How Revolut Business Advertises on Meta

# Ad summary This Revolut Business ad showcases the platform's ability to pay suppliers globally in multiple currencies without hidden fees, featuring dynamic visuals and text overlays. # Brand positioning Revolut Business is presented as a modern, international banking solution that simplifies global transactions for businesses. The brand emphasizes transparency by highlighting the absence of hidden fees and positions itself as innovative and forward-thinking, demonstrated through sleek visuals and a focus on multi-currency support. Revolut Business aims to occupy the space of accessible, hassle-free international finance, catering to businesses that value efficiency and clarity in their financial operations. # Product Revolut Business is presented as a platform designed to simplify international payments for businesses. It allows users to pay suppliers worldwide in over 30 currencies without hidden fees. The platform supports various payment methods, including card payments and bank transfers. Revolut Business aims to address the pain points of traditional international banking, such as high fees and complex processes, by offering a transparent and straightforward solution. It is positioned as a tool for businesses looking to streamline their global financial operations. # Visual style The ad has a sleek and modern aesthetic with a polished commercial feel. The editing style features smooth transitions between scenes. The production quality is high-end, utilizing 3D graphics and clean interface designs. The pacing is consistent, maintaining a steady rhythm throughout the ad. Visual motifs include the use of dark blue backgrounds, white text, and circular design elements. # Hooks Text overlay: 00:00–00:04 Payez vos fournisseurs partout dans le monde, sans frais cachés. / 00:00–00:04 Envoyez dans plus de 30 devises Visual: 00:00–00:04: A 3D animated graphic featuring metallic rings orbiting a central Revolut logo. The rings display various currency symbols. The background is dark blue with subtle light gradients. The text overlay reads "Revolut Business | Banking & Beyond" at the top, followed by "Payez vos fournisseurs partout dans le monde, sans frais cachés." and additional legal text. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is hidden fees and complexities in international payments. # Value propositions - Payez vos fournisseurs partout dans le monde, sans frais cachés: Simplifies global payments with transparency. # Benefits - Enables paying suppliers worldwide - Eliminates hidden fees # Features - Supports payments in over 30 currencies - Offers various payment methods: Card payments - Bank transfers # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of Revolut Business, showcasing its features and benefits in a promotional manner. # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a dynamic 3D animation of orbiting rings featuring various currency symbols around the Revolut logo. - 00:04–00:07 00:04–00:07: A visual transition leads to an interface showcasing different payment options, illustrating the platform's versatility. - 00:07–00:10 00:07–00:10: The screen displays a list of available currencies, emphasizing the global reach of the platform. - 00:10–00:13 00:10–00:13: The ad transitions to show a credit card payment interface, highlighting ease of use. - 00:13–00:16 00:13–00:16: A bank transfer screen is displayed, continuing to emphasize the variety of payment methods supported. - 00:16–00:19 00:16–00:19: The ad returns to the 3D animation, reinforcing the Revolut Business brand identity.

# Ad summary An image ad for Revolut Business, promoting their business account services. The ad features a minimalist design with a black Revolut Business card against a marble background, emphasizing the brand's modern and sophisticated approach. # Brand positioning Revolut Business is presented as a modern and sophisticated financial solution for businesses. The brand aims to occupy a space in the consumer's mind as an innovative alternative to traditional banking, offering a sleek and streamlined experience. The minimalist design and emphasis on a single product (the business card) imply simplicity and efficiency. The brand aligns with values of modernity, innovation, and a tech-forward lifestyle. Revolut Business pushes against the norms of traditional, often bureaucratic banking by offering a digital-first, user-friendly platform. The brand positioning is functional, focusing on the simplicity and efficiency of its services, but also emotional, conveying a sense of modern sophistication. # Product The featured product is the Revolut Business card, a sleek, black business card designed for managing business finances. The card is likely used for making payments and managing business expenses. The card has the "Revolut Business" logo printed on the front, along with a chip and the Mastercard logo, indicating its functionality for electronic transactions. The USPs are implied to be its modern design and association with the Revolut platform, which suggests ease of use and advanced digital financial management. The ad addresses purchase barriers by presenting a sophisticated and efficient solution, aiming to appeal to businesses seeking modern financial tools. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motifs include minimalism and clean lines, emphasizing the product's sleek design. The image treatment includes subtle color grading to enhance the marble and card's textures, with soft lighting to create a sophisticated feel. The typography is integrated cleanly, using a modern font that complements the overall design. The visual style is high-design, aiming to capture attention through simplicity and elegance. # Hooks Headline: Apri subito un conto Business # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Business card # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, Revolut Business, presenting its logo, value proposition (open a business account), and product (business card) to attract customers. # Storyline - The ad opens with the Revolut Business logo to introduce the brand and establish immediate recognition. The intention is to associate the brand with modern and innovative financial solutions. This is the brand's perspective. - Next, the ad presents the line "Apri subito un conto Business", which is an offer to open a business account. The intention is to encourage viewers to consider Revolut Business for their financial needs. This is the brand's perspective, promoting its service. - Finally, the ad displays the Revolut Business card against a marble background to showcase the product in a visually appealing manner. The intention is to emphasize the sleek design and modern functionality of the card. This is the brand's perspective, highlighting product features.

# Ad summary This image ad for Revolut Business features a sleek, minimalist design with a black Revolut Business card prominently displayed. The ad encourages viewers to open a business account and highlights the professional image associated with the brand. # Brand positioning Revolut Business is presented as a modern and sophisticated financial solution for businesses. The brand aims to occupy a space of innovation and efficiency in the financial sector, offering a seamless digital banking experience. The sleek design of the card and minimalist aesthetic convey a sense of professionalism and trustworthiness. Revolut Business positions itself against traditional banking norms by offering a more streamlined and tech-forward approach to business finances, focusing on simplicity and convenience. # Product The featured product is a black Revolut Business card, a debit or credit card designed for business expenses and financial management. The card is sleek and minimalist, featuring the Revolut Business logo and a chip for secure transactions. The card also features the Mastercard logo, indicating its global acceptance. It appears to be aimed at business owners and entrepreneurs who want a modern and efficient way to manage their finances. The absence of unnecessary details conveys a sense of simplicity and sophistication, highlighting the card as a tool for professional use. The card is prominently displayed to emphasize its importance and ease of use in business transactions. # Visual style The ad features a minimalist and professional aesthetic, with a focus on clean lines, neutral colors, and sleek design elements. The production quality is high, with studio-shot lighting and a focus on detail. The ad integrates typography in a simple and legible manner, enhancing the overall visual appeal. The style is designed to convey trust and sophistication, aligning with the brand's positioning as a modern financial solution. # Hooks Headline: Apri subito un conto Business # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A sleek and minimalist business card that offers a seamless digital banking experience. - A tech-forward approach to business finances, focusing on simplicity and convenience. # Benefits - A modern and efficient way to manage business finances # Features - Revolut Business card # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad focuses on promoting Revolut Business and its services, positioning the brand as a modern and efficient solution for business finances. - Customer: The ad is designed to attract business owners and entrepreneurs, encouraging them to open a business account and highlighting the benefits of using the Revolut Business card. # Storyline - The ad starts with the Revolut Business logo to introduce the brand to the viewer. The brand is establishing itself as a provider of business financial solutions. - Next, the ad encourages viewers to open a business account ("Apri subito un conto Business"), prompting immediate action. The brand is communicating an offer of a simple way to handle business finances. - The ad concludes with a visual representation of the Revolut Business card itself, underscoring the product's central role in facilitating business transactions. The brand is highlighting the card as a tool for professional use.

