How Bubble Advertises on Meta

# Ad summary A creator with a mustache and a cloud headband shares his love for Bubble's Cosmic Silk Hydrating Milky Toner. He highlights its unique packaging, luxurious texture, and ability to prep the skin for foundation without clogging pores. # Brand positioning Bubble is presented as a skincare brand that offers high-quality products at an affordable price point. The brand seems to target a younger demographic that is looking for effective skincare solutions without breaking the bank. The ad emphasizes the unique packaging and luxurious feel of the product, suggesting that Bubble aims to provide a premium experience that is accessible to everyone. The brand positions itself as a go-to, holy grail option that is just as nice as more expensive alternatives, making it an attractive choice for budget-conscious consumers. # Product The featured product is Bubble's Cosmic Silk Hydrating Milky Toner, a skincare product designed to prep the skin for foundation or skin tint. It is presented as a go-to, holy grail item that is just as nice as other toners but at half the price. The toner sinks into the skin instantly and provides a base for makeup to stick to, ensuring a smooth application. It is formulated to not clog pores, making it suitable for various skin types. The product comes in a unique packaging with a twist-top mechanism. The toner itself has a thick and luxurious texture. # Visual style The ad has a UGC feel with a focus on showcasing the product and its texture. The lighting is natural, and the editing is simple with quick cuts to highlight different aspects of the product. The overall aesthetic is clean and approachable, aligning with the brand's image of accessible skincare. # Hooks Spoken: You want to know why your skin is not skinning? [Enthusiastic] Visual: 00:00–00:02: A medium close-up shot of a person with fair skin, a mustache, and a light blue cloud headband. They are wearing a light gray t-shirt and are positioned in front of a blurred background of a room with a white door and a desk. The person is smiling and gesturing with their hands as they speak. # Funnel stage Consideration # Pain points The ad addresses the frustration of having skin that is not 'skinning,' implying that the base or skincare routine is the problem. # Value propositions - A go-to, holy grail product that is just as nice as other toners but at half the price - Preps the skin for makeup application while being gentle on the skin # Benefits - Sinks in instantly - Provides a base for foundation or skin tint to stick to - Won't clog pores # Features - Cosmic Silk Hydrating Milky Toner - Unique packaging with a twist-top mechanism - Thick and luxurious texture # Call to action See if she's still in stock. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:02 The creator introduces the topic of why skin may not be 'skinning' and immediately identifies the base as the culprit. - 00:02–00:07 The creator presents Bubble's Cosmic Silk Milky Toner as a solution, describing it as a 'go-to, holy grail' product that is just as nice but half the price. - 00:09–00:14 The creator highlights the toner's benefits, stating that it sinks in instantly and provides a base for foundation or skin tint to stick to, without clogging pores. - 00:14–00:17 The creator showcases the unique twist-top packaging of the toner. - 00:17–00:20 The creator dispenses the toner into his hand, emphasizing its thick and luxurious texture. - 00:20–00:22 The creator applies the toner to his face, noting how seamlessly it melts into the skin. - 00:22–00:24 The creator ends the video by encouraging viewers to check if the product is still in stock.

# Ad summary This ad features Dr. Marisa Garshick, a board-certified dermatologist, promoting Bubble's Water Slide hydration serum. She highlights its unique formulation with squalane and other ingredients that hydrate beneath the skin's surface, lock in moisture, reduce redness, and calm skin sensitivity. She also mentions that it is lightweight, absorbs quickly, and layers easily into your routine with other products. She recommends using it before your moisturizer or mixing it in. # Brand positioning Bubble is presented as a skincare brand that prioritizes skin health beyond surface-level solutions. The brand aligns with values of comprehensive care, offering products that address multiple skin needs simultaneously. By featuring a board-certified dermatologist, the brand aims to establish credibility and trust, positioning itself as a reliable source of effective skincare solutions. The brand pushes against the norm of single-ingredient hydration serums, advocating for a more holistic approach to skincare. The brand positioning is both functional, emphasizing the product's effectiveness, and emotional, promoting healthy, strong, and plump skin. # Product Bubble's Water Slide is a hydration serum designed to provide comprehensive skin health. It contains squalane and other ingredients to hydrate beneath the skin's surface, lock in moisture, reduce redness, and calm skin sensitivity. It is lightweight, absorbs quickly, and layers easily into your routine with other products. It can be used before your moisturizer or mixed in. It is priced at $17. # Visual style The ad has a polished and professional aesthetic, with a clean and well-lit setting. The editing style is smooth with static shots and occasional text overlays that highlight key points. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to emphasize product features and benefits. # Hooks Spoken: 00:00-00:03 I'm Dr. Marisa Garshick, a board-certified dermatologist. Text overlay: Dr. Marisa Garshick / Board Certified Dermatologist Visual: 00:00-00:03 The shot features Dr. Marisa Garshick, a light-skinned woman with long brown hair, sitting in a blue chair in what appears to be an office. She is wearing a white doctor's coat over a navy blue top. She is smiling and holding the product while speaking directly to the camera. Behind her is a white cabinet with a lamp and some books. There is also a plant in the background. The camera is stationary and the lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many hydration serums focus on only one ingredient, which is not enough for comprehensive skin health. This is signaled by the line, "Most hydration serums focus on one ingredient, but skin health is about more than just that." # Value propositions - Water Slide does MORE! – This communicates value by suggesting that the product offers more benefits than other hydration serums. - Hydrates beneath the skin's surface – This communicates value by highlighting the product's ability to provide deep hydration. - Locks in moisture, Reduces skin redness, Calms skin sensitivity – These communicate value by listing specific benefits that address common skin concerns. - Lightweight, Absorbs quickly, Layers easily – These communicate value by highlighting the product's ease of use and compatibility with other skincare products. # Benefits - Hydrates beneath the skin's surface - Locks in moisture - Reduces skin redness - Calms skin sensitivity - Lightweight - Absorbs quickly - Layers easily into your routine with other products # Features - Contains squalane - Lightweight - Absorbs quickly - Layers easily into your routine with other products - Can be used before your moisturizer or mixed in - Priced at $17 # Call to action None used. # Social proof - "I'm Dr. Marisa Garshick, a board-certified dermatologist." – Dr. Marisa Garshick (Dermatologist) # Point of view - Expert 100% – The entire video is told from the perspective of a board-certified dermatologist, who is presented as a credible authority figure. # Storyline - 00:00–00:03 00:00–00:03 Dr. Marisa Garshick, a board-certified dermatologist, introduces herself. This establishes her credibility and expertise, setting the stage for her product endorsement. - 00:03–00:08 00:03–00:08 She states that most hydration serums focus on one ingredient, but skin health is about more than just that. This highlights a common issue with existing products and sets up the unique selling point of the advertised serum. - 00:08–00:10 00:08–00:10 She introduces Water Slide and claims that it does more. This directly addresses the previous point and positions the product as a superior solution. - 00:10–00:19 00:10–00:19 She explains that hydration is not just about what's on the surface and that Water Slide goes deep to give your skin what it really needs to stay plump, strong, and healthy. This elaborates on the benefits of the product and reinforces its comprehensive approach. - 00:19–00:27 00:19–00:27 She mentions that Water Slide includes squalane and other incredible ingredients to lock in moisture and calm redness and skin sensitivity. This highlights key ingredients and their specific benefits, adding a layer of detail to the product description. - 00:27–00:33 00:27–00:33 She states that the best part is that it's lightweight, absorbs quickly, and layers easily into your routine with other products. This addresses potential concerns about product texture and usability, making it more appealing to a wider audience. - 00:33–00:40 00:33–00:40 She mentions that it's only $17 and that you can use it before your moisturizer or mix it in with the Slam Dunk moisturizer. This provides a clear call to action and suggests a specific way to incorporate the product into an existing skincare routine.

