How DoorDash Advertises on Meta

# Ad summary This DoorDash ad promotes the company's ability to make reservations at restaurants, using the tagline "Make it a night out". # Brand positioning DoorDash is presented as more than just a food delivery service. The ad positions the company as a convenient and accessible means to reserve and enjoy a full dining experience at desirable restaurants, emphasizing its ability to secure reservations at local establishments that users may not be able to otherwise book. The brand aims to occupy a space beyond simple meal delivery, aligning with a lifestyle of convenience and enjoyment of broader restaurant experiences. # Product This DoorDash ad promotes the platform's new ability to make reservations at restaurants. The ad features Palma Restaurant, in addition to the DoorDash service. # Visual style The ad has a clean and modern aesthetic, likely designed to feel both eye-catching and on-brand. The editing style is simple, with only a few static shots and minimal transitions. The production quality appears polished, indicating a professional approach. The pacing is fairly slow. # Hooks Text overlay: 00:00–00:03 SAME DOOR DASH Visual: 00:00–00:03 The shot shows a static frame with a purple-toned gradient background. Centered on the screen is the text "SAME DOOR DASH" in a sans-serif font, stacked in two lines. Below the text is the DoorDash logo in red. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential difficulty or inconvenience of securing restaurant reservations. # Value propositions - DoorDash now offers restaurant reservations, providing users with a comprehensive dining solution. # Benefits - Convenient access to dining experiences - Easy booking # Features - Reservations at restaurants - Delivery of food # Call to action BOOK NOW # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the brand's perspective via onscreen text, visuals, and brand logo. # Storyline - 00:00–00:03 The ad opens with the DoorDash logo displayed on a purple background, and the text "SAME DOOR DASH". - 00:03–00:04 The scene transitions to hands placing a pastry on a yellow plate. - 00:04–00:12 Text displays over the shot that says "NOW WITH RESERVATIONS AT PALMA" and "MAKE IT A NIGHT OUT" as the DoorDash logo is at the bottom and a circle with the Palma logo is in the top right. - 00:12–00:14 The ad ends with the text "BOOK NOW" on a purple background, with the DoorDash logo at the bottom.

# Ad summary This ad encourages the user to book restaurant reservations through DoorDash. # Brand positioning DoorDash is an on-demand delivery service, connecting customers with local businesses. The ad positions DoorDash as more than just a food delivery service, it also enables users to book reservations at restaurants, expanding their service from delivery to include dine-in experiences, offering users more flexibility. # Product The ad promotes DoorDash's restaurant reservation booking service. This service allows users to book tables at local restaurants through the DoorDash app or website. The images focus on several delicious entrees in a variety of cuisines. The ad encourages users to 'Make it a night out' by using DoorDash to book reservations. # Visual style The ad features a polished, studio-shot image with a focus on food photography. The color scheme is warm, with the wooden table and appetizing colors of the dishes creating an inviting atmosphere. A rounded rectangular shape with a gradient overlay is used to present text, while the overall layout is a visually appealing flatlay of various dishes. The image looks professional and high-quality, likely designed to catch the eye in a social media feed. # Hooks Headline: MAKE IT A NIGHT OUT # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of not being able to easily book reservations. The ad attempts to solve this by offering reservation booking through DoorDash, removing the need to search for restaurants and call to book a table. # Value propositions - Make it a night out: DoorDash now offers reservation booking, expanding its service beyond delivery to include dine-in experiences. # Benefits - Ability to book tables at local restaurants through DoorDash # Features - Restaurant reservation booking service # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view is consistently from the DoorDash brand, promoting its restaurant reservation booking service and inviting viewers to use the app to plan a night out. # Storyline - The ad opens with a high-quality overhead shot of various dishes to entice viewers with appetizing visuals, conveying a sense of culinary experiences and variety. The perspective is from the brand. - The DoorDash logo appears with the phrase 'Make it a night out' suggesting that the DoorDash service can be used to book reservations at restaurants. The perspective is from the brand, inviting viewers to consider DoorDash as a means to plan an evening out. - The phrase 'Book reservations on DoorDash' is presented as a call to action. The perspective is from DoorDash, directing viewers to take the next step and use the app or website to book restaurant reservations.

# Ad summary The ad simulates a text message exchange to highlight the convenience of delivery services for purchasing toothpaste. The conversation between the customer and 'Dasher' adds a layer of authenticity to the purchasing process. # Brand positioning The brand is not explicitly mentioned or showcased in the ad, and there is no clear visual branding, no specific brand identity is being promoted. The ad focuses more on the convenience of delivery services and a product category, children's toothpaste, rather than a particular brand. The lack of direct branding suggests the ad is designed to appeal to consumers who are primarily focused on the convenience and necessity of the product rather than brand loyalty or specific features. # Product The ad features a variety of kids' toothpaste and toothbrushes, packaged in tubes and blister packs. The products are displayed on a shelf in a store, presumably a pharmacy or supermarket, and include brands like Colgate, Crest, ACT Kids, and Listerine Smart Rinse. The products come in various flavors and formulations designed for children's dental care. The main USP highlighted in the ad is the convenience of getting these products delivered through a service like DoorDash. Purchase barriers such as needing to go to the store are addressed by showcasing the ease of delivery. # Visual style The ad uses a platform-native style, mimicking a typical iMessage screenshot to enhance authenticity and relatability. The production quality appears to be a basic screenshot, giving it a UGC feel. The color scheme is mostly neutral, dominated by the white and gray tones of the messaging interface, with pops of color from the toothpaste packaging. There are no noticeable filters or image treatments beyond what's standard for a smartphone screenshot. # Hooks Headline: Hi, this is your Dasher. What flavor of kids toothpaste do you want? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the inconvenience of having to go to the store to purchase essential items like toothpaste. The opening line, 'Hi, this is your Dasher. What flavor of kids toothpaste do you want?' suggests a user who needs toothpaste but is unable or unwilling to go to the store themselves. # Value propositions - Convenience of getting toothpaste delivered - Various brands available for delivery # Benefits - Convenience of delivery - Avoid the need to go to the store # Features - Variety of kids' toothpaste and toothbrushes available - Various brands: Colgate, Crest, ACT Kids, and Listerine Smart Rinse # Call to action None used. # Point of view - Customer: The top caption, 'Hi, this is your Dasher. What flavor of kids toothpaste do you want?' and the reply, 'He said anything but bubblegum,' both show the customer's point of view as they are communicating with the delivery driver to make a purchase. # Storyline - The ad opens with a text message from a 'Dasher' asking, 'Hi, this is your Dasher. What flavor of kids toothpaste do you want?' This initiates a customer's perspective, setting up a scenario where the user is ordering kids' toothpaste through a delivery service. It conveys a situation of convenience and choice. - The next beat is a photo of a store shelf stocked with various kids' toothpaste and toothbrushes. This image shows the options available to the customer and provides visual context for their choice. The message is intended to show the wide variety of choices available. - The following message is from the customer, who texts back, 'He said anything but bubblegum'. This indicates a preference of the kid, offering a glimpse into real-life parenting decisions. This part of the story is told from the customer's point of view. - The ad concludes with a final text, 'Kid's going places', seemingly a playful response from the Dasher, adding a humorous touch to the scenario. The tone is lighthearted and relatable, from the delivery driver's perspective.

