How Rent The Runway Advertises on Meta

# Ad summary This ad for Rent the Runway showcases how to rent fresh spring looks starting at $103/month. # Brand positioning Rent the Runway is presented as a modern and accessible solution for accessing designer fashion without the commitment of purchasing. The brand allows customers to rent clothing and accessories, offering a sustainable and budget-friendly alternative to traditional retail. Positioning itself as a fashion enabler, Rent the Runway empowers users to experiment with different styles and stay on-trend each season. This appeals to fashion-conscious consumers who value variety, affordability, and sustainability. The brand emphasizes the fun and convenience of rotating one's wardrobe, promoting a lifestyle that rejects the norms of ownership. # Product Rent the Runway is a service that allows users to rent clothing and accessories for a monthly fee. Starting at $103/month, Rent the Runway provides access to a wide range of designer pieces. The service caters to individuals who want to stay fashionable without the high costs and environmental impact of buying new clothes. The ad highlights the spring collection, featuring vibrant and trendy outfits suitable for various occasions. It eliminates the purchase barrier by offering a rental model, making high-end fashion accessible to a broader audience. The service promotes the concept of a rotating wardrobe, encouraging users to explore different styles and keep their look fresh each season. # Visual style The ad has a clean, polished aesthetic with bright, natural lighting. The editing style is simple, with static shots and smooth transitions. The production quality is high-end, giving a commercial feel. The pacing is consistent. The visuals are timed to align with the overall messaging. # Hooks Text overlay: 00:00–00:03 RENT THE RUNWAY / 00:00–00:03 Spring's Freshest LOOKS / 00:00–00:03 PLANS STARTING AT $103/MO Visual: 00:00–00:01 A woman with long brown hair, light skin, wearing a green and blue striped top tied at the front and a floral skirt, is standing outside in a garden-like setting with various plants, including cacti and shrubs. She is holding a black purse. The background is slightly blurred, and the lighting is soft. The camera is stationary, capturing her from the waist up. / 00:01–00:03 A woman with dark hair and light skin, wearing a yellow dress and gold bracelets, is standing in front of a window. The lighting is bright, and the background is a blurred view through the window. The camera is stationary, capturing her from the waist up. She is holding a floral purse. # Funnel stage Top of funnel (Awareness) # Pain points The high cost of purchasing designer clothing and the environmental impact of fast fashion are significant pain points. The ad offers a solution by providing a rental service that makes designer styles accessible without the financial burden and waste associated with buying new clothes. # Value propositions - Rent designer styles for spring without the commitment of buying - Stay on-trend with fresh looks each season at an affordable price # Benefits - Access to designer fashion - Affordable fashion solution - Sustainable fashion option # Features - Clothing rental service - Spring collection - Plans starting at $103/month # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a brand perspective, presenting the product and its value proposition directly to the viewer. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman in a green and blue striped top and floral skirt, smiling at the camera. - 00:01–00:03 00:01–00:03 The scene transitions to a woman in a yellow dress, standing in front of a window, also smiling. These scenes introduce fresh spring looks, inviting viewers to explore Rent the Runway.

# Ad summary This ad promotes a clothing rental service, targeting young adults who feel pressured to constantly buy new outfits. It highlights the financial and environmental benefits of renting clothes instead of buying them. # Brand positioning The brand is presented as a solution to the fast-fashion cycle, offering a sustainable and budget-friendly alternative to buying new clothes for every occasion. It positions itself against the norm of constantly purchasing new outfits, especially during one's 20s, promoting a more conscious and economical approach to fashion. The brand aligns with values of sustainability, financial responsibility, and access to a diverse wardrobe without the commitment of ownership. It aims to occupy the space of a modern, eco-conscious fashion solution for young adults. # Product The product is a clothing rental service that allows users to access a wide variety of clothing items for different occasions without needing to purchase them. The service is targeted towards young adults in their 20s who feel the pressure to have a new outfit for every event. The ad addresses the financial strain and environmental impact of constantly buying new clothes, positioning the rental service as a practical and responsible alternative. The service offers access to diverse styles and trends, allowing users to stay fashionable without accumulating clutter or contributing to fast fashion waste. The ad emphasizes the ease and convenience of renting clothes, suggesting it's a smart choice for those who want variety and style without the long-term commitment and cost of buying. # Visual style The ad has a casual, UGC-style aesthetic with quick cuts and natural lighting. The production quality is simple, giving it an authentic and relatable feel. The pacing is fast, with frequent cuts to different outfits and locations, maintaining a sense of variety and movement. The editing style includes jump cuts and simple transitions, contributing to the informal, user-generated content vibe. # Hooks Spoken: 00:00–00:05 In your 20s you'll be convinced you need a new outfit for every occasion. It's very important you rent them instead. Text overlay: 00:00–00:05 In your 20s you'll be convinced you need a new outfit for every occasion. It's very important you rent them instead. Visual: 00:00–00:05 A young woman with blonde hair, fair skin, and red lipstick stands in a brightly lit office space. She wears a light blue sweater over a striped shirt and red pants. The background includes exposed brick, wooden floors, and modern furniture. The camera is at eye level and slightly shaky, giving a selfie-style feel. She gestures to her outfit while speaking. # Funnel stage Top of funnel (Awareness) # Pain points The pressure to constantly buy new outfits in your 20s. "In your 20s you'll be convinced you need a new outfit for every occasion." # Value propositions - Access to a variety of outfits without the cost and commitment of buying - Sustainable and budget-friendly fashion solution # Benefits - Avoid the need to buy a new outfit for every occasion - Rent them instead # Features - Clothing rental service # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a young woman sharing her experience and insights, creating a relatable and authentic feel. # Storyline - 00:00–00:05 00:00–00:05 A young woman stands in a casual office space, wearing a light blue sweater over a striped shirt and red pants. She gestures to her outfit and speaks directly to the camera. - 00:05–00:24 00:05–00:24 Quick cuts show the same woman and other women in various outfits and locations, including a bedroom, city streets, and outdoor plazas. Each outfit is different, showcasing a range of styles and occasions.

