How Thorne Advertises on Meta

# Ad summary This ad for Thorne Creatine features a variety of products from the brand, including a shaker bottle, a stick pack, and a bag of creatine powder. The products are arranged next to a tennis racket and bag, suggesting that the product is for athletes. # Brand positioning Thorne is presented as a brand that supports athletes in their preparation and performance. The brand is positioned as a provider of high-quality supplements designed to enhance lean body mass, muscle endurance, and cognitive performance. The ad emphasizes the brand's focus on preparation, suggesting that Thorne products are essential for athletes looking to optimize their training and performance. The brand aligns with a lifestyle of fitness and athletic achievement, appealing to individuals who prioritize their physical and mental well-being. # Product The ad features Thorne Creatine, a supplement designed to enhance lean body mass, muscle endurance, and cognitive performance. The product is available in multiple formats, including a powder in a white bag, a stick pack, and a shaker bottle. The creatine powder is packaged in a white bag with a green watercolor design at the top. The stick pack is a single-serving format for on-the-go use. The shaker bottle allows users to mix the powder with water for easy consumption. The ad highlights the product's benefits for athletes, emphasizing its role in supporting physical and mental performance during training and competition. The variety of formats addresses the need for convenience and flexibility in supplement consumption. # Visual style The ad features a clean and minimalist visual style, with a focus on showcasing the Thorne Creatine products in a natural setting. The composition is well-balanced, with the products arranged in a visually appealing manner. The lighting is soft and natural, creating a sense of authenticity. The overall aesthetic is modern and sophisticated, reflecting the brand's commitment to quality and performance. # Hooks Headline: THORNE for preparation # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Thorne Creatine supports athletes in their preparation and performance by enhancing lean body mass, muscle endurance, and cognitive performance. # Benefits - Enhance lean body mass - Improve muscle endurance - Boost cognitive performance # Features - Lean Body Mass - Muscle Endurance - Cognitive Perform # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Thorne Creatine product line and emphasizing its benefits for athletic preparation and performance. # Storyline - The ad opens by showcasing the Thorne brand name and the tagline "for preparation," immediately establishing the brand's focus on athletic readiness. This is told from the brand's perspective, setting the stage for the product presentation. - The ad then presents a variety of Thorne Creatine products, including a shaker bottle, a stick pack, and a bag of creatine powder, alongside athletic gear like a tennis racket and bag. This is from the brand's perspective, highlighting the product's versatility and relevance to athletic activities. - The ad concludes by emphasizing the benefits of Thorne Creatine, such as enhancing lean body mass, muscle endurance, and cognitive performance. This is from the brand's perspective, reinforcing the product's value proposition for athletes.

# Ad summary This ad showcases Thorne's Creatine supplement, highlighting its benefits for strength, endurance, and muscle performance. The ad features a clean, minimalist aesthetic with a focus on the product packaging and text overlays that emphasize the supplement's key attributes. # Brand positioning Thorne is presented as a brand focused on providing high-quality supplements for athletes and individuals seeking to improve their physical performance. The brand emphasizes the functional benefits of its products, such as strength, endurance, and muscle performance. The clean and minimalist aesthetic of the ad suggests a focus on simplicity and effectiveness, aligning with a health-conscious and performance-driven lifestyle. Thorne positions itself as a reliable source for supplements that support lean body mass, muscle endurance, and cognitive performance, appealing to those who prioritize both physical and mental well-being. # Product The ad features Thorne Creatine, a supplement designed to enhance strength, endurance, and muscle performance. The product is available in a powder form, packaged in a white bag with green and blue accents. The packaging highlights key benefits such as supporting lean body mass, muscle endurance, and cognitive performance. The ad emphasizes the functional aspects of the supplement, focusing on its ability to improve physical and mental performance. Thorne Creatine is presented as a simple and effective solution for individuals looking to optimize their workout results and overall physical well-being. # Visual style The ad features a clean and minimalist aesthetic, with a focus on product presentation and clear text overlays. The editing style is smooth, with static shots and subtle transitions. The production quality is polished, creating a professional and trustworthy feel. The pacing is slow and deliberate, allowing viewers to absorb the information presented. The audio-visual sync is precise, with sound effects timed to enhance the visual elements. # Hooks Spoken: 00:00–00:02: [Voiceover] For strength, endurance, and muscle performance. Text overlay: 00:00–00:02: For strength, endurance, and muscle performance Visual: 00:00–00:02: A white background with a reflective surface. In the foreground, there is a white bag of Thorne Creatine with green and blue watercolor accents at the top left. Next to it is a smaller stick pack of the same product. The camera slowly zooms in on the products. Text overlay reads: "For strength, endurance, and muscle performance." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of individuals seeking to improve their physical performance and achieve their fitness goals. The frustration lies in the difficulty of maximizing strength, endurance, and muscle performance through diet and exercise alone. The ad offers Thorne Creatine as a solution to overcome these limitations and enhance physical capabilities. # Value propositions - Enhanced physical performance: By highlighting the benefits of strength, endurance, and muscle performance, the ad communicates the value of Thorne Creatine in helping individuals achieve their fitness goals. - Supports lean body mass, muscle endurance, and cognitive performance: By highlighting the benefits of strength, endurance, and muscle performance, the ad communicates the value of Thorne Creatine in helping individuals achieve their fitness goals. # Benefits - Strength - Endurance - Muscle performance # Features - Supports lean body mass - Muscle endurance - Cognitive performance # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits with scripted lines and product claims. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a shot of Thorne Creatine packaging, accompanied by text that highlights the product's benefits for strength, endurance, and muscle performance. This sets the stage by immediately communicating the core value proposition of the supplement, targeting viewers interested in improving their physical capabilities. The perspective is from the brand, aiming to inform and attract potential customers with clear and concise messaging. The tone is informative and straightforward, focusing on the functional aspects of the product. - 00:02–00:04 00:02–00:04: The ad transitions to display the Thorne logo and website address, reinforcing brand recognition and providing viewers with a direct path to learn more or make a purchase. This moment serves as a clear call to action, encouraging viewers to engage further with the brand. The perspective remains from the brand, solidifying its identity and credibility. The tone is professional and authoritative, aiming to establish trust and reliability.

