How Saje Wellness Advertises on Meta

# Ad summary This ad showcases the Pocket Farmacy Physical Edition by Saje, highlighting its natural ingredients and ability to address common ailments like indigestion, colds, headaches, stress, and pain. # Brand positioning Saje Natural Wellness is presented as a provider of natural solutions for everyday ailments. The brand positions itself as an alternative to traditional pharmaceuticals, emphasizing the use of 100% natural ingredients. The brand aims to occupy a space in the consumer's mind as a go-to for holistic wellness, aligning with values of natural health and self-care. Saje pushes against the norms of synthetic drug reliance by offering plant-based remedies in a convenient, portable format. The brand positioning is both functional, providing relief from specific symptoms, and emotional, promoting a sense of well-being and natural living. # Product The Pocket Farmacy Physical Edition by Saje is a collection of essential oil blends designed to provide natural relief for common ailments. The product includes five different blends targeting indigestion, colds, headaches, stress, and pain. Each blend comes in a small, portable rollerball applicator, making it easy to apply on-the-go. The blends are housed in a compact, zippered carrying case for convenient storage and transport. The ad emphasizes the product's 100% natural ingredients, suggesting a healthier alternative to traditional medications. The Pocket Farmacy is for individuals seeking natural, portable solutions for everyday discomforts, addressing the purchase barrier of accessibility and convenience. # Visual style The ad features a clean, product-focused studio shot with a natural and minimalist aesthetic. The lighting is soft and even, highlighting the product's details without harsh shadows. The color palette is muted and earthy, with greens, browns, and whites dominating the scene. The overall style is polished and professional, conveying a sense of quality and trustworthiness. # Hooks Headline: You've tried the pharmacy. Now try the farmacy. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of relying on traditional pharmaceuticals for common ailments, suggesting a desire for a more natural alternative. # Value propositions - Natural relief for common ailments with 100% natural ingredients. - Convenient and portable solutions for on-the-go use. # Benefits - Relief for indigestion - Relief for colds - Relief for headaches - Relief for stress - Relief for pain # Features - 100% NATURAL # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the Pocket Farmacy as a natural alternative to traditional pharmacy solutions, emphasizing its convenience and versatility. - Customer: The ad speaks to the customer's experience with traditional pharmacies, acknowledging their familiarity with conventional remedies. # Storyline - The ad opens by acknowledging that the viewer has likely tried traditional pharmacy solutions, setting up a comparison. The brand is speaking directly to the viewer, suggesting they are aware of conventional remedies and are now offering an alternative. - The ad then introduces the Pocket Farmacy as a new solution to try, positioning it as a natural alternative. The brand is presenting its product as a modern, convenient option for those seeking natural relief. - The ad highlights the specific ailments that the Pocket Farmacy addresses, such as indigestion, colds, headaches, stress, and pain. The brand is showcasing the versatility and comprehensive nature of the product, emphasizing its ability to provide relief for a range of common issues. - The ad emphasizes the 100% natural composition of the product, reinforcing its health-conscious positioning. The brand is reassuring the viewer of the product's purity and natural origins, appealing to those seeking natural wellness solutions.

# Ad summary This ad for Saje Pain Release Joint & Arthritis Cream features the slogan "More playtime. Less pain time." Two children are shown playing outdoors, suggesting that the cream can help people enjoy more time with their kids. # Brand positioning Saje is presented as a natural wellness brand focused on providing plant-powered solutions for pain relief. The brand targets consumers seeking natural alternatives to traditional medicine, positioning itself as a provider of gentle, effective products. The emphasis on plant-based ingredients and the imagery of children playing outdoors implies a focus on healthy, active lifestyles. The brand differentiates itself by offering products that support joint and arthritis pain relief through natural means, aligning with a growing interest in holistic health and wellness. # Product The product featured in the ad is Saje Pain Release Joint & Arthritis Cream, a topical cream designed to provide relief from joint and arthritis pain. The cream is made with plant-powered ingredients, appealing to those seeking natural remedies. It is presented as a solution to increase playtime and reduce pain time, suggesting it's for parents or grandparents wanting to engage more actively with children. The cream comes in a dark brown tube with a black cap, projecting a natural and therapeutic aesthetic. The ad highlights the product's ability to support joint and arthritis pain, implying it is worth trying for those who want to maintain an active lifestyle without being hindered by pain. # Visual style The ad features a natural, lifestyle-oriented aesthetic. The lighting is soft and natural, giving the ad a warm and inviting feel. The focus is on the children playing outdoors, suggesting an active and healthy lifestyle. The product is presented in a simple, clean manner, highlighting its natural ingredients and therapeutic benefits. The overall visual style is designed to convey a sense of wellness and family-oriented values. # Hooks Headline: More playtime. Less pain time. # Funnel stage Top of funnel (Awareness) # Pain points The central problem the product is solving is joint and arthritis pain that hinders the ability to enjoy activities. The tagline "Less pain time." directly addresses this frustration. # Value propositions - Plant-powered joint and arthritis cream for more playtime and less pain time. # Benefits - Support for joint & arthritis pain. - More playtime. - Less pain time. # Features - PLANT POWERED - Joint & Arthritis Cream # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is promoting their Pain Release Joint & Arthritis Cream as a way to support joint and arthritis pain and enable more playtime. - Customer: The customer's perspective is implied in the ad, as they are likely seeking a way to alleviate joint and arthritis pain so they can enjoy activities, such as playing with their children. # Storyline - The ad opens with a scene of children playing outdoors, suggesting a lifestyle of activity and enjoyment. This sets the stage by showing what consumers want to achieve — more quality time with family. - Next, the ad presents the benefit of "More playtime. Less pain time." from the brand's perspective. This implies that using Saje Pain Release Joint & Arthritis Cream can help achieve this desired outcome, creating a direct link between the product and a better quality of life. - Finally, the ad introduces the product, Saje Pain Release Joint & Arthritis Cream, as the solution to joint and arthritis pain. The brand's POV is that this cream is a plant-powered remedy that enables an active, pain-free lifestyle, reinforcing the initial scene of children playing.

# Ad summary This image ad promotes Saje's 'peak state' sharpening diffuser blend, positioning it as a refreshing and revitalizing product reminiscent of the first sunshine after winter. The ad combines a soothing visual of the product amidst natural elements with a descriptive and emotive headline. # Brand positioning Saje is presented as a brand focused on natural wellness. The ad aims to position Saje as a provider of products that enhance mental clarity and offer a refreshing, revitalizing experience. The brand aligns with values of natural ingredients and promoting overall well-being, suggesting a lifestyle of mindfulness and self-care. Saje seems to push against the norms of synthetic fragrances and artificial additives by focusing on natural wellness and the use of natural ingredients in their products. The brand positioning is emotional, focusing on feelings of refreshment and mental clarity. # Product The advertised product is Saje's 'peak state' sharpening diffuser blend. It is a blend designed to be used in a diffuser to sharpen focus. The product is for individuals looking to enhance their mental clarity and create a revitalizing atmosphere. Explicit details include the mention of the blend's ability to sharpen focus, and its presentation as part of Saje's natural wellness line. The unique selling proposition is its natural composition and its ability to create an atmosphere reminiscent of 'the first ray of sunshine after a long winter.' The ad addresses the purchase barrier of skepticism by highlighting the blend's natural ingredients and associating it with positive feelings. # Visual style The ad features a blend of product-focused imagery and natural elements. The production quality appears to be high, with a focus on soft, natural lighting and a shallow depth of field to keep the product in focus. The image treatment uses a soft color grade with a slightly desaturated palette, enhancing the natural feel. The typography is clean and legible, and the overall design is well-balanced, creating a calming and sophisticated aesthetic that would likely increase scannability and stop power in feed. # Hooks Headline: Feels like the first ray of sunshine after a long winter. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the feeling of mental fatigue or dullness, implicitly addressing the desire for a refreshing and revitalizing experience. This is suggested through the product name and the descriptive language used in the ad. # Value propositions - The value proposition is the feeling of the 'first ray of sunshine after a long winter', which connects the product to a positive emotional experience of refreshment and mental clarity. # Benefits - Feels like the first ray of sunshine after a long winter. # Features - sharpening diffuser blend # Call to action None used. # Social proof - None used. # Point of view - Customer: The copy, "Feels like the first ray of sunshine after a long winter," speaks to a customer's sensory experience and the positive emotions evoked by the product. # Storyline - The ad opens with a description using metaphorical language of the feeling the product provides, stating, 'Feels like the first ray of sunshine after a long winter'. This message seeks to convey the sensation and emotion of using the product, setting the tone for the viewer and the brand's intent to position this product for a positive and uplifting experience. - The ad then introduces the product itself, showing the Saje 'peak state' sharpening diffuser blend among natural elements. This is intended to showcase the product's packaging and presentation, reinforcing its association with natural wellness and is from the brand's perspective. - The ad mentions the key ingredients of the product in the lower left, listing 'BRIGHT MAY CHANG, RESINOUS AMYRIS, CRUSHED CORIANDER, CANDIED BALSAM PERU'. This is from the brand's perspective and is included to highlight its natural composition.

