How Moment Advertises on Meta

# Ad summary The ad presents a before-and-after scenario of a person managing stress by drinking wine versus recovering with Moment drink. The text encourages the viewer to "Stop coping. Start recovering." The ad pushes the viewer to switch to Moment drink. # Brand positioning Moment is presented as a healthy alternative to managing stress and other negative emotions. The brand is positioned as a better way to recover, offering a functional beverage that aids in relaxation and well-being without the negative side effects of traditional coping mechanisms like alcohol. The brand aligns with a lifestyle that values mindful recovery and proactive self-care, pushing against norms that accept unhealthy coping mechanisms as a standard way to deal with stress. # Product Moment is presented as a functional beverage designed to aid in recovery and relaxation, positioning it as an alternative to stress-management methods like drinking wine. The ad directly speaks to those who are looking for a healthier way to unwind, especially when managing stress. The Moment can in the ad is ombre and colored pink to white, with the text (on-package label text) "moment drink your stress away.". The ad shows that this product may help you to 'Stop coping. Start recovering.' # Visual style The ad employs a split-screen 'before-and-after' format with contrasting visuals to immediately communicate its message. The left side features darker tones and a somber mood, while the right side utilizes brighter colors and a joyful expression to highlight the positive change resulting from the product. The production quality appears polished with careful lighting and clear imagery. The design has a platform-native feel, reminiscent of social media posts, increasing scannability in-feed. # Hooks Headline: Stop coping. Start recovering. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of relying on unhealthy coping mechanisms such as alcohol to manage stress or negative emotions, represented visually by the image of pouring wine. # Value propositions - Alternative to coping with alcohol # Benefits - Start recovering # Features - drink your stress away # Call to action SWITCH TO MOMENT # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's point of view, presenting its product, Moment, as a superior alternative to traditional stress coping mechanisms. # Storyline - The ad begins with a split-screen visual contrasting 'Before' and 'After' moments. The left side depicts someone pouring wine, while the right side shows the same person holding a can of Moment and smiling. The intention is to immediately grab attention by highlighting the difference between traditional coping mechanisms and the product's proposed solution. The viewer experiences this moment from the brand's perspective, which is framing the contrast between stress management and recovery with Moment drink. - In the 'Before' moment, the individual is 'managing,' implying a state of stress or difficulty. In the 'After' moment, they are 'recovering,' suggesting relief and well-being through the use of Moment. The brand is telling this part of the story to convey a direct cause-and-effect relationship between the product and a positive change in state. This progresses the narrative by showing the problem and solution dynamic. - The ad ends with the message: 'Stop coping. Start recovering.' This call to action is presented from the brand's perspective and reinforces the transition from negative to positive actions. It's included to encourage the viewer to reconsider their current coping methods and consider Moment as a superior alternative, which progresses the narrative by offering a resolution.

# Ad summary This ad showcases the Barbie mood-boosting botanical drink, emphasizing its flavor, sugar content, and association with self-care. # Brand positioning Barbie, traditionally known for its fashion dolls, extends its brand into the beverage category with the 'Barbie moment' drink. The brand is positioned as promoting self-care and moments of personal enjoyment. The drink's branding leverages the Barbie name, implying a sense of nostalgia and fun. By creating a mood-boosting, botanical drink, Barbie is expanding its reach, targeting consumers interested in wellness and positive self-image, and potentially attracting adults who grew up with the Barbie brand. # Product The product is the "Barbie moment" mood-boosting botanical drink in Strawberry Rose flavor. It is advertised as containing 0 added sugar, catering to health-conscious consumers. The drink comes in a pink aluminum can and is promoted as a self-care beverage, suggesting it is suitable for moments dedicated to personal well-being. The phrase "self care is beautiful" on the can underscores this positioning, implying that taking care of oneself is an act of beauty and self-love. The can size is 11.5 fl oz (340 ml). # Visual style The ad has a bright and playful aesthetic, using a vibrant pink color scheme that aligns with the Barbie brand. The image is well-lit and professionally shot, featuring a close-up of the product held in a hand against a blue sky background. The use of pink silhouettes and water droplets on the can adds to the overall cheerful and refreshing feel. This is a studio-shot image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Enjoy a Barbie moment with a mood-boosting botanical drink that has 0 added sugar. # Benefits - mood boosting # Features - strawberry rose - 0 added sugar - mood boosting botanical drink # Call to action None used. # Point of view - Customer: The hand holding the can represents a customer's perspective and how they would interact with the product. - Brand: The product and its features are presented by the brand, including the name, flavor, and benefits like "mood boosting" and "botanical drink." # Storyline - The ad begins by showcasing the product, "Barbie moment" drink in a can, to immediately capture attention. This serves to introduce the product to the audience from the brand's perspective. - The hand holds the can and emphasizes the experience of a person holding the product in real life, and also emphasizes a possible moment of consumption. - The pink silhouette images of iconic images associated with Barbie are displayed in the background to add a playful and branded background for the consumer to create an impression of the brand.

# Ad summary This ad promotes Moment botanical soda as a better alternative to snacking when bored. A woman is shown opening her refrigerator multiple times and decides to finally stock it with Moment. # Brand positioning Moment is presented as a brand offering a healthier and more mindful alternative to typical snacking and sugary drinks. The brand emphasizes functional ingredients and lower calorie counts, positioning itself as an upgrade from ordinary options. Moment aims to occupy a space in the consumer's mind as a guilt-free, better-for-you beverage that can help manage boredom and cravings. The brand promotes a lifestyle of mindful consumption, encouraging customers to make intentional choices for their well-being. Moment differentiates itself from competitors by focusing on botanical ingredients and adaptogens, appealing to consumers looking for functional benefits beyond simple refreshment. The brand's positioning is both functional (low calorie, botanical ingredients) and emotional (mindfulness, self-care). # Product The featured product is Moment botanical soda, a sparkling drink designed to help with stress and meditation. It is described as a low-calorie, low-sugar alternative to typical sodas or snacks. Key features highlighted are the 6% juice content and only 10 calories per can. The drink is available in a Blackberry Lavender flavor. The ad suggests the product is for people who often find themselves bored and reaching for unhealthy snacks. The Moment botanical soda is presented as a convenient and refreshing way to upgrade one's choices and practice mindfulness. The product addresses the purchase barrier of unhealthy snacking by offering a healthier, guilt-free alternative with functional benefits. # Visual style The ad has a polished UGC feel with a clean and bright aesthetic. The editing style uses quick cuts to maintain a fast pace, but the shots are mostly static and well-composed. The production quality leans towards a commercial feel. The pacing is consistent. Audio and visual elements are synced. # Hooks Spoken: 00:00–00:02 You've opened that fridge three times already. Text overlay: 00:00–00:02 you've opened that / 00:01–00:02 fridge three times Visual: 00:00–00:02 A woman stands in a kitchen and opens a stainless steel refrigerator, looking inside at the food and drinks. # Funnel stage Middle of funnel (Consideration): The ad educates and shows how the product works, persuading with logic and validation. # Pain points The central frustration is boredom leading to unhealthy snacking: "You're not hungry, you're just bored with your options." # Value propositions - Moment botanical soda is presented as a low-calorie, low-sugar alternative to typical sodas or snacks (functional benefits) - The drink helps with stress and meditation. # Benefits - Something worth reaching for # Features - 6% juice - 10 calories - Blackberry lavender # Call to action stock the fridge today with Moment # Social proof - as seen on SHARK TANK # Point of view - Customer 100% – The ad is told from the customer's perspective, showing a product demo that showcases how it may benefit the user in their daily life. # Storyline - 00:00–00:02 A woman opens the fridge multiple times. - 00:02–00:06 The narrator suggests that the woman is not hungry, just bored with her options and needs an upgrade. - 00:07–00:11 The narrator shows the Moment Blackberry Lavender soda as an upgrade, highlighting that it has 6% juice and 10 calories. - 00:11–00:16 The narrator shows the soda being poured over ice and then enjoyed as a way to stock the fridge today with Moment.

