How Starface Advertises on Meta

# Ad summary This ad promotes Starface hydrocolloid pimple patches featuring a presenter in her kitchen talking about acne, opening the product packaging, and applying the patches. # Brand positioning Starface is presented as a friendly and accessible skincare brand, specifically positioned for those who struggle with acne. The brand aligns with a playful and approachable tone, featuring packaging with smiley faces and star-shaped pimple patches. It combats the norm of feeling ashamed about acne by making acne treatment fun and visible with its star-shaped patches. The brand focuses on emotional and functional benefits, promoting confidence and providing effective pimple care. # Product Starface is a brand of hydrocolloid pimple patches designed to treat acne. The patches come in a yellow smiley face container with four star-shaped patches inside. They are now available in a new and improved formula that is two times stickier, stronger, and more absorbent than the previous formula. The patches feature perforated edges for easy peeling. The hydrocolloid material is clinically proven to absorb fluid and reduce the appearance of inflammation, shrinking blemishes. They are worn for 6+ hours. # Visual style The ad has a polished UGC feel with bright, natural lighting and clear shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The use of inset videos creates a hybrid presentation, combining a direct address with product demos and application examples. # Hooks Spoken: Female 1: Let's talk about acne, okay? Text overlay: Pimples + Hydrocolloid Chat Visual: 00:00–00:01: The presenter stands in a kitchen and speaks to the camera. She is a fair-skinned woman with long brown hair, wearing a green long-sleeve shirt and blue jeans. She holds a small microphone near her mouth. In the lower left corner of the screen, a smaller video inset shows the presenter, looking directly at the camera, holding the yellow square Starface container with a smiley face on it. The foreground is well-lit, and the background features light wood cabinets and stainless steel appliances. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of constantly touching pimples, which can worsen acne and impede healing. It also addresses the frustration of hydrocolloid patches falling off. # Value propositions - Two times stickier, stronger, and more absorbent formula ensures the patches stay in place and effectively treat blemishes. - Perforated edges offer ease of use, making the patches simple to peel and apply. - Clinically proven hydrocolloid helps reduce inflammation and shrink blemishes, promoting clearer skin. # Benefits - Easy to peel - Helps stop touching pimples - Clinically proven to absorb fluid - Reduce the appearance of inflammation - Shrink those spots # Features - New and improved formula - Two times stickier - Stronger - More absorbent - Perforated edges # Call to action Try these. # Social proof - "I know about acne. We have been intimate for over 20 years." – Female 1 (Customer) # Point of view - Brand 100% – The entire ad is told from the brand's point of view, with the presenter speaking directly about the product's features and benefits. # Storyline - 00:00–00:01 The video begins with the presenter in her kitchen, addressing the camera and opening a yellow container of Starface hydrocolloid patches to show the star-shaped patches inside. - 00:01–00:04 She introduces the topic as acne, positioning herself as someone who understands it intimately, having dealt with it for over 20 years. This establishes her credibility and creates a relatable connection with the audience. - 00:04–00:09 The presenter then introduces hydrocolloid patches as a solution she has always used to avoid touching her pimples, holding up various Starface hydrocolloid patch products. - 00:09–00:14 She acknowledges that older hydrocolloid patches don't always stay on, and she mentions that she used Starface patches on a whitehead that she got the day before. - 00:14–00:24 The presenter highlights the new and improved formula of Starface patches, emphasizing that they are two times stickier, stronger, and more absorbent. She shows the perforated edges of the packaging, and that they are easy to peel off. - 00:24–00:26 She states that you should take off the patch and wear it for 6+ hours. - 00:26–00:43 Next, she states the benefits of wearing the patches, including preventing one from touching a pimple and that hydrocolloid material will reduce the appearance of inflammation. - 00:43–00:47 The video closes with a call to action, encouraging viewers to try the patches, especially if they struggle with touching their pimples or have issues with patches falling off.

# Ad summary This ad showcases Starface's hydro-star and salicylic acid patches, emphasizing their cute design and effectiveness in unclogging pores and shrinking spots. The patches are presented in a reusable compact, highlighting both functionality and aesthetic appeal. # Brand positioning Starface is presented as a skincare brand that combines functionality with fun and aesthetic appeal. The brand aims to occupy a space in the consumer's mind that values both effective skincare solutions and playful design. It aligns with a lifestyle that embraces self-care and doesn't take itself too seriously. Starface pushes against the norm of clinical or overly serious skincare brands by incorporating cute, star-shaped designs and colorful packaging. The brand positioning is both functional (unclogging pores, shrinking spots) and emotional (fun, cute). # Product The featured product is Starface's hydro-star and salicylic acid patches, designed to unclog pores and visibly shrink spots. These patches are star-shaped and come in a light blue color. They are stored inside a reusable, light blue compact that includes a mirror. The compact contains 32 patches. The ad emphasizes that these patches are "powerfully cute," suggesting a unique selling point that combines skincare benefits with an appealing design. The product is for anyone looking to treat blemishes while adding a touch of fun to their skincare routine. The ad addresses the purchase barrier of traditional acne treatments being unappealing by presenting a product that is both effective and aesthetically pleasing. # Visual style The ad has a bright, clean, and playful aesthetic. The editing style consists of quick cuts to maintain a fast pace. The production quality is polished, giving it a commercial feel. The visual motif is the consistent use of the light blue color and star shapes. The pacing is consistent throughout the ad, with cuts timed to the background music. # Hooks Text overlay: have fun with big blue💙 Visual: 00:00–00:01: A pair of hands with long, light pink nails holds a light blue, square-shaped compact against a bright yellow background. The compact has a black smiley face and two black stars for eyes. The camera is stationary and close-up, focusing on the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with clogged pores and spots. The visual of the star-shaped patches and the text "made to help unclog pores... and visibly shrink spots!" directly target this pain point. # Value propositions - Powerfully cute patches: Combines effective skincare with an appealing design. - Reusable compact: Offers a sustainable and convenient storage solution. # Benefits - Made to help unclog pores - Visibly shrink spots # Features - 32 hydro-star + salicylic acid patches - Stored inside a reusable compact # Call to action grab them together at starface world :) # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text overlays. # Storyline - 00:00–00:01 The ad opens by showcasing a light blue, square-shaped compact with a smiley face and star eyes on the front. - 00:01–00:03 The ad reveals that the compact contains 32 hydro-star and salicylic acid patches. - 00:03–00:06 The ad shows the inside of the reusable compact, which includes a mirror and several star-shaped patches. - 00:04–00:06 The ad highlights that the patches are "powerfully cute." - 00:06–00:08 The ad shows a close-up of the star-shaped patches, emphasizing that they are made to help unclog pores. - 00:08–00:10 The ad shows a single star-shaped patch being held up, highlighting that it can visibly shrink spots. - 00:10–00:12 The ad concludes by showing the compact again, encouraging viewers to grab the patches at Starface World.

