How Nomatic Advertises on Meta

# Ad summary This image ad for Nomatic advertises a Spring Travel Sale offering 25% off. A person in casual clothes walks past, pulling a black Nomatic carry-on suitcase. # Brand positioning Nomatic is presented as a brand that offers quality travel bags. The brand is positioned as modern and clean through the font choice and the minimal design elements. The brand’s implied value proposition is that their luggage makes travel more convenient and stylish. # Product The product being advertised is a sleek, black carry-on suitcase with a telescoping handle and four wheels. The suitcase is designed for travel and appears to be made of a hard, durable material. The suitcase is shown being pulled by a person who is walking, indicating that it is easy to maneuver. There are no on-package labels visible. # Visual style The ad features a clean and modern aesthetic with a focus on clear messaging. The production quality is high, with professionally rendered text and a simple background. The visual motifs include bold typography and a product-in-use shot. The image treatment incorporates color grading to enhance the blues, and drop shadows add depth to the text elements. This visual style aligns with platform norms while maintaining a clean look to enhance scannability. # Hooks Headline: 25% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 25% OFF during the SPRING TRAVEL SALE # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying the offer of a spring travel sale, including the brand name and the percentage off. - Customer: The background showcases a person pulling a Nomatic suitcase, providing a relatable visual of using the product for travel. # Storyline - The ad opens with the brand name, Nomatic, positioned at the top of the ad, establishing brand recognition right away. This is told from the brand's perspective. - The focus shifts to the announcement of '25% OFF' in large, attention-grabbing letters, highlighting the current sales promotion. This is told from the brand's perspective to draw the customer in with a special offer. - The bottom half of the ad specifies a 'SPRING TRAVEL SALE,' emphasizing the temporal aspect of the promotion, while suggesting an ideal time for travel, which encourages an immediate response. This is coming from the brand, promoting a seasonal offer. - In the background, a person pulls a Nomatic suitcase, visually connecting the promotion to the brand’s featured product, demonstrating its use in travel. This is from the customer's point of view, seeing themselves using the product.

# Ad summary This ad showcases the McKinnon Camera Backpack 25L. It highlights the bag's features, including its customizable ladder system, storage capacity, weather-resistant materials, and external carry system. # Brand positioning The ad presents McKinnon as a brand focused on providing high-quality, feature-rich camera bags for photographers and content creators. The brand emphasizes customization, organization, and durability, positioning itself as a premium option for those who need reliable and versatile gear. The brand aligns with a lifestyle of adventure and creativity, catering to individuals who value both functionality and style in their equipment. # Product The McKinnon Camera Backpack 25L is a versatile and customizable bag designed for photographers and content creators. It features an all-new ladder system that allows users to customize the way they carry their gear, accommodating both camera equipment and everyday items. The backpack includes removable dividers, providing endless arrangements for organizing equipment. It also features a PM Tech Case for additional storage, quick top access, magnetic bottle/tripod pockets, a stabilizing strap, durable weather-resistant materials, a laptop compartment that fits up to a 16" MacBook Pro, and an external carry system. The ad emphasizes the bag's ability to provide a place for everything, addressing the need for efficient and protective storage solutions. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product's features and design. The editing style consists of quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, giving the ad a professional and commercial feel. The visual motif is the rotating camera, which provides a comprehensive view of the bag from all angles. # Hooks Text overlay: THE MOST FEATURE RICH CAMERA BAG Visual: 00:00–00:01 A black McKinnon Camera Backpack 25L is centered against a bright white background. The camera rotates slightly to the left, showing the front of the bag. Text overlay: "THE MOST FEATURE RICH CAMERA BAG". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized and unprotected camera gear. The need for a versatile and customizable storage solution is implied through the demonstration of various storage configurations and features. # Value propositions - The all-new ladder system allows you to customize the way you carry your gear, adapting to both camera equipment and everyday items. - The fast push-in adjustment feature provides ease of use and convenience. - Durable weather-resistant materials ensure your gear is protected in various conditions. - The laptop compartment fits up to a 16" MacBook Pro, making it ideal for tech users. - The external carry system allows you to carry additional items externally, increasing versatility. # Benefits - Customize the way you carry - All everyday gear - Add more camera gear - Top storage for PM Tech Case - Endless arrangements - Quick top access - A place for everything - Endless organization # Features - All new ladder system - Fast push-in adjustment - PM Tech Case - Magnetic bottle/tripod pockets - Stabilizing strap - Durable weather resistant materials - Fits up to a 16" MacBook Pro - External carry system # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the features and benefits of the McKinnon Camera Backpack 25L. # Storyline - 00:00–00:01 The ad opens with a shot of the McKinnon Camera Backpack 25L, immediately establishing the product as the focus. The text overlay highlights that it is the most feature-rich camera bag, setting a high expectation for its capabilities. - 00:01–00:02 The camera rotates around the bag, showing the back of the bag and then opening to reveal the interior. This provides a comprehensive view of the bag's exterior and interior design. - 00:02–00:04 The ad showcases the all-new ladder system, emphasizing the bag's customizable interior. This highlights the bag's adaptability to different storage needs. - 00:04–00:07 The ad transitions to demonstrating the bag's capacity for everyday gear, showing items like a sweatshirt, notebook, snack, and headphones being placed inside. This broadens the bag's appeal beyond just camera equipment. - 00:07–00:09 The ad shows the removal of the ladder system, further emphasizing the bag's versatility. This reinforces the idea that the bag can be adapted for various uses. - 00:09–00:12 The ad demonstrates the bag's ability to hold camera gear, including a camera, lenses, and other accessories. This reinforces its primary function as a camera bag. - 00:12–00:13 The ad shows the bag with the ladder system, emphasizing its ability to hold less camera gear. This reinforces the idea that the bag can be adapted for various uses. - 00:13–00:14 The ad highlights the fast push-in adjustment feature, showcasing the bag's ease of use and convenience. - 00:14–00:18 The ad continues to demonstrate the bag's capacity for camera gear, showing various configurations and accessories. This reinforces its primary function as a camera bag. - 00:18–00:20 The ad introduces the PM Tech Case, showcasing an additional storage option for tech accessories. This highlights the bag's comprehensive storage solutions. - 00:20–00:27 The ad presents alternative storage configurations, emphasizing the bag's flexibility and adaptability. This reinforces the idea that the bag can be customized to fit different needs. - 00:28–00:30 The ad highlights the quick top access feature, showcasing the bag's convenience for accessing frequently used items. - 00:31–00:33 The ad emphasizes that the bag provides a place for everything, reinforcing its organizational capabilities. - 00:33–00:41 The ad showcases the magnetic bottle/tripod pockets, highlighting the bag's external storage options and convenience. - 00:41–00:44 The ad demonstrates the durable weather-resistant materials, emphasizing the bag's ability to protect gear in various conditions. - 00:44–00:47 The ad highlights the laptop compartment, noting that it fits up to a 16" MacBook Pro. This broadens the bag's appeal to tech users. - 00:47–00:50 The ad showcases the external carry system, demonstrating the bag's ability to carry additional items externally. This reinforces its versatility and adaptability. - 00:50–00:53 The ad concludes by emphasizing the bag's endless organization capabilities, summarizing its key benefit.

