How Solawave Advertises on Meta

# Ad summary This ad features a creator responding to a comment by comparing Solawave's LED mask to an Amazon LED strip, emphasizing its advanced technology and medical-grade benefits for addressing fine lines and collagen production. # Brand positioning Solawave is presented as a high-end, technologically advanced skincare brand that stands apart from basic or generic alternatives. The brand positions itself as a provider of medical-grade solutions for skincare concerns like fine lines and collagen stimulation. The brand aligns with a lifestyle focused on effective, results-driven skincare, contrasting itself with more superficial or aesthetic-focused options. Solawave emphasizes functional benefits and positions itself as superior to simple, decorative LED strips, highlighting the advanced technology and medical-grade qualities of its products. The Solawave brand aims to occupy the space of a reliable and effective skincare solution that is worth the investment due to its proven technology. # Product The featured product is the Solawave LED mask, which is designed to address skincare concerns like fine lines and collagen production. The mask is highlighted as having four medical-grade wavelengths and 320 LEDs. Its differentiating factor is its advanced technology and medical-grade benefits, in contrast to simpler LED strips that are 'for vibes'. The LED mask is shown being used by a woman addressing fine lines on her forehead and around her eyes. The product is presented as a solution for those who are conscious about aging signs and seek a technologically advanced method to improve their skin's condition. The ad addresses the perception that any LED light source can provide the same benefits, clarifying that the Solawave mask offers superior, medical-grade results. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. It starts with a direct-to-camera response in a simple, unfiltered style, then transitions to product shots that are well-lit and clearly showcase the Solawave LED mask. The pacing is moderate, with quick cuts between shots to maintain viewer engagement. # Hooks Spoken: 00:00–00:01: [Sarcastic tone] Girl... No! Text overlay: 00:00–00:01: Me looking at this comment 👁️👄👁️ Visual: 00:00–00:01: A fair-skinned woman in her 20s is centered against a plain white wall. She wears a black shirt, gold necklace, and small gold hoops, and her brown hair is pulled back. She has a surprised expression and her hand is covering her mouth. A comment from johann_aht42 is visible at the bottom of the screen: “just use a regular LED strip from Amazon lol”. # Funnel stage Middle of funnel (Consideration) # Pain points A commenter suggests using an Amazon LED strip, implying that other LED lights are an acceptable substitute for the Solawave product. This suggests that the consumer is looking for a less expensive way to meet the same skincare goals. The woman dismisses this as unacceptable because it doesn't improve fine lines and collagen production. # Value propositions - Medical-grade wavelengths and 320 LEDs for collagen production and improving fine lines, highlighting advanced technology and proven skincare benefits. # Benefits - Improve fine lines - Collagen production # Features - Four medical grade wavelengths - 320 LEDs # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the point of view of a creator who is using the product. # Storyline - 00:00–00:01 The ad opens with the creator responding to a comment that suggests using a regular LED strip from Amazon. - 00:01–00:04 The creator dismisses the suggestion by claiming the products are not comparable, using an analogy of comparing a flashlight to a laser to highlight the difference in technology. - 00:04–00:08 The ad introduces the Solawave LED mask and emphasizes its advanced technology, specifying that it has 'four medical grade wavelengths and 320 LEDs'. This is intended to highlight the advanced features and the value proposition. - 00:09–00:13 The creator asserts that a generic Amazon LED strip is only 'for vibes' while the Solawave LED mask is designed for improving fine lines, implying that the featured brand is for more serious skincare needs. - 00:13–00:16 The creator applies pressure to her forehead and states, 'We are not the same'. The ad then shows her putting on the Solawave LED mask. - 00:16–00:17 The creator, while wearing the LED mask, tells the audience to not play with her collagen like that. - 00:18–00:19 The ad concludes with the brand name 'SOLAWAVE' displayed on screen.

# Ad summary This ad demonstrates how the SOLAWAVE Wrinkle Retreat Pro mask can reduce the appearance of fine lines and wrinkles in as little as two weeks, emphasizing its convenience and ease of use at home. # Brand positioning SOLAWAVE is presented as a modern skincare brand offering advanced at-home light therapy devices. The brand aims to occupy a space in the consumer's mind as an accessible solution for professional-grade skincare treatments. SOLAWAVE aligns with values of innovation, convenience, and self-care. It promotes a lifestyle where users can easily incorporate effective skincare into their daily routines. This brand pushes against the norm of expensive and time-consuming spa treatments, offering a functional and efficient alternative. The brand positioning is both functional, emphasizing its efficacy in reducing wrinkles, and emotional, promoting a sense of confidence and self-care. # Product The SOLAWAVE Wrinkle Retreat Pro is a full-face light therapy mask designed to reduce the appearance of fine lines and wrinkles. The mask uses red light therapy to target areas like the forehead, crow's feet, and smile lines, promising visible results in as little as three minutes a day. It covers the entire face, ensuring comprehensive treatment. This hands-free mask offers a convenient and easy way to incorporate professional-grade skincare into daily life. The product stands out due to its portability, allowing users to improve their skin while relaxing at home. The ad addresses purchase barriers by showcasing the ease of use and quick treatment time, making it a compelling option for those seeking efficient skincare solutions. # Visual style The ad has a UGC-feel, with a mix of polished product shots and casual, selfie-style videos. The production quality is a hybrid, blending high-end product visuals with user-generated content to build trust and authenticity. The ad employs quick cuts and smooth transitions to maintain a consistent rhythm. The pacing is moderate, with cuts timed to the music beats. The visual motifs include recurring close-ups of faces and product shots on the tan quilted bed. # Hooks Spoken: 00:00–00:03: How I got rid of my fine lines in two weeks with one product. Text overlay: 00:00–00:03: how I got rid of my fine lines in two weeks with one product Visual: 00:00–00:02: A woman with long blonde hair, wearing a purple sweater, is standing in front of a neutral wall. She is touching her face and looking at the camera with a slight smile. The camera is stable. # Funnel stage Consideration # Pain points The ad addresses the frustration of fine lines and wrinkles and the desire for effective solutions. # Value propositions - Convenient and easy-to-use at-home light therapy - Professional-grade skincare in just three minutes - Improved skin appearance in as little as two weeks # Benefits - Reduces fine lines - Reduces crow's feet - Reduces smile lines # Features - Full-face light therapy - 3-minute treatments - Hands-free design - Red light therapy # Call to action None used. # Social proof - "Two weeks and my skin hasn't looked like this in years." # Point of view - Customer 70% – The ad shows customer testimonials using first-person language, conveying their experiences and results with the product. - Brand 30% – The ad features product shots and on-screen text that emphasizes its features and benefits, communicating a polished brand perspective. # Storyline - 00:00–00:02 The ad begins with a woman showing off her face. - 00:02–00:04 The ad transitions to show the SOLAWAVE Wrinkle Retreat Pro mask packaging and its contents, emphasizing its sleek design. - 00:04–00:09 The ad cuts to different women demonstrating how to wear the light therapy mask, highlighting its ease of use and hands-free application. - 00:09–00:11 The ad returns to the mask in its packaging, with on-screen text explaining that it covers the whole face. - 00:11–00:15 The ad closes by showing different women with targeted text indicating the areas the device helps, while claiming that two weeks using the SOLAWAVE Wrinkle Retreat Pro has given them better looking skin than in years.

