How Wildgrain Advertises on Meta

# Ad summary This ad promotes Wildgrain sourdough bread as a convenient, healthy, and delicious option compared to store-bought breads. It emphasizes that the bread is frozen, easy to bake, and made with simple ingredients. # Brand positioning Wildgrain is presented as a brand that offers high-quality sourdough bread made with simple ingredients, no preservatives, and fermented for days. The brand positions itself as a healthier and more convenient alternative to store-bought breads, which the ad implies are often processed and unhealthy. Wildgrain caters to people who love bread but are health-conscious and prefer convenience over traditional baking methods. The brand promotes a lifestyle where enjoying fresh-baked bread is easy and guilt-free. # Product The advertised product is Wildgrain sourdough bread, which comes frozen and can be baked directly from the freezer in 25 minutes or less. It's promoted as a healthier alternative to store-bought breads, as it's fermented for days, packed with fiber, protein, and probiotics, and easy to digest. The bread contains no preservatives and is made with real ingredients. This product is for people who enjoy fresh-baked bread but want a healthier, more convenient option without the need for a starter or kneading. # Visual style The ad has a natural, bright aesthetic, resembling user-generated content with a slightly polished feel. The editing style is characterized by quick cuts and static shots, with smooth transitions to maintain a steady pace. The production quality balances between UGC and a polished commercial, which helps the content appear authentic and relatable. The pacing is moderate, with cuts timed to voiceover lines and text overlays. The audio-visual sync enhances the message and keeps the ad engaging. # Hooks Spoken: Did you know that you can have fresh baked sourdough at home whenever you want with no starter or kneading required? Text overlay: Sourdough Made Simple✨✨ Visual: 00:00–00:01 A hand places a baked loaf of bread into the oven. The oven is stainless steel. A red text overlay states, “Sourdough Made Simple” with sparkle emojis on either side of the text. / 00:01–00:03 Two hands hold a slice of sourdough bread. The bread slice is pale yellow. The hands have red nail polish. A red text overlay states, “Sourdough Made Simple” with sparkle emojis on either side of the text. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that store-bought bread is heavy and can make you feel weighed down: “I loved bread but always hated how heavy it would make me feel.” # Value propositions - Convenience: Fresh baked sourdough at home whenever you want without the need for a starter or kneading. - Health: Fermented for days, packed with fiber, protein, and probiotics, and easier to digest compared to store-bought breads. - Simplicity: Can be baked straight from the freezer and ready in 25 minutes or less. # Benefits - Fresh baked sourdough at home whenever you want - Light, airy sourdough at home # Features - Comes frozen - Can be baked straight from the freezer - Ready in 25 minutes or less - No starter or kneading required - Fermented for days - Packed with fiber, protein, and probiotics - Easy to digest - No Preservatives - Just real ingredients # Call to action Try Wildgrain sourdough for yourself # Social proof - “And in 25 minutes or less, I have light, airy sourdough at home” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product, making it relatable and trustworthy. # Storyline - 00:00–00:01 Opening with fresh baked sourdough coming out of the oven sets up the promise of the bread. - 00:00–00:04 The narrator asks if you knew you can have fresh-baked sourdough at home with no starter or kneading required to raise curiosity. - 00:05–00:08 The narrator states she loves bread but hates how heavy it makes her feel, creating a relatable pain point. - 00:08–00:10 She then introduces Wildgrain sourdough as the solution, implying it doesn't have the same heavy feeling. - 00:10–00:12 The ad compares Wildgrain to store-bought breads, which are shown to have a long list of ingredients. This contrast highlights Wildgrain's simpler, healthier ingredients and formulation. - 00:12–00:17 The ad highlights that Wildgrain is fermented for days, packed with fiber, protein, and probiotics, and easier to digest, emphasizing the bread's health benefits. - 00:18–00:22 The narrator says her favorite part about Wildgrain is that it comes frozen so she can bake it straight from the freezer. - 00:21–00:22 The ad shows the bread going into the oven, demonstrating ease of use and convenience. - 00:22–00:26 She reveals that in 25 minutes or less, she has light, airy sourdough at home, showing the quick result. - 00:26–00:28 The ad encourages the viewer to try Wildgrain sourdough for themselves, promising they won't regret it. This is a direct call to action.

# Ad summary The ad showcases PRO-TIP Gluten-Free products. It includes videos of baked goods, pasta, and bread being prepared at home. # Brand positioning PRO-TIP Gluten-Free aims to occupy the space of accessible gluten-free living. The brand's positioning is functional and practical: it makes gluten-free eating easier for people. The brand offers a variety of products that make gluten-free eating accessible without compromising on enjoyment. # Product The ad features PRO-TIP Gluten-Free artisanal sourdoughs, pastas, and pastries that are delivered frozen and can be baked fresh at home. The ad shows products like bread, pasta, chocolate chip cookies, bagels, and hamburger buns. The featured USPs are convenience and quality. # Visual style The ad's aesthetic is UGC-style with a focus on showcasing the food in a home setting. The editing style includes quick cuts to show a variety of foods being prepared. The production quality gives off a UGC feel, which supports the intended tone. The pacing is quick, with about 12-15 cuts per minute. # Hooks Text overlay: 00:00-00:03: PRO-TIP: / 00:00-00:03: Eating Gluten-Free / 00:00-00:03: is EASY Visual: 00:00–00:01: A pot of boiling water sits on a gas range in a kitchen. Someone pours frozen pasta into the pot from a clear plastic container. The camera is static and at eye level. The background includes other cooking utensils and wood accents. / 00:01–00:03: The pasta is then drained in a silver colander in a stainless steel kitchen sink. The camera is static and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the perceived difficulty of maintaining a gluten-free diet. As stated, "Eating Gluten-Free is EASY." # Value propositions - Artisanal sourdoughs, pastas, & pastries - Delivered frozen, bake fresh at home # Benefits - Eating gluten-free is easy. # Features - Delivered frozen - Bake fresh at home # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of someone preparing and enjoying the products. # Storyline - 00:00–00:01 The video starts with a shot of gluten-free pasta being poured into a pot of boiling water. - 00:01–00:03 00:01–00:03: The pasta is then drained in a colander and transferred back to the pot. This step is a visual continuation of the first shot, showing the preparation process. - 00:03–00:07 00:03–00:07: A loaf of bread is removed from the oven and then sliced in half, showing the texture and quality. The ad intends to show viewers what they can create with PRO-TIP Gluten-Free products, creating a sense of possibility. - 00:07–00:12 00:07–00:12: Next, a package of frozen chocolate chip cookies is taken out of the freezer, placed on a baking sheet, and then baked. The baked cookie is broken in half to show the chocolate chips. The ad is displaying the range of product options and ease of baking. - 00:12–00:18 00:12–00:18: A variety of baked hamburger buns and bagels are shown, with one of the bagels being prepared with cream cheese and toppings. The ad conveys the flexibility of products for different meal options. - 00:18–00:25 00:18–00:25: Gluten-free pasta is plated with sauce and cheese, with a piece of bread being buttered. Then, the person eats the bread while smiling, implying enjoyment and satisfaction. - 00:25–00:31 00:25–00:31: The ad ends by showcasing different gluten-free breads and a couple eating gluten-free pasta. The ending message highlights the convenience of having food delivered frozen and baking it at home.

# Ad summary This ad promotes Wildgrain's protein box with high-protein foods. The ad features a creator who tells the viewer not to buy Wildgrain until they check out their new protein box. The ad highlights protein-rich foods that are available in the box and include free protein waffles in every order. # Brand positioning The Wildgrain brand is presented as a provider of artisan, protein-rich food. The brand values convenience by offering products that are quick and easy to prepare. It also emphasizes health and nutrition by highlighting the high protein content in its products, catering to health-conscious consumers who want full meals that help them reach their protein goals. Wildgrain positions itself against typical meal replacement products by offering full meals and delicious food. # Product The Wildgrain protein box is a curated selection of artisan foods that are high in protein. Each product in the box contains at least 10 grams of protein per serving, with the sourdough grilled cheese containing 20 grams of protein. The box also includes free maple protein waffles that are ready in under 10 minutes. The products are presented as a convenient way to reach your protein goals with full meals and delicious food, rather than relying on meal replacement products. The ad aims to convince viewers that Wildgrain offers a tasty and convenient solution for those looking to increase their protein intake. # Visual style The ad features bright, natural lighting and a polished feel, suggesting high production quality. The editing style is a mix of static shots and quick cuts, maintaining a consistent pace. The cuts, text, and product actions are generally synced with the voiceover lines, enhancing the ad's engagement. # Hooks Spoken: Female 1: Do not buy Wildgrain until you check out their new protein box. Text overlay: Do NOT buy Wildgrain (text overlay) Visual: 00:00–00:01 A fair-skinned person with painted nails is shown holding a baked pastry. The background is a wooden surface next to a plant. / 00:01–00:02 The pastry is torn open to reveal its filling. / 00:02–00:03 The camera angle shifts, and a pair of fair-skinned hands opens a cardboard box, which has a Wildgrain logo on it. The inside of the box contains packaged foods. # Funnel stage Consideration # Pain points The central pain point is the difficulty of reaching protein goals while still eating enjoyable meals instead of replacement products, which is implied through the ad's positioning of Wildgrain as a delicious full meal option. # Value propositions - The Wildgrain protein box helps you reach your protein goals with full meals and delicious food. - You get free maple protein waffles in every box, which are ready in under 10 minutes. # Benefits - Reach your protein goals - Full meals and delicious food - Choose from tons of delicious artisan products # Features - Each product has at least 10 grams of protein per serving - Their sourdough grilled cheese contains 20g of protein - Get free maple protein waffles in every box - Waffles ready in under 10 min # Call to action Try Wildgrain's protein box today! # Point of view - Customer 100% – The ad is communicated from the point of view of a relatable customer who uses and enjoys the product. # Storyline - 00:00–00:01 The video begins with a close-up of a pastry being torn open, with the on-screen text overlay "Do NOT buy Wildgrain." - 00:01–00:03 Continuing the previous moment, the creator gives an instruction to not buy the brand's product until you checkout their protein box. - 00:02–00:03 The camera shows an open Wildgrain box, revealing a variety of products. The intention is to showcase the contents of the protein box that the creator has been mentioning. - 00:03–00:06 A tray of sourdough grilled cheese is presented, and the ad highlights that it contains 20g of protein. The intention is to show the viewer one of the high-protein food options included in the box. - 00:06–00:08 The ad transitions to a person preparing a pita with dips, while repeating how the sourdough grilled cheese contains 20g of protein. - 00:08–00:12 The next item showcased from the box is maple protein waffles, and it's mentioned that you get free protein waffles in every box. This is a persuasive message, since the waffles are ready in under 10 min. - 00:12–00:18 The ad then moves to various prepared meals, such as soup, pasta, and pizza, highlighting the protein focus. This builds on the previous moments by emphasizing that you can reach your protein goals with full meals. - 00:18–00:22 The ad concludes with a slice of pizza, reinforcing that there are tons of delicious artisan products. The intention is to further entice viewers to try Wildgrain's protein box today.

