How Arccos Golf Advertises on Meta

# Ad summary This ad promotes Arccos Air, a wearable device for golfers that uses GPS motion tracking and AI to analyze their game. The ad highlights the device's features, such as advanced GPS motion tracking and tour-level accuracy, while also emphasizing its ease of use and ability to improve a golfer's game. # Brand positioning Arccos is presented as an innovator in golf technology, focusing on precision and performance enhancement for golfers. The brand positions itself as providing advanced data and analytics to improve a golfer's game through its Arccos Air wearable. The brand aims to be modern and high-tech, using terms like "AI" and "advanced GPS." The brand distinguishes itself by offering a wearable that provides detailed insights without the need for phones or sensors, appealing to golfers who want a streamlined and data-driven approach to improving their performance. # Product Arccos Air is a wearable device designed to track and analyze a golfer's performance. The device uses advanced GPS motion tracking and AI trained on 1.5 billion shots to provide tour-level accuracy. It works without the need for a phone or sensors, offering a streamlined experience for golfers. The device provides insights into various aspects of the game, including overall strokes gained, driving, approach, short game, and putting. This product is designed to offer an easy way for golfers to know their game and improve their performance through data-driven insights. It aims to simplify the process of game analysis by providing accurate and comprehensive data in a wearable format. # Visual style The ad has a sleek and modern aesthetic, using high-contrast visuals with a black background to highlight the product. The editing style is quick, with fast cuts and transitions to maintain a sense of momentum. The production quality is polished, creating a professional commercial feel. Visual motifs include close-ups of the Arccos Air device and shots of golfers in action, emphasizing both the technology and the experience of using it. The pacing is consistent, with cuts timed to the music. # Hooks Text overlay: 00:00–00:01 INTRODUCING Visual: 00:00–00:01 White text "INTRODUCING" appears on a black background. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the difficulty and complexity in tracking and analyzing a golfer's performance, which often requires additional equipment or complicated setups. # Value propositions - Golf's most powerful wearable: Combines convenience with advanced analytics. - Just golf: Allows players to focus solely on the game without distractions. # Benefits - Easiest way to know your game # Features - Advanced GPS motion tracking - AI trained on 1.5 billion shots - Tour-level accuracy - No phone - No sensors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – All messaging is delivered through text overlays, emphasizing product features and benefits from the brand's perspective. # Storyline - 00:00–00:01 The ad opens with the text "INTRODUCING" followed by the Arccos logo, signaling the launch of a new product. - 00:02–00:04 The text "THE FUTURE OF GAME TRACKING" appears, positioning the product as an innovative solution in golf technology. This aims to generate curiosity and excitement. - 00:04–00:07 A close-up of the Arccos Air device is shown, highlighting its design and features. The text "AIR" then appears, branding the product. This introduces the specific product being advertised. - 00:08–00:10 The text "GOLF'S MOST POWERFUL WEARABLE" appears, emphasizing the device's capabilities and positioning it as a top-tier product. This aims to establish the product's value and superiority. - 00:10–00:13 The ad highlights key features with text such as "ADVANCED GPS MOTION TRACKING," "AI TRAINED ON 1.5 BILLION SHOTS," and "TOUR-LEVEL ACCURACY." This showcases the device's technical capabilities and reliability. - 00:16–00:19 The ad addresses potential purchase barriers by stating "NO PHONE" and "NO SENSORS," emphasizing the product's ease of use and convenience. This alleviates concerns about complexity or additional equipment. - 00:20–00:22 A golfer is shown swinging, followed by the text "JUST GOLF," suggesting that the device allows golfers to focus solely on playing. This promotes the idea that the product enhances the golfing experience. - 00:22–00:24 Data and analytics are displayed alongside the golfer's swing, illustrating how the device provides insights into their game. This visually demonstrates the product's functionality and benefits. - 00:24–00:26 The text "THE EASIEST WAY TO KNOW YOUR GAME" appears, reinforcing the product's user-friendly nature and value proposition. This summarizes the key benefit of the product. - 00:26–00:34 The ad concludes with shots of golfers celebrating on the course, followed by the Arccos Air product and branding. This reinforces the positive outcomes and brand identity.

# Ad summary This Arccos ad wishes viewers a 'Happy Fitzpatrick's Day' and offers a discount on the Arccos Smart Laser and Arccos Air bundle when the promo code FITZY50 is used. # Brand positioning Arccos is positioned as a technology company that helps golfers improve their game. They appear to be targeting golf enthusiasts who are interested in using data and analytics to track their performance and make informed decisions on the course. By referencing 'Fitzpatrick's Day,' the brand aligns itself with professional golf and aims to connect with fans of the sport. The brand is positioned as innovative and performance-driven, catering to golfers who want to take their game to the next level through technology. # Product The Arccos product being advertised is a bundle of the Smart Laser and Arccos Air. The Smart Laser is not explicitly described in the ad, but implied to be a device that helps golfers measure distances on the course, and provide precise data for improved decision-making. The Arccos Air product is also not explicitly described in the ad. This product is being offered at a special bundle discount with the Smart Laser. The ad seeks to overcome the price barrier by offering a limited-time discount with a coupon code, which is explicitly stated in the ad as USE CODE FITZY50. # Visual style The ad has a polished and professional look. The image is well-lit and has a soft, diffused lighting effect. The background has a gradient effect, blending different shades of purple, blue, and white. The typography is clean and modern. The overall visual style is designed to appeal to golf enthusiasts, suggesting a premium and performance-oriented brand. # Hooks Headline: FITZPATRICK'S DAY # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Savings: The $50 off deal provides a clear monetary value for the customer. - Bundle: Bundling the products makes the purchase more enticing. # Benefits - $50 OFF # Features - Smart Laser - Arccos Air Bundle # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad copy and product placement consistently highlight the Arccos brand and its offerings, indicating a brand-centric perspective throughout the ad. # Storyline - The ad opens by wishing viewers a 'Happy Fitzpatrick's Day', immediately grabbing the attention of golf fans familiar with the holiday and setting a celebratory tone. This is told from the brand's perspective to connect with its audience on a personal level. - The Arccos brand then offers a discount on the Smart Laser and Arccos Air bundle, incentivizing potential customers to make a purchase. This is told from the brand's perspective to highlight the immediate value of the offer. - The ad concludes by prompting viewers to use the code 'FITZY50' to redeem the discount, directing them towards a specific action. This is told from the brand's perspective to directly guide the customer toward conversion.

# Ad summary This Arccos ad celebrates "Fitzpatrick's Day" with a promotion for $50 off the Smart Laser & Arccos Air Bundle. It features golfer Matt Fitzpatrick holding the laser rangefinder and sensor to promote this offer. # Brand positioning Arccos is presented as a technology brand within the golf industry, offering data-driven insights to improve a player's game. Their product line appears to focus on combining sensor technology with distance measuring, suggesting a positioning that is both high-tech and performance-oriented. The brand seems to align with a modern, analytical approach to golf, rather than tradition alone, and likely targets players who want to track and improve their performance through detailed data. # Product The ad promotes a bundle that includes the Smart Laser and Arccos Air, two golf-related products from Arccos. The Smart Laser is a handheld laser rangefinder, presumably used for measuring distances on the golf course. The Arccos Air is a small sensor, that attaches to a club. Together, the product allows golfers to know the distance they are hitting each club. A bundle is promoted at a discount for "Fitzpatrick's Day", potentially addressing the purchase barrier of the cost of buying both items separately. The language focuses on the bundle aspect, implying the products are most effective when used together. # Visual style The ad utilizes a blend of lifestyle and product-focused visuals, set against a professional golf course background, with Matt Fitzpatrick positioned as a credible endorser. The color scheme is predominantly white and green, reflecting the visual of golf courses. The overlay text uses a bold font to capture attention and communicate the offer directly. # Hooks Headline: HAPPY FITZPATRICK'S DAY # Funnel stage Consideration # Pain points None used. # Value propositions - $50 OFF Smart Laser & Arccos Air Bundle # Benefits - None used # Features - Smart Laser - Arccos Air Bundle # Call to action None used. # Social proof - The ad uses Matt Fitzpatrick, a professional golfer, as an endorser to lend credibility to the Arccos brand. # Point of view - Brand: The POV is consistent throughout the image, as the brand is promoting its products and the association with a golf celebrity. - Customer: The customer is targeted by the brand promotion. The ad creates a hook in a celebration of "Fitzpatrick's Day". # Storyline - The ad opens with an image of golfer Matt Fitzpatrick, immediately associating the product with a professional athlete. This gives the impression that Arccos products are trusted and used by high-level players, providing immediate credibility. The story begins from the brand's perspective, as they are highlighting their association with a well-known golfer. - The ad announces "Happy Fitzpatrick's Day" to create a sense of occasion, while also offering a limited-time promotion for the product bundle. This section is intended to create excitement and urgency around the purchase, encouraging viewers to take advantage of the offer while it lasts. This beat is told from the brand's perspective. - The ad highlights the Arccos products by showing Matt Fitzpatrick holding them up in each hand. This aims to familiarize viewers with the appearance of the products and showcase their features, driving interest. The story is being told from the brand's perspective as it markets its products. - The ad reveals the specific promotion of "$50 Off" the "Smart Laser & Arccos Air Bundle", as well as a code to use at checkout. This is intended to directly encourage sales, turning the ad into a clear call-to-action. The offer is being presented from the brand's perspective, attempting to close the sale.