# Ad summary This image ad features a testimonial from a community member stating that Saje's Plant Powered Pain Release Joint & Arthritis Cream helped her 79-year-old mother's back pain. The ad includes a product shot and emphasizes the natural, plant-powered ingredients. # Brand positioning Saje Natural Wellness is positioned as a provider of plant-powered wellness solutions. The brand emphasizes natural ingredients and aims to offer effective relief through its products. Saje presents itself as a caring and community-oriented brand, as evidenced by the inclusion of a 'Community Member' testimonial. The brand appears to be operating within the natural wellness category, offering functional products with an emphasis on health and well-being. # Product The product featured is Saje's Plant Powered Pain Release Joint & Arthritis Cream. This cream is designed to provide relief from joint and arthritis pain. The ad emphasizes that it is 'Plant Powered,' suggesting natural ingredients are used. The cream comes in a dark brown tube with the product name and Saje logo visible. The ad aims to convey that this cream is a reliable and effective solution for pain relief, particularly for those suffering from joint and arthritis issues. It suggests a natural, plant-based alternative to traditional pain relief methods. # Visual style The ad features a clean, lifestyle-focused aesthetic. The product is showcased alongside a testimonial, creating a sense of trust and authenticity. The color palette is neutral, with beige and brown tones dominating. The lighting is soft and natural, contributing to a calming and wellness-oriented feel. The overall impression is polished yet approachable, designed to resonate with an audience seeking natural pain relief solutions. # Hooks Headline: "This really helped my 79-year-old mother's back." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is joint and arthritis pain, which is explicitly mentioned as a condition the product targets. # Value propositions - Plant powered pain release for joints and arthritis. - Relief that has helped someone's 79-year-old mother's back. # Benefits - Pain Release - Joint & Arthritis Cream # Features - Plant powered # Call to action None used. # Social proof - "This really helped my 79-year-old mother's back." # Point of view - Customer: Linda C., a 'Community Member' provides a testimonial: 'This really helped my 79-year-old mother's back,' offering a personal endorsement of the product's effectiveness. - Brand: The ad promotes the 'PLANT POWERED Pain Release Joint & Arthritis Cream,' showcasing its benefits and plant-based nature, as well as the Saje logo. - Customer: The image features two people, one of whom is presumably Linda C's mother, which visually suggests someone who has benefited from the product. # Storyline - A community member, Linda C., shares that Saje's product helped her 79-year-old mother's back. This aims to build trust and credibility by showing a real person benefiting from the product, told from the customer's perspective. - The ad highlights the product's name and key benefits, emphasizing that it is plant-powered and designed for pain relief of joints and arthritis. This informs the audience about the product's purpose and unique selling proposition, told from the brand's perspective. - The brand logo, 'Saje,' is prominently displayed, reinforcing brand recognition and establishing the source of the product, told from the brand's perspective.

# Ad summary A man discusses his struggles with sleep and how the Saje Sleep Well roll-on has helped him get more restful sleep. # Brand positioning Saje Natural Wellness aims to occupy the space of natural, plant-based wellness solutions, offering customers a way to simplify their wellness routines. The brand aligns with a lifestyle of calm and rest, promoting the use of essential oils and plant-based ingredients to enhance sleep quality without the negative side effects of traditional sleep aids. Saje is positioned as a natural alternative to conventional sleep products, pushing against the norm of heavy, chemical-based solutions and instead embracing simplicity and natural ingredients. # Product Saje Natural Wellness Sleep Well roll-on is a sleep remedy designed to help users simplify their bedtime routine and achieve more restful sleep. The product is a blend of valerian root, lavender, chamomile, and vetiver. It is packaged in a small, dark brown glass roll-on bottle with a white rollerball applicator. The product is applied to the wrists and neck before bed, and users are instructed to take a deep breath after application. The Sleep Well roll-on is designed to be non-heavy and plant-based, ensuring users do not feel groggy in the morning. It’s positioned as a natural solution to help calm and relax the user, leading to overall better rest. # Visual style The ad has a polished, commercial feel, with clear shots and smooth transitions. There are quick cuts between shots, especially during the b-roll footage of the man working and training, which creates a sense of busyness and stress. The pacing slows down when the man introduces the Saje product, creating a sense of calm. The ad is well-lit, with natural lighting used in most shots. # Hooks Spoken: 00:00–00:03 I've been struggling lately, mostly with sleep and I feel like at this point I've tried every Text overlay: 00:03–00:05 BEDTIME ROUTINE Visual: 00:00–00:03 Close up shot of a fair-skinned man with short brown hair and a mustache, wearing a light blue striped button-down shirt. He is centered in the frame, looking directly at the camera. He is holding a small black microphone in his hand. The background is a neutral wall with a blurred green plant to the side. # Funnel stage Consideration # Pain points The central pain point is struggling with sleep due to the stress of everyday life, making it difficult to shut off one's brain at night, as conveyed by the line: "After a long day at the office, training hard at the gym, and just the stress of everyday life, my brain just wouldn't shut off." # Value propositions - Plant-based, non-heavy formula delivers rest without morning grogginess. - Natural blend of oils encourages a calm, relaxed state of mind. # Benefits - No groggy feeling in the morning. - More calm. - More relaxed. - Overall rested. # Features - Natural blend of valerian root, lavender, chamomile, and vetiver. - All plant-based. - Non-heavy. # Call to action It might be worth giving it a try. # Social proof - "I've been using this Sleep Well roll-on from Saje for about a week now." – Male 1 (Customer) - "After a few nights I actually started to notice a difference. I felt more calm, relaxed, and just overall rested." – Male 1 (Customer) # Point of view - Customer 100% – Ad is told from the perspective of a customer who has struggled with sleep. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces himself and states that he has been struggling with sleep, having tried every bedtime routine and sleep product on the market without success. - 00:06–00:11 00:06–00:11 B-roll footage shows the creator working at the office, training at the gym, and sitting on the edge of his bed in the dark, visibly stressed. The creator states the stress of everyday life made it so his brain would not shut off. - 00:11–00:13 00:11–00:13 Responding to his previous statement of struggling to sleep, the creator states that he decided to simplify things. - 00:13–00:19 00:13–00:19 The creator introduces Saje Sleep Well roll-on, stating he has been using it for about a week. He demonstrates how he applies it to his wrists and neck, and takes a deep breath. - 00:20–00:23 00:20–00:23 The creator describes the product as a natural blend of valerian root, lavender, chamomile, and vetiver. - 00:24–00:27 00:24–00:27 The creator describes the product as all-plant based and non-heavy, so there is no groggy feeling in the morning. - 00:27–00:32 00:27–00:32 Responding to his previous statement, the creator states that after a few nights he actually started to notice a difference. He felt more calm, relaxed, and overall rested. B-roll footage shows the creator feeling relaxed and spending time with his dog. - 00:32–00:34 00:32–00:34 The creator recommends the product to viewers who have been feeling like him lately.

