How Wonderbly Advertises on Meta

# Ad summary A woman in a car promotes the Wonderbly personalized books as a great gift idea for new parents. She highlights that the book is personalized with the baby's name and avatar, making it a priceless keepsake and offering a wonderful bonding experience. # Brand positioning Wonderbly is presented as a brand specializing in personalized children's books. The brand offers a unique and thoughtful alternative to typical baby gifts like clothes and socks. Wonderbly aims to occupy the space of creating meaningful and cherished keepsakes for families. The brand is emotional, focusing on bonding, personalized experiences, and creating lasting memories. # Product The Wonderbly book is a personalized children's book designed to be a unique gift for new parents. Each book is customized with the baby's name and a custom avatar, making it a special keepsake. The books emphasize bonding time and create lasting memories through shared reading experiences. The ad positions the book as an alternative to the usual gifts like clothes and socks, appealing to those looking for something more meaningful and personal. The product is shown as a hardcover book with colorful illustrations and personalized content, addressing the purchase barrier of generic, impersonal baby gifts. # Visual style The ad has a casual, UGC feel with a mix of static shots and selfie-style camera work. The editing style includes quick cuts to keep the pace moving. The production quality is decent, aiming for a relatable and friendly tone. The ad includes close-ups of the product to showcase its features. The visuals sync with the voiceover to highlight the key points about the product. # Hooks Spoken: 00:02–00:07 Female 1: My best friend just had a baby and I found the most perfect newborn gift. Text overlay: 00:03–00:05 My best / 00:03–00:05 friend just had a baby / 00:05–00:07 and I found the most / 00:05–00:07 perfect newborn gift. Visual: 00:02–00:05 A woman with light skin and dark hair, wearing a maroon top and a pearl necklace, is shown in a car. She looks directly at the camera with a friendly expression. The camera is stationary and selfie-style, capturing her from the chest up. / 00:05–00:07 A close-up shot shows a newborn's tiny hand being held by an adult hand. The baby is wearing a white and pink onesie. The background is a soft pink surface, possibly a blanket. The camera is stable and focuses on the delicate details of the baby's hand. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of giving generic, impersonal gifts to new parents, such as "clothes and socks for the baby." # Value propositions - Personalized with the name and avatar of their brand new baby and is the perfect keepsake. # Benefits - Priceless keepsake - Bonding time reading together # Features - Personalized with the baby's name - Personalized with an avatar of the baby # Call to action Try Wonderbly for yourself. # Point of view - Customer 100% – The ad is presented from the point of view of a customer who has found the product and is recommending it. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of the Wonderbly book inside a cardboard box, suggesting an unboxing experience. This sets the stage for showcasing a special and unique gift. - 00:02–00:07 00:02–00:07 A woman is shown in her car, directly addressing the camera. She introduces the context that her best friend just had a baby, setting up her product recommendation as a thoughtful solution. - 00:07–00:07 00:07–00:07 A close-up of a newborn's hand is shown. This provides a relatable visual, reinforcing the need for a special newborn gift. - 00:07–00:11 00:07–00:11 The woman continues speaking from her car, highlighting how the Wonderbly book is a unique alternative to typical baby gifts like clothes and socks, pitching it as a priceless present. - 00:13–00:15 00:13–00:15 A shot of the Wonderbly book is shown again inside a cardboard box. The woman states that it is a Wonderbly book, establishing the brand. - 00:15–00:19 00:15–00:19 The woman showcases the inside of the book, which is personalized with the baby's name and avatar. This illustrates the unique and thoughtful nature of the gift. - 00:19–00:21 00:19–00:21 The woman continues speaking from her car, emphasizing that the Wonderbly book is the perfect keepsake, reinforcing its value beyond typical baby gifts. - 00:21–00:23 00:21–00:23 The inside of the book is shown again. The woman says to think of all the bonding time they will have, linking the book to a positive emotional experience. - 00:23–00:27 00:23–00:27 The inside of the book is shown again. The woman encourages viewers to try Wonderbly for themselves, ending with a direct call to action.

# Ad summary This ad promotes Wonderbly, a company that creates personalized books. The ad features a woman who was stumped on what to get her friend Dave for his birthday. She saw Wonderbly recommended on Instagram and decided to try it. She says the gift she got was possibly the best she's ever given. # Brand positioning Wonderbly is presented as a company that creates personalized books. The brand is positioned as a solution for finding unique and meaningful gifts. The ad implies that Wonderbly offers a way to create a lasting and memorable keepsake. The brand aligns with values of thoughtfulness and personalization, pushing against generic gift-giving norms. The brand positioning is emotional, focusing on the joy and satisfaction of giving a truly special gift. # Product Wonderbly offers personalized books that allow customers to create unique and meaningful gifts. The ad features a book titled "Your Life in Newspaper Headlines," which is customized with the recipient's name and date of birth. The book is designed to look like a collection of newspaper articles highlighting key moments in the recipient's life. The product is for anyone looking for a thoughtful and personalized gift. The ad addresses the purchase barrier of finding a unique and memorable gift by showcasing the personalized nature of the product. The ad tells the viewer that this product is worth trying because it offers a way to create a lasting and special keepsake for someone they care about. # Visual style The ad has a polished, UGC feel with natural lighting and a bright, airy aesthetic. The editing style is quick cuts, keeping the pace engaging. The production quality is high, suggesting a professional yet relatable tone. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: Forget today's headlines. [Normal] / Here's the news you'll want to read forever. [Normal] Text overlay: Forget / Here's the news Visual: 00:00–00:01: A close-up shot of a personalized book with a newspaper-themed cover. The book is placed on a gray ottoman with a pink rug in the background. / 00:01–00:03: The camera zooms out slightly to show the woman holding the book. # Funnel stage Consideration # Pain points The pain point is the struggle to find a unique and meaningful gift for someone's birthday. The speaker says, "I was really stumped on what to get Dave for his birthday." # Value propositions - Personalized book: Creates a unique and thoughtful gift. - Newspaper-themed cover: Offers a nostalgic and memorable design. - Customized with recipient's name and date of birth: Provides a personal and special touch. # Benefits - Unique and meaningful gift - Lasting and memorable keepsake # Features - Personalized book - Newspaper-themed cover - Customized with recipient's name and date of birth # Call to action Order yours today! # Social proof - "Then I remembered seeing someone on Instagram recommended Wonderbly" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer sharing her experience with the product. # Storyline - 00:00–00:01 The ad opens with a close-up of a personalized book, setting the stage for a unique and memorable gift idea. - 00:01–00:04 The speaker introduces the product as "the news you'll want to read forever," framing it as a timeless and cherished keepsake. - 00:04–00:07 The speaker shares her personal experience of struggling to find the perfect birthday gift for her friend Dave, creating a relatable scenario for viewers. - 00:07–00:11 She recalls discovering Wonderbly through an Instagram recommendation, highlighting the brand's social media presence and credibility. - 00:11–00:18 The speaker expresses her satisfaction with Wonderbly, emphasizing that the gift she received was "possibly the best I've ever given," reinforcing the product's value and impact. - 00:18–00:19 The ad concludes with a direct call to action, encouraging viewers to "Order yours today!", prompting immediate engagement and purchase.

