How Boulevard Advertises on Meta

# Ad summary This ad promotes Boulevard software, which is designed to help salons and spas manage their business. The ad features testimonials from salon owners who praise the software's ability to streamline communication, take detailed notes, and provide a client-focused experience. # Brand positioning Boulevard is presented as a software solution designed to elevate the client experience for salons and spas. The brand aims to occupy the space of a modern, efficient, and client-focused business management tool. It aligns with values of organization, communication, and detailed client care. The brand pushes against the norms of disorganized or impersonal salon management by offering a streamlined, tech-driven approach. The brand positioning is functional, emphasizing performance and simplicity in managing client interactions and business operations. # Product Boulevard is presented as a software solution designed for salons and spas to manage their business operations and enhance client experiences. It is for salon and spa owners looking to streamline communication, take detailed client notes, and provide a more personalized service. The software communicates with artists via text messages, letting them know when their clients have arrived. It also allows for detailed note-taking about each client, helping to personalize the service. The ad highlights that Boulevard helps provide the same type of client experience that high-end establishments offer. The ad addresses the pain point of disorganized salon management by offering a tech-driven solution that improves efficiency and client satisfaction. # Visual style The ad has a polished and professional aesthetic, with clean visuals and well-lit environments. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. The audio-visual sync is well-maintained, with voiceover lines aligning with the visuals. # Hooks Spoken: The client experience that Boulevard offered was the same type of client experience that we wanted to bring to our clients. Text overlay: Leslie Reeves / Sit Still Kids Salon Visual: 00:00–00:02 Leslie Reeves is sitting at a table in a bright, modern salon. The background includes a wall with colorful confetti-like decorations and the "Sit Still" logo. She is wearing a light green button-up shirt and gold jewelry. The camera is stationary and focused on her, with a medium shot framing her from the chest up. The lighting is bright and natural. She is speaking directly to the camera with a positive expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that disorganized salon management and impersonal client service are pain points. "The client experience that Boulevard offered was the same type of client experience that we wanted to bring to our clients." # Value propositions - Boulevard helps provide the same type of client experience that high-end establishments offer. - Boulevard streamlines communication with artists and clients. - Boulevard enables detailed note-taking for personalized client service. # Benefits - Streamlined communication with artists - Detailed note-taking about each client - Enhanced client experience # Features - Communication with artists via text messages - Detailed note-taking about each client # Call to action GET A DEMO OF BOULEVARD # Social proof - "The client experience that Boulevard offered was the same type of client experience that we wanted to bring to our clients." – Leslie Reeves (Salon Owner) - "I like how it communicates to the artist with text messages and letting their client know that they're here." – Jasmine Bondoc (Salon Owner) - "It also helps us take really detailed notes about each client." – Jasmine Bondoc (Salon Owner) - "I mean, I could sing praises about Boulevard forever." – Leslie Reeves (Salon Owner) # Point of view - Customer 100% – The ad is told entirely from the perspective of salon owners who are satisfied customers of Boulevard software. # Storyline - 00:00–00:02 00:00–00:02 Leslie Reeves, owner of Sit Still Kids Salon, introduces herself and states that the client experience Boulevard offered was the same type of client experience that she wanted to bring to her clients. This is intended to establish the brand's value in providing a high-quality client experience. The perspective is from the salon owner, conveyed through her direct address and enthusiastic tone. - 00:02–00:05 00:02–00:05 A screen recording of the Sit Still Kids Salon website is shown, highlighting the various services offered. This visually supports the type of client experience that Leslie Reeves is referring to. The perspective shifts to a visual demonstration of the salon's offerings. - 00:05–00:09 00:05–00:09 Jasmine Bondoc, owner of Chic Las Vegas, introduces herself and states that she likes how Boulevard communicates to the artist with text messages and lets the client know that they're here. This is intended to highlight the software's communication features. The perspective is from another salon owner, conveyed through her direct address and informative tone. - 00:09–00:12 00:09–00:12 Jasmine Bondoc continues, stating that Boulevard also helps take really detailed notes about each client. This is intended to emphasize the software's ability to personalize client service. The perspective remains from the salon owner, conveyed through her direct address and informative tone. - 00:15–00:18 00:15–00:18 Leslie Reeves concludes by saying she could sing praises about Boulevard forever. This is intended to reinforce the positive experience with the software. The perspective returns to the first salon owner, conveyed through her enthusiastic tone. - 00:18–00:18 00:18–00:18 A text overlay appears, stating "GET A DEMO OF BOULEVARD." This is a call to action, prompting viewers to learn more about the software. The perspective shifts to the brand, conveyed through the direct call to action. - 00:19–00:21 00:19–00:21 The Boulevard logo is displayed on a black background. This reinforces brand recognition. The perspective is from the brand, conveyed through the visual presentation of the logo.

# Ad summary This ad for Boulevard targets salon owners and promotes its online booking platform. The ad features a screenshot of the platform's appointment scheduling interface on a mobile phone, highlighting its user-friendly design and optimal scheduling feature. The ad aims to convey that Boulevard's platform is effective and easy to use. # Brand positioning Boulevard is presented as a provider of online booking platforms specifically designed for salon owners. The brand positions itself as a solution to the challenges of managing appointments and aims to occupy the space of a reliable and effective technology partner for salons. The brand's tone is professional and functional, focusing on the practical benefits of its platform. It pushes against the norms of inefficient or ineffective booking systems, offering a platform that 'actually works.' The brand positioning is primarily functional, emphasizing performance and simplicity. # Product The product is an online booking platform designed for salon owners. It features an appointment scheduling interface, as seen on a mobile phone screen. The interface displays options for selecting appointment times, with a focus on morning slots (9:00 AM, 10:00 AM, 11:15 AM) for specific dates (Tue 07/09, Wed 07/10). A key feature highlighted is the 'Optimal' scheduling option, indicated by a lightning bolt icon. The platform aims to address the pain point of inefficient booking systems by providing a solution 'that actually works.' The ad emphasizes the platform's user-friendly design and effectiveness in managing salon appointments. # Visual style The ad features a clean and modern visual aesthetic with a focus on functionality. The production quality is highly polished, resembling a studio-shot advertisement. The visual motif centers around a screenshot of a mobile app interface, emphasizing the digital nature of the product. The image treatment includes background removal and subtle color grading to create a professional look. The typography is large and bold, ensuring high readability and clear communication. The ad contrasts with platform-native styles by presenting a highly designed and polished image, aiming to capture attention and convey credibility. # Hooks Headline: Salon Owners: Meet the online booking platform that actually works! # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of effective online booking platforms for salon owners. The phrase 'that actually works!' directly signals this frustration, implying that many existing solutions are inadequate. # Value propositions - The online booking platform offers a solution that 'actually works!', addressing the pain point of ineffective booking systems and providing a reliable tool for salon owners. # Benefits - online booking platform that actually works! # Features - online booking platform - appointment scheduling interface - Optimal scheduling option # Call to action None used. # Point of view - Brand: The brand is presenting its online booking platform as a solution for salon owners, highlighting its functionality and ease of use. # Storyline - The ad opens with a view of the Boulevard logo, establishing the brand identity and setting the stage for the product being presented. The brand is telling the audience who they are and what they offer. - The ad then transitions to a screenshot of the online booking platform's interface on a mobile phone, showcasing the appointment scheduling feature. The brand is demonstrating the platform's functionality and user-friendly design. - The ad concludes with the headline 'Salon Owners: Meet the online booking platform that actually works!', directly addressing the target audience and highlighting the platform's effectiveness. The brand is emphasizing the value proposition and positioning the platform as a solution to common booking challenges.

