How NordVPN Advertises on Meta

# Ad summary Ad promoting the NordVPN service and highlighting a limited time offer of basic service for 4.99 euros per month plus 3 extra months on a 1-year plan. # Brand positioning NordVPN is presented as a solution for enhanced online security. The brand positions itself as a provider of essential digital protection, emphasizing the importance of securing online activities. By offering a VPN service, NordVPN aligns with values of privacy and control over one's digital footprint, likely targeting consumers who are aware of cybersecurity threats and value online anonymity. The brand doesn't directly confront competitors but implicitly suggests that standard internet connections are insufficient without its added layer of security. Its functional approach focuses on delivering performance and simplicity in protecting users' online presence. # Product The advertised product is NordVPN, a virtual private network service designed to provide extra security online. It functions by creating a secure, encrypted connection over the internet, masking the user's IP address and encrypting data to protect against eavesdropping and censorship. This particular ad promotes the basic NordVPN plan, highlighting its availability at a promotional price. The advertisement emphasizes the cost-effectiveness of securing one's internet connection, making it accessible to a broader audience. The inclusion of '3 extra months on 1-year plans' addresses a common purchase barrier by sweetening the deal and incentivizing a longer-term commitment. This offer positions NordVPN as a practical solution for individuals looking to protect their data while browsing, streaming, or conducting online transactions. # Visual style The ad has a modern and clean visual style, characterized by its minimalist design, vibrant color palette, and soft lighting. The production quality is highly polished, suggesting a professional, studio-shot approach. The primary visual motif is the use of circular shapes, which draws attention to the central offer. The overall image treatment involves smooth gradients and subtle glows to create depth and visual interest. The typography is clean and legible, ensuring scannability. The style of the ad contrasts slightly with typical social media content, making it potentially disruptive and attention-grabbing in a feed. # Hooks Headline: Extra security online # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing security and privacy while being online. # Value propositions - Get online security from 4.99€ per month. - Get a Basic NordVPN plan plus 3 extra months on 1-year plans. # Benefits - Extra security online # Features - Basic NordVPN plan # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the point of view comes from the brand, NordVPN, as they are presenting their product and promotional offer. # Storyline - The ad begins by grabbing attention with the headline 'Extra security online' to highlight the core benefit of NordVPN, intended to immediately frame the brand offering as valuable and necessary. This is told from the brand's perspective. - The ad then presents a limited-time offer, 'from 4.99€ per month,' clearly communicating the potential savings for a basic NordVPN plan, as told from the brand's perspective. This incentivizes the viewer to consider subscribing. - Finally, the ad adds an extra incentive by mentioning '+ 3 extra months on 1-year plans,' to encourage a longer-term commitment to NordVPN, as told from the brand's perspective. The presentation of the NordVPN logo reinforces brand recognition and credibility.

# Ad summary This ad uses a customer testimonial to highlight the value of using NordVPN to protect against hacking and data breaches. The testimonial emphasizes the peace of mind gained by using NordVPN, especially when using public WiFi. # Brand positioning NordVPN is positioned as a reliable cybersecurity solution that protects users from online threats, particularly when using vulnerable public WiFi networks. The brand offers peace of mind by preventing hacking and data breaches. NordVPN is presented as a recommended solution by satisfied customers and trusted by general consumers. # Product NordVPN is presented as a virtual private network (VPN) service that shields users from cyber threats. The ad showcases how NordVPN protects against hacking, referencing a customer who was hacked twice while using free hotel WiFi before using the product. It emphasizes the peace of mind users gain, preventing incidents like receiving 'hostage letters from Africa'. The product is accessible on various devices, including PCs, iPads, and iPhones, ensuring comprehensive protection across different platforms. # Visual style The ad features a clean and modern design with a blue and white color scheme. It uses a testimonial format within a badge to build trust and credibility. The design is simple, focusing on readability and conveying the message clearly. # Hooks Headline: "After being hacked TWICE during my annual visit to Switzerland while recklessly using a free hotel WiFi, my nephew recommended NordVPN. Ever since then, no more hostage letters from Africa, or the like. I use my Nord account on my PC, iPad, and iPhone." # Funnel stage Middle of funnel (Consideration) # Pain points The pain point highlighted is the vulnerability to hacking while using free public WiFi, as experienced by the customer who was hacked twice. "After being hacked TWICE during my annual visit to Switzerland while recklessly using a free hotel WiFi..." # Value propositions - Peace of mind and security when using free hotel WiFi, preventing hacking incidents and data breaches # Benefits - Protection from hacking and data breaches while using public WiFi - No more hostage letters from Africa # Features - Virtual private network (VPN) # Call to action None used. # Social proof - "After being hacked TWICE during my annual visit to Switzerland while recklessly using a free hotel WiFi, my nephew recommended NordVPN. Ever since then, no more hostage letters from Africa, or the like. I use my Nord account on my PC, iPad, and iPhone." – by John, NordVPN customer # Point of view - Customer: The testimonial is told from the perspective of a NordVPN customer, sharing their personal experience of being hacked and finding a solution with NordVPN. # Storyline - A customer recounts being hacked twice while using free hotel WiFi during visits to Switzerland. This highlights the vulnerability of public WiFi and the potential risks of data breaches from a customer point of view. - The customer's nephew recommends NordVPN, leading to a positive change. This shifts the narrative to a solution-oriented perspective. - Since using NordVPN, the customer has experienced no more 'hostage letters from Africa'. This is from the customer's perspective and emphasizes the effectiveness of NordVPN in preventing security threats. - The customer uses NordVPN on multiple devices (PC, iPad, and iPhone), showcasing the product's versatility and ease of integration into daily life, further reinforcing the customer's point of view.