# Ad summary This ad promotes DoorDash's restaurant booking service and incentivizes users to make reservations through the platform by offering $10 in DoorDash credits. # Brand positioning DoorDash is presented as a convenient service that allows users to easily find and book restaurant reservations through their app. The brand promotes a lifestyle of dining out and enjoying social experiences centered around food, while also highlighting opportunities to earn rewards through using the service. The brand is positioned as a facilitator for memorable dining experiences, catering to users seeking simplicity in planning their social outings, and as a way to get rewarded for those outings. # Product The product being advertised is DoorDash's restaurant booking service, which allows users to make reservations at restaurants through the DoorDash app. The ad features an offer of $10 in DoorDash credits for users who book a reservation through the app, emphasizing the incentive to use the service. The visual elements of the ad showcase vibrant dishes to entice viewers and highlight the variety of dining options available through DoorDash. The ad is designed to overcome potential barriers by presenting booking through DoorDash as a convenient and rewarding way to enjoy a night out. # Visual style The ad has a polished commercial aesthetic with bright lighting and vivid colors, highlighting the attractiveness of the dish being featured. The editing style consists of static shots with smooth transitions, and the pacing is consistent, designed to showcase the food and quickly convey the offer. The overall visual presentation supports a tone of appetizing elegance, encouraging viewers to dine out and use DoorDash to book their reservation. # Hooks Text overlay: 00:00–00:15 DOOR DASH / 00:01–00:06 TABLE FOR YOU. / 00:02–00:07 REWARDS TOO. Visual: 00:00–00:10: A close-up, overhead shot of a colorful dish. The dish appears to be ceviche and it is garnished with edible flowers, slivered red onions, cooked corn nuts, orange wedges, and green herbs. The dish is served in a shallow, speckled gray bowl. The camera is static. A translucent, rounded rectangle graphic with the DoorDash logo and text overlays is superimposed over the dish. The background is out of focus. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the hassle of making restaurant reservations by offering a convenient booking service through the DoorDash app. # Value propositions - Get $10 in DoorDash credits for booking through the app # Benefits - Convenient way to book restaurant reservations - Opportunity to earn DoorDash credits # Features - Restaurant booking service - Rewards program # Call to action BOOK NOW # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official voice of DoorDash, promoting its services and offers directly to the viewer. # Storyline - 00:00–00:10 A close-up shot of a beautifully plated dish is shown. - 00:00–00:10 The DoorDash logo and tagline appear, followed by the offer to book and get $10 in DoorDash credits. The text encourages the audience to consider DoorDash for a night out. - 00:10–00:15 The screen transitions to a solid background with the DoorDash logo and a 'Book Now' CTA, providing a direct call to action.

# Ad summary This ad promotes DoorDash's expansion into tasting menus and reservations. It features an eye-level shot of beautifully plated dishes, meant to indicate a fine-dining experience accessible through the DoorDash platform. # Brand positioning DoorDash is presented as a platform that now offers the ability to book reservations at restaurants. The brand continues to offer quick, convenient takeout, and is now expanding its services to include higher-end tasting menus and dine-in reservations. This positions DoorDash as more than just a fast-food delivery service, attempting to appeal to users seeking a wider range of culinary experiences. # Product The ad promotes DoorDash's new feature that enables users to book reservations at restaurants offering tasting menus, in addition to the existing takeout options. The ad does not explain how the product works, but promotes the idea of discovery and ease of access to diverse culinary experiences through DoorDash. The overall impression is that DoorDash is expanding its services to cater to a more discerning audience seeking higher-end dining experiences. # Visual style The ad employs a high-quality, eye-level shot of gourmet dishes arranged artfully on a wooden surface, giving it a sophisticated yet approachable feel. The lighting is warm and inviting, emphasizing the colors and textures of the food. The purple transparent overlay with the DoorDash logo adds a modern touch, while the overall composition maintains a balance between showcasing the food and promoting the brand. # Hooks Headline: FIRST TAKEOUT. NOW TASTING MENUS. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is not explicitly stated but is implied as a limited or difficult way of accessing high-end dining experiences. The implied frustration is that of lacking convenient access to tasting menus and restaurant reservations through a single platform, leading to a need for a centralized solution. # Value propositions - Tasting Menus now available # Call to action BOOK RESERVATIONS ON DOORDASH # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the ad as it showcases the new tasting menu and reservation feature on the platform. This is apparent through the logo placement, headline, and clear call to action. - Customer: The customer's implied POV is present throughout as the ad highlights the various dishes and the ease of booking reservations on DoorDash. The image and messaging of the ad are clearly intended to resonate with someone who enjoys fine dining experiences. # Storyline - The ad begins with a collection of gourmet dishes artfully arranged, immediately establishing an elevated dining context. This is from the perspective of the brand to highlight the type of food experiences now available via DoorDash. - A purple gradient block appears with the DoorDash logo, presenting the brand as the source for these experiences. The audience sees this from the brand's POV, inviting them to associate DoorDash with upscale dining options. - The headline proclaims "FIRST TAKEOUT. NOW TASTING MENUS," emphasizing DoorDash's expansion into offering reservations for curated dining experiences. This is communicated from the brand to draw a clear line between past offerings and new features. - The ad concludes with the prompt "BOOK RESERVATIONS ON DOORDASH," directly encouraging viewers to take action. The call to action is displayed from the brand's perspective, making it clear where to book the reservations.

