How Vinted Advertises on Meta

# Ad summary This ad for Vinted features various people in different outfits, walking and dancing on a brick walkway, showing off their RE/Style. It concludes by inviting viewers to watch now on Youtube. # Brand positioning This ad presents Vinted as a brand that is about fashion and style. The brand wants to occupy a space in the consumer's mind as an inspiration for fashion and as a creative and inspiring platform. The ad promotes values like individuality and self-expression. # Product The ad showcases Vinted's RE/Style program, which features creative and inspiring outfits. The program is for people who love fashion and want to express themselves through their style. The program offers a variety of styles and allows the user to be creative and create their own style. The ad is telling the viewer that this product is worth trying or buying because it is a fun and creative way to express yourself and find your own unique style. # Visual style The ad has a polished aesthetic and a quick-cut editing style. The production quality is high-end. The pacing is fast and consistent, with cuts timed to the music beats. # Hooks Text overlay: *Brought to you by Vinted Visual: 00:00–00:01: A group of young adults walk on a brick walkway next to a tan brick wall. The first person is a light-skinned woman with glasses wearing a white button-down shirt, light wash ripped jeans and a gray vest, smiling as she walks. The next person is a light-skinned man wearing black shorts, a black rain jacket, and black boots. / 00:01–00:02: Two light-skinned women walk along the tan brick wall. The first is wearing jeans, a western style belt, a graphic t-shirt, a tan coat, and a cowboy hat. The second is wearing all black. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Creative and inspiring outfits # Benefits - Creative outfits - Inspiring styles # Features - RE/Style program # Call to action Watch now on YouTube # Social proof - None used. # Point of view - Brand 100% – The ad is presented as a fashion show, with upbeat music, a clean environment, and participants who are dancing and showing off different styles and outfits. # Storyline - 00:00–00:02 The ad begins with a group of people walking on a brick walkway. - 00:02–00:22 Then the ad shows a variety of people in different outfits, walking and dancing on a brick walkway. - 00:22–00:28 The ad concludes by inviting viewers to watch now on Youtube.

# Ad summary This ad for Vinted features multiple speakers giving tips on how to re-style clothes and what to do with them. One of the speakers also talks about the importance of being comfortable in your own clothing, while another one shares tips on layering pieces together. # Brand positioning The ad is brought to you by Vinted, which is presented as a platform that enables users to explore their personal style, buy and sell clothes and be who they are. The brand is positioned as promoting personal expression and confidence, and giving users the tools to do so. # Product The product featured in the ad is the clothing exchange platform Vinted, which enables its users to buy and sell used clothing. The ad is telling the viewer that Vinted is an opportunity to re-style old clothes and explore one’s own personal style. # Visual style The ad has a UGC-feel, and the production quality is medium. The editing style uses quick cuts between the different speakers. The pacing is medium, with cuts every 1-3 seconds. # Hooks Spoken: 00:01–00:03 Female 1: Size up. Know your body. Text overlay: 00:02–00:03 Brought to you by Vinted / 00:02–00:03 Valitse isompi koko. / 00:03–00:03 - Tunne kehosi. Visual: 00:00–00:01 A group of people of different genders and races walk towards the camera. The people are wearing different styles of clothing. The background is a brick wall, and the lighting is natural. / 00:01–00:03 A woman with dark hair and glasses stands in front of a brick wall. She is wearing a gray top, a black blazer, and multiple necklaces. The camera is static and the lighting is natural. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points One of the implied pain points is that consumers don’t know what to do with their old clothes. # Value propositions - Clothing exchange platform makes it easy to re-style old clothes - Buy and sell used clothing allows users to explore one’s own personal style # Benefits - Opportunity to re-style old clothes - Explore one’s own personal style # Features - Clothing exchange platform - Buy and sell used clothing # Call to action Watch now on YouTube # Point of view - Customer 100% – The ad is told from the perspective of multiple people using and giving advice for using old clothes to re-style pieces. # Storyline - 00:00–00:01 A group of people are walking towards the camera, which represents the brand and establishes the aesthetic. - 00:01–00:03 00:01–00:03 A woman stands in front of a wall and says “Size up. Know your body.” This moment sets the stage for the rest of the ad and introduces the topic of personal style and comfort. - 00:03–00:06 00:03–00:06 A woman in a striped blazer stands in front of a clothing rack, stating, “I'm a fan of oversized, I'm a fan of loose.” This is a continuation of the previous moment where another personal preference is stated in terms of clothing. - 00:06–00:08 00:06–00:08 A woman in a scarf and sunglasses states “You don't have to impress nobody, just yourself.” This emphasizes the brand’s values of personal expression and confidence. - 00:08–00:11 00:08–00:11 A woman shows an elastic hair tie and says “One headband.” She ties a knot in a t-shirt, saying, “One t-shirt.” This represents a quick style tip that the platform has to offer. - 00:11–00:15 00:11–00:15 “Wow”, she states, which reinforces the value of the style tip and the product that it advertises. - 00:15–00:16 00:15–00:16 “Don't wear skinny jeans”, says another man, which is a demonstration of tips for personal style and expression. - 00:16–00:20 00:16–00:20 A woman in front of a clothing rack states “If I had a button down shirt, I would put it on back to front and you have a whole new top.” This is another tip for personal style and expression. - 00:20–00:27 00:20–00:27 A woman in front of a brick wall says “Layering, layering, layering. You can take a dress or any item and just build pieces underneath it.” This moment emphasizes a style tip with a visual demonstration of this re-style. - 00:27–00:32 00:27–00:32 A woman with a white skirt and black top stands in front of a clothing rack, saying “Paite ja hame on helpon tyylikäs yhdistelmä” (A shirt and a skirt are an easy stylish combination.) This provides tips for personal style and expression. - 00:32–00:35 00:32–00:35 A woman in front of a brick wall says, “Lisää vain sitä jotain” (Just add something). This reinforces that personal style is attainable. - 00:35–00:42 00:35–00:42 A woman in front of a brick wall says “If you're uncomfortable it shows straight away, but if you you're comfortable and you own it, you're just going to look great no matter what you wear.” This moment emphasizes the importance of comfort and confidence, while the brand encourages consumers to explore style. - 00:42–00:46 00:42–00:46 On a green background, the text overlay “RE/style” is shown, and the ad indicates the user can find more on YouTube.

# Ad summary This ad is for Vinted, an online marketplace for buying, selling, and swapping used clothing and accessories. The ad highlights the benefit of selling items you no longer need. # Brand positioning Vinted is presented as an online marketplace where people can buy and sell used clothing and accessories. The ad implies that Vinted is an easy way to declutter your home and earn money from items you no longer need. The brand targets individuals looking for affordable fashion and sustainable shopping options. By emphasizing zero selling fees, Vinted positions itself as a user-friendly platform that challenges traditional retail models by promoting a circular economy. # Product Vinted is an online marketplace that allows users to buy, sell, and swap secondhand clothing and accessories. It offers a wide variety of items across multiple categories. The platform allows sellers to easily list their items for sale and connect with potential buyers. The ad highlights that there are zero fees for selling items on Vinted and that is is a good platform to get rid of any unwanted items. The platform is available on both the App Store and Google Play. # Visual style The ad features a blend of bright, vivid shots and simple graphics, creating a playful and inviting aesthetic. The editing style includes quick cuts and simple transitions. The production quality appears polished, maintaining a commercial feel. The pacing is fast, reflecting the dynamic nature of the Vinted platform. # Hooks Spoken: 00:00–00:04: Więcej kategorii na Vinted, to więcej okazji do sprzedania wszystkich zbędnych rzeczy. Text overlay: 00:00–00:01 Vinted Odrykj więcej kategorii! (App notification) / 00:01–00:03 Zero opłat za sprzedaż Visual: 00:00–00:01: Inside a brightly lit kitchen. A man with a beard and wearing a gray sweatshirt and a white towel around his neck sits at a round table across from a young girl with curly hair, who is wearing a blue denim dress over a yellow long sleeve shirt. On the table are breakfast dishes and a bowl of lemons. Behind them are colorful abstract sculptures, including a large stovetop espresso maker. / 00:01–00:02: Exterior shot of a European-style brick building. Various colorful objects are attached to the building's exterior, including a cell phone, sunglasses, a child's keyboard, and art supplies. Text overlay: “Zero opłat za sprzedaż”. / 00:02–00:03: Same as 00:01–00:02, but with “Sprzedane” with a green check mark appearing over each item. # Funnel stage Awareness # Pain points The central pain point addressed is the difficulty and inconvenience of decluttering and getting rid of unwanted belongings. The ad targets this by promoting an easy way to sell all your unwanted belongings. # Value propositions - Sell items you no longer need to earn money. # Benefits - Opportunity to sell unwanted items - Easy to declutter your home - Easy platform to sell items # Features - Zero selling fees - Online marketplace to buy and sell secondhand clothing and accessories # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a brand voice to highlight the platform's benefits. # Storyline - 00:00–00:01 The ad starts with a shot of a dad and daughter having breakfast. - 00:01–00:04 It transitions to a rapid montage of various items for sale, such as electronics, accessories, and clothing against the backdrop of a European city. The ad emphasizes the variety of items available on Vinted and the ease of selling unwanted belongings. - 00:04–00:07 The ad ends with a screen showcasing the Vinted logo and the tagline "Już niepotrzebne? Więc sprzedaj!" promoting the brand’s app.

