How Oner Active Advertises on Meta

# Ad summary This ad by Fit Republic encourages the viewer to join them for more confidence that will last. The ad is set to upbeat music that is popular. The ad is showing a woman in a gym that is training and getting stronger. # Brand positioning Fit Republic is presented as a fitness brand that encourages individuals to achieve their maximum potential and build lasting confidence through training. The brand promotes a lifestyle of empowerment and self-improvement. It provides a space where individuals can train for their future selves and push beyond their limits. The brand ignores typical gym behaviors and focuses on building confidence. # Product The product is the Fit Republic gym. It is a physical space where people can train to become stronger, faster, and more confident. The gym provides workout equipment, space, and a community that supports personal growth and self-improvement. It is designed for anyone who wants to improve their physical and mental well-being, stop shrinking themselves, and be built for more. # Visual style The ad's aesthetic is modern, clean, and energetic. The gym setting is brightly lit. The editing style is quick cuts, with a high production quality. The visual motif is exercise being timed to music. # Hooks Spoken: 00:00–00:02: My attitude [singing] Text overlay: 00:00–00:02: 2026 is the year you break the mould Visual: 00:00–00:02: The shot is inside a gym. A woman with long, braided hair is wearing a dark purple workout set and white sneakers. She is picking up a kettlebell off the floor. A text overlay on the screen says, “2026 is the year you break the mould.” # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that the viewer is shrinking themselves and they need to workout to get faster and stronger. # Value propositions - The gym creates a space that provides benefits of getting faster and stronger. The viewer is being told they are built for more by working out with the gym. # Benefits - You get FASTER - You get STRONGER - You train for your future self - You stop shrinking yourself - You build confidence that lasts - That you are built for more! # Features - Gym space with workout equipment # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – A customer performing exercises and interacting with the fitness equipment. # Storyline - 00:00–00:02 The ad starts with a text overlay that states 2026 is the year you break the mold. This is intended to grab the viewers attention at the start. - 00:02–00:16 The ad transitions to various exercises, such as squats, box jumps, and core workouts. These shots are intended to show how people can get stronger with training. - 00:16–00:23 The ad transitions to the woman running, which is intended to tell the viewer that they are built for more by joining Fit Republic.

# Ad summary The ad features three individuals modeling the ONER activewear collection. The video showcases the versatility of the brand's V-neck collection, as well as various colors to choose from. # Brand positioning ONER is presented as an activewear brand that emphasizes versatility, comfort, and style. The brand pushes against traditional norms by offering clothing that can be worn for both athletic activities and everyday wear. ONER aims to occupy a space in the consumer's mind as a go-to brand for individuals who value both performance and fashion. The brand promotes a lifestyle that balances fitness, well-being, and personal style. The brand's positioning is functional, providing high-quality activewear, and emotional, empowering individuals to express their personal style. # Product The featured product is the ONER activewear V-neck collection, designed for both athletic activities and everyday wear. It is presented in various colors and styles, including long-sleeve and short-sleeve options. The collection is designed for individuals who value both performance and fashion. The USPs include versatility, comfort, and style, making it suitable for a range of activities and occasions. The ad addresses purchase barriers by showcasing how the product can be styled for different looks, appealing to a broad audience with varying tastes. The ad emphasizes that the V-neck collection is worth trying and buying due to its combination of functionality and style, making it a valuable addition to any wardrobe. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the clothing against a simple white background. The editing style is straightforward with static shots and smooth transitions. The production quality is polished, giving off a modern and professional vibe. The visual motif is the consistent white background and simple styling. The pacing is moderate, with cuts timed to the music's beat, creating a cohesive audio-visual experience. # Hooks Visual: 00:00–00:02: A young woman with long, curly red hair walks towards the camera in front of a white wall. She is wearing an oversized white V-neck shirt and loose-fitting black pants. The camera is stationary and captures her full body as she poses. The lighting is natural, and there are slight shadows on the wall. She poses and smiles slightly. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not explicitly stated, but it is implied that finding activewear that is both functional and stylish can be challenging. # Value propositions - Offers a combination of functionality and style - Provides a valuable addition to any wardrobe - Designed for individuals who value both performance and fashion # Benefits - Suitable for both athletic activities and everyday wear - Appeals to a broad audience with varying tastes - Enhances personal style while providing functionality # Features - Versatile V-neck activewear - Available in various colors and styles - Comfortable and stylish design # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of potential customers, showcasing different models wearing the brand's clothing. # Storyline - 00:00–00:02 The ad begins with a woman walking towards the camera, wearing an oversized white V-neck shirt and loose-fitting black pants. The message is to showcase the casual and comfortable style of the activewear. The perspective is from an external observer, capturing the woman's movement and outfit. The tonal cue is relaxed and effortless. - 00:03–00:05 Next, another woman walks into the frame, wearing a navy blue long-sleeve V-neck shirt and baggy jeans. The message is to demonstrate the versatility of the activewear for different body types and styles. The perspective remains from an external observer. The tonal cue is confident and stylish. - 00:06–00:08 The ad continues with a third woman walking towards the camera, wearing a black oversized V-neck sweater and matching shorts, carrying a duffel bag. The message is to highlight the sporty and fashionable aspects of the activewear. The perspective is from an external observer. The tonal cue is sporty and fashionable. - 00:09–00:11 Finally, the ad shows a split screen featuring the three models, each wearing a different color and style of the V-neck collection. The message is to emphasize the variety and inclusivity of the brand. The perspective is from an external observer. The tonal cue is diverse and inclusive. - 00:11–00:12 The ad ends with the brand name ONER appearing on screen. The message is to reinforce brand recognition and identity. The perspective is from the brand itself. The tonal cue is clean and modern.

