How Myntra Advertises on Meta

# Ad summary This ad promotes Myntra and features a creator who styles several outfits from the app to inspire viewers to shop their clothing. # Brand positioning Myntra is presented as a one-stop online fashion retailer that is aware of the latest trends. The ad suggests Myntra should be considered a style resource, not just a place to buy clothes. The ad also showcases the brand's interest in upcoming trends as opposed to just current or past trends. # Product Myntra is an online fashion retailer that carries different styles of clothing. The ad promotes itself as a tool for the consumer to create outfits from basics that already exist in the viewer's wardrobe. The ad features a male creator putting together various outfits in his apartment. The ad seeks to remove the barrier of not having enough clothes and states that Myntra can help the user learn how to create outfits from clothes they already have. # Visual style The ad features a casual, low-fi, vlogging style. It contains many quick cuts. The production quality gives off a UGC feel. # Hooks Spoken: Male 1: Struggling to build outfits and blaming it on not having enough clothes? Text overlay: STRUGGLING / AND Visual: 00:00–00:03: A young man with dark hair, brown skin, and a black graphic tee sits on a chair in a small apartment. He is holding a lavalier mic. There is a mirror and door behind him. # Funnel stage Top of funnel (Awareness) # Pain points The viewer is struggling to build outfits and blaming it on not having enough clothes. The ad asks: "Struggling to build outfits and blaming it on not having enough clothes?" # Value propositions - The ability to style clothes that you already have in your wardrobe - Trend peeks into the future - Provides needed direction # Benefits - Will provide direction - Can style the basics that are already sitting in your wardrobe # Features - Online retailer - Trend peeks # Call to action Shop Now > # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a creator, who presents as a customer of the brand. # Storyline - 00:00–00:03 The creator introduces the video from a seated position in his apartment. - 00:00–00:03 The creator asks if the viewer is struggling to build outfits and blaming it on not having enough clothes. - 00:03–00:07 The creator refutes this statement, claiming that viewers don't need a bigger wardrobe but just a smarter approach. - 00:07–00:09 The creator states that people don't lack clothes, they lack direction. - 00:10–00:11 The creator states that he will provide the needed direction. - 00:11–00:15 The creator offers to style the basics that are already sitting in your wardrobe. - 00:15–00:40 The creator transitions to a montage of himself in different outfits. - 00:40–00:41 The creator transitions to an end screen advertising the Myntra 2026 Trend Peek.

# Ad summary A creator shares three summer-inspired looks she's styled using clothing and accessories from Myntra. She begins by showing viewers some looks saved to her Pinterest, then teases that she will show them how to recreate similar styles with Myntra. # Brand positioning Myntra is presented as a destination for achieving trendy styles. The brand aligns itself with current styles by tapping into a current cultural frustration, by acknowledging that people often gather style inspiration on Pinterest but never recreate those looks themselves. By positioning itself as a source of inspiration and a place to purchase items that can be used to recreate popular looks, Myntra aims to be seen as a helpful brand. The brand's positioning is primarily emotional, as the ad focuses on how the brand can help customers gain confidence and feel good about themselves. # Product The ad showcases three distinct summer outfits created using pieces purchased from Myntra. The first outfit consists of a cropped white t-shirt, a pink mini skirt, and a light green cardigan. The creator pairs this outfit with a yellow purse with a chain strap, describing it as “casual yet elevated.” The second outfit is a light green mini dress worn with gold bangles on each arm and a striped button-up shirt worn over the shoulders. She pairs this outfit with a brown purse, calling the style “easy yet chic”. The third outfit features a blue-and-white striped tube top, matching blue-and-white checked pants, and a bright pink cardigan, paired with black sunglasses and a cream-colored tote bag. The creator describes this outfit as “comfy yet stylish”. # Visual style The ad has a polished, commercial aesthetic, with simple backgrounds and consistent lighting. It feels modern. The editing style features quick cuts that transition smoothly. The pacing is moderate, with shots timed loosely to the beat of the background music. # Hooks Spoken: 00:00–00:05 Female 1: Tell me I'm not the only one who spends hours saving pins on Pinterest but never really recreates them. Text overlay: 00:01-00:02 Summer outfits inspo Visual: 00:00–00:02 A woman stands in front of a gray wall in an interior space. She is holding a tablet. She has medium-length dark hair and is wearing a red tank top and jean shorts. The Myntra logo is displayed over her. The woman is talking. / 00:02–00:04 A close up view of the tablet. Fingers are on the screen of the app Pinterest, which displays saved outfits and accessories. Text on the screen reads “PINTEREST”. # Funnel stage Top of funnel (Awareness) # Pain points The ad recognizes the frustration of spending hours on Pinterest saving outfits but never recreating them. # Value propositions - Super easy + colorful + chic = trendy, fun, stylish summer looks # Benefits - Super easy - Colorful - Chic # Features - Clothing and accessories # Call to action Shop Now > # Social proof - None used. # Point of view - Customer 100% – The ad is presented entirely from the perspective of a relatable customer. # Storyline - 00:00–00:05 The creator speaks directly to the camera, asking if she's the only one who spends hours saving pins on Pinterest but never recreates them. She's speaking from a customer's perspective and establishing a relatable struggle. - 00:06–00:13 The creator pivots to a solution, telling the audience that she has picked out a few pieces from Myntra and created three looks that are easy, colorful, and chic. This builds anticipation for the upcoming looks. - 00:13–00:15 The creator teases the reveal, saying, “Wait, let me show you!!”. She's building additional anticipation and excitement. - 00:15–00:19 The creator models the first look, which she describes as “Casual yet elevated”. - 00:19–00:24 The creator models the second look, which she describes as “Easy yet chic”. - 00:24–00:31 The creator models the third look, which she describes as “Comfy yet stylish”. - 00:31–00:37 The ad concludes with a screen displaying Myntra branding and a call to action to “Shop Now”. The screen advertises “YOUR 2026 TREND PEEK” which is “Powered by TRENDNXT”.