# Ad summary This ad for Vinted promotes its platform to sell unwanted items to make space. Different scenes show people and homes cluttered by various belongings, but the Vinted app allows users to declutter. The ad showcases how easy it is to sell items on Vinted without fees and shows the Vinted logo at the end. # Brand positioning Vinted is portrayed as a solution to clutter by enabling users to sell unwanted items. The brand positions itself as a modern, user-friendly marketplace for secondhand goods, especially clothing, that aligns with a lifestyle of decluttering and making space. Vinted aims to simplify the process of selling used items by promoting zero selling fees. The brand's tone is lighthearted and practical, focusing on the functional benefits of decluttering one's space and life. Vinted is targeting people with space issues. # Product Vinted is an online platform and app where users can buy, sell, and exchange secondhand items, particularly clothing and accessories. The ad highlights the platform's ease of use, showcasing how users can quickly photograph and list items for sale directly from their smartphones. A key feature emphasized is the absence of selling fees. It also offers a wide variety of product categories, making it suitable for various unwanted items. The product is marketed as a way to declutter one's space while earning money. The ad addresses the barrier of high selling fees. # Visual style The ad features a quirky and slightly surreal aesthetic with exaggerated props and cluttered environments. The editing style includes quick cuts between scenes to maintain a fast pace. The production quality appears polished, with bright lighting and clear visuals, giving it a commercial feel despite the unconventional settings. The pacing is quick, with cuts timed to the rhythm of the voiceover. The cuts, text, and product actions are timed with the voiceover. # Hooks Spoken: 00:00–00:01 Brakuje Ci miejsca? Text overlay: 00:00–00:01 Brakuje Ci miejsca? Visual: 00:00–00:01 A person with dark hair is sitting in a bathtub filled with water and a giant yellow rubber duck. The bathroom has light blue and white tiled walls, a white sink, and a small wooden stool with a mirror and candle on it. The lighting is dim, creating a slightly claustrophobic feel. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that users struggle with limited space due to an abundance of belongings, as conveyed by the opening line, "Brakuje Ci miejsca?" # Value propositions - The ad presents Vinted as a way to both declutter and earn money. - The product is easy to use. # Benefits - Declutter your space - Sell unwanted items # Features - Zero selling fees - Various product categories # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official Vinted brand perspective, promoting the platform's benefits and ease of use with a consistent tone and visual style. # Storyline - 00:00–00:02 00:00–00:02 A wide shot shows a person in a bathtub filled with an oversized rubber duck, then cuts to a cluttered breakfast table with a man and a girl. The message is about space issues. - 00:02–00:04 00:02–00:04 A person is lying on a bed while looking at their phone with a notification from Vinted, followed by a shot of them on a giant shoe. The message conveys the convenience of using the app. - 00:04–00:07 00:04–00:07 The person is using their phone to take a picture of a pair of sneakers. The ad tells the viewer there are zero selling fees. - 00:07–00:09 00:07–00:09 The screen displays the Vinted logo and prompts users to sell items they no longer need. This is the concluding message.

# Ad summary This Vinted ad uses exaggerated staging and surreal humor to highlight the idea of selling unwanted items on their platform. Giant props visually represent the space these items take up in people's lives, offering a playful solution to decluttering. The ad concludes with a call to action to download the app and sell unwanted items. # Brand positioning Vinted is presented as a user-friendly platform for selling clothes and other items in various categories. It is positioned as a solution for decluttering and making space, with no fees for sellers. The brand promotes an accessible, easy-to-use interface where users can sell items they no longer need. It aligns with a lifestyle of simplicity and efficiency, encouraging users to turn unused belongings into opportunities. The ad pushes against the norm of holding onto clutter by presenting Vinted as the perfect solution to sell what you no longer need. # Product Vinted is a mobile application that allows users to buy, sell, and exchange clothing and other items. The app features a wide range of categories and claims to offer a seamless selling experience with no fees. The ad emphasizes that Vinted helps users sell items taking up space in their homes, addressing the common purchase barrier of clutter. The product is depicted as an intuitive platform where users can easily photograph items, list them for sale, and connect with potential buyers. # Visual style The ad has a bright, colorful aesthetic with a slightly surreal and humorous tone. The editing style includes quick cuts and transitions to emphasize the chaotic feeling of being overwhelmed by clutter. The production quality is polished, with clear visuals and vibrant colors. The pacing is fast, with new scenes appearing every few seconds. The transitions are timed to align with the voiceover and music. # Hooks Spoken: 00:00–00:02 Male 1: Coś cię przytłacza? Text overlay: 00:00–00:02 Coś cię / 00:01–00:02 przytłacza? Visual: 00:00–00:02 The shot features a fair-skinned young man with dark, curly hair, lying in a bathtub filled with bubbly water. He is shirtless and using a face roller. A yellow candle burns on the edge of the tub. A giant yellow rubber duck fills most of the upper right side of the frame. The bathroom has white tiled walls with blue accents and the floor is tiled with a green and white pattern. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the feeling of being overwhelmed by clutter and unwanted items in one's living space, which takes up too much space. # Value propositions - Vinted helps you sell what is taking up space in your home. - Sell items for free on Vinted # Benefits - Sell what is taking up space # Features - Various categories - No fees # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The customer POV is highlighted through scenes of people interacting with the products and app. - Brand 20% – The brand POV is presented through the final logo and tagline. # Storyline - 00:00–00:02 00:00–00:02 A young man is shown relaxing in a bathtub with a face roller, seemingly enjoying a moment of self-care. This is interrupted by the presence of a huge rubber duck in the bath with him. This opening creates a sense of oddness, from the man’s calm disrupted by the duck. - 00:02–00:05 00:02–00:05 A young girl is shown eating breakfast, when her dad appears beside her with a giant coffee maker and other disproportionate objects, creating a sense of claustrophobia. The perspective shifts to the family’s point of view, indicating clutter. - 00:05–00:08 00:05–00:08 A woman is shown scrolling through her phone in bed when a notification from Vinted pops up. The perspective is from the woman's point of view, as she is looking at her phone and is being prompted by the app to explore additional categories. - 00:08–00:11 00:08–00:11 The woman is now sitting on top of a giant shoe being used as a bed. This visual metaphor symbolizes the amount of space these items are taking up in her life. This amplifies the feeling of being overwhelmed by too much stuff. - 00:11–00:13 00:11–00:13 The woman takes a picture of a pair of shoes with her phone, getting ready to sell them on the Vinted app. This is from the woman’s perspective, showing the action of listing an item for sale. - 00:13–00:15 00:13–00:15 The Vinted logo appears on screen with the tagline, “Already unnecessary? Then sell!”. This is from the brand’s perspective, concluding the story with a call to action to sell unwanted items.