# Ad summary An ad for the Solawave LED face mask that is designed to target people experiencing menopause. The ad copy focuses on the idea that menopause may be a season, but that your glow is timeless. The ad presents the LED mask with glowing lights against a purple backdrop with cherry blossoms. # Brand positioning Solawave is presented as a luxury skincare and beauty brand that offers at-home LED light therapy devices. The brand seems to target consumers who are interested in the latest skincare technology and are willing to invest in high-end beauty tools. This ad specifically positions Solawave as a brand that supports women through the aging process, emphasizing that beauty and radiance are not limited by age or hormonal changes. The overall tone is aspirational and empowering, suggesting that Solawave products can help women maintain a youthful glow regardless of life stage. # Product The featured product is the Solawave LED face mask, an at-home light therapy device designed for facial rejuvenation. The mask is a full-face covering with cutouts for the eyes, nose, and mouth. It appears to be made of a smooth, light-colored material, possibly silicone or plastic. The mask is shown emitting a red glow, indicating that it uses red light therapy to target signs of aging. The mask uses LED technology that can be conveniently used at home. The product is marketed towards women experiencing menopause to keep their "glow timeless." # Visual style The ad has a polished, studio-shot production quality with a focus on creating an aspirational and visually appealing aesthetic. The visual motif of cherry blossoms adds a touch of elegance and femininity, while the glowing LED mask creates a modern, high-tech feel. The image treatment includes background removal and color grading to enhance the overall visual impact. The typography is large and bold, making it easily scannable in the feed. The style is intended to be both attention-grabbing and informative, conveying a sense of luxury and effectiveness. # Hooks Headline: MENOPAUSE MAY BE A SEASON. # Funnel stage Top of funnel (Awareness) # Pain points The ad aims to address the concerns and anxieties women may have about their appearance and vitality during menopause. The ad copy highlights the frustration that menopause may be a season, but implies that people don't want their radiance to fade with this season of life. # Value propositions - The ad suggests that menopause does not have to mean the end of your youthful appearance. It positions Solawave’s product as a way to have a timeless glow, even when experiencing menopause. # Benefits - Timeless glow # Features - LED light therapy face mask # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the copy at the top to position the product as a solution to the problems associated with menopause. # Storyline - The ad opens by stating, "MENOPAUSE MAY BE A SEASON." This copy is intended to immediately grab the attention of women who are experiencing menopause and set the stage for reframing their perception of this life stage from the brand's perspective. - The ad continues by asserting, "Your glow is timeless." This statement is presented to shift the narrative by assuring the viewer that their radiance is not limited by menopause and that they can maintain a youthful appearance regardless of hormonal changes, from the brand's perspective. - The ad showcases the Solawave LED face mask with its distinctive glowing design. The inclusion of the product shows the visual solution to the presented problem, from the brand's perspective.

# Ad summary This ad promotes the Solawave Wrinkle Retreat Pro, an LED light therapy mask designed to reduce wrinkles and provide a relaxing skincare experience. The ad features a woman using the mask while engaging in various everyday activities to emphasize its convenience and ease of use. # Brand positioning Solawave is presented as a modern skincare brand focused on providing convenient and effective beauty solutions. The brand aligns with a lifestyle of relaxation and self-care, positioning its products as a way to save time and money on skincare. Solawave challenges the traditional norm of expensive in-office skincare treatments by offering an at-home alternative. The brand positioning is both functional, highlighting the performance of the LED light therapy mask, and emotional, emphasizing the relaxing experience it provides. # Product The Solawave Wrinkle Retreat Pro is an LED light therapy mask designed to reduce wrinkles and rejuvenate the skin. The mask is wireless, rechargeable, and features a flexible silicone design for comfortable wear. The ad highlights its hands-free convenience, allowing users to perform other activities while using it. It is for anyone looking to save time and money on skincare while still achieving professional results at home. A key USP is its ability to provide a relaxing skincare experience that seamlessly integrates into everyday routines. The ad shows the mask being used during activities like working, reading, watching TV, and doing chores, addressing the purchase barrier of time commitment associated with traditional skincare treatments. The product's ease of use, portability, and cordless design are emphasized. # Visual style The ad has a UGC feel with natural lighting and everyday settings, suggesting authenticity and relatability. The editing style includes quick cuts between scenes to maintain a brisk pace. The production quality is simple and straightforward, giving the impression of a casual product demonstration rather than a polished commercial. The cuts are not timed to the music. # Hooks Text overlay: How it feels to save thousands on skincare while relaxing Visual: 00:00–00:02: Indoors, a woman with long brown hair wears a bright blue sweater and the Solawave Wrinkle Retreat Pro mask with red lights. She sits in a black rolling chair at a black desk, typing on a black keyboard. On the desk are a white computer monitor, a white box, and a clear cup with a straw. Behind her is a window with blinds. # Funnel stage Consideration # Pain points The ad addresses the frustration of expensive skincare treatments and the time commitment required for traditional routines, as communicated by the overlay text: “How it feels to save thousands on skincare while relaxing.” # Value propositions - Save thousands on skincare while relaxing - Hands-free convenience: Use it while working, reading, watching TV, doing chores - Time saving: 3 minutes and I don’t even notice it’s on # Benefits - Save thousands on skincare - Relaxing - Hands-free convenience - Can be used while working, reading, watching TV, doing chores - 3 minutes and I don’t even notice it’s on # Features - LED light therapy mask - Wireless - Rechargeable - Flexible silicone design # Call to action None used. # Social proof - "3 minutes and I don’t even notice it’s on" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the product in their everyday routine. # Storyline - 00:00–00:02 A woman is shown wearing the Solawave Wrinkle Retreat Pro mask while sitting at a desk and working on a computer. The message is that the product allows one to save money on skincare while relaxing, as it fits into existing daily routines. - 00:02–00:03 The woman is then shown wearing the mask while reading a book in a comfortable chair. This reinforces the idea that the mask can be used during relaxation time. - 00:03–00:05 Next, the woman is seen wearing the mask while relaxing on a couch, watching TV, and drinking coffee. This further emphasizes the product's ease of integration into leisure activities. - 00:05–00:07 The woman is then shown wearing the mask while petting a dog. The message is that the mask doesn't interfere with everyday tasks and activities. - 00:07–00:09 The woman is wearing the mask while washing dishes in the kitchen. The message is that the user doesn't even notice they have the mask on while using it. - 00:09–00:11 The Solawave Wrinkle Retreat Pro is shown in its packaging along with its charger and soft carrying bag.