# Ad summary This is an image ad for Revolut Business. The ad highlights that Revolut Business is an intelligent solution for businesses, as a card is laid on a decorative surface. # Brand positioning Revolut Business is presented as a modern and intelligent financial solution for businesses. The brand aims to occupy a space in the consumer's mind as a forward-thinking, sophisticated, and efficient choice for managing business finances. The values associated with Revolut Business are intelligence, modernity, and convenience, aligning with a lifestyle of streamlined efficiency for business owners. # Product The product featured is the Revolut Business card, a black card with the brand's logo and the Visa logo printed on it. The card is designed for businesses and offers a means to manage finances. Its sleek design and presentation suggest sophistication and modernity, indicating it is a financial tool for forward-thinking businesses. The Revolut Business card appears to be a premium financial solution for business owners. # Visual style The ad features a clean and modern visual style, using a combination of product showcase and lifestyle imagery. The production quality is high, with attention to detail in the lighting and composition. The image treatment involves subtle color grading to enhance the colors of the product and background. The overall style conveys sophistication and trustworthiness. # Hooks Headline: Una mossa intelligente per la tua azienda # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - An intelligent move for your business # Benefits - An intelligent move for your business # Call to action Unisciti a Revolut Business # Social proof - None used. # Point of view - Brand: The brand presents its business card alongside a message of being a smart and intelligent decision for business owners, and a direct call to action. # Storyline - The ad begins with the brand name 'Revolut Business', setting the stage and immediately communicating the brand behind the product. The brand is positioning itself as the storyteller and wants to emphasize its name and recognition in the business finance sector. - Next, the ad copy says 'Una mossa intelligente per la tua azienda,' which translates to 'An intelligent move for your business.' The brand is speaking directly to business owners, offering a value proposition by implying that using Revolut Business is a smart decision. - A call to action appears on the image that says 'Unisciti a Revolut Business', or 'Join Revolut Business' further emphasizes the product and encourages viewers to engage with the brand. The ad is addressing the audience in the role of a business owner considering a smart move for their company.

# Ad summary This ad promotes Revolut Business by highlighting how it can eliminate the stress associated with bill payments. It uses an image of a person using their smartphone to scan a bill, emphasizing the ease and convenience of the app's scanning feature. The composition includes a laptop and coffee cup, suggesting a typical business setting. The primary message is about simplifying financial management for businesses. # Brand positioning Revolut Business positions itself as a modern, tech-forward solution for business financial management. It aims to occupy the space of simplifying complex financial tasks, as highlighted by the promise to eliminate bill payment stress. The brand aligns with values of efficiency, convenience, and technological innovation, pushing against traditional banking systems that can be cumbersome and time-consuming. The positioning is functional, focusing on the performance and simplicity of managing business finances through its app. # Product The Revolut Business app is a financial management tool designed to simplify business operations, specifically focusing on bill payments. The ad highlights the scanning feature, which allows users to extract data and prepare transfers directly from a bill using their smartphone camera. This feature addresses the common pain point of manual data entry and the time-consuming nature of traditional bill payment processes. The app is targeted towards business professionals looking for a streamlined, digital solution to manage their finances more efficiently, as suggested by the business-oriented setting. # Visual style The ad uses a clean, minimalist visual style with a focus on functionality and convenience. The production quality is high, suggesting a studio-shot image designed to look authentic. The image treatment includes soft, diffused lighting and natural color grading, creating a professional yet approachable aesthetic. The typography is clean and legible, integrated seamlessly into the visual. The overall style feels native to a professional in-feed environment, aiming for high scannability without being overly disruptive. # Hooks Headline: Never stress over bill payments again # Funnel stage Top of funnel (Awareness) # Pain points The ad targets the common frustration of dealing with tedious and stressful bill payments. The tagline, "Never stress over bill payments again," directly addresses this pain point. # Value propositions - Eliminating stress associated with bill payments through the scanning feature. # Benefits - Never stress over bill payments again # Features - Scanning # Call to action None used. # Social proof - None used. # Point of view - Brand: Revolut Business logo and the tagline "Never stress over bill payments again" communicate the brand's promise directly. - Customer: The hand holding the smartphone, scanning a bill, suggests a customer using the app to manage their bill payments. # Storyline - The ad opens with the Revolut Business logo, immediately establishing the brand identity. This informs the viewer that the ad will be about the company's services, told from the brand's perspective to introduce the offering. - The central message promises to eliminate stress over bill payments, highlighting the app's core benefit. The brand is positioning itself as a problem-solver, aiming to resonate with business owners who struggle with financial management. - The image of a smartphone scanning a bill demonstrates the app's functionality. A person is using the app to scan the bill. This shows the audience how the app works and what they can expect.

