How AirHelp Advertises on Meta

# Ad summary This ad promotes a service that helps travelers claim compensation for flight disruptions. It features a woman with a suitcase and a reminder to claim up to €600. # Brand positioning The brand is presented as a helpful service for travelers who have experienced flight disruptions. It positions itself as an advocate for passengers' rights, helping them claim compensation they are entitled to. The brand aims to occupy the space of a reliable and accessible resource for navigating the complexities of airline compensation claims. The brand promotes a sense of empowerment and fairness, aligning with the values of consumer rights and hassle-free travel. It pushes against the norm of passengers accepting flight disruptions without seeking compensation, offering a functional solution to a common travel problem. # Product The product is a service that assists travelers in claiming compensation for flight disruptions, such as flight delays or cancellations. It works by helping users navigate the claims process and secure the compensation they are entitled to. The service is for travelers who have experienced flight disruptions and want to claim compensation without the hassle of dealing with airlines directly. The ad highlights the potential to "Get up to €600" in compensation, addressing the purchase barrier of uncertainty about the potential payout. The ad encourages viewers to take action and claim what they are owed. # Visual style The ad has a clean and modern visual aesthetic. It features a bright color palette with a light pink background and a red suitcase. The image is well-lit and professionally shot. The overall style is simple and easy to understand, with a focus on the product and the potential benefits. # Hooks Headline: Don't forget your claim! # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of travelers forgetting to claim compensation for flight disruptions. The phrase "Don't forget your claim!" signals this frustration. # Value propositions - Get up to €600: This connects the potential financial benefit to the service being offered. # Benefits - Get up to €600 # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the potential benefits of using their service to claim compensation for flight disruptions. # Storyline - The ad opens with a reminder: "Don't forget your claim!" This message is intended to grab the viewer's attention and highlight the potential for compensation. The brand is telling the audience to remember to claim what they are owed for flight disruptions. - The ad then emphasizes the potential compensation amount: "Get up to €600". This is intended to incentivize the viewer to take action and explore the service. The brand is telling the audience about the potential financial benefit of using their service. - The ad features a woman with a suitcase, suggesting a traveler who may have experienced a flight disruption. This is intended to create a relatable scenario and reinforce the relevance of the service. The audience is experiencing the ad from the perspective of a traveler who could benefit from the service.

# Ad summary This ad promotes AirHelp, a service that helps travelers get compensation for delayed or canceled flights. The ad features a woman responding to a negative comment about complaining about canceled flights. She explains that it is not pointless if you can get paid for it, and shares her experience of spending almost 1000 euros on a holiday only to have her flight canceled the day before. She informs viewers that they are entitled to compensation by law and encourages them to check their eligibility on AirHelp's website. # Brand positioning AirHelp is presented as a consumer-friendly service that empowers travelers to claim compensation for flight disruptions. The brand positions itself as an advocate for passenger rights, challenging the notion that complaining about flight cancellations is pointless. By highlighting the possibility of financial compensation, AirHelp aims to alleviate the frustration and financial burden associated with travel mishaps. The brand aligns with values of fairness, transparency, and consumer empowerment, offering a functional solution to a common travel problem. # Product AirHelp is a service that assists travelers in obtaining compensation for delayed or canceled flights. The service is for anyone who has experienced a flight disruption and believes they may be entitled to financial reimbursement under applicable laws. AirHelp helps users navigate the often complex process of filing a claim, handling the paperwork and communication with airlines on their behalf. The ad addresses the purchase barrier of uncertainty by informing viewers that they are entitled to compensation by law. AirHelp is presented as a hassle-free way to potentially recover money lost due to flight disruptions, making it a worthwhile option for affected travelers. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is clean but not overly polished, giving it a relatable and authentic feel. The pacing is moderate, with cuts timed to the woman's speech and gestures. # Hooks Spoken: 00:01–00:05 Well, no, it's not pointless if you could get paid like 600 euros for example. Text overlay: 00:00–00:02 Complaining about a canceled flight is pointless (Comment) / 00:04–00:05 €600 🤑 Visual: 00:00–00:02 The shot shows a woman sitting on a white couch in a living room. She is wearing a green t-shirt and blue jeans. She is holding a book and reacting with surprise to a comment overlay. The background includes a framed painting, a mirror, and a staircase. / 00:02–00:05 The camera zooms out slightly as the woman stands up and gestures with her hands while speaking. The background now includes a view of the kitchen with black cabinets and stainless steel appliances. # Funnel stage Middle of funnel (Consideration) # Pain points Losing money and time due to flight cancellations, as signaled by the line: "imagine spending almost 1000 euros on your holiday and then your flight gets canceled a day before." # Value propositions - Entitlement to compensation by law - Possibility of financial compensation for flight disruptions # Benefits - Potential financial reimbursement for flight disruptions - Hassle-free way to recover money lost due to flight cancellations # Features - Assists travelers in obtaining compensation for delayed or canceled flights # Call to action Check if you're eligible at airhelp.com. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a relatable woman sharing her experience and offering advice, creating a sense of authenticity and trust. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a comment overlay stating, "Complaining about a canceled flight is pointless." The woman in the video reacts with surprise and disagreement, setting up the premise that complaining can be worthwhile. - 00:02–00:05 00:02–00:05 The woman explains that complaining is not pointless if you could get paid, for example, 600 euros. This introduces the core value proposition of AirHelp: the possibility of financial compensation for flight disruptions. - 00:05–00:12 00:05–00:12 She shares a personal anecdote about spending almost 1000 euros on a holiday only to have her flight canceled the day before. This creates empathy and highlights the frustration of losing money due to flight cancellations. - 00:12–00:16 00:12–00:16 The woman informs viewers that they are entitled to compensation by law if this has ever happened to them. This reinforces the legal basis for seeking compensation and positions AirHelp as a facilitator of this right. - 00:16–00:18 00:16–00:18 She directs viewers to check if they are eligible at AirHelp.com, providing a clear call to action and directing them to the brand's website.

# Ad summary This animated ad for AirHelp explains that if your flight is canceled or delayed by more than three hours, you can get up to €600 in compensation per passenger. # Brand positioning AirHelp is presented as a consumer-friendly service that helps airline passengers claim compensation for delayed or canceled flights. The brand positions itself as an advocate for travelers, empowering them to receive the money they are entitled to under airline regulations. The brand's tone is helpful and informative, aiming to simplify the often complex process of claiming compensation from airlines. AirHelp aims to occupy the space of a reliable and accessible resource for air passengers, particularly those who may be unaware of their rights or find the claims process daunting. # Product AirHelp is a service that assists airline passengers in claiming compensation for flight disruptions. If a flight is canceled or delayed by more than three hours, AirHelp helps passengers navigate the legal and administrative processes to claim up to €600 in compensation per passenger. The service is designed for individuals who may not have the time, knowledge, or resources to pursue claims on their own. AirHelp addresses the barrier of complex airline regulations and paperwork by offering a streamlined, user-friendly service. The ad highlights that passengers are entitled to compensation, positioning AirHelp as the means to access these funds. # Visual style The ad features a clean, simple animation style with bright colors and clear text overlays. The visuals are designed to be informative and easy to understand, with a focus on conveying key information quickly. The overall aesthetic is modern and professional, aiming to build trust and credibility with the viewer. # Hooks Spoken: 00:00–00:03: Flight cancelled or delayed by more than three hours? Text overlay: 00:00–00:03 / Flight cancelled or delayed by more than three hours? Visual: 00:00–00:03: An animated illustration of an airport tarmac with several airplanes parked. In the background, there is an airport control tower and terminal. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of having a flight canceled or delayed, which can disrupt travel plans and cause inconvenience. # Value propositions - If your flight is cancelled or delayed by more than three hours, you can get up to €600 in compensation per passenger. # Benefits - Get up to €600 in compensation per passenger # Features - Flight cancelled or delayed by more than three hours # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, presenting information about the service and its benefits. # Storyline - 00:00–00:03 The ad opens with a question about flight cancellations or delays, immediately addressing a common travel frustration. - 00:03–00:09 It then states the potential compensation amount, offering a clear incentive to viewers who have experienced such issues.

