How SpoiledChild Advertises on Meta

# Ad summary This ad features multiple women of varying ages and ethnicities sharing their personal experiences with SpoiledChild's M28 Plumping Cream. It starts by highlighting common pain points like sagging skin and wrinkles, then introduces the cream as a solution. The ad showcases the product's application, demonstrates its benefits through user testimonials, and highlights key ingredients. It emphasizes that the cream helps achieve firmer, plumper, and more youthful-looking skin, and concludes with a trial offer and brand branding. # Brand positioning SpoiledChild is presented as an innovative and effective skincare brand that offers a powerful solution for visible signs of aging. The brand aims to occupy a space in the consumer's mind as a 'best kept secret' for reversing aging, suggesting exclusivity and superior efficacy. It aligns with values of self-care, youthfulness, and scientific advancement. The brand pushes against the notion that aging skin is an inevitable and irreversible process, instead offering 'cutting-edge ingredients' to 'transform' and 'plump' skin. Its positioning is both emotional, by promising confidence and a return to youthful appearance, and functional, by detailing specific active ingredients and measurable results. # Product The product advertised is the 'M28 Plumping Cream' by SpoiledChild. It is a topical skincare cream designed to combat sagging skin and wrinkles, making skin appear firmer, plumper, and more youthful. It works through 'cutting-edge ingredients' including 'ODDL1204™ (2x more effective than retinol),' 'ACCELERATED HYALURONIC ACID,' and 'TREHALOSE.' These ingredients 'work together to instantly lift and firm the skin while reducing wrinkles.' The cream is applied directly to the face and neck. It is for women who are concerned about signs of aging, specifically sagging skin, loss of firmness, and wrinkles, and who desire to restore a more youthful and plump appearance. The ad implicitly addresses the purchase barrier of commitment by offering a trial where customers can 'Try a full size product BEFORE you buy,' positioning the product as highly effective and worth trying. # Visual style The ad features a hybrid production quality, blending UGC-style testimonials with polished product shots and animated graphics. The editing is fast-paced with frequent split-screens and quick cuts (averaging 2-3 cuts per second during montages), creating a dynamic and engaging rhythm characteristic of vertical social media platforms. The lighting is generally natural and bright for the testimonial segments, contributing to an authentic feel, while product close-ups and animations are cleanly and professionally lit. There's a consistent visual motif of diverse women demonstrating the product, often through split-screen before-and-after comparisons or simultaneous application. The pacing is consistently quick throughout the ad to maintain viewer attention, with text overlays and product actions often synchronized with the voiceover. The color palette is bright and clean, emphasizing blues for the product and natural skin tones. # Hooks Spoken: I hated my saggy skin until I found this. Text overlay: I HATED MY / SAGGY SKIN / UNTIL I FOUND THIS. Visual: Close-up shot of a person's lower face, focusing on the chin and neck area. Light-skinned fingers pinch the skin under the chin, emphasizing skin laxity and texture. The background is a plain, light color. The camera is stationary and close, focusing on the problem area. / Split-screen. Top panel: Medium close-up of a light-skinned woman (Female 1) with dark hair and a light pink headband, applying a light blue, gel-like cream to her left cheek. She looks at the camera with a subtle smile. Her eyes are bright. She wears gold hoop earrings and rings. Bottom panel: The same woman, hair in a high ponytail, smiling brightly and widely, looking directly at the camera. Her skin appears smooth and radiant. The background is a light-colored, possibly textured wall. Camera is stationary, frontal. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the dissatisfaction with visible signs of aging, specifically sagging skin and wrinkles, which cause a loss of youthful appearance and confidence. Visual examples: 00:00-00:01: Close-up of fingers pinching saggy skin under the chin. (Visual of "I hated my saggy skin") 00:04-00:06: Woman scrunching her face to show wrinkles and a concerned expression. (Visual of "HATE the way your skin droops and wrinkles?") 00:28-00:29: Woman pinching her lower cheek to demonstrate "sagging skin." # Value propositions - 2x more effective than retinol - COMPLETELY transformed my 61 year old skin! - best kept secret to reverse the signs of aging. - I look 10 years younger! - Try a full size product BEFORE you buy # Benefits - skin is so plump - skin is so youthful - COMPLETELY transformed my 61 year old skin! - best kept secret to reverse the signs of aging. - sculpted and lifted my skin feels - skin looks so plump and youthful - I look 10 years younger! - instantly lift and firm the skin - reducing wrinkles - firmer my skin has gotten # Features - ODDL1204™ 2x more effective than retinol - ACCELERATED HYALURONIC ACID - TREHALOSE - cutting-edge ingredients that work together # Call to action Try a full size product BEFORE you buy, Just ask SpoiledBrain™ # Social proof - "I hated my saggy skin until I found this." – Female 6 (Voiceover) - "MY SKIN IS SO PLUMP AND SO YOUTHFUL." – Female 5 (Creator) - "This has COMPLETELY transformed my 61 year old skin!" – Female 5 (Creator) - "This is truly the best kept secret to reverse the signs of aging." – Female 1 (Creator) - "I'm obsessed with how sculpted and lifted my skin feels after using the Derma Roller." – Female 5 (Creator) - "If anyone has that sagging skin, every women over 40 NEEDS this! I would definitely recommend this. Look at that bounce." – Female 5 (Creator) - "I'm 50 years old, and my wrinkles are gone, like gone! My skin looks so plump and youthful. I look 10 years younger!" – Female 2 (Creator) - "I cannot believe how much firmer my skin has gotten." – Female 5 (Creator) # Point of view - Customer 90% – The majority of the video features different women sharing their personal experiences, struggles, and positive results with the product, often speaking directly to the camera or demonstrating application. - Brand 10% – This POV is communicated through explicit product claims, ingredient callouts, animated scientific explanations, product packaging shots, and the final brand logo reveal. # Storyline - 00:00–00:01 A close-up shot of a person's chin and neck, with fingers pinching the skin to emphasize its saggy texture. The text 'I HATED MY SAGGY SKIN' appears. This introduces the core problem, immediately creating relatability for viewers with similar concerns and establishing a negative emotional state. The voiceover shares a personal struggle, establishing a customer perspective. - 00:01–00:03 A split-screen shot. The top shows a woman applying a blue cream to her face, looking directly at the camera with a slight smile. The bottom shows the same woman with a radiant smile, hair pulled back, appearing refreshed. The text 'UNTIL I FOUND THIS.' bridges the problem to the solution. This begins to introduce the product as a solution and transitions the emotional tone to one of hope and discovery, still from a customer's perspective. - 00:03–00:04 A close-up of a person's eye, with fingers gently pulling the skin to highlight fine lines and wrinkles. The text 'YOUR SKIN DROOPS AND WRINKLES?' appears. This continues to emphasize the pain points related to aging skin, using an inquisitive tone to engage the viewer and directly address their potential concerns. The perspective remains customer-focused, showing an intimate view of the problem. - 00:04–00:06 A woman with a concerned, slightly squinting expression is shown. The voiceover continues asking 'HATE the way your skin droops and wrinkles?'. This reinforces the problem, inviting the viewer to identify with the expressed frustration, maintaining a relatable customer perspective. - 00:06–00:08 A woman with blonde hair, smiling slightly and touching her jawline, is shown. The voiceover asks 'Want the firm, plump skin of your 20's again?'. This transitions the narrative from problem to desired outcome, appealing to a desire for youthful skin and shifting the emotional state towards aspiration. The customer perspective is still primary, as the question is posed to the viewer. - 00:08–00:09 Another woman, with dark hair, touches her neck and looks up. The voiceover directly states 'You need M28 Plumping Cream.' This directly introduces the product as the solution to the previously highlighted desires, shifting into a more direct brand-solution perspective, but still delivered by a customer. - 00:09–00:10 A close-up of the M28 Plumping Cream bottle, with a finger pressing the pump to dispense a blue, gel-like cream onto the finger. The text '✨ M28 PLUMPING CREAM ✨' is displayed above. This is a clear product introduction, showcasing the packaging and product texture, moving to a brand-focused product demonstration. - 00:10–00:11 A hand applies the blue cream to the back of another hand. This demonstrates the product's application and texture on skin, providing a tactile and visual understanding of the product, still within a brand demonstration context. - 00:11–00:15 A split-screen shot of an older woman with gray hair. The top shows her applying the cream to her cheek. The bottom shows her smiling broadly and speaking, animatedly touching her face. The voiceover states 'MY SKIN IS SO PLUMP AND SO YOUTHFUL'. This is a powerful testimonial, showcasing the product in use and the immediate, positive emotional and physical results, reinforcing the desired outcome from a clear customer perspective. - 00:15–00:18 The same woman is now looking at the camera, smiling and holding the M28 Plumping Cream bottle, pointing to it. The text 'This has COMPLETELY transformed my 61 year old skin!' overlays the screen. This further solidifies the testimonial, adding specific age context to the dramatic transformation, enhancing credibility from a customer POV. - 00:18–00:22 A split-screen shot of a younger woman with a headband. The top shows her pumping the product onto her cheek. The bottom shows her applying it to her cheek with a wide smile. The voiceover states 'This is truly the best kept secret to reverse the signs of aging.'. This testimonial reinforces the product's effectiveness for a broader age range, positioning it as an exclusive, highly effective solution, from another customer's enthusiastic perspective. - 00:22–00:28 A split-screen shot of the older woman from 00:11-00:15, with a headband. The left shows her applying the blue cream and then using a white micro-needling roller. The right shows her using the roller on her face, demonstrating a lifted appearance. The voiceover says 'I'm obsessed with how sculpted and lifted my skin feels after using the Derma Roller'. This introduces another aspect of product interaction (with a dermaroller) and emphasizes advanced results like 'sculpted and lifted,' providing a deeper testimonial from the customer. - 00:28–00:30 A split-screen shot of the same woman. The left shows her pinching her lower cheek skin to highlight 'sagging skin.' The right shows her smiling and touching her cheek, indicating firmness. The voiceover addresses a pain point directly: 'If anyone has that sagging skin,' then transitions to a strong endorsement: 'Every women over 40 NEEDS this!'. This directly targets a specific demographic with a solution for a common problem, building urgency and strong recommendation from a relatable customer. - 00:30–00:33 The woman is looking at the camera, smiling and pointing to her cheek. The voiceover says 'I would definitely recommend this. Look at that bounce.'. This personal recommendation further reinforces the product's effectiveness and highlights a tangible result ('bounce'), again from a customer's enthusiastic POV. - 00:33–00:39 A woman with blonde hair makes a face, scrunching up her wrinkles around her eyes, then dramatically opens her eyes and smiles, proclaiming 'I'm 50 years old, and my wrinkles are gone, like gone!'. This highly animated testimonial provides a dramatic before-and-after expression, emphasizing the product's wrinkle-reducing power and surprise, from a customer's very direct and excited perspective. - 00:39–00:42 The same blonde woman points to her cheek, smiling. The voiceover continues 'My skin looks so plump and youthful.'. This re-emphasizes the plumping and youth-restoring benefits, directly linking the product to visible results, from the same excited customer. - 00:42–00:43 A split-screen shot of the blonde woman. The left shows her applying cream to her cheek. The right shows her profile, looking at her neck/jawline with a satisfied smile. The text 'I look 10 years younger!' overlays the screen. This provides a quantifiable benefit, a 'before-and-after' visual implication, solidifying the product's anti-aging claims from a satisfied customer. - 00:43–00:46 The older woman with gray hair massages her face. The voiceover highlights key product features: 'This cream has cutting edge ingredients that work together'. This transitions to a more informational, brand-driven segment, explaining why the product works, but still delivered by a customer. - 00:47–00:49 An animation of blue molecular spheres in liquid appears, and the voiceover explains the combined effect: 'to instantly lift and firm the skin while reducing wrinkles.'. This visualizes the scientific action of the ingredients, connecting them directly to the desired benefits, shifting to a more abstract, brand-focused explanation. - 00:49–00:52 The older woman with gray hair wrinkles her forehead and then smooths it out, looking concerned then more relaxed. The voiceover finishes: 'to instantly lift and firm the skin while reducing wrinkles.'. This is a visual 'before-and-after' simulation, illustrating the core benefit with a relatable facial expression, bringing it back to a customer-focused visual demonstration of results. - 00:52–00:55 A split-screen shot of the older woman from 00:11-00:15, with her hair in braids. The top shows her profile, looking satisfied. The bottom shows her smiling broadly and touching her cheeks. The voiceover expresses amazement: 'I cannot believe how much firmer my skin has gotten.'. This is another strong, emotional testimonial focusing on firmness, reinforcing the product's efficacy from a delighted customer. - 00:55–01:00 A multi-panel grid of different women applying the cream or using the dermaroller. The text 'Try a full size product BEFORE you buy' overlays the center. The voiceover states 'Try a full size product BEFORE you buy. And see what M28 can do for you.'. This introduces a risk-free trial offer, encouraging direct engagement and overcoming purchase barriers, shifting to a brand-driven call to action. - 01:00–01:01 White screen with a cloud-brain icon and text 'Just ask SpoiledBrain™'. This introduces a brand technology or support system, adding an element of intelligence or personalization. - 01:01–01:04 Rapid succession of green capsule-like particles filling the screen, forming a pattern, then zooming out to reveal the SpoiledChild logo. This is a brand identity reveal/reinforcement, creating a memorable visual for the brand.

