How Supermetrics Advertises on Meta

# Ad summary In this ad for Supermetrics, Katherine Shartcliffe from Digital Ninjas discusses the positive impact of using Supermetrics, emphasizing the easy access to data from various platforms and the ability to make quick, informed decisions based on the insights provided. # Brand positioning Supermetrics is presented as a data management solution provider for marketing professionals. The brand aims to occupy a space in the consumer's mind as a tool that provides easy access to data insights from various platforms, enabling quick actions and decisions. The brand aligns with a functional positioning by promoting simplicity and efficiency in data management and is targeted toward professionals who value data-driven decision-making. # Product Supermetrics is a data integration tool that consolidates data from multiple marketing platforms into one easy-to-digest format. It provides users with access to data at their fingertips, enabling them to make quick actions and decisions based on the insights given. The product is for marketing professionals and data-driven decision-makers. A key selling point highlighted in the ad is its ability to simplify data access and analysis, allowing for more efficient and informed decision-making. # Visual style The ad has a clean, corporate aesthetic with well-lit shots and a simple background. The editing style is straightforward with static shots and smooth transitions. The production quality is polished, fitting for a business-oriented product. The pacing is moderate, with shots held long enough to convey information clearly. # Hooks Spoken: 00:05–00:09: The impact on Digital Ninjas on using Supermetrics is... Text overlay: 00:05–00:09: The impact on Digital Ninjas on using Supermetrics / 00:05–00:09: Katherine Shartcliffe / 00:05–00:09: Client Solutions Lead / 00:05–00:09: Digital Ninjas Visual: 00:05–00:09: A woman with blonde hair, fair skin, and blue eyes is centered in the frame, wearing a black and white striped top. She is standing in what appears to be an office setting with a wood-paneled wall to the left and a frosted glass panel behind her. The camera is stationary, and the lighting is bright and even. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies the pain point of difficulty in accessing and digesting data from various platforms, which hinders quick and informed decision-making. "The impact on Digital Ninjas on using Supermetrics is that we have data at our fingertips from an array of platforms that we have it there easy to digest..." # Value propositions - The combination of easy access to data and digestible insights enables users to make quick, informed decisions. This directly addresses the value of efficiency and strategic decision-making in marketing. - The ad suggests that Supermetrics simplifies data management, making it easier and faster to gain valuable insights. # Benefits - Make quick actions and decisions - Informed decisions based upon the insights given to us # Features - Access to data at our fingertips - Data from an array of platforms - Easy to digest insights # Call to action None used. # Social proof - "The impact on Digital Ninjas on using Supermetrics is that we have data at our fingertips from array of platforms that we have it there easy to digest, so we can make quick actions and decisions based upon the insights given to us." – Katherine Shartcliffe (Client Solutions Lead, Digital Ninjas) # Point of view - Customer 100% – The entire ad features a customer testimonial, showcasing the product's impact from a user's perspective. # Storyline - 00:00–00:04 The ad opens with the Supermetrics logo, establishing the brand identity. - 00:05–00:20 00:05–00:20: Katherine Shartcliffe from Digital Ninjas shares her positive experience with Supermetrics. She emphasizes how the tool has made data readily available from various platforms, easy to digest, and actionable, allowing for quick decisions based on the insights. - 00:20–00:25 The ad concludes by circling back to the Supermetrics logo.

# Ad summary This ad features Gavin Chew, General Manager at Orange Line, sharing his experience with Supermetrics. He highlights how Supermetrics simplifies data access for his team, allowing them to focus on analysis rather than navigating multiple platforms. Chew also mentions that many of his clients are familiar with Supermetrics, adding credibility to the product. # Brand positioning Supermetrics aims to occupy the space of a reliable and recognized marketing data integration tool. The brand aligns with values of simplicity, efficiency, and industry credibility, appealing to data-driven marketing professionals and agencies. Supermetrics positions itself as a solution that streamlines data access, enabling teams to focus on data analysis rather than platform navigation. The brand pursues a functional positioning. # Product Supermetrics is presented as a marketing data integration tool designed to simplify data access and analysis. The product works by collecting data from various marketing platforms and consolidating it into a single location such as Looker Studio, Power BI, or Tableau. Supermetrics is for marketing teams and agencies who need to aggregate data from multiple sources. The USP is its ability to simplify the data extraction process, saving time and resources. The ad addresses the potential barrier of complex data management by offering a simplified, user-friendly solution. The product is worth trying because it is a well-known and trusted name in the industry. # Visual style The ad has a polished and professional aesthetic. The editing style consists of static shots with smooth transitions. The production quality is high, resembling a corporate testimonial. The pacing is moderate, with cuts timed to natural pauses in speech. The visuals are synced with the audio to enhance the message. # Hooks Spoken: 00:04–00:09: Rather than have my team be trained in figuring out how to do each different media platform, Text overlay: 00:04–00:09: Rather than have my team be trained in Visual: 00:04–00:09: Gavin Chew, an Asian man in his late 20s with short black hair and a dark green sweater, stands indoors against a blurred background. He is centered in the frame, speaking directly to the camera. The camera is stationary. Below him, a white banner with rounded edges displays his name and title, "Gavin Chew, General Manager, Orange Line," alongside the Supermetrics logo. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the need for marketing teams to spend time and resources training on multiple media platforms to extract and analyze data. "Rather than have my team be trained in figuring out how to do each different media platform..." # Value propositions - Streamlines data extraction from multiple sources, saving time and resources. - Provides a recognized and trusted solution, adding credibility when discussing data with clients. - Simplifies the entire data management process by consolidating data into one location. # Benefits - Simplifies data access - Reduces time spent on platform training - Allows teams to focus on data analysis # Features - Data integration tool - Compatible with Looker Studio, Power BI, and Tableau # Call to action None used. # Social proof - "It simplifies the whole process also because Supermetrics is a fairly big name now, so when we talk to clients, a lot of them are familiar with Supermetrics" – Gavin Chew (General Manager, Orange Line) # Point of view - Expert 100% – The entire video is from the perspective of an expert, Gavin Chew, sharing his professional experience with the product. # Storyline - 00:04–00:09 Gavin Chew, General Manager at Orange Line, introduces the problem of teams needing to be trained on multiple media platforms, which can be time-consuming and inefficient. - 00:09–00:14 Chew offers Supermetrics as a solution, explaining that his team works with Supermetrics to ensure they can easily get data into Looker Studio, Power BI, or Tableau. - 00:14–00:20 Chew highlights the simplified process and mentions Supermetrics' industry reputation, noting that many clients are familiar with the platform.