# Ad summary This ad promotes AirHelp, a service that helps airline passengers claim compensation for delayed or canceled flights. The ad uses a combination of text overlays, website and email screenshots, and travel-related visuals to highlight the ease and potential benefits of using AirHelp. # Brand positioning AirHelp is presented as a consumer-friendly service that empowers airline passengers to claim compensation for flight disruptions. The brand positions itself as the world's number one for compensation, emphasizing its expertise and success in navigating the complexities of airline regulations. The brand's tone is helpful and reassuring, aiming to alleviate the frustration and inconvenience caused by flight delays or cancellations. AirHelp aims to occupy the space of a reliable advocate for travelers, simplifying the process of claiming what they are entitled to and pushing against the norm of passengers accepting flight disruptions without seeking recourse. The brand positioning is functional, focusing on the practical benefits of claiming compensation, while also tapping into the emotional relief of receiving financial restitution for travel inconveniences. # Product AirHelp is a service that assists airline passengers in claiming compensation for delayed or canceled flights. The service is designed for anyone who has experienced a flight disruption and is unsure of their rights or how to navigate the compensation process. The ad highlights that checking a flight for eligibility is free and that the service operates on a "no win, no fee" basis, addressing the purchase barrier of upfront costs or uncertainty about success. The ad shows a user inputting flight details on the AirHelp website, receiving a payout confirmation email, and ultimately enjoying their travels, illustrating the ease and potential reward of using the service. The ad emphasizes that passengers can claim up to €600 in compensation, making it a worthwhile endeavor for those affected by flight disruptions. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and smooth transitions. The production quality is high, with clear visuals and professional-looking text overlays. The pacing is moderate, with cuts timed to the music beats. The ad uses travel-related visuals to evoke a sense of wanderlust and relaxation, contrasting with the initial frustration of flight disruptions. # Hooks Spoken: 00:00–00:01: Was your flight delayed or canceled? Text overlay: 00:00–00:02: Was your flight delayed or canceled? / 00:01–00:03: Claim up to €600 compensation Visual: 00:00–00:01: A low-angle shot inside an airport terminal. The foreground features a glass wall with the word "Flughafen" (German for airport) printed on it in large, mirrored letters. People are walking in the background. The camera pans slightly upward to show the terminal's ceiling structure. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inconvenience and potential financial loss caused by flight delays or cancellations. "Was your flight delayed or canceled?" # Value propositions - Claim up to €600 compensation: Highlights the potential financial reward for using the service. - It's risk free: no win, no fee: Emphasizes the low-risk nature of the service, making it more appealing to potential users. - Check your flight for FREE: Highlights the ease and accessibility of the service, encouraging users to try it out. # Benefits - Potential financial compensation for flight delays or cancellations - No upfront costs or risk of losing money - Easy and free way to check eligibility for compensation # Features - Claim up to €600 compensation - Risk free: no win, no fee - Check your flight for FREE # Call to action Check your flight for FREE # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a potential customer who has experienced flight disruptions and is looking for a solution. # Storyline - 00:00–00:01 The ad opens with a question about flight delays or cancellations, immediately addressing a common travel frustration. - 00:01–00:02 It then presents the possibility of claiming up to €600 in compensation, offering a potential solution to the problem. - 00:02–00:03 The ad highlights that the service is risk-free with a "no win, no fee" policy, reducing potential user hesitation. - 00:04–00:05 The ad encourages viewers to check their flight for free, providing a clear call to action. - 00:05–00:09 The ad shows a user interacting with the AirHelp website, inputting flight details, and receiving a payout confirmation email, demonstrating the ease and process of using the service. - 00:09–00:14 The ad concludes with visuals of travel and the AirHelp logo, reinforcing the brand's association with positive travel experiences and its position as the world's number one for compensation.

# Ad summary This ad is for a service that helps airline passengers claim compensation for flight disruptions. It uses a simple visual of an airplane and text that reminds people to claim up to €600. # Brand positioning This brand positions itself as an advocate for airline passengers, helping them navigate the complexities of claiming compensation for flight disruptions. The brand aims to occupy the space of a consumer champion, empowering individuals to receive the money they are entitled to from airlines. The brand's tone is helpful and assertive, pushing against the common experience of passengers giving up on claims due to the perceived difficulty. The brand positioning is functional, focusing on the simplicity and effectiveness of its service. # Product The product is a service that assists airline passengers in claiming compensation for flight disruptions. It works by helping passengers get up to €600 for flight disruptions. The service is for anyone who has experienced a flight delay or cancellation and is looking to claim the compensation they are entitled to. The ad addresses the purchase barrier of the perceived difficulty of claiming compensation by implying that the service simplifies the process. # Visual style The ad has a clean and simple visual style with a focus on clarity and direct communication. The production quality is polished, with a professional-looking image of an airplane and clear typography. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The style is platform-native, resembling a typical in-feed ad with a clear headline and supporting visual. # Hooks Headline: Don't forget your claim! # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of passengers forgetting to claim compensation for flight disruptions, implying a missed opportunity for financial reimbursement. # Value propositions - Get up to €600 # Benefits - Get up to €600 # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating directly to the viewer, reminding them to claim compensation and highlighting the potential financial benefit. # Storyline - The ad opens with a reminder not to forget to claim compensation, immediately addressing the viewer and highlighting a potential missed opportunity. The brand is telling the viewer to take action and claim what they are owed. - The ad then highlights the potential compensation amount, emphasizing the financial benefit of using the service. The brand is telling the viewer about the potential reward for using their service. - The ad uses a visual of an airplane to create a clear association with air travel and flight disruptions, reinforcing the context of the service. The brand is showing the viewer the scenario in which their service is relevant.

# Ad summary This ad promotes AirHelp, a service that helps travelers get compensation for delayed or canceled flights. The ad features a woman at an airport and on vacation, highlighting the ease of using the AirHelp app to check flight status and claim compensation, positioning AirHelp as the number one service for flight compensation. # Brand positioning AirHelp is presented as a consumer-friendly service that simplifies the process of claiming compensation for flight disruptions. The brand positions itself as the number one service in the world for flight compensation, emphasizing its reliability and effectiveness. The ad promotes a hassle-free experience, suggesting that customers can easily check their flight status and claim compensation without any risk, as they only pay if AirHelp wins the case. This functional positioning aims to alleviate the stress and frustration associated with flight delays and cancellations, offering a straightforward solution for travelers seeking financial reimbursement. # Product AirHelp is a service that assists travelers in claiming compensation for delayed or canceled flights. The ad highlights the ease of using the AirHelp app to check flight status and initiate a compensation claim. The service is presented as risk-free, with the assurance that customers only pay if AirHelp successfully wins their case. The ad emphasizes that travelers can claim up to €600 in compensation. The product is designed for anyone who has experienced a flight disruption and seeks financial reimbursement without the hassle of navigating complex legal processes. The ad addresses the purchase barrier of uncertainty by assuring users that there is no risk involved, making it a worthwhile option for those seeking compensation. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style includes quick cuts to maintain a fast pace, with smooth transitions between scenes. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to the music beats, enhancing the overall rhythm and engagement. # Hooks Spoken: 00:00–00:03 Volo in ritardo o cancellato? Puoi chiedere un risarcimento fino a 600 € Text overlay: 00:00–00:03 Volo in ritardo o cancellato? / 00:01–00:03 Puoi chiedere un risarcimento fino a 600 € Visual: 00:00–00:01 A first-person view shows a person walking and pulling a beige suitcase through an airport. The person is wearing bright pink pants and light-colored sandals. The floor is light gray tile. / 00:01–00:03 A hand holds a passport, boarding passes, and a smartphone displaying a flight delay notification. The background is a bright, out-of-focus white surface. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the stress and inconvenience of dealing with flight delays or cancellations. "Volo in ritardo o cancellato?" (Flight delayed or canceled?) # Value propositions - Risk-free compensation: Only pay if AirHelp wins your case, making it a worthwhile option for those seeking reimbursement without financial risk. # Benefits - No risk: you only pay if we win # Features - Check your flight for free - Claim up to 600 € in compensation # Call to action Verifica GRATIS il tuo volo # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the benefits and ease of using the AirHelp service. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a question about flight delays or cancellations, immediately addressing a common travel frustration. This is intended to grab the viewer's attention by highlighting a relatable problem. - 00:03–00:06 00:03–00:06 The ad transitions to a woman sitting at an airport, emphasizing that there is no risk involved in using the service, as payment is only required if the case is won. This aims to reassure viewers and encourage them to explore the service. - 00:06–00:09 00:06–00:09 The ad shows a hand using the AirHelp app to check a flight, highlighting the ease and convenience of the service. This is intended to demonstrate the simplicity of the process and encourage viewers to try it themselves. - 00:09–00:14 00:09–00:14 The ad concludes with the woman on vacation, reinforcing the idea that AirHelp can help travelers get compensation and enjoy their trips without added stress. This aims to create a positive association with the brand and highlight the benefits of using the service.