# Ad summary This ad promotes Boulevard, an online booking platform for salon owners. The ad highlights the platform's ability to streamline scheduling and client management, emphasizing its user-friendly interface and comprehensive features. # Brand positioning Boulevard is presented as a modern, efficient solution for salon owners seeking to streamline their business operations. The brand positions itself as a reliable and effective alternative to traditional booking methods, emphasizing its ability to simplify scheduling, client management, and overall business administration. Boulevard aligns with values of efficiency, organization, and technological advancement, aiming to occupy the space of a user-friendly, all-in-one platform that empowers salon owners to focus on their core services while automating administrative tasks. The brand pushes against the norms of manual scheduling and outdated software, offering a comprehensive, intuitive solution that enhances productivity and client satisfaction. # Product Boulevard is an online booking platform designed for salon owners to efficiently manage their appointments, clients, and business operations. The platform offers a user-friendly interface with features such as calendar scheduling, client profiles, and reporting tools. It is designed for salon owners and staff who need a comprehensive solution to streamline their daily tasks and improve overall business management. The platform's USPs include its intuitive design, comprehensive feature set, and ability to automate administrative tasks, allowing salon owners to focus on providing services. The ad addresses the purchase barrier of complex software by showcasing Boulevard's simplicity and ease of use, emphasizing its ability to simplify salon management and enhance productivity. # Visual style The ad features a clean and professional aesthetic, with a focus on showcasing the Boulevard platform's user interface. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, reflecting a professional commercial feel. The pacing is consistent, with a focus on conveying information clearly and efficiently. # Hooks Spoken: 00:01–00:03: The online booking platform that actually works! Text overlay: Salon Owners: / The online booking platform that actually works! Visual: 00:00–00:01: The screen is black with the word "BOULEVARD" in white at the top left. Below it, the text "Salon Owners:" is displayed in a smaller font size. At the bottom, a screen recording of the Boulevard platform's calendar view is visible, showing various appointments and schedules in different colors. / 00:01–00:03: The screen remains black with the word "BOULEVARD" in white at the top left. The text below changes to "Salon Owners: The online booking platform that actually works!" in a larger font size. The screen recording of the Boulevard platform's calendar view remains at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of salon owners with unreliable or ineffective online booking platforms, as implied by the statement "The online booking platform that actually works!". # Value propositions - Reliable and effective alternative to traditional booking methods - Simplifies scheduling, client management, and overall business administration - Comprehensive, intuitive solution that enhances productivity and client satisfaction # Benefits - Streamlined scheduling - Efficient client management - Improved business operations - User-friendly interface # Features - Online booking platform - Calendar scheduling - Client management - Reporting tools # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product's features and benefits. # Storyline - 00:00–00:01 The ad opens with the Boulevard logo and the text "Salon Owners:", immediately targeting the intended audience. - 00:01–00:03 The ad introduces Boulevard as "The online booking platform that actually works!", positioning it as a reliable solution to common problems with other platforms. - 00:03–00:06 The ad transitions to a screen recording of the Boulevard platform, showcasing its calendar and scheduling features. - 00:06–00:09 The ad highlights the platform's ability to manage appointments and client information efficiently. - 00:09–00:12 The ad emphasizes the platform's user-friendly interface and comprehensive features, reinforcing its value proposition.

# Ad summary This image ad for Boulevard features a salon owner working at her desk with a computer and tablet. The ad promotes Boulevard as the one smart shift behind this salon's growth story and encourages viewers to read the success story. # Brand positioning Boulevard is presented as a modern, tech-forward solution for salon management. The brand aims to occupy the space of a smart, efficient, and growth-oriented partner for salon businesses. The brand aligns with values of innovation, success, and streamlined operations, suggesting a lifestyle of professional achievement and ease. Boulevard pushes against the traditional, manual processes often associated with salon management, offering a digital alternative. The brand positioning is functional, emphasizing performance and simplicity in managing salon operations. # Product The product being advertised is Boulevard, a software solution designed to help salons manage their business operations. It is implied that Boulevard works by providing a digital platform accessible via computer and tablet, enabling salon owners and staff to streamline tasks and improve efficiency. The ad highlights that Boulevard is the "one smart shift" behind a salon's growth story, suggesting that it is a key factor in achieving business success. The product is for salon owners and managers looking to optimize their operations and drive growth. The ad addresses the purchase barrier of uncertainty by showcasing a success story, implying that Boulevard has a proven track record. # Visual style The ad has a clean and professional visual style. The production quality appears to be high, with a well-lit and composed shot. The image treatment includes subtle color grading to create a warm and inviting atmosphere. The typography is integrated in a clear and legible manner. The style aims to convey trust and credibility, aligning with the brand's positioning as a reliable solution for salon management. # Hooks Headline: The one smart shift behind this salon's growth story # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing a salon can be challenging and that salon owners are looking for ways to improve efficiency and drive growth. The headline, "The one smart shift behind this salon's growth story," suggests that there is a simple solution to these challenges. # Value propositions - Boulevard is the "one smart shift" behind a salon's growth story, suggesting that it is a key factor in achieving business success. # Benefits - growth story # Call to action READ THE SUCCESS STORY # Point of view - Brand: The headline and call to action are from the brand's perspective, promoting Boulevard as the solution and encouraging viewers to learn more. # Storyline - The ad opens with a salon owner working at her desk, creating a relatable scene for the target audience. This is included to establish a connection with salon professionals and highlight the context in which Boulevard can be used. The audience experiences this from the perspective of a salon owner or manager. - The ad then presents the headline, "The one smart shift behind this salon's growth story," which conveys the message that Boulevard is a key factor in achieving business success. This is told from the brand's perspective, positioning Boulevard as the solution. This progresses the narrative by introducing the core value proposition of the product. - The ad concludes with a call to action, "READ THE SUCCESS STORY," prompting viewers to learn more about how Boulevard has helped other salons. This is from the brand's perspective, encouraging engagement and driving potential leads. This progresses the narrative by offering a concrete next step for interested viewers.

