How Rippling Advertises on Meta

# Ad summary This ad for Rippling uses a grid layout to show active people and athletic gear. The ad promotes Rippling as a way to make IT move faster and offers a $150 gift card to Lululemon or Nike. # Brand positioning Rippling is presented as a solution for businesses looking to improve their IT processes. The brand positions itself as a facilitator of efficiency and speed, enabling companies to 'move faster.' By offering a gift card to Lululemon or Nike, Rippling aligns itself with brands associated with high performance and active lifestyles, suggesting that its services can help businesses achieve peak operational fitness. This positioning is functional, focusing on the tangible benefits of improved IT performance. # Product The ad features a Nike running shoe, predominantly white with a black swoosh and red accents. The shoe is designed for performance, with a focus on speed and agility. The ad also mentions Lululemon, a brand known for athletic apparel, implying that the gift card can be used to purchase items that enhance physical activity and comfort. The ad addresses the potential purchase barrier by offering a $150 gift card, making the offer more appealing and accessible. # Visual style The ad has a clean and modern visual style, using a grid layout to showcase different elements. The production quality is high, with professional photography and clear typography. The image treatment includes color grading to create a cohesive look, with a focus on purple and white tones. The typography is large and bold, making the key messages easily scannable. The overall style is designed to be eye-catching and informative, blending seamlessly into a social media feed. # Hooks Headline: IT KEEPS EVERYONE IN MOTION – NOW IT'S YOUR TURN # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central frustration is slow or inefficient IT processes, which can hinder a company's overall performance. "See how Rippling makes IT move faster..." # Value propositions - Rippling makes IT move faster, and get a $150 gift card to Lululemon or Nike. # Benefits - Move faster # Call to action None used. # Point of view - Brand: The ad copy and Rippling logo at the top of the image represent the brand's point of view, promoting its services and offering an incentive. - Customer: The images of people running and doing yoga suggest the customer's perspective, highlighting activities they might enjoy and associate with the gift card offer. # Storyline - The ad starts with a bold statement, 'IT KEEPS EVERYONE IN MOTION - NOW IT'S YOUR TURN,' which is intended to grab the viewer's attention and suggest that Rippling can help businesses achieve greater efficiency. This is told from the brand's perspective, highlighting the benefits of its services and inviting potential customers to take action. - The ad continues by explaining how Rippling makes IT move faster and offers a $150 gift card to Lululemon or Nike. This is told from the brand's perspective, providing a tangible incentive for customers to try Rippling's services. - The ad includes images of people running and doing yoga, as well as a Lululemon logo, to visually represent the active lifestyle that the gift card can support. This is told from the customer's perspective, showing how they can benefit from the offer and enjoy the rewards of using Rippling's services.

# Ad summary This ad for Rippling IT is targeted towards IT professionals. It offers a \$150 gift card to Lululemon or Nike after the first Rippling IT demo, suggesting that the software can help reduce the burden of IT tasks. # Brand positioning Rippling IT is presented as a modern, tech-forward solution designed to streamline IT management tasks. The brand aims to occupy the space of a helpful and rewarding partner for IT professionals, acknowledging the challenges they face and offering tangible perks. The brand aligns with a value of efficiency and employee appreciation, suggesting that IT work should be recognized and made easier. Rippling IT pushes against the norm of unrewarded IT labor, positioning itself as a company that values and compensates IT professionals for their time and effort. The brand positioning is both functional (seamlessly manages devices, apps, and access) and emotional (offering perks and appreciation). # Product Rippling IT is presented as a software solution that seamlessly manages devices, apps, and access in one place. It is designed for IT professionals who are responsible for handling IT-related tasks. The ad highlights the benefit of simplifying IT management, suggesting that it can help reduce the burden of putting out "IT fires" all day. The ad addresses the purchase barrier of time investment by offering a \$150 gift card to Lululemon or Nike after the first Rippling IT demo, incentivizing IT professionals to try the software. # Visual style The ad has a clean and modern visual aesthetic with a bright yellow background. The production quality is polished, with simple graphics and clear typography. The visual motifs include a flatlay style with product images and a checkmark icon. The image treatment includes background removal and subtle drop shadows. The typography is large and bold, making it easy to read. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Hey IT! 🖐 # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the burden of managing IT tasks and "putting out IT fires all day," which is explicitly mentioned in the ad. # Value propositions - A \$150 gift card to Lululemon or Nike after your first Rippling IT demo, because putting out IT fires all day should come with some perks. - Rippling IT seamlessly manages devices, apps, and access, all in one place. # Benefits - Putting out IT fires all day should come with some perks. - Rippling IT seamlessly manages devices, apps, and access, all in one place. # Features - Seamlessly manages devices, apps, and access in one place. # Call to action None used. # Point of view - Brand: The brand is speaking directly to the viewer, offering them a gift card in exchange for a demo. # Storyline - The ad starts by addressing the viewer as "Hey IT!" with a waving hand emoji, immediately establishing a personal connection and signaling that the message is specifically for IT professionals. This is from the brand's perspective and is intended to grab the viewer's attention and make them feel seen and acknowledged. - The ad continues by offering a \$150 gift card to Lululemon or Nike after the first Rippling IT demo, presenting a clear incentive for the viewer to take action. This is from the brand's perspective and is intended to entice the viewer to try the software by offering a tangible reward for their time. - The ad then explains that the gift card is offered because "putting out IT fires all day should come with some perks," acknowledging the challenges and frustrations faced by IT professionals. This is from the brand's perspective and is intended to show empathy and understanding for the viewer's situation. - The ad concludes by highlighting how Rippling IT seamlessly manages devices, apps, and access in one place, emphasizing the software's key benefit and value proposition. This is from the brand's perspective and is intended to persuade the viewer to try the software by showcasing its ability to simplify IT management.