# Ad summary This ad features Thorne's Magnesium Glycinate supplement, highlighting its popularity and newness through a customer quote and visual. # Brand positioning Thorne is presented as a provider of high-quality dietary supplements, emphasizing scientific backing and a commitment to purity. The brand aims to occupy a space in the consumer's mind as a trusted source for supplements, aligning with values of health, wellness, and informed self-care. The brand appears to ignore category norms that rely on flashy marketing or celebrity endorsements, instead focusing on product quality and scientific credibility. The brand positioning is both functional (high-quality ingredients, effective formulations) and emotional (trust, reliability, peace of mind). # Product The ad features Thorne Magnesium Glycinate, a dietary supplement chelated for high absorption. The product comes in a white plastic bottle with a label featuring the brand name, product name, and a design with blue and green botanical elements. The supplement is intended for individuals seeking to improve their magnesium levels and overall well-being. The ad addresses the purchase barrier of skepticism by highlighting the product's newness and popularity, suggesting it is a highly anticipated and desirable product. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and its packaging. The production quality is high, with professional lighting and a well-composed shot. The image treatment includes background removal, creating a clean and uncluttered look. The typography is clean and legible, with a focus on readability. The overall style is modern and sophisticated, aiming to convey a sense of trust and quality. # Hooks Headline: It's finally here, and I can't wait to try it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of difficulty finding a high-quality, effective magnesium supplement that is worth trying. The quote "It's finally here, and I can't wait to try it" suggests that people have been waiting for this product. # Value propositions - Newness: The "NEW" badge highlights the product's recent release, suggesting it is up-to-date and innovative. - Popularity: The testimonial quote implies widespread excitement and anticipation, suggesting the product is highly desirable. # Benefits - High absorption # Features - Magnesium Glycinate - Chelated for High Absorption - Dietary Supplement # Call to action None used. # Social proof - "It's finally here, and I can't wait to try it. – Literally everyone" # Point of view - Customer: The testimonial at the top of the image expresses excitement about the product's arrival, indicating a customer's perspective. - Brand: The product showcase and on-package labeling present the brand's perspective on the product's features and benefits. # Storyline - The ad opens with a testimonial quote expressing excitement about the product's arrival. This is included to generate interest and create a sense of anticipation. The audience experiences this from the perspective of a customer who is eager to try the product. - The ad then showcases the product itself, held in a hand. This is included to provide a visual representation of the product and its packaging. The audience experiences this from the perspective of the brand, highlighting the product's features and design.

# Ad summary This ad for Thorne Creatine emphasizes the brand's commitment to quality and scientific rigor. The ad features a close-up shot of the product against a clean, minimalist background, highlighting its purity and effectiveness. # Brand positioning Thorne is presented as a premium supplement brand that prioritizes quality and scientific rigor over shortcuts. The brand positions itself as a provider of high-quality supplements that are sourced and tested to serve biology. This positioning suggests that Thorne caters to health-conscious consumers who value efficacy and purity in their supplements. The brand aligns with a lifestyle that emphasizes informed choices and a commitment to optimizing one's health through science-backed products. Thorne pushes against the norm of cutting corners in the supplement industry, focusing instead on a functional approach rooted in quality and testing. # Product Thorne Creatine is a dietary supplement designed to support biological functions. The ad emphasizes that it is sourced and tested, highlighting its commitment to quality. The product is packaged in a white container with the brand name 'THORNE' and the product name 'Creatine' prominently displayed. The label also indicates that it is a 'DIETARY SUPPLEMENT'. The ad addresses potential purchase barriers by emphasizing the product's quality and rigorous testing, assuring consumers of its safety and effectiveness. The USP is the brand's commitment to quality and scientific rigor, positioning the product as a reliable choice for those seeking to optimize their health. # Visual style The ad has a clean and minimalist visual style, with a focus on product purity and scientific rigor. The production quality is high, with studio-shot lighting and a focus on detail. The image treatment includes subtle color grading and background blurring to draw attention to the product. The typography is clean and legible, reinforcing the brand's commitment to quality. The overall style is modern and sophisticated, designed to appeal to health-conscious consumers. # Hooks Headline: Sourced and tested to serve biology, never shortcuts # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that some supplement brands may cut corners on quality and testing, potentially leading to ineffective or unsafe products. The phrase 'never shortcuts' directly counters this concern. # Value propositions - Quality over shortcuts: Emphasizes the brand's commitment to high standards and rigorous testing. # Benefits - Serve biology # Features - Sourced and tested # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its commitment to quality and scientific rigor, emphasizing that its products are sourced and tested to serve biology. # Storyline - The ad starts by establishing the brand's core value proposition: 'QUALITY > SHORTCUTS'. This sets the tone for the rest of the ad, emphasizing the brand's commitment to high standards. The brand is telling the audience that they prioritize quality over expediency. - The ad then elaborates on this commitment by stating that the product is 'Sourced and tested to serve biology, never shortcuts'. This reinforces the brand's dedication to scientific rigor and quality control. The brand is telling the audience about their sourcing and testing process. - The ad concludes by showcasing the product itself, a container of Thorne Creatine, visually reinforcing the brand's offering. The brand is showing the audience the product being advertised.

# Ad summary This ad for Thorne's Methyl-Guard dietary supplement features a hand holding the product against a neutral background. The ad aims to boost revenue by promoting the supplement. # Brand positioning Thorne is presented as a health and wellness brand focused on providing high-quality dietary supplements. The brand aims to occupy a space in the consumer's mind as a trusted source for health products, emphasizing scientific formulation and quality ingredients. The brand aligns with a lifestyle of proactive health management and wellness. Thorne positions itself as a premium brand in the supplement category, focusing on efficacy and quality. # Product The product featured is Thorne's Methyl-Guard, a dietary supplement. It is packaged in a white plastic bottle with a label featuring the brand name, product name, and a watercolor design. The supplement is intended to support methylation, a key process in the body. The ad highlights the product as a means to boost revenue, implying it is a popular and effective product. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The production quality is high, with a studio-shot image. The image treatment includes soft lighting and a neutral background. The typography is simple and legible. The overall style is modern and professional, aiming to convey trust and quality. # Hooks Headline: Boost your revenue today. # Funnel stage Top of funnel # Pain points The ad implies a pain point of stagnant or insufficient revenue, suggesting that the viewer is looking for ways to improve their financial situation. The headline "Boost your revenue today" directly addresses this frustration. # Value propositions - Boost revenue with Methyl-Guard # Benefits - Boost your revenue # Features - Methyl-Guard # Call to action None used. # Point of view - Brand: The brand is communicating the message and showcasing the product. # Storyline - The ad starts by displaying the brand name, THORNE, to establish brand recognition and credibility. The brand is telling the audience that this is a product from a trusted source in the health and wellness industry. - The ad then presents the headline, "Boost your revenue today," to capture attention and create interest. The brand is telling the audience that this product can help them increase their income, appealing to their desire for financial success. - The ad showcases the product, Methyl-Guard, held in a hand, to provide a visual representation of the product and its packaging. The brand is showing the audience the physical product, reinforcing its availability and tangible nature.