# Ad summary This ad showcases Starface's hydro-star pimple patches. The ad uses a playful tone and aesthetic to appeal to a younger audience, highlighting the product's features and benefits through text overlays and visuals. # Brand positioning Starface is presented as a fun, youthful, and accessible skincare brand that normalizes acne and encourages self-acceptance. The brand embraces a playful and lighthearted tone, using bright colors and cute star-shaped designs to make acne treatment less intimidating and more appealing to a younger demographic. Starface positions itself as a brand that challenges the traditional, often clinical, approach to acne care by injecting personality and positivity into the category. The brand aims to occupy a space in the consumer's mind as a friendly and relatable brand that prioritizes self-expression and confidence over flawless skin. # Product Starface hydro-star pimple patches are hydrocolloid stickers designed to absorb fluid, protect skin, and shrink spots. The patches come in a pack of 32 hydrocolloid star patches and are available in 4 pink tones. The patches are made of 100% hydrocolloid material, which helps to reduce redness and shrink spots. The star shape and pink color are designed to make the patches look cute and fun, encouraging users to embrace their skin and feel confident while treating acne. The product is for anyone experiencing breakouts who wants a gentle and visually appealing solution. # Visual style The ad has a playful and vibrant aesthetic, using bright pinks and purples to create a youthful and engaging feel. The editing style is simple with static shots and minimal transitions. The production quality is clean and polished, giving it a commercial feel while maintaining a UGC-inspired tone. The pacing is consistent, with text and product actions timed to the music. # Hooks Text overlay: 00:00–00:02 shake the screen to get cuter :) Visual: 00:00–00:02: A pink Starface hydro-star pimple patches package is centered on a gradient pink and purple background. Text overlay reads, "shake the screen to get cuter :)". The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of dealing with acne and wanting a solution that is both effective and visually appealing. The ad aims to normalize acne and make the treatment process less intimidating and more fun. # Value propositions - Cute design makes acne treatment fun and approachable - Hydrocolloid material effectively absorbs fluid and protects skin - Pink tones blend with different skin tones for a seamless look # Benefits - reduces redness - looks rly cute # Features - absorbs fluid - protects skin - shrinks spots - 32 hydrocolloid star patches - 4 pink tones - 100% hydrocolloid # Call to action grab your refill pack at starface.world! # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits in a playful and engaging manner. # Storyline - 00:00–00:02 The ad begins with a playful prompt to shake the screen to get cuter, immediately setting a lighthearted and engaging tone. - 00:02–00:03 The screen shakes, and the Starface product appears, visually responding to the user's action and reinforcing the brand's fun aesthetic. - 00:03–00:04 The ad highlights that the product is a pink star, emphasizing the unique and cute design of the pimple patches. - 00:04–00:12 The ad uses animated lines to point out key features and benefits of the product, such as being 100% hydrocolloid, reducing redness, shrinking spots, and looking cute. - 00:13–00:16 The ad concludes with a call to action to grab a refill pack at starface.world, encouraging viewers to purchase the product.

# Ad summary This ad promotes Star Balm lip balm. The ad features a person showing the lip balm and its ingredients. # Brand positioning Star Balm is presented as a fun and accessible brand that offers lip balms with moisturizing ingredients. The brand seems to target a younger audience, as indicated by the casual tone, trendy styling, and use of emojis. The brand positions itself as providing a comforting and hydrating experience for the lips, emphasizing the use of natural ingredients like shea butter, cocoa butter, and coconut oil. # Product Star Balm lip balms are presented as moisturizing lip care products. The lip balms come in various colors, including green, yellow, and pink. The ad highlights that the lip balms soothe with shea butter, hydrate with cocoa butter, and moisturize with coconut oil. The lip balm is described as "like a lil hug for your lips." The product is shown being carried in a purse and a pocket, suggesting it is for on-the-go use. # Visual style The ad has a casual, UGC-style aesthetic with simple cuts and static shots. The production quality is basic, giving it an authentic feel. The pacing is moderate, with cuts timed to the music. The overall visual style supports a youthful and accessible tone. # Hooks Text overlay: 00:00–00:01 everyone loves star balm lip balm! Visual: 00:00–00:01 A person with fair skin, wearing a red cardigan, white top, and light blue jeans, is holding a bright green Star Balm lip balm. The lip balm has light blue text on it. The person is taking the lip balm out of a red purse with black straps. The background is a home interior with a chandelier and a glimpse of a dining area. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The lip balm is like a lil hug for your lips 💛 - The lip balm contains shea butter, cocoa butter, and coconut oil # Benefits - Provides a comforting and hydrating experience for the lips # Features - Soothes with shea butter - Hydrates with cocoa butter - Moisturizes with coconut oil # Call to action None used. # Social proof - everyone loves star balm lip balm! # Point of view - Customer 100% – The ad is presented from the perspective of a customer using and showcasing the product. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a person holding a green Star Balm lip balm, showing it being taken out of a red purse. The message is that the lip balm is easily accessible and portable. - 00:01–00:02 00:01–00:02 The person applies the green lip balm to their lips. This shows the product in use and highlights its moisturizing function. - 00:02–00:03 00:02–00:03 The person holds the green lip balm up to their cheek. This continues to show the product in use and its moisturizing function. - 00:03–00:05 00:03–00:05 The person holds three different colored lip balms (green, yellow, and pink) up to their face. This showcases the variety of colors available. - 00:05–00:06 00:05–00:06 The person puts the yellow lip balm in their pocket. This shows the product's portability and ease of use.

# Ad summary This ad showcases Starface acne patches in a Peanuts collaboration. The ad features product packaging, various patch designs, and application of the product. # Brand positioning Starface is presented as a brand that combines skincare with playful designs. Their collaboration with Peanuts leverages nostalgia and cultural appeal to create a unique product. The brand is positioned as approachable and fun, aiming to normalize acne treatment by making it visually appealing. This approach defies the norms of clinical or serious skincare brands, instead focusing on emotional appeal and self-expression through its product designs. The brand offers products to treat acne and allows you to have fun while doing it. # Product Starface offers hydrocolloid acne patches that are designed to shrink and protect spots. This ad features the Peanuts x Starface collaboration, offering a unique collaboration between the two brands. These patches come in various designs featuring Snoopy and star shapes. The patches are designed for spot treatment and come in a compact container with a mirror for on-the-go application. The ad emphasizes the product's aesthetic appeal, highlighting the cute Snoopy designs to counter the usual stigma associated with acne treatment. # Visual style The ad has a bright and playful visual style, using vibrant background colors like red, blue, and green to enhance the appeal of the product. The editing is fast-paced, with quick cuts between shots that emphasize the product details and usage. The production quality feels like UGC, lending an authentic and relatable feel to the ad. # Hooks Spoken: 00:00–00:02: now on amazon! Peanuts x starface Text overlay: 00:00–00:02 now on amazon! / 00:00–00:02 Peanuts x starface Visual: 00:00–00:01 A close-up shot against a red backdrop features a hand with red nail polish holding a white rectangular box with an illustration of Snoopy in a red snowsuit and hat, along with the brand names "PEANUTS" and "STARFACE" printed on the front, next to a white round container. Text overlay: now on amazon! Peanuts x starface / 00:01–00:02 Against a blue backdrop, the hand, now with yellow nail polish, holds a yellow rectangular box and round container with an illustration of Snoopy in a blue snowsuit and hat, along with the brand names "PEANUTS" and "STARFACE" printed on the front. Text overlay: now on amazon! Peanuts x starface # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to solve the frustration and self-consciousness associated with acne by offering a more playful approach to spot treatment. # Value propositions - The cute Snoopy designs combine acne treatment with emotional appeal and self-expression through playful designs. # Benefits - Shrink and protect spots - Cute # Features - Hydrocolloid acne patches - Cute Snoopy designs - Stars # Call to action shop now on amazon # Social proof - None used. # Point of view - Customer 100% – The entire ad presents as a customer showcasing and applying the product. # Storyline - 00:00–00:02 The ad starts by showcasing the Peanuts x Starface product packaging against a vibrant background, conveying a sense of excitement and visual appeal. - 00:02–00:04 The next shot shows the inside of the compact, revealing the acne patches featuring Snoopy and star designs. This is to highlight the product's unique aesthetic and functionality. - 00:04–00:07 The ad proceeds to show a close-up of a hand removing a patch from the packaging. This shows the ease of use. - 00:07–00:09 Lastly, the ad shows a person applying the Snoopy and star-shaped acne patches to their face. This shows the product in use. - 00:09–00:11 The ad ends with an array of Starface products with the text overlay "shop now on amazon ⭐️".