# Ad summary This ad for Saje promotes their Peak State essential oil blend to help 'shift your senses out of hibernation' and features key aromatic notes like citrus, coriander and vanilla-like balsam. # Brand positioning Saje is presented as a purveyor of natural wellness products designed to enhance sensory experiences and promote overall well-being. The ad positions the brand as a provider of high-quality aromatherapy solutions, emphasizing natural ingredients and carefully crafted blends. With a focus on sensory stimulation and revitalization, Saje caters to customers seeking moments of rejuvenation and balance in their daily lives. The brand's tone is sophisticated and inviting, aligning with a lifestyle that values self-care and mindful living. # Product The featured product is Saje's Peak State essential oil blend, packaged in a dark amber glass bottle designed to preserve its aromatic qualities. This blend is designed to "shift your senses out of hibernation" by delivering top notes of bright citrusy May Chang and grassy Lemon Verbena, complemented by middle notes of peppery, crushed Coriander, and base notes of candied, Vanilla-like Balsam Peru. The USPs are the unique aromatic profile and the promise of sensory revitalization, offering a multi-layered olfactory experience. The ad addresses the barrier of sensory dullness and aims to entice viewers with the prospect of heightened alertness and invigoration. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural elements and a soft color palette. The product is the focal point, surrounded by the ingredients used to create the essential oil blend. The lighting is soft and diffused, contributing to the calming and inviting tone. The overall impression is one of understated elegance and natural sophistication. # Hooks Headline: Shift your senses out of hibernation. # Funnel stage Top of funnel (Awareness) # Pain points The ad targets the pain point of sensory dullness or stagnation, implying a desire to reawaken and stimulate the senses after a period of inactivity or hibernation. "Shift your senses out of hibernation." # Value propositions - Shift your senses out of hibernation with bright citrusy May Chang, grassy Lemon Verbena, peppery, crushed Coriander, and candied, Vanilla-like Balsam Peru. # Benefits - Shift your senses out of hibernation. # Features - Bright citrusy May Chang - Grassy Lemon Verbena - Peppery, crushed Coriander - Candied, Vanilla-like Balsam Peru # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad communicates a message of sensory revitalization and provides details about the product's composition and how it will impact the consumer. # Storyline - The ad begins with a declaration aimed at the audience, urging them to 'Shift your senses out of hibernation,' indicating a desire to reawaken the senses and break free from a state of dullness. - The ad then highlights the Saje brand and the specific product, Peak State, signaling that the viewer can achieve this revitalization through the brand's product. - The ad describes the essential oil's scent profile by categorizing the blend’s top, middle, and base notes, providing specific details about its fragrance and its blend of bright citrus, grassy herbs, peppercorn, and vanilla, thus promising a nuanced and layered sensory experience.

# Ad summary This ad for Saje Pain Release Joint & Arthritis Cream features a smiling elderly couple embracing. The text encourages viewers to "Soothe the ache" and "Keep the movement", while highlighting that the product is "100% Natural". # Brand positioning Saje is presented as a wellness brand offering natural pain relief solutions. The ad focuses on the brand's ability to improve the quality of life for its customers, specifically focusing on freedom of movement. The brand is positioning itself as an empathetic brand that offers natural solutions for joint and arthritis pain. This suggests a focus on gentle yet effective remedies, contrasting with potentially harsh or artificial alternatives. # Product The featured product is Saje Pain Release Joint & Arthritis Cream, a topical cream designed to alleviate joint and arthritis pain using a 100% natural formula. This product is for individuals experiencing joint and arthritis discomfort who prefer natural alternatives. The ad's tagline, "Soothe the ache. Keep the movement", implies the cream helps users maintain an active lifestyle by reducing pain. The product is presented as a solution to the physical limitations caused by joint and arthritis issues, offering a way to regain ease of movement. # Visual style The ad features a clean and inviting visual style. The production quality is high, with a soft focus on the couple and a clear focus on the product. The image treatment includes bright, warm lighting and a shallow depth of field, drawing attention to the couple's embrace and the product. The typography is clean and legible, complementing the overall aesthetic. The visual style evokes a sense of warmth, care, and natural well-being. # Hooks Headline: Soothe the ache. Keep the movement. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is joint and arthritis pain, explicitly addressed by the product name "Joint & Arthritis Cream" and the tagline "Soothe the ache." # Value propositions - 100% NATURAL Pain Release Joint & Arthritis Cream # Benefits - Pain Release # Features - 100% NATURAL - Joint & Arthritis Cream # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad promotes the product's ability to help people maintain movement and connection, highlighting the brand's focus on natural pain relief. # Storyline - The ad opens with an image of an older couple embracing and smiling, representing an active and joyful life, told from the brand's perspective. This sets the tone and showcases the desired outcome of using the product: maintaining movement and connection despite joint pain. - Next, the product is displayed along with the key benefits, "100% NATURAL Pain Release Joint & Arthritis Cream," told from the brand's perspective. This highlights the product's natural ingredients and its purpose in relieving joint and arthritis pain. - Finally, the ad concludes with the Saje brand logo. The visual and textual elements work together to present a cohesive message of natural pain relief and restored mobility, from the brand's perspective. This builds brand recognition and reinforces the core offering.

# Ad summary This image ad features Saje's Pain Release Joint & Arthritis Cream, promoting stronger steps for the years to come. The ad showcases a close-up of a person tying their shoe, emphasizing the importance of mobility and the cream's natural ingredients for pain relief. # Brand positioning Saje is presented as a brand focused on natural wellness solutions. The emphasis on '100% NATURAL' ingredients and the product being a 'Joint & Arthritis Cream' positions the brand as a provider of health and wellness products that align with natural and holistic remedies. The brand appears to push against conventional medicine approaches, prioritizing natural ingredients for targeted pain relief. The positioning is both functional, offering a solution for joint and arthritis pain, and emotional, promoting a lifestyle of mobility and comfort. # Product The featured product is Saje's Pain Release Joint & Arthritis Cream, designed to alleviate joint and arthritis pain. The cream is presented as '100% NATURAL,' highlighting its key ingredient USP. It is packaged in a dark brown tube with a black cap. The cream is intended for individuals experiencing joint and arthritis discomfort, aiming to provide relief and support an active lifestyle. The ad addresses the purchase barrier of skepticism towards pain relief creams by emphasizing natural ingredients. # Visual style The ad has a clean and natural aesthetic with a focus on soft lighting and earthy tones. The production quality is high, with clear product shots and a blurred background that keeps the focus on the central elements. The typography is integrated subtly, and the design feels modern and approachable. The style seems designed to be easily scannable while conveying trust. # Hooks Headline: Stronger steps for the years to come. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain and mobility issues associated with joint and arthritis pain. # Value propositions - 100% NATURAL Pain Release # Benefits - Pain Release # Features - 100% NATURAL - Joint & Arthritis Cream # Call to action None used. # Social proof - None used. # Point of view - Customer: The opening visual of tying shoes conveys a sense of personal activity and well-being. # Storyline - The ad opens with a visual of hands tying a shoe, suggesting an active lifestyle. This is intended to create a sense of aspiration and sets the stage for the product's relevance, from a user's perspective. - The headline, 'Stronger steps for the years to come,' reinforces the theme of maintaining mobility and well-being. This is a message from the brand, promising a future of continued activity and comfort. - A product shot with a swirl of cream emphasizes the product's natural composition and purpose in pain relief. This is presented from the brand's perspective, showcasing the product's qualities. - The product name, 'Pain Release Joint & Arthritis Cream,' and the '100% NATURAL' claim give the specific benefit and key feature. This is presented from the brand's perspective, clearly stating what the product is and why it should be considered.

