How Blinkist Advertises on Meta

# Ad summary This ad for Blinkist features a close-up of a woman and text that translates to "Apple recommends Blinkist, the best app for intellectuals around the world." # Brand positioning Blinkist is presented as an app recommended by Apple, positioning it as a high-quality and reputable choice for accessing condensed information. The brand aims to occupy the space of a go-to resource for intellectuals and those seeking knowledge, aligning with values of learning and efficiency. By highlighting Apple's recommendation, Blinkist leverages the credibility and prestige associated with the tech giant, suggesting it meets high standards of quality and user experience. This positions Blinkist against competitors by emphasizing its endorsement from a trusted authority, appealing to users who value curated and reliable content. # Product Blinkist is presented as an app designed for intellectuals and those seeking knowledge. The ad highlights that it is recommended by Apple, suggesting it is a high-quality and reputable choice. The product is positioned as the best app for intellectuals around the world, implying it offers a superior experience for accessing condensed information. The ad aims to overcome purchase barriers by leveraging Apple's endorsement, assuring potential users of its quality and reliability. The ad is telling the viewer that this product is worth trying or buying because it is the best app for intellectuals and is recommended by Apple. # Visual style The ad has a clean and modern visual aesthetic. The production quality appears to be high, with a focus on clear visuals and simple design. The image treatment includes color grading to enhance the overall look. The typography is large and bold, making it easy to read. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: A APPLE RECOMENDA O BLINKIST, O MELHOR APP PARA INTELECTUAIS AO REDOR DO MUNDO # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Recommended by Apple # Benefits - The best app for intellectuals around the world # Call to action None used. # Social proof - A APPLE RECOMENDA O BLINKIST, O MELHOR APP PARA INTELECTUAIS AO REDOR DO MUNDO # Point of view - Brand: The entire ad conveys the brand's message that Blinkist is the best app for intellectuals, as recommended by Apple. # Storyline - The ad opens with a close-up of a woman, creating a personal and relatable connection with the viewer. This is included to draw the viewer in and make the ad more engaging, from the perspective of the brand. - The ad then highlights that Apple recommends Blinkist, positioning the app as a top choice for intellectuals worldwide. This is included to build credibility and trust, from the perspective of the brand.

# Ad summary This ad for Blinkist targets men and suggests that they can become more interesting by using the app for 15 minutes a day. The ad uses a Peaky Blinders-esque aesthetic to appeal to a specific audience. # Brand positioning This ad promotes Blinkist, an app that provides summaries of books. The brand is positioned as a tool for self-improvement and intellectual stimulation, targeting individuals who aspire to be more knowledgeable and engaging. The ad suggests that using Blinkist can make one a more interesting person, implying that the brand offers a shortcut to sophistication and intelligence. The brand aligns with values of self-betterment and efficiency, appealing to those who want to learn and grow without investing extensive time. # Product The ad promotes Blinkist, an app that provides summaries of books. The ad suggests that by using Blinkist for just 15 minutes a day, users can become more interesting. The ad directly addresses a potential purchase barrier by emphasizing the minimal time commitment required to use the app. # Visual style The ad has a vintage, slightly desaturated look, reminiscent of the Peaky Blinders aesthetic. The image quality is high, with a focus on the subject's attire and the textured background. The typography is simple and clear, mimicking handwritten notes. The overall style is designed to be eye-catching and sophisticated, appealing to a specific demographic. # Hooks Headline: Os homens deveriam tentar isto: # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that men may feel they are not interesting enough or lack the knowledge to engage in meaningful conversations. The phrase "Torne-se a pessoa mais interessante da sala!" (Become the most interesting person in the room!) suggests a desire to stand out and be noticed, indicating a potential insecurity about one's social appeal. # Value propositions - Use Blinkist for 15 minutes a day to become the most interesting person in the room. # Benefits - Torne-se a pessoa mais interessante da sala! (Become the most interesting person in the room!) # Features - Use por 15 minutos por dia (Use for 15 minutes a day) # Call to action None used. # Point of view - Brand: The brand is telling the audience to stop scrolling, download the app, use it for 15 minutes a day, and become the most interesting person in the room. # Storyline - The ad starts by addressing the viewer directly, stating, "Os homens deveriam tentar isto:" (Men should try this:), which is intended to grab the attention of the target audience and pique their curiosity. This is told from the brand's perspective to introduce the topic of the ad. - The ad then lists four steps: "1. Pare de rolar a tela" (Stop scrolling), "2. Baixe o Blinkist" (Download Blinkist), "3. Use por 15 minutos por dia" (Use for 15 minutes a day), and "4. Torne-se a pessoa mais interessante da sala!" (Become the most interesting person in the room!). This is told from the brand's perspective to provide a clear and actionable plan for the viewer to follow.

# Ad summary This ad for Blinkist features a woman in profile and text that states that the CEO of Apple is impressed and that it is the best app for intellectuals around the world. # Brand positioning Blinkist is presented as an app that is highly regarded by intellectuals and even the CEO of Apple. The brand aims to occupy a space in the consumer's mind as a top-tier app for those who value knowledge and intellectual pursuits. The brand aligns with values of intelligence, sophistication, and global awareness. By highlighting the endorsement of a prominent figure like the CEO of Apple, Blinkist positions itself as a leader in the app market, appealing to users who seek quality and credibility. # Product Blinkist is presented as an app that is highly regarded by intellectuals and even the CEO of Apple. The ad does not explicitly state what the app does or how it works, but it implies that it is a valuable tool for intellectuals around the world. The ad focuses on the app's reputation and the endorsement of a prominent figure, suggesting that it is worth trying or buying because of its perceived quality and credibility. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a clean and simple layout with a focus on the woman's profile and the text overlay. The image treatment includes color grading to create a sophisticated and professional look. The typography is large and bold, making it easy to read and scannable in-feed. The style contrasts with platform-native content, aiming to stand out and grab attention. # Hooks Headline: CEO DA APPLE IMPRESSIONADO: O MELHOR APP PARA INTELECTUAIS DO MUNDO TODO # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the target audience may feel they lack access to valuable knowledge or intellectual stimulation. The ad addresses the frustration of not having enough time or resources to stay informed and engaged with intellectual pursuits. The ad suggests that the viewer may be missing out on the best app for intellectuals around the world. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - The ad uses the endorsement of the CEO of Apple as social proof, implying that the app is highly regarded by a prominent figure in the tech industry. # Point of view - Brand: The brand is presenting the woman in profile to visually represent the target audience and to draw viewers in with an image of someone who embodies the brand's values. - External source: The ad is presenting the opinion of the CEO of Apple, someone outside of the brand itself, to build credibility and trust. # Storyline - The ad opens with a woman in profile, creating a sense of sophistication and intelligence. This is included to visually represent the target audience of intellectuals and to draw viewers in with an image of someone who embodies the brand's values. The audience is experiencing this from the brand's perspective, showcasing the type of person who might use and benefit from the app. - The ad then presents the message that the CEO of Apple is impressed with Blinkist, positioning it as the best app for intellectuals around the world. This is included to build credibility and trust by highlighting the endorsement of a prominent figure. The audience is experiencing this from an external source, as the ad is presenting the opinion of someone outside of the brand itself.

