How MAËLYS Cosmetics Advertises on Meta

# Ad summary This image ad for MAËLYS GET-DREAMY Overnight Toning Body Whip addresses the concern of loose skin after using Ozempic, with a focus on toning. The ad features the product prominently and includes the ULTA Beauty #1 Best-Seller badge, aiming to highlight the product's effectiveness and popularity. # Brand positioning MAËLYS is presented as a brand offering solutions for specific body concerns, positioning itself as a provider of targeted treatments. The brand aligns with values of body confidence and self-improvement, focusing on functional benefits like toning and firming. By addressing specific issues like loose skin post-Ozempic, MAËLYS goes against category norms by targeting highly specific body concerns. # Product The featured product is MAËLYS GET-DREAMY Overnight Toning Body Whip, a body cream designed for overnight use. It claims to tone the skin and features ingredients such as Milk Thistle, Magnesium, Chandan-Marie, and Magnésium. The product is for individuals concerned with skin toning and firmness. Its USP is being an overnight treatment, suggesting convenience and efficacy while sleeping. The ad addresses the purchase barrier of uncertainty by offering a "try before you buy" option, allowing potential customers to test the product before committing to a full purchase. # Visual style The ad uses a clean, minimalist aesthetic with a focus on product visibility and a direct approach to addressing a specific concern. The production quality is polished, with soft lighting and clear imagery. The color scheme is consistent, using a light purple tone to unify the background and product packaging. The typography is bold and legible, and the layout is simple and easy to scan. # Hooks Headline: Loose skin after Ozempic? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the issue of "Loose skin after Ozempic?", directly addressing a specific concern related to a weight loss drug. # Value propositions - Addresses the specific concern of loose skin after Ozempic use. - Offers a convenient overnight treatment. - Provides a chance to try the product before purchasing. # Benefits - Toning # Features - Overnight Toning Body Whip - Crème Fouettée Tonifiante de Nuit - Milk Thistle - Magnesium - Chandan-Marie - Magnésium # Call to action Try before you buy # Social proof - ULTA BEAUTY #1 BEST-SELLER # Point of view - Customer: A woman is shown with cream applied to her abdomen, suggesting she is using the product and demonstrating a moment of use or intended result. - Brand: The brand uses the text to highlight the product name and ingredients. # Storyline - The ad opens with a question: "Loose skin after Ozempic?" (top). This is intended to grab the attention of a specific audience segment with a known skin concern. The brand is identifying a pain point and presenting a potential solution. - The ad introduces the product, "Meet GET-DREAMY" (center). The brand is presenting the product as the solution to the problem mentioned in the question, creating a direct link between the concern and the offering. - The ad shows a woman's midsection with a small amount of the body whip applied to her side. This visual reinforces the product's use and desired effect, providing a relatable use case. - Finally, a call to action encourages users to "Try before you buy" (bottom). The brand is prompting the audience to take action and try the product, aiming to convert interest into tangible engagement.

# Ad summary This ad promotes MAËLYS Get-Dreamy Overnight Toning Body Whip, and targets women who are experiencing loose or sagging skin as a result of weight loss. The ad begins by acknowledging that Ozempic can leave users with loose, saggy skin and follows with testimonials, before and after shots, and features to highlight the Get-Dreamy product as the solution. # Brand positioning MAËLYS presents itself as a beauty brand focused on providing solutions for common skin concerns, particularly those related to aging, cellulite, and body shaping. The brand creates a sophisticated, skincare-focused image by emphasizing clinically proven results, high-quality ingredients, and customer testimonials. MAËLYS aims to empower women to feel confident in their skin by offering products that deliver visible improvements, suggesting a functional approach to beauty that's backed by scientific validation. # Product MAËLYS Get-Dreamy Overnight Toning Body Whip is a skincare product designed to tighten and firm sagging skin while smoothing out stubborn cellulite. It can also provide clinically proven results in four weeks. As an overnight toning body whip, it is intended to be used at night. The texture appears creamy and easy to apply. The packaging is a light purple tub with white text. # Visual style The ad features a blend of UGC and professional-looking shots. The editing style consists of quick cuts between shots with different content. The production quality is hybrid. The color scheme is purple and white. # Hooks Spoken: 00:00–00:04 Ozempic leaves you with loose, saggy skin and this overnight toning whip can help! Text overlay: 00:00–00:03 OZEMPIC LEAVES YOU WITH LOOSE, SAGGAY SKIN / 00:03–00:04 THIS OVERNIGHT TONING WHIP CAN HELP! / 00:03–00:04 *Results may vary. Visual: 00:00–00:02 A woman stands indoors in front of a light green wall. She wears light pink shorts and a gray hoodie. Underneath the hoodie, she wears a black top. The woman lifts up her shirt to expose her stomach. / 00:02–00:04 Split-screen. On the left, the shot from the previous scene is visible. On the right, a similar-looking woman stands in the same position. She wears black shorts and a black top. # Funnel stage Middle of funnel (Consideration) # Pain points This ad addresses loose or sagging skin due to weight loss or other body changes. The ad states, "Ozempic leaves you with loose, saggy skin." # Value propositions - MAËLYS Get-Dreamy Overnight Toning Body Whip is for those experiencing loose, saggy skin that want to tighten and firm skin, smooth out cellulite, and see results in 4 weeks. # Benefits - Tightens & firms sagging skin - Smooths out stubborn cellulite - Clinically proven results in 4 weeks # Features - Overnight toning body whip # Call to action SHOP NOW # Social proof - “I NEVER THOUGHT I’D FEEL CONFIDENT IN SHORTS AGAIN. THIS CREAM CHANGED THAT.” – Amanda - “AFTER TWO WEEKS, MY THIGHS FELT FIRMER — AND BY FOUR WEEKS, I SAW REAL RESULTS.” – Erica - "Thousands of 5-Star Reviews from women just like you." # Point of view - Customer 40% – The POV is communicated through before and after images. - Brand 60% – The POV is communicated through product facts and features. # Storyline - 00:00–00:03 The ad begins with a woman lifting up her shirt to expose her stomach. - 00:00–00:03 This is to acknowledge a common result of weight loss. This moment is intended to create curiosity and invite viewers that may have similar results to keep watching. - 00:00–00:03 The woman speaks directly to the camera. - 00:00–00:03 The tone is open and honest. The woman shares her results and then seamlessly transitions to showcasing the product as a solution. - 00:03–00:04 Following the question, the ad cuts to a before-and-after shot to showcase results. - 00:05–00:07 The ad shows the product. - 00:07–00:12 The ad transitions to showing more before and after shots, a hand applying the product, and text overlays. - 00:07–00:12 The visuals demonstrate how the product can help tighten and firm skin, smooth cellulite, and deliver clinically proven results. - 00:12–00:15 The ad includes a brief testimonial. - 00:12–00:15 The woman featured in the testimonial has a positive, friendly, and reassuring tone. The ad is intended to build trust. - 00:15–00:19 Following the testimonial, the ad once again features more before and after photos. - 00:15–00:19 The photos feature different body types to appeal to more viewers. - 00:19–00:25 The ad shows a person applying the product and incorporates text overlays about the product being a top seller with positive reviews. - 00:25–00:28 The ad closes with a shot of the product and a Shop Now CTA.