# Ad summary This ad uses a one-star review to highlight the features of the NOMATIC Travel Pack. The ad shows the review and then shows the bag. # Brand positioning NOMATIC is presented as a brand that creates high-quality travel bags. The brand is positioned as a provider of functional and durable bags for travelers. The ad highlights the quality of the materials and zippers used in the bag, as well as its expansion capabilities. The brand seems to push against the norm of overly designed bags with unnecessary features, focusing instead on practical functionality. # Product The NOMATIC Travel Pack is a black travel backpack designed for travelers. The ad highlights the bag's high-quality materials and zippers, as well as its expansion capabilities. The ad also addresses a potential purchase barrier by acknowledging a one-star review that criticizes the bag's extra pockets as "silly." The ad aims to show that despite this criticism, the bag's other features make it worth buying. # Visual style The ad has a clean and minimalist aesthetic. The use of black and white text on a black or white background creates a stark contrast. The editing style is simple, with static shots and direct cuts. The production quality is polished, giving the ad a professional feel. The pacing is consistent and relatively slow, with each shot held for a few seconds. # Hooks Text overlay: 00:00–00:02: A ONE STAR REVIEW Visual: 00:00–00:02: A glowing yellow star appears on a black background. The star has a blurred effect, and light emanates from it. Text appears below the star, reading "A ONE STAR REVIEW" in white, blocky font. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of negative reviews and criticisms of product features. The review states: "HOWEVER THE MILLION EXTRA POCKETS ARE SILLY..." # Value propositions - The ad highlights the quality of the materials and zippers, as well as the expansion capabilities of the bag, suggesting that it is a durable and versatile travel companion. # Benefits - The ad does not explicitly state any benefits. # Features - GREAT MATERIALS AND ZIPPERS - GREAT EXPANSION # Call to action SHOP NOW # Social proof - The ad uses an actual Amazon review to highlight the product's features and address potential concerns. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and addressing a customer review. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a yellow star graphic and the text "A ONE STAR REVIEW." This sets the stage for the ad's concept, which is to address a negative review. - 00:03–00:07 00:03–00:07: Text appears on a black screen, quoting a review: "GREAT MATERIALS AND ZIPPERS, GREAT EXPANSION. HOWEVER THE MILLION EXTRA POCKETS ARE SILLY..." This presents the specific criticism the ad will address. - 00:08–00:10 00:08–00:10: The text "DUMB DUMB DUMB" appears repeatedly, followed by "AN ACTUAL AMAZON REVIEW." This emphasizes the authenticity of the review and adds a humorous tone. - 00:11–00:13 00:11–00:13: A product shot of the NOMATIC Travel Pack is shown against a white background, along with the brand name and product name. This introduces the product being advertised.

# Ad summary This ad showcases the Nomatic travel bag and its many features. The bag is shown in a home setting and on the go, highlighting its versatility and convenience for travel. # Brand positioning Nomatic is presented as a brand that focuses on creating functional and versatile travel gear. The brand aims to occupy the space of providing solutions for efficient and organized travel, emphasizing convenience and adaptability. Nomatic aligns with a lifestyle of modern travel and adventure, promoting values of simplicity and preparedness. The brand pushes against the norm of bulky and disorganized travel bags, offering a sleek and efficient alternative. The brand positioning is both functional, focusing on performance and simplicity, and emotional, appealing to the desire for stress-free travel. # Product The Nomatic travel bag is a versatile bag designed for efficient and organized travel. It features top access to gear and a water bottle, a side tech-pocket, dedicated shoe storage, wide open access for packing, and dedicated laptop and tablet storage. The bag meets TSA carry-on standards, making it suitable for air travel. The bag is shown being used in various settings, including at home and on the go, highlighting its adaptability. The ad addresses the purchase barrier of disorganized and bulky travel bags by showcasing the bag's organized compartments and sleek design. The Nomatic travel bag is presented as a solution for travelers seeking convenience and efficiency. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product's features. The editing style includes quick cuts to highlight different compartments and functionalities of the bag. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music. # Hooks Text overlay: 00:00–00:02 THIS IS ONE BAG TRAVEL Visual: 00:00–00:02 A medium shot shows a dark blue Nomatic backpack sitting on a light brown wooden table. The background is a blurred living room with a beige couch and light blue pillows. Text overlay reads "THIS IS ONE BAG TRAVEL". The camera zooms out slightly as a person wearing a green t-shirt and dark pants picks up the bag by its side handle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of disorganized and bulky travel bags. This is signaled by the focus on the bag's organized compartments and sleek design. # Value propositions - One bag, every move: This phrase communicates the value of versatility and adaptability, suggesting that the bag is suitable for any type of travel or activity. # Benefits - Convenient access to essentials - Organized storage for tech devices - Separate storage for shoes - Easy packing and unpacking - Safe storage for laptop and tablet - Complies with airline regulations # Features - Top access to gear + a water bottle - Side tech-pocket - Dedicated shoe storage - Wide open access for packing - Dedicated laptop + tablet storage - Meets TSA carry-on standards # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the features and benefits of the Nomatic travel bag. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of the Nomatic travel bag, followed by a person carrying it. This introduces the product and its portability. - 00:02–00:05 00:02–00:05 The ad shows the top access to the bag, with a person placing a water bottle and a phone inside. This highlights the convenience and accessibility of the bag's compartments. - 00:05–00:07 00:05–00:07 The bag is shown being carried and placed on a table. This emphasizes its portability and ease of use. - 00:07–00:09 00:07–00:09 The bag is shown being carried and placed on a table again. This reinforces its portability and ease of use. - 00:09–00:11 00:09–00:11 The ad shows the side tech-pocket of the bag, with a person placing a passport inside. This highlights the bag's organizational features and convenience for travel. - 00:11–00:16 00:11–00:16 The ad shows the dedicated shoe storage of the bag, with a person placing a pair of shoes inside. This emphasizes the bag's specialized compartments and convenience for packing. - 00:16–00:19 00:16–00:19 The ad shows the wide open access for packing, with a person opening the bag and showing its spacious interior. This highlights the bag's capacity and ease of packing. - 00:19–00:21 00:19–00:21 The ad shows the dedicated laptop and tablet storage, with a person placing a laptop and a tablet inside. This emphasizes the bag's specialized compartments and convenience for tech storage. - 00:21–00:23 00:21–00:23 The ad shows the bag meeting TSA carry-on standards, with a person placing it on top of a rolling suitcase. This highlights the bag's compliance with travel regulations and convenience for air travel. - 00:23–00:26 00:23–00:26 The ad ends with a call to action to shop now, reinforcing the brand's message of one bag for every move.