# Ad summary This ad features a woman promoting a liquid collagen product called SpoiledChild. She claims it has helped her flatten her stomach and curb cravings. She highlights that it contains collagen peptides, Vitamin C, and hyaluronic acid. # Brand positioning SpoiledChild is presented as a brand offering wellness and beauty products, specifically a liquid collagen supplement. The brand aligns with a lifestyle focused on maintaining a fit physique, enhancing beauty, and improving gut health. It is positioning itself in the market as a 'must-have secret weapon' for women looking to transform their bodies, particularly in the context of post-pregnancy. The ad language aims to empower women by offering a solution to common body image concerns. The brand positioning has functional and emotional elements. The ad does not mention competitor brands or directly compare its products. # Product The featured product is a liquid collagen supplement from SpoiledChild. According to the ad, this collagen supplement is designed to help women transform their bodies, especially to lose the last five pounds and flatten their stomachs. It contains collagen peptides, Vitamin C, and hyaluronic acid. The product improves gut health and curbs cravings, implying it is a weight management aid. The ad does not mention specific use occasions or address purchase barriers other than offering a 'try before you buy' opportunity. The ad tells viewers that this product is worth trying because it can help them achieve a flatter stomach, receive compliments, and lose weight effortlessly. # Visual style The ad has a polished UGC feel, blending casual, selfie-style shots with more staged, professional-looking segments. The editing combines quick cuts during testimonial moments with static shots when the speaker is presenting the product, supporting the intended tone. The pacing is moderate, with approximately 5 cuts per minute, and the overall aesthetic aims to balance authenticity with an aspirational lifestyle. There are no clear audio-visual syncs. # Hooks Spoken: 00:00–00:01 Listen up ladies. / 00:01–00:06 If you're struggling with the last five pounds, this liquid collagen will transform your body. Text overlay: 00:00–00:01 Listen up ladies. / 00:00–00:05 ⚠️ My secret to a perfect body after 2 kids! ⚠️ / 00:01–00:03 If you're struggling with / 00:02–00:03 the last five pounds, / 00:03–00:05 this liquid collagen / 00:04–00:06 will transform your body. Visual: 00:00–00:05: Split-screen. On the left, a woman with long blonde hair, fair skin, and heavy makeup, wearing a gray tank top, speaks directly to the camera. The background is blurry, suggesting an indoor setting. On the right, the same woman poses in a skimpy bathing suit and straw hat. She sits on a boulder in a grassy field with trees and a partial view of a log cabin. Mountains are visible in the distance under a bright, sunny sky. The camera is stationary in both frames. # Funnel stage Consideration # Pain points Struggling with the last five pounds after pregnancy. The ad conveys the frustration of wanting to lose weight and get back in shape after having children. # Value propositions - The collagen supplement is a secret weapon to get a perfect body after having kids. - Collagen peptides, Vitamin C, and hyaluronic acid improve gut health and curbs cravings. # Benefits - Transforms your body - Flatter stomach - Getting so many compliments - Improves gut health - Curbs cravings - The more I drink, the more I lose. # Features - Liquid collagen - Collagen peptides - Vitamin C - Hyaluronic Acid # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a woman who is a user of the product. # Storyline - 00:00–00:01 The ad starts with a woman addressing the audience, 'Listen up ladies.' - 00:01–00:02 She poses a question regarding the last five pounds. - 00:02–00:05 The woman says the liquid collagen will transform the viewer's body. - 00:06–00:09 She claims her stomach is much flatter and she gets compliments. - 00:09–00:12 The woman holds up the product. - 00:12–00:17 She states that it has Collagen Peptides, Vitamin C, and Hyaluronic Acid. - 00:17–00:20 The woman states the product improves gut health and curbs cravings. - 00:20–00:23 The woman raises her glass for a cheers. - 00:23–00:25 The woman says the product has great fruity flavor. - 00:25–00:27 She states 'the more I drink, the more I lose.'

# Ad summary This ad for SpoiledChild E27 Liquid Collagen features multiple celebrities sharing their experiences with the product. They highlight its benefits for skin firmness, tightness, and overall glow, emphasizing how it helps them maintain a youthful appearance. The ad showcases various ways to consume the collagen, either straight or mixed with water, and emphasizes its pleasant taste and smell. # Brand positioning SpoiledChild is presented as a brand focused on beauty and wellness, offering products that help maintain a youthful appearance. The brand aligns with a lifestyle of self-care and beauty enhancement, targeting consumers who value looking and feeling their best. The brand positions itself as a solution for maintaining skin firmness, tightness, and glow, particularly for those over 50, pushing against the norm of aging without intervention. The brand positioning is both functional (providing tangible skin benefits) and emotional (promoting confidence and a youthful feeling). # Product The featured product is SpoiledChild E27 Liquid Collagen, a supplement designed to improve skin firmness, tightness, and overall glow. It is marketed towards individuals, particularly those over 50, who want to maintain a youthful appearance. The product is consumed orally, either straight or mixed with water or other beverages. The ad highlights its pleasant taste and smell, described as similar to a ripe mango. The USPs include its ability to make skin feel firmer, tighter, lifted, and glowy. The ad addresses the purchase barrier of taste by emphasizing its delicious flavor. The product is presented as a key component in maintaining a bikini-ready body at any age. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending UGC-style testimonials with professional lighting and editing. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The pacing is consistent throughout the ad, with cuts timed to emphasize key points in the testimonials. The audio-visual sync is well-coordinated, with cuts and text overlays timed to match the spoken lines. # Hooks Spoken: All moms listen up. I have a tip for the baby weight. Text overlay: 00:00–00:02 / HEIDI MONTAG / The secret to a perfect body after 2 kids Visual: 00:00–00:02: Split screen. On the left, Heidi Montag, a blonde woman in her late 30s, wears a gray t-shirt and jeans, speaking directly to the camera in a casual setting. On the right, Heidi walks on a brick path in a black bikini with a dog on a leash, with a restaurant and people in the background. The camera is handheld and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging and the desire to maintain a youthful appearance, particularly for women over 50. It also addresses the challenge of losing baby weight after pregnancy. "All moms listen up. I have a tip for the baby weight." # Value propositions - E27 Liquid Collagen helps maintain a youthful appearance and bikini-ready body at any age. - The product's delicious mango flavor makes it enjoyable to consume daily. # Benefits - Helps with baby weight - Maintains healthy skin - Plumps skin - Makes skin feel firmer and tighter - Lifts skin - Gives skin a glowy appearance - Helps maintain a bikini-ready body at any age # Features - Liquid collagen - Delicious taste - Mango flavor # Call to action None used. # Social proof - "I'm 53, I look amazing, and this is my secret" – Carmen Electra (Actress) - "Over 50 and glowing, okay?" – Debi Mazar (Actress) - "This is the best way to maintain healthy skin and plump, plump, plump it up!" – Vanessa Williams (Actress) - "Oh, it's so good. I look forward to drinking it every single day because it is delicious" – Alyson Hannigan (Actress) - "It's just fabulous to feel bikini ready at the age of 65 and I couldn't do it without that E27 Liquid Collagen" – Beth Broderick (Actress) - "It smells and tastes just like a super perfectly picked, plump, ripe mango" – Jeannie Mai (Actress) - "I feel so much firmer and tighter. My skin feels lifted and glowy" – Beth Broderick (Actress) - "My business is beauty and this is my favorite new product" – Cynthia Bailey (Reality TV Star) # Point of view - Customer 100% – The ad is told entirely from the perspective of celebrity customers sharing their personal experiences and testimonials. # Storyline - 00:00–00:02 Heidi Montag introduces the topic of baby weight and hints at a tip. - 00:02–00:05 Carmen Electra states she is 53 and looks amazing, attributing her appearance to a secret. - 00:06–00:09 Debi Mazar says she is over 50 and glowing. - 00:09–00:15 Vanessa Williams claims the product is the best way to maintain healthy skin and plump it up. - 00:15–00:21 Alyson Hannigan says the product is so good and she looks forward to drinking it every day because it is delicious. - 00:21–00:29 Beth Broderick says it's fabulous to feel bikini ready at 65 and she couldn't do it without E27 Liquid Collagen. - 00:29–00:38 Jeannie Mai says she likes to take a straight shot of E27 in a glass of ice water, and that it smells and tastes like a super perfectly picked, plump, ripe mango. - 00:38–00:45 Beth Broderick says she feels so much firmer and tighter, and that her skin feels lifted and glowy. - 00:45–00:49 Cynthia Bailey says her business is beauty and this is her favorite new product.

# Ad summary Heidi Montag promotes SpoiledChild E27 Extra Strength liquid collagen, claiming it helps her maintain a flat stomach and curbs cravings. She highlights the ingredients, including collagen peptides, vitamin C, and hyaluronic acid, and emphasizes that it improves gut health. The ad includes testimonials about compliments she receives and how her trainer noticed a difference. # Brand positioning SpoiledChild is presented as a brand focused on beauty and wellness solutions, particularly for women looking to maintain their figure and overall health. The brand positions itself as a provider of high-quality, effective products, as highlighted by the use of collagen peptides, vitamin C, and hyaluronic acid in their liquid collagen. The brand aligns with a lifestyle that values beauty, health, and confidence, suggesting that its products are a 'secret weapon' for achieving desired physical results. The brand seems to ignore category norms by offering a liquid collagen product, pushing against the typical powder or pill formats. # Product The featured product is SpoiledChild E27 Extra Strength liquid collagen, designed to help women struggling with the last five pounds. It contains collagen peptides, vitamin C, and hyaluronic acid, which are highlighted for their benefits in improving gut health and curbing cravings. The product is presented as a daily must-have for maintaining a flatter stomach and receiving compliments on one's appearance. The ad addresses the purchase barrier by emphasizing the fruity flavor, making it more appealing and easier to incorporate into a daily routine. The product is worth trying because it is portrayed as a secret weapon for achieving a desired body shape and overall wellness. # Visual style The ad has a polished, commercial aesthetic with a mix of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover lines. The visual motifs include frequent shots of Heidi Montag in various settings, showcasing her figure and lifestyle. # Hooks Spoken: 00:00–00:05 Listen up ladies. If you're struggling with the last five pounds, this liquid collagen will transform your body. Text overlay: 00:00–00:05 HEIDI MONTAG / 00:00–00:05 The secret to a perfect body after 2 kids Visual: 00:00–00:05 Split screen. On the left, Heidi Montag, a blonde woman in her late 30s, is indoors wearing a gray tank top, speaking directly to the camera. On the right, Heidi is outdoors in a bikini and straw hat, sitting on a rock in a grassy area with trees in the background. Text overlay: 'HEIDI MONTAG The secret to a perfect body after 2 kids'. # Funnel stage Consideration # Pain points Struggling with the last five pounds. 'If you're struggling with the last five pounds...' # Value propositions - Liquid collagen with collagen peptides, vitamin C, and hyaluronic acid for transforming your body, improving gut health, and curbing cravings. - Daily must-have for maintaining a flatter stomach. # Benefits - Transforms your body - Flatter stomach - Improves gut health - Curbs cravings # Features - Liquid collagen - Collagen peptides - Vitamin C - Hyaluronic acid # Call to action None used. # Social proof - "My stomach is so much flatter and I'm getting so many compliments." – Heidi Montag (Customer) - "Yesterday at the gym my trainer actually asked me what I was doing differently." – Heidi Montag (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of Heidi Montag, a customer of the brand, sharing her personal experience and results with the product. # Storyline - 00:00–00:03 Heidi Montag introduces herself and addresses women who are struggling with the last five pounds. - 00:03–00:05 She claims that SpoiledChild liquid collagen will transform their body. - 00:05–00:11 She pours the liquid collagen into a glass and drinks it, stating it's her secret weapon. - 00:11–00:17 She shows the bottle and says it's like her hundredth bottle, emphasizing her love for it and calling it a daily must. - 00:17–00:21 She claims her stomach is much flatter and she's getting so many compliments. - 00:21–00:24 She shares that her trainer asked her what she was doing differently. - 00:24–00:27 She shows the product again, calling it her must-have secret weapon. - 00:27–00:33 She lists the ingredients: collagen peptides, vitamin C, and hyaluronic acid. - 00:33–00:35 She states that it improves gut health and curbs cravings. - 00:35–00:41 She makes a toast and drinks the collagen, commenting on its great fruity flavor. - 00:41–00:44 She concludes by saying the more she drinks, the more she loses.