# Ad summary This ad promotes Revolut Business and its features for entrepreneurs in Italian. The woman in the video talks about how she manages her business needs, such as payments, sponsors, collaborators, and invoices with the app. The ad displays the different features offered by the app and is targeted towards business owners who are seeking a platform where they can create cards, send and receive payments, and manage everything with a few clicks. # Brand positioning Revolut Business is presented as a modern, tech-forward, and simple platform that helps entrepreneurs streamline their business finances. The brand is positioned as a solution to manage various aspects of business operations, such as payments, collaborators, invoices, and sponsorships. Revolut Business aims to occupy the space of a comprehensive and efficient financial tool, offering a simple and accessible app that allows users to manage business tasks with just a few clicks. The brand promotes a lifestyle of efficiency and simplicity in business management. It offers a fresh alternative to traditional financial management methods, emphasizing ease of use and convenience. The brand positioning is functional, focusing on the performance and simplicity of the app. # Product Revolut Business is a financial management app designed for entrepreneurs and business owners. The app allows users to create cards, send and receive payments, and manage various aspects of their business finances in just a few clicks. It can be used to handle payments, manage collaborators, create and send invoices, and handle sponsorships. The product helps business owners manage all of their business needs, and it makes handling business finances "the easiest part" of their job. Key features mentioned are the ability to create cards, send and receive payments, and manage everything in just a few clicks, highlighting its ease of use and time-saving benefits. The ad addresses the purchase barrier of complex financial management by presenting Revolut Business as a user-friendly solution that simplifies these processes. # Visual style The ad has a UGC style, blending authentic shots with polished product displays. It begins with a casual, selfie-style shot of a woman speaking into a microphone. The editing rhythm is moderate, with quick cuts to product shots and graphics interspersed with static shots of the speaker. The production quality has a hybrid feel, mixing UGC elements with high-quality product visuals. The pacing is consistent at around 18-20 cuts per minute. Text overlays and product visuals are synced to the spoken content to emphasize specific points. # Hooks Spoken: 00:00–00:02 Female 1: Dietro ogni episodio di mail c'è un business da gestire. Text overlay: 00:00–00:02 dietro ogni / 00:00–00:02 c'è un business da gestire Visual: 00:00–00:02 The shot is a close up of a fair-skinned woman with blonde hair wearing a striped sweater. She is holding a small Rode microphone with a furry windshield, speaking directly to the camera in an indoor setting. In the background is a light purple wall with a neon sign that says "MADE IT" in white letters. There is also a plant in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the complexity and difficulty of managing various aspects of a business, such as payments, collaborators, invoices, and sponsorships, especially behind mail. # Value propositions - Create cards, send and receive payments, and manage everything in just a few clicks. # Benefits - Manage all of your business needs easily - Business management that is the most simple part of our job # Features - App that allows you to create cards - App that allows you to send and receive payments - App that allows you to manage everything in a few clicks # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses the product for her business. # Storyline - 00:00–00:02 00:00–00:02 The woman introduces the topic by talking about business management that happens behind every episode. - 00:02–00:05 00:02–00:05 The ad shows how the business needs payments, collaborators, invoices, and sponsors. - 00:05–00:06 00:05–00:06 The woman introduces Revolut Business and shares that she uses the app to manage her business. - 00:06–00:11 00:06–00:11 The ad displays the different features offered by the app to manage the business, such as creating cards, sending and receiving payments, and managing the profits. - 00:11–00:14 00:11–00:14 The woman states that the app makes business management simple and easy.

# Ad summary This image ad promotes Revolut Business and its Tap to Pay on iPhone feature. The ad features an overhead shot with two people who are completing a business transaction using the tap to pay on iPhone feature. The copy states that this new feature allows people to do business in more places. # Brand positioning Revolut Business is presented as a modern solution for businesses to receive payments. The brand is positioning itself as a fintech company that is innovative and on the cutting edge. The main advantage that Revolut provides is that it makes running a business easier, and their overall tone is straightforward and functional, making it clear that this is a service that will make your business better. # Product Revolut Business is offering the Tap to Pay on iPhone feature, which enables businesses to take payments easily. The service enables businesses to take payments by tapping any contactless credit or debit card, or digital wallet, directly onto an iPhone. The ad is trying to show how easy the service is to use by showing two individuals tapping phones. It also addresses the pain point that businesses need a way to take payments, and Revolut Business offers a seamless way to do so. # Visual style This ad uses a clean, modern aesthetic. The lighting is soft and natural, creating a welcoming and professional atmosphere. The use of light colors creates a sense of openness and trust. The composition is simple and focuses the viewer's attention on the product. # Hooks Headline: Tap to Pay on iPhone # Funnel stage Middle of funnel (Consideration) # Pain points Businesses need a better solution for taking payments, as demonstrated by the need to "do business in more places". # Value propositions - Tap to Pay on iPhone: Do business in more places. # Benefits - Do business in more places. # Features - Tap to Pay on iPhone # Call to action Get started # Social proof - None used. # Point of view - Brand: All of the text is from the POV of Revolut Business. # Storyline - Revolut Business introduces their brand with the headline and aims to capture the viewer's attention with a visually-driven statement of their service benefit. - From the brand's perspective, the text "Tap to Pay on iPhone" is strategically placed to highlight the main feature and its accessibility. - From the brand's perspective, the copy "Do business in more places" is there to reinforce the feature's benefit, which is to make transactions more convenient. - From the brand's perspective, the "Get started" CTA prompts immediate engagement, enticing the viewer to explore the platform.

# Ad summary This image ad promotes Revolut Business and the ability to accept contactless payments on your iPhone. It demonstrates the product in use and includes a clear call to action to get started. # Brand positioning Revolut Business is positioned as a modern, tech-forward financial solution tailored for businesses. The brand aims to occupy a space of innovation and convenience within the financial services sector, specifically for businesses seeking streamlined payment solutions. It aligns with a fast-paced, digital lifestyle by emphasizing ease of use and accessibility through mobile technology, pushing against traditional banking norms with its contactless payment feature. This positioning blends functional convenience (contactless payments) with an emotional appeal of modern efficiency. # Product The advertised product is Revolut Business, specifically the 'Tap to Pay on iPhone' feature, enabling businesses to accept contactless payments directly on their iPhones. It works by allowing customers to make payments by tapping their cards or mobile devices against the merchant's iPhone. The service is designed for business owners who need a flexible, mobile payment solution. Key features include the ability to accept contactless payments on your iPhone, eliminating the need for additional hardware. A visual barrier addressed is the complexity of traditional payment systems by offering a simplified, mobile-centric alternative. # Visual style The ad features a polished, studio-shot visual style with soft, diffused lighting that creates a clean and professional look. The color palette is neutral, with earth tones and pops of color from the macarons, which gives a modern and inviting feel. The composition is well-balanced with clear typography, enhancing scannability in feed. # Hooks Headline: Tap to Pay on iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of needing external hardware to accept contactless payments. This frustration is signaled by the headline, “Tap to Pay on iPhone” which implies the customer does not need to use a 3rd party payment processing device. # Value propositions - Accept contactless payments on your iPhone (Benefit of accepting contactless payments through a single app). # Benefits - Accept contactless payments on your iPhone. # Features - Accept contactless payments on your iPhone. # Call to action Get started # Social proof - None used. # Point of view - Brand: The Revolut Business logo and tagline present the product's main offering. - Customer: The image shows iPhones being used to make contactless payments, showing how the product solves a practical problem. # Storyline - The ad opens with the Revolut Business logo and tagline “Tap to Pay on iPhone,” immediately introducing the product and its core functionality. This serves to quickly convey the product's main offering and capture the viewer’s attention, told from the brand's perspective. - The ad illustrates the concept of accepting contactless payments on an iPhone by showing two iPhones in hands. One iPhone's screen reads £124.67, and above the phone is an image of a Visa card with the text “Business Lunch”. The other iPhone is displaying a blue circle with the words "ready", implying a contactless payment is being made. This part of the story shows how the product solves a practical problem, from the customer's perspective. - The ad features a "Get Started" button to encourage immediate action, providing a direct pathway for viewers to explore the product further. This beat prompts the viewer to take the next step, from the brand's perspective.