# Ad summary This ad promotes MAËLYS TOO-FINE face sculpting serum, a clinically proven serum, using a before-and-after format. The ad opens with a negative claim related to weight-loss injections to draw attention before pivoting to promoting the serum to tighten sagging skin, plump cheekbones and jawlines, and increase collagen production. It features testimonials and before-and-after results, ultimately positioning the product as the 'next best thing after plastic surgery' and providing a CTA to try it for 3 weeks before paying. # Brand positioning MAËLYS presents itself as a provider of clinically proven body solutions, emphasizing scientific validation and measurable results. The brand aligns with a proactive, results-oriented lifestyle, targeting customers who seek effective solutions for body concerns. MAËLYS occupies a space in the market that bridges cosmetic enhancement with scientific credibility, pushing against the perception of beauty as superficial and emphasizing data-backed performance. While appealing to emotional desires for enhanced appearance, MAËLYS maintains a functional, performance-focused brand positioning. # Product MAËLYS promotes TOO-FINE face sculpting serum to tighten sagging skin, plump the look of cheekbones and jawlines, and increase collagen production. It is presented as a clinically proven serum and the most powerful eye serum on the market, as well as the 'next best thing after plastic surgery'. The serum is formulated with an advanced medical-grade formula made with powerful skin-tightening ingredients like Glaucine and Bacillus Ferment, which have been shown to help increase collagen production and strengthen the skin barrier. The ad addresses potential purchase barriers by offering a full-size bottle to try for three weeks before paying, with the promise that customers won't pay if they don't love the results. The product is clearly targeted toward women seeking visible improvements in their skin's firmness, volume, and overall appearance. # Visual style The ad blends polished commercial shots with UGC-style content, combining high-quality product visuals with real-user testimonials and demonstrations. The editing rhythm includes quick cuts and transitions during product showcases and ingredient highlights, then stabilizes during testimonials. The pacing varies between product focused beats at around 40 BPM, and more static talking-head shots. Cuts and text are often timed to the music beats. # Hooks Spoken: 00:00–00:02 This is how your skin looks after Ozempic. Text overlay: 00:00–00:02 This is how your skin looks after Ozempic Visual: 00:00–00:02 The initial shot features a medium close-up of a woman with fair skin and dark hair pulled back. She has a neutral expression. The background is a plain beige. Her face gradually transforms via digital effect, with her face appearing gaunt and her eyes sunken. The lighting is soft and even, highlighting skin textures. # Funnel stage Consideration # Pain points The ad uses a woman's face that has become gaunt after using Ozempic. This is visually signaling the fear of sagging skin and gaunt facial features as a result of weight loss. # Value propositions - Clinically proven to tighten sagging skin - Medical-grade formula made with powerful skin-tightening ingredients for effective results - Try a full-size bottle for 3 weeks before you pay for it # Benefits - Helps tighten sagging skin - Plump the look of cheekbones and jawline - Increase collagen production - Strengthen the skin barrier - See results in just a few weeks # Features - Clinically proven - Medical grade formula - Powerful skin-tightening ingredients like Glaucine and Bacillus Ferment - Full-size bottle to try # Call to action Check it out now in the link below # Social proof - "The next best thing plastic surgery for Ozempic face." – Dr. Bonnie Hodge # Point of view - Customer 55% – Everyday users are shown demonstrating the product and discussing their firsthand experiences. - Brand 30% – The brand shares product details, usage instructions, and offers directly to the viewer. - Expert 15% – A dermatologist appears to give product recommendations and positive quotes. # Storyline - 00:00–00:02 00:00–00:02 This opening shot features a woman’s face, gradually transforming to appear gaunt. The message aims to shock and grab the viewer's attention by presenting a common fear associated with weight loss trends. - 00:02–00:04 00:02–00:04 A pink bottle of MAËLYS TOO-FINE serum appears with text overlay. The brand pivots from the initial shock value to introduce its product as the solution. - 00:04–00:07 00:04–00:07 A woman demonstrates applying the product, smiling at the camera. The ad shows how the product is used. The purpose is to demonstrate ease of use and generate positive associations with the product. - 00:07–00:10 00:07–00:10 A split-screen shows a woman's eye before and after using the product. This shows tangible evidence of the product's effectiveness, building trust and credibility. - 00:10–00:15 00:10–00:15 A dermatologist shares their expert opinion. This leverages expert credibility to enhance the product's reputation and reassure viewers of its legitimacy. - 00:15–00:16 00:15–00:16 The ad presents the split-screen again, showing another before-and-after image. The purpose is to continue demonstrating evidence of the product's effectiveness, building trust and credibility. - 00:16–00:22 00:16–00:22 The dermatologist shares their expert opinion again. This leverages expert credibility to enhance the product's reputation and reassure viewers of its legitimacy. - 00:22–00:28 00:22–00:28 The ad showcases a close-up of the product and highlights key ingredients. This aims to educate viewers on the science behind the product, reinforcing its medical-grade positioning. - 00:28–00:35 00:28–00:35 Women with diverse skin tones apply the product while claiming, 'It's not a miracle, it's just the first thing that actually made a visible difference.' The purpose is to increase relatability and address potential skepticism, building confidence in the product’s real-world impact. - 00:35–00:41 00:35–00:41 Multiple women are shown applying the product. This offers a risk-free trial to encourage product adoption, directly reducing purchase barriers. - 00:41–00:46 00:41–00:46 The ad restates that there is no payment if the customer is not satisfied with the results. This offers a risk-free trial to encourage product adoption, directly reducing purchase barriers. - 00:46–00:48 00:46–00:48 A hand presents the product and repeats the 'check out' CTA. The purpose is to prompt immediate action, capitalizing on the trust and interest built throughout the ad. - 00:48–00:50 00:48–00:50 A pink screen shows text of 'TRY' then zooms into the brand name 'MAËLYS clinically proven body solutions'. The purpose is to reinforce brand identity and close with the brand name displayed for brand awareness and retention.

# Ad summary This ad showcases the Maelys Get-Dreamy Body Toning Whip, a cream formulated to reduce the appearance of fatty skin and cellulite. It features a try-before-you-buy option with just $5 for shipping, women sharing their experiences and transformations, and highlights it being Ulta's #1 bestseller. # Brand positioning Maelys is presented as a brand offering clinically proven body solutions, focusing on helping women address common skin concerns such as fatty skin and cellulite. It promotes confidence by offering a product that smooths and improves skin appearance, distinguishing itself through a "try before you buy" offer. This suggests a brand that is confident in its product's efficacy, and willing to stand behind their claims, while aligning with a lifestyle where individuals prioritize body care and visible results. # Product The featured product is MAËLYS Get-Dreamy Body Toning Whip, an overnight toning body cream designed to reduce the look of cellulite and smooth the appearance of fatty skin. It is available at Ulta and is promoted as its #1 best-selling product. The cream includes ingredients like Milk Thistle and Uva-Ursi Leaf Extract. The ad also highlights that Maelys offers a try-before-you-buy program where you get a full-size jar at home for 3 weeks and just pay $5 for shipping. The ad assures consumers that if they do not see results, they don't have to pay for the product. # Visual style The ad uses a UGC (user-generated content) style, intermixed with clean shots of the product and packaging. It features quick cuts and upbeat background music, creating a sense of energy and excitement. The color grading is natural, but with a tendency towards bright and clean tones, reflecting the product's positioning as a solution for skin improvement. Before/after shots are frequently used to display product benefits. The editing rhythm is fast-paced with an estimated BPM of 120. # Hooks Spoken: 00:09–00:13 Wait... Ulta's number one best seller is just $5 to try? Text overlay: 00:10–00:10 WAIT... / 00:10–00:12 ULTA's #1 best-seller / 00:12–00:13 is just $5 TO TRY??! Visual: 00:09–00:11 Medium shot of a shelf filled with various skin care products in a store setting. The camera focuses on a hand removing a purple Maelys container from the shelf and removing the lid. Text overlay on the screen. / 00:11–00:13 A fair-skinned woman in a white top and beige underwear is shown from the side, applying the cream to her upper thigh. Camera is static and product is in focus. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of women who are concerned about the appearance of fatty skin and cellulite. # Value propositions - Try before you buy: The structure of the ad as a UGC demo builds value by featuring testimonials from relatable customers. - Guaranteed or free: Consumers will not have to pay if they do not see results. - Clinically proven: This value proposition is built upon the statement that the product is clinically proven to reduce the look of cellulite. - Exclusive offer: Full-size product for only $5 for shipping. # Benefits - Smooth the appearance of fatty skin - Reduces the look of cellulite - Skin feels soft, smooth, and supple # Features - Body Toning Whip - Overnight toning body cream - Key ingredients: Milk Thistle and Uva-Ursi Leaf Extract - Try before you buy - Clinically proven # Call to action None used. # Social proof - "This is insane. This actually made me feel sexy again." - "This thing works. I didn't believe it, but I could notice my cellulite becoming less and less visible every day." - "I started noticing results after about ten days, but the real transformation takes longer and it's totally worth it." - "After a few weeks, my skin actually looked tighter. I mean, look at my results!" - Thousands of women sharing their insane transformations. - Ulta's #1 best seller # Point of view - Customer 55% – The majority of the video features customer testimonials and experiences, conveyed through UGC-style footage and casual language. - Brand 45% – The official voice of the brand provides details about the product, its ingredients, and the specific offer. # Storyline - 00:00–00:09 00:00–00:09 The video opens with a close up of a gray, whipped-cream-like substance, emphasizing its texture and consistency to pique curiosity about what the product might be and its unique qualities. - 00:09–00:13 00:09–00:13 The scene transitions to a woman discovering Maelys Get-Dreamy Body Toning Whip in an Ulta store and applying it to her thigh. This aims to create a sense of intrigue, suggesting an amazing discovery and a possible solution. - 00:13–00:17 00:13–00:17 The video shows a split-screen comparison of a woman before and after using the product, showcasing its potential to improve skin tone and reduce cellulite. This transition serves to present a functional before-and-after visual. - 00:17–00:19 00:17–00:19 The offer is emphasized that if their Body Whip won't tone your skin by summer, you won't pay! This builds intrigue around the level of the product effectiveness. - 00:19–00:24 00:19–00:24 An introduction to the product, the Body Toning Whip, in order to address that some women may not believe that this product can actually tone the look of the skin. - 00:24–00:33 00:24–00:33 Showcases split screen before and after shot, to promote trying a full-size jar at home for 3 weeks while just paying $5 for shipping. - 00:33–00:47 00:33–00:47 Women are sharing their positive testimonial and visible results, emphasizing the product's efficacy and positive impact on body image. - 00:47–00:52 00:47–00:52 The storyline continues to show more testimonials and before and after results with woman saying it reduces cellulite. - 00:52–01:07 00:52–01:07 The Body Toning Whip is highlighted and the women in the video share that the product smooths the appearance of fatty skin. A 5 star review is presented from Ulta. - 01:07–01:16 01:07–01:16 A product ingredients highlight, to emphasize that the key components of the cream are Milk Thistle and Uva-Ursi Leaf Extract. - 01:16–01:23 01:16–01:23 Emphasizes the try before you buy option and that you only see results or don't pay.

