How Thrive Causemetics Advertises on Meta

# Ad summary This ad promotes Thrive Causemetics Brilliant Eye Brightener. The ad presents the top five eyeshadow mistakes for mature skin, then demonstrates how the featured product can be used to avoid these mistakes. # Brand positioning Thrive Causemetics is presented as a brand that understands the unique needs of mature skin. The brand positions itself as an alternative to traditional eyeshadows that are designed for younger skin and can accentuate fine lines and wrinkles. Thrive Causemetics offers a solution with its Brilliant Eye Brightener, which is formulated with hydrating ingredients and designed to glide on effortlessly without creasing, fading, or irritating sensitive eyes. The brand emphasizes simplicity and ease of use, suggesting that no makeup skills are required to achieve bright, lifted eyes in seconds. Thrive Causemetics also offers a 30-day money-back guarantee, reinforcing its commitment to customer satisfaction and confidence in its product. # Product Thrive Causemetics Brilliant Eye Brightener is a highlighting stick designed to brighten and lift the eyes of mature skin. It is formulated with hydrating macadamia and jojoba oils to glide on effortlessly without fading or creasing. The product comes in over 30 shimmer and matte shades that flatter mature skin, enhance natural eye color, and never overpower. It is vegan, non-irritating, and waterproof, ensuring it stays where it is applied without stinging or migrating. The product is designed for easy application on the lids, inner corners, or brow bone to open the eyes beautifully, requiring no makeup skills. # Visual style The ad has a polished, commercial aesthetic with a mix of close-up shots and product demonstrations. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is high-end, with clear lighting and professional-looking visuals. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. The overall visual style supports the intended tone of expertise and trustworthiness. # Hooks Spoken: 00:00–00:03 Top five eyeshadow mistakes if you have textured lids. Text overlay: 00:00–00:03 TOP 5 EYE SHADOW MISTAKES (if you have textured lids) Visual: 00:00–00:02 Close-up shot of a woman's eye with textured lids as a makeup brush applies purple eyeshadow. The text overlay reads: "TOP 5 EYE SHADOW MISTAKES (if you have textured lids)". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using eyeshadows designed for younger skin on mature skin, which can accentuate fine lines, wrinkles, and drooping lids. "Most powder shadows aren't made for mature skin. They crease, fade, and settle into fine lines, emphasizing exactly what you want to blur." # Value propositions - Hydrating formula for mature skin - Wide range of shades to flatter mature skin - Vegan, non-irritating, and waterproof for sensitive eyes - Easy application with no makeup skills required - 30-day money-back guarantee for risk-free trial # Benefits - Glides on effortlessly - No fading - No creasing - Bright, lifted eyes in seconds - Enhance your natural eye color - Stays where you put it without stinging or migrating # Features - Hydrating macadamia and jojoba oils - Over 30 shimmer and matte shades - Vegan - Non-irritating - Waterproof # Call to action SHOP NOW # Point of view - Brand 100% – The entire ad is told from the brand's perspective, with a narrator explaining the benefits of the product and demonstrating its use. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the narrator introducing the topic of the video: the top five eyeshadow mistakes for textured lids. - 00:03–00:14 00:03–00:14 The narrator states the first mistake: using eyeshadow designed for 20-year-olds, explaining that most powder shadows aren't made for mature skin and can crease, fade, and settle into fine lines, emphasizing what you want to blur. - 00:14–00:25 00:14–00:25 The ad introduces Thrive Causemetics Brilliant Eye Brightener, stating that it glides on effortlessly with hydrating macadamia and jojoba oils, offering no fading, no creasing, just bright, lifted eyes in seconds. - 00:25–00:34 00:25–00:34 The narrator states the second mistake: dark shades can be too harsh, explaining that bold, heavy colors can emphasize drooping lids and make eyes look smaller or more tired. - 00:34–00:43 00:34–00:43 The ad highlights that Thrive offers over 30 shimmer and matte shades that flatter mature skin, enhance your natural eye color, and never overpower. - 00:43–00:55 00:43–00:55 The narrator states the third mistake: small highlights create big lift, explaining that you don't need a full eye look to brighten your face, just swipe Brilliant Eye Brightener on your lids, inner corners, or brow bone to open the eyes beautifully, with no makeup skills required. - 00:55–01:07 00:55–01:07 The narrator states the fourth mistake: sensitive eyes deserve gentle care, explaining that as we age, the skin around our eyes becomes prone to irritation, and fragrance, fallout, and harsh formulas just won't do. - 01:07–01:15 01:07–01:15 The ad highlights that Brilliant Eye Brightener is vegan, non-irritating, and waterproof, stating that it stays where you put it without stinging or migrating. - 01:15–01:24 01:15–01:24 The narrator states the fifth mistake: every eye is different, explaining that finding the right eye brightener shouldn't be trial and error, and that's why Thrive offers a 30-day money-back guarantee. - 01:24–01:28 01:24–01:28 The ad concludes by stating that if it doesn't work for you, you can return it, no questions asked.

# Ad summary A woman with silver hair demonstrates how to use Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel, highlighting its ease of use and natural-looking results. # Brand positioning Thrive Causemetics is presented as a brand offering semi-permanent makeup solutions, as it is positioned as a problem-solver for beauty concerns related to aging, as seen in its Instant Brow Fix product addressing thinning eyebrows. The brand presents an image of beauty with ease and convenience, offering products like brow gel and eyeliner that align with mature beauty needs, as opposed to pushing against them. Thrive aims to empower people to maintain a natural, beautiful look as they age. # Product Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel is a brow gel designed to fill in thinning eyebrows, with the intent of providing a fuller, natural look that is easy and fast to achieve. It is available in various shades and the shade 'Nan' is featured in the ad, as it is specifically suited for those with silver hair. The product glides on smoothly, grabs every hair, and fills in patches, making it suitable for beginners. It is designed to be applied directly to the eyebrow hairs using the wand applicator. # Visual style The ad is shot in a straightforward, UGC-style format, with natural lighting. The editing style employs simple, quick cuts and transitions to maintain a consistent rhythm. The visual motifs include close-ups of the product and application process, which are timed to the music. The overall effect is a polished commercial feel. # Hooks Spoken: 00:00–00:02 If you struggle with thinning eyebrows, then you need this. Text overlay: 00:00–00:02 I finally found a product that works for my gray thinning brows!! (Comment bubble) Visual: 00:00–00:02 Split-screen: On the left, a fair-skinned, middle-aged woman with short, gray hair, wearing a maroon shirt and pearl necklace, applies eyebrow gel with a black wand and turquoise handle to her left eyebrow. She has a neutral expression. On the right, a turquoise tube of Thrive Causemetics Instant Brow Fix, parallel to the woman, rests against an out-of-focus tan background. Above the woman, there is a white comment box featuring a user icon and text that reads, "I finally found a product that works for my gray thinning brows!!" # Funnel stage Consideration # Pain points The ad addresses the frustration of thinning eyebrows, which is a common concern for women as they age. The on-screen text overlay reads, "I finally found a product that works for my gray thinning brows!!" # Value propositions - Quick and easy brow enhancement: Provides fuller, natural-looking brows in just seconds. - Beginner-friendly application: Simple to use, even for those new to eyebrow products. # Benefits - Gives fuller, natural looking brows - Perfect match for silver hair # Features - Semi-Permanent Eyebrow Gel - Glides on smoothly - Grabs every hair - Fills in patches - Easy and fast # Call to action SHOP NOW # Social proof - "I finally found a product that works for my gray thinning brows!!" – User comment # Point of view - Customer 100% – The ad is presented from the perspective of a woman sharing her positive experience using the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a split-screen showing a woman applying eyebrow gel to one eyebrow and a customer comment about the product. This introduces the problem of thinning eyebrows and the solution offered by Thrive Causemetics. - 00:02–00:08 00:02–00:08 The woman shows the Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel in the shade 'Nan', mentioning it's a perfect match for her silver hair. This introduces the product and a specific shade suitable for silver hair. - 00:09–00:20 00:09–00:20 The woman demonstrates how to apply the eyebrow gel, highlighting that it glides on smoothly, grabs every hair, fills in patches, and gives fuller, natural-looking brows. This shows the product in action and its benefits. - 00:20–00:24 00:20–00:24 The ad shows a before-and-after comparison of the woman's eyebrows, with a claim that the product makes her brows look better. This visually confirms the product's effectiveness and enhances the natural brow look. - 00:24–00:27 00:24–00:27 The ad closes with a screen promoting both Infinity Waterproof Eyeliner and Instant Brow Fix Semi-Permanent Eyebrow Gel, offering free shipping when both are purchased, along with a call to 'Shop Now'. This encourages immediate purchase.