# Ad summary This ad for Blinkist features a woman speaking in Portuguese about the Blinkist app. She lists several book titles that can be read in 15 minutes or less. # Brand positioning Blinkist is presented as a tool for self-improvement and professional development through condensed book summaries. The brand positions itself as a provider of easily digestible knowledge, offering key insights from nonfiction books in a 15-minute format. This caters to busy individuals seeking to enhance their understanding of various topics without committing to lengthy reading sessions. The brand aligns with a lifestyle of continuous learning and efficiency, pushing against the norm of traditional, time-consuming book reading. The brand positioning is functional, emphasizing simplicity and time-saving benefits. # Product Blinkist is an app that provides summaries of nonfiction books, allowing users to grasp the core concepts in about 15 minutes. The product is designed for individuals who want to learn quickly and efficiently. The ad highlights several book titles available on the app, such as "The Art of Seduction," "The Speed of Confidence," and "Crucial Conversations." The app addresses the purchase barrier of time by offering condensed versions of books, making it easier for users to fit learning into their busy schedules. The ad conveys that Blinkist is worth trying because it offers a convenient way to gain knowledge and improve oneself without the significant time investment required by traditional book reading. # Visual style The ad has a clean and simple aesthetic, with a focus on the speaker and the text overlay. The production quality is polished, giving it a professional feel. The editing style consists of static shots with smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 Para flertar como um profissional, leia isto. Text overlay: 00:00–00:02 PARA FLERTAR COMO UM PROFISSIONAL, LEIA ISTO Visual: 00:00–00:02: The shot features a woman in the foreground, centered and looking directly at the camera. She has long brown hair and is wearing a casual top. Behind her is a white background with black text overlay listing book titles and the Blinkist logo at the bottom. The camera is stationary, and the lighting is soft and even. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of time to read and learn from books. The ad addresses this by offering condensed summaries that can be read in 15 minutes. # Value propositions - Condensed book summaries for busy individuals - Efficient way to gain knowledge and improve oneself # Benefits - Learn quickly and efficiently - Gain knowledge without significant time investment # Features - Summaries of nonfiction books - 15-minute format # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins with a woman speaking directly to the camera, introducing the topic of flirting like a professional. - 00:02–00:18 She then lists several book titles available on Blinkist, such as "The Art of Seduction," "The Speed of Confidence," and "Crucial Conversations."

# Ad summary This ad promotes Blinkist, an app that provides summaries of books. The ad features a woman who is initially sad but becomes happy after using the app. The ad shows the book covers and summaries available on the app. # Brand positioning Blinkist is presented as a tool for self-improvement through knowledge acquisition. The brand positions itself as a provider of concise summaries of books, allowing users to quickly grasp key concepts and insights. This caters to individuals seeking personal and professional growth but who may lack the time for extensive reading. The brand aligns with values of efficiency, continuous learning, and self-betterment, offering a functional solution for busy individuals looking to expand their knowledge base. Blinkist aims to occupy the space of accessible and time-saving learning, promoting a lifestyle of intellectual curiosity and personal development. # Product Blinkist is an app that provides summaries of books. The app is designed for individuals who want to learn the key concepts from books but do not have the time to read them in full. The app offers summaries of a wide range of books, including titles such as "O clube das 5 da manhã," "Hábitos Atômicos," and "Ikigai." The summaries are presented in a concise format, allowing users to quickly grasp the main ideas. The app addresses the purchase barrier of time constraints by offering a way to learn without committing to reading entire books. The ad highlights the app's ability to transform one's mindset and appearance through the knowledge gained from the summaries. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, with clear visuals and professional editing. The pacing is fast, with cuts timed to the music beats. The ad uses a consistent visual motif of green boxes for text overlays and a black background with a topographic map pattern. # Hooks Text overlay: 00:00–00:03 MUDE SUA APARÊNCIA / 00:00–00:03 MUDANDO SUA MENTALIDADE / 00:00–00:03 PLANO DE DESENVOLVIMENTO Visual: 00:00–00:03 A woman with light skin and light brown hair in a messy ponytail looks to the side with a sad expression. She is wearing a white long-sleeved shirt. The background is a dark gray. Text overlays appear at the top and bottom of the screen in green boxes. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the lack of time to read books. This is signaled by the ad's focus on concise summaries and the promise of learning without committing to reading entire books. # Value propositions - Change your appearance by changing your mindset - Learn without committing to reading entire books # Benefits - Learn key concepts from books - Save time - Transform your mindset and appearance # Features - Summaries of books - Concise format - Wide range of books # Call to action FAÇA O TESTE # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:07 00:00–00:07 A woman is shown looking sad, then smiling as she looks to the side. This is meant to convey that the product can change your appearance by changing your mindset. - 00:07–00:17 00:07–00:17 The ad shows a list of books available on the app. This is meant to show the variety of books available on the app. - 00:17–00:31 00:17–00:31 The ad shows a grid of book covers available on the app. This is meant to show the variety of books available on the app. - 00:31–00:47 00:31–00:47 The ad shows a grid of book summaries available on the app. This is meant to show the variety of summaries available on the app. - 00:47–00:49 00:47–00:49 The ad shows the Blinkist logo and a call to action to take the test. This is meant to encourage viewers to try the app.