# Ad summary An advertisement for Oner Active clothing. It presents a woman wearing the brand's activewear, with text promoting the styles as suitable for any activity. # Brand positioning Oner Active is presented as a modern activewear brand focused on style and versatility, with implied performance through the garment designs. The brand aims to occupy a space in the consumer's mind as a provider of clothing that looks good during any activity. The brand is promoting values of practicality and aesthetic appeal. # Product The ad features Oner Active's activewear. The woman is shown wearing a sports bra, featuring a racerback design with gray trim and the brand's name printed in white on the back. The sports bra is paired with gray, flared leggings. The ad suggests these garments can accommodate a wide range of activities, implying their design supports both performance and appearance. # Visual style The ad features a clean and modern visual style with a focus on the product and model. The background is minimalistic, which draws attention to the activewear and the athletic physique of the model. The lighting is soft and even, providing a polished and professional look. The typography is simple and legible, supporting the overall sleek aesthetic. # Hooks Headline: STYLES THAT LOOK GOOD DOING EVERYTHING. # Funnel stage Awareness # Pain points None used. # Value propositions - Oner Active styles are versatile enough to look good while doing any activity. # Benefits - Styles that look good doing everything # Features - Activewear styles # Call to action SHOP SOFTMOTION™ # Social proof - None used. # Point of view - Brand: The ad highlights the brand's name and product features, showcasing the style and quality of the activewear. # Storyline - The ad shows an athletic woman wearing Oner Active clothing. The intention is to demonstrate the style and fit of the activewear from the brand's perspective. - The ad displays text highlighting that Oner Active styles "look good doing everything." The intention is to directly state the versatility and aesthetic appeal of the brand's activewear from the brand's perspective. - The ad provides a button to shop "Softmotion." The intention is to encourage the audience to explore and purchase this collection from the brand's perspective.

# Ad summary This ad features the founder of the brand Oner. She sits on the stairs to a stadium and discusses the genesis of the brand. She talks about its origins rooted in strength training before it evolved to be inclusive for all women and the multiple facets of their lives. # Brand positioning Oner Active is a brand of activewear for women. The brand aims to promote the idea that women are multifaceted and can't be put in one box. It also emphasizes the need for women to be supportive and come together. The brand sells apparel that is meant to be worn across different activities and types of movement. # Product The ad features the brand's line of activewear. The activewear is shown in various colors, designs, and fits. The pieces include sports bras, leggings, shorts, tops, and outerwear. In the ad, many of the tops and bras are compressive performance fits. # Visual style The ad has a casual aesthetic with quick cuts and a mix of static shots and handheld camera work. The overall feel is authentic and relatable, with a UGC vibe that aligns with social media trends. The editing rhythm is fairly consistent, creating a smooth and engaging viewing experience. # Hooks Spoken: I started Oner because I genuinely just wanted to feel good when moving my body. Visual: 00:00–00:03: The shot is medium framed, capturing a woman sitting on a set of outdoor stairs. She is wearing a white tank top and black pants with white detailing down the sides, and is turned to her right. The background is a gray wall. / 00:03–00:05: The camera films a woman in fitness apparel running on a treadmill at a gym. The frame is medium, capturing her from the back. There is a monitor ahead of her and the gym's equipment behind and to the sides. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Activewear to help you feel good when moving your body. # Benefits - Feel good when moving my body. - Support - Togetherness # Features - Activewear - Compressive performance fits # Call to action None used. # Social proof - “I started Oner because I genuinely just wanted to feel good when moving my body” – Female 1 (Founder) # Point of view - Customer 100% – The ad is told entirely from the perspective of the brand founder, who speaks in a casual and relatable tone, sharing personal insights about the brand's evolution and values. # Storyline - 00:00–00:03 The founder of Oner sits on a set of stairs at an outdoor stadium. - 00:03–00:05 She says she started Oner because she just wanted to feel good when moving her body, setting a tone of authenticity and personal connection. - 00:05–00:07 The founder is shown speaking to an interview team. - 00:07–00:15 She states that the thing that would surprise people most about her day-to-day is the need to do more difficult things she doesn't enjoy, to make the things she does enjoy doing so much better, setting a tone of transparency and hard work. - 00:15–00:19 She notes, sitting back on the steps, what the biggest misconception of her as a founder is, leading to the next reveal. - 00:19–00:22 She states that she doesn't think there is any misconception because "what you see is what you get". - 00:22–00:25 The founder is sitting back on the stadium steps and asks what one rule she broke was that she technically wasn't supposed to, leading to the next reveal. - 00:25–00:31 She reveals that Oner was founded because she was solely bodybuilding, and it was truly based just on strength training. - 00:32–00:37 She explains that she realized that women are multifaceted than just one type of movement or one type of emotion. - 00:37–00:39 She declares, "Now we're everything!" and states that that was the best decision she ever made. - 00:39–00:41 She asks, sitting on the stadium stairs once more, what is next for Oner, leading to the reveal of the brand's latest achievement. - 00:41–00:45 She says that the most exciting thing about Oner is its New York City opening. - 00:46–00:49 She says, sitting back on the stairs, that she looks forward to "just seeing the women of Oner and everyone come together." - 00:49–00:52 She explains that "you need support, you need togetherness." - 00:52–00:58 She states that, as a result, seeing hundreds of women come to the New York opening is going to be the highlight of the year.

# Ad summary An image ad showcasing activewear with 'peachy hand feel' and 'superior stretch,' targeting active women. # Brand positioning Oner Active positions itself as a premium activewear brand focused on comfort and performance, as suggested by the use of descriptive language like 'peachy hand feel' and 'superior stretch.' The brand's name itself suggests an emphasis on an active lifestyle. Its designs appear functional yet stylish, bridging the gap between athletic wear and everyday fashion. # Product The ad showcases activewear designed for comfort and flexibility. The top product is a long-sleeve, fitted shirt in a light pink color. The shirt features a high neckline and thumb holes in the sleeves. The bottom product is a pair of olive green, fitted pants in a flared silhouette. The ad highlights the 'peachy hand feel' and 'superior stretch' of the activewear, suggesting a focus on both tactile comfort and unrestricted movement. These attributes suggest the products are well-suited for workouts, yoga, or casual wear. # Visual style The visual style is clean and modern, with a focus on showcasing the activewear's fit and features. The lighting is soft and diffused, highlighting the texture and color of the clothing. The use of a gradient background creates a sense of depth and visual interest. The overall aesthetic is polished and aspirational, aligning with the brand's positioning as a premium activewear brand. # Hooks Headline: PEACHY HAND FEEL. SUPERIOR STRETCH. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Activewear with a 'peachy hand feel' that offers superior stretch, so you can be comfortable and mobile during your workouts or everyday activities. # Benefits - Feel great in your activewear - Move freely # Features - PEACHY HAND FEEL - SUPERIOR STRETCH # Call to action SHOP SOFTMOTION™ # Social proof - None used. # Point of view - Brand: The brand name, tagline, and CTA are being communicated directly from the brand. # Storyline - The ad opens with the brand name and a tagline highlighting the activewear's key features. This is the brand communicating its key selling points and value proposition. - The main image showcases two women in the activewear, highlighting the fit and style of the products. The customer can visualize themselves wearing and enjoying the apparel. - The call-to-action prompts the viewer to 'Shop Softmotion™'. The brand is directly inviting the viewer to explore and purchase the featured activewear.