# Ad summary This ad promotes Arccos Golf products, including the Arccos app, a sensor that attaches to the end of a golf club, a pocket tracker, and a range finder. The ad highlights the products' ability to track and improve your golf game. # Brand positioning Arccos Golf is presented as a brand that uses AI to help golfers track and improve their game. The brand positions itself as innovative and technologically advanced, offering tools that provide accurate distances and smart play. The brand aims to occupy the space of a performance-driven, data-oriented golf improvement system. The brand aligns with a lifestyle of continuous improvement and leveraging technology to enhance athletic performance. Arccos pushes against traditional, less data-driven approaches to golf improvement, emphasizing the functional benefits of its products. # Product The ad features several Arccos Golf products. The Arccos app is a mobile application that tracks various aspects of a golfer's game, such as GIR (Greens in Regulation), approach distances, and missed greens. It is powered by AI to provide insights and help golfers play smarter and improve faster. The sensor attaches to the end of a golf club and automatically tracks your game. The pocket tracker allows you to track right from your pocket. The range finder provides the most accurate distances. Together, these products offer a comprehensive system for golfers to analyze and enhance their performance. # Visual style The ad has a polished and modern aesthetic with a focus on showcasing the Arccos Golf products. The editing style is characterized by static shots and smooth transitions, creating a clean and professional look. The production quality is high-end, with a focus on detailed product shots against a black background. The pacing is consistent, with each product being highlighted in a clear and concise manner. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music beats. # Hooks Text overlay: 00:00–00:04: Track Your Game / 00:01–00:04: Powered by AI / 00:02–00:04: Play Smarter / 00:03–00:04: Improve Faster Visual: 00:00–00:04: A screen recording of the Arccos app is shown, displaying various data points and metrics related to a golf game. The app interface is dark with green accents, and text overlays highlight the app's features. The camera is static, providing a clear view of the app's interface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that golfers struggle with accurately tracking their game and making informed decisions on the course. This is signaled by the focus on automated tracking and accurate distance measurements. # Value propositions - AI-powered tracking for smarter play - Portable tracking right from your pocket - Accurate distances for better decision-making # Benefits - Play smarter - Improve faster # Features - AI-powered - Automatically tracks your game - Track right from your pocket - Get the most accurate distances # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the official voice of the brand, showcasing product features and benefits. # Storyline - 00:00–00:04 The ad opens with a screen recording of the Arccos app, showcasing various data points and metrics related to a golf game. - 00:00–00:04 The message conveyed is that the app helps you track your game, play smarter, and improve faster. The perspective is from the brand, highlighting the app's capabilities and benefits. The tone is informative and aspirational, aiming to entice golfers to use the app to enhance their performance. - 00:04–00:06 The ad transitions to a close-up shot of the Arccos sensor, a small, round device with a green accent. - 00:04–00:06 The message is that the sensor automatically tracks your game. The perspective is from the brand, showcasing the product's ease of use and automation. The tone is straightforward and functional, emphasizing the convenience of the sensor. - 00:06–00:08 The ad then shows the Arccos pocket tracker, a small, rectangular device. - 00:06–00:08 The message is that you can track right from your pocket. The perspective is from the brand, highlighting the portability and convenience of the tracker. The tone is practical and user-friendly, emphasizing the ease of carrying and using the device. - 00:09–00:11 The ad features the Arccos range finder, a device used to measure distances on the golf course. - 00:09–00:11 The message is that the range finder provides the most accurate distances. The perspective is from the brand, emphasizing the precision and reliability of the device. The tone is confident and authoritative, highlighting the accuracy of the range finder. - 00:11–00:13 The ad returns to the pocket tracker, reinforcing the message of smarter golf. - 00:11–00:13 The message is that smarter golf starts here. The perspective is from the brand, positioning the tracker as the starting point for improving your game. The tone is motivational and encouraging, suggesting that the tracker is the key to smarter play. - 00:13–00:15 The ad concludes with a shot of all the Arccos products together, along with a smartphone displaying the app interface. - 00:13–00:15 The message is that Arccos offers the smart play. The perspective is from the brand, showcasing the complete ecosystem of products and their integration. The tone is comprehensive and confident, reinforcing the brand's commitment to smart golf solutions.

# Ad summary This ad promotes Arccos Air, a device that tracks golf shots automatically without the need for sensors or a phone. The ad features a female golfer who describes how the device lives in your pocket and tracks your entire round, so you can focus on playing golf without distractions or overthinking. After the round, you can review the data to see exactly where you're losing strokes and what to work on. # Brand positioning Arccos is presented as a brand that understands the nuances of golf and the importance of focus during a round. It caters to players who prefer not to be distracted by data and analytics during their game but still want insights after the round. The brand positions itself as a non-intrusive, functional solution that integrates seamlessly into the golfer's existing routine, allowing them to enjoy the game without unnecessary complications. This positions them as a solution for performance tracking without analytical interruption. # Product The product is Arccos Air, a small, lightweight device designed to automatically track a golfer's shots during a round without the need for sensors or a phone. The device lives in your pocket and tracks your entire round with zero interference while you play. The ad emphasizes that the device allows you to just play golf, without data, math, or overthinking in the middle of your swing. Arccos Air provides answers after the round, showing you exactly where you're losing strokes and what to work on. This is presented as a benefit for those who don't want to be analytical on the golf course, yet want to improve their game. # Visual style The ad features a bright, clean aesthetic with natural lighting, creating an open, inviting atmosphere. The editing style is smooth, with static shots. The production quality appears polished, giving a professional feel that supports the product's intended tone of ease and reliability. The pacing is moderate, with cuts timed to voiceover lines, enhancing the overall audio-visual sync. This creates a consistent and engaging viewing experience. # Hooks Spoken: Female 1: What if you could track every shot / Female 1: without thinking about it once? Text overlay: 00:00–00:03 / WITHOUT THINKING ABOUT IT ONCE? (Text overlay) Visual: 00:00–00:03 A golf bag stands upright on a green golf course, a golf ball resting in the grass near it. The camera is low, focusing on the bag and ball. A person wearing gray pants and dark shoes reaches into the bag. The sky is visible in the background with scattered clouds and bare trees in the distance. Text overlay: "WHAT IF YOU COULD TRACK EVERY SHOT WITHOUT THINKING ABOUT IT ONCE?" # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of needing to track your golf shots and performance, but not wanting the distraction of sensors, phones, or data analysis during the game. Quote: “What if you could track every shot without thinking about it once?” # Value propositions - Functional performance tracking without interrupting the golfer's focus on the game. # Benefits - You can just play golf - No data, no math, no overthinking in the middle of your swing - Answers after the round - Exactly where you're losing strokes - Exactly what to work on # Features - Arccos Air: a small, lightweight device - Automatically tracks a golfer's shots during a round - No sensors or a phone needed - Lives in your pocket - Zero interference while you play # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer/user of the product. # Storyline - 00:00–00:03 The ad opens with a question about tracking every shot without thinking about it, immediately posing a problem to the viewer. - 00:03–00:07 The female narrator sets up the core value proposition by promising a no-hassle experience: no sensors, no phone, no distractions, setting up the opposite of other tracking services. - 00:07–00:12 The ad introduces Arccos Air as the solution by showing the product and explaining that it lives in your pocket and automatically tracks your entire round. The viewer’s perspective shifts to imagine Arccos Air as a solution to overthinking. - 00:12–00:16 The narrator emphasizes that with Arccos Air, you can just play golf without the need for data, math, or overthinking. - 00:16–00:21 The ad acknowledges that not everyone wants to be analytical on the golf course, reassuring viewers that they don't have to be analytical, but they will have answers after the round. - 00:21–00:28 The ad concludes by highlighting the benefits of using Arccos Air: knowing exactly where you're losing strokes, exactly what to work on, and zero interference while you play.