# Ad summary This ad for Blinkist features a quote attributed to the CEO of Apple, stating that it is the best app for intellectuals around the world. The ad uses a black and white image of a woman with a sleek hairstyle and a dark turtleneck, set against a dark background. # Brand positioning Blinkist is presented as an essential tool for intellectuals and those seeking to expand their knowledge efficiently. The brand positions itself as a provider of condensed information, allowing users to quickly grasp the core concepts of books and podcasts. By associating itself with intellectual pursuits and endorsements from figures like the CEO of Apple, Blinkist aims to occupy a space in the consumer's mind as a sophisticated and efficient learning resource. The brand aligns with values of self-improvement, knowledge acquisition, and intellectual curiosity, appealing to individuals who prioritize learning and personal development. It pushes against the traditional norms of lengthy reading commitments, offering a streamlined alternative for busy individuals. # Product Blinkist is an app that provides summaries of books and podcasts, designed for intellectuals and individuals seeking efficient learning methods. The app condenses complex information into easily digestible formats, allowing users to quickly grasp the core concepts of various topics. It is presented as the best app for intellectuals around the world, suggesting its high quality and global appeal. The ad addresses the purchase barrier of time commitment by offering a streamlined alternative to traditional reading, making it ideal for busy individuals who want to stay informed and expand their knowledge without investing extensive time. # Visual style The ad has a clean and sophisticated visual style, using a black and white image and a minimalist design. The production quality appears to be high, with a focus on creating a polished and refined aesthetic. The image treatment includes a black and white filter, which adds to the overall sense of sophistication. The typography is large and bold, making it easy to read and visually prominent. The style contrasts with typical platform norms, creating a disruptive effect that may help it stand out in the feed. # Hooks Headline: CEO DA APPLE IMPRESSIONADO: O MELHOR APP PARA INTELECTUAIS DO MUNDO TODO # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The best app for intellectuals, as endorsed by the CEO of Apple. # Benefits - Best app for intellectuals # Call to action None used. # Social proof - "CEO DA APPLE IMPRESSIONADO: O MELHOR APP PARA INTELECTUAIS DO MUNDO TODO" – CEO of Apple # Point of view - External source: The quote at the top of the image is attributed to the CEO of Apple, providing an endorsement from a respected figure. - Brand: The image of the woman and the Blinkist logo at the bottom left of the image are from the brand's perspective, visually reinforcing its identity and target audience. # Storyline - The ad opens with a quote attributed to the CEO of Apple, who states that Blinkist is the best app for intellectuals around the world. This is intended to immediately grab the viewer's attention and establish credibility by leveraging the reputation of a well-known and respected figure in the tech industry. The story is being told from the perspective of an external source, in this case, a prominent CEO, to add weight to the endorsement. - The ad features a black and white image of a woman with a sleek, sophisticated appearance. This visual element is included to create an association between the app and intellectualism, suggesting that Blinkist is a tool for refined and knowledgeable individuals. The story is being told from the brand's perspective, using visual cues to reinforce its positioning. - The Blinkist logo is displayed at the bottom left of the image. This is included to reinforce brand recognition and provide a clear visual identifier for the app being promoted. The story is being told from the brand's perspective, ensuring that the viewer knows which product is being endorsed.

# Ad summary This image ad for Blinkist promises to help people climax at the same time through a 10-day guide. # Brand positioning Blinkist is presented as a resource for learning and self-improvement, specifically in the area of relationships and intimacy. The brand aims to occupy a space in the consumer's mind as a modern, accessible guide to enhancing one's sex life through knowledge and mindfulness. By offering practical advice and techniques in a structured format, Blinkist positions itself as a tool for couples seeking to improve their sexual connection and overall relationship satisfaction. The brand ignores traditional approaches to sex education and instead takes a modern, informed approach. # Product The advertised product is a 10-day guide designed to help couples climax simultaneously. This guide consists of daily lessons, each focusing on a different aspect of intimacy and sexual connection. The guide is intended for couples seeking to enhance their sexual experiences and improve their ability to reach climax together. Each day of the guide offers a specific topic, ranging from prioritizing female pleasure ('She Comes First') to exploring mindfulness, activism, and different sexual techniques. The guide addresses the common challenge of mismatched orgasms in relationships. The ad suggests that by following the structured program, couples can achieve a more fulfilling and synchronized sexual experience. # Visual style The ad features a split visual style, with a text-heavy block on one side and a lifestyle image on the other. The image is dimly lit and has a black and white filter. The typography is clean and modern. # Hooks Headline: TO CLIMAX AT THE SAME TIME, READ THIS # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty of achieving synchronized orgasms in a relationship. “TO CLIMAX AT THE SAME TIME, READ THIS” directly addresses this frustration. # Value propositions - Achieve synchronized orgasms through a structured learning experience # Benefits - Improve sexual intimacy - Achieve synchronized orgasms # Features - 10-day guide - Daily lessons # Call to action None used. # Social proof - None used. # Point of view - Brand: All the text in the image suggests a direct advertisement from the brand Blinkist. # Storyline - The ad opens with the headline 'TO CLIMAX AT THE SAME TIME, READ THIS' to grab the audience's attention, suggesting a solution to a common sexual challenge. This promise is presented from the brand's perspective, setting the stage for the product offering. - The ad lists 10 days of topics, each hinting at specific techniques and insights to improve sexual intimacy. These topics are presented from the brand's perspective as a structured curriculum, promising a step-by-step approach to better sexual experiences. - The ad concludes with the Blinkist logo, reinforcing the brand as a reliable resource for knowledge and self-improvement. This is presented from the brand's perspective, aiming to establish trust and credibility.

# Ad summary This ad uses a quote from the CEO of Apple to promote Blinkist as the best app for intellectuals around the world. # Brand positioning Blinkist is presented as an app for intellectuals. The ad uses a quote attributed to the CEO of Apple to position Blinkist as the best app for intellectuals worldwide. This implies that Blinkist is a high-quality, reputable app that is valued by thought leaders and successful individuals. # Product Blinkist is an app positioned for intellectuals worldwide. The ad highlights its appeal to those who value knowledge and learning. The ad aims to overcome the barrier of perceived intellectual snobbery by associating the app with a well-known and respected figure like the CEO of Apple. # Visual style The ad has a clean and modern visual style. The use of a gradient background and a black and white image of a woman creates a sophisticated and intellectual feel. The typography is simple and legible, and the overall design is uncluttered and easy to understand. # Hooks Headline: CEO DE APPLE IMPRESIONADO: # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The best app for intellectuals around the world # Benefits - For intellectuals # Features - App # Call to action None used. # Social proof - "CEO DE APPLE IMPRESIONADO:" # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the app's value and appeal to intellectuals. # Storyline - The ad opens with a quote attributed to the CEO of Apple, immediately establishing credibility and authority. This is from the brand's perspective, aiming to capture attention and create a sense of importance around the app. - The ad then declares Blinkist as "LA MEJOR APP PARA INTELECTUALES DE TODO EL MUNDO" (the best app for intellectuals around the world), reinforcing the app's value proposition and target audience. This is from the brand's perspective, directly stating the app's superiority and appeal to intellectuals. - The ad concludes with the Blinkist logo, providing brand recognition and a clear call to action. This is from the brand's perspective, solidifying the brand's identity and encouraging viewers to explore the app further.