# Ad summary This ad features a customer testimonial emphasizing the brand's safety and helpfulness for seniors, particularly in the context of computer use. A quote from a Trustpilot review is presented against a blue background, aiming to assure and attract elderly users seeking assistance and security in their online experiences. # Brand positioning The brand aims to position itself as a secure and supportive digital environment, specifically catering to the needs of senior citizens. The brand aligns with values of safety, simplicity, and accessibility, directly addressing the concerns of an older demographic that may find technology challenging or intimidating. By highlighting its commitment to keeping seniors safe, the brand directly counters any perception of online platforms as complex, unsafe, or unwelcoming. Its positioning is both functional (providing necessary computer assistance) and emotional (offering peace of mind and confidence). # Product The product is not explicitly identified but is implied to be a software or online service designed to assist seniors with computer-related tasks. The service aims to provide a safe and supportive online experience, particularly for seniors who may need assistance with computer tasks. The ad emphasizes the safety and helpfulness that the product provides, directly addressing the challenges and potential anxieties that seniors might face when using computers. It serves as a reliable and user-friendly solution that eases the learning curve and promotes confidence in the digital world, fostering a sense of security and empowerment. # Visual style The ad features a clean and simple design with a focus on legibility and trust. The color palette is primarily blue, conveying a sense of calm and security. The use of a glowing circle and soft shadows adds a modern, approachable feel. The Trustpilot logo and star rating system reinforce the message of credibility and customer satisfaction, which is designed to make the ad scannable and trustworthy in the feed. # Hooks Headline: Safe place for Seniors. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the fear and difficulty seniors experience when using computers, as illustrated by Kelly's statement: 'as a senior I need all the help I can get especially when it comes to computers'. # Value propositions - Safety for seniors: Addresses safety concerns and ensures seniors can navigate online platforms without worry. - Help with computers: Provides a solution for seniors who need assistance with computer-related tasks, enhancing their digital literacy and independence. # Benefits - Feeling safe online - Getting needed assistance - Appreciated service # Features - Safe online environment - Help with computers # Call to action None used. # Social proof - I appreciate that you are keeping me safe, as a senior I need all the help I can get especially when it comes to computers, so thank you. by Kelly # Point of view - Brand: The Trustpilot logo and 'Safe place for Seniors.' are meant to project a welcoming, secure environment for elderly users. - Customer: The quote from 'Kelly' validates the brand’s promise of safety and assistance, showcasing the personal impact of the service. - External source: The five-star rating from Trustpilot reinforces the high level of customer satisfaction and overall positive experience provided by the brand. # Storyline - The ad opens with the Trustpilot logo and the claim of providing a 'Safe place for Seniors,' immediately setting the tone and intention to create a secure and welcoming online environment. The intention is to reassure the audience that the platform is trustworthy and secure. This part of the story is told from the brand's perspective, emphasizing its mission and commitment to safety for seniors. - The story progresses with a quote from 'Kelly,' a senior customer, expressing appreciation for the brand's safety measures and the help they receive with computers. This customer testimonial validates the brand's claim and personalizes the positive impact it has on users, building trust. This beat is presented from the customer's point of view, adding credibility to the brand’s claims. - The ad concludes with a five-star rating, reinforcing the high level of customer satisfaction and overall positive experience provided by the brand. This further validates the claims in the testimonial. This is presented from the perspective of an external source, Trustpilot, adding weight to the endorsement.

# Ad summary This ad promotes the VPN app by showcasing its updated interface and secure connection features. It targets users concerned about internet security and highlights the app's easy-to-use interface and secure browsing capabilities. # Brand positioning The brand is presented as a provider of VPN services, with a focus on user-friendly and up-to-date technology. It occupies a space in the consumer's mind as a simple, secure, and reliable VPN service for mobile devices, emphasizing ease of use and functionality. The brand's positioning is functional, emphasizing security and simplicity. # Product The product is a Virtual Private Network (VPN) application for mobile devices. The ad demonstrates how the VPN app works by connecting to a secure server to protect the user's internet connection. It shows how users can easily select a location, connect securely, and view connection statistics. The app is for anyone concerned about internet security and privacy on their mobile devices. The ad addresses potential purchase barriers by highlighting the app's simplicity and ease of use. # Visual style The ad has a polished, modern aesthetic with a focus on the smartphone and app interface. It uses smooth transitions and clear visuals to convey the simplicity of the VPN app. The pacing is moderate, and the cuts are timed to match the audio. # Hooks Text overlay: 00:00–00:08 MAJOR UPDATE / 00:01–00:08 Our VPN app got a new look Visual: 00:00–00:02 A close-up shot of a modern smartphone against a dark blue background shows the VPN app interface on the screen. The phone is tilted slightly, providing a clear view of the display. On the screen, there's a map interface with the location set to "New York, United States," labeled as "Not secured." A blue button reads "Secure my connection." Below, there are options for "Recents" and "All locations." / 00:02–00:05 The app interface changes to show the connection process. The location changes to "United States," and the status reads "Connecting..." A "Cancel" button is visible. / 00:05–00:08 The app interface now shows a secured connection to "Saint Louis, United States." The status reads "Secured," and there's an option to "Pause connection." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need to maintain privacy and security while browsing the internet. # Value propositions - The app offers a simple way to secure your internet connection and protect your privacy. - Provides a new look for the VPN app. # Benefits - Internet security - Privacy protection - Easy to use interface # Features - VPN app - Secure connection - Location selection # Call to action None used. # Point of view - Brand 100% – The entire ad is presented from the brand's point of view, showcasing the VPN app's updated features and ease of use. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showing a close-up of a smartphone screen displaying the VPN app's interface. The message conveys the launch of a major update for the app, highlighting a new look and improved functionality from the brand's perspective. - 00:02–00:05 00:02–00:05 The screen shows the process of connecting to a VPN server. The message conveys the app's ability to secure the user's internet connection. - 00:05–00:08 00:05–00:08 The screen displays the connection status and statistics after successfully connecting to a VPN server. The message conveys a successful VPN connection for secured browsing.