# Ad summary This ad uses a testimonial from Andrew Thompson, Managing Director at STRADIGI MARKETING, AUSTRALIA. Andrew Thompson's quote speaks to the value of Supermetrics, highlighting that clients prioritize results above all else and the platform's cloud capabilities are able to deliver results. # Brand positioning Supermetrics is presented as a results-oriented, cloud-based solution. The brand appears to cater to businesses seeking efficiency and tangible outcomes, positioning itself as a tool that aligns with client demands for demonstrable success. The brand emphasizes the ability to deliver what clients truly care about, positioning itself as a provider of solutions that directly impact results and value. In an industry often focused on process and data, Supermetrics cuts through the noise to deliver the bottom line that matters most to decision-makers. # Product The ad promotes Supermetrics as a cloud-based solution that delivers tangible results for its users. It is for those who recognize that clients prioritize outcomes over processes. The platform uses the cloud to provide data and results that clients value, streamlining data processes to deliver the results that clients care about. # Visual style The ad has a clean and corporate style. It uses a dark background, with lighter elements and contrasting colors to draw attention to key components such as the CTA. It features simple shapes like spheres and curved lines to give it a modern, minimalist aesthetic. The headshot of the executive adds a personal and professional touch, while the overall layout and color scheme contribute to a trustworthy impression. # Hooks Headline: “The client doesn't care what we do, the client only cares about the result. That's what the cloud allows us to do.” # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that clients are primarily concerned with outcomes and results, rather than the methods used to achieve them, which can put pressure on service providers to deliver tangible success. This is supported by the direct quote: “The client doesn't care what we do, the client only cares about the result. That's what the cloud allows us to do.” # Value propositions - The client doesn't care what we do, the client only cares about the result. That's what the cloud allows us to do. # Benefits - The client doesn't care what we do, the client only cares about the result. That's what the cloud allows us to do. # Features - Cloud # Call to action Start trial # Social proof - “The client doesn't care what we do, the client only cares about the result. That's what the cloud allows us to do.” – Andrew Thompson, Managing Director, STRADIGI MARKETING, AUSTRALIA # Point of view - Customer: The ad features a testimonial quote attributed to Andrew Thompson, followed by his title and company. This is designed to build trust by showcasing a professional's positive experience with the brand's product. # Storyline - The ad opens with a quote from Andrew Thompson, Managing Director at STRADIGI MARKETING, AUSTRALIA, setting the stage by highlighting that clients primarily care about results, not the intricate details of the process. The brand is using the customer's POV to introduce the value of the service it provides and how it meets client's needs. - A "Start trial" CTA button is displayed, prompting the audience to take action and explore the benefits of the Supermetrics platform. The brand is encouraging users to engage with their platform by starting a trial, lowering the barrier to entry to discover the value Supermetrics offers. - Finally, Andrew Thompson is shown via a headshot, reinforcing his credibility and authority as a Managing Director while further emphasizing his location to ensure relevance. The ad closes with the customer's POV to drive home the message and add credibility to the claims made.

# Ad summary This ad features a testimonial from Sean Whitmore of Snapshot Interactive, who describes Supermetrics as the engine and infrastructure of all their analytics reporting. The ad includes a call to action to book a demo. # Brand positioning Supermetrics is presented as a robust and essential tool for analytics reporting. The brand positions itself as the 'engine and infrastructure' behind analytics, suggesting reliability and comprehensive functionality. This positioning aims to appeal to users who need a dependable and powerful solution for their data reporting needs. The brand focuses on functional benefits, emphasizing its role in providing the necessary infrastructure for analytics reporting. # Product Supermetrics is described as the 'engine and infrastructure' for analytics reporting. It is designed for users who need a reliable and comprehensive solution for managing and reporting their analytics data. The product aims to address the need for a robust system that can handle all aspects of analytics reporting, suggesting it is a one-stop solution for data management and analysis. The ad highlights the product's ability to provide the necessary infrastructure for analytics reporting, making it a valuable tool for businesses and organizations. # Visual style The ad has a clean and modern visual style with a light blue background. The design incorporates simple shapes and a clear layout to highlight the testimonial and call to action. The overall aesthetic is professional and trustworthy, aiming to convey reliability and competence. # Hooks Headline: Supermetrics is the engine and infrastructure of all our analytics reporting that we have developed. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Supermetrics is the engine and infrastructure of all our analytics reporting # Benefits - Provides a robust system for managing and reporting analytics data # Features - Engine and infrastructure for analytics reporting # Call to action Book a demo # Social proof - "Supermetrics is the engine and infrastructure of all our analytics reporting that we have developed." – Sean Whitmore (SNAPSHOT INTERACTIVE) # Point of view - Customer: The testimonial from Sean Whitmore provides a customer's perspective on the value and functionality of Supermetrics. - Brand: The call to action to 'Book a demo' represents the brand's attempt to engage potential customers and promote their product. # Storyline - The ad opens with a quote from Sean Whitmore of Snapshot Interactive, who describes Supermetrics as the engine and infrastructure of all their analytics reporting. This is intended to establish credibility and highlight the value of Supermetrics from a user's perspective. - The ad includes a call to action to 'Book a demo,' encouraging viewers to explore the product further. This is intended to drive engagement and convert interest into action.

# Ad summary This ad features a testimonial from Andrew Thompson, Managing Director at STRADIGI MARKETING, AUSTRALIA, who shares his positive experience with Supermetrics. He highlights how Supermetrics has helped them make sense of data and make it meaningful for both their internal team and their clients. The ad includes a call to action to start a trial. # Brand positioning Supermetrics is presented as a solution for businesses struggling to make sense of their data. The brand positions itself as a tool that transforms raw data into meaningful insights, benefiting both the company using it and their clients. The brand aims to occupy the space of data simplification and clarity, offering a functional benefit by streamlining data analysis. The testimonial format implies that Supermetrics values customer satisfaction and real-world applicability, aligning with a professional and results-oriented tone. # Product Supermetrics is a data integration and analysis tool designed to help businesses make sense of their data. The product is for companies and marketing professionals who need to understand and utilize data effectively for their own operations and to provide value to their clients. The ad highlights the product's ability to transform data into meaningful insights, addressing the pain point of data complexity and making it easier to understand and use. The testimonial suggests that Supermetrics is worth trying because it provides clarity and actionable intelligence from raw data. # Visual style The ad has a clean and professional visual aesthetic. It uses a light color palette with a light blue-purple background and white accents. The design incorporates simple geometric shapes and lines, creating a modern and uncluttered look. The image treatment includes background removal for the man's photo, placing him in a white circle. The typography is clean and legible. The overall style is designed to be easily scannable and trustworthy, fitting for a B2B product. # Hooks Headline: “We originally started with Supermetrics to make sense of the data, to make it meaningful to us and to our clients. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of data being difficult to understand and use, as signaled by the quote "to make sense of the data." # Value propositions - Supermetrics helps businesses make sense of their data, providing meaningful insights for both internal use and client services. # Benefits - Data is understandable - Data is meaningful # Features - Make sense of the data - Make it meaningful to us and to our clients # Call to action Start trial # Social proof - "We originally started with Supermetrics to make sense of the data, to make it meaningful to us and to our clients." # Point of view - Customer: The testimonial quote at the top of the image shares a direct, firsthand experience of using Supermetrics to solve a specific problem. - Brand: The Supermetrics logo and "Start trial" button are included to promote brand recognition and encourage viewers to take action. - External source: Andrew Thompson's name, title, and company information are included to add credibility to the testimonial. # Storyline - The ad opens with a quote from Andrew Thompson, Managing Director at STRADIGI MARKETING, AUSTRALIA, stating, “We originally started with Supermetrics to make sense of the data, to make it meaningful to us and to our clients.” This is included to immediately establish the value proposition of Supermetrics through a customer's positive experience. The audience experiences this from the customer's perspective. - The ad features the Supermetrics logo and a call to action button that says, “Start trial.” This is included to reinforce brand recognition and provide a clear next step for interested viewers. The audience experiences this from the brand's perspective. - The ad includes Andrew Thompson's name, title, and company information to add credibility to the testimonial. This is included to build trust and show that the positive experience is from a real professional. The audience experiences this from an external source's perspective.