# Ad summary This ad showcases Myntra as a fashion app that allows users to shop for trending styles. Two celebrities demonstrate how to use the app to find and purchase clothes. # Brand positioning Myntra presents itself as a trendy and accessible online fashion retailer. The brand aims to be the go-to destination for consumers seeking the latest styles and fashion inspiration, offering a wide range of clothing and accessories. Myntra positions itself as a platform that keeps up with rapidly changing fashion trends, ensuring that customers can easily refresh their wardrobes with the latest styles. The brand embraces a fun and modern tone, aligning with a youthful and fashion-conscious audience, and promoting the ease and convenience of shopping for trending styles online. # Product Myntra is featured as a comprehensive fashion app that allows users to discover and purchase trending styles. The ad highlights the 'Freshly Found' section, which showcases new and stylish clothing options. The app enables users to add items they like to their cart and make purchases directly through the platform. The ad emphasizes the convenience of having one app with access to all trending fashion items, catering to users who want to stay updated with the latest styles. The app is presented as a solution for quickly refreshing one's wardrobe with new and fashionable pieces. # Visual style The ad has a polished, modern aesthetic with bright lighting and clear shots. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, resembling a commercial with celebrity endorsements. The visual motifs include close-ups of the celebrities and their interactions with their phones, highlighting the app's user interface. The pacing is consistent, keeping the energy high throughout the ad. # Hooks Spoken: Male 1: Eee, your wardrobe refreshes with trending styles faster than I can refresh my feed. Visual: 00:00–00:02 Two celebrities are in a modern, brightly lit living room. The man is sitting on the floor wearing a red jacket, jeans, and sneakers. He is looking at his phone. The woman is sitting on the bed, wearing a colorful patterned dress and bracelets, also looking at her phone. Behind them is a window with sheer curtains, a gold-framed dress on a hanger, and artwork on the walls. # Funnel stage Consideration # Pain points The pain point is the frustration of not being able to keep up with rapidly changing fashion trends. “Your wardrobe refreshes with trending styles faster than I can refresh my feed." # Value propositions - Quickly refresh your wardrobe with trending styles on Myntra's Freshly Found section. - Easily add items to the cart on Myntra, providing a convenient shopping experience. # Benefits - Quickly refresh your wardrobe - Easy to add items to the cart - Access to all trending fashion items # Features - Trending styles - Freshly Found section - One app with everything trending # Call to action Can I double tap this? # Point of view - Customer 100% – The entire ad is delivered from the perspective of two celebrities acting as customers of Myntra. # Storyline - 00:00–00:05 A man is looking at his phone, expressing his frustration that the woman beside him refreshes her wardrobe with trending styles faster than he can refresh his feed. - 00:05–00:08 The woman reveals that she finds her styles on Myntra's 'Freshly Found' section. - 00:08–00:10 The woman shows how easy it is to add items to the cart on Myntra. - 00:11–00:14 The man shows the phone, stating that it's one app with everything trending. - 00:14–00:19 Both celebrities express their enjoyment of the app, with the woman suggesting the viewer can double tap the app to use it. The ad ends with Myntra's logo and tagline: "Fashion as you like it".

# Ad summary This ad features Kiara Advani showcasing Myntra's easy returns and style exchange policy. She highlights how Myntra doesn't judge her when she changes her mind and allows her to easily exchange or return items with just a quick click. The ad emphasizes the convenience and flexibility of shopping on Myntra. # Brand positioning Myntra is presented as a modern and accommodating fashion e-commerce platform that understands the evolving style preferences of its customers. The brand differentiates itself by offering easy returns and style exchanges, positioning itself as a non-judgmental and flexible shopping destination. This contrasts with the norm of stricter return policies and encourages customers to experiment with their style with confidence. Myntra focuses on functional benefits such as convenience and ease of use, which appeals to customers who value flexibility in their fashion choices. # Product Myntra is an e-commerce platform offering a wide range of fashion items. The ad highlights Myntra's easy returns and style exchange policy, allowing customers to conveniently exchange or return items they're not satisfied with. The app interface is displayed, showing the user selecting items to return with a simple click. This feature addresses the purchase barrier of uncertainty when buying clothes online, emphasizing the convenience and flexibility of shopping on Myntra. This encourages customers to try new styles without the risk of being stuck with unwanted items. # Visual style The ad has a polished commercial aesthetic with warm, inviting lighting and a soft color palette. The editing style includes quick cuts to showcase different outfits and app interfaces, creating a dynamic and engaging viewing experience. The production quality is high, giving the ad a professional and trustworthy feel. # Hooks Spoken: Kiara Advani: I used to think I look good in everything. Visual: 00:00–00:01: Kiara Advani, a South Asian woman in her late 20s, holds up a green top on a hanger, smiling and looking directly at the camera. She's wearing a colorful, patterned outfit, and ornate earrings. In the background, a woman sits at a desk working on a laptop in a warmly lit room with arched doorways and neutral-toned decor. / 00:01–00:02: Kiara holds up a pink and white striped dress on a hanger, smiling. She tosses a brown Myntra-branded box onto a bed with various clothes and items scattered around. The room has soft pink walls and floral accents, with a glimpse of a black headboard and a bedside table with a plant. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of ordering clothes online that don't fit or suit the customer's style, coupled with the fear of judgment from others when seeking fashion advice. "Par kabhi kabhi 6 parcel manga ke, ek picture friend ko bhejoge, toh response milega. Toasted broccoli lag rahe ho tum." # Value propositions - Easy returns and style exchange # Benefits - Myntra doesn't judge you when you change your mind. - Easily exchange or return for anything else that you like. - Just quick click and done. # Features - Easy Returns - Style Exchange # Call to action None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer, with Kiara Advani sharing her experiences and highlighting the benefits of using the Myntra platform. # Storyline - 00:00–00:02 The ad opens with Kiara Advani holding up different outfits, suggesting she used to think she could look good in everything. - 00:03–00:05 Kiara then shows herself trying on multiple outfits, implying she orders many items to find the right one. This highlights the common struggle of finding the perfect fit or style online. - 00:05–00:07 She sends photos to a friend for feedback, indicating the need for external validation when making fashion choices. The perspective shifts to a smartphone user. - 00:07–00:09 The friend responds negatively, calling her outfit 'toasted broccoli'. This emphasizes the fear of judgment and the difficulty of finding clothes that suit her. - 00:10–00:13 Kiara states that Myntra doesn't judge her when she changes her mind, positioning the platform as a supportive and flexible shopping option. The perspective shifts back to Kiara addressing the audience directly, offering a solution to the problem. - 00:14–00:18 The ad highlights the easy returns and style exchange feature of Myntra, demonstrating how customers can quickly return items with just a click. - 00:18–00:19 The ad concludes with Myntra's tagline: 'Fashion as you like it,' reinforcing the brand's commitment to personalized and flexible fashion experiences.