# Ad summary This ad highlights the concern that skin naturally thins over time and positions the Solawave light therapy mask as the solution to rebuild skin from within. It leverages a scientific-sounding fact about skin thinning to create concern and then offers a simple product-based solution. # Brand positioning Solawave is positioned as a technologically advanced skincare brand, offering a solution to the problem of thinning skin through red light therapy. The brand is presented as a provider of modern skincare solutions, using light therapy to rebuild skin from within. The sleek design of the mask and the clinical language used in the ad suggest a brand that focuses on scientific results and innovative technology. # Product The Solawave product advertised is a red light therapy mask designed to rebuild skin from within. The mask is a rounded shape with eye and nose openings, constructed of smooth, light pink material. The product is presented as a solution to skin thinning that occurs with age. The core selling point is that 'red light therapy rebuilds it from within', suggesting a non-invasive and technologically advanced approach to skincare. # Visual style The ad features a clean, minimalist aesthetic with a focus on clear, direct messaging. The production quality appears to be high, with a professionally lit product shot and crisp typography. The image treatment is simple, with no obvious filters or heavy editing. The overall style is modern and clinical, designed to convey authority and trustworthiness. # Hooks Headline: YOUR SKIN IS GETTING THINNER. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the issue of skin thinning over time, specifically stating that skin gets '1.1% thinner every year.' This creates a concern that aging leads to undesirable changes in skin quality, prompting the viewer to seek solutions. # Value propositions - Addresses skin thinning with light therapy. - Red light therapy rebuilds it from within, fighting thinning skin as you age. # Benefits - Red light therapy rebuilds it from within. - Skin thickness decreases with every year # Features - Red light therapy # Call to action None used. # Social proof - Source: Skin Thickness in Menopausal Status, JMAT. # Point of view - Brand: The entire ad is told from the brand's perspective, aiming to educate consumers about skin thinning and position their product as the ideal solution. # Storyline - The ad begins by highlighting the problem of thinning skin, presenting a concerning fact about the rate at which skin thins annually. The intention is to create awareness of a natural but unwanted skin change. This is told from the brand's perspective, with the goal of capturing the consumer's attention and introducing a problem they may not have been aware of. - Next, the ad transitions to offering a solution by stating that 'Red light therapy rebuilds it from within', and shows the Solawave mask. This is a direct response from the brand to the concern raised earlier, positioning the mask as the answer. The perspective is still from the brand, now focused on establishing its product as the go-to solution. - Finally, the ad provides a source for the skin thinning statistic, 'Source: Skin Thickness in Menopausal Status, JMAT.' This aims to add credibility to the problem and indirectly to the solution by associating it with research. This detail is presented from the brand to build trust and justify the initial claim.

# Ad summary This image ad for Solawave features a red light therapy mask and promotes its ability to visibly improve skin tone, texture, and firmness in just 3-minute treatments. The ad aims to instill a sense of hope and continued improvement, suggesting that 'Your Skin is Not Done Yet'. It emphasizes the product's FDA clearance. # Brand positioning Solawave is presented as a brand that prioritizes advanced skincare technology for continuous skin improvement. The brand occupies a space in the market for innovative, easy-to-use skincare solutions with a focus on red light therapy. The brand emphasizes the belief that skin can always be improved and positions itself as a forward-thinking brand that offers solutions for the 'next chapter' of skincare. Solawave pushes against the idea that skin improvement has a limit, instead focusing on ongoing enhancement and accessible technology. # Product The product is a Solawave red light therapy mask designed to visibly improve skin tone, texture, and firmness. It is presented as an FDA-cleared device for facial treatments. The mask is designed for a 3-minute treatment time and promises to rejuvenate the user's skin through red light therapy. The mask addresses the purchase barrier of time commitment by highlighting the short treatment duration, emphasizing convenience and efficiency. The mask aims to be the solution for improving one's skin with minimal time commitment. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The image is well-lit and professionally shot, giving it a polished and modern look. The visual motif is the use of circular callouts to highlight key features. The overall style is designed to be easily scannable and eye-catching. # Hooks Headline: YOUR SKIN IS NOT DONE YET. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with the feeling that one's skin has reached its peak or that skincare treatments are time-consuming and ineffective. The statement 'YOUR SKIN IS NOT DONE YET' suggests that current skincare routines may not be enough to achieve desired results. # Value propositions - FDA-Cleared mask - 3-minute treatment for visible skin improvement # Benefits - Visibly improve skin tone, texture, and firmness # Features - FDA-Cleared - 3-minute treatment # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is expressed through the product presentation, feature callouts, and headline to promote the product's benefits and innovative technology. # Storyline - The ad begins with a declarative statement, 'YOUR SKIN IS NOT DONE YET,' immediately capturing the audience's attention and suggesting the potential for further skin improvement. The brand is speaking to the audience to highlight that there is always more that can be done for their skin, creating intrigue and encouraging further consideration of the product. - Following this, the message transitions to 'Red light therapy for the next chapter,' positioning the featured product as the solution for achieving these continued improvements. The brand is communicating a forward-thinking approach, suggesting its product is the key to unlocking the future of skincare. This encourages the audience to view the product as an innovative solution. - The ad highlights key features of the mask using circular callouts, emphasizing its FDA-cleared status, the short 3-minute treatment time, and the promise to visibly improve skin tone, texture, and firmness. The brand is providing key selling points directly to the audience, simplifying the information and making it easy to understand the benefits. These callouts aim to address common concerns and promote the product's effectiveness.

# Ad summary This Solawave ad highlights the brand's FDA-cleared 3-minute treatment and its efficacy in improving skin conditions caused by estrogen loss. # Brand positioning Solawave is presented as a brand focused on innovative skincare solutions. The brand aligns with values of scientific backing and technological advancement, positioning itself as a leader in the beauty tech space. The brand aims to modernize beauty routines with devices that are FDA-cleared and offer quick treatments, stepping away from traditional, lengthy skincare processes and promoting a functional approach to skincare. # Product The product featured is an FDA-Cleared, 3-minute treatment designed to combat the effects of estrogen loss on the skin. This involves a device that emits light therapy to improve the condition of the skin. The product aims to address specific aging concerns with a focus on quick, effective results. The key selling point is the combination of FDA clearance and a short treatment time, making it an accessible option for users seeking visible skin improvements. # Visual style The ad features a clean, clinical aesthetic with a focus on product efficacy. It combines simplified diagrams with a product shot. The lighting is bright and even, highlighting the product's form and features. The visuals create a sense of scientific credibility and modern skincare technology. # Hooks Headline: THIS IS WHAT ESTROGEN LOSS DOES. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the concern about skin degradation due to estrogen loss. This is directly addressed in the headline “THIS IS WHAT ESTROGEN LOSS DOES.” and is visually supported by the comparison of skin with dense collagen matrix versus sparse collagen. # Value propositions - FDA-Cleared 3-minute treatment # Benefits - Addresses the effects of estrogen loss - Improves skin condition # Features - FDA-Cleared - 3-minute treatment # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand introduces the Solawave product, conveying its benefits and FDA clearance. - External source: The side-by-side diagrams of skin structure before and after estrogen loss are presented from an educational, external perspective. # Storyline - The ad opens by introducing the concept of estrogen loss and its impact on the skin. This message is conveyed by the brand to highlight a specific concern of the audience that Solawave aims to address. - The ad contrasts the condition of skin with a dense collagen matrix versus skin with sparse collagen. This is presented from an external/educational perspective, visually illustrating the impact of estrogen loss to educate the audience about the problem that Solawave solves. - The ad showcases the Solawave FDA-Cleared 3-minute treatment, presenting it as the solution. The brand’s perspective is highlighted by explicitly stating the FDA clearance and short treatment time as a solution.