# Ad summary This ad for Wildgrain highlights that their baked goods are delivered straight to your door and contain 10g of protein per serving. The ad also promotes a free offer. # Brand positioning Wildgrain is presented as a brand focused on convenience and health-consciousness, offering a modern solution for those who seek quality baked goods without the traditional effort. It positions itself as a provider of high-protein baked goods, distinguishing itself in a market often associated with less healthy options. The brand targets consumers who want the convenience of home delivery combined with the nutritional benefits of protein-rich foods. # Product The featured product is Wildgrain's baked goods, specifically protein waffles. They are delivered directly to the customer's door, offering convenience and freshness. The protein waffles each contain 10g of protein per serving. The ad addresses the need for a convenient, healthy option for baked goods by highlighting both the ease of delivery and the nutritional benefit of high protein content. These waffles are shown as a tasty and nutritious treat that fits into a busy lifestyle. # Visual style The ad features a rustic, appetizing visual style with a focus on the product's natural appearance. The production quality appears to be high, with a well-lit studio shot that highlights the texture and color of the waffles. The image treatment includes a warm color grade to enhance the food's appeal and a textured background to add visual interest. The typography is large and bold, ensuring scannability in-feed. This style aims to be both inviting and informative, blending a homespun feel with a polished presentation. # Hooks Headline: DELIVERED straight to YOUR DOOR # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the inconvenience of sourcing high-quality, healthy baked goods. The ad addresses this by offering delivery straight to the customer's door. # Value propositions - Convenient delivery straight to your door. - Free protein waffles for life! # Benefits - Delivered straight to your door # Features - 10G protein per serving # Call to action ORDER NOW # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, as it promotes its product's convenience, nutritional benefits, and offers an incentive to order. # Storyline - The ad opens by presenting the core benefit: delivery straight to the customer's door. This immediately grabs attention and sets the stage for convenience, which is told from the brand's perspective. - The ad then highlights a free offer of "Free protein waffles for life!" This message aims to further incentivize the customer with a high-value promotion, which is told from the brand's perspective. - The ad features a claim about the product containing "10g protein per serving." This serves to emphasize the nutritional value of the waffles, appealing to health-conscious consumers. This is told from the brand's perspective. - Finally, the ad includes a call to action with an "Order Now" button. This encourages immediate action and completes the narrative by providing a clear next step for the customer. This is told from the brand's perspective.

# Ad summary A woman describes Wildgrain, a baked-from-frozen bread subscription box. The ad begins by contrasting gluten-free bread with its reputation by showcasing the crunch that the featured bread has. The speaker shares that gluten could be the problem if you're feeling bloated or fatigued. She then shares that you don't have to cut out bread completely because Wildgrain offers artisan crafted, 100% gluten-free, celiac-safe loaves that ship to your door. The speaker then bakes the bread and shares that it tastes great. The ad concludes with a statement that everything Wildgrain makes contains clean, gut-healthy ingredients and that they have 40,000+ five-star reviews and counting. # Brand positioning Wildgrain is a baked-from-frozen bread subscription service that provides its customers with artisan-crafted, 100% gluten-free, celiac-safe loaves of bread. The brand positions itself as a solution for those who feel bloated, fatigued, or have painful digestion from eating gluten, but don't want to cut out bread entirely. Wildgrain values clean, gut-healthy ingredients, making the brand align with a health-conscious lifestyle. The brand positions itself against the norm of gluten-free bread that doesn't taste good, doesn't have a satisfying crunch, and is difficult to obtain. By providing easy access to artisan bread, Wildgrain offers a functional product with an emotional component—allowing customers to enjoy delicious bread that is also good for them. # Product Wildgrain is a baked-from-frozen bread subscription box that offers artisan-crafted, 100% gluten-free, celiac-safe loaves of bread. The product is for people who feel bloated, fatigued, or have painful digestion from eating gluten, but don't want to cut out bread completely. Wildgrain offers bread, pasta, and pastries that are shipped directly to the consumer's door, ready to be baked in the oven and ready in 30 minutes. The brand claims their bread has a satisfying crunch and tastes great, with over 40,000 five-star reviews. All products contain clean, gut-healthy ingredients. The product addresses the purchase barriers of accessibility and time consumption since the product can be delivered and ready to eat within 30 minutes. # Visual style The ad has a bright and airy aesthetic with a polished commercial feel that looks like it could be mistaken for a UGC demo. The editing style includes quick cuts and smooth transitions that are timed to the music beats or voiceover lines, creating an audio-visual sync. The pacing of the ad is quick, keeping the viewer engaged and energized. # Hooks Spoken: 00:00–00:02: Did you know gluten-free bread could sound like this? Text overlay: 00:00–00:03: Gluten-free... with that crunch?! 👀 / 00:00–00:03: DID YOU KNOW Visual: 00:00–00:03: Close up tripod shot of a white, partially sliced loaf of bread on a wooden cutting board, with a stack of cookbooks blurred in the background. A hand holding a silver knife slices off a piece of the bread. A woman’s hands hold up a slice of the bread to show the interior. # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests that the viewer feels bloated, fatigued, and has painful digestion. # Value propositions - You don't have to miss your favorite breads and baked goods anymore. - Wildgrain makes them with your needs in mind. No gluten, no problem. # Benefits - No gluten - Easy to prepare - Tastes good - You can feel good about it # Features - Artisan-crafted - Baked-from-frozen - 100% gluten-free - Celiac-safe - Shipped right to your door - Ready in 30 minutes - Clean, gut-healthy ingredients # Call to action Try it out. # Social proof - “And they've got 40,000+ 5 star reviews and counting” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a real or implied user of the product who has firsthand experience with it. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a shot of a knife slicing into a loaf of bread while a woman off-screen asks, 'Did you know gluten-free bread could sound like this?' to grab attention. - 00:02–00:03 00:02–00:03: The scene cuts to the woman holding a slice of bread and the sound of her crunching into it is audible to showcase that it has a satisfying crunch. - 00:03–00:05 00:03–00:05: The scene cuts to the woman looking as though she is in pain while she says, 'You're bloated, fatigued, digestion is painful,' to highlight the symptoms of gluten intolerance. - 00:05–00:09 00:05–00:09: The woman asks 'If you felt this way and can't figure out why, gluten could be part of the problem,' to introduce a potential reason for why the person is feeling these symptoms. - 00:09–00:12 00:09–00:12: She continues, 'But cutting out bread completely? That's not the only option,' to suggest that there is another way. - 00:12–00:19 00:12–00:19: The woman then introduces the featured brand, Wildgrain, and shares that it is 'a baked-from-frozen bread subscription box offering artisan crafted, 100% gluten-free celiac-safe loaves,' to promote the product as a solution to the viewer's problems. - 00:19–00:26 00:19–00:26: The woman continues by saying that Wildgrain is 'so easy. They get shipped right to your door, and all you do is pop them in the oven for incredible fresh baked goods that are ready in 30 minutes,' to demonstrate the convenience and ease of use of the product. - 00:26–00:28 00:26–00:28: Next, the woman is shown eating the bread at her table and says, 'And get this, they're actually delicious,' to demonstrate that the taste of the bread is good. - 00:28–00:33 00:28–00:33: The woman shares that, 'You deserve better. Everything they make contains clean gut healthy clean ingredients you can feel good about,' to highlight the products' ingredients. - 00:33–00:37 00:33–00:37: The woman then shares, 'And they've got 40,000+ 5 star reviews and counting,' to build trust and credibility for the brand. - 00:37–00:44 00:37–00:44: The ad concludes with the woman sharing, 'You don't have to miss your favorite breads and baked goods anymore. Wildgrain makes them with your needs in mind. No gluten, no problem. Try it out,' as a final push to encourage the viewer to try the brand out.