# Ad summary This ad for Saje Natural Wellness features a testimonial from a customer who uses the Pocket Farmacy Women's Edition to manage symptoms of peri-menopause and menopause. # Brand positioning Saje is a wellness brand that offers natural support for women's health, particularly for managing the symptoms of peri-menopause and menopause. The brand aligns with values of natural wellness and aims to occupy a space in the consumer's mind as a provider of natural solutions for women's health needs. The brand promotes a lifestyle of well-being and self-care, and pushes against the perception that peri-menopause and menopause symptoms must be endured without support. The brand positioning is functional, offering natural support for specific symptoms, and emotional, providing relief and a sense of well-being. # Product The product being advertised is the Pocket Farmacy® Women's Edition from Saje Natural Wellness, which offers natural support for managing symptoms of peri-menopause and menopause. The product is for women experiencing hormonal changes and the associated physical and emotional discomforts. It addresses the purchase barrier of feeling like something is wrong during these phases of life by offering a natural solution to improve how one feels. The product's USP is providing natural support during peri-menopause and menopause. # Visual style The ad has a clean and natural aesthetic. The production quality appears to be high, with soft lighting and a shallow depth of field that blurs the background. The overall effect is warm and inviting. # Hooks Headline: "I thought something was really wrong with me." # Funnel stage Middle of funnel (Consideration) # Pain points Feeling like something is wrong with your body and/or mind during peri-menopause and menopause. Quote: "I thought something was really wrong with me." # Value propositions - Natural support with the Pocket Farmacy® Women's Edition helps improve the way you feel during peri-menopause and menopause. # Benefits - Support through Peri and menopause - Can change how you feel # Features - Natural support with the Pocket Farmacy® Women's Edition # Call to action None used. # Social proof - "I thought something was really wrong with me." – Julie, Saje Team Member # Point of view - Customer: The opening quote from Julie is from the customer's point of view, as she is sharing her personal experience. - Brand: The information about peri-menopause and menopause and the product offering is from the brand's point of view. # Storyline - The ad starts with Julie, a Saje Team Member, sharing that she thought "something was really wrong" with her. This is intended to capture the audience's attention by highlighting a common concern and making the customer feel heard. This is told from the customer's perspective. - The ad continues by informing the viewer that peri-menopause and menopause can change how you feel. This normalizes the customer's experience and contextualizes the testimonial. This is communicated from the brand's perspective. - The ad ends by offering the Pocket Farmacy® Women's Edition as natural support. This provides a solution to the problem raised earlier in the ad. This is communicated from the brand's perspective.

# Ad summary Image ad showcasing Saje Flow State meditative diffuser blend with a breakdown of its components: red mandarin, melissa lemon balm, cypress, and sage. # Brand positioning Saje Natural Wellness positions itself as a provider of natural wellness products. The brand emphasizes the use of natural ingredients to enhance the customer's well-being and mindfulness. The ad highlights the brand's dedication to crafting blends that evoke specific sensory experiences, such as the feeling of spring. It's positioned as a natural solution for enhancing mood and well-being through aromatherapy. # Product The product featured is Saje's Flow State meditative diffuser blend. It's a blend of essential oils designed to aid meditation and promote a sense of well-being. The blend consists of top notes of juicy, just ripened red mandarin, middle notes of verdant, rare melissa lemon balm, and base notes of warmed, earthy cypress and soft, velvety sage. The product comes in a small, dark amber glass bottle with a black cap, containing 10 ml / 0.34 fl. oz. of the blend. It is intended to be used in a diffuser to release the scent and create a meditative atmosphere. # Visual style The ad features a bright, clean, studio-shot style with soft, diffused lighting. The product and its ingredients are carefully arranged to showcase their natural textures and colors. The composition is balanced, with the product bottle centrally positioned and the ingredient props fanning out around it. The typography is clean and modern, contributing to an overall sense of natural wellness. The image is highly scannable due to the clear product focus and well-organized layout. # Hooks Headline: The first inklings of spring, distilled in a blend. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The blend is designed to create a 'flow state', which is designed to provide a meditative experience. # Benefits - Meditative diffuser blend # Features - Red Mandarin - Melissa Lemon Balm - Cypress - Sage # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is presenting the product and its components in a way that highlights its quality and natural ingredients. # Storyline - The image opens by conveying the concept of capturing and distilling the essence of early spring into a harmonious scent blend, which is said from the brand's perspective to grab the audience's attention with a poetic and sensory-rich introduction. - The perspective then shifts to showcasing the product components in an infographic style, with the brand acting as a guide, categorizing and listing the aromatic elements that comprise the blend. This is included to educate the consumer about the specific ingredients and their intended contribution to the overall sensory profile. - Finally, the image offers a visual depiction of the individual natural ingredients that make up the product, which the brand includes to add authenticity and transparency to the advertised product's contents.

# Ad summary This ad features a woman applying Saje stress release oil to her temple. She is smiling and relaxed, and the ad includes a quote from a Saje community member about how the product helps her get into a relaxed state of mind. # Brand positioning Saje is presented as a brand focused on natural wellness and stress relief. The ad emphasizes the brand's connection to its community, featuring a testimonial from a "Saje Community Member." This suggests a brand that values customer feedback and fosters a sense of belonging. The use of the phrase "100% Natural" positions Saje as a provider of clean, plant-based products, appealing to consumers seeking holistic and mindful self-care solutions. The brand aims to occupy a space in the consumer's mind as a trusted source for natural stress relief and overall well-being. # Product The product featured is a stress release oil from Saje. It comes in a small, dark-colored rollerball applicator. The product is applied to the temple area of the face. The ad highlights that the product is "100% Natural" and designed for stress release. The rollerball format suggests easy, on-the-go application for quick relief. The ad aims to convey that this product is a natural and convenient solution for managing stress and promoting relaxation. # Visual style The ad has a natural and calming visual style. The production quality appears to be high, with a focus on clean lighting and soft focus. The image treatment includes a subtle color grade that enhances the warm tones. The typography is clean and legible, and the overall design is simple and uncluttered. The ad feels native to social media, with a focus on authentic imagery and user-generated content. # Hooks Headline: "Helps me get into a relaxed state of mind." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of stress and the desire to achieve a relaxed state of mind. The quote "Helps me get into a relaxed state of mind" directly signals this frustration and the product's ability to alleviate it. # Value propositions - 100% Natural Stress Release # Benefits - Helps me get into a relaxed state of mind. # Features - 100% NATURAL - Stress Release # Call to action None used. # Social proof - "Helps me get into a relaxed state of mind." – Ris SAJE COMMUNITY MEMBER # Point of view - Customer: The testimonial quote, "Helps me get into a relaxed state of mind," represents the customer's point of view, sharing their personal experience with the product. - Brand: The "100% NATURAL | Stress Release" text at the top of the image represents the brand's point of view, highlighting the key features and benefits of the product. # Storyline - The ad opens with a close-up of a woman applying the Saje stress release oil to her temple. This is intended to show the product in use and highlight its ease of application from the customer's perspective. - Next, a testimonial quote appears on the screen: "Helps me get into a relaxed state of mind." This is intended to build trust and credibility by showing that other customers have had positive experiences with the product from the perspective of a Saje community member. - The ad concludes with the name of the person who gave the testimonial, "Ris SAJE COMMUNITY MEMBER." This is intended to further personalize the testimonial and reinforce the brand's connection to its community from the brand's perspective.