# Ad summary This ad features a creator holding and opening a Bubble skincare set. She highlights that the set includes six full-size products that are specifically formulated to work together for the ultimate skin reset. She encourages viewers to pick one up while it's still in stock on Bubble now. # Brand positioning Bubble is presented as a skincare brand that simplifies skincare routines by offering products that are specifically formulated to work together. The brand aims to occupy a space in the consumer's mind as a provider of comprehensive skincare solutions, eliminating the guesswork involved in combining different products. The brand aligns with a lifestyle that values simplicity and effectiveness in skincare. By offering pre-formulated sets, Bubble pushes against the norm of consumers having to research and experiment with individual products from various brands. The brand positioning is both functional, focusing on the performance and simplicity of its products, and emotional, providing a sense of confidence and ease in achieving desired skincare results. The brand offers a range of products designed to work together, ensuring a cohesive and effective skincare routine. # Product The featured product is the Big Barrier Set by Bubble, a comprehensive skincare set designed to provide the ultimate skin reset. The set includes six full-size products, each specifically formulated to work together, eliminating any guesswork in creating an effective skincare routine. The products are designed to address various skincare needs and are suitable for individuals looking for a simplified and effective skincare solution. The set is presented as a convenient and all-inclusive solution for achieving healthy and balanced skin. The ad emphasizes that the products are designed to complement each other, ensuring optimal results and addressing the common purchase barrier of uncertainty in combining different skincare products. The Big Barrier Set is worth trying or buying because it offers a complete and coordinated skincare routine in one package, promising ease of use and effective results. # Visual style The ad has a polished UGC feel, with natural lighting and a clean background. The editing style is simple with static shots and smooth transitions. The pacing is consistent throughout the ad, with a moderate tempo. The audio and visual elements are synced, with product actions timed to the voiceover lines. # Hooks Spoken: If I could recommend one thing, it would be this. Visual: 00:00–00:02 A woman with fair skin, light makeup, and her hair in a bun stands in front of a bed with white sheets and a brown headboard. She is wearing a gray sweater and gold hoop earrings. She holds up a blue and green Bubble skincare set with a white flower logo that says "BUBBLE" in red letters. The background is a bedroom with a white door and a polka dot pillow on the bed. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the frustration of not knowing which skincare products to use together for optimal results. The phrase "no guessing game" directly signals this frustration. # Value propositions - Comprehensive skincare solution: The Big Barrier Set has everything you need to get your skin right. - Simplified skincare routine: Each product is specifically formulated to work together so there's no guessing game. # Benefits - Everything you need to get your skin right - Ultimate skin reset - No guessing game # Features - Six full-size products - Specifically formulated to work together # Call to action Pick one up while it's still in stock on Bubble now. # Social proof - "If I could recommend one thing, it would be this" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is recommending the product. # Storyline - 00:00–00:02 At the start of the ad, the creator holds up a blue Bubble skincare set and recommends it. - 00:02–00:06 The creator states that the Big Barrier Set has everything you need to get your skin right for 2026. - 00:06–00:11 The creator opens the set and shows the products inside. She states that it comes with six full-size products for the ultimate skin reset. - 00:11–00:16 The creator picks up each product and states that each product is specifically formulated to work together so there's no guessing game. - 00:16–00:19 The creator holds up the set again and encourages viewers to pick one up while it's still in stock on Bubble now.

# Ad summary This ad promotes Bubble's Day Dream Tone and Texture Serum. The ad features a creator who describes the product as a "glow up in a bottle" that brightens, evens, and leaves skin feeling soft. The ad highlights that the serum is formulated with vitamin C and niacinamide and is suitable for those with scarring or hyperpigmentation. # Brand positioning Bubble is presented as a skincare brand that offers simple and effective solutions for common skin concerns. The brand aims to occupy a space in the consumer's mind as an accessible and reliable option for achieving a healthy glow. The brand aligns with values of simplicity and efficacy, offering products that are easy to use and deliver visible results. Bubble pushes against the norm of complicated skincare routines by offering straightforward solutions. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to provide users with confidence and a sense of well-being. # Product The product featured is Bubble's Day Dream Tone and Texture Serum, designed to brighten and even skin tone while leaving it feeling soft. It is formulated with vitamin C and niacinamide. The serum is presented as a solution for those with scarring or hyperpigmentation. The ad emphasizes that the serum is a "glow up in a bottle," suggesting it provides a quick and noticeable improvement to the skin's appearance. The product is packaged in a bright yellow bottle with white lettering. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, with clear visuals and professional-looking text overlays. The overall visual style supports the intended tone of enthusiasm and trustworthiness. # Hooks Spoken: 00:00–00:02: Okay, let me put you onto Daydream. Text overlay: Day Dream Tone & Texture Serum $17 Visual: 00:00–00:02: Close-up shot of three Bubble Day Dream serum bottles on a white surface. The bottles are bright yellow with white lettering. A hand with light skin and manicured nails rotates one of the bottles to show the product label. The lighting is bright and natural, highlighting the product's packaging. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having scarring or hyperpigmentation on the skin. The creator says, "So if you've got any scarring or hyperpigmentation..." # Value propositions - "Glow up in a bottle" – This phrase connects the product's features (vitamin C and niacinamide) to the benefit of achieving a brighter, more even skin tone. - "Makes your skin feel like a literal cloud" – This phrase connects the product's features to the benefit of achieving soft, smooth skin. # Benefits - Brightens skin - Evens skin tone - Makes your skin feel like a literal cloud # Features - Formulated with vitamin C - Formulated with niacinamide # Call to action None used. # Social proof - The entire ad is delivered by a creator who is reviewing and demonstrating the product, providing social proof through her firsthand experience and positive feedback. # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator who is reviewing and demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02: The video begins with a close-up of the Bubble Day Dream serum bottle. The creator introduces the product, setting a friendly and inviting tone. The message is to introduce the product and pique the viewer's interest. The perspective is from the creator, who is speaking directly to the audience. The tone is casual and enthusiastic, creating a sense of excitement about the product. - 00:02–00:07 00:02–00:07: The creator describes the serum as a "glow up in a bottle" and highlights its benefits, such as brightening, evening skin tone, and leaving skin feeling soft. The message is to convey the product's key benefits and create a desire for the product. The perspective is from the creator, who is sharing her positive experience with the product. The tone is enthusiastic and persuasive, aiming to convince the viewer to try the product. - 00:07–00:12 00:07–00:12: The creator addresses specific skin concerns, such as scarring and hyperpigmentation, and positions the serum as a solution. The message is to target viewers with specific skin concerns and position the product as a solution. The perspective is from the creator, who is offering a solution to the viewer's problems. The tone is empathetic and helpful, aiming to build trust with the viewer.