# Ad summary This ad features golfer Matt Fitzpatrick holding a golf tracking sensor and golf rangefinder. The ad promotes a bundle of the Arccos Smart Laser and Arccos Air with a discount code to celebrate Fitzpatrick's Day. # Brand positioning Arccos is a golf technology brand that aims to improve players' performance by tracking their performance. The brand offers technologically advanced golf performance tracking via sensors, rangefinders, and software. Arccos offers a data-driven approach to golf, positioning itself as a smart, high-tech option for players looking to gain a competitive edge. # Product The ad promotes the Arccos Smart Laser & Arccos Air Bundle. The Arccos Smart Laser is a golf rangefinder device, dark gray, with a subtle texture, which calculates distances on the golf course. The Arccos Air is a small, dark gray golf tracking sensor device. The visual focuses on the utility of having both devices together, to enhance the golfer's capabilities, and is being offered as a bundle. # Visual style The ad has a clean, professional look with bright lighting and a shallow depth of field. The color palette is mostly white, green, and blue, which creates a fresh, sporty feel. The ad uses clear, legible typography and simple graphics to communicate its message effectively. The overall style is designed to appeal to golf enthusiasts looking for technologically advanced equipment. # Hooks Headline: HAPPY FITZPATRICK'S DAY # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A discount on the Smart Laser and Arccos Air bundle, indicating a price advantage when purchasing both together. # Benefits - £50 OFF # Features - Smart Laser - Arccos Air Bundle # Call to action None used. # Point of view - Brand: The entirety of the ad is from the brand's point of view, promoting its products and offers to potential customers. # Storyline - The ad opens with a festive message, "HAPPY FITZPATRICK'S DAY", celebrating the golfer Matt Fitzpatrick. This sets a positive, celebratory tone and leverages the popularity of a public figure to draw attention. - Matt Fitzpatrick is shown holding both products, emphasizing the combination of the laser rangefinder and Air sensor. This visual focuses attention on both products. - The ad highlights a limited-time offer, "£50 OFF Smart Laser & Arccos Air Bundle", incentivizing immediate purchase. - The ad concludes with a clear call to action, "USE CODE FITZY50", to encourage the viewer to take advantage of the offer immediately.

# Ad summary This ad for Arccos golf performance tracking technology shows a professional golfer on the course, implying that even pros need assistance and support from technology like Arccos to win and achieve their desired outcomes. # Brand positioning Arccos is presented as a cutting-edge golf technology brand focused on helping golfers of all skill levels improve their game through data-driven insights. The brand's positioning emphasizes smart play, confidence, and ownership of one's choices on the course. Rather than focusing on hope or luck, Arccos provides the tools and information to make informed decisions and execute them effectively, which promotes a functional and performance-oriented approach to golf. # Product Arccos is a smart golf system designed to provide golfers with data-driven insights to improve their performance. The system works by tracking a golfer's shots and providing detailed analytics on distance, accuracy, and club performance. Arccos helps golfers identify their strengths and weaknesses, make better club selections, and develop more effective strategies for each course. The ad highlights Arccos as a tool for making smarter choices on the course, encouraging golfers to 'hit three yards right of the flag' rather than just aiming for the green. The system instills confidence and promotes a data-driven approach to golf, moving away from relying on luck or hope. # Visual style The ad has a polished and professional visual style, with clear, well-lit shots and smooth transitions. The production quality is high, resembling a broadcast commercial, which is consistent with the tone and target audience of serious golfers. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. The editing focuses on highlighting the precision and confidence that Arccos aims to provide. # Hooks Spoken: Out here, / Your choices have consequences. Text overlay: Out here. / YOUR CHOICES HAVE CONSEQUENCES. / YOU HAVE TO OWN THEM. Visual: 00:00–00:00: An aerial shot shows a golf course, including the green, water, and a large crowd of spectators. The image is bright and sunny. / 00:00–00:01: Two men stand on the green in sunny, outdoor lighting. One man, the golfer, is blond and fair-skinned. He wears sunglasses and a Skechers hat, a purple golf polo with the word "Stitch" on it, and sunglasses. The other man wears a Skechers hat and a gray shirt with a "Protiviti" logo on it, and is holding a tablet. / 00:01–00:02: The camera shows an aerial view of the green. The grass is cut short, with a small indentation for the golf ball hole. A sand trap is visible in the background. / 00:02–00:03: A golfer wearing a purple Skechers polo and Skechers golf hat walks in the sunny weather with a wide smile. # Funnel stage Consideration # Pain points The ad implies that golfers often rely on hope and luck, leading to inconsistent performance and a lack of control over their game. "Don't hope you win." # Value propositions - Arccos helps golfers make strategic decisions beyond simply aiming for the green, suggesting a more thoughtful and precise approach. - Arccos promotes a data-driven approach to golf, moving away from relying on luck or hope. # Benefits - Improve golf performance - Make smarter choices on the course - Own the game with confidence # Features - Data-driven insights - Smart play # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the official voice of the brand, presenting the value and benefits of the product. # Storyline - 00:00–00:00 The ad opens with a wide shot of a golf course during a tournament, setting the stage for the high-stakes environment where every decision matters. - 00:00–00:01 00:00–00:01: Close-up shot of a golfer and his caddy looking at a tablet, followed by the overlay of the text: "Out here, your choices have consequences." This sets the theme of accountability and strategic decision-making on the golf course, highlighting the importance of making the right choices. - 00:01–00:03 00:01–00:03: Further emphasizing accountability, the ad continues with, "You have to own them," reinforcing the idea that golfers must take responsibility for their decisions and actions on the course. - 00:03–00:05 00:03–00:05: The message shifts to introducing Arccos as the solution: "That's why you need Arccos," positioning the product as essential for making informed decisions and improving performance. - 00:05–00:09 00:05–00:09: The ad shows the golfer swinging and the ball landing near a sand trap, accompanied by the text: "Smarter Golf. Don't hit the green. Hit three yards right of the flag." This exemplifies how Arccos helps golfers make strategic decisions beyond simply aiming for the green, suggesting a more thoughtful and precise approach. - 00:09–00:12 00:09–00:12: The ad shows the golfer putting the ball into the hole and celebrating with the crowd, accompanied by the text: "Don't hope you win. Win. Own it with confidence." This progression highlights the outcome of using Arccos – not just hoping for success, but achieving it through informed decisions and confident execution. - 00:12–00:15 00:12–00:15: The screen transitions to Arccos branding and messaging, "with Arccos. The Smart Play," concluding the ad by reinforcing the brand's positioning as a smart, strategic tool for golfers.