# Ad summary This ad for SpoiledChild E27 Liquid Collagen features celebrity endorsements from Heidi Montag, Carmen Electra, Debi Mazar, Vanessa Williams, Alyson Hannigan, Beth Broderick, and Jeannie Mai. Each celebrity shares their experience with the product, highlighting its benefits for skin health and overall well-being. # Brand positioning SpoiledChild is presented as a brand focused on beauty and wellness, specifically targeting mature women who want to maintain a youthful appearance. The brand aligns with a lifestyle of self-care and prioritizes skin health. It positions itself as a solution for women over 50 who want to look and feel their best, pushing against the norm of aging without intervention. The brand positioning is both functional, offering tangible benefits like firmer and tighter skin, and emotional, promoting confidence and a youthful glow. # Product The featured product is SpoiledChild E27 Liquid Collagen, a drinkable supplement designed to improve skin health and overall well-being. It is marketed towards women who want to maintain healthy, plump, and glowing skin. The product is presented as a secret to looking amazing, even at an older age. It is highlighted for its delicious taste, described as similar to a perfectly ripe mango. The ad addresses the purchase barrier of taste by emphasizing its pleasant flavor and ease of consumption, suggesting it can be taken straight or mixed with ice water or other beverages. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending UGC-style testimonials with professional lighting and editing. The editing style includes quick cuts and split screens to maintain a fast pace and showcase multiple celebrities. The pacing is consistent throughout the ad, with cuts timed to coincide with voiceover lines. The overall visual style supports the intended tone of credibility and aspirational beauty. # Hooks Spoken: 00:00–00:02 Hi I'm Heidi Montag. You may know me as a global pop star. Text overlay: 00:00–00:08 HEIDI MONTAG The secret to a perfect body after 2 kids Visual: 00:00–00:02 Heidi Montag stands on a wooden deck with a white railing, with a beach and ocean in the background. She is wearing a colorful bikini and clear heels, with her hand on her hip. The camera is stationary and shows a full shot of her body. Text overlay: "HEIDI MONTAG The secret to a perfect body after 2 kids" # Funnel stage Consideration # Pain points The ad implies that aging and maintaining youthful skin can be a challenge, particularly for women over 50. "The secret to a perfect body after 2 kids" # Value propositions - Maintains healthy skin and plump, plump, plump it up! - Bikini ready at 65 - Smells and tastes just like a super perfectly picked, ripe, plump mango. # Benefits - Maintains healthy skin - Plump skin - Firmer skin - Tighter skin - Lifted skin - Glowy skin - Delicious taste # Features - Liquid collagen # Call to action None used. # Social proof - "I'm 53, I look amazing, and this is my secret." – Carmen Electra (Actress) - "Hello, over 50 and glowing, okay?" – Debi Mazar (Actress) - "This is the best way to maintain healthy skin and plump, plump, plump it up!" – Vanessa Williams (Actress) - "Oh, it's so good. I look forward to drinking it every single day because it is delicious." – Alyson Hannigan (Actress) - "It's just fabulous to feel bikini ready at 65 and I couldn't do it without that E27 liquid collagen." – Beth Broderick (Actress) - "I like to just take a straight shot of the E27 in a glass of ice water. It smells and tastes just like a super perfectly picked, ripe, plump mango." – Jeannie Mai (Actress) - "I feel so much firmer and tighter. My skin feels lifted and glowy." – Beth Broderick (Actress) - "My business is beauty and this is my favorite new product." – Cynthia Bailey (Reality TV Star) # Point of view - Customer 100% – The ad is told entirely from the perspective of celebrity customers who are endorsing the product. # Storyline - 00:00–00:04 Heidi Montag introduces herself as a global pop star and mom, acknowledging the craziness of her life. - 00:04–00:08 Heidi states that she prioritizes liquid collagen every day. - 00:08–00:11 Carmen Electra introduces herself as an actress and states that she is 53 and looks amazing, attributing it to the product. - 00:12–00:15 Debi Mazar introduces herself as an actress and states that she is over 50 and glowing. - 00:15–00:21 Vanessa Williams introduces herself as an actress and states that the product is the best way to maintain healthy skin and plump it up. - 00:21–00:27 Alyson Hannigan introduces herself as an actress and states that the product is so good and that she looks forward to drinking it every single day because it is delicious. - 00:27–00:35 Beth Broderick introduces herself as an actress and states that it is fabulous to feel bikini ready at 65 and that she couldn't do it without the product. - 00:35–00:39 Jeannie Mai introduces herself as an actress and states that she likes to take a straight shot of the product in a glass of ice water. - 00:39–00:44 Jeannie Mai states that the product smells and tastes just like a super perfectly picked, ripe, plump mango. - 00:44–00:50 Beth Broderick states that she feels so much firmer and tighter and that her skin feels lifted and glowy. - 00:50–00:55 Cynthia Bailey introduces herself as a reality TV star and states that her business is beauty and that the product is her favorite new product.

# Ad summary This ad features a woman discussing her discovery of SpoiledChild™ and its benefits, including glowing and firm skin. She highlights the ingredients, such as hyaluronic acid, vitamin C, and collagen, and encourages viewers to check it out, promising they won't be disappointed. # Brand positioning SpoiledChild™ positions itself as a premium skincare brand focused on delivering youthful and radiant skin. The brand emphasizes scientifically backed ingredients like hyaluronic acid, vitamin C, and collagen, promoting a functional and science-led approach to beauty. The brand is presented as a discovery, positioning it as a go-to solution for anti-aging skincare, especially for mature skin. The overall tone is honest and enthusiastic, aiming to appeal to consumers who value effective and research-driven skincare solutions. # Product SpoiledChild™ is presented as a comprehensive skincare solution designed to provide glowing, firm skin, especially for mature individuals. The product includes ingredients such as hyaluronic acid, vitamin C, and collagen, which are highlighted for their anti-aging properties. It is intended to help users retain collagen, lift the skin, and improve elasticity. The product is presented as a discovery that has significantly improved the speaker's skin, making it a worthwhile investment for those seeking visible results. The ad focuses on communicating why the product is worth trying by highlighting its key ingredients and benefits. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, modern aesthetic. The editing is smooth with static shots and minimal transitions, giving it a personal and authentic vibe. The pacing is moderate, with cuts primarily occurring at natural breaks in the speaker's dialogue. # Hooks Spoken: 00:00–00:03: I was like, gosh, how do you look like you're younger than me. Text overlay: ⚠️ Storytime: ⚠️ (Caption Box) / the skincare advice / that has me / aging backwards / I was like, gosh, / how do you look like / you're younger than me. Visual: 00:00–00:03: A woman with long brown hair, wearing a black top and jewelry, sits in front of a white wall with an archway in the background. A white bottle is positioned in the foreground. She is speaking directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the frustration of aging skin that loses its glow, firmness, and elasticity, leading to a less youthful appearance. # Value propositions - The product offers a way to maintain glowing and firm skin, especially as you get older, by providing essential ingredients like hyaluronic acid, vitamin C, and collagen. # Benefits - Glowing skin - Firm skin - Improved elasticity - Retaining collagen - Lifted skin # Features - Hyaluronic Acid - Vitamin C - Collagen # Call to action So you guys should definitely check it out. # Social proof - "I was like, gosh, how do you look like you're younger than me" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:08 The ad begins with a woman sharing her experience of being complimented for looking younger and revealing that the secret is collagen. - 00:08–00:13 Continuing the story, she mentions discovering SpoiledChild™ a few years ago. - 00:13–00:23 She details the positive effects she experienced, such as glowing and firmer skin, improved elasticity, and retained collagen, all presented from a personal use case. - 00:23–00:28 She highlights key ingredients like hyaluronic acid, vitamin C, and collagen that help achieve results. - 00:28–00:32 The speaker emphasizes the importance of glowing and firm skin, especially as one ages. - 00:32–00:36 Concluding the ad, she encourages viewers to check out SpoiledChild™, promising they won't be disappointed.

# Ad summary This ad for SpoiledChild E27 liquid collagen features testimonials from celebrities and influencers who are over 50. They share how the product has helped them maintain healthy skin and feel confident. # Brand positioning SpoiledChild is presented as a beauty and wellness brand focused on anti-aging solutions. The brand aims to occupy a space in the consumer's mind as a provider of effective liquid collagen supplements that help defy aging. The brand aligns with values of beauty, health, and confidence, promoting a lifestyle where individuals can feel good about their appearance at any age. The brand pushes against the norm of aging by offering a product that helps maintain youthful skin and body. The brand positioning is both functional, focusing on the performance of the liquid collagen, and emotional, emphasizing the confidence and positive feelings associated with using the product. # Product The product featured in the ad is SpoiledChild E27 liquid collagen, a supplement designed to help defy aging. It is for individuals who want to maintain healthy skin and feel confident in their appearance, particularly those over 50. The product is presented as a delicious and effective way to achieve firmer, tighter, and lifted skin. The ad addresses the purchase barrier of skepticism by showcasing testimonials from celebrities and influencers who have used the product for years and have seen positive results. The liquid collagen is shown being consumed directly or mixed into beverages, highlighting its versatility and ease of use. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending UGC-style testimonials with high-end production elements. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The pacing is consistent throughout the ad, with cuts timed to music beats and voiceover lines. The visual motifs include split screens, close-up shots of the product, and testimonials from celebrities and influencers. # Hooks Spoken: 00:00–00:03: I've been taking liquid collagen E27, for years. Text overlay: 00:00–00:06: JEANNIE MAI / 00:00–00:06: THE SECRET TO DEFY AGING Visual: 00:00–00:03: Jeannie Mai, an Asian woman in her 40s, stands in a bright, modern kitchen with white cabinets and stainless steel appliances. She wears a black tank top and gold necklaces. She gestures with her hands as she speaks, with a white bottle of SpoiledChild E27 liquid collagen on the counter in front of her. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that aging can lead to a loss of skin firmness, tightness, and overall youthful appearance. The frustration is signaled by the desire to "defy aging" and maintain a youthful look. # Value propositions - Liquid collagen E27 helps defy aging and maintain healthy skin. - The product helps you feel bikini ready at 65. - The product helps you achieve firmer, tighter, and lifted skin. # Benefits - Defy aging - Maintain healthy skin - Plump skin - Firmer skin - Tighter skin - Lifted skin - Feel bikini ready # Features - Liquid collagen E27 # Call to action TRY BEFORE YOU BUY # Social proof - "I've been taking liquid collagen E27, for years" – Jeannie Mai (Customer) - "I think I look amazing, and this is my secret!" – Cynthia Bailey (Reality TV Star) - "Over 50 and glowing" – Debi Mazar (Actress) - "This is the best way to maintain healthy skin and plump, plump, plump it up!" – Vanessa Williams (Actress) - "I look forward to drinking it every single day because it is delicious" – Alyson Hannigan (Actress) - "It's just fabulous to feel bikini ready at 65 and I couldn't do it without that E27 liquid collagen" – Beth Broderick (Actress) - "I feel so much firmer and tighter" – Beth Broderick (Actress) - "My skin feels lifted" – Beth Broderick (Actress) - "My business is beauty and this is my favorite new product" – Cynthia Bailey (Reality TV Star) # Point of view - Customer 100% – The ad is told entirely from the perspective of customers and influencers sharing their experiences with the product. # Storyline - 00:00–00:03 Jeannie Mai introduces herself and states that she has been taking liquid collagen E27 for years. - 00:03–00:06 She expresses that she has no plans of stopping, implying that the product is essential to her routine. - 00:06–00:10 Cynthia Bailey states that she is 57 and thinks she looks amazing, attributing her appearance to the product. - 00:11–00:14 Debi Mazar introduces herself and states that she is over 50 and glowing, implying that the product is responsible for her radiant skin. - 00:15–00:21 Vanessa Williams states that the product is the best way to maintain healthy skin and plump it up, emphasizing the product's benefits. - 00:21–00:26 Alyson Hannigan states that the product is so good and that she looks forward to drinking it every single day because it is delicious, highlighting the product's taste and appeal. - 00:26–00:34 Beth Broderick states that it's fabulous to feel bikini ready at 65 and that she couldn't do it without E27 liquid collagen, emphasizing the product's ability to help maintain a youthful body. - 00:34–00:39 Beth Broderick states that she feels so much firmer and tighter and that her skin feels lifted, highlighting the product's physical benefits. - 00:39–00:44 Cynthia Bailey states that her business is beauty and that the product is her favorite new product, reinforcing the product's effectiveness and appeal. - 00:44–00:47 The ad concludes with a call to action to try before you buy and to ask SpoiledBrain, encouraging viewers to explore the product further.