# Ad summary This ad showcases Thrive Causemetics Infinity Waterproof Eyeliner. The ad begins by highlighting the product being applied to the eye, emphasizing how it makes brown eyes "pop." It then displays the eyeliners available in different colors and continues to show the eyeliner being applied in different shades, emphasizing its smooth application, rich pigment, staying power, and waterproof quality. The ad ends with a shot of the Thrive Causemetics logo and a call to action to shop now. # Brand positioning Thrive Causemetics presents itself as a brand committed to enhancing natural beauty through high-performance, innovative products. The brand appears to follow category norms by focusing on product functionality like smooth application, long wear, and waterproof capabilities. The brand focuses on enhancing your natural features in a way that is effortless. They align themselves with a lifestyle of ease and looking put together with minimal effort. # Product The Thrive Causemetics Infinity Waterproof Eyeliner is a cosmetic product designed to enhance the eyes with a variety of color options. The eyeliner is available in multiple shades, including Ella, Jade, Nalie, Hoda, Lauren, Talia, Alondra, and Lizzie. The ad highlights the product's features, including its velvety smooth application, semi-permanent micropigments, and its ability to deliver gorgeous pigment in just one swipe. The eyeliner is promoted as having unbeatable staying power and providing all-day waterproof wear. The ad also addresses potential purchase barriers by claiming that the eyeliner does not drag, clump, or bleed. # Visual style The ad has a polished feel with bright lighting and clear close-up shots. The editing style features quick cuts to showcase the product's application and various color options. The pacing is fast to maintain viewer engagement, with cuts timed to the music. # Hooks Text overlay: 00:00–00:03 This eyeliner makes my brown eyes POP! Visual: 00:00–00:03 Extreme close-up of an eye with brown iris. The lower waterline already has a purple eyeliner applied. A hand holding a purple eyeliner applies it to the lower waterline. A series of four color swatches are visible at the bottom of the frame, each is a different color and has the color name written below it. The camera is static. Lighting is bright. Text overlay states, "This eyeliner makes my brown eyes POP!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using eyeliners that drag, clump, or bleed. It highlights the product's ability to avoid these issues: "No dragging Clumping or bleeding" # Value propositions - Long-lasting color - Eye popping color - Smooth Application # Benefits - Make your brown eyes POP! - Smooth application - Long Lasting - Intense color payoff in one swipe! - No dragging, clumping, or bleeding - Unbeatable staying power - Waterproof wear # Features - Velvety smooth application - Semi-Permanent Micropigments™ - Gorgeous pigment in just one swipe! - No dragging - Clumping or bleeding - Unbeatable staying power - All day waterproof wear # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a real or implied user of the product, communicated through visuals of the product being applied. # Storyline - 00:00–00:03 00:00–00:03 The ad starts with a close-up of an eye as eyeliner is applied to the waterline. The text overlay states, "This eyeliner makes my brown eyes POP!" The message conveyed is that this eyeliner can make eyes stand out. This is from the perspective of someone who has used the product and the tone is enthusiastic. - 00:03–00:07 00:03–00:07 A shot of the eyeliners follows, with text overlay that reads "Thrive Causemetics® Infinity Waterproof™ Eyeliner." The shot is meant to introduce the product and the text overlay provides the brand and product name. - 00:07–00:12 00:07–00:12 The ad continues with a close-up shot of someone applying a black eyeliner and text overlay reads, "Velvety smooth application." The message is that the eyeliner applies smoothly. This is from the perspective of someone who has used the product and the tone is informative. - 00:12–00:17 00:12–00:17 Next, there is another close-up shot of someone applying a navy eyeliner with text overlay that reads, "Semi-Permanent Micropigments™." The message is that the eyeliner is long lasting. This is from the perspective of someone who has used the product and the tone is informative. - 00:17–00:21 00:17–00:21 The ad continues with a close-up shot of someone applying a purple eyeliner with text overlay that reads, "Gorgeous pigment in just one swipe!" The message is that you can achieve an intense color payoff in one swipe. This is from the perspective of someone who has used the product and the tone is informative. - 00:21–00:26 00:21–00:26 A shot of someone applying a burgundy eyeliner is shown with text overlay that reads, "No dragging Clumping or bleeding." The message is that this eyeliner doesn't have these issues. This is from the perspective of someone who has used the product and the tone is informative. - 00:26–00:31 00:26–00:31 The ad continues with a close-up shot of someone applying a green eyeliner with text overlay that reads, "Unbeatable staying power." The message is that this eyeliner lasts long. This is from the perspective of someone who has used the product and the tone is informative. - 00:31–00:37 00:31–00:37 Next, a shot of someone applying a teal eyeliner with text overlay that reads, "All day waterproof wear." The message is that this eyeliner will last all day, even when wet. This is from the perspective of someone who has used the product and the tone is informative. - 00:37–00:40 00:37–00:40 The ad ends with a shot of someone applying brown eyeliner with text overlay that reads, "You NEED this ASAP!" and then the Thrive Causemetics logo, product name, and call to action to shop now.

# Ad summary A woman showcases Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel in shade Blanka. She demonstrates how easy the product is to use. The woman describes that it fills in every sparse patch to make eyebrows look full and natural in only a few swipes. The product is also waterproof and smudge-proof. # Brand positioning Thrive Causemetics is presented as a brand focused on delivering simple yet effective beauty solutions. The brand ethos appears to align with ease of use and natural-looking results. By focusing on a semi-permanent eyebrow gel that is easy to use, the brand positions itself as a solution for both beginners and those looking for a quick, reliable beauty routine. They push against the norms of complex or high-maintenance beauty products, instead offering a functional product that promises long-lasting, natural results. # Product Thrive Causemetics Instant Brow Fix Semi-Permanent Eyebrow Gel in shade Blanka is a tinted gel designed to fill in sparse eyebrows and create a fuller, more defined look. It is applied using a small applicator brush. The product is described as easy to use and beginner-friendly, gliding on smoothly to grab every hair and fill in every sparse patch, resulting in super full and super natural-looking brows in only a few swipes. It is waterproof and smudge-proof, ensuring that brows won't budge all day. # Visual style The ad has a polished UGC feel, with bright, even lighting and a clean background. Editing is smooth with some quick cuts. The pacing is upbeat, and cuts are timed to align with speech. # Hooks Spoken: Female 1: I won't use another brow product. I am obsessed. Text overlay: The only brow product I trust for spring 💐🌷 Visual: 00:00–00:03 A close-up shot of a woman’s face, focusing on her eyebrow, while she brushes it with a spoolie. A text overlay reads “The only brow product I trust for spring” with flower emojis. The background is a blurred white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sparse eyebrows that are difficult to fill in naturally and stay in place throughout the day. "It grabs every hair and fills in every sparse patch to make my eyebrows look super full." # Value propositions - Super natural in only a few swipes: This highlights both the natural look and the ease of application. - Waterproof and smudge-proof, so your brows won't budge all day: This connects the product's formulation with the user's need for long-lasting results. # Benefits - Easy to use - Beginner friendly - Gives super full brows - Gives super natural look - Waterproof - Smudge-proof - Brows won't budge all day # Features - Semi-permanent eyebrow gel - Shade: Blanka # Call to action None used. # Social proof - Female 1 (Customer): This product totally transformed my brow game. I'm obsessed! # Point of view - Customer 100% – The entire ad is presented from the point of view of a woman using and reviewing the product. # Storyline - 00:00–00:02 The presenter starts by stating that she won’t use another brow product. - 00:02–00:09 She states that she is obsessed with the Instant Brow Fix Semi-Permanent Eyebrow Gel by Thrive Causemetics. - 00:09–00:13 The presenter highlights the product's ease of use and how beginner-friendly it is. - 00:13–00:22 She demonstrates its smooth application, its ability to grab every hair, and fill sparse patches. - 00:22–00:26 She compares the look of her brows with and without the product to highlight how natural it looks and how few swipes it takes. - 00:26–00:30 She lists the product's waterproof and smudge-proof qualities. - 00:30–00:39 She reiterates that this product has transformed her brow game, restating her obsession with it before the ad cuts to the brand logo and a "Shop now" CTA.