# Ad summary This ad is a list of books to read for self-improvement. # Brand positioning There is no brand explicitly promoted in this ad. The focus is on self-improvement through reading, suggesting an implied brand positioning around personal growth and intellectual curiosity. The ad promotes a lifestyle of continuous learning and self-betterment, appealing to individuals who value knowledge and personal development. It ignores traditional marketing tactics by focusing on content rather than direct product promotion, positioning itself as a resource for self-improvement rather than a sales pitch. # Product The ad features a list of 40 books, each associated with a specific day, suggesting a 40-day reading challenge. Each book title is listed alongside an estimated reading time in minutes. The books cover a range of topics related to personal development, productivity, psychology, and business. The ad addresses the barrier of time by providing estimated reading times, making the challenge seem manageable. The ad aims to encourage viewers to engage in a structured self-improvement program through reading. # Visual style The ad has a clean, minimalist design with a focus on readability. The layout is simple and organized, resembling a checklist or schedule. The color scheme is limited to red, white, and black, creating a high-contrast and straightforward visual. The production quality appears to be basic, possibly created using a simple text editor or graphic design tool. The typography is clear and legible, prioritizing information delivery over aesthetic flair. The overall style is functional and direct, aiming to convey information quickly and efficiently. # Hooks Headline: Prove You're Not Addicted # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of feeling overwhelmed or addicted to unproductive habits by offering a structured and time-bound reading challenge. The phrase "Prove You're Not Addicted" directly challenges the viewer to take control of their time and habits. # Value propositions - 40-day reading challenge for self-improvement - Manageable reading times to fit into daily routines # Benefits - Structured self-improvement plan - Exposure to diverse topics related to personal development # Features - List of 40 books - Estimated reading time for each book # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents a list of books and reading times, offering a structured plan for self-improvement. # Storyline - The ad starts with a challenge: "Prove You're Not Addicted." This is intended to grab the viewer's attention and pique their curiosity. The brand is speaking directly to the audience, challenging them to prove something to themselves. - The ad then presents a list of 40 books, each assigned to a specific day, along with an estimated reading time. This provides a structured plan for self-improvement. The brand is providing a curated list of resources to help the audience achieve their goal. - The list format and time estimates aim to make the challenge seem achievable and less daunting. The brand is attempting to lower the barrier to entry and encourage participation.

# Ad summary This ad features a collection of self-help and business-oriented books, presented as personal recommendations that have significantly contributed to the user's career advancement. The ad is designed to appeal to individuals interested in self-improvement and professional growth. # Brand positioning This ad does not explicitly promote a brand. Rather, it indirectly promotes the concept of self-improvement and professional development through reading. It positions the act of reading and self-education as a catalyst for career advancement, aligning with a lifestyle of continuous learning and personal growth. The absence of a specific brand focuses the attention on the content and perceived value of the selected books, suggesting that the path to success lies in knowledge and self-improvement. # Product The advertised products are a curated collection of self-help and business books, including titles such as "Start Up", "Art of Not Giving a F*ck", "The 5 AM Club", "Man's Search for Meaning", "Emotional Intelligence", "Boundaries", "Stick with It", and "12 Rules for Life". These books cover diverse topics ranging from business strategy and productivity to emotional intelligence and personal development. Each book is presented as a tool for personal and professional growth, promising to impart valuable insights and strategies for success. The USPs of these books lie in their individual approaches to self-improvement, offering a range of perspectives and methodologies for readers to explore and implement in their own lives. # Visual style The visual style is simple and straightforward, resembling UGC content. The books are arranged on a flat surface, likely a carpet, and photographed from above. The lighting appears natural, and there are no filters or special effects applied. The overall aesthetic suggests a casual, authentic recommendation, prioritizing readability and information over high production quality. This approach lends credibility and approachability to the ad, making it feel like a genuine suggestion from a peer. # Hooks Headline: 11 books that got me promoted twice in one year # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the pain point of stagnating career growth, as well as a desire for professional advancement. The headline implies that these books offer a solution to the viewer's frustration with their current career trajectory: "11 books that got me promoted twice in one year". # Value propositions - The books are presented as a valuable resource for professional development, offering practical insights and strategies for career advancement. # Benefits - Got me promoted twice in one year # Features - Collection of 11 books # Call to action None used. # Point of view - Customer: The top headline, “11 books that got me promoted twice in one year” represents the customer's experience and success attributed to the books. - Brand: The display of the book covers showcases the products themselves, subtly promoting each book and its unique angle on self-improvement. # Storyline - The ad begins with a top-level statement: '11 books that got me promoted twice in one year'. The audience experiences this from the customer's perspective, setting the stage by immediately establishing a quantifiable benefit (promotion) and a timeframe (one year) associated with reading these books, thus capturing attention and creating intrigue. - The ad then presents the books. This part of the story is told from the perspective of the person making the recommendations. The inclusion of these books serves to provide concrete examples of resources that have contributed to the person's success, inviting viewers to consider these books as potential tools for their own career advancement.

# Ad summary The ad promotes the Blinkist app with a conceptual magazine cover. The magazine cover features the title, "The 5 AM Club", and shows an image of Gwyneth Paltrow. The ad uses this image of a magazine to sell the idea that Blinkist can help the viewer achieve the same success in their own life. # Brand positioning This ad uses a magazine cover as a means of communicating the Blinkist brand. The brand wants to be seen as a source for knowledge and inspiration that can help its users achieve the same success in their own lives as the people featured on the cover of the magazine. The brand wants to occupy a space in the consumer's mind as a product that can give them an edge in life and help them get ahead of the curve. # Product The product is the Blinkist app. The app provides summaries of books and podcasts to provide the user with key insights in a short amount of time. The product is positioned as a way to make the most of your time, and to get ahead of the curve. The app promotes benefits such as, getting useful knowledge in a fraction of the time it would take to read an entire book. The ad attempts to address purchase barriers by suggesting that users can try it for free, or make the most of their time by getting useful knowledge in a fraction of the time it would take to read an entire book. # Visual style The ad features a clean, modern visual style. The production quality appears highly polished, with a focus on creating an appealing magazine cover. The color grading adds a slightly warm tone to the image, while the background is blurred to keep focus on the magazine. The typography is integrated in a way that mimics the style of a magazine cover, adding to the overall aesthetic. # Hooks Headline: THE 5 AM CLUB # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the consumer lacks the time to read entire books or stay on top of the latest trends in their field, expressed as: "How waking up early is changing everything in 2026" # Value propositions - Make the most of your time with summaries of books and podcasts. # Benefits - Get key insights in a short amount of time - Make the most of your time - Get ahead of the curve # Features - App provides summaries of books and podcasts # Call to action None used. # Point of view - Brand: The brand is using the magazine cover to communicate its message and the value it can bring to the consumer. # Storyline - The ad presents a magazine cover with the title "The 5 AM Club", suggesting that it will provide information about waking up early. The intention is to draw in viewers by alluding to the topic of productivity and success. This part of the story is being told from the perspective of the publisher of the magazine. - The magazine includes a smaller headline that states "How waking up early is changing everything in 2026", to elaborate on the magazine's topic. The intention is to further entice the audience with a vision of success and how waking up early can help them. This part of the story is being told from the perspective of the publisher of the magazine. - The Blinkist logo is shown on the magazine cover, tying the Blinkist brand to the aspirational message. The intention is to position the Blinkist brand in alignment with the viewer's personal growth and success. This part of the story is being told from the perspective of the brand, which is using this magazine cover as a means of communication. - The cover features an image of Gwyneth Paltrow, suggesting that she is the subject of the magazine. The intention is to further entice the audience with a celebrity who embodies success and wellness. This part of the story is being told from the perspective of the magazine, which is trying to sell itself using this image. - The magazine cover headline reads "Here's how 1 hour is changing everything in 2026", which reveals a key takeaway from the magazine. The intention is to present the user with an easy-to-grasp concept that is immediately enticing. This part of the story is being told from the perspective of the magazine, which is trying to give a quick and understandable overview.