# Ad summary This ad promotes DoorDash's DashPass for students, emphasizing reliable delivery from campus spots, study snacks, and late-night cravings. It is advertised as free for enrolled students for up to four years. # Brand positioning DoorDash is positioned as a reliable and convenient delivery service, specifically catering to college students' needs. The brand aims to be the go-to solution for students seeking delivery of meals, snacks, and other essentials. DoorDash aligns with the lifestyle of busy students, providing a practical service that simplifies their daily routines. The brand's positioning is functional, offering simplicity and convenience in accessing various food options and other items on and around campus. # Product The featured product is DoorDash's DashPass for students, a delivery service tailored to college students' needs. It offers reliable delivery from favorite campus spots, study snacks, and late-night cravings. The DashPass is advertised as free for students while they're enrolled, for up to four years. This offer addresses the purchase barrier of cost, making the service more accessible to students. The primary USP highlighted is the combination of convenience and affordability, appealing to students seeking quick and easy access to campus food and other items without incurring extra costs. # Visual style The ad has a natural, UGC feel with outdoor settings and casual clothing. The editing includes quick cuts between different outdoor locations on campus. The production quality appears to be a hybrid of UGC and polished commercial styles, suitable for a younger audience. The pacing is moderate. # Hooks Spoken: 00:00–00:10 With DashPass, you can get reliable delivery from your favorite campus spots, study snacks, late night cravings, all of it. It's free for students while you're enrolled here for up to four years. Text overlay: 00:00–00:01 With DashPass, / 00:01–00:02 reliable Visual: 00:00–00:02: A young man with curly brown hair, wearing a black t-shirt, black athletic shorts, and a black backpack, sits on a stone ledge in an outdoor campus setting. He is smiling as he looks at his phone. The sky is visible with a cloudy sky. In the background is a green lawn and buildings. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the hassle and expense of students having to leave campus or pay for delivery fees to get meals, snacks, or other essentials. It implies the frustration of limited on-campus options and the financial burden of regular delivery charges. # Value propositions - Free access to reliable delivery from preferred campus spots - Convenient access to study snacks and late-night cravings # Benefits - Free for students - Free while you're enrolled here for up to four years # Features - Reliable delivery - Delivery from your favorite campus spots # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a student using DoorDash. # Storyline - 00:00–00:01 A young man smiles while looking at his phone, seated outdoors. - 00:01–00:06 The man begins to look more serious as he browses his phone. - 00:06–00:10 The man smiles again, as he makes his purchases in the app.

# Ad summary This short video ad promotes DoorDash's new restaurant reservation booking feature with a focus on Roscioli, a New York City restaurant. The ad features text overlays, sounds, and upbeat music with the DoorDash logo visible in each shot. It aims to encourage users to book reservations through DoorDash. # Brand positioning DoorDash is presented as a modern platform that offers both restaurant delivery and reservation booking. The ad positions DoorDash as a convenient service, highlighting its seamless integration of delivery and dining experiences. This is conveyed through the app's visual elements and messaging. The brand is presented in a simple, functional style that emphasizes ease of use and accessibility, aligning with the lifestyle of urban consumers who seek convenient dining options. # Product This DoorDash ad highlights its restaurant reservation booking feature, with a focus on Roscioli, a New York City restaurant. The ad emphasizes convenience and ease of use, allowing users to book reservations through the DoorDash app. The product features the integration of dining and delivery options, promoting DoorDash as a comprehensive solution for dining experiences. The ad directly addresses the desire for hassle-free dining arrangements and encourages users to take advantage of this new feature for a more convenient night out. # Visual style The ad features a modern, minimalist aesthetic with clean text overlays and vivid food imagery. The use of a purple gradient background and red DoorDash logo creates a consistent brand identity. The editing style includes static shots and smooth transitions, giving the ad a polished commercial feel. # Hooks Text overlay: 00:00–00:03 / SAME / DOORDASH Visual: 00:00–00:03: The background is a gradient of purple, with the text "SAME DOORDASH" in white and the DoorDash logo in red below. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the inconvenience of booking restaurant reservations and coordinating dining plans. The implied pain point is the desire for a simpler, more convenient way to arrange a night out. # Value propositions - Book reservations and order delivery through the same app. - DoorDash provides a seamless dining experience. # Benefits - Convenient dining experience - Hassle-free restaurant bookings # Features - Restaurant reservations through DoorDash - Dining and delivery options # Call to action BOOK NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, promoting its services and new features. # Storyline - 00:00–00:04 The ad begins with the text "SAME DOORDASH" and then transitions to "NOW WITH RESERVATIONS AT ROSCIOLI" showcasing DoorDash's new reservation feature. - 00:04–00:11 A close-up of a fork twirling spaghetti is shown, followed by the text "MAKE IT A NIGHT OUT," suggesting DoorDash can enhance the dining experience. - 00:11–00:14 The ad concludes with "BOOK NOW," reinforcing the call to action to use DoorDash for restaurant bookings.

# Ad summary This DoorDash ad promotes Vegas hotspots and offers a credit for future use. # Brand positioning DoorDash is presented as a convenient food delivery service that also facilitates restaurant reservations. The brand aims to occupy the space of a go-to app for dining experiences, whether at home or at a local restaurant. By offering credits for reservations, DoorDash promotes a functional benefit of saving money while aligning with a lifestyle of convenience and culinary exploration, particularly in vibrant locations like Las Vegas. The ad does not directly contrast against competitors but implies convenience and savings. # Product The product being advertised is DoorDash's reservation feature, which enables users to book reservations at restaurants in Las Vegas through the app. A key incentive for using this feature is that users receive $10 in DoorDash credits after dining at the reserved restaurant. The ad emphasizes the ease of discovering "Vegas hot spots" and the financial benefit of accruing credits, addressing the potential barrier of high dining costs in the area. The offer encourages users to explore new restaurants and promotes continued usage of the DoorDash platform. # Visual style The ad features a high-quality, studio-shot aesthetic with a flatlay arrangement of various food dishes around a central text panel. The gradient background, combined with the clear text, enhances scannability. This style aims to be native to in-feed placements, capturing attention with appealing visuals while delivering a clear promotional message. # Hooks Headline: GO ALL IN ON VEGAS HOT SPOTS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Book a reservation and get $10 in DoorDash credits after you dine. # Benefits - get $10 in DoorDash credits after you dine # Call to action None used. # Social proof - None used. # Point of view - Brand: Displayed via the DoorDash logo, the main text, and offer details. # Storyline - The ad begins by showcasing the DoorDash logo and brand, establishing its presence as the messenger. This familiarizes the audience with the brand before presenting the offer. - The ad then presents the text “GO ALL IN ON VEGAS HOT SPOTS”, enticing viewers with the prospect of enjoying dining experiences in Las Vegas. This message is from the brand's perspective, inviting users to explore culinary opportunities in the city. - The ad highlights an offer of “Book a reservation and get $10 in DoorDash credits after you dine.*” The brand provides an incentive to use the reservation service. - The ad ends by displaying "Terms apply.", providing a disclaimer and directing the viewer to learn more if interested.