# Ad summary This ad features a testimonial from Andrew Thompson, Managing Director at STRADIGI MARKETING, AUSTRALIA, who shares that his company started using Supermetrics to make sense of data and make it meaningful to them and their clients. The ad includes a call to action to book a demo. # Brand positioning Supermetrics is presented as a solution for businesses struggling to make sense of their data. The brand aims to occupy the space of a data interpretation tool that helps businesses understand and utilize their data effectively. The brand promotes a functional approach, focusing on simplicity and clarity in data analysis, and positions itself as a tool that empowers businesses to make data-driven decisions. # Product Supermetrics is a data integration tool designed to help businesses make sense of their data and make it meaningful for both internal use and for their clients. The product is for businesses that need to analyze and understand large amounts of data. The ad addresses the pain point of data overload and the difficulty of extracting meaningful insights. The product is presented as a solution to simplify data analysis and make it more accessible and actionable. # Visual style The ad has a clean and modern visual style with a light color palette. The use of simple shapes and a clear layout contributes to a professional and trustworthy aesthetic. The image is well-lit and features a real person, which adds a personal touch. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: We originally started with Supermetrics to make sense of the data, to make it meaningful to us and to our clients. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty in making sense of data and extracting meaningful insights from it. The quote "We originally started with Supermetrics to make sense of the data, to make it meaningful to us and to our clients" signals this frustration. # Value propositions - Supermetrics helps businesses understand and utilize their data effectively. # Benefits - Make sense of the data - Make it meaningful to us and to our clients # Features - Data integration tool # Call to action Book a demo # Social proof - "We originally started with Supermetrics to make sense of the data, to make it meaningful to us and to our clients." # Point of view - Customer: The testimonial quote at the top of the image is from the customer's point of view, sharing their experience with Supermetrics. - Brand: The 'Book a demo' button is from the brand's point of view, encouraging viewers to take the next step. - External source: The name, title, and company information of the person giving the testimonial is from an external source's point of view, adding credibility to the testimonial. # Storyline - The ad opens with a quote from Andrew Thompson, Managing Director at STRADIGI MARKETING, AUSTRALIA, stating that his company started using Supermetrics to make sense of data and make it meaningful to them and their clients. This is included to provide social proof and demonstrate the value of Supermetrics from a customer's perspective. The audience is experiencing this from the customer's POV. - Following the testimonial, there is a call to action to book a demo. This is included to encourage viewers to take the next step and learn more about Supermetrics. The audience is experiencing this from the brand's POV. - The ad concludes with Andrew Thompson's name, title, and company information. This is included to add credibility to the testimonial and provide context for his experience with Supermetrics. The audience is experiencing this from an external source's POV.

# Ad summary This ad features a testimonial from Trevor Irish of Vallorath, who states that Supermetrics gives them a competitive edge by allowing them to see all engagement data on a monthly basis. The ad includes a call to action to book a demo. # Brand positioning Supermetrics is presented as a tool that provides businesses with a competitive advantage by enabling them to access and analyze engagement data. The brand positions itself as a solution for businesses seeking to gain insights into their data on a monthly basis. The brand's positioning is functional, focusing on performance and providing a competitive edge through data accessibility. # Product Supermetrics is a data integration tool that allows users to see all engagement data on a monthly basis. The product is for businesses and professionals who need to analyze engagement data to gain a competitive edge. The ad highlights the product's ability to provide a competitive edge by making engagement data accessible. The ad addresses the purchase barrier of data accessibility by showcasing how Supermetrics simplifies the process of seeing all engagement data. # Visual style The ad has a clean and modern visual style. It features a simple color palette of light blue, white, and red. The layout is clean and organized, with a clear hierarchy of information. The image treatment is minimal, with a focus on natural lighting and realistic skin tones. The typography is clean and legible. The overall style is professional and trustworthy. # Hooks Headline: Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the difficulty in accessing and analyzing engagement data, which hinders businesses from gaining a competitive edge. The quote "Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis" signals this frustration. # Value propositions - Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis. # Benefits - Gives us a competitive edge # Features - See all engagement data on a monthly basis # Call to action Book a demo # Social proof - "Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis." – Trevor Irish, VALLORATH # Point of view - Customer: The testimonial at the top of the image is from the customer's point of view, as it shares their personal experience with the product. - Brand: The "Book a demo" button is from the brand's point of view, as it is a call to action for the viewer to learn more about the product. - External source: The name and company of the person who gave the testimonial is from an external source's point of view, as it provides additional information about the customer. # Storyline - The ad begins with a quote from Trevor Irish of Vallorath, who states that "Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis." This is included to show the positive impact of Supermetrics on a real user, told from the customer's perspective. - The ad then includes a call to action to "Book a demo." This is included to encourage viewers to take the next step and learn more about Supermetrics, told from the brand's perspective. - The ad concludes with the name and company of the person who gave the testimonial, Trevor Irish of Vallorath. This is included to add credibility to the testimonial, told from an external source's perspective.