# Ad summary This ad features a creator showcasing Starface pimple patches. The creator applies the star-shaped patches to their face and lips, highlighting their ability to shrink spots while also looking cute. The ad emphasizes the fun and aesthetic appeal of using Starface products. # Brand positioning Starface is presented as a fun, quirky, and aesthetically driven skincare brand that embraces individuality and self-expression. The brand aims to occupy a space in the consumer's mind that combines skincare with playful self-care. Starface aligns with values of confidence, creativity, and not taking beauty too seriously. The brand pushes against the norm of hiding blemishes, instead turning them into a fashion statement. The brand positioning is both functional (shrinking spots) and emotional (feeling like a star). # Product Starface Hydro-Stars are hydrocolloid pimple patches designed to shrink spots while looking cute. The patches are star-shaped and come in a black box. They are for anyone who wants to treat blemishes in a fun and expressive way. The patches are famous for shrinking spots and are presented as a way to feel like a star while addressing skincare concerns. The ad addresses the purchase barrier of feeling self-conscious about blemishes by turning them into a fashion statement. # Visual style The ad has a UGC feel with a polished aesthetic. The editing style includes quick cuts and static shots. The production quality is high, giving it a commercial feel while maintaining a personal touch. The visual motif is the consistent use of black and white, stars, and glitter. The pacing is consistent with the music. # Hooks Spoken: [Enthusiastic] the black star effect Text overlay: 00:00–00:02: the black star effect 🖤 Visual: 00:00–00:02: Close-up shot of a person with light skin, short black hair, and unique makeup including star-shaped patches on their face and lips. They are wearing a black and white striped top. The background includes a white dresser with a black and white polka dot cloth and Starface product boxes. # Funnel stage Consideration # Pain points Feeling self-conscious about blemishes. # Value propositions - The star-shaped design makes treating blemishes fun and expressive. - The patches help you feel like a star while addressing skincare concerns. # Benefits - Shrinking spots - Looking cute # Features - Hydrocolloid pimple patches - Star-shaped design # Call to action grab yours to feel like a star # Social proof - "everyone's fav pimple patch" – Person 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer/creator showcasing and endorsing the product. # Storyline - 00:00–00:02 The ad opens with a close-up of the creator's face, showcasing their unique makeup and star-shaped pimple patches. - 00:02–00:05 The creator presents the product as "everyone's fav pimple patch," positioning it as a popular and trusted solution. - 00:05–00:08 The creator holds up the Starface packaging, emphasizing that the product is "famous for shrinking spots." - 00:08–00:11 The creator highlights the aesthetic appeal of the patches, stating that they help you look "rly cute." - 00:11–00:14 The ad concludes with a call to action, encouraging viewers to "grab yours to feel like a star."

# Ad summary A demo ad showing the Starface hydro-star pimple patches clear. The ad shows what the product looks like and how to apply it. # Brand positioning Starface aims to make acne treatment fun and approachable. The brand positions itself as a playful alternative to traditional, clinical acne solutions. It embraces an emotional positioning, promoting self-love and body positivity through colorful, star-shaped pimple patches that turn a dreaded skin issue into a cute accessory. Starface normalizes and celebrates skin imperfections, creating a supportive community around its products. # Product Starface Hydro-Star Pimple Patches Clear are hydrocolloid patches designed to absorb fluid, protect skin, and shrink spots. The clear star-shaped patches are made of hydrocolloid and feature an invisible edge, allowing them to blend seamlessly into the skin for discreet wear. They come in two different sizes to accommodate various blemish sizes. The patches are packaged in a refillable container with 32 multi-size hydrocolloid star patches. The product aims to shrink spots while allowing users to "fly under the radar" with an invisible patch. # Visual style The ad has a clean, bright aesthetic with a focus on product visibility. The editing is simple with static shots and smooth transitions. The production quality appears to be a hybrid of polished commercial and UGC feel, supporting a relatable tone for the target audience. The pacing is consistent, around 5 cuts per minute. The visual style is minimalist and focused on showcasing the product. # Hooks Text overlay: 00:00–00:02 invisibly cute stars! / 00:00–00:02 aka hydro-star clear ⭐ Visual: 00:00–00:02 A hand holds the Starface hydro-star pimple patches clear packaging in front of a light blue background. The packaging is white with blue, purple, and green lettering, and a smiling star face at the top. The hand opens the packaging. # Funnel stage Consideration # Pain points The ad addresses the pain point of visible acne blemishes and the desire to treat them discreetly. # Value propositions - Cute, star-shaped pimple patches make acne treatment fun and approachable. - Clear design and invisible edge allows for discreet wear. # Benefits - Helps shrink spots - Helps fly under the radar # Features - Absorbs fluid - Protects skin - Shrinks spots - Invisible edge - 32 multi-size hydrocolloid star patches # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shot from the perspective of a customer showing how to use the product. # Storyline - 00:00–00:02 The ad introduces the Starface hydro-star clear pimple patches. - 00:02–00:03 The ad shows the packaging of the product and a sheet of stickers inside of the box. - 00:03–00:07 The ad pulls out the patch from the sheet that it comes on. - 00:07–00:11 The ad shows someone applying the patch to a blemish on their face, demonstrating how it can help shrink spots. - 00:11–00:12 The ad ends by featuring the packaging for the hydro-star clear patches.