# Ad summary This ad promotes a personalized children's book that uses the letters of a child's name to create a unique story. The ad features a creator showing the book and describing its features, such as the watercolor illustrations and the ease of personalization. # Brand positioning The brand is presented as offering a unique and personalized gift option for newborns and young children. It emphasizes the emotional value of creating a keepsake that families will cherish forever. The brand aligns with values of personalization, quality, and creating lasting memories. It positions itself as a provider of high-quality, sentimental gifts that stand out from generic options, focusing on emotional connection and the creation of a personalized experience. # Product The product is a personalized children's book that uses the letters of a child's name to create a unique story. The book features watercolor illustrations and is designed to be a keepsake. The personalization process is described as easy and quick, taking only a couple of minutes. The quality of the book is highlighted as fantastic. The book is intended for newborns and young children, and it addresses the need for a special and memorable gift. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is decent, giving it a polished yet authentic appearance. The editing includes quick cuts between the creator, the baby, and the book's illustrations. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: If you're looking for the perfect gift for a newborn, this is it. Text overlay: If you're looking for the perfect gift for a newborn, this is it. Visual: 00:00–00:02: A baby with a pacifier sits on a bed, holding a book titled "When Hunter Was Born." The baby is wearing a bib with a space-themed pattern. The background is a gray bedsheet and headboard. # Funnel stage Top of funnel (Awareness) # Pain points Finding a unique and meaningful gift for a newborn. # Value propositions - Easy personalization process - High-quality book with beautiful illustrations - A keepsake that will be cherished forever # Benefits - Creates a unique and special gift - Provides a keepsake to cherish forever # Features - Personalized story using letters from your child's name - Watercolor illustrations # Call to action None used. # Social proof - "I know this will be a keepsake that we will cherish forever. I'm so pleased with it." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer who is also a creator, sharing her experience with the product. # Storyline - 00:00–00:02 The ad opens with a baby holding a book titled "When Hunter Was Born." - 00:00–00:02 The creator introduces the book as the perfect gift for a newborn. - 00:03–00:07 The creator explains that the book uses letters from the child's name to create a personalized story. - 00:07–00:10 The creator emphasizes how easy it is to create the book, stating it only took a couple of minutes. - 00:07–00:10 The ad shows a screen recording of the personalization process on a mobile device. - 00:10–00:14 The creator praises the quality of the book and the beauty of the watercolor illustrations. - 00:12–00:14 The ad shows close-ups of the watercolor illustrations inside the book. - 00:15–00:19 The creator concludes by saying the book will be a keepsake to cherish forever and expresses her satisfaction with it.

# Ad summary This ad promotes Wonderbly personalized children's books as a thoughtful and unique newborn gift. The ad features a creator excitedly sharing how she gifted a personalized book to her friend after they had a baby. She highlights the book's personalization features, making it a perfect keepsake and a bonding experience for the family. # Brand positioning Wonderbly is presented as a thoughtful brand that offers personalized children's books to celebrate special occasions like a baby's birth. The brand stands out by providing unique keepsakes, differentiating itself from typical gifts like clothing. Wonderbly aims to foster emotional connections and bonding moments between families through shared reading experiences, positioning itself as a purveyor of personalized and meaningful gifts. # Product Wonderbly offers personalized children's books, specifically designed as unique gifts. The books feature the name and avatar of the baby, making them a personal keepsake. The ad highlights how the books create bonding time through shared reading. The books are for parents who seek a special gift that stands out from the usual clothes and socks, and instead provides a personalized experience and lasting memento. # Visual style The ad has a UGC feel, with a casual and personal tone. The video is shot with natural lighting and simple editing. The video is a mix of direct-to-camera shots and b-roll featuring the Wonderbly book. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:03–00:07 Female 1: My best friend just had a baby and I found the most perfect newborn gift. Text overlay: My best / friend just had a baby and I found the most perfect newborn gift. Visual: 00:03–00:05 A woman with fair skin, brown hair, and brown eyes sits in a car, wearing a maroon top. She smiles at the camera. The interior of the car is visible in the background. / 00:05–00:08 Close-up shot of a baby's hand being held. The baby wears a white onesie with a print of rabbits and pink hearts. A pink-clad person's arm is also visible. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding a unique and meaningful gift for a newborn, especially when others are giving traditional presents like clothes and socks. # Value propositions - A gift that will be absolutely priceless to Mom and Dad # Benefits - Perfect keepsake - Bonding time reading together # Features - Personalized with the name - Personalized with an avatar of the baby # Call to action Try Wonderbly for yourself. # Point of view - Customer 100% – The ad is told entirely from the perspective of a creator sharing her experience gifting a Wonderbly book. # Storyline - 00:00–00:03 The ad opens with a baby sleeping and a text overlay introducing the concept of celebrating a baby's new name. - 00:03–00:08 A creator appears, excitedly talking about finding the perfect newborn gift for her friend's baby. - 00:08–00:13 The creator contrasts the Wonderbly personalized books with typical gifts like clothes and socks, emphasizing its uniqueness. - 00:13–00:22 She reveals a Wonderbly book, highlighting its personalization with the baby's name and avatar as a keepsake. - 00:22–00:26 The creator describes the bonding time the family will have reading the book together. - 00:26–00:28 The ad concludes with a call to action to try Wonderbly.

# Ad summary A mom talks about how she prepared her older child for the arrival of a new sibling by getting them a personalized Wonderbly book, "My Big Sibling" book. She shares shots of her reading the book with the children. # Brand positioning Wonderbly is presented as a brand that specializes in personalized books designed to support emotional development and family bonding. Their products aim to create lasting memories and connections within families. The brand positions itself as a provider of high-quality, beautifully illustrated books that acknowledge and address the emotional needs of children during significant life transitions. Wonderbly appeals to parents who value personalized, meaningful products that enhance their children's emotional well-being and foster positive sibling relationships. The brand pushes against generic, impersonal children's books by offering customized content that speaks directly to each child's unique experience. # Product The "My Big Sibling" book by Wonderbly is a personalized book designed to help older siblings adjust to the arrival of a new baby. The book includes the names and avatars of both children, allowing them to see themselves reflected in the story. It follows the children as they grow up together. The illustrations are hand-painted. The book is a comforting tool for the older child, easing big feelings of jealousy or replacement and showing her that she is actually gaining a lifelong best friend. It is designed to last as the siblings grow up, making it a special keepsake. # Visual style The ad has a warm, natural aesthetic with a focus on authentic moments between family members. The lighting is soft and natural, creating a cozy and inviting atmosphere. The production quality is a hybrid of UGC and polished commercial, using both candid shots and high-quality close-ups of the product. The editing style is smooth, with transitions that maintain a consistent pacing of approximately 15-20 cuts per minute. The audio-visual sync is well-coordinated, with voiceover lines aligned with relevant visual content. # Hooks Spoken: 00:00–00:03 Big sibling jealousy starts early, and I wish someone had told me this sooner. Text overlay: 00:00–00:03 Big sibling jealousy starts / 00:03–00:03 early, and I wish someone Visual: 00:00–00:03 A medium shot shows a woman sitting on a gray chair with two girls on her lap, reading a book together. The woman is fair-skinned with brown hair pulled back in a ponytail and is wearing a brown sweater and black pants. The older girl is fair-skinned with red hair pulled back in a ponytail and is wearing pink pajamas with koalas on them and black leggings. The younger girl is fair-skinned with blonde hair in pigtails and is wearing red and white checkered pajamas. The gray chair is placed against a white wall with a green blanket draped over the back. # Funnel stage Middle of funnel (Consideration) # Pain points Big sibling jealousy starts early. # Value propositions - Personalized book with both of my kids names and avatars so that my older child feels included and not overwhelmed. - The hand-painted illustrations makes it comforting and ease those big feelings. # Benefits - Helped my older child feel included instead of overwhelmed - Comforting for my oldest - Ease those big feelings - Show her that a new baby isn't replacing her - She is actually gaining a lifelong best friend # Features - Personalized with both of my kids names and avatars - Hand painted illustrations # Call to action Check out Wonderbly. # Social proof - "Reading it together has been so comforting for my oldest" – Woman 1 (Customer) - "It's really helped to ease those big feelings and show her that a new baby isn't replacing her" – Woman 1 (Customer) - "She is actually gaining a lifelong best friend" – Woman 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the POV of a mom who is a customer of Wonderbly. # Storyline - 00:00–00:03 00:00–00:03 Big sibling jealousy starts early, and I wish someone had told me this sooner. - 00:03–00:11 00:03–00:11 When we were getting ready to bring our new baby home, I really wanted something that helped my older child feel included instead of overwhelmed. - 00:11–00:15 00:11–00:15 This 'My Big Sibling' book from Wonderbly does exactly that. - 00:15–00:19 00:15–00:19 It's personalised with both of my kids names and avatars, - 00:19–00:21 00:19–00:21 and it follows them growing up together through the years. - 00:21–00:24 00:21–00:24 Reading it together has been so comforting for my oldest. - 00:24–00:28 00:24–00:28 It's really helped to ease those big feelings and show her that a new baby isn't replacing her. - 00:29–00:32 00:29–00:32 She is actually gaining a lifelong best friend. - 00:32–00:35 00:32–00:35 The illustrations are hand painted and they're so beautiful. - 00:35–00:40 00:35–00:40 It's a book that will last as they grow up together and that is so, so special. - 00:40–00:45 00:40–00:45 If you are about to welcome a new baby, this is such a beautiful way to start that sibling bond. Check out Wonderbly.