# Ad summary The ad features a woman promoting Thrive Causemetics' EmpowerGloss Ultra-Glossy Lip Serum, touting its non-sticky, hydrating, and lip-improving qualities. She applies the product, highlighting its smoothing and plumping effect and emphasizing its lightweight and wearable nature for everyday use. She claims that this is the only gloss she will keep in her bag because “it does it all.” # Brand positioning Thrive Causemetics is presented as a brand offering cosmetics that provide high-performance results. The brand is implied to be innovative, offering products that are both effective and comfortable. The brand focuses on functional benefits, such as hydration, smoothness, and long-term improvement of lip texture. The product being presented is the only one the customer will keep in her bag. This implies the brand stands out from competitors because its quality, performance, and wearability is top of the line. # Product The featured product is the EmpowerGloss Ultra-Glossy Lip Serum in the shade Liliana by Thrive Causemetics. It is presented as a non-sticky lip gloss that hydrates lips for 24 hours, improving lip texture and lines over time. The product is described as lightweight and provides fuller-looking lips immediately upon application, without any tingling or plumping. The user highlights its comfortable wear and suitability for everyday use, also mentioning how vampy it looks on her skin tone. The product’s key attribute is that it hydrates your lips for 24 hours. # Visual style The ad features a polished commercial aesthetic with a clean background. The editing style includes quick cuts to emphasize the product demonstration and the speaker’s expressions. The pacing is consistent throughout. The lighting is bright and even, creating a professional feel. The audio and visual elements are synced, with text overlays appearing as the speaker highlights certain features. # Hooks Spoken: If you want glossy lips that aren’t sticky and stay hydrated all day, you need this. Text overlay: My go-to lip product for 2026 Visual: 00:00–00:05 A close-up shot of a woman’s face. She has long, wavy, dark hair, fair skin, and is wearing a white t-shirt. She is holding a teal lip serum in both hands and gesturing to it. In the background are shelves with various cosmetics displayed on them. # Funnel stage Consideration # Pain points Many lip glosses are too sticky. # Value propositions - Glossy lips that aren’t sticky and stay hydrated all day - A serum for your lips - Wearable and perfect for every day # Benefits - Glossy lips - Lips stay hydrated all day - Lips look smoother and fuller right away - Improves lip texture and lines over time - Lips feels smoother, healthier, and more moisturized - Super wearable and perfect for every day # Features - Non-sticky - Hydrates for 24 hours - Lightweight # Call to action SHOP NOW # Social proof - This is the only gloss I’ll keep in my bag – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer who loves how the product makes her lips feel and look. # Storyline - 00:00–00:05 The woman on screen introduces the product as her go-to lip product. - 00:05–00:11 The woman shows the product, Thrive Causemetics EmpowerGloss Ultra-Glossy Lip Serum, in the shade Liliana. She then swatches it on her hand. - 00:11–00:16 The woman applies the lip serum to her lips, discussing how it makes her lips look smoother and fuller. - 00:16–00:23 The woman emphasizes the difference the product makes, highlighting that there is no tingling or plumping. - 00:24–00:30 The woman states that the product hydrates for 24 hours, improving lip texture and lines over time. - 00:30–00:35 The woman describes the feel of the lip serum after application, highlighting how smooth, healthy, and moisturized her lips feel. - 00:36–00:42 The woman states she typically doesn’t reach for lip glosses because they’re too sticky. She continues by saying that this lip serum is lightweight and non-sticky. - 00:42–00:48 The woman notes that she is loving how vampy it looks on her skin tone, and it’s still super wearable and perfect for every day. - 00:49–00:53 The woman closes by declaring the lip serum as the only gloss she will keep in her bag, stating that it does it all.

# Ad summary This ad promotes a bundle of five Thrive Causemetics products designed to help streamline your beauty routine. The ad features a testimonial that highlights the time-saving benefits of the products, combined with a discount to encourage purchase. # Brand positioning Thrive Causemetics is presented as a solution for busy individuals seeking effective and efficient beauty products. The brand promises to streamline your routine and save time, without compromising on quality. The products are designed to be easy to use and deliver noticeable results, positioning the brand as a practical choice for those who value both convenience and performance in their beauty regimen. # Product The ad features a bundle of five Thrive Causemetics products. The bundle includes: Brilliant Eye Brightener, which is packaged like a crayon; Sheer Strength Hydrating Shine Lip Tint, presented in a traditional lipstick tube; Liquid Lash Extensions Tubing Mascara, in a tube with a brush applicator; and Infinity Waterproof Eyeliner, which is a pencil eyeliner. The products are presented as part of the "Ready in 5 Bundle", designed to help users get out of the house faster. All products share a cohesive teal packaging design, reinforcing their connection within the bundle. # Visual style The ad has a clean, polished aesthetic with a focus on product visibility and clear messaging. The shot appears to be professionally lit and styled to highlight the products' features and benefits. The teal product packaging creates a cohesive visual identity, while the marble countertop and bathroom backdrop add a touch of luxury. The overall effect is modern and appealing, designed to capture attention and convey the brand's commitment to quality. # Hooks Headline: "I got out of the house 30 minutes faster because of THIS." # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of feeling rushed or spending too much time on one's beauty routine. The quote suggests that the customer was able to significantly reduce the time it takes to get ready and "got out of the house 30 minutes faster." # Value propositions - Save time with the Ready in 5 Bundle. - Get a discount of 20%. # Benefits - Got out of the house 30 minutes faster # Features - Ready in 5 Bundle # Call to action None used. # Social proof - "I got out of the house 30 minutes faster because of THIS." # Point of view - Customer: The top caption, featuring the quote, conveys a customer's positive experience and testimonial regarding the product's time-saving benefits. - Brand: All product shots and labels are from the brand's POV to showcase the products, features, and value proposition. # Storyline - The ad opens with a testimonial from a customer who claims they "got out of the house 30 minutes faster because of THIS." This testimonial serves to immediately grab the viewer's attention and highlight the key benefit of the product bundle: time-saving efficiency. The story is being told from the customer's perspective. - Below the testimonial, the ad introduces the “READY IN 5 BUNDLE”, positioning it as a comprehensive solution for quick and easy makeup application. This beat clarifies the testimonial by identifying the product bundle as the reason for the time savings. The story is being told from the brand's perspective. - The ad showcases each of the five products included in the bundle, arranged neatly on a marble surface. Each product is labeled with its name. This beat provides a visual overview of what the bundle includes. The story is being told from the brand's perspective. - The ad highlights a "SAVE 20%" offer, incentivizing the viewer to purchase the bundle. This beat is meant to encourage immediate action. The story is being told from the brand's perspective.

# Ad summary This ad showcases the Thrive Causemetics EmpowerMatte Precision Lipstick Crayon. It highlights features like ease of use, waterproof and sweat-proof properties, long wear, and a comfortable, hydrating formula. # Brand positioning Thrive Causemetics presents itself as a modern cosmetics brand focused on providing high-performance makeup solutions that simplify beauty routines. The brand appears to align with values of efficacy and ease-of-use, targeting consumers who seek functional benefits like long wear and waterproof properties. The brand positioning seems to be more functional than emotional, emphasizing product features and convenience. # Product The ad features the Thrive Causemetics EmpowerMatte Precision Lipstick Crayon in the shade Brandy. It is presented as a 2-in-1 lipstick and liner that allows users to line, define, and fill in their lips in one step. The product claims to be waterproof and sweat-proof, lasting up to 12 hours. It is described as a weightless, velvety-smooth lip crayon that provides a tug-free application and a non-sticky finish, while also nourishing and hydrating lips for all-day, comfortable wear. # Visual style The ad has a polished, commercial aesthetic, leaning towards a UGC feel due to the extreme close-up camera angles and minimal editing. The editing style involves quick cuts and zooms to highlight product application and benefits. The pacing is consistent throughout the ad, with text overlays timed to emphasize product features. # Hooks Text overlay: 00:00–00:02 Warm Brown Lips🤎 Visual: 00:00–00:02 Extreme close-up of a person's lips with light skin. The lips are already colored with a warm brown lipstick. The person is applying Thrive Causemetics EmpowerMatte Precision Lipstick Crayon. The lipstick is warm brown and the product packaging is bright teal. The camera is static and tightly focused, with soft lighting. The text overlay reads "Warm Brown Lips🤎". # Funnel stage Consideration # Pain points The ad implies the pain point of needing multiple products to line and fill lips, as well as lip products that are uncomfortable or don't last. # Value propositions - Line, define, and fill in one step (convenience) - 2-in-1 lipstick + liner (saves time and space) - Waterproof and sweat-proof (long-lasting) - Lasts up to 12 hours (reduces the need for reapplication) - Tug-free, non-sticky finish (pleasant user experience) - Nourishes, and hydrates for all-day, comfortable wear (improves lip health) # Benefits - Easy application - Long-lasting wear - Comfortable wear - Hydrated lips # Features - Line, define, and fill in one step - Waterproof - Sweat-proof - Lasts up to 12 hours - 2-in-1 lipstick + liner - Weightless - Velvety-smooth lip crayon - Tug-free - Non-sticky finish - Nourishes, and hydrates - All-day, comfortable wear # Call to action Get yours today! # Social proof - None used. # Point of view - Customer 100% – This POV is conveyed through the close-up application and demonstration of the product on lips, in the style of a makeup tutorial video. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of lips as a brown lipstick is applied to the bottom lip. The message conveyed is to draw the viewer in with immediate product usage. The audience is experiencing it from the perspective of a makeup tutorial style video, with a focus on the lips being made up. This moment sets a straightforward tone. - 00:02–00:05 00:02–00:05 The camera zooms out slightly to show the product packaging. The intention is to provide more information about the product name and brand. The view is from the third person, showing the hand holding the product and the lips in the background. This serves as a product introduction. - 00:05–00:27 00:05–00:27 The camera zooms in and out, showing the lipstick being used and reapplied with text overlays describing product features. This part of the ad demonstrates the product in use, offering more details about its benefits. The perspective remains focused on the lips, offering product information. - 00:27–00:32 00:27–00:32 The ad concludes with the Thrive Causemetics logo displayed against a teal background, followed by a 'SHOP NOW' CTA. The goal is to end with clear brand recognition and a direct opportunity for the viewer to purchase the product, as well as provide contact information to the customer.