# Ad summary This image ad for Solawave uses an illustration to show how the product works by penetrating the skin's layers without being invasive, unlike alternative solutions. # Brand positioning Solawave is a brand that positions itself as offering innovative skincare solutions focused on wellness and self-care. The brand targets consumers who are health-conscious and value non-invasive treatments that respect the body's natural processes. The brand aims to occupy a space in the consumer's mind as a provider of gentle and effective beauty solutions that promote overall well-being and confidence, rather than pushing aggressive or harmful procedures. # Product The advertised product is presented as a non-invasive skincare solution designed to work beneath the surface of the skin. It is depicted as an alternative to solutions that may harm or disrupt the body's natural boundaries. The product's main selling point is that it gently penetrates the skin layers, providing effective treatment without being aggressive. The ad targets individuals who are wary of invasive procedures and prefer gentler, more respectful approaches to skincare. The ad seeks to overcome the barrier of fear associated with potentially harmful treatments by emphasizing the product's non-invasive nature and respect for the body. # Visual style The ad has a clean, minimalist visual style, with a focus on clarity and simplicity. The illustration is stylized, but detailed enough to convey the concept of skin layers and product penetration. The color scheme is soft and muted, contributing to a gentle and approachable aesthetic. The typography is clean and legible, complementing the overall modern and straightforward presentation. # Hooks Headline: It doesn't just stay on your skin. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that some skincare solutions may be harmful or invasive, causing potential damage or disruption to the body's natural systems. The red triangle with an exclamation point signals potential harm from invasive treatments. # Value propositions - Choosing a non-invasive solution shows respect for the body's boundaries. # Benefits - solution that respects your body's boundaries # Features - non-invasive solution # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad communicates the brand's message, highlighting the product's benefits and its non-invasive nature, intending to inform and persuade the viewer. # Storyline - The ad begins by stating, "It doesn't just stay on your skin," grabbing the viewer's attention by suggesting the product has deeper effects than surface-level treatments. This is from the brand's POV and aims to pique interest by hinting at the product's unique benefits. - A visual illustration demonstrates the product's mechanism by showing dark blue arrows penetrating various layers of the skin. This illustrates the product's functionality and how it goes beneath the skin's surface. - A text bubble says, "Choose a non-invasive solution that respects your body's boundaries", framed by the brand, encouraging potential users to opt for a gentle, respectful skincare approach. - The visual storyline concludes with a red triangle warning sign at the point where the treatment reaches the lower layers, suggesting that other treatments may be harmful or cause adverse effects.

# Ad summary In this ad, a woman shares her experience using the Solawave LED mask. She mentions that facialists, estheticians, and dermatologists have recommended LED masks for full-face light therapy. She highlights that the mask covers the forehead, crow's feet, and smile lines, noting she should have listened sooner to the professionals. # Brand positioning Solawave is presented as a brand that delivers professional-grade skincare technology for home use. The brand leverages the expertise of skincare professionals (facialists, estheticians, dermatologists) to build credibility and trustworthiness. By focusing on full-face light therapy in a convenient mask format, Solawave emphasizes accessibility and ease of use, allowing users to incorporate effective skincare into their daily routines. This positions Solawave as a solution that bridges the gap between professional treatments and at-home skincare. # Product The Solawave LED mask is presented as a full-face light therapy device designed for home use. The mask uses LED light to target the forehead, crow's feet, and smile lines. The ad emphasizes that the mask is recommended by skincare professionals such as facialists, estheticians, and dermatologists, and it only takes 3 minutes a day to use. # Visual style The ad has a polished, UGC feel, blending professional quality with a casual, relatable presentation. The editing style includes quick cuts to maintain a brisk pace, with mostly static shots to focus on the speaker and product. The ad includes a mix of indoor settings to show different use occasions, with a focus on natural lighting and clear visuals. The pacing is quick, averaging about 5 cuts per minute. # Hooks Spoken: Female 1: Every facialist I've been to, has told me to get an LED mask, so I finally did. Text overlay: 00:00–00:12: Every facialist I've been to, has told me to get an LED mask. so I finally did. Visual: 00:00–00:02: A woman with fair skin, brown hair, and makeup, wearing a white doctor's coat over a navy blue top, stands in front of a wall with framed anatomical diagrams. She smiles and speaks directly to the camera. The camera is stationary and at eye level. / 00:01–00:02: A hand holds up a light pink Solawave LED mask, which has red LED lights on. The background is blurry but appears to be bedding. The camera is close up and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty and time commitment of maintaining professional skincare routines. The ad addresses this by showcasing a solution that brings professional-level treatment into the home, making it quick and easy to incorporate into a daily routine. # Value propositions - Professional-grade skincare in a convenient mask format - Full-face light therapy in just 3 minutes a day # Benefits - Recommended by facialists - Recommended by estheticians - Recommended by dermatologists # Features - full-face light therapy - 3 minutes a day - Covers your forehead - Covers crow's feet - Covers smile lines # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the customer's point of view, sharing her experience with the product. # Storyline - 00:00–00:02 A woman shares that every facialist she's been to has recommended an LED mask, so she finally got one. - 00:02–00:05 The narrative builds on the previous moment. The woman explains that the woman at the spa, her esthetician, and her derm all said the same thing about LED masks. - 00:05–00:07 Continuing the message of the previous moment, it's stated that they all recommended full-face light therapy for 3 minutes a day. - 00:07–00:10 A different woman points out the areas the mask covers: the forehead, crow's feet, and smile lines. This visually shows the mask's coverage and functional benefit. - 00:11–00:12 The initial woman reappears to conclude that the professionals were right, and she should have listened sooner.

# Ad summary This ad uses a scientific approach to promote Solawave's light therapy mask. It uses an image of cells to illustrate the mask's potential effects. # Brand positioning Solawave is presented as a brand deeply rooted in scientific understanding, offering technologically advanced skincare solutions. The brand positions itself by emphasizing the biological impact of its products, specifically how they interact with and enhance natural cellular processes. This approach suggests Solawave aims to occupy a premium space in the skincare market by appealing to consumers who value scientifically-backed products. # Product The product being advertised is Solawave's light therapy mask, designed to stimulate collagen production using 660nm of red light. It is presented as a tool that directly interfaces with the body's cells to trigger a beneficial response. The ad focuses on the exact frequency of light used, emphasizing its precision and effectiveness. There are no purchase barriers addressed or use occasions shown, but the product is presented as a scientifically-backed way to enhance skin health through targeted light exposure. The ad suggests this product is worth trying for those interested in advanced skincare that uses light therapy to improve collagen production. # Visual style The ad presents a clean and scientific aesthetic. The use of a microscopic image of cells coupled with precise technical language aims to convey a technologically advanced approach to skincare. The lighting is bright and even, giving the overall look a clinical feel. The limited color palette and clear typography add to the straightforward, informative style. The image aims to convey a sense of scientific validity and technological sophistication. # Hooks Headline: YOUR CELLS ARE PROGRAMMED TO RESPOND TO THIS WAVELENGTH. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The ad draws a direct connection between the scientifically-backed, technologically-specific wavelength and collagen production. # Benefits - triggers collagen production # Features - 660nm of red light # Call to action None used. # Social proof - Source: JAAD, 2019. # Point of view - Brand: All of the statements are meant to build credibility in the product and brand through the use of research and technological information. # Storyline - The ad opens with an image of cells that are lit in red, implying the effect of red light on cellular activity. This is included to visually introduce the scientific aspect of the product and capture attention. The audience is seeing this from the brand's perspective, highlighting the product's technologically advanced approach to skincare. - Next, the ad transitions to text that asserts the scientific basis of the product, stating that cells are programmed to respond to the specific wavelength used in the device. This messaging serves to educate the viewer on the science behind the product, reinforcing its legitimacy. The statement comes from the brand, positioning itself as an authority on skincare science. - The ad provides a specific detail about the light therapy, mentioning '660nm of red light' as the exact frequency that triggers collagen production. This is included to provide tangible, scientific evidence to support the product's claims and to highlight its functional benefits. The information comes from the brand, which is emphasizing the product's specific capabilities and benefits. - The ad concludes with a visual of the Solawave light therapy mask itself, providing a concrete image of the product being discussed. The image is intended to create a visual association between the scientific claims and the actual device that delivers them. The audience is given this information from the brand’s perspective.