# Ad summary A woman promotes Moment drinks as an alternative to alcohol for moms who want to unwind without the negative side effects. She highlights the science-backed ingredients, great taste, and ability to function well the next day. # Brand positioning Moment is presented as a better-for-you alternative to alcohol, specifically targeting moms who want to unwind without the negative side effects like hangovers. The brand positions itself as a kinder, cleaner option that aligns with a healthy lifestyle and responsible motherhood. It emphasizes science-backed ingredients and great taste, suggesting a functional and emotional appeal that allows moms to enjoy a treat without regret. # Product Moment is a canned botanical drink designed as an alcohol alternative. It contains science-backed ingredients that provide a buzz similar to alcohol but without the downsides. The drink is available in Mango Chill flavor. It is positioned for moms who need something to take the edge off after a long day of caring for children but want to avoid hangovers and maintain their ability to function well the next day. The product is presented as a tasty treat that allows for unwinding and relaxation without the regret or health concerns associated with alcohol. # Visual style The ad has a casual, UGC feel with slightly shaky, selfie-style camera work. The production quality is simple, resembling a typical social media video. The editing style consists of quick cuts between different angles and locations within the woman's home. The pacing is moderate, with cuts timed to match the rhythm of her speech. The overall aesthetic is bright and natural, with a focus on showcasing the product in a relatable, everyday setting. # Hooks Spoken: 00:00–00:04 [Enthusiastic] Calling all the moms who are so over wine hangovers... Text overlay: 00:00–00:04 Calling all the moms who are so over wine hangovers... Visual: 00:00–00:01 Indoors in a home, a woman with her hair in a half-up bun, wearing a pink and white striped shirt, stands behind a wooden table. On the table is a can of Moment Mango Chill, a wine glass with ice and a pink straw, and a pink can opener. The woman opens the can of Moment. The camera is selfie-style, slightly shaky, and at eye level. In the background is a staircase and a brown leather couch. / 00:01–00:02 The woman pours the Moment drink into the wine glass. She looks up and to the side, then takes a sip from the glass using the straw. The camera remains selfie-style, slightly shaky, and at eye level. / 00:02–00:04 The woman looks directly at the camera with a slight smile. She gestures with her hands as she speaks. The camera remains selfie-style, slightly shaky, and at eye level. # Funnel stage Consideration # Pain points The ad addresses the frustration of wine hangovers and the inability to function well the next day after drinking alcohol. "But I would wake up with a headache in the morning after just one glass of wine." # Value propositions - Science-backed ingredients provide an alcohol-like buzz without the negative side effects, allowing for guilt-free relaxation. - Great taste makes it feel like a treat, not a boring health drink, enhancing the enjoyment of unwinding. - Ability to function well the next day supports responsible motherhood and a healthy lifestyle. # Benefits - Gives you a buzz like alcohol but without any of the downsides that we don't need - Just gives you that ah feeling at the end of the day - Can still wake up early the next day, pack lunches, and you know function like a real human without the regret - Cleaner, kinder to my body and way more in line with who I want to be as a mom - Actually tastes amazing - The flavors are so good it actually feels like a treat - Can still unwind and have a chill night and then be a good mom in the morning # Features - Science backed ingredients # Call to action Grab some Moments and see what I mean # Social proof - "I didn't want to just rely on alcohol to unwind anymore. Moment just feels cleaner, kinder to my body and way more in line with who I want to be as a mom" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a mom sharing her personal experience and endorsement of the product. # Storyline - 00:00–00:04 00:00–00:04 The video opens with a woman opening a can of Moment and pouring it into a wine glass. She addresses moms who are over wine hangovers, setting up the problem the product solves. - 00:04–00:08 00:04–00:08 She explains that after a long day of keeping tiny humans alive, sometimes you need something to take the edge off, highlighting the need for relaxation. - 00:08–00:13 00:08–00:13 She shares her personal experience of waking up with a headache after just one glass of wine, emphasizing the negative consequences of alcohol and her lack of time for that. - 00:14–00:25 00:14–00:25 She introduces Moment as her alternative, highlighting its science-backed ingredients that provide a buzz like alcohol without the downsides, giving you that "ah" feeling at the end of the day. - 00:25–00:31 00:25–00:31 She emphasizes the benefit of being able to wake up early the next day, pack lunches, and function like a real human without the regret, reinforcing the product's functional advantages. - 00:32–00:40 00:32–00:40 She explains that she didn't want to rely on alcohol to unwind anymore, positioning Moment as a cleaner, kinder option that aligns with who she wants to be as a mom, appealing to values and identity. - 00:40–00:46 00:40–00:46 She assures viewers that it's not a boring health drink but actually tastes amazing and feels like a treat, addressing potential taste concerns. - 00:47–00:53 00:47–00:53 She concludes by saying she can still unwind and have a chill night and then be a good mom in the morning, encouraging viewers to grab some Moments and see what she means, ending with a call to action and a final endorsement.

# Ad summary This ad for Moment sparkling adaptogen and botanical drink features a can of the cherry hibiscus flavor, pouring into a wine glass. The ad copy suggests that the drink is a healthier alternative to wine and promotes longevity. The ad also highlights the brand's appearance on Shark Tank. # Brand positioning Moment is presented as a brand that offers a healthier alternative to alcoholic beverages, specifically wine. The brand positions itself as a promoter of longevity and mindful consumption, encouraging consumers to "Sip longevity" instead of wine. The brand aligns with values of health, wellness, and mindful living, pushing against the norms of traditional alcoholic beverages. The brand positioning is both functional, offering a beverage with adaptogens and botanicals, and emotional, promoting a lifestyle of longevity and mindful meditation. # Product Moment is a sparkling adaptogen and botanical drink designed to be a healthier alternative to wine. The drink is available in cherry hibiscus flavor and contains zero added sugar. It is intended for individuals looking to incorporate meditation into their daily routine, as suggested by the phrase "drink your meditation" on the can. The drink is packaged in a 11.5 fl oz (340 ml) can. The ad highlights the drink's unique selling proposition (USP) as a sparkling beverage that promotes longevity and mindful consumption, addressing the purchase barrier of unhealthy habits by offering a guilt-free alternative. # Visual style The ad has a polished, studio-shot production quality with a clean and modern aesthetic. The visual motifs include a gradient background, reflective surfaces, and a focus on product placement. The image treatment includes background removal and color grading to enhance the product's visual appeal. The typography is integrated in a clear and legible manner. The style contrasts with platform-native content, aiming to capture attention with its high-design and professional look. # Hooks Headline: Your 50s called, they want you to age slower # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that aging is a concern for the target audience, suggesting that they may be looking for ways to slow down the aging process. The phrase "Your 50s called, they want you to age slower" signals this concern. # Value propositions - Healthier alternative to wine - Promotes longevity - Mindful consumption # Benefits - Sip longevity - drink your meditation # Features - Sparkling adaptogen & botanical drink - 0 added sugar - cherry hibiscus # Call to action None used. # Social proof - as seen on SHARK TANK # Point of view - Brand: The brand's POV is present in the ad copy, product placement, and overall messaging, aiming to promote the product as a healthier alternative to wine and a promoter of longevity. - External source: The "as seen on Shark Tank" badge represents an external source's POV, leveraging the show's credibility to build trust in the brand. # Storyline - The ad opens with a can of Moment cherry hibiscus being poured into a wine glass, immediately establishing the product and its intended use as a wine alternative. This is from the brand's perspective, showcasing the product in action and highlighting its visual appeal. - The ad copy, "Your 50s called, they want you to age slower," is included to grab the viewer's attention and introduce the concept of longevity. This is from the brand's perspective, speaking directly to the viewer and suggesting a desire to slow down the aging process. - The phrase "Skip the wine. Sip longevity" is included to reinforce the product's positioning as a healthier alternative to wine and emphasize its longevity benefits. This is from the brand's perspective, further promoting the product's unique selling proposition. - The "as seen on Shark Tank" badge is included to build credibility and trust by associating the brand with a well-known and respected business show. This is from an external source's perspective, leveraging the show's reputation to enhance the brand's image. - A can of Moment cherry hibiscus is shown next to a cherry, reinforcing the product's flavor and ingredients. This is from the brand's perspective, providing a visual representation of the product and its natural components. - The phrase "drink your meditation" is included on the can to further emphasize the product's connection to mindfulness and meditation. This is from the brand's perspective, reinforcing the product's unique selling proposition and target audience.