# Ad summary This image ad for Boulevard targets beauty businesses, highlighting how they can achieve success through automated marketing. The ad features a headline that emphasizes the benefits of automation, a call to action to read the blog, and a visual of a person interacting with technology in a salon setting. # Brand positioning Boulevard is presented as a solution for beauty businesses looking to optimize their marketing efforts through automation. The brand positions itself as a key to success for top beauty businesses, implying that it offers advanced tools and strategies to stay ahead in the industry. The brand aligns with values of efficiency, innovation, and business growth, suggesting that it helps businesses streamline operations and achieve better results. Boulevard aims to occupy the space of a modern, tech-savvy partner for beauty businesses, pushing against traditional, manual marketing methods. The brand positioning is functional, focusing on performance and simplicity in achieving marketing goals. # Product The product being advertised is Boulevard's automated marketing solution, designed to help beauty businesses achieve success. The product is for top beauty businesses looking to streamline their marketing efforts and stay ahead in the industry. The ad highlights the benefit of automated marketing, suggesting it is a key factor in the success of these businesses. The ad addresses the purchase barrier of manual marketing methods by presenting an automated solution as a more efficient and effective alternative. The ad tells the viewer that Boulevard's automated marketing solution is worth trying or buying because it can help them win in the competitive beauty industry. # Visual style The ad has a clean and professional visual style, with a focus on showcasing the product in a real-world setting. The use of a split background, with a black top section and a salon setting in the bottom section, creates a visually appealing contrast. The color palette is muted, with a combination of black, white, and tan, giving the ad a sophisticated and modern look. The production quality appears to be high, with well-lit and sharp images. The typography is clean and legible, contributing to the overall professional aesthetic. # Hooks Headline: How top beauty businesses are winning with automated marketing # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that beauty businesses may be struggling with traditional marketing methods, which are less efficient and effective than automated solutions. The headline "How top beauty businesses are winning with automated marketing" suggests that other businesses are not winning, implying a need for a better solution. # Value propositions - Automated marketing helps top beauty businesses win. # Benefits - Winning with automated marketing # Features - Automated marketing # Call to action READ THE BLOG # Point of view - Brand: The headline and call to action are presented from the brand's perspective, aiming to promote the benefits of automated marketing and encourage viewers to learn more about Boulevard's solution. - Customer: The visual of a person interacting with technology in a salon setting is shown from the customer's perspective, demonstrating the practical application of the product in a real-world scenario. # Storyline - The ad opens with a headline that states, "How top beauty businesses are winning with automated marketing," immediately conveying the message that automated marketing is the key to success in the beauty industry. This is told from the brand's perspective, aiming to capture the attention of beauty business owners and managers by highlighting the benefits of automation. - The ad includes a call to action, "READ THE BLOG," encouraging viewers to learn more about how Boulevard's automated marketing solution can help their business. This is told from the brand's perspective, guiding the audience to take the next step in exploring the product. - The ad features a visual of a person interacting with technology in a salon setting, showing a tablet displaying a check-in screen. This conveys the message that Boulevard's solution is integrated into the daily operations of a beauty business, providing a seamless and efficient experience for both staff and clients. This is shown from the customer's perspective, demonstrating the practical application of the product.

# Ad summary This ad is for Boulevard software. It features two people working at a desk with Boulevard software on their computer and tablet. The ad is targeted towards beauty business owners and encourages them to read the blog to learn how to level up client loyalty. # Brand positioning Boulevard is presented as a modern and innovative software solution for beauty businesses. The brand aims to occupy the space of a technology partner that helps beauty business owners improve their client loyalty and overall business operations. The brand aligns with values of efficiency, modernization, and growth, positioning itself as a tool to help businesses stay ahead in a rapidly evolving market. Boulevard pushes against traditional, manual business management methods by offering a digital solution that streamlines processes and enhances customer relationships. The brand positioning is both functional, by offering practical tools for business management, and emotional, by promising increased client loyalty and business success. # Product Boulevard is a software solution designed for beauty business owners to help them level up client loyalty. The software is shown on a computer and tablet, implying it is accessible across multiple devices. The ad addresses the need for beauty businesses to adapt to modern technology and improve their client relationships. The software is presented as a tool to enhance business operations and foster stronger client loyalty, suggesting it offers features that streamline processes and improve customer engagement. The ad encourages viewers to read the blog to learn more about how Boulevard can help them achieve these goals. # Visual style The ad has a clean and modern aesthetic with a focus on natural light and neutral colors. The production quality is high, suggesting a professional studio shoot. The visual motifs include a minimalist desk setup with Apple products, emphasizing a tech-forward approach. The image treatment is subtle, with a focus on natural skin tones and soft lighting. The typography is clean and legible, contributing to the overall professional feel. The style is designed to be scannable and appealing in a social media feed, with a clear headline and visually engaging scene. # Hooks Headline: Level up client loyalty in 2026 # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that beauty business owners may be struggling to maintain or improve client loyalty, especially as they look to the future. # Value propositions - Level up client loyalty in 2026 # Benefits - Level up client loyalty # Features - Software solution # Call to action READ THE BLOG # Social proof - None used. # Point of view - Brand: The headline and call to action are from the brand's perspective, promoting their software and directing the audience to learn more. - Customer: The visual of people using the software in a business setting provides a customer's perspective, showing how the software integrates into their daily operations. # Storyline - The ad starts by addressing beauty business owners, immediately targeting the intended audience. The message is that Boulevard can help them level up client loyalty in 2026, creating a sense of future-proofing and innovation. This is told from the brand's perspective, promising a solution to a common business challenge. - The ad includes a call to action to read the blog, guiding the audience to learn more about the software and its benefits. This is from the brand's perspective, directing potential customers to engage further with their content. - The visual of two people working at a desk with Boulevard software on their devices shows a real-life scenario of the software in use. This is from the customer's perspective, demonstrating how the software integrates into a typical business setting and fosters collaboration.

# Ad summary This image ad for Boulevard targets nail salon owners and professionals, highlighting the brand's ability to help them overcome common industry struggles. The ad features an image of hands with stylish nails and includes a call to action to read the blog. # Brand positioning Boulevard is presented as a solution for nail salon owners and professionals looking to overcome industry struggles. The brand positions itself as a resource for improving salon operations and addressing challenges faced by salon businesses. The brand aims to occupy the space of a supportive partner that understands the unique needs of nail salons and provides solutions to help them thrive. The brand's positioning is functional, focusing on providing practical solutions and resources to improve salon operations. # Product The ad promotes Boulevard's resources and solutions for nail salon owners and professionals. The product is not a physical item but rather a suite of tools, insights, and support designed to help salons overcome common struggles. The ad highlights the brand's ability to address industry challenges and improve salon operations. The ad encourages viewers to read the blog to learn more about how Boulevard can help their salon succeed. The ad addresses the purchase barrier of uncertainty by offering valuable information and resources through the blog, allowing potential customers to explore the brand's offerings before committing to a purchase. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the nail salon industry. The image is well-lit and professionally shot, with a blurred background that draws attention to the hands and nails. The color palette is neutral, with pops of gold that add a touch of luxury. The overall style is designed to be visually appealing and engaging, while also conveying a sense of professionalism and expertise. # Hooks Headline: Beat the biggest nail salon struggles of 2025 # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the biggest nail salon struggles of 2025, implying that salon owners and professionals are facing challenges that need to be addressed. The headline "Beat the biggest nail salon struggles of 2025" signals this frustration. # Call to action READ THE BLOG # Point of view - Brand: The brand is speaking directly to the audience, positioning itself as an authority on industry challenges and a helpful resource for overcoming them. # Storyline - The ad opens with a headline that grabs attention by highlighting the biggest nail salon struggles of 2025. This is intended to pique the interest of salon owners and professionals who are concerned about the future of their business. The brand is speaking directly to the audience, positioning itself as an authority on industry challenges. - The ad includes a call to action to read the blog, inviting viewers to learn more about how Boulevard can help them overcome these struggles. This is intended to drive traffic to the brand's website and provide potential customers with valuable information. The brand is guiding the audience towards a solution, positioning itself as a helpful resource. - The ad features an image of hands with stylish nails, visually representing the nail salon industry and the potential for success. This is intended to create a connection with the audience and reinforce the brand's relevance. The audience is experiencing the ad from the perspective of a salon owner or professional, seeing the potential for their own business to thrive.