# Ad summary The image is an advertisement by MAËLYS for GET-DREAMY, a body cream that claims to tighten the look of the skin. It presents the product as a solution for loose skin after using Ozempic, offering a trial for $5. # Brand positioning MAËLYS is presented as a beauty brand offering clinically proven solutions, positioning itself as a provider of advanced skincare. The brand is targeting consumers looking for tangible results, particularly addressing concerns related to body image and skin tightening. By highlighting clinical proof and offering trials, MAËLYS aims to reduce skepticism and build trust, appealing to consumers who value evidence-based efficacy and accessibility. # Product GET-DREAMY is a body cream designed to tighten the look of the skin. It is presented as a solution to address concerns like loose skin, specifically mentioned in the context of using Ozempic. The cream aims to offer a firming effect through topical application. The product comes in a jar format and is clinically proven to tighten the look of skin. The ad also offers an incentive to try the product for just $5, suggesting an accessible trial to overcome initial purchase barriers. The packaging includes the claim "Overnight Toning Body Whip - Crème Fouettée Tonifiante de Nuit" and lists key ingredients like "Mer Thio-Slim + Magnesium + Chardon-Marie + Magnum", indicating a focus on scientifically-backed components. # Visual style The visual aesthetic is clean, modern, and minimal, with a focus on the product. The lighting is soft, highlighting the product's texture and form without harsh shadows. The monochromatic color scheme of lavender and muted purple is consistent with modern beauty product advertising. # Hooks Headline: Left with loose skin after Ozempic? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of loose skin after using Ozempic, visually and textually highlighted as a problem. # Value propositions - Clinically proven to tighten the look of the skin - Try it for just $5! # Benefits - Tighten the look of the skin # Features - Clinically proven to tighten the look of the skin # Call to action None used. # Social proof - Clinically proven # Point of view - Brand: The POV throughout the ad is that of the brand, presenting the product and making claims about its benefits. # Storyline - The ad opens by identifying a specific concern: loose skin after using Ozempic. This immediately grabs the attention of those facing this issue from the brand's POV. - The brand introduces GET-DREAMY as a solution, emphasizing that it's clinically proven to tighten the look of the skin. This reinforces the product's efficacy from the brand's POV. - The brand encourages the viewer to try the product for just $5, reducing the perceived risk and incentivizing action from the brand's POV.

# Ad summary This ad features the MAËLYS GET-DREAMY Overnight Toning Whip. The ad copy asks if the viewer has loose skin post-Ozempic, and highlights that the product can tone loose skin while you sleep. The ad includes a 'Try before you buy' call to action. # Brand positioning MAËLYS is presented as a solution-oriented beauty brand, specifically targeting concerns related to skin toning and firmness. The brand aligns with values of convenience and effectiveness, suggesting its products seamlessly integrate into a nightly routine to provide visible results. By addressing a specific concern related to a current trend, MAËLYS positions itself as responsive to the needs of its target audience. The brand positioning is primarily functional, focusing on the product's ability to tone loose skin overnight. # Product The featured product is MAËLYS GET-DREAMY Overnight Toning Body Whip, a skincare product designed to tone loose skin while the user sleeps. The product aims to be applied as part of an overnight routine. Key ingredients include Milk Thistle and Magnesium. The ad addresses a specific concern related to loose skin, potentially resulting from weight loss or other factors. The ad includes a call to action to encourage trial purchases with the phrase 'Try before you buy'. # Visual style The ad has a clean and modern visual style with a focus on the product. The image has a polished, studio-shot quality. The color palette is consistent with a gradient white background and purple product and text. The overall design is minimalist, drawing attention to the product and its benefits. The typography is clean and legible, contributing to the ad's scannability in a social media feed. # Hooks Headline: Loose skin post-Ozempic? # Funnel stage Middle of funnel (Consideration) # Pain points The ad identifies the problem of loose skin, which may be related to weight loss, by asking "Loose skin post-Ozempic?" # Value propositions - Targets loose skin while you sleep. - Try before you buy. # Benefits - Tones loose skin while you sleep # Features - Overnight toning body whip - Milk Thistle - Magnesium # Call to action Try before you buy # Social proof - None used. # Point of view - Customer: The top caption and headline ask 'Loose skin post-Ozempic?' from the customer's perspective, acknowledging the target audience's potential insecurity. - Brand: The supporting text promotes the GET-DREAMY Overnight Toning Whip and promises that it tones loose skin while you sleep, showcasing the brand's offer to fix the customer's pain point. - Brand: The bottom badge encourages viewers to 'Try before you buy' and promotes the brand. # Storyline - The ad opens by posing a question about 'Loose skin post-Ozempic?', which is intended to grab the attention of viewers concerned about this issue. The brand is directly addressing the viewer's perspective by acknowledging a potential insecurity. - The brand then promotes the GET-DREAMY Overnight Toning Whip as a solution. The brand's intention is to introduce their product as a quick and easy solution to a consumer pain point. - The ad concludes with a 'Try before you buy' call to action. The brand is trying to convert the viewer by creating urgency and implying that the product trial carries low risk.

# Ad summary This ad promotes MAËLYS GET-DREAMY Overnight Toning Body Whip, a skincare product that is designed to tighten skin, reduce the look of cellulite, and hydrate your skin. The ad starts with a woman showing loose skin after weight loss from Ozempic use. The ad then transitions to show the woman using the product, emphasizing how it works while you sleep, targets sagging areas to firm, tone, and deeply hydrate. # Brand positioning MAËLYS is presented as a brand focused on advanced skincare solutions, specifically body care that delivers visible results. The brand aligns itself with a self-care lifestyle, positioning its products as an integral part of a nighttime self-care ritual, as the ad suggests that the Get-Dreamy product enhances the body's natural recovery process during sleep. The brand deviates from category norms by focusing on overall skin health rather than merely surface-level beautification. MAËLYS occupies a space in the consumer's mind as more than just skincare; it's an investment in a comprehensive self-care routine that works synergistically with the body's natural processes. # Product MAËLYS GET-DREAMY Overnight Toning Body Whip is a skincare product designed to tighten skin, reduce the look of cellulite, and hydrate your skin while you sleep. The whip is packaged in a 200 mL (6.8 Fl. Oz) purple container. The product is made with clinically proven ingredients like milk thistle and uva-ursi leaf extract. It is designed to target sagging areas to firm, tone, and deeply hydrate the skin. MAËLYS GET-DREAMY Overnight Toning Body Whip is promoted as your ultimate nighttime self-care ritual, helping you to tighten, tone and transform your skin overnight. # Visual style The ad has a polished commercial aesthetic with a blend of studio-lit product shots and lifestyle shots in a home setting. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad with an estimate of 20-25 cuts per minute. There is sync between the cuts, text, and voiceover. # Hooks Spoken: 00:00–00:04 Ozempic leaves you with loose, saggy skin, and this overnight toning whip can help. Text overlay: 00:00–00:03 OZEMPIC LEAVES YOU WITH LOOSE, SAGGYY SKIN / 00:03–00:04 THIS OVERNIGHT TONING WHIP CAN HELP! Visual: 00:00–00:02 The foreground features a woman wearing a black tank top, pink jean shorts with frayed ends, and a gray zip-up hoodie. She is standing in front of a muted green wall and gray couch. The woman is pulling up her tank top and pulling at her stomach skin to demonstrate how loose and saggy it is. / 00:02–00:04 The shot transitions to a split screen with a before-and-after look at the woman's stomach. The left side shows the woman's stomach sagging and the right side shows her stomach after using the product. The background is the same. # Funnel stage Consideration # Pain points The ad addresses the pain point of loose, saggy skin due to taking Ozempic. Visually, this frustration is signaled by the woman showing and pulling at her loose skin. # Value propositions - The product enhances the body's natural recovery processes. - Get dreamy overnight toning whip. - This is more than just skincare. It's self-care at its best. # Benefits - Visibly tightens skin - Reduces the look of cellulite - Promotes a serene, rejuvenating sleep # Features - Milk thistle - Uva-ursi leaf extract - Melatonin - Valerian root # Call to action SHOP NOW # Social proof - #1 BEST SELLER AT ULTA # Point of view - Customer 50% – The customer's POV is communicated through showing women's bodies and how the product makes a physical change to their skin. - Brand 50% – The brand's POV is communicated through the voiceover and the specific language used to describe the features and benefits of the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman showing her stomach and pulling at the skin to highlight its looseness and sagginess. This is to highlight the issue that can be caused by taking Ozempic. - 00:02–00:04 00:02–00:04 The ad transitions to a split screen showing the same woman's stomach. On the left is her sagging stomach and on the right is her stomach after using the product. The text overlay reads, "THIS OVERNIGHT TONING WHIP CAN HELP!" This is intended to show a before and after transformation. - 00:04–00:07 00:04–00:07 Shots of women applying the Overnight Toning Whip to their stomachs and thighs, with text overlay reading "#1 BEST SELLER AT ULTA" This is intended to show how and where to apply the product, while using a credibility claim. - 00:07–00:07 00:07–00:07 The ad shows a woman with a sleep mask sleeping in bed, while the text overlay reads, "while you rest." This is intended to communicate that the product works overnight. - 00:08–00:10 00:08–00:10 The ad shows the product container. The text overlay reads, "YOUR ULTIMATE SELF-CARE RITUAL STARTS." This communicates the idea that the product is a step in the self-care process. - 00:10–00:15 00:10–00:15 The ad shows the texture of the product being touched with a finger. The text overlay reads, "POWERED BY CLINICALLY PROVEN" and shows milk thistle and uva-ursi leaf extract. This communicates that the product is made from clean and natural ingredients. - 00:16–00:19 00:16–00:19 The ad shows before and after results by showing the skin up close and then the skin cellular level. The text overlay reads "TIGHTENS SKIN" and "REDUCES THE LOOK OF CELLULITE." This is to communicate the proven results that the product can provide. - 00:19–00:25 00:19–00:25 The ad shows the product being applied to various body parts. The text overlay reads, "DEEP HYDRATION" and "FIRM." This is intended to show how to apply the product and further communicate the product's benefits. - 00:25–00:31 00:25–00:31 The ad shows a woman putting on a sleep mask. The text overlay shows the ingredients "melatonin and valerian root" as well as "CLINICALLY PROVEN." This is intended to show how the product works together with sleep and natural ingredients. - 00:31–00:37 00:31–00:37 The ad shows the product and a woman holding the product in her hand smiling. The text overlay reads, "MORE THAN SKINCARE IT'S SELF-CARE." This is intended to communicate that the product is a step in the self-care process. - 00:37–00:43 00:37–00:43 The ad shows the product on a shelf with text overlay stating, "TIGHTEN, TONE, TRANSFORM" and "#1 BEST SELLER AT ULTA." This continues to communicate the benefits of the product and build credibility for the brand.