# Ad summary string # Brand positioning string # Product string # Visual style string # Hooks Text overlay: string Visual: string # Funnel stage string # Pain points None used. # Value propositions - string # Benefits - string # Features - string # Call to action None used. # Social proof - string # Point of view - Customer 100% - The ad shows a person wearing the brand's clothing while seated on a couch. # Storyline - 00:00–00:03 string

# Ad summary This ad shows a woman in a white athletic outfit striking poses while an electronic song plays in the background. # Brand positioning The brand aims to occupy a space in the consumer's mind that aligns with a lifestyle that is confident, active and stylish. The brand values high-quality materials, attention to detail, and flattering design, pushing against the norm of fast-fashion activewear and offering a more luxurious and aesthetically driven alternative. The brand positioning is emotional as it focuses on the feeling of confidence and attractiveness that wearing the clothing provides, rather than solely on functional performance. The brand promotes the beauty and fashion of activewear. # Product The product featured is a matching two-piece athleisure set in white. The set includes a strapless bandeau top and high-waisted, flared leggings with a V-shaped detail at the front. The set is designed to be form-fitting and flattering, highlighting the wearer's figure. The material appears soft and stretchy, suggesting comfort and ease of movement. The set is intended for women who want to look stylish and put-together while engaging in light activities or everyday wear. This product is worth buying because it offers a fashionable and comfortable alternative to traditional activewear, making the wearer feel confident and attractive. # Visual style The ad's overall aesthetic is simple. The video appears to be filmed in a casual setting, such as a street. The editing style consists of static shots with the camera not moving at all, but a variety of poses. The visual motifs are focused on a girl dancing and posing. The pacing is moderate. The audio and visuals are synced so the poses are on the beat of the song. # Hooks Visual: 00:00–00:03: A woman with long brown hair is standing outside in front of a gray brick building. She is wearing a matching white outfit with a strapless tube top and leggings. The sun is shining. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable alternative to traditional activewear - Enhances confidence and attractiveness - Provides a put-together look for light activities and everyday wear # Benefits - Form-fitting design - Flattering silhouette - Comfortable and easy to move in # Features - Matching two-piece athleisure set - Strapless bandeau top - High-waisted, flared leggings with a V-shaped detail # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of someone showcasing the product, seemingly an influencer or satisfied customer. # Storyline - 00:00–00:05 The video opens with a woman in a matching white tube top and leggings standing outside. - 00:05–00:15 The woman then starts to pose and dance to the music.

# Ad summary This ad promotes ONER Active clothing. The ad showcases a woman modeling different outfits, including sweatshirts, sweatpants, a zip-up jacket, and sunglasses. The text overlay encourages viewers to 'GO BOLDER IN 2026' and shop the new season. # Brand positioning ONER Active is presented as a contemporary activewear brand, focusing on fashionable yet functional pieces. The brand aligns with a lifestyle that values both comfort and bold self-expression. Shown through the athleisure outfits, the brand appears to push against the idea that activewear must be strictly performance-oriented, instead promotes the clothes for everyday wear. ONER Active's branding is youthful, relaxed, and confident, emphasizing individuality and a forward-thinking mindset. The brand positions itself as current and stylish, offering clothing that caters to those who want to make a statement with their casual wear. # Product The featured product is ONER Active clothing, including a variety of sweatshirts, sweatpants, and zip-up jackets. The clothing is showcased in multiple colors, including dark maroon, lavender, and light pink. Each piece features the ONER logo and is designed for comfort and style. The sweatshirts and zip-up jackets come in multiple styles and are presented as ideal for both active pursuits and casual wear. The sweatpants are shown with adjustable drawstrings. The models wear sunglasses that are also sold by ONER Active. The clothes are designed to be comfortable and versatile, suitable for various occasions from lounging to working out. The ad addresses a possible purchase barrier by showcasing the clothes as fashionable and trendy, worth buying for their aesthetic appeal and comfort. # Visual style The ad has a clean and polished aesthetic, typical of a professional commercial. The editing style consists of quick cuts between outfits and poses. The production quality is high-end, creating a sophisticated feel. The pacing is fast, with cuts timed to the music to enhance the rhythm and visual appeal. # Hooks Text overlay: ONER ACTIVE / NOTE TO SELF: / GO BOLDER IN 2026 / — WITH LOVE, ONER. / SHOP NEW SEASON NOW Visual: 00:00–00:01: A young, light-skinned woman with long dark braids stands in front of a light gray backdrop in a studio setting. She wears a white t-shirt, maroon sweatpants, and white sneakers. She puts on a dark maroon sweatshirt and looks directly at the camera. / 00:01–00:02: The woman adjusts the sweatshirt. A metal rack with folded clothing is visible in the background. / 00:02–00:05: She puts on oval-shaped glasses, still facing the camera. / 00:05–00:06: Close-up of the woman as she adjusts her glasses. / 00:06–00:07: The woman is now wearing a light pink cropped zip-up sweatshirt and matching sweatpants. She adjusts the zipper. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding comfortable activewear that is also stylish and trendy, offering an alternative to purely functional athletic apparel. # Value propositions - Fashionable activewear # Benefits - Comfortable - Stylish # Features - Sweatshirts - Sweatpants - Zip-up jackets # Call to action SHOP NEW SEASON NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product through professional visuals and direct messaging. # Storyline - 00:00–00:02 A woman models different ONER Active outfits in front of a neutral background. - 00:02–00:06 She puts on a maroon sweatshirt over a white T-shirt, showing the layering of the brand's clothing. - 00:06–00:09 She adds a pair of glasses, enhancing her look. - 00:09–00:12 The scene transitions to the woman in a light pink zip-up sweatshirt and matching sweatpants. - 00:12–00:14 She poses, showing off the details of the outfit. - 00:14–00:16 The woman models a lavender zip-up hoodie and matching sweatpants. - 00:16–00:20 She wears a maroon sweatshirt and sweatpants while putting on headphones, completing a relaxed look. - 00:20–00:22 The ONER logo is displayed on a gray background.