# Ad summary This ad promotes Wildgrain, a company that delivers sourdough bread made with flour, water, and salt. The ad claims that Wildgrain bread is healthier than grocery store bread because it is made without added sugar and preservatives. The ad also claims that Wildgrain bread is easier to digest, has fewer blood sugar spikes, and contains prebiotics that support gut health. The ad shows a woman baking and eating Wildgrain bread in her home. # Brand positioning Wildgrain is presented as a purveyor of high-quality, nutritious sourdough bread that stands in stark contrast to the mass-produced, additive-laden loaves found in grocery stores. The brand positions itself as a provider of bread made with simple, wholesome ingredients—flour, water, and salt—emphasizing health benefits like easier digestion, fewer blood sugar spikes, and prebiotic support for gut health. Wildgrain aligns with a lifestyle that values natural, minimally processed foods and the convenience of enjoying bakery-quality sourdough at home, straight from the freezer to the oven. The brand's positioning is both functional, highlighting the health benefits and ease of preparation, and emotional, appealing to consumers who seek a better-tasting, better-for-you bread option. # Product Wildgrain offers sourdough bread made with flour, water, and salt, distinguishing itself from grocery store bread that contains added sugar and preservatives. The product is targeted towards health-conscious consumers who seek easier digestion, fewer blood sugar spikes, and prebiotics for gut health. The bread is delivered frozen, allowing customers to bake it fresh at home, providing bakery-quality sourdough straight from their oven. A key USP is the convenience of baking from frozen, eliminating the need to visit a bakery while still enjoying fresh, nutritious bread. The ad addresses the purchase barrier of convenience by highlighting the ease of baking from frozen and the health concerns associated with grocery store bread. # Visual style The ad has a polished, UGC-style aesthetic, blending high-quality shots of bread with more casual, home-style visuals. The editing style is quick-cut, with frequent transitions between shots to maintain a fast pace. The production quality is a hybrid of UGC and commercial, lending credibility while maintaining a relatable tone. The pacing is consistent, with cuts timed to the voiceover to emphasize key points. The overall visual style supports the intended tone of a trustworthy and enthusiastic customer sharing her experience. # Hooks Spoken: 00:00–00:02 Did you know that bread can actually be good for you? Text overlay: 00:00–00:02 DID YOU KNOW THAT / 00:01–00:02 BREAD CAN ACTUALLY BE Visual: 00:00–00:01 Close-up shot of a sliced loaf of bread with a light brown crust and airy interior. The bread is held by two hands with fair skin. The background is a blurred, neutral tone. The camera is static. / 00:01–00:02 Hands with fair skin tear a piece of bread. The bread has a light brown crust and a white, floury interior. The background is blurred. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of grocery store bread being unhealthy due to added sugar and preservatives. "Most of it is made with added sugar and preservatives to keep it shelf stable." # Value propositions - Healthier bread option made with simple ingredients - Convenience of baking from frozen without sacrificing quality - Nutritional benefits that grocery store bread doesn't have # Benefits - Easier digestion - Fewer blood sugar spikes - Prebiotics that help support gut health - Bakery quality sourdough right from your oven # Features - Made with flour, water, and salt - Slow fermentation process - Made with wild cultures - Bake it from frozen # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer who is sharing her experience and highlighting the benefits of the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a sliced loaf of bread, then transitions to hands tearing a piece of bread. The speaker asks, "Did you know that bread can actually be good for you?" This opening aims to pique the viewer's curiosity and challenge their assumptions about bread. - 00:02–00:07 00:02–00:07 The ad shows a hand pointing to bread in a bakery display case, then transitions to shelves stocked with grocery store bread. The speaker states, "If you're still eating grocery store bread, you need to hear this. Most of it is made with added sugar and preservatives to keep it shelf stable." This segment highlights the negative aspects of conventional bread and sets up a contrast with the advertised product. - 00:07–00:13 00:07–00:13 The ad shows various shots of sourdough bread and the process of making it, including a large batch of dough being prepared. The speaker explains, "But real sourdough, like the loaves I get from Wildgrain, is just flour, water, and salt and actually has certain health benefits." This segment introduces Wildgrain as a healthier alternative and emphasizes its simple ingredients. - 00:13–00:17 00:13–00:17 The ad shows a screen recording of the Wildgrain website, highlighting the variety of bread options and the benefits of slow fermentation. The speaker adds, "It uses a slow fermentation process, which means easier digestion." This segment educates the viewer about the product's unique features and benefits. - 00:17–00:24 00:17–00:24 The ad shows a Wildgrain box being opened, revealing various bread products, and then transitions to a freezer full of Wildgrain bread. The speaker continues, "You also get fewer blood sugar spikes compared to regular bread, and because it's made with wild cultures, you actually get prebiotics that help support gut health." This segment reinforces the health benefits and convenience of Wildgrain. - 00:24–00:31 00:24–00:31 The ad shows a woman taking a loaf of bread out of the oven and slicing it. The speaker concludes, "And my favorite part about Wildgrain is that you just bake it from frozen. You get bakery quality sourdough right from your oven with all of the nutritional benefits that grocery store bread just doesn't have." This segment emphasizes the convenience and quality of Wildgrain. - 00:31–00:35 00:31–00:35 The ad shows the woman enjoying the bread on her couch, then transitions to a shot of a loaf of Wildgrain bread on a wooden surface. The speaker finishes, "And honestly, it just tastes better. Once you try it, you'll never go back." This final segment reinforces the taste and encourages the viewer to try Wildgrain.

# Ad summary This ad features a creator in her kitchen showcasing Wildgrain bread. She describes the quality and the convenience of baking the bread from frozen, and highlights different dietary options and free croissants. # Brand positioning Wildgrain is presented as a convenient and healthy bread option, particularly sourdough, with a focus on high-quality ingredients and ease of use. The brand emphasizes that its breads can be baked from frozen, catering to busy individuals and families who value both convenience and nutritional benefits. They position themselves as a provider of preservative-free bread made with a slow fermentation process and offer a range of dietary options, including protein, vegan, and gluten-free boxes, showing commitment to meeting various customer needs. Overall, Wildgrain aims to occupy the space of accessible, nutritious, and convenient bread in the consumer's mind, promoting a lifestyle where healthy eating fits easily into everyday routines. # Product The advertised product is Wildgrain bread, specifically sourdough bread that comes frozen and is ready to bake. The product is designed for those seeking a healthier bread option with convenience. The ad highlights that the bread contains no preservatives due to its slow fermentation process. A key feature is that the bread can be baked directly from frozen, eliminating the need for thawing and streamlining meal preparation. The ad shows the product in a variety box, with options like protein, vegan, and gluten-free, indicating a range of dietary choices. The Wildgrain bread offers a convenient way to enjoy fresh, high-quality sourdough at home with minimal effort. # Visual style The ad has a UGC feel, with a simple, natural aesthetic. The production quality is casual, resembling content made for platforms like Reels or TikTok, featuring a creator in her home kitchen. The editing style includes quick cuts and direct-to-camera shots, keeping the pacing lively and engaging. The visual motifs include frequent close-ups of the bread to highlight its texture and quality. # Hooks Spoken: Female 1: This year I wanted to get more into sourdough for me and for my family and just healthier bread in general. Text overlay: SHOP WILDGRAIN Visual: 00:00–00:02 Close up shot of a person with light skin and long, light pink nails scratching the surface of a golden, crusty sourdough bread on a brown cutting board. The background features a granite countertop with brown and tan speckles. The person is wearing a gold ring on their left hand. The camera is positioned directly above the bread. / 00:02–00:04 A young white-skinned woman with long blonde hair and wearing a light blue zip-up sweatshirt, pearl earrings, and a gold necklace holds up a loaf of sourdough bread broken in half. The bread is tan colored with a thick crust. The background shows dark brown cabinets, a stainless steel microwave, and a white countertop. The camera is selfie-style and focuses on the woman. / 00:04–00:05 Close up shot of a person with light skin and long, light pink nails scratching the surface of a golden, crusty sourdough bread on a brown cutting board. The background features a granite countertop with brown and tan speckles. The person is wearing a gold ring on their left hand. The camera is positioned directly above the bread. / 00:05–00:06 A young white-skinned woman with long blonde hair and wearing a light blue zip-up sweatshirt, pearl earrings, and a gold necklace speaks to the camera. The background shows dark brown cabinets, a stainless steel microwave, and a white countertop. The camera is selfie-style and focuses on the woman. # Funnel stage Consideration # Pain points The central pain point is the desire for healthier bread options and the convenience of baking bread at home. As stated by the creator: "This year I wanted to get more into sourdough for me and for my family and just healthier bread in general." # Value propositions - Convenience: Bread that can be baked from frozen is a 'game changer' - Health and quality: Made with slow fermentation and no preservatives. # Benefits - Healthier bread - Easiest thing ever # Features - Bake these from frozen - Slow fermentation process - No preservatives # Call to action Go check it out. # Social proof - "This year I wanted to get more into sourdough for me and for my family and just healthier bread in general." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer who has integrated the bread into her lifestyle. # Storyline - 00:00–00:01 The ad opens by showing a close-up of the textured crust of a loaf of Wildgrain sourdough bread. - 00:01–00:04 00:01–00:04 The creator addresses the audience directly, sharing her goal to incorporate more sourdough into her family's diet for healthier eating. This sets the stage for the product as a solution to her personal goal. - 00:04–00:06 00:04–00:06 The ad returns to a shot of the bread crust, reinforcing its appealing texture, followed by the creator reiterating her desire for healthier bread in general. - 00:06–00:09 00:06–00:09 The creator breaks a loaf of bread and expresses her excitement about how good it looks, setting up the product's appeal and convenience. - 00:09–00:13 00:09–00:13 The ad transitions to the convenience aspect, showing how the bread can be baked directly from frozen, emphasizing this as a 'game changer'. - 00:13–00:15 00:13–00:15 The creator highlights the slow fermentation process used by Wildgrain. - 00:15–00:19 00:15–00:19 Building on the slow fermentation, the creator points out that the bread contains no preservatives. - 00:19–00:23 00:19–00:23 The creator demonstrates baking the frozen bread in the oven, highlighting how easy it is to prepare. - 00:23–00:27 00:23–00:27 The ad introduces the Wildgrain variety box, emphasizing the multiple options available, including protein, vegan, and gluten-free choices. - 00:27–00:31 00:27–00:31 The creator eats the bread and claims that the Wildgrain bread box is the easiest thing ever. - 00:32–00:36 00:32–00:36 The ad features a bonus offer of free croissants for life and includes a final call to action.