# Ad summary The ad features a young woman showcasing several new arrival handbags from various designer brands available on Rent the Runway. She presents each bag individually, highlighting its unique design, material, and potential use cases, while expressing her personal excitement for each item. The video aims to inform viewers about the diverse and stylish selection of bags available for rent. # Brand positioning The ad presents Rent the Runway as a platform that offers access to a curated selection of high-end, fashionable accessories from various designer brands. It positions itself as a service that allows consumers to experience luxury and trendy items without the commitment of purchase, emphasizing variety and the excitement of new arrivals. The brand aligns with a modern, fashion-conscious lifestyle, offering a practical yet aspirational way to engage with designer fashion. The positioning is primarily emotional, focusing on the joy and excitement of discovering and using stylish bags, while also being functional by providing access to many brands. It pushes against the norm of traditional ownership by promoting renting. # Product The ad showcases several distinct handbags from different brands, all presented as "new arrivals" available on Rent the Runway. The Staud Accessories Mushroom Beaded Tommy Bag is a black beaded shoulder bag featuring colorful mushroom and flower designs, described as having "little mushrooms on it" and "flower friends on the back," making it a playful and unique accessory. The Cult Gaia Accessories Hajar Crinkled Acrylic Chain Shoulder Bag is a gold, crinkled, hard-shell clutch with a gold chain strap, which can be held as a clutch or worn with its strap, described as a "gold foil hard bag" and "so chic." The Maje Red Crossbody With Fringe is a burgundy/red crossbody bag with fringe details on the sides and a strap that resembles a belt with silver eyelets, also featuring a small charm, and is called a "burgundy boho fringe bag." The Maje Silver Clutch With Fringe is a silver, crinkled-texture clutch with silver fringe on the sides and two chain straps (one shorter, one longer), allowing it to be held as a clutch or worn as a crossbody, with the creator noting "fringe is so in right now." The MM6 Maison Margiela Accessories Small Japanese Handbag is a dark brown, triangular-shaped tote bag made of leather, featuring the classic Margiela stamping on the handle, described as a "little mini tote" and "so cool." The AESTHER EKME Demi Lune Bag is a taupe/brown, crescent-shaped shoulder bag with a minimalist design that "looks like one bag in the back and then another bag in the front." The Rabanne Accessories Silver Chain Purse is a small, silver, chainmail-like purse with a long chain strap, described as a "chainmail Rabanne bag," "very mini," and wearable as a "little satchel on the side" with an extendable strap. The Sandro Sweet Janet Shoulder Bag is an emerald green leather shoulder bag with a gold buckle detail and a gold clasp on the front, praised as "brand new and so gorgeous," "such a good everyday bag," "such a good going out bag," and "the perfect size." The Polo Ralph Lauren Accessories Polo ID Leather Small Shoulder Bag is a tan/brown leather shoulder bag with a curved shape and a gold ID lock detail on the front, noted as a popular "little Polo Ralph Lauren bag" and a "very perfect everyday bag." Lastly, the Anya Hindmarch Neeson Crossbody Pouch is a small, plum-colored, leather-woven crossbody pouch with an adjustable strap, highlighted for its "plum color" and "woven leather" as a "favorite look." The ad tells the viewer that these are new, desirable, and fashionable items from well-known brands, available for rent, offering variety and style for different occasions. # Visual style The ad has a polished yet authentic UGC feel. The lighting is bright and even, suggesting studio lighting but with a clean, minimalist background that could be a home studio. The editing style features quick cuts between the presenter speaking and showcasing the bags, maintaining a fast pace. The camera is mostly stationary, eye-level, and third-person, focusing on the presenter and the bags. There are close-ups to highlight product details. The pacing is consistent and energetic, matching the presenter's enthusiastic delivery. Cuts are timed to the presenter's speech, creating a dynamic flow. # Hooks Spoken: I'm doing something I've never done before to show you the new arrivals. Visual: Medium shot of a young woman with long wavy blonde hair, wearing a white t-shirt and white wide-leg pants, standing against a plain white wall with a brown carpeted floor. She holds a small black microphone with a fuzzy wind cover near her mouth, looking directly at the camera with a slight smile, gesturing with her left hand. Camera is stationary, eye-level, third-person. / Medium shot of the same woman, now holding multiple handbags (brown, black, gold, beige) draped over her arms and shoulders, looking slightly overwhelmed but still smiling. She is still holding the microphone. The background remains the same. Camera is stationary, eye-level, third-person. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - something for everyone - so chic - fringe is so in right now - wear it as a crossbody - so cool - literally a dream - brand new and so gorgeous - such a good everyday bag, such a good going out bag - perfect size - a few more different colors on the site - one of my favorites - woven leather is one of my favorite looks - strap is adjustable - another really great brand on Rent the Runway # Benefits - something for everyone - so chic - fringe is so in right now - wear it as a crossbody - so cool - literally a dream - brand new and so gorgeous - such a good everyday bag - such a good going out bag - very perfect everyday bag - one of my favorites - woven leather is one of my favorite looks - another really great brand on Rent the Runway # Features - little mushrooms on it - flower friends on the back - gold foil hard bag - gold strap - burgundy boho fringe bag - strap looks like a belt - fringe sides hanging off - little charm - silver clutch with fringe - two chain straps - one longer - little mini tote - classic Margiela stamping on the handle - looks like one bag in the back and then another bag in the front - chainmail Rabanne bag - very mini - elongate the strap - emerald green leather bag - gold buckle detail - gold clasp on the front - perfect size - little Polo Ralph Lauren bags - a few more different colors on the site - little leather woven bag - plum color - woven leather - strap is adjustable - studded mini puffin # Call to action None used. # Social proof - "You guys love these little Polo Ralph Lauren bags." – Female 1 (Creator) - "This is a bag that I've had my eye on for two years probably, so the fact that we have it now is literally a dream." – Female 1 (Creator) - "One of my faves for sure." – Female 1 (Creator) - "This Anya Hindmarch little leather woven bag is one of my favorites." – Female 1 (Creator) - "Like I said about the Maje bag, I love this plum color. And the woven leather is one of my favorite looks." – Female 1 (Creator) # Point of view - Customer 100% – The creator acts as an enthusiastic customer/influencer, sharing her personal excitement and opinions about the products, using "I" statements and a casual, conversational tone. # Storyline - 00:00–00:01 The creator, holding a microphone, announces she's doing something new to show "new arrivals." This sets an excited, exclusive tone and immediately signals a product reveal. The audience is experiencing this from the creator's perspective, as she directly addresses them. Her tone is enthusiastic and inviting. - 00:01–00:03 The creator is shown holding multiple bags, then transitions to holding a large brown tote and a smaller brown bag, stating, "We're talking about bags, there's something for everyone." This establishes the product category and promises variety, building anticipation. The creator's enthusiastic tone conveys excitement. - 00:03–00:04 The creator gestures with her hand, inviting the viewer to see her favorites. This transitions into the detailed product showcase, maintaining a friendly, personal recommendation tone. - 00:04–00:09 The creator presents the Staud Mushroom Beaded Tommy Bag, highlighting its unique mushroom and flower beadwork. She holds it up, turns it around, and points out details, conveying its playful and distinctive design. Her tone is appreciative of the unique aesthetic. - 00:09–00:15 The creator introduces the Cult Gaia Hajar Crinkled Acrylic Chain Shoulder Bag, emphasizing its gold foil and hard-shell design. She demonstrates holding it as a clutch and shows the chain strap, highlighting its versatility and chic appeal. Her tone is admiring of its luxurious look. - 00:15–00:18 The creator continues to showcase the Cult Gaia bag, demonstrating its clutch and shoulder strap options, reinforcing its stylish versatility. This builds on the previous beat by showing practical ways to use the bag. - 00:18–00:26 The creator presents the Maje Red Crossbody With Fringe, focusing on its burgundy color, fringe details, and unique belt-like strap. She points out the strap's design and a small charm, emphasizing its boho-chic aesthetic and cool details. Her tone is enthusiastic about its trendy features. - 00:26–00:35 The creator introduces the Maje Silver Clutch With Fringe, noting that fringe is "so in right now." She demonstrates holding it as a clutch and then wearing it as a crossbody with its longer chain strap, highlighting its trendiness and adaptability. This reinforces the idea of current fashion and practical use. - 00:35–00:40 The creator showcases the MM6 Maison Margiela Small Japanese Handbag, pointing out its unique triangular shape and the classic Margiela stamping on the handle. She expresses how "cool" it is, appealing to those who appreciate designer details and distinctive shapes. - 00:40–00:43 The creator presents the AESTHER EKME Demi Lune Bag, describing its deceptive appearance (looks like one bag, then two). She models it on her shoulder, emphasizing its unique design. Her tone is intrigued by its clever construction. - 00:43–00:44 The creator pauses, holding up her hand, and says, "Okay, a couple more," acknowledging the length of the showcase but justifying it with "so many good ones." This maintains engagement and signals more exciting reveals. - 00:44–00:56 The creator introduces the Rabanne Silver Chain Purse, expressing her long-standing desire for it and calling its availability a "dream." She highlights its chainmail texture and demonstrates wearing it as a mini satchel, emphasizing its unique material and versatility. Her tone is personal and excited. - 00:56–01:06 The creator presents the Sandro Sweet Janet Shoulder Bag, praising its emerald green color, gold hardware, and versatility as an "everyday bag" and "going out bag." She points out the buckle and clasp details, conveying its elegance and practicality. Her tone is highly positive and appreciative of its design. - 01:06–01:12 The creator showcases the Polo Ralph Lauren Polo ID Leather Small Shoulder Bag, noting its popularity and availability in different colors. She models it on her shoulder, emphasizing its "perfect everyday" size and classic appeal. This reinforces its desirability and practicality. - 01:12–01:22 The creator introduces the Anya Hindmarch Neeson Crossbody Pouch, highlighting its plum color and woven leather texture, which she states is a "favorite look." She demonstrates the adjustable strap, emphasizing its unique material and adaptability. Her tone is personal and appreciative of the craftsmanship. - 01:22–01:27 The creator presents the SIMONMILLER Studded Mini Puffin, pointing out its studded design and mentioning it's another "great brand on Rent the Runway." She holds it up, emphasizing its edgy style and the brand's presence on the platform. Her tone is enthusiastic about the brand variety. - 01:27–01:29 The creator points to the side, indicating the end of the bag showcase, and says, "That one was for my bag girls." This creates a direct, friendly connection with the target audience and concludes the product presentation.

# Ad summary The ad features a creator reviewing a Rent the Runway jacket while providing style tips in New York City. # Brand positioning Rent the Runway is presented as a service that allows users to experiment with different styles and designers without fully committing to purchasing. The brand is positioned as a practical and sustainable solution for building a wardrobe that is on trend and high quality. It promotes values of style exploration, affordability, and conscious consumerism. # Product The product featured in this ad is a women's bomber jacket from Bergdorf Goodman, available for rent through Rent the Runway. It is a brown and tan animal print, zip-up jacket with a black leather collar. The jacket is designed as a statement piece and is meant to elevate your overall style. The advertised product is described as something that the creator is 'obsessed' with. # Visual style The ad has a simple, natural aesthetic with no artificial effects. The production quality is high enough to look clean, but raw enough to feel authentic. It mimics the feel of organic content made for social media. # Hooks Spoken: Female 1: Today's fabulous New York City outfit is brought to you by Rent the Runway. Visual: 00:01–00:04 The camera pulls back, and the woman is seen in a public square with light posts behind her. She is wearing a gray turtleneck under the jacket and carrying a light blue purse with a silver chain. Other people are walking in the background, and the sky is cloudy. # Funnel stage Consideration # Pain points Committing to purchasing clothes before knowing if you love it # Value propositions - Find out if you love it before you buy it - Experiment with new styles without commitment # Benefits - Experiment with different styles - Try renting first - Invest in your wardrobe and style # Features - Rental service - Variety of designers # Call to action None used. # Social proof - "Today's fabulous New York City outfit is brought to you by Rent the Runway" – Female 1 (Customer) - "This jacket is a rental" – Female 1 (Customer) - "I may have to buy her because I'm kind of obsessed" – Female 1 (Customer) - "I would say that's my number one style tip for 2026...is try renting first" – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered from the perspective of a satisfied customer sharing her personal style and tips. # Storyline - 00:00–00:01 The video begins with a close-up shot of a woman’s torso and jacket. - 00:01–00:04 00:01–00:04 The woman introduces herself in New York City and states that her outfit is 'brought to you by Rent the Runway.' This sets the stage for the brand to be presented. - 00:04–00:10 00:04–00:10 She focuses specifically on the jacket she's wearing, indicating that it's a rental from Bergdorf Goodman, and expresses how much she loves it. - 00:11–00:22 00:11–00:22 She transitions into sharing a style tip for 2026, which is to invest in your wardrobe by trying renting first. - 00:22–00:24 00:22–00:24 She ends the video by saying goodbye to the audience.