# Ad summary A creator is holding a Bubble skincare set and recommends it. She opens the bag and shows the products inside. She says that the set has everything you need to get your skin right for 2026. She says that it comes with six full-size products for the ultimate skin reset. She says that each product is specifically formulated to work together, so there is no guessing game. She encourages viewers to pick one up while it's still in stock on Bubble now. # Brand positioning Bubble is presented as a skincare brand that offers complete solutions for achieving healthy skin. The brand positions itself as a provider of comprehensive skincare sets, such as the Big Barrier Set, which includes everything needed for a complete skincare routine. Bubble emphasizes the convenience and effectiveness of its products by formulating them to work together, eliminating the guesswork for the user. The brand aligns with a functional approach, focusing on providing practical solutions for skincare needs. Bubble aims to occupy a space in the consumer's mind as a reliable and convenient option for achieving optimal skin health. # Product The Big Barrier Set by Bubble is a comprehensive skincare set designed to provide everything needed for a complete skincare routine. It includes six full-size products specifically formulated to work together for the ultimate skin reset. The set aims to eliminate the guesswork in skincare by providing products that complement each other. The products are designed to help users achieve optimal skin health. The ad highlights the convenience and effectiveness of the set, emphasizing that each product is specifically formulated to work together, making it a worthwhile purchase for those seeking a hassle-free skincare solution. # Visual style The ad has a polished UGC feel. The editing style is quick cuts. The production quality is high-end. The pacing is consistent. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 If I could recommend one thing, it would be this. Text overlay: 00:00–00:02 The skincare set that does it all. Visual: 00:00–00:02 The creator is holding a blue bag with the Bubble logo on it. She is smiling and looking at the camera. She is wearing a gray sweater and gold hoop earrings. The background is a white wall with a door and a pillow. # Funnel stage Consideration # Pain points The pain point is the guesswork involved in creating a skincare routine. The ad addresses this by offering a set of products that are specifically formulated to work together, eliminating the need for users to figure out which products to use. # Value propositions - The Big Barrier Set has everything you need to get your skin right for 2026. - It comes with six full-size products for the ultimate skin reset. - Each product is specifically formulated to work together, so there is no guessing game. # Benefits - Everything you need to get your skin right for 2026 - Ultimate skin reset - Each product is specifically formulated to work together - No guessing game # Features - Six full-size products # Call to action Pick one up while it's still in stock on Bubble now. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is recommending the product. # Storyline - 00:00–00:06 The creator holds up a blue bag with the Bubble logo on it. - 00:06–00:16 The creator opens the bag and shows the products inside. - 00:16–00:19 The creator closes the bag and encourages viewers to pick one up while it's still in stock on Bubble now.

# Ad summary This ad for Bubble Skincare uses a multi-panel collage to showcase their emotional support lippies. The ad leverages a trending meme format to engage the audience and position the product as a must-have item for the future. # Brand positioning Bubble Skincare is presented as a brand that understands and caters to the emotional needs of its customers, particularly Gen Z. The brand aligns with values of self-care, emotional support, and trendiness. By referring to their lip balms as "emotional support lippies," Bubble positions itself as more than just a skincare brand, but as a companion that provides comfort and support. This positioning pushes against the norm of skincare brands focusing solely on physical appearance, instead tapping into the emotional well-being of their audience. The brand aims to occupy a space in the consumer's mind as a fun, relatable, and emotionally intelligent brand that understands the needs and desires of its young audience. # Product The featured product is Bubble Skincare's lip balms, referred to as "emotional support lippies." These lip balms come in capsule-shaped containers with a keychain attachment, making them easily portable and accessible. The lip balms are available in various colors, including blue, green, white, orange, and pink. The ad emphasizes the emotional support aspect of the product, positioning it as a comforting and essential item to have on hand. The USPs include the unique capsule-shaped packaging, the keychain attachment for portability, and the emotional support aspect, which addresses the purchase barrier of lip balms being seen as just another beauty product. The ad showcases the lip balms in various use occasions, such as being carried in a pocket, attached to a bracelet, and placed next to refreshing drinks, highlighting their versatility and integration into everyday life. # Visual style The ad has a bright and colorful visual aesthetic, with a collage-style layout that combines different scenes and perspectives. The production quality appears to be high, with well-lit and visually appealing shots. The image treatment includes color grading to enhance the vibrancy of the colors. The ad mimics a platform-native style by incorporating a tweet format, which adds a layer of authenticity and relatability. The typography is large and bold, making it easy to read and visually engaging. The overall visual style is designed to be eye-catching and scannable, making it effective at capturing attention in a crowded feed. # Hooks Headline: "Who are you bringing into 2026?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lip balms being seen as just another beauty product by positioning them as "emotional support lippies," suggesting that they provide comfort and support in addition to moisturizing lips. # Value propositions - Emotional support lippies: Provides comfort and support - Capsule-shaped container with keychain attachment: Easily portable and accessible # Benefits - Emotional support - Portability - Accessibility # Features - Capsule-shaped container - Keychain attachment - Available in various colors # Call to action None used. # Social proof - None used. # Point of view - Brand: The text "It's me and my emotional support lippies against the world" is from the brand's perspective, showcasing its product as a source of comfort and support. - Customer: The visuals of the lip balms in various settings, such as in a pocket, attached to a bracelet, and placed next to refreshing drinks, are from a customer's perspective, seeing how it can be incorporated into their daily routines. - External source: The text inside the tweet format is from an external source, posing a question to the audience. # Storyline - The ad opens with a question, "Who are you bringing into 2026?" This is intended to grab the viewer's attention and prompt them to consider what items or people they deem essential for the future. The brand is speaking directly to the audience, inviting them to participate in a trending meme format. - The brand answers the question with, "It's me and my emotional support lippies against the world." This statement positions the Bubble Skincare lip balms as essential companions for navigating life's challenges. The brand is speaking from its own perspective, showcasing its product as a source of comfort and support. - The ad showcases various visuals of the lip balms in different settings, such as in a pocket, attached to a bracelet, and placed next to refreshing drinks. This is intended to demonstrate the product's versatility and integration into everyday life. The audience is experiencing the product from a customer's perspective, seeing how it can be incorporated into their daily routines.

# Ad summary A creator demonstrates Bubble's Cosmic Silk Milky Toner, highlighting its unique packaging, thick texture, and ability to hydrate skin without clogging pores. # Brand positioning Bubble is presented as a skincare brand that offers effective products at an accessible price point. The brand aligns with a youthful, modern aesthetic, emphasizing simplicity and functionality. Bubble positions itself as a go-to for essential skincare needs, offering high-quality formulations without unnecessary complexity or expense. The brand pushes against the norm of overpriced skincare by offering products that are just as nice at half the price, making effective skincare accessible to a broader audience. # Product Bubble's Cosmic Silk Hydrating Milky Toner is a skincare product designed to hydrate the skin. It is presented as a go-to, holy grail item that is just as nice as other toners but at half the price. The toner sinks in instantly, providing a base for foundation and skin tint to stick to. It is formulated to not clog pores, making it suitable for daily use. The product comes in unique packaging with a twist-top mechanism. The toner has a thick and luxurious texture that melts seamlessly into the skin, providing hydration and a smooth base for makeup. # Visual style The ad has a polished UGC feel with soft, diffused lighting and a clean background. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, and the visuals are timed to match the voiceover. # Hooks Spoken: 00:00–00:02 Wanna know why your skin is not skinning? It's your base, girl. Text overlay: 00:00–00:02 My MUST for winter skin hydration. Visual: 00:00–00:02 Close-up shot of a person with fair skin, a mustache, and a light blue cloud-shaped headband. They are wearing a light gray shirt and standing in front of a white wall with a partially visible white chair. The camera is stationary, and the lighting is soft and diffused. # Funnel stage Consideration # Pain points The central frustration is having skin that is not 'skinning,' implying a lack of hydration and a poor base for makeup. The ad addresses this by stating, 'Wanna know why your skin is not skinning? It's your base, girl.' # Value propositions - Just as nice and half the price - Gives your foundation and skin tint something to stick to # Benefits - Hydrates skin - Provides a base for foundation and skin tint - Sinks in instantly - Won't clog pores # Features - Cosmic Silk Hydrating Milky Toner - Unique packaging with a twist-top - Thick and luxurious texture - Formulated to not clog pores # Call to action See if she's still in stock. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their personal experience and recommendation of the product. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the topic by asking why the viewer's skin is not skinning, implying a common skincare frustration. - 00:02–00:08 00:02–00:08 The creator reveals that the base is the problem and introduces Bubble's Cosmic Silk Milky Toner as a solution, highlighting its affordability and effectiveness. - 00:08–00:15 00:08–00:15 The creator details the toner's benefits, such as sinking in instantly, providing a base for makeup, and not clogging pores. The unique twist-top packaging is also highlighted. - 00:15–00:22 00:15–00:22 The creator demonstrates the toner's texture and application, emphasizing its thickness and seamless absorption into the skin. - 00:22–00:23 00:22–00:23 The creator ends with a call to action, urging viewers to check if the product is still in stock.