# Ad summary This ad highlights how diets and weight loss drugs can cause a reduction in collagen. It then promotes the Solawave LED mask as a solution, implying it can help rebuild lost collagen. # Brand positioning Solawave is presented as a modern, science-backed skincare brand offering advanced at-home treatments. The brand positions itself as a solution for collagen loss. It emphasizes convenience and effectiveness through its FDA-cleared, 3-minute treatment time, suggesting a focus on integrating skincare into busy lifestyles. The brand leverages scientific terminology and highlights potential negative effects of popular weight loss methods, aligning with health-conscious consumers. # Product The product being advertised is the Solawave LED mask, a facial device designed to help stimulate fibroblast activity at the dermal layer with 633nm red light. The ad specifies that it is intended to help combat collagen production loss caused by GLP-1 caloric deficits, such as those from weight loss drugs like Ozempic, Wegovy, and Mounjaro. The ad highlights the product's ease of use and quick treatment time of 3 minutes, as well as being FDA-cleared. # Visual style The ad has a clean and modern aesthetic, using a solid background color and clear typography. The focus is on the product, which is well-lit and prominently displayed. The overall look is polished and professional, suggesting a high-quality product. # Hooks Headline: COLLAGEN YOU'RE LOSING IT. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is highlighting the potential collagen loss due to weight loss medications, such as Ozempic, Wegovy, and Mounjaro. The ad explicitly states that, 'Your GLP-1 caloric deficit diverts amino acids from collagen production.' # Value propositions - Your GLP-1 caloric deficit diverts amino acids from collagen production - 633nm red light may help by stimulating fibroblast activity at the dermal layer. 3 minutes. FDA-Cleared.* # Benefits - 633nm red light may help by stimulating fibroblast activity at the dermal layer # Features - 633nm red light - 3 minutes - FDA-Cleared # Call to action STOP LOSING. START REBUILDING. # Social proof - *Results may vary Source: Caso et al., 2021; Avci et al., 2013 # Point of view - Brand: The POV is consistent throughout, with the brand presenting information about collagen loss, the Solawave product, and its benefits. # Storyline - The ad starts with the large text 'COLLAGEN' to immediately grab the viewer's attention by focusing on a key skincare concern. This serves to highlight the importance of collagen as an element of youthful skin from the brand's perspective. - The brand follows up with 'YOU'RE LOSING IT,' creating a sense of urgency and fear of missing out (FOMO) by highlighting a potential loss. This grabs the viewer's attention by making them worry about potential loss. - The brand names popular weight loss medications like Ozempic, Wegovy, and Mounjaro, directly associating them with GLP-1 caloric deficit and collagen production loss. This creates a connection between these widely-used medications and the problem the product aims to solve. - The brand details how the 633nm red light in the Solawave mask may help by stimulating fibroblast activity at the dermal layer, positioning the device as a science-backed solution for restoring collagen. The brand presents the product as an effective treatment for collagen loss by listing its potential benefits. - The brand highlights the 3-minute treatment time and FDA clearance, addressing potential barriers to purchase by emphasizing convenience and safety. This increases confidence in the product by addressing practical and regulatory concerns. - The brand's call to action 'STOP LOSING. START REBUILDING.' reinforces the fear of collagen loss and positions Solawave as the solution, creating a clear path to action for the viewer. The brand is looking to create a sense of urgency and empowerment.

# Ad summary This ad uses the search result for 'why does my face look older on ozempic' to highlight the Solawave red light therapy mask as a solution to the problem of aging skin. The ad calls out that the product uses 633nm red light therapy that penetrates to the dermal layer and may help encourage collagen production, is FDA-cleared, and can be used in 3 minutes. # Brand positioning Solawave is presented as a modern skincare brand offering high-tech solutions for common skin concerns. The brand aims to occupy a space in the consumer's mind as an innovator in the beauty and wellness industry, leveraging advanced light therapy technology for at-home use. The ad implies a focus on ease and efficiency, suggesting that users can achieve professional-level results in just 3 minutes. The brand differentiates itself by offering a convenient, FDA-cleared, and quick anti-aging solution. # Product The Solawave product featured is a red light therapy mask designed for home use. It utilizes 633nm red light therapy to penetrate the dermal layer, which may help encourage collagen production. It is implied that the product is designed for people who are experiencing an older-looking face and who want a quick solution to their skin concerns. The mask is presented as an FDA-cleared device that can be used in just 3 minutes. # Visual style The ad features a combination of platform-native elements (Google search results) and product-focused visuals, creating a mixed media aesthetic. The production quality is clean and direct, with clear typography. The image treatment includes a glow effect on the Solawave product and text boxes to draw attention to the product and its benefits. The layout is simple and easy to scan. # Hooks Headline: why does my face look older on ozempic # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the concern about one's face looking older, with the ad using the Google search query of 'why does my face look older on ozempic'. # Value propositions - Red Light Therapy Mask – Penetrates to the Dermal Layer. May Help Encourage Collagen Production - 3 Minutes. FDA-Cleared # Benefits - May Help Encourage Collagen Production for GLP-1 Patients.* # Features - 633nm Red Light Therapy - Penetrates to the Dermal Layer - FDA-Cleared - 3 Minutes # Call to action None used. # Social proof - *Results may vary. Source: Avci et al., Seminars in Cutaneous Medicine and Surgery, 2013. # Point of view - Customer: The search query at the top mimics a user searching for a solution to their skin concerns. - Brand: The product block presents the Solawave mask's features and benefits, showcasing the brand's solution to aging skin. - External source: The Google search interface and search results mimic a source of factual information, lending credibility to the problem and potential solution. # Storyline - The ad presents a screenshot of a Google search query, “why does my face look older on ozempic,” which is intended to capture the viewer's attention and highlight a potential concern related to aging and medication side effects. The ad positions itself from the perspective of a searcher who is concerned about premature aging, grabbing attention by tapping into a trending topic and keyword search. - The ad shows a search result from Google for, “Why does my light Mask, a so…”. This is an attempt to suggest that the Solawave product could address the user's concern, offering a potential solution or treatment for aging skin. - The ad uses a product block to feature the key benefits of the Solawave mask, including "633nm Red Light Therapy," its ability to "Penetrates to the Dermal Layer," and its potential to "May Help Encourage Collagen Production for GLP-1 Patients.*" The brand conveys the value of the product by highlighting scientific attributes and targeting a specific concern, positioning the product as a solution for those who may be experiencing this particular side effect. - The ad emphasizes the convenience and safety of the Solawave mask by highlighting that it only requires "3 Minutes" of use and is "FDA-Cleared." The ad intends to build trust and reduce perceived risk.