# Ad summary This ad promotes DoorDash reservations by showing a creator trying the most popular dish at Ariete, a highly acclaimed steakhouse in Miami. The creator encourages viewers to check DoorDash first when trying to grab a reservation, as they might snag a better table. # Brand positioning DoorDash is presented as a convenient platform for booking restaurant reservations, offering exclusive access and perks. The brand aims to occupy the space of a user-friendly service that enhances the dining experience by providing credits and potential table upgrades. DoorDash aligns with a lifestyle of convenience and rewards, pushing against the norm of traditional reservation methods by integrating perks and credits. The brand positioning is both functional, offering a seamless booking process, and emotional, providing a sense of exclusivity and added value. # Product DoorDash Reservations is a feature within the DoorDash app that allows users to book reservations at restaurants. The ad highlights that users can exclusively book reservations at Ariete, a highly acclaimed steakhouse in Miami, through DoorDash Reservations. The ad also mentions that DoorDash provides credits and perks when booking through the platform, addressing the purchase barrier of potentially missing out on better deals or tables. The ad encourages viewers to check DoorDash first when trying to grab a reservation, suggesting they might snag a better table. # Visual style The ad has a polished UGC feel, with a mix of direct-to-camera shots and screen recordings. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting a tone of casual expertise. The pacing is consistent, with cuts timed to the speaker's rhythm. # Hooks Spoken: 00:00–00:03 Finally trying the highly acclaimed steakhouse Ariete in Miami. Visual: 00:00–00:04 A medium shot shows a man in his 20s with fair skin and dark hair, wearing a black polo shirt. He stands in front of a white brick wall and holds a white plate with a steak dish. He speaks directly to the camera, gesturing with his hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of potentially missing out on better tables or deals when booking restaurant reservations through traditional methods. # Value propositions - Convenient booking through DoorDash Reservations - Added value with credits and perks - Potential for better table selection # Benefits - Snag a better table - Get credits and perks # Features - Exclusive booking through DoorDash Reservations - Credits and perks when booking through DoorDash # Call to action Check DoorDash first # Social proof - "Finally trying the highly acclaimed steakhouse Ariete in Miami." # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator trying out DoorDash reservations. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces Ariete, a highly acclaimed steakhouse in Miami, and states that you can now get a reservation there. - 00:04–00:08 00:04–00:08 A screen recording shows the DoorDash app and the process of making a reservation at Ariete. - 00:08–00:12 00:08–00:12 The creator explains that you can exclusively book through DoorDash Reservations and that DoorDash gives you credits and perks when you book through them. - 00:12–00:20 00:12–00:20 The creator presents Ariete's most popular dish, the venison, and describes it as very savory with some sweet, nutty undertones, calling it "holy holy." - 00:21–00:26 00:21–00:26 The creator encourages viewers to check DoorDash first when trying to grab a reservation, suggesting they might snag a better table.

# Ad summary This DoorDash ad, set to upbeat Latin-style music, promotes the option to book restaurant reservations via the app and receive $10 in DoorDash credits. The ad features close-up shots of an artfully plated ceviche dish. # Brand positioning DoorDash is presented as a versatile and convenient service that not only delivers food but also facilitates restaurant reservations. The brand aims to occupy a space in the consumer's mind as a comprehensive solution for dining needs, both at home and in restaurants. By offering the ability to book reservations and receive credits, DoorDash promotes a lifestyle that values convenience, rewards, and enjoyable dining experiences. The brand pushes against the norm of traditional food delivery apps by expanding its services beyond just delivery, catering to customers who enjoy dining out as well as ordering in. DoorDash's positioning blends functional convenience with emotional rewards, enhancing the overall dining experience for its customers. # Product The advertised product is DoorDash's restaurant reservation service, which allows users to book tables at local restaurants directly through the DoorDash app. The service is for anyone who enjoys dining out and values convenience and potential rewards. Key features include the ability to browse restaurants, check availability, and book reservations in one place. A clear USP is the offer of $10 in DoorDash credits after dining at a booked restaurant, incentivizing users to try the reservation service. The ad addresses potential purchase barriers by providing a financial incentive to use the service. The ad encourages viewers to make it a night out by booking a restaurant through DoorDash. # Visual style The ad has a polished and appetizing aesthetic, achieved through professional food styling and bright, even lighting. The editing style is simple, with static shots of the food and clear transitions to text overlays. The production quality is high-end, suggesting a commercial feel. The pacing is steady and consistent, with the visual focus remaining on the ceviche dish. # Hooks Text overlay: 00:01–00:04: TABLE FOR YOU. Visual: 00:00–00:10: A close-up, top-down shot of a beautifully plated ceviche dish. The dish includes white fish, corn, red onions, orange vegetables, and edible flowers, served in a light-colored sauce on a gray plate. The camera is static, providing a detailed view of the food. The lighting is bright, highlighting the textures and colors of the ingredients. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that users may want to make it a night out. The pain point is not explicitly shown but implied as the user not knowing what to eat and where to go, then not wanting to spend too much money. # Value propositions - Convenience: Book restaurant reservations alongside food delivery options in one app. - Savings: Get $10 in DoorDash credits after you dine, making your night out more affordable. # Benefits - Conveniently book restaurant tables through the DoorDash app - Earn rewards with DoorDash credits # Features - Restaurant reservation service through the DoorDash app - $10 in DoorDash credits after dining # Call to action BOOK NOW # Social proof - None used. # Point of view - Brand 100% – The ad is delivered entirely from the brand's perspective, promoting its reservation service and associated benefits. # Storyline - 00:00–00:02 The ad starts with a close-up shot of an artfully plated ceviche dish. - 00:02–00:04 A text overlay appears, stating, "TABLE FOR YOU. REWARDS TOO," highlighting the benefits of using DoorDash. - 00:04–00:07 The ad follows up, stating, "BOOK AND GET $10 IN DOORDASH CREDITS," reinforcing the offer. - 00:07–00:10 Finally, the text overlay displays, "MAKE IT A NIGHT OUT," encouraging users to use the service for dining experiences. - 00:10–00:14 The ad concludes with a "BOOK NOW" CTA and the DoorDash logo, prompting immediate action.