# Ad summary This ad features Jeannie Mai and her mother, Mama Mai, promoting SpoiledChild liquid collagen. They discuss how they compete to age better and how SpoiledChild helps them achieve that. The ad highlights the benefits of collagen peptides, vitamin C, and hyaluronic acid for firmer skin, thicker hair, and a smooth, rejuvenated feel. # Brand positioning SpoiledChild is presented as a brand focused on beauty and anti-aging, particularly through collagen supplementation. The brand aligns with a lifestyle that values beauty, confidence, and success, suggesting that looking younger leads to feeling more confident. The brand positions itself as a solution for those who want to maintain a youthful appearance and feel good about themselves, emphasizing the connection between beauty and success. # Product SpoiledChild liquid collagen is a dietary supplement designed to promote firmer skin, thicker hair, and overall rejuvenation. The product contains collagen peptides, vitamin C, and hyaluronic acid. It is presented as a simple and easy-to-use product, with the ad showing both Jeannie Mai and Mama Mai taking a shot of the liquid collagen. The product is for anyone who wants to maintain a youthful appearance and feel more confident, with the ad emphasizing that looking younger leads to feeling more successful. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style includes quick cuts and split screens to maintain a fast pace. The production quality is high, giving it a professional feel. The visual motifs include frequent shots of the product and the two women interacting, emphasizing the personal connection and the product's benefits. # Hooks Spoken: I've been taking liquid collagen E27 for years Text overlay: How JEANNIE MAI AND MAMA MAI are defying aging Visual: 00:00–00:03: Jeannie Mai stands in a bright, modern kitchen with white cabinets and a gray backsplash. She is wearing a black tank top and gold jewelry. A white bottle of SpoiledChild liquid collagen is on the counter in front of her. She gestures with her hands as she speaks. # Funnel stage Consideration # Pain points The ad implies a frustration with the aging process and a desire to maintain a youthful appearance. "How JEANNIE MAI AND MAMA MAI are defying aging" # Value propositions - Simple and easy to use - Beauty makes you successful - Look younger, feel confident # Benefits - Firmer skin - Thicker hair - Smooth, rejuvenated feel - Glow # Features - Liquid collagen - Collagen peptides - Vitamin C - Hyaluronic acid # Call to action None used. # Social proof - "I've been taking liquid collagen E27 for years" – Jeannie Mai (Customer) # Point of view - Customer 50% – Jeannie Mai and Mama Mai share their personal experiences and opinions about the product. - Brand 50% – The ad presents product claims and benefits directly to the audience. # Storyline - 00:00–00:06 Jeannie Mai introduces herself and states she has been taking SpoiledChild liquid collagen for years. - 00:04–00:06 She says she has no plans of stopping, conveying her satisfaction and commitment to the product. - 00:07–00:12 Jeannie Mai introduces Mama Mai and mentions they get competitive about who can age better. - 00:12–00:15 She explains that this is why they take their collagen every single day, emphasizing the importance of the product in their anti-aging routine. - 00:15–00:17 Mama Mai expresses her enthusiasm and prepares to take a shot of the collagen. - 00:17–00:19 Mama Mai states that it is simple and very easy, highlighting the convenience of the product. - 00:19–00:23 Mama Mai says that it makes you more beautiful, more smart, and more famous, linking the product to overall success and desirability. - 00:24–00:27 Jeannie Mai explains that collagen peptides help with firmer skin and thicker hair. - 00:27–00:29 She adds that it also has vitamin C that can help with your glow, highlighting another benefit of the product. - 00:29–00:34 Jeannie Mai mentions that she loves the hyaluronic acid, which gives you a smooth, rejuvenated feel. - 00:35–00:36 Mama Mai states that beauty makes you successful, reinforcing the connection between appearance and achievement. - 00:36–00:38 Jeannie Mai asks why it makes you successful, prompting Mama Mai to elaborate. - 00:39–00:41 Mama Mai explains that when you look younger, you feel confident, emphasizing the emotional benefit of the product. - 00:42–00:45 Mama Mai says to drink SpoiledChild, and Jeannie Mai drinks a glass of the product.

# Ad summary This ad features celebrities Audrina Patridge, Heidi Montag, Debi Mazar, Vanessa Williams, Allyson Hannigan, Beth Broderick, Jeannie Mai, and Cynthia Bailey, who review and promote the SpoiledChild E27 liquid collagen supplement. Each influencer shares their personal experience with the product, highlighting benefits such as improved skin firmness, hydration, and overall glow. The ad includes demonstrations of how to incorporate the collagen into daily routines. # Brand positioning SpoiledChild is presented as a premium wellness brand focused on delivering high-quality, science-backed supplements, as indicated by the celebrities shown using the product. The brand aims to occupy a space in the consumer's mind as a luxurious and effective solution for beauty and health, aligning with a lifestyle of self-care and indulgence. The brand's positioning seems emotional, emphasizing visible results like radiant skin and an overall sense of well-being. SpoiledChild pushes against the norm of traditional supplement brands by leveraging celebrity endorsements and a focus on liquid formulations, promoting the brand as modern and desirable. # Product The SpoiledChild E27 is a liquid collagen supplement designed to promote skin health, firmness, and overall body transformation. The liquid formulation, as shown by the influencers, can be taken straight or mixed with beverages. It is highlighted as a solution for those struggling with the last few pounds, aiming to transform the body by maintaining healthy skin and plumpness. The product's USPs include its great taste, ease of use, and ability to provide noticeable results, such as lifted and glowing skin. The collagen is presented as a versatile product for daily use, addressing purchase barriers by emphasizing its delicious flavor and ease of incorporation into any routine. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style includes quick cuts between different influencers to maintain a fast pace and keep the viewer engaged. The video uses a combination of static shots and smooth transitions to create a professional feel. The production quality is high, aiming to convey a sense of luxury and effectiveness. The pacing is relatively consistent, with several cuts per minute to align with the fast-paced nature of social media content. Audio-visual sync is present with text overlays timed to voiceover lines. # Hooks Spoken: 00:00–00:02 Audrina Patridge: I didn't realize the effects it would have on my full body. Text overlay: 00:00–00:02 AUDRINA PATRIDGE / 00:00–00:02 This collagen really surprised me / 00:00–00:02 I didn't realize the effects Visual: 00:00–00:02 A woman with long brown hair in a black and white sports bra stands in front of a neutral wall in a brightly lit room. A television and light wood end table are in the background to the left. She is holding a white bottle of SpoiledChild E27. # Funnel stage Consideration # Pain points Struggling with the last five pounds. # Value propositions - Liquid collagen transforming your body - Delicious taste for easy daily consumption - Easy to incorporate into daily routine - Achieve lifted and glowy skin with a single product # Benefits - Transform your body - Maintain healthy skin - Plump - Lifted and glowy skin # Features - Liquid collagen # Call to action TRY BEFORE YOU BUY # Social proof - "I didn't realize the effects it would have on my full body" – Audrina Patridge - "This liquid collagen will transform your body" – Heidi Montag (Pop Star) - "Hello, over 50 and glowing, okay?" – Debi Mazar (Actress) - "This is the best way to maintain healthy skin and plump, plump, plump it up!" – Vanessa Williams (Actress) - "I look forward to drinking it every single day because it is delicious" – Allyson Hannigan (Actress) - "It smells and tastes just like a super perfectly picked, plump, ripe mango" – Jeannie Mai (TV Star) - "I feel so much firmer and tighter. My skin feels lifted and glowy." – Beth Broderick (Actress) - "My business is beauty and this is my favorite new product." – Cynthia Bailey (Reality TV Star) # Point of view - Customer 80% – The customer POV is communicated through celebrity testimonials discussing their personal experiences and benefits from using the product. - Brand 20% – The brand POV is communicated through direct product claims and showcasing the product in various usage scenarios. # Storyline - 00:00–00:02 00:00–00:02 Audrina Patridge holds a SpoiledChild bottle and says that she didn't realize the effects it would have on her full body. This is intended to create curiosity by highlighting the product's unexpected benefits. - 00:02–00:09 00:02–00:09 Heidi Montag introduces herself as a pop star and says that if you're struggling with the last five pounds, this liquid collagen will transform your body. The message highlights the transformative potential of the product and introduces a specific use case. - 00:10–00:13 00:10–00:13 Debi Mazar introduces herself as an actress and says that she's over 50 and glowing. This is intended to position the product as an effective anti-aging solution. - 00:14–00:19 00:14–00:19 Vanessa Williams introduces herself as an actress and says that this is the best way to maintain healthy skin and plump, plump it up. This message highlights the product's ability to maintain healthy skin. - 00:19–00:24 00:19–00:24 Allyson Hannigan introduces herself as an actress, stating that she loves the drink and looks forward to drinking it every single day because it is delicious. This message highlights the product's great taste and is intended to encourage daily consumption. - 00:25–00:34 00:25–00:34 Jeannie Mai introduces herself as a TV star. She says that she likes to take a straight shot of the E27 in a glass of ice water, and that it smells and tastes just like a super perfectly picked, plump, ripe mango. This message highlights the product's great taste. - 00:34–00:40 00:34–00:40 Beth Broderick introduces herself as an actress, showing a before-and-after shot. She says that she feels so much firmer and tighter, and that her skin feels lifted and glowy. This is designed to demonstrate visible results. - 00:40–00:44 00:40–00:44 Cynthia Bailey introduces herself as a reality TV star, holding a SpoiledChild bottle. She says that her business is beauty, and this is her favorite new product. This is intended to build trust by highlighting her industry's focus on the product. - 00:44–00:47 00:44–00:47 A screen shows "TRY BEFORE YOU BUY" with the SpoiledChild logo, and "Just ask SpoiledBrain" with a brain-shaped cloud logo.

# Ad summary Carmen Electra promotes SpoiledChild collagen supplements, claiming they have tightened her skin on her arms, stomach, and thighs. She demonstrates how she mixes the collagen with water and drinks it. # Brand positioning SpoiledChild is presented as a brand that offers collagen supplements to improve skin elasticity and overall body appearance. The brand is positioned as a solution for those seeking to maintain a youthful look and feel, even as they age. The ad emphasizes the functional benefits of the product, such as skin tightening and overall body improvement, aligning with a lifestyle focused on self-care and maintaining a youthful appearance. The brand pushes against the norms of aging by promoting products that help users look and feel younger, focusing on functional and emotional benefits. # Product The product being advertised is a collagen supplement by SpoiledChild, designed to tighten skin and improve overall body appearance. The ad highlights that the supplement contains collagen, Vitamin C, and Hyaluronic Acid. It is implied that the product is for individuals looking to maintain a youthful appearance and improve skin elasticity. The product is presented as a solution for tightening skin on areas like the arms, stomach, and thighs. The ad addresses the purchase barrier of skepticism by showing Carmen Electra, a celebrity, using and endorsing the product, suggesting it is worth trying for its skin-tightening and body-improving benefits. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and split screens, creating a dynamic and engaging viewing experience. The production quality is high, with clear visuals and professional lighting. The pacing is consistent, with cuts timed to the music and voiceover lines. The use of split screens and text overlays adds to the overall visual appeal and helps to convey the message effectively. # Hooks Spoken: I went to the premier of Freaky Friday, and everyone was saying, you look so much younger, what do you do? Text overlay: CARMEN ELECTRA / The secret to look f*cking amazing over 50 Visual: 00:00–00:01 The video opens with a split screen. The top half shows Carmen Electra in a red bikini top and jeans, standing in front of a closet filled with shoes. She is gesturing with her hand and talking to the camera. The bottom half shows Carmen Electra on a red carpet, wearing a red sequined dress and smiling. / 00:01–00:05 The split screen remains. Carmen Electra in the top half continues to talk to the camera, while the bottom half shows her on the red carpet. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire to maintain a youthful appearance and combat the effects of aging on the skin and body. "Everyone was saying, you look so much younger, what do you do?" # Value propositions - Key to having a better body: The collagen supplement is presented as essential for achieving a better body. - Collagen, Vitamin C, and Hyaluronic Acid: These ingredients are highlighted as the key components for skin tightening and overall body improvement. # Benefits - Tightened skin - Better body # Features - Collagen - Vitamin C - Hyaluronic Acid # Call to action None used. # Social proof - "I went to the premier of Freaky Friday, and everyone was saying, you look so much younger, what do you do?" – Carmen Electra (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of Carmen Electra, a celebrity and customer of the brand, who shares her personal experience and endorsement of the product. - Brand 20% – The brand's official voice is present through the text overlays and product claims, highlighting the benefits and ingredients of the collagen supplement. # Storyline - 00:00–00:01 Carmen Electra is introduced, with text overlaying her name and the claim that she knows "The secret to look f*cking amazing over 50". - 00:01–00:05 00:01–00:05 Carmen shares that at the premiere of Freaky Friday, people commented on how much younger she looked and asked what she does. This sets up the problem that the product will solve. - 00:05–00:12 00:05–00:12 Carmen introduces the SpoiledChild collagen supplement as her "new obsession" that has "really tightened up" her skin in all areas, including her arms, stomach, and thighs. This introduces the product as the solution. - 00:12–00:14 00:12–00:14 A clip of Carmen Electra performing on stage is shown, followed by Carmen pointing to her thighs, reinforcing the product's benefits. - 00:14–00:16 00:14–00:16 Carmen shakes the collagen supplement bottles, preparing to mix and drink it. This shows the product in use. - 00:16–00:21 00:16–00:21 Carmen drinks the collagen supplement, calling it "good collagen" and saying "down the hatch". This reinforces the product's benefits and ease of use. - 00:21–00:25 00:21–00:25 Carmen holds up the collagen supplement bottle, stating that what's inside is "key to having a better body". This reinforces the product's benefits. - 00:25–00:32 00:25–00:32 Carmen states that the supplement contains collagen, Vitamin C, and Hyaluronic Acid, and that's all you need. This highlights the key ingredients and reinforces the product's benefits. - 00:32–00:34 00:32–00:34 Carmen says "SpoiledChild, yeah" as a drink is prepared, implying that the collagen supplement can be mixed into a drink. This reinforces the product's benefits and ease of use. - 00:34–00:37 00:34–00:37 The ad ends with text overlays promoting SpoiledChild and their "Try Before You Buy" and "Just ask SpoiledBrain" initiatives.