# Ad summary A woman shows off clothes and accessories that she no longer wants and puts them in a box to sell on Vinted. # Brand positioning Vinted is presented as a platform for selling clothes and accessories that you no longer want. The brand is positioned as a way to free up space and feel good about decluttering. # Product Vinted is an online platform where users can buy and sell secondhand clothing and accessories. The ad shows a woman packing up items she no longer wants, including a handbag, shoes, and pants, to sell on Vinted. The ad highlights the benefit of freeing up space and feeling good about decluttering by using Vinted. # Visual style The ad has a casual, UGC-style aesthetic. The editing is simple, with quick cuts between shots. The lighting is natural, and the overall production quality is clean but not overly polished. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:04 Warum fühlen sich diese Teile plötzlich... GIGANTISCH an? Text overlay: 00:00–00:04 Warum fühlen sich diese Teile plötzlich... GIGANTISCH an? Visual: 00:00–00:01 A woman with brown hair in a bun, wearing a white long-sleeve shirt and patterned gray pants, sits in a black chair in a living room. She is talking on a black phone. Next to her is another black chair with a beige pillow, on which a large burgundy handbag is floating. Behind her is a white wall with a picture and a light fixture. / 00:01–00:02 The woman is now in a kitchen, stirring a pot on the stove. A large brown shoe with white stripes is floating above the counter. The kitchen has white cabinets and black pendant lights. / 00:02–00:04 The woman is lying on a bed with a patterned beige comforter. A pair of gray pants is floating above the bed. The headboard is white, and there are white pillows on the bed. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is having clothes and accessories that you no longer want, which take up space and make you feel cluttered. "Warum fühlen sich diese Teile plötzlich... GIGANTISCH an?" # Value propositions - Vinted = Platz zurück + gutes Gefühl. ✨ # Benefits - Space back - Gutes Gefühl (good feeling) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using Vinted to sell unwanted items. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a woman sitting in different rooms of her house, looking at a handbag, shoes, and pants. The text overlay asks why these items suddenly feel gigantic, implying that she no longer wants them. - 00:04–00:05 00:04–00:05 The woman is now holding the items in her arms. The text overlay says, "Time for Vinted," indicating that she will sell these items on the platform. - 00:06–00:08 00:06–00:08 The woman is kneeling on the floor and packing the items into a cardboard box. A phone displaying the Vinted app logo is shown next to her. - 00:09–00:12 00:09–00:12 The woman is now leaning on the closed box, smiling. The text overlay says, "Vinted = Space back + good feeling," summarizing the benefits of using the platform.

# Ad summary This ad for Vinted features a woman who is haunted by an item she has been meaning to sell. She finally lists the item on Vinted and her home is at peace. # Brand positioning Vinted is presented as a user-friendly platform for selling clothes and other items. The brand aims to occupy the space in the consumer's mind as a solution for decluttering and making money from unwanted items. The brand aligns with values of sustainability and practicality, promoting a lifestyle of minimalism and organization. Vinted pushes against the norm of holding onto items indefinitely, encouraging users to sell them instead. The brand positioning is functional, focusing on the simplicity and effectiveness of the platform. # Product Vinted is an online platform for buying, selling, and exchanging clothing and accessories. It is for anyone looking to declutter their closet, make some extra money, or find unique items at affordable prices. The ad highlights the ease of listing items on Vinted, addressing the purchase barrier of the perceived effort required to sell unwanted items. The ad shows the user listing an item on the Vinted app, implying that the process is quick and straightforward. The ad tells the viewer that Vinted is worth trying because it can bring peace to their home by helping them get rid of unwanted items. # Visual style The ad has a UGC feel, with simple editing and natural lighting. The pacing is quick, with cuts every few seconds. The audio-visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Female 1: Kennt du das Gefühl, wenn dich etwas verfolgt? Text overlay: 00:00–00:03 Kennt du das Gefühl, wenn dich etwas verfolgt? Visual: 00:00–00:02: A young woman with blonde hair, wearing a gray and white striped shirt and jeans, stands in front of a white wall. She looks around nervously, as if she is being followed. The camera is stationary and the lighting is bright. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the feeling of being haunted by an item that you have been meaning to sell. "Kennt du das Gefühl, wenn dich etwas verfolgt?" (Do you know the feeling when something is following you?) # Value propositions - Vinted is a simple and effective way to get rid of unwanted items and make some extra money. - Vinted can bring peace to your home by helping you declutter. # Benefits - Declutter your closet - Make some extra money - Find unique items at affordable prices - Bring peace to your home # Features - Online platform for buying, selling, and exchanging clothing and accessories - User-friendly app # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is using the Vinted app to sell an unwanted item. # Storyline - 00:00–00:02 The ad opens with a woman looking around nervously, as if she is being followed. - 00:02–00:06 The ad cuts to a shot of a porcelain doll on a shelf, implying that the doll is the source of her unease. The text overlay says, "Dieses Teil, das du ewig auf Vinted einstellen wolltest" (This item that you always wanted to put on Vinted). - 00:06–00:09 The camera zooms in on the doll, and a ghostly image of the woman's face is superimposed over it. The text overlay says, "Immer im Augenwinkel" (Always in the corner of your eye). - 00:09–00:11 The woman is now in her kitchen, looking around anxiously. The text overlay says, "Egal, wohin du gehst" (No matter where you go). - 00:11–00:12 The ad cuts to a shot of the doll on a shelf in the kitchen, reinforcing the idea that it is following her. - 00:14–00:16 The woman is now looking up, as if she is searching for the doll. The text overlay says, "Egal, wohin du schaust" (No matter where you look). - 00:16–00:17 The ad cuts to a shot of the doll in a drawer full of clothes, implying that it is always present. - 00:17–00:18 The woman is now looking down, as if she is resigned to the doll's presence. - 00:18–00:20 The ad cuts to a shot of a foot stepping on the doll, crushing it. The text overlay says, "Nimmt einfach nur Platz weg" (Just takes up space). - 00:21–00:24 The woman is now sitting on the floor, holding the doll. The text overlay says, "Also hab ich mich endlich überwunden" (So I finally got over myself). - 00:25–00:28 The woman is now holding her phone and the doll. The text overlay says, "Auf Vinted eingestellt" (Listed on Vinted). - 00:29–00:30 The woman is now standing in front of a plant, looking relieved. The text overlay says, "War viel einfacher als gedacht" (Was much easier than I thought). - 00:31–00:34 The ad cuts to a shot of the doll on a shelf, implying that it is no longer haunting her. The text overlay says, "Ich hab's verkauft—und mein Zuhause hat endlich Frieden" (I sold it—and my home finally has peace).

# Ad summary A man decides to sell some things on Vinted, but the items he wants to sell keep appearing everywhere he goes. # Brand positioning Vinted is presented as a convenient and easy-to-use platform for selling unwanted items. The ad highlights the simplicity of the process, suggesting that it's much easier than dealing with the hassle of keeping unwanted items around the house. The brand is positioned as a solution for decluttering and making space, with a focus on the ease and convenience it offers to users. # Product Vinted is an online platform for buying, selling, and swapping clothing and accessories. The ad showcases Vinted as a solution for decluttering and selling unwanted items. It emphasizes the ease and convenience of using Vinted to get rid of things that are no longer needed, highlighting the platform's ability to simplify the process of selling compared to other methods. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The cuts are quick, and the pacing is consistent throughout the video. The overall production quality is polished, giving it a professional yet relatable feel. # Hooks Spoken: 00:00–00:02 Ich hab mich endlich entschieden, ein paar Sachen auf Vinted zu verkaufen... Text overlay: 00:00–00:02 Ich hab mich endlich entschieden, ein paar Sachen auf Vinted zu verkaufen... Visual: 00:00–00:02 The man is standing in front of a cabinet. # Funnel stage Top of funnel (Awareness) # Pain points The frustration of having unwanted items cluttering the house: "...und plötzlich drehen die Teile, die ich JAHRE ignoriert hab, komplett durch." # Value propositions - Vinted simplifies the process of selling unwanted items, making it easier than dealing with the hassle of keeping them around the house. # Benefits - Easy to sell unwanted items - Convenient way to declutter # Features - Online platform for buying, selling, and swapping clothing and accessories # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is using Vinted. # Storyline - 00:00–00:02 The man decides to sell some things on Vinted. - 00:02–00:04 00:02–00:04 The man finds a board game he wants to sell. - 00:04–00:06 00:04–00:06 The man finds the board game in the hallway. - 00:06–00:08 00:06–00:08 The man finds the board game on the table while he is drinking tea. - 00:08–00:12 00:08–00:12 The man finds the board game in the shower. - 00:12–00:17 00:12–00:17 The man decides to sell the board game on Vinted. - 00:17–00:21 00:17–00:21 The man sells the board game on Vinted. - 00:21–00:24 00:21–00:24 The man is relaxing after selling the board game on Vinted.