# Ad summary A content creator reviews DoorDash's DashPass grocery delivery service. He speaks directly to the camera as he unloads groceries delivered via the service. # Brand positioning DoorDash positions itself as a convenient and time-saving delivery service. The brand is presented as integrated into the user's daily life. By offering unlimited delivery fees, DoorDash's DashPass service aims to enhance convenience, eliminate barriers to entry, and save customers money. The brand caters to busy individuals and families looking for quick and efficient solutions for their daily needs. # Product DoorDash's DashPass is a membership service that offers unlimited $0 delivery fees on eligible orders. Other fees (including service fee) still apply. The service aims to save time and provide convenience, allowing users to spend more time with family or complete household tasks. The ad targets individuals and families who are busy and looking for ways to simplify their routines, such as those who have just moved or are in the process of organizing and unpacking. # Visual style The ad has a casual and friendly aesthetic, resembling user-generated content (UGC). The production quality is simple, with natural lighting and handheld camera work. The editing style includes quick cuts to keep the pacing lively. The overall tone is personal and relatable, aiming to connect with viewers on a casual level. # Hooks Spoken: Y'all should get yourselves a DashPass for you and your family. Text overlay: POV: You don't have groceries but remember your DashPass by DoorDash gives you $0 delivery fee." / Y'all should get yourselves a DashPass for you and your family Visual: 00:00–00:02: A medium shot of a man in a black shirt and glasses, holding a white cloth over his shoulder and a brown paper grocery bag. He stands in a kitchen with white cabinets and countertops. He smiles and looks directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the common challenge of being busy and not having time for errands like grocery shopping, especially when moving and unpacking. # Value propositions - DashPass saves time, and money with $0 delivery fees. - Groceries delivered. # Benefits - Saves time - Allows more time with family - Helps get stuff done around the house - No delivery fees # Features - DashPass membership - $0 delivery fees on eligible orders # Call to action Y'all should get yourselves a DashPass for you and your family # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is demonstrating the ease and convenience of using the DoorDash DashPass service. # Storyline - 00:00–00:07 The content creator emphasizes the benefit of using DashPass to avoid delivery fees and save time during a busy period of moving and unpacking. - 00:07–00:14 He highlights that using DashPass for grocery delivery allows him to spend more time with his kids or get things done around the house. - 00:15–00:20 The creator wraps up the ad, mentioning that he is going to finish making dinner and unpack the groceries and thanks the audience.

# Ad summary An image ad for DoorDash promoting a special offer for customers who dine at The Joyce. # Brand positioning DoorDash is presented as a convenient food delivery service that also caters to dine-in customers through partnerships with local restaurants. The brand is positioned as a facilitator of culinary experiences, providing users with incentives to explore and enjoy local establishments, like The Joyce restaurant. The ad creates a mutually beneficial scenario where DoorDash promotes local businesses while rewarding its users for engaging with these establishments, suggesting a community-oriented approach to dining and delivery. # Product The advertisement is promoting a limited-time offer for DoorDash users, providing a $10 credit after dining at a specific restaurant called "The Joyce." The product is positioned as a reward for customers who choose to dine at the restaurant, encouraging patronage and potentially driving more business to the establishment. The offer acts as an incentive, reducing the cost of future purchases on DoorDash and making it a win-win scenario for both the customer and the restaurant. This setup addresses the potential purchase barrier of cost and encourages consumers to explore new dining experiences with a financial incentive. # Visual style The ad features a clean and modern design with high-quality food photography. The color scheme revolves around shades of purple and contrasting warm colors from the food. The use of close-up shots enhances the visual appeal of the dishes and the overall composition creates an inviting and appetizing atmosphere. # Hooks Headline: GET $10 AFTER DINING AT THE JOYCE* # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Get $10 to use on DoorDash after dining at The Joyce Restaurant # Benefits - GET $10 AFTER DINING AT THE JOYCE* # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout as the ad is a promotion from DoorDash in collaboration with The Joyce. # Storyline - The ad begins by presenting the DoorDash and The Joyce logos, establishing the partnership and offer being promoted. This initial beat is from the brand's perspective to capture attention and create awareness. - The central messaging is presented as, "GET $10 AFTER DINING AT THE JOYCE*", which is the offer being extended to DoorDash users. This is framed from DoorDash’s perspective, incentivizing customers to dine at The Joyce and use DoorDash afterwards. - The image showcases a selection of dishes on a dark table, implying the atmosphere of The Joyce restaurant, highlighting its fine dining experience. The ad concludes with a small asterisk accompanied by the text "*Terms apply.", indicating there are conditions associated with the offer. This disclaimers is from the brand's perspective to be transparent about the terms and conditions.

# Ad summary A young woman speaks directly to the camera, addressing University of Akron students. She is promoting DoorDash's DashPass program that gives students $0 delivery fees while enrolled in college for up to four years. # Brand positioning DoorDash is presented as a convenient service to make getting what you need easier and more cost-effective, especially for college students. The ad emphasizes the benefits of DashPass, suggesting that DoorDash aims to be seen as a budget-friendly option by removing delivery fees for students, making it more accessible and appealing. The brand aligns with convenience and affordability and does not go against or follow category norms. # Product The ad promotes DashPass, a subscription service offered by DoorDash that allows college students to order with $0 delivery fees. It is specifically targeted towards students who are enrolled in college, for up to four years. The USP is the cost savings on delivery fees. The ad addresses the potential purchase barrier of delivery costs by highlighting the $0 delivery fee benefit. # Visual style The ad has a simple, clean aesthetic with natural lighting and static shots. The production quality is polished but has a casual feel. The pacing is consistent with longer takes, allowing the speaker to convey her message clearly. # Hooks Spoken: Are you a student at Text overlay: UNIVERSITY OF AKRON Visual: 00:00–00:02 A young, fair-skinned woman with blonde hair in a high bun and black-rimmed glasses perched on her head, is sitting behind a brown desk with a black laptop, open notebook, and a disposable coffee cup. She wears a black long-sleeved athletic top and dark leggings. She looks directly at the camera and gestures with her hand to the right. She sits in front of a white wall. A red upholstered bench is partially visible behind her. # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of food delivery fees may be a burden for college students. # Value propositions - Zero dollar delivery fees while you're enrolled in college for up to four years. # Benefits - Easier to get what you need - More cost effective # Features - DashPass subscription - $0 delivery fees # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand’s perspective, as the woman promotes DashPass and its benefits directly to the audience. # Storyline - 00:00–00:02 The ad opens with a young woman speaking directly to the camera, asking if the viewer is a University of Akron student. - 00:02–00:07 She then states that DoorDash is making it easier and more cost-effective to get what you need through DashPass. - 00:07–00:13 She highlights that with DashPass, you can order with $0 delivery fees while enrolled in college for up to four years, emphasizing the convenience and savings for college students. - 00:13–00:14 The ad concludes with her saying, “Happy ordering!” which reinforces the message of easy and accessible ordering through DashPass.