# Ad summary This ad showcases the Starface Perfect Pink Bundle, featuring hydro-star pimple patches in a variety of pink shades. The video highlights the product's packaging, the different pink tones available, and promotes a special offer on pink compacts and refills. # Brand positioning Starface is presented as a fun, youthful skincare brand that embraces individuality and self-expression. The brand uses playful packaging and a bright pink color scheme to appeal to a younger demographic. Starface positions itself as a brand that makes skincare enjoyable and accessible, turning a common problem like acne into an opportunity for self-care and creativity. The brand pushes against the norm of hiding blemishes by offering star-shaped patches that are meant to be seen and celebrated. # Product The featured product is the Starface Perfect Pink Bundle, which includes hydro-star pimple patches designed to absorb fluid, protect skin, and shrink spots. The patches are hydrocolloid star patches that come in a total of four fav shades of pink. The bundle includes new big pink compacts filled with 32 pink stars. The product is presented as a fun and effective solution for treating blemishes, with an emphasis on the variety of pink tones available. # Visual style The ad has a bright, playful aesthetic with a focus on the color pink. The production quality is clean and polished, giving it a commercial feel. The editing style consists of quick cuts to maintain a fast pace. The visuals are timed to the music, creating a cohesive and engaging experience. # Hooks Text overlay: 00:00–00:02: free shipping! / 00:00–00:02: perfect pink bundle Visual: 00:00–00:02: A pair of hands with red glittery nails holds a Starface Perfect Pink Bundle box and a pink compact against a solid pink background. The box is light pink with black text and a smiley face with stars for eyes. The compact is a similar shade of pink and also features a smiley face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with acne and blemishes. # Value propositions - Free shipping - Save on pink compacts + refills together at starface.world! # Benefits - Effective solution for treating blemishes - Variety of pink tones available # Features - Hydrocolloid star patches - Absorbs fluid, protects skin, and shrinks spots - 4 pink tones - 32 hydrocolloid star patches - New big pink compacts # Call to action save on pink compacts + refills together at starface.world! # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user showcasing the product. # Storyline - 00:00–00:02 The video opens with a shot of the Starface Perfect Pink Bundle, including the packaging and a pink compact. - 00:02–00:04 The ad transitions to show the new big pink compacts, opening to reveal star-shaped patches inside. - 00:04–00:05 The video highlights that the compact is filled with 32 pink stars. - 00:05–00:07 The ad shows the hydrocolloid pimple patches in the compact. - 00:07–00:09 The video displays the patches in a total of four fav shades. - 00:09–00:11 The ad shows the compact and the packaging together. - 00:11–00:13 The video emphasizes that the patches are made for shrinking spots. - 00:13–00:16 The ad concludes by promoting savings on pink compacts and refills at starface.world.

# Ad summary This ad showcases Starface's Star Balm, highlighting its strawberry flavor, soothing properties for chapped lips, and ability to minimize dryness. The ad encourages viewers to explore the full Star Balm collection at Starface World. # Brand positioning Starface is presented as a fun, youthful, and playful brand that focuses on skincare solutions. The brand embraces a vibrant and colorful aesthetic, as seen in the bright pink background and product packaging. Starface aims to occupy a space in the consumer's mind as a brand that offers enjoyable and effective skincare, aligning with a lifestyle that values self-care and fun. The brand pushes against the norms of serious or clinical skincare, opting for a more lighthearted and approachable tone. The brand positioning is both functional, providing solutions for skin issues, and emotional, promoting a sense of joy and self-expression. # Product The Starface Star Balm is a lip balm designed to soothe chapped lips and minimize dryness. It comes in a strawberry flavor, described as "so strawberry, so delish!" The balm is packaged in a small, red container with pink star-shaped lettering. The product is for anyone experiencing dry or chapped lips, as demonstrated by the close-up application on the lips. The ad highlights the balm's ability to moisturize and provide relief from dryness, making it a worthwhile product for those seeking lip care. # Visual style The ad has a bright, colorful, and playful aesthetic, with a UGC feel. The editing style includes quick cuts and close-up shots to highlight the product and its application. The production quality is polished, giving it a commercial feel while maintaining a casual tone. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02 star balm, so strawberry, so delish! Text overlay: 00:00–00:02 star balm / 00:00–00:02 so strawberry, so delish! Visual: 00:00–00:02 A hand with yellow nails decorated with stars holds a red Starface Star Balm against a bright pink background. The camera zooms in slightly as the hand rotates the balm to show its packaging. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having chapped and dry lips, which can be uncomfortable and unsightly. The ad aims to provide a solution to this common problem. # Value propositions - The Starface Star Balm offers a delightful strawberry flavor, making lip care an enjoyable experience. - The balm is designed to soothe chapped lips and minimize dryness, providing effective relief and moisturization. # Benefits - Soothed chapped lips - Minimized dryness # Features - Strawberry flavor - Soothes chapped lips - Minimizes dryness # Call to action explore the full star balm collection at starface world ⭐ # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing and using the product. # Storyline - 00:00–00:05 The ad begins by showcasing the Starface Star Balm. - 00:02–00:04 The product is opened to reveal the balm. - 00:05–00:07 The balm is applied to the lips. - 00:07–00:08 The ad shows the lips after application, highlighting the moisturizing effect. - 00:08–00:10 The ad concludes by encouraging viewers to explore the full Star Balm collection at Starface World.

# Ad summary This ad showcases Starface's Hydro-Star Clear pimple patches. It highlights the product's features, such as its invisible edges, two sizes, and 100% hydrocolloid material, and shows a person smiling while wearing the patches. # Brand positioning Starface is presented as a skincare brand that offers innovative and effective solutions for acne. The brand aims to occupy a space in the consumer's mind as a fun, accessible, and body-positive brand that normalizes acne and encourages self-acceptance. The brand aligns with values of inclusivity and self-expression, pushing against the norm of portraying flawless skin in beauty advertising. The brand positioning is both functional, providing effective acne treatment, and emotional, promoting confidence and self-love. # Product The featured product is Starface Hydro-Star Clear pimple patches, designed to absorb fluid, protect skin, and shrink spots. These patches are made of 100% hydrocolloid material and come in two sizes with invisible edges that blend seamlessly into the skin. The patches are for anyone experiencing acne and are presented as a discreet and effective solution for treating blemishes. The ad highlights the product's ability to be worn visibly without drawing unwanted attention, addressing the purchase barrier of feeling self-conscious about using acne treatments. # Visual style The ad has a polished and vibrant aesthetic with a focus on product presentation and clear visuals. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of showcasing a premium skincare product. The visual motifs include blurred backgrounds, floating star-shaped objects, and close-up shots of the product and its application. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:05 just landed / 00:00–00:05 hydro-star clear / 00:00–00:05 new invisible pimple patches. Visual: 00:00–00:05: The screen is split into two sections. The top section features the text "just landed hydro-star clear new invisible pimple patches." in black font against a blurred background of pink, blue, and green. The bottom section shows the Starface Hydro-Star Clear pimple patch packaging with floating star-shaped objects against a similar blurred background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with visible acne and the desire for a discreet and effective treatment option. The ad shows the product as a solution that can be worn visibly without drawing unwanted attention. # Value propositions - Discreet acne treatment - Effective spot reduction - Hydrocolloid material absorbs fluid and protects skin # Benefits - Blends seamlessly into skin # Features - Invisible edges - 2 sizes - 100% hydrocolloid - Absorbs fluid - Protects skin - Shrinks spots - 32 multisize hydrocolloid star patches # Call to action shop hydro-star clear at STARFACE # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product features and benefits. # Storyline - 00:00–00:05 The ad opens with a product introduction. - 00:06–00:10 The ad transitions to highlighting the product's features, such as invisible edges, two sizes, and 100% hydrocolloid material. - 00:11–00:13 The ad shows a person smiling while wearing the patches, demonstrating the product's discreetness and promoting a positive emotional connection. - 00:14–00:15 The ad concludes with a product shot and a call to action to shop at Starface.