# Ad summary This ad features Vanessa Williams promoting SpoiledChild liquid collagen. She highlights its benefits for skin firming, glow, and gut health, emphasizing its premium quality and ease of consumption as a shot. She also mentions the pineapple flavor and ingredients like hyaluronic acid, collagen, and vitamin C. # Brand positioning SpoiledChild is presented as a premium brand focused on beauty and wellness from the inside out. The brand aims to occupy a space in the consumer's mind that values both looking and feeling great, aligning with a lifestyle that prioritizes health and beauty. The brand pushes against the norm of focusing solely on external beauty by emphasizing the importance of gut health. The brand positioning is both functional (skin firming, glow, gut health) and emotional (feeling great). # Product SpoiledChild is a liquid collagen drink designed to improve skin firmness, provide a healthy glow, and support gut health. It is for anyone who wants to look and feel great. The product contains hyaluronic acid, collagen, and vitamin C. It is available in pineapple flavor. The product is presented as a quick and easy way to improve overall well-being, addressing the barrier of time and effort often associated with beauty and health routines. The ad emphasizes that it absorbs quickly into the body and is the secret to looking fantastic. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high-end, giving it a professional feel. The pacing is consistent, with cuts timed to voiceover lines. The visual motifs include close-ups of Vanessa Williams and product shots. # Hooks Spoken: 00:00–00:02: All right, hold on. Look at this skin. Text overlay: 00:00–00:02: VANESSA WILLIAMS' Secret to Looking 62 Years Young (in white box) Visual: 00:00–00:02: Vanessa Williams, a woman in her 60s with blonde wavy hair, is centered in the frame. She wears a black top and is indoors with a light pink chair behind her. A white text overlay appears at the top of the screen. # Funnel stage Consideration # Pain points The ad implies that maintaining youthful skin and overall wellness can be challenging. The frustration is signaled by the desire to look and feel great, which requires effort and the right products. # Value propositions - Liquid collagen is the gold standard - Premium, premium product - Absorbs quickly into the body - Easy, breezy # Benefits - Firming of your skin - Glow that everyone wants - Helps with your gut health - Looking great - Feeling great # Features - Hyaluronic Acid - Collagen - Vitamin C # Call to action None used. # Social proof - "For the past year, I've been using E27. It's fantastic. I've seen it work for me on multiple levels." – Vanessa Williams (Celebrity) # Point of view - Expert 100% – The ad is told from the perspective of Vanessa Williams, a celebrity who is presented as an expert endorsing the product. # Storyline - 00:00–00:02 Vanessa Williams introduces herself and prepares to share a beauty secret. - 00:02–00:04 She highlights her skin and transitions to a before-and-after split screen to show the product's effect. - 00:04–00:05 She states she has been using E27 for the past year. - 00:05–00:07 She takes a shot of the product and says it's fantastic and she has seen it work for her. - 00:07–00:13 She holds up the SpoiledChild bottle and explains that it helps with skin firming and glow. - 00:13–00:18 She adds that it also helps with gut health, so you're not only looking great, but feeling great as well. - 00:18–00:20 She says she likes to take it as a shot and shows the pineapple flavor. - 00:20–00:23 She pours a shot, smells it, and drinks it, describing it as tropical, easy, and breezy. - 00:23–00:27 She lists the ingredients: hyaluronic acid, collagen, and vitamin C. - 00:28–00:32 She says it absorbs quickly into the body and is the secret to looking fantastic. - 00:32–00:37 She states that liquid collagen is the gold standard and this is a premium product.

# Ad summary This ad features Malika Haqq promoting E27 Liquid Collagen by SpoiledChild. She shares her experience with the product and how it helps with weight management, digestion, and skin. # Brand positioning SpoiledChild, as presented in the ad, offers innovative beauty and wellness products through a fun, digitally-native brand. They challenge conventional beauty norms by positioning wellness as a lifestyle choice. The brand values transparency by highlighting key ingredients. The brand positioning is both functional and emotional, combining the promise of tangible results with an element of playful self-care. # Product The E27 Liquid Collagen by SpoiledChild is a collagen supplement designed to support weight management, improve digestion, and enhance skin health. It contains vitamin C, hyaluronic acid, and collagen peptides. It is intended to be mixed into a drink. The product addresses the purchase barriers for those skeptical about the effectiveness of collagen supplements, by showing Malika Haqq's personal results. It implies that consistency is key to experiencing the benefits. # Visual style The ad has a polished, commercial aesthetic, with a blend of outdoor and studio-like settings. Editing includes quick cuts and smooth transitions. The visuals are clean and bright, lending a fresh and healthy feel to the ad. The pacing is consistent, with cuts timed to voiceover lines and key product actions. # Hooks Spoken: Hi, I am Malika and you may know me from Sky High or the Kardashians. [casual tone] Text overlay: MALIKA HAQQ'S / Secret to looking AMAZING over 40 Visual: 00:00–00:03: A split-screen shows two shots of Malika Haqq. The top shot shows a close-up of her face and upper chest. She wears a light pink top and has long black hair. The background is green foliage. Below, Malika walks on a stone surface wearing a light pink one-piece swimsuit. Green shrubbery is on both sides. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the frustration of weight gain and difficulty maintaining weight loss, especially as one ages. It also hints at skin losing firmness and tightness. # Value propositions - Vitamin C, Hyaluronic Acid, and Collagen Peptides all in one drink. # Benefits - The weight can come off and it can stay off. - My body has changed. - My digestion has improved. - My skin is firmer and tighter. - My glow is back and I feel so much better. # Features - Vitamin C - Hyaluronic Acid - Collagen Peptides # Call to action You need to try this product. # Social proof - “I've realized the weight can come off and it can stay off. My body has changed, my digestion has improved, my skin is firmer and tighter. My glow is back and I feel so much better” – Malika Haqq (Influencer) # Point of view - Expert 100% – The ad is delivered by Malika Haqq, who is presented as a credible user of the product, sharing her personal experience and results. # Storyline - 00:00–00:03 Malika introduces herself, highlighting her celebrity status. - 00:03–00:12 Malika mentions she is currently on set for a photoshoot and wants to share with her followers the E27 Liquid Collagen from SpoiledChild. - 00:12–00:20 She highlights that after using the E27 Liquid Collagen, weight can come off and stay off. - 00:20–00:25 She lists additional benefits, including improved digestion and firmer, tighter skin. - 00:25–00:32 She describes how she adds the product into a tropical mocktail and encourages viewers to make their drinks whatever they like. - 00:32–00:36 She mentions it has vitamin C, hyaluronic acid, and collagen peptides. - 00:36–00:46 She states that the product tastes delicious and improved her glow. She encourages viewers to try the product and says her results are next level. - 00:46–00:49 The ad concludes with the SpoiledChild logo.

# Ad summary Jenny McCarthy Wahlberg promotes SpoiledChild E27 Extra Strength Liquid Collagen, highlighting its benefits for skin, joints, elasticity, and recovery. She emphasizes it as a non-skippable part of her daily routine, encouraging viewers to take a quiz and try the product. # Brand positioning SpoiledChild is presented as a brand focused on providing high-quality supplements for overall wellness, particularly for those experiencing age-related physical changes. The brand aims to occupy a space in the consumer's mind as a provider of effective solutions for maintaining youthful skin, joint health, and overall vitality. The brand aligns with a lifestyle that values self-care and proactive health management. The brand positioning is both functional (improving skin and joint health) and emotional (boosting confidence and vitality). # Product The product being advertised is SpoiledChild E27 Extra Strength Liquid Collagen, a supplement designed to improve skin, joint health, elasticity, and recovery. It is for individuals experiencing age-related physical changes, as implied by Jenny McCarthy's statement about getting older. The product contains hyaluronic acid, vitamin C, and collagen peptides. The USPs include its extra strength formula and liquid form for easy consumption. The ad shows the product being taken daily as part of a regular health regimen. The ad addresses the purchase barrier of skepticism by encouraging viewers to 'Try Before You Buy' and take a quiz to find the right product. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style includes quick cuts and smooth transitions to maintain a fast pace. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:01: Hey guys, it's me, Jenny McCarthy Wahlberg. Text overlay: 00:00–00:02: JENNY MCCARTHY'S / 00:00–00:02: Secret to looking f*cking amazing over 50 Visual: 00:00–00:01: Split screen. Top: Jenny McCarthy stands in front of a house with a pool, holding a white product. Bottom: Jenny walks out of the pool in a purple bikini. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging and the associated physical decline, such as waking up injured. 'You know you're getting old when you go to bed healthy and you wake up injured.' # Value propositions - Improved skin appearance due to hyaluronic acid and vitamin C - Enhanced joint health and elasticity from collagen peptides - Faster recovery supported by the extra strength formula # Benefits - Makes my skin look better - Makes my joints feel better - My elasticity - Being able to bounce back from recovery # Features - Hyaluronic acid - Vitamin C - Collagen peptides - Extra strength formula - Liquid form # Call to action TAKE THE QUIZ # Social proof - "It's me, Jenny McCarthy Wahlberg" – Jenny McCarthy (Customer) - "Collagen is a supplement that I do not go without" – Jenny McCarthy (Customer) - "It's what makes my skin look better, it's what makes my joints feel better" – Jenny McCarthy (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of Jenny McCarthy, a celebrity and customer of the brand, sharing her personal experience and endorsement. # Storyline - 00:00–00:06 Jenny McCarthy introduces herself and the topic of aging. - 00:06–00:10 She highlights the challenges of aging, such as waking up injured, and introduces collagen as a necessary supplement. - 00:10–00:13 She introduces SpoiledChild E27 Extra Strength Liquid Collagen, demonstrating how to pour and mix it with water. - 00:13–00:22 She drinks the collagen mixture and describes its benefits for skin, joints, elasticity, and recovery. - 00:22–00:27 She emphasizes the importance of taking it daily and calls it a 'no skip day' in her regimen. - 00:27–00:29 The ad concludes with a call to action to 'Take the Quiz' and 'Try Before You Buy'.

# Ad summary A woman is advertising a collagen product by SpoiledChild. She claims that the collagen product firms the skin, helps flatten the stomach, and helps with gut health. # Brand positioning SpoiledChild is a beauty brand that promotes a holistic, full-body approach to beauty, not just skin on the face. They position themselves as a brand that cares for the entire body and gut. The brand appears to align with active, health-conscious consumers. # Product The product advertised is E27 Extra Strength Liquid Collagen by SpoiledChild. It is a drinkable supplement designed to improve overall skin health, gut health, and promote a flatter stomach. The liquid collagen contains hyaluronic acid, peptides, and vitamin C. The brand claims that it hydrates the whole body rather than just the face. # Visual style The visual style is casual and UGC-like, with a focus on showcasing the presenter in a home setting. Editing is basic with quick cuts. The camera is steady. # Hooks Spoken: 00:00–00:02 You don't realize how much you need Collagen. Text overlay: 00:00–00:02 You don't realize / 00:00–00:06 ⚠️ I didn't realize how much I needed this ⚠️ / 00:00–00:02 you need Collagen. Visual: 00:00–00:06 Split-screen shot. On the left, a woman with long brown hair, wearing a black sports bra and leggings, is holding a white bottle and talking to the camera. On the right, a close up shot of someone's hand pouring a brown liquid from a small glass into a larger glass of water. # Funnel stage Consideration # Pain points Many people are not aware that our collagen levels start declining at age 25. The ad implies that the viewer may be experiencing the effects of collagen decline without realizing they need to address it. # Value propositions - This is the E27 Extra Strength Liquid Collagen - Hydrates whole body - Contains hyaluronic acid, peptides, and vitamin C - Essential for a flatter stomach, for your gut, and also for glowing, firmer skin. # Benefits - Firmer skin - Glowing skin - Flatter stomach - Gut health - Hydrates whole body # Features - Extra Strength Liquid Collagen - Hyaluronic Acid - Peptides - Vitamin C # Call to action None used. # Social proof - I have noticed firmer skin, a glow and it's not just my skin on my face, it's my whole body. I have a flatter stomach it really helps with my gut. # Point of view - Customer 60% – Most of the ad is delivered from a consumer's perspective, describing their experience and results. - Brand 40% – The brand's official voice is heard when introducing the product and listing ingredients. # Storyline - 00:00–00:06 00:00–00:06 The woman starts by saying that she did not realize how much she needed collagen. She mentions that our collagen levels start to decline at 25. This is from the perspective of someone that is using the product and recommending it. - 00:06–00:11 00:06–00:11 The woman presents the product and calls it “incredible”. This is told from the perspective of a brand representative. - 00:11–00:20 00:11–00:20 The woman states that she has noticed firmer skin and a glow. She also claims to have a flatter stomach and it helps with her gut. This is from the perspective of a consumer using the product. - 00:20–00:26 00:20–00:26 The woman says what she loves about SpoiledChild. She mentions that it’s not just the skin on your face. - 00:26–00:34 00:26–00:34 The woman lists body parts and states that you are hydrating them. She also mentions ingredients like collagen, hyaluronic acid, peptides, and vitamin C. - 00:34–00:40 00:34–00:40 The woman explains that these ingredients are essential for a flatter stomach and glowing skin. The perspective is of someone explaining the ingredients. - 00:40–00:41 00:40–00:41 The woman raises a glass for a cheers.

