How Wrinkles Schminkles Advertises on Meta

# Ad summary The ad features multiple women discussing and demonstrating the Wrinkles Schminkles brand wrinkle patches. The women apply the patches to different areas of their faces, including the forehead and around the eyes, and share their experiences with the product. # Brand positioning Wrinkles Schminkles is presented as a brand offering non-invasive, non-toxic, and affordable wrinkle-smoothing patches as an alternative or supplement to Botox. The brand positions itself as a game-changer, providing smooth results without needles and working while you sleep. The brand aligns with a lifestyle that values skincare and anti-aging solutions, pushing against the high cost and invasiveness of traditional cosmetic procedures like Botox. The brand positioning is both functional (providing smooth results) and emotional (offering a sense of confidence and affordability). # Product Wrinkles Schminkles offers wrinkle-smoothing patches designed to reduce the appearance of wrinkles. The patches are made of silicone and are applied to the skin, targeting areas such as the forehead, eleven lines, and around the eyes. The product is for individuals seeking a non-invasive, non-toxic, and affordable alternative to Botox. The patches are priced at £30 and are said to save hundreds of dollars between Botox appointments. They are designed to be worn overnight, working while you sleep. The product addresses the high cost and invasiveness of Botox, offering a convenient and accessible solution for wrinkle reduction. The ad emphasizes that the patches provide smooth results without needles, making them a desirable option for those seeking a less aggressive approach to skincare. # Visual style The ad has a UGC feel, with each woman filming in her own home. The editing style consists of quick cuts between different women and close-ups of the product being applied. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: I started combining small amounts of Botox Text overlay: Cut your botox bill in half! (Circle) / This £30 wrinkle patch will save you hundreds of $$$ between botox appointments / I started combining small amounts of Botox Visual: 00:00–00:03: A woman with curly hair and glasses sits on a bed in front of a pink wall with a green leaf pattern. She wears a white top and speaks directly to the camera, gesturing with her hands. A purple circle with the text "Cut your botox bill in half!" is in the upper left corner. Text at the bottom reads, "This £30 wrinkle patch will save you hundreds of $$$ between botox appointments" and "I started combining small amounts of Botox". # Funnel stage Consideration # Pain points The ad addresses the high cost and invasive nature of Botox treatments. The woman states, "full disclosure have had Botox a couple of times but it's really expensive and I can't have it every three to four months." # Value propositions - Cut your botox bill in half! - This £30 wrinkle patch will save you hundreds of $$$ between botox appointments - Smooth results without needles - Non-invasive, non-toxic, and super affordable # Benefits - Save hundreds of $$$ between botox appointments - Smooth results without needles - Affordable - Plumper skin # Features - £30 wrinkle patch - Silicone patches - Non-invasive - Non-toxic - Work while you sleep # Call to action None used. # Social proof - "and honestly it's been a complete game changer" – Female 1 (Customer) - "which will give me the smooth results I'm after minus the needles" – Female 2 (Customer) - "I definitely feel like plumper I can't believe that honestly and that's with one use" – Female 3 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of customers sharing their experiences with the product. # Storyline - 00:00–00:08 A woman introduces silicone patches from Wrinkle Schminkles, claiming they are a game-changer. - 00:08–00:15 Another woman introduces wrinkle-smoothing patches from Wrinkle Schminkles, stating they provide smooth results without needles. - 00:15–00:26 A woman points to her wrinkles and states that they are a problem for her. She discloses that she has had Botox but it is expensive. - 00:26–00:33 A woman applies a patch to her forehead and states that the patches are non-invasive, non-toxic, super affordable, and work while you sleep. - 00:33–00:40 A woman states that she gets Botox in her eleven lines and uses the forehead patch to soften the lines across her brows. - 00:40–00:44 A woman applies patches to her face and states that the combo gives her the best of both worlds. - 00:44–00:52 A woman applies a patch under her eye and states that she feels plumper and can't believe the results after one use.

# Ad summary A woman shares her experience using neck wrinkle patches, expressing surprise at their effectiveness compared to creams. She highlights the ease of use and visible results. # Brand positioning The brand is presented as an innovative solution in the skincare market, specifically targeting neck wrinkles. It positions itself as a provider of effective alternatives to traditional creams, emphasizing ease of use and visible results. The brand aligns with a lifestyle focused on accessible and efficient beauty solutions, pushing against the norm of complex skincare routines. The brand positioning is functional, focusing on performance and simplicity. # Product The product is neck wrinkle patches designed to smooth neck lines. These patches are presented as an alternative to creams, offering an easier and more effective solution. The product is for individuals concerned about neck wrinkles and seeking a simple, non-invasive treatment. The ad highlights the ease of use and visible results, addressing the purchase barrier of skepticism towards new skincare products. The patches are portrayed as a convenient and efficient way to achieve smoother neck skin. # Visual style The ad has a UGC feel, with natural lighting and a simple, unedited style. The editing is minimal, with static shots and smooth transitions. The production quality is casual, supporting the tone of an authentic customer testimonial. The pacing is consistent, with a moderate rhythm. # Hooks Spoken: If you told me 10 years ago that a neck wrinkle patches - and not another cream - would smooth my neck lines, I'd have thought you'd lost the plot. Text overlay: If you told me 10 years ago that a neck wrinkle patches - and not another cream - would smooth my neck lines, I'd have thought you'd lost the plot. (Caption) Visual: 00:00–00:03: A close-up shot of a woman with blonde hair wearing a pink floral robe. She is indoors, with a plant visible in the background. She is looking directly at the camera and talking. The camera is stationary, and the lighting is natural. / 00:03–00:07: The same shot of the woman as she continues to talk. The camera remains stationary, and the lighting is consistent. # Funnel stage Middle of funnel (Consideration) # Pain points Skepticism towards new skincare products and the ineffectiveness of traditional creams for neck wrinkles. "If you told me 10 years ago that a neck wrinkle patches - and not another cream - would smooth my neck lines, I'd have thought you'd lost the plot." # Value propositions - Neck wrinkle patches, not another cream, would smooth my neck lines - They're so easy to use - And the results are amazing # Benefits - Smooth neck lines - Amazing results # Features - Neck wrinkle patches - Easy to use # Call to action None used. # Social proof - "If you told me 10 years ago that a neck wrinkle patches - and not another cream - would smooth my neck lines, I'd have thought you'd lost the plot." – Female 1 (Customer) - "They're so easy to use" – Female 1 (Customer) - "And the results are amazing" – Female 1 (Customer) - "I highly recommend them." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 The woman begins by expressing her initial skepticism about neck wrinkle patches. - 00:03–00:07 She shares that she would have doubted the effectiveness of patches over creams. - 00:07–00:10 She then shows herself applying the neck wrinkle patches. - 00:10–00:13 She emphasizes how easy the patches are to use. - 00:13–00:16 She highlights the visible results she has achieved. - 00:16–00:19 She concludes by expressing her satisfaction and recommending the product.

# Ad summary This ad demonstrates how to use the Peace Out overnight retinol patches. The ad shows a woman applying the patches to her face before bed and then removing them in the morning. # Brand positioning Peace Out is presented as a brand focused on providing simple and effective skincare solutions for overnight use. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-use skincare products that deliver visible results while you sleep. The brand aligns with a lifestyle that values convenience and efficiency in skincare. The brand positioning is functional, emphasizing the simplicity and effectiveness of its products. # Product The featured product is the Peace Out overnight retinol patches. These patches are designed to be applied to the face before bed and left on overnight. The patches are for anyone looking to improve their skin's texture and appearance while they sleep. The patches contain retinol, which helps to smooth the skin. The USP is the convenience of overnight use and the visible results after just one night. The ad addresses the purchase barrier of time commitment by offering a solution that fits into a busy lifestyle. # Visual style The ad has a polished UGC feel with bright, natural lighting. The editing style includes quick cuts to showcase the application and removal of the patches. The pacing is consistent, with cuts timed to the upbeat music. # Hooks Spoken: 00:00–00:03: [Sarcastic] Oh, don't be ridiculous, Andrea. Everybody wants this. Text overlay: 00:00–00:03 LOADING overnight SMOOTH skin ✨ / 00:00–00:02 1- Cleanse & prep Visual: 00:00–00:01: A woman with shoulder-length dark hair, wearing a blue and white striped shirt and gold hoop earrings, holds a white tube with black text in her hands. She is in a brightly lit bathroom with white walls and a shower rack in the background. Text overlay: "LOADING overnight SMOOTH skin" with a sparkle emoji. Below, "1- Cleanse & prep". / 00:01–00:02: The woman uses a light green towel to wash her face. The background remains the same. Text overlay: "1- Cleanse & prep". / 00:02–00:03: The woman applies a clear patch to her forehead. The background remains the same. Text overlay: "2 - Patch & snooze". # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is the desire for smooth skin and the need for a convenient solution that fits into a busy lifestyle. "LOADING overnight SMOOTH skin ✨" # Value propositions - Overnight retinol patches for smooth skin # Benefits - Smooth skin # Features - Overnight use - Retinol patches # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the use of the product. # Storyline - 00:00–00:01 The ad begins with a woman holding a tube of cleanser and preparing to wash her face. - 00:01–00:02 She cleanses her face with a towel. - 00:02–00:06 The woman applies the Peace Out retinol patches to her face. - 00:06–00:08 The woman goes to sleep with the patches on. - 00:08–00:12 The woman wakes up and removes the patches.