# Ad summary This ad promotes the Starface berry sweet bundle, which includes two lip balms: dream berry and cherry charm. The ad features close-up shots of the lip balms and their application, highlighting their colors and textures. # Brand positioning Starface is presented as a fun, youthful, and playful brand that focuses on skincare and beauty products. The brand uses bright colors and whimsical designs, such as the star-shaped logo and smiley face on the lip balm cap, to appeal to a younger audience. The brand aims to occupy a space in the consumer's mind as an accessible and enjoyable beauty brand that doesn't take itself too seriously. The brand aligns with a lifestyle that values self-expression and fun, pushing against the norms of traditional, serious skincare brands. The brand positioning is emotional, focusing on creating a positive and enjoyable experience for the user. # Product The ad features the Starface berry sweet bundle, which includes two lip balms: dream berry and cherry charm. The dream berry star balm is a purple-colored lip balm described as "sweet, juicy, and bright." The cherry charm star balm is a pink-colored lip balm described as "fruity, tart, and sweet." Both lip balms come in cylindrical containers with the brand name "STARFACE" printed in large, playful letters. The lip balms are designed for anyone looking to add a touch of fun and color to their lip care routine. The USPs include the unique flavor profiles and the playful packaging. The ad shows the lip balms being applied to the lips, suggesting use occasions for everyday wear. The ad addresses the purchase barrier of needing to choose between flavors by offering a bundle with both options. # Visual style The ad has a bright and playful aesthetic, using bold colors and close-up shots to highlight the product. The editing style is quick, with fast cuts between shots to maintain a dynamic feel. The production quality is polished, giving the ad a professional look. The pacing is consistent, with a steady rhythm that keeps the viewer engaged. The cuts are timed to the music beats, creating a synchronized audio-visual experience. # Hooks Text overlay: 00:00–00:02 / your fav new lip balm duo! Visual: 00:00–00:02: Close-up shot of two Starface lip balm boxes, one purple (dream berry) and one pink (cherry charm), held by a person with dark skin tone and nails painted pink and purple. The background is a split of pink and red. The camera is stationary, focusing on the product packaging. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of indecision by offering a bundle with two different flavors, eliminating the need to choose between them. # Value propositions - Berry sweet bundle: Offers two complementary flavors in one purchase. # Benefits - Sweet, juicy, and bright (dream berry) - Fruity, tart, and sweet (cherry charm) # Features - Dream berry star balm - Cherry charm star balm # Call to action grab the berry sweet bundle at starface world # Social proof - None used. # Point of view - Customer 30% – The customer POV is communicated through close-up shots of the lip balm being applied to lips. - Brand 70% – The brand POV is communicated through product displays and direct calls to action. # Storyline - 00:00–00:02 The ad opens with a close-up of the Starface berry sweet bundle, featuring the dream berry and cherry charm lip balms in their packaging. The message is to introduce the product and highlight its availability as a duo. The perspective is from the brand, showcasing the product in an appealing way. The tone is playful and inviting. - 00:02–00:03 The ad transitions to show the lip balms outside of their packaging, held by a person with colorful nails. The message is to display the product's design and color. The perspective is from the brand, focusing on the aesthetic appeal of the product. The tone remains playful and engaging. - 00:03–00:05 The ad shows a close-up of the dream berry lip balm being applied to lips. The message is to demonstrate the product in use and showcase its color on the lips. The perspective shifts to the customer's experience, showing how the product looks when applied. The tone is informative and visually appealing. - 00:06–00:07 The ad transitions to show the cherry charm lip balm. The message is to introduce the second product in the bundle. The perspective is from the brand, highlighting the variety offered in the bundle. The tone is consistent with the previous segment, maintaining a playful and engaging feel. - 00:09–00:10 The ad shows a close-up of the cherry charm lip balm being applied to lips. The message is to demonstrate the product in use and showcase its color on the lips. The perspective shifts to the customer's experience, showing how the product looks when applied. The tone is informative and visually appealing. - 00:10–00:12 The ad concludes with a shot of both the packaged and unpackaged lip balms, along with a call to action to purchase the bundle at Starface World. The message is to encourage viewers to buy the product. The perspective is from the brand, directly addressing the audience with a purchase prompt. The tone is direct and action-oriented.

# Ad summary This ad showcases the ITAI Star Balm lip balm. The ad features a person with manicured nails holding and opening the lip balm, then applying it to their lips. The ad highlights the product's packaging and application. # Brand positioning ITAI is presented as a fun and playful brand, with a focus on lip care. The brand's aesthetic is youthful and colorful, with bright packaging and a whimsical design. The brand seems to be targeting a younger demographic that values self-expression and enjoys trendy beauty products. The brand's positioning is emotional, focusing on the fun and playful aspects of beauty rather than functional benefits. # Product The ITAI Star Balm is a lip balm that comes in a cylindrical container with the brand name prominently displayed. The lip balm is available in two flavors: Cherry Charm and Dream Berry. The product is designed for easy application and portability. The lip balm itself has a smiley face design, adding to the playful aesthetic. The packaging is bright and colorful, with a focus on visual appeal. The ad emphasizes the product's fun and trendy design, making it appealing to a younger audience. # Visual style The ad has a bright and colorful aesthetic, with a focus on pink and purple tones. The editing style is simple, with static shots and minimal transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a focus on showcasing the product and its application. The overall visual style is designed to appeal to a younger audience and highlight the fun and playful nature of the brand. # Hooks Visual: 00:00–00:02 A hand with pink and purple manicured nails holds two ITAI Star Balm lip balms in their respective pink and purple boxes. The background is a gradient of pink and purple. The camera is stationary and close-up, focusing on the product packaging. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fun and trendy design: The lip balm's playful design and bright packaging make it an appealing accessory for a younger audience. - Easy application and portability: The product is designed for on-the-go use, making it convenient for everyday lip care. # Benefits - Easy application - Portability - Fun and trendy design # Features - Lip balm - Available in Cherry Charm and Dream Berry flavors - Cylindrical container - Smiley face design on the balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing and using the product. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a close-up of two ITAI Star Balm lip balms in their packaging, one pink and one purple. The hand with manicured nails picks up the pink lip balm, then the purple one. The intention is to introduce the product and its packaging. - 00:05–00:10 00:05–00:10 The hand opens the purple lip balm to reveal a smiley face design on the balm. The hand then applies the purple lip balm to the lips. This shows the product in use and highlights the smiley face design. - 00:10–00:15 00:10–00:15 The hand opens the pink lip balm and applies it to the lips. The ad concludes with a shot of both lip balms and their packaging. This reinforces the product's availability in multiple flavors and showcases the overall aesthetic.

# Ad summary This ad features a person who is shopping for Starface products. They are pushing a miniature shopping cart around and putting Starface products into it. # Brand positioning Starface is presented as a fun and playful skincare brand that normalizes acne and encourages self-acceptance. The brand uses bright colors and whimsical designs, such as star-shaped pimple patches, to make acne treatment less intimidating and more enjoyable. The brand aims to occupy a space in the consumer's mind as a friendly and approachable solution for acne, promoting self-care and confidence. The brand aligns with values of inclusivity and positivity, pushing against the norm of portraying flawless skin in beauty advertising. The brand positioning is emotional, focusing on empowerment and fun, rather than solely on functional performance. # Product The ad features Starface hydro-star pimple patches, which are hydrocolloid patches designed to absorb fluid, protect skin, and shrink spots. The patches come in various colors, including yellow, black, and purple, and are star-shaped. The product is for anyone experiencing acne or blemishes. The ad also shows a green acne spot treatment stick and a yellow soap bar with a smiley face. The USPs include the fun and playful design, the variety of colors, and the convenience of the patches for on-the-go use. The ad addresses the purchase barrier of acne treatment being seen as a negative or embarrassing experience by presenting it in a positive and fun light. # Visual style The ad has a playful and colorful aesthetic with a UGC feel. The editing style is simple with static shots. The production quality is clean but not overly polished, giving it a relatable vibe. The pacing is slow and steady. # Hooks Spoken: 00:00–00:03: I have no idea what I'm doing, but I know I'm doing it really, really well. Text overlay: 00:00–00:03: i do shopping 4 hydro-stars rly, rly well Visual: 00:00–00:03: A miniature shopping cart with a pink handle is pushed towards three boxes of Starface hydro-star pimple patches in black, yellow, and purple. There is also a green acne spot treatment stick and a yellow soap bar with a smiley face. The background is split between red and yellow. The camera is stationary and provides a close-up view of the products. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of dealing with acne and the negative emotions associated with it. The ad aims to normalize acne and make the treatment process more enjoyable. # Value propositions - Fun and playful acne treatment: Makes acne treatment less intimidating and more enjoyable. - Convenient on-the-go use: Easy to use and carry around. # Benefits - Treats acne - Protects skin - Reduces spots - Fun and playful acne treatment # Features - Hydro-star pimple patches - Hydrocolloid patches - Absorbs fluid - Protects skin - Shrinks spots - Star-shaped patches - Various colors (yellow, black, purple) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing their shopping experience with the product. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a miniature shopping cart being pushed towards various Starface products. The message conveyed is that the person is shopping for Starface products. The perspective is from an observer, and the tone is playful and lighthearted. This moment sets the stage for the rest of the ad.