# Ad summary This ad showcases the Nomatic Carry-On Pro luggage through a visual journey of a man traveling through scenic locations. The ad emphasizes the luggage's durability and suitability for various travel environments, highlighting its appeal for adventurous travelers. # Brand positioning Nomatic is presented as a brand that caters to adventurous travelers who value durability and style in their luggage. The brand aims to occupy a space in the consumer's mind as a reliable companion for any journey, whether it's through city streets or mountain trails. The brand aligns with a lifestyle of exploration and resilience, pushing against the norm of delicate, impractical luggage. Nomatic's positioning is both functional, emphasizing the luggage's robust design, and emotional, promoting a sense of freedom and adventure. # Product The Nomatic Carry-On Pro is a hard-shell suitcase designed for travelers who need durable and reliable luggage. The suitcase is shown being wheeled through various terrains, including cobblestone streets and dirt paths, highlighting its robust construction and smooth rolling capability. The ad showcases the luggage's ability to withstand different weather conditions, such as rain, and its suitability for both urban and outdoor environments. The suitcase features a telescoping handle, smooth-rolling wheels, and a hard-shell exterior. The ad also shows the addition of travel stickers, suggesting personalization and a history of adventures. The Nomatic Carry-On Pro is presented as a travel companion that can handle any journey, making it a worthwhile investment for those who value durability and versatility. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with natural lighting and scenic backdrops. The pacing is consistent, with cuts timed to the music beats. The overall tone is adventurous and aspirational. # Hooks Spoken: 00:00–00:02: [Singing] Sleeping under stars when it's cold Text overlay: 00:00–00:03: When you finally have luggage you want to love, not leave: Visual: 00:00–00:01: A close-up shot of a wooden door with a gold handle and lock. The door is slightly ajar, revealing a glimpse of a room inside. Text overlay is present. / 00:01–00:03: A man opens the door and pulls out a dark blue, hard-shell suitcase with a telescoping handle. He is wearing a gray t-shirt, khaki shorts, and colorful running shoes. The room inside has a bed and a wooden wardrobe. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of owning luggage that is not durable or reliable enough for adventurous travel. The text overlay "When you finally have luggage you want to love, not leave" signals this frustration. # Value propositions - Luggage you want to love, not leave # Benefits - Durability - Reliability - Versatility # Features - Hard-shell exterior - Telescoping handle - Smooth-rolling wheels # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a traveler using the luggage in various real-world scenarios. # Storyline - 00:00–00:02 The ad opens with a text overlay setting the stage for a new perspective on luggage. - 00:01–00:03 00:01–00:03: A man opens a door and pulls the Nomatic Carry-On Pro out of the room, introducing the product in a real-world setting. This sets the tone for a travel-oriented narrative. - 00:03–00:06 00:03–00:06: Close-up shots of the luggage highlight its design and the Nomatic brand. This emphasizes the product's quality and brand identity. - 00:06–00:08 00:06–00:08: The man is seen again, pulling the luggage through a doorway, reinforcing the idea of travel and movement. - 00:08–00:14 00:08–00:14: The man smiles as he exits the room, followed by shots of him pulling the luggage through a European town. This conveys a sense of adventure and excitement. - 00:14–00:21 00:14–00:21: The man is shown pulling the luggage through rugged terrain, including dirt paths and grassy hills, emphasizing its durability and suitability for outdoor adventures. He struggles with the luggage on the path, then triumphantly holds it up, showing its resilience. - 00:21–00:25 00:21–00:25: The man smiles at the camera while carrying the luggage over his head in the rain, highlighting its ability to withstand various weather conditions. This reinforces the product's reliability. - 00:25–00:30 00:25–00:30: The man adds a travel sticker to the luggage, personalizing it and suggesting a history of adventures. This adds a touch of character and reinforces the travel theme. - 00:30–00:35 00:30–00:35: The man sits by a scenic lake with the luggage beside him, enjoying the view. This creates a sense of peace and satisfaction, associating the product with positive travel experiences.

# Ad summary This ad uses a comedic, mafia-style narrative to showcase the extreme durability and quality design of Nomatic's Method Luggage. Two characters, a 'boss' and his 'associate,' orchestrate increasingly destructive tests on the luggage, only for it to withstand every challenge. The ad then transitions to highlight positive customer reviews, emphasizing the product's lightweight, sturdy, and roomy design, ultimately positioning Nomatic luggage as a superior, long-lasting travel solution. # Brand positioning Nomatic is presented as a brand that produces exceptionally durable and well-designed luggage, specifically the 'Method Luggage' line. The brand aims to occupy a space in the consumer's mind as a reliable, high-quality option that defies the common issues of luggage wear and tear. It aligns with values of longevity, resilience, and thoughtful design, pushing against the norm of easily damaged or poorly constructed travel gear. The brand positioning is primarily functional, focusing on performance (durability, capacity, lightweight) but also subtly emotional by implying a sense of security and satisfaction from owning a product that lasts. The ad highlights that their products are built to withstand extreme conditions, suggesting a premium and trustworthy offering in the market. # Product The product featured is the 'All-New Method Luggage by Nomatic,' specifically shown in two sizes: a smaller carry-on size and a larger checked luggage size, both in a dark, possibly charcoal or black, color with a ribbed, hard-shell exterior. The luggage is designed for travelers who need highly durable, lightweight, sturdy, and roomy bags. Key features highlighted include its extreme durability, demonstrated through various destructive tests, and its thoughtful design. It boasts an 'ultra-high capacity' and is described as 'lighter' than competitors. The ad addresses the purchase barrier of luggage breaking easily by showing the Method Luggage surviving being run over by a limousine and being repeatedly hit with golf clubs. The product is positioned as a long-term investment, suggested to last for 'three decades,' making it a worthwhile choice for frequent or demanding travelers. # Visual style The ad employs a high-end, cinematic production quality with a distinct comedic, almost theatrical, aesthetic. The indoor scenes are dimly lit with rich, warm tones, reminiscent of a classic study or a 'mafia boss' lair, featuring antique furniture, patterned rugs, and vintage electronics (old TVs, a large cell phone). The outdoor scenes are bright, sunny, and well-manicured, providing a stark contrast. Editing is generally quick-paced, especially during the 'destruction' sequences, with jump cuts and rapid scene changes to maintain comedic timing and action. Visual motifs include the recurring vintage TV screens used to monitor the 'tests' and the consistent appearance of the sleek, dark Nomatic luggage. The pacing is dynamic, shifting from conversational dialogue to rapid action and then to static review displays. Audio-visual sync is strong, with sound effects and character reactions perfectly timed to the visual events, enhancing the comedic impact. # Hooks Spoken: All right, Method Luggage, you're durable, but let's see how tough you are when my associate here loosens your screws. Text overlay: METHOD LUGGAGE / ALL-NEW METHOD LUGGAGE BY NOMATIC / NOMATIC.COM / YOU'RE DURABLE / HOW TOUGH / MY ASSOCIATE HERE / YOUR SCREWS Visual: Medium shot of Male 1 (the 'boss') seated in a dimly lit, richly decorated room, holding a cigar. He wears a brown suit, white shirt, and patterned tie. A table lamp is behind him. The camera is stationary, slightly angled up. Text overlay 'METHOD LUGGAGE' appears at the bottom. / Close-up of a vintage television screen showing two Nomatic Method Luggage pieces (one small, one large) on a paved surface in a sunny, grassy outdoor setting. The screen has rounded corners, mimicking an old TV. Text overlays 'ALL-NEW METHOD LUGGAGE BY NOMATIC' and 'NOMATIC.COM' are visible on the TV screen. Text overlay 'YOU'RE DURABLE' appears at the bottom of the main video frame. / Close-up of the vintage television screen, same as before, showing the luggage. Text overlay 'HOW TOUGH' appears at the bottom of the main video frame. / Medium shot of Male 2 (the 'limo driver') in a black car, wearing sunglasses and a black shirt, looking forward with a serious expression. The camera is positioned inside the car, looking out through the windshield. Text overlay 'MY ASSOCIATE HERE' appears at the bottom. / Medium shot of Male 2 in the car, same as before. Text overlay 'YOUR SCREWS' appears at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the common frustration of luggage breaking or being easily damaged during travel. This is visually demonstrated by the attempts to destroy the Nomatic luggage, which it withstands, implying that typical luggage would fail these tests. The dialogue 'let's see how tough you are when my associate here loosens your screws' and 'It's almost like they don't want their bags to break' directly refers to the expectation of luggage fragility. # Value propositions - You're going to have something for three decades (longevity/investment) - Best bag ever. Great Quality. (superior quality) - Carry On is Lightweight, Sturdy and Roomie (practicality and comfort) # Benefits - will last for three decades - great quality - love the design # Features - durable - tough - lightweight - sturdy - roomie - bigger - ultra-high capacity # Call to action GET THE ALL-NEW METHOD LUGGAGE BY NOMATIC NOMATIC.COM # Social proof - Best bag ever. Great Quality. - Eli S. (Customer) - Love the Design of the suitcase. Carry On is Lightweight, Sturdy and Roomie... - Laura V. (Customer) # Point of view - Brand 80% - The ad is primarily told from the perspective of the brand, using two characters to humorously demonstrate product features and address potential objections. - Customer 20% - Customer testimonials are integrated into the narrative to provide external validation and social proof for the product's quality and design. # Storyline - 00:00–00:02 The 'boss' character introduces the Method Luggage, acknowledging its durability but challenging its limits. - 00:02–00:05 The 'boss' instructs his 'associate' (the limo driver) to 'loosen the screws' of the luggage, setting up the first destructive test. - 00:05–00:09 The 'boss' gives a direct command to the 'limo driver' to 'eliminate' the Nomatic luggage, initiating the test. - 00:09–00:12 The limo driver runs over the luggage, and the 'boss' reacts with surprise and laughter as the luggage remains intact. - 00:12–00:16 The limo driver reports the luggage is 'checked and wrecked,' but the 'boss' is confused, realizing the luggage survived. - 00:16–00:20 The 'boss' expresses disbelief that the luggage survived the first test, prompting a new plan. - 00:20–00:25 The limo driver confirms the bag 'looks fantastic,' further frustrating the 'boss' who then orders 'Plan B'. - 00:25–00:29 Two men (the 'associate' and another henchman) violently attack the luggage with golf clubs, stomping on it, and throwing it. - 00:29–00:32 The 'boss' explains that Nomatic's durability is a 'problem' for them, implying it's too good to break. - 00:32–00:34 The 'associate' sarcastically comments that Nomatic doesn't want their bags to break, reinforcing the durability message. - 00:34–00:37 The 'boss' questions if anyone is saying anything positive about the bags, leading to the introduction of social proof. - 00:37–00:40 The 'boss' reads a positive customer review about the bag's quality, countering his initial skepticism. - 00:40–00:48 The 'associate' dismisses the design, but the 'boss' counters with another positive review praising the design, lightweight, sturdiness, and roominess. - 00:48–00:51 The 'associate' warns against being 'seduced' by the bag's features like being bigger, lighter, and having ultra-high capacity, ironically highlighting these benefits. - 00:51–00:54 The 'boss' sarcastically agrees that the bag will last for 'three decades,' emphasizing its longevity. - 00:54–00:59 Both characters laugh, then the 'associate' delivers a reverse psychology CTA, telling viewers 'Don't go to nomatic.com,' which is immediately contradicted by the 'boss'.