# Ad summary This ad promotes a partnership between Lyft and DoorDash, offering 3 months of free DashPass and discounts on Lyft rides. # Brand positioning Lyft is presented as a convenient transportation service, while DoorDash, through its DashPass offering, is positioned as a food delivery service that provides value through subscription benefits. The partnership between the two brands suggests a lifestyle of ease and convenience, where transportation and food delivery are seamlessly integrated. The ad implies that customers can save money and enjoy added perks by using both services, promoting a functional benefit of cost savings and convenience. # Product The ad promotes a partnership between Lyft and DoorDash, offering a bundled benefit. The primary product being advertised is the offer itself: 3 months of free DashPass from DoorDash, which provides benefits like free delivery and reduced service fees on eligible orders. Additionally, customers can get 5-10% off Lyft rides. The ad specifies "Get 5% off on-demand rides and 10% off scheduled rides to the airport (up to 4 rides/mo). Terms apply." This offer is designed for individuals who frequently use both ride-sharing and food delivery services, addressing the purchase barrier of cost by providing discounts and free access to DashPass. # Visual style The ad has a clean and modern visual style with a focus on the partnership between Lyft and DoorDash. The image of the woman in the car creates a relatable and aspirational feel. The color palette is consistent with the brands' colors, using pink, white, and teal. The overall design is simple and easy to understand, with clear messaging and a focus on the offer. # Hooks Headline: CRUISE INTO 3 MONTHS OF FREE DASHPASS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the cost of transportation and food delivery services. The high cost of delivery fees and ride-sharing can be a barrier for frequent users. # Value propositions - 3 months of free DashPass: Provides significant savings on DoorDash orders for an extended period. - 5-10% off Lyft rides: Offers cost savings on transportation, making it more affordable to use Lyft. # Benefits - Free delivery and reduced service fees on DoorDash orders - Savings on Lyft rides # Features - 3 months of free DashPass - 5% off on-demand Lyft rides - 10% off scheduled Lyft rides to the airport (up to 4 rides/mo) # Call to action None used. # Social proof - None used. # Point of view - Brand: The top portion of the ad, including the Lyft and DoorDash logos, the headline "CRUISE INTO 3 MONTHS OF FREE DASHPASS," and the offer details, is presented from the brand's perspective to promote the partnership and its benefits. - Customer: The image of the woman in the Lyft car provides a customer's perspective, showing a potential user enjoying the service. # Storyline - The ad starts by announcing a partnership between Lyft and DoorDash, immediately establishing the context of the offer. This is told from the brand's perspective to grab the viewer's attention with a collaboration between two well-known services. - The ad highlights the main offer: "CRUISE INTO 3 MONTHS OF FREE DASHPASS," emphasizing the benefit of free access to DoorDash's subscription service. This is told from the brand's perspective to showcase the value proposition of the partnership. - The ad details additional perks, such as "And get 5-10% off Lyft rides*," providing further incentives for users of both services. This is told from the brand's perspective to sweeten the deal and encourage engagement. - The ad includes a visual of a woman in a Lyft car, subtly showcasing the use case and target audience. This is shown from the customer's perspective, creating a relatable scenario for potential users. - The ad includes the text "GET FREE DASHPASS" in a starburst shape, reinforcing the main offer and making it visually prominent. This is told from the brand's perspective to ensure the key message is easily noticed.

# Ad summary This ad promotes the DoorDash DashPass to college students at Grand Valley State University. A female student shares the benefits of using DashPass for zero dollar delivery fees while enrolled in college. # Brand positioning DoorDash is presented as a convenient and cost-effective delivery service, especially for college students. The brand emphasizes ease of use and affordability through its DashPass program, which offers zero dollar delivery fees. By focusing on students, DoorDash aims to become an essential part of their college experience, simplifying access to food and other necessities. This functional positioning highlights practicality and value, aligning with the needs of budget-conscious students. # Product The DashPass subscription service from DoorDash offers students zero dollar delivery fees, making it easier and more cost-effective to get what they need. Aimed at college students, the DashPass is highlighted as a way to save money while enrolled in college for up to four years. The ad focuses on the economic benefit of avoiding delivery fees, directly addressing the financial constraints often faced by students. This service is worth trying for its convenience and cost savings, allowing students to order without worrying about additional delivery charges. # Visual style The ad has a natural, UGC-style aesthetic with simple, static shots and smooth transitions. The production quality is clean but not overly polished, giving it a relatable feel. The pacing is moderate, with cuts timed to coincide with changes in activity. The overall look and feel suggest a casual and authentic message. # Hooks Spoken: 00:00–00:02 Are you a student at Text overlay: 00:00–00:02 GRAND VALLEY STATE UNIVERSITY Visual: 00:00–00:02 The shot features a young, fair-skinned female with her blonde hair in a high bun and glasses pushed on top of her head. She’s wearing a black, fitted zip-up athletic jacket and dark leggings. She sits at a dark wood-colored table in what appears to be a college common area, with a red bench seat visible behind her. A coffee cup and laptop sit on the table, alongside a notebook with papers and a paperclip. She is centered in the frame, looking directly at the camera with a friendly smile. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the financial strain on college students by promoting $0 delivery fees. # Value propositions - DashPass makes getting what you need easier and more cost effective # Benefits - Getting what you need easier - More cost effective # Features - DashPass - Zero dollar delivery fees # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a student sharing her experience and promoting the service. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a female student directly addressing the camera, asking if the viewer is a student at Grand Valley State University. The intention is to immediately engage with the target audience by calling out a specific university affiliation. The tone is friendly and approachable, creating a personal connection. - 00:02–00:07 00:02–00:07 The student shifts to promoting DoorDash and its DashPass, stating that it makes getting what you need easier and more cost-effective. The message is about convenience and affordability. The tone is informative and enthusiastic, highlighting the benefits of DashPass. - 00:07–00:11 00:07–00:11 Switching to a shot of the student writing in a notebook and using a laptop in a booth, she mentions that with DashPass, you can order with zero dollar delivery fees. This visually reinforces the practicality of the service, as she’s shown in a study setting. The message is clear and direct, focusing on the cost-saving aspect. The tone is matter-of-fact and practical. - 00:11–00:13 00:11–00:13 The student returns to directly addressing the camera, stating that the offer is available while you’re enrolled in college for up to four years. This reinforces the target audience and the duration of the benefit. The message provides a clear timeframe for the offer. The tone is encouraging and positive. - 00:13–00:14 00:13–00:14 The ad concludes with the student saying, "Happy ordering!", ending on a cheerful and inviting note. The tone is friendly and optimistic.