# Ad summary This ad uses a story-like testimonial to highlight the value proposition of Blinkist. It focuses on how using Blinkist helped the narrator become more knowledgeable and valued in their workplace, leading to professional growth. # Brand positioning Blinkist is presented as a tool for professional development. It is positioned for ambitious individuals who want to enhance their knowledge and skills quickly. The ad implies that Blinkist helps users become more informed and valued in professional settings, making them stand out and get noticed by their superiors. The brand pushes against the norm of passively waiting for opportunities, advocating for proactive self-improvement. # Product Blinkist is described as a service that provides 15-minute summaries of books on topics such as Leadership, Negotiation, Psychology, and Economics. It is designed for individuals who want to quickly gain knowledge and insights in key areas relevant to professional success. The product is portrayed as a means to improve one's ability to engage in business conversations, strategy discussions, and idea generation. A key purchase barrier addressed is the time commitment typically required for reading full-length books, which Blinkist overcomes by offering concise summaries. # Visual style The visual style is minimalist with a focus on text. The use of a plain black background and contrasting text colors creates a high-contrast, easy-to-read format. The ad appears to be styled as a simple text post, likely for quick consumption in a feed. # Hooks Headline: MY BOSS PROMOTED THE GUY WHO STARTED AFTER ME. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling overlooked and undervalued in the workplace due to a lack of relevant knowledge or skills. "Being passed over once was enough." # Value propositions - Blinkist provides 15-minute summaries, allowing you to quickly gain knowledge in key areas. - You don't get promoted for showing up. You get promoted for showing you're worth more. # Benefits - ability to hold a conversation about business, strategy, ideas - Now I'm the one people ask for opinions. And my boss noticed. # Features - 15 Minute summaries on Leadership, Negotiation, Psychology, Economics # Call to action None used. # Social proof - "Now I'm the one people ask for opinions." # Point of view - Customer: The entire ad is told from the point of view of a customer, sharing their personal experience of being passed over for a promotion and then using Blinkist to improve their professional standing. # Storyline - The ad begins with the customer expressing frustration about being passed over for a promotion, setting the stage for the problem that needs solving. The perspective is from an employee who felt overlooked because they lacked the knowledge and communication skills of a colleague. - The customer then recounts realizing that the promoted colleague had the ability to hold conversations about business, strategy, and ideas, which the narrator admits they could not do. This highlights the skills and knowledge gap that led to the promotion decision. The perspective is from the customer retrospectively analyzing why they were passed over. - The story transitions to the customer's solution: starting to use Blinkist, which provided 15-minute summaries on relevant topics. This highlights the product as an accessible tool for self-improvement. The perspective shifts to the customer actively taking steps to address their professional shortcomings. - Finally, the customer shares the positive outcome of using Blinkist, noting that they are now the one people ask for opinions and that their boss has noticed. This emphasizes the transformative impact of the product on their professional standing. The perspective shifts to the customer showcasing their newfound expertise and recognition. - The ad concludes with a message about the importance of demonstrating one's worth, reinforcing the idea that proactive self-improvement leads to professional advancement. The perspective is from the customer now imparting wisdom based on their personal experience.

# Ad summary This ad presents a list of 40 books and topics to read about in order to prove that you are not addicted to something else, such as alcohol, as shown in the image. # Brand positioning This ad does not explicitly feature a brand. However, it implicitly positions itself as a source of self-improvement and intellectual stimulation. The ad promotes a lifestyle of continuous learning and personal growth, suggesting that engaging with thought-provoking content can be a positive alternative to less constructive habits. By curating a list of diverse and enriching topics, the ad subtly pushes against norms of passive entertainment, positioning itself as a guide for individuals seeking to expand their knowledge and improve their lives through mindful engagement with literature and ideas. The brand positioning is more emotional, focusing on empowerment and self-betterment. # Product The product being advertised is a curated list of 40 books and topics designed to help individuals focus and avoid other addictions. Each item on the list includes a title and an estimated time commitment, ranging from 11 to 20 minutes. The list is for anyone looking to improve their focus, expand their knowledge, and find constructive alternatives to less desirable habits. The ad addresses the purchase barrier of time commitment by explicitly stating the duration required for each topic, making it seem manageable and accessible. The ad suggests that engaging with these topics can be a worthwhile investment of time and energy, leading to personal growth and improved focus. # Visual style The ad has a clean and minimalist visual style. The text is large and easy to read, and the list is well-organized. The image of the woman drinking wine is slightly blurred, which helps to draw attention to the text. The overall effect is one of sophistication and intelligence. # Hooks Headline: Prove You're Not Addicted # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be struggling with an addiction or a lack of focus. The image of the woman drinking wine suggests that the addiction may be related to alcohol. # Value propositions - Manageable time commitments make self-improvement accessible - Diverse topics cater to a broad audience # Benefits - Improve focus - Expand knowledge - Find constructive alternatives to less desirable habits # Features - List of 40 books and topics - Estimated time commitment for each topic # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting a list of books and topics to read about in order to prove that you are not addicted to something else. # Storyline - The ad opens with a challenge: "Prove You're Not Addicted." This is intended to grab the viewer's attention and make them question their own habits. The brand is posing this question to the audience. - The ad presents a list of 40 different topics and books, each paired with a time commitment. This is intended to provide a clear and actionable path for the viewer to engage with the challenge. The brand is providing this list. - The list includes a variety of topics, from personal finance to psychology to self-help. This is intended to appeal to a broad audience and suggest that there are many ways to improve oneself. The brand is providing this list. - The inclusion of time estimates is intended to make the challenge seem less daunting and more achievable. The brand is providing this list.