# Ad summary A man reviews Bubble's Cosmic Silk Hydrating Milky Toner. He says he went down a deep skincare rabbit hole to find something that works and doesn't cost a small fortune. He says the toner is lightweight and milky and will make your skin look glazed in the best possible way. He says he did some digging so you don't have to and that it's an add to cart immediately. # Brand positioning Bubble is presented as a skincare brand that offers effective solutions without costing a fortune. The brand aligns with a lifestyle of informed skincare choices, pushing against the norm of expensive products. The brand positioning is functional, focusing on simplicity and affordability. # Product The Bubble Cosmic Silk Hydrating Milky Toner is a lightweight, milky toner designed to make your skin look glazed. It is for anyone looking for effective skincare that doesn't cost a small fortune. The toner is presented as a solution for achieving glass skin. The ad emphasizes that the product is worth trying because it delivers a glazed look in the best possible way. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, supporting the intended tone of an enthusiastic user. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 2024 we're gonna have glass skin. [Enthusiastic] Visual: 00:00–00:01: A close-up shot of a person with fair skin, dark hair, and a short beard. He is wearing a black button-down shirt. The background is a white shelf with various skincare products. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding effective skincare that doesn't cost a small fortune. The creator states, "I went down a deep skincare rabbit hole to see what actually works and doesn't cost a small fortune." # Value propositions - Achieve glass skin with an affordable product - Get glazed skin in the best possible way # Benefits - Makes your skin look glazed # Features - Lightweight - Milky # Call to action Add to cart immediately # Social proof - "Safe to say, I actually found her" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:01 The creator begins by stating that in 2024, everyone will have glass skin. - 00:02–00:06 The creator says he went down a deep skincare rabbit hole to find something that works and doesn't cost a small fortune. This is intended to convey that the creator has done the research to find an affordable product. - 00:07–00:10 The creator reveals the Bubble Cosmic Milky Toner. This is intended to show the product that he found. - 00:10–00:12 The creator pours the toner into his hand to show the consistency. This is intended to show the texture of the product. - 00:12–00:14 The creator rubs the product into his face. This is intended to show how the product is used. - 00:14–00:16 The creator says the toner will make your skin look glazed in the best possible way. This is intended to show the benefit of the product. - 00:16–00:20 The creator says he did some digging so you don't have to and that it's an add to cart immediately. This is intended to encourage the viewer to purchase the product.

# Ad summary A creator shares their must-have product for winter skin hydration. They share that they went down a deep skincare rabbit hole to find a product that works and doesn't cost a small fortune. They share the Bubble Cosmic Milky Toner, and share that it is lightweight, milky, and will make your skin look glazed in the best possible way. They share that they did some digging so the viewer doesn't have to, and encourage the viewer to add to cart immediately. # Brand positioning Bubble is presented as a skincare brand that offers effective solutions without being overly expensive. The brand aligns with a lifestyle focused on accessible skincare, pushing against the norm of high-cost skincare solutions. The brand positioning is functional, focusing on simplicity and affordability. # Product The Bubble Cosmic Milky Toner is a lightweight, milky toner designed to hydrate the skin and give it a glazed look. It is presented as a solution for winter skin hydration, offering an affordable alternative to expensive skincare products. The toner is for anyone looking to achieve hydrated, healthy-looking skin without breaking the bank. The ad emphasizes that the creator did the research so the viewer doesn't have to, addressing the purchase barrier of time and effort in finding effective skincare. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout the video. The visual motifs include close-up shots of the person and the product, creating a personal and engaging experience. # Hooks Spoken: 00:00–00:01 My MUST for winter skin hydration. Text overlay: 00:00–00:01 My MUST for winter skin hydration. Visual: 00:00–00:06: A close-up shot of a person with fair skin, dark hair, and a trimmed beard, wearing a black shirt. The background is a blurred white shelf with various skincare bottles. The camera is stationary, focusing on the person's face as they speak directly to the camera. # Funnel stage Consideration # Pain points The frustration of finding effective skincare products that don't cost a small fortune. "I went down a deep skincare rabbit hole to see what actually works and doesn't cost a small fortune." # Value propositions - Achieve glazed skin with a lightweight, milky toner. - Affordable skincare solution for winter hydration. # Benefits - Will make your skin look glazed # Features - Lightweight - Milky # Call to action Add to the cart immediately. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their personal experience and recommendation. # Storyline - 00:00–00:01 The creator introduces the topic of winter skin hydration and promises to share their must-have product. - 00:01–00:02 The creator emphasizes the goal of achieving glass skin in 2024, inviting the audience to agree with them. - 00:02–00:06 The creator shares that they went down a deep skincare rabbit hole to find a product that works and doesn't cost a small fortune, positioning themselves as someone who has done the research for the audience. - 00:06–00:09 The creator reveals the product: the Bubble Cosmic Milky Toner. - 00:10–00:12 The creator demonstrates the product's texture and consistency by pouring it into their hand. - 00:12–00:15 The creator applies the toner to their face, emphasizing its benefits for achieving a glazed skin look. - 00:16–00:20 The creator reiterates that they did the digging so the viewer doesn't have to, and encourages the viewer to add to cart immediately.

# Ad summary A woman in a bathroom setting promotes the Bubble Dazzling Days 3-step refresh routine, which includes a cleanser, moisturizer, and lip balm, all packaged in an exclusive travel bag. She highlights the products and encourages viewers to purchase before they sell out. # Brand positioning Bubble is presented as a skincare brand that offers a 3-step refresh routine. The brand is positioned as a go-to for skincare lovers, offering limited edition products in festive packaging. The brand aligns with a fun, youthful lifestyle, as seen through the bright colors and sparkly design of the products. Bubble pushes against the norm of serious, clinical skincare by embracing playful aesthetics and limited-edition items, creating a sense of excitement and exclusivity. The brand positioning is both functional, providing a skincare routine, and emotional, offering a sense of fun and covetousness. # Product The Bubble Dazzling Days 3-step refresh routine is a skincare set designed for skincare lovers. It includes three products: Fresh Start Gel Cleanser, a limited edition sparkly Slam Dunk Hydrating Moisturizer, and a limited edition Tell All Candy Cane Lip Balm. The set comes in an exclusive travel bag, making it convenient for on-the-go use. The products are presented as coveted and desirable, with the limited edition status adding to their appeal. The ad addresses the purchase barrier of not knowing what to gift a skincare enthusiast by offering a complete, attractive set. # Visual style The ad has a polished, UGC feel with bright, natural lighting. The editing style consists of quick cuts to showcase the products and maintain a fast pace. The production quality is high, giving it a commercial feel while retaining the authenticity of a user-generated video. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is clean and cheerful, aligning with the brand's youthful image. # Hooks Spoken: Need a holiday gift idea that any skincare lover would gush over? Visual: 00:00–00:03: A woman with fair skin, dark hair pulled back, and wearing a white sweater with a "merry" wreath design stands in a bathroom. She holds a Bubble Dazzling Days skincare set in her left hand and gestures with her right hand. The background is a white door and wall. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding the perfect holiday gift for skincare lovers. # Value propositions - The Bubble Dazzling Days set offers a complete skincare routine in a festive, limited edition package, making it the perfect gift for skincare enthusiasts. - The exclusive travel bag adds value by providing a convenient way to carry and organize the skincare products. # Benefits - Provides a complete skincare routine - Offers a perfect holiday gift for skincare lovers - Comes in a convenient travel bag for on-the-go use # Features - Fresh Start Gel Cleanser - Limited edition sparkly Slam Dunk Hydrating Moisturizer - Limited edition Tell All Candy Cane Lip Balm - Exclusive travel bag # Call to action Grab her before she sells out. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her enthusiasm for the product. # Storyline - 00:00–00:03 The ad begins with a woman holding a Bubble Dazzling Days skincare set, presenting it as a holiday gift idea for skincare lovers. - 00:03–00:06 She introduces the Bubble Dazzling Days 3-step refresh routine, showing the packaging. - 00:06–00:14 The woman opens the travel bag to reveal the products inside: Fresh Start Gel Cleanser, limited edition sparkly Slam Dunk Hydrating Moisturizer, and the coveted limited edition Tell All Candy Cane Lip Balm. - 00:14–00:18 She highlights that the set comes with an exclusive travel bag for carrying the products. - 00:18–00:20 The ad concludes with a call to action, urging viewers to grab the set before it sells out.