# Ad summary This ad for Myntra features actress Kiara Advani addressing internet comments. She states that there is a right time to do everything, but when listening to the internet, there is a time to stop, and addresses the comments. She then states that every time is the right time to focus on yourself and she does that with Myntra. A phone screen shows various clothing items on the Myntra app, and the ad ends with the text: "Fashion as you like it." # Brand positioning Myntra is presented as a brand that caters to individual style and self-expression. The brand challenges the norm of adhering to internet opinions and encourages focusing on personal preferences. The ad emphasizes the brand's ability to keep up with the customer's needs, even when external factors like the internet may not. It positions Myntra as a source for fashion that aligns with the user's taste and lifestyle, promoting an emotional connection through empowerment and individuality. The phrase "Fashion as you like it" further reinforces this idea, highlighting Myntra's commitment to providing a wide range of options to suit diverse preferences. # Product Myntra is an online fashion and lifestyle e-commerce platform that offers a wide range of clothing, accessories, and lifestyle products. The Myntra app is showcased on a phone screen, presenting the various clothing items such as Bodycon Dresses and Power Suits that can be purchased on the app. The brand message is that they keep up with the customer, even when the internet can't, indicating that the platform is reliable and always available. # Visual style The ad has a polished, commercial aesthetic with smooth transitions. The editing rhythm is moderate. The production quality is high-end, lending credibility to the brand and its message. The visuals are timed to music beats and voiceover lines, enhancing the overall impact of the ad. The setting transitions from a warm, indoor setting to an outdoor, urban setting, creating a sense of dynamism and versatility. # Hooks Spoken: 00:00–00:01 There's a right time to do everything. Visual: 00:00–00:01 The camera pans down the body of Kiara Advani, who is wearing a strapless red dress with draped fabric on the side, gold earrings, and a chunky gold bracelet on her left wrist. The background is blurred. # Funnel stage Consideration # Pain points The ad explicitly addresses the pain point of social media users being subject to intrusive and judgmental comments about their personal choices. # Value propositions - The product allows the user to focus on themselves, not what other people think. # Benefits - Lets you focus on yourself - Keeps up with you, even when the internet can't # Features - Wide range of clothing and accessories - Available through the Myntra app # Call to action None used. # Social proof - “I do that with a little help from Myntra. It keeps up with me, even when the internet can’t.” – Kiara Advani (Celebrity) # Point of view - Customer 40% – The ad features Kiara Advani as a celebrity influencer who uses Myntra. - Brand 60% – The ad conveys the official brand message and highlights product features. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with Kiara Advani stating that there's a right time to do everything, but also a right time to stop when listening to the internet. This sets up the premise of challenging internet opinions, and is delivered from the brand's perspective through Kiara, establishing the central conflict of the ad. - 00:04–00:08 00:04–00:08 Kiara addresses internet comments that tell her to focus on the baby now that she's a mother, conveying a sense of exasperation and highlighting the intrusion of social media opinions into personal life. This portion is shown from Kiara's perspective, and the internet commentary is displayed as on-screen text. - 00:08–00:13 00:08–00:13 Kiara turns back to the camera to state that every time is the right time to also focus on yourself, delivered with a tone that conveys empowerment. This marks a tonal shift, positioning Kiara as more assured and independent. - 00:13–00:17 00:13–00:17 Kiara then states that she uses Myntra, and holds up a phone showing the Myntra app, and highlighting that Myntra keeps up with her even when the internet can't, resolving the initial conflict by showing how Myntra supports her lifestyle. Kiara is speaking as a customer of the brand in this moment. - 00:17–00:19 00:17–00:19 The ad shows the Myntra app on a phone screen, and the text "Fashion as you like it" appears on screen. This is delivered from the brand perspective, as the final messaging note.

# Ad summary This ad for Myntra features two women in a car discussing how they used to curate their looks by taking screenshots of fashion items. Now, they use the Myntra app, which has a large collection of unique finds. # Brand positioning Myntra is presented as a fashion-forward brand that prioritizes uniqueness and convenience. It's positioned as an alternative to the common practice of screenshotting fashion items for inspiration, suggesting that this method is outdated and inefficient. The brand promotes a lifestyle where fashion is easily accessible and curated through its app. Myntra differentiates itself by offering a vast collection of unique finds, including both homegrown Indian and top international brands, catering to a diverse range of tastes and preferences. The brand positioning blends functional convenience (easy access to fashion) with emotional appeal (unique and stylish finds). # Product Myntra is presented as a fashion and lifestyle e-commerce app that provides access to a large collection of unique finds from both homegrown Indian and top international brands. It is designed for individuals who want to curate their looks efficiently and discover unique fashion items. The app eliminates the need for screenshotting items from various sources. The ad suggests that Myntra offers a more streamlined and diverse shopping experience, making it easy for users to find items that match their style. The key benefit highlighted is access to a wide range of fashion choices in one place, making it easier to discover and purchase unique items. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear shots. The editing style includes quick cuts between speakers and product displays. The production quality is high, giving a professional feel. The pacing is moderate, with consistent cuts to maintain viewer engagement. Cuts are timed to align with voiceover lines, creating a seamless audio-visual experience. # Hooks Spoken: Meet my stylish Shruti. [pause] Hi. Visual: 00:00–00:01: Inside a car, Female 1 is holding a smartphone, looking directly at the camera, and speaking. She has long, dark hair, fair skin, and is wearing a green dress with a matching green leather jacket. The camera is positioned at eye level with a slight upward angle, and the lighting is bright. The Myntra logo is visible in the upper right corner. / 00:01–00:02: Inside the same car, Female 2 is holding a tablet, wearing glasses and a gray sweater vest. She is speaking directly to the camera with a smile. The camera angle and lighting remain consistent. # Funnel stage Consideration # Pain points The pain point is the outdated and inefficient practice of screenshotting fashion items to curate looks. It is implied that everyone ends up screenshotting the same items, leading to a lack of uniqueness and originality. "Sab same cheezein screenshot karti hogi na?" # Value propositions - The app offers the largest collection of unique finds, providing users with a way to discover distinctive and stylish items. - Myntra provides access to homegrown Indian and top international brands, catering to a wide range of tastes. # Benefits - Efficient curation of fashion looks - Access to diverse fashion offerings # Features - Largest collection of unique finds - Homegrown Indian and top international brands # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of two apparent customers of the brand. # Storyline - 00:00–00:03 The ad begins with two women in a car, introducing each other as "fashion spies." - 00:03–00:06 The first woman shares that they used to curate their looks by taking screenshots, conveying that this was their previous method for finding fashion inspiration. - 00:06–00:09 She then reveals that they realized everyone else was likely screenshotting the same items, suggesting a lack of uniqueness and originality in the screenshotting method. - 00:09–00:11 The second woman states that she downloaded the Myntra app on her phone, presenting Myntra as the solution to the screenshotting problem and offering a way to find unique fashion items. - 00:11–00:13 The first woman then states that Myntra has the largest collection of unique finds. - 00:13–00:16 The first woman continues, mentioning that Myntra carries homegrown Indian and top international brands, emphasizing the app's diverse fashion offerings. - 00:16–00:17 The first woman concludes that she is the one who screenshotted (in the past). - 00:18–00:19 The final shot highlights Myntra’s brand tagline, “Fashion as you like it.”