# Ad summary This ad for MAELYS TOO-FINE Face Contouring Serum is targeted towards GLP-1 users. It highlights the product's ability to firm the eye area and sculpt the face, supported by clinical results and positive feedback. # Brand positioning MAELYS positions itself as a results-driven skincare brand that uses clinical backing to promote its product claims. It focuses on efficacy and tangible benefits such as firmer skin and more sculpted facial contours, appealing to customers who seek targeted solutions. The brand seems to ignore category norms of focusing on luxury, opting instead to offer functional benefits backed by tangible data. # Product MAELYS TOO-FINE Face Contouring Serum is a skincare product designed to firm the eye area and provide a more sculpted, youthful appearance to the face. It contains Glaucine and Bacillus Ferment, ingredients that promote firmer, more lifted-looking skin. The serum is for individuals seeking to address aging concerns and enhance their facial contours, particularly GLP-1 users. The ad addresses potential purchase barriers by offering a trial option with the prompt 'Try TOO-FINE before you buy.' The serum comes in a clear bottle with a silver top and a pink base. # Visual style The ad has a clean, clinical aesthetic with a soft color palette. The central image of the product is well-lit and positioned against a gradient background. The typography is clear and modern. The design is simple to improve scannability in-feed. # Hooks Headline: An essential step for GLP-1 users # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that aging and a lack of facial firmness are undesirable, especially among GLP-1 users, with 88% noting a benefit in sculpted and youthful appearance. # Value propositions - Clinically proven to firm the eye area in 14 days* - Glaucine and Bacillus Ferment help promote firmer, more lifted-looking skin - 88% said their face looks more sculpted and youthful # Benefits - Clinically proven to firm the eye area in 14 days* - Promote firmer, more lifted-looking skin - Face looks more sculpted and youthful # Features - Glaucine and Bacillus Ferment # Call to action Try TOO-FINE before you buy # Social proof - 88% said their face looks more sculpted and youthful. # Point of view - Brand: The brand voice is consistent throughout the ad, as the main messages focus on the product's features, benefits, and supporting evidence. # Storyline - The ad starts by directly addressing GLP-1 users, framing the product as an essential step in their routine. This is a targeted message from the brand to capture the attention of a specific audience with a demonstrated need for the benefits of the serum. - Next, the ad highlights clinically proven results, stating that the serum firms the eye area in 14 days. The brand is communicating a specific and measurable benefit to build trust by referencing clinical data. - The ad highlights key ingredients, such as Glaucine and Bacillus Ferment, noting that they help promote firmer, more lifted-looking skin. From the brand's perspective, this provides a functional explanation of how the product works and what ingredients deliver the promised benefits. - The ad includes a statistic stating that 88% of users reported more sculpted and youthful-looking faces. Here the brand is using social proof to emphasize the satisfaction of existing users. This adds credibility and encourages potential customers to consider the product. - Lastly, the ad encourages potential customers to try TOO-FINE before they buy it. This call to action from the brand reduces risk for potential customers by encouraging them to try the product before making a full purchase.

# Ad summary This ad promotes Maelys Get Dreamy as a way to deal with loose skin after losing weight. It offers the opportunity to try a full size jar of the product for three weeks. It's number one at Ulta and women who lost weight with GLP-1 have given it thousands of five star reviews. # Brand positioning Maelys is presented as a clinically proven body solutions brand that helps to address skin concerns related to weight loss. The brand directly confronts an issue many women face after weight loss: Deflated, less toned and loose skin. It is positioned as a solution for those undergoing treatments like Ozempic or GLP-1 weight loss programs, filling a very specific niche within the skincare market and pushing against the category norm of only focusing on weight loss by following with a focus on body solutions after weight loss. By combining user testimonials and expert ingredient mentions, Maelys tries to create a functional, effective, and emotionally reassuring brand that customers can trust for post-weight loss body care. # Product Maelys Get Dreamy is an overnight toning body whip meant for smoothing the look of fatty skin. The product targets those that have lost weight who want to deal with skin that appears deflated, less toned, and loose. The body whip contains Milk Thistle, Uva-Ursi Leaf Extract, and Passion Fruit Seed Oil. The product's main USP is the ability to smooth the look of fatty skin and provide hydration. Users can apply the product at night and go to bed. The product also tries to address the potential purchase barrier by offering a full-size jar to try for three weeks. # Visual style This ad has a UGC-inspired visual style. The ad combines static shots with quick cuts and edits. The ad is well-lit with the occasional beauty filter over the speaker, which suggests a balance between authenticity and polish. The edits are timed to the music. The BPM of the music is 126. Most of the ad uses jump cuts with an occasional smooth transition. # Hooks Spoken: 00:00–00:03 Women are calling this post Ozempic rescue. Text overlay: 00:00–00:02 Women are calling this / 00:01–00:02 post / 00:02–00:03 OZEMPIC RESCUE Visual: 00:00–00:03 A woman wearing a white T-shirt and black athletic pants is standing in front of a blue wall. She is facing the camera and is lightly touching her stomach with her right hand. # Funnel stage Middle of funnel (Consideration) # Pain points After losing weight, skin can look deflated, less toned, and loose. # Value propositions - Clinically proven body solutions - Thousands of 5-star reviews - Try a full-size jar before you buy! - If you don't love the way your skin looks, don't pay! # Benefits - Smooth the look of fatty skin - Hydration # Features - Milk Thistle - Uva-Ursi Leaf Extract - Passion Fruit Seed Oil # Call to action Click the link and get a full-size jar of GET-DREAMY # Social proof - "Thousands of 5 Star Reviews!" – implied user feedback # Point of view - Customer 50% – The POV is communicated through women showing their stomachs and UGC style testimonials. - Brand 50% – The POV is communicated through product shots and claims. # Storyline - 00:00–00:03 The ad starts by showing the midsection of a woman's bare torso while touching her stomach, immediately grabbing attention by highlighting a common body concern. - 00:03–00:07 The ad transitions to a woman outside of an Ulta store and offers a product solution for this problem. - 00:07–00:16 A collage of before and after body shots is displayed as the narrator suggests that post GLP-1 skin is real, and the product is Ulta's number one best seller. - 00:16–00:31 Next, the ingredients, application, and results of the product are shown and described to demonstrate the product's benefits. - 00:31–00:36 To further reduce purchase hesitancy, the ad addresses the concern of the product not working with a solution of getting a chance to try a full size jar. - 00:36–00:44 The ad ends with a CTA and offers a satisfaction guarantee for a purchase incentive.

# Ad summary This ad promotes the Maelys Get-Dreamy Overnight Body Toning Whip, a body cream clinically proven to reduce cellulite and smooth and tone saggy skin. It's presented as a solution for post-Ozempic skin and cottage cheese legs, with a Try Before You Buy option for $5 shipping. # Brand positioning Maelys is presented as a clinically proven provider of innovative body solutions, specifically designed to address common skin concerns like cellulite and saggy skin. The brand aligns with the desire for visible results, offering products that are both effective and easy to integrate into nightly routines. Maelys offers a try-before-you-buy option, reducing purchase barriers and emphasizing customer satisfaction. They cater to those seeking aesthetic improvements, positioning themselves as a reliable source for achieving smoother, more toned skin. # Product Maelys Get-Dreamy Overnight Body Toning Whip is a body cream designed to reduce cellulite and smooth and tone saggy skin overnight. It is clinically proven and formulated to work while you sleep. The product is marketed towards women concerned with skin texture, cellulite, and post-weight loss skin sagging—specifically targeting those experiencing "post-Ozempic skin" or "cottage cheese legs." Its main USP is its overnight effectiveness and the "Try Before You Buy" option with a $5 shipping fee, allowing customers to experience the product before committing to a full purchase. It is framed as an Ulta best-seller with thousands of 5-star reviews, reinforcing its credibility and effectiveness. # Visual style The ad employs a mix of UGC-style footage and polished commercial shots. Editing is relatively quick, with frequent cuts and transitions to maintain viewer engagement. The visual aesthetic aims for an authentic feel by using natural lighting and everyday settings like bedrooms and bathrooms. The pacing is fast-paced, syncing with the upbeat music and voiceover to create a sense of urgency. The editing style combines before-and-after transformations and product demonstrations to reinforce the intended tone. # Hooks Spoken: 00:00–00:01 Post Ozempic skin is real. Text overlay: 00:00–00:01 POST-OZEMPIC SKIN IS REAL! / 00:00–00:01 Post Ozempic Skin (Twitter and Facebook logo) / 00:00–00:01 Loose or sagging skin that appear / 00:00–00:01 after significant and rapid weight / 00:00–00:01 commonly associated with the use / 00:00–00:01 of Ozempic / 00:00–00:01 *Results may vary. Visual: 00:00–00:01 A medium shot of a light-skinned woman in a black sports bra and blue leggings, facing a mirror in a bedroom setting. The focus is on her stomach and the reflection in the mirror. The camera is steady, showing the woman from the side, emphasizing the skin on her abdomen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets individuals experiencing saggy skin after significant or rapid weight loss, specifically mentioning post-Ozempic skin and cottage cheese legs. The definition "Loose or sagging skin that appear after significant and rapid weight commonly associated with the use of Ozempic" directly addresses the physical frustration of excess skin. # Value propositions - Addresses Post-Ozempic skin - Addresses cottage cheese legs - Thousands of 5-star reviews # Benefits - Smooth and tone saggy skin - Reduces cellulite - Transforms orange peel skin - Insane transformations # Features - Overnight body toning whip - Clinically proven to reduce cellulite - Works while you sleep # Call to action Apply Get-Dreamy every night before bed and see the results for yourself. # Social proof - "It has thousands of 5-star reviews from real women sharing how it transforms orange peel skin." # Point of view - Customer 45% – Showcases the product through the lens of everyday users dealing with skin concerns. - Brand 55% – The official brand voice presents the product's features, benefits, and clinical proof. # Storyline - 00:00–00:01 The ad opens by addressing "post-Ozempic skin" to capture viewers facing skin-sagging side effects from weight loss drugs. - 00:01–00:03 It pivots to ask if the Maelys Overnight Toning Whip can help, setting up a problem-solution narrative. - 00:03–00:04 The ad declares they'll put the product to the test, framing the ad as an evaluation. - 00:05–00:09 It labels the product as "gold for cottage cheese legs", highlighting a specific issue it addresses and offers a try-before-you-buy opportunity, incentivizing immediate action. - 00:09–00:11 It introduces "Get-Dreamy from Maelys Overnight Body Toning Whip", explicitly naming and positioning the product as a solution. - 00:11–00:13 It notes that the product is clinically proven to reduce cellulite, providing external validation. - 00:13–00:15 It explains that the product works while you sleep, showcasing its ease of use and convenience. - 00:15–00:18 It reinforces that it's an Ulta bestseller, highlighting its popularity and credibility, and that it is made to smooth and tone saggy skin. - 00:18–00:20 It shows "insane results" through before-and-after shots, visually demonstrating the product's effectiveness. - 00:20–00:24 It states that there are thousands of 5-star reviews from real women, using social proof to build trust. - 00:24–00:27 It shows people using the product and that it "transforms orange peel skin." - 00:27–00:30 It provides a usage direction of applying it every night before bed and that you can see results for yourself. - 00:30–00:37 It closes by reiterating the "try before you buy" offer, emphasizing the $5 shipping, and lets you "try it at home for 3 weeks."