# Ad summary This ad promotes Boulevard's 2026 report on self-care clients, highlighting the importance of understanding what truly matters to them. # Brand positioning Boulevard is presented as an industry authority, providing valuable insights and resources for businesses in the self-care sector. The brand aims to occupy a space of thought leadership and expertise, offering data-driven reports to help businesses better understand their clients' needs and preferences. By focusing on uncovering what truly matters to self-care clients, Boulevard positions itself as a strategic partner for businesses looking to stay ahead in the market. The brand's tone is professional and informative, aligning with a functional positioning that emphasizes the practical benefits of its research and insights. # Product The featured product is the "Self-Care Client Report 2026," an industry guide presented by Boulevard. This report aims to uncover what truly matters to self-care clients, providing valuable insights for businesses in the self-care sector. The report is designed for businesses looking to better understand their clients' needs and preferences, helping them make informed decisions and stay ahead in the market. The ad addresses the purchase barrier of uncertainty by offering a free report, making it accessible to a wider audience and encouraging them to explore the insights provided. # Visual style The ad has a clean and professional visual aesthetic, with a focus on simplicity and clarity. The production quality is high, with a studio-shot feel. The visual motifs include a clean layout, clear typography, and a focus on the product (the report) and the people it serves (self-care clients). The image treatment includes subtle color grading and lighting effects to enhance the overall visual appeal. The typography is large and bold, making it easy to scan and read. The style is designed to convey trust and credibility, positioning Boulevard as a reliable source of information for businesses in the self-care sector. # Hooks Headline: Free 2026 report: Discover what matters most to self-care clients # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing what truly matters to self-care clients. The ad copy states, "Discover what matters most to self-care clients," indicating that businesses may be struggling to understand their clients' needs and preferences. # Value propositions - Free 2026 report: Discover what matters most to self-care clients # Benefits - Discover what matters most to self-care clients # Features - 2026 report # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its expertise and offering valuable insights to businesses in the self-care sector. # Storyline - The ad begins by showcasing the cover of Boulevard's "Self-Care Client Report 2026," immediately establishing the product being promoted. This is from the brand's perspective, and it serves to introduce the report and its focus on uncovering what truly matters to self-care clients. - The ad then highlights the offer of a free 2026 report, emphasizing the opportunity to discover what matters most to self-care clients. This is from the brand's perspective, and it aims to incentivize viewers to download the report and learn more about the insights it provides.

# Ad summary This ad promotes a chargeback response template for self-care businesses, highlighting the frustration of dealing with chargebacks and offering a customizable template to help businesses craft strong responses and improve their chances of getting their money back. # Brand positioning Boulevard is presented as a solution provider for beauty and wellness businesses, specifically addressing the pain point of chargebacks. The brand positions itself as an expert in payment success, offering tools and resources to help businesses navigate financial challenges. Boulevard aims to occupy the space of a reliable partner that understands the unique needs of self-care businesses, providing practical solutions to improve their financial outcomes. The brand's tone is professional and supportive, aligning with the values of efficiency and financial stability. Boulevard pushes against the norm of businesses having to navigate complex financial issues alone, offering a plug-and-play template to simplify the process. # Product The product being advertised is a chargeback response template designed for self-care businesses. This template is a plug-and-play solution created by Kaleb Winn, one of Boulevard's Payment Success Managers. It is a customizable letter that helps businesses craft strong responses to chargebacks with confidence, improving their chances of getting their money back. The template addresses the frustration and time-consuming nature of proving that a service was provided, which is a common challenge for beauty and wellness businesses. The ad emphasizes that users don't have to reply to the issuing bank blindly, offering a major head start with a totally customizable letter. # Visual style The ad has a clean and professional visual aesthetic with a focus on simplicity and clarity. The production quality is highly polished, with a studio-shot feel. The visual motifs include a gradient background, a clear product display, and a focus on text-based messaging. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to scan and read. The style contrasts with typical platform norms, opting for a high-design approach to capture attention in the feed. # Hooks Headline: The chargeback template you need to win disputes in 2026. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the crushing feeling of chargebacks for beauty and wellness businesses, where every appointment counts. "Within moments, money you thought was there suddenly vanishes, and you're left in the frustrating and time-consuming position of having to prove you provided the service to get your money back" # Value propositions - Plug-and-play template: Easy to use and implement immediately. - Customizable letter: Tailor the response to your specific situation. - Created by Kaleb Winn, one of Boulevard's Payment Success Managers: Expert-backed solution. # Benefits - Gives you a major head start - Helps you craft a strong response letter with confidence - Help improve your chances of getting your money back # Features - Plug-and-play template - Customizable letter - Created by Kaleb Winn, one of Boulevard's Payment Success Managers # Call to action None used. # Point of view - Customer: The bottom text, "The chargeback template you need to win disputes in 2026," is from the customer's point of view, highlighting the value and relevance of the template for future use. - Brand: The main body of text on the template, including the introduction and description of the template's features, is from the brand's point of view, showcasing its expertise and offering a solution to the problem of chargebacks. # Storyline - The ad starts by highlighting the problem of chargebacks for beauty and wellness businesses, emphasizing how crushing they can feel when money suddenly vanishes. This is included to immediately grab the attention of the target audience by addressing a common pain point. The audience experiences this from the perspective of a business owner facing financial frustration. - Next, the ad transitions to offering a solution: a plug-and-play chargeback response template created by Kaleb Winn of Boulevard's Payment Success Managers. This is included to position Boulevard as a helpful resource and provide a tangible solution to the problem. The audience experiences this from the perspective of the brand, showcasing its expertise and support. - Finally, the ad emphasizes the benefits of using the template, highlighting that it gives users a major head start with a totally customizable letter to help craft a strong response with confidence and improve their chances of getting their money back. This is included to persuade the audience to take action by showcasing the positive outcomes of using the product. The audience experiences this from the perspective of a satisfied user, envisioning the ease and confidence gained from using the template.