# Ad summary The ad uses a customer testimonial framed in a rounded box to promote NordVPN, highlighting its effectiveness in protecting devices and blocking ads. # Brand positioning NordVPN positions itself as a reliable solution for online security and privacy. The customer testimonial emphasizes the product's ability to protect laptops and block ads and trackers, suggesting a brand that prioritizes user safety and a seamless online experience. The brand's value is conveyed through customer satisfaction, highlighting the tangible benefits of using NordVPN to mitigate online threats. # Product NordVPN is presented as a virtual private network service designed to protect users' online activities and devices. The product is effective at blocking ads and trackers, protecting users from malware, and monitoring the dark web. According to the testimonial, NordVPN updates the user's IP address quickly and prevents online problems. It is implied that the product is for users who want to ensure their online privacy and security by preventing ads and malware. # Visual style The ad utilizes a clean and minimalist visual style. The layout is simple and well-organized, with clear typography and a muted color palette. The use of a rounded box containing a testimonial mimics platform-native elements like review snippets or social media comments. This contributes to a trustworthy and user-friendly feel, enhancing scannability. # Hooks Headline: My experience is a 5 star because NordVPN does what it says it does; protects my laptop. # Funnel stage Consideration # Pain points The ad directly addresses the customer's frustration of not having an effective ad blocker that protects them from malicious sites. The customer states, "I use my tracker and ad blocker because I want them to work and they do!" # Value propositions - NordVPN provides reliable protection and ad-blocking capabilities. As verified by a customer, NordVPN ensures device protection and enhances user experience through its tracking and ad-blocking features. # Benefits - I have not had any problems - I use my tracker and ad blocker because I want them to work and they do! - At present I have 1,702 ads and trackers blocked - it is a great service # Features - NordVPN does what it says it does - protects my laptop - My IP number is quickly updated - Protects me from malignant websites - NordVPN also potects me from Malware and monitors the Dark Web # Call to action None used. # Social proof - "My experience is a 5 star because NordVPN does what it says it does; protects my laptop." - "My IP number is quickly updated and I have not had any problems. I use my tracker and ad blocker because I want them to work and they do! At present I have 1,702 ads and trackers blocked. Protects me from malignant websites. NordVPN also potects me from Malware and monitors the Dark Web; it is a great service." – by Johan, NordVPN customer # Point of view - External source: Trustpilot is presented at the top of the rounded box to validate the authenticity of the review and give social proof to the product's benefits. # Storyline - The ad opens with a Trustpilot review in a rounded box, immediately establishing credibility through an external source. This review is intended to quickly highlight the VPN's benefits and encourage user engagement by showcasing the product's value and ease of use from a user's perspective. - The customer elaborates on their positive experiences, highlighting specific benefits of using NordVPN, such as protection from malware and monitoring of the dark web. This is presented from the customer’s perspective, which increases trust and makes the information more relatable. - The review concludes with the customer’s overall satisfaction. This testimonial comes from the customer's point of view as a satisfied user, further emphasizing NordVPN’s reliability and effectiveness and positively influencing potential users.

# Ad summary This NordVPN ad promotes a free scam text checker by displaying a woman viewing a scam warning on her phone while outdoors. # Brand positioning NordVPN is presented as a modern and reliable cybersecurity solution provider. By offering a free scam text checker, NordVPN positions itself as a protector of consumers' digital safety, going beyond basic VPN services. The brand aims to occupy the space of a trustworthy and accessible guardian against online threats, promoting peace of mind in the digital world. This positioning is functional, emphasizing the practical utility of its services in safeguarding users against prevalent online scams. # Product The featured product is a free scam text checker offered by NordVPN. It is designed to identify potential scam texts on a user's mobile phone, alerting them to possible threats. The product works by scanning incoming text messages and flagging suspicious content, as indicated by the "Warning! Potential Scam Detected" notification displayed on the phone screen. It is intended for mobile phone users who want to protect themselves from SMS-based scams. The ad addresses the purchase barrier of cost by offering the service for free, emphasizing the immediate value and ease of use in preventing potential fraud. # Visual style The ad utilizes a clean, modern visual style with bright colors and a focus on clarity. The production quality appears to be high, with professional lighting and sharp image quality. The image treatment includes a subtle color grade that enhances the blue tones. The typography is clean and legible, ensuring the message is easily scannable. Overall, the style is designed to convey trust and reliability, aligning with the brand's identity as a cybersecurity provider. # Hooks Headline: Free Scam Text Checker # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration and risk of receiving scam texts on mobile phones, as indicated by the "Warning! Potential Scam Detected" notification. # Value propositions - Offering a free scam text checker positions the brand as a protector of its users' digital safety and helps them avoid SMS-based scams. # Benefits - Potential Scam Detected # Features - Free scam text checker # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman looking at the phone screen represents the customer's perspective, showing their interaction with the scam text warning and the visual reaction of concern or awareness. # Storyline - The ad begins by showcasing a woman looking at her phone, with a scam warning notification displayed on the screen. This is intended to highlight the prevalence of scam texts and the potential risk to mobile users, from the perspective of a customer facing this threat. - The visual then introduces NordVPN's free scam text checker as a solution. This is intended to position NordVPN as a protector, providing users with a tool to detect and avoid potential scams, from the perspective of the brand offering a security solution.

# Ad summary This ad showcases the updated user interface and functionalities of a VPN app on a mobile phone, emphasizing its security features and ease of use. # Brand positioning The brand aims to occupy the space of a reliable and user-friendly VPN service, positioning itself as an essential tool for securing internet connections. It aligns with values of privacy and security, promoting a lifestyle of digital freedom and safety. The brand does not overtly push against any category norms, but rather focuses on functional simplicity, making VPN usage accessible to the average user. The focus is primarily functional, highlighting the app's performance in securing connections and providing location options. # Product The product is a VPN app designed to secure internet connections and provide users with the ability to change their virtual location. The app is for anyone concerned about online privacy and security, as well as those who wish to access region-restricted content. Features include the ability to secure connections with a single tap, choose from various server locations, and view connection statistics. A key USP is its user-friendly interface, making VPN usage simple and accessible for non-technical users. Use occasions include securing public Wi-Fi connections, protecting data while traveling, and bypassing geo-restrictions. The ad addresses purchase barriers by demonstrating the app’s simplicity and ease of use, countering the perception that VPNs are complex or difficult to manage. The product is presented as a straightforward solution for online security and location flexibility. # Visual style The ad has a polished aesthetic, resembling a commercial. It features smooth transitions and static shots to highlight the app's interface. The production quality is high-end, giving a clean and professional feel. The pacing is consistent, with static shots allowing the viewer to focus on the app's features. Visual elements are timed to align with the music beats. # Hooks Spoken: 00:00–00:02 Our VPN app got a new look Text overlay: 00:00–00:02 MAJOR UPDATE / 00:00–00:09 Our VPN app got a new look Visual: 00:00–00:02 The shot features a close-up of a smartphone screen displaying the VPN app's interface. The background is dark with blue lighting. The phone is silver. The screen shows a map with the location set to New York, United States, marked as "Not secured". Below, a button reads "Secure my connection". Recent locations (Saint Louis, London, France) are listed. The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the perceived complexity and difficulty of using VPNs, particularly for those who are not tech-savvy. As implied by how easy it makes it to connect. # Value propositions - The new look offers an improved and more intuitive user experience. - Simple and accessible VPN usage for non-technical users. - One-tap connection securing provides immediate protection. # Benefits - Enhanced online privacy - Secure internet connections - Access to region-restricted content - Easy VPN usage # Features - Ability to secure connections with a single tap - Choice of various server locations - Connection statistics display - User-friendly interface # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing the app's features and updates. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a phone displaying the VPN app's interface. The message conveyed is that the VPN app has been updated with a new look. This is presented from the brand's perspective, using a direct, informative tone to announce the update. - 00:02–00:08 00:02–00:08 The app interface shows the user securing their connection to the United States by selecting Saint Louis as their location. The message conveyed is that the app makes it simple to secure connections and change locations. This is presented from the user's perspective, as they interact with the app. The tone is straightforward, demonstrating the app's functionality in a practical way.