# Ad summary This ad promotes AirHelp, a service that helps airline passengers get compensation for delayed or canceled flights. The ad features a woman explaining how to use the AirHelp website to check eligibility and submit a claim. It highlights the service's 'no win, no fee' policy and encourages viewers to check their eligibility. # Brand positioning AirHelp is presented as a consumer rights advocate that helps airline passengers receive compensation for flight disruptions. The brand positions itself as a hassle-free solution, handling the claim process on behalf of the customer. AirHelp emphasizes its 'no win, no fee' policy, reducing the risk for customers and aligning with a functional, customer-centric approach. The brand aims to occupy the space of a reliable and accessible legal assistant for air travel issues. # Product AirHelp is a service that assists airline passengers in claiming compensation for delayed or canceled flights. The service works by allowing users to input their flight details on the AirHelp website to check their eligibility for compensation. AirHelp handles the claim process and only takes a commission if the case is won. The service offers a 'no win, no fee' model, ensuring that customers only pay if they receive compensation. AirHelp also offers a low-cost annual membership, AirHelp+, which ensures that the customer receives 100% of the compensation won. The ad addresses the purchase barrier of upfront costs by emphasizing the free initial assessment and the commission-based payment structure. # Visual style The ad has a polished UGC feel, with a mix of direct-to-camera shots and screen recordings. The editing style includes quick cuts to maintain a fast pace. The production quality is high, with clear visuals and professional presentation. The pacing is consistent throughout the ad, with cuts timed to key points in the voiceover. # Hooks Spoken: 00:00–00:03: Here's the easiest way to get paid after a delayed or canceled flight. Text overlay: 00:03–00:03: airhelp.com Visual: 00:00–00:01: A woman with long brown hair, wearing a gray turtleneck and jeans, stands in front of an airport departures board. She holds a small microphone and speaks directly to the camera. She is smiling and gesturing with her hands. The departures board behind her displays flight information in yellow text on a black background. A green chatbot icon is visible on the board. / 00:01–00:02: The woman holds up a fan of Euro bills, smiling broadly. / 00:02–00:03: The woman is back in front of the departures board, speaking into the microphone. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with flight disruptions and the difficulty of claiming compensation from airlines. The ad states, 'Here's the easiest way to get paid after a delayed or canceled flight,' indicating that the process is typically complex and time-consuming. # Value propositions - Easy way to get paid after a delayed or canceled flight - Completely free service with commission only taken if the case is won - No win, no fee # Benefits - Get paid after a delayed or canceled flight - Hassle-free claim process - No upfront costs - Only pay if you receive compensation # Features - Assists in claiming compensation for delayed or canceled flights - Online platform for easy claim submission - Handles the claim process on behalf of the customer - Offers a 'no win, no fee' model - Provides a low-cost annual membership (AirHelp+) for 100% compensation # Call to action Check your eligibility now at airhelp.com. # Point of view - Customer 100% – The ad is presented from the perspective of a woman who is sharing a tip with the audience. # Storyline - 00:00–00:03 The ad begins with a woman standing in an airport, introducing an easy way to get paid after a delayed or canceled flight. - 00:03–00:08 She directs viewers to AirHelp.com and demonstrates how to fill in flight details such as departure airport, destination, airline, and time. - 00:08–00:11 The woman prompts viewers to check if they meet the requirements for compensation. - 00:11–00:13 She instructs viewers to submit their claim and let the AirHelp team handle the rest. - 00:13–00:17 The ad emphasizes that the service is completely free, with AirHelp only taking commission if they win the case. - 00:17–00:20 The woman encourages viewers to check their eligibility now at AirHelp.com.

# Ad summary This ad informs viewers that they could get up to £520 if their flight is delayed over 3 hours, canceled at short notice, or if it's the airline's fault. # Brand positioning This ad presents a service that helps airline passengers claim compensation for flight disruptions. The brand positions itself as an advocate for travelers, empowering them to receive the money they are entitled to when airlines cause delays or cancellations. The brand's tone is informative and helpful, focusing on passenger rights and potential financial compensation. The brand challenges the norm of passengers passively accepting flight disruptions by offering a service to actively claim compensation. # Product The product is a service that helps airline passengers claim compensation for flight disruptions. The ad specifies that passengers could get up to £520 if their flight is delayed over 3 hours, canceled at short notice, or if the disruption is the airline's fault. The service addresses the barrier of passengers not knowing their rights or how to claim compensation, by offering to handle the process for them. The ad highlights the potential financial benefit of using the service, making it worth trying for those who have experienced flight disruptions. # Visual style The ad has a clean and simple aesthetic with a light blue background and rounded rectangles in a pink to blue gradient. The text is clear and easy to read. The editing is static with no transitions. # Hooks Text overlay: 00:00–00:07 Did you know you could / 00:00–00:07 get up to £520 if... Visual: 00:00–00:01: The screen is light blue with the text "Did you know you could get up to £520 if..." in dark blue. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inconvenience and financial loss caused by flight disruptions, such as delays and cancellations. "Your flight's delayed over 3 hours." # Value propositions - The service helps airline passengers claim compensation for flight disruptions, potentially getting them up to £520. # Benefits - Potential financial compensation for flight disruptions # Features - Passengers could get up to £520 - If their flight is delayed over 3 hours - If their flight is canceled at short notice - If it's the airline's fault # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, providing information about passenger rights and potential compensation. # Storyline - 00:00–00:01 The ad starts with a question to grab attention. - 00:01–00:07 The ad presents three conditions under which passengers could be entitled to compensation.

# Ad summary This ad uses a screenshot of a note to show the difference between dealing with an airline directly for compensation versus using AirHelp. # Brand positioning AirHelp is presented as a consumer-friendly service that helps airline passengers receive compensation for flight delays. The brand is positioned as an advocate for the customer, stepping in to handle the complexities of dealing with airlines directly. The brand aims to occupy the space of a helpful, reliable intermediary that ensures passengers receive the compensation they are entitled to, promoting a sense of empowerment and ease in navigating the often frustrating process of airline compensation claims. # Product AirHelp is a service that assists airline passengers in claiming compensation for flight delays, cancellations, and overbooking. The service handles the entire claim process, from checking eligibility to dealing with the airline, ensuring passengers receive up to €600 for eligible delays. It is designed for individuals who have experienced flight disruptions and seek to avoid the hassle of directly negotiating with airlines. The ad addresses the purchase barrier of dealing with airlines by offering to handle the entire process, emphasizing the ease and potential financial benefit of using AirHelp. # Visual style The ad uses a platform-native style, mimicking an iPhone Notes app screen. This gives it a lo-fi, authentic feel, as if it were a real conversation or personal note. The typography is simple and clean, typical of the Notes app. The overall effect is designed to be scannable and feel less like a traditional ad, increasing its stop power in the feed. # Hooks Headline: Tired of this? 👆 # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is being denied compensation by airlines for flight delays, as highlighted by the exchange: Airline: "Yeah, we're not paying you compensation... 🙄" You: 🥺 # Value propositions - AirHelp: "Oh, you mean besides up to €600 for the 3-hour delay? 🧐" # Benefits - Check if you're eligible for up to €600 compensation. We'll do the rest. # Call to action None used. # Point of view - Customer: The customer's point of view is shown through the initial frustration of being denied compensation by the airline, highlighting the problem AirHelp solves. - Brand: AirHelp's point of view is shown by offering a solution to the customer's frustration, securing compensation, and handling the entire process. # Storyline - The ad starts by highlighting the frustration of dealing with airlines directly, where the airline refuses to provide compensation, leaving the customer disappointed. This is from the customer's perspective, showing the negative experience they want to avoid. - The ad then transitions to a scenario where AirHelp steps in, securing compensation for the customer, who expresses gratitude. This is from the brand's perspective, showcasing the positive outcome and the value AirHelp provides. - The ad concludes with a call to action, encouraging viewers to check their eligibility for compensation and assuring them that AirHelp will handle the rest. This is from the brand's perspective, reinforcing the ease and convenience of using AirHelp.