# Ad summary A blonde woman showcases a sourdough bread loaf, demonstrating how it can be baked straight from frozen. She highlights the brand's variety box and the availability of protein, vegan, and gluten-free options, emphasizing the convenience and health aspects of Wildgrain bread. # Brand positioning Wildgrain positions itself as a provider of healthier bread alternatives, specifically sourdough. The brand emphasizes convenience by offering bread that can be baked directly from frozen. The brand aligns with a lifestyle focused on health and simplicity, offering a variety of bread options, including protein, vegan, and gluten-free boxes. Wildgrain directly opposes the category norm of preservatives in bread through its slow fermentation process. # Product Wildgrain offers a variety of frozen sourdough bread loaves. These loaves can be baked directly from frozen, offering a convenient solution for consumers seeking fresh bread without preservatives. The breads are made using a slow fermentation process, resulting in healthier bread options. The products come in variety boxes, including protein, vegan, and gluten-free options, to cater to different dietary needs. The ease of baking from frozen and the absence of preservatives are key selling points, addressing the purchase barriers related to time and health concerns. # Visual style The ad has a polished UGC feel with natural lighting and a home kitchen setting, creating a relatable and trustworthy atmosphere. The editing style consists of quick cuts and static shots. The pacing is consistent, maintaining a steady flow of information and visuals throughout the ad. The audio-visual sync is well-coordinated, with voiceover lines and product actions timed together. # Hooks Spoken: Female 1: This year, I wanted to get more into sourdough, feeding my family, and just healthier bread in general. Visual: 00:01–00:05 A blonde woman stands behind a light-brown granite countertop in a home kitchen with dark-wood cabinets, stainless steel appliances, and natural lighting. She wears a light-grey zip-up jacket with a white shirt underneath, gold hoop earrings, and rings. She lifts a dark wood cutting board with a sourdough loaf that has been cut in half. She holds each half up to the camera to show the texture. # Funnel stage Consideration # Pain points The desire for healthier bread options for the family without the inconvenience of traditional baking or the health concerns of preservatives. # Value propositions - Convenient and easy to bake sourdough bread from frozen - Healthier bread options due to slow fermentation and no preservatives - Variety of options to cater to different dietary needs # Benefits - Healthier bread in general - No preservatives - Easy # Features - Bake these from frozen - Slow fermentation process - Variety box - Protein box - Vegan box - Gluten-free box # Call to action Female 1: Go check it out. # Point of view - Customer 100% – All content is delivered by a customer reviewing the product in her home kitchen. # Storyline - 00:00–00:01 A hand touches a crusty sourdough bread loaf. - 00:01–00:05 00:01–00:05 A blonde woman stands in her kitchen holding a loaf of sourdough bread that has been cut in half, then holds each half up to the camera, emphasizing its texture and appearance. This conveys her intention to share her positive experience with this product, appealing to viewers interested in healthier bread options. - 00:05–00:06 00:05–00:06 The woman's hand touches a full, uncut sourdough bread loaf on a wooden cutting board, signaling that this loaf will be the next one showcased. - 00:06–00:09 00:06–00:09 The woman holds the sourdough halves back up, reiterating the appealing qualities and her excitement to bake and eat it. Her excitement and genuine tone aim to engage viewers and build trust. - 00:09–00:15 00:09–00:15 The woman places a packaged loaf of frozen sourdough bread on the stove top, emphasizing its frozen state and convenience. This demonstrates the product's unique selling point—baking from frozen—addressing concerns about freshness and preparation time. - 00:15–00:19 00:15–00:19 The woman, looking directly at the camera, explains the slow fermentation process and highlights that there are no preservatives. She shares details that make the bread better and healthier. - 00:19–00:24 00:19–00:24 The woman is seen placing the packaged bread on the center rack of an oven to begin baking. This shows how the product is baked, addressing potential questions from the viewer about how to prepare the bread. - 00:24–00:27 00:24–00:27 The woman holds up a Wildgrain variety box, promoting the different options available. She expands the brand's offerings to more than just sourdough. - 00:27–00:31 00:27–00:31 The woman shows herself eating the sourdough, further emphasizing its appeal and positive aspects. Her facial expressions are conveying that the product tastes good. - 00:32–00:35 00:32–00:35 The woman reiterates how easy it is to make, and includes that there are free croissants. A final invitation to check it out is presented to the viewers.

# Ad summary In this ad, a blonde woman films herself in her home kitchen. She shares her journey into sourdough bread making for healthier options for her family. She promotes a brand that sends boxes of bread, protein, vegan, and gluten free options to consumers, which you bake from frozen and that contain no preservatives. # Brand positioning Wildgrain is presented as a subscription box service that delivers frozen bread products directly to consumers. The brand aims to occupy a space in the consumer's mind as a convenient and healthy alternative to traditional store-bought bread. Its focus on sourdough, slow fermentation, and absence of preservatives promotes a lifestyle of health-consciousness and quality ingredients. Wildgrain challenges the norm of processed, preservative-laden bread, positioning itself as a premium option that aligns with values of natural, wholesome eating. # Product Wildgrain is a bread subscription box service that delivers frozen bread products to consumers. A variety box of products are available, including vegan, protein, and gluten free options. The bread is baked from frozen on the middle rack of the oven, and all bread is made using a slow fermentation process which means that the bread contains no preservatives. The brand claims that this bread tastes good and is the easiest thing ever. # Visual style The ad has a UGC feel with natural lighting. There are quick cuts in the video that match what the woman is saying. The ad feels polished due to good lighting and the quality of the video. # Hooks Spoken: This year I want to get more into sourdough feeding that for my family and just healthier bread in general. Text overlay: This year / I want to get more into / feeding that / for my family / healthier bread / in general. Visual: 00:00–00:01: Close up shot of a loaf of bread on a wooden cutting board on top of a granite countertop. A woman's hand with long nails touches the bread. The lighting is bright. / 00:01–00:02: A woman with blonde hair and a casual gray zip up holds the loaf of bread on top of the wooden cutting board. She stands in her kitchen with wooden cabinets. She holds the loaf of bread to the camera. / 00:02–00:03: The woman breaks the loaf of bread in half, showing the inside of the bread to the camera. / 00:03–00:04: Close up shot of the inside of the broken loaf of bread. / 00:04–00:05: The loaf of bread sits on a wooden cutting board on top of a granite countertop. / 00:05–00:06: The woman stands in her kitchen and holds a small piece of bread. / 00:06–00:07: The woman breaks apart a piece of the loaf of bread while it sits on the wooden cutting board. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the target consumer is concerned about the ingredients and healthiness of the bread they and their family eat, which is shown by the line, 'This year I want to get more into sourdough feeding that for my family and just healthier bread in general.' # Value propositions - The slow fermentation process makes for a healthier bread. - Bake from frozen is a game changer. # Benefits - Healthier bread - No preservatives # Features - Bake from frozen - Slow fermentation process # Call to action Go check it out. # Point of view - Customer 100% – The ad is told from the perspective of a real customer, demonstrated through casual at-home filming and tone. # Storyline - 00:00–00:01 The ad begins with a close-up of a loaf of sourdough bread to emphasize its texture and appeal. - 00:01–00:04 00:01–00:04: A woman begins talking about her goal of making sourdough bread to feed her family healthier options. Her perspective as someone working towards a healthier lifestyle is being conveyed through her casual tone and relatable language. - 00:04–00:05 She shows a full loaf of the bread, breaks it in half, and shows a cross-section of the inside. - 00:05–00:07 00:05–00:07: The woman touches the bread again, and continues her claim that she wants to eat healthier bread in general. This is building on the previous claim. - 00:07–00:09 00:07–00:09: The woman expresses how good the bread is, and shares that she is excited about it. The tone here is enthusiastic and genuine. - 00:09–00:15 00:09–00:15: The woman explains that you bake the bread from frozen, which she says is a 'game changer' and that the brand uses a slow fermentation process. She aims to show convenience as well as health aspects of the product here. - 00:15–00:23 00:15–00:23: The woman explains that because of the brand's process, the bread has no preservatives, so it's even better. She shows how she puts the loaf of bread in the oven. - 00:23–00:31 00:23–00:31: The woman holds a large Wildgrain branded box. She shares that the brand has a variety box, protein box, vegan box, and gluten free box. She claims that this is the easiest thing ever. - 00:31–00:35 00:31–00:35: She ends with promoting free croissants for life and telling the viewer to 'go check it out,' ending the ad with a call to action.

# Ad summary An image ad that highlights Wildgrain's food items and offers protein waffles for free. # Brand positioning Wildgrain is presented as a brand that offers high-quality baked goods, particularly those that can be prepared quickly. The focus on "MORNING MACROS in minutes" suggests a brand positioning around convenience and health-consciousness, targeting individuals who want a nutritious breakfast option without spending a lot of time in the kitchen. The brand seems to cater to those who are mindful of their macronutrient intake and appreciate the ease of preparation. The brand pushes against the norm of time-consuming, labor-intensive breakfasts. # Product The ad features several products from Wildgrain, including biscuits and protein waffles. The biscuits are golden brown and appear to be freshly baked, marketed as a quick option to prepare in minutes. The protein waffles are presented as a free item and are shown in a stack. The ad highlights that the food products contain "10G PROTEIN PER SERVING." These offerings address the potential purchase barriers of time and nutritional value, presenting a convenient, protein-rich breakfast solution. # Visual style The ad uses a combination of a product shot and graphic elements to draw attention to the products. The aesthetic leans towards a natural and slightly rustic look, with the wooden surface and textured paper element. The colors are muted but warm, creating an inviting and appetizing feel. The use of bold text and graphic shapes helps to highlight key messages and offers. # Hooks Headline: MORNING MACROS in minutes # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of not having enough time to prepare a healthy and nutritious breakfast that also aligns with macronutrient goals. # Value propositions - Quick and easy morning macros - Free protein waffles # Benefits - Quick preparation - Free item # Features - 10G PROTEIN PER SERVING - PROTEIN WAFFLES # Call to action ORDER NOW # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand’s perspective, showcasing the product's features and benefits. # Storyline - The ad starts by showcasing images of biscuits and a callout of "10G PROTEIN PER SERVING." This immediately establishes that these are protein-rich food items that can be part of a balanced diet. This is told from the brand's perspective to convey product benefits at a glance. - The next beat introduces the headline "MORNING MACROS in minutes", which clearly states the products are quick to prepare. It is told from the brand's perspective to emphasizes the convenience and ease of preparation. - The ad prompts the viewer to "ORDER NOW", which acts as a call to action. The brand is now directly asking the viewer to take the next step and make a purchase. - The ad concludes by offering "FREE PROTEIN WAFFLES FOR LIFE!", which incentives a potential customer. It is told from the brand's perspective to provide an additional value proposition to encourage immediate action.

# Ad summary This split-screen image ad by Wildgrain features different food items in each quadrant while highlighting a feature. # Brand positioning Wildgrain positions itself as a purveyor of high-quality baked goods, focusing on convenience and nutritional value. The brand promotes a lifestyle where consumers can enjoy delicious and protein-rich foods without sacrificing time or health. The promise of "Free Protein Waffles For Life!" suggests a customer-centric approach, providing an ongoing incentive that encourages loyalty and repeat purchases. Wildgrain aligns with the values of convenience, health, and indulgence, offering products that fit seamlessly into a busy yet health-conscious lifestyle. # Product The ad showcases a variety of Wildgrain's baked goods. These include waffles which are promoted as being high in protein, along with what appear to be burnt sugar cheesecakes topped with fresh raspberries, and a pastry with avocado and cream cheese. The protein content is specifically highlighted, with the ad noting "10G Protein Per Serving." This feature targets health-conscious consumers looking for convenient sources of protein in their breakfast or snack options. The ad addresses the purchase barrier of time by emphasizing the ready-to-eat nature of the products, positioning them as a quick and easy option for busy individuals. # Visual style The ad features a collage-style visual with a split-screen layout, dividing the ad into quadrants. The aesthetic is clean and modern, with a hint of a vintage feel through the crumpled paper texture and ripped cardboard overlays. The lighting is bright and natural, highlighting the freshness and appeal of the food items. The color palette is soft and inviting, with peach, white, and natural food colors creating a balanced and appetizing presentation. The typography is bold and clear, ensuring the message is easily scannable. # Hooks Headline: READY BEFORE YOUR COFFEE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common struggle of busy mornings and the lack of time to prepare a nutritious breakfast, especially for those who want high-protein options. # Value propositions - Ready Before Your Coffee # Benefits - Free Protein Waffles For Life! # Features - 10G Protein Per Serving # Call to action ORDER NOW # Social proof - None used. # Point of view - Brand: The ad promotes Wildgrain's products and highlights their features, communicating the brand's message to the audience. # Storyline - The ad presents Wildgrain's products in a visually appealing way, highlighting their convenience and nutritional benefits. This message is told from the brand's perspective, showcasing a variety of their food items to attract viewers. - The ad emphasizes the high-protein content, stating "10G Protein Per Serving", to appeal to health-conscious consumers. This is told from the brand's perspective to highlight a key functional benefit of their product. - The headline "Ready Before Your Coffee" directly addresses the time constraints of busy consumers, positioning Wildgrain as a convenient breakfast or snack option. The brand is telling the story by suggesting how their products simplify morning routines. - A burst graphic exclaims "FREE PROTEIN WAFFLES FOR LIFE!" to grab attention. This ongoing incentive is being promoted from the brand's point of view to encourage purchases.