# Ad summary This image ad promotes Moment, a sparkling adaptogen and botanical drink, as an easy way to improve longevity. It features a can of Moment pouring into a cocktail glass, alongside before-and-after photos of a woman, and highlights the brand's appearance on Shark Tank. # Brand positioning Moment is presented as a health-conscious brand offering a sparkling adaptogen and botanical drink. The brand positions itself as a solution for those seeking to improve their longevity in an easy and accessible way. By emphasizing natural ingredients like adaptogens and botanicals, Moment aligns with a lifestyle focused on wellness and natural health solutions. The brand leverages its appearance on Shark Tank to build credibility and trust, suggesting it has been vetted by successful entrepreneurs. The brand positioning is both functional, offering health benefits, and emotional, appealing to the desire for a long and healthy life. # Product Moment is a sparkling adaptogen and botanical drink that comes in a tall, slim can. The can is primarily purple and pink with white text. The drink contains plum and ginseng and has zero added sugar. The product is marketed towards individuals seeking an easy way to improve their longevity. The ad addresses the purchase barrier of skepticism by highlighting the brand's appearance on Shark Tank, implying credibility and validation. The drink is shown being poured into a cocktail glass, suggesting it can be enjoyed in a social or celebratory setting. # Visual style The ad has a clean and modern visual style with a focus on product presentation and clear messaging. The before-and-after photos are presented in a grid layout, while the product is prominently displayed with a dynamic pouring shot. The color palette is soft and inviting, with a gradient background and complementary colors. The overall production quality is polished, suggesting a professional and trustworthy brand. # Hooks Headline: The #1 Easy Thing You Can Do For Longevity # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to live a long and healthy life, but not knowing how to achieve it easily. The headline, "The #1 Easy Thing You Can Do For Longevity," directly signals this frustration. # Value propositions - Moment is positioned as an easy way to improve longevity, connecting the product's features (sparkling adaptogens & botanical drink, plum, ginseng, 0 added sugar) to the desired outcome of a longer, healthier life. # Benefits - Easy way to improve longevity # Features - Sparkling adaptogens & botanical drink - plum - ginseng - 0 added sugar # Call to action None used. # Social proof - as seen on SHARK TANK # Point of view - Brand: The main text and product placement are from the brand's perspective, highlighting the benefits of Moment and its appearance on Shark Tank. - Customer: The before-and-after photos offer a customer's perspective, showcasing potential results from using the product. # Storyline - The ad opens with before-and-after photos of a woman, implying a visible improvement in her appearance, which is intended to capture the viewer's attention and suggest the product's effectiveness. This is presented from the customer's perspective, showcasing potential results. - The ad then introduces the main message: "The #1 Easy Thing You Can Do For Longevity," positioning Moment as a simple solution for a desired outcome. This is conveyed from the brand's perspective, highlighting the product's key benefit. - The ad reinforces the brand's credibility by stating "as seen on SHARK TANK," leveraging the show's reputation to build trust. This is presented from an external source perspective, using a well-known platform to validate the product. - The ad visually presents the product, a can of Moment being poured into a cocktail glass, showcasing its form and suggesting a use case. This is from the brand's perspective, emphasizing the product's appeal and versatility.

# Ad summary This ad is for Moment Mood Boosting Botanical Soda, and shows four cans of the product inside of a refrigerator. The ad copy suggests that if the customer's refrigerator is not working out for them, then their drink choice may be the problem. # Brand positioning Moment is presented as a better-for-you beverage choice that is not only better-tasting but also will improve the consumer's mood. The ads focus on emotional benefits like elevating mood and creating positive routines. The brand stands in contrast to conventional soda brands which typically focus on flavor and refreshment without much emphasis on overall wellness. Moment's positioning aims to capture consumers looking for healthier alternatives that still provide a flavorful and enjoyable drinking experience. # Product Moment Mood Boosting Botanical Soda is a canned beverage designed to elevate the consumer's mood. The product is intended for consumers who are looking to improve their mood throughout the day, with the intention of helping them establish new routines. The cans are 12 fl oz (354 ml) each. The ads mention that this product is a botanical soda and uses a science-backed formula to create the mood-boosting effect, positioning this product as more than just a drink, but as a tool for mindfulness and positive routines. # Visual style The ad has a clean and modern aesthetic, using bright, pastel colors and a minimalist design. The composition is simple and straightforward, with a focus on the product. The refrigerator setting suggests a lifestyle-focused approach, emphasizing freshness and everyday use. The overall style is visually appealing and designed to capture attention quickly in a social media feed. # Hooks Headline: Your fridge isn't the problem. Your drink is. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of not having the kind of emotional feeling that you want from your fridge, signaled by the text: "Your fridge isn't the problem. Your drink is." # Value propositions - Better mood through better beverage choice. # Benefits - Drink your medication # Features - Mood boosting botanical soda # Call to action FIND YOUR FLAVOR # Social proof - None used. # Point of view - Brand: All text is conveyed from the brand's perspective, aiming to engage potential customers and promote the product. # Storyline - The ad opens by stating "Your fridge isn't the problem. Your drink is." to suggest that the beverage choice might be the reason that your fridge isn't giving you the feeling you want. The brand is delivering this message to introduce the possibility that your choice of drink is the problem. - The ad features a button that prompts the viewer to "FIND YOUR FLAVOR" to encourage the viewer to find the best option for them. The brand is conveying this message to help the customer begin their journey to better beverages. - A collection of the products is featured, along with a visual of someone reaching to grab the product, to highlight its accessibility. The brand is conveying this message to establish how easy it is to have one of these drinks. - The ad features a green circle that reads "FREE SHIPPING $60+ LIMITED TIME" to incentivize the viewer to buy the product immediately. The brand is telling the customer this to give them a reason to buy this product right now.