# Ad summary This ad promotes the Solawave LED Therapy Mask. The ad features a woman multitasking throughout her day while wearing the mask and highlights its benefits for reducing fine lines in just 3 minutes. # Brand positioning Solawave is presented as a modern, tech-forward skincare brand designed for individuals with busy schedules. It aims to occupy the space of convenient and effective skincare solutions, integrating seamlessly into the daily lives of its customers. The brand promotes the idea of bringing advanced skincare technology into the comfort of one's home, challenging the norm of time-consuming spa visits. Solawave emphasizes functionality and simplicity, providing shortcuts to achieve radiant skin. # Product The Solawave LED Therapy Mask is presented as a hands-free device that uses 320 LEDs to visibly reduce the appearance of fine lines in just 3 minutes. This product is designed for busy individuals who don't have time for traditional spa days but still desire effective skincare. The mask is featured as a way to bring advanced skincare technology into the comfort of one's living room. Its compact, easy to use controller addresses the purchase barrier of complex skincare routines. This product aims to provide a quick and efficient solution for maintaining youthful skin while multitasking. # Visual style The ad has a polished UGC feel, blending home-style footage with clear product shots. It uses quick cuts and smooth transitions to maintain a fast pace, with approximately 15 cuts per minute. The visuals are bright and clean, using natural light to enhance the relatable and accessible tone. Product actions and text are timed to the music beats. # Hooks Spoken: 00:03–00:07 My schedule is a disaster, but my skin doesn't have to be. Text overlay: 00:03–00:07 My schedule is a disaster, / 00:05–00:07 but my skin doesn't have to be Visual: 00:03–00:04 A close-up shot of a woman's hands typing on a silver laptop on a pink desk mat. A pink tumbler is next to the laptop. The laptop screen displays a Solawave webpage. / 00:04–00:06 A medium shot of a woman with dark hair wearing a white tank top. She is attaching a pink Solawave LED mask to her face, looking directly at the camera. The background includes a window with blinds and a patterned chair. / 00:06–00:07 A medium shot of the same woman wearing the activated red Solawave LED mask, sitting in a patterned chair with a gray blanket behind her. She is looking at a laptop on a rolling desk. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points Not having enough time for a spa day or extensive skincare routines: "I don't have time for a spa day." # Value propositions - The Solawave LED Therapy Mask offers a quick and efficient solution, reducing fine lines in just 3 minutes. # Benefits - visibly reduce the appearance of fine lines in three minutes # Features - 320 LEDs # Call to action None used. # Social proof - "It's the only way I'm surviving the week." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the customer's point of view, showing their daily routine and reliance on the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman wearing the Solawave LED mask while doing various tasks around her home, emphasizing that even busy schedules need a shortcut. - 00:02–00:06 00:02–00:06 The woman expresses that her schedule is a disaster, but using the mask ensures that her skin doesn't have to be. The perspective is from the woman, showing her routine. - 00:06–00:10 00:06–00:10 She states that she doesn't have time for a spa day. This is a response to the busy schedule shown in the previous clip, highlighting the mask as an alternative. - 00:10–00:13 00:10–00:13 The woman says she brings the tech to her living room, emphasizing the mask's convenience and accessibility. - 00:14–00:17 00:14–00:17 A close-up shot focuses on a woman's face, highlighting how the mask visibly reduces the appearance of fine lines in just 3 minutes. - 00:17–00:22 00:17–00:22 The woman says it's the only way she's surviving the week, indicating that the mask is essential for managing stress and maintaining her skin amidst a hectic lifestyle.

# Ad summary This image ad presents the problem that GLP-1s suppress collagen production and offers the solution of using a 633nm Red Light Therapy Mask to help bring it back. # Brand positioning The ad does not explicitly mention the brand being advertised, but it does implicitly position the brand as a solution provider for negative side effects brought on by taking GLP-1s, specifically appetite suppressants. The brand appears to take a functional position in the market, offering a science-backed solution to a health problem. # Product The product being advertised is a 633nm Red Light Therapy Mask, which the ad claims may help bring back collagen production that is suppressed by GLP-1s. The mask is shown penetrating the dermal layer where collagen is produced, and it is advertised to be used for only 3 minutes and is FDA-cleared. The ad is suggesting that the mask can counter the collagen-suppressing side effects of GLP-1s, making it a worthwhile purchase for those using such medications. # Visual style The ad has a minimalist, clinical aesthetic. It features a product shot against a dark background with simple text overlays. The lighting emphasizes the red light emitted from the mask, creating a visual focus and suggesting a technological, therapeutic solution. # Hooks Headline: GLP-1s Suppress Appetite. They Also Suppress Collagen Production.* # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the reduction in collagen production as a side effect of using GLP-1s. The ad presents this as "GLP-1s Suppress Appetite. They Also Suppress Collagen Production.*" # Value propositions - Addresses collagen production suppression caused by GLP-1s - Easy to use at home - Quick 3-minute treatment - FDA-Cleared # Benefits - May Help Bring It Back.* - Penetrates to the dermal layer where collagen is produced. # Features - 633nm Red Light Therapy Mask - FDA-Cleared # Call to action None used. # Social proof - *Results may vary. Source: Gilmore et al., American Journal of Clinical Nutrition. # Point of view - External source: Top caption, stating the issue of GLP-1s suppressing both appetite and collagen production. - Brand: The brand's POV is present as they present their 633nm Red Light Therapy Mask as a solution, offering information about its effectiveness, speed of use, and clearance. # Storyline - The ad opens by stating that GLP-1s suppress appetite but also suppress collagen production. This is included to set up the problem that the product will then address. The audience experiences this as fact from an external source. - The ad presents the 633nm Red Light Therapy Mask as a potential solution to help bring back collagen production. This is meant to introduce the product and its potential benefits. The brand is telling this part of the story from the perspective of a product pitch. - The ad provides a detail that the mask penetrates to the dermal layer where collagen is produced and that using the product only takes 3 minutes and is FDA-cleared. This is designed to reassure the viewer of the product's effectiveness, safety, and ease of use. The brand is telling this from the perspective of a product demonstration.

# Ad summary This ad promotes the Solawave skincare light therapy mask as a product that can support skin health and beauty without the use of harmful ingredients. # Brand positioning Solawave is presented as a forward-thinking skincare brand that prioritizes simplicity and safety, pushing against the norm of complex ingredient lists and potential harm. The brand carves out space in the market for consumers seeking effective skincare solutions that are gentle on their bodies. With its focus on light therapy and a commitment to avoiding disruptive or harmful ingredients, Solawave aligns with a lifestyle of wellness and conscious self-care. The brand positioning is both functional, offering effective skincare, and emotional, appealing to the desire for safety and peace of mind. # Product The Solawave skincare light therapy mask is a face mask that uses light therapy to promote skin health without harmful ingredients. It is designed for anyone seeking a safe and effective skincare solution, particularly those concerned about the potentially disruptive or harmful ingredients found in traditional skincare products. The mask's USP is its use of light as the sole active ingredient, addressing the purchase barrier of ingredient concerns. It is implied that the mask is for regular use as part of a skincare routine. # Visual style The ad features a clean and minimalist visual style with high production quality. The product is studio-shot with bright, even lighting and a stark white background. The image treatment includes background removal and subtle color grading. The typography is large and bold, integrated effectively to enhance scannability and stop power in the feed. The style is designed to contrast with the often cluttered and sensationalized aesthetics of skincare advertising. # Hooks Headline: THE INGREDIENT LIST: LIGHT. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that many skincare products contain ingredients that can disrupt hormones and harm the body. The ad states 'Nothing that could disrupt your hormones. Nothing that't could harm your body.' # Value propositions - Simple skincare solution using light therapy - Avoids harmful ingredients # Benefits - Nothing that could disrupt your hormones. - Nothing that't could harm your body. # Features - LIGHT # Call to action None used. # Social proof - None used. # Point of view - Brand: Appears throughout, in the product display, brand name, and description of product benefits. # Storyline - The ad begins by displaying the brand name "SOLAWAVE" at the top center, instantly signaling to the viewer which brand is being advertised and creating brand awareness from the brand's perspective. - The ad then showcases the Solawave mask itself, centered and brightly lit, communicating the product's visual design from the brand's perspective. - The ad highlights the 'ingredient list' for the product: 'LIGHT,' communicating the simple and natural approach of the product from the brand's perspective. - The ad copy emphasizes the absence of harmful ingredients, stating that the product contains 'Nothing that could disrupt your hormones. Nothing that't could harm your body,' allaying customer concerns about potential health risks from the brand's perspective.