# Ad summary This ad prompts HR leaders to raise their hand if they have experienced certain challenges, implying that Rippling can help solve those challenges. # Brand positioning Rippling is presented as a solution for HR leaders facing challenges. The brand aims to occupy the space of a reliable and helpful partner for HR professionals. The brand aligns with a professional and problem-solving tone, pushing against the norm of HR challenges being insurmountable. The brand positioning is functional, focusing on providing solutions and support. # Product The ad does not explicitly describe a specific product but implies that Rippling offers solutions for HR-related challenges. It is for HR leaders who may be facing difficulties in their roles. The ad addresses the potential purchase barrier of uncertainty by suggesting that Rippling can alleviate common HR pain points. # Visual style The ad has a clean and modern visual style with a minimalist design. The production quality is highly polished, with a simple color palette and clear typography. The image treatment includes subtle lighting effects to add depth. The typography is large and bold, making it easily scannable in a feed. # Hooks Headline: HR LEADERS, RAISE YOUR HAND IF... # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that HR leaders face challenges in their roles. The phrase "RAISE YOUR HAND IF..." suggests that many HR leaders experience similar frustrations. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire ad is presented from the brand's perspective, as it is posing a question to the audience and implying that it has solutions to offer. # Storyline - The ad opens with a question directed at HR leaders, prompting them to raise their hand if they have experienced certain challenges. This is intended to engage the audience and make them reflect on their own experiences, told from the brand's perspective.

# Ad summary This ad is for Rippling, and it is targeting HR leaders. The ad is asking HR leaders to blink twice if they are dealing with too many systems. # Brand positioning Rippling is presented as a solution for businesses seeking to streamline their HR, IT, and Finance operations into one unified platform. The brand positions itself as an all-in-one solution, simplifying complex business processes and eliminating the need for multiple systems. This suggests Rippling aims to occupy the space of a comprehensive, user-friendly platform that saves time and reduces administrative burdens for its customers. The brand's tone is efficient and practical, focusing on functionality and integration. By offering a unified platform, Rippling pushes against the norm of using disparate, disconnected systems for various business functions. # Product Rippling is presented as a unified platform designed to manage HR, IT, and Finance processes in one place. It is for HR leaders and other professionals who are burdened by managing multiple systems. The ad does not explicitly state product details or features, but it implies that Rippling simplifies complex tasks by integrating them into a single platform. The USP is its ability to eliminate the need for multiple systems, addressing the pain point of juggling various platforms. The ad does not show specific use occasions but targets professionals dealing with the challenges of managing HR, IT, and Finance. By addressing the frustration of using too many systems, Rippling positions itself as a solution worth trying for businesses seeking efficiency and simplification. # Visual style The ad has a clean and minimalist visual style. The production quality appears highly polished, with a focus on clear typography and a simple color palette. The design is modern and corporate, using a solid background color and bold text to convey its message. The visual style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: HR LEADERS, BLINK TWICE IF... # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that HR leaders are dealing with the frustration of managing too many systems. The phrase "BLINK TWICE IF..." suggests that if they are experiencing this issue, they should acknowledge it. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire ad is presented from the brand's perspective, as it is Rippling who is asking the question and positioning themselves as a solution. # Storyline - The ad opens with a direct question to HR leaders, asking them to "blink twice if..." This is intended to grab the attention of HR professionals who may be experiencing the pain point of managing too many systems. The audience is experiencing it from the brand's perspective.

# Ad summary This image ad for Rippling highlights how fragmented HR systems can increase expenses and slow down teams. It offers a solution by showcasing how Rippling connects HR, IT, and finance, and incentivizes viewers to get a demo with a £100 gift card. # Brand positioning Rippling is presented as a solution to the inefficiencies and increased expenses caused by fragmented HR systems. The brand positions itself as a connector of HR, IT, and finance, aiming to streamline these processes for businesses. By offering a £100 gift card for getting a demo, Rippling emphasizes its value proposition and encourages potential customers to explore its services. The brand aligns with a functional and practical approach, focusing on simplifying complex business operations and providing tangible benefits. # Product Rippling is presented as a platform that connects HR, IT, and finance to streamline business operations. The ad targets businesses experiencing increased expenses and slowed team productivity due to fragmented HR systems. The key selling point is the integration of these critical functions into a unified platform. The ad addresses the pain point of inefficient HR processes by offering a solution that simplifies and connects these areas. As an incentive to explore the platform, Rippling offers a £100 gift card for those who get a demo, making it worth trying. # Visual style The ad has a clean and modern visual style with a gradient background and simple, vector-style graphics. The color scheme is primarily purple and gold, which conveys a sense of sophistication and value. The layout is minimalist, with a clear hierarchy of information and a prominent call-to-action button. The overall production quality is high, suggesting a professional and polished brand image. # Hooks Headline: Fragmented HR systems are increasing your expenses and slowing your team down # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of fragmented HR systems, which are increasing expenses and slowing down teams. # Value propositions - See how Rippling connects HR, IT, and finance and we'll thank you with a £100 gift card. # Benefits - Increasing your expenses - Slowing your team down # Features - Connects HR, IT, and finance # Call to action Get a Demo # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the problem, solution, and incentive to engage with Rippling's platform. # Storyline - The ad starts by highlighting the problem of fragmented HR systems, stating that they are increasing expenses and slowing down teams. This message is conveyed from the brand's perspective, aiming to capture the viewer's attention by addressing a common pain point in business operations. - The ad transitions to presenting Rippling as the solution, explaining that it connects HR, IT, and finance. This part of the story is told from the brand's perspective, showcasing the core functionality and value proposition of the platform. - The ad concludes with an offer of a £100 gift card for getting a demo, incentivizing viewers to take the next step and explore Rippling's services. This final beat is from the brand's perspective, aiming to drive conversions by providing a tangible reward for engagement.