# Ad summary The image ad features a testimonial from Tom Miller, Founder of OUTTA SPATIAL, AUSTRALIA, about how Supermetrics is helping clients flip the narrative to spend 10% of their time crunching the data & 90% of the time getting insights. A button encourages viewers to start a trial. # Brand positioning Supermetrics is presented as a solution for businesses struggling with data analysis paralysis, positioning itself as an efficient solution. The brand aims to occupy the space of data insight efficiency. It promotes a value of time optimization, promising a flip in the narrative where businesses spend significantly less time crunching data and more time gaining insights. It positions itself as a tool for improving business operations. # Product Supermetrics is promoted as a tool that helps businesses redistribute their time allocation in data-related tasks. It enables users to spend just 10% of their time on data crunching while dedicating 90% to gaining actionable insights. This is achieved by simplifying and streamlining the data analysis process. The ad appeals to businesses seeking greater efficiency and better allocation of resources. # Visual style The ad has a modern and minimalist visual style. The production quality appears to be highly polished, with a clean aesthetic and professional design. The light purple color scheme, combined with the swirls and lines, gives the ad a contemporary feel. The use of a real person's headshot adds a personal touch, while the Supermetrics logo reinforces brand recognition. The overall style is clean, professional, and visually appealing. # Hooks Headline: With Supermetrics we're helping clients flip the narrative to spend 10% of their time crunching the data & 90% of the time getting insights. # Funnel stage Middle of funnel (Consideration) # Pain points Spending too much time crunching data and not enough time getting insights. The ad highlights the problem of businesses being bogged down by data crunching, which prevents them from gaining meaningful insights. # Value propositions - Helping clients flip the narrative to spend 10% of their time crunching the data & 90% of the time getting insights. # Benefits - Flip the narrative - Helping clients # Features - Spend 10% of their time crunching the data - 90% of the time getting insights # Call to action Start trial # Social proof - Tom Miller, Founder OUTTA SPATIAL, AUSTRALIA # Point of view - Brand: Top of the image. The brand states what Supermetrics is helping clients do. - Customer: Bottom of the image. The customer testimonial serves as social proof for Supermetrics. - Brand: Bottom of the image, as indicated by the 'Start trial' button. Supermetrics provides a clear call to action. # Storyline - From Supermetrics' perspective, the ad starts with the brand stating that they are helping clients flip the narrative. The message conveys the intention to highlight the positive impact that Supermetrics has on its clients' time allocation, emphasizing the brand's value proposition. - From the perspective of Tom Miller, Founder of OUTTA SPATIAL, AUSTRALIA, the ad shares a testimonial about the benefit of using Supermetrics. The intention is to establish credibility and social proof by showcasing a real user's positive experience with the product. - From Supermetrics perspective, the ad ends with a call to action, inviting users to start a trial. The intention is to encourage potential customers to take the next step and experience the benefits of Supermetrics firsthand.

# Ad summary This ad features a quote from Kyle Mercado, a platform executive at KAIMERA, who states that every platform integrates with Supermetrics. A 'Book a demo' CTA is included. # Brand positioning Supermetrics is presented as a versatile platform that seamlessly integrates with various other platforms, suggesting its adaptability and comprehensive compatibility. The brand aims to position itself as an essential tool for businesses seeking streamlined data integration. Its value lies in simplifying data management and connectivity, making it an indispensable resource for users looking to avoid integration issues. The brand's positioning is functional, focusing on its practical utility and time-saving benefits. # Product The product being advertised is Supermetrics, a platform that integrates with other platforms. The ad targets users who require seamless data integration across multiple platforms, as suggested by the quote, "There hasn't been a single platform that doesn't integrate with Supermetrics." The ad is promoting the idea that Supermetrics offers broad compatibility. This product helps address the common problem of integration challenges when using multiple platforms, making it a worthwhile solution for streamlining data management and connectivity. # Visual style The ad features a clean and modern design with a testimonial layout. It uses a dark blue background, lime green CTA button, and a headshot of an executive. The composition is minimalistic, with graphic elements like the orb and curved line adding subtle visual interest. The overall look is polished and professional, likely studio-shot and designed to convey trust and credibility. # Hooks Headline: There hasn't been a single platform that doesn't integrate with Supermetrics # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of platform integration issues, where users struggle to connect different software or tools, disrupting workflows and causing inefficiencies. The ad addresses this by stating, "There hasn't been a single platform that doesn't integrate with Supermetrics." # Value propositions - Guaranteed integration with every platform # Benefits - Broad Compatibility # Features - Integrates with every platform # Call to action Book a demo # Social proof - "There hasn't been a single platform that doesn't integrate with Supermetrics" - Kyle Mercado (Platform Executive, KAIMERA) # Point of view - External source: The quote at the top is presented as a testimonial to position the brand in a positive light. # Storyline - The ad begins with a customer quote enclosed in quotation marks that states, "There hasn't been a single platform that doesn't integrate with Supermetrics." This is included to immediately establish the product's value and wide-ranging compatibility, told from a customer's perspective. - Following the quote, a 'Book a demo' call-to-action button is displayed. This aims to prompt the audience to engage further with the product and learn more about how it can benefit them, told from the brand's perspective. - Finally, the ad concludes with the name and title of the person quoted, Kyle Mercado, Platform Executive at KAIMERA. This is included to build trust and credibility by identifying the source of the positive testimonial, from an external source perspective.

# Ad summary This is a testimonial ad that shows a quote from a customer, Kate Gamble, Chief Customer Officer at Omnicom Media Group, about how Supermetrics helps them gather and use data. The ad uses the quote as a headline, and a button encourages users to start a trial. # Brand positioning Supermetrics positions itself as a solution for businesses needing to consolidate, analyze, and utilize large datasets efficiently. The brand aims to occupy the space of simplifying data management and analysis, catering to businesses that require easy access to comprehensive data insights. With a focus on functional benefits, the brand offers a practical solution without delving into emotional appeals. Supermetrics likely targets data-driven organizations, contrasting with competitors that might offer more complex or less user-friendly data solutions. # Product Supermetrics is presented as a tool that enables businesses to bring together, analyze, and work with large amounts of data in a simple, accessible manner. This suggests it's a data integration and analytics platform aimed at professionals who need to extract insights from various sources. The primary selling point, as highlighted by the customer quote, is its ease of use and ability to streamline data processes. The testimonial addresses the purchase barrier related to the complexity of data management, offering a solution that simplifies these tasks, making the product worth trying or buying for its practicality and efficiency. # Visual style The ad uses a clean, professional visual style with a minimalist background. The image features a testimonial quote against a dark blue backdrop with light design elements, creating a tech-forward but approachable feel. The photograph is well-lit and professionally shot. The layout is simple and balanced, prioritizing readability and easy comprehension. The overall aesthetic is designed to convey trust and competence, in line with a brand targeting business users. # Hooks Headline: “Our business needed to bring together a whole bunch of data, look at it, and work with it in a very easy way. That's what Supermetrics has given us.” # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty in consolidating, analyzing, and utilizing large datasets efficiently. This is highlighted in the quote: “Our business needed to bring together a whole bunch of data, look at it, and work with it in a very easy way." # Value propositions - Ability to bring data together, look at it, and work with it in a very easy way # Benefits - Supermetrics has given us the ability to work with data easily. # Features - Bring together a whole bunch of data - Look at it - Work with it in a very easy way # Call to action Start trial # Social proof - “Our business needed to bring together a whole bunch of data, look at it, and work with it in a very easy way. That's what Supermetrics has given us.” - Kate Gamble, Chief Customer Officer, OMNICOM MEDIA GROUP (OMG) DIGITAL # Point of view - Customer: The testimonial quote at the top of the image expresses a pain point and resolution from the perspective of a client who has used Supermetrics. - Brand: The logo, company name, and "Start trial" button at the bottom represent the brand's direct communication, providing a way for viewers to engage and learn more. # Storyline - The ad starts with a testimonial from Kate Gamble, Chief Customer Officer at Omnicom Media Group, stating that Supermetrics has enabled their business to bring together a whole bunch of data, look at it, and work with it in a very easy way. This aims to provide a relatable problem and solution from a customer's perspective to establish credibility and relevance. The story is told from the customer's point of view. - Below the testimonial, a button encourages the audience to "Start trial." This CTA serves as the next logical step for potential customers interested in the product. The call to action is from the brand's perspective, directing the audience to take immediate action and engage with their services. - The name and title of the person are shared to showcase who the testimonial is coming from. This information is shared by the brand to add additional credibility to the testimonial and is from the brand's perspective.