# Ad summary This ad promotes Arccos golf club sensors, which screw into the end of golf clubs and automatically track golf shots. The ad features a man on a golf course who explains that the sensors make it easy to get better at golf and get smarter. The ad offers a 45-day free trial of the app and free sensors. # Brand positioning Arccos is presented as a brand that helps golfers improve their game through technology. The brand is positioned as the "Official Game Tracker of the PGA TOUR," lending it credibility and suggesting it's a high-quality, professional-grade product. The brand aligns with a data-driven, analytical approach to golf, contrasting with a more traditional, feel-based approach. The brand positioning is functional, focusing on performance and improvement through data analysis. # Product Arccos Smart Sensors are small, green and black devices that screw into the end of golf clubs. They automatically track golf shots without the need for tapping or tagging. The sensors work with the Arccos app to provide data and analysis to help golfers improve their game. The ad offers a 45-day free trial of the app and free sensors. The product is for golfers who want to get better at golf and get smarter. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high, suggesting a professional-grade product. The pacing is consistent, with quick cuts that keep the viewer engaged. The audio-visual sync is good, with cuts and text timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03: Arccos smart sensors, they screw into your clubs. [Normal] Text overlay: 00:00–00:02: SENSORS / 00:01–00:03: THEY SCREW INTO / 00:02–00:03: THERE'S NO Visual: 00:00–00:03: A close-up shot of a hand screwing an Arccos sensor into the end of a golf club. The background is blurred, showing a green field. The man is wearing a light green sweatshirt with "Random Golf Club" embroidered on it. The Arccos logo and the PGA TOUR logo are superimposed on the shot. The text "SENSORS" and "THEY SCREW INTO" appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that golfers are frustrated with the difficulty of tracking their shots and improving their game. # Value propositions - Easy to use: The sensors screw into your clubs and automatically track your shots. - Hassle-free: No tapping or tagging required. - Improve your game: The sensors will help you get better at golf and get smarter. - Risk-free: 45-day free trial of the app and free sensors. # Benefits - Get better at golf - Get smarter # Features - Smart sensors that screw into your clubs - Automatic tracking of golf shots - No tapping or tagging required # Call to action Claim your offer at ping.arccosgolf.com # Point of view - Brand 100% – The ad is told from the brand's point of view, with a man explaining the features and benefits of the product. # Storyline - 00:00–00:03 The ad begins with a close-up of the Arccos sensor being screwed into a golf club. The man explains that the sensors screw into the clubs and are easy to use. The message is that the product is simple and convenient. The perspective is from the brand, and the tone is informative. - 00:03–00:07 The man explains that the sensors automatically track golf shots without the need for tapping or tagging. The message is that the product is hassle-free. The perspective is from the brand, and the tone is informative. - 00:07–00:09 The man says that the sensors will help you get better at golf and get smarter. The message is that the product will help you improve your game. The perspective is from the brand, and the tone is enthusiastic. - 00:09–00:13 The man offers a 45-day free trial of the app and free sensors. The message is that the product is risk-free. The perspective is from the brand, and the tone is enthusiastic. - 00:13–00:16 The man tells viewers to claim their offer at ping.arccosgolf.com. The message is a call to action. The perspective is from the brand, and the tone is informative.

# Ad summary This ad showcases the ability of Arccos Air to automatically track your golf shots. The ad highlights that this can be done without a phone or sensors. # Brand positioning Arccos is presented as a brand that values simplicity and automation in golf performance tracking. By eliminating the need for phones and sensors, Arccos aims to streamline the golfer's experience. This suggests a positioning that targets golfers who want detailed analytics without the hassle of traditional tracking methods. The brand focuses on providing a straightforward solution for golfers looking to improve their game through data, emphasizing convenience and ease of use. # Product The Arccos Air is a golf shot tracking system designed to automatically capture every shot without needing a phone or sensors. The system appears to provide immediate feedback and data on each shot, displaying metrics like distance (e.g., '163y') and potentially other performance indicators (e.g., '2P 21'). It is intended for golfers who want to analyze their performance and improve their game through data-driven insights. The product addresses the barriers of cumbersome tracking methods, offering a 'just golf' experience by eliminating the need for additional equipment or devices. # Visual style The ad features a clean, modern visual style with a focus on clarity and simplicity. The production quality is high, with a professional-grade image of the golf course and crisp, legible text overlays. The visual motifs include the use of graphical annotations to demonstrate product functionality, and the overall image treatment appears natural with subtle color grading to enhance the vibrancy of the golf course. This style promotes scannability by highlighting key product features and data points, making it easy for viewers to quickly understand the product's value proposition in a fast-moving feed. # Hooks Headline: Automatic Shot Tracking # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of cumbersome and distracting shot tracking methods that require phones, sensors, or manual input. "No phone. No sensors" directly highlights this frustration. # Value propositions - Automatic Shot Tracking: Captures every shot automatically, allowing golfers to focus solely on their game without the need for manual tracking. # Benefits - Just golf # Features - Every shot captured automatically with just Arccos Air - No phone - No sensors # Call to action None used. # Social proof - None used. # Point of view - Brand: The entirety of the ad conveys the brand's perspective, focusing on product features, benefits, and visual representation of how it works to persuade the viewer to buy the product. # Storyline - The ad opens by stating "Automatic Shot Tracking," immediately highlighting the key feature of the product. This is conveyed from the brand's perspective to grab the audience's attention with the convenience and automation of the product. - The brand elaborates on its core USP, "Every shot captured automatically with just Arccos Air. No phone. No sensors. Just golf." This underscores the product's simplicity and ease of use, eliminating traditional tracking methods and emphasizing a seamless golfing experience. The message is designed to reassure potential customers that the product is straightforward and hassle-free. - The image of a golf course overlaid with shot tracking data illustrates the product in action. The graphical path of the ball and distance measurements (e.g., '163y') visually demonstrate how Arccos Air provides real-time feedback on performance. This visual aids in understanding the product's functionality and reinforces its value proposition of automated and insightful shot tracking.

# Ad summary This ad promotes Arccos, a golf performance tracking system. A golf player is advertising the product by speaking to the camera as he walks around a golf course. He talks about how it tracks every on-course shot to provide data, and he names it as one of his favorite things in his bag. # Brand positioning Arccos is presented as a brand dedicated to improving the golf game of its users through data-driven insights. It positions itself as a tool to help golfers of all skill levels make informed decisions based on their performance on the course. The brand aims to occupy the space of a performance-enhancing aid, aligning with a lifestyle of continuous improvement. It pushes against the norm of relying solely on intuition or feel, instead promoting an objective approach to golf. The brand positioning is primarily functional, emphasizing performance and providing golfers with the tools to analyze and enhance their skills. # Product Arccos is a golf performance tracking system designed to improve a golfer's game by providing data and insights into their performance on the course. The system works by seamlessly tracking every on-course shot the user hits. This data turns into actionable insights that can inform the user's decisions. The ad suggests that the product helps users get better, addressing the purchase barrier of uncertainty about its effectiveness. For Ping players, they can try the system now for free. Arccos is presented as "the smartest way to play your best." # Visual style The ad has a UGC feel, shot with natural light in an outdoor environment. The editing consists of quick cuts, and the pacing is medium. # Hooks Spoken: The Arccos seamlessly tracks / every on course shot that you hit. Text overlay: 00:00–00:02 / ARCCOS SEAMLESSLY TRACKS / 00:02–00:04 / EVERY ON COURSE SHOT Visual: 00:00–00:04 A man with long blond hair wearing a beige sweater, white pants, and a black Ping baseball cap walks on a golf course, carrying a Ping golf bag on his back, holding a golf club in his right hand. The background features a clear, blue sky, green grass, and trees. The camera follows the man as he walks and talks to the camera. There is a logo for Arccos in the middle of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that golfers have a hard time improving their performance. # Value propositions - The Arccos tracks every on course shot which will then turn into data so you can inform your decisions based on that data. - If you're a Ping player, you can try it now for free. # Benefits - That data can inform your decisions. # Features - Arccos seamlessly tracks every on course shot that you hit. # Call to action Try Arccos For Free # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by the brand representative as he speaks to the camera. # Storyline - 00:00–00:04 The ad opens with the speaker walking down the green and introducing Arccos, stating that "Arccos seamlessly tracks every on-course shot that you hit." He aims to inform the audience what the product does, and why they should pay attention. He speaks directly to the camera as a brand representative. - 00:05–00:09 The speaker holds up his phone and asks, "Why is that valuable?" He continues to explain that the Arccos data "can inform your decisions." This is a shift to the benefits that Arccos provides. He speaks directly to the camera as a brand representative. - 00:10–00:14 The speaker states, "It's incredible how much better you can get with Arccos." This is from the brand's perspective, emphasizing the results from using the product. The speaker transitions to the offer stating that "if you're a Ping player, you can try it now for free," which is a call-to-action for a subset of users. - 00:15–00:26 The speaker switches to a conversational tone asking, "So with the new golf season approaching, the question becomes what are your favorite things in the bag?" and then proceeds to name Arccos as one of his favorite things. This reinforces the idea that the new golf season is coming.