# Ad summary This ad demonstrates how Revolut Business's Tap to Pay feature works on an iPhone, emphasizing its ease of use for accepting contactless payments. # Brand positioning Revolut Business is positioned as a modern, tech-forward financial solution for businesses. The ad emphasizes ease and convenience, particularly in accepting contactless payments. By focusing on features like Tap to Pay on iPhone, Revolut Business aligns with businesses that value efficiency and seamless technology integration, especially those already within the Apple ecosystem. The brand aims to occupy a space in the consumer's mind as an innovative alternative to traditional banking, making financial transactions simpler and more accessible. # Product The featured product is Revolut Business's Tap to Pay feature, specifically on iPhone. This feature allows businesses to accept contactless payments directly on their iPhones without additional hardware. The ad highlights the ease of accepting payments with a simple tap. The target audience is businesses that need to accept payments on the go or prefer a streamlined, cashless payment system. The USPs are its convenience and integration with the iPhone, addressing the purchase barrier of needing extra equipment for contactless payments. The use occasion shown is a restaurant payment, implying applicability to various service-based businesses. The ad aims to show that accepting payments can be quick, easy, and modern, making Revolut Business a worthwhile solution for small to medium-sized businesses. # Visual style The ad has a clean, modern visual style with a focus on product demonstration. The production quality is high, with clear studio-style lighting and sharp focus on the products. The image treatment includes background removal to isolate the phone and card, and subtle color grading to enhance the visuals. The ad mimics platform-native behaviors with a simple, direct message. The visual style aids scannability by highlighting the key features and CTA. # Hooks Headline: Tap to Pay on iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need for additional hardware or complex setups to accept contactless payments. # Value propositions - Tap to Pay on iPhone: Offers businesses a modern and convenient payment acceptance method, leveraging existing technology (iPhone). # Benefits - Accept contactless payments # Features - Accept contactless payments on your iPhone # Call to action Get started # Social proof - None used. # Point of view - Brand: The top captions, promotional text, and call-to-action originate from the brand, showcasing its product and capabilities. - Customer: The hands holding the phone and card represent the customer perspective, showing how the product is used in a real-life scenario. # Storyline - The ad opens by showcasing the brand name, Revolut Business, to immediately establish brand recognition. This is from the brand's POV, setting the stage for what's being advertised. - Next, the ad focuses on the main feature: Tap to Pay on iPhone. The intention is to highlight the core functionality of the product. This is presented from the brand's perspective, promoting the key benefit of their service. - The ad follows this up by explaining that with the feature, users can accept contactless payments on their iPhone. This reinforces the convenience and accessibility of the payment method, from the brand's POV. - The ad then visually demonstrates how the product works. One hand holds the iPhone displaying the payment amount, and another hand holds a Revolut Business card up to the phone for contactless payment. The intention is to show the ease of use and the seamless process, from the customer’s POV. - The ad ends with a “Get started” call to action button. The intention here is to immediately drive sign-ups, continuing the message from the brand's POV.

# Ad summary This image ad promotes Revolut Business, highlighting its 'Tap to Pay on iPhone' feature to enable business transactions in multiple locations. # Brand positioning Revolut Business is presented as a modern, tech-forward solution for businesses seeking efficient and versatile financial management. The brand emphasizes convenience and accessibility, allowing users to "do business in more places." By focusing on mobile payment technology and ease of use, Revolut Business aims to occupy a space in the market that values innovation and simplicity. The brand promotes a lifestyle of efficiency and adaptability, contrasting traditional banking systems with a streamlined digital experience. Its functional positioning highlights performance and ease of use, appealing to businesses that prioritize seamless transactions and modern financial tools. # Product The advertised product is the 'Tap to Pay on iPhone' feature within the Revolut Business platform. This feature allows businesses to accept payments directly on their iPhones, eliminating the need for additional hardware. The product is intended for businesses that require mobile payment solutions and seek to streamline their transaction processes. The key details displayed on the iPhone screen show a transaction of £124.67 at a restaurant. The phrase 'Hold Here to Pay' addresses the potential barrier of unfamiliarity with the technology, encouraging users to try the tap-to-pay function. The Revolut Business card shown being tapped on the phone also serves as an additional visual of how to make the payment. # Visual style The ad features a clean and modern aesthetic with high production quality, resembling a studio-shot image. The visual motifs include a focus on simplicity and clarity. The image treatment uses soft lighting to highlight the product, with a neutral color palette and minimal shadows. The typography is large and bold. The ad mimics the look and feel of a native promotional post, aiming for scannability and stop power in the feed. # Hooks Headline: Tap to Pay on iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of being restricted to physical locations or traditional payment methods, limiting the ability to conduct business in various places. # Value propositions - Enabling businesses to accept payments directly on iPhones for greater flexibility. # Benefits - Do business in more places # Features - Tap to Pay on iPhone # Call to action Get started # Social proof - None used. # Point of view - Brand: The taglines "Tap to Pay on iPhone" and "Do business in more places" highlight the product's key features and benefits, clearly originating from the brand's promotional message. - Customer: The visual of the hand tapping the Revolut Business card on the iPhone offers a practical demonstration of the product's ease of use, aligning with a customer's perspective of how to operate the payment method. # Storyline - The ad starts by highlighting the "Tap to Pay on iPhone" feature. This serves as an attention-grabbing opener, emphasizing the ease of conducting transactions. The perspective is from the brand, introducing the core offering. - The subsequent message, "Do business in more places," expands on the utility of the feature. This promises increased flexibility and broadens the potential for business operations. This statement is presented from the brand's point of view, promoting the benefits of their platform. - The ad then visually reinforces the payment process with an iPhone displaying a payment screen and a Revolut Business card being tapped on the iPhone. The perspective shifts to that of a user or observer, demonstrating the tangible interaction and ease of use. - Finally, the 'Get started' button serves as a call to action, prompting the audience to explore the Revolut Business platform. This is presented from the brand, encouraging immediate engagement and conversion.