# Ad summary The ad promotes frozen pizza and pizza buns from a brand that emphasizes artisanal ingredients and slow fermentation. The video showcases the process of making the pizza and pizza buns, highlighting their fresh ingredients and ease of baking from frozen. # Brand positioning This brand aims to occupy a space in the consumer's mind as a provider of high-quality, convenient frozen pizza options. The brand aligns with a lifestyle that values artisanal food but also seeks convenience, positioning itself as a premium choice that doesn't compromise on ingredients or taste. It pushes against the category norm of sacrificing quality for convenience in the frozen food sector. The brand positioning is both functional (high-quality ingredients, bake-from-frozen convenience) and emotional (enjoying restaurant-quality pizza at home). The brand offers both whole pizzas and pizza buns, catering to different preferences for meal size and format, while maintaining a consistent brand identity focused on quality and convenience. # Product The featured product is artisanal, slow-fermented sourdough pizza and pizza buns, available in the frozen food aisle for convenient at-home baking. The pizza is made with high-quality ingredients and pulled fresh from a real stone oven, offering a restaurant-quality experience without the need to leave home. The dough undergoes a slow fermentation process. The products are intended for anyone looking for an easy meal or shareable treat. The primary USP is the combination of artisanal quality and bake-from-frozen convenience, addressing the purchase barrier of time and effort required to prepare a gourmet pizza at home. The ad encourages trying the product by showcasing its high-quality ingredients, authentic baking process, and ease of preparation, all promising a superior frozen pizza experience. # Visual style The ad has a polished, modern aesthetic with a blend of professional food photography and casual home kitchen shots. The editing style incorporates quick cuts to maintain a dynamic pace, with smooth transitions between scenes. The production quality feels like a hybrid of a commercial and UGC, which supports a tone that balances authenticity with aspirational appeal. The pacing is consistently fast, keeping the viewer engaged with frequent visual changes. # Hooks Text overlay: 00:00–00:05: YOUR FREEZER DESERVES BETTER PIZZA Visual: 00:00–00:02: Overhead shot of pizza rolls displayed on an off-white plate. They are garnished with tomatoes, mozzarella balls, and basil leaves. The background is a light blue distressed wooden surface. / 00:02–00:05: Overhead shot of a sliced pizza on a white plate. The plate sits on a woven beige table setting, which includes a candle and decorative items. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire for high-quality pizza but the lack of time or skill to make it from scratch. “YOUR FREEZER DESERVES BETTER PIZZA” # Value propositions - Artisanal sourdough: Indicates a focus on traditional, high-quality baking methods. - Bake-from-frozen: Communicates convenience and ease of preparation. - Clean ingredients: Highlights a commitment to healthier and more wholesome food choices. # Benefits - Gooey melty pizza at home - Perfect shareable treat - Pizza night just leveled up # Features - Slow fermented artisanal sourdough - Pulled fresh from a real stone oven - Bake-from-frozen - Crafted by our bakers with clean ingredients # Call to action None used. # Social proof - None used. # Point of view - Customer 10% – The ad shows a woman enjoying the pizza buns. - Brand 90% – The ad uses professional visuals and on-screen text to showcase the making and enjoyment of its pizza and pizza buns. # Storyline - 00:00–00:05 00:00–00:05: The ad opens with various shots of pizza and pizza rolls, highlighting the end result and appetizing visuals. This serves to immediately capture attention and showcase the product's appeal. - 00:05–00:13 00:05–00:13: Transitioning to the brand perspective, the ad shifts to a professional kitchen to showcase the making of the pizza. The focus on the slow fermentation process, fresh ingredients, and real stone oven aims to convey the high quality and artisanal nature of the brand. - 00:13–00:18 00:13–00:18: The ad cuts to a home kitchen, showing the pizza being taken out of the freezer and baked, emphasizing the bake-from-frozen convenience. - 00:18–00:24 00:18–00:24: The ad transitions to the pizza buns. The brand continues from the brand perspective, promoting the perfect shareable treat. - 00:24–00:32 00:24–00:32: The ad transitions to a customer enjoying the product. This reinforces the high-quality and delicious taste of the pizza buns. This serves as a visual and experiential endorsement, enhancing the audience's desire.

# Ad summary This ad promotes Wildgrain, a bake-from-frozen subscription box, offering artisan-crafted, 100% gluten-free, celiac-safe loaves, pasta, and pastries. # Brand positioning Wildgrain positions itself as a modern solution to the gluten-free food market. It aims to occupy the space for people with gluten sensitivities who still want to enjoy artisan-style baked goods. The brand promotes a lifestyle that values both health and convenience, aligning with a tone of ease and accessibility. Rather than advocating for complete elimination of baked goods, Wildgrain offers a functional alternative by providing delicious, gluten-free, ready-to-bake options. The brand values clean ingredients and promotes the emotional satisfaction of enjoying delicious bread without negative health consequences. # Product Wildgrain is a bake-from-frozen bread subscription box that offers artisan-crafted, 100% gluten-free and celiac-safe loaves. It also includes pasta and pastries. Designed for individuals who have gluten sensitivities but still want to enjoy high-quality baked goods. Key features include the convenience of having fresh artisan bread in 30 minutes, and the assurance of gut-healthy, clean ingredients. It addresses the pain point of cutting out bread completely by providing a delicious, gluten-free alternative that does not compromise on taste or quality. The loaves are shipped right to your door, making the process easy and hassle-free. # Visual style The ad has a bright, polished look, typical of many lifestyle product demos. It aims to appear both aspirational and accessible. The editing combines quick cuts to keep up the pace with static shots for product appreciation, striking a balance between fast-moving content and detailed visuals. The cuts are moderately paced, maintaining a rhythm of approximately 20-25 cuts per minute. Most of the text is timed with the audio, visually reinforcing key points or product actions. # Hooks Spoken: 00:00–00:03 Did you know gluten free diets can help reduce inflammation and improve digestion? Text overlay: 00:00–00:03 Gluten-free bread that's good for your gut / 00:00–00:01 DID YOU KNOW / 00:01–00:03 GLUTEN FREE DIETS CAN HELP REDUCE Visual: 00:00–00:01 A medium shot of a rustic loaf of bread being sliced with a knife, set on a wooden cutting board. The surface is a light marble. White cupboards are visible in the background. A person's hand is holding the bread and knife. Text overlay: “Gluten-free bread that’s good for your gut. DID YOU KNOW” / 00:01–00:03 A medium shot of a woman with long dark hair taking a bite of bread with butter, set in a well-lit kitchen. The woman is wearing a striped shirt. Text overlay: “Gluten-free bread that’s good for your gut. GLUTEN FREE DIETS CAN HELP REDUCE” # Funnel stage Consideration # Pain points The ad highlights that, "You're bloated, fatigued, digestion is painful." This describes the pain and discomfort that individuals experiencing gluten sensitivities often face. # Value propositions - Gluten-free diets can help reduce inflammation and improve digestion, addressing health concerns. - Wildgrain is a bake-from-frozen bread subscription box that offers artisan-crafted loaves, pasta, and pastries, providing convenience without sacrificing quality. - Enjoy incredible fresh baked goods that are ready in 30 minutes, emphasizing speed and freshness. - Eat gut healthy clean ingredients you can feel good about, highlighting health benefits. - Get 40000+ 5 star reviews and counting, instilling trust and confidence in the product. # Benefits - Reduce inflammation - Improve digestion - Don't have to miss your favorite breads and baked goods anymore - Feel good about what you're eating # Features - Bake-from-frozen - Artisan-crafted - 100% gluten-free - Celiac-safe loaves - Ships right to your door - Ready in 30 minutes - Gut healthy clean ingredients # Call to action Try it out. # Social proof - "And they've got 40000+ 5 star reviews and counting." # Point of view - Customer 25% – The customer POV is communicated through the ad by focusing on the pain points that customers who eat gluten experience. - Brand 75% – The brand POV is communicated through scripted lines, product claims, and demos of the product being used. # Storyline - 00:00–00:03 A slice of gluten-free bread is shown being cut, and the narrator asks, "Did you know gluten-free diets can help reduce inflammation and improve digestion?" - 00:03–00:06 The narrator continues from the consumer's perspective who is dealing with the problem: "You're bloated, fatigued, digestion is painful." - 00:06–00:10 The narrator says, "If you felt this way and can't figure out why, gluten could be part of the problem," which is followed by a shot of wheat and gluten-filled goods. - 00:10–00:13 The narrator states that "But cutting out bread completely, that's not the only option," speaking from the perspective of the brand. - 00:13–00:17 Transitioning to the product reveal, the narrator introduces Wildgrain: "Wildgrain is a bake-from-frozen bread subscription box offering artisan-crafted..." - 00:17–00:22 The narrator continues, "...100% gluten-free celiac-safe loaves," showing the product box and a freezer full of Wildgrain products. - 00:22–00:26 Showing ease of use, the narrator states, "It's so easy. They get shipped right to your door and all you do is pop them in the oven..." - 00:26–00:27 The narrator finishes the thought by stating "...for incredible fresh-baked goods that are ready in 30 minutes." - 00:27–00:30 The narrator transitions to the benefits of the product from the brand's perspective, stating, "And get this, they're actually delicious." - 00:30–00:35 The narrator speaks directly to the viewer to promote Wildgrain's value proposition. "You deserve better. Everything they make contains gut-healthy, clean ingredients you can feel good about." - 00:35–00:38 Showing social proof, the narrator states, "And they've got 40000+ 5 star reviews and counting." - 00:38–00:43 The narrator reassures the viewer by stating, "You don't have to miss your favorite breads and baked goods anymore. Wildgrain makes them with your needs in mind." - 00:43–00:45 The narrator reiterates the central benefit and finishes with the call to action, "No gluten, no problem. Try it out."