# Ad summary This image ad for Thrive Causemetics features a bundle of four makeup products, emphasizes quick and easy application for busy moms, and promotes a discount offer with free shipping. # Brand positioning Thrive Causemetics presents itself as a solution-oriented brand catering to busy individuals, particularly mothers, who seek efficient beauty routines. The brand’s focus on quick and easy application suggests a positioning that values simplicity and time-saving solutions. By offering a bundle of fan-favorite products, Thrive Causemetics reinforces its appeal through community approval and aims to instill trust and loyalty, and the brand pushes against the norms of complicated, time-consuming beauty regimens by offering a simplified approach. # Product The ad features a 'READY IN 5 MIN BUNDLE' makeup set, including four "fan favorites" designed for quick and easy application, specifically targeting busy mothers. The bundle includes a Liquid Lash Extensions mascara designed to lengthen lashes, a stick of cream-to-powder eyeshadow called Shadow Crayon, a matte lipstick, and a clear plastic lid with "tc" printed on it. The primary USP of the bundle is its convenience, as suggested by the 'READY IN 5 MIN' claim, which aims to remove the barrier of time constraints often associated with makeup application. It includes Free Shipping. # Visual style The ad features a bright, clean, and modern visual style. The products are displayed against a split background, which creates a visually appealing contrast. The use of cartoon bubble shapes with text and emojis gives the ad a friendly and approachable feel. The overall aesthetic is simple and polished, with a focus on clear product presentation and easy-to-read text. # Hooks Headline: READY IN 5 MIN BUNDLE # Funnel stage Middle of funnel (Consideration) # Pain points The ad explicitly mentions 'No time?' and 'No sleep?' symbolizing time-strapped and sleep-deprived individuals. The use of a hourglass emoji clearly signals the frustration of not having enough time. # Value propositions - READY IN 5 MIN BUNDLE - 4 FAN FAVORITES = 1 BUSY-MOM APPROVED BUNDLE - 20% OFF + Free Shipping # Benefits - READY IN 5 MIN # Features - 4 FAN FAVORITES = 1 BUSY-MOM APPROVED BUNDLE # Call to action None used. # Social proof - The ad mentions '4 FAN FAVORITES = 1 BUSY-MOM APPROVED BUNDLE ✔️', indicating that the products have been well-received and approved by other customers, which is a busy mom. # Point of view - Brand: The entire ad is from the brand’s point of view as it is explicitly selling and promoting their product. # Storyline - The ad opens by framing the makeup set as a 'READY IN 5 MIN BUNDLE', immediately communicating its convenience and speed, addressing the common pain point of time constraints, and creating a sense of urgency. - The ad introduces a series of relatable pain points for busy people: 'No time?,' 'No sleep?,' creating a connection with the viewer and leading into the solution. - The copy follows with 'No problem', which is paired with a smiling face emoji, transitioning to the product bundle as the proposed solution to the problems. - The ad highlights the product as '4 FAN FAVORITES = 1 BUSY-MOM APPROVED BUNDLE ✔️', using social proof to build trust and credibility. - The copy ends with '20% OFF + Free Shipping', offering a clear incentive to purchase the bundle.

# Ad summary A woman shows the Thrive Causemetics Liquid Lash Extensions Mascara in shade Whitney, which is gray. She states the shade is perfect for people with light features as brown and black mascara can be too harsh. She adds that the best part is it's a tubing mascara which makes it easy to take off. # Brand positioning Thrive Causemetics is presented as a brand offering innovative solutions in the cosmetics industry, with a focus on inclusivity and catering to diverse beauty needs. The brand challenges the traditional norm of limited color options by introducing a grey shade mascara, specifically formulated to complement lighter features, that may struggle to pull off the more traditional black or brown mascaras. The brand aligns with values of subtlety, personalization, and ease of use, positioning itself as a customer-centric brand that prioritizes both performance and convenience. The brand positioning is functional, highlighting the mascara's unique formulation and ease of removal, appealing to customers seeking practical and effective beauty solutions. # Product Thrive Causemetics Liquid Lash Extensions Mascara in shade Whitney is a grey mascara that works to enhance the lashes of its user. It is made to be a subtle color that is not as harsh as black or brown mascara, making it perfect for those with light features. The grey mascara is a tubing mascara, so it is easily removed. The product is showcased through a personal endorsement by a woman, who applies it to her eyelashes and states that the mascara is her new staple and is perfect for anyone who thinks traditional mascara is too harsh. # Visual style The ad's aesthetic is a mix of polished and UGC feel. The editing style includes quick cuts and static shots, giving it a modern feel. The production quality balances a commercial look with an organic feel, likely appealing to viewers seeking authenticity. The pacing maintains a consistent rhythm throughout the ad, with audio-visual sync present to emphasize key moments. # Hooks Spoken: Female 1: Guys, I think I might have found my favorite shade of mascara ever. Text overlay: This mascara makes my blue eyes pop 💙 Visual: 00:00–00:04: A close-up shot features a young woman with fair skin, light blue eyes, and platinum blonde hair applying mascara to her upper lashes. She is wearing pink-tinted lip gloss and what appears to be bronzer. The background is dark and out of focus. She holds the mascara wand in her right hand, carefully coating her lashes. A "SHIPS FROM 🇨🇦" icon is in the upper right. # Funnel stage Consideration # Pain points Brown and black mascara is too harsh on people with light features. # Value propositions - A gray shade mascara that provides a softer alternative to black or brown for those with fair features. - A tubing mascara that makes for easy removal. # Benefits - Not as harsh as black or brown mascara - Super subtle - Easy to take off # Features - Gray mascara - Tubing mascara # Call to action SHOP NOW # Social proof - "I think I might have found my favorite shade of mascara ever" – Female 1 (Creator) - "I'm honestly loving the grey" – Female 1 (Creator) - "I think grey mascara might be my new staple" – Female 1 (Creator) # Point of view - Customer 100% – This is communicated through the first-person perspective of a woman using the product and sharing her experience. # Storyline - 00:00–00:04 The creator applies the mascara to her upper eyelashes. - 00:04–00:07 The video shows the Thrive Causemetics Liquid Lash Extensions Mascara in shade Whitney. The product is displayed and its name is shown as a text overlay. - 00:07–00:14 The creator applies the mascara to her upper eyelashes again while stating that brown and black mascara is too harsh on her light features. This part of the video is meant to convey the intention of the product as the perspective of a person with light features. - 00:14–00:18 The creator shows the difference between wearing the mascara and not wearing the mascara and states how big of a difference it makes. This is meant to show why the product is worth trying. - 00:18–00:24 The creator applies the mascara to her eyelashes again and states how the best part is that it's a tubing mascara. This is meant to convey a USP of the product. - 00:24–00:31 The creator shares the finished look and states that she thinks the gray mascara might be her new staple because it is super subtle and not as harsh as brown or black mascara. This is meant to show the benefit of the product. - 00:31–00:36 The video shows the Thrive Causemetics logo and states "SHOP NOW"