# Ad summary This ad promotes SpoiledChild E27 Liquid Collagen, which is designed to help users lose weight, boost their metabolism, and build lean muscle. The ad features a series of before-and-after shots from various women, along with testimonials and product demonstrations. # Brand positioning SpoiledChild is presented as a brand focused on innovative health and wellness solutions, particularly for weight loss and body transformation. The brand aims to occupy a space in the consumer's mind as a provider of effective, science-backed products that deliver visible results. The brand aligns with a lifestyle of self-improvement and confidence, promoting the idea that achieving a desired body is attainable through their products. SpoiledChild pushes against the norms of traditional weight loss methods by offering a liquid collagen supplement that is easy to incorporate into daily routines. The brand positioning is both functional (weight loss, metabolism boost, muscle building) and emotional (confidence, feeling good in one's body). # Product The ad promotes SpoiledChild E27 Liquid Collagen, a dietary supplement designed to aid in weight loss and improve overall body composition. The product is presented as a liquid collagen formula that can be easily incorporated into a daily routine. It is intended for individuals looking to lose weight, boost their metabolism, and build lean muscle. The product contains collagen proteins that help keep you full longer, supercharge metabolism, and build lean muscle. Additionally, it contains Vitamin C to boost energy and fuel workouts. The ad addresses the purchase barrier by offering a full-sized product to try before buying, allowing potential customers to experience the benefits firsthand. The ad emphasizes that the product helps users crush their weight loss goals. # Visual style The ad has a polished UGC feel, blending user-generated content with commercial-style product shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout. The production quality is high, with clear lighting and professional-looking visuals. The pacing is fast, with numerous cuts per minute, keeping the viewer engaged. The audio-visual sync is well-executed, with text and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 The more I drink, the more I lose. Text overlay: 00:00–00:01 The MORE / 00:01–00:03 The MORE I lose Visual: 00:00–00:01 Close-up shot of a woman's torso with defined abs, wearing a pink sports bra and a white towel around her waist. She is applying a white substance to her stomach. The background is blurred, suggesting a bathroom or bedroom setting. The lighting is bright, highlighting the contours of her body. The camera is stationary, focusing on the product application. / 00:01–00:03 Split-screen showing before-and-after shots of a woman in workout attire. On the left, she is holding her stomach, and on the right, she is standing straight with a slimmer appearance. The background is a plain white wall. The lighting is even, and the camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the desire to lose weight and improve body composition. This is signaled by the before-and-after shots and the women holding their stomachs in the "before" images. # Value propositions - Super slimming E27 liquid collagen - Try a full-size product before you buy - Collagen proteins keep you full longer - Vitamin C boosts energy to fuel your workout - Crush your weight loss goals # Benefits - Keeps you full longer - Boosts metabolism - Builds lean muscle - Vitamin C boosts energy to fuel your workout - Crush your weight loss goals # Features - Liquid collagen formula - Collagen proteins - Vitamin C # Call to action Take the SpoiledBrain quiz to start your fitness journey today. # Social proof - "It has helped overall with my metabolism" – Female 2 (Customer) - "I no longer have cravings for junk food, and this also helped me to lose weight" – Female 2 (Customer) - "I mean, 30 days ago, you would not catch me in this outfit, especially not after eating a meal" – Female 3 (Customer) - "I'm so ready for summer and bikini season" – Female 4 (Customer) # Point of view - Customer 60% – The ad features multiple customer testimonials and before-and-after shots. - Brand 40% – The brand voice is used to explain the product and its benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a woman's torso as she applies a product to her stomach. The message is to highlight the product's potential for body transformation, and the perspective is from an observer. The tone is suggestive and attention-grabbing. - 00:01–00:03 00:01–00:03 The ad transitions to before-and-after shots of women, emphasizing weight loss results. The message is to show the visible impact of the product, and the perspective is from potential customers seeing real results. The tone is encouraging and aspirational. - 00:03–00:06 00:03–00:06 The ad continues with more before-and-after shots, reinforcing the product's effectiveness. The message is to further demonstrate the product's ability to transform bodies, and the perspective is from potential customers seeing more real results. The tone remains encouraging and aspirational. - 00:06–00:10 00:06–00:10 The ad shows a hand pouring a yellow liquid into a glass, followed by a woman pouring the liquid into a bottle. The message is to introduce the product and its liquid form, and the perspective is from an observer watching the preparation. The tone is informative and intriguing. - 00:10–00:14 00:10–00:14 The ad shows more before-and-after shots, emphasizing the opportunity to try the product before buying. The message is to highlight the risk-free trial, and the perspective is from potential customers considering the offer. The tone is persuasive and reassuring. - 00:14–00:17 00:14–00:17 The ad features a woman holding a box and then a glass of the liquid, followed by a close-up of the liquid being poured. The message is to show the product's packaging and preparation, and the perspective is from an observer watching the process. The tone is informative and inviting. - 00:17–00:28 00:17–00:28 The ad explains how the product works, highlighting its ingredients and benefits. The message is to educate potential customers about the product's science-backed approach, and the perspective is from the brand providing information. The tone is informative and convincing. - 00:28–00:37 00:28–00:37 The ad features customer testimonials and more before-and-after shots, reinforcing the product's effectiveness. The message is to build trust and credibility through social proof, and the perspective is from potential customers hearing from real users. The tone is encouraging and relatable. - 00:37–00:46 00:37–00:46 The ad continues with more customer testimonials and before-and-after shots, further emphasizing the product's benefits. The message is to continue building trust and desire, and the perspective is from potential customers seeing more real results. The tone remains encouraging and aspirational. - 00:46–00:50 00:46–00:50 The ad ends with a call to action to take the SpoiledBrain quiz. The message is to encourage engagement and start the fitness journey, and the perspective is from the brand inviting participation. The tone is motivational and actionable. - 00:50–00:54 00:50–00:54 The ad displays the text "TRY BEFORE YOU BUY" and the SpoiledChild logo. The message is to reinforce the risk-free trial and brand identity, and the perspective is from the brand making a final statement. The tone is confident and reassuring. - 00:54–01:01 00:54–01:01 The ad shows a close-up of green capsules and the SpoiledChild logo. The message is to visually reinforce the brand and its products, and the perspective is from the brand making a final visual statement. The tone is clean and modern.

# Ad summary This ad promotes SpoiledChild E27 Liquid Collagen, a product designed to help women in menopause lose weight and feel confident. The ad features a diverse group of women sharing their positive experiences with the product, highlighting its benefits for metabolism, cravings, and overall weight loss. The ad encourages viewers to try a full-sized product and take a quiz to start their fitness journey. # Brand positioning SpoiledChild is presented as a brand focused on providing solutions for women, particularly those experiencing menopause, to achieve their weight loss goals and feel confident in their bodies. The brand aligns with values of empowerment, body positivity, and self-care. It positions itself as a modern, science-backed solution, pushing against traditional diet norms by offering a liquid collagen product that is easy to incorporate into daily routines. The brand aims to occupy a space in the consumer's mind as a go-to for effective and convenient weight management, emphasizing the importance of feeling good and looking good. # Product The featured product is SpoiledChild E27 Liquid Collagen, a dietary supplement designed to help women lose weight, boost metabolism, and build lean muscle. It is marketed towards women experiencing menopause, addressing common concerns such as weight gain, cravings, and decreased energy levels. The product contains collagen proteins that keep you full longer and Vitamin C to boost energy. The ad emphasizes that the product helps users crush their weight loss goals and feel confident in their bodies. A key USP is the offer to try a full-sized product before buying, addressing the purchase barrier of uncertainty about product effectiveness. # Visual style The ad has a polished, commercial aesthetic with a mix of UGC-style footage and professionally shot product demos. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high-end, with clear lighting and crisp visuals. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:07 To all my menopause ladies, listen up. E27 liquid collagen. That is what you need. Text overlay: 00:00–00:07 TO ALL MY MENOPAUSE / 00:00–00:07 LADIES, LISTEN UP. / 00:02–00:07 E27 LIQUID COLLAGEN. / 00:05–00:07 THAT IS WHAT / 00:06–00:07 YOU NEED. Visual: 00:00–00:07: A blonde woman in a red bikini top is driving a car. She is smiling and looking directly at the camera. The background shows a sunny, tropical landscape. Text overlays read: "TO ALL MY MENOPAUSE LADIES, LISTEN UP. E27 LIQUID COLLAGEN. THAT IS WHAT YOU NEED." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of weight gain and decreased energy levels experienced by women in menopause, as signaled by the opening line: "To all my menopause ladies, listen up." # Value propositions - Super slimming E27 Liquid Collagen - Try a full-sized product before you buy # Benefits - Keeps you full longer - Boosts metabolism - Builds lean muscle - Boosts energy - Crush your weight loss goals # Features - E27 Liquid Collagen - Collagen proteins - Vitamin C # Call to action TAKE THE QUIZ to start your fitness journey today. # Social proof - "It has helped overall with my metabolism. I no longer have cravings for junk food." – Female 2 (Customer) - "I mean, 30 days ago, you would not catch me in this outfit, especially after eating a meal." – Female 3 (Customer) # Point of view - Customer 50% – The ad features multiple customers sharing their personal experiences and results with the product. - Brand 50% – The brand voice is present through product claims, demonstrations, and text overlays. # Storyline - 00:00–00:07 A woman in a car directly addresses the audience, specifically menopause ladies, and introduces E27 Liquid Collagen. - 00:07–00:13 Quick cuts of women showing off their bodies and drinking the product, with text overlays highlighting the benefits of the product. - 00:13–00:17 A hand pours the liquid collagen into a glass, emphasizing its ease of use. - 00:17–00:21 A woman pours the product into a bottle and drinks it, followed by before-and-after shots of women showing off their weight loss. - 00:21–00:23 A woman holds a SpoiledChild box, followed by a woman holding a glass of the product. - 00:23–00:35 A hand pours the liquid collagen into a blender with fruit, explaining how it works to keep you full longer, boost metabolism, and build lean muscle. - 00:35–00:40 A woman shares her testimonial about how the product has helped her with her metabolism and cravings. - 00:40–00:53 Before-and-after shots of women showing off their weight loss, emphasizing the product's effectiveness. - 00:53–00:57 A woman encourages viewers to take the SpoiledBrain quiz to start their fitness journey. - 00:57–01:01 Text overlay: "TRY BEFORE YOU BUY" - 01:01–01:02 Text overlay: "Just ask SpoiledBrain™" - 01:02–01:07 The SpoiledChild logo is displayed over a background of green capsules.