# Ad summary This ad aims to resonate with women experiencing peri-menopause. It introduces Saje's Pocket Farmacy Women's Edition to help manage hot flashes and discomfort. The ad features a woman applying the product to her neck, while the caption promises to get her "unbothered." # Brand positioning Saje is presented as a brand that supports women's health and well-being, particularly during transitional life stages like peri-menopause and menopause. They are positioned as innovative, introducing the 'first Pocket Farmacy' designed specifically for women experiencing these hormonal shifts. Saje offers practical and convenient solutions in the form of easy-to-use products. The brand emphasizes a sense of relief and feeling 'unbothered,' suggesting a focus on emotional and physical comfort. Saje directly addresses a specific need for women by providing targeted support for a natural process. # Product The product being advertised is the 'Pocket Farmacy Women's Edition,' designed to support women through peri-menopause and menopause. It appears to be an essential oil blend in a small, portable roll-on applicator. The ad shows a woman applying the product to her neck. It aims to address the discomfort of hot flashes, promising to help women feel 'unbothered.' The portability and ease of use are USPs, making it a convenient solution for on-the-go relief. # Visual style The ad has a clean, soft, and natural aesthetic. It features a close-up shot of a woman using the product, creating a sense of intimacy and relatability. The color palette is muted and warm, contributing to a calming and soothing vibe. The overall production quality appears polished and professional, with attention to lighting and composition. # Hooks Headline: Don't get hot. Get unbothered. # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the discomfort of hot flashes and the desire to feel 'unbothered' during peri-menopause and menopause. The phrase "Don't get hot" clearly signals this discomfort. # Value propositions - Introducing the first Pocket Farmacy to support you through peri & menopause: Conveys innovation and specialization. # Benefits - To support you through peri & menopause # Features - Pocket Farmacy Women's Edition # Call to action None used. # Social proof - None used. # Point of view - Customer: Evident in the ad through the woman applying the product to her neck, suggesting the user's experience and potential relief. # Storyline - The ad opens by presenting a common problem faced by women during peri-menopause and menopause: hot flashes. This serves to immediately capture the attention of the target audience by directly addressing a pain point from their perspective. The intention is to create a need in the viewer. - It then introduces the Pocket Farmacy Women's Edition as a solution to this problem, promising relief and comfort. This is from the brand's perspective, offering a practical remedy to the initial issue, establishing a clear benefit. The brand is setting up its value proposition here. - The ad visually demonstrates the product in use. A woman is shown applying the product to her neck. This adds a layer of authenticity and relatability. This is from the user's perspective. It highlights the ease of use and suggests immediate relief from the product.

# Ad summary A woman promotes the Saje Pocket Farmacy as a convenient, all-natural alternative to a medicine cabinet for addressing everyday discomforts. She lists the five different roll-on remedies in the kit and describes what each can be used for, explaining why she uses the product herself. # Brand positioning Saje Natural Wellness is presented as a brand dedicated to providing natural solutions for everyday wellness needs. The brand is positioned as an alternative to conventional medicine, offering plant-based, portable, and convenient remedies for a variety of discomforts. Saje aligns with a lifestyle focused on holistic health and self-care. The ad implies that Saje aims to empower consumers to take control of their well-being through accessible and natural products, pushing against the norm of relying solely on synthetic medications for minor ailments. The brand's Pocket Farmacy aims to occupy the space of a comprehensive, natural first-aid kit that can be taken anywhere, promoting a sense of preparedness and self-sufficiency. The brand positioning blends functional convenience with emotional well-being. All of their products, including the Peppermint Halo for headaches, Immune for colds, Stress Release, Pain Release, and Eater’s Digest for stomach upset, are designed to promote overall physical and emotional well-being. # Product The Pocket Farmacy from Saje Natural Wellness is presented as a convenient kit containing five essential oil roll-on blends designed to address various common discomforts. Each roll-on is formulated with natural ingredients and essential oils, providing a holistic approach to wellness. The kit includes Peppermint Halo for tension and headaches, Immune for fighting germs and viruses and relieving respiratory discomfort, Stress Release for calming racing thoughts and supporting relaxation, Pain Release for sore muscles and body aches, and Eater's Digest for stomach upset and maintaining a balanced gut. The target audience includes individuals who want a natural alternative to traditional medicine. These products promise to address common discomforts quickly and effectively, as they are portrayed as an accessible and travel-friendly wellness solution. A key USP is that this product is a compact, all-in-one remedy for a wide range of issues. The product addresses the barrier of needing multiple solutions by offering five targeted remedies in a single kit, emphasizing ease of use and portability. # Visual style The ad has a UGC feel, with a casual, unpolished aesthetic. The lighting appears natural, and the setting suggests a home environment. The editing style includes quick cuts to emphasize different products and features, maintaining a consistent pace throughout the video. The audio and visual elements sync well, with text overlays and product actions timed to voiceover lines. The production quality is simple and straightforward, lending an authentic, relatable tone. # Hooks Spoken: This here is one of my favourite things, Text overlay: This here is one of my favourite things (Caption box) / 20% off with code CINDY20 + free shipping (In green circle) Visual: 00:00–00:02: The shot is a medium close-up of a woman with fair skin, dark hair, and neutral makeup wearing a brown sweater. She holds a gray zippered case with 'Pocket Farmacy' printed on the front, centered in the frame. The background is a blurred living room with gray walls, a light fixture, and a glimpse of a cat tree. A green circle graphic in the upper right corner displays '20% off with code CINDY20 + free shipping.' The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The primary frustration addressed is the need for multiple solutions to address various common discomforts, which often leads to cluttered medicine cabinets and the inconvenience of carrying numerous remedies. # Value propositions - Convenient kit with targeted remedies for multiple issues - Natural alternative to traditional medicine for everyday discomforts - Portable and travel-friendly wellness solution # Benefits - Helps with tension and headaches - Fights germs and viruses - Relieves respiratory discomfort - Calms racing thoughts - Supports relaxation - Curbs feelings of stress - Relieves sore muscles, body aches, and strains - Supports stomach upset and discomfort - Helps maintain a balanced gut # Features - Five essential oil blends - Roll-on application - Compact, portable case - Natural wellness solutions # Call to action You need to head over to Saje and grab one of these # Social proof - “This here is one of my favourite things” – Female 1 (Customer) - “I can't stop using because it's so flipping good” – Female 1 (Customer) - “My personal experience, this thing works so fast” – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered entirely from the perspective of a real-life customer, who speaks directly to the camera and shares her personal experiences and feelings about the product. # Storyline - 00:00–00:08 The ad begins with the speaker introducing one of her favorite things—the Pocket Farmacy from Saje—emphasizing its importance in her life. - 00:08–00:15 The speaker presents the Pocket Farmacy, describing it as a bundle of natural wellness that she takes everywhere and can't stop using because it is so good. - 00:16–00:24 The speaker highlights the five essential oil blends included in the kit, each targeting a different issue. - 00:24–00:34 The speaker focuses on the Peppermint Halo roll-on, describing it as her most-used product for cooling and soothing tension and headaches. - 00:34–00:39 The speaker describes the Immune roll-on as a germ and virus-fighting remedy effective for colds and respiratory discomfort. - 00:40–00:51 The speaker explains that the Stress Release roll-on helps with calming racing thoughts, supporting relaxation, and curbing feelings of stress. - 00:51–00:58 The speaker acknowledges the Pain Release roll-on as her most-used remedy because she has children, praising it for relieving sore muscles and body aches. - 00:58–01:09 The speaker highlights the Eater's Digest roll-on, emphasizing its effectiveness for stomach upset and balanced gut. - 01:09–01:14 The speaker explains that whenever she feels any discomfort, she grabs the Pocket Farmacy rather than medicine, and the product works fast. - 01:14–01:20 The speaker urges the audience to head to Saje and grab one of these.