# Ad summary This ad introduces Arccos Air, a game tracking device. It highlights the product's functionality and promotes a free trial. # Brand positioning Arccos is presented as an innovative tech company focused on improving the game of golf through advanced data tracking. The brand positions itself at the forefront of game analysis, providing golfers with a way to gain deeper insights into their performance. It emphasizes a technologically advanced approach to golf, suggesting that data-driven analysis is the modern way to improve. # Product Arccos Air is a small, black, rectangular device designed to track a golfer's game. The device is shown to have a green LED indicator and multiple ports. It is marketed as the future of game tracking, offering golfers a tool to analyze and improve their performance through data collection. The ad promotes a free trial of the product, lowering the barrier to entry for potential customers. # Visual style The ad features a sleek, minimalist aesthetic with a focus on showcasing the product in a technologically advanced manner. The editing is clean with smooth transitions, and the overall production quality is high, giving the ad a polished commercial feel. The pacing is moderate, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:01: INTRODUCING / 00:02–00:03: THE FUTURE OF GAME TRACKING Visual: 00:00–00:01: The screen is black with the word "INTRODUCING" in white, sans-serif font, centered on the screen. The lighting is dark, focusing attention on the text. / 00:01–00:03: A dark gray surface is shown in extreme close-up with a black, geometric wireframe logo sitting on top. The camera zooms out slightly as the logo slides to the right, revealing the text overlay "THE FUTURE OF GAME TRACKING" in white, sans-serif font against a black background. A streak of light with a rainbow gradient flashes behind the text. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point, but it implicitly addresses the desire for golfers to improve their game through data-driven analysis. # Value propositions - The future of game tracking - A tool to analyze and improve your performance through data collection # Benefits - Game tracking - Analyze and improve your performance through data collection # Features - Small, black, rectangular device - Green LED indicator - Multiple ports # Call to action TRY NOW FOR FREE # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing the product's features and value proposition. # Storyline - 00:00–00:01 The ad opens with a black screen displaying the word “Introducing” to build anticipation. - 00:01–00:03 00:01–00:03: A stylized logo animates into view as the screen cuts to black and the text overlay "THE FUTURE OF GAME TRACKING" appears, positioning the brand as an innovator. - 00:03–00:07 00:03–00:07: A sleek product shot of the Arccos Air device rotates slowly against a black background, followed by the brand name and logo, then the name of the product, "AIR," with the device inside the letter "I." This serves to introduce and brand the product. - 00:07–00:09 00:07-00:09: The ad concludes by reinforcing the free trial offer, which aims to encourage immediate action.

# Ad summary A woman in a golf simulator uses Ping golf clubs. She shares that her favorite things in her golf bag are Ping golf clubs and Arccos. She shows how to place the Arccos sensor on the end of the Ping golf club. The ad promotes the Arccos free trial. # Brand positioning The ad features the brand Arccos, which provides sensors to track shots and provide personalized insights and data for golfers. The brand aims to help golfers improve their game by providing data and insights immediately upon completing a round. The brand aligns with a data-driven and performance-oriented lifestyle. # Product The ad features the Arccos golf sensors, which can be placed on the end of a golf club and automatically track all on-course shots. These sensors provide personalized insights and data immediately upon completing a round of golf. The Arccos sensors are designed for golfers who want to improve their game through data analysis and tracking. # Visual style The ad has a polished and professional aesthetic, with clear lighting and stable camera work. The editing style is clean and straightforward, with smooth transitions and static shots. The production quality is high-end, creating a professional tone. The pacing is consistent, providing a smooth viewing experience. # Hooks Spoken: 00:00–00:04 Two of my favorite things in the bag right now are my Ping clubs and Arccos. Text overlay: 00:00–00:04 TWO OF MY FAVORITE THINGS IN THE BAG RIGHT NOW / 00:01–00:04 ARE MY PING CLUBS AND ARCCOS. Visual: 00:00–00:01 A woman in a golf simulator prepares to swing the Ping golf club. The camera is positioned at eye-level and remains stationary. The background is black, except for the bright display for the golf simulator. The woman is wearing a navy blue athletic quarter zip, navy blue pants, and white and black sneakers. / 00:01–00:04 The woman is holding the Ping golf club, facing forward. The background is a golf simulator display screen and the Arccos logo in the top center of the screen. The woman is wearing a navy blue athletic quarter zip, navy blue pants, a white Ping baseball cap, and white and black sneakers. # Funnel stage Middle of funnel (Consideration) # Pain points Golfers want to improve their performance but lack detailed insights into their game. # Value propositions - Track all your on course shots automatically for free (with the trial) # Benefits - Get personalized insights and data immediately upon completing a round - Improve your golf performance # Features - Automatically track all your on course shots - Personalized insights and data - Try Arccos for free # Call to action TRY ARCCOS FOR FREE. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer using and endorsing the product, creating a sense of authenticity. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a woman in a golf simulator, talking about her favorite things in her golf bag. This is meant to grab the viewer’s attention by talking about the products in the bag. The tone is excited and enthusiastic. - 00:04–00:11 00:04–00:11 The woman installs the Arccos sensor on the end of the golf club. Then shows the viewer the golf course map with the shot tracking. This is meant to show the viewer how the Arccos product works. The tone is informative. - 00:11–00:15 00:11–00:15 The woman states that if you already play Ping, then to try Arccos for free. This is meant to encourage the viewer to try Arccos. The tone is friendly and encouraging.

# Ad summary This ad promotes Arccos Golf and offers 14 free sensors and a 45-day free trial to track your game like the pros. # Brand positioning Arccos is presented as a data-driven brand in the golf industry, offering technology that helps golfers track and improve their performance. The brand aims to occupy the space of a high-tech, performance-enhancing tool, aligning with a lifestyle of dedication and continuous improvement in the sport. By partnering with the PGA, Arccos is reinforcing its position as a legitimized tool used by professionals. The brand positions itself as a tool for serious golfers. # Product Arccos Golf offers a game tracking system designed to help golfers improve their performance. The system includes 14 free sensors that attach to golf clubs, paired with a 45-day free trial of their tracking app. The app allows golfers to track their game and receive insights, as showcased on the phone screens in the ad. It is implied to be a product for golfers of all levels seeking data-driven insights to refine their skills and play like the pros. By offering a free trial and sensors, the brand reduces the initial purchase barrier, encouraging users to experience the app's benefits firsthand. # Visual style The ad has a polished, professional visual style. The image is well-lit and features a clear focus on the golfer and product. The phones displaying the app interface are digitally inserted, creating a clean, modern look. A color gradient is used for background emphasis, drawing focus to the offers and brand message. The PGA logo adds to the credibility of the product. The overall style aims to convey trust and professionalism. # Hooks Headline: 14 FREE SENSORS & A 45-DAY FREE TRIAL # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point, but it implies golfers may be frustrated with not knowing how to improve their game effectively. This is implied by the phrase: "TRACK YOUR GAME LIKE THE PROS." # Value propositions - 14 FREE SENSORS & A 45-DAY FREE TRIAL - Immediate value encourages users to try the Arccos system. - TRACK YOUR GAME LIKE THE PROS - Associating the product's utility with professional standards aims to legitimize the product's utility. # Benefits - Track your game like the pros # Features - 14 free sensors - 45-day free trial # Call to action None used. # Social proof - The PGA logo is used as an endorsement. # Point of view - Brand: The brand's point of view is present in the offer of free sensors and a free trial, emphasizing the product's value and encouraging users to try the Arccos system. - Customer: The perspective of a golf enthusiast is captured in the visual of a golfer preparing to putt, establishing a relatable context for the target audience. - External source: The PGA endorsement builds credibility and reinforces the legitimacy of the Arccos system as a reliable game tracker. # Storyline - The ad starts by showcasing a golfer in action, positioning the product within the real-world context of a golf course. The intention is to immediately resonate with the target audience of golf enthusiasts. The audience experiences the ad from the perspective of a fellow golfer, immediately presented with the sport. - The ad highlights the offer of '14 FREE SENSORS & A 45-DAY FREE TRIAL,' emphasizing the immediate value and encouraging users to try the Arccos system. The brand is presenting this part of the story. - Next, the ad shows a preview of the app interface on multiple smartphones, illustrating how the system can 'TRACK YOUR GAME LIKE THE PROS'. This aims to legitimize the product's utility by associating it with professional standards. The brand is highlighting this part of the story. - Finally, the ad includes the "Official Game Tracker" PGA logo, signaling endorsement and credibility for the Arccos system. The PGA is portrayed as an external source.