# Ad summary A woman shares how she is 'obsessed' with the A22 Biotin Hair Serum from SPOILEDCHILD, which she uses with the brand's scalp massager. She recommends it for her menopausal friends or anyone dealing with hair loss, thinning, or breakage, because it is a lightweight spray that wakes up the hair follicles and doesn't mat your hair down when you sleep. # Brand positioning SPOILEDCHILD is presented as a hair and skin care brand that combats issues such as thinning hair, hair loss, and other aging-related problems. The brand's tone is conversational and relatable, aligning with people who want to take care of their hair without harsh chemicals or heavy, sticky products. SPOILEDCHILD presents itself as a solution for individuals who want a lightweight product that still delivers results. # Product The A22 Biotin Hair Serum is presented as a lightweight spray intended to help grow and strengthen hair. The serum is meant for people experiencing hair loss, thinning, or breakage. It is shown being applied to the hairline and other thinning areas of the hair. The spray is noted for waking up the hair follicles. According to the presenter, it is not like a sticky hairspray, and it does not mat your hair when you sleep. The brand's scalp massager is also shown, meant to be used in conjunction with the hair serum. # Visual style The ad is shot in a casual, selfie style and is well-lit with a minimalist background. The creator is facing directly towards the camera throughout the ad, which conveys a sense of intimacy and directness. The editing is simple and features medium-paced cuts every few seconds. The production quality is high, resulting in a polished UGC feel. The cuts are timed to the voiceover lines to create a natural rhythm. # Hooks Spoken: 00:00–00:05 Truly, I have tried all kinds of thinning hair care products. This is my secret weapon. Text overlay: 00:00–00:06 I am OBSESSED with the A22 Biotin Hair Serum / 00:01–00:03 ALL KINDS OF / 00:02–00:04 THINNING HAIR CARE / 00:03–00:05 PRODUCTS. / 00:04–00:06 SECRET WEAPON. Visual: 00:00–00:02 A medium, selfie-style shot of a woman with long, dark hair with a streak of gray and fair skin in a vertically striped, blue and white collared shirt. She is standing in a brightly lit room, facing the camera with a white door visible in the background. She is gesturing with her right hand. / 00:02–00:04 The woman raises a bottle of SPOILEDCHILD A22 Biotin Hair Serum toward the camera, holding it in front of her face. The bottle has a transparent label. The serum inside is amber-colored. The top is white. She has red lipstick on. / 00:04–00:06 The woman puts the serum down and continues gesturing towards the camera, facing forward. # Funnel stage Consideration # Pain points The ad addresses the frustration of hair loss, thinning, and breakage, which the presenter directly mentions. # Value propositions - The Biotin hair serum is a secret weapon for thinning hair care. - Biotin hair serum is a lightweight spray that has huge benefits for thinning hair. # Benefits - Helps grow and strengthen hair - Wakes up hair follicles - Doesn't mat your hair down when you sleep # Features - Biotin hair serum in a spray bottle - Scalp massager - Lightweight spray # Call to action None used. # Social proof - The woman states that she is 'obsessed' with the serum and calls it her 'secret weapon.' - She mentions that she has been recommending the product to her 'menopausal friends,' indicating positive feedback and validation within her social circle. # Point of view - Customer 100% – The entire ad is presented from the point of view of a woman who uses the product. # Storyline - 00:00–00:05 00:00–00:05 The woman introduces the A22 Biotin Hair Serum from SPOILEDCHILD, declaring she is 'obsessed' with it and calls it her 'secret weapon.' This is intended to immediately pique viewer interest in the product and set a positive tone. - 00:05–00:14 00:05–00:14 She sprays the serum into her hair at the hairline and massages it in, explaining she is applying it to the parts of her hair that she wants to 'help grow and strengthen.' The visual demonstration shows exactly how the product is intended to be used. - 00:14–00:26 00:14–00:26 She specifies that she has been recommending it to her 'menopausal friends' or anyone dealing with hair loss, thinning, or breakage. This broadens the product's appeal to a wide audience, regardless of the reason for hair thinning. - 00:26–00:35 00:26–00:35 She introduces the SPOILEDCHILD scalp massager, using it throughout her hair and calling it beneficial for waking up the hair follicles. This educates the viewer on how the two products work together, as well as demonstrating how the scalp massager is used. - 00:35–00:47 00:35–00:47 She explains how the massager gets the follicles ready to grow and says that the spray is so lightweight that you would 'never ever know the difference' and clarifies that it is 'not like a sticky hairspray' and 'doesn't mat your hair down when you sleep.' This further persuades the viewer by addressing product concerns and barriers to purchase. - 00:47–00:52 00:47–00:52 She states that adding the serum and massager to her nightly routine has huge benefits. This serves as a final takeaway that validates the value of the product.

# Ad summary The ad features multiple female creators sharing their positive experiences with SpoiledChild's A22 Biotin Hair and Scalp Serum. It starts with a problem (fried, thinning, lifeless hair, shedding) and then introduces the serum as a solution. Various creators demonstrate applying the product and showcase their hair, which appears thicker, fuller, and healthier. They highlight key ingredients like biotin, rosemary oil, and niacinamide, and express increased confidence and satisfaction with their hair's improved condition. The ad concludes with a call to action to "Try a full size product BEFORE you buy." # Brand positioning SpoiledChild is presented as a solution-oriented hair care brand that addresses common hair concerns like thinning, lifelessness, and shedding. It positions itself as a brand that delivers transformative results, enabling users to regain confidence and achieve their 'dream hair.' The brand emphasizes functional benefits through product efficacy, suggesting a focus on performance and tangible improvements rather than purely emotional or luxury appeal, though emotional outcomes like confidence are highlighted. It implicitly pushes against norms where hair thinning is accepted or unaddressed, offering a direct intervention. # Product The featured product is the SpoiledChild A22 Biotin Hair and Scalp Serum, a hair treatment designed to combat thinning, lifeless hair and excessive shedding. The ad explicitly states it contains natural ingredients such as biotin, rosemary oil, and niacinamide. It is for individuals experiencing hair thinning, shedding, or lack of fullness, aiming to make hair thicker, fuller, stronger, and shinier. Users apply the serum to their scalp, parting their hair to reach the roots, as demonstrated by multiple creators. The ad suggests that the product addresses the pain point of being afraid of people seeing one's scalp due to thinning hair, offering the benefit of being able to wear hair down confidently. # Visual style The ad features a hybrid visual style, blending polished UGC with commercial elements. The production quality leans towards a clean, bright, and modern aesthetic, utilizing mostly natural or bright studio-like lighting. Editing is fast-paced with frequent, quick cuts, especially during problem-solution comparisons and testimonials. Many shots feature direct-to-camera address or close-ups, creating an intimate, testimonial feel. The use of vertical split screens for 'before and after' comparisons and product application is a recurring visual motif. Pacing is consistently quick, aligning with short-form video content. Audio-visual sync is prominent, with cuts and text overlays often appearing precisely with spoken words or sound effects, enhancing the dynamic flow and impact of key messages. # Hooks Spoken: I hated my fried hair... Text overlay: I hated / my fried hair... Visual: 00:00–00:02: A medium close-up, slightly high angle, on a young woman with shoulder-length teal hair, wearing a black graphic t-shirt. She is using a white flat iron to straighten her wet hair, causing steam to rise. Her hands are visible, one holding the flat iron, the other running through her hair. The setting appears to be a bathroom, with a dark red curtain visible in the blurry background. Camera is stationary, slightly above eye-level. # Funnel stage Consideration # Pain points The central pain point is hair thinning, lifelessness, and shedding, leading to self-consciousness and a lack of confidence. The ad directly highlights this with: 'Hate your thinning, lifeless hair?' and 'Want to brush without all the shedding?' and 'without being afraid of people seeing my scalp.' # Value propositions - A22 Biotin Hair and Scalp Serum transforms your hair for the better. - This product is a game changer. - You literally can't make up these results. - Try a full size product BEFORE you buy. # Benefits - my hair is thicker - my hair is fuller - my hair feels stronger - my hair feels shinier - wear it down without being afraid of people seeing my scalp - hair of my dreams # Features - contains natural ingredients like Biotin - contains natural ingredients like Rosemary Oil - contains natural ingredients like Niacinamide # Call to action Try a full size product BEFORE you buy # Social proof - "I hated my fried hair... until I found this." - Female 1 (Creator) - "I am blown away by the results. My hair is thicker and fuller enough that I can actually wear it down without being afraid of people seeing my scalp." - Female 1 (Creator) - "This product is a game changer. Since using A22, my hair feels stronger, shinier." - Female 2 (Creator) - "I have been consistently using this and it has literally changed my hair for the better." - Female 3 (Creator) - "My hair is thicker and fuller than it's ever been. You literally can't make up these results." - Female 4 (Creator) - "PSA to all the ladies with thinning hair, this hair serum will transform your hair." - Female 5 (Creator) - "It's packed with natural ingredients like biotin, rosemary oil, and niacinamide. This has given me the hair of my dreams." - Female 6 (Creator) - "Now I have my confidence back and I'm me again." - Female 7 (Creator) # Point of view - Customer 85% – The majority of the video features various women speaking directly to the camera, sharing their personal experiences, struggles, and positive results with the product, often using 'I' statements and showing their hair before and after use. - Brand 15% – The brand's official voice is communicated through the initial voiceover introducing the problem and product, as well as text overlays that identify the product and its ingredients. # Storyline - 00:00–00:02 00:00–00:02: A female with green hair is shown flat-ironing her wet hair, creating steam, while a voiceover describes hating 'fried hair.' This immediately establishes a common hair problem—damage from styling—and sets a relatable, slightly negative tone. - 00:02–00:03 00:02–00:03: A different female with voluminous brown hair smiles confidently, with a voiceover stating, 'Until I found this.' This shot transitions from problem to solution, offering a clear 'before-and-after' contrast, and signals the product's effectiveness. - 00:03–00:05 00:03–00:05: The ad quickly presents a split screen showing two females with seemingly distressed expressions and hair issues, accompanied by text 'LIFELSS.' The voiceover asks, 'Hate your thinning, lifeless hair?' This reinforces common hair struggles (thinning, lifelessness) and directly addresses the audience, inviting them to relate to the problem. - 00:05–00:07 00:05–00:07: Another female pulls out strands of hair after brushing, looking concerned. The voiceover continues, 'Want to brush without all the shedding?' This directly addresses another widespread hair concern—shedding—further amplifying the problem and resonating with viewers who experience it. - 00:07–00:08 00:07–00:08: A top-down split screen shows a scalp with visible thinning (top) and a fuller scalp (bottom), with the text 'YOU NEED A22' appearing. This visually presents the solution and explicitly names the product, demonstrating its direct impact on hair density. - 00:08–00:10 00:08–00:10: The A22 Biotin Scalp Serum bottle is shown with text highlighting 'BIOTIN' and then 'SCALP SERUM.' This introduces the product more formally and highlights a key ingredient, shifting from problem-identification to solution-introduction. - 00:10–00:12 00:10–00:12: Female 1 expresses excitement, saying, 'I am blown away by the results.' This is a direct testimonial, initiating a series of social proof elements, and setting an enthusiastic, positive tone. - 00:12–00:13 00:12–00:13: A split screen shows Female 1 with visible scalp thinning (top) and then a fuller scalp (bottom), while she says, 'My hair is thicker and fuller.' This visually supports her testimonial and provides a compelling before-and-after, reinforcing the product's effectiveness. - 00:13–00:16 00:13–00:16: Female 1 continues, 'enough that I can actually wear it down without being afraid of people seeing my scalp.' She demonstrates running her hands through her hair. This addresses a specific emotional pain point (fear of showing thinning hair) and positions the product as a confidence booster. - 00:16–00:17 00:16–00:17: Female 1 holds up the product and smiles. This reinforces her endorsement and connects her positive experience directly to the product. - 00:17–00:19 00:17–00:19: Female 1 walks down stairs, running her hands through her hair, smiling. This shows the desired lifestyle outcome—confident movement and appearance—after using the product. - 00:19–00:20 00:19–00:20: Female 2 holds the product and states, 'This product is a game changer.' This introduces another testimonial, maintaining the positive social proof and emphasizing the product's impact. - 00:20–00:23 00:20–00:23: Female 2 applies the serum to her scalp in a split screen. She says, 'Since using A22, my hair feels stronger, shinier.' This demonstrates proper usage and lists direct benefits, reinforcing the product's functional value. - 00:23–00:23 00:23–00:23: Female 2 shakes her head, showing off her full, shiny hair. This visual reinforces the spoken benefits of stronger and shinier hair. - 00:24–00:26 00:24–00:26: Female 3 holds the product and says, 'I have been consistently using this and it has literally changed my hair for the better.' This adds another strong, personal testimonial, highlighting consistent use and significant positive change. - 00:26–00:29 00:26–00:29: Female 3 shows a 'before and after' of her scalp (top image shows visible scalp, bottom shows fuller hair) while pointing at her hair. This is a direct visual proof of hair regrowth or thickening, making her claim more credible. - 00:29–00:30 00:29–00:30: Female 4 enthusiastically says, 'My hair is thicker and fuller than it's ever been.' This introduces yet another positive testimonial, building on the theme of improved hair density. - 00:30–00:32 00:30–00:32: A split screen shows Female 4 shaking her hair vigorously (top) and running her hands through it (bottom). This visually emphasizes the volume and fullness she describes. - 00:32–00:34 00:32–00:34: Female 4, with her hair flowing, states, 'You literally can't make up these results.' This emphasizes the authenticity and undeniable nature of the product's effects, challenging skepticism. - 00:35–00:36 00:35–00:36: Female 5 speaks directly to the camera, saying, 'PSA to all the ladies with thinning hair.' This serves as a direct address and advisory, drawing in the target audience. - 00:36–00:37 00:36–00:37: A close-up of a scalp with a visible part (top view) reinforces the 'thinning hair' problem she just mentioned. This visual grounds her statement in a relatable problem. - 00:37–00:38 00:37–00:38: Female 5 holds up the product and states, 'This hair serum will transform your hair.' This offers a strong promise of transformation, directly following the problem statement. - 00:38–00:39 00:38–00:39: A split screen shows hair with visible scalp (top) and then a fuller hairline (bottom). This again acts as a visual 'before and after,' reinforcing the transformative claim. - 00:39–00:41 00:39–00:41: Female 6 holds the product and states, 'It's packed with natural ingredients like biotin, rosemary oil, and niacinamide.' This provides scientific backing and highlights the quality of ingredients. - 00:41–00:44 00:41–00:44: Animated graphics show hair follicles growing, with text labels for 'BIOTIN,' 'ROSEMARY OIL,' and 'NIACINAMIDE.' This visually explains how the ingredients work, adding an educational element. - 00:44–00:47 00:44–00:47: Female 6 continues, 'This has given me the hair of my dreams.' She then dramatically flips her thick, long hair. This personalizes the dream outcome and provides a vivid visual of thick, healthy hair. - 00:47–00:49 00:47–00:49: Female 7, an older woman with long gray hair, smiles radiantly and says, 'Now I have my confidence back and I'm me again.' This extends the appeal to a broader demographic and emphasizes the emotional benefit of restored confidence and self-identity. - 00:49–00:50 00:49–00:50: Female 7 holds the product and smiles, running her fingers through her hair. This reinforces her endorsement and positive experience, connecting it directly to the product. - 00:50–00:52 00:50–00:52: A 6-panel grid shows diverse women applying the product to their scalps, followed by a voiceover, 'So try a full size product before you buy.' This emphasizes widespread appeal and encourages trial, transitioning to a call to action. - 00:52–00:55 00:52–00:55: A young woman with curly hair smiles while massaging her scalp, then balances the product bottle on her head playfully. The voiceover concludes, 'And see what A22 can do for you.' This final scene is lighthearted and positive, reinforcing the product's benefits and encouraging potential customers to experience them firsthand. - 00:55–00:56 00:55–00:56: A white screen with "TAKE THE QUIZ" repeated around the edges and a brain-like icon with musical notes appears. This suggests an interactive element to help users find the right product. - 00:56–00:57 00:56–00:57: A white screen with large black text "TRY BEFORE YOU BUY" appears, reinforcing the offer. This highlights a key value proposition and reduces purchase barriers.