# Ad summary This ad is a list of 67 books recommended to read. Each book is paired with an amount of time, presumably the length of time it takes to read. # Brand positioning This ad does not explicitly promote a brand. It functions more as a 'public service announcement' and recommends 67 books to read. The implicit positioning is that the content sharer is an expert with good taste who wants to help others enrich their lives. # Product This ad promotes a list of 67 books. Each title and author is listed, paired with an amount of time in minutes. Presumably this denotes how long it will take the user to read each book, but it's not explicitly stated. The product is intended for people who enjoy reading, self-improvement, and learning. # Visual style This ad has a very simple and basic style. It is not highly polished and looks like a simple graphic with text on a plain background. There are no filters or image treatment. # Hooks Headline: 67 BOOKS YOU MUST READ # Funnel stage Top of funnel (Awareness) # Pain points Many people feel overwhelmed with the amount of content available in the self-help space. "67 BOOKS YOU MUST READ" solves that problem by narrowing down the list to only 67, and providing an estimated reading time. # Value propositions - The ad connects the large number of books to read to the amount of time to complete each book. This highlights the value of completing all 67 books and the time required. # Benefits - None used # Features - Atomic Habits - Get Smart! - Thinking, Fast and Slow - Think Again - The 5 AM Club - Mindsight - Rich Dad, Poor Dad - The 4-Hour Workweek - Psychology of Money - Less Doing, More Living - How to Decide - Beyond Order - Power of Intention - The Slight Edge - Emotional Intelligence - Sapiens - The Greatest Secret - Greenlights - Procrastination Cure - A Promised Land - The Law of Success - Anxious - Dare to Lead - Radically Happy - The Lazy Genius Way - Midlife - Power Hour - How to Make Money - Unwinding Anxiety - 12 Rules For Life - We Need to Talk - Head Strong - Ready Aim Fire! - The Art of Impossible - The Science of Living - Hyperfocus - Influence - How Not to Diet - Skip the Line - Noise # Call to action None used. # Social proof - None used. # Point of view - Brand: As the ad progresses, the list introduces book after book in an objective way, so the viewer is learning about a comprehensive collection. # Storyline - The ad opens with a bold headline promising to share 67 books the viewer must read. This is from an unknown perspective. - The ad lists book after book, along with a time. The list moves down the screen. This is from the ad creator's point of view.

# Ad summary This ad uses a testimonial from a customer who was experiencing anger and overwhelm to promote Blinkist, an app that turns nonfiction books into 15-minute summaries. The ad uses a hand-drawn style and features a quote from the customer about how Blinkist has helped them feel calmer. # Brand positioning Blinkist is presented as a solution for individuals who feel overwhelmed and are looking for ways to manage their emotions and gain insights from nonfiction books. The brand positions itself as an alternative to traditional learning methods, such as reading full chapters, by offering concise 15-minute summaries. Blinkist aligns with a lifestyle of self-improvement, emotional well-being, and efficient learning. The brand pushes against the norm of consuming lengthy content by providing a time-saving alternative. The brand positioning is both functional, offering a practical solution for learning, and emotional, promoting calmness and understanding. # Product Blinkist is an app that turns nonfiction books into 15-minute summaries. It is designed for individuals who feel overwhelmed and are looking for ways to slow their thoughts down and understand what's going on in their head. The app provides clear ideas that stick, without the pressure of reading full chapters. It offers insights from psychology, habits, and emotional insight books. The app can be used while walking, cleaning, or having coffee, making it convenient for various activities. The ad emphasizes that using Blinkist leads to feeling calmer and more in control of how one takes in information. # Visual style The ad has a hand-drawn, illustrative style, giving it a personal and approachable feel. The color palette is limited to shades of tan, creating a vintage or scrapbook-like aesthetic. The layout is circular and whimsical, with hand-drawn elements and portraits arranged around the central text. The overall effect is casual and inviting, suggesting a personal recommendation rather than a polished advertisement. # Hooks Headline: My anger was turning me into someone I didn't recognize # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed and experiencing anger due to small things. "My mind just felt overwhelmed all the time." # Value propositions - Turns nonfiction books into 15-minute summaries: Value is time-saving and efficient learning. - Helps slow thoughts and understand what's going on in your head: Value is improved mental clarity and emotional well-being. - No pressure, no full chapters, just clear ideas: Value is stress-free and easy learning. # Benefits - helping me slow my thoughts down - actually understand what's going on in my head - No pressure - No full chapters - Just clear ideas that stick - how much calmer I feel just by changing how I take in information # Features - app that turns nonfiction books into 15-minute summaries # Call to action None used. # Social proof - I'm honestly shocked how much calmer I feel just by changing how I take in information. # Point of view - Customer: The entire ad is told from the perspective of a customer sharing their personal experience with anger and how Blinkist has helped them. # Storyline - The ad begins with a customer expressing their past struggles with anger and feeling unrecognizable, conveying a sense of emotional distress from the customer's perspective. - The customer elaborates on their experience, describing how they would snap over small things and felt constantly irritated, highlighting the negative impact on their daily life from the customer's perspective. - The customer shares their solution, stating that they decided to try Blinkist, an app that turns nonfiction books into 15-minute summaries, introducing the product as a potential remedy from the customer's perspective. - The customer explains the benefits of using Blinkist, noting that it helps them slow their thoughts down and understand what's going on in their head, emphasizing the positive impact on their mental well-being from the customer's perspective. - The customer draws a comparison to Duolingo, positioning Blinkist as a tool for learning from psychology, habits, and emotional insight books, clarifying the app's focus from the customer's perspective. - The customer describes how they integrate Blinkist into their daily routine, listening while walking, cleaning, or having coffee, showcasing the app's convenience and ease of use from the customer's perspective. - The customer emphasizes the lack of pressure and the clarity of ideas, reinforcing the app's user-friendly nature from the customer's perspective. - The customer concludes with a statement of surprise at how much calmer they feel just by changing how they take in information, providing a strong endorsement of the app's effectiveness from the customer's perspective.