# Ad summary This ad promotes AirHelp, a service that helps travelers claim compensation for delayed or canceled flights. The ad features a woman at an airport, looking distressed, followed by a demonstration of how to use the AirHelp website to check for compensation eligibility. The ad concludes with visuals of vacation destinations, implying the positive outcome of using the service. # Brand positioning AirHelp is presented as a consumer-friendly service that empowers travelers to claim compensation for flight disruptions. The brand positions itself as the world's number one for compensation, suggesting expertise and success in this area. The brand aims to occupy the space of a helpful ally for travelers, simplifying the often complex process of claiming airline compensation. The brand's tone is functional and solution-oriented, focusing on ease of use and risk-free service ('no win, no fee'). # Product AirHelp is a service that assists travelers in claiming compensation from airlines for delayed or canceled flights. The service is designed for anyone who has experienced a flight disruption and is unsure how to navigate the compensation process. The ad highlights that checking a flight for eligibility is free and that the service operates on a 'no win, no fee' basis, addressing potential purchase barriers. The ad shows the AirHelp website interface, where users can enter their departure and destination airports to check for compensation. The ad also mentions that users can get up to $650 compensation per passenger, regardless of the ticket price. The ad emphasizes the simplicity and risk-free nature of using AirHelp to potentially receive compensation for flight inconveniences. # Visual style The ad has a hybrid visual style, combining UGC-style footage with polished graphics and screen recordings. The editing style includes quick cuts to maintain a fast pace. The production quality is a mix of casual, handheld shots and professional-looking graphics. The pacing is relatively consistent, with cuts timed to the music. The overall aesthetic is bright and optimistic, contrasting the initial frustration with aspirational travel imagery. # Hooks Text overlay: 00:00–00:02: Was your flight delayed or canceled? Visual: 00:00–00:02: A woman with long brown hair, wearing a black dress and a black backpack, walks through an airport terminal. The background shows other travelers, shops, and signage. The camera follows her from behind. The lighting is bright and artificial. A sign above indicates 'Gates B02-45'. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration and inconvenience of having a flight delayed or canceled. This is signaled by the text overlay 'Was your flight delayed or canceled?' and visually demonstrated by the woman looking upset at the airport. # Value propositions - Claim up to €600 compensation: This connects the potential financial benefit to the service. - It's risk free: no win, no fee: This highlights the value of trying the service without financial risk. - Check your flight for FREE: This emphasizes the ease and accessibility of the service. # Benefits - Potential compensation for flight disruptions - Risk-free service - Easy to check eligibility # Features - Claim compensation for delayed or canceled flights - Check your flight for FREE - Get up to €600 compensation - No win, no fee # Call to action Check your flight for FREE # Point of view - Customer 25% – The ad shows a woman experiencing the frustration of a flight delay, representing the customer's perspective. - Brand 75% – The ad uses text overlays and website demonstrations to communicate the brand's message and service. # Storyline - 00:00–00:02 The ad opens with a woman walking through an airport, suggesting a travel scenario. - 00:00–00:02 The text overlay asks if the viewer's flight was delayed or canceled, immediately addressing a common travel frustration. This is from the brand's perspective, identifying a potential customer. - 00:01–00:03 The text overlay states that viewers can claim up to €600 compensation, presenting a potential benefit. This is from the brand's perspective, offering a solution. - 00:02–00:04 The ad shows a flight information board displaying multiple canceled flights, visually reinforcing the problem of flight disruptions. This is from an objective perspective, showing the reality of air travel. - 00:03–00:05 The text overlay emphasizes that the service is risk-free with 'no win, no fee,' reassuring potential users. This is from the brand's perspective, addressing a potential concern. - 00:04–00:07 The ad shows the woman sitting dejectedly at the airport, visually representing the frustration of a flight delay or cancellation. This is from the customer's perspective, showing the emotional impact of the problem. - 00:05–00:07 The text overlay encourages viewers to check their flight for free, offering a low-commitment first step. This is from the brand's perspective, providing a clear call to action. - 00:07–00:12 The ad transitions to a screen recording of the AirHelp website, demonstrating how to input flight information. This is from the brand's perspective, showing the ease of use of the service. - 00:12–00:15 The ad concludes with aspirational visuals of vacation destinations, implying the positive outcome of receiving compensation and being able to travel. This is from the brand's perspective, showcasing the desired result.

# Ad summary This ad uses a flowchart to inform users whether they are eligible for compensation for a delayed flight. # Brand positioning AirHelp is presented as a consumer-friendly service that helps airline passengers claim compensation for delayed or canceled flights. The brand is positioned as an advocate for travelers, simplifying the often complex process of claiming compensation from airlines. The ad uses a straightforward, informative approach, suggesting that AirHelp is accessible and easy to use, aiming to empower customers to understand their rights and claim what they are owed. # Product AirHelp is a service that assists airline passengers in claiming compensation for flight delays or cancellations. The ad outlines a simple process: if a flight is delayed by more than 3 hours, passengers can consult AirHelp to determine their eligibility for compensation, potentially receiving up to 600€. The ad addresses the barrier of complexity and lack of awareness surrounding passenger rights, positioning AirHelp as a solution that simplifies the compensation process and helps passengers claim what they are entitled to. # Visual style The ad has a clean and simple visual style, using a flowchart design to present information in an easy-to-understand format. The color palette is dominated by blues and whites, creating a sense of trust and reliability. The use of icons and rounded rectangles adds a friendly and approachable feel. The overall design is modern and professional, aiming to convey efficiency and clarity. # Hooks Headline: ¿Con cuánto retraso llegó tu vuelo? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of flight delays and the lack of awareness or complexity in claiming compensation from airlines. The question "¿Con cuánto retraso llegó tu vuelo?" directly taps into the user's experience of flight delays. # Value propositions - If your flight is delayed more than 3 hours, you could be eligible for compensation up to 600€ # Benefits - Simplifies the compensation process - Helps passengers claim what they are entitled to # Features - Assistance in claiming compensation for flight delays or cancellations - Potential compensation of up to 600€ # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, guiding the user through a decision tree and promoting their service. # Storyline - The ad starts by asking the user how delayed their flight was, immediately drawing them in with a relatable question. This is from the brand's perspective, setting the stage for the service they offer. - The ad then presents two options: less than 3 hours of delay or more than 3 hours of delay. This is from the brand's perspective, guiding the user through a decision tree to determine their eligibility. - If the delay is less than 3 hours, the ad informs the user that they are not eligible this time. This is from the brand's perspective, providing a clear and honest answer. - If the delay is more than 3 hours, the ad encourages the user to check their compensation on AirHelp's website, highlighting the potential to receive up to 600€. This is from the brand's perspective, showcasing the value proposition of the service.