# Ad summary This ad is for Boulevard, a business management platform for spas and salons. The ad is targeted towards spa owners and claims that successful expansion is not magic, but rather a result of four key factors. # Brand positioning Boulevard is presented as a business management platform designed to help spas and salons achieve successful expansion. The brand positions itself as a provider of practical solutions, moving away from the idea that business success is based on luck or 'magic'. The brand aims to occupy the space of a reliable, results-oriented partner for businesses in the beauty and wellness industry, emphasizing the importance of strategic factors over chance. # Product The product being advertised is Boulevard, a business management platform for spas and salons. The ad suggests that Boulevard helps spa owners achieve successful expansion by focusing on four key factors. While the specific features of the platform are not detailed in the ad, the overall message is that Boulevard provides a structured, strategic approach to business growth, addressing the common challenge of scaling a spa or salon effectively. The ad aims to convey that Boulevard is a practical solution for spa owners looking to expand their business, offering a clear alternative to relying on chance or 'magic'. # Visual style The ad has a clean and professional visual style, with a focus on creating a calming and luxurious atmosphere. The image is well-lit and features soft, muted colors, contributing to the overall spa-like aesthetic. The typography is simple and legible, ensuring that the message is clear and easy to read. The ad appears to be designed for in-feed placement, with a focus on capturing attention quickly and conveying a clear message. # Hooks Headline: Successful expansion isn't magic. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that spa owners struggle with expanding their business successfully, often relying on luck or 'magic' rather than a strategic approach. # Value propositions - Successful expansion isn't magic. It's these four factors. # Call to action None used. # Social proof - None used. # Point of view - Customer: The image of a woman receiving a facial massage represents the customer's perspective, showcasing the relaxing and luxurious experience that spas offer. - Brand: The text overlay, 'Spa Owners: Successful expansion isn't magic. It's these four factors,' represents the brand's perspective, as it directly addresses spa owners and presents a value proposition. # Storyline - The ad opens with a close-up shot of a woman receiving a facial massage, creating a calming and luxurious atmosphere. This visual is intended to immediately capture the attention of spa owners and align with the services they provide, from the customer's perspective. - The text overlay states, 'Spa Owners: Successful expansion isn't magic. It's these four factors.' This message is delivered from the brand's perspective, aiming to debunk the myth that business growth is based on luck and instead highlight the importance of strategic planning.

# Ad summary This image ad for Boulevard targets salon owners and highlights the four key factors that contribute to successful business expansion. The ad features a stylishly dressed woman with a high ponytail, positioned against a backdrop with the brand's logo and a spotlight effect. The text emphasizes that successful expansion is not magic but rather a result of specific factors. # Brand positioning Boulevard is presented as a sophisticated and authoritative brand in the business and salon management space. The brand positions itself as a provider of concrete solutions rather than relying on vague promises. The brand's visual aesthetic, featuring a stylishly dressed woman and a clean, modern design, suggests a focus on professionalism and success. Boulevard aims to occupy the space of a reliable partner for salon owners looking to expand their businesses, emphasizing practical factors over magical thinking. # Product The ad promotes Boulevard's services for salon owners, focusing on helping them achieve successful business expansion. The ad highlights that expansion isn't based on magic but on four key factors, implying that Boulevard provides the tools and knowledge to address these factors effectively. The product is aimed at salon owners who are looking to grow their businesses and need a reliable partner to guide them through the process. The ad addresses the potential purchase barrier of uncertainty by presenting a clear, factor-based approach to expansion. # Visual style The ad has a polished, studio-shot aesthetic with a focus on clean lines and modern design. The image treatment includes soft lighting and a blurred background to draw attention to the subject. The typography is simple and legible, contributing to a professional and sophisticated feel. The visual style aims to convey a sense of trust and reliability, aligning with the brand's positioning as a partner for salon owners. # Hooks Headline: Salon Owners: Successful expansion isn't magic. It's these four factors. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and perceived complexity in expanding a salon business. "Successful expansion isn't magic" suggests that salon owners may feel overwhelmed or believe that growth is unattainable without some kind of special advantage. # Call to action None used. # Point of view - Brand: The brand is communicating directly to salon owners, offering a solution to their business expansion challenges. # Storyline - The ad opens with a statement directed at salon owners, immediately establishing the target audience. The message conveys that successful expansion is not a matter of luck or magic, but rather a result of specific, identifiable factors. This is told from the brand's perspective, aiming to capture the attention of salon owners who may be struggling with or considering business growth. - The ad emphasizes that these factors are the key to success, implying that Boulevard understands and can help salon owners manage these elements. This is told from the brand's perspective, positioning Boulevard as an expert and reliable partner for salon owners looking to expand their businesses.

# Ad summary This ad highlights the problem of chargebacks for beauty and wellness businesses and offers a response template as a solution. # Brand positioning Boulevard is presented as a solution for beauty and wellness businesses, particularly in managing chargebacks. The brand positions itself as a provider of tools and resources to help these businesses recover lost revenue and streamline their operations. By offering a "plug-and-play template" created by their Payment Success Managers, Boulevard aims to simplify the process of responding to chargebacks, saving businesses time and money. The brand aligns with values of efficiency, support, and financial stability for its clients, pushing against the norm of businesses struggling with chargeback management on their own. The brand positioning is functional, focusing on providing a practical solution to a common problem. # Product The product being advertised is a "Response Template for Self-Care Businesses" designed to help beauty and wellness businesses win chargebacks. This template is presented as a "plug-and-play" solution created by Kaleb Winn, one of Boulevard's Payment Success Managers. The template is intended for businesses that find chargebacks crushing and time-consuming, offering a way to prove they provided the service and get their money back. The ad addresses the purchase barrier of feeling daunted by the process of replying to issuing banks blindly, positioning the template as a way to gain a major head start with a totally done-for-you response. # Visual style The ad has a clean and professional visual style with a focus on simplicity and clarity. The production quality appears to be high, with well-lit and composed images. The color palette is neutral, with a combination of black, white, and tan. The typography is clean and legible, contributing to the overall professional aesthetic. The ad mimics a platform-native style, with a layout that is easy to scan and understand. # Hooks Headline: Stop losing money to chargebacks. Start winning them. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration and time-consuming nature of dealing with chargebacks, especially for beauty and wellness businesses where every appointment counts. "chargebacks can feel crushing. Within moments, money you thought was there suddenly vanishes, and you're left in the frustrating and time-consuming position of having to prove you provided the service to get your money back." # Value propositions - Win Chargebacks: Response Template for Self-Care Businesses - This plug-and-play template...gives you a major head start with a totally done-for-you response # Benefits - gives you a major head start with a totally done-for-you response # Features - Response Template for Self-Care Businesses - plug-and-play template - created by Kaleb Winn, one of Boulevard's Payment Success Managers # Call to action GET THE TEMPLATE # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing their understanding of the problem and their solution. # Storyline - The ad starts by highlighting the problem of losing money to chargebacks, aiming to grab the attention of businesses that experience this issue. The brand is telling the audience that they understand the pain point and are about to offer a solution. - Next, the ad transitions to a call to action, encouraging viewers to "GET THE TEMPLATE." The brand is prompting the audience to take immediate action and explore the solution being offered. - The ad then introduces the product, a "Response Template for Self-Care Businesses," and provides context about its purpose and benefits. The brand is explaining how the template can help businesses win chargebacks and avoid the frustrating process of proving they provided the service.