# Ad summary This ad for Revolut Business is in Portuguese, and highlights the invoicing features available in the app. It showcases a screen from the Revolut Business app that allows the user to generate invoices. # Brand positioning Revolut Business is presented as a modern banking solution for businesses. The brand aims to occupy the space of being a comprehensive financial platform for businesses of all sizes. The brand promotes values of efficiency, innovation, and global connectivity. The brand pushes against traditional banking norms by providing a digital-first approach and integrated financial tools. The brand positioning is functional, focusing on simplicity and performance. # Product The product being advertised is the invoicing feature within the Revolut Business app. It allows businesses to generate and send invoices instantly. The app is designed for businesses looking to streamline their invoicing process, offering features such as scheduling invoices, setting up automatic payment reminders, and managing payment methods. The ad addresses the pain point of time-consuming invoicing tasks by showcasing the speed and ease of using the Revolut Business app to handle invoices. # Visual style The ad has a clean and modern visual style with a focus on showcasing the Revolut Business app interface. The production quality appears highly polished with a simple product shot against a gradient background. The typography is clean and legible, which improves scannability in the feed. # Hooks Headline: Gere e envie faturas num instante # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the time-consuming and complicated nature of invoicing tasks. The headline shows that the solution to this is the ability to "generate and send invoices in an instant" # Value propositions - Generate and send invoices instantly. # Benefits - Send invoices instantly # Features - Scheduling invoices - Automatic payment reminders - Managing payment methods # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is using its logo and the Revolut Business app to showcase its invoicing capabilities. # Storyline - The ad starts with the Revolut Business logo, which serves to establish the brand and immediately let the viewer know who is providing the advertised solution. This part of the story is coming directly from the brand. - Next, the ad shows a phone with the Revolut Business app open to a screen showing invoice features and functions, including scheduling, total cost, and taxes. The brand is showing potential customers that they can manage and send invoices within their platform. - The ad features a headline, which translates to "Generate and send invoices in an instant" meant to immediately capture the viewer's attention and highlights a key benefit of using Revolut Business for invoicing. The brand is using this headline to hook the viewer and set the stage for the rest of the ad. - The ad ends with a disclaimer that lists Revolut bank's legal registration info in Portugal. This disclaimer is from an external source, and provides legal assurance about the company.

# Ad summary This ad promotes Revolut Business' tap to pay feature on iPhone. The ad shows two iPhones, one 'tapping' to pay the other. The ad copy highlights the feature and a call to action. # Brand positioning Revolut Business is presented as a modern and versatile financial solution designed for businesses of all sizes. It emphasizes accessibility and convenience, positioning itself as a tool that enables businesses to manage their finances from anywhere. By highlighting features like 'Tap to Pay' on iPhone, Revolut Business aligns with a tech-forward, efficient, and globally connected business lifestyle, making it an attractive option for entrepreneurs and companies looking to streamline their financial operations. # Product Revolut Business offers Tap to Pay on iPhone, enabling businesses to accept payments directly on their iPhones without additional hardware. This feature is for business owners who want to be able to accept payments from anywhere. The service facilitates mobile and immediate transactions, and can be used anywhere. It addresses the need for flexible payment solutions that suit modern, on-the-go business practices. # Visual style The ad uses a clean, modern aesthetic with a focus on the tap to pay feature. It incorporates a neutral color palette to convey professionalism and simplicity. The image quality is high, suggesting a studio shot, with clear lighting to highlight the product. The typography is clean and legible. # Hooks Headline: Tap to Pay su iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of being restricted to a fixed location to process payments. The tagline "Il tuo business è ovunque sei tu" clearly pushes against this limitation. # Value propositions - Accept payments directly on your iPhone # Benefits - Il tuo business è ovunque sei tu. # Features - Tap to Pay su iPhone # Call to action Inizia ora # Point of view - Brand: The text 'Tap to Pay su iPhone', 'Il tuo business è ovunque sei tu', and 'Inizia ora' are brand statements promoting the tap-to-pay service as a solution for business owners. # Storyline - The ad opens by showing two iPhones, one positioned above the other in a way that mimics the action of tapping to pay. This visual immediately introduces the core concept of the ad. The intention is to demonstrate the tap-to-pay feature in action, and the perspective is from an observer watching the transaction occur. - The ad includes the text 'Tap to Pay su iPhone' and 'Il tuo business è ovunque sei tu.' This highlights the practicality of the tap to pay feature, and frames the product as one that empowers the business owner to handle payments from anywhere. This section is told from the brand's perspective, showcasing how their product provides a solution for on-the-go payment needs. - The ad closes with a call to action, 'Inizia ora,' encouraging viewers to start using Revolut Business. This is from the brand's perspective, designed to prompt immediate engagement and adoption of the service.

# Ad summary This image ad promotes Revolut Business's Tap to Pay feature on iPhone. It features two people completing a contactless payment transaction on iPhones. # Brand positioning Revolut Business positions itself as a modern and accessible financial solution for businesses. The brand highlights ease of use by showing transactions done via contactless payment between two iPhones. The brand seems to be pushing against traditional banking systems, offering an alternative digital solution for businesses seeking flexibility and efficiency in their financial operations. The brand positioning is functional, focusing on simplicity and ease of use. # Product The advertised product is Revolut Business's Tap to Pay feature, designed for iPhone. It enables businesses to accept contactless payments directly on their iPhones, offering a streamlined and secure transaction method. The feature works by allowing customers to tap their card or another device to the merchant's iPhone to complete a payment. This feature is for businesses seeking modern, efficient payment processing without additional hardware. The ad addresses potential purchase barriers by emphasizing the simplicity and convenience of accepting payments directly on the iPhone without the need for extra equipment. # Visual style The ad employs a clean and modern aesthetic with a focus on product presentation. The production quality is high, giving the impression of a studio shot. The image treatment involves subtle lighting effects and background blurring to highlight the product and the people interacting with it. Typography is integrated cleanly, using legible fonts for key messaging. The overall style mimics platform-native visuals, blending well with in-feed content for easy scannability. # Hooks Headline: Tap to Pay su iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the friction many businesses face when they need to invest in payment processing hardware or systems. This is implied with the suggestion that users can “Tap to Pay” directly on their iPhone. # Value propositions - Accept payments directly on your iPhone - Tap to Pay # Benefits - Simple transactions - Secure payments # Features - Accept contactless payments directly on your iPhone # Call to action Inizia ora # Social proof - None used. # Point of view - Brand: The entire ad communicates from the brand's perspective, highlighting features and encouraging viewers to start using the service. # Storyline - The ad starts by showing two iPhones, one appearing to make a contactless payment to the other. The message is that Revolut enables contactless payments using an iPhone, positioned from the brand's perspective. - Next, the ad displays the phrase "Tap to Pay su iPhone", indicating that the user can accept payments using their iPhone. This is viewed from the brand's perspective, highlighting the product's primary function. - Then, the ad shares "Accetta pagamenti contactless direttamente sul tuo iPhone.", emphasizing the ease of accepting contactless payments directly on an iPhone. This is viewed from the brand's perspective, demonstrating the core value of the product. - Finally, the ad includes an "Inizia ora" button. The message is an invitation to begin using the service, positioned from the brand's perspective and directing the audience towards conversion.