# Ad summary This ad features a woman applying neck wrinkle patches. She expresses her initial skepticism about the product and then demonstrates how to apply them. # Brand positioning The brand is presented as a solution for neck wrinkles that challenges traditional creams. It positions itself as a modern, effective alternative, appealing to those who are skeptical of conventional beauty products. The brand aligns with a tone of playful defiance and self-acceptance, pushing against the norms of the beauty industry by embracing a more candid and humorous approach to aging. # Product The product is a neck wrinkle patch designed to smooth neck lines. The ad highlights that it is an alternative to creams. The patches are shown being applied directly to the neck. The ad addresses the skepticism around beauty products by presenting the patches as a surprising and effective solution. # Visual style The ad has a UGC feel, with a casual and unfiltered aesthetic. The editing is simple, with static shots and minimal transitions. The production quality is low-fi, which supports the tone of authenticity and relatability. The pacing is consistent, with a conversational rhythm. # Hooks Spoken: 00:00–00:01 If you told me 10 years ago that a neck wrinkle patches - and not another cream - would smooth my neck lines, I'd have thought you'd lost the plot. Text overlay: 00:00–00:01 If you told me 10 years ago that a neck wrinkle patches - and not another cream - would smooth my neck lines, I'd have thought you'd lost the plot. Visual: 00:00–00:01 The shot is a close-up of a woman with short white hair, wearing a black and white patterned robe. She is standing in front of a gray wall. She is looking directly at the camera and talking. # Funnel stage Consideration # Pain points The frustration of neck wrinkles and the ineffectiveness of traditional creams. # Value propositions - Alternative to creams for smoothing neck lines # Benefits - Smooth neck lines # Features - Neck wrinkle patches # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a woman sharing her experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The woman begins by stating that if someone had told her 10 years ago that neck wrinkle patches, not another cream, would smooth her neck lines, she would have thought they were crazy. - 00:01–00:07 00:01–00:07 She then says, "Do you know what I say? F*ck them!" while holding up a neck wrinkle patch. She applies the patch to her neck, emphasizing her defiance of traditional beauty standards. - 00:07–00:16 00:07–00:16 She adjusts her hair and continues to apply the patch, reinforcing the message that she doesn't care about traditional beauty advice.

# Ad summary This ad promotes Wrinkles Schminkles wrinkle patches, highlighting their quick results, endorsement by plastic surgeons and dermatologists, and appearance on Shark Tank. It features diverse women and emphasizes the non-surgical, non-invasive nature of the patches for at-home wrinkle treatment. # Brand positioning Wrinkles Schminkles presents itself as a modern, accessible solution for wrinkle treatment, endorsed by professionals and validated by its appearance on Shark Tank. The brand positions itself against surgical interventions, offering a non-invasive, at-home treatment option. It communicates a blend of functional benefits (reducing wrinkles) with emotional reassurance (confidence in appearance) appealing to consumers seeking effective and convenient skincare solutions. # Product Wrinkles Schminkles offers reusable wrinkle patches designed to treat wrinkles at home. These medical-grade silicone patches are non-surgical and non-invasive, endorsed by plastic surgeons and dermatologists. The patches work by keeping the skin taut overnight, preventing creasing and wrinkling. The medical-grade silicone promotes blood flow to the skin's surface, stimulating collagen production. According to the ad, results are visible the very first night of use. The ad shows and mentions wrinkle patches for the chest, eyes, mouth and lips, and forehead. # Visual style The ad blends UGC-style footage with polished commercial elements and clips from Shark Tank. Editing includes quick cuts and smooth transitions. The color palette is soft and clean. Pacing is consistent, creating an informative and engaging experience. The visuals are timed to align with the voiceover and music beats. # Hooks Spoken: 00:16–00:23 And we are non surgical, non invasive method of treating wrinkles at home, endorsed by plastic surgeons and dermatologists globally. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of visible wrinkles and the desire for a non-surgical, convenient solution. "This $29.95 wrinkle patch made my chest crinkles disappear" # Value propositions - Cost-Effective: $29.95 for a wrinkle patch that delivers noticeable results. - Convenient: At-home treatment eliminates the need for clinical procedures. - Professional Validation: Endorsement by surgeons and dermatologists adds credibility and trustworthiness. - Immediate Results: Seeing improvements after just one night provides instant gratification and encourages continued use. # Benefits - Made my chest crinkles disappear - Treating wrinkles at home - Endorsed by plastic surgeons and dermatologists globally - Keeps the skin taut so the skin can't crease or wrinkle while you sleep - Brings blood flow to the surface of the skin which is what can stimulate collagen - You get a result the very first night you use it # Features - Reusable wrinkle patch - Medical grade silicone - Non-surgical - Non-invasive # Call to action SHOP NOW # Social proof - "Wow!" – Shark 1 - "Well done" – Shark 2 - “I'm absolutely floored!” – Female 3 (Customer) # Point of view - Customer 25% – A customer shows the product and how it worked for her. - Brand 50% – The brand is speaking through product descriptions and clips of the brand pitching to the sharks on Shark Tank. - Expert 25% – Experts from Shark Tank and a woman dermatologist endorses the product. # Storyline - 00:00–00:09 A woman in a floral robe opens a Wrinkles Schminkles chest wrinkle patch. She removes the patch from the packaging and displays it to the camera, emphasizing its use for chest wrinkles. - 00:10–00:12 A variety of Wrinkles Schminkles patches are shown, including patches for the chest, eyes, and mouth & lips. This expands the product line beyond just the chest patch from the prior moment. - 00:12–00:13 Text overlay on a white background appears stating "That made the sharks say..." hinting at the product's success and recognition. - 00:13–00:16 Footage from Shark Tank shows two of the Sharks reacting positively to the Wrinkles Schminkles pitch. This visually provides social proof from a credible source. - 00:16–00:20 A woman demonstrates how to apply the patch. The speaker details how the product is a non-surgical and non-invasive method of treating wrinkles at home. - 00:20–00:23 The speaker on Shark Tank continues to say that the product is endorsed by plastic surgeons and dermatologists globally, showing expert validation. - 00:23–00:28 A woman explains that the way the product works is that it keeps the skin taut so that it cannot crease or wrinkle while you sleep. - 00:28–00:34 An animation shows how the medical grade silicone brings blood flow to the surface of the skin, stimulating collagen. - 00:34–00:35 A Shark asks how quickly the product works, emphasizing the consumer's desire for fast results. - 00:36–00:38 The presenter responds that you will get results the very first night you use it, highlighting the immediate gratification. - 00:38–00:40 A Shark exclaims "AHHH!" as if impressed. - 00:40–00:42 The brand name appears with a call to action to Get Patching Today!