# Ad summary This image ad features a woman taking a mirror selfie in a stylish outfit. The ad is likely targeting young women interested in fashion and style. # Brand positioning The brand is presented as fashion-forward and stylish, with a focus on creating a curated and put-together look. The brand aligns with values of self-expression and confidence through fashion. The brand seems to ignore the fast-fashion trend, instead focusing on timeless pieces and classic styles. The brand positioning is emotional, aiming to empower customers to feel confident and stylish. # Product The product featured in the ad is a pair of wide-leg jeans. The jeans are a light-wash denim with a high waist and a relaxed fit through the leg. The jeans are shown being worn as part of a stylish outfit, paired with a striped polo shirt, leather jacket, and heeled boots. The ad suggests that these jeans are a versatile and fashionable piece that can be dressed up or down. The ad addresses the purchase barrier of finding jeans that are both comfortable and stylish by showcasing a pair that offers both. # Visual style The ad has a clean and modern visual style, with a focus on natural light and a minimalist background. The overall aesthetic is sophisticated and stylish, aligning with the brand's positioning. The image is well-composed and visually appealing, with a clear focus on the product being advertised. The production quality is high, suggesting a professional photoshoot or well-curated user-generated content. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding jeans that are both comfortable and stylish. Many jeans are either too tight and uncomfortable or too baggy and unflattering. The ad aims to solve this problem by showcasing a pair of wide-leg jeans that offer both a relaxed fit and a fashionable look. # Value propositions - Stylish and comfortable jeans that can be dressed up or down # Benefits - Versatile style - Comfortable fit - Fashionable look # Features - Wide-leg jeans - Light-wash denim - High waist - Relaxed fit # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman taking the selfie is showcasing her personal style and confidence, offering a relatable perspective for viewers. - Brand: The ad highlights the product's features and benefits, aiming to persuade viewers to purchase the wide-leg jeans. - External source: The overall aesthetic and visual presentation of the ad create a sense of sophistication and style. # Storyline - The ad opens with a woman taking a mirror selfie, showcasing her stylish outfit. This is included to immediately grab the viewer's attention and establish the ad's focus on fashion and style. The audience is experiencing this from the customer's POV, seeing the outfit as she sees it in the mirror. - The woman's outfit is highlighted, with a focus on the wide-leg jeans. This is included to showcase the product being advertised and demonstrate its versatility and style. The audience is experiencing this from the brand's POV, as they are highlighting the key features and benefits of the product. - The overall aesthetic of the ad is clean and modern, with a focus on natural light and a minimalist background. This is included to create a sense of sophistication and style, aligning with the brand's positioning. The audience is experiencing this from an external source, as they are observing the overall visual presentation of the ad.

# Ad summary This ad promotes Rent the Runway, a clothing rental service. The ad follows a woman as she goes through her morning routine, highlighting how Rent the Runway simplifies her life by providing her with stylish outfits without the commitment of purchasing them. She showcases a lounge set and a casual outfit, expressing her satisfaction with the service and how it helps her achieve her goal of dressing more fashionably. # Brand positioning Rent the Runway is presented as a modern solution for fashion-conscious individuals seeking variety and convenience in their wardrobe. The brand aims to occupy the space of accessible luxury and sustainable consumption, offering a rotating selection of designer clothing and accessories without the high costs and environmental impact of traditional ownership. Rent the Runway aligns with values of practicality, style, and smart consumption, pushing against the norms of fast fashion and promoting a lifestyle where one can enjoy high-end fashion without long-term commitment. The brand positioning is both functional (providing access to designer clothes) and emotional (offering a sense of style and confidence). # Product Rent the Runway is a clothing rental service that provides access to a wide range of designer apparel and accessories. The service is for individuals who want to wear stylish, high-quality clothing without the commitment of buying them. The ad highlights the convenience and variety offered by Rent the Runway, showcasing how it simplifies the process of getting dressed and allows users to experiment with different styles. The USPs include the ability to wear new outfits regularly, access designer brands, and avoid the clutter of a permanent wardrobe. The ad shows use occasions such as casual mornings and everyday outings, addressing the purchase barrier of high costs associated with designer clothing. The ad emphasizes that Rent the Runway makes it easy to achieve a fashionable look without the typical investment and commitment. # Visual style The ad has a polished, UGC feel, with natural lighting and smooth transitions. The production quality is high, giving it a commercial-like appearance while maintaining a relatable, everyday tone. The pacing is consistent, with cuts timed to the voiceover, creating a seamless audio-visual sync. # Hooks Spoken: Let's spend the morning with me starting at 5:45. [casual] Text overlay: 00:00–00:01: Morning before the kids wake up / 00:01–00:02: Morning before the kids wake up / 00:01–00:02: 5:45 AM - 7:15 AM Visual: 00:00–00:03: A woman with long blonde hair, wearing a white hoodie and shorts set with brown slippers, walks through an arched doorway in a well-lit, modern home. The background includes white cabinets and a chandelier visible through the archway. The camera is stationary, capturing her full body as she walks towards the camera. # Funnel stage Consideration # Pain points The ad implies the pain point of being stuck in a style rut, wearing the same casual outfits repeatedly. "One of my New Year's resolutions is to not wear the same four sweatshirts and the same two pair of leggings every day." # Value propositions - Wear new outfits regularly - Access designer brands - Avoid the clutter of a permanent wardrobe - Fashionable look without the typical investment and commitment # Benefits - Access to stylish, high-quality clothing without the commitment of buying - Simplifies the process of getting dressed - Allows users to experiment with different styles # Features - Clothing rental service - Wide range of designer apparel and accessories # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and routine. # Storyline - 00:00–00:03 The ad opens with a woman walking through her house in a lounge set, setting the scene for her morning routine. - 00:03–00:05 She expresses her surprise at waking up early and shares her plans to get things done before her kids wake up, creating a relatable scenario for busy parents. - 00:05–00:12 The woman prepares coffee and self-tanner, then shows off her new lounge set from Rent the Runway, highlighting the product as part of her morning routine. - 00:12–00:26 She opens the blinds and starts a load of laundry, showcasing her busy lifestyle and how she manages household tasks. - 00:26–00:27 She expresses her frustration with her husband adding more laundry, adding a humorous touch to the everyday chaos of family life. - 00:27–00:33 The woman walks through her house, emphasizing how surprised she is that her kids are still asleep, creating anticipation for the next part of her routine. - 00:33–00:36 She gets dressed in another outfit from Rent the Runway, showcasing the variety and style options available through the service. - 00:36–00:41 She expresses her satisfaction with ordering clothes through Rent the Runway, highlighting the convenience and simplification it brings to her life. - 00:41–00:55 She reveals her New Year's resolution to dress more fashionably and less casually, positioning Rent the Runway as a solution to achieve this goal. - 00:55–01:00 The woman prepares to leave, acknowledging that her kids are starting to wake up, signaling the end of her solo morning routine.

# Ad summary This ad showcases the Lorelie Halter Gown from AMUR, highlighting its popularity and design inspiration. The ad features the designer discussing the dress's viral success and the botanical gardens that inspired its design, along with clips of influencers and customers wearing the dress. # Brand positioning AMUR is presented as a high-fashion brand that values artistic inspiration and meticulous craftsmanship. The brand aims to occupy a space in the consumer's mind as a creator of unique, nature-inspired designs, as evidenced by the designer's discussion of the New York Botanical Gardens as the inspiration for the Lorelie Halter Gown. The brand aligns with values of creativity, beauty, and attention to detail, positioning itself as a brand that creates special, sought-after pieces. The brand pushes against the norm of mass-produced fashion by emphasizing the three-day creation process for the dress, highlighting its exclusivity and the care put into each garment. The brand positioning is both functional, in terms of the dress's design and construction, and emotional, in terms of the beauty and inspiration it evokes. # Product The Lorelie Halter Gown is a dress designed by AMUR, inspired by the New York Botanical Gardens, specifically a pond with lily pads and rippling water. It is described as the brand's most sought-after piece on Rent the Runway and is so popular that even employees find it hard to get their hands on it. The dress went viral on social media, indicating its broad appeal and eye-catching design. The dress is special and takes about three days to make, highlighting the craftsmanship and attention to detail involved in its creation. The dress is for anyone who wants to wear a special dress. # Visual style The ad has a polished, commercial aesthetic with a blend of studio-lit interview segments and natural-light shots of influencers. The editing style includes quick cuts between speakers and locations, maintaining a consistent pace. The production quality is high, giving the ad a professional feel. The pacing is moderate, with cuts occurring every few seconds to keep the viewer engaged. The audio-visual sync is well-coordinated, with cuts often timed to the rhythm of the music or the emphasis of spoken lines. # Hooks Spoken: The Lorelie Halter Gown, this is, like, I think, our most sought after piece on Rent the Runway. Text overlay: The “Lorelie Halter Gown,” Visual: 00:00–00:03: A woman with blonde hair is shown from the back, wearing a light purple, ruffled gown. She turns to the side to show the front of the dress. The background is a plain white wall with a light green chair. The camera is stationary and focuses on the dress. Text overlay: "The 'Lorelie Halter Gown,'" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the featured dress is highly desirable and difficult to obtain, even for employees of the brand. This is signaled by the line: "It is so hard, even as an employee, to get my hands on this dress." # Value propositions - The dress is highly desirable and popular, as it is the most sought-after piece on Rent the Runway. - The dress is fashionable and trendy, as it went viral on social media. - The dress is unique and artistic, as it is inspired by the New York Botanical Gardens. - The dress is high-quality and meticulously crafted, as it takes about three days to make. # Benefits - Most sought after piece on Rent the Runway - Viral on social media - Inspired by the New York Botanical Gardens - Special and takes about three days to make # Features - Ruffled gown - Halter neck # Call to action None used. # Social proof - "It kind of, like, went viral on social" – Unnamed speaker - "We absolutely love this dress. Like I think here in our office, it's our favorite as well" – Female 5 (Brand Representative) # Point of view - Customer 25% – The customer POV is communicated through short clips of people wearing the dress and a caption that says "trying on the viral Amur dress." - Brand 75% – The brand POV is communicated through the designer speaking about the dress, its popularity, and the inspiration behind it. # Storyline - 00:00–00:03 The designer introduces the Lorelie Halter Gown, stating it is their most sought-after piece on Rent the Runway. This is intended to immediately establish the dress's popularity and desirability. The perspective is from the brand, showcasing their pride in the product. The tone is enthusiastic and confident. - 00:04–00:06 The designer explains how hard it is to get the dress, even as an employee, reinforcing its high demand. This builds on the previous point, emphasizing the dress's exclusivity. The perspective is from the brand, adding a touch of humor and relatability. The tone is lighthearted and slightly self-deprecating. - 00:06–00:09 The ad shows clips of influencers and customers wearing the dress, with one clip mentioning it went viral on social media. This provides social proof and demonstrates the dress's appeal to a wider audience. The perspective shifts to customers and influencers, showcasing their experiences with the dress. The tone is celebratory and trendy. - 00:09–00:11 The designer is asked if she was surprised the dress went viral, or if she knew it would take off. This acknowledges the dress's success and invites the designer to share her insights. The perspective is from an interviewer, creating a sense of curiosity and anticipation. The tone is inquisitive and conversational. - 00:13–00:26 The designer states that everyone in their office loves the dress and were blown away by it after sketching, hoping everyone would love it the way they did. This reinforces the brand's enthusiasm for the product and highlights the emotional connection they have with it. The perspective is from the brand, conveying their passion and dedication. The tone is heartfelt and genuine. - 00:26–00:28 The interviewer asks about the inspiration behind the dress. This transitions the focus to the design process and the artistic vision behind the product. The perspective is from an interviewer, guiding the conversation and exploring the dress's origins. The tone is curious and respectful. - 00:28–00:41 The designer explains that they pick a place to go to feel inspired, and for this dress, they were inspired by the New York Botanical Gardens, specifically the pond with lily pads and rippling water. This reveals the source of the dress's unique design and adds depth to its story. The perspective is from the brand, sharing their creative process and influences. The tone is reflective and artistic. - 00:41–00:44 The designer concludes by emphasizing that the dress is special and takes about three days to make. This reinforces the dress's value and highlights the craftsmanship involved. The perspective is from the brand, reiterating their commitment to quality and artistry. The tone is proud and confident.