# Ad summary This ad promotes SpoiledChild E27 Liquid Collagen as a solution for hair thinning, skin moisture, and gut health. It features a customer testimonial, showcasing before-and-after results and highlighting additional benefits like nail growth and appetite curbing. The ad encourages viewers to take a quiz to find the right product for them. # Brand positioning SpoiledChild is presented as a modern, science-backed wellness brand offering personalized solutions through a quiz-based approach. The brand aims to occupy a space in the consumer's mind as a provider of effective and convenient beauty and wellness products. The brand aligns with a lifestyle focused on self-care and improvement, pushing against the one-size-fits-all approach by offering customized solutions. The brand positioning is both functional, highlighting the specific benefits of its products, and emotional, promising improved confidence and well-being. # Product The ad features SpoiledChild E27 Extra Strength Liquid Collagen, a mango-flavored collagen supplement designed to address hair thinning, skin moisture, and gut health. The product is packaged in a white bottle with orange branding. The ad highlights that the customer ordered the product for hair thinning but experienced additional benefits such as improved nail growth, moisturized skin, softened deep lines, reduced bloating, and curbed appetite. The product is presented as a convenient and effective way to improve overall well-being. # Visual style The ad has a polished UGC feel, combining high-quality shots with a casual, relatable tone. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The visuals are bright and clean, with natural lighting and a focus on showcasing the product and its effects. The overall aesthetic is modern and appealing, targeting a health-conscious audience. # Hooks Spoken: This is what would happen if you drink one tablespoon of collagen every day for four weeks. Text overlay: THIS IS WHAT / WOULD HAPPEN / 1 TABLESPOON / OF COLLAGEN / EVERY DAY / FOR FOUR WEEKS Visual: 00:00–00:01 A 3D rendering of a woman's body wearing a white t-shirt with pink trim and pink shorts. The background is a plain gray. The camera is static and shows a medium shot of the body. / 00:01–00:04 A close-up shot of a clear glass with ice and sparkling water. A white bottle pours a yellow liquid into the glass. The background is a white wall. The camera is static and focuses on the glass and liquid. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair thinning, as explicitly stated by the customer: "I ordered E27 liquid collagen for my hair thinning." # Value propositions - E27 Liquid Collagen: Addresses hair thinning, skin moisture, and gut health. - Mango flavor: Makes taking collagen enjoyable. - Multiple benefits: Provides comprehensive wellness improvements. # Benefits - Thick and luscious hair - Fast nail growth - Noticeably moister skin - Softened deep lines - Better gut health - Reduced bloating - Curbed appetite # Features - E27 Extra Strength Liquid Collagen - Mango flavor # Call to action TAKE THE QUIZ # Social proof - "I didn't even want to lose weight" – Female 1 (Customer) - "I'm on my fourth bottle and my hair is thick and luscious" – Female 1 (Customer) - "My nails grow really fast. My skin is noticeably moister and my deep lines have softened" – Female 1 (Customer) - "My gut health is apparently better because my bloating has gone down" – Female 1 (Customer) - "To top it all off, it's also curbed my appetite after the second bottle, which was a nice little side effect" – Female 1 (Customer) - "So yeah, I would say I'm feeling pretty good" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a 3D rendering of a woman's body, implying a before state. The text overlay states, "THIS IS WHAT WOULD HAPPEN." This sets up the premise of the ad, promising to reveal the effects of using the product. The perspective is from the brand, teasing the benefits of collagen. - 00:01–00:04 00:01–00:04 A close-up shot shows collagen being poured into a glass with ice and sparkling water. The text overlay states, "1 TABLESPOON OF COLLAGEN EVERY DAY FOR FOUR WEEKS." This clarifies the product and usage instructions. The perspective is from the brand, demonstrating how to use the product. - 00:04–00:04 00:04–00:04 A woman is shown taking a shot of collagen. This shows the product being consumed. The perspective is from a customer, showing the ease of use. - 00:04–00:06 00:04–00:06 A woman in a bikini touches her stomach, followed by a before-and-after transformation. The text overlay states, "I didn't even want to lose weight." and "Dream summer body!" This introduces the unexpected benefit of weight loss. The perspective is from a customer, sharing her surprise and satisfaction. - 00:06–00:09 00:06–00:09 The woman opens a package containing SpoiledChild E27 Liquid Collagen. The text overlay states, "I ordered E27 Liquid Collagen for my hair thinning." This reveals the initial reason for purchasing the product. The perspective is from a customer, explaining her motivation. - 00:09–00:11 00:09–00:11 The woman is shown drinking the collagen in her car. The text overlay states, "I'm on my fourth bottle and my hair is thick and luscious." This highlights the long-term use and positive results. The perspective is from a customer, sharing her ongoing experience. - 00:11–00:17 00:11–00:17 Before-and-after shots of the woman's hairline are shown, followed by close-ups of her skin. The text overlay states, "My nails grow really fast. My skin is noticeably moister and my deep lines have softened." This showcases the additional benefits of the product. The perspective is from a customer, highlighting the comprehensive effects. - 00:17–00:20 00:17–00:20 The woman poses in athletic wear. The text overlay states, "My gut health is apparently better because my bloating has gone down." This introduces the benefit of improved gut health. The perspective is from a customer, sharing another positive outcome. - 00:20–00:24 00:20–00:24 The woman eats a bowl of fruit and granola. The text overlay states, "To top it all off, it also curbed my appetite after the second bottle, which was a nice little side effect." This highlights the appetite-curbing effect. The perspective is from a customer, sharing an unexpected benefit. - 00:24–00:28 00:24–00:28 The woman is shown walking her dog, followed by her drinking collagen. She says, "So yeah, I would say I'm feeling pretty good." This summarizes her overall satisfaction. The perspective is from a customer, concluding her testimonial. - 00:28–00:37 00:28–00:37 The ad ends with a call to action to take a quiz and visit the website. This encourages viewers to engage with the brand. The perspective is from the brand, prompting action.

# Ad summary A woman reviews the SpoiledChild E27 under eye cream. She applies it to her face and shows how it improves the appearance of her skin. She states that the eye cream helps take away fine lines, is hydrating, and plumping. In addition, she states that the cream contains vitamin C, peptides, and caffeine, and says that she is over 40 and glowing. # Brand positioning SpoiledChild is presented as a skincare brand that focuses on modern science. The brand values are centered on the idea that skincare can make you feel great and confident about yourself, no matter your age. It offers functional benefits by using ingredients such as vitamin C, peptides, and caffeine, which are scientifically known to provide multiple skincare benefits. SpoiledChild seems to be pushing against the norm that only younger people are able to have glowing and healthy skin. Their tone is lighthearted and aims to align with a consumer who is looking to improve their self-esteem and overall confidence by incorporating a specific item into their daily morning routine. # Product The product shown in the ad is the SpoiledChild E27 under eye cream. It is shown to come in a light green colored gel formula in a white bottle. The product aims to minimize the appearance of fine lines, dark circles, crow’s feet, discoloration, and redness. The product is made for anyone wanting to improve the appearance of their skin by hydrating it and giving a more plump look. The cream also contains vitamin C, peptides, and caffeine. According to the woman in the video, using this product leads to glowing skin, no more dark circles, no more crow’s feet, and no discoloration or redness. She also states that it makes her look like she actually slept. # Visual style The ad has a UGC feel, most likely filmed by the woman herself. The lighting is natural and there are a lot of close up shots to show the woman’s face. There are also quick cuts to keep viewers engaged. The audio-visual sync is present as the cuts are timed with the music. # Hooks Spoken: Look at that sheen! [casual tone] Text overlay: Look at that sheen! (Caption) Visual: 00:00–00:02 A woman is shown in a brightly lit interior space, appearing to be a home. She has long black hair and is wearing a light green tank top. She applies a light colored cream to her undereye with her finger while looking directly at the camera. # Funnel stage Consideration # Pain points The ad clearly implies that the pain point is wanting to look like you got enough sleep. The woman states that “this is the holy grail to make it look like you actually slept”. # Value propositions - Skincare that can eliminate the need for makeup - Healthy skin that doesn't require makeup - Skincare that can improve the appearance of skin at any age # Benefits - Takes away my fine lines - It's hydrating - It's plumping - No more dark circles - No more crow's feet - No discoloration or redness # Features - Vitamin C - Peptides - Caffeine # Call to action None used. # Point of view - Customer 100% – The woman is a customer and user of the SpoiledChild E27 under eye cream, and is speaking from a first person perspective about her experiences using it. # Storyline - 00:00–00:02 00:00–00:02 The woman applies the SpoiledChild E27 under eye cream to her undereye and compliments the product’s sheen. This moment intends to hook viewers with the noticeable results that can be achieved with this cream, and the visual demonstration creates credibility from a seemingly everyday customer. - 00:03–00:09 00:03–00:09 The woman applies the cream to her other undereye. She explains how she doesn’t have to put a ton of makeup under her eyes and states that this is the “holy grail” to make it look like she actually slept. This moment is intended to convey that this product can remove the need for makeup and that the results are noticeable. - 00:10–00:13 00:10–00:13 A close up is shown of a hand applying the SpoiledChild E27 under eye cream. Text overlays state that the cream contains vitamin C, peptides, and caffeine. This is intended to show the cream’s ingredients and highlight why the product is so effective. - 00:14–00:17 00:14–00:17 The woman is shown holding the cream and applying it to her face. She states that it takes away her fine lines, is hydrating, and is plumping. This moment shows the benefits that can be obtained by using the product. - 00:17–00:20 00:17–00:20 The woman shows off her face without any cream applied. She states that there are no more dark circles, no more crow’s feet, and no discoloration or redness. This is intended to emphasize how the product improves the appearance of her skin. - 00:21–00:22 00:21–00:22 The woman is shown in a car and states that she is over 40 and glowing. This moment shows that the product is capable of providing these benefits to anyone, no matter their age. - 00:23–00:25 00:23–00:25 The woman states that this cream is going to be a part of her morning routine, end of story. She winks and shows off the cream. This moment implies that the product is essential and that people should use it as a part of their daily routine. - 00:26–00:28 00:26–00:28 The woman is laying down and states that she is going to use the product from now on, forever, for life. This implies that the product is essential for everyday use.