# Ad summary This ad promotes Wrinkles Schminkles, a brand offering silicone patches designed to treat wrinkles overnight. The ad features a woman applying the patches to her forehead, followed by testimonials from Shark Tank and other women. It highlights the use of medical-grade silicone and emphasizes the product's ability to deliver real results without filters or Photoshop. # Brand positioning Wrinkles Schminkles positions itself as a science-backed skincare solution for treating wrinkles without resorting to invasive procedures like Botox or fillers. The brand aligns with a lifestyle that values effective, non-surgical skincare. It pushes against the norm of expensive or complicated anti-aging treatments by offering a simple, at-home solution. The brand positioning is both functional, emphasizing the scientifically proven benefits of medical-grade silicone, and emotional, offering a sense of confidence and satisfaction with visible results. # Product Wrinkles Schminkles offers a range of silicone patches designed to treat wrinkles overnight. The patches are made from medical-grade silicone, which is scientifically proven to heal and correct scarring on the skin. The product is for anyone looking for a non-invasive solution to reduce wrinkles. The patches are applied to the skin before sleep and removed in the morning. The ad addresses the purchase barrier of skepticism by highlighting the product's appearance on Shark Tank and emphasizing that the results are real, without the use of filters or Photoshop. The ad showcases forehead wrinkle patches, chest wrinkle patches, and eye wrinkle patches. # Visual style The ad has a polished, commercial aesthetic with a mix of UGC-style shots and professionally lit studio footage. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, blending UGC authenticity with commercial polish. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-executed, enhancing the overall impact of the ad. # Hooks Spoken: 00:00–00:06 When people assume I've had Botox & fillers but I'm just wearing my Wrinkles Schminkles Text overlay: 00:00–00:06 When people assume I've had Botox & fillers but I'm just wearing my Wrinkles Schminkles Visual: 00:00–00:06 A woman with dark hair and a light complexion lies on a gray textured surface, possibly a couch or bed. She wears a light green tank top. She holds a clear, curved plastic sheet in front of her face, moving it to show her forehead. The camera is positioned directly above her in a selfie-style framing. The lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wrinkles and the desire for a non-invasive solution. The woman in the opening scene states, "When people assume I've had Botox & fillers but I'm just wearing my Wrinkles Schminkles," highlighting the desire to achieve a youthful appearance without resorting to invasive procedures. # Value propositions - Alternative to Botox & fillers - Real results without photoshop or filters - Skincare that sticks # Benefits - Heal and correct scarring on the skin - Treat wrinkles literally overnight while you sleep # Features - Medical Grade Silicone - Silicone Patches # Call to action Get patching today # Social proof - "Wow!" – Male 1 (Shark Tank Investor) - "Well done" – Male 2 (Shark Tank Investor) # Point of view - Customer 40% – The ad features a woman demonstrating the product and another reacting to the results, conveying the customer's perspective. - Brand 50% – The ad includes voiceovers and text overlays that highlight the product's features and benefits, representing the brand's official voice. - Expert 10% – The ad includes clips from Shark Tank investors, providing expert validation of the product. # Storyline - 00:00–00:06 00:00–00:06 A woman lies down and holds up a Wrinkles Schminkles forehead patch. She positions the patch on her forehead to demonstrate how it is applied. The message is that this product is an alternative to Botox and fillers. The perspective is from the woman using the product, conveyed through a selfie-style camera angle and casual tone. The tone is informative and relatable, aiming to connect with viewers who are seeking non-invasive wrinkle solutions. - 00:06–00:09 00:06–00:09 Clips from Shark Tank show investors saying "Wow!" and "Well done." This conveys that the product is impressive and has received positive feedback from credible sources. The perspective is from an external source, adding credibility and social proof. The tone is enthusiastic and supportive, reinforcing the product's value. - 00:09–00:12 00:09–00:12 A model poses in front of a white wall. Text overlay introduces the product as the "TikTok-Viral Wrinkle Patch." This highlights the product's popularity and trendiness. The perspective is from the brand, aiming to capture attention and generate interest. The tone is modern and appealing, targeting a younger, social media-savvy audience. - 00:12–00:17 00:12–00:17 A group of women pose together, followed by close-ups of a woman holding the product packaging and applying a patch to her chest. A voiceover states, "Medical Grade Silicone is proven scientifically to heal and correct scarring on the skin." This provides a scientific basis for the product's effectiveness. The perspective is from the brand, emphasizing the product's key ingredient and its benefits. The tone is informative and reassuring, building trust through scientific evidence. - 00:17–00:25 00:17–00:25 A woman applies a forehead patch, followed by a before-and-after shot of a woman's forehead with wrinkles. A voiceover states, "At Wrinkles Schminkles, we've harnessed that exact same science to create a range of Silicone Patches that treat wrinkles literally overnight while you sleep." This reinforces the product's scientific foundation and highlights its overnight effectiveness. The perspective is from the brand, showcasing the product's application and results. The tone is confident and promising, encouraging viewers to try the product. - 00:25–00:31 00:25–00:31 Close-ups show hands peeling and applying a patch, followed by a woman removing a patch and reacting with surprise. Text overlays state, "Simply peel. Patch. ...and reveal." This demonstrates the ease of use and the potential for visible results. The perspective is from the customer, showing the product's application and the user's reaction. The tone is simple and exciting, emphasizing the ease and effectiveness of the product. - 00:31–00:35 00:31–00:35 Two women pose together, and a text overlay states, "Get patching today." The brand logo appears with the tagline "Skincare that sticks." This provides a call to action and reinforces the brand's identity. The perspective is from the brand, encouraging immediate purchase and reinforcing brand recognition. The tone is inviting and direct, prompting viewers to take action.

# Ad summary This ad promotes Wrinkles Schminkles wrinkle patches as a non-invasive alternative to Botox. Several women demonstrate the application of the patches to different areas of the face and chest, highlighting their reusability and effectiveness in smoothing lines and wrinkles. # Brand positioning Wrinkles Schminkles is presented as a skincare brand that offers non-invasive solutions to combat wrinkles and fine lines. The brand positions itself as an alternative to more invasive procedures like Botox, appealing to consumers who prefer a gentler approach to skincare. The brand emphasizes the use of medical-grade silicone in its patches, highlighting their commitment to quality and effectiveness. The brand aligns with a lifestyle that values skincare and self-care without resorting to drastic measures, promoting a functional and accessible approach to anti-aging. # Product Wrinkles Schminkles offers reusable silicone patches designed to smooth lines and wrinkles. These patches are made of 100% medical-grade silicone and are custom-designed to target areas most prone to wrinkles, such as the forehead, eyes, and chest. The patches work by refining the skin's texture, boosting hydration and collagen, and improving fine lines in a matter of hours. A key selling point is their reusability, with each patch lasting for 15-20 uses. The patches are presented as a fast-acting, non-invasive alternative to Botox, addressing the purchase barrier of invasive skin procedures. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is a hybrid of polished commercial and user-generated content, which supports the intended tone of authenticity and accessibility. The editing style includes quick cuts and static shots, with smooth transitions. The pacing is consistent throughout the ad, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 If you're looking for a non-invasive alternative to Botox, Text overlay: 00:00–01:01 Botox Appointment $900 Wrinkle Patches $44 / 00:00–01:04 The viral wrinkle patch product people are using instead of botox Visual: 00:00–00:02 A woman's hands hold two packages of Wrinkles Schminkles patches against a white background. The packages are blue and white, with text indicating they are 'Forehead Wrinkle Patches' and 'Eye Wrinkle Patches'. A text overlay reads 'Botox Appointment $900 Wrinkle Patches $44'. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to reduce wrinkles and fine lines without undergoing invasive procedures like Botox, which can be costly and involve needles. # Value propositions - Non-invasive alternative to Botox (addresses fear of needles/surgery) - Reusable patches (15-20 uses) for amazing bang for your buck (cost savings) # Benefits - Smooth lines and wrinkles in a matter of hours - Refine skin's texture - Boost hydration and collagen - Improve fine lines - Non-invasive alternative to Botox # Features - 100% medical grade silicone - Reusable (15-20 uses) - Custom designed to target areas most prone to wrinkles # Call to action Go and cancel your Botox appointment and get these patches. # Social proof - "I was staring at myself in disbelief because I always have little crow's feet on the side of my eyes. They were nowhere to be seen" – Female 1 (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of customers who are using and reviewing the product. - Brand 20% – The brand's official voice is present through product claims and demonstrations. # Storyline - 00:00–00:02 The ad opens by presenting Wrinkles Schminkles as a non-invasive alternative to Botox, immediately positioning the product as a solution for those seeking wrinkle reduction without invasive procedures. - 00:02–00:09 A woman shares that she has found 100% medical-grade silicone patches that are clinically proven to smooth lines and wrinkles in a matter of hours, setting up a product demo. - 00:09–00:10 The woman applies the patches to her forehead, demonstrating the product's ease of use and immediate application. - 00:10–00:15 Another woman expresses her surprise at finding these patches instead of needing Botox, framing the product as a convenient alternative. - 00:15–00:18 A woman states that she gets rid of wrinkles with non-invasive skin procedures, introducing the brand and its benefits. - 00:18–00:25 The woman highlights that the patches are reusable silicone patches that refine skin texture, boost hydration and collagen, and improve fine lines, emphasizing the product's key features. - 00:25–00:30 The woman applies the forehead patch, showing how it is made of 100% medical-grade silicone and custom-designed to target areas most prone to wrinkles. - 00:30–00:34 The first woman reappears, stating that the patches are fast-acting and reusable, reinforcing the product's convenience and value. - 00:34–00:39 The woman demonstrates how to place the patches back on the page they came on for reuse, highlighting the product's reusability. - 00:39–00:41 The woman emphasizes that the reusability of the patches provides amazing bang for your buck. - 00:41–00:46 The second woman states that the best part is that they are reusable, and you can stick them on before bed or wear them for a few hours, reinforcing the product's convenience and ease of use. - 00:46–00:49 The woman states that this is such a great alternative to invasive skin procedures. - 00:49–00:53 A woman applies the patches to her face, emphasizing the ability to smooth the skin where she wants it. - 00:53–00:58 The first woman expresses disbelief at the reduction of her crow's feet, showcasing the product's effectiveness. - 00:58–01:01 The woman encourages viewers to cancel their Botox appointment and get these patches, providing a direct call to action.