# Ad summary This image ad showcases Wonderbly's personalized books, specifically designed for young children. The ad features a headline that highlights the discovery and personalization aspects of the books, suggesting that they offer a unique and engaging experience tailored to each child's name. # Brand positioning Wonderbly is presented as a brand focused on creating personalized children's books that foster a sense of discovery and individuality. The brand emphasizes the unique experience of a book tailored specifically to a child's name, offering a product that is both educational and emotionally resonant. Wonderbly aims to occupy a space in the consumer's mind as a provider of high-quality, meaningful gifts that celebrate each child's unique identity. The brand's positioning is emotional, focusing on the joy and wonder that a personalized book can bring to a child, rather than functional attributes. # Product The featured product is a personalized children's book, where the child's name is integrated into the story. The book aims to create a unique reading experience, tailoring the adventure to the individual child. The design includes illustrations of toys and a heart-shaped space on the cover featuring the child's name (e.g., "OSCAR'S FIRST BOOK"). The books come in a square format with a glossy cover and are designed for young children. The clear USP is the personalization aspect, making the book a special keepsake. The ad addresses the purchase barrier of generic children's books by offering a custom-made product that promotes individuality and engagement. # Visual style The ad has a clean and cheerful visual style, employing soft colors and simple graphics to appeal to parents of young children. The production quality is high, suggesting a professional studio shoot. The visual motifs include a grid layout and flat design elements. The image treatment features soft lighting and a color palette that is both inviting and calming. The typography is bold and legible, designed for quick comprehension. The overall style is platform-native, fitting well within the design aesthetic commonly found on social media platforms. # Hooks Headline: A world of discovery in their name awaits! # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of generic children's books that lack personal connection. The books do not include the child in the story or make the book feel uniquely special to them. "A world of discovery in their name awaits!" # Value propositions - Personalized experience: The ad connects the feature of personalization (a child's name in the book) with the benefit of a unique and engaging experience, highlighting the value of owning a custom-made book. # Benefits - A world of discovery # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product and its features, communicating the brand's message about personalized books for children. # Storyline - The ad opens by showcasing four distinct personalized children's books, each featuring a different name prominently displayed within a heart-shaped design. This immediately conveys the key selling point: the ability to customize these books with a child's name. The brand is telling this part of the story, highlighting product options and features. - The ad transitions to a headline that reads, "A world of discovery in their name awaits!" This text emphasizes the adventure and learning opportunities contained within the personalized books. It’s designed to capture the viewer's attention and convey the promise of an enriching experience. The brand continues the story, emphasizing the benefits of engaging the product.

# Ad summary This ad showcases the Wonderbly 'That's MY name!' series, as described by a woman who bought the customized book for her kids and emphasizes how excited they are to see themselves in it. # Brand positioning Wonderbly is positioned as a provider of customized books that promote inclusivity and excitement by allowing children to see themselves in the stories they read. The brand’s tone is warm, family-oriented, and focused on creating personalized experiences that resonate with children and foster a love for reading. By tailoring books to include specific details and likenesses of the children, Wonderbly aims to differentiate itself from generic children's literature, offering a functional benefit of creating engaging and personalized content, which is an emotional benefit for both children and parents. # Product The product featured is Wonderbly's personalized children's book, specifically from the 'That's MY name!' series. The book allows the customer to customize the main characters and the story to reflect the child's name and appearance. The ad highlights the excitement and engagement that children experience when they see themselves represented in the book, making reading a more personal and enjoyable experience. The USP is the high level of personalization and the positive impact it has on children's enthusiasm for reading, addressing the potential purchase barrier of children not being interested in reading. The use occasions shown are a mother reading to her children and the children interacting with the book on their own. The ad conveys that the product is worth trying or buying because it creates a unique and engaging reading experience that fosters a child's love for books. # Visual style The ad has a natural, UGC aesthetic with a warm and inviting tone. The editing style includes quick cuts between different scenes to maintain engagement, and the production quality feels genuine and relatable, enhancing the authenticity of the testimonial. The pacing is consistent, with visuals and audio synced to emphasize key moments. The setting in cozy home environments, combined with the use of natural lighting and gentle music, creates a familiar atmosphere. # Hooks Spoken: 00:02–00:07: We found this book that we could personalize to our kids, and it's been amazing for getting them to read together. Text overlay: 00:03–00:06: We found this Visual: 00:02–00:03: Close-up shot of a hand holding the book, showing the cover which reads 'Millie's BIG SISTER Belle' with a cartoon illustration of two girls. The background is a neutral gray surface. / 00:03–00:07: Close-up shot of the book's pages being flipped, showing illustrated images of cartoon characters. The focus is on the colorful drawings and personalized text. The background is a neutral gray surface. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that it can be difficult to get children excited about reading. This is implied by the speaker's surprise that the book got her children to read together. # Value propositions - The personalized story offers a unique reading experience that is enjoyable for children. - The ability to customize characters promotes inclusivity and makes children feel special. # Benefits - Amazing for getting them to read together - Gets so excited recognising her big sister # Features - Personalized story - Customizable characters # Call to action None used. # Social proof - I can't recommend Wonderbly more – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is sharing her positive experience with the product. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a shot of a mother sitting in a rocking chair with her two young daughters, reading a book to them. This sets a cozy, intimate tone and introduces the product in a real-life context, creating a sense of authenticity and showcasing the family-oriented values of the brand. The audience experiences this scene from the perspective of an observer, witnessing a warm family moment that makes them want to keep watching. - 00:02–00:07 00:02–00:07: The camera focuses on the book and the woman's hands as she flips through the pages. She mentions that they found a book that they could personalize for their kids, and that it has been amazing to get them to read together. The audience is now experiencing the book from the perspective of the mother and how amazed she is with it. - 00:07–00:14 00:07–00:14: The ad shifts to show the children's interaction with the book in their bedroom, and the woman continues by saying that one daughter can't make sense of the words yet, but she gets excited recognizing her big sister. This highlights the individualized appeal and emotional connection the children form with the book, building on the previous statement by focusing on how the daughter is able to recognize her sister. The perspective is from the mother who is recording, emphasizing the personalized book and the child's excitement. - 00:14–00:17 00:14–00:17: The woman concludes the testimonial by recommending Wonderbly and telling the viewer to check them out. This serves as the concluding statement, reinforcing the overall message and encouraging viewers to explore the product for themselves. The perspective shifts back to the mother, who is the one recommending Wonderbly. Her genuine endorsement aims to build trust and inspire action.

# Ad summary This is a vertically-oriented mobile ad for personalized children's books from the company, I See Me! The ad shows how the products work by displaying images of the brand's various personalized books. The visuals focus on the different categories and options that the brand has to offer, and on the moments of joy that these books can bring. It also features the steps on how to choose a story, preview each page, and share the magic together. # Brand positioning I See Me! is presented as a brand that creates personalized books for children. The brand emphasizes the uniqueness and individuality of each child, allowing them to star in their very own story. The company appears to focus on creating magical and memorable moments through shared reading experiences. The brand aims to foster a sense of wonder and excitement around reading, positioning itself in the emotional space of creating joy and connection. There are no visible comparisons to any competitors. The company offers various personalized stories catering to kids of all ages. # Product The advertised product is a range of personalized books for children from the company I See Me! These books allow each child to become the main character in their own story. The books come in a variety of themes and story formats. The ad highlights key features such as the ability to customize the story with the child's name. The ad also conveys the joy and magic that comes from snuggling up together and watching their face light up as they star in their own story. There are options to choose the perfect story, preview every unique page, and share the magic together. The books are designed to be shared and enjoyed together, making them perfect for cozy moments. # Visual style The ad has a clean and cheerful aesthetic with bright colors and simple graphics. The editing style is static shots. The production quality is polished and professional. The pacing is consistent and relaxing, at approximately 20 BPM, and the audiovisual elements are timed to enhance the message. The ad feels modern and engaging, fitting for a family audience. # Hooks Text overlay: 00:00–00:02 Choose their perfect story Visual: 00:00–00:02 A collection of various book covers are arranged in a circular display on a pink background. Each book cover is vibrant and features different images of children, animals, and playful designs. The lighting is soft and even, and the camera framing is static. Text on the screen overlay reads: "Choose their perfect story". The scene is playful and inviting. # Funnel stage Consideration # Pain points None used. # Value propositions - The personalized books allow children to star in their very own story. # Benefits - Snuggle up and watch their face light up as they star in their very own story. # Features - Personalized books - Preview every unique page - Share the magic together # Call to action Start Their Story # Point of view - Brand 100% – The entire ad is presented from the brand's official perspective, showcasing the products and their benefits using promotional visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The ad showcases various book covers in a circular display, highlighting the brand's diverse collection of personalized stories. The intention is to introduce the brand and its product range, emphasizing the variety and customization available. The audience is experiencing the product range from the brand's perspective, and is conveyed through bright colors and playful graphics. The tone is cheerful and inviting. - 00:02–00:03 00:02–00:03 The ad transitions to an open book lying on a light blue surface, displaying the name "April" written on the page. The intention is to highlight the ability to preview each page and personalize the story. The audience is experiencing the product range from the brand's perspective, and is conveyed through bright colors and playful graphics. The tone is cheerful and inviting. - 00:03–00:05 00:03–00:05 A woman is shown reading a personalized book to a young child, emphasizing the shared reading experience. The intention is to demonstrate the emotional connection and joy that the books bring. The audience is experiencing the product range from the brand's perspective, and is conveyed through bright colors and playful graphics. The tone is cheerful and inviting. - 00:05–00:07 00:05–00:07 The ad ends with a call to action, encouraging viewers to start their story and create magical moments with their child. The intention is to prompt immediate action and drive sales. The audience is experiencing the product range from the brand's perspective, and is conveyed through bright colors and playful graphics. The tone is cheerful and inviting.