# Ad summary This ad challenges the viewer to prove that they are 'not addicted' by reading one book from the provided list per day for 40 days. # Brand positioning This ad does not feature or refer to any specific brand. Instead, it promotes the habit of reading by listing a series of well-regarded books spanning self-improvement, business, psychology, and personal development. By curating a list of notable titles across several fields, the ad aims to position reading itself as the core offering, suggesting it as a path to overall self-improvement and intellectual growth. # Product The product offered is a curated list of 40 books intended to be read over 40 days. Each day features a title from various genres, including titles such as 'Atomic Habits', 'Get Smart!', 'Rich Dad, Poor Dad', and 'The Science of Living'. Each title is followed by a time estimate, ranging from 11 to 20 minutes. The list appeals to individuals seeking self-improvement, knowledge expansion, and intellectual stimulation. By assigning a daily reading task, the list addresses the potential challenge of procrastination, suggesting that completing a book per day will help prove that the user is 'not addicted'. # Visual style The ad features a minimalist visual style, using only black and white colors. The layout is simple, with text neatly organized in columns. The overall look is clean and straightforward, similar to a list or a schedule. # Hooks Headline: PROVE YOU'RE NOT ADDICTED # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire to read more books and improve oneself, but the user may feel overwhelmed, addicted to other activities, or unsure where to start. The ad directly addresses this by challenging them to prove they are "not addicted" by completing a structured list of reading tasks. # Value propositions - Structured reading list with time estimates making it easier to make time for reading. # Benefits - A structured approach to reading and self-improvement - Helps overcome procrastination - Offers a variety of topics in the self-improvement and business genre - Intellectual stimulation # Features - List of 40 different book titles - Each book title is assigned a reading time in minutes, ranging from 11 to 20 minutes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is setting a challenge for the viewer and providing a structured list of books to complete that challenge. # Storyline - The ad opens with a challenge: 'PROVE YOU'RE NOT ADDICTED', which is intended to engage the viewer and pique their curiosity, as told from the perspective of the brand. - The next beat lists a curated selection of books, assigning each title to a specific day and estimating the reading time for that day. The books, ranging from 'Atomic Habits' to 'Noise', are presented as a sequence that will supposedly demonstrate the user is 'not addicted', as told from the perspective of the brand.

# Ad summary This ad uses a customer testimonial to highlight how Blinkist can help users feel calmer by changing how they take in information. The ad features a handwritten-style note on a lined background, giving it a personal and relatable feel. # Brand positioning Blinkist is presented as a solution for individuals feeling overwhelmed by the amount of information they consume. The brand positions itself as a tool for simplifying complex topics into easily digestible summaries, promoting a sense of calm and clarity. By comparing itself to Duolingo, Blinkist implies that it offers a similar learning experience but focuses on psychology, habits, and emotional insight books rather than language learning. The brand aims to occupy a space in the consumer's mind as a provider of accessible knowledge and a means to reduce mental clutter. # Product Blinkist is an app that turns nonfiction books into 15-minute summaries. It is designed for individuals who feel overwhelmed by the amount of information they consume and are looking for a way to slow their thoughts down and understand what's going on in their head. The app offers clear ideas that stick, without the pressure of full chapters. It allows users to listen while walking, cleaning, or having coffee, making it easy to integrate learning into their daily routines. The ad addresses the purchase barrier of feeling overwhelmed by information by offering a simplified and accessible alternative. # Visual style The ad has a simple, clean visual style with a focus on readability. The use of a handwritten-style font and a notebook paper background gives it a personal and relatable feel. The color palette is soft and calming, with a focus on pink and white. # Hooks Headline: My anger was turning me into someone I didn't recognize. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed and irritable due to the constant influx of information. "My anger was turning me into someone I didn't recognize." # Value propositions - Turns nonfiction books into 15-minute summaries: Value of time-saving and efficient learning. - Listen while walking, cleaning, or having coffee: Value of convenience and flexibility. - No full chapters: Value of reduced pressure and overwhelm. - Just clear ideas that stick: Value of effective and memorable learning. - Much calmer I feel just by changing how I take in information: Value of emotional well-being and mental clarity. # Benefits - Helping me slow my thoughts down - Actually understand what's going on in my head - Much calmer I feel just by changing how I take in information # Features - Turns nonfiction books into 15-minute summaries - Listen while walking, cleaning, or having coffee - No full chapters - Just clear ideas that stick # Call to action None used. # Social proof - "I'm honestly shocked how much calmer I feel just by changing how I take in information." # Point of view - Customer: The entire ad is presented from the perspective of a customer sharing their personal experience with Blinkist, making it relatable and trustworthy. # Storyline - The ad opens with a personal statement from a customer who was experiencing anger and feeling unrecognizable due to being overwhelmed. This is included to immediately grab the viewer's attention and establish a relatable problem from the customer's perspective. - The customer elaborates on their feelings of being overwhelmed, snapping over small things, and feeling constantly irritated. This is included to deepen the viewer's understanding of the problem and create a sense of empathy from the customer's perspective. - The customer shares their decision to try Blinkist, an app that turns nonfiction books into 15-minute summaries. This is included to introduce the product as a solution to the problem from the customer's perspective. - The customer explains how Blinkist is helping them slow their thoughts down and understand what's going on in their head. This is included to highlight the benefits of the product from the customer's perspective. - The customer compares Blinkist to Duolingo, but instead of learning a language, you're learning from psychology, habits, and emotional insight books. This is included to provide a familiar reference point and clarify the product's focus from the customer's perspective. - The customer shares that they listen while walking, cleaning, or having coffee, emphasizing the convenience and flexibility of the app. This is included to address potential barriers to use and highlight the product's ease of integration into daily life from the customer's perspective. - The customer expresses their shock at how much calmer they feel just by changing how they take in information. This is included to provide a strong testimonial and reinforce the product's effectiveness from the customer's perspective.

# Ad summary The ad is formatted like a list of books and the amount of time spent reading them each day. It invites the viewer to think about the last book they finished, implying a challenge to their reading habits. # Brand positioning There is no brand shown in this advertisement. # Product There is no product being directly advertised in this image. The image is formatted like a book tracker, listing books along with the amount of time spent reading each day. The tracker includes a list of books, numbered 1-38, alongside the titles such as: Atomic Habits, Get Smart!, Thinking, Fast and Slow, Think Again, The 5 AM Club, Mindsight, Rich Dad, Poor Dad, The 4-Hour Workweek, Psychology of Money, Less Doing, More Living, How to Decide, Beyond Order, Power of Intention, The Slight Edge, Emotional Intelligence, Sapiens, The Greatest Secret, Anxious, Dare to Lead, Radically Happy, The Lazy Genius Way, Midlife, Power Hour, How to Make Money, Unwinding Anxiety, 12 Rules For Life, We Need to Talk, Head Strong, Ready Aim Fire!, The Art of Impossible, The Science of Living, Hyperfocus, Influence, How Not to Diet. # Visual style The ad utilizes a clean, minimalist aesthetic with a black background and white text. The layout is structured like a list, mimicking a data tracking interface. This gives it a straightforward, informational feel, contrasting with more visually elaborate or styled ads. # Hooks Headline: BET YOU CAN'T NAME THE LAST BOOK YOU FINISHED # Funnel stage Top of funnel (Awareness) # Pain points The challenge "BET YOU CAN'T NAME THE LAST BOOK YOU FINISHED" suggests that readers may struggle to remember or keep track of their reading habits. # Value propositions - Not applicable. # Benefits - Not applicable. # Features - List of books with associated reading times # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption challenges the viewer directly, creating an initial interaction. - External source: The listing of books and reading times provides data, as if it is being tracked and displayed from an external app or resource. # Storyline - The ad starts with a challenge: "BET YOU CAN'T NAME THE LAST BOOK YOU FINISHED". This implies a difficulty or forgetfulness related to reading habits, from the brand's perspective to pique the viewer's interest and start a challenge. - The ad then lists 38 books, paired with a time duration as if tracking the viewer's reading habits. This is from an external source showing a list of books that the viewer may have read and how much time they might have spent reading them.