# Ad summary This image ad promotes NordVPN, highlighting its speed, server count, and security features, along with a limited-time offer. # Brand positioning NordVPN is positioned as a leading provider of virtual private network services. The brand emphasizes its commitment to online security and privacy by offering a reliable and high-performance VPN solution. The ad reinforces NordVPN's reputation as a technologically advanced and user-friendly service, making online protection accessible to a broad audience. The brand aims to occupy a space in the consumer's mind as the go-to solution for securing their digital lives through ease of use and robust performance. # Product The product featured is NordVPN, a virtual private network service designed to secure and anonymize internet connections. It works by routing internet traffic through encrypted servers, protecting users from data leaks, malicious downloads, and ad trackers. The ad highlights that with NordVPN, users can access 8,900+ ultra-fast servers with a tap and use one account across 10 devices. It is for anyone looking to secure their online activities, whether to protect their data on public Wi-Fi or to bypass geo-restrictions. The USPs are its high server count, fast connection speeds, multi-device support, and built-in security features like data leak alerts, malicious download detection, and ad and tracker blocking. The ad addresses concerns about online security and privacy. # Visual style The ad has a clean and modern design. It combines a blue gradient background with crisp device mockups and concise text overlays. The color scheme is consistent with NordVPN's branding. It appears to be a high-quality, studio-shot production. The overall design prioritizes clarity and readability. # Hooks Headline: Access 8,900+ ultra-fast servers in a tap # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of online security and privacy concerns, highlighting the risk of data leaks, malicious downloads, and intrusive ad tracking. It is implied that users may be struggling with slow internet speeds and limited device protection. # Value propositions - Ultra-fast servers for seamless browsing and streaming - Multi-device support offering comprehensive protection for all your devices - Robust security features to protect your online privacy and safety - Get up to 68% off + 3 months extra # Benefits - Access to a vast network of high-speed servers - Use one account on multiple devices - Protection against data leaks - Detection of malicious downloads - Ad and tracker blocking # Features - 8,900+ ultra-fast servers - One account – 10 devices - Data leak alerts - Malicious download detection - Ad and tracker blocking # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the content is presented from the brand's perspective, promoting NordVPN and highlighting its features and offers. # Storyline - The ad begins by emphasizing the speed and scale of NordVPN's server network, stating "Access 8,900+ ultra-fast servers in a tap". This is included to immediately grab attention with impressive numbers and imply instant accessibility, from the brand's perspective. - The ad continues by listing the key features: "One account – 10 devices," "Data leak alerts," "Malicious download detection," and "Ad and tracker blocking." This serves to build trust and show the scope of protection offered from the brand's perspective. - The ad concludes with the current offer: "Get up to 68% off + 3 months extra". This creates a sense of urgency and provides a clear incentive to purchase from the brand's perspective.

# Ad summary The ad lists 8 ways to unblock websites and avoid censorship online. # Brand positioning NordVPN presents itself as a vital service for users looking to bypass online censorship and maintain unrestricted access to websites. The brand positions itself as a solution that empowers users to browse more safely and freely. It suggests that internet censorship is a prevalent issue, thereby placing itself on the side of the user against these restrictions. By focusing on avoiding censorship, NordVPN aligns with values of freedom, security, and unrestricted information access. # Product NordVPN is presented as a service that allows users to unblock websites and avoid online censorship. The ad details how a VPN masks the user's virtual location and IP address, acting as a primary method to bypass restrictions. The ad also introduces alternative methods to bypass censorship, such as using a proxy server which acts as an intermediary between the user and a website, using Tor browser that routes traffic through multiple servers to make tracking difficult, using a URL shortener to trick filters, accessing websites with mobile data, changing DNS servers to bypass restrictions, using Google Translate, and visiting the website's IP address directly. # Visual style The ad uses a clean and modern aesthetic with a dark blue color scheme and bright white text. The graphics are simple and easy to understand, with screen recordings of different devices and platforms to demonstrate each method. The editing style is quick cuts and static shots, with smooth transitions. The production quality is polished. # Hooks Spoken: 00:00–00:02 Eight ways to avoid censorship online and unblock websites. Text overlay: 8 ways to / unblock / websites / to avoid censorship online / 8 ways Visual: 00:00–00:02 A dark blue background with a graphic of white number 8 and the words 'ways to unblock.' Below is the text '8 ways.' # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of being blocked from accessing certain websites due to censorship or restrictions. “It can trick filters that block certain websites.” # Value propositions - Browse safer and avoid censorship online with NordVPN # Benefits - Masks your virtual location and IP address - Intermediary between you and a website - Routes your traffic through multiple volunteer run servers, making it difficult to track you - Can trick filters that block certain websites - Switching to a public DNS server can help you bypass restrictions - You may sneak past the filters - You may dodge the block # Features - VPN - Proxy server - Tor browser - URL shortener - Mobile data - Change DNS servers - Google Translate - Website's IP address # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand, explaining the benefits of using the VPN service. # Storyline - 00:00–00:02 The ad begins by stating the video will list 8 ways to avoid censorship online. - 00:03–00:09 00:03-00:09 The first method is presented: using a VPN. The ad explains that a VPN masks the user's virtual location and IP address. - 00:09–00:15 00:09-00:15 The second method is presented: using a proxy server. The ad explains that a proxy server acts as an intermediary between the user and the website. - 00:15–00:21 00:15-00:21 The third method is presented: using Tor browser. The ad explains that Tor routes traffic through multiple servers, making it difficult to track the user. - 00:21–00:26 00:21-00:26 The fourth method is presented: using a URL shortener. The ad explains that URL shorteners can trick filters. - 00:26–00:29 00:26-00:29 The fifth method is presented: accessing the website with mobile data. - 00:29–00:35 00:29-00:35 The sixth method is presented: changing DNS servers. The ad explains that switching to a public DNS server can help bypass restrictions. - 00:35–00:44 00:35-00:44 The seventh method is presented: using Google Translate. The ad explains that dropping a website URL into Google Translate can sneak past filters. - 00:44–00:51 00:44-00:51 The eight method is presented: visit the website's IP address directly. The ad explains that accessing the site this way may dodge the block. - 00:51–00:55 00:51-00:55 The ad concludes by recommending the user browse safer and avoid censorship online with NordVPN.