# Ad summary A woman takes a mirror selfie in a casual outfit. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad features a woman in a casual, everyday outfit, suggesting the brand aligns with a relaxed and accessible style. The brand seems to promote a lifestyle of comfort and self-expression through fashion, without adhering to overly trendy or formal norms. The brand positioning is more emotional, focusing on the feeling of ease and confidence in one's personal style. # Product The ad features a striped sweater with a blue collared shirt underneath, paired with wide-leg jeans and gray shoes. The sweater has horizontal stripes in shades of green, blue, and red. The jeans are a medium wash with a wide-leg cut. The woman is also carrying a dark brown leather purse with a crescent shape. The overall impression is a comfortable, stylish, and casual outfit suitable for everyday wear. The ad conveys that these products are worth trying or buying because they offer a blend of comfort and style, perfect for creating a relaxed yet fashionable look. # Visual style The ad has a natural, lifestyle aesthetic with soft lighting and a focus on everyday style. The production quality appears to be high, resembling a well-composed photo taken with a smartphone. The image treatment includes subtle color grading to enhance the warmth and tones. The visual style aligns with platform-native content, resembling a typical Instagram post. The typography is minimal, allowing the focus to remain on the outfit and overall aesthetic. The style aims to be relatable and approachable, encouraging viewers to see themselves wearing the featured clothing. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A blend of comfort and style - Perfect for creating a relaxed yet fashionable look # Benefits - Comfortable - Stylish - Casual # Features - Striped sweater - Blue collared shirt - Wide-leg jeans - Dark brown leather purse # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman in the image is taking a selfie, so the audience is seeing the outfit from her perspective. # Storyline - The woman is taking a mirror selfie, showcasing her outfit. This is included to provide a real-life context for how the clothing looks when worn. The audience is experiencing it from the customer's perspective, seeing how they might present themselves in the brand's clothing.

# Ad summary This ad for Rent the Runway features a testimonial from a customer named Rolanda E. who says she tests pieces in real life before buying them, because fitting rooms can't do that. She is wearing a yellow dress with trumpet sleeves from Rent the Runway and is standing on a rooftop with a city skyline behind her. # Brand positioning Rent the Runway is presented as a service that allows customers to try out clothing items in real-life settings before committing to a purchase. This positions the brand as a practical and customer-centric solution for those who want to ensure they like how clothes look and feel before buying them. It caters to individuals who value the experience of wearing different styles and want to avoid the limitations and artificial environment of traditional fitting rooms. # Product The advertised product in this ad is Rent the Runway's clothing rental service, which allows customers to try clothing pieces in real-life settings before deciding to buy them. The ad features a woman wearing a bright yellow, long-sleeved dress with flared or trumpet sleeves, which are trimmed with black fabric. This use case highlights how the rental service enables customers to test out clothing outside of a store's fitting room. The ad addresses the barrier of uncertainty and the limitations of fitting rooms by offering the chance to experience the clothing in a real-world context. # Visual style The ad has a polished, lifestyle-focused visual style. It features a real person in a natural outdoor setting. The image is well-lit, and the focus is on the woman wearing the Rent the Runway dress. The text is clean and legible, and the overall aesthetic is modern and aspirational. # Hooks Headline: "I test pieces in real life before buying them—fitting rooms can't do that." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to fully experience clothing in fitting rooms before purchasing. # Value propositions - Test pieces in real life before buying them—fitting rooms can't do that. # Benefits - Test pieces in real life before buying them - Avoid fitting rooms # Features - Clothing Rental Service # Call to action None used. # Social proof - "I test pieces in real life before buying them—fitting rooms can't do that." – Rolanda E. # Point of view - Brand: The brand is presented at the top of the image with the text 'RENT THE RUNWAY'. This communicates the core offering to the audience immediately. # Storyline - The ad begins with a woman wearing a dress from Rent the Runway in an outdoor setting. The intention is to showcase the brand's clothing in a real-life context, something that cannot be replicated in a traditional fitting room. The audience is experiencing this moment through the customer wearing the brand's dress. - The ad follows with a testimonial quote from a customer (Rolanda E.) who describes the value she finds in testing pieces in real life before buying them, because fitting rooms can't offer the same experience. This highlights the benefit of the brand's service from the customer's perspective. - The ad wraps up with a mention that the featured customer received membership perks. This detail emphasizes the added value and benefits of becoming a Rent the Runway member, from the brand's perspective.

# Ad summary This ad for Rent the Runway features a woman showcasing different outfits available for rent. The ad highlights the convenience and affordability of renting clothes for various occasions, emphasizing the brand's commitment to providing stylish and sustainable fashion options. # Brand positioning Rent the Runway is presented as a modern and accessible fashion service that allows customers to rent clothing and accessories for various occasions. The brand positions itself as a solution to the problem of having nothing to wear, offering a constantly rotating wardrobe without the commitment of purchasing. Rent the Runway aligns with values of sustainability and affordability, promoting a lifestyle of stylish experimentation without the environmental impact of fast fashion. The brand aims to occupy a space in the consumer's mind as a convenient and cost-effective alternative to traditional retail, pushing against the norms of owning clothes and encouraging a more flexible approach to fashion. # Product Rent the Runway offers a clothing rental service that provides access to a wide variety of designer apparel and accessories. The service allows customers to rent items for a specific period, wear them, and then return them, eliminating the need to purchase and store clothing. The product is for individuals who want to stay on-trend, have access to high-end fashion, and reduce their environmental footprint. The ad highlights the convenience of having a constantly updated wardrobe without the commitment of ownership. The service addresses the purchase barrier of high costs associated with designer clothing, offering a more affordable way to access stylish outfits. The ad showcases different outfits suitable for various occasions, emphasizing the versatility and practicality of the rental service. # Visual style The ad has a polished and clean aesthetic, with natural lighting and simple backgrounds. The editing style is smooth, with static shots and minimal transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo. The cuts are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:07 [Upbeat] Fall's freshest looks, plans starting at $99 a month. Text overlay: 00:00–00:07 Fall's freshest looks / 00:00–00:07 Plans starting at $99/mo / 00:00–00:07 RENT THE RUNWAY Visual: 00:00–00:07 A woman with long brown hair, fair skin, wearing a tan trench coat, a black top, and a black and white patterned skirt, stands against a light gray wall. She is holding a burgundy purse. The camera is stationary, capturing a medium shot of the woman. The lighting is natural, creating soft shadows. The product, Rent the Runway, is displayed through text overlay at the bottom of the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of having nothing to wear and the high costs associated with purchasing designer clothing. The ad visually shows a woman in different outfits, implying the struggle of finding the right outfit for various occasions. The ad copy, "Fall's freshest looks, plans starting at $99 a month," directly addresses the cost barrier. # Value propositions - Access to designer fashion without the commitment of purchasing - Affordable pricing plans starting at $99/month - Convenient rental service that eliminates the need to store clothing # Benefits - Access to Fall's freshest looks - Affordable way to stay on-trend - Convenient way to have a constantly updated wardrobe # Features - Clothing rental service - Access to designer apparel and accessories - Plans starting at $99/mo # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its offerings and value proposition. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a woman in a trench coat and patterned skirt, holding a burgundy purse. The message is to introduce the brand and its offerings, highlighting the latest fall looks available for rent. The perspective is from the brand, showcasing its curated collection and value proposition. The tone is stylish and inviting, aiming to capture the viewer's attention with fashionable outfits. - 00:07–00:12 00:07–00:12 The woman is now in a different outfit, a black top and a long skirt, walking down the street. The message is to demonstrate the variety of styles available through Rent the Runway, emphasizing the brand's ability to cater to different fashion preferences. The perspective is from the brand, showcasing its diverse collection and the ease of incorporating it into everyday life. The tone is casual and relatable, suggesting that Rent the Runway can seamlessly fit into the viewer's lifestyle. - 00:12–00:17 00:12–00:17 The woman is in a third outfit, a long-sleeved top and pants, standing in front of a building. The message is to further showcase the range of outfits available, reinforcing the brand's commitment to providing options for various occasions. The perspective is from the brand, highlighting its curated collection and the versatility of its offerings. The tone is confident and stylish, aiming to inspire viewers to explore different fashion styles through Rent the Runway. - 00:17–00:22 00:17–00:22 The woman is in a fourth outfit, a black dress, walking down the street. The message is to demonstrate the brand's ability to provide stylish options for different settings, emphasizing the convenience of renting clothes for various occasions. The perspective is from the brand, showcasing its diverse collection and the ease of incorporating it into everyday life. The tone is sophisticated and chic, suggesting that Rent the Runway can elevate the viewer's style without the commitment of purchasing. - 00:22–00:27 00:22–00:27 The woman is in a fifth outfit, a sweater and pants, standing in front of a building. The message is to further showcase the range of outfits available, reinforcing the brand's commitment to providing options for various occasions. The perspective is from the brand, highlighting its curated collection and the versatility of its offerings. The tone is casual and stylish, aiming to inspire viewers to explore different fashion styles through Rent the Runway. - 00:27–00:30 00:27–00:30 The ad concludes with the text overlay "RENT THE RUNWAY" and "Rent, wear, return". The message is to reinforce the brand name and its core value proposition, emphasizing the convenience and simplicity of the rental service. The perspective is from the brand, summarizing its offering and encouraging viewers to take action. The tone is clear and concise, aiming to leave a lasting impression on the viewer.