# Ad summary A young woman records a video in her home to share a promotion with students. DoorDash is offering students enrolled at a university a free DashPass for up to four years, which includes free delivery fees. # Brand positioning DoorDash is presented as a convenient delivery service that brings anything a student needs for campus life directly to them. The brand is offering a promotional DashPass to students, which comes with zero delivery fees. The promotion lasts for up to four years. DoorDash aims to occupy a space in the consumer's mind as an essential service for college students. # Product DoorDash is offering college students a free DashPass. The DashPass allows students to get anything they need for campus life with zero delivery fees, while enrolled for up to four years. This deal can help eliminate the hurdle of students paying costly delivery fees on every order. # Visual style The ad features a casual and natural visual style, resembling user-generated content. The video is shot with a stationary camera, and the editing is minimal, creating a straightforward and authentic feel. The lighting appears to be natural, contributing to the unpolished, accessible tone. The pace is slow, with static shots and minimal cuts, allowing viewers to focus on the presenter's message. This approach aligns with the platform’s native behaviors for Reels. # Hooks Spoken: 00:00–00:03 Female 1: Hey, are you a student at? Then you need a free DashPass with DoorDash. Text overlay: 00:01–00:03 GRAND VALLEY STATE UNIVERSITY Visual: 00:00–00:03 A young woman with long brown hair records a selfie-style video from inside her home. She wears a black long-sleeved shirt and a silver necklace. The background includes beige walls, a ceiling fan, a lamp, and a framed picture on the wall. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the high delivery fees that make it difficult for college students to afford to have items delivered to them. # Value propositions - Students enrolled for up to four years receive a free DashPass with zero delivery fees # Benefits - Get anything they need for campus life # Features - Free DashPass - Zero delivery fees # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is delivered entirely from the implied POV of a customer sharing a promotion. # Storyline - 00:00–00:01 A young woman records herself from inside her home. - 00:01–00:03 She asks if the viewer is a student at Grand Valley State University, then suggests the viewer needs a free DashPass with DoorDash. - 00:04–00:09 The woman explains DoorDash is doing a program with students to get them anything they need for campus life with zero delivery fees. - 00:09–00:13 She specifies that if the viewer is enrolled for up to four years, they can get a free DashPass with DoorDash.

# Ad summary The ad offers 50% off the next order. Terms apply. # Brand positioning DoorDash aims to occupy the space of a reliable and convenient food delivery service. The brand uses a simple design with a basic color palette, presenting a modern and accessible image. The brand leans into function by clearly stating a discount offer, attracting customers with immediate savings. This is reinforced by the use of a tap-to-save button, emphasizing ease of use and direct action. The overall positioning is functional, focusing on the practical benefits of cost savings and convenience, likely targeting users who value efficiency and deals. # Product The ad promotes DoorDash food delivery services by offering a discount on the next order. The offer is structured as "GET 50% OFF YOUR NEXT ORDER*", with an asterisk indicating conditions apply. The details clarify "*Up to $10, on orders $12+. Select users only. Terms apply." This suggests that the discount is capped at $10 and requires a minimum order of $12. The ad targets current users and new users. The USP is the immediate cost savings on a DoorDash order. Purchase barriers addressed include the cost of delivery and food, making it more accessible for users to try or order more frequently. # Visual style The ad features a clean, modern visual style characterized by its simplicity and focus on conveying a clear message. The production quality appears highly polished, with crisp text and smooth color gradients, suggesting a professional design. The visual motifs include bold typography and a balanced layout. The image treatment involves a bright, pastel color scheme and sharp contrast to enhance readability. The style contrasts platform-native content by opting for a more refined and branded appearance, aiming to capture attention through its polished look. # Hooks Headline: GET 50% OFF YOUR NEXT ORDER* # Funnel stage Bottom of funnel (Conversion) # Pain points The cost of using food delivery services can be a barrier for some customers. The text explicitly states, “GET 50% OFF YOUR NEXT ORDER*” indicating that users may be sensitive to the price of delivery or food. # Value propositions - 50% off your next order when you tap to save # Benefits - Save money on your next DoorDash order # Features - 50% off # Call to action Tap to save # Social proof - None used. # Point of view - Brand: The brand is providing a special offer and terms and conditions. # Storyline - The ad starts by grabbing attention with a high-value offer, "GET 50% OFF YOUR NEXT ORDER*" in bold, contrasting colors. The intention is to immediately appeal to potential customers by promising significant savings on their next purchase. This is presented from the brand's perspective, designed to incentivize immediate action. - Next, the ad prompts action with a call to action button that reads "Tap to save." This is intended to encourage immediate engagement and conversion by guiding the user to take advantage of the offer. This element is from the brand's perspective, directing the user towards the next step. - Lastly, the ad includes disclaimer text to inform the user of the terms and conditions of the offer and the DoorDash logo. The intention is to provide transparency and reinforce the brand identity, while also ensuring compliance with legal requirements. This is presented from the brand's perspective, ensuring clarity and managing expectations.