# Ad summary This ad promotes NordVPN's basic plan and features their 1-year plan with 3 extra months. The ad emphasizes NordVPN as 'the most advanced VPN'. # Brand positioning NordVPN is presented as a cutting-edge provider of virtual private network (VPN) services, positioning itself as 'the most advanced VPN' in the market. The brand's focus is on providing users with a sophisticated and reliable solution for secure internet access. By emphasizing advancement, NordVPN appeals to users who prioritize high-tech solutions and robust performance. The brand adopts a functional approach, highlighting its technology-driven superiority rather than focusing on emotional appeals. The imagery of clouds and the brand’s minimalist logo further contribute to the brand's image as a modern, reliable, and technically superior choice in the VPN market. # Product The advertised product is NordVPN, a virtual private network service that encrypts internet traffic and provides users with online privacy and security. The ad focuses on the Basic NordVPN plan, which is available starting from 4.99€ per month. The Unique Selling Proposition (USP) is that NordVPN is the most advanced VPN, suggesting superior technology and performance compared to competitors. The ad mentions a limited-time offer: in addition to the basic plan, customers receive +3 extra months on 1-year plans, incentivizing longer-term subscriptions. This offer aims to overcome the purchase barrier by providing additional value, making the service more attractive to potential buyers. # Visual style The ad has a clean and modern visual aesthetic with a focus on simplicity and clarity. The production quality is high, with a polished and professional feel. The visual motif of clouds is used to convey a sense of security, lightness, and connectivity. Image treatment involves soft lighting, a clear blue sky background, and a minimalistic design. The typography is large and bold for the headline and price point, ensuring high scannability and stop power in the feed. The overall style is visually appealing and trustworthy, aligning with platform-native behaviors while maintaining a distinct brand identity. # Hooks Headline: The most advanced VPN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing secure and advanced internet access. It is implied that users may be vulnerable to cyber threats or privacy breaches without a reliable VPN. # Value propositions - Basic NordVPN plan from 4.99€ per month - + 3 extra months on 1-year plans # Benefits - Secure internet access # Features - Advanced VPN # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, highlighting the product features, benefits, and promotional offer in order to attract new customers. # Storyline - The ad presents NordVPN as 'The most advanced VPN', aiming to establish its position as a leader in technology and security. The brand is conveying its expertise and superior capabilities in the VPN market. - The ad showcases the affordability of the Basic NordVPN plan, priced 'from 4.99€ per month', aiming to demonstrate accessibility and value. The brand is conveying that users can access top-tier VPN services at a reasonable cost. - The ad includes a special offer of '+ 3 extra months on 1-year plans', incentivizing customers to commit to a longer subscription. The brand is offering an additional incentive to increase the perceived value of the plan.

# Ad summary This ad for NordVPN uses a combination of server speed, security features, and promotional offer to encourage users to try its VPN service. By focusing on speed, multiple device use, and threat detection, the ad appeals to users who value both performance and security. # Brand positioning NordVPN is positioned as a premium VPN service focused on speed, security, and ease of use. The brand aims to occupy the space of a reliable and high-performance VPN provider, emphasizing ultra-fast servers and robust security features. NordVPN aligns with the values of digital security and privacy, positioning itself against the risks of data leaks, malicious downloads, and tracker blocking. The brand's positioning is functional, emphasizing performance and security, while also appealing to the emotional need for peace of mind in online activities. # Product NordVPN is presented as a virtual private network (VPN) service that provides users with access to over 8,900 ultra-fast servers. It is designed for individuals who want to protect their online activities from data leaks, malicious downloads, and ad trackers. The service allows users to connect up to 10 devices with a single account, addressing the need for multi-device protection. Key features highlighted include data leak alerts, malicious download detection, and ad and tracker blocking, emphasizing the product's comprehensive security capabilities. The ad addresses potential purchase barriers by offering a limited-time deal: up to 68% off plus 3 months extra, making it more appealing to try or buy. # Visual style The ad has a clean and modern visual style, using a gradient blue background and sharp, uncluttered graphics. The production quality appears highly polished, with a focus on clear typography and icon design. The overall aesthetic is intended to convey trust and reliability, with a focus on scannability in-feed. # Hooks Headline: Access 8,900+ ultra-fast servers in a tap # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the risk of online threats such as data leaks and malicious downloads. The presence of features like “Data leak alerts” and “Malicious download detection” signals the frustration that users face with online threats and their need for online security. # Value propositions - Ultra-fast servers and tap access for speed and convenience - One account for 10 devices for multi-device protection - Data leak alerts, malicious download detection, and ad tracker blocking # Benefits - Ultra-fast servers - Access in a tap - One account for 10 devices - Data leak alerts - Malicious download detection - Ad and tracker blocking # Features - Access 8,900+ ultra-fast servers - One account — 10 devices - Data leak alerts - Malicious download detection - Ad and tracker blocking # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the Brand, focusing on product features, benefits, and promotional offers. # Storyline - The ad begins by highlighting NordVPN’s access to 8,900+ ultra-fast servers, emphasizing the speed and breadth of the service. This message is intended to attract users looking for a fast and reliable VPN experience, promising quick and seamless connections. The story is being told from the brand's perspective, showcasing its key selling points and capabilities. - The ad emphasizes core VPN features through icons and text: supporting 10 devices, data leak alerts, malicious download detection, and ad and tracker blocking. This part of the story is from the brand's perspective, focusing on security and multi-device accessibility and highlighting its comprehensive security features, thereby building trust with potential users. - The ad concludes with a promotional offer of up to 68% off plus 3 months extra, creating a sense of urgency and incentivizing potential customers to subscribe. This message is delivered from the brand's perspective, aiming to convert interest into immediate action by presenting a limited-time deal.