# Ad summary This ad promotes the Starface Salicylic Acid Skincare Duo, highlighting its benefits for minimizing breakouts and soothing breakout-prone skin. The ad features close-up shots of the products and their application, emphasizing the 15% off offer. # Brand positioning Starface is presented as a skincare brand focused on addressing breakout-prone skin with a playful and youthful aesthetic. The brand uses bright, eye-catching colors and star motifs to create a fun and approachable image. The brand positions itself as a solution for those seeking effective skincare without sacrificing personality or enjoyment, pushing against the often sterile or clinical norms of acne treatments. The brand aims to occupy a space in the consumer's mind as a fun, effective, and accessible skincare option. # Product The ad features the Starface Salicylic Acid Skincare Duo, which includes Star Wash and Star Cream. Star Wash is a gentle foaming cleanser with salicylic acid designed to minimize breakouts and unclog pores. It is presented as suitable for breakout-prone and sensitive skin. Star Cream is a lightweight, hydrating moisturizer with salicylic acid intended to soothe breakout-prone skin. The products are packaged in bright blue containers with the brand name "STARFACE" prominently displayed in a playful, holographic font. The ad emphasizes the duo's ability to address breakouts while maintaining skin hydration and health, making it worth trying for those struggling with acne. # Visual style The ad has a bright, playful, and UGC-style aesthetic. The editing style features quick cuts to maintain a fast pace. The production quality is simple, with a focus on showcasing the product and its application. The visual motif includes close-up shots of the products and their textures. The pacing is consistent, with cuts timed to the music. The overall feel is casual and approachable, aligning with the brand's youthful image. # Hooks Text overlay: 00:00–00:18: 15% off! / 00:00–00:18: sal acid skincare duo Visual: 00:00–00:03: Close-up shot of the Starface Salicylic Acid Skincare Duo, featuring Star Wash and Star Cream. The products are held by a person with dark skin. The background is a solid, bright green color. Text overlay: "15% off! sal acid skincare duo". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with breakouts and clogged pores, which are common skincare concerns. The ad aims to provide a solution for those struggling with acne and breakout-prone skin. # Value propositions - 15% off sal acid skincare duo # Benefits - Minimize breakouts - Unclog pores - Soothe breakout-prone skin # Features - Salicylic acid - Gentle foaming cleanser - Lightweight, hydrating moisturizer # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer demonstrating and using the product. # Storyline - 00:00–00:03 The ad opens with a close-up of the Starface Salicylic Acid Skincare Duo, immediately highlighting the products being promoted. The message is to introduce the product and its availability. - 00:03–00:08 The ad transitions to a demonstration of Star Wash being lathered with water, showcasing its texture and foaming action. The message is to show how the product works and its consistency. - 00:08–00:13 The ad shows the Star Wash being applied to the skin, emphasizing its use in minimizing breakouts and unclogging pores. The message is to highlight the product's benefits and its application on the skin. - 00:13–00:16 The ad transitions to a demonstration of Star Cream being applied to the skin, emphasizing its use in soothing breakout-prone skin. The message is to highlight the product's benefits and its application on the skin.

# Ad summary This ad uses stop motion animation to showcase Starface products. The ad features a white background with Starface products and accessories. The products are arranged around a phone and tablet that display various images and videos related to the brand. The ad uses a playful and colorful aesthetic to appeal to a younger audience. # Brand positioning Starface is presented as a playful and accessible skincare brand that normalizes acne treatment. The brand uses bright colors, star-shaped pimple patches, and fun packaging to make skincare less intimidating and more enjoyable. Starface aims to occupy a space in the consumer's mind as a brand that embraces individuality and self-expression, rather than adhering to traditional beauty standards. The brand aligns with a youthful, confident, and expressive lifestyle, pushing against the norm of hiding or feeling ashamed of acne. The brand positioning is emotional, focusing on empowerment and fun, while also being functional by providing effective acne treatment. # Product The featured product is Starface Hydro-Star Pimple Patches, designed to absorb fluid and reduce inflammation from acne. The patches are star-shaped and come in various colors, making them a visible and expressive accessory rather than something to hide. The product is for anyone experiencing acne, particularly teens and young adults who want a fun and effective way to treat blemishes. The patches are made with hydrocolloid, which helps to heal pimples. The product's USP is its unique star shape and colorful design, which normalizes and even celebrates acne treatment. The ad shows the patches being applied to the face and stored in a compact container with a smiley face. The ad addresses the purchase barrier of feeling self-conscious about acne by presenting the patches as a fun and fashionable accessory. # Visual style The ad has a playful and colorful aesthetic, with a clean white background that makes the products stand out. The editing style uses quick cuts and stop motion animation to create a dynamic and engaging visual experience. The production quality is polished, giving the ad a professional feel while maintaining a sense of fun and accessibility. The pacing is fast, with cuts timed to the music, creating a rhythmic and energetic feel. # Hooks Visual: 00:00–00:02 Top-down shot of a white surface. In the center is a phone displaying a close-up of a person's face with Starface pimple patches on their blemishes. Surrounding the phone are various Starface products, including Hydro-Star Pimple Patches in pink and purple packaging, refill packs, and a pink compact with a smiley face. Accessories like pink hair clips and bracelets are also scattered around. The lighting is bright and even, highlighting the colorful products. # Funnel stage Top of funnel (Awareness) # Pain points Feeling self-conscious about acne and wanting a fun and effective way to treat blemishes. The ad addresses this by presenting the patches as a fashionable accessory. # Value propositions - Fun and expressive acne treatment: The star shape and colorful design make acne treatment less intimidating and more enjoyable. - Normalizes acne: The visible patches encourage self-expression and acceptance of blemishes. # Benefits - Absorbs fluid from pimples - Reduces inflammation - Fun and expressive acne treatment - Normalizes acne # Features - Hydro-Star Pimple Patches - Star-shaped patches - Hydrocolloid material - Compact container with smiley face # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and aesthetic through stop motion animation. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a top-down view of a white surface surrounded by Starface products and accessories. A phone in the center displays a close-up of a person's face with Starface pimple patches on their blemishes. - 00:02–00:04 00:02–00:04 The phone is replaced by a tablet displaying a Starface compact with a bone accessory on top. - 00:04–00:06 00:04–00:06 The tablet displays a video of two hands adorned with Starface patches and colorful rings, making a peace sign. - 00:06–00:09 00:06–00:09 The sequence repeats, showing the phone with the face, the tablet with the compact, and the tablet with the hands.