# Ad summary This image ad for Boulevard promotes their Self-Care Client Report 2026, highlighting beauty and self-care trends. # Brand positioning Boulevard is presented as a forward-thinking authority in the beauty and self-care industry. The brand positions itself as a source of valuable insights and trends, specifically focusing on the future of client behavior. By offering a free report on the beauty and self-care client trends shaping 2026, Boulevard aims to occupy a space in the consumer's mind as a thought leader and trusted resource. The brand aligns with a professional and informative tone, suggesting a commitment to providing data-driven insights for businesses in the beauty and self-care sector. This positioning pushes against the norm of relying on anecdotal evidence or outdated practices, instead offering a glimpse into the future based on research and analysis. The brand positioning is functional, emphasizing the practical value of the report for businesses looking to stay ahead of the curve. # Product The product being advertised is the "Self-Care Client Report 2026: Uncovering What Truly Matters," presented by Boulevard. This report is designed for businesses in the beauty and self-care industry, offering insights into future trends and client behavior. The report aims to provide valuable information that can help businesses make informed decisions and stay competitive. The ad addresses the purchase barrier of uncertainty about future trends by offering a free report, making it accessible to a wide audience. The report is positioned as a resource that will help businesses understand what truly matters to clients in the coming years, suggesting that it contains actionable insights and data-driven analysis. # Visual style The ad has a clean and professional visual style, using a minimalist color palette of black, white, and tan. The production quality is high, with a focus on clear typography and a well-designed report cover. The layout is simple and easy to scan, with a clear hierarchy of information. The overall aesthetic is modern and sophisticated, aligning with the brand's positioning as a thought leader in the beauty and self-care industry. # Hooks Headline: The beauty & self-care client trends shaping 2026 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses in the beauty and self-care industry may be uncertain about future trends and client behavior. The phrase "Uncovering What Truly Matters" suggests that businesses may be missing key insights or focusing on the wrong priorities. # Value propositions - Get insights into the beauty & self-care client trends shaping 2026 # Benefits - The beauty & self-care client trends shaping 2026 # Call to action GET THE FREE REPORT # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing their report and encouraging viewers to download it. # Storyline - The ad starts by showcasing the Boulevard brand and the title of the report, "The Self-Care Client Report 2026: Uncovering What Truly Matters." This is intended to immediately establish the subject of the ad and the brand's association with the report, from the brand's perspective. - The ad then highlights the core message: "The beauty & self-care client trends shaping 2026." This is intended to convey the report's focus on future trends and its relevance to the beauty and self-care industry, from the brand's perspective. - Finally, the ad includes a call to action: "GET THE FREE REPORT." This is intended to prompt the viewer to download the report and engage with the brand, from the brand's perspective.

# Ad summary This ad is for Boulevard, a business that helps spas run their business. The ad is trying to get people to download their checklist. # Brand positioning Boulevard is presented as a resource for spa owners and managers looking to optimize their business operations. The brand positions itself as a provider of tools and information to help spas succeed, offering a checklist as a valuable resource. The brand aims to occupy the space of a trusted partner for spas, providing practical solutions and guidance. The brand's tone is professional and helpful, aligning with a functional approach to business management. It ignores category norms of focusing on the spa experience itself, instead focusing on the business side of running a spa. # Product The product being advertised is a checklist designed to help individuals run a spa effectively. It is intended for spa owners, managers, or anyone involved in the operational aspects of a spa business. The checklist is presented as a tool to ensure all necessary steps and considerations are covered in managing a spa. The ad addresses the potential purchase barrier of uncertainty or lack of knowledge in running a spa by offering a structured guide. The ad aims to convey that this checklist is worth downloading because it provides a clear and organized approach to spa management, helping users avoid mistakes and optimize their business. # Visual style The ad has a modern and clean visual style. The production quality is high, with professional lighting and composition. The image treatment includes color grading to create a warm and inviting feel. The typography is large and bold, making it easy to read. The overall style is designed to be eye-catching and informative. # Hooks Headline: How to Run a Spa: The Checklist # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of uncertainty or lack of knowledge in running a spa. The headline, "How to Run a Spa: The Checklist", signals this frustration by implying that running a spa can be complex and require a structured approach. # Call to action GET THE CHECKLIST # Point of view - Brand: The brand is providing a checklist to help spa owners and managers run their business effectively. # Storyline - The ad opens with a question, "How to Run a Spa: The Checklist", which is intended to grab the attention of spa owners and managers and introduce the topic of the ad. The brand is telling the audience what the ad is about. - The ad includes a call to action, "GET THE CHECKLIST", which is intended to prompt viewers to download the checklist. The brand is telling the audience what action to take. - The ad features an image of a woman, which is intended to create a visual connection with the audience. The brand is showing the audience a visual representation of a spa client.

# Ad summary This ad promotes a checklist for managing a spa, offered by Boulevard. It features an image of a woman receiving an eye mask treatment, emphasizing the spa and wellness industry. # Brand positioning Boulevard is presented as a resource for spa management, offering tools and information to help businesses succeed. The brand positions itself as an expert in the spa industry, providing valuable resources like the "Complete Spa Management Success Checklist." This suggests Boulevard aims to occupy a space of authority and support within the spa and wellness market, offering functional solutions to improve business operations. The brand's tone is professional and informative, aligning with a lifestyle of efficiency and success in the spa industry. By offering a checklist, Boulevard pushes against the complexity often associated with business management, promoting simplicity and organization. # Product The product being advertised is "The Complete Spa Management Success Checklist," a resource designed to help spa owners and managers effectively run their businesses. The checklist is for anyone in the spa industry looking to improve their management practices and ensure success. The ad addresses the potential purchase barrier of feeling overwhelmed by spa management by offering a structured, easy-to-follow checklist. The checklist is presented as a comprehensive tool, implying it covers all essential aspects of spa management. The ad aims to convey that this checklist is a valuable resource worth downloading to streamline spa operations and achieve success. # Visual style The ad has a clean and professional visual style, combining a lifestyle image with clear text and a call-to-action button. The production quality appears to be high, with a well-lit and composed image. The visual motifs include a balanced layout with text on one side and an image on the other, creating a sense of order and clarity. The image treatment includes background blurring to focus attention on the subject. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content by being more polished and structured, aiming to stand out in the feed. # Hooks Headline: How to Run a Spa: The Checklist # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed by the complexities of spa management. "How to Run a Spa: The Checklist" directly acknowledges the challenge of managing a spa, implying that it can be difficult and complex. # Value propositions - The Complete Spa Management Success Checklist: A comprehensive tool to help spa owners and managers effectively run their businesses and achieve success. # Benefits - Helps spa owners and managers effectively run their businesses - Streamlines spa operations - Achieve success # Features - Complete Spa Management Success Checklist # Call to action DOWNLOAD NOW # Social proof - None used. # Point of view - Brand: The headline "How to Run a Spa: The Checklist" and the "DOWNLOAD NOW" button are presented from the brand's perspective, offering a solution and prompting action. - External source: The image of a woman receiving an eye mask treatment provides an external perspective, visually representing the spa experience. - Brand: The text "The Complete Spa Management Success Checklist" and the Boulevard logo are presented from the brand's perspective, reinforcing the product's value and brand identity. # Storyline - The ad opens with the question "How to Run a Spa:" which is intended to grab the attention of spa owners and managers, immediately addressing a common challenge they face. This is told from the brand's perspective, setting the stage for offering a solution. - The headline is followed by the phrase "The Checklist" which introduces the specific solution being offered. This is told from the brand's perspective, clarifying the type of resource being promoted. - A "DOWNLOAD NOW" button is included to prompt immediate action, encouraging viewers to access the checklist. This is told from the brand's perspective, driving conversions and engagement. - An image of a woman receiving an eye mask treatment is shown to visually represent the spa industry and create a connection with the target audience. This is told from an external perspective, showcasing the spa experience and aligning it with the brand's offering. - The text "The Complete Spa Management Success Checklist" is displayed over the image, reinforcing the product's value proposition and highlighting its comprehensive nature. This is told from the brand's perspective, emphasizing the benefits of the checklist. - The Boulevard logo is shown at the bottom, reinforcing brand recognition and credibility. This is told from the brand's perspective, solidifying its identity and association with the checklist.