# Ad summary This ad showcases Oner Active apparel, highlighting the fit and color of the Softmotion line. # Brand positioning Oner Active is presented as a brand focused on providing activewear with a perfect fit and a wide range of shades. The brand positions itself as a provider of comfortable and stylish activewear, emphasizing the importance of both functionality and aesthetics. The brand seems to ignore the fast fashion trends, focusing on timeless pieces that can be worn for any activity. # Product The ad features a matching set from Oner Active's Softmotion line, consisting of a bodysuit and high-waisted shorts. The bodysuit has a square neckline and thin straps that cross in the back. The shorts are form-fitting with a wide waistband. The material appears to be a soft, stretchy fabric designed for comfort and flexibility during workouts or everyday wear. The set is shown in a muted, neutral shade. The ad emphasizes the perfect fit and shade of the Softmotion line, suggesting that these pieces are designed to flatter the wearer's body and provide a comfortable, stylish look. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product. The lighting is soft and flattering, and the color palette is muted and neutral. The overall effect is polished and professional. # Hooks Headline: THE PERFECT FIT, THE PERFECT SHADE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Perfect fit - Perfect shade # Call to action EXPLORE SOFTMOTION™ # Social proof - None used. # Point of view - Brand: The brand is presenting its activewear as having the perfect fit and shade, inviting viewers to explore the Softmotion line. # Storyline - The ad opens with a woman in Oner Active apparel, showcasing the fit and style of the clothing. The brand is highlighting the aesthetic appeal of the activewear. - The ad then focuses on the perfect fit and shade of the Softmotion line, emphasizing the comfort and style of the product. The brand is communicating the key selling points of the activewear. - The ad concludes with a call to explore the Softmotion line, encouraging viewers to discover the range of options available. The brand is prompting the viewer to take the next step and learn more about the product.

# Ad summary The ad features a woman wearing loungewear from ONER Active. The ad uses the copy "REST. RESET. RESTART." to convey the loungewear's benefit. # Brand positioning ONER Active is presented as a brand that understands the importance of rest and recovery. The brand's products appear comfortable and stylish, suggesting that they are designed for people who want to look and feel good whether they are working out or relaxing. The brand's name is prominently displayed on the hoodie, reinforcing brand recognition. ONER Active aims to occupy a space in the consumer's mind as a brand that promotes an active lifestyle with the understanding that recovery is an essential part of the process. # Product The featured product is a dark blue hooded sweatshirt with the brand name "ONER" displayed in large white letters across the chest. It is a relaxed fit, loungewear piece, suitable for rest and recovery. The sweatshirt is worn by a woman, and it is paired with matching dark blue leggings. The ad highlights the loungewear's comfort and style, suggesting it is ideal for people who value both. The product shown is designed to be comfortable and stylish for use as loungewear. # Visual style The ad has a clean and minimalist visual style. It features soft lighting, a neutral color palette, and a focus on the product. The production quality is high, with professional photography and retouching. The overall aesthetic is modern and inviting, aiming to convey a sense of comfort and style. The typography is clean and legible, and the layout is simple and uncluttered. The image is likely designed for in-feed placement, with a scannable and eye-catching design. # Hooks Headline: REST. RESET. RESTART. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people need time to rest and recover but may feel guilty or unproductive when not actively working or exercising. This could be frustrating for those who struggle to balance activity and rest. # Value propositions - Loungewear designed to help you rest, reset, and restart # Benefits - Rest - Reset - Restart # Features - Loungewear - Hooded sweatshirt # Call to action SHOP LOUNGEWEAR # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad as the brand is promoting their loungewear collection and encouraging viewers to purchase the product. # Storyline - The ad opens by showing the brand's loungewear product being worn by an active model. This helps the audience associate the product with comfort and style. The brand is telling the story here to show that this product is designed for people who want to look and feel good while resting or recovering. - The text "REST. RESET. RESTART." reinforces the loungewear's role in promoting relaxation. The brand wants to highlight that this product is designed to help people prioritize rest and recovery. This is the brand's point of view in communicating their brand message. - The "SHOP LOUNGEWEAR" button prompts viewers to purchase the advertised product. This drives the user towards conversion by capitalizing on their current interest. This part of the story is told from the brand's POV as a call to action.

# Ad summary This ad features two women wearing activewear from Oner Active. The ad aims to showcase the brand and its clothing line. # Brand positioning Oner Active is presented as a modern activewear brand that emphasizes style and comfort. The brand aims to occupy a space in the consumer's mind as a provider of fashionable and functional activewear. The brand aligns with a lifestyle that values both fitness and style, promoting a sense of confidence and well-being. The brand appears to ignore the norms of overly technical or performance-focused activewear, instead focusing on a more relaxed and stylish aesthetic. The brand positioning is both functional, providing comfortable and practical activewear, and emotional, promoting confidence and a sense of style. # Product The featured product is a matching activewear set consisting of a halter-neck top and flared pants. The set is made from a soft, stretchy material that appears comfortable and form-fitting. The top has a V-neckline and a racerback design, while the pants have a high waist and a wide leg. The set is available in two colors: a dark mauve and a lighter purple. The product is designed for women who want to look stylish and feel comfortable while working out or engaging in other physical activities. The ad highlights the set's versatility and flattering fit, suggesting that it can be worn for a variety of occasions. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on showcasing the product and the models. The image treatment includes soft lighting and subtle color grading. The typography is large and bold, making it easily scannable. The overall style is modern and aspirational, designed to appeal to a fashion-conscious audience. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and comfortable activewear for a variety of occasions # Benefits - Stylish design - Comfortable fit - Versatile - Flattering # Features - Halter-neck top - Flared pants - Soft, stretchy material - V-neckline - Racerback design - High waist - Wide leg # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's point of view, showcasing their activewear line on two models in a visually appealing setting. # Storyline - The ad opens with two women posing in matching activewear sets. This is intended to showcase the brand's clothing line and highlight its stylish design. The audience experiences this from the brand's perspective, as it aims to present its products in an appealing and aspirational way.