# Ad summary This image ad promotes a non-alcoholic adaptogen drink by illustrating its benefits over a 3-month period. It highlights improvements in areas such as cell repair, sleep quality, skin tone, liver function, and facial puffiness. # Brand positioning Moment is presented as a wellness brand focused on holistic health and rejuvenation, distinctly positioned as a provider of non-alcoholic drinks infused with adaptogens to promote well-being. It occupies a space in the market that emphasizes natural and functional ingredients, targeting consumers interested in reversing the effects of aging through lifestyle enhancements. The brand promotes a lifestyle centered around mindful consumption and proactive health management, possibly contrasting with conventional approaches to anti-aging that may involve more invasive or artificial interventions. The brand positioning is both functional, highlighting the drink's ability to improve physical health, and emotional, promising consumers a path to feeling and looking younger. # Product The featured product is Moment, a non-alcoholic botanical drink infused with adaptogens, explicitly designed to reverse the effects of aging. The drink is promoted as a means to enhance Human Growth Hormone (HGH) production, improve sleep quality, lower cortisol levels, even out skin tone, support liver recovery, and reduce facial puffiness. The ad targets individuals concerned about aging and seeking a natural, drinkable solution to restore their youthfulness and overall well-being. The USPs of the drink are its adaptogenic properties and its capacity to rejuvenate various aspects of health, offering a functional and accessible approach to anti-aging. The ad visually showcases the product in a chilled state, implying its refreshing and ready-to-drink nature, and emphasizes its appeal as a daily beverage. # Visual style The visual style is clean and modern, with a focus on product and benefit presentation. The use of a solid light green background, condensation on the can, and a fresh drink implies health and refreshment. The layout is informative and well-organized, guiding the viewer through the key points in a clear timeline format. The style appears to be highly polished, with studio-shot product photography and a design that is easily scannable in-feed. # Hooks Headline: HOW TO reverse your aging IN 3 MONTHS WITH NON-ALC & ADAPTOGENS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about the aging process and its visible effects, like facial puffiness. # Value propositions - Reverse your aging with a non-alcoholic adaptogen drink # Benefits - Human Growth Hormone (HGH) increases, promoting cell repair - sleep quality deepens - ashwagandha lowers cortisol - skin tone becomes more even - your liver, now fully recovered, filters toxins more efficiently - the “moon face” or puffiness around the jaw disappears # Features - NON-ALC - ADAPTOGENS # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad communicates from the brand’s perspective, highlighting the product's benefits and the timeline of results a customer can expect. # Storyline - The ad opens with the question, 'HOW TO reverse your aging IN 3 MONTHS WITH NON-ALC & ADAPTOGENS,' immediately grabbing the viewer's attention and presenting the core promise of the product. This is from the brand's perspective, setting the stage for the benefits that will be unfolded over time. - The storyline progresses to 'WEEK 1' with the benefit of 'Triage,' detailing 'Human Growth Hormone (HGH) increases, promoting cell repair' and 'sleep quality deepens.' This is presented from the brand's perspective, providing immediate benefits and setting a fast pace for the results the consumer can expect. - The storyline advances to 'MONTH 1' with the benefit of 'Collagen Rescue,' explaining 'ashwagandha lowers cortisol' and 'skin tone becomes more even.' This is still from the brand's perspective, expanding on the benefits and emphasizing the adaptogenic ingredients and their positive effects on the skin. - The storyline concludes with 'MONTH 3' and 'Cellular Rewind,' outlining 'your liver, now fully recovered, filters toxins more efficiently' and 'the “moon face” or puffiness around the jaw disappears.' This is from the brand's perspective, concluding the 3-month timeline with longer-term benefits related to liver health and facial appearance.

# Ad summary This ad demonstrates a blind ranking of three mystery drinks. One of the girls wears a blindfold and the other pours her samples of three different canned or bottled drinks and asks for her rating between 1 and 10. At the end, the blindfolded girl removes her eye covering to reveal that she ranked Moment drinks a 10/10. # Brand positioning Moment Drinks are presented as a delicious and visually appealing sparkling water that aims to stand out with its high-quality ingredients and great taste. The brand positions itself as a top-tier beverage choice, as demonstrated by the high rating it receives in the blind taste test. The brand's focus is on delivering an enjoyable and refreshing experience, and its appealing packaging and delicious taste are designed to attract consumers looking for a premium sparkling water option. # Product The featured product is Moment Drinks, a sparkling water beverage. The product is showcased through a blind taste test, where one person samples three different mystery drinks and provides a rating. Moment Drinks is presented as a delicious and visually appealing option, with the taster ultimately ranking it a perfect 10/10. The packaging, which is revealed at the end, is also highlighted for its attractive design. This emphasizes the drink's overall appeal and positions it as a premium choice. # Visual style The ad has a polished and clean aesthetic, fitting for a modern commercial. The editing style uses quick cuts to maintain an engaging pace, and the transitions are smooth. The setting is brightly lit, creating a fresh and inviting atmosphere. The video maintains a consistent pace, keeping the viewer engaged with the content. # Hooks Spoken: Female 1: She swears sparkling water is better, so we tested it. Text overlay: 00:00–00:02 Blind ranking / 00:00–00:02 3 mystery drinks 👀👀 / 00:00–00:02 she swears sparkling water / 00:00–00:02 is better Visual: 00:00–00:02 The shot is set in a kitchen with white walls, light tile floors, a white countertop, and stainless steel appliances. In the background is a window to the outside. Two young women are standing at the counter. The girl on the left is wearing a white shirt and has a white bow blindfold covering her eyes. Her friend is standing to the right of her wearing a black shirt and holding a pink lollipop. In front of the women are two cans of beverages and a bottle of sparkling water. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The canned Moment drink is a 10/10. # Benefits - Visually appealing can - Good tasting drink # Features - Sparkling water # Call to action Don't take my word for it. # Social proof - Female 2 (Customer): I like this more for sure. I'll give it a seven. - Female 2 (Customer): This one's definitely a ten for sure. - Female 2 (Customer): Oh it's a really pretty can, it's really good. # Point of view - Customer 50% – One of the girls is presented as a customer tasting and rating the drink. - Brand 50% – The narrator is presented as the brand sharing and promoting the product. # Storyline - 00:00–00:06 The narrator introduces the segment as a blind ranking of three mystery drinks. - 00:06–00:09 00:06–00:09 The narrator pours the first drink into a glass for the blindfolded girl to try. - 00:09–00:11 00:09–00:11 The girl drinks the beverage and gives it a rating of six out of ten. - 00:12–00:14 00:12–00:14 The narrator pours the second drink. - 00:14–00:17 00:14–00:17 The girl states that she likes the drink more and gives it a seven out of ten. - 00:17–00:19 00:17–00:19 The narrator pours the third drink. - 00:20–00:25 00:20–00:25 The girl says "ooh, okay" and gives the drink a ten out of ten. - 00:25–00:28 00:25–00:28 The narrator asks if this is the best drink she had. She replies, "yes," and the narrator tells her she can take her blindfold off. - 00:29–00:35 00:29–00:35 The narrator reveals that it was Moment drinks and reveals the can to her friend, who comments on how pretty the can is and how good the drink is. - 00:35–00:37 00:35–00:37 The narrator shows the Moment drink to the camera and tells the audience to not take her word for it.