# Ad summary This ad promotes Rippling, a system that combines finance, HR, and IT, by offering a free Amazon Kindle (16 GB) to those who get a demo. # Brand positioning Rippling is presented as a comprehensive solution for businesses looking to streamline their operations by integrating finance, HR, and IT into a single system. The brand positions itself as a tool that saves companies money and helps them scale efficiently. By offering an Amazon Kindle as an incentive to get a demo, Rippling aims to attract businesses interested in exploring how their platform can benefit them. # Product The product being advertised is Rippling, a unified system that combines finance, HR, and IT functions for businesses. It is designed to save companies thousands of dollars and facilitate scalability. The ad promotes Rippling by offering a free Amazon Kindle (16 GB) to those who schedule a demo, incentivizing potential customers to explore the platform's capabilities. # Visual style The ad has a clean and modern visual style with a gradient background and product-focused imagery. The layout is simple and straightforward, with clear typography and a prominent call to action. The overall aesthetic is professional and polished, designed to appeal to a business-oriented audience. # Hooks Headline: See Rippling and get an Amazon Kindle (16 GB) # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing finance, HR, and IT separately can be costly and inefficient for businesses. The ad addresses the pain point of fragmented business operations by offering a unified system that saves money and facilitates scalability: "Rippling combines finance, HR, and IT into one system to save you thousands of dollars and help you do more as you scale." # Value propositions - Get an Amazon Kindle (16 GB) for seeing Rippling - Rippling combines finance, HR, and IT into one system to save you thousands of dollars and help you do more as you scale. # Benefits - Save you thousands of dollars - Help you do more as you scale # Features - Combines finance, HR, and IT into one system # Call to action Get a Demo # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to promote Rippling and incentivize potential customers to get a demo. # Storyline - The ad starts by highlighting the offer of a free Amazon Kindle (16 GB) upon seeing Rippling, which is intended to grab the viewer's attention and create interest in learning more about the platform. This is told from the brand's perspective to entice potential customers with a tangible reward for their time and attention. - The ad then briefly explains that Rippling combines finance, HR, and IT into one system to save money and help businesses scale, which is intended to convey the core value proposition of the platform. This is told from the brand's perspective to inform the viewer about the benefits of using Rippling. - The ad concludes with a call to action to "Get a Demo", which is intended to prompt the viewer to take the next step and engage with the platform. This is told from the brand's perspective to drive conversions and generate leads.

# Ad summary This ad promotes Rippling, an HR software platform. By demoing Rippling, you will receive a free pair of Apple AirPods. The ad targets companies who are interested in improving their human resource processes. # Brand positioning Rippling is presented as a sophisticated and modern solution for global HR needs. The brand positions itself as almost too good to be true, implying exceptional efficiency and ease of use. This suggests a brand that pushes against the norms of complex and tedious HR processes, offering a streamlined and simplified alternative. The brand positioning appears functional, focusing on performance and simplicity, aimed at making HR tasks more manageable and less time-consuming. # Product The product featured is Rippling, a comprehensive global HR platform designed to streamline human resources processes. The ad highlights the offer of a free pair of Apple AirPods upon demoing the software, suggesting that experiencing Rippling's capabilities firsthand will be highly valuable. The product is implicitly targeted towards businesses and HR professionals looking for efficiency and simplicity in managing their global workforce. Rippling aims to address the pain points of complex HR tasks by providing a solution that allows users to "Get more done with less work." The ad focuses on the tangible reward of AirPods to incentivize potential users to explore Rippling's features. # Visual style The ad uses a clean and minimalist visual style with a focus on product presentation. The production quality is high, suggesting a studio shot with attention to detail in lighting and composition. The color palette is simple, using shades of white and light gray against a light gray background. This creates a modern and sophisticated look, common in tech and software advertising. The typography is integrated cleanly and is large and bold to ensure scannability. The style breaks from platform norms by using a high-design approach rather than a native or lo-fi aesthetic, which helps it stand out in a feed environment. # Hooks Headline: Global HR that's (almost) too good to be true. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing global HR is often difficult and time-consuming, as the primary offer is to "Get more done with less work." # Value propositions - Demo Rippling and get Apple AirPods # Benefits - Get more done with less work. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing Rippling as an exceptional HR solution and incentivizing a demo with the offer of Apple AirPods. # Storyline - The ad begins by stating that Rippling's global HR solution is "(almost) too good to be true," setting the stage for an exceptionally efficient and effective HR tool. This is told from the brand's perspective to intrigue the viewer with a bold claim that suggests remarkable ease and performance. - The ad follows up by reinforcing this idea with the line, "Get more done with less work," to directly benefit the customer by illustrating Rippling's promise of increased productivity and reduced effort. This is from the brand's perspective, showing how Rippling can solve common HR challenges. - The ad presents a straightforward call to action: "Demo Rippling and get Apple AirPods". This incentivizes potential customers by offering a tangible reward for experiencing the platform, from the brand's perspective.

# Ad summary This ad for Rippling highlights the problem of fragmented HR systems and offers a demo of their product as a solution, incentivizing viewers with the offer of Apple AirPods 4. # Brand positioning Rippling is presented as a modern, all-in-one solution for managing HR, IT, and finance. The brand positions itself as a unifier of fragmented systems, offering a streamlined approach to business operations. By connecting these key areas, Rippling aims to simplify complex processes, reduce expenses, and improve team efficiency. The brand's offer of Apple AirPods 4 as a thank-you for viewing a demo suggests a premium, tech-forward positioning, appealing to businesses that value efficiency and modern solutions. # Product Rippling is presented as a platform that connects HR, IT, and finance, offering a unified solution for businesses. The ad highlights that fragmented HR systems can increase expenses and slow down teams, implying that Rippling solves these issues by streamlining operations. The product is positioned as a way to improve efficiency and reduce costs. The ad incentivizes viewers to see how Rippling works by offering Apple AirPods 4 as a thank-you for getting a demo, suggesting a valuable reward for exploring the platform. # Visual style The ad has a clean, corporate aesthetic with a gradient background and simple vector graphics. The color scheme is modern and tech-focused, with a minimalist design that emphasizes clarity and ease of understanding. The overall style is polished and professional, suggesting a reliable and efficient solution. # Hooks Headline: Fragmented HR systems are increasing your expenses and slowing your team down # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of fragmented HR systems that increase expenses and slow down teams. The phrase "Fragmented HR systems are increasing your expenses and slowing your team down" directly addresses this pain point. # Value propositions - Connects HR, IT, and finance to streamline operations - Apple AirPods 4 as a thank you for getting a demo # Benefits - Increasing your expenses - Slowing your team down # Features - Connects HR, IT, and finance # Call to action Get a Demo # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the problems they solve and the benefits of their platform. # Storyline - The ad opens by highlighting the problem of fragmented HR systems, which are said to increase expenses and slow down teams. This is intended to grab the attention of businesses experiencing these issues, and the brand is telling the audience about a common pain point. - The ad transitions to offering a solution by showcasing how Rippling connects HR, IT, and finance. This is intended to position Rippling as the answer to the problem presented earlier, and the brand is telling the audience about the benefits of their platform. - The ad concludes with an offer of Apple AirPods 4 as a thank-you for getting a demo. This is intended to incentivize viewers to take action and explore the platform, and the brand is telling the audience about a reward for their time.