# Ad summary This ad features a testimonial from Brendon Roy, a Paid Media Team Lead at G SQUARED, AUSTRALIA, who shares his experience of using Supermetrics to simplify their lives by automating manual reporting. The ad includes a headshot of Brendon, the Supermetrics logo, and a call to action to start a trial. # Brand positioning Supermetrics is presented as a solution for simplifying data management and reporting processes. The brand aims to occupy the space of an efficient and user-friendly tool that saves time and resources for marketing professionals. The brand aligns with values of efficiency, automation, and data-driven decision-making. Supermetrics pushes against the traditional, time-consuming manual reporting methods, offering a modern, automated alternative. The brand positioning is functional, focusing on performance and simplicity. # Product Supermetrics is a tool designed to simplify data management and reporting. It is for marketing professionals and teams who want to automate their reporting processes and save time. The ad highlights that Supermetrics makes lives easier by eliminating the need for manual reporting. The product's USP is its ability to automate data collection and reporting, addressing the pain point of time-consuming manual processes. The ad encourages viewers to try Supermetrics by offering a trial, suggesting that it is a worthwhile investment for improving efficiency and productivity. # Visual style The ad has a clean and professional visual aesthetic with a focus on simplicity and clarity. The production quality is highly polished, with a modern design and a minimalist color palette. The image treatment includes background removal and subtle lighting effects. The typography is clean and legible, and the overall style is platform-native, designed to blend seamlessly into a social media feed. The visual style enhances scannability and stop power by using a clear layout and a prominent testimonial. # Hooks Headline: I started using Supermetrics as a tool to make our lives easier rather than relying on manual reporting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the time-consuming and inefficient nature of manual reporting. The quote "I started using Supermetrics as a tool to make our lives easier rather than relying on manual reporting" directly addresses this pain point. # Value propositions - Simplifies data management and reporting processes - Saves time and resources for marketing professionals # Benefits - Makes lives easier - Reduces reliance on manual reporting # Features - Tool to make our lives easier - Rather than relying on manual reporting # Call to action Start trial # Social proof - "I started using Supermetrics as a tool to make our lives easier rather than relying on manual reporting." – Brendon Roy (Paid Media Team Lead, G SQUARED, AUSTRALIA) # Point of view - Customer: The testimonial quote at the top of the image is from the customer's point of view, sharing their personal experience with Supermetrics. - External source: The inclusion of Brendon Roy's headshot, title, and company provides an external source perspective, adding credibility to the testimonial. - Brand: The "Start trial" button at the bottom of the image is from the brand's point of view, prompting viewers to take action. # Storyline - The ad opens with a quote from Brendon Roy, a Paid Media Team Lead, who shares that he started using Supermetrics to make their lives easier by automating manual reporting. This is included to provide a real-world testimonial from a professional in the field, building credibility and trust. The audience experiences this from the customer's perspective. - The ad includes a headshot of Brendon Roy along with his title and company, further establishing his credibility and expertise. This is included to reinforce the testimonial and provide context for his experience. The audience experiences this from an external source. - The ad features a "Start trial" button, prompting viewers to take action and try Supermetrics for themselves. This is included to drive conversions and encourage immediate engagement with the product. The audience experiences this from the brand's perspective.

# Ad summary This ad uses a testimonial from a platform executive at KAIMERA to build credibility for Supermetrics, emphasizing its seamless integration capabilities. # Brand positioning Supermetrics aims to occupy the space of a reliable and highly integrable data solution in the marketing analytics category. The brand emphasizes ease of use and broad compatibility with various platforms, making it a go-to solution for marketing professionals who need to consolidate data from multiple sources. The brand’s positioning is functional, focusing on simplicity and performance, and it appears to align with the category norm of needing all-in-one data solutions. # Product Supermetrics is presented as a versatile data integration tool that connects various marketing platforms. The ad highlights its ability to integrate with virtually any platform, removing the hassle of dealing with disparate data sources. This product is suitable for platform executives and data professionals who need a reliable solution to consolidate marketing data, simplifying their workflows and analysis. The ad addresses the common purchase barrier of integration challenges. # Visual style The ad has a clean, modern aesthetic with a testimonial quote and a real-life person. The production quality appears highly polished, with a simple color palette and minimalist design. The use of geometric shapes and clear typography create a scannable and professional look. # Hooks Headline: “There hasn't been a single platform that doesn't integrate with Supermetrics” # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty of integrating various marketing platforms. # Value propositions - Supermetrics integrates with every platform to save you time # Benefits - Integration with single platform # Features - Integrates with Supermetrics # Call to action Start trial # Social proof - “There hasn't been a single platform that doesn't integrate with Supermetrics” – Kyle Mercado, Platform Executive at KAIMERA # Point of view - External source: The testimonial quote from Kyle Mercado positions the product as highly integrable, adding credibility through an experienced user's perspective. - Brand: The “Start trial” call to action is a prompt for the viewer to take the next step. # Storyline - The ad opens with a testimonial quote emphasizing that 'There hasn't been a single platform that doesn't integrate with Supermetrics.' This builds immediate credibility and shows the broad compatibility of the product from the customer's perspective. - A "Start trial" call to action is featured below the quote. This tells the audience what they can do after hearing the value proposition from the brand's perspective. - The ad then introduces Kyle Mercado, identified as a Platform Executive at KAIMERA, giving the customer more reason to believe the platform is valuable from an external source's perspective.