# Ad summary This ad for Moment sparkling soda leverages an appearance on Shark Tank to promote real juice and zero added sugar. # Brand positioning Moment is presented as a beverage brand that is taking a unique approach in the sparkling soda market by creating drinks that feature real juice and botanicals with zero added sugar. The brand has earned credibility through its appearance on Shark Tank and has proven to be popular, selling out within 48 hours. # Product Moment is a sparkling adaptogen and botanical drink with zero added sugar. It comes in a variety of flavors, including Cherry Hibiscus, which was featured on National TV. The ad highlights that the product contains real juice and actually tastes like something, differentiating it from other beverages that are only trendy. # Visual style The ad has a polished yet lively aesthetic, blending scenes from the Shark Tank TV show with lifestyle visuals and product close-ups. The editing is quick, around 40 BPM, combining TV footage with UGC-style clips. # Hooks Spoken: What started on Shark Tank sold out in 48 hours. Text overlay: WHAT STARTED / ON SHARK TANK SOLD OUT / IN 48 HOURS Visual: 00:00–00:01: Two people, a woman wearing a black blazer and a man in a bright pink sweater, dance in what appears to be a studio setting with orange horizontal striped walls. Behind them, cans of the product are stacked, and a bowl of lemons sits on a table. Both individuals are smiling and facing forward. / 00:01–00:02: Split screen. The top half features a fair-skinned, bald man drinking from a glass with liquid in it while sitting on the Shark Tank set. He is wearing a black suit and a serious expression. The bottom half shows a dark-skinned man pouring the product into a glass. / 00:02–00:03: A mobile screen displays the product website with a red background, showing a can of "mango chili" sparkling soda, along with a mango and a chili pepper. # Funnel stage Consideration # Pain points The ad implies that many trendy drinks are popular but don't actually taste good, appealing to consumers who are tired of prioritizing trend over taste. # Value propositions - The ad emphasizes real juice and zero added sugar, appealing to health-conscious consumers looking for a tasty and guilt-free beverage option. # Benefits - Actually tastes like something # Features - Real juice - Zero added sugar # Call to action Try it now # Social proof - The ad references an appearance on Shark Tank, which implies that the product has been vetted by investors. - "What started on Shark Tank sold out in 48 hours." - The ad also shows the product being used by customers, which implies that others enjoy the drink. # Point of view - Brand 80% – The brand uses a narrator to present the drink's claims and features, supported by its success story and appearance on Shark Tank. - Customer 20% – Real customers are seen drinking and enjoying the product, which implies a positive experience and appeal. # Storyline - 00:00–00:01 The ad opens with two people dancing, setting a lighthearted tone. - 00:00–00:03 00:00–00:03: The narrator begins the story with, "What started on Shark Tank sold out in 48 hours," piquing interest with a claim of rapid success and high demand. This opening provides a hook to capture attention by highlighting the drink's popularity following its appearance on a well-known TV show. - 00:03–00:07 00:03–00:07: The narrative shifts to the unique selling proposition with, "People didn't buy it because it was trendy. They bought it because it actually tastes like something," countering assumptions that purchases were driven by hype alone. - 00:07–00:12 00:07–00:12: Various shots showcase different flavors and preparations of the drink, emphasizing its real juice content, presence on national TV, and appearance on Shark Tank. This visually reinforces the brand's claims and public validation. - 00:13–00:16 00:13–00:16: The ad reinforces the benefits with "real juice, zero added sugar," appealing to health-conscious consumers. This is followed by a call to action to "try it now," encouraging immediate purchase.

# Ad summary An image ad shows a woman using a laptop in bed with a can of Moment drink beside her. Text on the image states you don't need a reason to celebrate with Moment drinks, finishing Tuesday is enough. The ad also includes a limited time offer of free shipping for orders of $60 or more. # Brand positioning Moment is positioned as a drink for any moment, without needing a specific occasion or reason. The brand wants to occupy the space of everyday celebrations, encouraging consumers to enjoy a drink simply because they feel like it. This subtly challenges category norms that often associate drinks with special events or gatherings, promoting a more casual and personal enjoyment. The brand positioning is largely emotional, focusing on the idea of celebrating small wins and embracing spontaneity in daily life. # Product The product is a can of Moment drink, specifically the Cherry Hibiscus flavor, designed to be enjoyed during everyday moments. The can features a pink-to-red gradient design, with the brand name "moment" prominently displayed on the front. (on-package label text) The drink is intended to make moments feel special or worth celebrating, regardless of how ordinary they might be. The ad attempts to lower purchase barriers by suggesting that the product is for any occasion, positioning it as a spontaneous treat rather than something reserved for special events. # Visual style The ad has a lifestyle feel with a casual, in-home setting. The image is soft-lit, suggesting a relaxed evening atmosphere. The overall production quality is moderately polished but not overly staged, giving it a relatable and accessible vibe. The typography is clean and modern, overlaid directly onto the image with a button style CTA, blending with the lifestyle aesthetic. The limited time offer is in a bright green circle, making the ad feel disruptive against the backdrop of the cozy setting. # Hooks Headline: You don't need a reason. Finishing Tuesday is enough. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Sparkling water is there for everyday moments # Benefits - Celebrate the moment # Features - sparkling water - cherry hibiscus # Call to action CELEBRATE THE MOMENT → # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the audience by stating "You don't need a reason. Finishing Tuesday is enough", and by offering "FREE SHIPPING $60+ LIMITED TIME". # Storyline - The ad opens with a message stating, "You don't need a reason. Finishing Tuesday is enough." This is the brand communicating to the viewer that the product is for everyday celebrations, not just special occasions. It aims to normalize enjoying the drink during ordinary moments. - The ad then visually reinforces this idea by showing a woman relaxing in bed with a laptop and a can of Moment, underscoring that it's okay to treat yourself after a simple accomplishment. This represents the brand showing an example use case and how the drink fits into someone's normal routine. - The ad concludes with a limited-time offer of free shipping for orders of $60 or more, providing an incentive for the viewer to make a purchase. This is the brand aiming to encourage immediate action by adding a sense of urgency and value.

# Ad summary This is an ad for Moment Mocktails that resembles a notification on a phone, with free shipping over $60 for a limited time. # Brand positioning Moment is presented as a brand that offers a well-deserved treat. The brand is positioned as a reward, something you've 'earned' after completing a task, such as 'after the last email.' This suggests a brand that aligns with a busy, modern lifestyle, offering a moment of indulgence without the guilt. The brand seems to push against the norm of constant productivity and promotes the value of celebrating small achievements. # Product The product is a can of Moment Mocktails, specifically the Strawberry Rose flavor, which is advertised as a sparkling alternative to alcoholic beverages. The product aims to be an easily accessible reward, fitting seamlessly into a digital lifestyle as it’s presented as a reward via an email-like notification. The strawberry rose sparkling mocktail offers a flavorful and refreshing option, clearly worth celebrating. The ad addresses the purchase barrier of shipping costs by offering free shipping for orders over $60. # Visual style The ad has a clean, modern visual style. It uses a bright pink background and white popup and green badge to create a sense of fun and energy. The design mimics a phone notification, giving it a platform-native feel. The typography is simple and legible, contributing to the ad's scannability. The overall effect is eye-catching and designed to grab attention in a busy feed. # Hooks Headline: After the last email. You earned this. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point the product addresses is the lack of suitable non-alcoholic options for celebratory moments. The ad clearly conveys this by framing the mocktail as a reward earned after completing a task, indicating it is designed to fill the need for a guilt-free and enjoyable beverage option. # Value propositions - Free Shipping $60+ Limited Time # Benefits - Celebrate the moment # Features - sparkling alternative to alcoholic beverages # Call to action CELEBRATE THE MOMENT → # Social proof - None used. # Point of view - Brand: The entire image is designed to look like a notification from the brand, delivering a message about earning a reward and prompting engagement. - Customer: The ad simulates the experience of receiving a personalized reward notification, inviting the customer to see themselves as the recipient of this 'earned' treat. # Storyline - The story begins with a notification from "Moment Mocktails" addressed to "Jane." The brand is framing the product as a reward for completing an email, suggesting that the audience has earned this moment. - The story shows the Moment Mocktails can in the center of the notification, reinforcing the reward and making the drink the focal point. - The story then shows a speech bubble with a button that prompts the viewer to 'Celebrate the Moment,' inviting the audience to engage with the offer and purchase the mocktail.