# Ad summary This ad promotes Revolut Business, highlighting its invoice creation and management features. The ad uses a first-person perspective, showing how to create and send invoices with payment reminders and notifications, all within the Revolut Business app. # Brand positioning Revolut Business is presented as a tool that simplifies financial management for businesses. It positions itself as a modern, efficient solution, offering features like easy invoice creation, payment reminders, and real-time notifications. The brand aims to occupy the space of providing accessible and convenient financial tools, aligning with values of simplicity and efficiency for business owners. It pushes against traditional banking processes by offering a digital-first solution that is fast and user-friendly, making financial tasks less cumbersome. # Product Revolut Business is a financial management platform designed for businesses. It allows users to create and send invoices with a single click, set payment reminders for clients, and receive notifications when payments are received. The app provides a comprehensive view of invoices, including their status, amounts, and due dates. It features options for setting unique or recurring invoices and additional options for payments with cards and automatic reminders. The app addresses the pain points of manual invoicing and payment tracking by offering an automated, streamlined process. # Visual style The ad has a clean, minimalist aesthetic. The production quality is polished, resembling a professional product demo. The editing style uses static shots with smooth transitions. The pacing is moderate, allowing viewers to focus on the app's interface and features. # Hooks Spoken: 00:01–00:02: Está à procura de uma forma mais simples de faturar? Visual: 00:00–00:01: A hand holds a smartphone vertically over a desk. On the desk are papers, a laptop (partially visible), and a white mug with liquid in it. The phone displays the 'Faturas' (invoices) screen of an app. The hand is fair-skinned. The background is out of focus. Camera is static and slightly angled. / 00:01–00:02: The smartphone screen shifts to display the invoice creation screen within the app. Camera angle and focus remain the same. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the complexity and time-consuming nature of traditional invoicing processes. "Está à procura de uma forma mais simples de faturar?" (Are you looking for a simpler way to invoice?) directly addresses this. # Value propositions - Efficiency: create and send invoices with a click. - Automation: define payment reminders for clients. - Convenience: receive notifications as soon as payment is made. # Benefits - Simpler way to create invoices - Automated payment tracking - Transparency and assurance with payment notifications # Features - Create and send invoices with a click - Define payment reminders for clients - Receive notifications as soon as payment is made # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The user's POV is communicated through the hand holding the phone and demonstrating the app's functions. - Brand 20% – The brand's perspective is communicated through the voiceover and on-screen text promoting the features and benefits of Revolut Business. # Storyline - 00:00–00:01 The ad opens with a hand holding a phone displaying the Revolut Business app interface, with a laptop and coffee mug in the background. - 00:01–00:02 The voiceover asks if you are looking for a simpler way to create invoices, positioning the user as someone seeking efficiency and ease in financial tasks. - 00:02–00:04 The ad shows how to create and send invoices with a click, demonstrating the product's ease of use and convenience from the brand’s perspective. - 00:04–00:06 The ad highlights the ability to define payment reminders for clients, adding a layer of automation to payment tracking. - 00:06–00:09 The ad emphasizes real-time notifications when payments are received, offering assurance and transparency, from the brand’s perspective. - 00:09–00:11 The ad concludes by promoting Revolut Business as the solution for simplifying business finances, reinforcing its central value proposition from the brand’s perspective.

# Ad summary This image ad promotes the Revolut Business Terminal, highlighting its features of low card commission fees, 24-hour liquidation, and free TPV software. The ad aims to entice business owners to purchase the terminal for 189€. # Brand positioning Revolut Business is positioned as a modern and efficient financial solution for businesses. The brand promotes simplicity and cost-effectiveness by highlighting low card commission fees and free software. It aims to occupy the space of a tech-forward alternative to traditional banking systems, appealing to businesses looking for streamlined financial management. # Product The product being advertised is the Revolut Business Terminal, a device designed for processing card payments. It is available for 189€ and features card commissions from 0.5% + 0.02€, 24-hour liquidation, and free TPV software. This product is for businesses that need a reliable and efficient way to handle transactions, offering a modern alternative to traditional payment processing systems. The ad addresses purchase barriers by emphasizing low costs and additional free software. # Visual style The ad has a clean and minimalist aesthetic with a focus on the product. It features a studio shot of the terminal against a neutral background, emphasizing simplicity and professionalism. The typography is modern and legible, enhancing scannability in-feed. # Hooks Headline: Obtenha o Terminal Revolut por 189€* # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional payment processing solutions may have high fees, slow liquidation, or require purchasing additional software. # Value propositions - Affordable terminal at 189€ - Cost-effective solution with low card commissions - Efficient financial management with fast liquidation and free software # Benefits - Low card commission fees - Fast liquidation - Free TPV software # Features - *Comissões de cartões desde 0,5% + 0,02€ - Liquidação em 24 horas - Software de TPV gratuito incluido # Call to action Peça já o seu # Social proof - None used. # Point of view - Brand: This point of view is consistent throughout the image, as the advertisement promotes the features and purchase of the Revolut Business Terminal. # Storyline - The ad begins by introducing Revolut Business and promoting its terminal for 189€, aiming to immediately grab the viewer's attention with a specific price point. This is told from the brand's perspective, designed to entice business owners with a seemingly affordable offer. - Next, the ad highlights key features of the Revolut Business Terminal, such as low card commission fees, 24-hour liquidation, and free TPV software. This is being told from the brand's perspective to illustrate the terminal's value proposition to prospective buyers. - The ad concludes with a call to action, "Peça já o seu", prompting viewers to purchase the terminal. This reinforces the brand's goal of converting interest into immediate action.