# Ad summary This ad showcases the Pocket Farmacy Women's Edition, emphasizing its natural support for perimenopause. The ad uses a close-up shot of the product packaging, highlighting the various blends within the kit that address different symptoms like transitions, tranquility, pain relief, solace, and period-related discomfort. The overall message is that managing perimenopause can be natural and supported by this product. # Brand positioning Pocket Farmacy positions itself as a provider of natural solutions tailored for women's health needs, particularly during transitional phases like perimenopause. The brand aligns with a wellness-focused lifestyle, promoting self-care and natural remedies. It offers a convenient and holistic approach to managing the various symptoms associated with hormonal changes, emphasizing support and balance. By focusing on natural solutions, Pocket Farmacy likely appeals to consumers wary of traditional medications and those seeking gentler alternatives. # Product The featured product is the Pocket Farmacy Women's Edition, a curated kit designed to provide natural support during perimenopause. This set includes multiple essential oil blends, each targeting specific symptoms: "Transitions" to restore balance, "Tranquility" to promote restfulness, "Pain Release" to soothe aches, "Solace" to refresh and cool, and "Period" to help during the cycle. The blends are packaged in small, dark brown rollerball bottles, neatly arranged within a white, foldable container. The product is presented as a natural and convenient solution to address the various discomforts associated with perimenopause, offering relief and support in a holistic manner. # Visual style The ad features a clean, natural, and inviting visual style. The production quality appears to be studio-shot, with soft lighting and a shallow depth of field creating a sense of intimacy and focus on the product. The muted color palette, featuring browns, whites, and soft blues, enhances the overall calming and natural aesthetic. The product is presented in a lifestyle setting, suggesting ease of integration into daily routines. The typography is clean and legible, and the grid layout is simple and balanced, making the ad easily scannable. # Hooks Headline: Perimenopause is natural. Your support can be, too. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the discomfort and challenges associated with perimenopause, using the phrase "Perimenopause is natural" to acknowledge the difficulties women face during this transitional phase. # Value propositions - Natural support for perimenopause - Addresses specific symptoms like transitions, tranquility, pain relief, solace, and period discomfort # Benefits - Restores balance - Promotes restfulness - Soothes aches - Refreshes & cools - Helps during cycle # Features - Transitions: Restores balance - Tranquility: Promotes restfulness - Pain Release: Soothes aches - Solace: Refreshes & cools - Period: Helps during cycle # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present in the headline and main copy, conveying a message of empathy and natural support for women experiencing perimenopause. - Customer: The annotations and descriptions of each essential oil blend relate to the customer's experience and needs, such as restoring balance, promoting restfulness, soothing aches, refreshing, cooling, and helping during the cycle. # Storyline - The ad starts by stating that perimenopause is natural, setting a tone of acceptance and normalization. The message here is to reassure the audience that their experience is valid and understood, told from the brand's perspective, and establishes a connection with the viewer's personal experience. - It follows by stating that your support can be natural too. This introduces the brand's solution as a natural alternative, highlighting the product's value proposition from the brand's perspective. - The ad highlights specific blends within the kit, such as "Transitions," "Tranquility," "Pain Release," "Solace," and "Period," each addressing different symptoms. This part of the story offers a detailed view of the product's functional benefits from the product's perspective.

# Ad summary The image ad showcases the Saje brand's Sleep Well Restful Sleep Remedy Roll-On & Diffuser Blend. It features a customer testimonial emphasizing relaxation and ease of use, alongside a visual presentation of the product on a soft, inviting blue fabric background. # Brand positioning Saje is positioned as a provider of natural wellness products, focusing on remedies that promote relaxation and sleep. The brand aligns with a lifestyle that values self-care, rest, and incorporating natural solutions into daily routines. Saje may be pushing against conventional sleep aids by offering a natural alternative through aromatherapy. The brand's positioning is both functional (providing a sleep remedy) and emotional (creating a sense of calm and relaxation). The Sleep Well Restful Sleep Remedy Roll-On & Diffuser Blend is part of this identity, offering consumers a way to incorporate aromatherapy into their sleep routines to improve rest and relaxation. # Product The Sleep Well Restful Sleep Remedy Roll-On & Diffuser Blend by Saje is a natural aromatherapy product designed to promote relaxation and improve sleep quality. It is available in two formats: a roll-on applicator for topical use and a diffuser blend for aromatherapy. Both formats contain a blend of essential oils formulated to create a restful environment, and the products are implied to be easy to use. The roll-on is for individuals who want a convenient and portable solution that they can apply directly to their skin, while the diffuser blend is suitable for those who prefer to diffuse the aroma into their surroundings. The ad aims to address barriers to good sleep, such as stress and difficulty unwinding, by offering a natural and convenient solution. # Visual style The ad has a soft, calming aesthetic with a focus on the product and a customer testimonial. The production quality is polished, with a studio-shot feel. The image treatment includes soft lighting and a muted color palette, which contributes to the overall sense of relaxation. The typography is clean and legible, enhancing scannability. The style aims to be native to social media feeds while maintaining a high-design quality. # Hooks Headline: "Fluff up my pillows, airplane mode my phone and unwind." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of difficulty unwinding and achieving restful sleep. # Value propositions - Restful Sleep Remedy Roll-On & Diffuser Blend # Benefits - Restful sleep # Features - Roll-on applicator - Diffuser blend # Call to action None used. # Social proof - "Fluff up my pillows, airplane mode my phone and unwind." – Jill G. Community Member # Point of view - Customer: The testimonial quote at the top of the image reflects a customer's direct experience and satisfaction with the product's ability to induce relaxation. - Brand: The overall image presentation, including the product display and brand logo, conveys the brand's image and product offerings. # Storyline - A satisfied customer, Jill G., shares her personal experience, stating, "Fluff up my pillows, airplane mode my phone and unwind." This conveys the intention of highlighting the product's effectiveness in creating a relaxing pre-sleep routine, as told from the customer's perspective. - The products are displayed on a soft, blue surface, creating a calming and inviting visual. This is intended to show the product's association with comfort and relaxation, from the brand's perspective. - The brand logo, "Saje," is prominently displayed. This serves to reinforce brand recognition and tie the testimonial and product visuals to the Saje brand, from the brand's perspective.

# Ad summary This image ad for Saje promotes its Pain Release Joint & Arthritis Cream, emphasizing its effectiveness, non-greasy formula, and pleasant aroma through a customer testimonial. # Brand positioning Saje is presented as a natural wellness brand offering targeted relief solutions, specifically highlighting the benefits of natural ingredients. The brand aligns with a lifestyle focused on holistic well-being and self-care, positioning itself as a provider of effective and pleasant-to-use products for managing everyday discomfort. The ad focuses on a functional benefit (pain relief) with an emotional overlay (pleasant aroma) to enhance the user experience. # Product The featured product is Saje's Pain Release Joint & Arthritis Cream, designed to ease joint pain with a non-greasy formula and a pleasant aroma. The cream is presented as a solution for individuals seeking relief from joint pain. It is dispensed from a dark brown tube with a black cap, with a white cream being squeezed onto the fingers, ready for application. The advertisement emphasizes the product's efficacy in alleviating joint pain while also highlighting sensory benefits such as the non-greasy texture and pleasant scent. The '100% Natural' label suggests that it uses natural ingredients, potentially addressing concerns about synthetic alternatives. # Visual style The ad features a close-up, studio-shot image with a focus on the product and its application. The image has warm, natural lighting with minimal post-processing. The typography is clean and legible, and the overall design is simple and highlights the product's natural attributes. This style mimics a natural or organic aesthetic, likely to increase scannability in-feed by clearly focusing on the product and its key benefit. # Hooks Headline: "This product works really well to ease joint pain. It is non-greasy and has a pleasant aroma." # Funnel stage Consideration # Pain points The ad addresses the pain and discomfort caused by joint pain, indicated in the headline, "This product works really well to ease joint pain." # Value propositions - The product provides a holistic sensory experience by easing joint pain with a non-greasy formula and a pleasant aroma. # Benefits - Ease joint pain # Features - Non-greasy formula - Pleasant aroma # Call to action None used. # Social proof - "This product works really well to ease joint pain. It is non-greasy and has a pleasant aroma." – Linda A. Community Member # Point of view - Brand: The brand's POV is established by product titles and visuals, aiming to present the product as an effective solution. - Customer: The customer testimonial ('This product works really well...') provides a user's perspective on the product's benefits and positive experience. # Storyline - The ad starts by showcasing the product's name 'Pain Release | Joint & Arthritis Cream' to immediately communicate its intended use and benefits from the brand's perspective. This serves to quickly orient the viewer to the product category and its purpose for easing joint pain. - Then, a customer shares their positive experience: 'This product works really well to ease joint pain. It is non-greasy and has a pleasant aroma.' From the customer's POV, this highlights the cream's effectiveness, texture, and scent, reinforcing its value proposition. - Finally, the ad shows the cream being dispensed from its tube, visually reinforcing the product's use and texture from the brand's perspective. This visual element further emphasizes the brand’s promise of a product that is easy to apply and use.