# Ad summary This ad for Maelys Get Dreamy cream features a close-up shot of the product and promotes a 3-week trial for $5.90. The ad is targeted towards individuals who have experienced skin laxity post GLP-1 treatment, offering a solution to tighten their skin. # Brand positioning Maelys is presented as a beauty brand that aims to occupy the space of providing targeted skincare solutions for specific body concerns. The brand aligns with a functional approach by focusing on addressing the effects of weight loss on the skin. The brand positioning is functional, emphasizing the product's ability to tighten skin post GLP-1 treatment, indicating a focus on tangible results and addressing specific concerns. # Product The featured product is Maelys Get Dreamy, a skin-tightening body cream. It is presented as a solution to tighten post GLP-1 skin. The product is packaged in a purple jar with a matching lid. The unique selling proposition (USP) is its ability to tighten skin after GLP-1 treatment, which may be a concern for people who have lost weight quickly. The ad mentions a "3-week trial" to lower the purchase barrier and encourages people to try the product. The ad focuses on the product's specific benefit, making it worth trying for those with this skin concern. # Visual style The ad has a clean and polished visual style. The product is well-lit and the background is simple, drawing attention to the product itself. The color palette is monochromatic with shades of purple, creating a sense of calmness and sophistication. The close-up shot of the cream emphasizes its texture and quality. # Hooks Headline: A proven way to tighten post GLP-1 skin # Funnel stage Middle of funnel (Consideration) # Pain points Skin laxity following GLP-1 treatment or rapid weight loss is presented as the central frustration. The phrase "post GLP-1 skin" directly references this specific concern, suggesting that the product is designed to address the resulting loss of skin elasticity. # Value propositions - A proven way to tighten skin post GLP-1 skin - Start your 3-week trial today for just $5.90 # Benefits - A proven way to tighten skin # Features - Tighten post GLP-1 skin # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses a brand perspective throughout, showcasing the product and its benefits. This is evident in the product shot and the promotional messaging. # Storyline - The ad begins with a close-up shot of the Maelys Get Dreamy cream, visually showcasing the product's texture and packaging. This is included to draw the viewer's attention to the product and its luxurious appearance. The audience experiences this from the brand's perspective, highlighting the product's quality and appeal. - The ad then highlights the key benefit of the cream: "A proven way to tighten post GLP-1 skin". This is included to address a specific concern of skin laxity post GLP-1 treatment, appealing to the target audience. The audience experiences this from the brand's perspective, showcasing the product's unique selling proposition. - The ad concludes with a clear offer: "Start your 3-week trial today for just $5.90". This is included to reduce the barrier to entry and encourage immediate action. The audience experiences this from the brand's perspective, presenting a compelling reason to try the product.

# Ad summary This ad features a clinically proven serum called Too-Fine by MAËLYS to help tighten sagging skin and plump the look of cheekbones and jawlines. The ad also shows before and after photos, features a dermatologist, and offers a try-before-you-buy deal. # Brand positioning MAËLYS positions itself as a brand offering clinically proven body solutions with a focus on medical-grade formulas designed to address concerns like sagging skin and collagen production. The brand aligns with a modern, scientific approach to beauty, emphasizing visible results and dermatologist endorsements. It stands apart by offering a 'try before you buy' offer, building trust with consumers. # Product The MAËLYS Too-Fine Clinically Proven Face Sculpting Serum is designed to tighten sagging skin and plump the look of cheekbones and jawlines. It contains powerful skin-tightening ingredients like Glaucine and Bacillus Ferment, which are shown to increase collagen production and strengthen the skin barrier. The serum is presented as a non-miraculous solution, offering visible differences and is dermatologist recommended, positioned as 'the next best thing after plastic surgery for Ozempic face.' The ad addresses the need for effective skincare that delivers noticeable results, particularly for those seeking alternatives to more invasive procedures. # Visual style The ad utilizes a blend of UGC-style content with polished product shots and expert testimonials. The color palette is primarily pink. Editing includes quick cuts and split screens. The pacing is moderate. # Hooks Spoken: 00:00–00:03: Can this Ulta's best-selling serum help with Ozempic face? Text overlay: 00:00–00:03: CAN THIS ULTA'S BEST-SELLING Ozempic face?? (yellow box) Visual: 00:00–00:02: A shot of the product on a shelf at Ulta Beauty with multiple hands reaching to grab bottles of the MAËLYS Too-Fine serum. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of sagging skin and loss of facial definition, especially in the context of 'Ozempic face,' where rapid weight loss can lead to a gaunt appearance. # Value propositions - Medical-grade formula for advanced results - Visibly tighter, plumper skin - Try before you buy risk-free - Dermatologist-recommended as an alternative to plastic surgery # Benefits - Helps tighten sagging skin - Plump the look of cheekbones and jawline - Increase collagen production - Strengthen the skin barrier - Visible difference # Features - Clinically proven - Medical-grade formula - Contains Glaucine - Contains Bacillus Ferment # Call to action Check it out now in the link below # Social proof - It's the most powerful eye serum on the market. - Dr. Bonnie Hodge: And dermatologists are calling it the next best thing after plastic surgery for Ozempic face. - Dr. Bonnie Hodge: Women often ask me if it's really possible to see real results from products like this. - It's not a miracle, it's just the first thing that actually made a visible difference. # Point of view - Customer 40% – The ad features customer testimonials and product usage, creating a sense of relatability and authenticity. - Brand 40% – The ad uses brand-driven demonstrations and product claims to showcase the product's unique benefits. - Expert 20% – The ad includes a dermatologist who endorses the product and validates the claims made, adding credibility. # Storyline - 00:00–00:02 The ad opens with a question. - 00:02–00:05 The ad transitions into a product shot to name the brand and product. - 00:05–00:07 The ad shows a person applying the serum. - 00:07–00:10 Before and after results are shown. - 00:10–00:20 A dermatologist explains that the product has real results. - 00:20–00:25 More before and after results are shown. - 00:25–00:31 The ingredients in the product are shown. - 00:31–00:46 The ad goes back to testimonials from customers. - 00:46–00:50 A try-before-you-buy offer is shown.