# Ad summary This ad promotes Vinted, a platform for selling used clothing. The ad features a woman explaining three reasons to sell clothes on Vinted: to free up space, to make easy money without sales fees, and to give your clothes a second life. She emphasizes how easy it is to sell on Vinted. # Brand positioning Vinted is presented as a user-friendly platform for buying and selling used clothing. The brand is positioned as a modern and accessible way to declutter your closet, earn money, and participate in a more sustainable fashion cycle. The ad emphasizes the ease of selling on Vinted, suggesting a hassle-free experience for users looking to give their clothes a second life and make some extra money in the process. The brand aligns with values of sustainability, practicality, and community, appealing to users who want to be both eco-conscious and financially savvy. # Product Vinted is an online platform for buying and selling used clothing and accessories. The ad highlights the platform's ease of use and the benefits it offers to sellers. It emphasizes that selling on Vinted allows users to free up space in their closets, earn easy money without sales fees, and give their clothes a second life by passing them on to someone else who will appreciate them. The ad suggests that Vinted is a convenient and eco-friendly way to declutter and make money from unwanted items. # Visual style The ad has a polished, UGC-style aesthetic. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high, with good lighting and clear visuals. The pacing is fast, with cuts timed to the music beats. The overall tone is friendly and approachable. # Hooks Spoken: 00:00–00:01 Female 1: Girl... es ist Zeit bei Vinted zu verkaufen! Text overlay: 00:00–00:01 Girl... es ist Zeit bei Vinted zu verkaufen! Visual: 00:00–00:01 A woman with blonde hair is squatting down and tying her shoe. She is wearing a gray sweater and white pants. Behind her is a white door, a white cabinet, a plant, and a framed picture. In the foreground is a large brown UGG boot. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having too many clothes that take up space and are no longer needed. # Value propositions - Earn easy money without sales fees - Give your clothes a second life and make someone else happy # Benefits - Free up space - Earn easy money - Give your things a second life - Make someone else happy # Features - No sales fees # Call to action Verkaufen war noch NIE so einfach wie mit Vinted! # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience and reasons for using Vinted. # Storyline - 00:00–00:01 00:00–00:01 The woman is squatting down and tying her shoe. She looks at the camera and says, "Girl, es ist Zeit bei Vinted zu verkaufen!" (Girl, it's time to sell on Vinted!). This is the hook, grabbing the viewer's attention with a relatable scenario and a direct call to action. - 00:01–00:04 00:01–00:04 The woman is sitting at a desk in front of a laptop. Text overlay states, "1. Deine alten Klamotten brauchen mehr Platz als du selbst!" (1. Your old clothes need more space than you do!). The woman is presenting the first reason to sell on Vinted: to free up space. - 00:04–00:06 00:04–00:06 The woman is pushing a large purse on a couch. Text overlay states, "Zeit sie loszuwerden?!" (Time to get rid of them?!). This is a continuation of the previous point, emphasizing the need to declutter. - 00:06–00:08 00:06–00:08 The woman is standing in her living room, buttoning her jeans. Text overlay states, "2. Du kannst mit deinen Teilen noch easy Geld verdienen." (2. You can still earn easy money with your parts.). The woman is presenting the second reason to sell on Vinted: to make money. - 00:08–00:09 00:08–00:09 The woman is standing in her living room. Text overlay states, "Und das ganz ohne Verkaufsgebühren." (And that completely without sales fees.). This is a continuation of the previous point, emphasizing that there are no sales fees. - 00:09–00:12 00:09–00:12 The woman is folding a pair of jeans and placing them in a box. Text overlay states, "3. Gib deinen Sachen ein zweites Leben." (3. Give your things a second life.). The woman is presenting the third reason to sell on Vinted: to give your clothes a second life. - 00:11–00:13 00:11–00:13 The woman is folding a pair of jeans and placing them in a box. Text overlay states, "Also mach jemand anderem damit eine Freude." (So make someone else happy with it.). This is a continuation of the previous point, emphasizing that you can make someone else happy with your clothes. - 00:13–00:15 00:13–00:15 The woman is holding up her phone, which displays the Vinted app. She says, "Verkaufen war noch NIE so einfach wie mit Vinted!" (Selling has NEVER been so easy as with Vinted!). This is the call to action, emphasizing how easy it is to sell on Vinted.

# Ad summary A man shows how easy it is to sell used items on Vinted. # Brand positioning Vinted is presented as a user-friendly platform for selling used items. The ad emphasizes the ease and speed of listing items, suggesting that Vinted simplifies the process of decluttering and giving unwanted items a new home. The brand aligns with values of sustainability and practicality, promoting a lifestyle of efficient and responsible consumption. Vinted pushes against the norm of discarding unused items, instead offering a convenient way to monetize them. # Product Vinted is an online platform for buying and selling used clothing and other items. The ad highlights the ease and speed of listing items for sale on the platform. It emphasizes that selling on Vinted is easier than one might think, addressing the potential purchase barrier of perceived complexity. The ad showcases the platform's ability to quickly turn unwanted items into opportunities for others, promoting a cycle of reuse and sustainability. # Visual style The ad has a casual, UGC feel with simple editing and natural lighting. The camera work is mostly static, with occasional zooms to emphasize certain actions. The pacing is consistent, with cuts timed to the music. The overall aesthetic is clean and bright, reflecting the positive outcome of decluttering. # Hooks Spoken: 00:00–00:02 Ich hab endlich entschieden, das hier auf Vinted zu verkaufen Text overlay: 00:00–00:02 Ich hab endlich entschieden, das hier auf Vinted zu verkaufen (Caption) Visual: 00:00–00:01 The camera is pointed up at a garage door as it opens, revealing a man with curly hair and a mustache wearing a gray corduroy shirt and jeans. He is standing in a garage with a brick wall and a yellow ladder. / 00:01–00:02 The man turns on a light switch in the garage. # Funnel stage Middle of funnel (Consideration) # Pain points Having unused items cluttering your home: "Die Sachen lagen ewig in der Garage" # Value propositions - Selling on Vinted is easier than you think - Fast uploading process - Instant relief from decluttering # Benefits - Decluttering your home - Giving items a new home - Making money from unwanted items # Features - Online platform for selling used items - Easy and fast uploading process # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a user who is selling items on Vinted. # Storyline - 00:00–00:02 00:00–00:02 The man opens his garage, revealing a cluttered space. This sets the stage for the problem of having unused items. - 00:02–00:06 00:02–00:06 He pulls out a bag of fitness equipment, stating that he doesn't use it anymore. This identifies the specific items he wants to sell. - 00:06–00:14 00:06–00:14 He shows the equipment, mentioning that it's still in good condition and has been sitting in the garage for a long time. This highlights the potential value of the items and his desire to do something with them. - 00:15–00:19 00:15–00:19 He decides to pass the items on to someone who will actually use them. This emphasizes the benefit of giving the items a new purpose. - 00:19–00:23 00:19–00:23 He uses his phone to quickly upload the items to Vinted. This demonstrates the ease and speed of the platform. - 00:24–00:26 00:24–00:26 He states that selling on Vinted is easier than you might think. This addresses a potential barrier to using the platform. - 00:27–00:32 00:27–00:32 He shows the cleared space in his garage, stating that the items are ready for a new home and his home feels new again. This highlights the positive outcome of using Vinted.