# Ad summary A woman holds up a slice of mass-produced bread and a slice of wildgrain bread. She points out the difference in ingredients, texture, freshness and whether it's mass produced or artisanally made. She bakes a loaf of wildgrain bread in her oven. She cuts into the loaf and then butters a slice. She shares that sourdough bread is better for your gut and says that Wildgrain bread might not change your life but it'll definitely change your meal time. # Brand positioning Wildgrain is presented as a purveyor of high-quality, artisanal sourdough bread that caters to health-conscious consumers seeking convenient and nutritious options. The brand distinguishes itself by offering frozen loaves that can be baked fresh in 25 minutes or less, emphasizing ease of preparation and minimal cleanup. Positioning itself against mass-produced alternatives, Wildgrain highlights the use of clean ingredients without preservatives and the gut-friendly benefits of slow-fermented sourdough. The brand aligns with a lifestyle that values both taste and well-being, offering a functional product that supports a healthy diet without sacrificing flavor or convenience. # Product Wildgrain offers frozen loaves of slow-fermented sourdough bread, made with clean ingredients and no preservatives. The bread is designed to be easily baked at home straight from the freezer in 25 minutes or less, offering a convenient alternative to mass-produced breads filled with sugar and weird ingredients. The featured product is positioned as a healthier, gut-friendly option due to its slow fermentation process. The bread is depicted being enjoyed with butter, suggesting it is suitable for everyday meals and occasions. One of the USPs is its ability to deliver fresh, artisanal-quality bread without the prep or cleanup typically associated with baking. The brand addresses the purchase barrier of time and effort by providing a convenient, ready-to-bake product that doesn't compromise on taste or health benefits. # Visual style The ad has a polished UGC feel with quick cuts between shots. The video is shot in a well-lit kitchen and features a woman speaking directly to the camera. The cuts are timed to the music beats or voiceover lines. # Hooks Spoken: Female 1: Can you spot the difference between these two breads? Text overlay: 00:00–00:05 Visual: 00:00–00:03: The shot is a selfie-style, medium shot of a woman in her 30s with curly hair, wearing a red shirt and blue jeans. She is standing behind a kitchen island with a butcher block countertop. Two loaves of bread sit on the counter. She's holding a slice of mass produced bread and a slice of Wildgrain bread up to the camera. # Funnel stage Consideration # Pain points The pain point is the inconvenience and unhealthiness of mass-produced bread. The ad highlights that mass-produced bread often contains "Sugar & weird ingredients," "Preservatives," and has an unknown baking date, contrasting this with the freshness and clean ingredients of Wildgrain. # Value propositions - Fresh, artisanal-quality bread without the prep or cleanup. - Convenient, ready-to-bake product that doesn't compromise on taste or health benefits. # Benefits - Good for your gut # Features - Clean ingredients - No preservatives - Fresh in 25 minutes or less - Artisanal bakeries - Slow-fermented sourdough # Call to action None used. # Social proof - "I honestly can't believe how much better this is than my old bread" - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the point of view of a customer. # Storyline - 00:00–00:03 The woman holds up two slices of bread, one light colored and one darker. She asks if the viewer can spot the difference between the two. - 00:03–00:05 Text appears identifying each bread type with benefits of the Wildgrain bread and negatives of the other bread. She nods in agreement. - 00:05–00:08 She explains how easy it is to make Wildgrain bread, no prep and no clean up. - 00:08–00:09 A loaf of Wildgrain bread is shown being placed into an oven. - 00:09–00:11 The loaf is removed from the oven. - 00:11–00:13 The loaf is sliced on a cutting board. The sound of the bread being cut is amplified. - 00:13–00:14 The woman holds up the slices of bread and the ad shows a close up of the interior of the bread. - 00:14–00:18 The woman takes a bite of the bread and says that it smells so good. - 00:18–00:22 Butter is shown being spread across a slice of the Wildgrain bread. - 00:22–00:30 The woman eats a piece of Wildgrain bread and says that it's not just the taste which is amazing but slow-fermented sourdough is so much better for your gut. It's ready in 25 minutes or less, delicious and good for gut health. - 00:31–00:35 She places a slice of bread with butter on a plate. She shares that Wildgrain might not change your life but it'll definitely change your mealtime.

# Ad summary This ad showcases Wildgrain's Weeknight Dinner Box, which includes artisanal pizzas, sourdough grilled cheese, pasta, and heat-and-eat sauces, highlighting the convenience and quality ingredients of the products. The ad emphasizes the ease and stress-free nature of preparing weeknight dinners with Wildgrain, appealing to busy parents. # Brand positioning Wildgrain is presented as a solution for easy and stress-free weeknight dinners, emphasizing convenience and high-quality ingredients. The brand aligns with a lifestyle that values both simplicity and gourmet food experiences, positioning itself against the norms of time-consuming meal preparation or lower-quality convenience foods. The brand identity is functional, focusing on the simplicity and quality of its products. # Product The Wildgrain Weeknight Dinner Box includes a variety of artisanal products designed for quick and easy meal preparation. The box features fresh pasta that cooks in less than 5 minutes, heat-and-eat sauces, artisanal pizzas, and sourdough grilled cheese. The products are highlighted as being made with the highest quality ingredients and are kid-and-parent approved. The products are for individuals or families looking for convenient yet high-quality meal options. The key selling points are the ease of preparation and the premium quality of the ingredients, addressing the purchase barriers of time constraints and the desire for healthier, better-tasting meals. # Visual style The ad uses a blend of polished and UGC-style visuals. The close-up shots of the food and cooking processes have a polished, appetizing look, while other scenes feature a more casual, realistic feel. The editing style includes quick cuts to showcase the variety of products and ease of preparation, interspersed with static shots to highlight the finished dishes. The pacing is fast, maintaining a high level of energy and visual interest. # Hooks Text overlay: 00:00–00:05 Visual: 00:00–00:01 A bird’s-eye view of a white plate holding a sliced pizza on a woven tan table. Beside the pizza is a white candle, a tan woven basket and a small circular coaster that appears to have a picture of the Eiffel tower on it. A hand reaches in and grabs a slice of pizza. / 00:01–00:02 The camera pans out to reveal a full table with the pizza in the foreground, bread in the middle, and pasta in the back. All the food is on white plates on the woven tan table. / 00:02–00:03 A fair-skinned woman with blonde hair and a gray-haired man are on a couch looking at a cell phone and laughing. The man has on a grey sweatshirt and the woman is wearing a white t-shirt. # Funnel stage Consideration # Pain points The ad addresses the pain point of stressful and time-consuming weeknight dinner preparations. 'Try our Weeknight Dinner Box and keep it STRESS-FREE' # Value propositions - Weeknight Dinners Box (2-3 people) for $79 - Fresh pasta ready in less than 5 minutes - Heat & eat sauces for quick preparation - High-quality ingredients for a premium meal experience - Variety of options to keep dinner easy - Kid AND parent approved # Benefits - Easy weeknight dinners - Keep it stress-free # Features - Fresh pasta ready in less than 5 min - Heat & eat sauces - Highest quality ingredients - Artisanal pizzas - Sourdough grilled cheese # Call to action Try our Weeknight Dinner Box # Social proof - Kid AND parent approved # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and benefits through demonstrations and text overlays. # Storyline - 00:00–00:02 The ad begins with a shot of a pizza on a table, creating a visually appealing introduction to the topic of easy weeknight dinners. - 00:02–00:03 The camera pans out to show a table full of food, pasta, bread, pizza. - 00:03–00:04 A couple is shown looking at food options on a phone, indicating the selection process. - 00:04–00:05 The ad shows an interface with a variety of food options. The narrator highlights the 'Weeknight Dinners Box'. - 00:06–00:07 The next scenes demonstrate the ease of cooking the fresh pasta in less than 5 minutes. - 00:08–00:11 The ad demonstrates the ease of heating the sauces. - 00:12–00:15 The ad continues to demonstrate the high-quality ingredients. - 00:16–00:20 The pizza is shown being baked, then served, emphasizing the ease of keeping dinner simple with Wildgrain. - 00:20–00:23 The ad features someone adding basil to the pizza and reiterates the variety of artisanal products available. - 00:23–00:31 The ad shows the grilled cheese being pulled apart.