# Ad summary This ad uses a screenshot of a note to highlight the frustration of dealing with airlines and positions AirHelp as a solution for obtaining compensation for flight delays. # Brand positioning AirHelp is presented as a consumer-friendly service that empowers individuals to claim compensation from airlines for flight delays. The brand positions itself as an advocate for passengers, stepping in to handle the complexities of compensation claims. By contrasting the airline's dismissive attitude with AirHelp's helpful offer, the brand emphasizes its commitment to securing fair treatment and financial reimbursement for travelers. This positioning appeals to customers seeking a hassle-free solution to airline-related issues, offering a sense of justice and financial recovery. # Product AirHelp is a service that assists airline passengers in claiming compensation for flight delays. The ad highlights that passengers may be eligible for up to £520 in compensation for a 3-hour delay. AirHelp handles the entire process, offering a hassle-free solution for customers who may be frustrated with airlines' reluctance to pay compensation. The service addresses the pain point of dealing with complex claims processes and positions itself as a helpful advocate for passengers seeking fair reimbursement. # Visual style The ad uses a platform-native style, mimicking the appearance of a note on an iPhone's Notes app. This gives it a simple, direct, and relatable feel. The black background with white text is typical of the Notes app, making it easily scannable. The use of emojis adds a touch of informality and emotional expression. The overall design is clean and straightforward, focusing on the text-based conversation to convey the message. # Hooks Headline: Tired of this? pointing down emoji # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is dealing with airlines that refuse to pay compensation for flight delays. The ad highlights this with the quote: "Airline: 'Yeah, we're not paying you compensation...'" followed by a sad face emoji, illustrating the customer's disappointment. # Value propositions - AirHelp offers a hassle-free solution to claim up to £520 compensation for flight delays, saving you time and effort. # Benefits - Hassle-free solution - Financial reimbursement for flight delays # Features - Helps passengers claim compensation for flight delays - Handles the entire claims process - Eligibility for up to £520 compensation # Call to action Check if you're eligible for up to £520 compensation. # Social proof - The ad uses a conversational format where 'You' express gratitude to AirHelp: "Thanks, AirHelp kissing face emoji", implying a positive customer experience. # Point of view - Customer: The initial frustration with the airline is presented from the customer's point of view, highlighting their negative experience. - Brand: AirHelp's offer to help passengers claim compensation is presented from the brand's perspective, showcasing their service as a solution. - Customer: The final expression of gratitude towards AirHelp is presented from the customer's point of view, reinforcing the positive outcome of using the service. # Storyline - The ad starts by highlighting the frustration of dealing with airlines that refuse to pay compensation, setting up a relatable problem for the audience. The message is conveyed from the customer's perspective, showing their negative experience with the airline. - The ad then transitions to offering a solution by introducing AirHelp, which helps passengers claim compensation for flight delays. This is presented from AirHelp's perspective, showcasing their service as a positive alternative to the initial frustrating situation. - The ad concludes by encouraging viewers to check their eligibility for compensation, reinforcing AirHelp's role in simplifying the claims process. This is a call to action from AirHelp, urging potential customers to take the next step and engage with their service.

# Ad summary This ad uses a flow chart to determine if a customer is eligible for flight compensation. # Brand positioning AirHelp is presented as a consumer-friendly service that helps airline passengers receive compensation for delayed or canceled flights. The brand aims to occupy a space in the consumer's mind as an advocate for passenger rights, simplifying the often complex process of claiming compensation from airlines. The brand aligns with values of fairness, transparency, and empowerment, promoting a hassle-free way for customers to receive what they are entitled to. AirHelp pushes against the norm of passengers accepting flight disruptions without seeking recourse, offering a functional solution to a common travel problem. The brand positioning is functional, focusing on simplicity and performance. # Product AirHelp is a service that assists airline passengers in claiming compensation for delayed or canceled flights. It works by assessing the eligibility of a passenger's claim based on the circumstances of the flight disruption. If the flight was delayed by more than 3 hours, the service checks the compensation at airhelp.com and can help the customer get up to €600. The product is for airline passengers who have experienced flight delays or cancellations and are unsure of their rights or how to claim compensation. The ad addresses the purchase barrier of complexity and uncertainty by providing a straightforward way to determine eligibility and pursue a claim. # Visual style The ad has a clean and simple visual style, resembling a flow chart. The production quality is polished, with bright colors and clear typography. The image treatment includes background removal and color grading. The style is platform-native, resembling an infographic or explainer graphic. The typography is large and bold, making it easy to scan and understand the information. # Hooks Headline: When did your flight arrive? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with flight delays and the uncertainty of knowing whether you are entitled to compensation. The ad asks 'When did your flight arrive?' and offers a quick way to check eligibility, implying that many people are unaware of their rights or how to claim compensation. # Value propositions - Easy way to check eligibility for flight compensation - Potential to receive up to €600 for flight delays # Benefits - Potential compensation of up to €600 - Simplified claim process # Features - Assistance in claiming compensation for delayed or canceled flights - Eligibility assessment based on flight circumstances # Call to action Check your compensation at + airhelp.com + # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, guiding the viewer through a decision tree to determine eligibility for flight compensation. # Storyline - The ad starts by asking 'When did your flight arrive?' This question is intended to engage the viewer and determine if they have experienced a flight delay. The brand is asking the question to start the process of determining eligibility for compensation. - The ad presents two options: 'Less than 3 hours late' or 'Over 3 hours late.' These options are intended to categorize the viewer's experience and guide them to the appropriate outcome. The brand is presenting these options to filter out ineligible cases and focus on those who may be entitled to compensation. - If the flight was 'Less than 3 hours late,' the ad states 'Not eligible this time.' This is intended to inform the viewer that they do not qualify for compensation based on the information provided. The brand is delivering this message to set expectations and avoid false hope. - If the flight was 'Over 3 hours late,' the ad states 'Check your compensation at airhelp.com. Get up to €600!' This is intended to encourage the viewer to take action and pursue a claim for compensation. The brand is delivering this message to highlight the potential benefit of using their service.

# Ad summary This ad promotes AirHelp, a service that helps travelers claim compensation for delayed or canceled flights. The ad uses a combination of visuals showing a woman experiencing travel inconveniences and enjoying vacations, along with text overlays highlighting the benefits of using AirHelp. # Brand positioning AirHelp is presented as a consumer-friendly service that empowers travelers to claim compensation for flight disruptions. The brand positions itself as the number one service in the world for flight compensation, emphasizing ease of use and a no-win, no-fee policy. The brand aligns with a lifestyle of carefree travel, suggesting that AirHelp handles the hassles so customers can enjoy their vacations. AirHelp pushes against the norm of travelers accepting flight disruptions without seeking compensation, offering a functional solution to a common problem. # Product AirHelp is a service that assists travelers in claiming compensation for delayed or canceled flights. The service is for anyone who has experienced a flight disruption and wants to pursue compensation from the airline. AirHelp offers a free flight check to determine eligibility and handles the claim process on behalf of the customer. A key USP is the "no win, no fee" policy, meaning customers only pay if AirHelp successfully obtains compensation. The ad shows the AirHelp website on a phone, demonstrating how users can enter their flight details to check for eligibility. The ad addresses the purchase barrier of uncertainty by offering a free check and only charging if compensation is secured, making it a risk-free option for travelers. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style includes quick cuts to maintain a fast pace. The production quality is high, with professional-looking shots and smooth transitions. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:03: Zbor întârziat sau anulat? Solicită până la 600 € cu AirHelp. Text overlay: 00:00–00:03: Zbor întârziat sau anulat? / 00:01–00:03: Solicită până la 600 € cu AirHelp Visual: 00:00–00:01: A first-person view of someone walking through an airport, pulling a beige suitcase with silver handles. The person is wearing bright pink pants and white sandals. The floor is light gray tile. / 00:01–00:03: A woman's hands hold a phone displaying a flight delay notification, along with a passport and boarding pass. The background is a white surface. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the inconvenience and financial loss caused by delayed or canceled flights. The ad directly asks, "Zbor întârziat sau anulat?" (Flight delayed or canceled?), immediately addressing this pain point. # Value propositions - Free flight check to see if you are owed compensation - No win, no fee: You only pay if AirHelp wins your case - Potential compensation of up to €600 for flight disruptions # Benefits - Potential compensation of up to €600 - Risk-free claim process - Hassle-free handling of flight compensation claims # Features - Free flight check - Compensation for delayed or canceled flights - No win, no fee policy # Call to action Verifică zborul GRATIS! (Check your flight for FREE!) # Social proof - Serviciul nr. 1 în lume în materie de despăgubiri (Number 1 service in the world in terms of compensation) # Point of view - Customer 100% – The ad is presented from the perspective of a traveler who could benefit from AirHelp's services, showing their potential frustrations and desired outcomes. # Storyline - 00:00–00:03 The ad opens with a question about flight delays or cancellations, immediately addressing a common travel frustration. - 00:00–00:03 The ad highlights the potential compensation of up to €600 with AirHelp, presenting a clear benefit to the viewer. - 00:03–00:06 The ad assures viewers that they won't pay anything if the claim is unsuccessful, reducing the perceived risk of using the service. - 00:06–00:09 The ad emphasizes the free flight check offered by AirHelp, encouraging viewers to take the first step without any financial commitment. - 00:09–00:14 The ad transitions to visuals of a woman boarding a plane and then enjoying a vacation, implying the positive outcome of using AirHelp. - 00:11–00:14 The ad reinforces AirHelp's position as the number one service for flight compensation, building trust and credibility.