# Ad summary This ad promotes reusable wrinkle patches by Wrinkles Schminkles, a non-surgical and non-invasive method of treating wrinkles at home. The patches are endorsed by plastic surgeons and dermatologists globally. One of the brand's customers demonstrates how she uses the chest wrinkle patch. An expert and the brand's founder explain that the patches keep the skin taut, preventing creases or wrinkles while sleeping, and that the medical grade silicone properties bring blood flow to the surface of the skin to stimulate collagen. Other people in the ad report that they see a result the very first night they use it. The ad ends with a call to action to shop now. # Brand positioning Wrinkles Schminkles is a brand that offers a non-surgical, non-invasive method for treating wrinkles at home. Endorsed by plastic surgeons and dermatologists globally, the brand aims to be a go-to solution for those looking to reduce wrinkles without undergoing surgery. They focus on the healing properties of medical-grade silicone. Wrinkles Schminkles aims to position itself as a reliable and effective solution in the anti-aging skincare market. # Product Wrinkles Schminkles sells reusable wrinkle patches made from medical grade silicone. These patches are positioned as a non-surgical, non-invasive method of treating wrinkles at home. The medical grade silicone keeps the skin taut and brings blood flow to the surface of the skin to stimulate collagen. The patches can be applied to different areas, such as the chest, eye, mouth, and lips. The company claims you will get a result the very first night you use it. # Visual style The ad has a UGC feel, but the production quality is polished. There are quick cuts and smooth transitions. The pacing is consistent throughout the ad. The text and product actions are timed to the voiceover lines. # Hooks Spoken: Female 1: The way it works is it keeps the skin taut, so the skin can't crease or wrinkle while you sleep. Visual: 00:23–00:27 Close up of a woman's forehead, showing wrinkles. She applies a wrinkle patch to her forehead. The words 'As Seen On Shark Tank' are overlaid in the bottom right corner of the screen. # Funnel stage Consideration # Pain points The ad is solving the problem of wrinkles. The ad shows close ups of women's wrinkles, communicating the frustration that comes with aging. # Value propositions - These patches are positioned as a non-surgical, non-invasive method of treating wrinkles at home. # Benefits - Treats wrinkles at home - Keeps the skin taut - The medical grade silicone brings blood flow to the surface of the skin, which is what can stimulate collagen. - You get a result the very first night you use it. # Features - Reusable wrinkle patches - Made from medical grade silicone - Non surgical - Non invasive # Call to action SHOP NOW # Social proof - "You get a result the very first night you use it" – Female 2 (Founder) - "I'm absolutely floored!" – Female 1 (Customer) # Point of view - Customer 25% – A real customer shows how she uses the product. - Brand 45% – Official voice of the brand through expert claims, and product claims. - Expert 30% – Authority figures are shown that are presented as credible based on profession or expertise. # Storyline - 00:00–00:09 A woman in a robe opens a blue package containing a chest wrinkle patch. She places the patch on her chest. - 00:09–00:13 00:09–00:13 The ad transitions to a display of the product packaging. The brand name and the words 'Meet the Original Reusable Wrinkle Patch' appear on screen. The text fades out and is replaced with 'That made the sharks say...' - 00:13–00:15 The ad shows clips from Shark Tank where the Sharks remark on how great the product is. - 00:15–00:23 00:15–00:23 The founder of the brand is now shown, explaining that the product is a non-surgical, non-invasive method of treating wrinkles at home, endorsed by plastic surgeons and dermatologists globally. During this time the ad is also showing women applying the patches to their faces. - 00:23–00:28 A woman demonstrates how she applies the wrinkle patch to her forehead. The ad also explains the way it works is that it keeps the skin taut, so the skin can't crease or wrinkle while you sleep. - 00:28–00:34 The ad shows a cross section graphic of the skin and the effect the silicone pad has on it. The voiceover explains that the healing properties of the medical grade silicone brings blood flow to the surface of the skin, which is what can stimulate collagen. - 00:34–00:38 00:34–00:38 A Shark asks how quickly the patches work. The founder responds that you get a result the very first night you use it. Another person reacts with excitement. - 00:38–00:42 00:38–00:42 The brand name and slogan appear, followed by a button that reads 'Shop Now'.

# Ad summary This ad showcases Wrinkles Schminkles wrinkle patches, highlighting their appearance on Shark Tank and their ability to reduce wrinkles overnight. The ad features testimonials from the Sharks and explains how the patches work to keep skin taut and stimulate collagen production. # Brand positioning Wrinkles Schminkles is presented as a non-surgical, non-invasive solution for treating wrinkles at home. The brand emphasizes its endorsement by plastic surgeons and dermatologists globally, positioning itself as a credible and effective alternative to more invasive procedures. The brand aims to occupy the space of accessible and convenient skincare, aligning with a lifestyle that values self-care and visible results without the need for professional treatments. The brand pushes against the norm of expensive or invasive wrinkle treatments, offering a simple and affordable solution. The brand positioning is both functional (reducing wrinkles) and emotional (boosting confidence). # Product Wrinkles Schminkles offers a range of reusable wrinkle patches designed to treat wrinkles on various parts of the body, including the forehead, chest, mouth, and neck. These patches are made from medical-grade silicone and work by keeping the skin taut, preventing it from creasing or wrinkling while you sleep. The silicone also helps to bring blood flow to the surface of the skin, which stimulates collagen production. The patches are presented as a non-surgical, non-invasive method for treating wrinkles at home, endorsed by plastic surgeons and dermatologists. The ad addresses the purchase barrier of expensive or invasive wrinkle treatments by offering an affordable and convenient alternative that delivers visible results overnight. # Visual style The ad has a hybrid visual style, blending UGC-style footage with polished commercial shots and clips from Shark Tank. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality varies, with some shots having a more raw, authentic feel and others appearing more professionally produced. The pacing is relatively consistent throughout the ad, with cuts timed to the music and voiceover lines. The overall aesthetic is clean and modern, with a focus on showcasing the product and its benefits. # Hooks Spoken: 00:11–00:12 Kevin O'Leary: Wow. Text overlay: 00:10–00:11 That made the sharks say… Visual: 00:11–00:12 A clip from Shark Tank shows Kevin O'Leary, a middle-aged white man with glasses, wearing a blue blazer. He is sitting at a table with other Sharks. The background is a blurred set. The camera is stationary and focused on Kevin O'Leary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wrinkles and the desire for a non-surgical, non-invasive solution. "He said 'does it really work'" – This quote highlights the skepticism and doubt that many people have about wrinkle treatments. # Value propositions - Original Reusable Wrinkle Patch - Treating wrinkles at home - Endorsed by plastic surgeons and dermatologists globally - Medical grade silicone brings blood flow to the surface of the skin which is what can stimulate collagen - You get a result the very first night you use it # Benefits - Treats wrinkles at home - Keeps the skin taut - Prevents skin from creasing or wrinkling while you sleep - Brings blood flow to the surface of the skin - Stimulates collagen # Features - Reusable - Medical grade silicone - Non-surgical - Non-invasive # Call to action SHOP NOW # Social proof - "Wow" – Kevin O'Leary (Shark) - "You get a result the very first night you use it" – Female 2 (Founder) # Point of view - Customer 25% – The ad begins with a customer's question and shows the product being applied to him. - Brand 55% – The brand explains the product's features, benefits, and endorsements. - Expert 20% – The ad includes clips from Shark Tank, featuring the Sharks' reactions and questions. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a man lying in bed with his eyes closed. Text overlay reads, "He said 'does it really work'". The man opens his eyes and looks at the camera. This moment sets up a question about the product's effectiveness from a skeptical perspective. - 00:02–00:06 00:02–00:06 A hand applies a Wrinkles Schminkles patch to the man's forehead. Text overlay reads, "So I showed him..." This moment transitions to a demonstration of the product in use, implying a response to the initial skepticism. - 00:06–00:11 00:06–00:11 The ad transitions to a shot of several Wrinkles Schminkles product packages. Text overlay reads, "Meet the Original Reusable Wrinkle Patch". This moment introduces the product and its key features, highlighting its reusability. Text overlay then reads, "That made the sharks say..." - 00:11–00:12 00:11–00:12 A clip from Shark Tank shows Kevin O'Leary saying, "Wow". This moment uses social proof by showcasing the product's positive reception on a popular TV show. - 00:12–00:20 00:12–00:20 A woman holds up a Wrinkles Schminkles chest patch. Text overlay reads, "we are a non surgical non invasive method of treating wrinkles at home endorsed by plastic surgeons and dermatologists globally". This moment emphasizes the product's non-invasive nature and its endorsement by professionals. - 00:20–00:32 00:20–00:32 A woman applies a Wrinkles Schminkles forehead patch. Text overlay reads, "the way it works is it keeps the skin taut so the skin can't crease or wrinkle while you sleep and then the healing properties of the medical grade silicone brings blood flow to the surface of the skin which is what can stimulate collagen". This moment explains the science behind the product's effectiveness. - 00:32–00:36 00:32–00:36 A clip from Shark Tank shows a Shark asking, "how quickly does it work?" The founder responds, "you get a result the very first night you use it". Another Shark exclaims, "AHHH!". This moment highlights the product's quick results and generates excitement. - 00:37–00:40 00:37–00:40 The ad ends with the Wrinkles Schminkles logo and a call to action. Text overlay reads, "wrinkles schminkles Get Patching Today!" and a button reads, "SHOP NOW". This moment provides a clear next step for viewers interested in purchasing the product.