# Ad summary This vertical ad highlights the pink flavor of Moment's mojito drink and encourages users to find their flavor. The ad features the bottle encased in ice with lychee ice cubes, along with a bright green badge. # Brand positioning Moment is presented as a brand offering mood-boosting mocktails with low sugar content and real juice. The overall positioning suggests a focus on providing a better-for-you beverage option that doesn't compromise on taste or experience. This brand sits in the ready-to-drink beverage market, aligning with health-conscious consumers seeking convenient, flavorful alternatives to traditional high-sugar drinks. The brand is presented as a modern option with a playful tone, using vibrant colors and straightforward language. The brand emphasizes simplicity and enjoyment, aiming to make better-for-you choices accessible and appealing. # Product The product featured is Moment's mojito drink, specifically the Lychee Mojito flavor, highlighted as the "pink one." It is described as a "mood-boosting mocktail" with "6% real juice" and low sugar. The drink is packaged in a sleek, transparent bottle. The primary purpose is to provide a refreshing and enjoyable beverage experience, and it's suitable for anyone looking for a flavorful, better-for-you drink option. A key USP is its combination of real juice and low sugar content, addressing the purchase barrier of health concerns associated with sugary drinks. The ad does not specify a particular use occasion, but the overall presentation suggests it can be enjoyed anytime, anywhere. # Visual style The ad features a clean, modern visual style with a focus on product presentation and a vibrant color scheme. The image is likely studio-shot with a high level of polish, showcasing the product in an appealing way. The use of ice elements, bright colors, and clear typography suggests a refreshing and enticing theme. # Hooks Headline: What's in the pink one? # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The product has 6% real juice, providing a more natural and flavorful experience. # Benefits - Mood boosting mocktail # Features - Lychee Mojito - 6% real juice # Call to action FIND YOUR FLAVOR → # Social proof - None used. # Point of view - Brand: The brand uses direct questions and statements to highlight the product's flavor, ingredients, and benefits, guiding the viewer through the offering. # Storyline - The ad opens by directly asking, "What's in the pink one?" aiming to pique the viewer's curiosity about the Lychee Mojito flavor. The brand is speaking to the customer, hoping to capture their interest in a specific flavor variant. - Next, the ad presents the product's key features: "Lychee Mojito. 6% real juice." This informs the viewer about the flavor and the real juice content, addressing the benefit of natural ingredients from the brand's perspective. - The ad then includes a call to action: "FIND YOUR FLAVOR →" encouraging the viewer to explore other available options. This allows the viewer to engage with the brand further. - Finally, a green badge at the bottom announces "FREE SHIPPING $60+ LIMITED TIME" This offers the customer a limited-time incentive to purchase, incentivizing them to try the product.

# Ad summary This ad for Moment non-alcoholic mocktails uses a simple, direct approach to communicate its key differentiator (not a seltzer, not a soda). It leverages social proof by highlighting its appearance on Shark Tank, and offers free shipping to incentivize purchase. # Brand positioning Moment presents itself as a modern beverage brand focused on the non-alcoholic mocktail market. The brand is positioned as a sophisticated alternative to traditional sodas and seltzers. The ad communicates that Moment beverages offer a unique drinking experience, appealing to those seeking a more refined and flavorful option without alcohol. The brand pushes against the norms of sugary sodas and bland seltzers, offering a premium, taste-driven product. # Product The advertised product is Moment non-alcoholic mocktails, presented as a flavorful alternative to seltzers and sodas. The beverage is visually represented with strawberries and ice cubes, suggesting a refreshing and fruity taste. The ad highlights that it is "Not a seltzer. Not a soda," emphasizing its unique identity. The product's appearance on Shark Tank serves as social proof and a purchase incentive, indicating its market validation and appeal. The ad addresses potential purchase barriers by offering free shipping on orders over $60, making it more accessible and attractive to potential customers. # Visual style The ad has a clean, modern aesthetic with bright colors and clear typography. The high-quality product shot emphasizes the freshness and appeal of the beverage. The design incorporates platform-native elements like a clear CTA button and bold text overlays, optimized for scannability. The strategic use of color blocking and repeated text patterns creates a visually engaging and memorable image. # Hooks Headline: Not a seltzer. Not a soda. # Funnel stage Middle of funnel (Consideration) # Pain points This ad speaks to people who are bored with existing sodas and seltzers, but still desire a refreshing beverage. # Value propositions - Not a seltzer. Not a soda. # Benefits - Free shipping $60+ # Call to action TASTE AND SEE → # Social proof - as seen on SHARK TANK # Point of view - Brand: The brand voice is used throughout the ad to position the mocktail, convey its key features, and promote the brand. - External source: The Shark Tank logo is used to build credibility and trust by leveraging a well-known and respected media platform. # Storyline - The ad opens by stating the product isn't a seltzer or soda, immediately setting it apart from standard beverages. The brand is defining itself by explicitly distinguishing itself from its competitors. - The ad showcases the product with visible strawberries and ice, implying a refreshing and natural flavor profile. The product is speaking through its refreshing ingredients and visual cues. - The inclusion of the 'as seen on Shark Tank' badge builds credibility and brand recognition. The brand leverages its Shark Tank appearance to create social proof. - A free shipping offer is highlighted, incentivizing viewers to make a purchase. The brand concludes the ad with a direct purchase incentive to encourage viewers to convert.

# Ad summary This image ad for Moment shows a four-quadrant split screen with cans of Moment poured into champagne glasses with fruit. The ad promotes free shipping on orders over $60 for a limited time. # Brand positioning Moment is presented as a brand that elevates the everyday experience of enjoying a beverage. Positioned in the premium non-alcoholic beverage market, Moment offers a sophisticated alternative to traditional sodas and juices. The brand appeals to those who appreciate quality ingredients and unique flavor combinations, transforming ordinary moments into special occasions with their subtly sparkling concoctions. # Product Moment is a subtly sparkling, non-alcoholic beverage crafted with unique flavor combinations. The image shows slim cans being poured into champagne glasses filled with fruit to complement each flavor. The beverage is intended for anyone who wants to transform an ordinary moment into a special one. # Visual style The ad is a split-screen product shot with each quadrant showcasing a different flavor of Moment. The gradient backgrounds and the splashes of liquid add a dynamic, visually appealing element. The composition aims for a premium feel with the champagne glasses and fruit pairings, suggesting a sophisticated and elevated experience. The use of bright, saturated colors draws the eye and makes the ad scannable in a feed. # Hooks Headline: Every evening is a tasting menu now. # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests that the pain point is a boring nightly routine. The text "Every evening is a tasting menu now" suggests that people are looking for ways to elevate their evenings and make them more special. # Value propositions - Free Shipping $60+ # Benefits - Turns any evening into a tasting menu # Features - subtly sparkling non-alcoholic beverage # Call to action FIND YOUR FLAVOR # Social proof - None used. # Point of view - Brand: The brand's POV is used throughout the ad in the text overlay and product presentation to highlight the elevated experience the brand offers. # Storyline - The ad opens by showcasing the Moment drink being poured into champagne glasses to highlight the elevated experience the brand offers. This is shown from the brand's perspective to show a different fruit pairing for each drink flavor. - The text overlay reads, “Every evening is a tasting menu now.” The message positions Moment as a sophisticated beverage, turning an ordinary evening into a special occasion. This statement is from the brand's point of view. - The ad closes with a call-to-action, “Find Your Flavor”, followed by an offer for free shipping on orders over $60 for a limited time. The call-to-action is from the brand's perspective.