# Ad summary This ad for Thorne promotes better access to your best self by accepting HSA/FSA funds. The ad features a single gel capsule against a gradient orange background. # Brand positioning Thorne is presented as a brand focused on providing access to improved personal well-being. The brand aligns with a health-conscious lifestyle, emphasizing the importance of self-improvement and accessibility to health solutions. By accepting HSA/FSA funds, Thorne positions itself as a practical and financially accessible option, removing potential purchase barriers for customers looking to invest in their health. # Product The product featured is a single, translucent gel capsule filled with a golden-orange liquid. The capsule is smooth and oblong in shape, suggesting a supplement or medication designed for oral consumption. The ad highlights the accessibility of Thorne products by mentioning that HSA/FSA funds are now accepted, making it easier for individuals to purchase their supplements. This addresses a potential purchase barrier by providing a convenient payment option. # Visual style The ad has a clean and minimalist visual style, with a focus on simplicity and clarity. The production quality appears to be high, with a studio-shot image and careful attention to lighting and composition. The visual motif is a flatlay style, with the product and text arranged on a flat surface. The image treatment includes subtle color grading to enhance the warm tones of the orange background. The typography is large and bold, making it easy to read and scan in a social media feed. The overall style is modern and professional, conveying a sense of trust and credibility. # Hooks Headline: Better access to your best self. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the financial barrier to accessing health and wellness products, as indicated by the statement "HSA/FSA funds now accepted." # Value propositions - Acceptance of HSA/FSA funds makes health and wellness products more financially accessible. # Benefits - Better access to your best self. # Features - HSA/FSA funds now accepted # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, highlighting the benefits of their products and their accessibility through HSA/FSA funds. # Storyline - The ad opens with the message "Better access to your best self," which is intended to convey the idea that Thorne products can help customers achieve their personal goals and improve their overall well-being. The brand is telling the audience that its products are a means to self-improvement. - The ad then states, "HSA/FSA funds now accepted," which is intended to inform customers that Thorne products can be purchased using health savings accounts or flexible spending accounts. The brand is telling the audience that its products are financially accessible and can be integrated into their existing healthcare spending. - The ad concludes with a visual of a single gel capsule, which is intended to represent the type of product that Thorne offers. The brand is showing the audience a tangible example of its products and their potential benefits.

# Ad summary This ad for Thorne Ashwagandha promotes the use of FSA funds before they expire on Thorne products. # Brand positioning Thorne is presented as a health and wellness brand, offering dietary supplements like Ashwagandha for calming stress support. The brand is positioned as a provider of products that can be purchased using FSA funds, suggesting a focus on accessible health solutions. The brand's identity is functional, emphasizing the practical benefits of its supplements for health and well-being. # Product The product featured is Thorne Ashwagandha, a dietary supplement designed to provide calming stress support. It comes in a white plastic bottle containing 30 capsules. The bottle is labeled with the brand name 'THORNE,' the product name 'Ashwagandha,' and the claim 'Calming Stress Support!' The ad highlights the opportunity to use FSA funds to purchase the product, addressing a potential purchase barrier by providing a payment solution. The ad aims to convey that Thorne Ashwagandha is a worthwhile product for those seeking stress relief and overall well-being. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and key messaging. The production quality appears to be studio-shot, with a simple background and clear product photography. The typography is clean and legible, and the overall design is uncluttered and easy to scan. The style is platform-native, fitting well within the visual aesthetic of social media feeds. # Hooks Headline: FSA funds expire soon # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of losing unused FSA funds, which can be frustrating for individuals who want to maximize their healthcare benefits. The phrase "FSA funds expire soon" signals this frustration. # Value propositions - Use them in good health # Benefits - Calming Stress Support! # Features - Ashwagandha - Calming Stress Support! - DIETARY SUPPLEMENT - 30 CAPSULES # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message about expiring FSA funds and promoting its product as a solution. # Storyline - The ad opens with a message about expiring FSA funds, creating a sense of urgency and prompting viewers to take action. The brand is telling the audience to use their FSA funds before they lose them. - The ad transitions to promoting Thorne Ashwagandha as a product that can be purchased with FSA funds, positioning it as a solution for those looking to invest in their health. The brand is telling the audience to use their FSA funds on their product. - The ad concludes by reinforcing the brand name 'THORNE,' ensuring brand recognition and recall. The brand is telling the audience who they are.

# Ad summary This ad for Thorne promotes the ability to save money on their products by using HSA/FSA funds. # Brand positioning Thorne is presented as a health and wellness brand focused on providing high-quality supplements. The brand positions itself as a resource for individuals looking to invest in their health through nutritional support. By highlighting the acceptance of HSA/FSA funds, Thorne aims to make its products more accessible, suggesting a commitment to affordability and customer convenience. This approach implies that Thorne aligns with a health-conscious lifestyle, emphasizing the importance of proactive health management and financial accessibility. # Product The ad features various supplement capsules from Thorne. These capsules come in different colors (yellow, white, and clear) and sizes, indicating a range of products designed to address different health needs. The capsules are presented as easy-to-consume supplements that support overall wellness. The ad highlights the unique selling proposition (USP) of being eligible for purchase with HSA/FSA funds, making them more accessible to individuals with health savings accounts. This addresses the purchase barrier of cost, positioning Thorne's supplements as a financially smart choice for health-conscious consumers. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot, with even lighting and a focus on product clarity. The visual motif is a flatlay arrangement of supplement capsules, creating a visually appealing and informative layout. The image treatment includes subtle color grading to enhance the vibrancy of the capsules. The typography is large and bold, ensuring high scannability in the feed. The style contrasts with typical platform norms, offering a high-design aesthetic that aims to capture attention. # Hooks Headline: Save an average of 30% with HSA/FSA # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of healthcare and supplements. The ad shows that consumers can "Save an average of 30% with HSA/FSA." # Value propositions - Save an average of 30% with HSA/FSA # Benefits - Save an average of 30% # Features - HSA/FSA eligibility # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message that customers can save money on their products by using HSA/FSA funds, positioning the brand as accessible and customer-friendly. # Storyline - The ad opens with a message about saving money with HSA/FSA, immediately grabbing the viewer's attention with a financial incentive. The brand is telling the audience that they can save money by purchasing their products with HSA/FSA funds. - The ad then features the brand name, reinforcing brand recognition and credibility. The brand is telling the audience who is offering this savings opportunity.

# Ad summary This ad promotes Thorne products, highlighting that they are now HSA/FSA eligible, potentially saving customers an average of 30%. The ad features a hand holding a single capsule against a light green background. # Brand positioning Thorne is presented as a modern health and wellness brand that prioritizes accessibility and affordability. By explicitly stating that HSA/FSA funds are now accepted, Thorne positions itself as a brand that understands and caters to the financial needs of its customers. The claim of saving an average of 30% further reinforces the brand's commitment to providing value. The brand aligns with a health-conscious lifestyle, making its products more accessible through flexible spending accounts. # Product The product featured is a single, white capsule, presumably a dietary supplement or medication offered by Thorne. The ad highlights the financial accessibility of Thorne products by stating that they are now eligible for purchase using HSA/FSA funds. This addresses a potential purchase barrier by making the products more affordable and accessible to individuals with health savings accounts. The ad emphasizes potential savings, suggesting customers can save an average of 30% on their purchases. # Visual style The ad has a clean and minimalist visual style. The use of a solid light green background and simple product presentation creates a modern and approachable aesthetic. The focus is on the product and the key message, with minimal distractions. The overall effect is professional and trustworthy. # Hooks Headline: We got you - HSA/FSA funds now accepted # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of healthcare costs and the financial burden of purchasing supplements or medications. Many consumers may find these products unaffordable or inaccessible due to budget constraints. # Value propositions - Acceptance of HSA/FSA funds makes Thorne products more accessible and affordable. - Potential savings of 30% provides a financial incentive to purchase Thorne products. # Benefits - Save an average of 30% # Features - HSA/FSA funds now accepted # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating directly to the customer, announcing the acceptance of HSA/FSA funds and highlighting potential savings. # Storyline - The ad opens by announcing that Thorne products are now eligible for purchase using HSA/FSA funds. This is intended to immediately grab the viewer's attention by highlighting a new payment option that makes the products more accessible. The brand is speaking directly to the customer, presenting a solution to potential financial barriers. - The ad then states that customers can save an average of 30%. This is intended to further incentivize the viewer by highlighting the potential cost savings associated with purchasing Thorne products. The brand is speaking directly to the customer, emphasizing the value proposition. - The ad visually features a hand holding a single capsule, reinforcing the product being offered. This is intended to provide a clear visual representation of the product and its accessibility. The brand is showing the product in a simple, straightforward manner.