# Ad summary A woman applies Wrinkles Schminkles forehead patches and jokes that people will assume she had botox and fillers. # Brand positioning Wrinkles Schminkles is presented as a non-invasive alternative to cosmetic procedures like Botox and fillers. The brand positions itself as a solution for those seeking to reduce the appearance of wrinkles without undergoing more intensive treatments. The ad uses humor and a casual tone to appeal to consumers who are interested in skincare but may be wary of more drastic measures. The brand aligns with a lifestyle that values self-care and cosmetic enhancement, but with a focus on simplicity and discretion. # Product Wrinkles Schminkles are transparent, adhesive silicone patches designed to be applied to the forehead to reduce the appearance of wrinkles. The patches are reusable and are presented as an alternative to Botox and fillers. The product is for anyone who wants to reduce the appearance of wrinkles without undergoing cosmetic procedures. The patches are applied directly to the forehead and worn for a period of time, presumably overnight, to smooth out wrinkles. The ad addresses the purchase barrier of cosmetic procedures by offering a non-invasive, at-home solution. # Visual style The ad has a casual, UGC feel with natural lighting and a selfie-style camera angle. The editing is simple with static shots and minimal transitions. The production quality is low-fi, which supports the casual tone and makes the ad feel authentic. The pacing is slow and consistent. # Hooks Spoken: Male: Nobody's gonna know. Text overlay: 00:00–00:02 Visual: 00:00–00:02: A woman with dark hair and fair skin is lying on a gray couch, looking directly at the camera in selfie-style. She is wearing a light green tank top. She holds up a clear, plastic Wrinkles Schminkles forehead patch. The lighting is natural. Text overlay at the bottom of the screen reads, "When people assume I've had Botox & fillers but I'm just wearing my Wrinkles Schminkles". # Funnel stage Consideration # Pain points The ad implies that some people are concerned about the appearance of wrinkles and may be considering cosmetic procedures like Botox and fillers to address this concern. # Value propositions - A non-invasive, at-home solution to reduce the appearance of wrinkles # Benefits - Reduces the appearance of wrinkles - Non-invasive alternative to cosmetic procedures like Botox and fillers # Features - Transparent, adhesive silicone patches - Reusable # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using and demonstrating the product. # Storyline - 00:00–00:05 A woman holds up a Wrinkles Schminkles forehead patch and states that nobody is going to know she is wearing it. - 00:05–00:14 The woman applies the Wrinkles Schminkles forehead patch to her forehead. - 00:15–00:17 The woman asks how anyone would know she is wearing the patch.

# Ad summary This ad promotes Wrinkles Schminkles' line of eye and face wrinkle patches. It uses a split-screen format where a woman checks off specific areas of the face with wrinkles, then shows the products that target each area. # Brand positioning Wrinkles Schminkles is presented as a modern and effective skincare brand focused on anti-aging solutions. The brand directly addresses concerns about wrinkles and skin aging with a functional and straightforward approach. The ad focuses specifically on wrinkle reduction, offering targeted solutions for different areas of the face. The brand aligns with a proactive, beauty-conscious consumer who seeks visible results without complex routines. The brand is positioned as a direct and effective solution provider, eschewing vague promises in favor of specific product claims and targeted applications. # Product The ad promotes Wrinkles Schminkles wrinkle patches, specifically designed to target various areas of the face. These include Eye Wrinkle Patches for crow's feet and puffy eye bags, Polishing Peel Pads for acne-prone skin, Forehead Wrinkle Patches for forehead lines, and Mouth Wrinkle Patches for jowls. The patches are presented as easy-to-use solutions for specific skin concerns. The product's value lies in its targeted approach, addressing specific problem areas with specialized treatments. The patches are packaged in distinct blue and orange packets. The key USP is its ease of use and targeted treatment for wrinkles in specific facial areas. # Visual style The ad has a clean, minimalist aesthetic. The editing style is quick, with fast cuts between shots. The production quality is polished, giving it a commercial feel. The use of bright, even lighting and a clean background enhances the focus on the products and the text. The pacing is fast and consistent. # Hooks Spoken: 00:09-00:11 Light my eyes wider Text overlay: Acne Prone Skin / Polishing Peel Pads Visual: 00:07–00:09 A woman's hands with long manicured nails hold a piece of paper on a white desk. The paper has an image of a woman's cheek with acne and text that says, 'Acne Prone Skin' and 'Polishing Peel Pads'. The woman checks off 'Acne Prone Skin' with a turquoise highlighter. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses specific skin concerns like crow's feet, puffy eye bags, acne-prone skin, forehead lines, and jowls. "Crow's Feet, Puffy Eye Bags, Acne Prone Skin, Forehead Lines, and Jowls" are each checked off to highlight these issues. # Features - Eye Wrinkle Patches - Polishing Peel Pads - Forehead Wrinkle Patch - Mouth Wrinkle Patch # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The official brand voice is communicated through a product demonstration. # Storyline - 00:00–00:01 The ad opens with a woman ticking off 'Crow's Feet' on a printed image. - 00:01–00:02 The woman presents Wrinkles Schminkles Eye Wrinkle Patches. - 00:02–00:04 A woman ticks off 'Puffy Eye Bags' on a printed image. - 00:04–00:07 The woman presents Wrinkles Schminkles Eye Wrinkle Patches again. - 00:07–00:09 A woman ticks off 'Acne Prone Skin' on a printed image. - 00:09–00:12 The woman presents Wrinkles Schminkles Polishing Peel Pads. - 00:12–00:14 A woman ticks off 'Forehead Lines' on a printed image. - 00:14–00:17 The woman presents Wrinkles Schminkles Forehead Wrinkle Patch. - 00:17–00:20 The woman ticks off 'Jowls' on a printed image. - 00:20–00:22 The woman presents Wrinkles Schminkles Mouth Wrinkle Patch.

# Ad summary This ad for Wrinkles Schminkles wrinkle patches features a woman applying the patches under her eyes and expressing her surprise with the results. The ad also uses testimonials from Shark Tank and information on how the product works to sell the product to customers. # Brand positioning Wrinkles Schminkles is presented as a non-surgical and non-invasive method of treating wrinkles at home. The brand aligns with a lifestyle of accessible and effective skincare, promoting a simple solution for wrinkle reduction without resorting to drastic measures. It positions itself as a credible option, as it is endorsed by plastic surgeons and dermatologists globally, and has been featured on Shark Tank. It aims to occupy the space in the consumer's mind as a trustworthy and effective solution for addressing wrinkles without the need for surgical intervention. # Product Wrinkles Schminkles wrinkle patches are transparent patches made of medical-grade silicone that are placed on the skin to reduce wrinkles. The patches are designed to be reusable and can be applied to various parts of the face, including the forehead, eyes, and mouth, as well as the neck and chest. The patches work by keeping the skin taut, preventing it from creasing or wrinkling while you sleep. Additionally, the medical-grade silicone brings blood flow to the surface of the skin, which can stimulate collagen production. According to the ad, you get a result the very first night you use it. # Visual style The ad has a mix of UGC-style content and polished commercial elements. It includes before-and-after shots, testimonials, and explanatory diagrams to build credibility and trust. The editing style uses quick cuts to maintain a fast pace, with visuals synced to voiceover lines and music beats. The production quality is a hybrid, combining user-generated content with professional footage from Shark Tank. The pacing is moderate, around 20 cuts per minute, which helps keep the audience engaged. # Hooks Spoken: Female 1: Oh wow! / Female 1: I thought it was too late for results like these! Text overlay: Must Have / Wrinkle Patches / AS SEEN ON / SHARK / TANK Visual: 00:00-00:03: A woman with gray hair and fair skin is holding a wrinkle patch up to the camera. # Funnel stage Consideration # Pain points The pain point is the desire to reduce wrinkles without undergoing surgical or invasive procedures. The ad addresses the frustration of aging skin and the need for a convenient and non-invasive solution. The woman exclaims that she thought it was too late for results like these! # Value propositions - The product is effective enough to impress people on Shark Tank. - You will get a result the very first night you use it. - It is endorsed by plastic surgeons and dermatologists globally. # Benefits - Treating wrinkles at home - Keeps the skin taut so the skin can't crease or wrinkle while you sleep - Healing properties of the medical grade silicone brings blood flow to the surface of the skin, which is what can stimulate collagen # Features - Reusable wrinkle patch - Medical-grade silicone - Non-surgical - Non-invasive # Call to action SHOP NOW # Social proof - "Wow" – Shark 1 - "Well done" – Shark 2 - The product is endorsed by plastic surgeons and dermatologists globally. # Point of view - Customer 50% – The ad uses testimonials from people who have used the product to show its effectiveness. - Brand 40% – The brand uses people explaining how the product works. - Expert 10% – The ad quotes the Shark Tank cast to lend the brand credibility. # Storyline - 00:00–00:03 The ad opens with a woman taking the patches out of the package. - 00:00–00:03 She exclaims that she thought it was too late for results like these. This suggests she had low expectations and is impressed by the outcome. - 00:03–00:07 A split-screen comparison shows before-and-after results with arrows pointing to wrinkle reduction. This provides visual proof of the product's effectiveness. - 00:07–00:09 The ad shows different types of wrinkle patches in their packaging. This introduces the variety of patches available for different areas of the body. - 00:09–00:10 Text appears indicating that the product impressed the Sharks on Shark Tank, providing credibility. - 00:10–00:13 Footage from Shark Tank features "Sharks" impressed by the product. These comments add social proof and credibility. - 00:13–00:16 A woman states that the product is a non-surgical, non-invasive method. This reinforces the ease and safety of the product. - 00:16–00:20 The woman adds that the product is endorsed by plastic surgeons and dermatologists globally. This further reinforces credibility. - 00:20–00:24 The next woman describes how the product works: it keeps the skin taut so it can't crease. - 00:26–00:33 She adds that the healing properties of the silicone brings blood flow to the surface of the skin, which stimulates collagen. - 00:33–00:33 Another woman asks the founder how quickly it works, implying she is a potential customer. - 00:33–00:37 The founder responds that you will get results the very first night you use it. This highlights the product's quick effectiveness. - 00:37–00:40 The ad ends with a screen advertising "Wrinkles Schminkles" and telling the viewer to "Get Patching Today!"