# Ad summary This ad for Rent the Runway features a series of women modeling different designer outfits in an urban setting. The ad promotes the idea of accessing designer fashion for less through a subscription service. # Brand positioning Rent the Runway is presented as a service that democratizes access to designer fashion. The brand positions itself as a solution for those who want to experience high-end styles without the commitment of purchasing them outright. The ad showcases a variety of styles and body types, suggesting inclusivity and catering to diverse tastes. The brand aligns with a lifestyle that values fashion, sustainability, and affordability, pushing against the norms of fast fashion and promoting a more conscious approach to consumption. The brand positioning is both functional (providing access to designer clothes) and emotional (allowing customers to feel stylish and confident). # Product Rent the Runway is a subscription service that allows users to rent designer clothing and accessories. The service is for anyone who wants to wear designer fashion without paying full retail prices. The ad shows a variety of outfits, including dresses, coats, and separates, highlighting the breadth of the available wardrobe. The clear USP is the ability to access designer fashion for less. The ad implies that the service is suitable for various occasions, from everyday wear to special events. The ad addresses the purchase barrier of high costs associated with designer clothing by offering a rental model. The ad tells the viewer that this product is worth trying because it provides access to high-end fashion at an affordable price. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the clothing in real-world settings. The editing style uses quick cuts to transition between different models and outfits, creating a sense of variety and movement. The production quality is high, with clear lighting and professional-looking shots. The pacing is fast, with cuts occurring approximately every 1-2 seconds. The audio-visual sync is not particularly emphasized, but the music complements the overall stylish and upbeat tone. # Hooks Text overlay: Designer / fashion / for less / RENT THE RUNWAY Visual: 00:00–00:02: A woman with long brown hair, wearing a beige jacket, plaid skirt, and brown boots, poses in front of a stone structure in a park. She smiles and gestures with her hands. The camera is stationary. Text overlay: "Designer fashion for less" and "RENT THE RUNWAY". # Funnel stage Top of funnel (Awareness) # Pain points The high cost of designer fashion makes it inaccessible to many people. # Value propositions - Designer fashion for less: Access to high-end fashion at a lower cost through a rental model. # Benefits - Wear designer fashion without paying full retail prices - Access high-end styles at an affordable price # Features - Access to designer clothing and accessories - Rental service # Call to action Subscribe today # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of showcasing diverse women enjoying and modeling the brand's clothing. # Storyline - 00:00–00:02 The ad opens with a woman posing in a stylish outfit in an urban park setting. - 00:02–00:04 The scene transitions quickly to another woman in a different designer outfit, also posing outdoors. - 00:04–00:08 The ad continues to showcase various women in different outfits and locations, all within an urban environment. - 00:08–00:09 The ad ends with a final shot of a woman in a trench coat, reinforcing the brand's message of accessible designer fashion.

# Ad summary This ad showcases Rent the Runway, a clothing rental service, highlighting diverse women of different ages and sizes as members. Each woman is seen wearing outfits rented from the platform, emphasizing the brand's tagline, 'Wear more. Spend less.' The ad aims to portray the accessibility and value of Rent the Runway's monthly membership, targeting women who desire variety in their wardrobe without the high costs of purchasing new clothes. # Brand positioning Rent the Runway is presented as an accessible and stylish clothing rental service that caters to a wide range of women. The brand aims to occupy the space of affordable luxury, allowing consumers to enjoy high-end fashion without the commitment and expense of buying. The brand aligns with values of sustainability, variety, and smart spending. It appeals to consumers looking for a cost-effective alternative to traditional retail by offering a rotating wardrobe for a monthly fee. Rent the Runway pushes against the norm of fast fashion and encourages consumers to be more conscious about their clothing consumption. The brand positioning is functional, offering a practical solution to wardrobe variety, and emotional, empowering women to express themselves through fashion without breaking the bank. # Product Rent the Runway is a clothing rental service offering members access to a diverse wardrobe for a monthly fee of $99. It caters to women who want to wear high-end and designer clothing without purchasing, focusing on providing variety, sustainability, and cost savings. The service allows members to choose from a wide selection of clothing and accessories for various occasions, from casual outings to formal events. The ad highlights the value proposition of wearing more and spending less, suggesting that members can enjoy a dynamic wardrobe without the financial burden of buying each item. By featuring real members of different ages, sizes, and life stages, the ad aims to address potential barriers by showcasing the service's accessibility and broad appeal. The ad encourages viewers to join for $99/month, positioning Rent the Runway as a smart and stylish alternative to traditional retail. # Visual style The ad has a polished and modern aesthetic, with clean shots and a focus on showcasing the clothing and the diverse individuals wearing them. The editing style involves quick cuts to transition between different women and outfits. The production quality is high, giving it a commercial feel. The pacing is brisk, keeping the viewer engaged with constant visual changes. # Hooks Spoken: 00:00–00:03: [Upbeat voiceover] Wear more. Spend less. Join for $99 a month. Text overlay: 00:00–00:03: RENT THE RUNWAY / 00:00–00:03: Wear more. Spend less. / 00:00–00:03: JOIN FOR $99/MO → / 00:00–00:00: Rachel / 00:00–00:00: 30 YEARS OLD / 00:00–00:00: MEMBER SINCE 2023 / 00:00–00:00: Featured member receives limited membership perks / 00:01–00:01: Kinesha / 00:01–00:01: 37 YEARS OLD / 00:01–00:01: MEMBER SINCE 2024 / 00:01–00:01: Featured member receives limited membership perks / 00:02–00:02: Ella / 00:02–00:02: 32 YEARS OLD / 00:02–00:02: MEMBER SINCE 2025 / 00:02–00:02: Featured member receives limited membership perks / 00:03–00:03: Julia / 00:03–00:03: 40 YEARS OLD / 00:03–00:03: MEMBER SINCE 2017 / 00:03–00:03: Featured member receives limited membership perks Visual: 00:00–00:01: A medium shot of Rachel, an Asian woman around 30 years old, smiling while standing next to a tennis court. She is wearing a white cap, a navy jacket, and a gray pleated skirt. The background shows the tennis court with spectators in the stands. / 00:01–00:02: A medium shot of Kinesha, a Black pregnant woman around 37 years old, smiling while standing on a brick sidewalk in front of a building with dark windows. She is wearing a floral strapless dress and holding a small handbag. / 00:02–00:03: A medium shot of Ella, a white woman around 32 years old, walking a dog on a brick sidewalk. She is wearing sunglasses, a black t-shirt, and a long silver pleated skirt. The background shows a brick building. / 00:03–00:03: A medium shot of Julia, a white woman around 40 years old, walking in what appears to be a retail store. She is wearing a gray sleeveless top and a maroon pleated skirt. The background shows shelves with various items. # Funnel stage Consideration # Pain points The high cost and commitment of purchasing new, high-end clothing, limiting wardrobe variety. # Value propositions - Affordable access to a rotating wardrobe - Variety in clothing without the financial burden - Sustainable fashion choice # Benefits - Wear more - Spend less - Access to high-end fashion - Sustainable clothing consumption # Features - Clothing rental service - Monthly membership - Diverse wardrobe selection # Call to action JOIN FOR $99/MO → # Social proof - The ad showcases diverse women of different ages, sizes, and life stages as Rent the Runway members, implying widespread appeal and satisfaction with the service. Each woman is identified as a 'Featured member,' suggesting they are real customers enjoying the benefits of the service. # Point of view - Customer 100% – The ad features real Rent the Runway members showcasing and endorsing the brand. # Storyline - 00:00–00:03 A diverse range of women are highlighted as Rent the Runway members. - 00:00–00:03 Each woman is shown in a different setting and outfit. - 00:00–00:03 Text overlay emphasizes the brand's tagline. - 00:00–00:03 Ad showcases the appeal and accessibility of Rent the Runway's service.