# Ad summary This ad features a testimonial from a community member about the Saje Pocket Farmacy Women's Edition, suggesting it offers natural support for peri- and menopause. # Brand positioning Saje is presented as a provider of natural wellness solutions, specifically offering support during the transitional phases of women's health, such as peri-menopause and menopause. The brand positions itself as a source of 'natural support,' indicating an alignment with health-conscious consumers looking for alternatives to traditional medicine. The branding utilizes a soft, approachable aesthetic with a focus on community and personal journeys, suggesting the brand aims to foster a supportive and understanding environment. # Product The product is the Saje 'Pocket Farmacy™ Women's Edition', which is described as a natural support for women going through peri- and menopause. It comes in a small, wallet-like carrier made of a light-colored material, possibly leather or a leather alternative, with a strap and button closure. The ad highlights the product as a convenient and discreet way to manage symptoms associated with these life stages, emphasizing natural ingredients for those seeking holistic solutions. It suggests that every woman experiences these changes differently, and this product is tailored to provide personalized support. # Visual style The ad features a soft, natural aesthetic with warm lighting and a focus on the subject's face. The production quality appears high, with a clean and modern design that evokes a sense of trust and sophistication. The brand logo is simple and understated, reinforcing the natural and approachable tone. # Hooks Headline: "It's an adventure, it's a journey." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the varied and potentially challenging experiences women face during peri-menopause and menopause, acknowledging that 'Every woman goes through peri and menopause differently.' This suggests that these transitions can be difficult and isolating. # Value propositions - natural support with the Pocket Farmacy™ Women's Edition # Benefits - natural support with the Pocket Farmacy™ Women's Edition # Features - natural support # Call to action None used. # Social proof - "It's an adventure, it's a journey." – Che (Community Member) # Point of view - Customer: The quote at the top, attributed to 'Che, Community Member,' provides a personal endorsement and frames menopause as a personal journey. # Storyline - The ad opens with a quote from 'Che, Community Member,' setting a personal and relatable tone, suggesting that peri- and menopause are like a personal 'adventure' or 'journey'. This aims to establish an empathetic connection with viewers and frame the product as a companion for life's changes from the customer's perspective. - The ad transitions to describing the Pocket Farmacy™ Women's Edition as natural support for women experiencing peri- and menopause. This is the brand’s POV, positioning the product as a solution to the challenges of menopause. It offers reassurance and a sense of control during a potentially difficult time.

# Ad summary A woman discusses the pain that comes with getting back into a workout routine at her age. She recommends Saje pain release joint cream to combat the pain and inflammation. She says it glides on smooth, is not greasy or sticky, is 100% natural with no nasty stuff. # Brand positioning Saje Natural Wellness positions itself as a provider of 100% natural products that help consumers stay active by managing pain and inflammation. The brand appeals to people seeking natural alternatives to traditional pain relief methods. The brand is geared towards individuals who value natural ingredients, environmental consciousness, and holistic wellness. Saje aims to occupy a space in the consumer's mind as a trusted source for natural and effective wellness products. # Product Saje Pain Release Joint Cream is a topical cream designed to alleviate joint pain and inflammation. It is formulated with 100% natural ingredients. Key ingredients include peppermint, which provides a cooling sensation, and copaiba, which helps calm inflammation. The cream's texture is described as smooth, non-greasy, and non-sticky. It is applied by dispensing a small amount onto the affected area and rubbing it into the skin. The joint cream aims to provide relief to individuals experiencing pain due to physical activity, arthritis, or general joint discomfort. Saje Natural Wellness claims that the cream calms inflammation and eases tension. # Visual style The ad has a UGC feel with a natural lighting setup and casual, unpolished editing. The production quality is simple, indicating that it was shot at home. The editing style includes mostly static shots with some jump cuts to speed up the content. The cuts per minute are moderate, maintaining a consistent pace throughout the ad. The text overlays are synchronized with the voiceover lines. # Hooks Spoken: Female 1: How come nobody told us that getting back into a workout routine at this age comes with some consequences? Text overlay: 00:00–00:05 How come nobody told us that getting back into a workout routine at this age comes with some consequences? Visual: 00:00–00:05 The camera is at eye-level, medium close-up shot of a woman with short gray curly hair, brown skin, and wearing a pink sports bra, pink jacket, and black leggings. She is holding a gray yoga mat. The background includes a wall clock, a picture frame, and a glimpse into another room. # Funnel stage Middle of funnel (Consideration) # Pain points The pain and discomfort that comes with getting back into a workout routine at an older age is unexpected. # Value propositions - 100% natural, no nasty stuff - Staying active, just smarter now # Benefits - Cooling sensation - Calms inflammation - Eases tension # Features - Pain-release Joint Cream - 100% natural ingredients - Peppermint - Copaiba - Smooth, non-greasy, and non-sticky # Call to action If yours has been whispering or yelling, it's available online and in store # Social proof - “Pain-release Joint Cream by Saje has been my secret weapon.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:05 The creator presents the problem of joint pain and inflammation that comes with resuming a workout routine at a later age, framing it as an unexpected consequence. - 00:05–00:08 00:05–00:08 The creator explains that their hip and knee have been “talking” to them and that they are experiencing pain. - 00:08–00:12 00:08–00:12 She describes trying to ease into exercising but still overdoing it, conveying the frustration of managing physical activity with age-related discomfort. - 00:12–00:15 00:12–00:15 The creator introduces Saje Pain Release Joint Cream as their secret weapon to combat the joint pain, presenting it as a solution to the problem they've described. - 00:15–00:17 00:15–00:17 She highlights that plants can be powerful, reinforcing the natural aspect of the product. - 00:17–00:23 00:17–00:23 The creator applies the cream to their knee, emphasizing its natural composition without “nasty stuff.” - 00:23–00:27 00:23–00:27 She applies it to her hand and highlights the texture of the cream saying that it glides on smooth, not greasy or sticky. - 00:27–00:31 00:27–00:31 The creator describes the dual-action benefits of the ingredients. - 00:31–00:36 00:31–00:36 The creator highlights the cooling sensation settling in and tension easing. - 00:36–00:42 00:36–00:42 The creator communicates that they are trying to take care of their body so they can keep moving, shifting the perspective toward a proactive approach to wellness. - 00:42–00:48 00:42–00:48 The creator provides a call to action, directing viewers to purchase the cream online or in store if they have been experiencing similar pain. - 00:48–00:51 00:48–00:51 The video ends with the creator emphasizing that they are staying active, just smarter now, conveying the message that using the product allows one to maintain an active lifestyle.