# Ad summary This ad promotes Rippling, a platform that combines finance, HR, and IT into one system. The ad offers a free pair of Apple AirPods 4 to those who get a demo. # Brand positioning Rippling is presented as a comprehensive solution for businesses looking to streamline their operations by integrating finance, HR, and IT functions into a single platform. The brand positions itself as a tool that saves companies thousands of dollars and enables them to scale more efficiently. This suggests a focus on functionality and efficiency, appealing to businesses that value simplicity and cost-effectiveness. Rippling aims to occupy the space of an all-in-one solution, contrasting with the fragmented approach of using multiple separate systems. # Product The product being advertised is Rippling, a unified platform that combines finance, HR, and IT functions into one system. It is designed for businesses looking to save money and scale their operations more efficiently. The ad highlights that Rippling helps companies save thousands of dollars and facilitates growth. The ad addresses the potential purchase barrier of complexity by presenting Rippling as a single, integrated solution. The offer of free Apple AirPods 4 serves as an incentive to try the platform by requesting a demo. # Visual style The ad has a clean and modern visual style. The use of a gradient background and a simple layout creates a sense of professionalism and sophistication. The image of the Apple AirPods 4 adds a touch of desirability and reinforces the idea of a premium product. # Hooks Headline: See Rippling and get Apple AirPods 4 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that managing finance, HR, and IT separately is costly and inefficient. The ad states that Rippling "combines finance, HR, and IT into one system to save you thousands of dollars and help you do more as you scale." # Value propositions - Rippling combines finance, HR, and IT into one system to save you thousands of dollars and help you do more as you scale. # Benefits - Save you thousands of dollars - Help you do more as you scale # Features - Combines finance, HR, and IT into one system # Call to action Get a Demo # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its logo, value proposition, and call to action. # Storyline - The ad starts by showcasing the Rippling logo, immediately establishing the brand identity and setting the stage for what's to come. The brand is telling the audience who they are and what they represent. - Next, the ad presents the offer: "See Rippling and get Apple AirPods 4." This is intended to grab the viewer's attention and create interest by associating the platform with a desirable product. The brand is telling the audience about the incentive for engaging with their product. - The ad explains that "Rippling combines finance, HR, and IT into one system to save you thousands of dollars and help you do more as you scale." This is intended to inform the viewer about the platform's core functionality and benefits. The brand is telling the audience about the value proposition of their product. - Finally, the ad includes a call to action: "Get a Demo." This is intended to prompt the viewer to take the next step and learn more about the platform. The brand is telling the audience what action they should take.

# Ad summary This ad promotes Rippling, a software solution for HR teams, by highlighting its ability to save 30+ hours per week. It also offers a free pair of Apple AirPods 4 for those who demo the software. # Brand positioning Rippling is presented as a modern and efficient solution for HR management, positioning itself as a time-saving tool for businesses. The brand aims to occupy the space of a tech-forward, problem-solving partner for HR teams, emphasizing efficiency and tangible benefits. The brand aligns with values of productivity and innovation, pushing against the traditional image of HR as a slow, manual process. The brand positioning is functional, focusing on performance and simplicity. # Product Rippling is a software solution designed to streamline HR processes and save time for HR teams. The ad explicitly states that Rippling can save HR teams 30+ hours a week. The product is for HR professionals and teams looking to improve their efficiency. A key selling point is the offer of a free pair of Apple AirPods 4 when you demo Rippling, incentivizing potential customers to try the software. # Visual style The ad has a clean, modern visual style with a gradient background and isometric graphic. The color palette is primarily purple and pink, with a pop of yellow for the call-to-action button. The overall aesthetic is simple and uncluttered, with a focus on clear messaging. # Hooks Headline: Learn how Rippling can save your HR team 30+ hours a week # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of HR teams spending too much time on manual tasks, which reduces their overall efficiency and productivity. # Value propositions - Save your HR team 30+ hours a week - Get a Apple AirPods 4 when you demo Rippling. # Benefits - Time savings for HR teams # Features - Save your HR team 30+ hours a week # Call to action Get a Demo # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of Rippling and encouraging viewers to try the software. # Storyline - The ad starts by highlighting the problem of HR teams spending too much time on manual tasks. The message is that Rippling can save your HR team 30+ hours a week. This is told from the brand's perspective, aiming to grab the viewer's attention by addressing a common pain point. - The ad then offers an incentive to try Rippling by offering a free pair of Apple AirPods 4 when you demo Rippling. This is told from the brand's perspective, aiming to encourage the viewer to take action and try the software. - The ad concludes with a call to action to Get a Demo. This is told from the brand's perspective, aiming to convert the viewer into a customer.