# Ad summary The ad features the Wonderbly personalized children's book, 'My Big Sister Belle,' which helps older siblings adjust to a new baby in the family. The ad shows the book, its illustrations, and a mother reading the book with her two daughters to comfort the older child and reinforce their bond. # Brand positioning Wonderbly is presented as a brand that creates personalized books for children with hand-painted illustrations that are beautiful. The brand aims to occupy a space in the consumer's mind as a creator of lasting, special, and comforting products. Wonderbly aligns with values of family bonding, inclusion, and emotional well-being. The brand positioning is emotional. # Product The featured product is the Wonderbly personalized children's book, specifically the 'My Big Sister Belle' edition. This book is designed to help older siblings adjust to the arrival of a new baby in the family. The book is personalized with both children's names and avatars, following them growing up together through the years. The illustrations are hand-painted. Reading the book is presented as a comforting activity for the older child, reassuring them that the new baby isn't replacing them but rather they are gaining a lifelong best friend. The book aims to ease big feelings of being overwhelmed and promote sibling bonding. # Visual style The ad has a warm and inviting aesthetic. The video is edited with quick cuts and smooth transitions. The production quality is polished, and has a UGC feel. The pacing is moderate, and the audio and visuals are in sync. The lighting is natural and soft. # Hooks Spoken: I knew becoming a big sister might be a lot for Belle and this book helped so much. Text overlay: I knew becoming a big sister / might be a lot for Belle and / this book helped so much. Visual: 00:00–00:02 Close up shot of an infant wearing a white floral dress smiling and looking directly at the camera. The infant is laying down with a white pillow behind them. The lighting is natural and soft. / 00:02–00:03 A hand holds a personalized children's book titled, "Millie's BIG SISTER Belle." The cover features a drawing of two young girls holding hands on a white background. The hand has dark painted nails and a wedding ring. / 00:04–00:04 A hand holds a personalized children's book titled, "Millie's BIG SISTER Belle." The cover features a drawing of two young girls holding hands on a white background. The hand has dark painted nails and a wedding ring. # Funnel stage Consideration # Pain points Becoming a big sister might be a lot for the older child. # Value propositions - This 'My Big Sibling' book does exactly that: It's personalised with both of my kids names and avatars, and it follows them growing up together through the years - Reading it together has been so comforting for my oldest, and show her that a new baby isn't replacing her, and that the older child is actually gaining a lifelong best friend. # Benefits - Helps older child feel included instead of overwhelmed - Start that sibling bond # Features - Personalized with both kids names and avatars - Illustrations are hand painted # Call to action Check out Wonderbly. # Social proof - "This book helped so much" – Female 1 (Customer) - "Reading it together has been so comforting for my oldest" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a mother who has used the product and is sharing her experience. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a shot of a happy baby, and the narrator states that she knew becoming a big sister might be a lot for her older child, Belle, but that this book helped so much. This establishes the problem (older child adjusting to a new sibling) and introduces the product as the solution. The audience experiences the concern from the mother's perspective, conveyed through her empathetic tone and the visual contrast between the smiling baby and the stated challenge. - 00:04–00:11 00:04–00:11 The narrator shares that when they were getting ready to bring their new baby home, she wanted something to help her older child feel included instead of overwhelmed. This reinforces the initial problem, delving deeper into the mother's desire to support her older child's emotional well-being. The perspective is still from the mother, conveyed through her heartfelt explanation and the sweet visual of the older sister interacting gently with the newborn. - 00:11–00:17 00:11–00:17 The narrator highlights that the 'My Big Sibling' book from Wonderbly does exactly that (helps the older child feel included). The narrator states that the book is personalized with both of her kid's names and avatars. This provides a more detailed explanation of the product and its key feature of personalization. The perspective shifts to a focus on the book itself, highlighting its unique selling points and showing pages with the children's names. - 00:17–00:20 00:17–00:20 The narrator shares that the book follows the kids growing up together through the years. This showcases the longevity of the product and its ability to remain relevant as the children grow. The perspective shifts back to the children, showing them with their mother reading the book together in a cozy setting, emphasizing the special moments it creates. - 00:20–00:33 00:20–00:33 The narrator shares that reading it together has been so comforting for her oldest, that it has really helped to ease those big feelings and show her that a new baby isn't replacing her. The narrator continues that the older child is actually gaining a lifelong best friend. This highlights the positive impact of the book on the older child's emotional state and reinforces its value in fostering a strong sibling bond. The perspective remains focused on the children and their relationship, with visuals of them reading the book together. - 00:33–00:36 00:33–00:36 The narrator highlights that the illustrations are hand painted and so beautiful and that it is a book that will last as they grow up together. This showcases the product's quality and enduring value. The perspective remains focused on the book itself, highlighting its illustrations, and showing pages with the children's names. - 00:36–00:40 00:36–00:40 The narrator states that the product is so, so special. The perspective shifts back to the children, showing them with their mother reading the book together in a cozy setting, emphasizing the special moments it creates. - 00:40–00:47 00:40–00:47 The narrator directly addresses the viewer and states that if they are about to welcome a new baby, this is such a beautiful way to start that sibling bond, and prompts viewers to check out Wonderbly. This prompts the viewer to take action and purchase the product, framing it as a valuable investment in their children's relationship. The perspective shifts to directly address the viewer, making them feel seen and understood in their journey of welcoming a new baby.

# Ad summary This ad promotes a service that creates personalized books for children. The ad features a book with a lion on the cover, with the title, "When Elijah Was Born." The text overlay reads "A book no other child in the world will ever have," highlighting the unique and personal nature of the product. The ad includes visuals with animated footprints and paw prints, ending with a CTA to "Create Their Story Now." # Brand positioning This brand positions itself as a creator of unique, personalized books, distinguishing itself by offering products that are one-of-a-kind. The brand aligns with values of individuality and cherishing personal stories. It seemingly ignores the norm of mass-produced, generic children's books, focusing instead on the emotional connection and personal significance of its products. The brand positioning leans heavily on emotional value, emphasizing the special bond created through a personalized keepsake. # Product This is a personalized children's book where the customer can customize the story and characters, indicated by the shown book with the title "When Elijah Was Born." The book allows customers to create a story that is unique to their child. The USP is that no other child will have the same story. The product appears to address the desire for parents to give their children something unique and personal, creating a lasting memento of their early years. The ad emphasizes the exclusivity and emotional value of the product, rather than functional details. # Visual style The ad has a polished, clean aesthetic with soft lighting and a warm color palette. The editing style is static, with no cuts or transitions. The production quality is high-end, resembling a commercial with a focus on visual clarity. The visual motif involves showcasing the personalized book in a serene setting, emphasizing its unique appeal. The pacing is slow and deliberate, allowing viewers to fully absorb the visual elements. There is no explicit audio-visual sync, as the focus is primarily on the on-screen text and visual elements. # Hooks Text overlay: 00:00–00:04: A book no other child in the world will ever have. Visual: 00:00–00:04: The foreground features a children's book titled "When Elijah Was Born," depicting a lion and a baby on the cover. The book is propped open on a stack of similar children's books, which have soft pastel covers. Animated footprints and paw prints float around the book. The background is a solid, light beige color, creating a soft and inviting atmosphere. The lighting is diffused, minimizing harsh shadows and highlighting the textures of the book covers. The camera is stationary, providing a stable and clear view of the product. The shot is center framed. # Funnel stage Middle of funnel (Consideration) # Pain points Parents often seek unique and meaningful gifts for their children but struggle to find something that stands out from mass-produced items. The ad highlights the frustration of generic products that lack personal significance by offering a custom solution: "A book no other child in the world will ever have." # Value propositions - A book no other child in the world will ever have. # Benefits - Unique story - One-of-a-kind keepsake # Features - Personalized children's book # Call to action Create Their Story Now # Social proof - None used. # Point of view - Brand 100% – The ad uses on-screen text to convey its message about its product. # Storyline - 00:00–00:04 00:00–00:04: A book is displayed on a stack of other books.