# Ad summary This ad features a woman demonstrating Thrive Causemetics Brilliant Eye Brightener. She applies the product to her eyelid and explains how easy it is to apply and how it makes her eyes pop. # Brand positioning Thrive Causemetics is presented as a brand that offers easy-to-use makeup products. The brand aims to occupy a space in the consumer's mind as a provider of effortless glam. The brand aligns with values of simplicity and ease of use, pushing against the norm of complicated makeup routines. The brand positioning is functional, focusing on the simplicity and ease of use of its products. # Product The Thrive Causemetics Brilliant Eye Brightener is a cream-to-powder eyeshadow stick. It is designed for anyone who wants to easily enhance their eyes. The product is featured in the shade Muna. The ad highlights the product's ease of application and its ability to make the eyes pop. The product is presented as a solution for achieving effortless glam. # Visual style The ad has a polished UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, supporting the intended tone of effortless glam. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: My brown eyes just instantly pop after using this. Text overlay: This eyeshadow MAKES brown eyes POP! Visual: 00:00–00:03 Close-up shot of a woman's face. She has fair skin, brown hair, and is wearing a gray t-shirt and dangling earrings. She is applying a brown eyeshadow stick to her eyelid. The background is a plain white wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of complicated and time-consuming eye makeup routines. "Doing your eye makeup has never been easier." # Value propositions - The cream-to-powder formula combines the ease of application of a cream with the long-lasting finish of a powder. - The eyeshadow stick format makes it easy to apply the product on the go. # Benefits - Makes brown eyes pop - Easy to apply - Effortless glam # Features - Cream to powder eye shadow stick # Call to action SHOP NOW # Point of view - Customer 100% – The entire video is told from the perspective of a customer using and reviewing the product. # Storyline - 00:00–00:03 The woman applies the eyeshadow stick to her eyelid. - 00:00–00:03 She states that her brown eyes instantly pop after using the product. - 00:04–00:06 The woman applies the eyeshadow stick to her eyelid. - 00:04–00:06 She states that doing your eye makeup has never been easier. - 00:06–00:12 She introduces the product as the Brilliant Eye Brightener by Thrive Causemetics in the shade Muna. - 00:12–00:14 The woman applies the eyeshadow stick to her eyelid. - 00:12–00:14 She states how it just glides on. - 00:15–00:17 She states that it really makes her eyes pop. - 00:17–00:18 She shows a split screen of her eye with and without the product. - 00:18–00:19 She states how good the product is. - 00:19–00:25 The woman applies the eyeshadow stick to her eyelid. - 00:19–00:25 She describes the product as a cream-to-powder eyeshadow stick that is so easy to apply. - 00:23–00:25 She states that it's really pretty and makes her eyes pop. - 00:26–00:28 She states that it's just an effortless glam every single time.

# Ad summary This ad features a close-up of the Thrive Causemetics Brilliant Eye Brightener in the new matte shade, "Teresa." The ad showcases the product alongside images of eyes with the product applied, highlighting its brightening effect and matte finish. # Brand positioning Thrive Causemetics is presented as a beauty brand focused on creating products that enhance natural beauty. The emphasis on the "Brilliant Eye Brightener" suggests a brand that values solutions for common beauty concerns like dullness or lack of radiance. The brand appears to position itself in the cosmetic market by offering functional benefits (eye brightening) combined with specific aesthetic outcomes, such as a matte finish. The language and imagery of the ad convey a modern, clean aesthetic. # Product The featured product is Thrive Causemetics' Brilliant Eye Brightener in the "Teresa" shade, a new matte offering. The product is designed to brighten the eyes with a dusting of color on the lids. The ad showcases the color payoff and matte finish of the eye brightener. The product is shown applied on different skin tones and eye colors. The ad highlights a specific shade ("Teresa") and finish (matte) as part of the product's appeal, showcasing that the product will provide brightening and color. # Visual style The ad features a clean and direct visual style. The production quality is high, with well-lit close-up shots. A grid layout is used to present the product swatch and demonstrate the product on different skin tones. The image treatment appears minimal with natural color grading. The typography is clean and legible, which allows for easy scannability. # Hooks Headline: Brilliant Eye Brightener™ # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A new matte shade of the brilliant eye brightener # Benefits - Brighten eyes # Features - Matte finish - Dusty Mauve Matte # Call to action None used. # Social proof - None used. # Point of view - Brand: The announcement of the 'NEW MATTE SHADE', the brand name, and display of the Dusty Mauve Matte color swatch serve as the brand's direct communication about its product offering and branding. - Customer: The photos of eyes with the eye brightener on are from the perspective of the person wearing the eye brightener so the audience can see how the product looks and know how it will look on them. # Storyline - The ad begins by announcing a 'NEW MATTE SHADE' for the 'Brilliant Eye Brightener™', introducing a new product variant. This is the brand announcing a product update to draw the viewer's attention. - Next, the ad features a swatch of the 'TERESA' shade with the description 'Dusty Mauve Matte', showcasing the color and texture of the product. This provides product detail so that the viewer can visually see the product shade. - Then, the ad presents close-up images of eyes with the 'Brilliant Eye Brightener™' applied, demonstrating its brightening effect and matte finish on a variety of skin tones and eye colors. The viewer is able to see the product in use, which helps demonstrate the benefits. - Finally, the ad includes the 'thrive causemetics' logo, reinforcing brand recognition. The brand is shown to reiterate where the product is from.

# Ad summary A woman demonstrates how to apply Thrive Causemetics Brilliant Eye Brightener eyeshadow sticks using the shades Teresa, Ella, and Denise. She applies the Teresa shade all over the lid up to the crease, then creates a soft smokey line and wing with the Ella shade. She blends it with her fingers and then uses the Denise shade to help create an extra smooth, seamless blend between Teresa and the crease and brow bone. # Brand positioning Thrive Causemetics is presented as a brand that provides solutions to make makeup application fast and easy. The brand values simplicity and ease of use, as demonstrated by the featured eyeshadow sticks that can be applied directly to the eyelids and blended with one's finger. Thrive presents itself as pushing against the norm of complicated makeup routines, instead offering a functional approach that simplifies the process. With a focus on creating a professional look with minimal effort, the brand positions itself as an accessible option for anyone looking to enhance their features quickly and easily. # Product The product advertised is the Brilliant Eye Brightener by Thrive Causemetics, specifically the new matte shades. These are multitasking eyeshadow sticks designed for easy application and blending. The featured shades are Denise, Teresa, and Ella. They are formulated with a creamy matte finish that allows for seamless blending. The product is for anyone looking for a quick and easy way to achieve a professionally done eye makeup look, with the added benefit of covering up any eye discoloration and brightening the eyes. One of the USPs conveyed is that the matte shades are surprisingly forgiving, creamy, and easy to blend with just fingers. # Visual style The ad has a polished UGC feel. It features natural lighting and smooth transitions. The editing style includes quick cuts and static shots. The pacing remains consistent throughout, with cuts timed to voiceover lines. The overall aesthetic aims for a high-end commercial look while maintaining the authenticity of user-generated content. # Hooks Spoken: Going out tonight and I did this eye look. Text overlay: Makeup artist approved look for busy moms! Visual: 00:00–00:03 The creator stands in front of a neutral-toned wall with a glimpse of a bedroom setting in the background. She is fair-skinned with blonde hair, wearing a black top. She holds three eyeshadow sticks, showcasing her completed eye makeup look. The camera is selfie-style and stationary, focusing on her upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not having the time or expertise to create a professional-looking eye makeup look. It is addressed by stating: "I'm not a makeup artist, but this three step routine makes me look like I just got my makeup professionally done." # Value propositions - Creamy matte finish that blends like a dream - A pro tip straight from a makeup artist is to use the shade Denise to help create an extra smooth, seamless blend # Benefits - Makeup artist approved look - Easy to use - Forgiving application - Seamless blend # Features - Multitasking eyeshadow stick - Creamy matte finish - Blendable shades - Covers up any eye discoloration - Brightens your eyes # Call to action Shop Now # Social proof - "Makeup artist approved look" – Female 1 (Creator) - "A pro tip straight from makeup artist is use the shade Denise to help create an extra smooth, seamless blend" – Female 1 (Creator) # Point of view - Customer 100% – The ad is delivered by a person showing how to use the product, from their perspective. # Storyline - 00:00–00:06 The creator showcases her completed eye makeup look, explaining it is approved by makeup artists and suitable for going out. - 00:06–00:10 She acknowledges not being a makeup artist but emphasizes that the featured product makes her look like she just got her makeup professionally done. - 00:10–00:15 She introduces the new matte Brilliant Eye Brighteners by Thrive Causemetics. - 00:15–00:21 She identifies the shades Denise, Teresa, and Ella and highlights their creamy matte finish, stating that they blend like a dream. This continues from and emphasizes the previous point about ease of use. - 00:21–00:29 She begins demonstrating the application of the Teresa shade all over the lid up to the crease to build intensity. - 00:29–00:43 She transitions to the shade Ella to create a soft smokey line and wing, emphasizing that the matte shades are forgiving and creamy. This directly expands on the earlier claims. - 00:43–00:47 She blends the shadow with her finger. - 00:47–00:56 She shares a pro tip from a makeup artist to use the shade Denise to create a smooth blend between Teresa, the crease, and the brow bone. - 00:56–01:05 She shows off the completed eye look.