# Ad summary This ad demonstrates the convenience of using Revolut Business by showing the ease of contactless payments between two iPhones. # Brand positioning Revolut Business is presented as a modern and innovative financial platform catering to businesses. The brand is positioned as a tool to make business transactions seamless and efficient. The ad conveys a sense of accessibility and ease of use by highlighting the contactless payment feature on iPhones, which diverges from traditional banking norms and promotes a tech-forward, convenient financial experience. It aims to occupy the space of modern, hassle-free business financial solutions. # Product The ad features Revolut Business, a financial platform that facilitates business transactions. It showcases the 'Tap to Pay' feature on iPhones, enabling contactless payments. The process involves two iPhones—one representing the business receiving payment and the other making the payment. The ad emphasizes the ease and speed of the payment process, highlighting that transactions can occur "aqui, ali e acolá" (here, there, and everywhere). The product addresses potential purchase barriers by demonstrating a quick, convenient, and modern solution for business transactions, making it appealing for businesses seeking efficient financial tools. # Visual style The ad has a highly polished, studio-shot aesthetic with warm lighting, which makes the ad feel professional and trustworthy. It uses a soft color palette and depth of field to focus on the product and make it pop. The layout is clean and modern, with the product demo being the focal point. This visual style is designed to make the ad easily scannable and attention-grabbing in a fast-paced feed. # Hooks Headline: Tap to Pay no iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the need for a simple and efficient way to conduct business transactions. "Tap to Pay no iPhone" solves the pain point. # Value propositions - The 'Tap to Pay' feature on iPhones allows businesses to conduct transactions anywhere. # Benefits - Faça negócios aqui, ali e acolá. # Features - Tap to Pay no iPhone # Call to action Começar # Social proof - None used. # Point of view - Brand: Throughout the ad, the point of view is that of the brand, focusing on showcasing the ease and convenience of using Revolut Business for contactless payments on iPhones. # Storyline - The ad begins by showcasing two iPhones performing a contactless payment transaction, indicating the ease of making payments. This intends to grab the audience's attention and introduce the solution to a common payment need from the brand's perspective. - The copy then highlights the "Tap to Pay no iPhone" feature of Revolut Business, reinforcing the simplicity of the product. This intends to inform the viewer about the service and its key capability from the brand's perspective. - The ad copy then says "Faça negócios aqui, ali e acolá," which translates to "Do business here, there, and everywhere", implying that payments can be conducted anywhere. This intends to reinforce the product's convenience from the brand's perspective. - The ad ends with a "Começar" (Start) button, prompting the viewer to take action. This intends to drive the viewer to engage with the platform, from the brand's perspective.

# Ad summary This ad promotes Revolut Business and its Tap to Pay feature on iPhones. It targets business owners who need a simple, contactless payment solution for their iPhones. The ad visually presents iPhones accepting payments and highlights the ease of contactless transactions. # Brand positioning Revolut Business is presented as a modern, tech-forward financial solution tailored for businesses. The brand aims to occupy the space of innovative and seamless financial management, emphasizing ease and efficiency. It aligns with a contemporary, fast-paced lifestyle, promoting convenience and technological integration in business transactions. Revolut Business is positioned to disrupt traditional banking norms by offering a streamlined, user-friendly experience. Its positioning is functional, focusing on simplicity and efficiency in financial operations for businesses. # Product The ad promotes Revolut Business's Tap to Pay feature on iPhones, enabling contactless payments directly on the device. It caters to business owners who need a seamless and efficient payment solution. The feature allows iPhones to accept payments without additional hardware, making transactions quick and easy. The product detail emphasized is the contactless nature of the payment system, streamlining the payment process. It addresses the purchase barrier of needing additional hardware to accept payments, highlighting the convenience and simplicity of using iPhones. This feature is presented as a modern solution that caters to businesses looking for efficiency and ease in their payment transactions. # Visual style The ad has a highly polished, studio-shot production quality, utilizing soft lighting and a shallow depth of field to focus attention on the iPhones. The visual motifs include a clean and modern layout with a focus on demonstrating the Tap to Pay feature in a real-world setting (cafe). The image treatment involves background blurring to isolate the products and create a sense of depth. The visual style mimics platform-native content, making it scannable and attention-grabbing in a feed environment. # Hooks Headline: Tap to Pay no iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may find it cumbersome to use traditional payment methods requiring extra hardware. It addresses the need for a streamlined, modern payment solution. # Value propositions - Accept contactless payments directly on your iPhone. # Benefits - Accept contactless payments on your iPhone # Features - Accept contactless payments on your iPhone # Call to action Começar # Social proof - None used. # Point of view - Brand: Revolut Business logo in the top left corner serves to identify the advertiser. # Storyline - The ad opens with the Revolut Business logo to introduce the brand and immediately establish credibility with the viewer. - The ad then showcases two hands holding iPhones, demonstrating how easy it is to accept contactless payments directly on the device. This helps the viewer envision how they can use the feature. - Finally, the ad ends with a "Começar" (Start) call to action, prompting the viewer to take the next step and begin using the Tap to Pay feature.

# Ad summary This ad is promoting the Revolut Business terminal and its features. It highlights the low commissions, fast settlements and free TPV software. # Brand positioning Revolut Business is presented as a modern and efficient solution for businesses seeking to optimize their financial transactions. The brand aims to occupy a space in the consumer's mind as an innovative alternative to traditional banking, providing a terminal that 'faz tudo' (does everything). Revolut Business promotes values of efficiency, low cost, and technological advancement, pushing against the norms of high fees and slow processing times associated with traditional banking systems. Its positioning is functional, emphasizing performance and simplicity for business owners. # Product The featured product is the Revolut Business terminal, a device designed to handle business transactions. It works by processing card payments with low commissions from 0.5% + 0.02€. The terminal provides liquidation in 24 hours and includes free TPV software. The ad addresses the purchase barriers of high transaction costs and slow settlement times by emphasizing the cost-effectiveness and speed of the Revolut Business terminal. The product is for businesses looking for efficient and affordable payment solutions. # Visual style The ad features a clean, modern visual style with a focus on simplicity and clarity. The production quality is high, with a studio-shot image featuring soft lighting and a neutral color palette. The typography is clean and legible, and the overall design is minimalist. This style lends itself to quick scannability and stop power. # Hooks Headline: O terminal que faz tudo # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high transaction fees and slow payment processing times often associated with traditional payment terminals, as suggested by the feature of 'Comissões de cartões desde 0,5% + 0,02€'. # Value propositions - Low card commissions from 0.5% + 0.02€: Highlights affordability - Liquidation in 24 hours: Shows speed and efficiency - Software de TPV gratuito incluído: Adds value by providing free software # Benefits - Low card commissions - Fast liquidation - Free TPV software # Features - Comissões de cartões desde 0,5% + 0,02€ - Liquidação em 24 horas - Software de TPV gratuito incluído # Call to action Mude para a Revolut Business # Social proof - None used. # Point of view - Brand, throughout: The entire ad promotes Revolut Business and its features, so the POV is consistently from the brand. # Storyline - The ad opens by stating the brand and product: Revolut Business terminal. This introduces the product to the viewer, setting the stage for the rest of the information; it is told from the brand's perspective. - Next, key features are highlighted including low commissions, fast settlements, and free software. These highlight the benefits of the product and are presented from the brand's perspective to persuade the viewer. - Finally, a call to action 'Mude para a Revolut Business' (Change to Revolut Business) is presented, encouraging the viewer to take the next step; this is presented from the brand's perspective.