# Ad summary This image ad for Oner Active features a woman lifting weights in activewear. The ad encourages viewers to find their movement and shop Oner Active. # Brand positioning Oner Active is presented as a brand that aligns with an active and fitness-focused lifestyle. The brand promotes empowerment through movement and physical activity. The brand seems to ignore category norms by focusing on strength and performance rather than just aesthetics. The brand positioning is both functional, providing activewear for workouts, and emotional, inspiring customers to find their personal movement and feel empowered. # Product The ad features Oner Active activewear, specifically a matching red sports bra and high-waisted shorts set. The activewear is designed for workouts and physical activity, as demonstrated by the woman lifting weights. The high-waisted shorts are shown to be form-fitting and supportive. The sports bra appears to offer support and freedom of movement. The ad encourages viewers to shop Oner Active, implying that the activewear is worth trying or buying for its functional and aesthetic qualities. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a focus on strength and fitness. The image treatment includes bright lighting and color grading to enhance the red activewear. The typography is large and bold, making it easily scannable. The style is disruptive, contrasting with typical activewear ads that focus on aesthetics rather than performance. # Hooks Headline: FIND YOUR MOVEMENT. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Find your movement with Oner Active activewear # Benefits - Empowerment through movement - Fitness-focused lifestyle # Features - Activewear (sports bra and high-waisted shorts) # Call to action SHOP ONER ACTIVE. # Social proof - None used. # Point of view - Brand: The text "FIND YOUR MOVEMENT. SHOP ONER ACTIVE." is from the brand's perspective, as it promotes the brand's message and encourages viewers to shop Oner Active. - Customer: The woman lifting weights represents the customer's perspective, showcasing an active and fitness-focused lifestyle. # Storyline - The ad opens with a woman lifting weights, showcasing her strength and dedication to fitness. This is from the perspective of the viewer, who is observing her workout. The intention is to capture attention and establish the context of activewear and physical activity. - The ad then presents the message "FIND YOUR MOVEMENT. SHOP ONER ACTIVE." This is from the brand's perspective, encouraging viewers to explore their own fitness journey and purchase Oner Active products. The intention is to inspire viewers to take action and associate the brand with personal empowerment through movement.

# Ad summary This ad promotes Oner Active's Effortless leggings, highlighting their two-tier waistband, signature scrunch bum, and DNA contour lines designed to enhance women's curves. The ad features a woman in activewear explaining the features and benefits of the leggings. # Brand positioning Oner Active is presented as a brand focused on enhancing women's curves through thoughtfully designed activewear. The brand emphasizes functional design elements like supportive waistbands and contouring details, positioning itself as a provider of activewear that supports and flatters the wearer during workouts and everyday activities. The brand aligns with a lifestyle of fitness and body positivity, promoting the idea that activewear should both perform well and enhance natural features. # Product The Effortless leggings by Oner Active are designed with a two-tier waistband that holds you in, providing compression and support when you're lifting those big weights. The leggings also feature a signature scrunch bum and DNA contour lines that were designed to enhance all women's curves. These leggings are for women who want activewear that supports their workouts and enhances their natural shape. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product's features. The editing style includes quick cuts between the presenter and close-up shots of the leggings. The production quality is high, giving the ad a professional commercial feel. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: Female 1: What makes effortless so special? Text overlay: 00:00–00:01: ONER ACTIVE / 00:00–00:02: What makes effortless so special? Visual: 00:00–00:01: A woman with long brown hair, wearing a black long-sleeved top and leggings, stands in front of a white background. To her left is a rack of leggings in various colors. She is gesturing with her hands as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting activewear that is both supportive and flattering, especially during workouts. # Value propositions - The two-tier waistband provides compression and support, making it ideal for weightlifting. - The signature scrunch bum and DNA contour lines enhance women's curves, providing a flattering fit. # Benefits - Holds you in - Provides compression - Provides support when you're lifting those big weights - Enhance all women's curves # Features - Two-tier waistband - Signature scrunch bum - DNA contour lines # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, with a presenter explaining the features and benefits of the product. # Storyline - 00:00–00:01 The presenter introduces the Oner Active Effortless leggings and poses the question, 'What makes effortless so special?' - 00:01–00:05 The ad transitions to a close-up of the leggings' two-tier waistband, highlighting its construction and design. - 00:05–00:08 The presenter explains that the two-tier waistband holds you in, provides compression, and support when you're lifting those big weights. - 00:08–00:13 The ad transitions to a close-up of the leggings' scrunch bum and DNA contour lines. - 00:13–00:17 The presenter explains that the leggings feature a signature scrunch bum and DNA contour lines that were designed to enhance all women's curves. - 00:17–00:18 The ad shows a woman doing squats in the leggings. - 00:18–00:20 The ad transitions to a close-up of the leggings' scrunch bum. - 00:20–00:22 The presenter concludes by stating that all of these components put together is what makes Effortless so special to Oner Active.

# Ad summary This image ad showcases activewear from Oner Active. It features a woman wearing a zip-up jacket and shorts, both in a gray color, promoting the SOFTMOTION™ line. The ad aims to drive purchases by highlighting the brand and encouraging viewers to shop now. # Brand positioning Oner Active is presented as a premium activewear brand that emphasizes comfort and performance. The brand aligns with a lifestyle that values both fitness and fashion, offering functional yet stylish apparel. It positions itself in the activewear market by focusing on soft, comfortable materials, as highlighted by the SOFTMOTION™ line. The brand aims to occupy a space in the consumer's mind as a provider of high-quality activewear that feels good to wear, moving away from traditional, often stiff, performance fabrics. # Product The featured product is activewear from the Oner Active SOFTMOTION™ line, comprising a zip-up jacket and shorts. The jacket is a long-sleeved, form-fitting design with a full zipper and thumb holes, made from a soft, gray material. The shorts are high-waisted and made from the same soft, gray material, designed for comfort and flexibility during workouts or casual wear. The ad highlights the unique selling proposition of the SOFTMOTION™ line as exceptionally comfortable activewear. The use occasion is versatile, suitable for both exercise and everyday activities. The visual presentation suggests that the product addresses potential purchase barriers by showcasing a modern, stylish design that looks good both in and out of the gym. # Visual style The ad features a clean and polished visual style, typical of activewear brands. The lighting is soft and the background is a neutral gray, allowing the product and model to stand out. The image has a studio-shot quality, with attention to detail in the styling and presentation. The typography is modern and legible, contributing to the overall sleek aesthetic. The visual style aligns with platform norms for fashion and activewear, making it scannable and eye-catching in-feed. # Hooks Headline: SOFTMOTION™ # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - SOFTMOTION™ # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's perspective, showcasing its activewear line and encouraging purchases through a call to action. # Storyline - The ad opens with a woman wearing the brand's activewear, establishing the product in a real-life context. This is from the brand's perspective, showcasing the apparel's aesthetic appeal and fit. - The focus shifts to the 'SOFTMOTION™' line, with the brand highlighting a specific product line that focuses on comfort and flexibility. This reinforces the brand's unique selling point and promotes their product's comfort features, from the brand's perspective. - A 'SHOP NOW' button is displayed, guiding the viewer to take immediate action and purchase the featured activewear. The brand offers a direct call to action to facilitate sales and increase customer engagement.