# Ad summary This ad promotes DashPass as a service that provides free and reliable deliveries of study snacks and late-night cravings to college students. The ad features a young college student who walks around campus, talking about DashPass and encouraging viewers to sign up. # Brand positioning This ad presents DashPass as a convenient and reliable service for college students. The brand positions itself as a go-to solution for quick delivery of study snacks and late-night cravings right to the campus. DashPass aligns with a student lifestyle by offering free delivery for up to four years, making it both functional and appealing to students who need convenient and affordable food options. # Product DashPass is presented as a delivery service that caters specifically to college students. It offers reliable delivery of food and snacks directly to campus locations, eliminating the need for students to leave their study spots or dorms. The service is promoted as being free for students throughout their enrollment period (up to four years), making it an accessible option for study snacks or late-night cravings. # Visual style The ad has a natural, UGC-style aesthetic, shot with natural lighting and a handheld camera to give it a casual, authentic feel. The editing includes quick cuts to maintain a brisk pace, suitable for social media platforms. The production quality is simple, emphasizing relatability over polish. The visuals are timed to the spoken content. # Hooks Spoken: 00:00–00:03 Studying, eating, and classes happen outside. Text overlay: 00:00–00:02 Studying, / 00:01–00:02 eating, / 00:01–00:03 and classes / 00:02–00:03 happen outside. Visual: 00:00–00:01 A young woman is shown sitting at an outdoor table with a laptop. The background includes a modern building with large windows and palm trees. The woman is wearing a light-colored sweatshirt and typing on the laptop. The shot is slightly shaky, handheld style. / 00:01–00:02 The woman is walking towards a building with a glass facade. She is carrying a white cup. The camera follows her as she moves toward the entrance. / 00:02–00:03 The woman is walking up a set of stairs outside a building. She is wearing a white sweatshirt and dark pants with a white stripe. She has a backpack on. The camera is positioned at eye level and follows her movement. # Funnel stage Middle of funnel (Consideration) # Pain points College students often have to juggle studying, classes, and other activities, which can make it difficult to find time to get food or snacks. Quote: Studying, eating, and classes happen outside. # Value propositions - Reliable delivery to your favorite campus spots for study snacks or even late-night cravings: The reliability of the service to specific campus locations caters to the unique needs of students. - Free for students while you're enrolled for up to four years: The offer of free delivery for up to four years makes it an attractive option for students on a budget. # Benefits - Convenient access to study snacks - Convenient access to late-night cravings # Features - Reliable delivery to your favorite campus spots - Free for students while you're enrolled for up to four years # Call to action This is your sign to get your DashPass today. # Point of view - Customer 100% – The entire ad is told from the perspective of a college student who uses DashPass and shares her experience with the audience. # Storyline - 00:00–00:02 The ad opens with a shot of a college student studying, setting the scene of campus life and emphasizing the academic environment. - 00:02–00:05 00:02–00:05 The video transitions to the student walking outside, highlighting that many student activities happen outside. She is shown approaching the camera with a smile, introducing DashPass as her go-to solution for the school year. - 00:06–00:09 00:06–00:09 The ad visually demonstrates the convenience of DashPass by showing a delivery arriving. The student picks up the bag and walks, emphasizing the service's reliability for delivering study snacks and late-night cravings. - 00:10–00:13 00:10–00:13 The student is shown again, holding and gesturing with the delivery bag to showcase how easy it is to receive orders anywhere on campus. The voiceover stresses that the service is free for students for up to four years, reinforcing the value proposition. - 00:14–00:16 00:14–00:16 The ad concludes with the student directly encouraging viewers to get their DashPass today, ending on a call to action with a tone of light encouragement.

# Ad summary This is a promotional image ad by DoorDash offering 50% off orders. # Brand positioning DoorDash is positioned as a convenient and accessible food delivery service. The brand leans on promotional offers to incentivize usage, making it an appealing option for users seeking value and affordability. The brand focuses on delivering convenience and savings directly to the consumer. # Product This ad promotes DoorDash's food delivery service, offering customers a 50% discount on their orders. The offer is designed to entice users to treat themselves while saving money. The promotion includes the disclaimer "Max $10 off an order $12+. Select users only. Terms apply," establishing conditions for the offer. # Visual style The ad features a clean and modern visual style with a gradient background and bold typography. The use of soft pastel colors and rounded corners gives it a friendly and inviting appearance. The overall design is simple and uncluttered, drawing attention to the promotional offer and call to action. # Hooks Headline: TREAT YOURSELF TO # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implicitly addresses the consumer's desire to save money while enjoying the convenience of food delivery. # Value propositions - 50% OFF # Benefits - 50% OFF - *Max $10 off an order $12+. Select users only. Terms apply. # Call to action Tap to save # Social proof - None used. # Point of view - Brand: The promotional content, disclaimers, and call-to-action originate from the brand's perspective. # Storyline - The ad opens with DoorDash offering a 50% discount, which grabs the viewer's attention. The message conveys the opportunity to save money while enjoying a meal delivered by DoorDash. This information is presented from the brand's point of view. - The ad details the terms of the offer, setting clear expectations for the user. This is a standard disclaimer to prevent misuse and manage user expectations, from the brand's perspective. - The ad concludes with a call to action button, directing the user to take advantage of the offer. The message is designed to prompt immediate action and drive conversions, from the brand's perspective.

# Ad summary The ad promotes DoorDash restaurant reservations in Las Vegas with an offer to earn $10 in DoorDash credit for bookings. The ad utilizes quick cuts of food accompanied by a catchy tune. # Brand positioning DoorDash is presented as a convenient service that allows users to book restaurant reservations in Las Vegas. The brand offers DoorDash credits after users dine, incentivizing customers to use their service. This positioning focuses on ease and savings, and it aligns with the lifestyle of people who enjoy dining out and saving money. # Product The ad highlights DoorDash's restaurant reservation service specifically for Las Vegas. The service allows users to book reservations at local restaurants via the app. A key feature mentioned is that users can earn $10 in DoorDash credits after dining. The service is designed for people looking to dine out in Las Vegas and want an easy way to book a reservation. # Visual style The ad uses bright colors to entice the viewer. The ad employs a quick editing style with transitions that match the music. It feels like a polished commercial that could be used on a social media platform such as Reels or TikTok. # Hooks Text overlay: 00:00–00:11 DoorDash / 00:00–00:04 NEED A DINNER RESERVATION IN LAS VEGAS? Visual: 00:00–00:04: A close-up shot of a dish featuring white translucent liquid with assorted vegetables and purple flower garnishes. In front of the dish, a translucent shape appears that is a gradient of maroon to purple. On the shape, 'DoorDash' and 'Need a Dinner Reservation in Las Vegas?' is overlayed. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential difficulty of finding and booking dinner reservations in a popular tourist destination like Las Vegas. 'Need a dinner reservation in Las Vegas?' implies that the viewer may be struggling to secure a reservation. # Value propositions - Get DoorDash credits back when you book through DoorDash restaurant reservations. - Convenient restaurant reservation service in Las Vegas. # Benefits - Book and get $10 in DoorDash credits.* - After you dine. Terms apply. # Features - Restaurant reservations - $10 in DoorDash credit # Call to action BOOK NOW # Social proof - None used. # Point of view - Brand 100% – The ad delivers a message from the brand showcasing its services and offers. # Storyline - 00:00–00:04 The ad starts with a close up shot of food with purple flower garnish and a translucent shape that comes in that showcases the brand and states the question: 'Need a dinner reservation in Las Vegas?' - 00:04–00:07 The translucent shape transitions and states: 'Jackpot.' - 00:07–00:11 The translucent shape transitions and states: 'Book and get $10 in DoorDash Credits. *After you dine. Terms apply.' - 00:11–00:15 The ad transitions to a purple background with the DoorDash logo and 'Book Now' overlaying.