# Ad summary This ad promotes a P&L template and goal calculator designed for beauty and self-care business owners. It highlights the ease of tracking profits, planning growth, and achieving goals with this tool. # Brand positioning Boulevard is presented as a solution for beauty and self-care business owners looking to streamline their financial tracking and goal setting. The brand positions itself as providing tools that simplify complex tasks, allowing owners to focus on growth and achieving their business objectives. The brand aligns with values of efficiency, clarity, and empowerment, pushing against the norm of financial management being a daunting task for small business owners. The brand positioning is functional, focusing on simplicity and performance. # Product The product being advertised is a Profit & Loss Template and Goal Calculator designed to help beauty and self-care business owners track profits, plan growth, and achieve their goals. It is presented as an easier way to manage finances, automating calculations and providing clarity on financial data. The product is for business owners who want to track what's coming in, going out, and how close they are to hitting their profit goals. The ad addresses the pain point of financial management being a tedious task, offering a plug-and-play resource that automates calculations and reduces stress. # Visual style The ad has a clean and professional visual style, using a minimalist color palette of white, black, and tan. The layout is simple and easy to read, with clear typography and a focus on the product's benefits. The image of the man using the template adds a touch of realism and relatability. # Hooks Headline: The P&L template for beauty and self-care brands # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of financial management being a tedious and time-consuming task for beauty and self-care business owners: "So sitting down to crunch numbers may not be your favorite task." # Value propositions - Easier way for beauty and self-care business owners to track profits, plan growth, and achieve their goals - Plug-and-play resource automatically does all the calculations for you, so your numbers are clear, actionable, and stress-free. # Benefits - Easier way to track profits, plan growth, and achieve goals - Track what's coming in, going out, and how close you are to hitting your profit goals - Numbers are clear, actionable, and stress-free - Taking control of your finances is key to growing the business you've worked so hard to build # Features - Profit & Loss Template and Goal Calculator - Plug-and-play resource - Automatically does all the calculations # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens by introducing the P&L template and goal calculator, immediately establishing the product's purpose and target audience. This is told from the brand's perspective, setting the stage for the value proposition. - The ad then shows a visual of the template in use, with a man using the tool on his phone. This is from the brand's perspective, demonstrating the product's accessibility and ease of use. - The ad concludes by highlighting the benefits of using the template, such as tracking profits, planning growth, and achieving goals. This is from the brand's perspective, reinforcing the value proposition and encouraging viewers to take action.

# Ad summary This image ad for Boulevard promotes their 'Perfect The Art of Charting: The Essential Checklist' by highlighting the benefits of efficient charting and how it can save time and win clients. # Brand positioning Boulevard is presented as a provider of tools and resources designed to elevate the client experience in service-based businesses. The brand positions itself as a solution for streamlining operations, boosting retention, and ensuring practices run efficiently. By offering resources like the 'Perfect The Art of Charting: The Essential Checklist,' Boulevard aims to help businesses optimize their client intake process, re-evaluate their software, and train new team members. The brand emphasizes the importance of efficient charting processes, suggesting that when done right, digital forms and smart charting tools can reduce stress for teams and make appointments smoother and more personalized. Boulevard's positioning is functional, focusing on performance and simplicity to improve business operations and client satisfaction. # Product The featured product is 'Perfect The Art of Charting: The Essential Checklist,' a resource designed to help businesses streamline their operations and improve client experience. This checklist is intended for businesses looking to refresh their client intake process, re-evaluate their software, or train new team members. It aims to help users identify opportunities to streamline operations, boost retention, and keep their practice running efficiently. The checklist serves as a guide to create a workflow that feels effortless for both the team and clients. The ad emphasizes that when tools are dialed in, the entire client experience levels up, suggesting that the checklist can lead to smoother, more personalized appointments and reduced stress for the team. The product is presented as a solution to the pain point of bad charting, which the ad claims costs time, while great charting wins clients. # Visual style The ad has a clean and professional visual style, using a simple color palette of light tan and black. The layout is well-organized, with clear typography and a balance of text and visuals. The production quality appears to be high, with sharp graphics and a polished look. The ad mimics a document or presentation slide, which may increase scannability and stop power in feed. # Hooks Headline: Perfect The Art of Charting: The Essential Checklist # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of inefficient charting processes, stating that 'Bad charting costs you time.' This suggests that the target audience is likely experiencing frustration and wasted time due to their current charting methods. # Value propositions - Digital forms and smart charting tools don't just save time—they elevate the entire client experience, reduce stress for your team, and make every appointment smoother and more personalized. - This checklist is designed to help you identify opportunities to streamline operations, boost retention, and keep your practice running efficiently. - Use this checklist as your guide to create a workflow that feels effortless—for your team and your clients. Because when your tools are dialed in, your entire client experience levels up. # Benefits - Elevate the entire client experience - Reduce stress for your team - Make every appointment smoother and more personalized - Streamline operations - Boost retention - Keep your practice running efficiently # Features - Essential Checklist # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting their checklist and highlighting its benefits for businesses. # Storyline - The ad opens by presenting the 'Perfect The Art of Charting: The Essential Checklist' as a solution for businesses. This is intended to immediately grab the attention of those seeking to improve their charting processes, from the brand's perspective. - The ad then elaborates on the benefits of using the checklist, such as streamlining operations, boosting retention, and improving the client experience. This is intended to persuade the audience of the value of the checklist, from the brand's perspective. - The ad concludes by highlighting the negative consequences of bad charting and the positive outcomes of great charting, emphasizing the importance of efficient charting processes. This is intended to create a sense of urgency and motivate the audience to take action, from the brand's perspective.