# Ad summary This ad for Rent the Runway promotes their clothing rental service by showing a list of designer clothing items that can be rented at 60% off for the first month. The ad shows that the cost of renting these items for the first month is $52, which is a significant discount from the original retail price of $4,728. # Brand positioning Rent the Runway is positioned as a luxury fashion rental service, providing access to high-end designer clothing and accessories without the full retail price commitment. The brand aims to occupy a space in the consumer's mind as an affordable and sustainable alternative to traditional retail, allowing customers to enjoy designer fashion without the high cost or environmental impact of purchasing. The brand promotes values of accessibility, convenience, and style, aligning with a lifestyle that values variety and staying on-trend. By offering a rental model, Rent the Runway pushes against the norm of fast fashion and encourages a more circular approach to clothing consumption. The brand positioning is both functional (providing access to designer items) and emotional (allowing customers to feel stylish and confident without financial strain). # Product The product being advertised is Rent the Runway's clothing rental service, which allows customers to rent designer clothing and accessories for a limited time. The service is for individuals who want to access high-end fashion without paying full retail prices. The ad highlights a 60% discount on the first month of outfits. The USPs include the ability to wear designer brands at a fraction of the cost, access to a variety of styles for different occasions, and convenience of renting instead of buying. The ad addresses the purchase barrier of high retail prices by showing a significantly reduced rental cost of $52 for the first month, compared to the original retail value of $4,728 for a selection of designer clothing items including a Co jacket, Tibi jeans, a Marni handbag, a Polo Ralph Lauren sweater, and a Coperni jacket. # Visual style The ad features a clean, minimalist design with a light blue background and rounded corner elements. The product images are professionally shot and well-lit, showcasing the details and quality of each item. The layout is simple and organized, with clear typography and a consistent visual hierarchy. The overall aesthetic is modern and upscale, reflecting the high-end nature of the featured brands. # Hooks Headline: Take 60% off a month of outfits # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the high cost of purchasing designer clothing at full retail price, as highlighted by the question "WHY PAY FULL PRICE?" # Value propositions - Rent designer clothing and accessories for a fraction of the retail price. # Benefits - Access to high-end fashion without full retail price - 60% off the first month # Features - Designer clothing and accessories - Rental service # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand introduces the service and emphasizes the monetary benefits of renting instead of buying. - Customer: The customer is meant to see the cost comparison and savings. # Storyline - The ad opens with the question "WHY PAY FULL PRICE?", immediately framing the problem and introducing the opportunity to save. The brand is establishing the idea that there is a smarter alternative to retail clothing purchases. - Following the opening question, the ad highlights the offer: "Take 60% off a month of outfits". The brand wants to show the viewer the monetary benefit of choosing Rent the Runway. - The ad then lists individual designer clothing items and their retail prices. Juxtaposed to each item's price is the mention "Original retail". The brand seeks to emphasize the value and savings that come with using their service. - The ad concludes with "Your first month:" along with a comparison of the total original retail price ($4,728) versus the discounted price ($52). The brand communicates the total savings the customer can achieve. The consumer is meant to view the original price and the Rent the Runway price, side-by-side.

# Ad summary This ad for Rent the Runway promotes their coat rental service, highlighting the affordability and style options available. It uses a fast-paced slideshow of women modeling different coats against urban backdrops, paired with upbeat music and clear, concise text overlays to convey the offer and encourage viewers to explore the service. # Brand positioning Rent the Runway is presented as a modern, accessible solution for fashion-conscious individuals who want to stay on-trend without the commitment and cost of purchasing designer clothing. The brand offers a rotating wardrobe, providing a sense of luxury and choice at an affordable price point. The ad focuses on outerwear as a practical yet stylish element, aligning the brand with the values of smart spending, sustainability (by reducing consumption), and continuous reinvention of personal style. The brand's positioning is emotional and functional, catering to those who value variety and newness while also seeking a budget-friendly approach to high fashion. # Product The ad promotes Rent the Runway's coat rental service, which allows customers to rent designer coats for a monthly fee, starting at $99. The service aims to provide access to high-end outerwear without the need for a significant financial investment. The ad features a range of coat styles, from classic wool overcoats to trendy faux fur options. The service is implied to be for individuals who enjoy variety, wish to experiment with different styles, or need a specific coat for a particular occasion without wanting to purchase it outright. The offering addresses the purchase barrier of high prices associated with designer clothing, offering a way to 'wear it, return it' and continuously refresh one's wardrobe. # Visual style The ad has a polished, commercial aesthetic with bright and clean visuals. The editing style consists of quick cuts, creating a fast-paced rhythm that keeps the viewer engaged. The production quality is high-end, with professional models and well-lit settings. The pacing is consistent, with a cut roughly every second. The visuals align with the upbeat and modern tone of the ad, showcasing the coats in a stylish and appealing manner. # Hooks Spoken: 00:00–00:07 Rent the Runway. Coats starting at $99 a month. Text overlay: 00:00–00:07 RENT THE RUNWAY / 00:00–00:07 Coats starting at $99/mo / 00:00–00:07 Terms apply Visual: 00:00–00:01 A woman stands on a European street wearing a long brown wool-like coat. She looks off to the left with a slight smile. The background includes stone buildings and pedestrians. The lighting is natural. / 00:01–00:02 A woman wearing sunglasses and a brown coat with white fringe stands in front of a blurred cityscape with brick buildings. She is holding a small brown purse. The coat is centered in the shot, and the background has a slight bokeh effect. / 00:02–00:03 A woman with blonde hair is leaning against a white wall wearing a cream colored teddy bear coat. She has her hands in her pockets. The background is plain and brightly lit. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the high cost of purchasing designer coats and the desire for variety in one's wardrobe. "Coats starting at $99/mo" suggests a more budget-friendly alternative to buying expensive outerwear. # Value propositions - Rent a coat starting at $99/month, providing an affordable way to access designer fashion. # Benefits - Access to designer coats - Affordable price point - Ability to refresh wardrobe # Features - Coat rental service - Monthly subscription - Variety of styles # Call to action Rent a coat # Social proof - None used. # Point of view - Brand 100% – The brand is communicating its offer and highlighting the value proposition through product displays and direct CTAs. # Storyline - 00:00–00:01 The ad opens with an image of a woman in a stylish brown coat, standing on a European street. - 00:01–00:02 The shot changes to another woman wearing a different coat, also in an urban setting. The brand's name and a starting price are displayed. - 00:02–00:03 A third woman is shown wearing a cream-colored coat, continuing the slideshow of different styles and locations. - 00:03–00:06 More coat styles are presented in quick succession, each worn by a different model in various settings, emphasizing the diversity of choices available through Rent the Runway. - 00:06–00:07 The final shot shows a woman in a black and white patterned coat, followed by a direct call to action to ‘Rent a coat’ and learn more.

# Ad summary This ad for Rent the Runway features a slideshow of clothing and accessory options that are available for rental or purchase. The ad highlights a sale of 60% off the first month. # Brand positioning Rent the Runway presents itself as a modern and accessible solution to fashion needs, offering clothing and accessories for rent or purchase. The brand's positioning is functional, providing an opportunity for consumers to access designer items without committing to full purchase prices. Rent the Runway aims to occupy the space of convenience and cost-effectiveness in the consumer's mind, and its alignment with current trends and fashion enables customers to stay stylish without breaking the bank. The brand pushes against the norms of traditional retail, where one must buy items outright, offering a rental model that caters to the desire for variety and sustainability. # Product Rent the Runway offers a range of clothing and accessories for rent or purchase, catering to various styles and occasions. The items featured in the ad include a brown faux fur jacket, a one-shoulder maroon dress, a cream sherpa jacket, a denim tote bag, and a pleated denim skirt. These items are presented as part of a sale, offering 60% off the first month. The products appeal to fashion-conscious individuals looking for variety and affordability in their wardrobe choices. The ad showcases different pieces to highlight the breadth of options available through Rent the Runway, emphasizing the ability to experiment with different styles and designers without the financial commitment of purchasing each item. # Visual style The ad has a clean and minimalist aesthetic, with a light-blue background and static shots of various clothing items. The editing style consists of quick cuts, changing the displayed item every second. The production quality is polished, giving the ad a professional feel. The pacing is quick, with approximately 43 cuts per minute. The text is synced to the cuts, with a new item displayed each time the words "RENT THE RUNWAY" appear on screen. # Hooks Text overlay: 00:00–00:14 / RENT THE RUNWAY / Sale / 60% off your first month Visual: 00:00–00:01: A brown faux fur jacket is displayed against a solid light-blue background. The text "Sale" is overlaid on the jacket, and "RENT THE RUNWAY" is displayed at the top of the frame. The text "60% off your first month" is at the bottom. The camera is static with no movement. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad offers value by showcasing a sale with 60% off the first month, making it more affordable to try the service. - Access to a variety of clothing and accessories without the full purchase price. # Benefits - Affordable access to designer fashion - Ability to experiment with different styles - Cost savings on fashion items - 60% off your first month # Features - Clothing rentals and purchases - Variety of styles - Wide assortment of clothing and accessories including a brown faux fur jacket, a one-shoulder maroon dress, a cream sherpa jacket, a denim tote bag, and a pleated denim skirt. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's products and offerings in a direct and promotional manner. # Storyline - 00:00–00:01 A brown faux fur jacket appears against a solid light-blue background, the text "Sale" is overlaid on the jacket, and "RENT THE RUNWAY" is displayed at the top of the frame. The text "60% off your first month" is at the bottom. - 00:01–00:02 A one-shoulder maroon dress appears against a solid light-blue background, the text "Sale" is overlaid on the dress, and "RENT THE RUNWAY" is displayed at the top of the frame. The text "60% off your first month" is at the bottom. - 00:02–00:03 A cream sherpa jacket appears against a solid light-blue background, the text "Sale" is overlaid on the jacket, and "RENT THE RUNWAY" is displayed at the top of the frame. The text "60% off your first month" is at the bottom. - 00:03–00:04 A denim tote bag appears against a solid light-blue background, the text "Sale" is overlaid on the bag, and "RENT THE RUNWAY" is displayed at the top of the frame. The text "60% off your first month" is at the bottom. - 00:04–00:05 A pleated denim skirt appears against a solid light-blue background, the text "Sale" is overlaid on the skirt, and "RENT THE RUNWAY" is displayed at the top of the frame. The text "60% off your first month" is at the bottom. - 00:05–00:14 The ad returns to the jacket from the beginning.