# Ad summary This ad promotes Wrinkles Schminkles wrinkle patches. The ad begins with a demonstration of the chest wrinkle patch. It shows various patches for the face and neck. It presents before-and-after results. It includes soundbites from "Shark Tank" and claims to be endorsed by plastic surgeons and dermatologists globally. # Brand positioning Wrinkles Schminkles is a brand that offers non-surgical and non-invasive methods for treating wrinkles at home. The brand sets itself apart by providing accessible and effective solutions for reducing wrinkles without resorting to invasive procedures. Endorsed by plastic surgeons and dermatologists globally, Wrinkles Schminkles aims to provide a reliable and convenient way for individuals to address their wrinkle concerns. # Product Wrinkles Schminkles offers a range of reusable wrinkle patches designed to target specific areas of the face, neck, and chest. These patches are made from medical-grade silicone that keeps the skin taut, preventing it from creasing or wrinkling during sleep. The healing properties of the silicone also stimulate blood flow to the surface of the skin, which can stimulate collagen production. Results are shown from the very first night of use. # Visual style The ad combines a polished commercial aesthetic with user-generated content (UGC) elements. The video features both high-quality close-up shots demonstrating product application and testimonials. The editing style includes quick cuts to maintain a consistent pace. The use of before-and-after shots provides clear visual evidence of the product's effectiveness. # Hooks Spoken: 00:14–00:16: we are a non surgical Text overlay: we are a non surgical Visual: 00:14–00:16: Close up of a fair-skinned woman’s chest and hands holding a Wrinkles Schminkles chest patch. "Shark Tank" logo and text overlay is present. Text overlay appears. # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with wrinkles, particularly those on the chest and face. Wrinkles are implicitly framed as an undesirable sign of aging that many consumers want to reduce or eliminate. # Value propositions - Non-surgical, non-invasive method of treating wrinkles at home. - Medical-grade silicone keeps skin taut to prevent creases and wrinkles while stimulating blood flow and collagen. # Benefits - Treats wrinkles at home - Keeps skin taut - Prevents creases and wrinkles while you sleep - Stimulates blood flow - Stimulates collagen # Features - Reusable wrinkle patches - Medical-grade silicone - Non-surgical - Non-invasive # Call to action SHOP NOW # Social proof - "endorsed by plastic surgeons and dermatologists globally" - "Shark Tank" # Point of view - Customer 30% – The use of a testimonial from an older female customer demonstrates this POV. - Brand 70% – The overall informational style and presentation of product features conveys the Brand POV. # Storyline - 00:00–00:08 The ad opens with a woman demonstrating the chest wrinkle patch. She smiles and shows the area of application, highlighting the immediate reaction of her skin to the patch. - 00:08–00:11 The ad transitions to showcasing various types of wrinkle patches available, including patches for the mouth, lip, face, and neck. - 00:11–00:14 The ad highlights that the product was featured on Shark Tank. - 00:14–00:22 The ad emphasizes that the product offers a non-surgical, non-invasive method for treating wrinkles at home and is endorsed by plastic surgeons and dermatologists globally. - 00:22–00:35 The ad explains how the patches work, keeping the skin taut to prevent creases and stimulating collagen with medical-grade silicone to reduce wrinkles. - 00:35–00:38 The ad includes a quote from the show "Shark Tank", where someone asks how quickly the product works, and they are told that they will see results the very first night. - 00:38–00:41 The ad ends with the brand name and a call to action to get patching today.

# Ad summary This ad showcases the Wrinkles Schminkles brand, highlighting its range of reusable wrinkle patches for various parts of the face and body. The ad features testimonials, endorsements from plastic surgeons and dermatologists, and demonstrations of how the patches work, emphasizing their non-surgical and non-invasive approach to reducing wrinkles. It uses a combination of user-generated content, expert opinions, and claims of visible results overnight. # Brand positioning Wrinkles Schminkles is presented as a solution for wrinkles that offers a non-surgical and non-invasive alternative to traditional cosmetic procedures. The brand emphasizes its endorsement by plastic surgeons and dermatologists, positioning itself as a credible and effective option for at-home wrinkle treatment. The brand aligns with values of convenience, immediate results, and professional validation, appealing to consumers seeking accessible and trustworthy skincare solutions. The brand pushes against the norms of invasive procedures, offering a gentler approach. # Product Wrinkles Schminkles offers a range of reusable wrinkle patches designed to treat wrinkles on various parts of the body, including the chest, eyes, mouth, lips, and forehead. These patches are made from medical-grade silicone that keeps the skin taut overnight, preventing creasing and wrinkling while you sleep. The medical grade silicone also brings blood flow to the surface of the skin to stimulate collagen production. The product is positioned as a non-surgical, non-invasive treatment for at-home use, endorsed by plastic surgeons and dermatologists. The USPs highlighted in the ad include overnight results and reusability. # Visual style The ad combines UGC-style footage with polished commercial elements. It features quick cuts between different testimonials and product demonstrations to maintain a fast pace. The production quality is a hybrid, blending authentic, user-generated content with professionally shot segments. The visual motif includes close-ups of the patches being applied and before-and-after shots of the skin. The pacing is fast-paced, with frequent cuts to keep the viewer engaged and emphasize the product's ease of use and immediate results. # Hooks Spoken: This $44 wrinkle patch made my chest crinkles disappear! Text overlay: This $44 wrinkle patch made my chest crinkles disappear / AS SEEN ON / SHARK TANK Visual: 00:00–00:09 A woman with blonde hair, wearing a floral robe, stands in front of a neutral wall. She opens a blue package labeled “wrinkles schminkles Chest Wrinkle Patch.” She removes a clear, heart-shaped patch and applies it to her chest, smiling and smoothing it out. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with chest crinkles, as expressed by the customer in the opening line: “This $44 wrinkle patch made my chest crinkles disappear!” # Value propositions - The medical-grade silicone brings blood flow to the surface of the skin, which can stimulate collagen. # Benefits - Made my chest crinkles disappear - Treating wrinkles at home - Keeps the skin taut so the skin can’t crease or wrinkle while you sleep - Can stimulate collagen # Features - Reusable wrinkle patches - Medical-grade silicone - Non-surgical - Non-invasive # Call to action SHOP NOW # Social proof - "Wow!" – Shark from Shark Tank. - "Well done!" – Shark from Shark Tank. # Point of view - Customer 25% – A customer is shown using the product in a home setting, demonstrating its ease of use and potential results. - Brand 50% – The brand's official voice is used to describe the product, its benefits, and endorsements from experts. - Expert 20% – Experts from Shark Tank endorse the product. - External source 5% – The ad leverages the credibility of Shark Tank. # Storyline - 00:00–00:05 A woman in a robe opens a blue package. - 00:05–00:09 She removes a patch from the package and applies it to her chest before smiling. - 00:09–00:12 The ad transitions to show the product packaging, highlighting different patch types. - 00:12–00:13 Text appears emphasizing that the product got the attention of the sharks on Shark Tank. - 00:13–00:16 Sharks from Shark Tank are shown reacting positively to the product. - 00:16–00:19 A woman holds the wrinkle patch as the ad claims it's non surgical and non invasive. - 00:19–00:20 Different models are then shown applying various patches to different parts of their face. - 00:20–00:23 A woman claims the patches are endorsed by plastic surgeons and dermatologists. - 00:23–00:24 More close ups of the products are shown. - 00:24–00:28 The ad explains the patch works by keeping the skin taut so it can't crease. - 00:28–00:35 The ad shows a 3D image to highlight the medical grade silicone. - 00:35–00:39 A shark asks the founder how quickly the patches work, as the founder responds you get results the very first night. - 00:39–00:42 The ad ends with the brand name and an offer to shop now.