# Ad summary This ad humorously promotes Rippling IT's Device Buyback program. The ad features a man about to smash an old iMac before he is stopped by another man who says that Rippling will buy it from him. The ad cuts to two women who invite the men to smash an old printer with them. The ad ends with the phrase 'Turn your old computers into cash with Device Buyback from Rippling IT' along with a shot of the logo. # Brand positioning Rippling is presented as a modern, tech-forward company offering IT device management solutions. The brand uses humor and a playful tone, positioning itself as an alternative to the frustration of dealing with outdated or unwanted office technology. The ad's lighthearted approach and collaborative printer-smashing scene aligns the brand with a fun, accessible image, differentiating itself from more corporate competitors. # Product The ad promotes Rippling IT’s Device Buyback program, a service that allows businesses to turn their old computers and devices into cash. The program is presented as a solution for managing outdated or unwanted IT equipment, providing a way to recoup value from these assets rather than discarding them. The ad doesn’t explicitly list features or benefits of the buyback program, but implies ease and convenience. The ad presents the program as a simple and lucrative solution for businesses looking to upgrade their technology or clear out old devices. # Visual style The ad has a scrappy, UGC-like feel with natural lighting. The editing style is fast-paced with quick cuts, averaging about 3 cuts per minute. The production quality appears to be a hybrid of UGC and polished commercial, which contributes to the ad's humor and accessibility. The visual motif includes outdoor park settings and close-up shots of the speakers. The pacing is consistent throughout the ad. # Hooks Spoken: Forgive me Mr. Jobs. Text overlay: Forgive me Mr. Jobs. Visual: 00:00–00:01: Medium shot of an old, blue and white iMac computer sitting on grass in a park-like setting. The ground is covered in dry grass. The iMac screen is dark. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of dealing with old computers, as explicitly shown and implied through visuals of people destroying devices. The central problem is a company needing to dispose of or upgrade obsolete IT assets. # Value propositions - Turn your old computers into cash with Device Buyback from Rippling IT. # Benefits - Turn your old computers into cash. # Features - Device Buyback # Call to action Learn more at rippling.com/IT # Point of view - Brand 100% – The official voice of the brand is communicated through the actors delivering scripted lines and promoting the product's features. # Storyline - 00:00–00:03 A man is shown with a baseball bat about to destroy an old iMac. - 00:03–00:12 A second man appears and tells him to stop, saying that 'we' will buy it, revealing that 'we' is Rippling. - 00:12–00:21 The first man asks what they're willing to pay for it and the second man says they will give it a 'good home'. - 00:21–00:25 The first man agrees, and adds that he'd also like money if they have it. - 00:25–00:29 The second man agrees. The first man pulls a large black bag full of money from behind his back and seems happy that his iMac has been sold. - 00:29–00:34 Two women with a baseball bat stand next to an old printer and invite the two men to join them in smashing the printer. - 00:34–00:54 The two men agree to join in smashing the printer. The four people are then shown taking turns beating a printer with the baseball bat until it is smashed completely. - 00:51–00:54 On-screen text appears promoting Device Buyback from Rippling IT. - 00:54–00:59 The screen displays the Rippling IT logo along with their Device Management Services.

# Ad summary This ad promotes Rippling, an HR automation software, by highlighting its ability to save HR teams time through automated alerts. It also offers a free pair of Apple AirPods 4 for those who demo the software. # Brand positioning Rippling is presented as a modern, efficient solution for HR management, positioning itself as a time-saving tool for HR teams. The brand emphasizes automation and streamlined processes, suggesting it aims to simplify complex HR tasks. By offering a high-value incentive like Apple AirPods for demoing the software, Rippling conveys a sense of generosity and confidence in its product's ability to impress potential customers. The brand aligns with a tech-forward, results-oriented approach, appealing to businesses seeking to optimize their HR operations. # Product Rippling is an HR automation software designed to streamline HR processes and save time for HR teams. The ad highlights the software's ability to automate alerts based on specific conditions, such as employees not being on leave, working in Toronto, or a drop in badge scans by 60%. The software is for HR professionals and teams looking to automate attendance tracking and other HR-related tasks. A key selling point is its ability to save HR teams 30+ hours a week through automation. The ad addresses the pain point of manual attendance tracking and offers a solution that automates the process, freeing up HR staff for other responsibilities. # Visual style The ad has a clean, minimalist design with a focus on clarity and simplicity. The use of a solid background color and white text creates a modern and professional look. The layout is well-organized, with a clear hierarchy of information. The overall style is consistent with a tech-focused brand. # Hooks Headline: Automation that saves HR teams 30+ hours a week # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of manual attendance tracking and the time-consuming nature of HR tasks. # Value propositions - Save time with automation - Automate alerts to streamline HR processes # Benefits - Saves HR teams 30+ hours a week # Features - Automation - Automated alerts based on conditions # Call to action Get a Demo # Social proof - None used. # Point of view - Brand: The brand is communicating the value of its product and offering an incentive to try it. # Storyline - The ad starts by stating that Rippling's automation saves HR teams 30+ hours a week, immediately highlighting the primary benefit of the software. This is told from the brand's perspective to grab the viewer's attention with a clear value proposition. - The ad then presents a series of "If..." and "And..." conditions, followed by a "Then..." action, demonstrating how the software automates alerts based on specific criteria. This is shown from the software's perspective, illustrating its functionality and ease of use. - The ad concludes by offering a free pair of Apple AirPods 4 for those who demo Rippling, incentivizing potential customers to try the software. This is told from the brand's perspective, providing a compelling reason to take action.

# Ad summary This ad demonstrates ineffective and unsafe methods for disposing of old computers before introducing Device Buyback from Rippling IT as the recommended solution. # Brand positioning Rippling IT is presented as an authority in device management. The brand positions itself against irresponsible or dangerous methods of electronic disposal. The ad highlights Rippling IT's Device Buyback service, suggesting it offers a better, safer, and more reliable alternative for managing old company computers. Rippling IT is presented as a functional, no-nonsense brand, focused on solving a specific problem related to IT asset management. # Product Rippling IT’s Device Buyback program allows businesses to sell back their old, used computers to the brand for resale. The product is positioned as a responsible alternative to improper disposal methods. The Device Buyback program is marketed towards companies looking to manage their IT assets responsibly and sustainably. The program addresses the challenges and risks associated with improper e-waste disposal, highlighting the need for a secure and efficient solution. # Visual style The ad features a hybrid of polished and scrappy aesthetics. The scenes of the man mismanaging the computer are filmed in natural light, while the ending logos are polished and branded. The editing is quick and snappy. The pacing is consistent throughout the ad. # Hooks Spoken: 00:16–00:22 All great examples of how not to get rid of a computer. Text overlay: 00:16–00:22 All great examples of how not to get rid of a computer. Visual: 00:16–00:22 A close-up shows the iMac sitting in the crosswalk with a handwritten "HIT ME" sign taped to the screen. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the challenge and risk associated with improperly disposing of old computers. This includes environmental damage, security risks from data left on devices, and potential legal liabilities. # Value propositions - Avoid the pitfalls of improper disposal and ensure responsible recycling. - Efficient and safe solution for managing and disposing of old IT assets. # Benefits - Responsible disposal of old computers - Secure data destruction - Efficient IT asset management # Features - Device Buyback program - IT asset management # Call to action Learn more at rippling.com/IT # Social proof - None used. # Point of view - Brand 100% – The ad is presented as the official voice of the Rippling IT brand. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man carrying an old, bulky iMac computer through an office hallway. - 00:03–00:04 00:03–00:04 He attempts to dispose of the computer by placing it on top of an overflowing office trash can. - 00:05–00:07 00:05–00:07 He loads it onto a rolling metal cart. - 00:07–00:11 00:07–00:11 Next he clumsily places the computer into a public toilet. - 00:11–00:16 00:11–00:16 He carries the computer onto a busy city crosswalk and sets it down in front of oncoming traffic with a sign that reads "HIT ME." - 00:16–00:22 00:16–00:22 On screen text appears: "All great examples of how not to get rid of a computer. Do it right with Device Buyback from Rippling IT." - 00:22–00:25 00:22–00:25 The Rippling IT “Certified Destroyed” seal appears on screen. - 00:25–00:29 00:25–00:29 The screen displays the Rippling IT Device Management logo and the URL rippling.com/IT.