# Ad summary A man is annoyed that a basketball keeps appearing in his house. He decides to sell it on Vinted. # Brand positioning Vinted is presented as a user-friendly platform for selling unwanted items. The ad emphasizes the ease and convenience of using Vinted to declutter and make money. The brand is positioned as a solution for getting rid of unwanted items quickly and efficiently, with the added benefit of no sales fees. This functional positioning appeals to users looking for a straightforward and hassle-free way to sell their belongings. # Product Vinted is an online platform for buying, selling, and swapping clothing and accessories. The ad highlights its key features, such as no sales fees and quick selling. It is for anyone looking to declutter their homes and make money from unwanted items. The ad addresses the purchase barrier of difficulty in selling unwanted items by showcasing how easy it is to list and sell items on Vinted. The ad emphasizes the convenience and efficiency of the platform, making it an appealing option for those looking to get rid of clutter. # Visual style The ad has a UGC feel with simple editing and static shots. The production quality is basic, which supports the casual and relatable tone. The pacing is consistent with a few cuts per minute. The audio and visual elements are synced to create a humorous effect. # Hooks Spoken: 00:00–00:02 Warum ist dieses Ding... überall? Text overlay: 00:00–00:02 Warum ist dieses Ding... überall? Visual: 00:00–00:02 The man is standing in front of a white wall. He opens a cabinet and a basketball falls out. The camera is at eye level and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is having unwanted items that take up space and keep appearing unexpectedly. "Warum ist dieses Ding... überall? (Why is this thing... everywhere?)" # Value propositions - Vinted. Easy. – Implies that Vinted is a simple and convenient solution for selling unwanted items. - Keine Verkaufsgebühren (No sales fees) – Highlights the cost-effectiveness of using Vinted. - Schnell verkauft (Quickly sold) – Emphasizes the efficiency of the platform. # Benefits - Eine Sache weniger, die Platz wegnimmt (One less thing that takes up space) # Features - No sales fees - Schnell verkauft (Quickly sold) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is annoyed by an unwanted basketball. # Storyline - 00:00–00:02 00:00–00:02 The man looks annoyed as he opens a cabinet and a basketball falls out. This conveys the message that the basketball is unwanted and keeps appearing unexpectedly. - 00:02–00:05 00:02–00:05 The man is sitting on the couch, looking annoyed. A basketball appears next to him. This conveys the message that the basketball is unwanted and keeps appearing unexpectedly. - 00:05–00:07 00:05–00:07 The man is in the shower, looking annoyed. A basketball appears in the shower. This conveys the message that the basketball is unwanted and keeps appearing unexpectedly. - 00:07–00:09 00:07–00:09 The man is sitting on the couch, looking annoyed. He has an idea to sell the basketball on Vinted. This conveys the message that Vinted is a solution to get rid of unwanted items. - 00:09–00:11 00:09–00:11 The man is using the Vinted app on his phone. This conveys the message that Vinted is easy to use. - 00:11–00:12 00:11–00:12 The man is holding his phone, showing the Vinted app. This conveys the message that Vinted is a solution to get rid of unwanted items.

# Ad summary This ad promotes Vinted as a lazy-girl declutter hack. The ad features a woman showing how easy it is to sell clothes on Vinted, and how good it feels to let go of items, especially when someone else is happy to receive them. # Brand positioning Vinted is presented as a user-friendly platform for selling clothes, emphasizing ease and convenience. The brand aligns with values of decluttering and sustainability, positioning itself as a modern solution for selling clothes. The brand pushes against the traditional norms of decluttering, which are often seen as a chore, by presenting it as a simple and rewarding experience. The brand positioning is both functional (easy selling) and emotional (feeling good about decluttering). # Product Vinted is an online platform for buying and selling used clothing and accessories. The ad highlights its ease of use as a "lazy-girl declutter hack," implying it's a simple and convenient way to get rid of unwanted items. The product is for anyone looking to declutter their wardrobe and make some money in the process. The ad addresses the purchase barrier of decluttering being a difficult task by presenting Vinted as a simple solution. The ad tells the viewer that Vinted is worth trying because it makes decluttering easy and rewarding. # Visual style The ad has a UGC feel, with a casual and relatable aesthetic. The editing style is quick cuts, which keeps the pace moving. The production quality is simple, with natural lighting and a handheld camera. The pacing is consistent throughout the ad. # Hooks Spoken: 00:05–00:07 Ausmisten muss kein Riesenprojekt sein. Text overlay: 00:05–00:07 AUSMISTEN MUSS KEIN RIESENPROJEKT SEIN. Visual: 00:05–00:06 The woman is back on the couch, looking skeptical. The camera is stationary. / 00:06–00:07 A wide shot of the room shows a TV on top of the wooden shelf. A white rug is on the floor. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is that decluttering is often seen as a difficult and time-consuming task. The ad addresses this by stating, "AUSMISTEN MUSS KEIN RIESENPROJEKT SEIN," which translates to "Decluttering doesn't have to be a huge project." # Value propositions - Vinted is a "lazy-girl declutter hack," implying it's a simple and convenient way to get rid of unwanted items. - Decluttering can be a positive experience, especially when someone else benefits from it. # Benefits - Declutter your wardrobe - Make money - Positive experience - Someone else benefits from it # Features - Online platform for buying and selling used clothing and accessories - Easy to use # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a woman walking through a door, followed by a shot of her sitting on a couch with a remote in her hand. This sets the scene and introduces the main character. - 00:01–00:04 00:01–00:04 The video shows a series of quick shots of various items on a shelf, including a hat, books, a Rubik's cube, and a vase. This visually represents the clutter that the woman is about to declutter. - 00:04–00:07 00:04–00:07 The woman looks at the camera with a questioning expression, followed by a shot of the shelf again, this time with a text overlay that says, "AUSMISTEN MUSS KEIN RIESENPROJEKT SEIN." The sound of a cash register is heard. This suggests that decluttering doesn't have to be a big project, and that Vinted can make it easy. - 00:07–00:11 00:07–00:11 The video shows the shelf again, this time with fewer items on it. The sound of a whoosh is heard. This visually represents the decluttering process. - 00:11–00:14 00:11–00:14 The woman is back on the couch, looking relaxed and happy. She gives a thumbs up, and the text overlay says, "LOSZULASSEN FÜHLT SICH RICHTIG GUT AN ... BESONDERS, WENN SICH JEMAND ANDERES DARÜBER FREUT." The sound of applause is heard. This reinforces the idea that decluttering can be a positive experience, especially when someone else benefits from it.

# Ad summary This ad promotes Vinted as a platform to sell outgrown children's clothing. It highlights the ease of posting ads, decluttering closets, and earning extra money. # Brand positioning Vinted is presented as a user-friendly platform for buying and selling secondhand clothing. The brand positions itself as a solution for decluttering and earning money from items that are no longer needed, specifically targeting parents with outgrown children's clothes. The brand aligns with values of sustainability, practicality, and financial benefit, offering a simple way to participate in the circular economy. Vinted aims to occupy the space of a convenient and accessible marketplace for used clothing, pushing against the norms of traditional retail by promoting reuse and affordability. # Product The ad promotes Vinted as a platform for selling outgrown children's clothing. The platform allows users to easily post ads, declutter their closets, and earn extra money. The ad targets parents who have children's clothes that are no longer needed. The USPs include the ease of use, the ability to free up space, and the opportunity to make additional income. The ad addresses the purchase barrier of accumulating unwanted items by offering a solution to sell them conveniently. The ad emphasizes the practical benefits of using Vinted to manage and monetize outgrown children's clothing. # Visual style The ad features a clean and bright visual style with a focus on showcasing the product (Vinted app) in a real-life context. The production quality appears to be high, with well-lit and neatly arranged elements. The visual motifs include color blocks for text and a flatlay arrangement of the clothing. The image treatment involves background removal to isolate the products and a consistent color grading to enhance the overall aesthetic. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content by using a polished, studio-shot approach, which aims to capture attention in the feed. # Hooks Headline: Prodajte prerasla otroška oblačila zdaj. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of accumulating outgrown children's clothing, which takes up valuable space and represents unused resources. "Sprostite prostor v omarah" (Free up space in closets) directly signals this frustration. # Value propositions - Easily post an ad: Conveniently list and sell items. - Free up space in closets: Declutter and organize your home. - Earn extra money: Monetize unwanted items. # Benefits - Easily post an ad - Free up space in closets - Earn extra money # Features - Enostavno objavite oglas - Sprostite prostor v omarah - Dodatno zaslužite # Call to action Začnite prodajati! # Social proof - None used. # Point of view - Brand: The top caption, benefit badges, and bottom CTA are all from the brand's perspective, highlighting the platform's features and encouraging users to take action. - Customer: The visual of the hand holding the phone with the Vinted app, surrounded by children's clothing, is from the customer's perspective, showing the practical use of the app in a real-life scenario. # Storyline - The ad starts by stating, “Prodajte prerasla otroška oblačila zdaj,” which translates to "Sell outgrown children's clothing now." This is intended to immediately grab the attention of parents who have children's clothes they no longer need, and it is told from the brand's perspective to introduce the core offering. - The ad continues with three benefits listed in yellow badges: "Enostavno objavite oglas" (Easily post an ad), "Sprostite prostor v omarah" (Free up space in closets), and "Dodatno zaslužite" (Earn extra money). This section highlights the key advantages of using Vinted, from the brand's perspective, to persuade potential users by addressing their needs for convenience, decluttering, and financial gain. - The ad shows a collection of children's clothing placed on a wooden dresser, with a hand holding a smartphone displaying the Vinted app. This visual element, presented from the customer's perspective, demonstrates the context of use and the ease of accessing the platform. - The ad concludes with a call to action, "Začnite prodajati!" (Start selling!), displayed in a white badge. This final message, from the brand's perspective, encourages immediate action and reinforces the primary goal of the ad: to drive users to start selling on Vinted.