# Ad summary This ad promotes MAËLYS GET-DREAMY overnight toning body whip, a skincare product designed to smooth fatty skin that occurs after weight loss. The ad features the product as an easy-to-use solution that delivers visible results in three weeks, and offers a 'try before you buy' opportunity with a money-back guarantee. # Brand positioning MAËLYS is presented as a provider of clinically-proven body solutions. The brand is positioned as confident and customer-focused, offering a 'try before you buy' option, emphasizing customer satisfaction, and building trust by addressing specific consumer concerns. The brand seems to stand apart by offering body solutions using clinically proven data. # Product MAËLYS GET-DREAMY is an overnight toning body whip that is applied before bed to smooth fatty skin. The product is suitable for those who have experienced rapid weight loss. Key ingredients include glycerin, milk thistle, and uva-ursi leaf extract, which are combined in a powerful formula. The ad emphasizes the ease of use and the guaranteed satisfaction with the opportunity to try the product for three weeks before committing to a purchase. # Visual style The ad has a polished UGC feel, combining authentic customer testimonials with professionally shot product close-ups. Quick cuts and transitions keep a consistent pace, with product actions often synced to voiceover lines. The aesthetic mixes natural lighting in home settings with bright, even lighting for product showcases, creating a hybrid of relatability and commercial appeal. # Hooks Spoken: Post Ozempic skin is real. Text overlay: POST-OZEMPIC SKIN IS REAL! / Post Ozempic Skin (in a square box) / Loose or sagging skin that appear after significant and rapid weight loss commonly associated with the use of Ozempic (in a square box) / *Results may vary. Visual: 00:00–00:02: A woman with dark hair, wearing a black sports bra and turquoise leggings, stands in front of a full-length mirror in a home setting. The camera framing is medium, capturing her from the side. The lighting is soft and natural, revealing slight shadows. She turns to the side to show her stomach with loose skin, and a text overlay defines 'Post Ozempic Skin'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of loose or sagging skin that can appear after significant and rapid weight loss commonly associated with the use of Ozempic, visually demonstrated through the depiction of loose skin around the abdomen. # Value propositions - Try before you buy option - Delivers results thanks to its powerful formula - Simply apply every night before bed and watch as your skin transforms # Benefits - Smooth fatty skin # Features - Overnight toning body whip - Glycerin - Milk Thistle - Uva-Ursi Leaf Extract # Call to action Try it now with our try before you buy option in the link below. # Point of view - Customer 50% – The ad features examples of real or implied users, showing the product in the context of their routines and bodies. - Brand 50% – The ad uses a scripted voiceover to communicate product claims, features, and offers. # Storyline - 00:00–00:02 The ad opens by acknowledging the existence of 'Post Ozempic Skin,' which is defined as loose or sagging skin that appears after significant and rapid weight loss commonly associated with the use of Ozempic. - 00:02–00:03 A question is then posed about whether the product, an overnight toning whip, can help with this condition. - 00:03–00:09 The ad transitions by stating that it's putting the product to the test, addressing a potential customer's concern about the product's effectiveness. This is presented as a response to a comment asking what happens if it doesn't tone the body. - 00:09–00:13 Then a tone of confidence is struck as the ad states that the brand is so confident in the product's effectiveness that customers are given the chance to try it before buying it. - 00:13–00:17 The concept of trying it before buying it is further emphasized, clarifying that one receives a full-size jar to try at home for three weeks. This reinforces the offer. - 00:17–00:19 The ad shows and tells the viewer to use it every day and see the results yourself, urging the viewer to observe the product's effects firsthand. - 00:19–00:21 To reduce purchase anxieties, the ad assures the viewer that if you don't love it, don't pay, highlighting the risk-free nature of the purchase. - 00:21–00:23 The ad highlights that Get Dreamy delivers results, emphasizing its efficacy and value proposition. - 00:23–00:27 The ad lists the key ingredients in its powerful formula: Glycerin, Milk Thistle, and Uva-Ursi Leaf Extract. - 00:27–00:30 The ad reiterates that the ingredients work together to smooth fatty skin. - 00:30–00:34 The ad instructs you to simply apply every night before bed, offering instructions for product use and reiterating the ease of use. - 00:34–00:41 Finally, the ad ends with a call to action to try it now with their 'Try Before You Buy' option, reinforcing the unique selling proposition and purchase incentive.

# Ad summary The image ad features a before-and-after shot of a woman's face, highlighting the effects of the MAËLYS TOO-FINE product on "Ozempic face." The ad aims to showcase how the product can improve the look and tone of the face. # Brand positioning MAËLYS is presented as a problem-solving brand that directly addresses a very specific concern, “Ozempic face,” a term referring to the gaunt or aged look that can result from rapid weight loss, particularly with medications like Ozempic. The brand aims to be seen as innovative and effective, offering a targeted solution for a modern cosmetic issue. The brand ignores category norms by naming the issue directly. The positioning is functional, focusing on concrete visual results, while tapping into the emotional desire to maintain a youthful appearance. # Product MAËLYS TOO-FINE is a skincare product designed to tone the look of “Ozempic face.” The product is formulated to address the visual effects of weight loss on the face, and it is implied to be used by individuals seeking to counteract these changes. The featured product is in a pink container with a silver top. The bottle shape is top heavy, appearing wider at the top where the pump is located. (on-package label text) The product claims to work on the visible signs of a specific cosmetic concern. # Visual style The ad features a highly polished studio shot. The visual motif is a before-and-after comparison, highlighting the product's effects. The image treatment includes background removal, color grading, and lighting effects to create a clean and professional look. The typography integration is large and bold, making it easy to scan. The style contrasts with platform-native content, aiming to catch the viewer's attention with its high-design appearance. # Hooks Headline: Tone the look of Ozempic face # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the concern of "Ozempic face," referring to the gaunt or aged appearance that can result from rapid weight loss, specifically from medications like Ozempic. The phrase "Ozempic face" is the pain point the product aims to solve. # Value propositions - Try before you buy - de-risks the purchase # Benefits - Tone the look of Ozempic face # Features - Facial Cream # Call to action Try TOO-FINE before you buy # Social proof - None used. # Point of view - Brand: The product is positioned centrally, implying it's the solution to the problem. The brand is presenting the solution to the viewer. # Storyline - The ad starts by presenting the problem: "Ozempic face." The brand is introducing the issue it aims to solve with their product. - It then shows a side-by-side comparison of the woman's face before and after using the product. The brand is using this image to demonstrate the visible results of using the product. - Finally, the ad encourages viewers to "Try TOO-FINE before you buy." The brand is prompting the audience to try the product.

# Ad summary This ad promotes Maelys Get-Dreamy Overnight Toning Body Whip. The ad highlights that the product tones loose skin post GLP-1, works while you sleep, clinically proven, tightens the look of saggy skin, smooths the look of cellulite, and is a #1 best-seller at Ulta, with over 1,000,000 jars sold. # Brand positioning Maelys is presented as a brand focused on providing clinically proven solutions for common body concerns, particularly skin toning and cellulite reduction. The brand positions itself as a reliable choice, emphasizing scientific backing and proven results. By highlighting the product's availability at Ulta and its status as a #1 best-seller, Maelys also signals its popularity and trustworthiness within the beauty market. The focus on overnight treatments and ease of use suggests a brand that values convenience and efficiency for its customers. # Product The featured product is Maelys Get-Dreamy Overnight Toning Body Whip, a skincare treatment designed to tone loose skin and smooth the look of cellulite. The product is formulated to work overnight, offering a convenient solution that integrates into the user's sleep routine. It is described as clinically proven to tighten the look of saggy skin. The body whip comes in a wide-mouthed jar, emphasizing ease of access and application. The ad directly addresses concerns about loose skin and cellulite, positioning the product as a solution for those seeking to improve their skin's appearance. With claims of over 1,000,000 jars sold and recognition as a #1 best-seller at Ulta, the ad aims to instill confidence in the product's effectiveness and popularity. # Visual style The ad features a clean, minimalist aesthetic with soft lighting and a focus on product presentation. The use of pastel colors, particularly light purple and off-white, creates a soothing and approachable feel. The product is centrally positioned and well-lit, emphasizing its shape and texture. Circular icons with simple line drawings are used to highlight product benefits, adding a touch of visual clarity. The overall impression is polished and professional, suggesting a high-quality skincare product. # Hooks Headline: Proven way to tone loose skin post GLP-1 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of loose or saggy skin, especially after GLP-1 treatments, with the headline "Proven way to tone loose skin post GLP-1". This explicitly acknowledges the customer's frustration with skin laxity, particularly in the context of medical or weight loss interventions. # Value propositions - Overnight treatment provides convenience and ease of use - Clinically proven formula assures effectiveness - High sales volume indicates popularity and reliability # Benefits - Tone loose skin - Addresses skin laxity issues - Reduces the appearance of cellulite # Features - Works while you sleep - Clinically proven - Tightens the look of saggy skin - Smooths the look of cellulite # Call to action None used. # Social proof - #1 best-seller - 1,000,000+ jars sold # Point of view - Brand: Throughout the ad, the brand is promoting the product's benefits, clinical backing, and popularity to position it as a trustworthy and effective solution for toning loose skin and reducing cellulite. # Storyline - The ad opens with the headline “Proven way to tone loose skin post GLP-1”, immediately addressing a specific concern and promising a solution. This is the brand speaking to the customer's pain points regarding skin laxity after weight changes or other factors, setting the stage for the product's benefits. - The ad highlights several key benefits using icons and short descriptions: “Works while you sleep,” “Clinically proven,” “Tightens the look of saggy skin,” “Smooths the look of cellulite,” and “1,000,000+ jars sold”. The brand is showcasing the product's features and advantages, emphasizing convenience, scientific backing, and popularity. Each point is designed to build trust and demonstrate the product's effectiveness. - The inclusion of the ULTA logo and the statement “#1 best-seller” reinforces the product's credibility and market success. This is the brand utilizing social proof to reassure potential customers of the product's value and effectiveness, leveraging ULTA's reputation as a trusted retailer.