# Ad summary This ad promotes Thorne supplements, specifically Creatine, Daily Electrolytes, and Magnesium Bisglycinate, emphasizing their role in empowering better health. The products are displayed on a tennis court, suggesting benefits for athletes and active individuals. The ad also highlights a ConsumerLab.com rating, aiming to build trust and credibility. # Brand positioning Thorne is presented as a health and wellness brand focused on empowering better health through its supplement products. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, science-backed supplements for athletes and health-conscious individuals. The brand aligns with a lifestyle of performance and well-being, emphasizing the importance of proper nutrition and supplementation. The brand positioning is both functional, highlighting the specific benefits of each supplement, and emotional, promoting the idea of empowerment and improved health. # Product The ad features three Thorne supplements: Creatine, Daily Electrolytes, and Magnesium Bisglycinate. Creatine is likely intended to support muscle endurance and cognitive performance. Daily Electrolytes are for daily rehydration and energy. Magnesium Bisglycinate is for muscle, bone, and stress reduction. Each product is packaged in a white pouch with the Thorne logo and product name prominently displayed (on-package label text). The products are also shown in individual serving stick packs. The ad addresses purchase barriers by highlighting the quality and effectiveness of the supplements, as validated by ConsumerLab.com. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation and credibility. The production quality is high, with studio-shot images and professional lighting. The visual motif is a product showcase on a tennis court, suggesting benefits for athletes and active individuals. The image treatment includes subtle lighting effects and background blurring to draw attention to the products. The typography is clean and legible, reinforcing the brand's professional image. # Hooks Headline: THORNE Empower better health. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of wanting to improve one's health and performance but not knowing which supplements to trust. The ConsumerLab.com rating is included to alleviate this concern and provide reassurance. # Value propositions - Thorne supplements empower better health (tied to brand mission) - ConsumerLab.com rating validates product quality and effectiveness # Benefits - Empower better health. # Features - Creatine - Daily Electrolytes - Magnesium Bisglycinate # Call to action None used. # Social proof - Ratings based on results of the 2025 ConsumerLab.com Survey of Supplement Users. # Point of view - Brand: The brand is presenting its products and their benefits, aiming to build trust and credibility through a third-party rating. # Storyline - The ad starts by showcasing the Thorne brand and its mission to "Empower better health.", setting the stage for the products being presented. The brand is telling the audience about its core value and intention to improve their well-being. - Next, the ad displays the three featured supplements: Creatine, Daily Electrolytes, and Magnesium Bisglycinate. The brand is highlighting its product range and the specific benefits each supplement offers. - Finally, the ad includes a ConsumerLab.com rating, reinforcing the quality and reliability of Thorne products. An external source is providing validation and building trust with potential customers.

# Ad summary This ad for Thorne promotes their Magnesium Glycinate supplement as the #1 recommended clinical brand by healthcare practitioners. The ad features a hand holding a bottle of the supplement against a light blue background. # Brand positioning Thorne is presented as a leading and trusted brand in the clinical health and wellness space. The brand emphasizes its reputation as the '#1 recommended clinical brand,' suggesting a strong endorsement from healthcare professionals. This positioning implies that Thorne is a reliable and high-quality choice for consumers seeking effective and safe supplements. The brand aligns with values of scientific validation, professional trust, and health-conscious living, setting it apart from brands that may rely on general wellness trends or unverified claims. Thorne aims to occupy the space of a premium, clinically-backed supplement provider, appealing to consumers who prioritize evidence-based health solutions. # Product The product featured is Thorne Magnesium Glycinate, a dietary supplement designed for high absorption. It is packaged in a white plastic bottle with a white cap. The label includes the brand name 'THORNE,' the product name 'Magnesium Glycinate,' and the statement 'Chelated for High Absorption' along with 'DIETARY SUPPLEMENT'. The bottle contains 90 capsules. The ad highlights the product's unique selling point (USP) of being chelated for high absorption, suggesting enhanced bioavailability. The product is presented as a solution for individuals seeking to improve their magnesium intake through a highly absorbable supplement. The ad addresses the purchase barrier by emphasizing the product's superior absorption compared to other magnesium supplements. # Visual style The ad has a clean and professional visual style. It features a studio-shot image with soft, diffused lighting. The background is a solid light blue color, providing a calming and trustworthy feel. The product is the main focus, held by a hand to show scale and interaction. The overall aesthetic is simple and uncluttered, emphasizing the brand's credibility and the product's key features. # Hooks Headline: #1 recommended clinical brand* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of low absorption in typical magnesium supplements, which can limit their effectiveness. The product is presented as 'Chelated for High Absorption' to solve this problem. # Value propositions - The product is chelated for high absorption, which means it is more effective than other magnesium supplements. # Benefits - High absorption # Features - Magnesium Glycinate - Chelated for High Absorption - DIETARY SUPPLEMENT # Call to action None used. # Social proof - *By health-care practitioners. 2023 Health-Care Practitioner Seller Survey # Point of view - Brand: The brand is communicating its authority and credibility through the headline and disclaimer. # Storyline - The ad starts by highlighting Thorne as the '#1 recommended clinical brand,' immediately establishing credibility and trust. This is told from the brand's perspective, aiming to position itself as a leader in the supplement industry and capture the viewer's attention with a strong endorsement from healthcare professionals. - The ad then showcases the Thorne Magnesium Glycinate product, emphasizing that it is 'Chelated for High Absorption'. This is presented from the brand's perspective, highlighting a key feature and benefit of the product to differentiate it from competitors and appeal to consumers seeking effective supplements. - The ad concludes with a disclaimer stating '*By health-care practitioners. 2023 Health-Care Practitioner Seller Survey', further reinforcing the brand's claim of being recommended by healthcare professionals. This is told from an external source perspective, providing additional validation and building trust with the audience.