# Ad summary The ad highlights the benefits of using Supermetrics to save time by avoiding manual data exporting and copying between spreadsheets. It features a testimonial from Brendon Roy, a Paid Media Team Lead at G Squared, emphasizing how Supermetrics allows him to focus on insights rather than data management. # Brand positioning Supermetrics is presented as a time-saving solution for data management. The brand is positioning itself as an efficient tool that allows users to focus on analyzing insights rather than spending time on exporting and copying data between spreadsheets. It aims to occupy the space of being a functional and performance-oriented platform. The visuals are clean and modern, reinforcing a professional and efficient image. # Product Supermetrics is a data integration tool designed to streamline data management processes. It helps users save time by eliminating the need to manually export and copy data between spreadsheets. The product is intended for professionals, such as Brendon Roy, who works as a Paid Media Team Lead. The primary USP is its ability to provide more time to focus on insights rather than data management. The ad addresses the pain point of time-consuming data handling, promoting Supermetrics as a solution to this issue. # Visual style The ad has a clean, corporate aesthetic with a focus on simplicity and readability. The color scheme is dominated by dark blues and purples, providing a professional and modern feel. The layout is minimal, with a testimonial and portrait arranged to maximize space and readability. The production quality is polished, indicating a professionally designed image intended for in-feed use. # Hooks Headline: Supermetrics gives us more time back to actually look at the insights rather than exporting and copying between spreadsheets. # Funnel stage Middle of funnel (Consideration) # Pain points The most central problem is the time-consuming nature of exporting and copying data between spreadsheets, which diverts attention from analyzing insights. The quote highlights this frustration: 'Supermetrics gives us more time back to actually look at the insights rather than exporting and copying between spreadsheets.' # Value propositions - Supermetrics provides more time back to look at insights by automating the exporting and copying of data between spreadsheets. # Benefits - Time savings - Focus on insights rather than exporting and copying between spreadsheets # Features - Gives us more time back to actually look at the insights # Call to action Start trial # Social proof - "Supermetrics gives us more time back to actually look at the insights rather than exporting and copying between spreadsheets." # Point of view - Customer: The testimonial quote at the top of the ad is told from the customer's point of view as it features Brendon Roy's positive experience with the product. - Brand: The Supermetrics logo is displayed in the top right to reinforce the brand's association with the testimonial. # Storyline - The ad opens with a testimonial quote in quotation marks from Brendon Roy that focuses on Supermetrics giving the end user time to focus on insights rather than exporting and copying between spreadsheets. This intends to convey an immediate value proposition by someone who uses the product. - Below the quote is a 'Start trial' call to action button that encourages viewers to try the product immediately. This is intended to facilitate immediate engagement. - On the lower left side, there's a white orb shape followed by a headshot on the right side of Brendon Roy to show the viewer what the Supermetrics user looks like. This intends to add credibility to the testimonial.

# Ad summary This ad features a testimonial from Tom Miller, Founder of OUTTA SPATIAL, AUSTRALIA, who states that marketers are looking for more agile ways to gain insights from the analytics, and spend less time crunching the numbers. The ad encourages viewers to book a demo. # Brand positioning Supermetrics is presented as a solution for marketers seeking more efficient ways to gain insights from analytics. The brand positions itself as a provider of agile solutions that reduce the time spent on manual data processing, or "crunching the numbers." This suggests a focus on efficiency and empowering marketers to make quicker, more informed decisions. The brand aligns with a functional positioning, emphasizing performance and simplicity in data analytics. # Product Supermetrics is presented as a solution that provides marketers with more agile ways to gain insights from analytics, reducing the time spent on manual data processing. The product is for marketers who are looking to streamline their analytics processes and make quicker, more informed decisions. The ad addresses the pain point of spending too much time "crunching the numbers" and positions Supermetrics as a solution to this problem. The ad encourages viewers to "Book a demo." # Visual style The ad has a clean and modern visual style with a white background and light purple accents. The use of a testimonial and a headshot adds credibility to the ad. The overall design is simple and easy to understand, making it scannable in a social media feed. # Hooks Headline: Marketers are looking for more agile ways to gain insights from the analytics, and spend less time crunching the numbers. # Funnel stage Middle of funnel (Consideration) # Pain points Marketers spend too much time crunching numbers and not enough time gaining insights from analytics. # Value propositions - More agile ways to gain insights from the analytics, and spend less time crunching the numbers. # Benefits - spend less time crunching the numbers # Features - agile ways to gain insights from the analytics # Call to action Book a demo # Social proof - "Marketers are looking for more agile ways to gain insights from the analytics, and spend less time crunching the numbers." # Point of view - Customer: The quote from Tom Miller, Founder of OUTTA SPATIAL, AUSTRALIA, provides a customer's perspective on the challenges faced by marketers and the need for more agile analytics solutions. - Brand: The call to action to "Book a demo" represents the brand's perspective, encouraging viewers to engage with Supermetrics and learn more about their product. # Storyline - The ad begins with a quote attributed to Tom Miller, Founder of OUTTA SPATIAL, AUSTRALIA, stating that marketers are looking for more agile ways to gain insights from the analytics, and spend less time crunching the numbers. This is included to highlight a common pain point among marketers and to introduce the value proposition of Supermetrics from the perspective of a customer. - The ad then includes a call to action to "Book a demo." This is included to encourage viewers to take the next step and learn more about how Supermetrics can help them. - The ad concludes with a headshot of Tom Miller, along with his name, title, and company. This is included to add credibility to the testimonial and to provide context for the quote.

# Ad summary This ad features a testimonial from the founder of OUTTA SPATIAL, AUSTRALIA, who states that marketers are looking for more agile ways to gain insights from analytics and spend less time crunching numbers. The ad encourages viewers to start a trial with Supermetrics. # Brand positioning Supermetrics is presented as a solution for marketers seeking more efficient ways to extract insights from analytics. The brand positions itself as a tool that reduces the time spent on manual data processing, allowing marketers to focus on more strategic activities. The brand aims to occupy the space of a time-saving, agile solution in the analytics market, appealing to marketers who value efficiency and actionable insights. The brand's positioning is functional, focusing on performance and simplicity. # Product Supermetrics is a tool designed to help marketers gain insights from analytics more efficiently. It addresses the need for agile data analysis, enabling users to spend less time manually crunching numbers. The product is for marketers who want to streamline their analytics processes and focus on strategic decision-making. The ad highlights the product's ability to provide quick and actionable insights, positioning it as a valuable asset for data-driven marketing strategies. The ad encourages viewers to start a trial, suggesting an easy way to experience the product's benefits firsthand. # Visual style The ad has a clean and modern visual style with a light purple background. The design incorporates simple shapes and a clear layout. The use of a testimonial and a professional headshot adds credibility. The overall aesthetic is professional and trustworthy. # Hooks Headline: Marketers are looking for more agile ways to gain insights from the analytics, and spend less time crunching the numbers. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of marketers spending too much time manually crunching numbers instead of focusing on strategic analysis. # Value propositions - More agile ways to gain insights from the analytics, and spend less time crunching the numbers. # Benefits - spend less time crunching the numbers # Features - agile ways to gain insights from the analytics # Call to action Start trial # Social proof - "Marketers are looking for more agile ways to gain insights from the analytics, and spend less time crunching the numbers." # Point of view - Customer: The quote from Tom Miller, Founder of OUTTA SPATIAL, AUSTRALIA, represents the customer's point of view, as it reflects his experience and endorsement of the product. # Storyline - The ad opens with a quote stating that marketers are looking for more agile ways to gain insights from analytics and spend less time crunching numbers. This is intended to capture the attention of marketers who are facing challenges with data analysis, and the brand is telling this part of the story. - The ad then features Tom Miller, Founder of OUTTA SPATIAL, AUSTRALIA, who is endorsing the product. This is included to build trust and credibility by showing that other professionals have found value in the product, and the brand is telling this part of the story. - The ad concludes with a call to action to start a trial. This is intended to prompt viewers to take the next step and try the product for themselves, and the brand is telling this part of the story.