# Ad summary This image ad for Arccos Golf features Matt Fitzpatrick, a major champion, and promotes the Arccos Golf game tracker with 14 free sensors and a 45-day free trial. The ad emphasizes smarter golf. # Brand positioning Arccos is presented as a brand that enhances the golfing experience through technology and data-driven insights. The brand aims to occupy the space of a smart, technologically advanced golf companion, offering tools to improve a player's game. By associating with a major champion like Matt Fitzpatrick, Arccos aligns itself with high performance and professional standards. The brand pushes against traditional, less data-focused approaches to golf improvement, positioning itself as a modern solution for golfers seeking a competitive edge. The brand positioning is both functional, offering tangible performance improvements, and aspirational, aligning with the success of professional golfers. # Product The product being advertised is the Arccos Golf game tracker, which includes 14 free sensors and a 45-day free trial. It is designed for golfers who want to improve their game through data analysis and smart technology. The game tracker provides insights into a player's performance, helping them make smarter decisions on the course. The USPs include the free sensors and the free trial period, which address the purchase barrier of initial investment and uncertainty about the product's effectiveness. The ad emphasizes that using Arccos leads to "Smarter Golf." # Visual style The ad has a clean and professional visual style. The production quality is high, with a focus on clear imagery and legible typography. The color palette is simple, using white, green, and dark gray/black to create a sense of sophistication and trustworthiness. The layout is straightforward, prioritizing key information and a clear call to action. The image treatment includes background blurring to focus attention on the golfer and the product benefits. # Hooks Headline: Smarter Golf Starts Here. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that golfers may be frustrated with their current performance and are looking for ways to improve their game. The phrase "Smarter Golf Starts Here" suggests that current methods may not be as effective as they could be. # Value propositions - 14 Free Sensors & 45 Day Free Trial: Try the product with minimal risk. # Benefits - Smarter Golf # Features - 14 Free Sensors - 45 Day Free Trial # Call to action None used. # Social proof - Matt Fitzpatrick Major Champion # Point of view - Brand: The Arccos logo, headline, offer, and official game tracker logo all represent the brand's perspective, promoting its product and value proposition. - External source: Matt Fitzpatrick's image and title as "Major Champion" serve as an external endorsement, lending credibility to the product. # Storyline - The ad opens with an image of Matt Fitzpatrick, a major champion, which immediately establishes credibility and aspirational appeal. The brand is telling the audience that their product is used and endorsed by top-tier golfers. - The Arccos logo is displayed prominently, reinforcing brand recognition and associating it with the image of the professional golfer. The brand is highlighting its identity and presence in the golf technology market. - The headline "Smarter Golf Starts Here." is presented, directly addressing the audience's desire for improvement and positioning Arccos as the solution. The brand is communicating its core value proposition: that Arccos enables smarter, more strategic golf. - The offer of "14 Free Sensors & 45 Day Free Trial" is highlighted, incentivizing potential customers to try the product with minimal risk. The brand is reducing the barriers to entry by providing a free trial and additional sensors. - The "Official Game Tracker" logo is shown, further validating the product's legitimacy and association with professional golf standards. The brand is reinforcing its credibility and official status within the golfing community.

# Ad summary This ad showcases the Arccos SmartLaser, highlighting its AI-powered capabilities and providing real-time environmental data to enhance a golfer's performance. # Brand positioning Arccos is presented as an innovative brand in the golf technology space, specifically focusing on enhancing performance through data and AI. The brand positions itself as a leader by introducing 'Golf's First AI Powered Rangefinder,' suggesting a forward-thinking approach to the sport. This positioning appeals to golfers who value precision and technological advancement in their game, pushing against traditional methods by offering data-driven insights. # Product The Arccos SmartLaser is an AI-powered rangefinder designed for golfers. It provides real-time environmental data, including wind speed (14 MPH), humidity (74%), slope (15 FT), temperature (68°F), and altitude (542'). The device calculates the 'plays like' distance (147 YD), helping golfers make more informed decisions about club selection and shot strategy. This product is for golfers who want to leverage technology to improve their accuracy and performance on the course. The ad addresses the barrier of estimating environmental factors by providing precise measurements, making the product worth trying for those seeking a competitive edge. # Visual style The ad features a clean and modern visual style with a focus on showcasing the product in a real-world setting. The production quality appears to be high, with professional photography and clear graphics. The image treatment includes subtle color grading to enhance the natural tones of the golf course. The typography is integrated seamlessly, with clean and legible fonts. The overall style is designed to be scannable and informative, capturing attention in a social media feed. # Hooks Headline: Golf's First AI Powered Rangefinder. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the difficulty of accurately estimating environmental factors such as wind, humidity, and slope, which can significantly impact a golfer's shot. The ad visually shows the product being used on a golf course, implying that golfers often struggle with these estimations. # Value propositions - AI Powered Rangefinder: Offers advanced technology for enhanced performance. - Real-time environmental data: Provides comprehensive insights for better decision-making. - Calculates 'plays like' distance: Delivers actionable information for accurate shot selection. # Benefits - Provides real-time environmental data - Calculates 'plays like' distance - Helps golfers make more informed decisions - Improves accuracy and performance on the course # Features - AI Powered Rangefinder - Wind & Gusts - Humidity - Slope - Temperature - Altitude - 147 YD PLAYS LIKE # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the headline and product name, which introduces the product and highlights its key features. # Storyline - The ad opens by introducing the Arccos SmartLaser as 'Golf's First AI Powered Rangefinder,' immediately establishing its innovative position in the market. The brand is telling the audience that this product is a groundbreaking advancement in golf technology, designed to enhance performance through AI-driven insights. - The ad then shows a woman using the rangefinder on a golf course, visually demonstrating its use in a real-world setting. The customer's perspective is shown as she is actively using the product, suggesting its ease of use and practical application on the course. - The ad highlights the rangefinder's ability to provide real-time environmental data, including wind speed, humidity, slope, temperature, and altitude. The brand is telling the audience that the product offers comprehensive data to improve decision-making during a game, emphasizing its functional benefits. - The ad concludes by showing the 'plays like' distance calculated by the rangefinder, reinforcing its value in helping golfers make accurate shot selections. The brand is telling the audience that the product provides actionable insights that directly translate to improved performance on the course.

# Ad summary This image ad for Arccos SmartLaser promotes the product as golf's first AI-powered rangefinder. The ad features a golfer using the rangefinder and highlights its ability to measure wind, humidity, slope, temperature, and altitude to provide accurate distance readings. # Brand positioning Arccos is presented as an innovative brand at the forefront of golf technology, specifically with its SmartLaser product. The brand aims to occupy the space of a high-tech, data-driven solution for golfers seeking to improve their game through precise measurements and AI-powered insights. The brand aligns with a performance-oriented lifestyle, emphasizing accuracy and advanced technology. Arccos pushes against the norms of traditional rangefinders by incorporating AI and multiple environmental factors into its distance calculations, positioning itself as a superior, more comprehensive tool for serious golfers. The brand positioning is both functional, focusing on performance and accuracy, and aspirational, appealing to golfers who want to leverage technology to enhance their skills. # Product The Arccos SmartLaser is an AI-powered rangefinder designed for golfers. It measures the distance to the target and incorporates environmental factors such as wind speed (14 MPH), humidity (74%), slope (15 ft), temperature (68°), and altitude (542') to provide a more accurate "plays like" distance (147 YD). The product is for golfers who want precise distance measurements that account for various environmental conditions. The USPs include its AI-powered technology and comprehensive environmental data integration. The ad shows the product being used on a golf course, implying it is for use during a round of golf. By providing accurate distance readings that account for environmental factors, the product addresses the purchase barrier of inaccurate distance estimations that can negatively impact a golfer's performance. # Visual style The ad has a clean and modern visual style with a focus on showcasing the product in a real-world setting. The production quality is high, with clear and well-lit imagery. The visual motifs include circular data visualizations and overlaid text to highlight the product's features. The image treatment includes background blurring to focus attention on the product and golfer. The typography is clean and legible, and the color palette is dominated by greens, whites, and blacks, creating a cohesive and professional look. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Golf's First AI Powered Rangefinder. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inaccurate distance estimations in golf, which can negatively impact a golfer's performance. The ad implies that traditional rangefinders do not account for environmental factors, leading to unreliable distance readings. "147 YD PLAYS LIKE" # Value propositions - AI-powered technology for superior accuracy - Comprehensive environmental data integration for reliable distance information # Benefits - Provides accurate distance readings - Calculates 'plays like' distance # Features - AI Powered - Measures Wind & Gusts - Measures Humidity - Measures Slope - Measures Temperature - Measures Altitude # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits and positioning it as an innovative solution for golfers. # Storyline - The ad opens by introducing the Arccos SmartLaser as "Golf's First AI Powered Rangefinder," immediately establishing the product's innovative and technologically advanced nature. This is told from the brand's perspective, aiming to capture the audience's attention and position the product as a leader in its category. - The ad then shows a golfer using the rangefinder, with overlaid data points such as wind speed, humidity, slope, temperature, and altitude. This is shown from the brand's perspective, demonstrating the product's key features and how it integrates environmental factors to provide accurate distance readings. - The ad concludes by highlighting the "plays like" distance (147 YD), which is the adjusted distance based on the environmental factors. This is shown from the brand's perspective, emphasizing the product's value proposition of providing golfers with more accurate and reliable distance information.