# Ad summary This ad promotes Thorne's Magnesium Glycinate supplement as a solution for those who struggle to fall asleep. The ad features a single product shot against a clean, white background, emphasizing the product's newness and dietary supplement benefits. # Brand positioning Thorne is presented as a health and wellness brand focused on providing dietary supplements. The brand positioning emphasizes scientific backing and high-quality ingredients, as suggested by the mention of "Chelated for High Absorption" on the product label. The brand aligns with a health-conscious lifestyle, targeting consumers who are proactive about their well-being and seek reliable, science-based solutions. Thorne appears to ignore category norms that rely on flashy marketing or exaggerated claims, instead opting for a clean, minimalist aesthetic that conveys trust and professionalism. The brand positioning is both functional (high absorption) and emotional (peace of mind through better sleep). # Product The product is Thorne Magnesium Glycinate, a dietary supplement designed to aid sleep. It is presented in a white plastic bottle containing 90 capsules. The label highlights that it is "Chelated for High Absorption," suggesting a superior formulation for better bioavailability. The product is for individuals who have difficulty falling asleep, as indicated by the question in the ad. The ad addresses the purchase barrier of supplement effectiveness by emphasizing the high absorption rate. The product is intended for daily use as a dietary supplement. # Visual style The ad has a clean, minimalist visual style with a focus on product clarity. The production quality is high, with a studio-shot image against a bright white background. The image treatment includes background removal and subtle drop shadows to make the product stand out. The typography is simple and legible, contributing to the overall sense of trustworthiness. The style contrasts with the often cluttered and visually noisy ads common on social media, aiming for a more sophisticated and professional look that enhances scannability. # Hooks Headline: Can't fall asleep? # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inability to fall asleep, as highlighted by the question "Can't fall asleep?". This signals a common sleep problem that many people experience. # Value propositions - Magnesium Glycinate Chelated for High Absorption: This communicates value by highlighting a specific formulation designed for better bioavailability, suggesting that the product is more effective than standard magnesium supplements. # Benefits - Fall asleep # Features - Chelated for High Absorption - DIETARY SUPPLEMENT - 90 CAPSULES # Call to action None used. # Point of view - Customer: The question "Can't fall asleep?" is from the customer's point of view, directly addressing a common problem they might be experiencing. # Storyline - The ad opens with the question, "Can't fall asleep?", immediately grabbing the attention of viewers who struggle with sleep issues. This is told from the perspective of the potential customer, highlighting a common problem they face and creating an immediate connection. - The ad then introduces Thorne Magnesium Glycinate as a solution, showcasing the product prominently. This is told from the brand's perspective, presenting their product as the answer to the problem identified in the first beat. - The ad highlights the product's key feature, "Chelated for High Absorption", reinforcing its effectiveness. This is told from the brand's perspective, emphasizing the product's unique selling proposition and building trust with the viewer.

# Ad summary This image ad promotes Thorne's Advanced Testosterone Support supplement, emphasizing trust and practice building for healthcare practitioners. It features a hand holding the product, a ConsumerLab.com award badge, and text highlighting the brand and product benefits. # Brand positioning Thorne is presented as a trusted and reputable brand in the healthcare industry, specifically targeting healthcare practitioners. The brand aims to occupy the space of a reliable and high-quality supplement provider, emphasizing trust and credibility. The brand aligns with values of professionalism, quality, and scientific backing. Thorne positions itself as a brand that healthcare practitioners can confidently recommend and integrate into their practices. The brand positioning is both functional (high-quality supplements) and emotional (trust, confidence). # Product The product is Thorne's Advanced Testosterone Support, a dietary supplement designed to support testosterone levels. It is packaged in a white plastic bottle with a label featuring the brand name, product name, and dosage information (8 capsules). The product is targeted towards individuals seeking to support their testosterone levels, likely men. The ad highlights the product's quality and trustworthiness, addressing the purchase barrier of skepticism towards supplement efficacy. The ad aims to convince viewers that Thorne's Advanced Testosterone Support is a reliable and effective option for testosterone support. # Visual style The ad has a clean and professional visual style, with a focus on product presentation and credibility. The production quality is high, with a studio-shot image and clear lighting. The visual motifs include a product showcase, a certification badge, and a neutral background. The image treatment is minimal, with subtle color grading and background removal. The typography is clean and legible, with a focus on clarity and professionalism. The style aims to convey trust and reliability, aligning with the brand's positioning in the healthcare industry. # Hooks Headline: Build trust and build your practice. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of healthcare practitioners needing to recommend trusted and reliable supplements to their patients. The need for trusted supplements is implied by the headline "Build trust and build your practice." # Value propositions - Building trust and growing your practice by using Thorne's Advanced Testosterone Support, as indicated by the headline. - The ConsumerLab.com award badge communicates value by highlighting the product's quality and trustworthiness. # Benefits - Build trust - Build your practice # Features - Advanced Testosterone Support - Dietary Supplement # Call to action None used. # Social proof - The ConsumerLab.com award badge serves as social proof, indicating that the product has been tested and approved by a reputable third-party organization. # Point of view - Brand: The brand's POV is present in the headline, brand name, and product information, aiming to build trust and promote their supplement. - External source: The ConsumerLab.com award badge represents an external endorsement, adding credibility to the brand. # Storyline - The ad starts with the headline "Build trust and build your practice," conveying the message that using Thorne products can enhance a healthcare practitioner's reputation and business. This is told from the brand's perspective, aiming to attract healthcare professionals by promising professional benefits alongside product quality. - The ad then showcases the Thorne product and the ConsumerLab.com award, reinforcing the brand's credibility and trustworthiness. This is presented from an external source perspective (ConsumerLab.com), adding an unbiased validation of the product's quality. - The ad concludes with a statement about the ratings being based on the 2025 ConsumerLab.com Survey of Supplement Users, providing further transparency and encouraging viewers to seek more information. This is told from the brand's perspective, directing viewers to a reliable source for additional details and reinforcing the product's legitimacy.

# Ad summary This ad features a testimonial from a verified buyer of Thorne Creatine. The ad aims to broaden the appeal of creatine beyond the stereotype of 'giant gym bros,' suggesting it can benefit a wider audience. # Brand positioning Thorne is presented as a brand that offers health and wellness products, specifically creatine in this ad. The brand aims to position itself as accessible and beneficial for a broad audience, not just 'giant gym bros.' This suggests a positioning that pushes against the norm of creatine being exclusively for hardcore bodybuilders, instead promoting its benefits for everyday individuals. The brand's tone is approachable and inclusive, aiming to make health supplements less intimidating and more accessible to a wider range of consumers. # Product The product featured is Thorne Creatine, a dietary supplement. The ad suggests that it is not exclusively for 'giant gym bros' but can benefit a broader audience. The product is presented in a white plastic jar with a label that includes the brand name 'THORNE,' the product name 'Creatine,' and the statement 'DIETARY SUPPLEMENT.' The ad aims to address the purchase barrier of creatine being perceived as only for serious bodybuilders, implying that it can be beneficial for anyone, regardless of their fitness level. # Visual style The ad has a clean and minimalist visual style. The product is well-lit and prominently displayed. The color palette is soft and inviting, with a light pink background and white product packaging. The overall aesthetic is modern and approachable, aiming to appeal to a broad audience. # Hooks Headline: "You don't have to be a giant gym bro to benefit from creatine!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the misconception that creatine is only for serious bodybuilders, which may deter others from trying it. # Value propositions - Creatine is not just for 'giant gym bros,' but can benefit a wider audience. # Benefits - Benefit from creatine # Features - Creatine - DIETARY SUPPLEMENT # Call to action None used. # Social proof - "You don't have to be a giant gym bro to benefit from creatine!" – Amy M., Verified Buyer # Point of view - Customer: The testimonial at the top of the image is from a verified buyer, Amy M., sharing her positive experience and dispelling a common misconception about creatine. - Brand: The inclusion of the Thorne logo and product image represents the brand's perspective, showcasing its product and associating it with the positive testimonial. # Storyline - The ad opens with a quote from a verified buyer, Amy M., stating, 'You don't have to be a giant gym bro to benefit from creatine!' This is intended to immediately dispel the common misconception that creatine is only for bodybuilders. The customer's perspective is used to establish credibility and relatability. - The ad then features the Thorne brand logo and an image of the Thorne Creatine product. This reinforces the brand's identity and showcases the specific product being endorsed. The brand's perspective is used to highlight its product and associate it with the positive testimonial. - The image shows a person holding the product, further emphasizing its accessibility and ease of use. This visual element supports the message that the product is for everyone, not just gym enthusiasts. The customer's perspective is reinforced by showing the product in a real-world context.