# Ad summary This ad showcases three women wearing different Alo Yoga outfits. The ad promotes Alo Yoga's best sellers for lounging or lunging. # Brand positioning Alo Yoga is presented as a high-end athletic and athleisure brand that caters to both active pursuits and relaxation. The brand positions itself as offering the best in quality and style, suitable for a lifestyle that encompasses both physical activity ('lunging') and leisure ('lounging'). The brand aligns with values of comfort, style, and versatility, suggesting that its clothing is appropriate for a range of activities, from workouts to casual wear. Alo Yoga seems to ignore the trend of heavily discounted or fast-fashion activewear, instead focusing on premium quality and timeless appeal. # Product The ad features a range of Alo Yoga apparel, including a navy cropped short-sleeve top paired with light gray sweatpants, a white long-sleeve top with dark gray biker shorts, and a white sports bra with a light gray zip-up jacket and black leggings. Each item is designed for comfort and flexibility, suitable for both exercise and relaxation. The clothing is presented as versatile, allowing customers to transition seamlessly between activities. The ad addresses the need for high-quality, stylish activewear that can be worn in various settings, promoting the idea that Alo Yoga products are worth the investment for their durability and aesthetic appeal. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the clothing in a simple and straightforward manner. The use of a solid gray background and bright lighting helps to highlight the products and models. The overall aesthetic is polished and professional, reflecting the brand's high-end positioning. # Hooks Headline: ONLY THE BEST # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The best quality clothing for both exercise and relaxation. # Benefits - Suitable for lunging or lounging # Features - Best sellers # Call to action None used. # Social proof - "SHOP BEST SELLERS" # Point of view - Brand: The brand's logo and tagline are prominently displayed, establishing the brand's identity and messaging. - Customer: The models are shown wearing the clothing in a way that allows the customer to envision themselves wearing the products. # Storyline - The ad opens with a focus on the brand's logo, immediately establishing brand recognition and signaling the ad's origin. The brand is telling the audience that this is an ad for Alo Yoga. - The ad then highlights the text "ONLY THE BEST," which is intended to convey the brand's commitment to quality and excellence. The brand is telling the audience that they only offer the best products. - The ad continues by stating, "LUNGING OR LOUNGING, SHOP BEST SELLERS," which is intended to showcase the versatility of the brand's clothing and encourage viewers to explore the best-selling items. The brand is telling the audience that their products are suitable for a variety of activities and encouraging them to shop. - The ad features three models wearing different Alo Yoga outfits, visually demonstrating the brand's range of styles and fits. The customer is experiencing the ad through the visual presentation of the clothing on the models.

# Ad summary This ad showcases a variety of activewear sets from Oner Active in different colors. The ad emphasizes the core styles of the brand and encourages viewers to explore more. # Brand positioning Oner Active is presented as a brand that offers core activewear styles in a variety of colors. The brand focuses on providing essential pieces for workouts and active lifestyles, emphasizing style and color options. The brand does not seem to overtly push against any category norms or engage in competitive comparisons. The brand positioning appears to be both functional, offering core styles, and emotional, by aligning with personal expression through a range of colors. # Product The ad features core activewear sets from Oner Active, including sports bras, tops, leggings and shorts. The activewear is shown in a range of colors. Each set appears to be made from a flexible, comfortable fabric. The ad highlights that these styles are available in various favorite colors, suggesting a focus on personal preference and aesthetic appeal. # Visual style The ad has a clean and modern aesthetic with a focus on the product and the variety of colors available. The studio lighting is soft and even, creating a polished and professional look. The models are diverse and the styling is simple, which creates an approachable vibe. The overall style is designed to be visually appealing and easy to scan, ideal for capturing attention in a social media feed. # Hooks Headline: CORE STYLES IN YOUR FAVORITE COLORS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Core styles in your favorite colors, combining essential activewear with personalized color choices. - Option to explore more styles. # Benefits - Find activewear in your favorite colors. # Features - Core styles - Variety of colors # Call to action EXPLORE NOW # Social proof - None used. # Point of view - Brand: The brand promotes its activewear line, emphasizing core styles in a variety of colors, which is communicated through the models and on-screen text. - Customer: The ad appeals to customers by offering activewear in their favorite colors, suggesting a personalized shopping experience. # Storyline - The ad opens by showcasing three models, each wearing different colored activewear sets. This is intended to catch the viewer's eye with a variety of options and immediately present the brand's core product line. The audience experiences this from the brand's perspective, introducing its range of styles and colors. - The ad then focuses on the text, “CORE STYLES IN YOUR FAVORITE COLORS”. This reinforces the message that the brand specializes in essential activewear pieces with the flexibility to choose a preferred color. The brand is directly speaking to the viewer here, highlighting a key benefit. - Finally, the ad concludes with an 'EXPLORE NOW' button. This encourages the viewer to take immediate action and visit the brand's website to view the full range of products. The brand is prompting the viewer towards a purchase decision.