# Ad summary This ad features a woman on a golf course promoting Arccos Golf, a game tracking system. She explains how the sensors attach to golf clubs and connect to a phone app to track stats and improve your game. She highlights the holiday sale and offers an additional discount with her code. # Brand positioning Arccos Golf is presented as the number one game tracking system in golf, offering advanced strokes gained stats just like the pros use. The brand aims to occupy the space of a high-tech, data-driven tool for golfers who are serious about improving their game. It aligns with a lifestyle of continuous improvement and leveraging technology to gain an edge. Arccos pushes against the norm of casual, unmeasured golf practice by providing precise data to inform decisions and practice sessions. The brand positioning is both functional (providing accurate stats) and emotional (building confidence and satisfaction through visible progress). # Product Arccos Golf is a game tracking system designed to improve a golfer's performance by providing detailed stats on every shot. The system uses small sensors that twist onto the end of each club, connecting wirelessly to a phone app or the Arccos Link device. Without any tapping or tagging, the system automatically transfers data from every shot taken on the golf course to the app. The app then displays stats about how far each shot went, averages for each club, and advanced strokes gained stats to identify strengths and weaknesses. The Arccos Link is a small device that can be slipped into a pocket to connect to the sensors instead of using a phone. The product addresses the purchase barrier of uncertainty in practice by providing concrete data to guide improvement. # Visual style The ad has a casual, UGC feel with natural lighting and a handheld camera. The editing style is simple with static shots and smooth transitions. The production quality is decent, giving it a polished but not overly produced look. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. # Hooks Spoken: Ever heard of game tracking? / If not, you should. Text overlay: Ever heard of game tracking? / If not, you should. Visual: 00:00–00:02: A woman stands next to a golf cart on a sunny day at a golf course. She is wearing a white sweater, a floral skirt, and sunglasses. She holds up a golf club and smiles at the camera. The background shows a green golf course and a clear blue sky. The camera is handheld and slightly shaky, giving it a casual, selfie-style feel. / 00:02–00:03: Close up of the woman as she speaks to the camera. She points to the side. The background is a clear blue sky. # Funnel stage Consideration # Pain points The ad implies that golfers may be frustrated with guessing their way through practice sessions and not seeing tangible progress in their game. "You're not just guessing your way through your practice sessions." # Value propositions - Advanced strokes gain stats just like the pros do - Make this season or next that turning point for your game - Give that special golfer in your life the gift of lower scores # Benefits - See all your stats about how far every single shot you hit went - Know your averages for the distances of every single one of your clubs - Know what your strengths and weaknesses are - Make smarter decisions on the course - Score better - See your progress over time - Confidence building - Satisfying to see that the things you're working on are actually really paying off - Not just guessing your way through your practice sessions # Features - Sensors twist right on your clubs - Connect to your phone or use the Arccos Link - No tapping or tagging - Transfers all the data from every single shot - Advanced strokes gain stats # Call to action Use code Larkini1 for an extra 15% off Arccos Golf # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is enthusiastic about the product and sharing her experience. # Storyline - 00:00–00:03 The ad begins with the presenter asking if the viewer has heard of game tracking, suggesting they should if they haven't. This is intended to pique the viewer's interest in a concept they may not be familiar with, positioning the presenter as an informed source. The tone is casual and friendly, inviting the viewer to learn more. - 00:06–00:11 The presenter introduces Arccos as the number one game tracking system in golf, establishing its credibility and market position. This is intended to build trust and confidence in the brand. The tone is confident and authoritative. - 00:11–00:24 The presenter explains how the Arccos system works, demonstrating the sensors and the Arccos Link device. This is intended to educate the viewer on the product's functionality and ease of use. The tone is informative and practical. - 00:24–00:49 The presenter details the benefits of using Arccos, highlighting how it transfers data, provides stats, and helps golfers make smarter decisions. This is intended to persuade the viewer of the product's value and potential to improve their game. The tone is enthusiastic and encouraging. - 00:49–01:06 The presenter emphasizes the confidence-building and satisfying aspects of seeing progress with Arccos, reinforcing the emotional benefits of using the system. This is intended to connect with the viewer's desire for improvement and achievement. The tone is motivational and supportive. - 01:06–01:27 The presenter encourages viewers to buy Arccos, highlighting the holiday sale and offering an additional discount with her code. This is intended to create a sense of urgency and incentivize immediate purchase. The tone is persuasive and promotional. - 01:27–01:29 The presenter concludes by reiterating the gift of lower scores with Arccos, reinforcing the product's core benefit. This is intended to leave the viewer with a clear and compelling reason to buy. The tone is positive and aspirational.

# Ad summary This image ad for Arccos promotes the brand's golf performance tracking system. The ad highlights the benefits of using Arccos to improve one's golf game, offering a risk-free trial and a free virtual lesson to encourage users to try the product. # Brand positioning Arccos is presented as a brand focused on enhancing the golf player's performance through technology. The brand positions itself as a tool for golfers who are serious about improving their game and lowering their scores. The brand aligns with a data-driven approach to golf, suggesting a modern and analytical lifestyle. Arccos pushes against the traditional, less technical approach to golf improvement, offering a functional solution for players seeking measurable results. # Product The product featured is the Arccos golf performance tracking system, specifically the Link Pro device. It is a small, gray, rectangular device with the Arccos logo and a green light, designed to be carried in a pocket during a round of golf. The ad highlights the opportunity to "Try Link Pro For Free," suggesting a risk-free way to experience the product's benefits. The product is for golfers looking to improve their game through data analysis and smart technology. The ad addresses the purchase barrier by offering a "45 Day Risk Free Trial" and a "Free Virtual Lesson," making it easier for potential customers to try the product without commitment. # Visual style The ad has a clean and modern visual style with a focus on the product and its integration into a real-life golf scenario. The production quality is high, with well-lit and sharp images. The color palette is limited to dark blue, white, and gray, creating a sophisticated and professional look. The typography is clean and legible, and the layout is simple and easy to understand. The ad mimics an in-feed style, making it scannable and attention-grabbing. # Hooks Headline: Play Smarter. Lower Scores. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that golfers struggle with improving their game and lowering their scores. The phrase "Play Smarter. Lower Scores." suggests that current methods may not be effective, and golfers need a new approach. # Value propositions - Try Link Pro For Free # Benefits - Play Smarter - Lower Scores # Features - 45 Day Risk Free Trial - Free Virtual Lesson # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and promotional text are from the brand's perspective, communicating the product's benefits and offers. - Customer: The image of the device in a golfer's pocket offers a customer's perspective, showing how the product integrates into a real-life golf scenario. # Storyline - The ad opens with the headline "Play Smarter. Lower Scores." This is the brand communicating its core value proposition: using technology to improve golf performance. This immediately grabs the attention of golfers looking to enhance their game. - The ad then shows the Arccos Link Pro device in a golfer's pocket, accompanied by offers for a "45 Day Risk Free Trial," a "Free Virtual Lesson," and the chance to "Try Link Pro For Free." This is the brand offering incentives to try the product, reducing the perceived risk and encouraging potential customers to take action.