# Ad summary This ad promotes Thorne Creatine as a supplement for women. The ad features a woman who shares her experience with creatine, addressing common misconceptions and highlighting its benefits for overall health and performance. She emphasizes the importance of choosing high-quality creatine and recommends Thorne as the purest option. # Brand positioning Thorne is presented as a high-quality supplement brand that prioritizes purity and science-backed formulations. The brand aims to occupy a space in the consumer's mind as a trusted source for supplements, particularly creatine, that are effective and safe for women. Thorne positions itself against lower-quality or less researched supplement brands by emphasizing the purity and scientific validation of its products. The brand aligns with a health-conscious lifestyle, promoting overall well-being and peak performance. The brand positioning is both functional (purity, science-backed) and emotional (trust, confidence in quality). # Product Thorne Creatine is a dietary supplement designed to support overall health and performance in women. It is presented as a pure and science-backed creatine monohydrate powder. The product is for women who are interested in improving their brain health, hormone balance, energy levels, recovery, and reducing period symptoms. The ad highlights that creatine is naturally made in our bodies, but supplementing with Thorne Creatine can help achieve peak performance. The ad addresses the common misconception that creatine is only for serious athletes or those looking to bulk up, emphasizing its broader benefits for women's health. The USP is the purity and quality of Thorne Creatine, backed by science and positive reviews. The ad shows the product being mixed with water and consumed, suggesting easy integration into a daily routine. The ad addresses the purchase barrier of quality concerns by positioning Thorne as the purest creatine on the market. # Visual style The ad has a UGC feel, with a mix of indoor and outdoor shots. The editing style includes quick cuts and split screens to maintain viewer engagement. The production quality is a hybrid of casual and polished, with natural lighting and clear visuals. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is bright and energetic, aligning with a health-conscious lifestyle. # Hooks Spoken: 00:00–00:01 I didn't think I needed creatine either. / 00:01–00:02 Ladies, we need to talk. Text overlay: 00:00–00:01 I DIDN'T THINK I NEEDED CREATINE EITHER / 00:01–00:01 LADIES... Visual: 00:00–00:01 A woman with long brown hair, wearing a black sports bra, stands indoors in front of a dresser with a mirror and decorative items. She holds a white container of Thorne Creatine in her left hand and looks directly at the camera with a slight smile. The background is slightly blurred, focusing attention on the woman and the product. / 00:01–00:02 The same woman is now speaking directly to the camera, holding the Thorne Creatine container in her left hand. She is indoors, with a shelf and mirror visible in the background. She gestures with her right hand as she speaks, emphasizing her points. The lighting is natural, and the camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common misconception that creatine is only for serious athletes or those looking to bulk up, which may deter women from considering it as a supplement. "But you probably think, I don't need it. I'm not a serious athlete. I don't lift that heavy. I don't want to get bulky." # Value propositions - Thorne Creatine is the purest creatine on the market, ensuring high quality and effectiveness. - Thorne Creatine is science-backed, providing confidence in its benefits and safety. - Thorne Creatine supports overall health and performance, not just muscle growth. # Benefits - Supports brain health - Supports hormone balance - Increases energy levels - Improves recovery - Reduces period symptoms - Supports peak performance # Features - Creatine monohydrate powder - Science-backed formulation - Purest creatine on the market # Call to action Go crush it. # Social proof - "Their creatine is science-backed, has thousands of positive reviews" – Female 1 (Customer) - "I love it. It's my all-time fave" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who uses and recommends the product, sharing her personal experience and insights. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a woman holding a container of Thorne Creatine, addressing the audience directly. - 00:01–00:09 00:01–00:09 The woman states that she didn't think she needed creatine either, and acknowledges that many women may think they don't need it because they are not serious athletes or don't want to get bulky. - 00:09–00:12 00:09–00:12 She transitions to explaining that there's a lot about creatine that people probably don't know, setting up the educational portion of the ad. - 00:12–00:16 00:12–00:16 The woman is shown preparing and mixing Thorne Creatine with water on a sunny deck. - 00:16–00:19 00:16–00:19 She states that creatine is one of the most researched and recommended supplements for women. - 00:19–00:21 00:19–00:21 She clarifies that creatine is not just for growing muscles. - 00:21–00:26 00:21–00:26 The woman is shown using a stair climber at the gym. - 00:22–00:26 00:22–00:26 She explains that creatine is naturally made in our bodies, but only in minimal amounts for living, not for peak performance. - 00:27–00:34 00:27–00:34 A split screen shows the woman working at a computer, in a car, walking outside, and another woman reading in bed. - 00:27–00:34 00:27–00:34 She lists the benefits of creatine, including supporting brain health, hormones, energy levels, recovery, and even reducing period symptoms. - 00:34–00:39 00:34–00:39 The woman is shown preparing and mixing Thorne Creatine with water on a sunny deck. - 00:35–00:39 00:35–00:39 She advises viewers to pause before buying any creatine and emphasizes that ingredients and quality matter. - 00:39–00:41 00:39–00:41 A split screen shows the woman mixing creatine and the Thorne website. - 00:39–00:41 00:39–00:41 She states that Thorne makes the purest creatine on the market. - 00:41–00:45 00:41–00:45 A split screen shows the woman drinking creatine, the Thorne website, and positive reviews. - 00:42–00:45 00:42–00:45 She highlights that Thorne's creatine is science-backed and has thousands of positive reviews. - 00:45–00:47 00:45–00:47 The woman holds up the Thorne Creatine container and a glass of creatine water. - 00:45–00:47 00:45–00:47 She shares that she loves it and it's her all-time favorite. - 00:47–00:50 00:47–00:50 The woman is shown drinking creatine with the Thorne website in the background. - 00:47–00:50 00:47–00:50 She encourages viewers to make today the day they take a small step towards living a healthier lifestyle. - 00:50–00:52 00:50–00:52 The woman holds up the Thorne Creatine container. - 00:50–00:52 00:50–00:52 She states that Thorne's creatine is available on their website and encourages viewers to go crush it.