# Ad summary This ad showcases the Nomatic backpack and its many compartments. The ad shows the backpack being unzipped and filled with various items, such as a passport, notebook, charger, shoes, clothes, a water bottle, and an iPad. # Brand positioning Nomatic is presented as a brand that offers high-quality, functional, and well-designed travel and everyday carry solutions. The brand aims to occupy the space of premium, durable, and highly organized gear for professionals, travelers, and anyone who values efficiency and preparedness. The brand aligns with a lifestyle of productivity, adventure, and attention to detail, pushing against the norm of disorganized and flimsy bags. Nomatic's positioning is both functional, emphasizing performance and organization, and emotional, appealing to the desire for confidence and preparedness. # Product The Nomatic backpack is a versatile and durable bag designed for travel and everyday use. It features multiple compartments and pockets for organized storage, including dedicated spaces for a passport, notebook, charger, shoes, clothes, a water bottle, and an iPad. The backpack is made from high-quality materials and has a sleek, minimalist design. Key features include easy access to items, dedicated compartments for electronics and personal items, and a durable construction that can withstand the rigors of travel. The backpack is designed for professionals, travelers, and anyone who values organization and efficiency. The ad highlights the backpack's ability to keep belongings organized and easily accessible, addressing the pain point of disorganized and cluttered bags. The Nomatic backpack is presented as a worthwhile investment for those seeking a reliable and functional bag for their daily or travel needs. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the features and functionality of the Nomatic backpack. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional and high-end feel. The pacing is consistent, with a moderate tempo that allows viewers to easily follow along. The audio-visual sync is well-executed, with sound effects timed to match the actions in the video. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:02 A pair of hands holds a black Nomatic backpack against a white background. The hands rotate the backpack to show the front, side, and back. The backpack has a sleek, minimalist design with the Nomatic logo visible on the front. # Funnel stage Consideration # Pain points The ad addresses the pain point of disorganized and cluttered bags. The ad visually demonstrates how the Nomatic backpack can help viewers keep their belongings organized and easily accessible. # Value propositions - The Nomatic backpack offers a premium and functional solution for those seeking organized storage and protection for their belongings. - The backpack's multiple compartments and dedicated spaces make it easy to access items and stay organized. - The high-quality materials and durable construction ensure that the backpack can withstand the rigors of travel and everyday use. # Benefits - Organized storage - Protection for electronic devices - Versatility for travel and everyday use - Convenience and efficiency # Features - Multiple compartments - Dedicated spaces for passport, notebook, charger, shoes, clothes, water bottle, iPad, and laptop - High-quality materials - Sleek, minimalist design - Easy access to items - Durable construction # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the features and benefits of the Nomatic backpack. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a person holding a black Nomatic backpack and rotating it to show all sides. This is intended to showcase the backpack's overall design and features. - 00:07–00:15 00:07–00:15 The person unzips the main compartment of the backpack and places various items inside, including a passport, notebook, and charger. This demonstrates the backpack's storage capacity and organization. - 00:16–00:22 00:16–00:22 The person unzips another compartment and places a portable charger and a deck of cards inside. This further emphasizes the backpack's storage capabilities. - 00:23–00:37 00:23–00:37 The person unzips the shoe compartment and places a pair of shoes inside, followed by clothes, a water bottle, and a phone. This highlights the backpack's versatility and ability to carry a variety of items. - 00:38–00:48 00:38–00:48 The person unzips the laptop compartment and places an iPad and a laptop inside. This demonstrates the backpack's ability to protect and carry electronic devices. - 00:49–00:57 00:49–00:57 The ad concludes with a shot of the fully packed backpack, followed by a screen with the Nomatic logo and a call to action to shop now. This reinforces the brand and encourages viewers to purchase the backpack.

# Ad summary A man stands in front of a brick wall and describes the features of the NOMATIC 25L bag. # Brand positioning NOMATIC is presented as a brand that creates functional and versatile bags for everyday use and travel. The brand emphasizes organization, convenience, and the perfect size for various needs. The brand aligns with a lifestyle that values practicality and efficiency, offering solutions that simplify carrying essentials. NOMATIC positions itself as a provider of high-quality bags that cater to the needs of individuals who appreciate thoughtful design and functionality. # Product The NOMATIC 25L bag is a versatile backpack designed for organization and convenience. It features a cube system inside that can be removed or customized to suit the user's needs. The bag offers top-loading access for immediate access to essentials. Its size is described as perfect, fitting under a seat or in a car, and looking good on the back without being too small or too big. The bag is designed to provide optimal organization and easy access to belongings, making it suitable for various activities and travel. # Visual style The ad has a casual, UGC-style aesthetic with a focus on clear product demonstration. The editing is straightforward with static shots and simple transitions. The production quality is decent, with good lighting and clear visuals. The pacing is moderate, allowing viewers to understand the features being presented. # Hooks Spoken: This is the 25 Liter bag. / And here are three reasons why you should buy this bag. Text overlay: This is the 25 Liter bag. / And here are three reasons / why you should buy this bag. Visual: 00:00–00:05 A man with blond hair, a beard, and tattoos stands in front of a dark gray brick wall. He wears a white t-shirt with red text, blue jeans, and a black baseball cap with an orange logo. He holds a black NOMATIC backpack in front of him and gestures with his hands as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized bags and difficulty accessing essentials quickly. The man states that the bag provides organization and immediate access to items. # Value propositions - Versatile organization with a customizable cube system. - Convenient top-loading access for immediate needs. - Perfect size for travel and everyday use. # Benefits - Organization - Immediate access to essentials - Slides under the seat - Slides in your car - Looks good on the back - Not too small or too big # Features - Cube system inside - Top loading access - Perfect size # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by a man who is presenting the features and benefits of the NOMATIC bag. # Storyline - 00:00–00:04 The man introduces the NOMATIC 25L bag and states that he will provide three reasons why the viewer should buy it. - 00:04–00:13 He states that the first reason is organization, showing the cube system inside the bag and explaining that it can be taken out, left in, or removed entirely, depending on the user's preference. - 00:13–00:19 He states that the second reason is top-loading access, showing the section that allows immediate access to items. - 00:19–00:28 He states that the third reason is the perfect size, demonstrating how it slides under a seat, fits in a car, and looks good on the back without being too small or too big. - 00:28–00:32 He reiterates that these are the three reasons why the viewer should buy the 25L bag.