# Ad summary This ad promotes AirHelp, a service that helps travelers claim compensation for delayed or canceled flights. The ad uses a combination of text overlays, website and email screenshots, and visuals of travelers in airports and vacation destinations to convey the ease and benefits of using AirHelp. # Brand positioning AirHelp is presented as the world's number one service for assisting travelers in claiming compensation for delayed or canceled flights. The brand positions itself as a risk-free solution, emphasizing "no win, no fee." AirHelp aims to occupy the space of a consumer advocate, simplifying the often complex and frustrating process of claiming airline compensation. The brand aligns with values of convenience, customer empowerment, and financial recovery for travel disruptions. It pushes against the norm of travelers accepting flight disruptions without seeking rightful compensation, offering a functional and straightforward solution. # Product AirHelp is a service that assists travelers in claiming compensation for delayed or canceled flights. It works by allowing users to check their flight eligibility for free on the AirHelp website. The service operates on a "no win, no fee" basis, meaning users only pay if AirHelp successfully secures compensation. The ad highlights that users can claim up to £520 compensation. The product is for anyone who has experienced a flight delay or cancellation and wants to pursue compensation without the hassle of navigating the legal and administrative processes themselves. The ad addresses the purchase barrier of risk by emphasizing the free check and no-win, no-fee policy, making it a worthwhile option for potentially recovering money from travel disruptions. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid of casual and polished, using natural lighting in airport scenes and vibrant colors in travel destination shots. The editing rhythm is moderately paced, with cuts timed to the music. The overall aesthetic is bright and optimistic, aiming to convey ease and the potential for positive outcomes. # Hooks Spoken: 00:00–00:00: [Upbeat music] Text overlay: 00:00–00:02: Was your flight delayed or canceled? / 00:01–00:02: Claim up to £520 compensation Visual: 00:00–00:01: A medium shot from a low angle shows the interior of an airport terminal with large windows. People are walking in the background. The lighting is bright and natural. / 00:01–00:02: A medium shot shows an airport sign with directions to gates, lounges, and toilets. People are walking in the background. The lighting is bright and artificial. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inconvenience and financial loss caused by flight delays or cancellations. The ad visually represents this with a traveler struggling with luggage and losing a shoe while rushing through the airport. # Value propositions - Risk-free way to claim compensation for flight delays or cancellations - Potential to recover up to £520 # Benefits - Claim up to £520 compensation # Features - Check your flight for FREE - no win, no fee # Call to action Check your flight for FREE # Social proof - The ad displays an email confirming a payout from AirHelp, providing social proof and building trust. # Point of view - Customer 50% – The ad shows a customer using the product and receiving compensation, creating a relatable experience. - Brand 50% – The brand voice is used to present the value proposition and benefits of the service. # Storyline - 00:00–00:01 The ad opens with a question to engage viewers who may have experienced flight disruptions. - 00:01–00:02 The ad highlights the potential compensation amount that can be claimed. - 00:03–00:04 The ad emphasizes the risk-free nature of the service, reinforcing the value proposition. - 00:04–00:05 The ad encourages viewers to check their flight for free, providing a clear call to action. - 00:05–00:07 The ad shows a user interacting with the AirHelp website, demonstrating the ease of use. - 00:07–00:09 The ad displays an email confirming a payout from AirHelp, providing social proof and building trust. - 00:09–00:11 The ad shows a traveler struggling with luggage, visually representing the frustration of travel disruptions. - 00:11–00:14 The ad transitions to aspirational visuals of travel destinations, contrasting the initial frustration with the potential for enjoyable experiences. - 00:13–00:14 The ad reinforces AirHelp's position as the world's number one service for compensation.

# Ad summary This ad informs viewers that they may be entitled to up to €600 in compensation if their flight is delayed over 3 hours, canceled at short notice, or if the airline is at fault. The ad uses a simple, animated style with text overlays and sound effects to highlight these points. # Brand positioning The brand is presented as a helpful service that assists travelers in claiming compensation for flight disruptions. It positions itself as an advocate for passengers' rights, simplifying the process of obtaining financial reimbursement from airlines. The brand aligns with values of fairness, transparency, and customer empowerment, pushing against the often complex and frustrating experiences of dealing with airlines directly. The brand positioning is functional, focusing on the practical benefit of securing compensation for flight inconveniences. # Product The product is a service that helps air passengers claim compensation from airlines for flight delays, cancellations, or other disruptions. It works by assisting customers in navigating the legal and administrative processes required to file a claim, handling the complexities on their behalf. The service is for anyone who has experienced a qualifying flight disruption, such as delays over 3 hours, cancellations at short notice, or incidents where the airline is at fault. The ad highlights that customers could get up to €600 in compensation. The service addresses the purchase barrier of complexity and time investment typically associated with filing such claims, offering a hassle-free solution. The ad conveys that this product is worth trying because it simplifies a potentially difficult and time-consuming process, making it easier for customers to receive the compensation they are entitled to. # Visual style The ad has a clean, simple aesthetic with a light blue background and animated text overlays. The editing style is straightforward, with elements appearing sequentially. The production quality is polished, giving it a professional feel. The pacing is moderate, with elements appearing at a consistent rhythm. The cuts and sound effects are timed to emphasize the key points. # Hooks Text overlay: 00:00–00:07: Did you know you could get up to €600 if... Visual: 00:00–00:01: A light blue background with faint cloud-like patterns. Text appears: "Did you know you could get up to €600 if..." The text is in a simple, sans-serif font. / 00:01–00:03: Three rounded rectangle buttons appear in sequence. The first button has a pink-to-blue gradient and an airplane emoji. The text reads: "Your flight's delayed over 3 hours." The second button has a similar gradient and an hourglass emoji. The text reads: "Your flight's canceled at short notice." The third button has a similar gradient and a pilot emoji. The text reads: "It's the airline's fault." # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inconvenience and financial loss caused by flight delays, cancellations, or airline errors. "Your flight's delayed over 3 hours" signals the frustration of wasted time and disrupted travel plans. # Value propositions - Potential to receive up to €600 in compensation for flight disruptions, providing financial relief and offsetting travel inconveniences. # Benefits - Financial compensation for flight disruptions # Features - Potential compensation of up to €600 - Applies if your flight's delayed over 3 hours - Applies if your flight's canceled at short notice - Applies if it's the airline's fault # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, informing viewers about their potential rights and how the brand can assist them. # Storyline - 00:00–00:01 The ad opens with a question to grab attention. - 00:01–00:05 The ad presents three conditions under which viewers could be entitled to compensation: flight delays over 3 hours, flight cancellations at short notice, and airline fault. - 00:01–00:05 The ad uses check mark sound effects to emphasize each condition.