# Ad summary The ad features a person in a car applying star-shaped stickers to their face and eyes. The stickers come in small, colorful compacts with smiley faces on them. The person is wearing a sailor-style outfit and has a phone case with anime-style characters. # Brand positioning The brand is presented as fun, playful, and youthful, with a focus on self-expression through unique and quirky beauty accessories. The brand aligns with a lifestyle that embraces individuality and creativity, pushing against the norms of traditional beauty standards. The brand positioning is emotional, emphasizing fun and self-expression. # Product The featured product is a set of star-shaped face and eye stickers. The stickers come in small, square compacts with smiley faces on them. The compacts are available in various colors, including yellow and pink. The stickers are easy to apply and remove, allowing for quick and creative makeup looks. The product is for anyone who wants to add a touch of fun and whimsy to their appearance. # Visual style The ad has a casual, UGC feel with simple editing and natural lighting. The production quality is low-fi, which supports the intended tone of authenticity and accessibility. The pacing is consistent with quick cuts. # Hooks Spoken: [Singing] I know it's a long way to go, but by the time that you're told, you'll see too. Visual: Close-up shot inside a car, focusing on the center console. Two colorful, square compacts with smiley faces are visible. / The person picks up the yellow compact and holds it up to the camera. The compact has a smiley face with star eyes and a curved mouth. / The person opens the yellow compact, revealing star-shaped stickers inside. The compact has a mirror. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Express yourself with fun and quirky star stickers - Create unique and playful makeup looks easily - Add a touch of whimsy to your everyday style # Benefits - Adds a touch of fun and whimsy to your appearance - Allows for quick and creative makeup looks - Enables self-expression through unique beauty accessories # Features - Star-shaped face and eye stickers - Colorful compacts with smiley faces - Easy to apply and remove # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer using and showcasing the product. # Storyline - 00:00–00:02 The video begins with a close-up of colorful compacts in a car. - 00:02–00:04 The person in the car picks up a yellow compact and shows it to the camera. - 00:04–00:07 The person opens the compact, revealing star-shaped stickers inside. - 00:07–00:09 The person applies a star sticker to their face and eye. - 00:09–00:12 The person shows off their completed look with multiple star stickers on their face. - 00:12–00:13 The person holds up a phone case with anime-style characters. - 00:13–00:15 The person shows the yellow and pink compacts again. - 00:15–00:16 Close up of the star contact.

# Ad summary This ad showcases Starface's hydro-star pimple patches in a party pack. The ad shows the packaging, the individual star patches in four colors, and demonstrates how to apply them to spots on the face. # Brand positioning Starface is presented as a fun, youthful brand that embraces individuality and self-expression. The brand aims to occupy a space in the consumer's mind as a playful and effective solution for acne treatment. The brand aligns with values of self-acceptance and confidence, promoting a lighthearted approach to skincare. Starface pushes against the norms of traditional acne treatments by offering colorful and eye-catching pimple patches, turning a typically embarrassing problem into a fun accessory. The brand positioning is emotional, focusing on empowerment and fun, rather than solely on functional performance. # Product The product featured is the Starface hydro-star pimple patches, specifically the party pack. These are hydrocolloid star-shaped patches designed to absorb fluid, protect skin, and shrink spots. The patches come in four bright tones. The product is for anyone experiencing breakouts or blemishes who wants a fun and effective solution. The ad highlights the patches' unique star shape and bright colors as a way to make acne treatment more enjoyable and less stigmatized. The ad addresses the purchase barrier of embarrassment or self-consciousness by presenting the patches as a cute and trendy accessory. # Visual style The ad has a bright and playful aesthetic with a focus on vibrant colors and close-up shots. The editing style is simple with static shots and smooth transitions. The production quality has a polished commercial feel, which supports the intended tone of fun and youthful skincare. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:02 / everyone loves / party pack 💜🎉 Visual: 00:00–00:02 A pair of hands with black nail polish holds a bright pink Starface hydro-star pimple patches box with a purple top against a solid blue background. The box features the brand name and product description. The camera is stationary and close-up, focusing on the product. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration and embarrassment associated with having spots or blemishes on the face. The ad aims to normalize and even celebrate the use of pimple patches as a fun and expressive way to address this common skin concern. "Apply to any spots in need" # Value propositions - The star shape and bright colors make acne treatment fun and expressive. - The hydrocolloid material absorbs fluid and protects skin, providing an effective solution for shrinking spots. # Benefits - Shrinking spots - Feel extra cute # Features - Hydrocolloid star patches - Absorbs fluid, protects skin, and shrinks spots - 32 hydrocolloid star patches - Four bright tones # Call to action grab party pack at starface world # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product and its use. # Storyline - 00:00–00:02 The ad begins by showcasing the Starface party pack of hydro-star pimple patches. - 00:02–00:06 The ad then shows the individual star patches in four different colors. - 00:06–00:08 The ad transitions to a demonstration of how to use the patches, starting with picking a star. - 00:08–00:13 The ad shows the patch being applied to a spot on the face. - 00:13–00:16 The ad shows the finished look with multiple star patches applied to the face. - 00:16–00:19 The ad concludes with a call to action to grab the party pack at Starface World.

# Ad summary This ad showcases Starface's Star Cream + Salicylic Acid moisturizer. The ad highlights the product's key ingredients and its ability to leave the skin with a hydrating, dewy sheen. It targets individuals with breakout-prone and sensitive skin. # Brand positioning Starface is presented as a skincare brand focused on addressing the needs of individuals with breakout-prone and sensitive skin. The brand emphasizes simplicity and effectiveness, positioning itself as a solution for those seeking to minimize breakouts while maintaining hydrated and healthy-looking skin. The brand's use of bright colors and playful design elements suggests a fun, approachable, and youthful tone, differentiating it from more clinical or serious skincare brands. The brand aims to occupy a space in the consumer's mind as a go-to for gentle yet effective skincare solutions. # Product The featured product is Starface's Star Cream + Salicylic Acid, a lightweight, hydrating moisturizer designed to minimize breakouts. It is formulated with star ingredients such as hyaluronic acid and niacinamide. The product is presented as suitable for breakout-prone and sensitive skin, addressing the needs of individuals seeking a gentle yet effective skincare solution. The cream is dispensed from a blue container with the brand's logo and product name prominently displayed. The ad emphasizes that the cream leaves behind a hydrating, dewy sheen, suggesting a desirable aesthetic outcome in addition to its functional benefits. # Visual style The ad has a bright, clean, and playful aesthetic. The editing style features quick cuts and close-up shots, creating a sense of immediacy and focus on the product. The production quality is polished, with clear lighting and crisp visuals. The use of solid color backgrounds and holographic elements adds a modern, youthful touch. The pacing is consistent, with cuts timed to the music. # Hooks Text overlay: 00:00–00:02 get to know / 00:00–00:02 star cream + salicylic acid 💙 Visual: 00:00–00:02: Close-up shot of a light blue Starface Star Cream + Salicylic Acid moisturizer bottle and its packaging against a solid blue background. A hand with star-themed nail art rotates the bottle to display the product label. Text overlay: "get to know star cream + salicylic acid" with a blue heart emoji. # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with breakout-prone and sensitive skin. The ad aims to provide a solution for those seeking to minimize breakouts while maintaining hydrated and healthy-looking skin. # Value propositions - Breakout-minimizing face cream with star ingredients like hyaluronic acid and niacinamide for a hydrating, dewy sheen. # Benefits - Breakout-minimizing - Hydrating - Dewy sheen # Features - Lightweight - Hydrating - Salicylic acid - Hyaluronic acid - Niacinamide # Call to action grab star cream for breakout-prone and sensitive skin :) # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad opens by showcasing the Starface Star Cream + Salicylic Acid moisturizer and its packaging. - 00:02–00:05 The ad transitions to demonstrating the product's texture as it is dispensed onto a hand. - 00:05–00:08 The ad shows the moisturizer being applied to the skin, highlighting its key ingredients: hyaluronic acid and niacinamide. - 00:08–00:10 The ad emphasizes the hydrating, dewy sheen left behind by the product. - 00:10–00:13 The ad concludes by reiterating that the Star Cream is for breakout-prone and sensitive skin.