# Ad summary This ad showcases the Nomatic travel bag, highlighting its various features and benefits for travelers. The ad emphasizes the bag's versatility, storage capacity, and compliance with TSA carry-on standards. # Brand positioning Nomatic is presented as a brand that caters to travelers seeking functional and versatile luggage solutions. The brand emphasizes organization, durability, and convenience, positioning itself as a provider of high-quality travel gear that simplifies the travel experience. Nomatic aligns with a lifestyle of efficiency and preparedness, appealing to those who value practicality and organization in their travel accessories. The brand pushes against the norm of bulky, disorganized luggage by offering a streamlined and adaptable solution. # Product The Nomatic travel bag is a versatile luggage solution designed for efficient and organized travel. It functions as both a backpack and a duffel bag, offering flexibility for various travel needs. The bag features dedicated pockets for travel essentials, including a side tech-pocket with an RFID safe pocket for secure storage of passports and electronic devices. It also includes wide open access for packing, dedicated laptop and tablet storage, and a separate laundry bag and shoe storage compartment. The bag meets TSA carry-on standards, making it suitable for air travel. The ad highlights the bag's ability to keep belongings organized and easily accessible, addressing the common pain point of disorganized luggage during travel. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product's features and benefits. The editing style includes quick cuts to highlight different aspects of the bag. The production quality is high, with clear lighting and sharp visuals. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: THIS IS ONE BAG TRAVEL Visual: 00:00–00:01 A man's hands place an olive green Nomatic travel bag on a wooden table. The background includes a painting and a potted plant. The camera is stationary and focuses on the bag. / 00:01–00:02 A man with short blond hair, wearing a white t-shirt and black shorts, puts on the olive green Nomatic travel bag as a backpack. He is standing in a well-lit room with a plant in the background. The camera is stationary and focuses on the bag. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized luggage during travel. The ad visually demonstrates how the Nomatic travel bag helps to keep belongings organized and easily accessible, addressing the common frustration of rummaging through a cluttered bag to find essential items. # Value propositions - The Nomatic travel bag offers a versatile and organized solution for travelers, combining the functionality of a backpack and a duffel bag with dedicated storage compartments for various travel essentials. - The bag's RFID safe pocket provides secure storage for passports and electronic devices, protecting against identity theft and electronic skimming. - The bag's compliance with TSA carry-on standards ensures hassle-free travel through airports. # Benefits - Secure storage of passports and electronic devices - Versatile carrying options - Organized storage for travel essentials - Easy packing and access to belongings - Protection for laptop and tablet - Separate storage for laundry and shoes - Compliant with airline carry-on regulations # Features - Side tech-pocket with RFID safe pocket - From backpack to duffel - Dedicated pockets for travel essentials - Wide open access for packing - Dedicated laptop + tablet storage - Laundry bag and shoe storage - Meets TSA carry-on standards # Call to action SHOP NOW # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the features and benefits of the Nomatic travel bag. # Storyline - 00:00–00:01 The ad opens with a shot of the Nomatic travel bag being placed on a table, immediately introducing the product. - 00:01–00:02 A man is shown putting on the bag as a backpack, demonstrating its versatility and ease of use. - 00:02–00:03 The ad transitions to a close-up shot of a hand placing a passport into the bag's side tech-pocket, highlighting the RFID safe pocket feature. - 00:04–00:05 The man is then shown carrying the bag as a duffel, emphasizing its adaptability to different carrying preferences. - 00:05–00:06 The ad continues to show the man walking with the bag as a duffel, reinforcing its portability and convenience. - 00:06–00:10 The ad transitions to a close-up shot of hands placing various items into the bag's dedicated pockets, showcasing its organizational capabilities. - 00:11–00:13 The ad shows the bag's wide open access for packing, with hands arranging clothes and other items inside. - 00:13–00:16 The ad highlights the dedicated laptop and tablet storage compartment, with a laptop being inserted into the sleeve. - 00:17–00:20 The ad showcases the laundry bag and shoe storage compartment, with a laundry bag and shoes being placed inside. - 00:21–00:22 The ad demonstrates that the bag meets TSA carry-on standards by showing it being placed on top of a rolling suitcase. - 00:23–00:27 The ad concludes with a call to action to shop now, reinforcing the brand's message of 'One bag, every move'.

# Ad summary This ad showcases the Nomatic backpack and all of its features. The ad shows the different compartments and how much the backpack can hold. # Brand positioning Nomatic is presented as a brand that creates high-quality, functional travel bags and accessories. The brand aims to occupy the space of premium travel gear, emphasizing organization, durability, and versatility. The brand aligns with a lifestyle of travel, adventure, and efficiency, pushing against the norms of basic, unstructured bags. Nomatic's positioning is functional, focusing on performance and simplicity, appealing to customers who value practicality and organization in their travel gear. # Product The Nomatic backpack is a versatile travel bag designed for organization and functionality. It features multiple compartments, including a shoe compartment, a padded laptop sleeve, and various pockets for smaller items like passports, gum, and charging cables. The backpack is shown to accommodate a water bottle, toiletries, and clothing, making it suitable for short trips or daily commutes. The bag is designed to address the pain point of disorganized packing by providing dedicated spaces for different items. The backpack's USPs include its ability to expand or compress based on the user's needs, its durable construction, and its thoughtful design that caters to travelers and professionals alike. The ad highlights the backpack's ability to keep belongings organized and easily accessible, making it a worthwhile investment for those who value efficiency and convenience. # Visual style The ad has a clean and polished aesthetic, with bright, even lighting and a plain white background. The editing style consists of quick cuts and static shots, with smooth transitions between scenes. The production quality is high, giving the ad a professional and commercial feel. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of showcasing the backpack's features and functionality in a clear and concise manner. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:01 A pair of hands holds up a black Nomatic backpack against a plain white background. The camera is stationary and focuses on the front of the backpack, which has a sleek, minimalist design with the Nomatic logo at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized packing. The ad shows the backpack's ability to keep belongings organized and easily accessible. # Value propositions - Versatile travel bag for organization and functionality - Thoughtful design caters to travelers and professionals - Keeps belongings organized and easily accessible # Benefits - Organization - Functionality - Space-saving - Protection for electronics - Easy access to belongings # Features - Multiple compartments - Shoe compartment - Padded laptop sleeve - Various pockets for smaller items - Expandable/compressible design - Durable construction # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the features and benefits of the Nomatic backpack. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a black backpack being held up against a white background. The intention is to introduce the product and brand. - 00:01–00:06 00:01–00:06 The backpack is rotated to show all sides and features. The intention is to show the different compartments and zippers. - 00:06–00:10 00:06–00:10 The side compartment is opened and a shoe is placed inside. The intention is to show the shoe compartment and how it can be used to store shoes. - 00:10–00:21 00:10–00:21 The main compartment is opened and various items are placed inside, including a passport, gum, a tablet, and charging cables. The intention is to show the main compartment and how it can be used to store various items. - 00:21–00:26 00:21–00:26 The backpack is compressed and the top compartment is opened. The intention is to show how the backpack can be compressed to save space. - 00:26–00:34 00:26–00:34 The top compartment is opened and various items are placed inside, including a water bottle and a charging station. The intention is to show the top compartment and how it can be used to store various items. - 00:34–00:45 00:34–00:45 The main compartment is opened again and various items are placed inside, including a toiletry bag, shirts, a tablet, and a laptop. The intention is to show the main compartment and how it can be used to store various items. - 00:45–00:50 00:45–00:50 The backpack is compressed and the straps are adjusted. The intention is to show how the backpack can be compressed and adjusted for comfort. - 00:50–00:55 00:50–00:55 The ad ends with a shot of the backpack against a black background with the text "NOMATIC SHOP NOW". The intention is to show the product and brand and to encourage viewers to shop now.