# Ad summary This ad for Myntra features actress Kiara Advani in a series of scenarios to highlight the brand's personalization of trends. Advani is seen in various scenes with different individuals who share their trending recommendations. She emphasizes that what's trending might not suit everyone, promoting Myntra as the solution by showcasing trends tailored to individual preferences. The ad concludes with the tagline 'Fashion as you like it,' reinforcing Myntra's focus on personalized fashion choices. # Brand positioning Myntra is presented as a personalized fashion platform that caters to individual tastes and preferences. The brand aims to stand out by offering trends specifically tailored to each user, rather than pushing generic or universally popular styles. This positions Myntra as a modern and customer-centric service that acknowledges the diversity of fashion preferences. The brand aims to occupy the space in the consumer's mind as a personalized fashion curator that understands and respects individual style. This sets it apart from other retailers that focus on broad trends. # Product The ad promotes Myntra's fashion platform, which offers personalized trend recommendations based on individual preferences. Myntra aims to solve the problem of generic trend recommendations by tailoring suggestions to each user, as highlighted in the ad when Kiara says, 'Myntra shows you only those trends that work for you.' The platform provides a curated selection of fashion items that align with the user's unique style, ensuring that users can 'skip what's not meant for you.' The platform personalizes fashion choices, thus avoiding the frustration of following unsuitable trends. The focus is on 'Fashion as you like it,' suggesting that users have the freedom to express their individuality through Myntra's personalized offerings. # Visual style The ad uses a mix of polished commercial and UGC-style visuals to create a relatable yet aspirational feel. The editing style includes quick cuts between scenes to maintain a fast pace, interspersed with static shots to emphasize specific moments. The production quality is high-end, with well-lit and decorated environments. The pacing is quick, with several cuts per minute. Audio-visual sync is present, with cuts timed to music beats and voiceover lines. # Hooks Spoken: Everyone has a trending recommendation. Visual: 00:00–00:01 Close-up of Kiara Advani in a cafe setting with a colorful striped sweater, looking directly at the camera, smiling and speaking. Blurred background with other people. M logo at the upper right. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of receiving generic trend recommendations that do not align with individual tastes. This is signaled by Kiara Advani when she states, 'But what's trending might not be your cup of tea.' # Value propositions - Personalized trend recommendations: Myntra shows you only those trends that work for you. - Curated fashion items: Skip what's not meant for you. # Benefits - Avoidance of generic trends - Freedom to express individual style - Convenience of tailored suggestions # Features - Personalized trend recommendations - Curated fashion items based on individual preferences # Call to action None used. # Point of view - Customer 70% – The customer POV is represented through Kiara Advani, who uses a friendly and relatable tone as she discusses trending recommendations and the personalization offered by Myntra. - Brand 30% – The brand POV is delivered through the on-screen text and the final tagline, reinforcing Myntra's brand message and value proposition. # Storyline - 00:00–00:01 The ad opens with Kiara Advani speaking directly to the camera, stating that everyone has a trending recommendation. - 00:01–00:02 The scene cuts to Karan Johar, who is looking at his phone. - 00:02–00:04 Karan Johar and Kiara Advani are sitting at a dinner table. Karan asks Kiara if she has seen a particular show. Kiara responds that she has binge watched it. - 00:04–00:06 Karan Johar is at a cafe, where he mentions that his latte has turmeric. Kiara Advani responds that it is terrific. - 00:06–00:09 Kiara Advani turns to the camera, conveying that what's trending may not be for everyone. - 00:10–00:15 Kiara Advani emphasizes that Myntra shows users only the trends that work for them, so they can skip what's not meant for them. - 00:16–00:17 Kiara Advani states, 'Ek Kadak Chai.' - 00:17–00:20 Myntra is introduced along with the tagline 'Fashion as you like it'

# Ad summary Kiara Advani introduces Myntra as the ultimate shopping destination with top international brands, enabling customers to acquire the best fashion from around the world. # Brand positioning Myntra is positioned as the ultimate online shopping destination. The brand is presented as a platform that brings the best of international fashion to the consumer's fingertips, eliminating the need to travel to Milan, LA, Paris, or London for shopping. Myntra promotes the value of convenience by offering a wide range of top international brands in one place, making high-end fashion accessible without the need for physical travel. The brand's tone is playful and aspirational, aligning with a lifestyle of global fashion and trendsetting. The brand goes against the norm of limiting choices by offering a broad selection of international brands. The brand positioning is both functional (convenience, accessibility) and emotional (aspirational, global fashion). # Product Myntra is an online fashion shopping platform featuring top international brands. It is presented as a convenient alternative to traveling to major fashion capitals. The platform offers a wide selection of clothing and accessories, providing access to global fashion trends. Myntra addresses the purchase barrier of international travel and limited access to global brands by bringing these brands directly to the consumer through its online platform. The value lies in the convenience and accessibility of shopping for international fashion from anywhere, allowing users to easily 'trip on Myntra' for the best from all over the world. # Visual style The ad has a polished and vibrant aesthetic, resembling a high-end commercial with a modern, clean look. It features smooth transitions and static shots. The production quality is high, enhancing the intended tone. The pacing is moderate, allowing viewers to clearly see and understand the message. # Hooks Spoken: 00:00–00:04 Kiara Advani: Milan, LA, Paris, London. Why go anywhere for a shopping trip, when you can just trip on Myntra? Text overlay: 00:04–00:05 MANGO (Myntra app) / 00:05–00:06 BERSHKA (Myntra app) / 00:06–00:07 NEXT (Myntra app) / 00:07–00:09 trendyol (Myntra app) Visual: 00:00–00:04: Kiara Advani sits facing forward in a well-lit indoor setting. She wears a colorful patterned one-shoulder dress, green earrings, and a green bracelet. Her hair is styled in loose waves. She speaks directly to the camera with a cheerful expression. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of needing to travel internationally to access top fashion brands, as highlighted by the question, "Why go anywhere for a shopping trip?" # Value propositions - Convenience: Eliminates the need to travel to international cities for shopping. - Accessibility: Offers a wide range of top international brands in one place. # Benefits - Get the best from all over the world # Features - Top international brands # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered directly by Kiara Advani, promoting the brand's value proposition. # Storyline - 00:00–00:04 Kiara Advani is speaking to the camera. - 00:00–00:02 Kiara lists Milan, LA, Paris and London. - 00:02–00:04 Kiara asks why go anywhere for a shopping trip when you can just trip on Myntra. This presents Myntra as a convenient alternative to international travel for fashion. - 00:04–00:09 The scene shows a mockup of the app interface with various brands to visually emphasize its international brand offerings. - 00:04–00:09 Kiara mentions that Myntra has all the top international brands and the audience can get the best from all over the world. - 00:09–00:11 A screen displays several international brand logos to reinforce the wide selection available on Myntra. - 00:10–00:11 The closing visual shows Myntra’s tagline.