# Ad summary This ad promotes Starface's Star Wash cleanser, highlighting its benefits for breakout-prone and sensitive skin. The ad uses a visually appealing aesthetic with floating star-shaped objects and a focus on the product's texture and ingredients. # Brand positioning Starface is presented as a skincare brand focused on creating gentle yet effective solutions for breakout-prone and sensitive skin. The brand emphasizes a fun, playful aesthetic with its use of star-shaped imagery and lighthearted language. Starface aims to occupy a space in the consumer's mind as a brand that combines skincare efficacy with a sense of joy and self-care, pushing against the often clinical or overly serious tone of traditional acne treatments. The brand aligns with a lifestyle that values both skincare and self-expression, positioning itself as a go-to for those seeking a balance between functional skincare and emotional well-being. # Product The featured product is Starface's Star Wash, a new cleanser formulated for breakout-prone and sensitive skin. It is described as a lightweight, sudsy foam that contains salicylic acid. The cleanser includes mica shimmer that disappears with water, adding a bit of sparkle to the user's day. The product is presented as a gentle yet effective solution for those struggling with breakouts, addressing the purchase barrier of harsh or irritating ingredients often found in acne treatments. The ad highlights the cleanser's ability to provide a fun and enjoyable skincare experience while still delivering functional benefits. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on clean visuals and smooth transitions. The editing style is simple with static shots and slow camera movements. The production quality is high, creating a visually appealing and professional feel. The visual motif of star-shaped objects and a light blue color palette is consistent throughout the ad. The pacing is slow and steady, creating a calming and inviting tone. # Hooks Text overlay: 00:00-00:06 / + salicylic acid / new cleanser for breakout-prone and sensitive skin 🫶 (rounded rectangle) / lightweight, sudsy foam (rounded rectangle) / mica shimmer that disappears with water (rounded rectangle) / adds a lil sparkle to your day (rounded rectangle) Visual: 00:00–00:03: The shot features a close-up of translucent, light blue star-shaped objects and bubbles floating against a gradient blue background. The lighting is bright and diffused, creating a soft, dreamy effect. The camera slowly zooms in and rotates around the objects, highlighting their texture and shimmer. Text overlays at the top read "star wash + salicylic acid," and a rounded rectangle at the bottom states, "new cleanser for breakout-prone and sensitive skin." Below this, three smaller rounded rectangles list features: "lightweight, sudsy foam," "mica shimmer that disappears with water," and "adds a lil sparkle to your day." # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of finding a cleanser that is both effective for breakouts and gentle enough for sensitive skin. The ad copy highlights that the product is a "new cleanser for breakout-prone and sensitive skin." # Value propositions - Gentle yet effective cleanser for breakout-prone and sensitive skin - Fun and enjoyable skincare experience with added sparkle # Benefits - new cleanser for breakout-prone and sensitive skin - adds a lil sparkle to your day # Features - lightweight, sudsy foam - mica shimmer that disappears with water - salicylic acid # Call to action now avail at starface.world # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features with a focus on its benefits and aesthetic appeal. # Storyline - 00:00–00:03 The ad opens with a visually appealing display of star-shaped objects and bubbles, creating a playful and inviting atmosphere. This is intended to capture the viewer's attention and set a positive tone for the product being introduced. - 00:03–00:06 The Starface Star Wash tube is introduced, showcasing its packaging and design. This is meant to familiarize the viewer with the product and highlight its aesthetic appeal. - 00:06–00:08 The ad concludes with the Starface logo and a mention of both Star Wash and Star Cream, along with the availability of the products at starface.world. This is intended to reinforce brand recognition and provide a clear call to action for viewers interested in purchasing the products.

# Ad summary This ad showcases Starface's Hydro-Star pimple patches and Big Yellow compact. The ad highlights the product's ability to shrink spots while looking cute, and shows the refill pack and compact as storage options. # Brand positioning Starface is presented as a fun, youthful skincare brand that embraces a playful approach to acne treatment. The brand aims to occupy a space in the consumer's mind that combines skincare with self-expression and cuteness. The brand aligns with values of positivity, self-acceptance, and a lighthearted lifestyle. Starface pushes against the norm of serious, clinical acne treatments by offering a product that is both effective and aesthetically pleasing. The brand positioning is both functional (shrinking spots) and emotional (looking cute). # Product Starface Hydro-Star + Big Yellow products are designed to treat and conceal pimples in a fun and aesthetically pleasing way. The Hydro-Star pimple patches are hydrocolloid star-shaped stickers that absorb fluid, protect skin, and shrink spots. They are available in refill packs and can be stored in the Big Yellow compact, a refillable container with a cute star shape. The product is for anyone who wants to treat their acne while also expressing their personal style. The ad emphasizes that the patches are effective for shrinking spots and also make the user look cute. # Visual style The ad has a bright, playful aesthetic with a focus on the color yellow. The editing style is quick and snappy, with close-up shots of the product. The production quality is polished, giving the ad a clean and professional look. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Spoken: Why you'll love hydro-stars and big yellow Text overlay: 00:00–00:02 why you'll love hydro-stars + big yellow Visual: 00:00–00:02 A close-up shot shows a yellow Starface compact with a smiley face and a yellow box of Hydro-Star pimple patches on a yellow background. A hand with light pink nail polish holds the box. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of having pimples and wanting to treat them effectively while still feeling good about oneself. The ad suggests that traditional acne treatments can be boring or clinical, and offers a fun, cute alternative. # Value propositions - Starry pimple patches for shrinking spots + looking sooo cute :) - The perf place to store your stars <3 # Benefits - Shrinking spots - Looking cute - Convenient storage - Fun and playful skincare # Features - Hydrocolloid star patches - Absorbs fluid, protects skin, and shrinks spots - Refillable compact - Cute star shape # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 The ad opens by showcasing the Starface Hydro-Star pimple patches and Big Yellow compact. - 00:02–00:04 The ad highlights the product's ability to shrink spots while looking cute. - 00:04–00:06 The ad shows the refill pack as a convenient option. - 00:06–00:08 The ad presents the Big Yellow compact as a storage solution for the patches. - 00:08–00:12 The ad emphasizes the compact as the perfect place to store the star patches. - 00:12–00:15 The ad concludes by directing viewers to find the products at Starface World.