# Ad summary This ad for Wildgrain aims to capture the attention of people with celiac and offers them a solution to still enjoy their favorite sourdough bread. The ad highlights the discomfort that gluten can cause, particularly for those with celiac disease, and then introduces Wildgrain as a baked-from-frozen bread subscription box that is gluten-free and safe for people with celiac. The ad emphasizes the ease and convenience of having fresh baked goods delivered directly to your door and ready in 30 minutes. It also emphasizes the delicious taste of their gluten-free breads, and that the customer deserves better. # Brand positioning Wildgrain is presented as a convenient subscription box service for artisan-crafted, baked-from-frozen bread, pasta, and pastries. The brand particularly caters to individuals with dietary restrictions, namely gluten-free or celiac-safe needs, but does so without compromising on taste or quality. Wildgrain positions itself as a provider of "clean" and "gut-healthy" ingredients. Instead of simply offering a functional alternative, the brand promotes an elevated experience, allowing people with gluten sensitivities to still enjoy fresh, delicious baked goods delivered to their door. # Product Wildgrain provides a baked-from-frozen subscription box, giving customers artisan-crafted, 100% gluten-free and celiac-safe breads, pastries, and pastas delivered directly to their door. The process is framed as simple: items are shipped to the customer's home and can be baked in the oven for 30 minutes. The brand also emphasizes the delicious taste of its products with gut-healthy, clean ingredients and claims to have 40,000+ 5-star reviews. They aim to solve the purchase barrier of taste often associated with gluten-free alternatives, offering a way for consumers to enjoy the foods they love without gluten-related discomfort. Wildgrain emphasizes the artisanal and enjoyable aspect of their breads, even for those with dietary restrictions. # Visual style The ad combines polished product shots with user-generated content (UGC) and app screen recordings. The editing style is a mix of quick cuts for fast-paced information delivery, alongside static shots to highlight product details. The lighting is generally natural to give an authentic feel, but some shots appear professionally lit. The pacing of the ad is fast, with frequent cuts to keep viewers engaged. The audio and visuals sync up to emphasize certain features, such as the fresh-baked aspect and the enjoyable experience of eating the product. # Hooks Spoken: Did you know that you can enjoy fresh sourdough again even with celiac? Text overlay: 00:00–00:03: How to enjoy sourdough with Celiac 🍞 / 00:00–00:01: DID YOU KNOW Visual: 00:00–00:03: Close up shot of a loaf of sourdough bread covered in white flour on a light brown wood cutting board being cut with a knife. The background is blurred with a row of books on a shelf. Overhead lighting. The bread is dusted with flour on the outside, revealing a fluffy interior as it is sliced. # Funnel stage Middle of funnel (Consideration) # Pain points The ad explicitly highlights the physical discomfort associated with gluten consumption, especially for those with celiac disease, including bloating, fatigue, and painful digestion. The ad states, 'You're bloated, fatigued, digestion is painful.' # Value propositions - Enjoy fresh sourdough again even with celiac: Addresses a specific need of people with Celiac disease - Baked-from-frozen Subscription box: Delivers convenience and freshness. - Clean ingredients: Gut-healthy components assure gentle digestion and well-being # Benefits - Enjoy fresh sourdough again even with celiac - Relief from bloating and fatigue - Improved digestion - No need to cut out bread completely - Convenient and easy to prepare - Delicious taste - Feel good about the ingredients - Guaranteed quality with 40000+ 5-star reviews - Continue eating your favorite breads and baked goods # Features - Baked-from-frozen - Subscription box - Artisan-crafted - 100% gluten-free - Celiac-safe - Shipped right to your door - Ready in 30 minutes - Gut-healthy - Clean ingredients # Call to action Try it out! # Social proof - “Always a good experience” – Kelly T. (Verified Buyer) - “Great packaging, quick delivery, delicious products that dont have to be defrosted!” – Karen (Verified Buyer) - “Bread was fantastic... at my local bakery for a fraction of the price.” – Leigh A. (Verified Buyer) # Point of view - Customer 35% – The ad shows a customer experiencing discomfort, which sets the scene for someone who needs this product. - Brand 65% – The brand communicates benefits of its products as well as instructions on how to use them. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a shot of sourdough bread being sliced, while asking, 'Did you know that you can enjoy fresh sourdough again even with celiac?' The message is intended to intrigue viewers who have celiac disease and miss eating sourdough bread. This question is posed from the brand's perspective. - 00:03–00:05 00:03–00:05: The ad cuts to a woman giving a thumbs down and rubbing her bloated stomach. She then runs to the bathroom while the voiceover says, 'You're bloated, fatigued, digestion is painful.' This moment shows the pain point caused by consuming gluten, likely relatable to those with celiac disease. The perspective is from the customer experiencing these symptoms. - 00:05–00:09 00:05–00:09: Panning across a display of different types of bread, the narrator asks, 'If you felt this way and can't figure out why, gluten could be part of the problem.' The ad suggests gluten as a potential cause for the discomfort shown earlier. This is presented as an expert advisory note. - 00:09–00:12 00:09–00:12: A woman presents a basket of bread, and the narrator says, 'But cutting out bread completely? That's not the only option.' This challenges the idea that those with gluten sensitivities must completely eliminate bread, introducing the idea of an alternative. - 00:12–00:16 00:12–00:16: The ad transitions to a screen recording of what appears to be the brand's app or website with the narrator saying, 'Wildgrain is a baked-from-frozen bread subscription box offering artisan-crafted...' This introduces the brand and its service as a solution. The visuals display the range of products offered. - 00:16–00:19 00:16–00:19: The ad shows hands grabbing a loaf of bread from the freezer with the label 'Sourdough Rosemary Garlic Bread'. The narrator then states that Wildgrain offers '100% Gluten-Free Celiac-Safe Loaves.' This highlights a key feature of the product – its suitability for those with celiac disease. - 00:19–00:26 00:19–00:26: The ad cuts to a Wildgrain box, then shows someone placing a loaf of sourdough bread in the oven, while the narrator adds, 'It's so easy. They get shipped right to your door and all you do is pop them in the oven for incredible fresh baked goods that are ready in 30 minutes.' The ad shows the convenience of the product. - 00:26–00:28 00:26–00:28: The ad features someone eating Wildgrain bread and ends the ad stating, 'And get this, they're actually delicious. You deserve better.' The narrator is speaking from the customer point of view. - 00:28–00:33 00:28–00:33: The ad showcases different types of bread as the narrator says, 'Everything they make contains gut-healthy, clean ingredients you can feel good about.' This emphasizes the nutritional benefits and trustworthiness of Wildgrain products. - 00:33–00:36 00:33–00:36: The ad features on-screen reviews while the narrator mentions, 'And they've got 40000+ 5 star reviews and counting.' This provides social proof. - 00:36–00:41 00:36–00:41: The ad cuts back to a bread display and the narrator states, 'You don't have to miss your favorite breads and baked goods anymore. Wildgrain makes them with your needs in mind.' The narrative shows that Wildgrain offers a solution that doesn't require sacrifices. - 00:41–00:44 00:41–00:44: The ad ends with someone eating Wildgrain bread with the narrator stating, 'No gluten, no problem. Try it out!' This reinforces the gluten-free aspect and gives a direct call to action.

# Ad summary This ad promotes Wildgrain sourdough bread as a healthy alternative to store-bought bread that can be easily baked at home from frozen. It highlights the benefits of sourdough, such as easier digestion and reduced blood sugar spikes, and emphasizes that both regular and gluten-free options are available with no taste difference. # Brand positioning Wildgrain is presented as a health-conscious brand providing convenient, high-quality sourdough bread that can be baked straight from frozen. The brand promotes a lifestyle that prioritizes health and well-being by encouraging consumers to upgrade their bread choices. It stands against the norm of preservative-laden, long-lasting grocery store bread, positioning itself as a healthier alternative. The brand's positioning is functional, emphasizing the health benefits and convenience of their sourdough. # Product Wildgrain offers both regular and gluten-free sourdough bread. The sourdough is made with a slow fermentation process, making it easier to digest and reducing blood sugar spikes compared to regular bread. Wildgrain sourdough can be baked straight from frozen, providing the taste and quality of bakery bread with the convenience of home baking. The gluten-free version tastes the same as the regular sourdough. This product addresses the common barrier of consumers thinking healthy bread options require significant effort, showcasing an easy and convenient solution. # Visual style The ad features a bright, clean aesthetic with natural lighting. The editing style includes quick cuts between various shots of bread and baking processes. The overall production quality feels authentic, leaning towards a UGC-style feel, which supports a tone of casual recommendation and accessibility. The pacing is moderate. # Hooks Spoken: 00:00–00:03 If you do one thing for your health this year, make it upgrading your bread. Text overlay: 00:00–00:02 if you do one thing for your health this year / 00:02–00:03 make it upgrading your bread Visual: 00:00–00:01 A person with fair skin, wearing a light-colored long sleeve shirt, is slicing a loaf of partially sliced bread on a wooden cutting board. A can of extra virgin olive oil is poured into a white bowl in the background. / 00:01–00:02 The camera zooms in as a person with fair skin is tearing off a piece of the bread, revealing a white interior. / 00:02–00:03 A person with fair skin is placing a piece of bread on a cutting board. A white bowl with olive oil is visible in the background to the left, and a beige bowl is visible to the right. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers are frustrated with grocery store bread due to added sugars and preservatives. The voiceover says that "most grocery store bread is made to last forever, which usually means added sugar and preservatives." # Value propositions - Healthier bread that is easier to digest. - Gluten-free bread options that taste the same as regular bread. - Convenient bread that can be baked straight from frozen and tastes like bakery bread. # Benefits - Easier to digest - Helps reduce blood sugar spikes compared to regular bread - Tastes like it came from a bakery # Features - Regular and gluten free options - Slow fermentation process - Can be baked straight from frozen # Call to action None used. # Social proof - "I get both regular and gluten free sourdough from Wildgrain and there's literally no difference in the taste." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing the benefits of using the brand. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with hands slicing bread as a voiceover suggests upgrading bread for better health. - 00:02–00:07 00:02–00:07 The ad shows various types of sliced bread. The voiceover says that most grocery store bread is made to last forever and has added sugar and preservatives, in contrast to "real sourdough." - 00:07–00:14 00:07–00:14 The ad showcases dough being placed in the oven. The voiceover says that sourdough is made with a slow fermentation process that makes it easier to digest and reduces blood sugar spikes compared to regular bread. - 00:14–00:16 00:14–00:16 The ad shows bread on a tray. The voiceover says that if you're gluten free you don't have to miss out. - 00:16–00:21 00:16–00:21 The ad shows bread on a tray. The voiceover says that she gets regular and gluten free bread from Wildgrain and that there is no difference in taste. - 00:21–00:27 00:21–00:27 The ad shows bread in the oven. The voiceover says that you bake it straight from frozen and it tastes like it came from a bakery and that it gives you benefits that grocery store bread doesn't have. - 00:27–00:28 00:27–00:28 The ad shows bread being plated. The voiceover says that once you switch you'll never go back.