# Ad summary This ad highlights the pain points of IT managers who are overwhelmed by manual work and introduces Rippling as a solution to automate device and app management. # Brand positioning Rippling is presented as an all-in-one IT platform designed to simplify and automate device and app management for businesses. The brand positions itself as a solution to the common pain points of IT managers who are overwhelmed by manual tasks such as setting up laptops, managing app access, and chasing down employees. Rippling aims to occupy the space of a comprehensive, efficient, and user-friendly platform that eliminates the need for juggling multiple point solutions, offering a centralized place to manage devices, apps, SSO, and security compliance. The brand promotes a functional and practical approach, focusing on performance and simplicity to alleviate the burdens of IT management. # Product Rippling is an all-in-one IT platform designed to automate device and app management. It streamlines processes such as onboarding (instantly setting up laptops and granting app access in one workflow) and offboarding (auto-revoking access, locking or wiping devices, and recovering equipment). The platform also provides role-based access and security controls, eliminating the need for spreadsheets and manual chasing of employees. Rippling consolidates multiple point solutions into a single platform, allowing users to manage devices, apps, SSO, and security compliance in one place. The product addresses the pain points of IT managers who are overwhelmed by manual work, offering a game-changing solution that saves time and reduces complexity. # Visual style The ad uses a clean and minimalist visual style, resembling a document or note. The layout is structured with clear headings and bullet points, making it easy to scan and read. The overall aesthetic is professional and straightforward, focusing on conveying information efficiently. # Hooks Headline: I'm an IT Manager overwhelmed by constantly setting up laptops, managing app access, and chasing people down when they leave. How can I stop wasting so much time on this? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the overwhelming amount of manual work IT managers face, including setting up laptops, managing app access, and chasing down people when they leave. "How can I stop wasting so much time on this?" # Value propositions - Automate Device & App Management - All-in-One IT Platform: Instead of juggling dozens of point solutions, Rippling gives you one place to manage # Benefits - Automates everything from onboarding, offboarding, and role-based access & security controls - Gives you one place to manage devices, apps & SSO, and security & compliance # Features - Onboarding (instantly set up laptops and grant app access in one workflow) - Offboarding (auto-revoke access, lock or wipe devices, recover equipment) - Role-based access & security controls... all without spreadsheets or chasing people down. - Devices - Apps & SSO - Security & compliance # Call to action None used. # Point of view - Customer: The initial question from the IT Manager highlights the problem and expresses the pain point of wasting time on manual tasks. - Brand: The recommendation of Rippling and the explanation of its features and benefits showcase the brand's solution to the problem. # Storyline - The ad begins with a direct quote from an IT Manager expressing their frustration with constantly setting up laptops, managing app access, and chasing down people when they leave, highlighting the problem from the customer's perspective. - The ad transitions to the brand's perspective, acknowledging that if you're an overwhelmed IT manager buried in manual work and spending hours managing devices and apps, Rippling is highly recommended, positioning the product as a solution to the stated problem. - The ad then shifts to explaining why Rippling is a game-changer, focusing on its ability to automate device and app management, including onboarding, offboarding, and role-based access and security controls, showcasing the product's key features from the brand's perspective. - The ad concludes by emphasizing Rippling as an all-in-one IT platform that eliminates the need for juggling dozens of point solutions, providing a single place to manage devices, apps & SSO, and security & compliance, reinforcing the brand's value proposition from the brand's perspective.

# Ad summary This ad promotes Rippling's resources for building a successful learning and development program. It features a webinar with insights from industry leaders and encourages viewers to access the information. # Brand positioning Rippling is presented as a resource for businesses looking to improve their employee training programs. The brand positions itself as a provider of practical tips and insights for launching effective learning and development initiatives. Rippling aims to occupy the space of a helpful and informative partner for companies seeking to enhance their employee training. # Product The ad promotes a resource for building a successful learning and development program. It offers practical tips for launching effective employee training programs. The resource is presented as a way to help businesses improve their employee training initiatives. The ad addresses the need for effective employee training programs and offers a solution through Rippling's resources. # Visual style The ad has a polished and professional visual style. It features a clean layout with a dark purple background and white text. The images of the speakers are well-lit and high-quality. The overall design is modern and corporate. # Hooks Headline: How to Build a Successful Learning & Development Program # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that building a successful learning and development program can be challenging, and that many companies struggle to launch effective employee training programs. The ad offers a solution by providing practical tips and insights. # Value propositions - Practical tips for launching effective employee training programs # Benefits - Discover practical tips for launching effective employee training programs # Call to action Access Now # Social proof - The ad features Sarah Cannistra (Learning & Development Leader) and Eduardo Siu (Talent Advisor), implying that these experts endorse the content. # Point of view - Brand: The ad presents information about Rippling's resources and encourages viewers to access them. # Storyline - The ad starts by introducing the topic of building a successful learning and development program, aiming to grab the viewer's attention and highlight the importance of effective employee training. This is told from the brand's perspective, setting the stage for the information being offered. - The ad then provides a brief overview of what the resource offers, promising practical tips for launching effective employee training programs. This is told from the brand's perspective, highlighting the value and benefits of accessing the resource. - The ad includes a call to action, encouraging viewers to "Access Now" to learn more. This is told from the brand's perspective, prompting the viewer to take the next step and engage with the resource. - The ad features the names and titles of the speakers, Sarah Cannistra and Eduardo Siu, establishing credibility and expertise. This is told from an external source perspective, showcasing the knowledge and experience of the individuals involved.