# Ad summary This ad features a woman holding a stack of clothes and a phone displaying a listing on Vinted. She shares her positive experience of easily selling her children's outgrown clothes on the platform. # Brand positioning Vinted is presented as a user-friendly platform for selling clothes, particularly targeting parents looking to declutter their children's outgrown items. The brand positions itself as a simple and effective solution for reselling clothes, emphasizing ease of use and accessibility. The ad promotes a practical and functional approach to managing unwanted clothing, aligning with values of sustainability and financial benefit for its users. # Product The advertised product is the Vinted platform, an online marketplace for buying and selling used clothing. The ad highlights the platform's ease of use, as indicated by the testimonial, for selling clothes that children have outgrown. The ad features a listing on a phone screen, showing a 'Komplet otroških oblačil' (set of children's clothes) priced at 15,00€, demonstrating the potential for financial return. The product is targeted towards individuals, specifically parents, who have clothes they no longer need and are looking for a convenient way to sell them. # Visual style The ad has a natural and approachable visual style, resembling a user-generated content (UGC) format. The lighting is soft and diffused, creating a casual and inviting atmosphere. The image is well-composed, with the woman and the products (clothes and phone) in clear focus. The use of flying money emojis adds a playful and attention-grabbing element. # Hooks Headline: Na Vinted sem enostavno prodala oblačila, ki so jih moji otroci prerastli. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of having unwanted clothes, specifically children's clothes that have been outgrown. The testimonial highlights the frustration of dealing with these clothes and the need for a convenient solution. # Value propositions - Easily sell clothes that your children have outgrown on Vinted. # Benefits - Decluttering outgrown clothes - Financial return from selling clothes # Features - Easy selling of clothes # Call to action None used. # Social proof - "Na Vinted sem enostavno prodala oblačila, ki so jih moji otroci prerastli." # Point of view - Customer: The testimonial bubble shares the woman's personal experience of easily selling clothes on Vinted, providing a firsthand account of the platform's benefits. - Brand: The phone displaying the Vinted listing and the flying money emojis promote the platform's features and potential financial gains. # Storyline - The ad opens with a woman holding a phone displaying a Vinted listing and a stack of clothes, immediately establishing the context of selling used clothing online. This is from the perspective of the brand, showcasing the platform's interface and the type of items being sold. - The woman shares her personal experience of easily selling her children's outgrown clothes on Vinted. This is from the customer's perspective, providing a testimonial to the platform's ease of use and effectiveness. - The visual of flying money emojis reinforces the idea of earning money by selling clothes on Vinted. This is from the brand's perspective, emphasizing the financial benefit of using the platform.

# Ad summary This image ad for Vinted asks the viewer if they want to sell clothes they no longer wear. # Brand positioning Vinted is presented as a platform that allows users to sell clothes they no longer wear. The brand positions itself as a solution for unwanted clothing, suggesting a focus on sustainability and decluttering. The tone is straightforward and practical, aiming to connect with users who have clothes they want to get rid of. The brand aims to occupy the space of a convenient and accessible marketplace for selling used clothing, promoting a lifestyle of conscious consumption and reducing waste. # Product The ad promotes Vinted as a platform for selling clothes that are no longer worn. It is for individuals who have unwanted clothing items and are looking for a way to sell them. The ad addresses the potential barrier of having clothes that are taking up space and offers Vinted as a solution to turn those items into something useful. The ad focuses on the ease of selling clothes through the platform, suggesting it is a worthwhile option for those looking to declutter their wardrobe. # Visual style The ad has a minimalist visual aesthetic with a clean and simple design. The production quality appears to be highly polished with a focus on typography and color blocking. The image treatment includes background removal and color grading to create a cohesive and visually appealing composition. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: Želite prodati oblačila, ki jih ne nosite več? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having clothes that are no longer worn and taking up space. "Želite prodati oblačila, ki jih ne nosite več?" # Value propositions - Sell clothes you no longer wear # Benefits - Sell clothes you no longer wear # Features - Platform for selling clothes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is asking a question to the viewer. # Storyline - The ad starts by asking the viewer if they want to sell clothes they no longer wear. This is intended to grab the attention of people who have unwanted clothing and are looking for a solution. The question is posed from the brand's perspective, aiming to engage the audience and make them consider the possibility of selling their clothes on Vinted.

# Ad summary This ad features a woman interviewing people on the street about how much money they've made on Vinted and how easy it is to sell on the platform. # Brand positioning This ad promotes Vinted, a platform for buying and selling used clothing. The brand is presented as a way for people to make money by selling clothes they no longer wear. The ad highlights the ease of use of the platform, suggesting that anyone can easily sell their clothes on Vinted. The brand aligns with values of sustainability and affordability, as it encourages people to recycle their clothes and buy used items at a lower price. The brand is positioned as a modern and intuitive platform that makes selling clothes easy and accessible. # Product This ad promotes Vinted, an online platform for buying and selling used clothing. The ad highlights the ease of use of the platform, with interviewees stating that it is "intuitive and simple." The ad also showcases the potential for users to make money on the platform, with interviewees reporting earnings of up to 700 euros. The ad addresses the purchase barrier of difficulty in selling used clothing by highlighting the platform's ease of use and potential for financial gain. The ad is telling the viewer that Vinted is a worthwhile platform to try because it is easy to use and can help them make money. # Visual style The ad has a casual, UGC-style aesthetic. The editing is simple, with quick cuts between shots of the interviewer and the interviewees. The production quality is low-fi, which supports the intended tone of authenticity and accessibility. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 Qual è la somma più alta che hai guadagnato su Vinted? Visual: 00:00–00:02 Two women stand outside in front of a building with archways. The woman on the right is holding a microphone and a phone, and she is speaking to the woman on the left. The woman on the left is wearing a black coat and glasses. There is a car parked in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may have clothes they no longer wear that they would like to sell, but they may not know how to do so easily. # Value propositions - Make money easily by selling clothes you no longer wear on an intuitive and simple platform. # Benefits - Make money by selling clothes you no longer wear - Easy to use platform # Features - Online platform for buying and selling used clothing - Intuitive and simple to use # Call to action None used. # Social proof - "Sono riuscita a fare all'incirca 200€." – Female 1 (Customer) - "L'anno scorso ho fatto circa 700€." – Female 2 (Customer) - "Allora, la somma più alta penso sui 60€." – Female 3 (Customer) - "Penso sia molto intuitivo e semplice, quindi darei un ottimo 9." – Female 1 (Customer) - "Io penso un bel 9." – Female 2 (Customer) - "Direi un 9." – Female 3 (Customer) # Point of view - Customer 75% – The ad features interviews with people on the street, sharing their experiences with Vinted. - Brand 25% – The interviewer is asking the questions and guiding the conversation to highlight the benefits of Vinted. # Storyline - 00:00–00:02 00:00–00:02 The interviewer asks a woman, "Qual è la somma più alta che hai guadagnato su Vinted?" (What is the highest amount you have earned on Vinted?) This moment introduces the topic of the ad, which is how much money people have made on Vinted. The perspective is from the interviewer, who is asking the questions. - 00:02–00:05 00:02–00:05 The woman responds, "Sono riuscita a fare all'incirca 200€." (I managed to make about 200€.) This moment provides a concrete example of how much money people can make on Vinted. The perspective is from the interviewee, who is sharing her personal experience. - 00:05–00:09 00:05–00:09 The interviewer asks another woman, and she responds, "L'anno scorso ho fatto circa 700€." (Last year I made about 700€.) This moment provides another example of how much money people can make on Vinted, this time a higher amount. The perspective is from the interviewee, who is sharing her personal experience. - 00:09–00:12 00:09–00:12 The interviewer asks another woman, and she responds, "Allora, la somma più alta penso sui 60€." (So, the highest amount I think about 60€.) This moment provides another example of how much money people can make on Vinted. The perspective is from the interviewee, who is sharing her personal experience. - 00:12–00:15 00:12–00:15 The interviewer asks the first woman, "E da 0 a 10, quanto è facile vendere su Vinted?" (And from 0 to 10, how easy is it to sell on Vinted?) This moment introduces the topic of how easy it is to sell on Vinted. The perspective is from the interviewer, who is asking the questions. - 00:15–00:19 00:15–00:19 The woman responds, "Penso sia molto intuitivo e semplice, quindi darei un ottimo 9." (I think it's very intuitive and simple, so I would give it a great 9.) This moment provides a positive review of how easy it is to sell on Vinted. The perspective is from the interviewee, who is sharing her personal experience. - 00:20–00:21 00:20–00:21 The second woman responds, "Io penso un bel 9." (I think a good 9.) This moment provides a positive review of how easy it is to sell on Vinted. The perspective is from the interviewee, who is sharing her personal experience. - 00:21–00:23 00:21–00:23 The third woman responds, "Direi un 9." (I would say a 9.) This moment provides a positive review of how easy it is to sell on Vinted. The perspective is from the interviewee, who is sharing her personal experience.