# Ad summary This ad for Rent the Runway features a series of women in different outfits that they rented from the company. The ad highlights the variety of styles available and the convenience of renting designer clothes. # Brand positioning Rent the Runway is presented as a service that allows customers to rent designer clothing and accessories. The brand aims to occupy a space in the consumer's mind as an accessible and affordable way to experience high-end fashion. The brand aligns with values of sustainability, variety, and convenience, pushing against the norm of purchasing expensive clothing items that may only be worn a few times. The brand positioning is both functional (providing access to designer items) and emotional (allowing customers to express their style and stay on-trend without breaking the bank). # Product Rent the Runway is a service that allows customers to rent designer clothing and accessories for a monthly fee. The ad showcases a variety of clothing items, including dresses, tops, skirts, and handbags. The service is for anyone who wants to experiment with different styles, attend special events, or simply refresh their wardrobe without committing to purchasing expensive items. The ad highlights the variety of styles available and the convenience of renting designer clothes. The ad addresses the purchase barrier of high prices by offering a rental service for a monthly fee. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the clothing and the customers wearing them. The editing style is quick cuts, with smooth transitions between shots. The production quality is polished, giving the ad a professional feel. The pacing is fast, with cuts every second. # Hooks Text overlay: 00:00–00:01 RENT THE RUNWAY / 00:00–00:01 Rent designer / 00:00–00:03 JOIN FOR $99/MO Visual: 00:00–00:01: A light purple background with the text "RENT THE RUNWAY" at the top. Below, the text "Rent designer" is displayed in a larger, dark red font. At the bottom, a dark red button reads "JOIN FOR $99/MO". / 00:01–00:01: A woman stands on a grassy field, holding a drink. She is wearing a maroon sweater, khaki pants, a brown hat, and a brown purse. Text at the bottom reads, "Melina, 31 years old, member since 2022". The dark red button from the previous shot is at the bottom. / 00:01–00:02: A woman walks a dog on a city street. She is wearing a black top and a long, light-colored skirt. Text at the bottom reads, "Ella, 32 years old, member since 2025". The dark red button from the previous shot is at the bottom. / 00:02–00:03: A woman stands in front of a house. She is wearing a purple dress, a gray blazer, and black heels. Text at the bottom reads, "Margeaux, 32 years old, member since 2021". The dark red button from the previous shot is at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points The high cost of designer clothing makes it inaccessible to many people. # Value propositions - Rent designer clothing for a fraction of the retail price - Try new styles without the commitment of buying - Stay on-trend without breaking the bank # Benefits - Access to high-end fashion - Experiment with different styles - Refresh wardrobe without committing to purchasing expensive items # Features - Designer clothing and accessories - Rental service - Monthly fee # Call to action JOIN FOR $99/MO # Social proof - Melina, 31 years old, member since 2022 - Ella, 32 years old, member since 2025 - Margeaux, 32 years old, member since 2021 # Point of view - Customer 100% – The ad features images of real customers wearing Rent the Runway outfits, giving the impression of a user-generated content style ad. # Storyline - 00:00–00:01 The Rent the Runway logo is displayed on a light purple background. - 00:01–00:03 00:01–00:03: A series of images of women wearing Rent the Runway outfits are shown. Each woman is identified by name, age, and how long they have been a member.

# Ad summary This ad promotes Rent the Runway, highlighting a wide variety of clothing items available for rental. It begins with a question designed to capture attention and a brief glimpse of the clothing that they have available. # Brand positioning Rent the Runway is presented as a solution for those seeking variety and flexibility in their wardrobe. The brand aligns with values of accessibility and constant newness, allowing users to experience a wide range of styles without committing to ownership. Rent the Runway defies the norm of purchasing and owning clothes, instead offering a rotating selection of high-quality garments. The brand positioning is functional, emphasizing the simplicity and accessibility of renting designer clothing. # Product Rent the Runway offers a service that allows customers to rent designer clothing and accessories. The service is designed for individuals who want access to a diverse wardrobe without the cost and commitment of purchasing each item. Featured items include dresses, jackets, skirts, tops, and outerwear, catering to various occasions and styles. The ad promotes accessibility with "Plans starting at $52", which address the purchase barrier of expensive designer clothing by offering a more affordable rental option. It aims to highlight that you can rent different pieces instead of having to purchase items. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing a variety of clothing items. The editing style uses quick cuts to display a range of clothing options. The production quality is polished, creating a commercial feel. The pacing is moderately quick, with cuts timed to coincide with the introduction of new clothing options. # Hooks Text overlay: 00:00–00:03 / RENT THE RUNWAY / Ready for a fresh start? / Plans starting at $52 $129 Visual: 00:00–00:03: A grid of various clothing items appears against a neutral background. The clothing items include a brown coat, a floral dress, a beige jacket, and a denim skirt. Below the clothing items, the text "Ready for a fresh start?" is displayed. Below that text is a blue button that reads, "Plans starting at $52 $129". # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the desire for newness and variety in one's wardrobe without the high costs and commitment of purchasing new items. # Value propositions - Offers a variety of clothing items for different occasions and styles - Affordable access to designer clothing and accessories for those seeking variety # Benefits - Ability to refresh your wardrobe - Access to a wide range of styles - More affordable option for high quality clothing # Features - Variety of clothing items available for rent - Different styles of clothing - Plans starting at $52 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented through the official voice and perspective of the Rent the Runway brand. # Storyline - 00:00–00:03 The ad opens with the question, "Ready for a fresh start?", which invites viewers to consider updating their style and wardrobe. - 00:00–00:11 The ad shows various clothing items that are available to rent. The visual presentation and text hint at the possibility of a stylish refresh.

# Ad summary This ad for Rent the Runway promotes their clothing rental service by showcasing a variety of outfits and styles that were popular in 2025. The ad encourages viewers to rent the trends instead of buying into them, suggesting they can stay stylish and up-to-date without the commitment of purchasing clothing. # Brand positioning Rent the Runway is presented as a modern and forward-thinking fashion service that allows customers to rent clothing and accessories. The brand positions itself as an alternative to traditional purchasing, encouraging consumers to 'rent the trends' rather than 'buy into them.' This suggests a focus on sustainability, affordability, and access to high fashion. The brand aligns with values of experimentation, variety, and staying current with the latest styles. Rent the Runway pushes against the norms of fast fashion and overconsumption, offering a functional solution for those who want to enjoy a constantly evolving wardrobe without the environmental impact or financial burden of buying new clothes. # Product Rent the Runway is a clothing rental service that provides access to a wide range of designer apparel and accessories. The service allows users to rent items for a specific period, wear them, and then return them, eliminating the need to purchase and own each item. The ad highlights the variety of styles available, from 'Cafe Shades' to 'Glam Rock,' showcasing the breadth of options for different tastes and occasions. The service is for fashion-conscious individuals who want to stay on-trend without the commitment of buying. The ad addresses the purchase barrier of high costs associated with designer clothing, offering a more affordable and sustainable way to enjoy fashion. The ad emphasizes the 'Rental Rewind 2025,' suggesting that the service keeps users ahead of the curve by providing access to future trends. # Visual style The ad has a clean, modern aesthetic with a mobile-first design. The editing style consists of quick cuts between different images, each showcasing a specific fashion trend. The production quality is polished, resembling a professional commercial. The visual motif is the split-screen layout, with a person wearing the featured style on one side and a colored rectangle with a descriptive name and 'hearts' count on the other. The pacing is fast, with cuts occurring approximately every second, creating a sense of urgency and excitement. The text and product actions are not explicitly synced to music beats, but the overall rhythm is engaging. # Hooks Text overlay: 00:00–00:08 RTR RENTAL / 00:00–00:08 REWIND 2025 / 00:00–00:08 Rent the trends—don't buy into them / 00:00–00:08 Imagine what you'll wear in 2026 Visual: 00:00–00:01: A title card with 'RTR RENTAL REWIND 2025' in bold, black font at the top. Below, 'Rent the trends—don't buy into them' is displayed. An image of a woman in a brown fur coat and pants is on the left, with a maroon rectangle on the right featuring white wavy lines. Text reads 'Cafe Shades' and 'Giving us that extra kick,' with a heart icon and 'HEARTS: 736,000.' At the bottom, 'Join Starting At $99/Mo' is on a white button. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of constantly needing to buy new clothes to stay on-trend, which can be expensive and unsustainable. 'Rent the trends—don't buy into them' directly counters this pain point. # Value propositions - Rent the trends—don't buy into them: Offers a sustainable and cost-effective way to stay fashionable. - Join Starting At $99/Mo: Provides a clear price point for accessing the service. # Benefits - Stay on-trend without buying - Access to designer apparel - Affordable fashion # Features - Clothing rental service - Access to a variety of styles - Monthly subscription model # Call to action Join Starting At $99/Mo # Social proof - The 'HEARTS' count displayed for each style (e.g., 'HEARTS: 736,000' for 'Cafe Shades') serves as social proof, indicating that other users have liked or engaged with these styles. - Some members received incentive for hearting. # Point of view - Brand 100% – The ad is presented from the official voice of Rent the Runway, showcasing its service and value proposition. # Storyline - 00:00–00:01 The ad opens with a title card that reads 'RTR RENTAL REWIND 2025' and the tagline 'Rent the trends—don't buy into them.' - 00:01–00:08 The ad then transitions to a series of images showcasing different fashion trends, each paired with a descriptive name and a 'hearts' count. - 00:01–00:08 Each image features a person wearing a specific style, such as 'Cafe Shades,' 'Florals,' 'Postcard prints,' 'Berry Shades,' 'Butter Yellow,' 'Glam Rock,' and 'Animal Prints.' - 00:01–00:08 Each style is accompanied by a short tagline, such as 'Giving us that extra kick' for 'Cafe Shades' and 'Bringing the bouquet' for 'Florals.' - 00:01–00:08 The ad concludes with a call to action to 'Join Starting At $99/Mo,' encouraging viewers to subscribe to the rental service.