# Ad summary This ad for Solawave suggests breaking up with your current, ineffective and expensive skin serum and trying their product instead. # Brand positioning Solawave is presented as a brand that offers effective skincare solutions, in contrast to other brands that sell expensive but ineffective products. The brand uses humor and relatability by referencing a 'toxic ex' and the frustration of using a serum that doesn't deliver results. This positions Solawave as a brand that understands the consumer's pain points and provides a better alternative, pushing against the norm of expensive skincare that doesn't necessarily work. # Product The ad references a hypothetical '$80 serum that does nothing,' positioning it as a 'toxic ex' to be broken up with. The ad does not explicitly describe the Solawave product, but implies that it is an effective alternative to this expensive, ineffective serum. By highlighting the frustration of wasting money on a product that doesn't work, the ad aims to convince viewers that the Solawave product is worth trying as a superior solution. # Visual style The ad has a minimalist and clean visual style. The use of a simple white background with black text gives it a modern and straightforward look. The typography is bold and direct, which enhances scannability and stop power in feed. # Hooks Headline: Your skin is begging you to break up with that toxic ex. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the frustration of using an '$80 serum that does nothing,' indicating wasted money and unmet skincare expectations. # Value propositions - Implied: Solawave offers a solution to ineffective and expensive serums. # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad speaks directly to the customer, presenting the brand's perspective on the ineffectiveness of certain skincare products and implying their own product is a better alternative. # Storyline - The ad starts by telling the user that "Your skin is begging you to break up with that toxic ex." The message is intended to grab the user's attention by calling to the user's emotions with a feeling they can relate to, which is a past relationship that did not serve them. The ad implies this past relationship is like their current skincare regime, which the brand wants to change. This part of the story is being told from the perspective of the brand. - The ad goes on to provide context: "(You know the one. The $80 serum that does nothing.)" This message intends to connect and emphasize with the user that the brand understands and empathizes with their frustration with their current skincare. It intends to draw out the feeling that the serum that the user uses is not effective. This part of the story is being told from the perspective of the brand.

# Ad summary This ad presents a listicle by a woman who shares four adjustments to her lifestyle that she credits for changing her skin after age 40. These include cutting back on sugar, drinking more water, sleeping more, and swapping her routine for light therapy. # Brand positioning The brand, SOLAWAVE, is presented as a modern, science-backed skincare solution. It emphasizes simplicity and integration into daily routines, deviating from complex, time-consuming traditional skincare regimens. The brand promotes the idea of achieving significant skincare results with minimal effort, aligning with a lifestyle that values efficiency and self-care. This positioning is functional, promising noticeable improvements in skin health and appearance with an easy-to-use product. # Product The ad features the SOLAWAVE full-face light therapy mask. This device uses LED light therapy to improve skin health. It is designed for ease of use, fitting comfortably on the face while allowing the user to perform other activities, such as reading or cooking. The mask aims to boost collagen and improve skin conditions like forehead lines and smile lines. A key selling point is its ability to replace an entire skincare routine with a simple, hands-free treatment, addressing the barrier of time and complexity often associated with skincare. The product is presented as a convenient and effective way to achieve massive results with minimal effort. # Visual style The ad has a mixed aesthetic, combining user-generated content (UGC) feel with elements of polished commercial production. The editing style includes quick cuts to maintain a fast pace, with generally smooth transitions. The production quality is somewhere between raw UGC and a refined commercial, which adds authenticity. The pacing is quick, with frequent cuts to keep viewers engaged. The audio-visual sync is present, with text, and product actions are timed to music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 [Enthusiastic] 4 changes I made that completely changed my skin after 40. Text overlay: 00:00–00:01 4 changes I made that completely / 00:00–00:02 changed my skin after 40 Visual: 00:00–00:01 A fair-skinned woman with auburn hair and light eyes smiles directly at the camera in selfie style. She is wearing a black zip-up top. The background is a blurred white surface, with soft lighting. # Funnel stage Middle of funnel (Consideration) # Pain points Many skincare routines are overly complicated and time-consuming. # Value propositions - 4 small changes. the last one. No complicated routines. - Massive results. # Benefits - Boosts collagen - covers everything from forehead - smile lines # Features - full-face light therapy # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a woman sharing skincare tips and demonstrating a product as part of her routine. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a woman smiling at the camera, introducing the topic of how she changed her skin after 40, creating intrigue and setting the stage for sharing her secrets. - 00:01–00:04 00:01–00:04 The ad transitions to visuals showing the first change: cutting back on sugar. This beat displays a hand putting frosting on a small cake to illustrate sugar intake, followed by a woman pointing to her face, presumably highlighting the impact of sugar on skin. - 00:04–00:07 00:04–00:07 The second change, drinking more water, is shown with a hand holding a glass of water, followed by a woman pointing to a blemish on her face to illustrate skin issues that water intake can improve. - 00:07–00:10 00:07–00:10 The third change focuses on getting more sleep. This beat features a woman on a bed tying her hair up before sleeping, emphasizing the restorative benefits of sleep for skin. - 00:10–00:13 00:10–00:13 The fourth change is introduced as swapping the entire routine for the SOLAWAVE light therapy mask. A woman is shown using the mask while reading, and a close-up showcases the mask’s design. This beat emphasizes ease of use and integration of the product into daily life, positioning it as a convenient solution. - 00:13–00:18 00:13–00:18 The ad continues to show a woman using the light therapy mask during various activities, such as writing in a journal and cooking, reinforcing its versatility and the ease with which it fits into a busy lifestyle. The text overlays further highlight key benefits, such as boosting collagen, while summarizing that these small changes deliver massive results.

# Ad summary This ad promotes the SOLAWAVE light therapy mask by highlighting that it is gentle on the skin and hormones and uses no harsh chemicals. # Brand positioning SOLAWAVE is presented as a brand focused on gentle skincare solutions. The brand positions itself as a provider of products that are kind to both the skin and the body's natural hormonal balance. It contrasts with other brands that may use harsh chemicals in their formulations, emphasizing a more natural and gentle approach to beauty and wellness. This positioning suggests that SOLAWAVE aims to occupy a space in the consumer's mind as a provider of effective skincare that doesn't compromise on gentleness and health, promoting a lifestyle that prioritizes natural and hormone-friendly beauty solutions. # Product The product being advertised is the SOLAWAVE light therapy mask, designed for gentle skin care. The mask is designed for individuals seeking a skincare solution that is gentle on both the skin and the body's hormonal balance. The advertisement emphasizes that it contains "No Harsh Chemicals." This addresses a potential purchase barrier for those concerned about the ingredients in skincare products and looking for a more natural approach. The mask's unique selling proposition is its ability to provide effective skincare without compromising gentleness. # Visual style The ad has a clean, minimalist visual aesthetic with a focus on the product and its benefits. The production quality appears to be highly polished with soft lighting. The image treatment includes background removal. The typography is clean and legible. # Hooks Headline: Gentle on your skin. Gentle on your hormones. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of consumers wanting to avoid harsh chemicals in their skincare and to avoid products that might disrupt hormonal balance. The ad directly states, "No Harsh Chemicals." # Value propositions - Skincare that is gentle on the skin and hormones with no harsh chemicals. # Benefits - Gentle on your skin. - Gentle on your hormones. # Features - No Harsh Chemicals # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is consistent throughout the entire image, which showcases the product and highlights its benefits. # Storyline - The ad begins by showcasing the SOLAWAVE brand name and the product being promoted. This immediately establishes the brand identity and the product focus. The intention is to capture the viewer's attention and set the context for what the ad is about, presented from the brand's perspective. - Next, the ad features a woman wearing the SOLAWAVE light therapy mask. This is to show the audience a real-life example of the product in use and its intended appearance on the face. This is presented from the brand's perspective. - The ad includes a badge that states "No Harsh Chemicals" to address a common concern among skincare users and highlight a key product benefit. This is presented from the brand's perspective. - Finally, the ad concludes with the text "Gentle on your skin. Gentle on your hormones." This reinforces the brand's commitment to gentle skincare and highlights the benefits of using SOLAWAVE products, presented from the brand's perspective.