# Ad summary A testimonial ad from Grace De Cruz, Data and Analytics Lead at Orange Line, on how Supermetrics helped her team automate data source and ingestion, cutting down report creation time from 70 minutes to 10 or 20 minutes. # Brand positioning Supermetrics is presented as a tool that simplifies and automates data collection and reporting for businesses. The brand's positioning is functional, focusing on performance and simplicity. The brand occupies a space in the consumer's mind as an efficient way to deal with large amounts of information by promoting values of automation and time savings. Supermetrics pushes against the norm of manual data handling by automating the data source and ingestion. # Product Supermetrics is a data integration tool that helps businesses automate data collection and reporting from various sources into one platform. The product is geared toward data and analytics professionals. It allows users to encompass all of their reports into one, automating all the data source and data ingestion that goes into the reports. The primary benefits seem to be saving time and streamlining the reporting process, as creating one of those reports goes from 70 minutes to 10 or 20 minutes. # Visual style The ad has a polished commercial aesthetic. The cuts are smooth, with a consistent pacing that relies on natural light. The aesthetic is functional, prioritizing clarity and information delivery. # Hooks Spoken: 00:04–00:18 Grace De Cruz: Once we onboarded Supermetrics, the first thing that I tried to do was to take all of those reports, encompass them into one, but more importantly, automate all of the data source and data ingestion that was going into the reports in the initial instance. Text overlay: 00:04–00:18 Once we onboarded Supermetrics, (bottom left) / 00:05–00:07 Grace De Cruz (lower third) / 00:07–00:09 Data and Analytics Lead (lower third) / 00:09–00:11 Orange Line (lower third) Visual: 00:04–00:18 A medium shot shows Grace De Cruz, a fair-skinned woman with long curly dark brown hair wearing a black and white pinstripe top. She looks up and slightly to the right as she speaks, gesturing with her hands. The background is a blurry mix of tan and silver interior wall panels and trim. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that manually creating data reports is time-consuming: "the amount of time for me to create one of those reports from, I think it was like 70 minutes" # Value propositions - Automating data source and ingestion saves time # Benefits - Take all of those reports, encompass them into one # Features - Automate data source - Automate data ingestion # Call to action None used. # Social proof - "Once we onboarded Supermetrics, the first thing that I tried to do was to take all of those reports, encompass them into one, but more importantly, automate all of the data source and data ingestion that was going into the reports in the initial instance. Once that was done, it took the amount of time for me to create one of those reports from, I think it was like 70 minutes to I think around like 10, 20 minutes." – Grace De Cruz (Data and Analytics Lead at Orange Line) # Point of view - Customer 100% – The ad is delivered entirely by a customer who uses “I” statements and describes their own experience with the product. # Storyline - 00:04–00:18 Grace De Cruz, Data and Analytics Lead at Orange Line, introduces herself and states that since onboarding Supermetrics, the first thing she tried to do was to take all of those reports, encompass them into one, and automate all of the data source and data ingestion that was going into the reports in the initial instance. This is told from the customer perspective, as they are describing their own experience with the product. The tone is informative. - 00:20–00:29 Grace continues by saying once that was done, it took the amount of time for her to create one of those reports from, I think it was like 70 minutes to I think around like 10, 20 minutes. This is from the customer perspective, who is providing a concrete example of how they benefited from the product, and the tone is matter-of-fact.

# Ad summary The ad features a testimonial from Tom Miller, the founder of OUTTA SPATIAL, AUSTRALIA, who discusses how Supermetrics helps clients shift their focus from data crunching to gaining insights. # Brand positioning Supermetrics is presented as a solution to help businesses improve their data analysis efficiency. The brand focuses on enabling clients to shift their time allocation from data crunching (10%) to insight generation (90%). This functional positioning highlights efficiency and actionable intelligence, suggesting that Supermetrics caters to data-driven businesses looking to optimize their data processes and focus on strategic insights rather than manual data processing. # Product Supermetrics is a tool that helps clients reallocate their time spent on data analysis, enabling them to spend 10% of their time crunching data and 90% of their time getting insights. This tool is designed for businesses looking to optimize their data processes and focus on strategic insights. It addresses the common pain point of spending excessive time on manual data processing by facilitating more efficient data analysis and insight generation, encouraging potential customers to book a demo. # Visual style The ad has a clean and modern design with a light purple background and white and blue accents. The use of a testimonial quote in a quotation bubble and a professional headshot lends credibility. The design feels native to a professional platform with a clean and corporate aesthetic, aiming for easy scannability. # Hooks Headline: With Supermetrics we're helping clients flip the narrative to spend 10% of their time crunching the data & 90% of the time getting insights. # Funnel stage Middle of funnel (Consideration) # Pain points Spending too much time crunching data instead of gaining insights, as clearly implied by the 10%/90% split mentioned in the testimonial. # Value propositions - Clients can spend 90% of their time getting insights, shifting focus away from crunching data with the help of Supermetrics. # Benefits - Improved time allocation - More time for insight generation # Features - Helps clients flip the narrative to spend 10% of their time crunching the data & 90% of the time getting insights # Call to action Book a demo # Social proof - "With Supermetrics we're helping clients flip the narrative to spend 10% of their time crunching the data & 90% of the time getting insights." # Point of view - Customer, the testimonial at the top, shows direct user experience with the product. - Brand, the 'Book a demo' button, directly prompts action to engage with the brand. - External source, the name and title of the testimonial giver, is providing credibility for the product. # Storyline - The ad starts with a testimonial quote emphasizing the benefit of using Supermetrics to flip the narrative, spending less time on data crunching and more time on insights. This is told from the perspective of a Supermetrics client to showcase the real-world impact of the software on businesses and establish the core value proposition early on. - The testimonial is followed by a clear call-to-action to “Book a demo.” This is from the brand's perspective, designed to convert interest generated by the testimonial into tangible action. - The ad concludes with the name, title, and location of the person providing the testimonial. This is told from an external source's perspective, adding credibility and establishing trust by showing that real professionals are using and endorsing the product.