# Ad summary The ad promotes Rippling as a solution to repetitive admin tasks in the HR hiring process. It highlights the availability of hiring automation tools and provides an opportunity to download the tool. # Brand positioning Rippling is presented as a tech-forward solution for HR departments, specifically targeting the inefficiencies of the hiring process. It positions itself as a time-saving and expertise-reducing tool by offering automated workflows that can be set up quickly and easily, even without technical skills. This brand sits in the software or tech space, catering to HR teams to streamline their processes and alleviate the burden of repetitive tasks. The brand positioning is functional and emphasizes simplicity and performance. # Product The product being advertised is Rippling's hiring automation tools, which consist of workflows designed to streamline and expedite the hiring process for HR teams. The ad highlights that the product allows users to set up 3 workflows in under 10 minutes, without requiring technical expertise, targeting HR professionals who seek to eliminate repetitive administrative work and save time. The ad specifically mentions the function of notifying the team when a new job is posted as one of the automations. The ad addresses purchase barriers such as time investment and complexity by emphasizing the quick setup and user-friendly nature of the automation tools, ultimately making it worth trying or buying for efficient hiring management. # Visual style The ad has a polished, professional look with a clear focus on conveying information quickly. The color scheme is based on a purple gradient, with white text and a yellow call-to-action button to make it stand out. The document at the bottom gives a glimpse of the product's interface, while the overall design prioritizes readability and scannability. # Hooks Headline: 3 Hiring automations every HR team needs # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of repetitive admin work during the hiring process, with copy that says "Get rid of repetitive admin work during the hiring process." # Value propositions - Get rid of repetitive admin work during the hiring process. Set up 3 workflows in under 10 minutes—no technical expertise required. # Benefits - Get rid of repetitive admin work during the hiring process. # Features - Set up 3 workflows in under 10 minutes - 3 Automations to fast-track hiring # Call to action Download # Social proof - None used. # Point of view - Brand: This perspective is present throughout the ad as it promotes and explains the features and benefits of the Rippling automation tools. The ad uses direct language and visuals to advocate for Rippling as the best solution for HR hiring automation. # Storyline - The ad begins by calling out Rippling and the promise of "3 Hiring automations every HR team needs," immediately grabbing the viewer's attention with a specific number of benefits and identifying the core audience of the ad. This is told from the brand's perspective and is intended to capture the attention of the HR professionals looking for hiring process solutions. - The storyline then explains how the product helps to "Get rid of repetitive admin work during the hiring process" and highlights that you can "Set up 3 workflows in under 10 minutes—no technical expertise required." This is told from the brand's perspective, emphasizing how the product addresses a common pain point and providing proof of how simple it is to get started. - Finally, the ad presents a preview of Rippling's interface, showcasing that there are "3 Automations to fast-track hiring in under 10 minutes" and highlighting a process to "Notify the team when a new job is posted". The audience sees the product in action, demonstrating the efficiency and user-friendliness of the Rippling solution. This is again told from the brand's perspective, visually reinforcing the benefit of streamlined hiring automation.

# Ad summary This ad for Rippling promotes the accessibility of its HR management software, highlighting its coverage for various needs and locations. It entices potential customers to demo the software by offering a free pair of Apple AirPods. # Brand positioning Rippling is presented as a comprehensive solution for modern HR management, positioning itself as an accessible and all-encompassing tool that simplifies the complexities of HR across different needs (HRIS, Payroll, EOR) and locations. The brand emphasizes ease of access and wide-ranging applicability, suggesting it aims to occupy the space of a versatile and indispensable HR partner. By offering a well-known incentive (Apple AirPods) for a demo, Rippling also presents itself as confident in its value proposition, willing to invest to showcase its software's capabilities. # Product Rippling is an HR management software designed to streamline and simplify HR tasks, as implied by the mentions of HRIS (Human Resources Information System), Payroll, and EOR (Employer of Record). The software aims to provide comprehensive solutions for businesses needing to manage their human resources effectively. The ad is targeted towards businesses that require HR management, as well as those that would find value in an accessible platform that covers various HR needs. The ad incentivizes potential customers to try Rippling by offering a pair of Apple AirPods upon completing a demo, addressing the barrier of time investment required to learn new software. # Visual style The ad features a clean and minimalist visual style, with a focus on simplicity and clarity. The production quality is high, with a studio-shot image of the Apple AirPods against a solid background. The image treatment includes subtle lighting effects and background removal. The typography is clean and legible, complementing the modern aesthetic. The overall style aligns with platform-native behaviors, optimized for scannability in feed. # Hooks Headline: HR for here, there & everywhere. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Demo Rippling and get Apple AirPods # Benefits - HR for here, there & everywhere. # Features - HRIS - Payroll - EOR # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is communicated from the brand's perspective, highlighting its solutions for businesses and incentivizing users to try Rippling software. # Storyline - The ad starts by establishing Rippling as a solution for HR needs everywhere, with the intention to position the brand as a comprehensive and accessible tool. The brand is telling the audience that its software is versatile and can handle HR tasks across various locations and needs. - The ad specifies the kinds of HR solutions that Rippling offers (HRIS, Payroll, and EOR) to give a more concrete idea of its functionality and target businesses with those specific needs. The brand is providing details about the kinds of solutions that they can offer to businesses. - The ad then entices the audience to demo Rippling by offering Apple AirPods, to incentivize users to try the product. The brand is incentivizing potential customers to learn more about their software by giving them Apple AirPods if they demo Rippling.