# Ad summary This ad demonstrates the Thrive Causemetics Brilliant Eye Brightener and showcases its effectiveness through a split-screen comparison. The ad features three different shades being applied and the impact on the eye’s brightness and overall appearance. The ad highlights the product's ability to brighten the eye area. # Brand positioning Thrive Causemetics is presented as a brand that focuses on enhancing natural beauty through simple, effective products. The brand's positioning seems to be centered around providing easy-to-use solutions that brighten and enhance the eye area, without the need for complex makeup routines. The brand aligns with a lifestyle that values simplicity and natural enhancement. They push against the norm of complicated, multi-step makeup routines by offering products that promise quick and visible results. The brand positioning is functional, focusing on the performance and ease of use of their products. # Product The featured product is Thrive Causemetics Brilliant Eye Brightener, a cream-based eye makeup that is designed to brighten the eye area. It comes in multiple shades, including the matte shades Denise, Teresa, and Ella. The product is applied directly to the eyelid and blended with a brush. The ad highlights the product's ability to brighten the eye area, creating a more awake and refreshed look. The use case demonstrated is a quick and easy way to enhance the eyes without extensive makeup application. The ad suggests that the product addresses the need for a simple and effective solution for brightening the eyes. # Visual style The ad has a polished and clean aesthetic, typical of beauty product commercials. The editing style involves quick cuts to showcase the product application and results. The production quality is high-end, with close-up shots and good lighting. The pacing is consistent throughout the ad. # Hooks Text overlay: Shade: Denise / Shade: Teresa / Thrive Causemetics Brilliant Eye Brightener NEW! Matte Shades / Shade: Ella Visual: 00:00–00:02: A split-screen shows three different eyes. The top eye has a light skin tone and light eyelashes. A green, rounded stick applies a shimmery light color. Text overlay says "Shade: Denise". The middle eye has a fair skin tone and a brown eye. A light brown color is being applied with a rounded stick. Text overlay says "Shade: Teresa". The bottom eye has medium skin tone and dark brown eyelashes. A dark brown shade is being applied with a rounded stick. Text overlay says "Thrive Causemetics Brilliant Eye Brightener NEW! Matte Shades Shade: Ella". / 00:02–00:06: The scene continues with the same split-screen. Now each color is being applied with a brush. The top eye has a light skin tone and light eyelashes. A light brush blends the shimmery light color. Text overlay says "Shade: Denise". The middle eye has a fair skin tone and a brown eye. A light brush blends the light brown color. Text overlay says "Shade: Teresa". The bottom eye has medium skin tone and dark brown eyelashes. A dark brush blends the dark brown shade. Text overlay says "Thrive Causemetics Brilliant Eye Brightener NEW! Matte Shades Shade: Ella". / 00:06–00:08: The scene continues with the same split-screen. Each eye now has mascara applied. The top eye has a light skin tone and light eyelashes. Text overlay says "Shade: Denise". The middle eye has a fair skin tone and a brown eye. Text overlay says "Shade: Teresa". The bottom eye has medium skin tone and dark brown eyelashes. Text overlay says "Thrive Causemetics Brilliant Eye Brightener NEW! Matte Shades Shade: Ella". # Funnel stage Consideration # Pain points Lack of effective and simple solutions for brightening the eyes. # Value propositions - Simple, effective eye brightening - Easy to use # Benefits - Brighten eyes # Features - Brilliant Eye Brightener - Matte Shades # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its application. # Storyline - 00:00–00:08 The ad begins with a split-screen showing three different eyes, each with a different shade of Thrive Causemetics Brilliant Eye Brightener being applied.

# Ad summary This image ad for eyeshadow sticks promotes a limited-time offer of $8 off when you buy two. The ad features a hand holding several eyeshadow sticks, with swatches of various colors displayed on either side. # Brand positioning This ad promotes a makeup brand that offers eyeshadow sticks in a variety of colors. The brand is positioned as accessible and value-driven, as highlighted by the limited-time offer of $8 off when you buy two. The brand aims to appeal to customers looking for affordable and versatile makeup options. # Product The product featured in this ad is an eyeshadow stick, a makeup product designed for easy and precise application of eyeshadow. The eyeshadow sticks come in a variety of colors, as showcased by the swatches on either side of the image. The product is designed for anyone looking for a convenient and versatile eyeshadow option. The ad highlights the limited-time offer of $8 off when you buy two, addressing the purchase barrier of cost and incentivizing customers to buy more. # Visual style The ad has a clean and simple visual style, with a focus on showcasing the product and its colors. The image is well-lit and has a soft, diffused lighting effect. The overall aesthetic is modern and appealing, designed to catch the eye of potential customers. # Hooks Headline: BUY 2, GET $8 OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy 2, get $8 off # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The brand is communicating the offer, showcasing the product, and prompting the viewer to take action. # Storyline - The ad starts by presenting a limited-time offer: "BUY 2, GET $8 OFF." This is intended to grab the viewer's attention and incentivize them to consider purchasing the product. The brand is telling the audience about a special deal to encourage immediate action. - The ad then showcases a hand holding several eyeshadow sticks, with swatches of various colors displayed on either side. This is intended to highlight the product's versatility and range of options. The brand is visually demonstrating the product and its available colors. - The ad concludes with a call to action: "SHOP NOW." This is intended to prompt the viewer to take the next step and make a purchase. The brand is directly instructing the audience on what to do next.

# Ad summary This ad demonstrates Thrive Causemetics Liquid Lash Extensions Mascara. A woman applies the mascara and shares that this is her go-to gift. She applies the product, stating that her lashes are long after only one coat. # Brand positioning Thrive Causemetics is presented as a brand focusing on beauty solutions that are effective and trusted by professionals. The ad highlights a best-selling mascara product, suggesting the brand occupies a high-quality space within the cosmetics market. The testimonial from the speaker, emphasizing that professional makeup artists use the mascara, helps to underscore the brand's credibility. Thrive Causemetics presents itself as a go-to option, implying they offer reliable products suitable for everyday use. # Product Thrive Causemetics Liquid Lash Extensions Mascara in the shade Crystal is a best-selling tubing mascara. The product provides instant length and definition, making lashes 2.4 times longer immediately after application. The advertised product helps users achieve long lashes using only one coat of the product. The featured tubing mascara is the solution professional makeup artists use, suggesting a professional-grade quality and reliability. It is presented as an easy-to-use product that can deliver dramatic results with minimal effort. # Visual style The ad has a polished UGC style, making it appear both authentic and high-quality. The color palette includes soft, neutral tones with pops of turquoise from the product packaging. The makeup shown is light and natural, reflecting a practical tone and aspirational beauty. The editing style combines close-up product shots with selfie-style testimonials to showcase the product's features and benefits, as well as a natural look. The ad maintains a consistent pace, which shifts between product demos and direct testimonials. # Hooks Spoken: 00:00–00:02 This is so good, I'm gifting it to my bestie this year. Text overlay: 00:00–00:02 My go-to gift for any occasion Visual: 00:00–00:02 The shot is a close-up overhead view, where a woman's hands place a turquoise box of Thrive Causemetics Liquid Lash Extensions Mascara next to a Thrive Causemetics cosmetic bag with an abstract pink, orange, and white design. The surface is light beige. The text overlay says “My go-to gift for any occasion”. The woman has long manicured nails and is wearing a gold bracelet. # Funnel stage Consideration # Pain points The ad implies the frustration that consumers may feel when mascaras don’t provide enough length or definition with just one coat. "My lashes are so long only after one coat." # Value propositions - The tubing mascara gives you instant length and definition. - Makes lashes 2.4x longer immediately after application. - Professional makeup artists use this product. # Benefits - Gives you instant length and definition - Makes lashes 2.4x longer immediately after application # Features - Tubing mascara - Liquid Lash Extensions # Call to action SHOP NOW # Social proof - "There's a reason pro makeup artists use this mascara on their clients" – Female 1 (Customer) # Point of view - Customer 75% – The majority of the video is delivered from the perspective of a customer who shares her experience with the product. - Brand 25% – The end screen displays the brand logo and call to action. # Storyline - 00:00–00:02 00:00–00:02 A woman holds Thrive Causemetics Liquid Lash Extensions Mascara in its packaging. The background shows a cosmetic bag with the Thrive Causemetics logo. The woman states that she is gifting it to her bestie this year, because "this is so good". This moment introduces the product and sets the stage for it being gift-worthy. - 00:03–00:07 00:03–00:07 The woman opens the mascara tube to show the wand. This visual beat orients the viewer to the specific product and shows off its application tool. - 00:08–00:11 00:08–00:11 The camera shows a close-up of a woman applying Thrive Causemetics Liquid Lash Extensions Mascara, and text on the screen states that it is their best-selling tubing mascara, that gives you instant length and definition. The mascara is shown being applied to the woman's lashes. This visual reinforces the product's claims. - 00:12–00:15 00:12–00:15 The camera shows a close-up of a woman applying Thrive Causemetics Liquid Lash Extensions Mascara, and text on the screen states that it makes lashes 2.4x longer immediately after application. This beat is intended to highlight the speed and effectiveness of the mascara. - 00:16–00:18 00:16–00:18 The camera shows a before-and-after of the woman wearing Thrive Causemetics Liquid Lash Extensions Mascara. The screen reads “without” above her image without the product, and “with” above her image with the product, and the text overlay states “My lashes are so long only after one coat”. This moment reinforces the previous points about the mascara's lengthening effect and easy usage. - 00:19–00:24 00:19–00:24 The same woman featured in the previous shot is now speaking to the camera, and says there's a reason pro makeup artists use this mascara on their clients, and that once you try this product, you'll understand the hype. This visual includes a testimonial from someone who appears to be a customer of the brand. It helps drive the narrative forward by including an influencer and social proof. - 00:25–00:27 00:25–00:27 A Thrive Causemetics logo is displayed, followed by a “shop now” call to action. This beat functions as a typical end screen, which reinforces the brand.