# Ad summary This ad features a gray Fastrack digital watch. The ad highlights the watch's design and potentially its water resistance. # Brand positioning The Fastrack brand is presented as a maker of modern, functional watches, likely targeted towards a younger, trend-conscious audience. The overall tone is practical and design-focused. The brand seems to position itself by creating fashionable and accessible timepieces, potentially aiming for a segment that values style and utility equally. This brand may appeal to customers seeking durable, everyday accessories that align with a sporty or active lifestyle. # Product The product featured is a gray digital watch from Fastrack, with a round face and a digital display showing '00 00'. The watch has a chunky, sporty design with several buttons around the face, suggesting multiple functions. The band is a smooth, matte gray, appearing to be made of rubber or silicone. The watch face includes indicators for day and date, as well as chronograph and alarm functions. A water droplet inside a shield is on the top right of the watch, implying water resistance. The watch aims to be a stylish and functional accessory for everyday use. # Visual style The ad features a clean, studio-shot image with a focus on product clarity. The visual motif is minimalist, with a single product against a plain background. The image treatment includes even lighting and background removal to eliminate distractions. The typography is clean and legible, integrated directly onto the product. The style aims to be straightforward and informative, highlighting the product's features. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Sporty and functional watch - Water-resistant design makes it suitable for various activities - Multiple functions including day, date, chronograph, and alarm # Benefits - Functional timepiece - Easy to read time - Access to multiple functions such as chronograph and alarm - Suitable for active use # Features - Digital display - Multiple function buttons - Day and date indicators - Chronograph - Alarm - Water resistance # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the brand's perspective, showcasing the watch's design and functionality in a visually appealing manner. # Storyline - The ad starts with a direct, close-up shot of the Fastrack watch, immediately introducing the product to the viewer. This captures attention and establishes the watch as the focal point. - The image highlights the watch's design and features, such as the digital display and multiple function buttons. The brand showcases the watch's sporty aesthetic and practical features. - The inclusion of a water resistance icon subtly emphasizes the watch's durability and suitability for active use. The brand reinforces the value proposition of functionality and style in one product.

# Ad summary This ad showcases Chopard's Oud Malaki perfume. The ad features a single image of the perfume bottle against a white background. # Brand positioning Chopard is presented as a luxury brand, implied through the elegant design of the perfume bottle and the sophisticated name of the product, Oud Malaki. The brand aims to occupy a space of high-end fragrance, appealing to customers who value quality and exclusivity. The brand aligns with a lifestyle of elegance and refinement, ignoring category norms of mass-market appeal and instead focusing on a niche of luxury consumers. The brand positioning is emotional, evoking feelings of sophistication and indulgence. # Product The product is Chopard's Oud Malaki perfume, presented in a clear glass bottle with a gold cap and a gold label. The perfume itself is a warm amber color. The bottle has a rectangular shape with a cylindrical gold cap. The label is gold with black lettering. The product is for individuals who appreciate fine fragrances and luxury goods. The ad highlights the elegant design and the exotic name, suggesting a unique and sophisticated scent. The ad addresses the purchase barrier of uncertainty by presenting a clear and appealing image of the product. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a clean, minimalist aesthetic with a focus on the product. The image treatment includes bright, even lighting and a plain white background. The typography integration is subtle, with the focus on the product label. The style contrasts with platform-native content, aiming for a high-design, sophisticated look that stands out in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image showcases the product from the brand's perspective, emphasizing its design and luxury appeal. # Storyline - The ad presents a single, high-quality image of the Chopard Oud Malaki perfume bottle. The intention is to showcase the product's design and create an impression of luxury. The audience experiences this from the brand's perspective, highlighting the product's visual appeal.

# Ad summary An image ad showcasing ornate gold and pearl earrings displayed on a blue and brown surface. # Brand positioning This ad presents a brand offering ornate, decorative jewelry that emphasizes traditional designs with luxurious touches. The brand carves out a space for itself by appealing to customers who value cultural artistry and opulent details in their accessories. With an emphasis on pearls and gold, it caters to consumers looking for statement pieces that express elegance, heritage, and sophistication. The brand contrasts with more minimalist or contemporary jewelry brands by embracing elaborate designs and a classic aesthetic. # Product The product being advertised is a pair of ornate, dangling earrings. The earrings feature a central, rounded design resembling a flower or sunburst, with multiple small, round mirrors or reflective elements set in a gold-toned metal frame. Dangling from this central piece are multiple gold-colored chains of varying lengths, each terminated with a cluster of small, white pearls. These earrings are designed to be statement pieces, suitable for special occasions or adding a touch of glamour to everyday wear. Their intricate design and use of pearls convey luxury, sophistication, and attention to detail, targeting customers who appreciate fine craftsmanship and culturally inspired designs. # Visual style The ad features a clean, high-quality studio shot with a focus on showcasing the intricate details of the jewelry. The lighting is soft and diffused, enhancing the texture and shine of the gold and pearls. The composition is simple and elegant, with the jewelry positioned against a contrasting blue and brown background. There's a balance between a traditional aesthetic (the jewelry design) and a modern presentation (the clean photography). # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Intricate design for a luxurious look - Combination of gold and pearls for elegance - Statement piece for expressing individuality # Benefits - Adds a touch of glamour to any outfit - Suitable for special occasions - Showcases fine craftsmanship - Culturally inspired design # Features - Ornate design - Gold-toned metal frame - Small, round mirrors or reflective elements - Multiple gold-colored chains - Clusters of small, white pearls # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image presents a brand's perspective by displaying the earrings as a desirable product, emphasizing the details of their design and construction. # Storyline - The ad displays two ornate earrings. The intention is to draw the viewer's attention to the detailed craftsmanship and design of the earrings, showcasing their aesthetic appeal. The story is being told from the brand's perspective.

# Ad summary This ad showcases a white wrist watch that features a Captain America-inspired design. The watch face features a circular target design and the watchband includes stars and the 'A' logo. # Brand positioning The brand is not explicitly stated in the advertisement but is visually inferred through the use of the Captain America character on the watch. The product aligns with a younger audience with a more playful design that can be a subtle way to express interest and alignment with a specific fictional character without being too obvious. The watch offers a way for customers to subtly embrace their fandom and showcase it daily. # Product This is a white analog wrist watch designed for children. The watch is designed with a circular target face made up of concentric circles of red, white, and blue with a white star and a small red star in the center, reminiscent of Captain America. The watch has a white silicone wristband with matching Captain America design details, including stars and the 'A' logo. The watch has a blue and black bezel and is designed with easy-to-read numbers around the perimeter of the watch face. # Visual style The visual style is clean and bright, with a focus on product clarity. The image uses studio-style product photography with bright lighting to highlight the details of the watch. The aesthetic is simple, focusing on the watch's design rather than a lifestyle context, which is suitable for platform browsing. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The brand showcases a visually appealing watch designed with a Captain America theme. # Storyline - The ad showcases a wristwatch. The purpose is to display the product.