# Ad summary This image ad for NordVPN aims to showcase how the app can improve your online security. The main focus of the ad is to showcase that this software can help you manage your online security in one app. # Brand positioning NordVPN is presented as a comprehensive solution for online security, protecting users from intrusive ads, malware, and exposed data. The brand emphasizes ease of use by highlighting features like securing multiple devices with a single click and providing instant alerts, all managed within one app. This positions NordVPN as a user-friendly yet powerful tool for safeguarding digital privacy, suitable for both tech-savvy individuals and those less familiar with cybersecurity. # Product NordVPN is a virtual private network (VPN) service that secures up to 10 devices with a click, blocking intrusive ads and malware. It provides instant alerts about exposed data and offers blazing speeds across 178 locations. The ad addresses concerns about online security by providing a comprehensive solution in one app, ensuring users can enjoy secure and private internet access regardless of location. It showcases the VPN's ability to protect against various online threats, manage security settings, and enhance connection speeds, making it an appealing option for those prioritizing digital safety and performance. # Visual style The ad has a clean, modern visual style with a dark blue and black color scheme that conveys security and professionalism. The use of a smartphone displaying the NordVPN app interface provides a realistic context and demonstrates the product's usability. The lighting is subdued, creating a sense of privacy and protection, while the clear typography and concise bullet points enhance scannability. The overall design is tailored for in-feed scannability, utilizing platform-native aesthetics to blend seamlessly while still drawing attention. # Hooks Headline: Manage your online security in one app # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the complexity of managing online security, which can be frustrating for users due to the constant barrage of intrusive ads, malware, and potential data exposure. The ad copy states, "Manage your online security in one app", suggesting that without NordVPN, users face a fragmented and overwhelming experience. # Value propositions - Manage your online security in one app by blocking intrusive ads and malware, securing 10 devices with a click, getting instant alerts about exposed data, and enjoying blazing speeds across 178 locations. # Benefits - Manage your online security in one app # Features - Block intrusive ads and malware - Secure 10 devices with a click - Get instant alerts about exposed data - Enjoy blazing speeds across 178 locations # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses the brand voice to communicate the value proposition of NordVPN and highlight its key features and benefits, emphasizing the ease of managing online security in one app. # Storyline - The ad begins with the NordVPN logo and the declaration "Manage your online security in one app," immediately establishing the brand and its core promise of simplified, comprehensive online protection. This introduction aims to grab the viewer’s attention by highlighting the ease of managing online security, speaking from the brand's perspective. - Next, the ad lists key features such as blocking intrusive ads and malware, securing multiple devices with a single click, receiving instant alerts about exposed data, and enjoying blazing speeds across 178 locations. This section educates the viewer about the practical benefits of the service, presented from the brand's perspective to showcase its value proposition. - The ad displays an image of a smartphone showing the NordVPN interface with a connection to Saint Louis, United States, to convey how the app is used. The map showing different locations is also highlighted, and the screen reads "Secured by VPN." This provides a visual demonstration of the app's functionality, putting the viewer in the position of a customer experiencing the ease and security of the app. - Finally, the ad offers a limited-time discount, "Get up to 68% off + 3 months extra," encouraging immediate action. The brand is telling the viewer this is a great opportunity to try the service.

# Ad summary This ad promotes NordVPN, highlighting the ability to browse confidently and the current offer of up to 68% off plus three extra months. The visual focuses on a person walking through a city, symbolizing freedom and security. # Brand positioning NordVPN is presented as a leading provider of secure and private internet access. The brand's positioning emphasizes confidence and freedom in browsing. NordVPN aims to occupy the space of a reliable and user-friendly VPN service. The brand promotes values of security, privacy, and control over one's digital footprint. NordVPN stands apart by offering a straightforward and functional solution with a clear value proposition. The brand's tone is confident and empowering, focusing on the functional benefits of their service. # Product NordVPN is a virtual private network (VPN) service that encrypts internet traffic and protects online identity. The product is for individuals who want to browse the internet securely and privately. It is promoted as a means to 'browse with confidence'. A clear USP is the ability to protect your data and maintain online privacy. The ad does not explicitly show use cases but implies everyday browsing. The offer of 'up to 68% off NordVPN + 3 extra months' addresses the purchase barrier of cost, incentivizing potential customers to try the service. # Visual style The ad features a modern and clean aesthetic. The production quality appears polished, resembling a commercial. The editing style is simple, with static shots and minimal transitions. The pacing is consistent, with the focus on clear visual presentation of the product and offer. # Hooks Text overlay: 00:01–00:14 Browsing with confidence (in a blue rounded rectangle) / 00:02–00:14 Up to 68% off NordVPN + 3 extra months (in a white rounded rectangle) Visual: 00:00–00:05: A person with dark skin, dark curly hair, wearing a black jacket and glasses walks down a city street with tall buildings. Camera shot is from behind the person looking up, and the background is slightly blurred. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern of online security and privacy, suggesting that users may worry about their data being vulnerable while browsing. # Value propositions - The discount makes NordVPN more accessible to a wider audience. - The extra months extend the period of secure browsing, increasing value. # Benefits - Secured browsing - Up to 68% off - 3 extra months # Features - Browse with confidence. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand’s value proposition and offer. # Storyline - 00:00–00:05 A person walks through a city street. - 00:01–00:05 Text overlays appear to introduce the offer and value proposition. - 00:05–00:14 The camera continues to follow the individual walking, maintaining the focus on the overall message.