# Ad summary A woman shares her experience with the Wonderbly I Spy Dinosaur book and how it has helped her daughter learn while playing. # Brand positioning Wonderbly is a brand that provides engaging, interactive, and educational content for children. They are positioned as a solution for parents looking to provide alternatives to screen time, promoting learning through fun and interactive books that spark curiosity and cognitive development. # Product The Wonderbly I Spy Dinosaur book is a personalized search-and-find book designed to engage children in interactive learning and play. It features hidden details, encouraging kids to search for different items and think while they play. The book caters to children obsessed with dinosaurs, providing a fun and interactive way to keep them busy without resorting to screen time. Each book has personalized characters, creating a fun and engaging way to learn. # Visual style The ad has a casual, UGC-style aesthetic. The editing style uses quick cuts, especially when transitioning between the woman speaking and her daughter interacting with the book. The production quality is a mix of natural home shots and close-ups, creating a relatable and authentic feel. # Hooks Spoken: 00:00–00:02 This is how we sneak learning into bedtime. Text overlay: 00:00–00:02 This is how we sneak learning into bedtime. Visual: 00:00–00:01 A woman with glasses and a brown shirt smiles, holding the I Spy Finley-O-Saur! book in front of her. She is indoors with a ceiling fan visible in the background. / 00:02–00:02 A medium close-up shows the woman in the same brown shirt. She is speaking to the camera, indoors, with natural lighting. # Funnel stage Consideration # Pain points The ad addresses the challenge of keeping kids busy and engaged without relying on screen time, which many parents want to avoid. # Value propositions - Fun, interactive learning that sneaks learning in without the child even realizing it # Benefits - Sneaks in learning - Keep my kid busy without defaulting to screen time # Features - Fun - Interactive - Sneaks in learning # Call to action Grab yours from Wonderbly. # Social proof - “Trust me, your kid will love these books” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a mother sharing her positive experience with a product, creating a sense of authenticity and relatability. # Storyline - 00:00–00:02 00:00–00:02 The video begins with the creator holding a book, stating that she will share how she sneaks learning into bedtime, setting up the focus on educational content and routines. - 00:02–00:06 00:02–00:06 The creator states that she is always looking for ways to keep her kid busy without defaulting to screen time, conveying a common parental challenge and positioning the product as a solution. - 00:06–00:08 00:06–00:08 The creator shares that when she saw the Wonderbly I Spy Dinosaur book, she knew her daughter would love it, shifting to a personal recommendation and setting up the expectation of the child's enjoyment. - 00:08–00:12 00:08–00:12 The creator shows the Wonderbly I Spy Dinosaur book on her phone as she scrolls through the product page, providing a visual reference and demonstrating the book's features and personalization options. - 00:13–00:16 00:13–00:16 The creator says that her daughter is completely obsessed with dinosaurs, reinforcing the relevance of the product and setting the stage for how the book will engage her child. - 00:16–00:26 00:16–00:26 The video showcases the creator's daughter interacting with the book, showing her reading, spotting hidden details, and thinking while she plays, providing visual evidence of the book's engagement. - 00:26–00:31 00:26–00:31 The creator summarizes that the book is fun, interactive, and sneaks in learning without her daughter even realizing it, reinforcing the benefits and emphasizing the positive experience. - 00:31–00:35 00:31–00:35 The creator mentions that her child will love these books and suggests purchasing them from Wonderbly, closing with a direct call to action to encourage viewers to buy the product.

# Ad summary A mom shares her trick for building vocabulary without flashcards by using Wonderbly's I Spy Dinosaur book. # Brand positioning Wonderbly is presented as a brand providing books that are fun and interactive. The books help with child's learning and sneaking in learning without the child even realizing it. The brand seeks to occupy the space of a fun and educational resource for parents looking to engage their children in learning activities away from the screen. The brand seems to align with the values of learning, interactivity, and fun, promoting a lifestyle that prioritizes engaged and playful learning for children. The brand appears to push against the norm of relying solely on flashcards or screen time for education. # Product The product featured is Wonderbly's I Spy Dinosaur book, a personalized search-and-find book for little ones. It is aimed at children, specifically those obsessed with dinosaurs. The book includes a variety of dinosaurs on every page with hidden surprises to spot. It’s screen-free fun for little hands big and small, get ready before bedtime just a little toothier. The ad suggests that this product is worth buying because it is fun, interactive, and sneaks in learning without the child even realizing it. # Visual style The ad has a UGC aesthetic with natural lighting. The editing style includes quick cuts and static shots with smooth transitions. The production quality is a hybrid of UGC and a polished commercial. The pacing is consistent. # Hooks Spoken: Female 1: This is my trick of building vocabulary without flashcards. Text overlay: 00:00–00:03 This is my trick of building vocabulary without flashcards Visual: 00:00–00:03 A woman with long brown hair and a brown shirt is indoors in front of a kitchen space speaking directly to the camera with a smile. In the background is a white counter with a black toaster oven. # Funnel stage Consideration # Pain points Parents wanting to keep their kids busy without defaulting to screen time. # Value propositions - building vocabulary without flashcards # Benefits - building vocabulary without flashcards - to keep my kid busy without defaulting to screen time - fun - interactive - sneaks in learning without Finley even realizing it # Features - personalized search-and-find book for little ones - screen-free fun # Call to action Grab yours from Wonderbly. # Social proof - Finley is completely obsessed with dinosaurs at the moment – Female 1 (Creator) - now she is spending so much time spotting the different ones searching for hidden details, and actually thinking while she plays. – Female 1 (Creator) - Trust me, your kid will love these books. – Female 1 (Creator) # Point of view - Customer 100% – The entire video is from the perspective of a mom sharing her experience with the product. # Storyline - 00:00–00:03 The creator begins by introducing her trick for building vocabulary without flashcards. - 00:04–00:08 The creator discusses how she is always looking for ways to keep her kid busy without defaulting to screen time. - 00:08–00:14 The creator shares that when she saw Wonderbly’s I Spy Dinosaur book, she knew her daughter would love it. - 00:15–00:18 The creator shares that her daughter is completely obsessed with dinosaurs at the moment. - 00:18–00:28 The creator shares that now her daughter is spending so much time spotting the different ones, searching for hidden details, and actually thinking while she plays. - 00:28–00:34 The creator then states that the book is fun, interactive, and it sneaks in learning without her daughter even realizing it. - 00:34–00:38 The creator then shares to trust her and your kids will love these books and to grab yours from Wonderbly.