# Ad summary This image ad showcases a pair of green and gold earrings being worn by a model. The ad is likely targeted towards women interested in traditional or cultural jewelry. # Brand positioning Based on the image, the brand appears to specialize in traditional or cultural jewelry, particularly earrings. The brand's positioning seems to focus on providing elegant and ornate designs that complement traditional attire. The brand aims to occupy a space in the market that values cultural aesthetics and attention to detail, offering customers a way to enhance their traditional look with sophisticated jewelry. # Product The product featured is a pair of ornate, dangling earrings. The earrings have a gold-colored metal frame with green enamel or stone inlays. The design includes a lotus-shaped stud with a small clear stone in the center, followed by a pearl. The main body of the earring is a semi-circular design with green inlays and small clear stones along the upper edge. Dangling from the bottom are small pearl beads and green spherical beads. The earrings are designed to be worn for special occasions or to complement traditional attire, offering an elegant and culturally inspired aesthetic. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a close-up product showcase. The image treatment includes soft lighting and color grading to enhance the colors of the earrings and the model's skin tone. The typography is not visible, but the overall style is clean and elegant, designed to highlight the product's aesthetic appeal. The style is likely intended to be scannable and eye-catching in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Sophisticated jewelry for traditional looks - High-quality craftsmanship and attention to detail - Elegant and culturally inspired aesthetic # Benefits - Elegant aesthetic - Culturally inspired design - Complements traditional attire - Enhances special occasion looks # Features - Ornate design - Gold-colored metal frame - Green enamel or stone inlays - Lotus-shaped stud - Clear stone accents - Pearl details - Spherical beads # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows the earrings being worn, giving the perspective of someone seeing the product in use. - Brand: The ad highlights the details and design of the earrings, showcasing the brand's craftsmanship and aesthetic. # Storyline - The ad begins with a close-up shot of a woman wearing the earrings. This is intended to immediately showcase the product in use and highlight its aesthetic appeal from the customer's perspective. - The focus then shifts to the intricate details of the earrings, emphasizing their design and craftsmanship. This is from the brand's perspective, aiming to convey the quality and value of the product. - The overall narrative is a simple product showcase, designed to capture attention and highlight the earrings' beauty and cultural relevance from the customer's perspective.

# Ad summary This ad features a woman wearing a long, dark purple nightgown with blue embroidery around the neck and chest. It appears to be targeting women interested in modest nightwear. # Brand positioning This ad presents a brand that values comfort and modesty. The dark-colored, full-coverage nightgown and simple design suggests a brand that prioritizes practicality and traditional values over trendiness or overt sex appeal. The brand seems to cater to consumers looking for a classic and understated aesthetic in their sleepwear. # Product The product is a full-length nightgown in a dark purple color. It features short sleeves and a high neckline with intricate turquoise embroidery around the neck and chest area. The nightgown is made from a soft, flowing fabric that drapes loosely over the body, suggesting comfort and breathability. The design is simple and modest, providing full coverage and a relaxed fit. The nightgown aims to be a comfortable and stylish option for sleepwear or loungewear. # Visual style The ad features a clean, well-lit studio shot with a focus on showcasing the product. The aesthetic is simple and straightforward, with minimal distractions and a neutral background. The production quality appears professional. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A comfortable and stylish nightgown with a modest design. # Benefits - Comfort - Modesty - Style # Features - Full-length nightgown - Short sleeves - Blue embroidery around the neckline and chest # Call to action None used. # Social proof - None used. # Point of view - External source: The ad presents the nightgown as a product to be viewed and considered by potential customers. # Storyline - The ad showcases a woman wearing a nightgown. This serves to visually present the product and demonstrate how it looks when worn. The viewer experiences this moment from an external perspective, observing the overall appearance and fit of the garment.

# Ad summary This ad features a close-up product shot of a Fastrack watch with a silver band and a black face with turquoise accents. A badge in the upper right corner indicates that the watch is water resistant. # Brand positioning Fastrack is presented as a brand that offers stylish and functional watches. The brand seems to target a younger demographic that values both fashion and practicality. The watch's design, with its sleek silver band and contrasting black and turquoise face, suggests a modern and trendy aesthetic. The inclusion of a water resistance badge implies a focus on durability and everyday usability, positioning Fastrack as a reliable choice for consumers who lead active lifestyles. # Product The featured product is a Fastrack wristwatch with a silver-colored metal band and a round watch face. The watch face is black with turquoise-colored hour markers and hands. The watch has a metallic silver casing that matches the band. The watch is water resistant, as indicated by the badge in the upper right corner of the image. The watch is designed for everyday wear, combining style and functionality. # Visual style The ad has a clean and modern visual style. The product is well-lit and sharply focused against a plain white background. The image is professionally shot and edited, with attention to detail in showcasing the watch's design and features. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Water resistant # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is conveyed through the product shot, which aims to showcase the watch's design and features. # Storyline - The ad showcases a Fastrack watch in a detailed product shot. The intention is to highlight the watch's design and features, such as its silver band, black face with turquoise accents, and water resistance. The audience experiences this from the brand's perspective, aiming to present the watch as a stylish and practical accessory.