# Ad summary This image ad for NordVPN features a football player in a locker room setting, using a tablet. The ad promotes online protection with a discount offer. # Brand positioning NordVPN is presented as a provider of online protection, emphasizing the importance of secure browsing. The brand aims to occupy the space of reliable and accessible digital security, positioning itself as a solution for users who want to protect their online activities. The brand's tone is functional, focusing on the practical benefits of its service rather than emotional appeals. It aligns with a lifestyle that values privacy and security in the digital realm, pushing against the norm of unprotected online browsing. # Product NordVPN is a virtual private network service that provides users with better online protection. The product is for anyone who wants to secure their internet connection and protect their data while browsing. The ad highlights a discount offer of up to 68% off. The use case shown is a football player using a tablet in a locker room, implying that the product is useful for securing online activities in various environments. The ad addresses the purchase barrier of cost by offering a significant discount. # Visual style The ad has a polished, studio-shot production quality with a focus on clean visuals and clear messaging. The visual motif is a combination of lifestyle imagery (the football player) and product-focused elements (the tablet). The image treatment includes color grading to enhance the blue tones, creating a cohesive and modern look. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, aiming to stand out with its professional appearance. # Hooks Headline: Browse with better online protection # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking online protection while browsing. "Browse with better online protection" # Value propositions - Get up to 68% off NordVPN # Benefits - Secure browsing # Features - Better online protection # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of its product and the available discount. - Customer: The customer is represented by the football player using the tablet, showing a practical application of the VPN service. # Storyline - The ad opens with a message about better online protection, setting the stage for the product's purpose. The brand is telling the audience that their service provides enhanced security while browsing. - Next, the ad highlights a discount offer of up to 68% off NordVPN, incentivizing the viewer to purchase the product. The brand is telling the audience that they can get the product at a reduced price. - The ad features a football player using a tablet in a locker room, visually demonstrating a use case for the product. The audience is experiencing the ad from the perspective of seeing how the product can be used in everyday situations.

# Ad summary This image ad for NordVPN promotes a limited-time offer of up to 68% off plus 3 extra months. # Brand positioning NordVPN is presented as a leading provider of virtual private network services, emphasizing security and accessibility. The brand aims to occupy the space of reliable digital protection in the consumer's mind, aligning with values of privacy and control over one's internet activity. It positions itself against the norms of unprotected internet browsing, advocating for a proactive approach to online security. The brand positioning is functional, focusing on the performance and security benefits of using a VPN. # Product The product being advertised is NordVPN, a virtual private network service that encrypts internet traffic and protects users' online privacy. It is for anyone who wants to secure their internet connection, whether at home or on public Wi-Fi. The ad highlights a special offer of up to 68% off plus 3 extra months, emphasizing the value and savings available to new subscribers. The ad addresses the purchase barrier of cost by presenting a significant discount, making the service more accessible and appealing to potential users. The ad encourages viewers to take advantage of the limited-time offer to secure their online activity. # Visual style The ad has a clean, modern visual style with a focus on simplicity and clarity. The use of gradients and subtle lighting effects gives it a polished look. The design is minimalist, with a clear hierarchy of information that makes it easy to scan and understand the offer. The color scheme is consistent with the brand's identity, using shades of blue to convey trust and security. # Hooks Headline: Ottieni fino al 68% DI SCONTO # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the cost of VPN services can be a barrier to entry for some users. The offer of up to 68% off addresses this concern by making the service more affordable. # Value propositions - Up to 68% off plus 3 extra months provides significant savings and extended service, making NordVPN more accessible and valuable. # Benefits - Save money on VPN subscription - Extended protection with extra months # Features - Discounted VPN service - Extra months of service # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its logo, value proposition, and call to action to encourage viewers to subscribe to NordVPN. # Storyline - The ad opens with the NordVPN logo, immediately establishing brand recognition and credibility. This is from the brand's perspective, aiming to reinforce its identity and trustworthiness. - The central focus is on the offer of "Ottieni fino al 68% DI SCONTO" (+ Get up to 68% OFF), which is presented in large, bold text to grab the viewer's attention. This is from the brand's perspective, highlighting the immediate value proposition of subscribing to NordVPN. - The inclusion of "+ 3 mesi extra" (+ 3 extra months) further sweetens the deal, adding an additional incentive for potential customers. This is also from the brand's perspective, emphasizing the extended benefits of the offer.

# Ad summary This ad promotes NordVPN's 1-year plans with a discount of up to 68%. # Brand positioning NordVPN is presented as a provider of virtual private network services. The brand is positioned as a way to save money on 1-year plans, suggesting a focus on affordability and value for its services. The brand aligns with the values of security and privacy, implied by the nature of VPN services, and promotes a lifestyle of online freedom and protection. The brand pushes against the norm of unprotected internet browsing, advocating for secure and private online experiences. The brand positioning is functional, emphasizing the practical benefits of saving money and securing online activity. # Product The product being advertised is NordVPN's 1-year subscription plan. NordVPN is a virtual private network service that encrypts internet traffic and provides users with online privacy and security. The ad is targeted towards individuals seeking to protect their online data and activities while also saving money. The ad highlights a discount of up to 68% on NordVPN's 1-year plans, addressing the purchase barrier of cost. The ad aims to convince viewers that NordVPN is worth trying or buying by offering a significant discount on a service that provides online security and privacy. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality is high, with a polished and professional look. The visual motif is a minimalist design with a dark blue gradient background and white text. The image treatment includes subtle lighting effects and a clean, sans-serif typography. The style is platform-native, resembling a typical in-feed ad with a focus on scannability and stop power. # Hooks Headline: Save up to 68% # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the cost associated with VPN services. By offering a significant discount, the ad aims to alleviate the financial burden and make the service more accessible to potential customers. # Value propositions - Save up to 68% on NordVPN's 1-year plans # Benefits - Save up to 68% # Features - Discount on NordVPN's 1-year plans # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes its product and offers a discount. # Storyline - The ad starts by presenting a significant discount offer, "Save up to 68%", immediately grabbing the viewer's attention with the potential for savings. This is told from the brand's perspective, aiming to entice the audience with an attractive deal. - The ad then specifies that the discount applies to "on NordVPN's 1-year plans", clarifying the offer and directing it towards a specific product. This is also told from the brand's perspective, providing essential details about the promotion.

# Ad summary This ad promotes NordVPN by offering a discount of up to 68% off plus 3 months extra. # Brand positioning NordVPN is presented as a provider of virtual private network services. The brand aims to occupy the space of online security and privacy for its customers. The brand's values align with providing a secure and unrestricted internet experience. The brand positioning is functional, focusing on the performance and benefits of using a VPN service. # Product The product being advertised is NordVPN, a virtual private network service that encrypts a user's internet traffic and protects their online identity. The ad highlights a special offer of up to 68% off plus 3 months extra. This offer addresses the purchase barrier of cost, making the service more accessible to potential customers. The ad aims to convince viewers that NordVPN is worth trying or buying by showcasing a significant discount. # Visual style The ad has a clean and modern visual style with a focus on the discount offer. The use of a dark blue gradient background with white text creates a high contrast and makes the offer stand out. The design is simple and direct, aiming to quickly convey the message to the viewer. # Hooks Headline: Get up to 68% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Up to 68% off plus 3 months extra # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting a promotional offer to attract new customers. # Storyline - The ad opens with a large, attention-grabbing discount offer, "Get up to 68% OFF + 3 months extra," immediately drawing the viewer in with the potential savings. The brand is telling the audience that they can save money on the service.