# Ad summary This ad promotes Maelys GET-DREAMY Overnight Toning Body Whip. The ad poses a question about whether the product can tone skin after Ozempic use. The ad highlights the product’s “try before you buy” option and specifies that the product should be used every night before bed. The ad includes before and after visuals. # Brand positioning MAËLYS is presented as a provider of clinically proven body solutions. The brand is positioned as innovative and confident in their product, inviting customers to “try before you buy.” This approach signals a commitment to transparency and customer satisfaction, differentiating the brand from competitors that may rely on traditional advertising without offering a trial period. The brand focuses on functional benefits with an element of self-care lifestyle integration. # Product The product featured is MAËLYS GET-DREAMY Overnight Toning Body Whip, designed to help tone loose skin. It contains a powerful formula made with Glycerin, Milk Thistle, and Uva-Ursi Leaf Extract. The ad suggests the product is suitable for anyone looking to smooth fatty skin, especially those who have experienced loose skin after using Ozempic. The key selling point is the "try before you buy" option, which addresses the purchase barrier of uncertainty by allowing customers to test the product for three weeks and only pay if they love it. It should be applied every night before bed. # Visual style The ad features a blend of UGC-style content and polished product shots. The editing rhythm is fairly quick, with cuts timed to the voiceover. The overall aesthetic is bright and clean, aligning with typical beauty and skincare ads on social media. The production quality is higher than typical UGC, suggesting a professional or semi-professional approach. Pacing averages around 15-20 cuts per minute, maintaining a consistent energy. # Hooks Spoken: 00:00–00:04 Can this body toning whip actually help tone loose skin after Ozempic? Text overlay: 00:00–00:03 CAN THIS BODY TONING WHIP ACTUALLY HELP TONE LOOSE SKIN AFTER OZEMPIC? Visual: 00:00–00:03 A woman with fair skin and auburn hair stands in front of a mirror wearing a black bra and underwear. She is looking at the camera with a slight frown, as she examines her midsection. The background includes a closet and a bed with red pillows. The text overlay reads: “CAN THIS BODY TONING WHIP ACTUALLY HELP TONE LOOSE SKIN AFTER OZEMPIC?” # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of loose skin, particularly after weight loss, as potentially caused by the use of Ozempic. The user comment expresses the concern: "What happens if I try it and it doesn't tone my body?" # Value propositions - Try before you buy: Allows customers to test the product risk-free. - Full-size jar: Provides enough product for a thorough trial period. - Clinically Proven Body Solutions # Benefits - Helps tone loose skin - Smooths fatty skin - Skin transforms # Features - Overnight toning body whip - Powerful formula - Glycerin - Milk Thistle - Uva-Ursi Leaf Extract # Call to action Try it now with our try before you buy option in the link below. # Social proof - The ad presents before and after visuals of different women, implying that others have seen positive results from using the product. # Point of view - Customer 60% – The majority of the video features visuals of customers and potential customer concerns. - Brand 40% – The brand’s perspective is conveyed through voiceover, product claims, and visuals of the product application. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman posing in a bra and underwear, with on-screen text asking, “CAN THIS BODY TONING WHIP ACTUALLY HELP TONE LOOSE SKIN AFTER OZEMPIC?” This sets up the problem the ad will address: loose skin and the need for a toning solution, particularly after weight loss from Ozempic. It frames the ad as a test of whether the product can deliver on its promises. - 00:03–00:07 00:03–00:07 The ad transitions to a comment bubble showing a user question: “What happens if I try it and it doesn’t tone my body?” This reflects a common consumer concern about product effectiveness and positions the ad as addressing potential doubts directly. - 00:07–00:12 00:07–00:12 The ad pivots to the brand's perspective, with text stating, “We’re so confident it’s going to work that we’re letting you try it before you buy it.” This introduces the “try before you buy” offer as a response to the user's concern. - 00:12–00:16 00:12–00:16 The ad highlights, “GET A FULL-SIZE JAR TRY AT HOME FOR 3 WEEKS.” The ad reinforces the trial offer. - 00:16–00:20 00:16–00:20 The ad shows before and after shots of different women with the text overlay “Use it every day, and see the results yourself.” Followed by the text “DON’T LOVE IT? DON’T PAY!” This provides a clear incentive and reduces risk for the customer. - 00:20–00:27 00:20–00:27 The ad shifts to showcase the product’s features, stating that “Get Dreamy delivers results thanks to its powerful formula, made with Glycerin, Milk Thistle, and Uva-Ursi Leaf Extract.” This builds credibility by highlighting key ingredients. - 00:27–00:33 00:27–00:33 The ad continues to demonstrate product use, with the text stating, “Simply apply every night before bed and watch as your skin transforms.” This explains the product’s application and promises visible transformation. - 00:33–00:38 00:33–00:38 The ad concludes with the call to action, “Try it now with our try before you buy option in the link below.” This encourages immediate action and emphasizes the risk-free trial.

# Ad summary This ad features the Maelys Get-Dreamy Overnight Toning Body Whip, using a before-and-after format to show how the product can tighten skin and smooth out cellulite. The ad opens by addressing the concern of post-weight loss skin, then offers the Get-Dreamy whip as a solution. The ad continues with customer testimonials and product demos, highlighting the whip’s ability to deliver clinically proven results in four weeks. # Brand positioning Maelys is presented as a brand that provides solutions for common skin concerns, particularly those related to body confidence. The brand is positioned to offer effective products, with a focus on visible results and clinically proven benefits. The tone is informative and reassuring, emphasizing the brand's commitment to helping customers feel more confident in their own skin. Maelys appears to challenge category norms by directly addressing sensitive topics like loose skin after weight loss, aiming to connect with customers on a deeper, more empathetic level. This positions Maelys as a brand that understands and addresses real-world body image issues, offering functional solutions with an emotional component of self-assurance. # Product Maelys Get-Dreamy Overnight Toning Body Whip is presented as a solution for tightening and firming sagging skin and smoothing out stubborn cellulite. The product is a cream applied topically before bed for overnight toning. The ad highlights the product's ability to deliver clinically proven results in four weeks. The Get-Dreamy whip is designed for individuals seeking to improve their skin's texture and firmness. The packaging is a purple tub labeled "GET-DREAMY Overnight Toning Body Whip". The ad addresses purchase barriers by offering a trial size for just $5. # Visual style The ad has a UGC feel, with a mix of product shots and testimonials that seem authentic and relatable. The editing style includes quick cuts and transitions to maintain a fast pace, in line with social media trends. The production quality is polished yet accessible, striking a balance between professional and approachable. The overall aesthetic is clean and bright, emphasizing the product and the people who use it. The use of split-screen before-and-after comparisons adds a clear visual impact. The cuts are timed to the background music beats, and the visuals are timed to the voiceover and text overlays. # Hooks Spoken: 00:00–00:01 Post-Ozempic skin is real! Text overlay: 00:00–00:02 POST-OZEMPIC SKIN IS REAL! / 00:00–00:01 Post Ozempic Skin (Definition box) / 00:00–00:01 Loose or sagging skin that appear after significant and rapid weight... / 00:00–00:28 *Results may vary. Visual: 00:00–00:01 A woman with brown hair and tan skin stands in front of a full-length mirror wearing a black sports bra and teal shorts. She is holding the skin around her waist and stomach with both hands. A definition of 'Post Ozempic Skin' is displayed over the scene. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of "post-Ozempic skin," specifically the loose or sagging skin that can occur after significant and rapid weight loss. The ad features a woman holding the skin around her waist and stomach, visually signaling the concern. # Value propositions - The overnight toning body whip delivers clinically proven results in 4 weeks. - Clinically proven results help to tighten and firm sagging skin, and smooth out stubborn cellulite. # Benefits - Tightens and firms sagging skin - Smooths out stubborn cellulite # Features - Overnight toning body whip - Clinically proven results in 4 weeks # Call to action SHOP NOW # Social proof - "I NEVER THOUGHT I'D FEEL CONFIDENT IN SHORTS AGAIN. THIS CREAM CHANGED THAT." – Amanda, 36 - "AFTER TWO WEEKS, MY THIGHS FELT FIRMER – AND BY FOUR WEEKS, I SAW REAL RESULTS." – Erica, 41 # Point of view - Customer 40% – The ad features customer testimonials and showcases real-life experiences with the product. - Brand 60% – The ad conveys the brand's message and showcases the product. # Storyline - 00:00–00:01 The ad opens with an explicit mention of 'Post-Ozempic Skin', which is loose or sagging skin that appears after significant and rapid weight loss. - 00:00–00:01 This establishes a direct connection with the viewer's potential concerns and invites engagement with the ad. The tone is matter-of-fact, as if acknowledging a known phenomenon. - 00:01–00:03 The ad then poses the question of whether an overnight toning whip can help with this issue. - 00:01–00:03 This pivots the narrative from problem identification to potential solution. The perspective shifts slightly toward the brand's offering, while maintaining a customer-centric focus. The tone remains curious, as if inviting the viewer to explore the possibility. - 00:04–00:06 The ad transitions to a claim that the featured product is a 'number one best-seller'. - 00:04–00:06 This is intended to build trust and credibility with viewers. The perspective is now more strongly branded, although the claim is still presented as information that might be useful to the viewer. The tone is confident. - 00:06–00:08 The ad introduces a 'try before you buy' offer, showcasing the product. - 00:06–00:08 This moment is designed to address potential purchase hesitation by reducing the financial risk of trying the product. - 00:08–00:12 The ad then highlights the product's benefits—tightening and firming skin, smoothing out cellulite, and providing clinically proven results. - 00:08–00:12 These benefits are presented as direct solutions to the problems identified earlier. The perspective is again brand-focused. - 00:12–00:17 The ad features testimonials from customers, sharing their positive experiences with the product. - 00:12–00:17 This is intended to provide further social proof and validation of the product's effectiveness. The perspective shifts back to the customer, adding authenticity and relatability. - 00:25–00:28 The ad circles back to showcasing the product. - 00:25–00:28 The repetition reinforces the brand's message and encourages viewer action.