# Ad summary This ad features a woman modeling a white kurta with pink embroidery and dark gray patterned palazzo pants. The ad focuses on the design and fit of the outfit. # Brand positioning The brand is presented as offering traditional Indian clothing with a modern twist. The focus is on providing stylish and comfortable outfits suitable for everyday wear. The brand aims to occupy a space in the consumer's mind as a provider of fashionable ethnic wear that blends traditional designs with contemporary styles. The brand promotes values of elegance, comfort, and cultural appreciation. It likely positions itself against brands that offer either overly traditional or overly Westernized clothing, aiming for a balance that appeals to modern consumers who still value their cultural roots. The brand positioning is both functional (providing comfortable and well-designed clothing) and emotional (allowing consumers to express their cultural identity with style). # Product The featured product is a white kurta with pink embroidery on the upper front portion. The kurta has a V-neck and three-quarter sleeves. It is paired with dark gray palazzo pants featuring a subtle pattern. The outfit is designed for women and appears to be suitable for casual or semi-formal occasions. The kurta is made of a light, breathable fabric, suggesting comfort. The palazzo pants are wide-legged, indicating a relaxed fit. The overall design suggests a blend of traditional and contemporary styles, making it versatile for different occasions. The ad highlights the outfit's aesthetic appeal and comfortable fit, making it worth trying or buying for those seeking stylish ethnic wear. # Visual style The ad features a clean and simple visual style with a focus on showcasing the clothing. The production quality appears to be high, with professional lighting and a neutral background. The image treatment is minimal, with no obvious filters or color grading. The overall aesthetic is modern and elegant, with a focus on highlighting the design and fit of the outfit. The typography integration is absent, as there is no text in the image. The style is designed to be scannable and appealing in a social media feed, with a clear focus on the product. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The white kurta with pink embroidery offers a blend of traditional and contemporary styles, making it versatile for different occasions. - The wide-legged palazzo pants provide a relaxed and comfortable fit, suitable for everyday wear. # Benefits - Stylish ethnic wear - Comfortable fit - Versatile for different occasions - Relaxed fit # Features - White kurta with pink embroidery - V-neck and three-quarter sleeves - Dark gray palazzo pants with a subtle pattern - Wide-legged palazzo pants # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's clothing line, emphasizing the design, fit, and overall aesthetic of the outfit. # Storyline - The ad begins with a full shot of a woman modeling the white kurta and dark gray palazzo pants. This is intended to showcase the overall design and fit of the outfit from the brand's perspective. - The woman is standing in a relaxed pose, which conveys the comfort and ease of wearing the outfit. This is from the brand's perspective, highlighting the wearability of the clothing. - The focus remains on the outfit's details, such as the embroidery and the flow of the palazzo pants, emphasizing the aesthetic appeal. This is from the brand's perspective, aiming to capture the viewer's attention with the outfit's design.

# Ad summary This ad features a close-up shot of a woman wearing a pair of pink underwear. The ad is simple and focuses on the product itself. # Brand positioning The brand is presented as a provider of basic, comfortable underwear. The focus is on the simplicity and functionality of the product, suggesting a brand that prioritizes everyday comfort and practicality over high fashion or elaborate designs. The brand seems to ignore category norms around overtly sexualized imagery, instead opting for a straightforward presentation of its product. # Product The product is a pair of women's underwear, specifically a full brief style. It is made of a solid pink fabric with a visible elastic waistband. The underwear appears to be designed for full coverage and comfort. The ad focuses on showcasing the product's design and fit, implying that it is a comfortable and practical choice for everyday wear. There are no explicit details about materials or special features, but the visual emphasis suggests a focus on simplicity and functionality. # Visual style The ad has a clean and simple visual style. The production quality appears to be studio-shot with soft, even lighting. The image treatment is minimal, with no obvious filters or color grading. The focus is on presenting the product clearly and directly, without any distracting visual elements. The style is straightforward and functional, prioritizing scannability and clear product visibility in the feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Comfortable and practical underwear for everyday wear # Benefits - Comfort - Full coverage # Features - Full brief style underwear - Elastic waistband # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows the product being worn, giving the viewer a sense of how it looks and fits from a customer's perspective. # Storyline - The ad presents a close-up view of a woman wearing the brand's underwear. This is intended to showcase the fit and style of the product from the customer's perspective, allowing them to see how it looks when worn.

# Ad summary This ad features a pair of curtains with a floral pattern, showcasing their design and potential use in a home setting. # Brand positioning The brand is presented as a provider of stylish and functional home decor, specifically curtains. The ad emphasizes the aesthetic appeal of the curtains, suggesting the brand aims to occupy a space in the consumer's mind as a source for enhancing the beauty and comfort of their living spaces. The brand aligns with values of elegance and sophistication, promoting a lifestyle of refined home decor. It appears to follow category norms by showcasing the product in a realistic home setting, focusing on the visual impact and design of the curtains. # Product The product featured is a pair of curtains with a floral pattern. The curtains are made of a light-colored fabric with a repeating design of stylized flowers and stems in shades of brown and burgundy. The curtains have grommets at the top for easy hanging on a rod. They are shown hanging in front of a set of white double doors, suggesting they are intended for use in a living room or bedroom setting. The ad highlights the curtains' design and how they can enhance the look of a room, implying that they are worth buying for their aesthetic value and ability to improve the ambiance of a home. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product in a realistic and appealing home setting. The production quality appears to be high, with well-lit and professionally styled imagery. The image treatment includes subtle color grading to enhance the warmth and richness of the colors. The overall style is designed to be visually appealing and inviting, encouraging viewers to imagine the curtains in their own homes. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish design enhances room aesthetics - Easy hanging with grommets # Benefits - Enhances the beauty of a room - Improves the ambiance of a home # Features - Floral pattern - Grommets at the top # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product in a way that highlights its aesthetic qualities and suitability for home decor. # Storyline - The ad presents a full view of the curtains hanging in front of a set of doors. The intention is to showcase the product's design and how it looks in a home setting. The audience experiences this from the brand's perspective, which is focused on highlighting the aesthetic qualities of the curtains.

# Ad summary This ad showcases a woman modeling an Indo-Western outfit from Myntra, highlighting its suitability for the Shaadi season. The ad also promotes other Shaadi-ready looks available for under ₹499. # Brand positioning Myntra is presented as a fashion retailer offering a wide range of clothing options, including Indo-Western styles suitable for special occasions like the Shaadi season. The brand aims to provide affordable and trendy fashion choices, as highlighted by the promotion of Shaadi-ready looks under ₹499. Myntra positions itself as a go-to destination for accessible and stylish ethnic and contemporary wear, catering to customers looking for fashionable outfits without breaking the bank. The brand aligns with a lifestyle that values both tradition and modernity, offering a blend of cultural and contemporary fashion. # Product The featured product is a Rangriti black top with a tiered skirt, described as a perfect Indo-Western outfit for the Shaadi season. The outfit consists of a short-sleeved black crop top and a long, flowing black skirt with gold polka dot accents. The skirt is tiered, adding volume and movement to the outfit. The ad emphasizes the outfit's suitability for wedding-related events, suggesting it is stylish, comfortable, and appropriate for festive occasions. The ad also promotes other Shaadi-ready looks available for under ₹499, indicating affordability and value for money. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the product. The editing is straightforward, with static shots and minimal transitions. The production quality is polished, giving the ad a professional feel. The pacing is moderate, allowing viewers to appreciate the details of the outfit and the overall presentation. # Hooks Text overlay: 00:01–00:07 Perfect Indo Western for Shaadi Season ✨ / 00:01–00:07 Rangriti / 00:01–00:07 Black Top with Tiered Skirt Visual: 00:01–00:04 A woman stands in front of a white wall with a potted plant to her left. She is wearing a black crop top and a long, tiered black skirt with gold polka dots. She is also wearing a red beaded necklace and earrings. The camera is static and the framing is a medium shot. # Funnel stage Consideration # Pain points The ad addresses the challenge of finding stylish and affordable outfits for the Shaadi season. The phrase "Perfect Indo Western for Shaadi Season" suggests that the product solves the problem of what to wear to wedding-related events. # Value propositions - Stylish and festive outfit suitable for wedding-related events - Affordable Shaadi-ready looks under ₹499 # Benefits - Perfect Indo Western for Shaadi Season # Features - Rangriti black top - Tiered skirt - Gold polka dot accents # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with the Myntra logo and the word "MOHALLA" displayed over an illustration of an ornate door, setting a cultural and festive tone. - 00:01–00:07 00:01–00:07 A woman models a Rangriti black top with a tiered skirt, described as a perfect Indo-Western outfit for the Shaadi season. She poses and moves to showcase the outfit, highlighting its style and fit. The perspective is from a viewer observing the model. - 00:07–00:09 00:07–00:09 The ad transitions to a screen displaying various Shaadi-ready looks from Myntra, all priced under ₹499. This is presented from the brand's perspective, promoting affordability and variety.