# Ad summary This ad features a testimonial from a verified buyer of Thorne Creatine. The ad aims to broaden the appeal of creatine beyond the stereotype of 'giant gym bros' by showcasing a positive review from an everyday user. # Brand positioning Thorne is presented as a brand focused on high-quality dietary supplements, specifically creatine. The brand aims to position itself as accessible to a broad audience, not just 'giant gym bros,' suggesting a more inclusive approach to health and fitness. The brand's positioning is functional, emphasizing the benefits of creatine for anyone, regardless of their fitness level or body type. # Product The product featured is Thorne Creatine, a dietary supplement. The ad suggests that it is for anyone looking to benefit from creatine, regardless of being a 'giant gym bro.' The product is packaged in a white plastic jar with a label that includes the brand name 'THORNE,' the product name 'Creatine,' and the statement 'DIETARY SUPPLEMENT.' The ad aims to address the purchase barrier that creatine is only for bodybuilders, implying that it can be beneficial for a wider range of people. # Visual style The ad has a clean and minimalist visual style. It features a solid color background, a clear product shot, and a testimonial in a simple, modern layout. The production quality appears to be high, with professional lighting and a focus on showcasing the product and its packaging. The typography is clean and legible, and the overall aesthetic is modern and approachable. # Hooks Headline: "You don't have to be a giant gym bro to benefit from creatine!" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the misconception that creatine is only for bodybuilders or 'giant gym bros.' The quote, 'You don't have to be a giant gym bro to benefit from creatine!' directly challenges this belief. # Value propositions - Creatine is not just for 'giant gym bros,' but can benefit a wider range of people. # Benefits - Benefit from creatine # Features - Creatine - Dietary Supplement # Call to action None used. # Social proof - "You don't have to be a giant gym bro to benefit from creatine!" – Amy M., Verified Buyer # Point of view - Customer: The testimonial at the top of the image provides a customer's perspective on the product, sharing their positive experience and dispelling a common misconception. - Brand: The product display and branding reinforce the brand's message and showcase the product's accessibility. # Storyline - The ad opens with a quote from a verified buyer, Amy M., stating, 'You don't have to be a giant gym bro to benefit from creatine!' This is intended to immediately dispel the common misconception that creatine is only for bodybuilders, and the audience experiences this from the customer's perspective. - The ad then shows the Thorne Creatine product, held by a person with manicured nails, reinforcing the idea that the product is for a broader audience. The audience experiences this from the brand's perspective, showcasing the product and its accessibility.

# Ad summary This ad promotes Thorne's Creatine supplement, emphasizing its role in preserving lean muscle mass. The ad features a clean, minimalist design with a focus on the product packaging against a light green background. # Brand positioning Thorne is presented as a premium supplement brand focused on high-quality ingredients and effective results. The brand positioning emphasizes scientific backing and a commitment to preserving lean muscle mass, appealing to health-conscious individuals and athletes. The clean and minimalist design suggests a focus on purity and efficacy, aligning with a functional approach to wellness. Thorne aims to occupy a space in the consumer's mind as a trusted and reliable source for supplements that support optimal physical performance. # Product The product featured is Thorne Creatine, a dietary supplement designed to preserve lean muscle mass. It is packaged in a white plastic jar with a label that includes the brand name, product name, and the phrase "DIETARY SUPPLEMENT". The label also indicates a net weight of 16 oz (458 g). The product is targeted towards individuals looking to maintain or build muscle mass, likely athletes or fitness enthusiasts. The ad highlights the product's ability to help preserve lean muscle mass, suggesting it is worth trying for those seeking to optimize their physical performance and body composition. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The use of a solid light green background and soft lighting creates a sense of purity and simplicity. The product is centrally positioned and well-lit, drawing attention to its packaging and branding. The overall aesthetic is modern and professional, aligning with the brand's emphasis on quality and efficacy. # Hooks Headline: Preserve lean muscle mass.* # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Preserve lean muscle mass with Creatine # Benefits - Preserve lean muscle mass # Features - Creatine - Dietary Supplement # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of its product and reinforcing its commitment to quality and results. # Storyline - The ad opens with the brand name and a claim about the product's benefit, immediately establishing the brand and its value proposition. The brand is telling the audience that Thorne products help preserve lean muscle mass. - The focus shifts to the product itself, showcasing the packaging and reinforcing the brand's presence. The brand is highlighting the product and its key features. - The ad concludes with a clean and simple presentation, emphasizing the product's purity and effectiveness. The brand is reinforcing its commitment to quality and results.

# Ad summary This ad showcases Thorne's Creatine dietary supplement, emphasizing its superior dissolvability, lack of unnecessary additives, NSF certification for sports, and clinically relevant amount. The ad uses a clean, minimalist design with a focus on product features and benefits. # Brand positioning Thorne is presented as a high-quality, health-focused brand that prioritizes purity and efficacy in its supplements. The brand emphasizes its commitment to providing clean and effective products for athletes and health-conscious individuals. By highlighting certifications and clinically relevant amounts, Thorne positions itself as a trustworthy and science-backed brand, appealing to consumers who value quality and performance. The brand avoids unnecessary additives, aligning with a minimalist and health-oriented lifestyle. # Product The product featured is Thorne Creatine, a dietary supplement designed to enhance athletic performance and muscle health. The ad highlights that it is micronized for superior dissolvability, ensuring easy mixing and absorption. It contains no unnecessary additives, appealing to consumers seeking a clean and pure supplement. The product is NSF Certified for Sport®, indicating it has been tested for banned substances and is safe for athletes. The ad also emphasizes that it contains a clinically relevant amount of creatine, suggesting an effective dosage for optimal results. The product is for athletes and health-conscious individuals looking to improve their performance and muscle health with a trusted and effective supplement. # Visual style The ad features a clean and minimalist visual style with a focus on product clarity and simplicity. The production quality is high, with a studio-shot image that is well-lit and professionally composed. The visual motifs include a clean background, simple product placement, and clear text callouts. The image treatment involves subtle color grading to enhance the product's appearance. The typography is large and bold, making it easy to read and scannable. The overall style is modern and health-focused, aligning with the brand's positioning. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking a clean, effective, and safe creatine supplement. Many creatine products may contain unnecessary additives or may not be certified for sports, leading to concerns about purity and safety. The ad highlights that Thorne Creatine is micronized for superior dissolvability, contains no unnecessary additives, and is NSF Certified for Sport®, directly addressing these concerns. # Value propositions - Micronized for superior dissolvability: Easy mixing and absorption for optimal results. - No unnecessary additives: Clean and pure supplement for health-conscious individuals. - NSF Certified for Sport®: Safe for athletes and tested for banned substances. - Clinically relevant amount: Effective dosage for optimal performance and muscle health. # Benefits - Superior dissolvability - No unnecessary additives - Certified for Sport® - Clinically relevant amount # Features - Micronized for superior dissolvability - No unnecessary additives - NSF Certified for Sport® - Clinically relevant amount # Call to action None used. # Social proof - NSF Certified for Sport® # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its features to highlight its value and benefits. # Storyline - The ad begins by showcasing the Thorne Creatine product, presenting it as a clean and effective dietary supplement. The intention is to immediately introduce the product and establish its presence as the focal point. This is from the brand's perspective. - Next, the ad highlights key features of the product, such as being micronized for superior dissolvability, containing no unnecessary additives, being NSF Certified for Sport®, and providing a clinically relevant amount. The intention is to inform the audience about the product's benefits and unique selling points. This is from the brand's perspective. - The ad concludes by reinforcing the brand name, THORNE, at the bottom, solidifying brand recognition and recall. The intention is to leave a lasting impression of the brand and its commitment to quality. This is from the brand's perspective.