# Ad summary This ad showcases Bubble's Tell All Lip Balm in various flavors, presented in a playful, diner-themed setting. The ad highlights the unique packaging, the available charms, and the overall aesthetic appeal of the product. # Brand positioning Bubble is presented as a fun, youthful, and trendy brand that offers unique and playful beauty products. The brand aligns with a lifestyle that values creativity, self-expression, and a touch of nostalgia, as seen through the diner theme and the charm accessories. Bubble pushes against the norms of traditional, serious beauty brands by embracing a lighthearted and whimsical approach. The brand positioning is primarily emotional, focusing on fun and self-expression, while also offering functional benefits through its lip balm products. # Product The featured product is Bubble's Tell All Lip Balm, a moisturizing lip balm packaged in a unique, pill-shaped container with a detachable cap. The lip balm is available in various flavors, including Blueberry Muffin, Pumpkin Spice, and Coffee. Each lip balm comes with a ball chain and a charm, adding a playful and collectible aspect to the product. The ad highlights the $9 price point for each lip balm and showcases exclusive charms made by Bubble Ambassadors. The product is presented as a fun and accessible beauty item, perfect for on-the-go use and self-expression. # Visual style The ad has a polished, commercial aesthetic with a UGC feel, using bright, natural lighting and a clean, white background. The editing style features quick cuts to showcase the products and charms. The pacing is consistent, with cuts timed to the music. The overall visual motif is the diner theme, which is reinforced through the props and styling. # Hooks Text overlay: 00:00–00:01 NEW Visual: 00:00–00:01 Top-down shot of a white plate with a green checkered rim, featuring two blueberry muffins, scattered blueberries, and two blue and white pill-shaped Bubble lip balms with silver ball chains. A cup of black coffee and a blue "The Bubble Diner" menu are in the background. A "NEW" sticker is on the lower left. The setting is a bright, white table, creating a clean and playful diner-themed aesthetic. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique packaging and collectible charms add a fun and playful element to a functional beauty product. - The diner theme creates a nostalgic and trendy aesthetic, appealing to a youthful audience. - The $9 price point makes the product accessible and affordable. # Benefits - Moisturizing lip balm - Unique and playful packaging - Collectible charms - On-the-go use # Features - Tell All Lip Balm - Pill-shaped container - Ball chain - Charms - Flavors: Blueberry Muffin, Pumpkin Spice, Coffee - Exclusive charms made by Bubble Ambassadors # Call to action None used. # Social proof - 5 exclusive charms made by Bubble Ambassadors! # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features in a stylized and curated manner. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a top-down shot of a plate featuring two muffins, blueberries, and two Bubble lip balms in pill-shaped containers. The shot is styled to resemble a diner setting, with a cup of coffee and a menu in the background. The message conveyed is to introduce the brand's playful aesthetic and the new product. - 00:01–00:04 00:01–00:04 A hand with pink-tipped nails holds up the Blueberry Muffin Tell All Lip Balm in its packaging, then opens it to reveal the product. The $9 price point is displayed. The message is to showcase the product's packaging and price. - 00:04–00:07 00:04–00:07 The scene shifts back to the diner-themed plate, now featuring a slice of pumpkin pie and two Pumpkin Spice Tell All Lip Balms. Whipped cream is added to the pie. The message is to introduce another flavor and maintain the diner theme. - 00:07–00:10 00:07–00:10 A hand holds up the Pumpkin Spice Tell All Lip Balm, opens it, and displays the product. The $9 price point is again displayed. The message is to showcase the product's packaging and price. - 00:10–00:12 00:10–00:12 The scene returns to the diner-themed plate, now featuring a cup of coffee, sugar packets, and two Coffee Tell All Lip Balms. The message is to introduce the final flavor. - 00:12–00:16 00:12–00:16 A hand holds up the Coffee Tell All Lip Balm, opens it, and displays the product. The $9 price point is displayed. The message is to showcase the product's packaging and price. - 00:16–00:19 00:16–00:19 The ad showcases various charms, highlighting that they are exclusive and made by Bubble Ambassadors. The $9 price point is displayed. The message is to promote the collectible aspect of the charms. - 00:19–00:21 00:19–00:21 The ad concludes with a shot of a diner guest check being filled out, surrounded by the lip balms and diner-themed props. The message is to reinforce the diner theme and the overall playful aesthetic of the brand.

# Ad summary This ad showcases Bubble's Tell All Lip Balm in various flavors and exclusive charms. The ad features close-up shots of the products, emphasizing their unique packaging and flavors, alongside the exclusive charms available. # Brand positioning Bubble is presented as a fun, youthful, and trendy skincare brand, particularly focused on lip care. The brand emphasizes unique flavors and collectible charms, positioning itself as a playful and expressive choice for younger consumers. Bubble differentiates itself through its quirky product names and distinctive packaging, creating a sense of novelty and collectibility. The brand's positioning is primarily emotional, focusing on fun and self-expression, while also offering functional lip care. # Product The featured product is Bubble's Tell All Lip Balm, available in various flavors such as Blueberry Muffin, Pumpkin Spice, and Coffee. Each lip balm comes in a unique, pill-shaped container with a colored base matching the flavor profile. The lip balms are priced at $9 each. The ad also highlights exclusive charms made by Bubble Ambassadors, which can be attached to the lip balms. The product is presented as a fun and collectible item, appealing to those who enjoy novelty and self-expression through their personal care products. # Visual style The ad has a clean, bright, and playful aesthetic. The editing style features quick cuts to showcase different flavors and charms. The production quality is polished, giving it a commercial feel. The visual motif includes close-up shots of the products on a white plate, emphasizing their unique packaging and colors. The pacing is fast, with cuts timed to the music beats. # Hooks Text overlay: NEW / BLUEBERRY MUFFIN / Tell All Lip Balm $9 Visual: 00:00–00:02: A white plate is shown with blueberries scattered on it. A clear plastic container is tilted, pouring more blueberries onto the plate. A blue, pill-shaped lip balm with a silver chain attached is among the blueberries. The background is a plain white surface. Text overlays appear above the plate. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Tell All Lip Balm $9: Affordable and trendy lip care - Exclusive charms made by Bubble Ambassadors $9: Collectible and unique accessories # Benefits - Unique flavors - Collectible charms - Fun and trendy lip care # Features - Tell All Lip Balm - Flavors: Blueberry Muffin, Pumpkin Spice, Coffee - Exclusive charms made by Bubble Ambassadors # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 The ad opens with a shot of blueberries being poured onto a white plate, alongside a blue-colored lip balm. - 00:02–00:02 The camera focuses on a hand holding the blue lip balm, showcasing its pill-shaped design and the 'Bubble' logo. - 00:02–00:04 The scene transitions to a slice of pumpkin pie on a plate, accompanied by a tan-colored lip balm and two small charms. - 00:04–00:05 A hand touches the tan lip balm, highlighting its color and texture. - 00:05–00:06 The camera focuses on a hand holding the tan lip balm, showcasing its pill-shaped design and the 'Bubble' logo. - 00:06–00:07 The scene transitions to a small cup of coffee on a plate, with a tan-colored lip balm partially submerged in the coffee. - 00:07–00:08 A hand holds the tan lip balm, showing coffee dripping from it. - 00:08–00:09 The scene transitions to a blue lip balm with a cloud charm on a white plate. - 00:09–00:10 The scene transitions to a tan lip balm with two charms on a white plate. - 00:10–00:11 A hand touches the tan lip balm with the charms.