# Ad summary This ad features a mother reviewing the personalized I Spy Name-O-Saur! book from Wondersly. She notes that her daughter Finley loves dinosaurs and spends a lot of time spotting different ones, searching for hidden details, and thinking while she plays. The mother highlights that the book is fun and interactive, sneaking in learning without Finley even realizing it. # Brand positioning Wondersly is presented as a brand that offers fun, educational, and engaging books for young children. The ad features the brand's personalized I Spy Name-O-Saur! book, which is designed to be both entertaining and educational, providing a screen-free alternative to keep kids busy. Wondersly aims to provide products that parents will love as much as their kids do, offering a solution to reduce screen time while promoting interactive learning through activities such as reading and searching for hidden details. # Product The featured product is the I Spy Name-O-Saur! book from Wondersly, a personalized search-and-find book designed for little ones. This book features a roaring, prehistoric search-and-find experience with little dino stars on every page. Each page is jam-packed with hidden surprises, giggle-worthy names, and endless hidden surprises to spot, making it screen-free fun. The book is designed to be both big and small, perfect for bedtime stories, and personalized for ages 1-4. The book allows kids to search for hidden details and actively think while playing. The ad emphasizes that the book is fun, interactive, and sneaks in learning without the child even realizing it, providing parents with a product their kid will love. # Visual style The ad has a UGC feel, with natural lighting and casual settings. The editing includes quick cuts and jump cuts to maintain a fast pace. The overall tone is friendly and relatable, aiming to appeal to parents looking for educational and engaging activities for their children. The pacing stays consistent throughout the ad, with cuts timed to coincide with the voiceover, enhancing the audio-visual sync. # Hooks Spoken: Female 1: I'm always looking for ways to keep my kid busy without defaulting to screen time. Text overlay: This is learning... but they think it's play Visual: 00:00–00:03: A small child with blonde hair in pigtails sits in a grey outdoor chair with her feet up, reading a book titled 'I Spy Finley-O-Sauri'. She is wearing a blue and white striped dress with a ruffle around the shoulders and blue bows in her hair. The chair is sitting on a brown wooden deck. # Funnel stage Consideration # Pain points The ad addresses the challenge of keeping kids entertained and engaged without relying on screen time, which many parents are trying to reduce. # Value propositions - Personalized I Spy Name-O-Saur!: Creates a special and engaging experience for the child. - Fun, interactive learning: Makes education enjoyable and keeps children entertained. - Screen-free fun: Offers an alternative to digital devices, reducing screen time. # Benefits - Keeps kids busy without defaulting to screen time - Provides fun, interactive learning - Helps kids spend time spotting different things and searching for hidden details - Encourages thinking while playing # Features - Personalized search-and-find book - Jam-packed with hidden surprises - Giggle-worthy names - Endless hidden surprises to spot - Screen-free fun for dino fans # Call to action Grab yours from Wondersly. # Social proof - "Trust me, your kid will love these books" – Woman 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a mother who is also a customer of the brand. # Storyline - 00:00–00:03 The shot shows a young girl sitting outside in a chair, reading an 'I Spy' book. - 00:03–00:08 A woman says she is always looking for ways to keep her kid busy without defaulting to screen time. She is speaking directly to the camera from inside her home. - 00:08–00:14 The woman continues by stating that when she saw Wondersly's I Spy Dinosaur book, she knew her daughter would love it. The perspective then shifts to a hand holding a phone, scrolling through Wondersly's I Spy Name-O-Saur! book product page. - 00:14–00:18 The woman states that her daughter Finley is obsessed with dinosaurs at the moment. Then the scene shows the little girl sitting on a couch, smiling at the I Spy book. - 00:18–00:28 The girl is now flipping through the book, with the woman stating that she is spending so much time spotting the different ones, searching for hidden details, and actually thinking while she plays. - 00:28–00:33 The woman describes the book as fun and interactive, and that it sneaks in learning without Finley even realizing it. - 00:33–00:37 The woman says 'trust me, your kid will love these books. Grab yours from Wondersly.'

# Ad summary This ad showcases a personalized children's book from My First Story. The video features a young girl with pigtails reading a book that has her name in the title. # Brand positioning My First Story positions itself as a provider of personalized children's books that make reading feel more special. The brand aims to tap into emotional values related to family connection and creating memorable experiences around reading. By offering books tailored to individual children, My First Story offers a unique and emotionally engaging experience, transforming storytime into a personal adventure. The brand distinguishes itself by going beyond generic content, offering a personalized narrative that promotes individuality and emotional resonance. # Product The product is a personalized children's book where the child's name is incorporated into the story and cover. It appears to be a hardcover book, indicated by its sturdy appearance. The product's core USP is its personalization aspect, designed to make each child feel uniquely special and connected to their reading material. The advertisement showcases a young girl engaging with her own personalized book, suggesting a use case where children enjoy seeing themselves as part of the story. The personalization serves as a distinctive feature to draw children into reading and promote a sense of ownership and pride. # Visual style The ad has a cozy and inviting aesthetic with warm lighting and a focus on a child enjoying a book. The editing is simple and static. The production quality is mid-range, creating a balance between polished and relatable. The pacing is slow, focusing on creating a sense of calm and emotional connection. # Hooks Text overlay: 00:00–00:09: My first story / 00:03–00:09: Start Their Story Visual: 00:00–00:09: The shot is framed within a decorative orange border with animated leaves falling at the top. In the center, a square frame shows a young girl with braided pigtails lying in a pink bed with a white headboard. She is holding a large book open in front of her. The book's cover is white with the title 'EVELYN, October's Child' printed in a whimsical font above an illustration of a child in a red hood. The camera is static and provides a direct, eye-level view of the scene. The lighting is soft and warm, accentuating the cozy atmosphere. The product is prominently displayed, with the girl's name clearly visible on the cover. # Funnel stage Top of funnel (Awareness) # Pain points Generic books lack personal connection, failing to deeply engage children or promote a sense of ownership and pride. # Value propositions - Personalized content: Each child feels uniquely special # Benefits - Makes reading more special - Creates memorable experiences around reading # Features - Personalized children's book - Child's name incorporated into the story # Call to action Start Their Story # Social proof - None used. # Point of view - Customer 100% – The entire ad focuses on the visual of a young girl, presumably a customer, enjoying a personalized book, creating a user-centric perspective. # Storyline - 00:00–00:09 00:00–00:09: The video opens with a shot of a young girl reading a book titled 'Evelyn, October's Child'. The text overlay reads 'My first story' and there is a call to action to 'Start Their Story'. The goal is to capture the viewer's attention through a cozy scene of a child enjoying a personalized book. The audience experiences the scene through a third-person perspective, focusing on the child's interaction with the book. The visual style is warm and inviting, emphasizing the emotional connection between the child and the story.

# Ad summary This ad features a woman recommending Wonderbly personalized books as the perfect baby gift that will be treasured for years to come. # Brand positioning Wonderbly is presented as a brand that offers personalized books as gifts for any occasion. The brand positions itself as a provider of unique, thoughtful presents that stand out from traditional items like clothes and socks. The brand aims to occupy the space of creating keepsakes, which can be custom made with the child's name and avatar. This positioning aligns with an emotional connection, focusing on the bonding time and lasting memories the gift can create. Wonderbly pushes against the norm of giving generic baby gifts by providing a personalized book, which the consumer will treasure for years to come. # Product The Wonderbly book is a personalized children's book that can be customized with the name and avatar of a baby. The product works by allowing the gift-giver to create a unique book, customized with the baby's name and avatar, that can be treasured for years. The book is suitable for newborns and their parents, as the ad shows the mom reading the book to the child. It aims to be a keepsake. The ad states the book encourages bonding time between parents and their child. It also addresses the purchase barrier of giving generic gifts like clothes and socks by offering a unique, priceless and personalized product. # Visual style The ad has a UGC aesthetic with a casual, friendly tone. The editing style uses quick cuts between the woman speaking directly to the camera and product shots. The production quality has a polished feel. The pacing is fairly consistent throughout the ad. # Hooks Spoken: Female 1: Don't be the person who shows up to the hospital empty handed. Text overlay: Don't be the person who / shows up to the hospital / empty handed. Visual: 00:00–00:03: The shot shows a mid-thirties, fair-skinned woman with dark hair, wearing a mauve top and white jacket. She is outside in what appears to be a parking lot with cars visible in the background. The camera is handheld and shaky, and at eye level. She holds a black shopping bag. # Funnel stage Consideration # Pain points The pain point is showing up empty-handed when a friend or loved one has a new baby. As the woman states, "Don't be the person who shows up to the hospital empty-handed." # Value propositions - The personalized book offers a unique and thoughtful gift option, setting it apart from generic presents. - The book is a lasting keepsake that will be treasured for years to come. # Benefits - A unique and thoughtful gift - A treasured keepsake - Bonding time for parents and baby # Features - Personalized book with baby's name - Personalized avatar of baby # Call to action Try Wonderbly for yourself. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer who has purchased and is recommending the product. # Storyline - 00:00–00:03 The ad opens with a woman in a car, speaking directly to the camera. She states, "Don't be the person who shows up to the hospital empty handed". This sets up the problem of arriving without a gift for the new baby and positions the brand as a good gift-giver. - 00:03–00:06 The woman then states, "My best friend just had a baby, and I found the most perfect newborn gift." A close-up shot of a newborn's hand follows. - 00:06–00:13 She continues, "While everyone else is getting clothes and socks for the baby, I found something that will be absolutely priceless to Mom and Dad." This highlights the unique aspect of her gift compared to traditional baby gifts, framing it as more meaningful and valuable. - 00:13–00:22 The woman opens a Wonderbly book, stating, "This is a Wonderbly book. It's personalized with the name and avatar of their brand new baby and is the perfect keepsake." She highlights the personalization aspect of the book, emphasizing its unique and memorable value. - 00:22–00:27 The woman then states, "Just think of all the bonding time they'll have reading this together," A close-up of the book pages follow. She continues, "Try Wonderbly for yourself."