# Ad summary This ad for Thrive Causemetics mascara showcases the product and its origin from Canada. # Brand positioning Thrive Causemetics is presented as a company that is dedicated to more than just beauty. Their name implies that the brand is a proponent of women thriving, and their 'causemetics' tagline alludes to a commitment to donating a portion of profits back to a specific cause. The overall tone is modern and aspirational, appealing to consumers who value both efficacy and social responsibility in their beauty choices. # Product The product featured in the ad is Thrive Causemetics' tubing mascara. Tubing mascara is a type of mascara that coats each individual lash with polymers to create a tube-like structure around the lash, rather than simply painting the lash with pigment. This technology prevents smudging and flaking, and makes the mascara easier to remove than traditional formulas. The mascara is packaged in a sleek, teal tube with silver accents and bold, sans-serif font. The ad draws attention to the fact that the mascara ships from Canada. # Visual style The ad features a clean, minimalist aesthetic. The backdrop is a solid color, making the product stand out, while the composition is simple and balanced, with the products arranged neatly in the frame. The lighting is soft and diffused, eliminating harsh shadows and creating a polished, professional look. The overall effect is modern, sleek, and focused on highlighting the product's visual appeal. # Hooks Headline: The best tubing mascara, period. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Tubing mascara # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name is at the top of the ad. # Storyline - The ad begins by establishing Thrive Causemetics as a brand known for its high-quality makeup products. The intention is to introduce the brand to new customers and reinforce its reputation with existing ones. This part of the story is told from the brand's perspective. - Next, the ad highlights the mascara as 'the best tubing mascara.' This statement is meant to immediately capture the audience's attention by positioning the product as superior to competitors and clearly convey the product's unique selling point: tubing mascara technology. This declaration is made from a marketing perspective, aiming to directly address and fulfill consumer needs. - Finally, the ad showcases the product's packaging and design, along with the 'ships from Canada' detail. This reassures potential buyers by adding a layer of authenticity and clarity around the shipping process. This information is presented neutrally, simply conveying facts about the product.

# Ad summary A woman demonstrates Thrive Causemetics Brilliant Eye Brightener in shade Lori. She applies the product to her eyelid and under her eye, blending with her finger. She states that the product is velvety smooth, mess-free, hassle-free, glides right on, doesn't pull on eyelids, has no clumping, no creasing, no settling into fine lines, and lasts all day. She says that she got all of her mom friends hooked on this. # Brand positioning Thrive Causemetics is presented as a brand that offers simple, effective beauty solutions. The brand is positioned as a go-to for busy individuals, particularly mothers, who want to enhance their natural beauty without the fuss of complicated routines or messy application. The brand aligns with values of ease, convenience, and long-lasting results, pushing against the norm of time-consuming makeup application. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promoting confidence and ease of use. # Product Thrive Causemetics Brilliant Eye Brightener is an eyeshadow stick designed to make eyes pop. It is for anyone who wants a quick and easy way to brighten their eyes. The product is featured in the new shade Lori, which is a plum color. The product is described as velvety smooth, mess-free, hassle-free, glides right on, doesn't pull on eyelids, has no clumping, no creasing, no settling into fine lines, and lasts all day. It can be blended out with a finger. The ad highlights the product's ease of use and long-lasting wear, making it worth trying for those seeking a simple and effective eyeshadow solution. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of expertise and trustworthiness. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 These eyeshadows make your eyes pop! Text overlay: 00:00–00:02 These eyeshadows make your eyes POP! Visual: 00:00–00:01 Split screen. Left: A woman with long dark hair, wearing a black top and gold hoop earrings, holds a Thrive Causemetics Brilliant Eye Brightener in her hand. She is smiling and looking at the camera. Right: A close-up of an eye with purple eyeshadow. The woman applies the eyeshadow stick to her eyelid. # Funnel stage Consideration # Pain points The ad addresses the pain point of eyeshadow application being messy and time-consuming. "This is mess-free, hassle-free, you just blend it out with your finger." # Value propositions - Velvety smooth application: Provides a luxurious and effortless makeup experience. - Mess-free and hassle-free: Simplifies the makeup routine, saving time and effort. - Glides right on and doesn't pull on eyelids: Ensures a comfortable and gentle application. - No clumping, creasing, or settling into fine lines: Maintains a flawless and youthful appearance throughout the day. - Lasts all day: Offers long-lasting wear, reducing the need for touch-ups. # Benefits - Makes your eyes pop - Easy to apply - Smooth application - No mess - No hassle - Long-lasting wear - Flawless finish # Features - Eyeshadow stick - New shade Lori - Velvety smooth application - Mess-free - Hassle-free - Glides right on - Doesn't pull on eyelids - No clumping - No creasing - No settling into fine lines - Lasts all day # Call to action SHOP NOW # Social proof - "I got all of my mom friends hooked on this!" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating and reviewing the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a split screen showing the product being applied to the eye and then the woman holding the product and its packaging. The message is to highlight the product's immediate effect and introduce the brand and product name. - 00:02–00:06 00:02–00:06 The woman introduces the product as Thrive Causemetics Brilliant Eye Brightener in the new shade Lori. This is to formally introduce the product and its new shade. - 00:06–00:16 00:06–00:16 The woman applies the product to her eyelid and under her eye, highlighting its velvety smooth application. The message is to demonstrate the product's smooth texture and ease of application. - 00:16–00:23 00:16–00:23 The woman lists the product's benefits, including no clumping, no creasing, no settling into fine lines, and that it lasts all day. This is to emphasize the product's long-lasting and flawless wear. - 00:23–00:28 00:23–00:28 The woman blends the product with her finger and comments on how beautiful the plum shade is against her brown eyes. The message is to showcase the product's aesthetic appeal and suitability for brown eyes. - 00:28–00:31 00:28–00:31 The woman states that she got all of her mom friends hooked on the product. This is to provide social proof and appeal to a specific demographic. - 00:31–00:36 00:31–00:36 The video ends with a screen displaying the brand name, product name, and a "SHOP NOW" call to action. This is to prompt the viewer to purchase the product.