# Ad summary This ad features Dr. Chi, a board-certified dermatologist, recommending Bubble's All Clear acne cleanser. She highlights its key ingredients, including salicylic acid, green tea, allantoin, and niacinamide, emphasizing its effectiveness in breaking down dead skin, unclogging pores, and calming inflammation. She also notes that it is gentle enough for sensitive skin and can be used with prescription-strength medications. The ad promotes the product's high-quality ingredients at an affordable price, making it accessible for daily use. # Brand positioning Bubble is presented as a skincare brand that offers high-quality ingredients at an affordable price, making effective skincare accessible to a broad audience. The brand aligns with a functional approach, focusing on the performance and quality of its ingredients, while also emphasizing gentleness for sensitive skin. Bubble aims to provide skincare solutions that are both effective and accessible, positioning itself as a brand that delivers high-level skincare without the premium price tag. # Product The Bubble All Clear acne cleanser is an anti-blemish cleanser with 2% salicylic acid. It is designed to break down dead skin and unclog pores while remaining gentle enough for sensitive skin types. The cleanser contains antioxidants like green tea and anti-inflammatory ingredients such as allantoin and niacinamide to calm inflammation. It can be used twice a day as part of an over-the-counter skincare routine and is gentle enough to be paired with prescription-strength medications. The product provides high-level skincare with high-quality ingredients at an affordable price. # Visual style The ad has a clean and polished aesthetic, with bright lighting and a focus on product presentation. The editing style includes quick cuts and text overlays timed to the voiceover, maintaining a consistent pace. The production quality is high, giving the ad a professional and trustworthy feel. The visual motifs include close-ups of the product and ingredient call-outs, reinforcing the key selling points. # Hooks Spoken: I'm a fan of the new product by Bubble, All Clear. Text overlay: Dermatologists are raving about All Clear! / "If you have any inklings of acne, it's a great place to start. I highly recommend it." / "This is perfect for anyone, even those with sensitive skin." / "Strong enough to break down dead skin and unclog pores, but gentle enough for sensitive skin types." / "I really like salicylic acid as the main ingredient." / "This product, like all Bubble products, provides really high level skincare and high quality ingredients." Visual: 00:00–00:02: A close-up shot displays various Bubble skincare products, including the All Clear cleanser, arranged on a white surface with a lavender makeup bag and an orange-striped towel in the background. The products are neatly organized, and the lighting is bright, highlighting the packaging. Text overlays appear with dermatologist quotes. / 00:02–00:04: A medium close-up shot features Dr. Chi, an Asian woman with glasses and dark hair, wearing a blue medical scrub top. She is positioned in front of a neutral background with natural lighting. The camera is stationary, and she speaks directly to the camera. Text overlays identify her as "Dr. Chi, Board-Certified Dermatologist." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding an effective acne treatment that is also gentle on sensitive skin. This is signaled by the dermatologist's emphasis on the product's ability to break down dead skin and unclog pores while remaining gentle enough for sensitive skin types. # Value propositions - High quality ingredients for an affordable price - Gentle enough to use with prescription strength medications - Strong enough to break down dead skin and unclog pores, but gentle enough for sensitive skin types. # Benefits - Breaks down dead skin - Unclogs pores - Calms inflammation - Gentle on sensitive skin # Features - 2% Salicylic Acid - Green Tea - Allantoin - Niacinamide # Call to action Shop All Clear for $17 now! # Social proof - "If you have any inklings of acne, it's a great place to start. I highly recommend it." - "This is perfect for anyone, even those with sensitive skin." - "Strong enough to break down dead skin and unclog pores, but gentle enough for sensitive skin types." - "I really like salicylic acid as the main ingredient." - "This product, like all Bubble products, provides really high level skincare and high quality ingredients." # Point of view - Expert 100% – The entire video is told from the perspective of a board-certified dermatologist who is recommending the product. # Storyline - 00:00–00:02 The ad opens with a display of Bubble skincare products and text overlaying dermatologist quotes, setting the stage for expert endorsement and product efficacy. - 00:02–00:04 00:02–00:04 Dr. Chi introduces herself as a board-certified dermatologist and expresses her enthusiasm for Bubble's All Clear acne cleanser, establishing her credibility and setting the tone for a positive review. - 00:04–00:14 00:04–00:14 Dr. Chi highlights the key ingredient, 2% salicylic acid, explaining its benefits in breaking down dead skin and unclogging pores while being gentle on sensitive skin, providing functional details and addressing potential concerns. - 00:14–00:23 00:14–00:23 She further elaborates on the inclusion of antioxidants like green tea and anti-inflammatory ingredients like allantoin and niacinamide, emphasizing their role in calming inflammation and reinforcing the product's comprehensive approach to acne treatment. - 00:23–00:36 00:23–00:36 Dr. Chi recommends using All Clear twice a day and notes its compatibility with prescription-strength medications, providing usage instructions and addressing potential user concerns about integration with existing skincare routines. - 00:37–00:45 00:37–00:45 Dr. Chi concludes by reiterating that Bubble products offer high-quality skincare ingredients at an affordable price, reinforcing the brand's value proposition and accessibility.

# Ad summary This ad promotes Bubble's All Clear acne cleanser. The ad showcases the product's texture, packaging, and key ingredient, 2% salicylic acid. It emphasizes the cleanser's gentle yet effective acne-fighting properties, highlighting that it leaves the face clear. # Brand positioning Bubble is presented as a modern, accessible skincare brand focused on providing effective solutions for acne-prone skin. The brand emphasizes simplicity and clarity, both in its product formulations and its visual communication. Bubble aims to occupy a space in the consumer's mind as a reliable and gentle option for managing breakouts. The brand aligns with a lifestyle that values clear, healthy skin without harsh or complicated routines. Bubble pushes against the norm of overly aggressive or confusing acne treatments, opting for a functional approach that highlights key ingredients and visible results. The brand positioning is both functional (gentle, effective) and emotional (confidence, clarity). # Product The featured product is Bubble's All Clear Anti-Breakout Cleanser, containing 2% salicylic acid. It is designed to be a gentle yet effective acne-fighting cleanser. The product comes in a 4.2 FL OZ (125 ml) peach-colored bottle with white lettering. The cleanser is described as "gentle" and is intended to leave the face "in the clear." The ad highlights the 2% salicylic acid content as a key feature for fighting acne. The cleanser is priced at $17, making it an accessible option for consumers looking to address breakouts. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a visually appealing way. The editing style includes quick cuts and smooth transitions to maintain a fast pace. The production quality is high, with clear lighting and sharp focus on the product. The visual motifs include close-up shots of the product, water droplets, and clean surfaces. The pacing is consistent throughout the ad, with cuts timed to the music beats. The audio-visual sync is well-executed, with text overlays and product actions timed to the music. # Hooks Text overlay: ALL CLEAR / Anti-Breakout Cleanser / 2% Salicylic Acid / 4.2 FL OZ 125 mL Visual: 00:00–00:02: Close-up shot of a peach-colored Bubble All Clear cleanser bottle. The bottle is covered in white foamy bubbles. The camera slowly zooms out to reveal the full bottle. The background is a soft peach color. The lighting is bright and even, highlighting the product's texture and color. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of acne breakouts and the desire for a gentle yet effective solution. The phrase "YOUR FACE IS IN THE CLEAR" directly counters the frustration of dealing with acne. # Value propositions - Gentle yet effective acne treatment with 2% Salicylic Acid - Clear skin at an accessible price of $17 # Benefits - Gentle acne fighting - Your face is in the clear # Features - 2% Salicylic Acid - Anti-Breakout Cleanser - Gentle # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product claims and demonstrations. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up shot of the Bubble All Clear cleanser bottle covered in foamy bubbles. This visual immediately introduces the product and its association with cleanliness and skincare. The perspective is from a close, product-focused angle, creating a sense of intimacy and highlighting the brand's name. - 00:02–00:05 00:02–00:05: The camera zooms in on the product details, emphasizing the "2% Salicylic Acid" content and the word "GENTLE." This reinforces the product's key ingredient and its gentle nature. The perspective remains product-focused, highlighting the brand's claims and benefits. - 00:05–00:07 00:05–00:07: A close-up shot shows the cleanser being dispensed and spread across a white surface. The text overlay "YOUR FACE IS IN THE CLEAR" appears as the cleanser is wiped away, visually demonstrating the product's intended result. The perspective shifts to a demonstration of the product's effectiveness. - 00:07–00:09 00:07–00:09: The ad concludes with a shot of the Bubble All Clear cleanser bottle, displaying the product name, "ACNE CLEANSER," and price, "$17." This provides essential purchase information and reinforces the product's value proposition. The perspective returns to a product-focused view, encouraging viewers to consider purchasing the cleanser.