# Ad summary This ad features a creator showcasing clothing items from Rent the Runway's everyday section. She highlights several outfits, emphasizing the versatility and style of the pieces available for rent. # Brand positioning Rent the Runway is presented as a fashion rental service that offers access to designer clothing for everyday wear. The brand aims to occupy a space in the consumer's mind as a convenient and stylish solution for accessing a variety of high-quality clothing without the commitment of purchasing. The brand aligns with values of accessibility, style, and practicality, offering a way to stay on-trend without breaking the bank. Rent the Runway pushes against the norm of buying clothes outright, instead offering a rental model that promotes sustainability and variety. The brand positioning is both functional (providing access to designer clothes) and emotional (allowing customers to feel stylish and confident). # Product The ad features a variety of clothing items available for rent on Rent the Runway. These include Splendid cargo joggers, a Sporty and Rich cropped hoodie, Joes Jeans in size 25, a classic Oxford button-down shirt, a Ganni t-shirt, and a Stella Nova cardigan. The products are presented as versatile pieces that can be mixed and matched to create stylish everyday outfits. The ad highlights the convenience of renting these items, allowing customers to try different styles without committing to a purchase. The products are shown in various outfit combinations, demonstrating their adaptability and appeal for different occasions. The ad addresses the purchase barrier of high costs by offering a rental service, making designer fashion more accessible. # Visual style The ad has a casual, UGC feel with natural lighting and static shots. The editing style is simple, with smooth transitions between outfits. The production quality is polished, giving it a commercial feel while maintaining a relatable tone. The pacing is consistent, with each outfit change flowing smoothly into the next. # Hooks Spoken: Female 1: Okay guys, I'm about to let you in on a little secret because Rent the Runway literally has stuff for everyday. Visual: 00:00–00:06: The shot shows a woman standing in front of a beige wall next to a doorway. She has long brown hair and is wearing a white cropped hoodie, light blue cargo pants, and silver sneakers. She is holding sunglasses and gesturing with her hands as she speaks. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad implies the pain point of wanting to constantly update your wardrobe with new and stylish pieces, but not wanting to commit to purchasing them outright due to cost or sustainability concerns. "Why do I want to buy every single thing I just shared with you?" # Value propositions - Rent the Runway offers a convenient and stylish solution for accessing a variety of high-quality clothing without the commitment of purchasing. - The rental service makes designer fashion more accessible by addressing the purchase barrier of high costs. # Benefits - Access to designer clothing for everyday wear - Versatile pieces that can be mixed and matched - Ability to try different styles without committing to a purchase - Adaptable outfits for different occasions # Features - Splendid cargo joggers - Sporty and Rich cropped hoodie - Joes Jeans in size 25 - Classic Oxford button-down shirt - Cleobella bag - Ganni t-shirt - Stella Nova cardigan # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing and reviewing the products. # Storyline - 00:00–00:03 The creator begins by introducing that she will let the viewer in on a little secret. - 00:03–00:15 She states that Rent the Runway has items for everyday wear and that she is wearing Splendid cargo joggers with a Sporty and Rich cropped hoodie. - 00:15–00:21 She says that this is the perfect outfit to pick your pumpkins up and then says she will show what else she has. - 00:21–00:29 She then shows a pair of Joes Jeans in size 25 and says she might have to purchase the entire outfit. - 00:29–00:34 She says she needs a classic Oxford button-down and that this one is so good. - 00:34–00:40 She adds a Cleobella bag and says how chic and effortless the outfit is. - 00:40–00:47 She then shows a Ganni t-shirt and Stella Nova cardigan and says that this is why the everyday section of Rent the Runway is so dangerous. - 00:47–00:57 She asks why she wants to buy everything she just shared, including the cardigan and bag, and says she loves it all.

# Ad summary This ad features a woman demonstrating how to do a builder gel nail set to match her jacket. She begins by removing her old set with an e-file, then preps the nail, applies the builder gel, and adds color and design. # Brand positioning The brand is presented as a source of inspiration and tools for creating trendy, personalized nail designs at home. The ad emphasizes the brand's ability to empower users to express their individual style through DIY nail art, matching their nails to current fashion trends. The brand aligns with a lifestyle of creativity, self-expression, and attention to detail, positioning itself as a go-to for those who want to stay on top of the latest beauty trends without necessarily going to a salon. The brand positioning is both functional, providing the tools and techniques for nail care, and emotional, fostering a sense of creativity and self-expression. # Product The ad features a builder gel nail set, which includes an e-file, dehydrator, primer, builder gel, a thin brush, a UV light, gold magnet cat eye polish, chrome powder, chrome isolation gel, and topcoat. The e-file is used to remove the old nail set and prep the nails. The dehydrator and primer are used to prepare the nails for the builder gel. The builder gel is used to build the base of the nail. The thin brush is used to level out the builder gel. The UV light is used to cure the builder gel. The gold magnet cat eye polish, chrome powder, and chrome isolation gel are used to create the design. The topcoat is used to seal the design. The ad emphasizes the ability to create salon-quality nails at home, matching them to personal style and fashion trends. # Visual style The ad has a polished UGC feel, with a mix of close-up shots and wider shots. The editing style includes quick cuts and smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Hello, hey good morning. It's nail day powered by Run the Runway. Text overlay: 00:00–00:03 Nail Day / 00:01–00:03 removing old builder gel Visual: 00:00–00:03 A woman with fair skin, dark hair, and pink makeup is centered in the frame, holding up her hands to display her long, light pink nails. She is wearing a brown and tan animal print jacket with a tan sherpa collar. The background includes a cream-colored couch, a green throw blanket, and a dark wall with floral wallpaper. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to create salon-quality nails at home. The creator states that she is going to show how to do a builder gel nail set to match her jacket, implying that it is difficult to achieve this look without the right tools and techniques. # Value propositions - DIY nail art to express individual style - Stay on top of the latest beauty trends without going to a salon # Benefits - Create salon-quality nails at home - Match nails to personal style and fashion trends # Features - e-file - dehydrator - primer - builder gel - thin brush - UV light - gold magnet cat eye polish - chrome powder - chrome isolation gel - topcoat # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating how to use the product. # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the video as a nail day powered by Run the Runway, where she will be creating a builder gel set to match her jacket. This sets the stage for a DIY nail tutorial inspired by a fashion item. - 00:06–00:11 00:06–00:11 The creator states that first, she has to remove the old set. This introduces the first step in the nail care process. - 00:07–00:17 00:07–00:17 The creator uses an e-file to remove the previous color, addressing air bubbles and lifting. This highlights the importance of proper nail preparation. - 00:17–00:22 00:17–00:22 The creator pushes back the cuticle and removes dead skin, emphasizing the need to remove any air or loose bits, including filing underneath. This reinforces the importance of thorough nail prep. - 00:22–00:25 00:22–00:25 The creator shows the nails after shaping and sizing, indicating the completion of the prep stage. This provides a visual checkpoint in the process. - 00:25–00:35 00:25–00:35 The creator applies dehydrator and primer, then builds the nail with builder gel, leveling it with a thin brush and curing it under a UV light. This demonstrates the core steps of building the nail structure. - 00:36–00:45 00:36–00:45 The creator applies gold magnet cat eye polish, chrome powder, and chrome isolation gel, then wipes off with alcohol and applies topcoat. This showcases the creative design process. - 00:45–00:53 00:45–00:53 The creator shows the finished nails, highlighting the gold and silver ombre effect and the leopard print detail, matching the jacket perfectly. This reveals the final result and ties back to the initial inspiration.