# Ad summary This ad promotes a discount on NordVPN's one-year plans, emphasizing savings. # Brand positioning NordVPN is presented as a provider of virtual private network services. The brand is positioned as a solution for users looking to secure their internet connection and protect their online privacy. The ad focuses on the functional benefit of saving money on a one-year plan, suggesting that NordVPN offers a cost-effective way to maintain online security. The brand aligns with values of security, privacy, and affordability, appealing to users who prioritize these aspects in their online activities. # Product The product being advertised is NordVPN, a virtual private network service that encrypts a user's internet traffic and protects their online identity. The ad specifically promotes a discount on NordVPN's one-year plans. The product is for anyone looking to secure their internet connection, protect their online privacy, and access content from anywhere in the world. The ad highlights the cost savings as a primary reason to purchase the product, addressing the potential purchase barrier of subscription costs. The ad is telling the viewer that NordVPN is worth trying or buying because it offers a significant discount on its one-year plans. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The use of a dark blue color scheme and glowing border creates a sense of security and sophistication. The typography is bold and legible, ensuring that the discount offer is easily readable. The overall aesthetic is professional and trustworthy, aligning with the brand's image as a reliable VPN provider. # Hooks Headline: Risparmia fino al 68 % # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential cost barrier of subscribing to a VPN service by highlighting a significant discount. # Value propositions - Save up to 68% on NordVPN plans for 1 year # Benefits - Risparmia fino al 68 % # Features - NordVPN plans - 1 anno # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the discount offer and promoting NordVPN's one-year plans. # Storyline - The ad opens with a large, attention-grabbing discount offer, immediately drawing the viewer in with the potential for savings. The brand is telling the audience that they can save money on a NordVPN plan. - The ad specifies that the discount applies to NordVPN's one-year plans, clarifying the terms of the offer and providing specific information about the product being promoted. The brand is telling the audience the details of the offer.

# Ad summary This ad promotes NordVPN with a discount offer. It features an athlete in a locker room setting using a tablet, emphasizing the need for online protection even in unexpected scenarios. # Brand positioning NordVPN is presented as a provider of online security and privacy, positioning itself as a necessary tool for protecting digital activity. The brand aligns with values of safety, reliability, and technological advancement, suggesting that users should care because their online data is vulnerable and needs safeguarding. NordVPN pushes against the norm of unprotected internet usage, advocating for proactive security measures. The brand positioning is functional, emphasizing the performance and reliability of its VPN service. # Product NordVPN is a virtual private network service that encrypts internet traffic and protects users' online identity and data. The product is for anyone who uses the internet and wants to secure their online activity, as implied by the ad's focus on online protection. The ad highlights a discount offer, suggesting a cost-effective way to secure your online presence. The ad addresses the purchase barrier of cost by offering a significant discount. The ad is telling the viewer that NordVPN is worth trying or buying because it provides essential online protection at a reduced price. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif includes a circular outline around the subject, drawing attention to them. The image treatment involves color grading to enhance the blue tones and background removal to focus on the subject. The typography is large and bold, making it easily scannable. The style contrasts with platform-native content, aiming to disrupt the feed with a high-design aesthetic. # Hooks Headline: Ottieni fino al # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of online vulnerability and the need for protection against cyber threats. "Proteggiti meglio online" signals the frustration of being exposed to online risks. # Value propositions - 68% di sconto su NordVPN # Benefits - Proteggiti meglio online # Features - VPN service # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption and discount offer are presented from the brand's perspective, promoting its services and special deals. - External source: The image of the athlete using a tablet in a locker room provides an external perspective, showing a real-life scenario where NordVPN can be useful. # Storyline - The ad opens with a message about online protection, setting the stage for the need for a VPN service. This is told from the brand's perspective, highlighting the importance of online security. - Next, the ad presents a discount offer on NordVPN, incentivizing viewers to purchase the product. This is told from the brand's perspective, aiming to attract customers with a limited-time deal. - The ad features an athlete in a locker room using a tablet, visually demonstrating a use case for the VPN service. This is shown from an external perspective, illustrating how NordVPN can be used in various real-life scenarios.

# Ad summary This image ad for NordVPN features a football player in a locker room setting, emphasizing online protection with a significant discount offer. # Brand positioning NordVPN is presented as a provider of better online protection. The brand is positioned as a solution for individuals seeking to secure their online activities, implied through the ad's focus on browsing protection. The brand aligns with values of security and privacy, and the ad promotes a lifestyle where users are proactive about their digital safety. The brand positioning is functional, emphasizing the performance aspect of online protection. # Product NordVPN is a virtual private network service that encrypts a user's internet traffic and provides online protection. The product is for anyone who wants to browse with better online protection. The ad highlights a special offer of up to 68% off. The product is shown being used on a tablet, suggesting it can be used on multiple devices. The ad addresses the purchase barrier of cost by offering a significant discount, making the service more accessible. # Visual style The ad has a polished, studio-shot production quality with a clean and modern visual style. The visual motifs include a color-coordinated blue theme and a clear, legible typography integration. The image treatment involves soft lighting and background removal to focus on the product and the person. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Get up to 68% off # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need for better online protection while browsing, implying a concern about security and privacy. # Value propositions - Get up to 68% off NordVPN # Benefits - Browse with better online protection # Features - Online protection # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption and discount offer are from the brand's perspective, highlighting the service's benefits and promotional deals. - Customer: The football player using the tablet represents the customer's perspective, showing the product in a real-life scenario. # Storyline - The ad opens with the message "Browse with better online protection," setting the stage by highlighting the core benefit of using NordVPN. The brand is telling the audience about the primary advantage of its service, which is to provide enhanced security while browsing the internet. - The ad then presents a limited-time offer of "Get up to 68% off NordVPN," incentivizing potential customers to take immediate action. The brand is communicating a promotional deal to attract new users by reducing the cost of the service. - The image features a football player using a tablet with a speech bubble showing "-68%", visually reinforcing the discount and associating the product with a relatable, everyday scenario. The customer is experiencing the ad through the visual representation of the product in use and the clear communication of the discount.