# Ad summary This ad promotes personalized children's books. The ad presents an interface where a user can select the age of their child to see books that are right for them. It features smiling children of various ages holding up the books. # Brand positioning This brand offers personalized children's books designed to match each child's age. By providing books tailored to specific developmental stages, the brand positions itself as a helpful resource for parents looking to foster a love of reading in their children. The brand aligns with values of education, personalization, and cherishing each child's individual journey. The brand ignores category norms by focusing on precise age targeting rather than broad categories like "picture books" or "early readers." This brand positioning is functional, prioritizing developmental appropriateness and customer satisfaction through specialized product offerings. # Product The product is a range of personalized children's books tailored to specific age groups, from one-year-olds up to older children. These books feature custom stories and illustrations. The books are visibly high-quality, with colorful covers and a substantial feel, and are intended to be age-appropriate and engaging for children. The ad shows a diverse array of children happily interacting with books designed for their specific age. The primary USP is the personalization and age-specific content, making each book unique and relevant to the child's developmental stage. The ad addresses purchase barriers by presenting the product as a solution for parents seeking age-appropriate and engaging reading material for their children. # Visual style The ad has a bright, clean, and cheerful aesthetic. It features quick cuts between different children, which keeps the pacing brisk and engaging. The production quality is polished, giving it a professional feel. The focus is on showcasing the product in a positive light, highlighting the happy faces of children enjoying their personalized books. The editing rhythm is fast-paced, with cuts timed to coincide with the cycling age options in the text overlay. # Hooks Text overlay: 00:00–00:06 A story for / 00:00–00:04 one year olds Visual: 00:00–00:00 A light-skinned, middle-aged woman with long brown hair smiles while holding a baby. She is wearing a green sweater and a necklace. She is seated against a tan wall. She is holding a book that depicts a mother holding a child. A text overlay at the top reads "A story for" with several options including "one year olds". The shot is a medium close up and is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points Finding age-appropriate and engaging books for children can be challenging for parents. This is visually signaled through the variety of age options shown. # Value propositions - Personalized books are tailored to each child's age, providing the perfect reading experience for their developmental stage. - Custom illustrations and stories create a unique keepsake for each child, fostering a love of reading. - Books for "every stage" of a child's development. # Benefits - Engaging reading experience - Age-specific educational content # Features - Personalized stories - Age-appropriate content - Custom illustrations # Call to action Start Their Story # Social proof - None used. # Point of view - Customer 80% – The ad presents various children interacting with the books, implying they are happy customers. - Brand 20% – The brand voice is present through text overlays and strategic product placement that displays the range of books offered. # Storyline - 00:00–00:00 00:00–00:00 The ad starts with a mother smiling while holding a baby and a book. This sets the scene with a caring and cozy tone, presenting the product in a familial context. The camera is static and focuses on the mother and child, creating a warm, inviting image. This shot introduces the initial context of the brand, with the audience viewing it from the brand's perspective. - 00:00–00:04 00:00–00:04 The ad shows a series of different children holding up books as a text overlay asks "A story for". The text overlay cycles through a list of ages and stages (e.g., "one year olds", "two year olds", "three year olds", "five year olds", "every stage"). Each child appears happy and engaged with their respective book, suggesting a positive reading experience tailored to their age. The audience is experiencing the world from the brand’s perspective as it shows how children of different ages are able to read the books. - 00:04–00:06 00:04–00:06 At the end of the cycling ages, the text overlay says "every stage" and a button appears that says "Start Their Story". This reinforces the brand's message that the books are age-appropriate and encourages the viewer to create their own personalized book. The transition is seamless and positive, reinforcing the message from the brand's point of view.

# Ad summary A mom shares her review of Wonderbly personalized children's books. She shows how she personalized a book for her two daughters and states that it has helped them read together. # Brand positioning Wonderbly is a children's book brand that is all about personalization. The brand empowers parents to create unique stories starring their children, turning reading into a deeply engaging and special experience. By allowing parents to include their kids as characters and customize storylines, Wonderbly transforms ordinary books into treasured keepsakes. This emotional connection aims to foster a love for reading and create lasting memories, positioning Wonderbly as a premium brand in the children's literature market. # Product The Wonderbly product featured is a customizable children's book where parents can create stories featuring their own children as the main characters. The book allows for personalization of the child's name and likeness, making the story more engaging and meaningful for them. It aims to solve a problem that some parents may face, which is getting children excited about reading, by making the characters relatable. The USP lies in this personalization, with the product offering an experience beyond that of regular books. The ad demonstrates moments of shared reading between siblings, emphasizing the book's appeal as a tool for family bonding. It makes the book more engaging for the kids to read because the characters are their selves. # Visual style The ad features a warm, natural aesthetic with soft lighting. The production quality has a polished UGC feel, making it feel genuine and accessible. The editing style is based on quick cuts and static shots with smooth transitions. The pacing is consistent, providing a rhythm that keeps viewers engaged without feeling rushed. The visuals match the voiceover, as the speaker describes what is being shown on screen. # Hooks Spoken: 00:02–00:07: We found this book that we could personalise to our kids, and it's been amazing for getting them to read together. Text overlay: 00:03–00:07: We found this book we could personalise to our kids, and it’s been amazing for getting them Visual: 00:03–00:07: The hand with black nail polish is flipping through the pages of the book. Each page has a different illustration of the two girls in various activities. Text overlay: “We found this book we could personalise to our kids, and it’s been amazing for getting them.” # Funnel stage Middle of funnel (Consideration) # Pain points Some parents may face a problem getting children excited about reading. # Value propositions - Gets kids excited to read together because the book is personalized. # Benefits - Amazing for getting them to read together - Gets so excited recognising her big sister # Features - Personalise to our kids # Call to action None used. # Social proof - I can’t recommend Wonderbly more – Female 1 (Mom) # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing her experience with the Wonderbly book. # Storyline - 00:00–00:02 The ad opens with a close-up view of a child looking at an open book. The intention is to immediately capture attention by showcasing a child engrossed in a book, setting the stage for the product being advertised. The perspective is from an overhead viewpoint, focusing on the child and the book to emphasize the product's appeal to young children. The tone is playful, hinting at the engaging nature of the product. - 00:02–00:07 The scene transitions to a woman holding the book. She then begins to flip through the pages, showing the illustrations in the book. This shows the personalization aspect of the book. The perspective is from the brand's POV. - 00:07–00:17 The woman then goes on to show her two daughters sitting and reading the book together. It is implied that her daughters are the main characters in the book and they are excited to read it together.