# Ad summary This ad features a woman promoting Bubble's Slam Dunk Hydrating Moisturizer. She highlights its affordable price, clinically formulated nature, rich yet lightweight texture, and hydrating and nourishing effects on the skin. # Brand positioning Bubble is presented as an affordable skincare brand that offers high-quality products at accessible prices. The brand aims to occupy a space in the consumer's mind as a provider of clinically effective skincare solutions that don't break the bank. The brand aligns with values of accessibility, effectiveness, and simplicity, pushing against the norm of high prices for quality skincare. The brand positioning is both functional (clinically formulated, effective) and emotional (skin will thank you). # Product The Bubble Slam Dunk Hydrating Moisturizer is a clinically formulated moisturizer designed to hydrate and nourish the skin. It is presented as an affordable alternative to high-end products, costing only $10. The moisturizer has a rich texture but is lightweight and non-greasy, soaking into the skin completely. It leaves the skin feeling hydrated and nourished, addressing the purchase barrier of expensive skincare products. # Visual style The ad has a polished UGC feel with natural lighting. The editing style is simple with static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: You know those affordable products that you would pay high-end prices for? Text overlay: Hydrating moisturizer... / Under $20? Visual: 00:00–00:04: A woman with fair skin, dark hair, and pink lip gloss holds a light blue and orange container of Bubble Slam Dunk Hydrating Moisturizer. She is wearing a white sweater and gold hoop earrings. The background is a plain, light gray wall. # Funnel stage Consideration # Pain points The ad addresses the frustration of expensive skincare products by offering an affordable alternative. # Value propositions - Affordable alternative to high-end products - Clinically formulated for effectiveness - Rich texture that is lightweight and non-greasy # Benefits - Effective - Soaks in completely - Leaves skin feeling hydrated - Leaves skin feeling nourished # Features - Clinically formulated - Rich texture - Lightweight formula - Non-greasy # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, using a casual tone and personal experience. # Storyline - 00:00–00:04 The ad begins with a woman holding the Bubble Slam Dunk Hydrating Moisturizer, introducing the concept of affordable products that rival high-end alternatives. The message is to pique the viewer's interest by suggesting a cost-effective solution to skincare. - 00:04–00:07 The woman reveals the product as Bubble's Slam Dunk Hydrating Moisturizer, highlighting its clinically formulated nature. This is intended to build trust by emphasizing the product's effectiveness. - 00:07–00:16 The ad shows the woman applying the moisturizer to her face, emphasizing its rich yet lightweight texture and how it soaks in completely. This is intended to demonstrate the product's usability and benefits. - 00:16–00:21 The woman concludes by stating that the moisturizer leaves her skin feeling hydrated and nourished, and that the viewer's skin will thank them. This is intended to encourage the viewer to purchase the product.

# Ad summary This ad promotes Bubble's Star Dew Hydrating Eye Cream. It highlights the product's ability to hydrate and combat dryness under the eyes, featuring survey results and key ingredients. # Brand positioning Bubble is presented as a modern and effective skincare brand focused on hydration. The brand aims to occupy a space in the consumer's mind as a reliable solution for common skin concerns, particularly dryness around the eyes. The brand aligns with a lifestyle that values skincare and self-care, promoting a functional approach to beauty. Bubble pushes against the norm of expensive skincare by offering affordable solutions. # Product The Star Dew Hydrating Eye Cream by Bubble is designed to provide rich, luminous hydration for tired and dry under eyes. It contains a blend of peptides and plant extracts. The product comes in a white bottle with a light purple pump and is priced at $14. According to a consumer survey, 96% of users agreed it hydrates the delicate skin around the eyes, and 95% said it combats the appearance of dryness under the eyes. The product is presented as an effective solution for hydrating and improving the appearance of the under-eye area. # Visual style The ad has a polished, clean aesthetic with bright lighting and a focus on product close-ups. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a commercial feel. The visual motifs include close-ups of the product and its application, with text overlays timed to the music beats. # Hooks Spoken: 00:03–00:05: the eye cream that actually works Text overlay: 00:03–00:05: the eye cream that actually works Visual: 00:00–00:01: A hand with gold glitter nail polish holds a white bottle with a light purple pump. The bottle reads 'BUBBLE STAR DEW Hydrating Eye Cream .50 FL OZ 15 ml'. A 'new!' text overlay appears. The background is a blurred white wall with a plant. / 00:01–00:03: The product is displayed on a glass shelf with a light purple and white gradient background. Other Bubble products are visible in the background. A green oval sticker with 'Just $14' is overlaid on the image. / 00:03–00:04: A hand with silver rings reaches for the product on the shelf. / 00:04–00:05: Close-up of a woman's face as she applies the eye cream under her eye. She has a nose ring and long eyelashes. The text overlay reads 'the eye cream that actually works'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of tired and dry under eyes, suggesting that the product provides rich, luminous hydration. # Value propositions - Effective hydration for tired and dry under eyes - Affordable skincare solution at $14 # Benefits - Rich, luminous hydration - Combats appearance of dryness under the eyes # Features - Hydrating eye cream - Blend of peptides - Plant extracts # Call to action Shop Star Dew at hellobubble.com # Social proof - 96% agreed it hydrates the delicate skin around the eyes* – Survey Result - 95% said it combats appearance of dryness under the eyes* – Survey Result # Point of view - Customer 50% – The ad shows a customer applying the product and highlighting its benefits. - Brand 50% – The ad presents product claims and survey results in the brand's official voice. # Storyline - 00:00–00:03 The ad opens with a close-up of the Bubble Star Dew Hydrating Eye Cream bottle, highlighting it as 'new!' The scene transitions to a shelf displaying the product with a price tag of $14. This is intended to grab attention and introduce the product quickly. - 00:03–00:05 A woman is shown applying the eye cream under her eye, with the text overlay stating, 'the eye cream that actually works.' This aims to address a common consumer pain point by suggesting the product is effective. - 00:05–00:09 The ad returns to a close-up of the product bottle, highlighting the texture of the cream being dispensed. Text overlays appear, stating 'rich, luminous hydration' and 'for tired & dry under eyes,' followed by '96% agreed it hydrates the delicate skin around the eyes.' This builds credibility by showcasing product benefits and survey results. - 00:09–00:11 The woman is again shown applying the eye cream, with a text overlay stating '95% said it combats appearance of dryness under the eyes.' This reinforces the product's effectiveness and addresses a specific concern. - 00:11–00:15 The ad shows a close-up of the cream's texture, highlighting the ingredients with text overlays: 'blend of peptides + plant extracts.' The final screen displays the text 'BELIEVE YOUR EYES' and directs viewers to 'Shop Star Dew at hellobubble.com.' This provides a call to action and reinforces the product's value.