# Ad summary An ad for Wildgrain gluten-free bread shows a conversation between two women where one asks the other what brand of gluten-free bread she's eating. The woman responds that it's Wildgrain bread. She asks her friend to rate it out of ten and the friend responds, '10 out of 10, it's so soft, and the flavor is unreal.' The first woman says, 'How did you even make this?' The woman responds, 'Check your freezer.' The next scene shows the second woman laughing, then the first woman retrieving the frozen bread, and saying, 'You're lying.' The first woman states that it's frozen and the second woman says that you just bake it. The first woman is surprised that it's not dry and the second woman states that she's been gluten-free for years. The first woman picks up a slice of Wildgrain gluten-free bread and says that she's tried every gluten-free bread and none have come close to this. The second woman says that she told her Wildgrain is literally the best. # Brand positioning Wildgrain offers bake-from-frozen artisanal breads, pastas, and pastries delivered directly to consumers' homes. The brand positions itself as a convenient alternative to grocery store offerings. This convenience is highlighted by its bake-from-frozen format. The ad shows that their products provide a superior taste and texture without preservatives, additives, or gluten. # Product Wildgrain offers bake-from-frozen gluten-free bread loaves that come pre-made and ready to bake at home. In the ad, one friend asks the other what brand of bread she is eating and the other friend responds, 'Wildgrain.' The friend is surprised that the bread tastes so good and then asks, 'How did you even make this?' The second friend retrieves the bread from the freezer and states that you just bake it and that is it. The friend is impressed that it is not dry. # Visual style The ad has an authentic UGC feel with natural lighting. The editing is simple with basic cuts between shots. The ad feels casual with a static shot and the pacing is conversational. # Hooks Spoken: Wait, what was the brand called again? Text overlay: POV: Your gluten-free friend just tried bread that doesn't suck / what was the brand called again? Visual: 00:00–00:02 A woman with long black hair and bangs is standing in a kitchen with white countertops and cabinets. She is wearing a striped beige and black long-sleeve shirt and white pants. She has a piece of bread with butter in her hand and she is eating it. There is a loaf of bread sitting on a wooden cutting board behind her, along with a plate and a butter dish. # Funnel stage Consideration # Pain points The pain point being addressed is that gluten-free bread is typically dry and does not taste good. The ad highlights this when the first woman says she's tried every gluten-free bread and none have even come close to this. # Value propositions - Wildgrain bread does not taste like typical gluten-free bread. - Bake from frozen is easy. # Benefits - Taste good - It's so soft - Flavor is unreal - Not dry # Features - Gluten-free - Bake from frozen # Call to action None used. # Social proof - Okay, well, 10 out of 10 – Female 1 (customer) - It's so soft – Female 1 (customer) - The flavor is unreal – Female 1 (customer) - I swear I've tried every gluten-free bread and none even come close to this – Female 1 (customer) - Wildgrain is literally the best – Female 2 (customer) # Point of view - Customer 100% – The ad is framed as a conversation between two friends where one asks the other about Wildgrain bread. # Storyline - 00:00–00:02 An Asian woman is standing in a kitchen eating bread. - 00:02–00:03 The woman is eating a slice of bread, and she asks what the bread brand is. - 00:03–00:05 The first woman eating the bread responds 'Wildgrain' and she exclaims it's so good. - 00:05–00:07 The first woman eating the bread is then asked to rate the bread out of 10. - 00:07–00:11 The woman eating the bread rates the bread 10 out of 10, and states that it's so soft and the flavor is unreal. - 00:11–00:13 The friend filming the video asks how she made the bread. - 00:13–00:16 The first friend responds by saying 'check your freezer'. - 00:16–00:19 The camera turns to the friend's face and she laughs. - 00:19–00:21 The first friend retrieves the bread from the freezer, and the friend filming the video states 'You're lying'. - 00:21–00:25 The first friend says it's frozen. The friend filming asks 'and then?' The first friend responds, 'you just bake it, that's it.' - 00:25–00:29 The friend filming the video then says, 'Wait, how is it not dry then?' The first friend then says, 'She's been gluten-free for years by the way.' - 00:29–00:32 The first friend then claims that she has tried every gluten-free bread. - 00:32–00:37 The first friend then tries the bread and says that none even come close to it and asks how she did not know about this. The second friend then claims that she told her and that Wildgrain is literally the best.

# Ad summary This ad features two women in a bright kitchen. The first woman is eating a piece of Wildgrain gluten-free bread and expresses that it tastes very good. The other woman tells her that the bread is frozen, and you just have to bake it. The ad promotes how easy it is to make great-tasting gluten-free bread from Wildgrain. # Brand positioning Wildgrain is presented as a brand that provides delicious and easy-to-make gluten-free bread. The ad conveys that Wildgrain defies the norm of gluten-free products, which often lack the taste and texture of traditional baked goods. By offering frozen, bake-at-home bread, the brand positions itself as a convenient solution for those seeking high-quality gluten-free options. The brand appeals to consumers who value taste and ease of preparation without compromising their dietary needs. # Product Wildgrain gluten-free bread is a frozen, bake-at-home product designed to deliver the taste and texture of traditional bread without gluten. The bread comes frozen and only needs to be baked to be enjoyed. The ad shows a rustic loaf that is sliced and buttered. It also is presented as an alternative for gluten-free consumers who have not found a brand that matches the experience of regular bread. # Visual style The ad has a casual aesthetic with natural lighting and a bright, clean kitchen setting. The editing style includes quick cuts and transitions, mirroring user-generated content. The production quality leans towards a polished commercial feel, using natural colors and high-definition shots. The pacing is steady, matching the rhythm of the spoken dialogue, creating a smooth audio-visual sync. # Hooks Spoken: Female 1: Okay, there's just no way that this is gluten-free. Text overlay: 00:00–00:05 Visual: 00:00–00:02 Close-up shot of a loaf of sliced bread on a wooden cutting board next to a plate and the packaging. One woman is opening the packaging. The camera is angled towards the bread on the counter. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that gluten-free bread often doesn't taste good, leaving those with dietary restrictions feeling deprived. The ad addresses this frustration with the line: "Okay, there's just no way that this is gluten-free." # Value propositions - Frozen, bake-at-home bread: Combines convenience with the fresh taste of homemade bread - Easy to prepare: Simple baking process # Benefits - Delicious taste - Soft texture - Easy to prepare # Features - Gluten-free bread - Frozen - Bake at home # Call to action None used. # Social proof - “Okay, well, 10/10. It's so soft and the flavor is unreal.” – Female 1 (Customer) - “I swear I've tried every gluten-free bread and none even come close to this.” – Female 1 (Customer) - “Wildgrain is literally the best.” – Female 2 (Customer) # Point of view - Customer 100% – The ad is told from the point of view of two women in a kitchen making and eating bread. # Storyline - 00:00–00:02 A woman is holding a piece of bread and says there is no way that it is gluten-free. - 00:02–00:12 00:02–00:12 The woman takes a bite of the bread. Then she is asked to rate the bread out of 10 and she rates it a 10/10. She notes that it is very soft and that the flavor is unreal. This sets up the bread to be very good. - 00:12–00:16 00:12–00:16 The first woman asks the other how she made the bread and she says to check the freezer. The woman is inquisitive about how good the bread tastes. - 00:16–00:25 00:16–00:25 The woman goes to the freezer and is shocked to find the bread frozen, implying how fresh and good it tastes for being frozen. - 00:25–00:29 00:25–00:29 The first woman asks how the bread can taste so good for being gluten-free. This is to emphasize that the bread is not only gluten-free, but also tastes better than other gluten-free options. - 00:29–00:37 00:29–00:37 The first woman notes that she has tried a lot of gluten-free breads that aren’t good and notes that Wildgrain is the best.

# Ad summary The ad showcases a variety of cheesecake flavors and highlights the brand's membership-based service. # Brand positioning This cheesecake brand promotes itself as a premium, membership-based dessert experience. The ad positions the brand as offering unique and gourmet flavors that stand out from typical cheesecakes. The brand aligns with a lifestyle of indulgence and culinary exploration, encouraging customers to treat themselves to high-quality desserts with unique flavor combinations. The brand ignores standard packaging and chooses a unique method to place it's cheesecakes into boxes for shipping. The brand's positioning leans towards emotional satisfaction through the enjoyment of fine, diverse desserts. # Product The featured product is a collection of mini cheesecakes offered through a membership-based service. Each cheesecake is a single serving and comes in several flavors, including strawberry, vanilla bean, lemon, crème brûlée, and white chocolate raspberry. The ad showcases the visual appeal of each flavor with close-up shots that emphasize textures and toppings. The product is for those who enjoy gourmet desserts and variety. The cheesecake comes in a clear plastic container that is then placed into a shipping box. The brand addresses the purchase barrier of limited flavor options by providing a membership-based delivery service. # Visual style The ad features a clean, bright aesthetic with a focus on showcasing the product's visual appeal. The editing style includes quick cuts to highlight different cheesecake flavors, maintaining a consistent pace throughout the ad. The production quality feels polished, but the natural lighting provides a UGC feel. The visual motifs include close-up shots of the cheesecake and hands interacting with the product. # Hooks Spoken: 00:00–00:02: Our members love our cheesecakes. Text overlay: 00:00–00:27: Our members love our cheesecakes Visual: 00:00–00:01: Two mini cheesecakes with red swirls sit on a blue and white patterned tray, surrounded by dark red cherries. The background is a white surface with wooden cutting boards. / 00:01–00:02: A fork takes a bite out of one of the cheesecakes on the tray. The cheesecake has a creamy filling with red swirls and a graham cracker crust. # Funnel stage Middle of funnel (Consideration) # Pain points The ad doesn't explicitly state any pain points, but it addresses the frustration of limited dessert options by showcasing a membership service that offers a diverse range of cheesecake flavors. # Value propositions - Variety of gourmet flavors delivered directly through a membership. # Benefits - Convenient single servings - Gourmet and unique flavor options - Direct delivery # Features - Mini cheesecakes - Various flavors: strawberry, vanilla bean, lemon, crème brûlée, and white chocolate raspberry - Membership-based service # Call to action None used. # Social proof - "Our members love our cheesecakes" # Point of view - Customer 40% – The use of close-up shots and enjoyment of the product is shown from a customer point of view. - Brand 60% – The brand voice is used to present the quality and variety of cheesecakes. # Storyline - 00:00–00:01 The ad opens with a shot of two cheesecakes surrounded by cherries on a patterned tray. - 00:00–00:02 The narrator states, "Our members love our cheesecakes," while a fork scoops a bite of the cake, emphasizing the delicious texture. - 00:02–00:03 The ad transitions to a pair of hands packing the cheesecakes into brown shipping boxes, showing the direct delivery aspect of the membership. - 00:03–00:05 Hands remove a cheesecake in a clear plastic container from the shipping box and place it on a decorative tray. - 00:05–00:07 The packaging is peeled from a lemon cheesecake. - 00:07–00:10 A person prepares to take a bite of the lemon cheesecake and savors the taste, showcasing enjoyment of the product. - 00:10–00:16 The ad displays a crème brûlée cheesecake on a plate, which a spoon then breaks into, revealing the inner layer. - 00:16–00:19 A strawberry cheesecake surrounded by fresh strawberries is shown, and a spoon takes a bite, highlighting the product's freshness and flavor. - 00:19–00:22 The ad displays a vanilla bean cheesecake next to a cup of coffee, implying a perfect pairing. - 00:22–00:27 The ad displays a white chocolate raspberry cheesecake on a decorative plate with raspberries. A spoon scoops a bite, emphasizing its quality.