# Ad summary The ad features a female fitness influencer promoting the Enhance Lift leggings by Gymshark. She outlines three reasons why viewers should purchase the leggings: they enhance the glutes, have a flattering mid-rise waist, and are suitable for training and weightlifting. Throughout the ad, the influencer alternates between speaking directly to the camera, showcasing the leggings’ fit and design, and demonstrating their wearability during various exercises at the gym. She ends the ad by offering a discount code. # Brand positioning Gymshark is presented as a fitness apparel brand that empowers women to achieve their fitness goals. The brand emphasizes both the functional and aesthetic benefits of their activewear. Gymshark aims to provide comfortable and supportive clothing for workouts, while enhancing the wearer's physique. The brand aligns with an active lifestyle and promotes confidence through its products. The focus is on functional performance and emotional appeal. # Product The featured product is the Enhance Lift leggings, designed to enhance and lift the wearer’s physique, specifically the glutes. These mid-rise leggings feature glute-contouring details and a subtle scrunch bum. They are designed to be flattering on the waist and provide support during training and weightlifting, moving with the body and making the wearer feel supported throughout workouts. The leggings are marketed toward women who want to enhance their figure and feel confident while exercising. The ad emphasizes that these leggings are comfortable and functional, making them suitable for various training activities. # Visual style The ad has a polished and clean aesthetic, with clear visuals and consistent lighting. The editing style is relatively fast-paced, with quick cuts between different shots. The production quality is high, indicating a professional setup. The visual motif includes close-ups of the leggings to showcase their features and fit. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: I am going to give you guys three reasons why you need to pick up the Enhance Lift leggings. Text overlay: 3 REASONS / You / NEED / Enhance / Leggings Visual: 00:00–00:04 The creator stands in a minimalist gray room and faces the camera wearing a black sports bra, pink leggings, and pink headphones. She holds a small black microphone in one hand. She gestures with her other hand as she introduces the topic of the video. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad taps into the desire to look good while working out and wanting gym apparel that enhances your body rather than hindering it. Visuals and language such as 'glute contouring details' and 'make the glutes look incredible' highlight the desire to feel more confident in workout clothes. # Value propositions - Enhance your physique - Great for mid rise girlies - Amazing to train in # Benefits - Leggings literally make the glutes look incredible - Flattering on the waist - Move with me and make me feel so supported throughout my workouts # Features - Glute contouring details - Subtle scrunch bum - Mid rise # Call to action Make sure you use code Ally, if you want a cheeky discount. # Social proof - "I am always in the Enhance Lift leggings when I am lifting weights. They truly move with me and make me feel so supported throughout my workouts." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the point of view of a customer who is also a creator, sharing their experience with the product. # Storyline - 00:00–00:04 The creator introduces that she is going to outline three reasons to purchase the Enhance Lift leggings. - 00:04–00:06 She states that the first reason is the way they make the wearer's glutes look. - 00:06–00:20 The creator notes that the leggings literally make the glutes look incredible, due to their glute-contouring details, subtle scrunch bum, and other contouring details. - 00:20–00:22 The creator transitions into the second reason, that the leggings are mid-rise. - 00:22–00:30 The creator markets the leggings as great for mid-rise girlies because they sit flatteringly on the waist and make the wearer feel incredible. - 00:30–00:33 The creator highlights the third reason, that the leggings are amazing for training. - 00:33–00:41 The creator states that she wears the leggings when lifting weights, and shows footage of her in them at the gym. - 00:41–00:46 The creator closes with a call to action, telling the viewer to give the leggings a try using her discount code.

# Ad summary This ad showcases two women wearing Oner Active workout jumpsuits in a studio setting. The ad focuses on the fit and style of the activewear. # Brand positioning Oner Active is presented as a brand that offers stylish and form-fitting activewear. The brand is positioned as a provider of fashionable workout clothing that accentuates the wearer's figure. The ad emphasizes the aesthetic appeal and design of the activewear, suggesting that customers should care about the brand because it allows them to look good while working out. The brand seems to ignore the category norm of performance-focused activewear, instead focusing on the emotional aspect of feeling confident and stylish during physical activity. # Product The featured product is a form-fitting workout jumpsuit designed for women. The jumpsuit is made from a stretchy material that hugs the body, accentuating the wearer's figure. It features a halter neckline and a low back, adding to its stylish design. The jumpsuit is available in at least two colors: red and burgundy. The ad highlights the jumpsuit's ability to provide a flattering and fashionable look while engaging in physical activity. The ad addresses the purchase barrier of activewear being unfashionable by showcasing a product that is both functional and aesthetically pleasing. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motif is clean and minimalist, with a focus on the product and the models. The image treatment includes soft lighting and color grading to enhance the overall look. The typography is large and bold, making it easily scannable. The style is designed to be visually appealing and attention-grabbing in a social media feed. # Hooks Headline: ONER ACTIVE # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish activewear that makes you look good while working out. # Benefits - Accentuates the wearer's figure - Provides a stylish and fashionable look - Comfortable for physical activity # Features - Form-fitting design - Halter neckline - Stretchy material # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's activewear on models, highlighting the fit and style of the jumpsuits. # Storyline - The ad opens with two women posing in Oner Active jumpsuits. This is intended to immediately showcase the product and its fit. The audience experiences this from the brand's perspective, highlighting the visual appeal of their activewear.