# Ad summary This ad showcases the Bubble Big Barrier Super Set, highlighting its exclusive case and the six essential skincare products it contains. The ad emphasizes the value of the set, offering it at a discounted price and encouraging viewers to purchase it quickly. # Brand positioning Bubble is presented as a skincare brand that offers essential products in colorful packaging. The brand aims to occupy a space in the consumer's mind as a provider of fun and effective skincare solutions. The brand aligns with a youthful, vibrant lifestyle, promoting simplicity and accessibility in skincare. Bubble pushes against the norms of traditional, serious skincare brands by using playful language and bright, eye-catching designs. The brand positioning is both functional, providing effective skincare, and emotional, creating a fun and engaging experience for the user. The products are designed to work together as a comprehensive skincare routine. # Product The Big Barrier Super Set is an exclusive case containing six essential skincare products from Bubble. The set includes: Soft Launch Hydrating Cream Cleanser, Bounce Back Balancing Toner, Slam Dunk Hydrating Moisturizer, Morning Rays Brightening Eye Cream, Water Slide Hydration Boosting Serum (with Hyaluronic Acid + Peptides), and Tell All Mint Message Hydrating Lip Balm. Each product is designed to hydrate and balance the skin. The set is presented as a valuable collection, offered at $70, which is a $99 value. The ad encourages viewers to "Snag it before it's gone," addressing the purchase barrier of limited availability. # Visual style The ad has a polished, clean aesthetic with bright, pastel colors and a focus on product presentation. The editing style includes quick cuts to showcase each product, with smooth transitions. The production quality is high, giving it a commercial feel. The pacing is fast, with cuts timed to the music, creating an energetic rhythm. # Hooks Text overlay: Big Barrier Super Set / is BACK / This exclusive case contains SIX / of our favorite essentials Visual: 00:00–00:02: A blue and green patterned cosmetic case with the Bubble logo is centered on a white bathroom sink. The background features white subway tiles. The camera is stationary, providing a clear view of the product. / 00:02–00:03: The cosmetic case is opened to reveal six Bubble skincare products inside. The products are arranged neatly on the white sink. The camera remains stationary, focusing on the product display. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The Big Barrier Super Set is offered at $70, which is a $99 value, providing a cost-effective skincare solution. - The set includes six essential skincare products, offering a complete and convenient skincare routine. # Benefits - Hydration - Balancing - Brightening # Features - Soft Launch Hydrating Cream Cleanser - Bounce Back Balancing Toner - Slam Dunk Hydrating Moisturizer - Morning Rays Brightening Eye Cream - Water Slide Hydration Boosting Serum (Hyaluronic Acid + Peptides) - Tell All Mint Message Hydrating Lip Balm # Call to action Snag it before it's gone 👀 # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad begins by showcasing the Big Barrier Super Set in its blue and green patterned case, sitting on a white bathroom sink. The message is to highlight the return of this popular set. - 00:02–00:03 The case opens to reveal the six skincare products inside, emphasizing the variety and completeness of the set. The message is to show the contents of the exclusive case. - 00:03–00:10 Each product is individually displayed and named, highlighting its specific function and ingredients. The message is to detail the products included in the set and their benefits. - 00:10–00:12 The ad concludes by showing the complete set again, emphasizing its value and encouraging viewers to purchase it before it's gone. The message is to create urgency and drive sales.

# Ad summary This ad showcases the Bubble Big Barrier Super Set, emphasizing its ability to boost the skin's barrier with six full-sized Bubble favorites. The ad features close-ups of each product, demonstrating their textures and packaging, and highlights the inclusion of an exclusive jumbo Bubble bag. # Brand positioning Bubble is presented as a skincare brand focused on providing a barrier-building boost with its products. The brand emphasizes full-sized favorites in its sets, suggesting a focus on value and comprehensive skincare solutions. The brand aligns with a youthful, fun, and accessible tone, as indicated by the colorful packaging and playful product names. Bubble aims to occupy a space in the consumer's mind as a go-to for effective and enjoyable skincare routines, pushing against the norms of overly serious or complicated skincare brands. # Product The Big Barrier Super Set by Bubble is a collection of six full-sized skincare products designed to give the face a barrier-building boost. The set includes: Soft Launch Hydrating Cream Cleanser, Bounce Back Balancing Toner Mist, Water Slide Hydration Boosting Serum, Morning Rays Brightening Eye Cream, Slam Dunk Hydrating Moisturizer, and Tell All Mint Message Lip Balm. Each product is shown with its packaging and texture, emphasizing the brand's commitment to providing a complete skincare routine. The set also includes an exclusive jumbo Bubble bag for storage and travel. The ad highlights the products' ability to cleanse, treat, and moisturize, addressing the need for a comprehensive skincare regimen. # Visual style The ad has a polished and vibrant aesthetic, with bright, pastel colors and clean backgrounds. The editing style features quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high-end, giving the ad a professional and appealing look. The visual motifs include close-ups of the products and their textures, emphasizing their quality and effectiveness. The audio-visual sync is well-coordinated, with cuts and product actions timed to the music beats. # Hooks Spoken: 00:03–00:07: [Singing] Coming side of my, if you're looking for answers, look at this. Text overlay: Cleanse / Soft Launch / Hydrating Cream Cleanser Visual: 00:03–00:05: A hand with long, almond-shaped nails and white nail polish is holding a light green Bubble cleanser bottle. The bottle is being pumped to dispense the product. The background is a blue tiled wall. The camera is stationary and focuses on the product and hand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing a comprehensive skincare routine that is both effective and easy to use. The inclusion of six full-sized products addresses the frustration of piecing together a routine from various brands and products. # Value propositions - The Big Barrier Super Set offers a complete skincare routine in one package, saving time and effort. - The inclusion of six full-sized products provides great value for the price. - The exclusive jumbo Bubble bag adds an extra incentive to purchase the set. # Benefits - Barrier-building boost - Complete skincare routine - Hydration - Brightening - Balancing # Features - Six full-sized Bubble favorites - Soft Launch Hydrating Cream Cleanser - Bounce Back Balancing Toner Mist - Water Slide Hydration Boosting Serum - Morning Rays Brightening Eye Cream - Slam Dunk Hydrating Moisturizer - Tell All Mint Message Lip Balm - Exclusive jumbo Bubble bag # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product features and benefits through visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a shot of the Bubble Big Barrier Super Set, showcasing the packaging and the products included. The message is to introduce the set and highlight its barrier-boosting benefits. The perspective is from the brand, presenting the set as a comprehensive skincare solution. The tone is upbeat and inviting. - 00:02–00:03 00:02–00:03: A shot of the six full-size products is shown, emphasizing the value and completeness of the set. The message is to highlight the full-size products included in the set. The perspective is from the brand, showcasing the products as a complete skincare routine. The tone is informative and appealing. - 00:03–00:12 00:03–00:12: Close-up shots of each product are shown, demonstrating their textures and packaging. The message is to showcase the individual products and their unique qualities. The perspective is from the brand, highlighting the products' features and benefits. The tone is informative and engaging. - 00:12–00:16 00:12–00:16: The ad concludes with a shot of the exclusive jumbo Bubble bag, emphasizing its inclusion in the set. The message is to highlight the added value of the bag. The perspective is from the brand, showcasing the bag as a bonus item. The tone is exciting and appealing.