# Ad summary This ad features a woman interviewing other women about their experiences selling on Vinted. She asks them about their fastest sales and their advice for new sellers. # Brand positioning This ad promotes Vinted, a platform for buying and selling used clothing and accessories. The ad positions Vinted as a place where users can quickly sell their items. The brand aligns with values of sustainability and affordability by encouraging the reuse of clothing. The ad ignores the norm of buying new clothes and instead promotes a circular economy. # Product This ad promotes the Vinted app, a platform for buying and selling used clothing and accessories. The app allows users to list items for sale and connect with potential buyers. The ad highlights the speed at which items can be sold, with some users reporting sales within one to two hours. The ad also emphasizes the importance of high-quality photos and relevant hashtags to attract buyers. The ad is telling the viewer that Vinted is a great way to make money by selling clothes they no longer wear. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is low-end, which supports the casual tone. The editing style consists of static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:01 Qual è stata la tua vendita più veloce su Vinted? Text overlay: 00:00–00:01 la tua Visual: 00:00–00:01 A woman with long, dark curly hair, wearing a black leather jacket, a patterned scarf, and a burgundy purse, stands outside in front of a graffiti-covered wall. She is holding a phone in one hand and a microphone in the other. The camera is stationary and at eye level. The lighting is natural and slightly overcast. # Funnel stage Consideration # Pain points The ad implies the pain point of having clothes you no longer wear taking up space in your closet. The ad addresses this by offering a way to sell those clothes and make money. # Value propositions - Sell items quickly on Vinted # Benefits - Sell items quickly - Make money by selling clothes you no longer wear # Features - Platform for buying and selling used clothing and accessories # Call to action None used. # Social proof - "1 ora." – Female 2 - "Una borsa." – Female 3 - "Due ore." – Female 4 - "Sono state un paio di scarpe e sono rimaste online praticamente due ore e sono state vendute subito." – Female 4 # Point of view - Customer 100% – The entire video is told from the perspective of customers who use Vinted, sharing their experiences and advice. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a woman holding a phone and microphone, asking, "Qual è stata la tua vendita più veloce su Vinted?" (What was your fastest sale on Vinted?) The message is to introduce the topic of the ad, which is about fast sales on Vinted. The audience is experiencing it from the interviewer's perspective, conveyed through her direct address to the camera. - 00:01–00:02 00:01–00:02 The interviewer asks a woman, "Qual è stata la tua vendita più veloce su Vinted?" (What was your fastest sale on Vinted?) The message is to get the woman's answer. The audience is experiencing it from the interviewer's perspective, conveyed through her direct address to the woman. - 00:02–00:02 00:02–00:02 The woman responds, "1 ora." (1 hour.) The message is to show how quickly items can sell on Vinted. The audience is experiencing it from the interviewee's perspective, conveyed through her direct answer to the question. - 00:02–00:03 00:02–00:03 The interviewer asks a woman, "Qual è stata la tua vendita più veloce su Vinted?" (What was your fastest sale on Vinted?) The message is to get the woman's answer. The audience is experiencing it from the interviewer's perspective, conveyed through her direct address to the woman. - 00:03–00:03 00:03–00:03 The woman responds, "Una borsa." (A bag.) The message is to show how quickly items can sell on Vinted. The audience is experiencing it from the interviewee's perspective, conveyed through her direct answer to the question. - 00:03–00:06 00:03–00:06 The interviewer asks a woman, "Qual è stata la tua vendita più veloce su Vinted?" (What was your fastest sale on Vinted?) The message is to get the woman's answer. The audience is experiencing it from the interviewer's perspective, conveyed through her direct address to the woman. The woman responds, "Probabilmente avevo messo il prezzo un po' bassino." (I probably put the price a little low.) The message is to show how quickly items can sell on Vinted if they are priced competitively. The audience is experiencing it from the interviewee's perspective, conveyed through her direct answer to the question. - 00:06–00:07 00:06–00:07 The interviewer asks a woman, "Qual è stata la tua vendita più veloce su Vinted?" (What was your fastest sale on Vinted?) The message is to get the woman's answer. The audience is experiencing it from the interviewer's perspective, conveyed through her direct address to the woman. - 00:07–00:07 00:07–00:07 The woman responds, "Due ore." (Two hours.) The message is to show how quickly items can sell on Vinted. The audience is experiencing it from the interviewee's perspective, conveyed through her direct answer to the question. - 00:07–00:13 00:07–00:13 The interviewer asks a woman, "Qual è stata la tua vendita più veloce su Vinted?" (What was your fastest sale on Vinted?) The message is to get the woman's answer. The audience is experiencing it from the interviewer's perspective, conveyed through her direct address to the woman. The woman responds, "Sono state un paio di scarpe e sono rimaste online praticamente due ore e sono state vendute subito." (It was a pair of shoes and they were online for practically two hours and were sold immediately.) The message is to show how quickly items can sell on Vinted. The audience is experiencing it from the interviewee's perspective, conveyed through her direct answer to the question. - 00:14–00:18 00:14–00:18 The interviewer asks a woman, "E sentiamo qual è il consiglio fondamentale che vuoi dare a chi decide di vendere su Vinted per la prima volta?" (And let's hear what is the fundamental advice you want to give to those who decide to sell on Vinted for the first time?) The message is to get the woman's advice for new sellers on Vinted. The audience is experiencing it from the interviewer's perspective, conveyed through her direct address to the woman. - 00:18–00:22 00:18–00:22 The woman responds, "Foto di qualità e gli hashtag, mi raccomando." (Quality photos and hashtags, I recommend.) The message is to give advice for new sellers on Vinted. The audience is experiencing it from the interviewee's perspective, conveyed through her direct answer to the question.