# Ad summary A woman describes how Saje Pain Release cream helps alleviate stiffness after walking. She highlights the natural ingredients, cooling sensation, and overall comfort the cream provides, enabling her to continue her active lifestyle. # Brand positioning Saje is positioned as a brand that prioritizes natural, soothing relief for everyday discomforts. The ad presents Saje as a solution for those who want to stay active without being hindered by pain, using natural ingredients to provide comfort and support. The brand aligns with a lifestyle focused on well-being and movement, pushing against the norm of pushing through discomfort and instead offering a comforting, natural alternative. This positioning is functional, focusing on providing tangible relief and support for an active lifestyle. # Product Saje Pain Release cream is a topical cream designed to alleviate stiffness and discomfort. It is made with 100% natural ingredients, including peppermint for a cooling sensation, marjoram for comfort, and copaiba to aid in muscle recovery. The cream is applied topically, goes on cool and soothing, and absorbs quickly and cleanly into the skin. It's designed for anyone experiencing stiffness, particularly in the knees, and aims to provide a mini reset, allowing users to continue their activities without discomfort. The ad emphasizes that the product is not about pushing through pain but about providing comfort to support an active lifestyle, addressing the barrier of discomfort that may prevent people from staying active. # Visual style The ad has a casual, UGC feel. The editing style features static shots and smooth transitions, giving it a polished but approachable look. The production quality is a hybrid of UGC and commercial, which supports the intended tone of authenticity and accessibility. The pacing is moderate, with cuts timed to key phrases, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:05 We know walking is good for us, but I notice stiffness after I'm through, especially in my knees. Text overlay: 00:00–00:05 We know walking is good for us but I notice stiffness after I'm through, especially in my knees. Visual: 00:00–00:05 A fair-skinned, middle-aged woman with short blonde hair is sitting on a brown leather couch in a living room. She is wearing a taupe-colored t-shirt and a dark pink skirt, along with a silver necklace and a smartwatch on her left wrist. She is sitting with her hands clasped in front of her. Behind her are framed pictures and patterned pillows on the couch. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is stiffness after physical activity, particularly in the knees, which prevents the user from comfortably doing the things that keep her moving. "We know walking is good for us but I notice stiffness after I'm through, especially in my knees." # Value propositions - Cooling peppermint for a "mini reset" - Natural ingredients for pain relief - Fast-absorbing, clean formula for convenience - Comfort for an active lifestyle # Benefits - Comfort you can feel - Helps with recovery of muscles - Cooling - Comforting and helpful for pain - Mini reset - So you can still do the things that keep you moving # Features - Goes on cool and soothing - Absorbs so fast and so clean - Contains peppermint, marjoram, and copaiba - 100% natural # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is communicated through the lens of a satisfied customer sharing her personal experience with the product. # Storyline - 00:00–00:05 00:00–00:05 A woman is sitting on a couch and states that she notices stiffness, especially in her knees, after walking. This is presented as her own experience and perspective. - 00:05–00:07 00:05–00:07 She holds up Saje Pain Release cream. She says the cream goes on cool and soothing, speaking from the perspective of an experienced customer of the product. - 00:07–00:13 00:07–00:13 She opens the tube of Saje Pain Release and applies it to her knee and massages it in. She shares that the cream absorbs so fast and so clean. This is shared from her perspective. - 00:13–00:28 00:13–00:28 She mentions that it smells so good and contains peppermint, which is cooling, as well as marjoram, which is comforting and helpful for pain. Then it has something called copaiba, which is soothing and helps with recovery of muscles. This is from the woman's perspective. - 00:28–00:36 00:28–00:36 The woman says that the cream is 100% natural, and when her knees feel stiff, the first touch of that cooling peppermint feels like a mini reset. The perspective is that of a customer who is speaking from their own experience. - 00:36–00:39 00:36–00:39 The woman says, "It's not about pushing through discomfort anymore." This sets the tone for the next part of the ad, highlighting comfort over enduring pain. - 00:39–00:44 00:39–00:44 She continues with, "Saje Pain Release is comfort you can feel, so you can still do the things that keep you moving," while opening the front door of a house. This conveys a sense of liberation and continuing with life's activities, told from the customer's perspective.

# Ad summary The ad features multiple individuals sharing their experiences using Saje's Peppermint Halo product to relieve tension. The testimonials highlight the product's portability and effectiveness. # Brand positioning Saje Wellness is presented as a provider of natural remedies for everyday ailments, emphasizing the use of essential oils. The brand aligns with a lifestyle focused on well-being and self-care, positioning its products as accessible solutions. They are presented as both functional and emotionally beneficial. # Product Saje's Peppermint Halo is advertised as a go-to remedy for all kinds of tension. The product is a roll-on applicator with a blend of essential oils, primarily peppermint, designed to provide instant relief. It is suitable for anyone experiencing tension. Its compact size makes it highly portable and convenient to use anywhere, addressing the need for on-the-go relief. The ad tells the viewer that this product is worth trying because it provides immediate and versatile relief from various types of tension. # Visual style The ad features a UGC-style aesthetic with varying levels of production quality. The editing includes quick cuts between different speakers. The pacing is relatively consistent, with cuts occurring every 2-3 seconds. There is an audio-visual sync, with cuts timed to the starts of spoken phrases. # Hooks Spoken: Peppermint Halo is my go to remedy for all kinds of tension Text overlay: Peppermint Halo is my go to remedy for all kinds of tension Visual: 00:00–00:04: A woman with long wavy brunette hair, wearing a dark gray top and red nail polish, stands in a brightly lit bathroom with white subway tile and a glass-enclosed shower. She holds a Saje Peppermint Halo product in her hands, gesturing with it as she speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Experiencing tension and stress in various situations. The ad uses the language 'all kinds of tension' to convey this pain point. # Value propositions - The Peppermint Halo is a portable and effective solution for managing tension on the go, making it easy to relieve stress whenever and wherever it arises. # Benefits - Remedy for all kinds of tension - Instant relief # Features - Portable roll-on applicator - Blend of essential oils, primarily peppermint # Call to action if you haven't tried it yet.. what are you waiting for? # Social proof - "Peppermint Halo is my go to remedy for all kinds of tension" – Female 1 (Customer) - "Anytime I leave the house, this is coming with me" – Female 2 (Customer) - "If I could only bring one thing on a deserted island, I am not joking, Peppermint Halo is truly the best" – Male 1 (Customer) - "I use it for everything, literally everything" – Female 3 (Customer) - "I legitimately keep one everywhere, in my bag, next to my bed, in my car.. I cannot live without this product" – Female 4 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of various customers sharing their personal experiences and affinity for the product. # Storyline - 00:00–00:04 A woman in a bathroom setting describes Peppermint Halo as her 'go-to remedy for all kinds of tension'. She conveys a sense of reliance on the product and positions it as a quick solution to tension. - 00:04–00:07 The woman takes a deep breath and states that it is 'literally instant relief,' reinforcing the product's fast-acting benefit. - 00:07–00:09 The woman asks, 'If you haven't tried it yet, what are you waiting for?' This serves as a direct call to action, encouraging immediate purchase. - 00:09–00:12 A woman in a car emphasizes the product's portability, saying, 'Anytime I leave the house, this is coming with me.' This conveys that the product is easy to bring anywhere. - 00:12–00:18 A man in a kitchen expresses strong preference, stating, 'If I could only bring one thing on a deserted island, I am not joking, Peppermint Halo is truly the best.' This conveys that the product is essential. - 00:18–00:22 A woman with glasses, indoors, states, 'I use it for everything, literally everything.' This conveys the product's versatility. - 00:22–00:32 A woman in a car says, 'Peppermint Halo, I legitimately keep one everywhere, in my bag, next to my bed, in my car, I cannot live without this product,' reiterating portability and conveying strong user dependence.