# Ad summary A woman explains how she adds a Moment drink to her fridge for a no alcohol, no sugar, night time drink. # Brand positioning Moment is a brand that aims to offer consumers a healthier alternative to traditional alcoholic nightcaps. The brand positions itself as a provider of sugar-free and alcohol-free drinks to help consumers avoid inflammation, stress, and poor sleep while still enjoying the ritual of a relaxing evening beverage. Moment aligns with a lifestyle focused on wellness and balanced choices, pushing against the norms of alcohol consumption as a default relaxation method. The brand's positioning is both functional, providing a healthier beverage option, and emotional, offering a sense of well-being and improved sleep quality. # Product The featured product is Moment, a non-alcoholic and sugar-free drink designed to be consumed as a nighttime beverage. It is available in a variety of flavors. The drink is presented as a healthy alternative to alcoholic nightcaps. It does not require willpower to enjoy. The can is yellow and green, and the label says "lemon turmeric 0 added sugar". The product is intended for individuals who want to avoid the negative effects of alcohol and sugar, such as inflammation and disrupted sleep, while still enjoying a relaxing drink before bed. The ad addresses the barrier of feeling "foggy, bloated and just off" even after getting seven to eight hours of sleep by promoting Moment as a way to upgrade your nighttime routine without the need for significant lifestyle changes. # Visual style The ad has a polished UGC feel, with the presenter speaking directly to the camera in a casual setting. The editing style includes quick cuts to product shots and transitions between different scenes, maintaining a moderate pace. The production quality is high, with good lighting and clear visuals. The ad does not appear to follow any visual motifs or specific timing. The overall aesthetic is clean and inviting, aiming to convey authenticity and trustworthiness. # Hooks Spoken: 00:00–00:01: Inflammation ages you faster than anything else. Text overlay: 00:00–00:01: inflammation ages you / 00:00–00:01: FREE SHIPPING / 00:00–00:01: ALL ORDER $60+ / 00:00–00:01: WHILE SUPPLIES LAST. SELLING OUT FAST. / 00:00–00:01: LIMITED TIME Visual: 00:00–00:01: A refrigerator door opens to reveal a shelf with several Moment cans. A hand reaches into the refrigerator. Other items are visible in the fridge, including a clear container of red grapes. # Funnel stage Middle of funnel (Consideration) # Pain points Even if you get seven to eight hours, you can wake up feeling foggy, bloated, and just off. "We've all had those mornings." # Value propositions - Easy upgrade that doesn't require willpower - Healthier option than alcohol - Still feels like a nightcap # Benefits - It still feels like a real night cap. - a better tomorrow # Features - no alcohol - no sugar # Call to action None used. # Social proof - What helped me was swapping my nighttime drink – Female 1 (Customer) # Point of view - Customer 100% – A woman shares her experience as a customer. # Storyline - 00:00–00:01 The ad opens by presenting inflammation as a factor that ages you faster. - 00:01–00:12 The woman explains that consuming alcohol and sugar keeps your body in stress mode while you sleep, so even if you get 7–8 hours of sleep, you may wake up feeling foggy, bloated, and just off. This part of the story is told from the woman's perspective, empathizing with the viewer's experience of waking up feeling unwell despite getting enough sleep. The tone is conversational and relatable, aiming to connect with the audience's shared experiences. - 00:12–00:20 The woman transitions into offering a solution by sharing what has helped her—swapping her nighttime drink for Moment, a no-alcohol, no-sugar drink that still feels like a real nightcap. This moment is told from the woman's perspective as someone who has found a solution to the problem of waking up feeling unwell, positioning her as a relatable guide. The tone shifts to optimistic and encouraging, as she introduces the product as a simple and effective solution. - 00:20–00:25 The woman concludes by emphasizing that Moment is an easy upgrade that doesn't require willpower, suggesting that a better tomorrow starts tonight. This moment is told from the brand's perspective, with the woman acting as a brand advocate. The tone is persuasive and actionable, encouraging the viewer to take immediate action by trying Moment. The use of the phrase "a better tomorrow starts tonight" adds a sense of hope and the promise of improved well-being.

# Ad summary This ad showcases Moment's Blackberry Lavender sparkling botanical soda and uses a pouring shot to demonstrate the product's appeal to foodies, while leveraging social proof to build trust in the brand. # Brand positioning Moment is presented as a sophisticated and mindful brand offering sparkling botanical sodas for those seeking a moment of meditation through a refreshing beverage. The brand caters to the health-conscious consumer who is also looking for a sophisticated beverage experience. It aligns with values of wellness and mindfulness, positioning itself in a space that blends refreshment with intentionality. The brand is tapping into a wellness and mindful lifestyle while providing a functional beverage. # Product The product featured is Moment Blackberry Lavender sparkling botanical soda. This drink aims to provide a moment of meditation through a refreshing beverage. It is described (on-package label text) as a mood-boosting botanical soda, available in a 11.5 fl oz (340ml) can. The ad emphasizes the sophisticated flavor profile, and positions Moment as a drink for those who appreciate fine food and beverages. The ad implies the product is designed to address the need for a flavorful and healthy beverage option that supports a mindful lifestyle. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and modern design. The visual motifs include a bright neon border, a minimalist product placement, and prominent display of press logos for social proof. The image treatment uses smooth color gradients, background removal, and subtle drop shadows to create a visually appealing product showcase. The typography is clean and legible, integrated seamlessly into the design without overpowering the visuals. The overall style contrasts with platform-native content due to its high production quality, aiming to capture attention in a fast-scrolling feed. # Hooks Headline: Foodies found something worth sipping. # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to address the pain point of finding a refreshing and healthy beverage that aligns with a mindful lifestyle. Visually, the brown liquid pouring onto the can suggests a craving or indulgence, implying that the target customer desires a guilt-free pleasure. # Value propositions - Sparkling botanical soda as a way to have a moment of meditation. - The Blackberry Lavender flavor is positioned as a refined choice for foodies. - Functional and delicious beverage. # Benefits - A moment of meditation - Sophisticated flavor profile # Features - Mood boosting botanical soda # Call to action FIND YOUR FLAVOR → # Social proof - Forbes - BEVNET. - GLAMOUR - SHARK TANK # Point of view - Brand: The brand's perspective is evident throughout the ad, showcasing its product and highlighting its appeal to foodies. - External source: The logos of Forbes, BEVNET, Glamour, and Shark Tank represent an external source, showcasing the brand's recognition and credibility in established media and business circles. # Storyline - The ad starts by highlighting the appeal of the product to 'Foodies', suggesting that even those with refined tastes have found something enjoyable in this drink. This aims to grab the attention of a specific audience segment that values quality and flavor, told from the brand's perspective. - The narrative then focuses on the featured product, the Blackberry Lavender Moment drink. This visual representation of the product, along with a pouring shot of the drink, builds a sensory experience designed to entice the viewer, seen from the brand's perspective. - The ad further emphasizes social proof by featuring logos of well-known publications and programs like Forbes, BEVNET, Glamour, and Shark Tank. This reinforces the product's credibility and widespread appeal from an external source. - Finally, the ad concludes with a call to action, encouraging viewers to 'FIND YOUR FLAVOR'. This prompts immediate engagement and directs viewers to explore the range of options available from the brand, told from the brand's perspective.