# Ad summary This ad features a female athlete endorsing Thorne Creatine Monohydrate. She highlights how it fuels her endurance and strength for soccer training, emphasizing its NSF certification for sports, hydration, recovery, and energy benefits. The ad targets athletes looking to enhance their performance with a trusted supplement. # Brand positioning Thorne is presented as a trusted brand for athletes, offering NSF-certified supplements that ensure quality and safety. The brand aims to occupy a space in the consumer's mind as a reliable source for enhancing athletic performance. Thorne aligns with a lifestyle of high performance and dedication to sports, pushing against the norm of unregulated supplements by emphasizing its certification. The brand positioning is both functional (performance enhancement) and emotional (trust and safety). # Product Thorne Creatine Monohydrate is a supplement designed to fuel endurance and strength for athletes. It is presented as the most researched supplement available and is NSF-certified for sports, ensuring users know exactly what they are putting in their bodies. The product is for athletes looking to enhance their training and performance. It helps with hydration, recovery, and provides energy for various types of training, from heavy lifts to game-speed drills. The ad addresses the purchase barrier of supplement safety by highlighting the NSF certification. # Visual style The ad has a polished UGC feel, with natural lighting and clear shots. The editing style includes quick cuts to showcase different aspects of the product and Samantha's training. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to the music beats and voiceover lines, creating a seamless audio-visual sync. # Hooks Spoken: Samantha Amato: Come train with me powered by Thorne Creatine. Text overlay: SAMANTHA AMATO (caption box) / GCU (caption box) / Women's Soccer (caption box) Visual: 00:00–00:03 Samantha Amato walks onto a soccer field carrying a black sports bag. The background shows a green soccer field with a cloudy sky. Samantha is wearing a black t-shirt, black shorts, and has her hair in a braid. The camera is at eye level and follows her as she walks. Text overlays identify her as Samantha Amato, GCU Women's Soccer. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of athletes needing to enhance their endurance, strength, hydration, and recovery during training. # Value propositions - NSF certified for sports: Ensures the product is safe and reliable for athletes. - Helps fuel my endurance and strength: Provides a functional benefit for athletic performance. - Keeps me hydrated, helps with recovery and gives me the energy: Offers comprehensive support for training. # Benefits - Fuels endurance and strength - Keeps me hydrated - Helps with recovery - Gives me the energy to push through all types of trainings # Features - Creatine Monohydrate - NSF certified for sports # Call to action None used. # Social proof - "Thorne Creatine Monohydrate helps fuel my endurance and strength out here on the pitch" – Samantha Amato (Athlete) - "Creatine is actually the most researched supplement out there and Thorne's is NSF certified for sports, so I know exactly what I'm putting in my body" – Samantha Amato (Athlete) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, Samantha Amato, who is a soccer player using and endorsing the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with Samantha Amato, a GCU women's soccer player, inviting viewers to train with her, powered by Thorne Creatine. This sets the stage for a personal endorsement and establishes the product's association with athletic training. The perspective is from Samantha, who is introducing herself and the product. The tone is inviting and energetic. - 00:03–00:07 00:03–00:07 Samantha highlights that Thorne Creatine Monohydrate helps fuel her endurance and strength on the pitch. This emphasizes the product's functional benefits for athletic performance. The perspective is from Samantha, sharing her personal experience with the product. The tone is informative and confident. - 00:07–00:12 00:07–00:12 Samantha explains that creatine is the most researched supplement and that Thorne's is NSF-certified for sports, ensuring she knows what she's putting in her body. This builds trust and addresses safety concerns. The perspective is from Samantha, providing expert-like validation. The tone is reassuring and knowledgeable. - 00:12–00:23 00:12–00:23 Samantha details how the product keeps her hydrated, helps with recovery, and gives her the energy to push through all types of training. This reinforces the product's comprehensive benefits for athletes. The perspective is from Samantha, showcasing the product's impact on her training. The tone is enthusiastic and motivational. - 00:23–00:29 00:23–00:29 Samantha concludes by stating that if viewers are looking to take their trainings to the next level, Thorne Creatine has them covered. This serves as a call to action and reinforces the product's value proposition. The perspective is from Samantha, offering a final endorsement. The tone is encouraging and confident.

# Ad summary This ad for Thorne Magnesium Glycinate uses social proof to highlight the excitement around the product's release. The ad features a quote attributed to "Literally everyone" expressing anticipation to try the product, positioned above an image of the supplement bottle. # Brand positioning Thorne is presented as a brand that offers high-quality supplements, as implied by the product name "Magnesium Glycinate Cheleted for High Absorption". The brand aims to occupy a space in the consumer's mind as a provider of dietary supplements that are scientifically formulated for optimal absorption. The brand aligns with values of health, wellness, and scientific rigor. The brand positioning is functional, focusing on the performance and effectiveness of its supplements. # Product The product featured is Thorne Magnesium Glycinate, a dietary supplement designed to provide magnesium in a chelated form for high absorption. The product is for anyone looking to supplement their magnesium intake with a highly absorbable form. The bottle label includes the brand name "THORNE", the product name "Magnesium Glycinate", the claim "Chelated for High Absorption", and the descriptor "DIETARY SUPPLEMENT". The ad addresses the purchase barrier of absorption by highlighting the chelated form of magnesium, suggesting it is superior for absorption compared to other forms. The ad tells the viewer that this product is worth trying because it is a new, highly anticipated supplement from a trusted brand, formulated for optimal absorption. # Visual style The ad has a clean and minimalist visual aesthetic, with a focus on product clarity and simplicity. The production quality appears to be highly polished, with a studio-shot image of the product on a white background. The visual motif is a clean layout with a testimonial bubble and clear product presentation. The image treatment includes background removal and subtle drop shadows to enhance the product's visibility. The typography is integrated in a clean and legible manner, with a focus on readability. The style contrasts with platform-native content by being highly designed and professional, which may help it stand out in the feed. # Hooks Headline: It's finally here, and I can't wait to try it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that some magnesium supplements may not be absorbed effectively, leading to a waste of money and potential health benefits. The phrase "Chelated for High Absorption" directly addresses this pain point by highlighting the product's superior absorption. # Value propositions - Magnesium Glycinate Cheleted for High Absorption: This communicates value by highlighting a specific formulation designed for better absorption, suggesting it is more effective than standard magnesium supplements. # Benefits - Chelated for High Absorption # Features - Magnesium Glycinate - Chelated for High Absorption # Call to action None used. # Social proof - "It's finally here, and I can't wait to try it." – Literally everyone # Point of view - Customer: The quote "It's finally here, and I can't wait to try it. - Literally everyone" represents the customer's point of view, expressing excitement and anticipation for the product. # Storyline - The ad begins with a quote from "Literally everyone" expressing excitement about the product's arrival. This is included to create a sense of anticipation and social proof, suggesting that the product is highly desirable and worth trying. The audience experiences this from the perspective of potential customers who are eager to use the product. - The ad then showcases the product itself, Thorne Magnesium Glycinate, highlighting its key features and benefits. This is included to provide information about the product and its unique selling points, such as being chelated for high absorption. The audience experiences this from the brand's perspective, as they are presenting their product and its advantages.