# Ad summary This ad promotes Vinted, a platform for buying and selling used clothing. The ad uses a gamified approach, showing the steps of selling an item on Vinted as 'levels' with pixelated graphics and sound effects. It highlights the ease of listing, photographing, and shipping items, as well as the benefit of keeping 100% of the earnings. # Brand positioning Vinted is presented as a user-friendly platform for buying and selling used clothing. The brand aims to occupy a space in the consumer's mind as a modern, easy-to-use, and rewarding way to declutter and earn money from unwanted clothes. The brand aligns with values of sustainability and affordability, promoting a lifestyle of conscious consumption. Vinted pushes against the norms of traditional retail by offering a peer-to-peer marketplace, emphasizing simplicity and financial benefits for its users. The brand positioning is both functional (easy selling process) and emotional (financial reward, sustainability). # Product Vinted is an online platform where users can buy, sell, and swap used clothing and accessories. The platform is for anyone looking to declutter their wardrobe, find unique items, or shop sustainably. The ad highlights the ease of selling on Vinted, showing the steps of listing an item, photographing it, uploading it to the platform, and shipping it to the buyer. A key USP is that sellers keep 100% of their earnings. The ad shows the use occasion of selling shoes, but implies that any type of clothing or accessory can be sold. The ad addresses the purchase barrier of complexity by demonstrating how simple the selling process is. # Visual style The ad has a playful and modern aesthetic, using pixelated graphics and sound effects to create a gamified feel. The editing style is quick cuts, keeping the pace fast and engaging. The production quality is a hybrid of UGC and polished commercial, with the man's presence giving it a personal touch while the graphics and editing add a professional feel. The pacing is consistent throughout the ad, with cuts timed to the music beats. The audio-visual sync is well-executed, with sound effects and text overlays timed to the visuals. # Hooks Spoken: 00:00–00:14 [Upbeat music] Sākt pārdot Vinted? Text overlay: 00:00–00:01 SĀKT / 00:00–00:01 NĀKAMAIS LĪMENIS AR / 00:00–00:01 Vinted Visual: 00:00–00:01 A man with dark hair and a beard stands in a living room. He is wearing a green sweater with an argyle pattern and light blue jeans. The background includes a gray couch, a mirror, a lamp, and white walls. Pixelated coins float around him. A text overlay appears in a pixelated box. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and complexity of selling used clothing through traditional methods. This is implied through the ad's focus on the ease and simplicity of selling on Vinted. # Value propositions - Gamified selling process: The ad presents selling on Vinted as a game with levels, making it more engaging and fun. - Financial reward: Sellers keep 100% of their earnings, making it a financially attractive option. - Sustainability: The platform promotes conscious consumption by allowing users to buy and sell used clothing. # Benefits - Decluttering wardrobe - Finding unique items - Shopping sustainably - Earning money from unwanted clothes - Keeping 100% of profits # Features - Easy listing process - Photographing items - Uploading items to the platform - Shipping items to the buyer - Keeping 100% of earnings # Call to action SĀKT PĀRDOT VINTED? # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the ease and benefits of selling on Vinted. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a man standing in a living room, pixelated coins floating around him. Text overlay introduces the concept of leveling up with Vinted. - 00:01–00:03 00:01–00:03 A hand holds a black and white high-top sneaker with pixelated graphics covering parts of it. Text overlay indicates this is the first level: taking a photo. - 00:03–00:06 00:03–00:06 The pixelated graphics disappear from the shoe. Text overlay indicates the second level: photographing the item. - 00:06–00:09 00:06–00:09 A screen recording of the Vinted app shows the process of uploading an item for sale. Text overlay indicates the third level: uploading the item. - 00:09–00:11 00:09–00:11 The man is now outside, holding a packaged item. Text overlay indicates the fourth level: shipping the item. - 00:11–00:13 00:11–00:13 A screen recording of the Vinted app shows the earnings being deposited into the seller's account. Text overlay indicates the fifth level: earning money and keeping 100% of the profits. - 00:13–00:14 00:13–00:14 The man is back inside, holding multiple pairs of shoes. Text overlay asks if the viewer wants to start selling on Vinted.

# Ad summary This ad promotes Vinted, a platform for selling used clothing. The ad features a man sharing three tips for selling shoes on Vinted. The tips include cleaning the shoes, using natural light for photos, and adding a detailed description. The ad highlights that Vinted has no selling fees, so sellers keep 100% of the profits. # Brand positioning Vinted is presented as a user-friendly platform for selling used clothing, particularly shoes, with no selling fees. The brand aims to occupy the space of a convenient and profitable way to declutter and earn money from unwanted items. The brand aligns with values of sustainability and affordability, promoting a lifestyle of conscious consumption. Vinted pushes against the norms of traditional retail by offering a peer-to-peer marketplace. The brand positioning is both functional (easy selling process, no fees) and emotional (making money, decluttering). # Product Vinted is an online platform for buying and selling used clothing and accessories. The ad focuses on selling shoes, highlighting the platform's ease of use and profitability. Vinted is for anyone looking to declutter their closet and earn money from unwanted items. A key USP is that there are no selling fees, allowing sellers to keep 100% of the profits. The ad addresses the purchase barrier of potential fees by explicitly stating that Vinted has none. The ad encourages viewers to start selling on Vinted today. # Visual style The ad has a casual, UGC feel with quick cuts and simple transitions. The production quality is decent, with clear visuals and audio. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is clean and modern. # Hooks Spoken: 00:00–00:03: Pārāk daudz apavu? Lūk, daži padomi, kā tos pārvērst naudā platformā Vinted. Text overlay: 00:00–00:01: 3 padomi, kā nopelnīt papildu naudu ar Vinted 😲 Visual: 00:00–00:01: A man with dark hair and a beard stands in front of a white wall with a bicycle in the background. He wears a patterned sweater. Text overlay: "3 padomi, kā nopelnīt papildu naudu ar Vinted" with a shocked face emoji. / 00:01–00:02: The man holds up a pair of Converse sneakers. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having too many shoes and not knowing how to get rid of them profitably. "Pārāk daudz apavu?" # Value propositions - Turn unwanted shoes into money with no selling fees # Benefits - Turn unwanted shoes into money - Keep 100% of the profits # Features - No selling fees - Easy to use platform # Call to action Sāciet pārdot platformā Vinted jau šodien. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a user sharing tips and experiences. # Storyline - 00:00–00:03 The ad begins with the presenter stating that he has too many shoes and will share tips on how to turn them into money on Vinted. - 00:04–00:06 The first tip is to clean the shoes to make them more appealing to buyers. - 00:07–00:10 The second tip is to use natural light when taking photos of the shoes to make them sharp and attractive. - 00:11–00:12 The third tip is to add a detailed description of the shoes when listing them on Vinted. - 00:13–00:15 The ad emphasizes that Vinted has no selling fees, so sellers keep 100% of the profits. - 00:16–00:17 The ad concludes by encouraging viewers to start selling on Vinted today.

# Ad summary This ad promotes Vinted as a platform to sell used children's clothing. It highlights the ease of publishing listings, decluttering space, and earning extra income. # Brand positioning Vinted is presented as a user-friendly platform for buying and selling used clothing. The brand positions itself as a solution for decluttering and earning extra income, particularly targeting individuals with used children's clothing. The brand aligns with values of sustainability and practicality, offering a convenient way to recycle clothes and make money. It pushes against the norm of discarding unwanted clothing, promoting a circular economy. # Product Vinted is an online platform that facilitates the buying and selling of used clothing. The ad targets individuals with used children's clothing, offering a way to easily publish listings, declutter their space, and earn extra income. The platform's USPs include its ease of use and the opportunity to generate additional earnings. The ad addresses the purchase barrier of having unwanted clothes taking up space by presenting Vinted as a solution for decluttering and making money. # Visual style The ad features a clean and simple visual style with bright colors and a focus on the product (Vinted platform) and its benefits. The production quality appears to be high, with well-lit and neatly arranged elements. The overall aesthetic is modern and inviting, designed to appeal to a broad audience. # Hooks Headline: Pārdodiet vecās bērnu drēbes. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is having old children's clothes taking up space. "Atbrīvojiet savu telpu" # Value propositions - Sell old children's clothes to declutter space and earn extra income. # Benefits - Sell old children's clothes - Free up space - Generate additional earnings # Features - Easy listing - Declutter space - Earn extra income # Call to action Sāciet pārdot jau šodien! # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of using Vinted to sell used children's clothing. # Storyline - The ad starts by stating the problem of having old children's clothes, inviting the viewer to sell them on Vinted. This is told from the brand's perspective, setting the stage for the solution Vinted offers. - The ad highlights the benefits of using Vinted, such as easy listing, decluttering space, and earning extra income. This is told from the brand's perspective, showcasing the platform's advantages. - The ad concludes with a call to action, encouraging viewers to start selling on Vinted today. This is told from the brand's perspective, urging immediate engagement with the platform.