# Ad summary This ad features a testimonial from a customer named Trevor Irish from Vallorath, who states that Supermetrics gives them a competitive edge by allowing them to see all engagement data on a monthly basis. The ad includes a headshot of Trevor and a call to action to start a trial. # Brand positioning Supermetrics is presented as a tool that provides businesses with a competitive advantage by enabling them to access and analyze engagement data. The brand positions itself as a solution for businesses seeking to gain a deeper understanding of their data on a monthly basis. The brand aims to occupy the space of a data analytics provider that empowers businesses to make informed decisions and stay ahead of the competition. The brand's positioning is functional, focusing on performance and providing a competitive edge through data accessibility. # Product Supermetrics is a data integration and analytics tool that allows users to access and analyze engagement data on a monthly basis. The product is designed for businesses and individuals who need to monitor and understand their engagement metrics to gain a competitive edge. The ad highlights the product's ability to provide a comprehensive view of engagement data, enabling users to make informed decisions and improve their performance. The ad addresses the purchase barrier of uncertainty by offering a trial, allowing potential customers to experience the product's benefits firsthand. # Visual style The ad has a clean and modern visual aesthetic with a light purple and white color scheme. The use of curved lines and a simple layout creates a sense of sophistication and professionalism. The headshot of the customer adds a personal touch and builds trust. The overall style is consistent with a tech or SaaS brand. # Hooks Headline: “Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis.” # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle to gain a comprehensive view of their engagement data, hindering their ability to make informed decisions and stay ahead of the competition. The quote "Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis" suggests that the product solves this problem by providing a complete and accessible view of engagement metrics. # Value propositions - Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis. # Benefits - Gives us a competitive edge # Features - See all engagement data on a monthly basis # Call to action Start trial # Social proof - “Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis.” – Trevor Irish # Point of view - Customer: The testimonial quote from Trevor Irish provides a customer's perspective on the benefits of using Supermetrics. - Brand: The "Start trial" call to action button represents the brand's perspective, encouraging viewers to try the product. # Storyline - The ad opens with a testimonial quote from Trevor Irish of Vallorath, who states that "Supermetrics gives us a competitive edge by allowing us to see all engagement data on a monthly basis." This is included to provide social proof and demonstrate the value of Supermetrics from a customer's perspective. The audience is experiencing this from the customer's POV. - The ad features a headshot of Trevor Irish, further reinforcing the testimonial and adding a personal touch. This is included to build trust and credibility by showing a real person who has benefited from using Supermetrics. The audience is experiencing this from the customer's POV. - The ad includes a call to action button that says "Start trial." This is included to encourage viewers to take the next step and try Supermetrics for themselves. The audience is experiencing this from the brand's POV.

# Ad summary This ad features a testimonial from Kate Gamble, Chief Customer Officer at OMNICOM MEDIA GROUP (OMG) DIGITAL, who shares her experience of needing Supermetrics to automate a significant portion of their work. The ad includes a call to action to book a demo. # Brand positioning Supermetrics is presented as a solution for automating marketing data processes. The brand aims to occupy the space of a reliable and efficient tool for businesses looking to streamline their data management. The brand aligns with values of efficiency, automation, and data-driven decision-making. The brand positioning is functional, focusing on performance and simplicity by automating marketing data processes. # Product Supermetrics is a data automation tool designed to help businesses streamline their marketing data processes. The product is for companies and professionals who need to automate data collection and reporting. The ad highlights the product's ability to automate a "whole bunch of the work," suggesting it saves time and resources. The product addresses the pain point of manual data handling, positioning itself as a solution to automate these tasks. The ad encourages viewers to try Supermetrics by booking a demo. # Visual style The ad has a clean and professional visual style. The production quality is high, with a well-lit and composed shot of the woman. The visual motifs include a clean layout, simple shapes, and a limited color palette. The image treatment includes background removal and color grading to create a cohesive look. The typography is clean and legible. The style is designed to be scannable and trustworthy in feed. # Hooks Headline: We started needing Supermetrics when we were looking at ways to automate a whole bunch of the work. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need to manually handle a "whole bunch of the work," which is time-consuming and inefficient. The quote "We started needing Supermetrics when we were looking at ways to automate a whole bunch of the work" signals this frustration. # Value propositions - Automate a whole bunch of the work: Implies saving time and resources by automating data processes. # Benefits - Automate work # Features - Automate a whole bunch of the work # Call to action Book a demo # Social proof - "We started needing Supermetrics when we were looking at ways to automate a whole bunch of the work." – Kate Gamble, Chief Customer Officer, OMNICOM MEDIA GROUP (OMG) DIGITAL # Point of view - Customer: The testimonial quote at the top of the image provides a firsthand account of needing Supermetrics. - Brand: The Supermetrics logo and "Book a demo" button at the top and bottom left of the image, respectively, represent the brand's presence and call to action. - External source: Kate Gamble's name, title, and company provide an external endorsement of Supermetrics. # Storyline - The ad opens with a quote from Kate Gamble, Chief Customer Officer at OMNICOM MEDIA GROUP (OMG) DIGITAL, stating, "We started needing Supermetrics when we were looking at ways to automate a whole bunch of the work." This is included to immediately establish the product's value proposition through a real user's experience. The audience experiences this from the customer's perspective. - The ad features the Supermetrics logo and a call to action button to "Book a demo." This is included to reinforce the brand identity and provide a clear next step for interested viewers. The audience experiences this from the brand's perspective. - The ad includes Kate Gamble's name, title, and company to add credibility to the testimonial. This is included to build trust and show that the product is used by professionals in the industry. The audience experiences this from an external source's perspective.

# Ad summary This ad features a testimonial from a managing director at a marketing agency who uses Supermetrics. He says his clients only care about the results. The CTA is to book a demo. # Brand positioning Supermetrics is presented as a cloud-based tool or platform designed to deliver results that matter to clients. The brand positions itself as a provider of solutions focused on outcomes rather than the complexities of the process, aligning with the values of efficiency and client satisfaction. The overall tone is professional, reflecting a focus on business outcomes and tangible results. # Product The product is presented as a cloud solution that empowers businesses to achieve tangible results for their clients. The key message is that clients are primarily concerned with outcomes, and Supermetrics facilitates the delivery of these results. It is implied that the product simplifies complex processes or provides streamlined access to data, insights, or functionalities that drive business success. The ad aims to overcome the barrier of skepticism or indifference by highlighting the product's ability to deliver measurable outcomes, aligning with the practical needs of businesses seeking effective solutions. # Visual style The ad has a clean and professional visual style, with a clear focus on conveying information efficiently. It is of high production quality. The layout uses a simple design with the logo and copy on one side, and a man's face on the other side. The image treatment uses a cool color palette and clean typography. The ad is designed to be easily scannable and to quickly convey the key message about the importance of results. # Hooks Headline: The client doesn't care what we do, the client only cares about the result. That's what the cloud allows us to do. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that clients don't care about the behind-the-scenes processes of how results are achieved, as conveyed in the line "The client doesn't care what we do." # Value propositions - Cloud allows you to deliver what the client cares about. # Benefits - The client only cares about the result. - That's what the cloud allows us to do. # Features - Cloud # Call to action Book a demo # Social proof - "The client doesn't care what we do, the client only cares about the result. That's what the cloud allows us to do." - Andrew Thompson, Managing Director, STRADIGI MARKETING, AUSTRALIA # Point of view - Customer: The quotation from Andrew Thompson, Managing Director at STRADIGI MARKETING, AUSTRALIA highlights the importance of results and client satisfaction. # Storyline - The ad starts by presenting a quote, framed by quotation marks, that emphasizes the importance of results to clients. The brand is telling the audience that its offering helps you deliver what the client cares about most. - The brand displays the Supermetrics logo to establish credibility and associate the testimonial with its brand. The brand is showcasing its logo to reinforce brand recognition and trustworthiness in the space. - A managing director of STRADIGI MARKETING, AUSTRALIA is giving a testimonial about Supermetrics. He is telling the audience his name, title, and company, providing his stamp of approval. - A button labeled "Book a demo" is included as a direct call to action. The brand is asking the audience to take the next step and learn more about the product through a demo.