# Ad summary This ad for Revolut Business demonstrates the iPhone's Tap to Pay feature using a Revolut Business card. # Brand positioning Revolut Business positions itself as a modern banking solution designed for businesses. It emphasizes accessibility and convenience, as suggested by the tagline, "Il tuo business è ovunque sei tu" (Your business is everywhere you are). By showcasing features like Tap to Pay on iPhone, Revolut aligns with businesses that need quick and easy payment solutions. The brand's identity is functional, offering practical banking solutions for the modern business owner, without emphasizing emotional appeals or lifestyle associations. # Product The ad features Revolut Business, a financial platform for businesses, focusing on its card payment functionality. The Revolut Business card allows for contactless payments via iPhone's Tap to Pay feature. The card appears to be matte black with a minimalist design. The ad highlights the convenience of accepting payments on the go with no additional hardware required. The showcased scenario involves paying €124.67 at a restaurant, suggesting the product is useful for everyday business transactions. The Tap to Pay functionality eliminates the need for traditional payment terminals, offering a streamlined payment process. # Visual style The ad features a clean and minimalist visual style. It uses a bright, soft white background to highlight the black Revolut Business card and the iPhone. The shot is well-lit, with a focus on clarity and showcasing the product features without distractions. # Hooks Headline: Tap to Pay su iPhone # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional payment methods and hardware can be cumbersome or limiting for businesses needing to accept payments on the go. # Value propositions - Tap to Pay on iPhone: Enables businesses to accept payments anywhere, providing flexibility and convenience. # Benefits - "Il tuo business è ovunque sei tu" (Your business is everywhere you are) # Features - Tap to Pay on iPhone # Call to action Inizia ora # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, aiming to showcase the Revolut Business card and its integration with iPhone's Tap to Pay feature. # Storyline - The ad begins by showcasing the Revolut Business brand. This is to establish the product being advertised. - Next, the ad transitions to a person holding an iPhone, ready to pay. This highlights how easy it is to tap to pay on an iPhone. - Then, the ad highlights the Revolut Business card being brought to the iPhone. This shows that you can use the Revolut Business card on the iPhone to pay. - The ad shows the phone screen confirming the payment. This shows that your business can be anywhere. - The ad concludes with a call to action to start now. This prompts the viewer to try Revolut Business.

# Ad summary This ad for Revolut Business highlights its benefits for businesses, emphasizing its fast payment processing, low card fees, and free TPV software. It targets businesses looking for efficient and cost-effective payment solutions. # Brand positioning Revolut Business is presented as a modern and efficient solution for business financial needs. It aims to occupy the space of a reliable and innovative financial partner for businesses, emphasizing ease of use, cost-effectiveness, and advanced technological solutions. The brand aligns with values of efficiency, transparency, and innovation. It pushes against traditional banking norms by offering lower fees and faster payment processing, positioning itself as a forward-thinking alternative in the financial services market. The brand positioning is both functional, offering tangible benefits like lower fees and faster liquidity, and progressive, appealing to businesses that value modern solutions. # Product The product being advertised is Revolut Business, a financial platform designed to streamline business transactions. It features card processing with fees starting from 0.5% + 0.02€, 24-hour liquidity, and free TPV (Terminal Point of Sale) software. The product is for businesses looking to optimize their payment processing and financial management. USPs include low fees, rapid liquidity, and integrated software solutions. The ad focuses on addressing the pain points of slow and costly payment processing, presenting Revolut Business as a solution to these issues. The product is worth trying or buying because it offers a more efficient and cost-effective way to handle business finances. # Visual style The ad has a clean and modern aesthetic with a minimalist approach. The production quality appears to be high, with a studio-shot product image. The visual motif includes the use of solid color backgrounds. The image treatment is clean with subtle lighting effects. The typography is integrated in a straightforward manner. The style contrasts with platform-native content, aiming for a high-design look that captures attention in the feed. # Hooks Headline: Está cansado de pagamentos lentos? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of "pagamentos lentos?", or slow payments, which can be a significant issue for businesses needing quick access to funds. # Value propositions - Businesses can save on transaction fees with card commissions starting from 0.5% + 0.02€. - Businesses get faster access to their money with 24-hour liquidation. - Businesses can reduce software costs using the free TPV software. - Efficient and cost-effective payment solutions. # Benefits - Fast and efficient card processing - Quick access to funds - Cost-effective payment solutions # Features - Comissões de cartões desde 0,5% + 0,02€ - Liquidação em 24 horas - Software de TPV gratuito incluído # Call to action Mude para a Revolut Business # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand is promoting its Revolut Business platform and its features, emphasizing the benefits for businesses. # Storyline - The ad opens by highlighting the problem of slow payments, asking if the viewer is tired of them. This is from the perspective of the brand, attempting to immediately engage business owners struggling with payment processing inefficiencies. - The brand then introduces Revolut Business as the solution, listing key features like low card fees, fast liquidity, and free software. The ad presents these features from Revolut's perspective, demonstrating the platform's benefits. - The ad includes a call to action to switch to Revolut Business, encouraging viewers to take the next step. This comes from the brand's perspective, urging the audience to adopt their product. - The ad ends by showing the physical terminal of Revolut to give context to the viewers. This is from the perspective of the brand, presenting the physical product that integrates with the software they offer to businesses to solve their payment processing problems.