# Ad summary This ad is for Boulevard, a business management platform for medspas. The ad is targeted towards medspa owners and claims that successful expansion isn't magic, but rather relies on four key factors. # Brand positioning Boulevard is presented as a business management platform designed to help medspas achieve successful expansion. The brand positions itself as a provider of essential tools and insights, suggesting that success in the medspa industry is not based on luck or 'magic,' but on strategic factors that can be managed and optimized through their platform. The brand aims to occupy the space of a reliable, data-driven partner for medspa owners looking to grow their business, aligning with values of professionalism, efficiency, and strategic growth. Boulevard pushes against the idea that success is random or unachievable, instead offering a tangible, factor-based approach. # Product The product being advertised is Boulevard, a business management platform for medspas. While the ad doesn't explicitly detail the platform's features, it implies that Boulevard provides insights and tools related to four key factors that drive successful expansion for medspas. The ad targets medspa owners, suggesting that the platform is designed to help them achieve business growth. The ad addresses the potential purchase barrier of uncertainty or perceived complexity in expanding a medspa by presenting a clear, factor-based approach. The ad aims to convince viewers that Boulevard is worth trying or buying because it offers a structured, manageable path to success rather than relying on chance. # Visual style The ad has a clean and professional visual style, with a focus on conveying a sense of calm and expertise. The production quality appears to be high, with good lighting and a focus on the subject's face. The image treatment includes a soft filter or color grading to enhance the spa-like atmosphere. The typography is clean and legible, and the overall design is well-suited for a platform like Instagram Stories. # Hooks Headline: Successful expansion isn't magic. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that medspa owners may feel that successful expansion is unattainable or based on luck, creating uncertainty and frustration. # Value propositions - Successful expansion isn't magic. It's these four factors. # Benefits - Successful expansion # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes its platform and its ability to help medspa owners achieve successful expansion. # Storyline - The ad opens by addressing medspa owners directly, immediately establishing the target audience. The message is that 'Successful expansion isn't magic,' which serves to grab attention by challenging a common perception and setting up the promise of a more concrete solution. The brand is speaking from a position of authority, aiming to position itself as a knowledgeable partner for medspa owners. - The ad continues by stating, 'It's these four factors,' which creates intrigue and implies that Boulevard has identified the key elements necessary for success. This statement encourages viewers to learn more about what these factors are and how Boulevard can help them manage them. The brand is speaking, promising a clear and actionable path to expansion.

# Ad summary This ad features a testimonial from Shelby Miller, DNP, FNP-C, Owner of RUMA Aesthetics, who expresses her satisfaction with Boulevard's scheduling and communication features, highlighting the stress relief it has brought to her team. # Brand positioning Boulevard is presented as a solution for businesses seeking to streamline their scheduling and communication processes. The brand aims to occupy the space of an efficient and organized business management tool, aligning with values of stress reduction and improved team dynamics. The brand positioning is functional, focusing on performance and simplicity in managing business operations. # Product Boulevard is a business management tool designed to streamline scheduling and communication for businesses. It is implied to be for businesses with teams that experience stress related to scheduling and communication. The ad highlights that Boulevard makes scheduling more efficient and organized, communication easier, and reduces stress for the team. The product is presented as a solution to improve business operations and team well-being. # Visual style The ad has a polished aesthetic with a clean and professional look. The editing style is static, with a single shot throughout the ad. The production quality is high, resembling a professional commercial. The pacing is slow and consistent. The visuals are synced with the voiceover, with text appearing on screen to emphasize key points. # Hooks Spoken: 00:01–00:02: “We love Boulevard! Scheduling is more efficient and organized, communication is easier, and it’s taken so much stress off our team.” Text overlay: 00:01–00:02: “We love Boulevard! Scheduling is more efficient and organized, communication is easier, and it’s taken so much stress off our team.” Visual: 00:00–00:02: A woman with long brown hair, wearing a white blazer over a black top, smiles directly at the camera. She is positioned in the center of the frame with her arms crossed. The background is a soft, neutral gray. The word "BOULEVARD" is displayed at the top of the frame in white text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central frustration is the stress and disorganization associated with managing scheduling and communication within a team. "It’s taken so much stress off our team." # Value propositions - Efficient scheduling and easier communication lead to reduced stress for the team. # Benefits - Scheduling is more efficient and organized - Communication is easier - It’s taken so much stress off our team # Features - Scheduling - Communication # Call to action None used. # Social proof - “We love Boulevard! Scheduling is more efficient and organized, communication is easier, and it’s taken so much stress off our team.” – Shelby Miller, DNP, FNP-C, Owner, RUMA Aesthetics # Point of view - Customer 100% – The ad is told from the perspective of a satisfied customer who is sharing her positive experience with the product. # Storyline - 00:00–00:02 00:00–00:02: A woman smiles at the camera as text appears with her quote about Boulevard.

# Ad summary This ad features a testimonial from a business owner who uses Boulevard software. The testimonial highlights the benefit of using software that is specifically built for the business's model. # Brand positioning Boulevard is presented as a software solution tailored for businesses, particularly those with unique operational models. The brand positions itself as a provider of software that is not just generic, but specifically designed to align with and enhance a business's individual structure and processes. This positioning suggests a focus on customization, efficiency, and a deep understanding of the nuances within different business types. By emphasizing software that is 'actually built' for a business model, Boulevard implies a commitment to providing tools that are more effective and relevant than off-the-shelf alternatives, appealing to businesses seeking a competitive edge through optimized operations. # Product The product being advertised is Boulevard software, a business solution designed to align with the specific needs of individual business models. The ad highlights that the software is 'actually built' for the business model, suggesting a high degree of customization and relevance. This implies that Boulevard is not a one-size-fits-all solution but rather a tailored tool that addresses the unique challenges and requirements of different businesses. The testimonial format suggests that the software is effective and makes a significant difference in the operation of the business. The ad aims to overcome the barrier of generic software solutions that may not fully meet the needs of specialized businesses, positioning Boulevard as a superior alternative. # Visual style The ad has a clean and professional aesthetic, with a focus on natural lighting and a neutral color palette. The production quality appears to be high, with a well-composed shot and attention to detail. The overall style is modern and sophisticated, aligning with the brand's positioning as a premium software solution. # Hooks Headline: "What a difference it makes when you have software that was actually built for your business model." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of using generic software that doesn't fully meet the specific needs of a business. The quote, 'What a difference it makes when you have software that was actually built for your business model,' highlights the inadequacy of generic solutions. # Value propositions - Software that is specifically built for your business model, leading to improved operations and efficiency. # Benefits - Improved business operations - Software tailored to your specific needs # Features - Software that was actually built for your business model # Call to action None used. # Social proof - "What a difference it makes when you have software that was actually built for your business model." – Mariesa Porter, Owner, Elite Aesthetics # Point of view - Customer: The testimonial quote expresses the positive impact of using Boulevard software, reflecting the customer's satisfaction and experience. - External source: The attribution of the quote to Mariesa Porter, Owner of Elite Aesthetics, provides an external validation of the software's benefits. # Storyline - The ad opens with a quote from Mariesa Porter, Owner of Elite Aesthetics, who states, 'What a difference it makes when you have software that was actually built for your business model.' This quote serves as a testimonial, highlighting the positive impact of using Boulevard software. The audience experiences this from the customer's perspective, emphasizing the value and effectiveness of the software in a real-world business setting. - The ad concludes by identifying the source of the quote as Mariesa Porter, Owner of Elite Aesthetics. This attribution adds credibility to the testimonial, reinforcing the message that Boulevard software is a valuable tool for businesses. The audience experiences this from an external source, enhancing the trustworthiness of the claim.