# Ad summary This ad promotes Wrinkles Schminkles reusable wrinkle patches, highlighting their effectiveness and endorsement by Shark Tank. The ad features a customer testimonial, demonstrations of the product, and explanations of how the patches work to reduce wrinkles. # Brand positioning Wrinkles Schminkles is presented as a non-surgical, non-invasive solution for treating wrinkles at home. The brand positions itself as endorsed by plastic surgeons and dermatologists globally, emphasizing its credibility and effectiveness. The ad language and visuals promote a sense of confidence and self-care, aligning with a lifestyle that values skincare and anti-aging solutions without resorting to invasive procedures. The brand also emphasizes accessibility and ease of use, making it a convenient option for consumers seeking to address wrinkles in the comfort of their own homes. # Product Wrinkles Schminkles are reusable wrinkle patches made of medical-grade silicone designed to be applied to the skin to reduce wrinkles. Available in various shapes tailored for specific areas like the chest, mouth, neck, and eyes, these patches keep the skin taut, preventing it from creasing or wrinkling while you sleep. The medical-grade silicone promotes blood flow to the surface of the skin, stimulating collagen production. The patches are presented as a non-surgical, non-invasive method for treating wrinkles at home and are endorsed by plastic surgeons and dermatologists globally. The product delivers results from the very first night of use. # Visual style The ad combines UGC-style footage with polished commercial elements. It features bright, natural lighting and a mix of static shots and quick cuts. The editing rhythm is moderate, with cuts timed to align with voiceover lines and music beats. The production quality is a hybrid of UGC and commercial, balancing authenticity with professional polish. # Hooks Spoken: This product is like SPANX for ageing skin! Text overlay: This product is like SPANX for ageing skin! / AS SEEN ON / SHARK TANK Visual: 00:00–00:08 A light-skinned woman with red hair in a blue floral robe stands in front of a white wall. She opens a blue and white package labeled "Chest Wrinkle Patch," pulls out a clear silicone patch, and applies it to her chest. She looks at the camera and smiles. # Funnel stage Consideration # Pain points Aging skin and wrinkles are causing visible signs of aging. The ad directly states that the product is like "SPANX for ageing skin!" # Value propositions - Like SPANX for ageing skin # Benefits - Treats wrinkles at home - Keeps skin taut - Prevents skin from creasing or wrinkling - Stimulates collagen production # Features - Reusable wrinkle patches - Medical-grade silicone - Non-surgical - Non-invasive # Call to action SHOP NOW # Social proof - "Wow. Well done." – Shark Tank judge - "Endorsed by plastic surgeons and dermatologists globally" # Point of view - Customer 40% – The customer POV is communicated through a woman wearing the product and sharing her experience, and through footage of real people using the product. - Brand 50% – The brand POV is communicated through product demonstrations, scientific explanations, and claims about the product's effectiveness. - Expert 10% – The expert POV is communicated through footage of "sharks" from Shark Tank. - External source 0% – None used # Storyline - 00:00–00:08 A woman opens the packaging for Wrinkles Schminkles chest wrinkle patch and applies it to her chest. The message highlights the product’s instant smoothing effects. - 00:09–00:12 Visuals of various Wrinkles Schminkles products are shown, highlighting that they are the original reusable wrinkle patches. This introduces the breadth of product options and establishes brand authority. - 00:12–00:14 Text emphasizes the product's recognition on Shark Tank. This is designed to build credibility through association. - 00:14–00:16 Footage from Shark Tank shows a Shark praising the product with "Wow, well done." This is designed to build credibility and highlight the product's effectiveness. - 00:16–00:21 Women are shown applying various Wrinkles Schminkles patches to different areas of their faces and chests. This demonstrates the product's versatility and ease of use. - 00:21–00:24 A woman explains that the product is a non-surgical, non-invasive method endorsed by plastic surgeons and dermatologists. This is meant to reassure viewers about the product’s safety and effectiveness. - 00:24–00:35 A woman explains how the patches keep the skin taut to prevent creasing and stimulate collagen production. An animated diagram shows the process of blood flow and collagen stimulation. This educates the viewer on the science behind the product. - 00:35–00:39 A Shark asks how quickly the product works, and the brand founder responds that results are seen the very first night. This is meant to address a key purchase barrier and highlight immediate results. - 00:40–00:43 The ad concludes with the brand name, a tagline to "Get Patching Today!" and a "Shop Now" CTA. This gives the viewer clear direction on how to purchase the product.

# Ad summary This ad features a quote from Helen Mirren with a headshot of the actress. # Brand positioning There is no brand present in this ad. # Product There is no product present in this ad. # Visual style The ad uses a minimalist aesthetic, featuring a celebrity headshot and a quote against a plain background. The colors are soft and the text is clean and legible. The overall effect is simple and direct, emphasizing the message of the quote. # Hooks Headline: "At 70 years old, if I could give my younger self one piece of advice, it would be to use the words 'f*ck off' much more frequently." # Funnel stage Top of funnel (Awareness) # Pain points The ad is addressing the challenge of women not speaking their minds or standing up for themselves, especially in their younger years. "At 70 years old, if I could give my younger self one piece of advice, it would be to use the words 'f*ck off' much more frequently." # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - "At 70 years old, if I could give my younger self one piece of advice, it would be to use the words 'f*ck off' much more frequently." – HELEN MIRREN # Point of view - Brand: The ad uses a minimalist design to convey the message effectively, focusing on the testimonial and the celebrity's image. - Customer: The quote from Helen Mirren likely resonates with older female viewers who may feel empowered by the message of self-acceptance and outspokenness. # Storyline - The ad opens with a celebrity testimonial in quotes, which grabs the attention of the viewer. The message promotes a more liberated and authentic lifestyle for women in their later years, shared from the perspective of the celebrity. - The ad displays the full name of the celebrity below the testimonial in a simple text format, so the viewer understands who made the quote.

# Ad summary The ad features Jennifer Coolidge on a red carpet being asked what's exciting about being a woman in Hollywood. She responds that women can now eat whatever they want, and that she loves it. # Brand positioning The ad does not explicitly mention a brand, but it features Jennifer Coolidge on a red carpet. It is implied that the brand wants to associate with Coolidge's body-positive message. # Product There are no products in the ad. The ad is about women being able to eat whatever they want. # Visual style The ad has a UGC feel. The camera is handheld and shaky. The lighting is natural. # Hooks Spoken: 00:00–00:04 Interviewer: Jennifer, what's exciting you most about being a woman in Hollywood in 2025? Text overlay: 00:00–00:04 Jennifer, what's exciting you most about being a woman in Hollywood in 2025? (Caption) Visual: 00:00–00:04: A woman with blonde hair is being interviewed on a red carpet. The background is filled with other people. The interviewer is not visible. The shot is handheld and shaky. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Jennifer Coolidge states that one of the most exciting thing about being a woman in Hollywood in 2025 is that women can eat whatever they want. # Benefits - Freedom # Features - Women can eat whatever they want # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the point of view of Jennifer Coolidge, who is speaking about what she loves. # Storyline - 00:00–00:04 Jennifer Coolidge is asked what is exciting about being a woman in Hollywood in 2025. - 00:04–00:08 Coolidge states that women can now eat whatever they want. - 00:08–00:09 Coolidge says that she loves it.