# Ad summary This ad features members of the No Laying Up golf podcast promoting Arccos Golf, a product that helps golfers track their stats and improve their game. The ad features clips of the podcast members discussing the product and its benefits, as well as footage of golfers using the product on the course. # Brand positioning Arccos Golf is presented as a brand that helps golfers improve their game through data and analytics. The brand is positioned as a tool for golfers who are serious about improving their game and want to track their progress. The brand aligns with the values of performance and improvement, and it pushes against the norm of golfers not tracking their stats. The brand positioning is functional, as it focuses on the performance benefits of the product. # Product Arccos Golf is a product that helps golfers track their stats and improve their game. The product consists of sensors that attach to the golfer's clubs and an app that tracks the golfer's shots. The product is for golfers who are serious about improving their game and want to track their progress. The product features include the ability to track strokes gained, identify areas of improvement, and compare stats to other golfers. The USP of the product is that it allows golfers to track their stats without having to use their phone during the round. The ad addresses the purchase barrier of golfers not wanting to use their phone during the round by highlighting the fact that the product does not require the use of a phone. # Visual style The ad has a polished, professional look. The editing style is quick cuts, and the pacing is consistent. The audio-visual sync is good, with cuts and text timed to the music beats and voiceover lines. # Hooks Spoken: Male 3: Excited to officially announce Arccos Golf as a new No Laying Up partner for 2026. [Enthusiastic] Text overlay: 00:00–00:04 / EXCITED TO OFFICIALLY ANNOUNCE ARCCOS GOLF / AS A NEW NO LAYING UP PARTNER FOR 2026. Visual: 00:00–00:04: A split-screen shot shows four men in separate locations, all wearing hats and speaking into microphones. The top left man wears a gray shirt and sits in front of a bookshelf. The top right man wears a black hat and shirt and sits in front of a bookshelf. The middle man wears a gray hoodie and a white Titleist hat and sits in front of a bookshelf. The bottom left man wears a blue jacket and a gray hat. The bottom right man wears a gray shirt and a gray Titleist hat. The Arccos and No Laying Up logos are displayed in the center of the screen. # Funnel stage Consideration # Pain points The ad implies that golfers are frustrated with not knowing what they need to get better at. Male 2 states that he has never been a big statistical tracker, but he is now at the point where he needs to know what he needs to get better at. # Value propositions - Arccos Golf helps you improve your golf game by tracking your stats and identifying areas of improvement. - Arccos Golf allows you to play golf without being distracted by your phone. # Benefits - Improves your golf game - Helps you track your progress - Gives you insight into your strengths and weaknesses - Allows you to play golf without being distracted by your phone # Features - Tracks strokes gained - Identifies areas of improvement - Compares stats to other golfers - Does not require the use of a phone during the round # Call to action ARCCOSGOLF.COM # Social proof - "We've been using it for, about a month now" – Male 3 (Podcast Member) - "It gives you just really, really good insight as to where you're gaining shots, where you're losing shots" – Male 3 (Podcast Member) # Point of view - Customer 50% – The ad features members of the No Laying Up golf podcast, who are presented as users of the product. - Brand 50% – The ad includes on-screen graphics and text that promote the product and its features. # Storyline - 00:00–00:04 The ad begins with a clip of members of the No Laying Up golf podcast announcing their partnership with Arccos Golf. - 00:04–00:10 The podcast members then discuss the benefits of using Arccos Golf, including the ability to track strokes gained and identify areas of improvement. - 00:10–00:14 The ad then shows footage of golfers using Arccos Golf on the course. - 00:14–00:16 The podcast members then reiterate the benefits of using Arccos Golf and highlight the fact that the product does not require the use of a phone during the round. - 00:16–00:23 Another podcast member states that he has never been a big statistical tracker, but he is now at the point where he needs to know what he needs to get better at. - 00:23–00:25 The ad then shows more footage of golfers using Arccos Golf on the course, with on-screen graphics showing the stats that the product tracks. - 00:25–00:29 The ad ends with a call to action to visit ArccosGolf.com.

# Ad summary This ad features two Arccos ambassadors discussing the benefits of using Arccos for game tracking. They highlight how the product provides objective information about their game and helps them improve. # Brand positioning Arccos is presented as a brand that helps golfers improve their game through data-driven insights. The brand aims to occupy the space of a personal golf coach, providing users with objective information about their performance. Arccos aligns with a lifestyle of continuous improvement and dedication to the sport. The brand pushes against the norm of relying solely on feel and instead promotes a functional approach based on data analysis. The brand identity is functional, focusing on performance and providing users with the tools to understand and improve their game. # Product Arccos is a game tracking system for golfers that provides objective information about their performance. It is designed for golfers who want to improve their game by analyzing data. The system tracks putting stats and smart club distances, providing users with insights into their strengths and weaknesses. The product addresses the purchase barrier of relying solely on feel by offering data-driven insights. The ad highlights that Arccos provides objective information about the user's game and does it in the background, allowing them to focus on playing. The ad tells the viewer that Arccos is worth trying because it can turn them into a "data guy" and help them improve their game. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high, supporting the intended tone of expertise and credibility. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:06 Chris Solomon: I've been using Arccos for some game tracking, and I'm really impressed with how engaged I get with the information. Text overlay: 00:00–00:06 CHRIS SOLOMON / 00:00–00:06 NO LAYING UP / 00:00–00:06 ARCCOS AMBASSADOR Visual: 00:00–00:06 Chris Solomon stands on a golf course, facing the camera. He is wearing a gray hoodie with the Arccos logo and a baseball cap. The background includes trees and a pond. The camera is stationary and provides a medium shot of Chris. Text overlays identify him as Chris Solomon, No Laying Up Arccos Ambassador. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that golfers may be frustrated with relying solely on feel and lacking objective data to improve their game. The quote "You putted like an eight handicap today" signals the frustration of not knowing how to improve. # Value propositions - Arccos provides objective information about your game, helping you improve. - Arccos provides data-driven insights in the background, allowing you to focus on playing. # Benefits - Engaged with the information - Motivated to go putting - Objective information about my game - Best of both worlds # Features - Game tracking - Putting stats - Smart club distances - Objective information # Call to action YOU CAN GET STARTED TODAY JUST GO TO ARCCOSGOLF.COM # Social proof - "I've been using Arccos for some game tracking, and I'm really impressed with how engaged I get with the information." – Chris Solomon (Arccos Ambassador) - "I'm getting some good information that's objective about my game, and it's doing it in the background. It's kind of the best of both worlds." – Tron Carter (Arccos Ambassador) # Point of view - Customer 100% – The ad is told entirely from the perspective of Arccos ambassadors, who are presented as users of the product. # Storyline - 00:00–00:06 00:00–00:06 Chris Solomon, an Arccos ambassador, introduces himself and states that he has been using Arccos for game tracking and is impressed with how engaged he gets with the information. This sets the stage for the ad by establishing the speaker's credibility and introducing the product's purpose. - 00:06–00:13 00:06–00:13 The ad transitions to a shot of Chris putting, with a graphic overlay showing his putting stats. He explains that knowing he can look back at his phone after the round and get hard information, such as "You putted like an eight handicap today," motivates him to go putting. This demonstrates the product's functionality and highlights its ability to provide actionable insights. - 00:13–00:18 00:13–00:18 Tron Carter, another Arccos ambassador, introduces himself and jokes that he is not the data guy, but Arccos is turning him into one. This adds a touch of humor and relatability to the ad, suggesting that even those who are not naturally inclined to data analysis can benefit from using Arccos. - 00:18–00:25 00:18–00:25 The ad transitions to a shot of Tron hitting a golf ball, with a graphic overlay showing his smart club distances. He explains that he is getting good, objective information about his game and that it is doing it in the background, making it the best of both worlds. This reinforces the product's benefits and highlights its ease of use. - 00:26–00:29 00:26–00:29 Tron encourages viewers to get started today by going to arccosgolf.com. This provides a clear call to action and encourages viewers to take the next step.