# Ad summary This ad uses a screenshot of the Notes app to show a conversation between an airline, AirHelp, and the user. The ad highlights the frustration of not receiving compensation from an airline for a delay, and positions AirHelp as the solution to get up to €600 compensation for a 3-hour delay. # Brand positioning AirHelp is presented as a consumer-friendly service that advocates for airline passengers' rights. The brand positions itself as a helpful intermediary that can secure compensation from airlines for flight delays, offering a solution to a common frustration. The brand's tone is helpful and empowering, contrasting with the perceived inflexibility and unhelpfulness of airlines. AirHelp aims to occupy the space of a consumer champion, providing a service that simplifies the process of claiming compensation and ensures passengers receive what they are entitled to. # Product AirHelp is a service that helps airline passengers claim compensation for flight delays and cancellations. The ad highlights that passengers may be eligible for up to €600 compensation for a 3-hour delay. The service works by handling the claim process on behalf of the passenger, removing the hassle and complexity of dealing directly with the airline. The ad addresses the purchase barrier of uncertainty by offering to check eligibility and handle the rest of the process, implying a hassle-free experience. # Visual style The ad uses a platform-native style, mimicking the appearance of a screenshot from the Notes app. This gives the ad a lo-fi, authentic feel, as if it were shared directly from a user's phone. The black background and white text create a high-contrast, easy-to-read visual. The use of emojis adds a touch of personality and relatability. # Hooks Headline: Tired of this? pointing down emoji # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of not receiving compensation from airlines for flight delays, as highlighted by the exchange: Airline: "Yeah, we're not paying you compensation... smiling face emoji" You: sad face emoji # Value propositions - Check if you're eligible for up to €600 compensation. We'll do the rest. # Benefits - Get compensation for flight delays - Hassle-free claim process # Features - Helps claim compensation for flight delays - May be eligible for up to €600 compensation for a 3-hour delay # Call to action Check if you're eligible for up to €600 compensation. We'll do the rest. # Social proof - You: "Thanks, AirHelp kissing face emoji" # Point of view - Customer: The ad uses the customer's point of view to highlight the frustration of not receiving compensation from airlines and the satisfaction of receiving compensation through AirHelp. - Brand: AirHelp uses its point of view to present itself as a helpful service that can secure compensation for flight delays. # Storyline - The ad starts by asking, "Tired of this?" with a pointing hand emoji, immediately grabbing the viewer's attention and suggesting a common frustration. The brand is speaking directly to the customer, highlighting a relatable pain point. - The ad then shows a mock conversation between an airline and the user, where the airline refuses to pay compensation. This is from the customer's perspective, illustrating the problem they face when dealing with airlines directly. - The ad transitions to "Want this instead?" with a pointing hand emoji, signaling a solution. The brand is speaking directly to the customer, offering an alternative scenario. - The ad presents a new conversation where AirHelp steps in and secures up to €600 for the 3-hour delay. This is from AirHelp's perspective, showcasing their service and the positive outcome they can achieve for the customer. - The user then expresses gratitude to AirHelp, reinforcing the value and benefit of the service. This is from the customer's perspective, highlighting the satisfaction of receiving compensation. - The ad concludes with a call to action: "Check if you're eligible for up to €600 compensation. We'll do the rest." This is from AirHelp's perspective, encouraging the viewer to take the next step and use their service.

# Ad summary This ad promotes AirHelp, a service that helps travelers claim compensation for delayed or canceled flights. The ad features a woman at an airport, looking distressed, followed by a demonstration of how to use the AirHelp website to check for compensation eligibility. The ad emphasizes the risk-free nature of the service, stating that users only pay if they win compensation. # Brand positioning AirHelp is presented as a consumer-friendly service that empowers travelers to claim compensation for flight disruptions. The brand positions itself as a global leader in flight compensation, offering a risk-free service where users only pay if they win. The brand aligns with values of convenience, fairness, and consumer rights, pushing against the often complex and frustrating processes of dealing with airlines directly. The brand positioning is functional, focusing on the simplicity and effectiveness of its service in obtaining compensation for flight-related issues. # Product AirHelp is a service that assists travelers in claiming compensation for delayed or canceled flights. The service is for anyone who has experienced a flight disruption and is looking to receive financial compensation from the airline. The ad highlights that users can claim compensation up to $650 per passenger, regardless of the ticket price. A key USP is the "no win, no fee" policy, which addresses the purchase barrier of potential costs if the claim is unsuccessful. The ad shows the AirHelp website interface, demonstrating how users can easily check their flight details to determine eligibility for compensation. The service is presented as a hassle-free way to navigate the complexities of airline compensation claims. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage with polished commercial elements. The editing style includes quick cuts and smooth transitions. The production quality is a mix of casual, handheld shots and professional-looking graphics. The pacing is moderate, with cuts timed to the music beats. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music. # Hooks Spoken: 00:00–00:02 O seu voo foi atrasado ou cancelado? Text overlay: 00:00–00:04 O seu voo foi atrasado ou cancelado? / 00:01–00:04 Reclame compensação até 600 € Visual: 00:00–00:02 A woman with long brown hair, wearing a black jacket and carrying a backpack, walks through an airport terminal. The background shows other travelers, shops, and signage. The camera follows her from behind, with a slight handheld shakiness. The lighting is bright and artificial. A sign above indicates "Gates B02-45". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the inconvenience and financial loss caused by delayed or canceled flights. The ad visually depicts a woman looking distressed at the airport, implying the frustration and disappointment of travel disruptions. # Value propositions - Claim compensation up to $650 per passenger, regardless of the ticket price. - No win, no fee: Only pay if you win compensation. # Benefits - Financial compensation for flight disruptions - Hassle-free claim process - Risk-free service # Features - Claim compensation for delayed or canceled flights - Up to $650 compensation per passenger - No win, no fee # Call to action Verifique os seus voos GRÁTIS # Social proof - None used. # Point of view - Customer 60% – The ad shows a woman experiencing flight delays and frustration, creating a relatable scenario for potential customers. - Brand 40% – The ad presents the AirHelp service and its benefits, positioning the brand as a solution to flight compensation claims. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman walking through an airport, followed by a shot of a flight information display board. The text overlay asks, "O seu voo foi atrasado ou cancelado?" (Was your flight delayed or canceled?). This sets the stage by identifying a common travel frustration and directly addressing the viewer's potential experience. - 00:02–00:04 00:02–00:04 The text overlay changes to "Reclame compensação até 600 €" (Claim compensation up to 600 €). This introduces the potential benefit of using the service, offering a solution to the problem presented in the previous scene. - 00:04–00:07 00:04–00:07 The scene shifts to the woman sitting dejectedly on a bench at the airport, with the text overlay stating, "Isento de risco: se não ganhar, não paga" (Risk-free: if you don't win, you don't pay) and "Verifique os seus voos GRÁTIS" (Check your flights for FREE). This emphasizes the risk-free nature of the service and encourages viewers to check their eligibility. - 00:07–00:11 00:07–00:11 The ad transitions to a screen recording of the AirHelp website, showing the process of entering flight details to check for compensation. This provides a practical demonstration of how the service works and highlights its ease of use. - 00:11–00:14 00:11–00:14 The ad concludes with scenic shots of an airplane wing against a sunset and a tropical beach, accompanied by the AirHelp logo and the text overlay "Líder mundial de compensações" (World leader in compensation). This reinforces the brand's credibility and positions it as a reliable solution for flight compensation claims.