# Ad summary The ad is for MAËLYS Get-Dreamy Overnight Toning Body Whip. The ad features testimonials from multiple diverse women of various ages, sizes, and skin tones applying the cream to different areas of their bodies, with a focus on showing off areas where skin is sagging. The ad focuses on getting tighter, more toned skin while you sleep, and includes an offer to try the product before buying for just $5. # Brand positioning MAËLYS aims to be a brand that sells self-care rather than just skincare. The brand promotes a nighttime ritual, offering products designed to improve users’ natural recovery overnight. MAËLYS is focused on functional benefits, such as tightening skin, reducing cellulite, and hydrating the skin, with clinically proven ingredients, along with emotional benefits such as serene and rejuvenating sleep. The brand pushes against the norm of high maintenance skincare, instead focusing on products that work overnight while you rest, which speaks to ease and convenience. # Product The featured product is MAËLYS Get-Dreamy Overnight Toning Body Whip, which is described as "your ultimate nighttime self-care ritual." It is an overnight body cream designed to be used on sagging areas to firm, tone, and deeply hydrate your skin, reducing the look of cellulite. The product is powered by clinically proven ingredients like milk thistle and uva-ursi leaf extract, with calming drops of melatonin and valerian root to enhance your body’s natural recovery, promote serene and rejuvenating sleep. The ad features a trial offer of the product for $5 and claims it is the #1 Best Seller at Ulta. The product addresses the purchase barrier of skin concerns like sagging skin or cellulite that are difficult to improve. # Visual style The ad has a polished commercial aesthetic with a mix of static and quick cuts. It follows a consistent purple and white color scheme, which creates a cohesive and branded feel. The pacing is moderately fast, with about 20 cuts per minute, which maintains viewer engagement. The audio and visual elements are synchronized, with key phrases and product actions timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Saggy skin after Ozempic? / Female 1: If this toning whip won't help, you won't pay! Text overlay: SAGGY SKIN AFTER OZEMPIC? / IF THIS TONING WHIP WON'T HELP / YOU WON'T PAY! / *Results may vary. Visual: 00:00–00:01 A woman with fair skin, wearing a black bra and underwear set, stands in front of a white closet and a gray ottoman. She has long auburn hair and is looking down at her stomach. / 00:01–00:03 A woman with fair skin and light brown hair tied back, wearing a maroon sports bra and purple leggings, rubs her stomach with her hand. # Funnel stage Consideration # Pain points Saggy skin after weight loss (potentially caused by weight loss medication) # Value propositions - Get tighter, more toned skin while you sleep - This is more than just skincare, it's self-care at its best - Nighttime glow up # Benefits - Tightens skin - Reduces the look of cellulite - Firms, tones, and deeply hydrates your skin - Enhances your body's natural recovery - Promotes serene and rejuvenating sleep # Features - Overnight toning body whip - Clinically proven ingredients - Contains milk thistle and uva-ursi leaf extract - Contains calming drops of melatonin and valerian root # Call to action SHOP NOW # Social proof - "#1 Best Seller at Ulta" - "As Seen In Good Morning America, Cosmopolitan, Pop Sugar" # Point of view - Customer 50% – The customers are diverse women applying and discussing the product in a testimonial format. - Brand 50% – The brand voice communicates clinical information and promotes the product benefits with a more official tone. # Storyline - 00:00–00:01 The ad begins by posing a question about saggy skin after using Ozempic to quickly grab the viewer's attention. - 00:01–00:03 The ad states that you won’t have to pay if the toning whip doesn’t help, implying the product has a guarantee. - 00:03–00:07 The product is introduced through various shots showing women applying the cream to their arms, legs, and stomach. It is described as being able to tighten, tone, and transform while you rest, and is listed as the #1 Best Seller at Ulta. - 00:07–00:15 The ad focuses on how Get Dreamy is more than just skincare; it’s your ultimate nighttime self-care ritual. It highlights that this night-time ritual is clinically proven and contains clinically proven ingredients like milk thistle and uva-ursi leaf extract, all while showing close-ups of the product and how to apply it. - 00:15–00:25 The ad continues to display the product’s skin benefits, which include visibly tightening skin and reducing the look of cellulite. It then returns to women applying the cream to different areas of their body. The voiceover reiterates the cream is designed to work while you sleep, targeting sagging areas to firm, tone, and deeply hydrate your skin. - 00:25–00:33 Building on the theme of improving sleep, the ad shifts to showcasing the product enhancing your body’s natural recovery, with calming drops of melatonin and valerian root to promote serene and rejuvenating sleep. This is accompanied by molecule graphics that appear next to the cream. - 00:33–00:43 The ad reiterates that this is more than just skincare; it's self-care at its best. The ad concludes by showing the product name one last time and offering the ability to try before you buy for just $5.

# Ad summary This ad introduces Maelys Get Dreamy body toning whip as a solution for loose or saggy skin, especially after rapid weight loss. It highlights key ingredients and offers a risk-free trial. # Brand positioning Maelys is presented as a provider of clinically proven body solutions, emphasizing trust and visible results. The brand positions itself as a solution-oriented brand that directly addresses skin concerns that can occur after weight loss journeys. This is further reinforced by the offer to 'try before you buy,' showcasing confidence in their product's efficacy. # Product Maelys Get Dreamy is an overnight body toning whip designed to improve the look of loose, saggy skin and smooth the look of cellulite. It is shown as a white cream with a whipped texture and packaged in a purple jar. The product is formulated with ingredients like Milk Thistle and Uva-Ursi Leaf Extract, and is clinically proven to tighten the look of skin and smooth the look of cellulite on areas like the stomach, thighs, legs, and booty. It is a number one best-seller at Ulta. The product is applied before bed to work while you sleep. The ad includes an offer to try the product for three weeks and only pay if you want to keep it. # Visual style The ad has a polished commercial feel, using bright and natural lighting. The editing style uses quick cuts and transitions, with a moderate pace. Product actions are timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 I asked the universe to give me a sign Text overlay: 00:00–00:02 I asked the universe to give me a sign Visual: 00:00–00:02 A young woman with long blonde hair stands outside a house on a sunny day, holding her hand up to shield her eyes from the sun. She is wearing a long-sleeved white shirt. The camera is selfie-style and slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad identifies loose, saggy skin after rapid weight loss as the central frustration, signaled by the line: "But your skin is still catching up." # Value propositions - Targets loose or saggy skin after weight loss, implying targeted efficacy. - Addresses a common skin concern for the stomach, thighs, legs and booty. - Overnight application simplifies the user's skincare routine and maximizes convenience. # Benefits - Improves the look of loose, saggy skin - Smooth the look of cellulite - To tighten the look of skin - Helps smooth the look of fatty skin # Features - Overnight body toning whip - Milk Thistle - Uva-Ursi Leaf Extract # Call to action Try Before You Buy # Point of view - Customer 80% – The ad primarily shows real or implied users of the product through UGC-style testimonials and demonstrations. - Brand 20% – The brand provides official information about the product, features, and clinical results. # Storyline - 00:00–00:05 The ad begins with a comedic hook, setting up a desire for a sign from the universe. - 00:06–00:15 The ad transitions to acknowledging a common issue related to rapid weight loss: loose or saggy skin. This beat establishes a problem, presenting before and after imagery of women's bodies with and without skin laxity. - 00:16–00:32 The ad introduces Get Dreamy Overnight Body Toning Whip as a solution for tightening and smoothing skin, showing it being applied to the stomach, thighs, legs and booty. This beat functions as a product introduction and demonstration. - 00:33–00:37 The ad explains that Get Dreamy is formulated with ingredients like Milk Thistle and Uva-Ursi Leaf Extract to help smooth the look of fatty skin. - 00:37–00:38 The ad states the product is clinically proven to smooth the look of fatty skin, showcasing before and after images of women's bodies. - 00:38–00:40 The ad instructs the viewer to apply the product before bed and let it work while you sleep. - 00:41–00:44 The ad encourages the viewer to try the product before you buy it. - 00:45–00:49 The ad details that you can get a full size jar, use it for 3 weeks and only pay if you want to keep it at the end of the trial. This beat addresses a purchase barrier by presenting a risk-free offer. - 00:50–00:56 The ad ends by encouraging the viewer to help their skin catch up with Get Dreamy.

# Ad summary This ad promotes Maelys GET-DREAMY Toning Whip, highlighting its efficacy in tightening skin after weight loss, specifically referencing the use of Ozempic. The ad features an image of the product held by a person, with text emphasizing its viral status and urging potential customers to try it before buying. # Brand positioning MAELYS presents itself as a brand offering targeted skincare solutions, with a focus on addressing specific cosmetic concerns related to body image and skin appearance. By featuring the GET-DREAMY product, the brand promotes the idea of achieving smoother, more toned skin, particularly in the context of weight loss or body transformation. The brand aligns with values of targeted skincare and self-improvement, offering functional solutions to address specific aesthetic concerns. # Product The featured product is MAELYS GET-DREAMY Toning Whip, an overnight tanning body whip. It is presented as a solution for tightening skin after weight loss, specifically targeting concerns related to the use of Ozempic. The product aims to improve skin tone and texture, providing a cosmetic solution for individuals seeking to enhance their appearance. The ad highlights the product's viral status, suggesting its popularity and effectiveness, and encourages potential customers to try it before committing to a purchase. # Visual style The ad has a clean and direct visual style, featuring a close-up shot of the product held by a person. The image treatment appears to have some color grading or desaturation, creating a soft and slightly muted aesthetic. The typography is simple and legible. The overall style aims for a balance between product focus and lifestyle integration, presenting the product in a way that feels both informative and relatable. # Hooks Headline: A proven way to tighten post-ozempic skin # Funnel stage Consideration # Pain points The ad directly addresses the issue of skin laxity that can occur after significant weight loss, especially when associated with medications like Ozempic. The copy targets a specific concern among individuals experiencing body changes and provides a targeted solution for skin tightening. # Value propositions - A proven way to tighten post-ozempic skin - Try the viral GET-DREAMY Toning Whip before you buy it # Benefits - Tighten post-ozempic skin # Features - Toning whip # Call to action None used. # Social proof - Try the viral GET-DREAMY Toning Whip before you buy it # Point of view - Brand: This POV is present in the main copy and tagline, positioning the product as a solution for tightening skin and encouraging trial before purchase. # Storyline - The ad copy introduces the concept of tightening skin after Ozempic use. This is intended to capture the attention of individuals who have experienced skin laxity following weight loss, framing the product as a solution to a specific cosmetic concern. This section is told from the brand's perspective. - The phrase "Try the viral GET-DREAMY Toning Whip before you buy it" conveys the product's popularity and effectiveness. This is intended to create a sense of urgency and encourage potential customers to experience the product before making a purchase decision. This section is told from the brand's perspective.