# Ad summary This ad shows the brand Wrinkles Schminkles in a user generated style video. It opens with the person saying "nobody's gonna know", as she applies the wrinkle patch between her eyebrows. # Brand positioning Wrinkles Schminkles is presented as a solution for wrinkles that is an alternative to Botox or fillers. The brand aims to occupy a space in the consumer's mind as a non-invasive and discreet way to reduce the appearance of wrinkles. The ad's tone is casual and relatable, aligning with a lifestyle where beauty enhancements are part of a regular routine. It subtly pushes against the norm of invasive cosmetic procedures by offering a simple, at-home solution. The brand positioning is functional, focusing on simplicity and ease of use. # Product Wrinkles Schminkles are presented as a non-invasive beauty product designed to reduce the appearance of wrinkles. These transparent patches are applied to the skin, specifically between the eyebrows, to smooth out lines. The product is explicitly shown as an alternative to Botox and fillers, targeting individuals who prefer non-invasive cosmetic solutions. The main selling point is that they are a discreet and easy way to achieve a smoother appearance without anyone knowing you are wearing them. The use occasion is flexible, indicated by the woman applying them in her home. The ad addresses the barrier of invasive procedures by offering a pain-free and simple alternative. # Visual style The ad has a UGC feel with a casual, selfie-style camera angle. The production quality is basic, typical of user-generated content, which supports a relatable and authentic tone. The editing style is simple, with static shots and minimal transitions. The pacing is consistent, reflecting a natural, unhurried demonstration. # Hooks Spoken: 00:00-00:02 Nobody's gonna know. Text overlay: 00:00–00:18 When people assume I've had Botox & fillers but I'm just wearing my Wrinkles Schminkles Visual: 00:00–00:07 The camera is positioned in a selfie-style close-up, looking down at a fair-skinned woman with dark hair lying on a gray couch. She is wearing a light green tank top. She holds up a transparent product package, then removes and displays a transparent wrinkle patch. She applies the patch between her eyebrows. # Funnel stage Consideration # Pain points The ad addresses the concerns of people who are apprehensive about undergoing Botox and fillers. # Value propositions - Discreet wrinkle reduction without anyone knowing # Benefits - Reduces appearance of wrinkles - Non-invasive wrinkle treatment # Features - Transparent wrinkle patches # Call to action None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a person lying down, talking directly to the camera, demoing and applying the product. # Storyline - 00:00–00:05 The creator is lying down and showing the product in its package, stating 'Nobody's gonna know.' - 00:05–00:08 She applies the patch to her forehead between her eyebrows. - 00:08–00:14 The woman removes the patch and throws away the packaging. - 00:14–00:18 She touches the forehead between her eyebrows and says 'How would they know?'

# Ad summary In a selfie-style video, a woman demonstrates Wrinkles Schminkles silicone forehead wrinkle patches as an alternative to botox and fillers. She applies and removes the patches while dancing to a remix of the "Nobody's Gonna Know" meme. # Brand positioning Wrinkles Schminkles aims to occupy the anti-aging space by offering non-invasive, needle-free alternatives to procedures like botox and fillers. The brand presents itself as a modern, accessible solution for those looking to address wrinkles and signs of aging without resorting to drastic measures. By aligning with convenience and ease of use, the brand appeals to those who want to take control of their skincare routine and see visible results without committing to more intense treatments. # Product Wrinkles Schminkles are silicone patches designed to reduce the appearance of forehead wrinkles. These transparent, adhesive patches are applied directly to the forehead and are intended to be worn for a period of time. They can be incorporated into a nightly skincare routine. The key selling point is that they offer a needle-free, non-invasive alternative to botox and fillers. The ad presents the patches as an easy, at-home solution for smoothing wrinkles. # Visual style The ad has a UGC feel with selfie-style camera work. The editing features quick cuts synced to the music. The production quality is simple, and the overall aesthetic is casual. The pacing is upbeat. # Hooks Spoken: 00:00–00:02 Female 1: Nobody's gonna know. Text overlay: 00:00–00:02 When people assume I've had Botox & fillers but I'm just wearing my Wrinkles Schminkles Visual: 00:00–00:02: The shot shows a woman lying on a gray headboard. She is holding a clear, plastic forehead patch that obscures her face. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point is the desire to reduce wrinkles without undergoing invasive procedures like Botox and fillers. # Value propositions - The product provides a needle-free, non-invasive alternative to botox and fillers. # Benefits - Alternative to Botox & fillers # Features - Silicone patches # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a woman using the product and speaking directly to the camera. # Storyline - 00:00–00:02 The video opens with the woman holding a Wrinkles Schminkles patch. - 00:00–00:02 She holds a transparent forehead patch and says, "Nobody's gonna know," implying that the wrinkle-reducing effects will be subtle and natural. - 00:02–00:06 The woman removes the patch from its plastic backing and prepares to apply it to her forehead. - 00:05–00:07 She applies the patch to her forehead. A voice then says, "They're gonna know," which introduces a playful tone. Upbeat music begins to play, framing the application as a lighthearted activity. - 00:08–00:11 The woman smooths the patch onto her forehead. - 00:12–00:14 She finishes applying the patch and rotates her head. - 00:15–00:17 She asks, "How would they know?"

# Ad summary This ad for Wrinkles Schminkles features user testimonials, footage from their appearance on Shark Tank, and demonstrations on how their reusable wrinkle patches are non-surgical, non-invasive, endorsed by plastic surgeons and dermatologists globally. # Brand positioning Wrinkles Schminkles is presented as an innovative skincare brand offering non-surgical, non-invasive solutions to combat wrinkles at home. The brand emphasizes endorsements from plastic surgeons and dermatologists globally, suggesting credibility and alignment with professional skincare standards. The ad leverages their appearance on Shark Tank to imply product quality and market validation, targeting consumers seeking accessible and effective anti-aging treatments without invasive procedures. The brand promotes a functional approach, focusing on the practical benefits of smoothing wrinkles and stimulating collagen through medical-grade silicone patches. # Product Wrinkles Schminkles offers reusable wrinkle patches designed to treat wrinkles non-surgically and non-invasively at home. These medical-grade silicone patches keep the skin taut, preventing creasing or wrinkling during sleep. The healing properties of the silicone increase blood flow to the skin's surface, stimulating collagen production. Endorsed by plastic surgeons and dermatologists globally, the product delivers visible results from the very first night of use. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage with polished commercial segments. The editing rhythm is fast-paced, with quick cuts to maintain viewer engagement. The ad integrates content from the brand's appearance on Shark Tank, adding a layer of credibility. The visual motifs include close-ups of people using the product, along with animated diagrams to explain the benefits. The pacing is consistent throughout, syncing with the voiceover and music. # Hooks Spoken: 00:15-00:22 And we are non surgical, non invasive method of treating wrinkles at home, endorsed by plastic surgeons and dermatologists globally. Text overlay: we are a non surgical / non invasive method / of treating wrinkles at home / endorsed by plastic surgeons / and dermatologists globally / AS SEEN ON / SHARK TANK Visual: 00:15–00:18 Close-up of a hand holding the clear silicone Wrinkles Schminkles wrinkle patch. A woman smiles as she holds the patch up to her chest. A younger woman then applies the patch to her forehead. A third woman applies it to her face, under her eyes. / 00:18–00:19 A woman applies the wrinkle patch to her chest. / 00:19–00:22 A woman with shoulder-length brown hair is shown talking. She is wearing a dark blue tank top. She is indoors with plants in the background. # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with wrinkles and fine lines, particularly on areas like the chest and forehead. It shows that these wrinkles can cause self-consciousness and a desire for smoother, younger-looking skin. # Value propositions - Convenient at-home treatment: treat wrinkles at home - Professional validation: endorsed by plastic surgeons and dermatologists globally - Noticeable results: you get a result the very first night you use it # Benefits - Treating wrinkles at home - Smoother skin - Finer lines - Keeps the skin taut - Skin can't crease or wrinkle while you sleep - Brings blood flow to the surface of the skin - Can stimulate collagen # Features - Reusable wrinkle patches - Medical grade silicone - Non surgical - Non invasive # Call to action SHOP NOW # Social proof - "That made the sharks say...Wow." - "Well done." - "Endorsed by plastic surgeons and dermatologists globally." - "I'm absolutely floored!" – Female 3 (Customer) # Point of view - Customer 40% – Testimonials from individual customers using the product. - Brand 40% – Brand representatives and founders speaking about the product, features, and benefits. - Expert 20% – Dermatologists, surgeons, and Sharks lend authority to the product's credibility. # Storyline - 00:00–00:08 A woman with Wrinkles Schminkles chest patches smiles into the camera, showcasing the product's effect. - 00:09–00:10 A series of Wrinkles Schminkles packages are shown with the text overlay "Meet the Original Reusable Wrinkle Patch" - 00:11–00:12 Text overlay that says "That made the sharks say..." - 00:12–00:14 Footage from the brand's Shark Tank appearance is shown. The Sharks express their approval. - 00:15–00:18 The female founder is shown describing Wrinkles Schminkles as non-surgical and non-invasive, while a demo of the patches is shown. - 00:18–00:19 Footage of a customer applying the wrinkle patches to her chest is shown. - 00:20–00:22 The founder is shown saying that Wrinkles Schminkles are endorsed by plastic surgeons and dermatologists. - 00:23–00:27 A customer states that the wrinkle patches keep the skin taut to avoid creasing or wrinkling while you sleep. A before and after is shown. - 00:27–00:34 An animated demonstration reveals that the healing properties of the medical-grade silicone bring blood flow to the surface of the skin, which can stimulate collagen. - 00:34–00:37 A shark is shown asking how quickly the product works, and the founder states that you'll get a result the very first night you use it. - 00:38–00:38 A shark responds to this by saying, "Ahhh!" - 00:39–00:42 The Wrinkles Schminkles logo appears and prompts viewers to "Get Patching Today!"