# Ad summary This ad promotes AirHelp, a service that helps travelers claim compensation for delayed or canceled flights. The ad features a woman at an airport, looking distressed, followed by a demonstration of how to use the AirHelp website to check for eligibility. It highlights the service's 'no win, no fee' policy and positions AirHelp as the number one service for flight compensation. # Brand positioning AirHelp is presented as a consumer-friendly service that empowers travelers to claim compensation for flight disruptions. The brand positions itself as the number one service in the world for flight compensation, emphasizing ease of use and a 'no win, no fee' policy. This approach suggests a brand that is accessible, reliable, and focused on advocating for the rights of air passengers, pushing against the often complex and frustrating norms of dealing with airlines directly. # Product AirHelp is a service that assists air passengers in claiming compensation from airlines for delayed or canceled flights. The service is designed for anyone who has experienced a flight disruption and is unsure of their rights or how to navigate the claims process. The ad highlights that users can check their flight for free and that AirHelp operates on a 'no win, no fee' basis, meaning customers only pay if their claim is successful. The ad shows the AirHelp website interface, where users can enter their departure and destination airports to check their eligibility for compensation. The ad aims to remove the barriers of complexity and financial risk associated with pursuing compensation claims, making it easier for travelers to receive what they are entitled to. # Visual style The ad has a mixed aesthetic, combining a UGC feel with polished commercial elements. The initial scenes of the woman in the airport have a natural, slightly shaky camera style, while the later shots of the website and travel destinations are more polished. The editing rhythm is quick, with cuts timed to the music, creating a sense of urgency and dynamism. The overall production quality is a hybrid, aiming to balance authenticity with a professional presentation. # Hooks Spoken: 00:04–00:06 Dacă n-avem câștig de cauză cu solicitarea, nu plătești un ban. Text overlay: 00:04–00:06 Dacă n-avem câștig de cauză cu solicitarea, nu plătești un ban. Visual: 00:04–00:07: The woman from the first shot is now sitting on a row of gray airport chairs. She is wearing a black jacket and pants. She puts her head in her hands, looking upset. Her black backpack is on the floor next to her. The background is a light-colored wall with horizontal wood-look panels. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the stress and disappointment of having a delayed or canceled flight, leaving travelers stranded and uncertain about their rights. # Value propositions - Risk-free compensation claims: 'If we don't win the case, you don't pay a penny,' highlighting the 'no win, no fee' policy. - Free flight check: 'Check your flight for free,' removing the initial barrier to using the service. # Benefits - Claim up to 600 € with AirHelp - If we don't win the case, you don't pay a penny. # Features - Check your flight for free - No win, no fee # Call to action None used. # Point of view - Customer 80% – The ad primarily shows the experience of a traveler facing flight disruptions, creating empathy and relatability. - Brand 20% – The AirHelp logo and website interface are shown, presenting the brand as a solution to the traveler's problem. # Storyline - 00:00–00:02 A woman walks through an airport, suggesting a journey or travel scenario. - 00:02–00:04 The ad transitions to a shot of an airport departure board displaying flight information, including cancellations, reinforcing the theme of potential travel disruptions. - 00:04–00:07 The scene shifts to the woman sitting dejectedly on a bench in the airport, conveying a sense of frustration and disappointment due to travel issues. - 00:07–00:12 The ad cuts to a screen recording of the AirHelp website, demonstrating how to input flight details to check for compensation eligibility. This provides a practical solution to the problem presented earlier. - 00:12–00:15 The ad concludes with scenic shots of travel destinations, accompanied by the AirHelp logo and a claim that it is the number one service for flight compensation, reinforcing the brand's value proposition and desired outcome of successful travel.

# Ad summary This ad promotes AirHelp, a service that helps airline passengers claim compensation for delayed or canceled flights. The ad features a man explaining that according to European law, passengers may be entitled to up to €600 if their flight was delayed or canceled in the past three years and they arrived at their destination more than three hours late. He notes that most people don't bother claiming because it's confusing and time-consuming, but AirHelp makes it easy and handles everything. The ad emphasizes that AirHelp only gets paid if the customer gets paid, and if not, it's free. The ad ends with a call to action to check eligibility at AirHelp.com. # Brand positioning AirHelp is presented as a consumer-friendly service that simplifies the process of claiming compensation for delayed or canceled flights. The brand positions itself as an advocate for passengers, helping them navigate the complexities of airline compensation claims. AirHelp aims to occupy the space of a hassle-free solution, contrasting with the perceived difficulty and time investment typically associated with such claims. The brand aligns with values of convenience, fairness, and empowerment, promoting a lifestyle where consumers are aware of their rights and can easily exercise them. AirHelp pushes against the norm of passengers accepting flight disruptions without seeking compensation, offering a functional solution that is also emotionally appealing by reducing stress and frustration. # Product AirHelp is a service that assists airline passengers in claiming compensation for delayed or canceled flights. It simplifies the process of filing claims, which is typically confusing and time-consuming. The service is for anyone who has experienced a flight delay or cancellation in the past three years and arrived at their destination more than three hours late. AirHelp handles all the necessary steps to claim compensation, making it easy for users. A key USP is that AirHelp only gets paid if the customer receives compensation; if the claim is unsuccessful, the service is free. This addresses the purchase barrier of potential costs and risks associated with pursuing a claim. The ad encourages viewers to check their eligibility on AirHelp.com, emphasizing the ease and risk-free nature of the service. # Visual style The ad has a clean and modern aesthetic with a focus on clear communication. The editing style is straightforward with static shots and minimal transitions. The production quality is polished, giving it a professional feel. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. The use of emojis and simple graphics adds a touch of informality and helps to illustrate the points being made. # Hooks Spoken: 00:00–00:02 Airlines really don't want you to hear this. Text overlay: 00:00–00:01 AIRLINES Visual: 00:00–00:01 A man with light skin, light eyes, and reddish-blond hair pulled back in a bun stands in front of a black brick wall with a colorful painting of a monkey on it. He wears a light beige t-shirt and a smartwatch on his left wrist. He is centered in the frame and smiles as he speaks. A cartoon airplane graphic is superimposed over his torso. / 00:01–00:02 The cartoon airplane graphic changes to include a "TO" on the tail. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of dealing with complicated and time-consuming claims processes for flight delays or cancellations. "Now, most people never bother claiming. It's confusing and time-consuming." # Value propositions - Hassle-free solution for claiming flight compensation - Risk-free service: only pay if you get paid - Easy and convenient: check eligibility in under a minute # Benefits - Simplifies the process of filing claims - Saves time and effort - Reduces stress and frustration - Potential to receive up to €600 in compensation # Features - Assists in claiming compensation for delayed or canceled flights - Handles all the necessary steps to claim compensation - Risk-free service: only gets paid if the customer receives compensation # Call to action Check if you're eligible now in under a minute at AirHelp.com. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with a presenter explaining the benefits of using AirHelp. # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces the topic by stating that airlines don't want you to hear this. This is intended to pique the viewer's interest and create a sense of insider knowledge. The story is told from the presenter's perspective, who is positioned as an advocate for the viewer. The tone is conspiratorial and attention-grabbing. - 00:02–00:10 00:02–00:10 The presenter explains that according to European law, if your flight was delayed or canceled in the past three years and you arrived at your destination more than three hours late, you could be owed up to €600. This provides factual information about potential compensation. The story is told from the presenter's perspective, who is positioned as an expert. The tone is informative and empowering. - 00:11–00:14 00:11–00:14 The presenter notes that most people never bother claiming because it's confusing and time-consuming. This highlights the problem that AirHelp solves. The story is told from the presenter's perspective, who is positioned as empathetic to the viewer's frustrations. The tone is understanding and relatable. - 00:15–00:17 00:15–00:17 The presenter introduces AirHelp as the solution, stating that it makes it insanely easy and handles everything for you. This positions AirHelp as a convenient and hassle-free service. The story is told from the presenter's perspective, who is positioned as a helpful guide. The tone is enthusiastic and reassuring. - 00:19–00:21 00:19–00:21 The presenter emphasizes that the best part is that you've got nothing to lose. This highlights the risk-free nature of the service. The story is told from the presenter's perspective, who is positioned as a trustworthy advisor. The tone is confident and persuasive. - 00:22–00:25 00:22–00:25 The presenter explains that AirHelp only gets paid if you get paid, and if not, it's all free. This reinforces the risk-free nature of the service and builds trust. The story is told from the presenter's perspective, who is positioned as transparent and fair. The tone is reassuring and convincing. - 00:25–00:28 00:25–00:28 The presenter encourages viewers to check if they're eligible now in under a minute at AirHelp.com. This provides a clear call to action. The story is told from the presenter's perspective, who is positioned as a helpful guide. The tone is encouraging and direct.