# Ad summary This image ad is designed to solve the problems caused by semaglutide. It highlights the fact that dermatologists are seeing the effects of semaglutide on patient's faces, and asks the viewer if they are aware of the effects. It promotes a Solawave red light therapy mask as the solution. # Brand positioning Solawave is presented as a brand offering advanced skincare solutions, specifically targeting the side effects that have become more prevalent due to the use of semaglutide. By positioning themselves as knowledgeable about emerging trends and offering a solution, the brand aims to occupy a space in the consumer's mind as innovative and responsive to current beauty and health issues. The brand aligns with values of scientific efficacy and convenience, appealing to those seeking to counteract the unwanted side effects of weight loss treatments. The brand distinguishes itself by addressing a niche market created by the increasing use of weight loss drugs. Its positioning is functional, focusing on the performance of the red light therapy mask in stimulating fibroblast activity at the dermal layer. # Product The product featured is the Solawave red light therapy mask, a device designed to stimulate fibroblast activity at the dermal layer using 633nm red light. It is presented as a solution to collagen loss, amino acid diversion, and fat pad depletion, which are side effects of GLP-1 treatments. The mask is intended for individuals experiencing these facial aging issues, offering a non-invasive way to potentially improve skin health. The ad addresses purchase barriers by highlighting the convenience of a 3-minute treatment time. The unique selling proposition (USP) of the product is its ability to counteract the facial aging effects associated with weight loss treatments. The ad tells the viewer that this product can help them with "68% increase in facial aging consultations from GLP-1 patients." # Visual style The ad has a clean and modern aesthetic with a focus on product presentation. The image is well-lit and professional. The overall style is informative and aims to convey a sense of scientific credibility and technological advancement. # Hooks Headline: YOUR DERMATOLOGIST KNOWS WHAT SEMAGLUTIDE IS DOING TO YOUR FACE. DO YOU?* # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the facial aging effects from GLP-1 treatments. The ad references the "68% increase in facial aging consultations from GLP-1 patients," which conveys the increasing concern and awareness of this issue. # Value propositions - Addresses the effects of semaglutide on the face and provides a skincare solution in a convenient, 3-minute treatment. # Benefits - May help stimulate fibroblast activity at the dermal layer. # Features - 633nm red red light may help stimulate fibroblast activity at the dermal layer. # Call to action None used. # Social proof - Source: Dermatologic Surgery, 2023; Avci et al., 2013 # Point of view - Brand: The entire ad focuses on the brand's perspective as it highlights problems caused by semaglutide and offers the Solawave mask as a solution. # Storyline - The ad begins by questioning if the viewer is aware of the effects of semaglutide on their face, conveying a sense of urgency and concern. This information comes from the brand and is designed to capture the viewer's attention and introduce the problem. - The ad provides data and information related to 68% increase in facial aging consultations from GLP-1 patients as well as collagen loss, amino acid diversion, and fat pad depletion caused by these drugs. This information comes from the brand and provides insight and is designed to educate the viewer about the specific facial aging issues associated with GLP-1 treatments. - The Solawave mask is presented as a potential solution to combat the negative effects of semaglutide on the face using "633nm red light may help stimulate fibroblast activity at the dermal layer." This information comes from the brand and presents a solution and conveys the potential benefits of using the Solawave mask. - The ad concludes by emphasizing the convenience and efficacy of the Solawave mask, stating that it only takes "3 MINUTES" and reminding viewers that they can "KNOW WHAT YOUR DERM KNOWS". This information comes from the brand and provides a final reassurance and drives home the message that the Solawave mask is a quick and effective way to address facial aging concerns.

# Ad summary A woman shares that she is skipping her spa treatments since using the Wrinkle Retreat Pro. She lists benefits to her skin and her husband's bank account. # Brand positioning Solawave is presented as a brand that offers at-home alternatives to med spa treatments. It aligns with a lifestyle that prioritizes beauty and wellness, while also being cost-conscious. The brand positions itself against the high costs of professional skincare treatments. Its positioning is both functional, providing a convenient and effective skincare solution, and emotional, offering a sense of empowerment and luxury at home. # Product The Wrinkle Retreat Pro is an LED light therapy mask designed for at-home use. The product contains hundreds of LEDs that visibly reduce fine lines. A key selling point is that it offers these benefits "for a fraction of the cost" of professional med spa treatments. The product is intended for users seeking to maintain or improve their skin's firmness and appearance without the expense and inconvenience of traditional spa visits. The ad directly addresses the financial barrier to professional skincare by positioning the Wrinkle Retreat Pro as a cost-effective solution. # Visual style The ad uses a polished UGC style with natural lighting. The editing style consists of quick cuts and smooth transitions to maintain a consistent pace. The color palette is soft, consisting of light and neutral tones. The ad is center-framed and features close-up shots of the woman and the Solawave product. # Hooks Spoken: Your esthetician is going to miss you. Text overlay: Spa Emmeline / Your Appointment has been Canceled / 00:00–00:02 / Your esthetician is going to miss you Visual: 00:00–00:02: A woman in a robe stands in a bathroom, looking surprised and covering her mouth with her hands. An app notification pops up that states, "Spa Emmeline, Your Appointment has been Canceled." She smiles and touches her face. # Funnel stage Consideration # Pain points The central pain point is the high cost and inconvenience of regular med spa treatments for maintaining skin quality and reducing fine lines. This is signaled by the opening notification that an appointment has been canceled and the line, "Ever since I started using the Wrinkle Retreat Pro, I haven't stepped foot in a med spa." # Value propositions - Hundreds of LEDs that visibly reduce fine lines for a fraction of the cost. - Skin is firmer, and my husband's bank account is the real winner. # Benefits - Visibly reduce fine lines for a fraction of the cost. - My skin is firmer - Husband's bank account is the real winner here. # Features - Hundreds of LEDs # Call to action None used. # Social proof - "Ever since I started using the Wrinkle Retreat Pro, I haven't stepped foot in a med spa" - Female 1 (Customer) - "My skin is firmer" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman using the product. # Storyline - 00:00–00:02 At the beginning of the ad, the woman receives a notification that her spa appointment has been canceled, implying that she is no longer needing or attending these appointments. - 00:02–00:05 The woman addresses the audience directly to share that she has been skipping her esthetician. - 00:05–00:09 The woman explains that she has been using the Wrinkle Retreat Pro and has not needed to go to a med spa since. - 00:09–00:14 The woman describes the device’s features and benefits, highlighting that it helps visibly reduce fine lines for a fraction of the cost of a med spa. - 00:15–00:19 She states that her skin is firmer and her husband's bank account is the real winner, emphasizing both the beauty and cost-saving benefits.