# Ad summary A mom demonstrates and describes how Wonderbly personalized books help keep her toddler and older kids occupied so she can have time to do other things. # Brand positioning Wonderbly is presented as a convenient solution for parents to keep their kids engaged. The ad highlights the brand's personalized books as a way to capture children's attention and enjoyment, positioning them as a valuable parenting tool that helps parents carve out time for themselves. The brand appeals to parents looking for easy ways to entertain and educate their children, suggesting that its books are a cut above standard kids' books. # Product Wonderbly offers personalized books for kids that feature the child's name and likeness. The books include custom avatars of the children alongside dinosaurs. The Wonderbly personalized books are marketed as a way to keep kids entertained and busy while the parents are able to focus on other tasks. The unique aspect of personalization is highlighted as the key selling point, stating that kids become obsessed with spotting their avatars alongside different dinosaurs. The books help time fly by with their heads buried in a book. This addresses the purchase barrier of children quickly losing interest in standard, non-personalized books. # Visual style The ad has a casual, UGC feel, with natural lighting and static camera shots. The editing is simple, with straightforward cuts between scenes. The pacing is moderate. The visuals show the brand being endorsed by a customer. # Hooks Spoken: 00:00–00:02 My favorite mom hack for toddler parents. Text overlay: 00:00–00:02 My favorite mom hack / 00:01–00:02 for toddler parents. Visual: 00:00–00:01 A low-angle shot shows a toddler girl, around 2-3 years old, sitting cross-legged on a patch of dry grass. She has blonde hair styled in pigtails with light blue bows. She wears a light blue and white striped romper and is barefoot. She is holding a book with a colorful cover featuring cartoon dinosaurs. The camera is stationary, focusing on the girl and the book. # Funnel stage Consideration # Pain points Parents need time to themselves, but it's hard to keep little ones occupied. # Value propositions - Personalized books that make kids obsessed - Personalized books that keep kids occupied # Benefits - Keeps kids occupied - Time flies by # Features - Personalized books # Call to action Order from Wonderbly today. # Social proof - “That's why I'm so glad I found Wonderbly because these books are personalized, my kids become obsessed with spotting their avatars alongside different dinosaurs” – Woman 1 (Customer) # Point of view - Customer 90% – The speaker shares a personal experience as a mom using the product to solve a pain point. # Storyline - 00:00–00:01 00:00–00:01 The video shows a little girl sitting on the ground looking at a book. This introduces the subject of the video from a child's point of view. - 00:01–00:07 00:01–00:07 A woman is shown holding a towel in front of a door, stating that every parent needs half an hour sometimes, whether it's a work call, doctor's appointment, or just jumping in the shower. She is establishing the need for parents to have some time to themselves. - 00:08–00:12 00:08–00:12 The video cuts to a scene with children playing in a living room, then to the little girl with a personalized Wonderbly book. This visualizes the chaos and energy of kids that parents need to manage. - 00:12–00:16 00:12–00:16 The woman states she is so glad she found Wonderbly because these books are personalized. The woman transitions the topic to Wonderbly, presenting it as a solution for parents' needs. - 00:16–00:21 00:16–00:21 Shots show the children with their personalized books, and the woman states that kids become obsessed with spotting their avatars alongside all the different dinosaurs. This visualizes the books being used and enjoyed. - 00:21–00:24 00:21–00:24 The little girl is back on the ground outside looking at the book, and the narrator states time flies by with their heads buried in a book. This reinforces the benefit of the product. - 00:24–00:28 00:24–00:28 The woman states she's letting the audience in on a parenting hack, and to order from Wonderbly today. This presents the product as a smart solution and issues a direct CTA.

# Ad summary This ad promotes the 'Love Grandma' personalized book from Grandma's Book. The ad shows a hand holding up the book in front of a light blue background. Text overlays highlight that the book is perfect for grandmas, includes a spread with everyone's names, and shows how loved she is. It is a simple ad to show the product. # Brand positioning Grandma's Book is presented as a brand focused on creating personalized books for grandmothers. The brand aims to occupy a special place in the consumer's mind by offering a unique and sentimental gift option. It promotes values of love, family, and connection. The brand aims to create a personalized gift that celebrates grandmothers. It is functional by offering a personalized book but aims for an emotional connection. # Product The product is a personalized book called "Love Grandma" from Grandma's Book. The book is designed to tell grandmothers how loved they are and is perfect for grandmas. The ad explicitly states that the book includes a spread with everyone's names. The unique selling proposition (USP) is its personalization, allowing customers to create a special, unique gift for their grandmothers. The occasion for using the product is for gifting or expressing love and appreciation to grandmothers. # Visual style The ad has a clean and simple aesthetic with a light color palette and clear visuals. It is a polished commercial style with smooth transitions and static shots, indicating a high-end production quality aimed at creating a sentimental tone. The pacing is slow and consistent to allow viewers to read the text and focus on the product. # Hooks Text overlay: 00:00–00:09: From little hands, with big love. Visual: 00:00–00:02: A person with dark skin holds a book in their left hand against a light blue background. The book has a white cover with an illustration of a dark-skinned grandma hugging two boys, surrounded by colorful butterflies and flowers. The title reads 'Luca and Jacob Love Grandma' in yellow and green font. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - From little hands, with big love: This conveys the value that the gift comes from the grandchildren, adding a personal and heartfelt touch. # Benefits - Perfect for grandmas - Tell her how loved she is # Features - Includes a spread with everyone's names # Call to action Create Grandma's Book # Social proof - None used. # Point of view - Brand 100% – The ad is entirely from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:09 00:00–00:09: A hand holds up the personalized book 'Luca and Jacob Love Grandma' against a light blue background. Text overlays appear indicating the book is from little hands with big love, perfect for grandmas, includes a spread with everyone’s names, tells her how loved she is, and includes a call to action to 'Create Grandma's Book'. This moment introduces the product and highlights its key features and benefits. The story is told from the brand’s perspective, aiming to promote the book as a heartfelt gift. The tone is sentimental and appreciative, focusing on the emotional connection between grandchildren and their grandmother. The storyline progresses by showcasing the book and its personalization options.

# Ad summary A short video promoting personalized children's books. The video features a woman speaking directly to the camera and showing examples of the product. # Brand positioning The brand appears to position itself in the market by providing high-quality, personalized books for children. The ad emphasizes the unique and sentimental nature of the books, suggesting that they are more than just reading material, but keepsakes that can be cherished for years. The tone is warm, personal, and focused on creating emotional connections through personalized gifts. # Product The featured product is a personalized children's book. The ad highlights the ability to customize the book with a child's name, implying that each book is unique and tailored. The product is shown as a physical book with illustrations and text. The personalization aspect suggests the product is designed to be a special, sentimental gift, and keepsake. # Visual style The ad has a simple, bright, and clean aesthetic, with a focus on showcasing the product clearly. The video has a UGC feel. There are no visual motifs that can be clearly pointed out. The pacing is slow and consistent throughout the ad. # Hooks Spoken: 00:00–00:07 [Enthusiastic] Have you guys seen these books? Text overlay: 00:02–00:04 Oscar's / 00:02–00:04 First Book / 00:08–00:11 Taylor's / 00:08–00:11 First Book Visual: 00:00–00:02 A close-up shot of a book, displaying the title "Elise's First Book." The book's cover has a white background with illustrations of children's toys and fruits around the edges. A cartoon baby is sitting in the center, holding and reading a book. The shot is well-lit with soft lighting, and the background is a solid light yellow color. / 00:02–00:04 A close-up shot of a book, displaying the title "Oscar's First Book." The book's cover has a blue background and a white heart shape. Illustrations of children's toys and fruits are shown on the heart shape. A cartoon baby is sitting at the top of the heart, holding and reading a book. The shot is well-lit with soft lighting, and the background is a solid light yellow color. / 00:04–00:07 A close-up shot of a book, displaying the title "Riley's First Book." The book's cover has a white background with illustrations of children's toys and fruits around the edges. A cartoon baby is sitting in the center, holding and reading a book. The shot is well-lit with soft lighting, and the background is a solid light yellow color. # Funnel stage Consideration # Pain points None used. # Value propositions - The books being individualized to the kid gives it a USP # Benefits - Individualized to the kid # Features - Personalized books for kids # Call to action None used. # Social proof - "I think these are so individualized to the kid." # Point of view - Customer 100% – The ad is told entirely from the perspective of a woman speaking directly to the camera as if she were a user of the product. # Storyline - 00:00–00:07 00:00–00:07 The video opens with a woman speaking directly to the camera. She introduces the books and asks viewers if they have seen them. The intention is to grab attention and create curiosity by showing an engaging person. - 00:07–00:11 00:07–00:11 The woman shows the product and briefly states that these are personalized books for kids. This beat shows the viewers exactly what they are promoting. - 00:11–00:16 00:11–00:16 She continues to display the book. She shows the viewer that each of the books is individualized to the kid. The intention here is to display a USP for this brand.