# Ad summary This ad features a young woman showcasing a new line of activewear from Oner Active. She introduces various pieces, including a seamless top, bralette, underwear, camisole-style tops, and a knitwear set, highlighting the comfort, style, and practical features of each item. She shows the products on camera and how well they fit, offers style tips, and makes the audience feel comfortable and excited to purchase. # Brand positioning Oner Active is presented as a brand focused on comfortable, stylish, and practical activewear for women. The brand seems to occupy a space in the market that values both fashion and function, promoting a lifestyle of comfort and ease while still looking put-together. The brand doesn't seem to push against any category norms but focuses on providing high-quality, versatile pieces that can be worn both in and out of the gym. The brand's positioning is both functional (providing comfortable and practical activewear) and emotional (making customers feel confident and stylish). The products maintain a consistent brand identity with a focus on comfort and style, with functional differences like seamless design, built-in cups, and versatile knitwear. # Product The ad features several products from Oner Active. The Soft Motion Seamless Top is a cropped, long-sleeve top made from a comfortable, lightweight material with built-in cups for support. It's designed for those who dislike thick, uncomfortable long-sleeve tops. The Seamless Pieces include a triangle bralette and underwear, both made from a comfortable material with the Oner logo. The Camisole-Style Tops are stretch tops made from comfortable material. Also showcased is a Baby Pink Knitwear Set, consisting of an off-the-shoulder sweater and pants, designed to be warm and practical for layering. The Mello Tops are three-quarter sleeve tops with a classic v-neck, intended to be worn both inside and outside of the gym. The Scoop Bra is highlighted as the presenter's favorite Oner bra, known for its perfect fit and flattering design, available with matching Straight Leg pants. Finally, a High Neck Bra is shown, emphasizing its stylish design, and highlighted that it pairs well with the brand's long sleeve tops. This highlights the idea that the products are designed to fit and feel good during a workout. # Visual style The ad has a bright, clean, and polished aesthetic, resembling a typical UGC haul. It appears to be filmed in a home setting with soft, natural lighting. The editing is simple with static shots and smooth transitions, focusing on showcasing the products and the presenter's review. The production quality is polished, giving it a commercial feel while maintaining a relatable, user-generated style. The ad uses consistent center framing, with the presenter directly addressing the camera, creating a personal connection with the viewer. The pacing is consistent, with each product getting adequate screen time and description, allowing viewers to appreciate the details and features. Audio and visual elements are synced well, with cuts and actions timed to the presenter's speech, enhancing the overall engagement. # Hooks Spoken: 00:00–00:04 I'm going to walk you guys through the new Honor your body for you capsule coming to Honor Active. Use code Megan. Text overlay: 00:00–00:04 oner your body, for you try-on haul code MEGAN Visual: 00:00–00:04 The shot is a medium close-up of a young, light-skinned woman with long, dark hair and pink lipstick. She is centered in the frame and stands in front of a curved, cream-colored wall with an arched doorway behind her. She wears a light purple cropped long sleeve and light pink sweatpants, revealing a grey Oner Active bra and underwear. She holds her hands together in front of her chest, smiling and speaking directly to the camera. # Funnel stage Consideration # Pain points Discomfort with traditional long-sleeve tops: "I feel like I don't really wear long sleeve tops because they feel really thick and uncomfortable." # Value propositions - Built-in cups in the Soft Motion Seamless Top allow for wearing without additional support. - Seamless design provides a smooth and comfortable fit. - The knitwear set is warm and practical for layering. # Benefits - Comfortable and lightweight material - Versatile style for both gym and everyday wear - Flattering fit and design # Features - Soft Motion Seamless Top: Cropped, long sleeve, seamless design, built-in cups - Seamless Pieces: Triangle bralette and underwear with Oner logo - Camisole-Style Tops: Stretchy and comfortable material - Baby Pink Knitwear Set: Off-the-shoulder sweater and pants, full length - Mello Tops: Three-quarter sleeves, classic V-neck - Scoop Bra and Straight Leg Pants # Call to action Use code Megan. # Point of view - Customer 100% – The entire ad is delivered by a creator who reviews the products and shows the audience how it looks from her perspective as a customer. # Storyline - 00:00–00:04 00:00–00:04 The presenter introduces herself and the Oner Active "Honor Your Body" capsule collection, directing viewers to use code MEGAN. - 00:04–00:12 00:04–00:12 She begins by showcasing the Soft Motion Seamless Top, describing it as a cropped, long-sleeve top. - 00:12–00:23 00:12–00:23 She explains why she likes the Soft Motion Seamless Top, emphasizing its comfortable, lightweight material and built-in cups. - 00:23–00:35 00:23–00:35 She transitions to the Seamless Pieces, showcasing a triangle bralette and underwear with the Oner logo. - 00:35–00:41 00:35–00:41 Next, she presents the Camisole-Style Tops, highlighting their comfortable and stretchy material. - 00:41–01:03 00:41–01:03 The presenter then showcases the Baby Pink Knitwear Set, highlighting the off-the-shoulder sweater and its warmth and full length. - 01:03–01:12 01:03–01:12 She shares a styling tip, demonstrating how to wear the knit sweater as a shrug and expresses the desire for Oner to make a product like this in the future. - 01:12–01:26 01:12–01:26 She shows how she turns the sweater upside down to create the “shrug” look and what to do with the extra fabric. - 01:27–01:42 01:27–01:42 She showcases the Baby Pink Knit Pants, mentioning that they fit her nicely and advises viewers to be mindful of what they wear underneath due to the light color’s sheerness. - 01:43–01:55 01:43–01:55 The presenter highlights the new Mello Tops with three-quarter sleeves, emphasizing their classic and versatile style for wear outside the gym. - 01:55–02:04 01:55–02:04 She describes the Mello top’s features (v neck and 3/4 sleeves) and announces more colors coming. - 02:04–02:16 02:04–02:16 Moving on, she showcases her favorite styles in the new Cherry Lacquer Purple color. - 02:16–02:26 02:16–02:26 She provides a review for the Cherry Lacquer set, commenting on the colors ability to transform in different lightings, calling the color a “fig magenta.” - 02:26–02:47 02:26–02:47 Finally, she introduces the Soft Grown Pink color, advising viewers to be mindful due to sheerness before putting the long-sleeve top on backward. - 02:47–02:56 02:47–02:56 She wraps up the haul, apologizing for the speed and reminding viewers to use code MEGAN, also inviting viewers to DM her for questions.

# Ad summary This ad for Oner Active promotes their Softmotion line. It features a woman wearing an Oner Active Softmotion top against a grey background. Text highlights the brand and product line, and there is a 'Shop Now' call to action. # Brand positioning Oner Active presents itself as a contemporary activewear brand, implied through its sleek, close-fitting designs. The brand prioritizes comfort, as seen in the 'Softmotion' product line, aiming to offer activewear that feels luxurious. The brand places itself in the higher end of the activewear market, blending performance with style, and offers an elevated aesthetic that appeals to customers who seek both functionality and fashion. # Product The promoted product is a Softmotion top from Oner Active. It is a long-sleeved athletic jacket made from a soft material. The jacket is close-fitting, featuring a front zipper and high collar. Its design is minimalistic, highlighting clean lines and a modern aesthetic, suitable for both athletic activities and casual wear. The jacket appears to be available in a range of colors, with the model wearing a grey version in this ad. The product differentiates itself through its soft material and streamlined design, bridging the gap between high-performance activewear and everyday comfort. # Visual style The ad features a modern and minimalist visual style, prioritizing clean lines and a neutral color palette. The production quality appears polished and professional, with studio lighting enhancing the subject's features and the product's details. The image treatment emphasizes smooth gradients and subtle color grading, contributing to a sleek aesthetic. Typography is clean and legible, ensuring the messaging is easily scannable. The overall style aligns with a platform-native approach, particularly suitable for in-feed placements where scannability and stop power are essential. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Softmotion material provides extra comfort during athletic activities - The streamlined design allows the wearer to have a modern aesthetic # Benefits - Comfort - Streamlined design # Features - Soft material - Long-sleeved athletic jacket - Front zipper - High collar # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire image conveys a brand-centric perspective, showcasing the product, emphasizing brand identity, and prompting viewers to make a purchase. # Storyline - The ad begins by showing a woman in activewear. This sets the stage and immediately draws the viewer's attention to the product, while also subtly demonstrating the brand's emphasis on an active and healthy lifestyle. The perspective is from the brand, focusing on showcasing their product in context. - Next, the ad shows the Oner Active brand name, along with the specific product name 'Softmotion'. This directly communicates the brand and product being advertised, reinforcing brand recognition and creating awareness for the specific product line. The perspective is from the brand, promoting its product and brand identity. - The ad concludes with a 'Shop Now' call to action, prompting the viewer to take the next step and purchase the product. This is a direct instruction aimed at driving sales. The perspective is from the brand, seeking to convert viewers into customers.