# Ad summary This ad features a woman sitting at a desk, facing the camera, talking with someone offscreen. She shares that she is choosing which books to listen to via Blinkist. She displays several books and asks the person she is talking with which to choose. # Brand positioning This Blinkist ad showcases the product as a solution for those who love reading but lack the time to sit down and physically read books. The ad highlights Blinkist as a convenient way to access the key insights from various books on self-improvement, business, and more. The brand positions itself as accessible, offering a quick and efficient way to stay informed and continue learning without committing to lengthy reading sessions. The tone is friendly and approachable, emphasizing ease of use and integration into a busy lifestyle. Blinkist aims to sit in the consumer's mind as a shortcut to knowledge, aligning with a lifestyle of continuous learning and self-improvement. # Product Blinkist is an app that provides summaries of books, allowing users to grasp the main ideas of a wide range of non-fiction titles in a short amount of time. This ad promotes Blinkist as a way to absorb knowledge from books, even when one doesn't have the time to read them fully. It works by providing 15-minute audio and text summaries of books. The product is useful for anyone interested in self-improvement, business, or general knowledge, who want to learn more efficiently and integrate learning into their busy lives. # Visual style The ad has a casual, UGC feel. The setting is a brightly lit room with simple decor, suggesting an office or co-working space. The editing is quick with jump cuts between each book cover, which creates a sense of humor and fast pace. The cuts aren't synced to the music. # Hooks Spoken: 00:00–00:01 Hey, Sara. / 00:01–00:01 Yeah? / 00:01–00:03 The 5 AM Club, or Thinking, Fast and Slow? Text overlay: 00:02–00:03 THE 5 AM CLUB / 00:02–00:03 THINKING, FAST AND SLOW Visual: 00:00–00:02 The camera faces a woman sitting at a desk. She has medium-length auburn hair, fair skin, and is wearing a blue tie-dye sweatshirt with jeans. She is typing on a laptop. The background shows a brightly colored hallway with cream, yellow, and black walls. There are black chairs behind her. / 00:02–00:03 She stops typing and leans toward the camera. A book cover, “The 5 AM Club” appears beside the laptop. The camera pans to another book cover, “Thinking, Fast and Slow” as the woman asks a question. # Funnel stage Middle of funnel (Consideration) # Pain points Having to decide what to read. # Value propositions - Listen to all of this in Blinkist - Don't have to choose what to read # Benefits - You don't have to choose. You can just listen to all of this in Blinkist. # Features - 15 minute book summaries # Call to action None used. # Point of view - Customer 100% – The woman in the video is portrayed as a customer of Blinkist who uses the app to listen to books. # Storyline - 00:00–00:01 00:00–00:01 Woman is sitting at a desk, typing on a laptop. She turns to speak with someone and asks if they have a minute. - 00:01–00:11 00:01–00:11 She holds up a book cover, “The 5 AM Club” and asks which they should listen to, “The 5 AM Club” or “Thinking, Fast and Slow.” After getting “The 5 AM Club” as an answer, she asks again, “The 5 AM Club” or “The Let Them Theory.” She then asks, “The 5 AM Club” or “The Subtle Art of Not Giving a F*ck.” - 00:11–00:16 00:11–00:16 She asks again, “The Subtle Art of Not Giving a F*ck” or “The Power of Now.” She admits that she will stick with the subtle art. - 00:16–00:22 00:16–00:22 She asks again, “The Subtle Art of Not Giving a F*ck” or “Mindset.” She states that she likes mindset much more. - 00:22–00:31 00:22–00:31 She asks again, “Mindset” or “Think and Grow Rich.” She then states that she is still going to stick with mindset. - 00:31–00:35 00:31–00:35 She says that you don’t have to choose but that you can listen to all of this with Blinkist.

# Ad summary This ad uses the format of showing different scrolling options to point out the value in Blinkist's alternative. The goal of the ad is to hook intelligent people who are tired of scrolling through useless things. By demonstrating the book summary format from Blinkist, the ad highlights the benefit of gaining ideas from top authors and experts. This allows users to get sharper and more focused. # Brand positioning Blinkist is presented as a learning tool that allows the user to gain ideas from top authors and experts and get sharper and more focused. The product aims to occupy the space of an intelligent platform that doesn't waste time scrolling through useless content. It is designed for those who value their time and want to learn new things from credible resources. # Product Blinkist is advertised as the TikTok alternative for intelligent people. Instead of scrolling through useless stuff, you get ideas from top authors and experts, allowing you to get sharper and more focused. The product is a book summary platform that can be downloaded from the app store. It is designed for users who are interested in learning something new every day. # Visual style The ad uses quick cuts to show the viewer different scrolling options. The production quality is average. # Hooks Spoken: 00:00–00:03: This guy built the tiktok for smart people. Text overlay: 00:00–00:03 This guy built the tiktok for smart people Visual: 00:00–00:03: A person in a jacket sits at a table and scrolls on their phone. They are wearing a red and white mask. The background is a dark wall with a partially visible bookshelf. # Funnel stage Top of funnel (Awareness) # Pain points The ad aims to solve the user's frustration of scrolling through useless stuff. # Value propositions - Blinkist is the TikTok alternative for intelligent people - Instead of scrolling through useless stuff, you get ideas from top authors and experts # Benefits - Get ideas from top authors and experts - Get sharper and more focused # Features - Book summaries # Call to action Try it now I # Social proof - None used. # Point of view - Brand 100% – The entire ad is showcasing the product. # Storyline - 00:00–00:03 The ad opens with a screen that states, "This guy built the TikTok for smart people." - 00:03–00:04 The screen is then updated to say, "This is the TikTok alternative for intelligent people." - 00:04–00:07 The screen says, "You think another tough day just flew by." - 00:07–00:09 The screen updates to say, "Instead of scrolling through useless stuff..." - 00:09–00:11 The screen says, "...you get ideas from top authors and experts." - 00:11–00:14 The screen says, "Get sharper and more focused." - 00:14–00:16 The screen says, "Try it now I"