# Ad summary This image ad promotes a holiday sale from Nomatic, offering 40% off sitewide with guaranteed holiday delivery. The design features a festive color scheme and decorative elements to evoke a holiday spirit. # Brand positioning Nomatic is presented as a modern brand offering high-quality travel and everyday carry gear. The brand is positioned to appeal to customers who value functionality, durability, and sleek design. The brand aims to occupy the space of providing innovative solutions for people on the go, whether for travel, work, or daily activities. The brand aligns with a lifestyle of efficiency and preparedness, suggesting that its products are designed to enhance the user's ability to navigate their daily life and travels with ease. Nomatic seems to ignore the trend of fast fashion and disposable goods, instead focusing on creating long-lasting, reliable products. # Product The ad promotes a sitewide sale of Nomatic products, which include travel bags, backpacks, and accessories designed for organization and durability. The products are intended for travelers, commuters, and anyone needing reliable and functional gear for everyday use. The ad highlights a "40% OFF SITEWIDE SAVINGS" offer, emphasizing the opportunity to purchase these products at a discounted price. The ad also mentions "GUARANTEED HOLIDAY DELIVERY", addressing the purchase barrier of timely delivery during the holiday season. The ad aims to persuade viewers to take advantage of the sale to buy Nomatic products as gifts or for personal use, ensuring they receive their orders in time for the holidays. # Visual style The ad has a retro holiday aesthetic with a limited color palette of red, white, and gold. The design is clean and straightforward, focusing on the sale announcement and key details. The use of stylized fonts and decorative elements evokes a sense of nostalgia and holiday cheer. The overall production quality is polished, with a focus on clear typography and balanced composition. The style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Holiday Sale # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of potential delivery delays during the holiday season. "GUARANTEED HOLIDAY DELIVERY" reassures customers that their purchases will arrive on time, alleviating concerns about late gifts. # Value propositions - 40% off sitewide savings ensures customers get the best price on high-quality travel and everyday carry gear. - Guaranteed holiday delivery ensures customers receive their orders in time for the holidays, reducing stress and ensuring satisfaction. # Benefits - Significant savings on all products - Timely delivery for holiday gifting # Features - 40% OFF - SITEWIDE SAVINGS - GUARANTEED HOLIDAY DELIVERY # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its holiday sale and guaranteeing timely delivery to attract customers. # Storyline - The ad opens with the announcement of a "Holiday Sale" from the brand, immediately capturing attention and setting the theme. This is told from the brand's perspective, aiming to draw in customers with the promise of savings. - The ad highlights the offer of "40% OFF SITEWIDE SAVINGS", emphasizing the value proposition and encouraging immediate action. This is told from the brand's perspective, reinforcing the incentive to purchase. - The ad includes "GUARANTEED HOLIDAY DELIVERY", reassuring customers that their purchases will arrive on time for the holidays. This is told from the brand's perspective, addressing a common concern during the holiday shopping season.

# Ad summary This ad promotes a holiday sale on camera gear from Nomatic, offering up to 40% off and guaranteed holiday delivery. It features a man interacting with a Nomatic camera bag in an urban setting. # Brand positioning Nomatic is presented as a provider of high-quality camera gear, specifically bags, designed for individuals who value both functionality and style. The brand aligns with a lifestyle of adventure and professional photography, offering durable and well-designed products for photographers on the go. The brand positions itself as a premium option, focusing on quality and reliability for serious photographers. # Product The featured product is a Nomatic camera bag, which appears to be a dark green or gray color. The bag is designed for carrying camera equipment and accessories. It features a structured shape, durable material, and a shoulder strap for easy transport. The bag is shown being accessed by a man, implying it is easy to use and well-suited for photographers in action. The ad highlights the bag's functionality and design, suggesting it is a worthwhile investment for photographers who need a reliable and stylish way to carry their gear. # Visual style The ad has a festive and promotional visual style, combining holiday-themed elements with product integration. The use of red and gold colors, along with starburst designs, creates a holiday atmosphere. The image is well-lit and professionally shot, giving it a polished and appealing look. The typography is bold and eye-catching, ensuring that the key messages are easily readable. # Hooks Headline: Holiday Sale # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not receiving gifts in time for the holidays, especially when purchasing online. # Value propositions - Up to 40% off camera gear - Guaranteed holiday delivery # Benefits - Up to 40% off - Guaranteed holiday delivery # Features - Camera gear - Camera bag # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the holiday sale and guaranteed delivery at the top of the image. - Customer: The customer is shown interacting with the product in the bottom half of the image, demonstrating its use and appeal. # Storyline - The ad opens with a holiday sale announcement, immediately grabbing attention with the offer of up to 40% off camera gear. The brand is telling the audience that this is a limited-time opportunity to save on their products, creating a sense of urgency and excitement around the holiday season. - The ad then highlights guaranteed holiday delivery, reassuring customers that their purchases will arrive in time for the holidays. The brand is telling the audience that they can shop with confidence, knowing that their gifts will be delivered on time, reducing any potential stress or disappointment. - The ad features a man interacting with a Nomatic camera bag in an urban setting, showcasing the product in a real-life scenario. The customer is experiencing the product's functionality and style, demonstrating its suitability for photographers on the go and highlighting its practical benefits.

# Ad summary This ad promotes a holiday sale for Nomatic travel packs, offering a 20% discount and guaranteed holiday delivery. The visual features a person walking with a Nomatic travel pack, set against a festive holiday-themed background. # Brand positioning Nomatic is presented as a provider of travel packs, positioning itself as a reliable choice for travelers. The brand emphasizes functionality and convenience, as suggested by the product's use in a travel setting. The offer of guaranteed holiday delivery implies a focus on customer satisfaction and timely service, aligning with a functional brand positioning. # Product The featured product is a Nomatic travel pack, a black backpack designed for travel purposes. The backpack appears to be made of durable, possibly water-resistant material, with a structured design. It features multiple compartments and adjustable straps, suggesting versatility and comfort for the user. The ad highlights the product's availability during the holiday season, emphasizing its suitability for travel during this time. The ad addresses the purchase barrier of timely delivery by offering guaranteed holiday delivery. # Visual style The ad has a festive and promotional visual style. The production quality is polished, with clean typography and a clear product display. The visual motifs include a red and gold color scheme, starbursts, and a person using the product. The image treatment includes background removal and color grading to enhance the holiday theme. The typography is large and bold, designed to be easily scannable in-feed. # Hooks Headline: Holiday Sale # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of uncertainty regarding timely delivery during the holiday season. "GUARANTEED HOLIDAY DELIVERY" assures customers that their purchase will arrive on time. # Value propositions - 20% OFF TRAVEL PACK - GUARANTEED HOLIDAY DELIVERY # Benefits - 20% off - Guaranteed holiday delivery # Features - Travel pack # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the holiday sale, discount, and guaranteed delivery at the top of the image. - Customer: The customer is shown using the product in the bottom half of the image. # Storyline - The ad opens with a holiday sale announcement, immediately grabbing attention with a festive theme. The brand is telling the audience about the offer. - Next, the ad highlights a 20% discount on travel packs, creating a sense of urgency and value. The brand is telling the audience about the offer. - The ad assures guaranteed holiday delivery, addressing concerns about timely arrival. The brand is telling the audience about the offer. - Finally, the ad shows a person walking with a Nomatic travel pack, demonstrating its use in a real-life travel scenario. The customer is showing the audience the product in use.