# Ad summary Rippling IT is offering a Nintendo Switch after your first Rippling IT demo. # Brand positioning Rippling IT is presented as a modern, employee-centric tech company that understands the pain points of IT management and values its clients. The brand positions itself as a provider of solutions that ease the burden of IT responsibilities, suggesting that they are a company that prioritizes client satisfaction and is willing to provide incentives to engage with their services. # Product Rippling IT is a comprehensive IT management solution designed to simplify and streamline the management of devices, apps, and access for businesses. It is promoted as a tool that helps alleviate the daily IT struggles, as suggested by the phrase "putting out IT fires all day." The product's USP is its ability to seamlessly manage all aspects of IT infrastructure "all in one place." # Visual style The ad has a clean, minimalist design with a solid color background and simple, vector-style graphics. The aesthetic is modern and tech-focused, with the Nintendo Switch adding a playful element. # Hooks Headline: Hey IT Leaders! 👋 # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the constant struggle of managing IT infrastructure, described as "putting out IT fires all day," highlighting the daily challenges IT leaders face. # Value propositions - Get a Nintendo Switch ✨ after your first Rippling IT demo # Benefits - Putting out IT fires all day should come with some perks # Features - Seamlessly manages devices, apps, and access, all in one place # Call to action None used. # Social proof - - The team @ Rippling # Point of view - Brand: The entire image is written from the brand's point of view as they offer a reward for trying their product, detail its capabilities, and sign off with their team's name. # Storyline - The ad opens by addressing "IT Leaders!" in a friendly manner, immediately signaling the target audience and inviting them into the conversation. This is told from the brand's perspective. - Rippling IT announces an offer of a Nintendo Switch after the first demo, which aims to incentivize IT leaders to try their product. This offer is presented as a perk for those who are constantly dealing with IT issues, suggesting a reward for considering their solution. This is told from the brand's perspective. - The ad highlights Rippling IT's core capability: seamlessly managing devices, apps, and access in one place, reinforcing the product's value proposition. The use of a checkmark emoji indicates that Rippling IT simplifies IT management. This is told from the brand's perspective. - The ad concludes by identifying the source of the ad as "The team @ Rippling," grounding the message and adding a personal touch. This is told from the brand's perspective.

# Ad summary This ad for Rippling IT targets IT professionals with the offer of a free Ninja CREAMi or SodaStream when they demo the software. # Brand positioning Rippling is presented as a modern, employee-centric workforce software provider. The brand aims to occupy the space of a company that understands and appreciates the IT department, offering them a 'treat' for their hard work. The brand's positioning is both functional, providing workforce solutions, and emotional, by acknowledging and rewarding the IT department's efforts. The brand seems to be pushing against the norm of overlooking the IT department, instead focusing on making them feel valued and appreciated. # Product The ad promotes Rippling IT, a workforce software solution. The ad offers a free gift of either a Ninja CREAMi or a SodaStream to those who demo Rippling IT. The ad is designed to encourage IT professionals to try the software by offering an appealing incentive. # Visual style The ad has a clean and simple visual style with a light purple background. The text is large and bold, making it easy to read. The image of the ice cream adds a playful touch. The overall production quality is polished, with a focus on clear messaging and a visually appealing design. # Hooks Headline: IT, it's your turn for a treat # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that IT professionals are often overlooked or underappreciated, and it seeks to address this by offering them a 'treat'. # Value propositions - Demo Rippling IT for your FREE gift of a Ninja CREAMi or SodaStream: This connects the action of demoing the software with the benefit of receiving a free gift. # Benefits - FREE gift of a Ninja CREAMi or SodaStream # Call to action None used. # Point of view - Brand: The entire ad is from the brand's point of view, promoting its software and offering a free gift to potential customers. # Storyline - The ad starts by addressing IT professionals directly, stating, "IT, it's your turn for a treat," which aims to grab their attention and make them feel valued. This is from the brand's perspective, showing they understand and appreciate the IT department. - The ad then presents the offer: "Demo Rippling IT for your FREE gift of a Ninja CREAMi or SodaStream." This is the brand explaining the incentive for trying their software. - The ad concludes with legal disclaimers and the brand's identity as a workforce software provider. This is from the brand, providing necessary information and reinforcing their position in the market.

# Ad summary This ad for Rippling targets HR managers who are overwhelmed with busywork. It offers a solution by unifying onboarding, payroll, and benefits into one platform. The ad promotes a live demo and offers a free Kindle with the demo. # Brand positioning Rippling is presented as a solution for HR departments, specifically targeting those with teams of 11-250 people. The brand positions itself as a unifier of HR tasks such as onboarding, payroll, and benefits, aiming to simplify these processes. The brand's tone is functional and solution-oriented, focusing on efficiency and unification rather than emotional appeals or lifestyle alignment. It directly addresses the pain points of HR managers drowning in busywork, suggesting a practical and streamlined approach to HR management. # Product Rippling is presented as a workforce software solution designed to unify onboarding, payroll, benefits, and other HR-related tasks. It is intended for HR managers who are struggling with busywork, particularly those managing teams of 11-250 people. The software aims to streamline and simplify HR processes, addressing the pain point of being overwhelmed with administrative tasks. The ad highlights the opportunity to see how Rippling works in a live demo, suggesting a hands-on experience to understand its capabilities. As an added incentive, the ad offers a free Kindle with the demo, making it more appealing for potential users to explore the software. # Visual style The ad features a bright and bold visual style with a yellow background and white accents. The design is clean and geometric, using simple shapes and flat colors. A cartoon-style megaphone is placed in the upper left corner, visually amplifying the message. The overall aesthetic is modern and attention-grabbing, designed to stand out in a busy feed. The layout is straightforward, prioritizing scannability and clear communication of the key message. # Hooks Headline: CALLING ALL HR MANAGERS! # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is being "Drowning in busywork for your 11-250 person team?" # Value propositions - Rippling unifies onboarding, payroll, benefits, and more. See how this works in a live demo. (Value: Simplification and efficiency through a unified platform, demonstrated in a live demo) # Benefits - Unifies onboarding, payroll, benefits, and more. # Features - Unifies onboarding - Unifies payroll - Unifies benefits # Call to action SEE RIPPLING # Point of view - Brand: The entire ad is from the brand's perspective, aiming to communicate its value proposition and encourage HR managers to take action. # Storyline - The ad starts with a loud call to action, "CALLING ALL HR MANAGERS!", immediately grabbing the attention of the target audience. This is from the brand's perspective, aiming to directly address and engage HR professionals. - The ad identifies a common pain point: "Drowning in busywork for your 11-250 person team?" This is from the brand's perspective, showing empathy and understanding of the challenges faced by HR managers. - The ad presents Rippling as the solution: "Rippling unifies onboarding, payroll, benefits, and more. See how this works in a live demo." This is from the brand's perspective, highlighting the software's capabilities and inviting viewers to learn more through a demo. - The ad includes a call to action: "SEE RIPPLING" and offers an incentive: "FREE KINDLE WITH DEMO". This is from the brand's perspective, encouraging viewers to take the next step and explore the software with an added bonus.