# Ad summary This ad showcases the Thrive Causemetics Brilliant Eye Brightener stick in a new matte shade. The ad emphasizes the product's ease of application, long-lasting color, waterproof formula, and buildable coverage for day-to-night wear. # Brand positioning Thrive Causemetics presents itself as a modern and streamlined beauty brand focused on effortless, high-performance products. The ad showcases a 'multi-tasking eye stick' designed for everyday wear, suggesting the brand caters to consumers seeking simplicity and convenience in their beauty routine. The use of concise, direct claims ('Glides on effortlessly,' 'Long-lasting color,' 'Waterproof formula') indicates a functional brand positioning that prioritizes product performance and tangible results. The brand eschews overly polished or aspirational imagery in favor of a realistic demo, which aligns with authenticity and accessibility. # Product The Thrive Causemetics Brilliant Eye Brightener is presented as an essential multi-tasking eye stick designed for everyday use. The product is a creamy eyeshadow stick that comes in a retractable, crayon-like format in a teal tube, here being featured in a new matte shade called 'Ella'. The ad claims it 'glides on effortlessly and smooth like butter', providing long-lasting color and a waterproof formula, allowing for 'buildable day to night wear'. The product aims to simplify the eye makeup process and offer versatility in creating different looks with a single product. # Visual style The ad has a polished yet accessible feel, with a focus on clear product demos. The editing is simple, with static shots and direct cuts, emphasizing the ease of use and effectiveness of the product. The pacing is steady and consistent with a BPM of around 90, and text overlays are synced to key product actions and benefits. The high production quality of the close-up shots highlights the product's texture and color payoff. # Hooks Text overlay: 00:00–00:03 Brilliant Eye Brightener™ / 00:00–00:03 Shade: Ella 🤎 / 00:00–00:03 NEW Matte Shade Visual: 00:00–00:01: A close-up shot of an eye shows a light-skinned person applying a brown eyeshadow stick, the Thrive Causemetics Brilliant Eye Brightener in the 'Ella' shade, to their eyelid. The camera focuses on the application process, with the product being swiped across the lid. / 00:01–00:03: The camera zooms in on the teal tube of the Thrive Causemetics Brilliant Eye Brightener. The focus is on the product's packaging and branding. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the common frustration of eyeshadows being difficult to apply and not lasting throughout the day. The ad emphasizes that the eye stick 'Glides on effortlessly and smooth like butter' and features a 'Waterproof formula'. # Value propositions - Essential multi-tasking eye stick for everyday: Conveys convenience and efficiency, simplifying the daily makeup routine. - Waterproof formula: Provides assurance of product staying power, even in challenging conditions. # Benefits - Glides on effortlessly - Smooth like butter - Long-lasting color # Features - Essential multi-tasking eye stick - Matte Shade 'Ella' - Waterproof formula - Buildable day to night wear # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 80% – The demo focuses on the product's application and ease of use, showing the customer's perspective of how it feels to apply and wear. - Brand 20% – The brand voice is present through text overlays that highlight the product’s features and benefits. # Storyline - 00:00–00:01 The ad opens with a close-up shot of an eye as the Thrive Causemetics Brilliant Eye Brightener in the 'Ella' shade is applied to the eyelid. - 00:01–00:04 The focus shifts to a close-up of the teal tube of the Brilliant Eye Brightener, highlighting its name and emphasizing that it is an 'Essential multi-tasking eye stick for everyday'. The perspective is from the brand, showing off the product and its utility. - 00:04–00:07 Returning to the eye, the product is shown being applied to the eyelid, while text overlays describe that it 'Glides on effortlessly and smooth like butter'. This sequence reinforces the product’s ease of use, focusing on the customer experience. - 00:07–00:08 The application continues as another text overlay states, 'Long-lasting color'. This emphasizes the product's staying power, addressing a common concern about eyeshadows. - 00:08–00:11 A final shot shows the finished eye look, now with mascara, as a text overlay highlights the product’s 'Waterproof formula' and the opportunity 'For buildable day to night wear'. These functional claims are presented from the brand's perspective. - 00:11–00:14 The ad concludes with the Thrive Causemetics logo and a 'SHOP NOW' button, creating a direct call to action from the brand to prompt immediate purchase.

# Ad summary This image ad promotes eyeshadow sticks with an offer to buy two and get $8 off. The ad features a hand holding several eyeshadow sticks, with swatches of the different colors displayed on either side. # Brand positioning The brand is presented as modern and accessible, offering a simplified approach to makeup application with its eyeshadow sticks. The brand seems to value convenience and variety, as highlighted by the range of colors available and the easy-to-use format of the product. The brand positions itself as a go-to for quick and effortless eye makeup, appealing to those who seek efficiency without compromising on style or color options. The brand seems to ignore the traditional norms of eyeshadow palettes and brushes, instead offering a streamlined, on-the-go solution. # Product The product being advertised is an eyeshadow stick, a cream eyeshadow in a crayon-like format. The eyeshadow sticks come in a variety of colors, as shown by the swatches on either side of the image. The product is designed for easy and precise application, allowing users to quickly apply eyeshadow directly from the stick. The packaging is a teal color with the brand name printed on the side. The USPs of the product are its ease of use, portability, and the variety of colors available. The ad addresses the purchase barrier of cost by offering a discount: buy two and get $8 off, incentivizing customers to try multiple shades. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product and its color range. The production quality appears to be high, with well-lit and professionally shot images. The layout is simple and easy to understand, with the product in the center and the swatches on either side. The color palette is soft and muted, with the teal of the eyeshadow sticks providing a pop of color. # Hooks Headline: BUY 2, GET $8 OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy two and get $8 off # Benefits - Easy application - Convenient format # Features - Eyeshadow stick - Variety of colors # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The offer 'BUY 2, GET $8 OFF' and the 'SHOP NOW' button are presented from the brand's perspective, aiming to incentivize a purchase and direct the viewer to the next step in the buying process. - Customer: The hand holding the eyeshadow sticks is shown from the customer's perspective, demonstrating how the product is held and used. # Storyline - The ad opens with a clear offer: 'BUY 2, GET $8 OFF,' immediately grabbing the viewer's attention with a potential cost saving. This is told from the brand's perspective, aiming to incentivize a purchase. - The focal point is a hand holding several eyeshadow sticks, showcasing the product in use and highlighting the variety of colors available. This is shown from the customer's perspective, demonstrating how the product is held and used. - On either side of the eyeshadow sticks are swatches of the different colors, providing a visual representation of the shades and allowing the viewer to see the range of options. This is presented from the brand's perspective, showcasing the product's features and benefits. - The ad concludes with a 'SHOP NOW' button, providing a clear call to action and encouraging the viewer to make a purchase. This is told from the brand's perspective, directing the viewer to the next step in the buying process.

# Ad summary This image ad is for Thrive Causemetics makeup bundle that includes four different cosmetic products to help users get 'Ready in 5!' It includes a user quote about how much time they saved by switching to this bundle, and includes an offer of 20% off plus free shipping. # Brand positioning Thrive Causemetics is presented as a solution for busy individuals seeking efficient beauty routines. The brand positions itself as a time-saving alternative, suggesting its products streamline the makeup process. By offering a 'Ready in 5!' bundle, Thrive aligns with a lifestyle that values convenience and speed without compromising on quality. The brand emphasizes practicality and efficiency, appealing to customers who prioritize a quick and effective beauty routine for their everyday lives. # Product The ad features the 'Ready in 5!' bundle from Thrive Causemetics, designed to expedite the makeup routine. The bundle includes Liquid Lash Extensions Tubing Mascara, Brilliant Eye Brightener, Infinity Waterproof Eyeliner, and Sheer Strength Hydrating Shine Lip Tint. Each product aims to enhance specific features, with the mascara lengthening lashes, the brightener illuminating the eyes, the eyeliner providing waterproof definition, and the lip tint offering hydration and shine. The products are shown together to address the need for a complete, quick makeup solution. # Visual style The ad has a clean and bright visual style. The products are well-lit and centrally positioned. The background is a solid color, which helps the products stand out. The use of sparkle graphics adds a touch of glamour. # Hooks Headline: "I got out the door 30 minutes faster because of THIS bundle" # Funnel stage Consideration # Pain points The ad addresses the pain point of spending too much time on a makeup routine, as highlighted by the customer's testimonial: "I got out the door 30 minutes faster because of THIS bundle". # Value propositions - Saves time - Quick makeup routine # Benefits - "I got out the door 30 minutes faster because of THIS bundle" - READY IN 5! BUNDLE # Features - Liquid Lash Extensions Tubing Mascara - Brilliant Eye Brightener - Infinity Waterproof Eyeliner - Sheer Strength® Hydrating Shine Lip Tint # Call to action None used. # Social proof - "I got out the door 30 minutes faster because of THIS bundle" # Point of view - Customer: The quote at the top of the ad references a customer mentioning how much time they saved by switching to this bundle. - Brand: The rest of the ad shows the products and 20% discount being offered in the bundle. # Storyline - A customer testimonial at the top of the ad highlights how the Thrive Causemetics bundle has significantly reduced their getting-ready time. This testimonial aims to showcase the efficiency and time-saving benefits of the bundle, directly addressing a common pain point for many makeup users. The customer's perspective is shared here. - The ad emphasizes that the featured products are part of the brand’s 'Ready in 5! Bundle'. This communicates the bundle's focus on quick and easy makeup application, positioning it as a solution for those with busy lifestyles. The brand's perspective is shared here. - The ad showcases the four products included in the bundle along with an offer for '20% Off + Free Shipping'. This offer acts as an incentive, encouraging potential customers to purchase the bundle and try the products. The brand's perspective is shared here.