# Ad summary This ad promotes Nomatic gift cards. The ad features a Nomatic gift card on a gray background. # Brand positioning Nomatic is presented as a brand that values both functionality and aesthetics. The brand name is prominently displayed on the gift card, reinforcing brand recognition. The minimalist design of the gift card, with its clean lines and geometric patterns, suggests that Nomatic aligns with a modern, streamlined lifestyle. The brand seems to push against the norm of overly flashy or generic gift card designs, opting instead for a sophisticated and understated approach. The brand positioning is both functional, in that it offers a practical gift solution, and emotional, in that it aligns with a desire for well-designed and thoughtful products. # Product The product being advertised is a Nomatic gift card. It is a rectangular card with rounded corners, featuring a design that incorporates a black block with the brand name, a green block with the words "GIFT CARD", and a white area with a pattern of small gray circles. The gift card is intended for anyone who wants to give the recipient the freedom to choose their own Nomatic product. The card itself is a physical representation of a monetary value that can be redeemed for Nomatic products. The ad addresses the purchase barrier of indecision by offering a flexible gifting option. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with a studio-shot aesthetic. The visual motifs include a grid layout and flat design elements. The image treatment involves subtle color grading and drop shadows to create depth. The typography is clean and legible, contributing to the overall modern aesthetic. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of indecision when choosing a gift, as it offers a flexible gifting option. # Value propositions - A flexible gifting option # Benefits - Freedom to choose their own Nomatic product # Features - Gift card # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the Nomatic gift card, communicating the brand's offering and aesthetic. # Storyline - The ad presents a Nomatic gift card, immediately conveying the message that Nomatic products can be given as gifts. The brand is telling the audience that their products are desirable and suitable for gifting, making it easy for customers to share the brand with others.

# Ad summary This ad features a sleek, minimalist notebook with a black cover and elastic closure, set against a neutral background. The focus is on the notebook's design and quality. # Brand positioning The brand is presented as minimalist and design-focused, appealing to individuals who value simplicity and elegance in their everyday tools. The sleek, understated design of the notebook suggests a brand that prioritizes functionality and aesthetic appeal, positioning itself as a premium choice for those who appreciate quality craftsmanship and timeless style. The brand seems to ignore category norms that favor bright colors or overt branding, instead opting for a subtle and sophisticated approach. # Product The product is a hardcover notebook with a black cover and an elastic closure. The notebook has a rectangular shape with rounded edges. The cover appears to be made of a smooth, matte material. A black elastic band runs vertically along the right side, securing the notebook closed. The pages are white and visible along the right edge. The notebook is presented as a high-quality, minimalist tool for writing, note-taking, or journaling. The elastic closure suggests convenience and portability, making it suitable for on-the-go use. # Visual style The ad has a minimalist visual style with a focus on clean lines and neutral colors. The production quality is high, with professional lighting and composition. The image treatment is subtle, with a focus on natural colors and textures. The overall aesthetic is sleek and sophisticated, designed to appeal to a discerning audience. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The hardcover and elastic closure provide a durable and secure way to carry your notes. # Benefits - Convenience - Portability - Protection of pages # Features - Hardcover - Elastic closure # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents the notebook from the brand's perspective, emphasizing its design and quality. # Storyline - The ad showcases a single notebook in a clean, well-lit setting. The intention is to highlight the product's design and quality, presenting it as a desirable object. The audience experiences this from the brand's perspective, emphasizing the notebook's aesthetic appeal and functionality.

# Ad summary This ad features a single product shot of a teal-colored notebook with a gray elastic band. The notebook is displayed against a light gray background. # Brand positioning The brand is not explicitly mentioned in the ad, but the presence of a logo on the elastic band suggests a focus on minimalist design and functionality. The clean, uncluttered presentation implies a brand that values simplicity and organization. The choice of a vibrant teal color for the notebook cover suggests a modern and stylish aesthetic, appealing to individuals who appreciate both form and function in their everyday tools. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, aesthetically pleasing organizational products. # Product The product featured is a hardcover notebook with a teal-colored cover and a gray elastic band. The notebook has a rectangular shape with rounded edges. The elastic band is positioned vertically along the right side of the notebook, securing it closed. The pages of the notebook are white. The notebook appears to be of a standard size, suitable for writing or drawing. The overall design is minimalist and modern, emphasizing functionality and aesthetic appeal. The notebook is presented as a tool for organization, creativity, and everyday use. # Visual style The ad has a clean and minimalist visual style. The focus is on the product itself, with a simple background and soft lighting. The color palette is limited to teal, gray, and white, creating a cohesive and modern aesthetic. The overall impression is one of simplicity, elegance, and functionality. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Durable hardcover for long-lasting use - Elastic band keeps the notebook securely closed # Benefits - Provides a secure closure - Protects pages # Features - Hardcover - Elastic band closure # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product from the brand's perspective, emphasizing its design and aesthetic qualities. # Storyline - The ad presents a single, static image of a teal notebook with a gray elastic band against a light gray background. The intention is to showcase the product's design and aesthetic appeal. The perspective is from the brand, highlighting the notebook's minimalist and modern design.

# Ad summary This ad promotes a holiday sale on Nomatic roller luggage, offering up to 40% off and guaranteed holiday delivery. It features a woman in an airport setting with a Nomatic roller suitcase. # Brand positioning Nomatic is presented as a premium travel gear brand, specifically focusing on luggage. The brand aims to occupy the space of high-quality, functional, and stylish travel solutions. The ad promotes a sense of reliability and convenience, particularly during the holiday season, by offering guaranteed holiday delivery. The brand aligns with a lifestyle of frequent travel and efficiency, suggesting that its products are designed for those who value both form and function in their travel accessories. Nomatic appears to ignore the trend of budget travel, instead focusing on a more affluent customer base that prioritizes quality and convenience. # Product The featured product is a Nomatic roller luggage, a sleek and modern suitcase designed for travelers. The ad highlights a holiday sale, offering up to 40% off on roller luggage, making it an attractive purchase for those planning holiday trips. The guaranteed holiday delivery addresses a key purchase barrier by ensuring customers receive their luggage in time for their travels. The suitcase appears to be made of a durable, dark-colored material, with a minimalist design. The ad emphasizes the convenience and reliability of the luggage, positioning it as a must-have for stress-free holiday travel. # Visual style The ad has a clean and modern visual style with a festive holiday theme. The production quality appears to be high, with professional photography and graphic design. The image treatment includes background removal and color grading to enhance the overall aesthetic. The typography is bold and legible, with a mix of script and sans-serif fonts. The style is designed to be eye-catching and easily scannable in a social media feed, balancing holiday cheer with a modern aesthetic. # Hooks Headline: Holiday Sale # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not receiving luggage in time for holiday travel, which can cause stress and inconvenience. # Value propositions - Up to 40% off roller luggage - Guaranteed holiday delivery # Benefits - Up to 40% off - Guaranteed holiday delivery # Features - Roller luggage # Call to action None used. # Social proof - None used. # Point of view - Brand: Top section with the holiday sale announcement and offer details, as the brand is promoting its product and sale. - Customer: Bottom section with the woman in the airport, as it shows the product in a real-life travel scenario. # Storyline - The ad opens with a holiday-themed promotion, announcing a "Holiday Sale" with a festive design. This is intended to immediately grab the viewer's attention and set the tone for a seasonal offer, told from the brand's perspective. - The ad then highlights the specific offer: "UP TO 40% OFF ROLLER LUGGAGE" and "GUARANTEED HOLIDAY DELIVERY." This provides concrete details about the sale and addresses a potential concern about timely delivery for holiday travel, told from the brand's perspective. - The ad concludes with a visual of a woman in an airport setting with the Nomatic roller luggage. This shows the product in a real-life travel scenario, implying its suitability and convenience for travel, experienced from the customer's perspective.