# Ad summary This ad promotes the Myntra Black Friday sale, showcasing various clothing and accessories for men with discounts ranging from 50-80% off on top brands. # Brand positioning Myntra is presented as a destination for upgrading one's winter closet with a wide range of fashionable clothing and accessories. The brand aligns with a modern, stylish lifestyle, offering products from well-known brands at discounted prices during its Black Friday sale. Myntra positions itself as a go-to for accessible fashion, promoting the idea of staying trendy without breaking the bank. The brand focuses on functional benefits like affordability and variety, while also tapping into the emotional aspect of feeling confident and stylish in one's clothing choices. # Product The ad features a variety of men's clothing and accessories available on Myntra. These include leather jackets, sweaters, shirts, t-shirts, jeans, trousers, sneakers from brands like Adidas, and premium watches from Fossil. The products are presented as stylish and versatile, suitable for creating different winter looks. The ad highlights discounts of 50-80% off on top brands during the Myntra Black Friday sale, addressing the purchase barrier of high prices. The products are shown in various use occasions, such as casual outings, indoor settings, and outdoor activities, suggesting their adaptability to different lifestyles. The ad emphasizes the opportunity to upgrade one's wardrobe with quality items at significantly reduced prices. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the clothing and accessories in a stylish manner. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, with natural lighting and a focus on visual appeal. The pacing is consistent, with cuts timed to the music beats. The overall tone is aspirational and trendy, targeting fashion-conscious viewers. # Hooks Text overlay: 00:00–00:03 Winter Closet Upgrade / 00:00–00:03 Myntra Black Friday Sale Visual: 00:00–00:01 A man with a beard, wearing a black leather jacket, brown pants, and a silver watch, walks through a glass door into a modern building. The background is blurred, with hints of greenery outside. The lighting is warm, and the camera is slightly shaky, creating a dynamic feel. / 00:01–00:02 The man is now outside, adjusting a black baseball cap with a white 'NY' logo. He is wearing a maroon blazer over a white t-shirt. The background shows trees and greenery. The camera is at eye level, and the lighting is natural. / 00:02–00:03 The man leans against a glass wall, wearing a black leather jacket over a white t-shirt and brown pants. He is wearing black-rimmed glasses with red lenses. The background shows a blurred view of trees and a white couch inside the building. The camera is angled upwards, and the lighting is soft. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the pain point is the high cost of staying fashionable and upgrading one's wardrobe. This is signaled by the focus on discounts and offers, suggesting that the target audience is price-conscious and looking for affordable options: "Get 50-80% OFF On Top Brands" # Value propositions - Upgrade your winter closet with fashionable clothing and accessories at discounted prices. - Get 50-80% off on top brands during the Myntra Black Friday sale. - Premium watches from Fossil with a minimum of 30% off. # Benefits - Stylish winter clothing options - Versatile outfits for different occasions - Discounts on top brands - Opportunity to upgrade your closet # Features - Leather jackets - Sweaters - Shirts - T-shirts - Jeans - Trousers - Adidas sneakers - Fossil premium watches # Call to action Shop Now # Social proof - None used. # Point of view - Customer 0% – Not present in the ad. - Brand 50% – The brand's POV is communicated through text overlays promoting the sale and showcasing product discounts. - Expert 0% – Not present in the ad. - External source 50% – The external perspective is conveyed through the visual style of showcasing a model wearing different outfits in various settings. # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a man walking into a modern building, showcasing a leather jacket, t-shirt, and trousers. The message is to highlight stylish winter clothing options. The perspective is from an external observer, focusing on the man's fashion choices. The tone is trendy and aspirational, setting the stage for a closet upgrade. - 00:06–00:09 00:06–00:09 The ad transitions to a close-up of Adidas sneakers, emphasizing the brand and the discount offer. The message is to promote specific brands and deals available during the sale. The perspective is from a product-focused viewpoint, highlighting the footwear. The tone is promotional and deal-oriented, enticing viewers with discounts. - 00:09–00:13 00:09–00:13 The ad returns to the man, showcasing the leather jacket and overall style. The message is to reinforce the fashion-forward aspect of the clothing. The perspective is from an external observer, focusing on the man's appearance. The tone is stylish and confident, encouraging viewers to emulate the look. - 00:13–00:16 00:13–00:16 The ad shifts to a man relaxing in a hammock, wearing a sweater and jeans, highlighting the H&M brand and its discount offer. The message is to showcase a more relaxed, casual style. The perspective is from an external observer, focusing on the man's leisure. The tone is relaxed and inviting, suggesting comfort and style. - 00:16–00:26 00:16–00:26 The ad shows the man in the hammock, drinking from a cup, and then walking through a park, emphasizing the sweater and jeans. The message is to promote the versatility of the clothing for different settings. The perspective is from an external observer, focusing on the man's activities. The tone is casual and aspirational, suggesting a stylish yet relaxed lifestyle. - 00:26–00:31 00:26–00:31 The ad transitions to the man wearing a cardigan, trousers, and Adidas sneakers, checking his Fossil watch. The message is to showcase a different outfit and highlight the Fossil brand. The perspective is from an external observer, focusing on the man's style. The tone is sophisticated and stylish, encouraging viewers to consider a more refined look. - 00:31–00:38 00:31–00:38 The ad continues to showcase the man in the cardigan outfit, walking and posing, emphasizing the overall style. The message is to reinforce the fashion-forward aspect of the clothing. The perspective is from an external observer, focusing on the man's appearance. The tone is stylish and confident, encouraging viewers to emulate the look. - 00:38–00:43 00:38–00:43 The ad concludes with a screen displaying the Myntra Black Friday sale details, including the dates and discount range. The message is to provide key information about the sale and encourage viewers to shop. The perspective is from the brand, delivering a direct promotional message. The tone is promotional and urgent, driving viewers to take action.