# Ad summary This image ad for Moment non-alcoholic mocktails features an artistic shot of the beverage being poured into a glass, full of ice and cherries, coupled with a limited-time free shipping offer. # Brand positioning Moment is positioned as a brand offering non-alcoholic mocktails. The brand aims to occupy a space in the consumer's mind as a sophisticated and enjoyable alternative to alcoholic beverages. The brand offers a way to enjoy complex and flavorful beverages without alcohol. The visual presentation of the drink, with the inclusion of ice and cherries, creates a sense of indulgence and aligns with a lifestyle that values taste and enjoyment. # Product The product being advertised is Moment non-alcoholic mocktails. The ad features a clear glass filled with the mocktail, ice cubes, and cherries. The mocktail is being poured into the glass, showing its texture and color. The ad emphasizes the taste of the mocktail with the headline "Taste first. Everything else second.", highlighting that the flavor is the primary reason to try this product. A purchase barrier is addressed through the offer of free shipping on orders over $60, for a limited time. # Visual style The visual style is highly polished and studio-shot, with a focus on capturing the product in an enticing and refreshing way. The gradient background and dynamic pouring shot enhance the visual appeal. The typography is clean and legible, contributing to the overall sophistication. # Hooks Headline: Taste first. Everything else second. # Funnel stage Middle of funnel (Consideration) # Pain points Pain point: The ad addresses the desire for a flavorful, enjoyable beverage without the effects of alcohol. Visual quote: The prominence of the liquid being poured into the glass, with ice and cherries, represents an indulgence. # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present in the brand name and product description text, communicating directly to the consumer what the product is and what the brand values are. - Brand: This POV is present in the free shipping offer at the bottom of the image, signaling a direct incentive. # Storyline - The ad opens with the phrase "Taste first. Everything else second." This emphasizes the brand's belief that taste should be the first and foremost consideration when choosing a beverage. This message is conveyed from the brand's perspective, asserting its focus on delivering a superior flavor experience and enticing the viewer to prioritize taste above all else. - The ad features the brand's logo, "moment", along with the description "non-alcoholic mocktails". This positions the brand as providing alcohol-free beverage options for those looking to indulge in a flavor experience without the effects of alcohol. This part of the story is conveyed from the brand, further clarifying the product category and value proposition. - The ad includes a bright green banner at the bottom stating "FREE SHIPPING $60+ LIMITED TIME." This encourages the viewer to make a purchase by offering a financial incentive and creating a sense of urgency. This message is from the brand and promotes a direct call to action, incentivizing immediate purchase by addressing possible cost concerns.

# Ad summary This ad promotes Moment, a lemon turmeric flavored sparkling drink designed to be a relaxing night cap that will not punish the consumer with alcohol, sugar, or bloat. # Brand positioning Moment is presented as a solution for better sleep habits without sacrificing enjoyment. Positioned against the norms of expensive skincare routines or genetics-focused aging solutions, Moment champions the idea that simple, healthy habits can support the body's natural repair processes. The brand aligns with a wellness-oriented lifestyle, promoting relaxation and self-care through a refreshing beverage. It aims to occupy the space of a guilt-free indulgence, offering a functional benefit (improved nighttime repair) with an emotional reward (no alcohol, sugar, or bloat). # Product Moment is a lemon turmeric flavored sparkling drink. It is marketed as an alternative night cap that doesn't punish the consumer with alcohol, added sugar, or bloat. The drink supports the body's natural nighttime repair process. The product is canned and ready to drink, targeting individuals who want a healthier, hassle-free way to relax before bed. Its unique selling proposition (USP) is a focus on positive, natural habits, promoting well-being without the negative side effects of traditional alcoholic nightcaps. The ad presents Moment as a simple swap for a current nighttime drink, ideal for daily use as part of a bedtime routine. Moment is shown to address concerns about unhealthy ingredients and their impact on overall health. # Visual style The ad has a UGC feel with natural lighting. The editing style is mostly static shots, with a few quick cuts to highlight actions like pouring the drink. The production quality appears polished but still retains a casual, approachable tone. The pacing is moderate, with cuts timed loosely to voiceover lines. The visuals are bright and clean, with a focus on the speaker and the product. # Hooks Spoken: 00:00–00:02 I didn't change my skincare, I changed my habits. Text overlay: 00:00–00:02 I didn't change / 00:01–00:02 my habits / 00:00–00:02 FREE SHIPPING / 00:00–00:02 ALL ORDER $60+ / 00:00–00:02 LIMITED TIME / 00:00–00:02 WHILE SUPPLIES LAST. SELLING OUT FAST. Visual: 00:00–00:02 A woman is in a bathroom in front of a sink. She has a pink headband on and is wearing a black tank top and gray sweatpants. She's looking at her reflection in the mirror as she puts her hands on her face. The camera is stationary, and there's a light zoom in on the subject's face. # Funnel stage Consideration # Pain points The frustration of drinking alcohol as a night cap that punishes you with added sugar, and bloat. # Value propositions - Healthier alternative to alcohol - Supports natural body repair - Guilt-free relaxation # Benefits - Night cap that doesn't punish you - Body does its repair work at night # Features - No alcohol - No added sugar - Won't cause bloat # Call to action None used. # Social proof - "What helped me was swapping my night time drink" – Female 1 (Customer) - "Moment is my night cap that doesn't punish me" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the point of view of a customer testimonial. # Storyline - 00:00–00:02 A woman is shown in her bathroom mirror applying a headband. - 00:02–00:07 The woman speaks directly to the camera, sharing that her secret to feeling great is that she changed her habits, not her skincare routine. The woman explains her POV: that aging is not all genetics or expensive routines, but your body does its repair work at night. - 00:07–00:10 The woman explains how she started drinking Moment to swap her regular night time drink. - 00:10–00:12 The woman is shown in bed drinking Moment. - 00:12–00:13 She follows up and explains that Moment is a night cap that doesn’t punish her. - 00:13–00:16 She picks up a can of Moment and lists that it has no alcohol, no added sugar, and won't cause bloat.

# Ad summary This ad for Moment's Lychee Mojito mood-boosting mocktail uses a bright, surreal aesthetic with fruit suspended in water to promote the drink as a real ritual that can be celebrated. # Brand positioning Moment is presented as a purveyor of mood-boosting mocktails. The brand aims to occupy a space in the consumer's mind as a provider of refreshing and enjoyable non-alcoholic beverages that can improve one's mood. The values the brand seems to align with are self-care, mindfulness, and celebrating small moments. The brand stands out in the category by focusing on mood-boosting qualities and offering a sophisticated, non-alcoholic alternative to traditional cocktails. The brand positioning is both functional (mood-boosting) and emotional (celebrating moments, enhancing rituals). # Product The product is Moment's Lychee Mojito, a mood-boosting mocktail. The drink is presented as a refreshing beverage designed to enhance one's mood. The packaging is a slim can with a gradient color scheme, transitioning from blue at the top to pink at the bottom. The can features the brand name "moment" and the flavor name "lychee mojito." The ad emphasizes the idea of celebrating the moment with this mocktail, suggesting it is worth trying or buying because it provides a way to elevate everyday experiences and rituals. # Visual style The ad has a bright, surreal aesthetic. The production quality is high, with studio-shot lighting and a clean, crisp image. The visual motifs include the use of water and floating fruit to create a sense of refreshment and whimsy. The image treatment includes background removal and color grading to enhance the brightness and vibrancy of the colors. The typography is large and bold, making it easily scannable. The overall style is eye-catching and designed to stand out in a social media feed. # Hooks Headline: Tiny win. Real ritual. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action CELEBRATE THE MOMENT # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image ad as the brand is conveying the message and promoting its product. # Storyline - The ad opens by highlighting the concept of a "Tiny win. Real ritual." This is intended to convey the message that even small, everyday moments are worth celebrating and can be enhanced by a meaningful ritual. The brand is presenting this idea to suggest that using their product can help turn ordinary moments into something special. - Next, the ad features the can of "moment" mood-boosting mocktail submerged in water, surrounded by lychee fruits. This visual reinforces the product's connection to the concept of celebrating the moment and enjoying a refreshing drink. The brand is showcasing its product in an appealing setting to entice viewers to try it. - Finally, the ad features a call to action to "CELEBRATE THE MOMENT" which serves as an encouragement to act. The brand is directly urging the audience to engage with the brand and consider buying their product, tying it back to the initial message.