# Ad summary This image ad for Nomatic promotes a Cyber Week sale of 20% off travel packs. The ad features a person walking down a hallway holding a Nomatic travel pack. # Brand positioning Nomatic is presented as a brand that caters to travelers with functional and stylish travel packs. The brand is positioned as a provider of high-quality travel gear, offering a blend of practicality and aesthetic appeal. The brand aligns with a lifestyle of exploration and efficiency, suggesting that its products are designed to enhance the travel experience. Nomatic seems to ignore the category norms of overly rugged or basic travel gear, instead opting for a more refined and modern approach. The brand positioning is both functional, emphasizing the utility of its travel packs, and emotional, appealing to the desire for seamless and stylish travel. # Product The featured product is a Nomatic travel pack, a backpack designed for travelers. The bag is black and appears to be made of a durable, possibly water-resistant material. It features a structured design with multiple compartments and straps, suggesting it is designed for organization and comfort. The bag is held by a person walking down a hallway, indicating its use in transit or travel scenarios. The ad highlights a Cyber Week sale, offering 20% off travel packs, which addresses the purchase barrier of cost and encourages immediate action. # Visual style The ad has a clean and modern visual style with a focus on simplicity and functionality. The production quality appears to be high, with professional lighting and composition. The visual motifs include a split-screen layout with text on one side and a lifestyle image on the other. The image treatment includes subtle color grading to create a cohesive and appealing aesthetic. The typography is bold and legible, with a mix of sans-serif and pixelated fonts. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: 20% OFF TRAVEL PACKS # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the cost of high-quality travel gear can be a barrier for potential customers. The offer of "20% OFF" directly addresses this concern by making the product more affordable. # Value propositions - 20% off travel packs # Benefits - 20% off # Features - Travel packs # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the top left of the image with the logo and Cyber Week promotion, aiming to capture attention and promote the sale. - Observer: The observer's POV is present in the right side of the image, showing a person walking with the travel pack, allowing the audience to see the product in a real-life travel scenario. # Storyline - The ad opens with the Nomatic logo and the announcement of a "Cyber Week" sale, immediately informing the audience of a limited-time promotional event. This is told from the brand's perspective, aiming to capture attention and create awareness of the sale. - The ad then highlights the specific offer of "20% OFF TRAVEL PACKS", emphasizing the discount available on the brand's travel packs. This is told from the brand's perspective, aiming to incentivize potential customers to take advantage of the offer. - The ad features a person walking down a hallway while holding a Nomatic travel pack, visually demonstrating the product in a real-life travel scenario. This is shown from an observer's perspective, allowing the audience to see the product in action and imagine themselves using it.

# Ad summary This image ad for Nomatic promotes a Cyber Week sale with savings of up to 40% off. The ad features a man holding a black duffel bag in a casual indoor setting. # Brand positioning Nomatic is presented as a brand that offers functional and durable travel bags and accessories. The brand seems to cater to individuals who value organization, efficiency, and quality in their travel gear. The positioning is functional, focusing on providing practical solutions for travelers and everyday users. The brand's aesthetic is modern and minimalist, appealing to those who appreciate sleek design and reliable performance. # Product The featured product is a black duffel bag, designed for travel or everyday use. It appears to be made from a durable, water-resistant material. The bag has multiple compartments and zippers, suggesting it is designed for organization and easy access to belongings. The bag is shown being held by a man, implying it is suitable for both men and women. The ad does not explicitly mention specific features or materials, but the visual presentation emphasizes its practicality and versatility. # Visual style The ad has a clean and modern visual style. The color palette is neutral, with a focus on black, beige, and gold. The image is well-lit and the product is clearly visible. The overall aesthetic is minimalist and functional, aligning with the brand's positioning. # Hooks Headline: SAVE UP TO 40% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - SAVE UP TO 40% OFF during CYBER WEEK # Call to action None used. # Social proof - None used. # Point of view - Customer: The man holding the bag provides a customer's perspective, showing how the product looks and feels in use. - Brand: The text promoting the Cyber Week sale and the Nomatic logo represent the brand's perspective, highlighting the offer and reinforcing brand identity. # Storyline - The ad opens with a man holding a black duffel bag in an indoor setting. This is intended to showcase the product in a real-life context, giving the audience a sense of its size and usability from the customer's perspective. - The ad transitions to text highlighting a Cyber Week sale with up to 40% off. This is intended to create a sense of urgency and encourage immediate purchase from the brand's perspective. - The ad concludes with the Nomatic logo, reinforcing brand recognition and association with the product and offer from the brand's perspective.

# Ad summary This ad showcases various products from Nomatic, including backpacks, luggage, and clothing. It highlights a Black Friday sale with savings of up to 40% off and free shipping on orders over $49 in the contiguous U.S. # Brand positioning Nomatic is presented as a brand that offers high-quality, durable, and functional travel and everyday carry gear. The brand aims to occupy the space of premium, reliable products designed for modern lifestyles, whether for travel, work, or daily activities. The brand aligns with values of organization, efficiency, and preparedness, promoting a lifestyle of seamless transitions and adaptability. Nomatic positions itself as a provider of solutions that enhance mobility and convenience, appealing to customers who value quality and thoughtful design. The brand positioning is both functional (durability, organization) and emotional (confidence, preparedness). # Product The ad features a range of Nomatic products, including backpacks, luggage, and clothing. The backpacks are shown in various styles and colors, highlighting their versatility for different uses, such as travel, work, and everyday carry. The luggage is presented as durable and spacious, suitable for travel. The clothing, specifically a jacket, is shown as stylish and functional. The ad emphasizes the Black Friday sale, offering up to 40% off, and free shipping on orders over $49 in the contiguous U.S. The products are designed for individuals who value organization, durability, and style in their gear. The ad addresses the purchase barrier of cost by highlighting the significant discounts available during the sale. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, with clear lighting and professional-looking shots. The pacing is fast, with cuts approximately every 1-2 seconds, creating a sense of urgency and excitement. The visual style supports the intended tone of promoting a high-quality brand with a sense of urgency due to the Black Friday sale. # Hooks Text overlay: 00:00–00:01 BLACK / 00:00–00:01 FRIDAY Visual: 00:00–00:01: A person with tan skin and muscular arms is opening a white box on a light brown wooden table. The background is blurred, but appears to be a modern office space with white walls and light fixtures. The text "BLACK FRIDAY" is superimposed in large, black, bold letters. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of not having reliable, durable, and functional gear for travel and everyday use. The Black Friday sale addresses the cost barrier, making the products more accessible. # Value propositions - High-quality gear for travel and everyday carry - Black Friday sale with up to 40% off - Free shipping on orders over $49 in the contiguous U.S. # Benefits - Organization - Efficiency - Preparedness - Convenience # Features - Durable materials - Versatile designs - Functional features - Stylish appearance # Call to action GIFT NOW # Social proof - None used. # Point of view - Customer 20% – The ad shows customers using the product in everyday situations. - Brand 80% – The ad uses text overlays and product shots to promote the brand and its offers. # Storyline - 00:00–00:01 The ad opens with a quick shot of a person opening a box, immediately followed by the text "Black Friday" to grab attention. - 00:01–00:03 00:01–00:03: A man walks down a hallway wearing a Nomatic backpack, showcasing its everyday use and style. This is from the perspective of an observer, highlighting the product in motion. - 00:03–00:04 00:03–00:04: A person loads a Nomatic suitcase into the back of a car, emphasizing its travel utility. The perspective is from an observer, focusing on the product's functionality. - 00:04–00:06 00:04–00:06: Close-up shots of various Nomatic products, including backpacks and a jacket, are displayed with the text "Save up to 40% off," highlighting the sale offer. The perspective is from the brand, promoting the discount. - 00:06–00:08 00:06–00:08: A Nomatic backpack is shown with the text "Free Shipping over $49 contiguous U.S. orders," emphasizing the additional incentive. The perspective is from the brand, promoting the shipping offer. - 00:08–00:12 00:08–00:12: Quick shots of people using Nomatic products in various settings, such as walking up stairs with a backpack and packing a suitcase, are shown to demonstrate the products' versatility and lifestyle integration. The perspective is from an observer, showcasing real-life use cases. - 00:12–00:15 00:12–00:15: The ad concludes with the text "Save on our favorites, for your favorites" and a "Gift Now" button, encouraging viewers to shop for gifts. The perspective is from the brand, promoting the gifting aspect of the sale.