How LOOKFANTASTIC Advertises on Meta

# Ad summary This image ad promotes Clinique's UV solutions SPF. Two different versions of the product are shown, positioned at an angle and with soft pink lighting in the background. The ad emphasizes the brand name, and that the product is exclusively available at Lookfantastic. # Brand positioning Clinique is presented as a skincare brand focused on providing targeted UV protection. Positioned as a brand available at a premium retailer, it emphasizes accessibility to advanced skincare solutions. The brand steers clear of overly scientific or clinical positioning, emphasizing a more approachable and straightforward tone by focusing on essential sun protection with options for different skin needs. # Product The ad features two versions of Clinique's UV Solutions SPF. One is the mattifying version, which is designed to control shine and provide a matte finish, while the other is a hydrating version, formulated to offer moisturization alongside sun protection. Both products come in yellow tubes with white caps and feature an SPF of 50. The packaging is clean and minimalistic, typical of Clinique's branding, with key information such as the product name, SPF value, and skincare benefits clearly displayed. The products address the need for daily sun protection while catering to different skin types, offering solutions for both oily and dry skin concerns. # Visual style The ad uses a clean and minimalistic aesthetic with a soft, gradient background, emphasizing the product through lighting and placement. The visual style aligns with Clinique's branding and aims for a high-quality, polished look. The gradient background and soft lighting create a gentle, inviting atmosphere, enhancing the overall scannability and stop power in the feed. # Hooks Headline: BEHIND the BRAND CLINIQUE # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common need for sun protection while highlighting options for different skin types, such as mattifying for oily skin or hydrating for dry skin. # Value propositions - Different formulations to meet skin needs. # Benefits - Sun protection - Mattifying effect - Hydration # Features - UV Solutions - SPF 50 - Mattifying - Hydrating # Call to action None used. # Social proof - None used. # Point of view - Brand: From the brand's perspective, the ad seeks to highlight its high-quality skincare solutions and direct customers to a specific retailer for purchase. # Storyline - The ad starts by highlighting the brand, Clinique, positioning the advertisement as a behind-the-scenes look, creating intrigue and familiarity. The intent is to draw the viewer in and focus on brand recognition from the brand’s perspective. - Next, the ad promotes Clinique's UV Solutions SPF, focusing on the different formulations available, appealing to a broad audience with varied skincare needs. This is from the brand's perspective, showcasing the product’s versatility. - Finally, the ad directs viewers to purchase the product at Lookfantastic, providing a clear call to action and purchase location. This is from the brand’s perspective, guiding the viewer towards conversion.

# Ad summary An image showcasing Prada lip gloss, emphasizing its luxury status and recent arrival. # Brand positioning Prada Beauty aims to occupy a high-end, luxury space in the beauty market, aligning with values of sophistication and exclusivity. The brand extends the established reputation of Prada in fashion and accessories to the beauty category, targeting consumers who appreciate high-quality, designer products. By associating beauty products with a luxury fashion brand, Prada differentiates itself from typical beauty brands that focus solely on cosmetics, promoting an elevated lifestyle and status. # Product The featured product is a Prada-branded lip gloss. It is packaged in a clear, square tube that displays a glossy, deep red color. The gloss features a silver, rectangular collar embossed with the "PRADA" logo, topped with a cylindrical silver cap. The lip gloss is positioned as a luxury item, meant to be used as part of a high-fashion aesthetic. The ad focuses on the newness of the product, implying a limited availability or a must-have status for those seeking the latest in beauty trends. # Visual style The ad features a highly polished, studio-shot image with a clean and minimalist aesthetic. The focus is on showcasing the luxury products in a well-lit setting with a soft gradient background. The image treatment includes sharp focus on the product details, creating a visually appealing and high-end presentation. The composition and lighting create a sense of sophistication and elegance. # Hooks Headline: JUST LANDED # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's perspective is evident as it showcases its new lip gloss alongside its existing luxury handbag, emphasizing the brand's high-end status and the product's recent arrival. # Storyline - The ad opens by presenting the Prada lip gloss alongside a Prada handbag. The intention is to visually associate the new beauty product with the established luxury fashion brand, instantly conveying a sense of high-end quality and design. The viewer experiences this from the brand's perspective, as it introduces its beauty product within a context of luxury accessories. - The focus then shifts to highlighting that the lip gloss has "JUST LANDED". The intent is to create a sense of urgency and exclusivity around the product, suggesting that it is a new and desirable item. This part of the story is told from the brand’s perspective, emphasizing the newness and trendiness of the lip gloss.

# Ad summary A creator demonstrates Clinique's new lightweight daily SPF 50 in mattifying and hydrating formulas. She applies each to one side of her face, describing the benefits and finishes. # Brand positioning Clinique is presented as a modern and innovative skincare brand that offers effective yet gentle products. The ad's focus on two specialized SPF formulas (Mattifying and Hydrating) suggests Clinique understands the importance of sun protection while also addressing diverse skincare needs. The brand aligns with a practical, science-backed approach, providing solutions for both oily and dry skin types. Clinique aims to occupy a space as a reliable brand that enhances skin health with a focus on lightweight, fragrance-free products suitable for daily use under makeup. # Product The ad features Clinique's UV Solutions SPF 50 sunscreen, available in two distinct formulas: Mattifying and Hydrating. Both versions are presented as lightweight, daily SPF 50 sunscreens designed to be worn under makeup. The Hydrating formula is designed to boost hydration, leaving the skin beautifully glowing and plump. The Mattifying version is for people looking to control excess oil and refine skin texture. According to the creator, this leaves a soft, blurred-pore satin finish. Both are fragrance-free and designed to absorb quickly into the skin. # Visual style The ad has a polished UGC aesthetic with a clean, bright look achieved through natural lighting. The editing style features quick cuts and static shots, creating a consistent rhythm. The production quality is good, with a focus on clear visuals and audio. The pacing is moderate and consistent throughout the ad. The cuts and text are timed to match the music and voiceover. # Hooks Spoken: Female 1: Clinique have just launched a brand new SPF called the UV Solutions SPF 50. Text overlay: Brand New / SPF Visual: 00:00–00:01 Close-up shot of a young fair-skinned woman with green eyes and freckles looking directly into the camera with a neutral expression. She wears a light pink and white strawberry-patterned bathrobe. She holds a yellow and white tube of the mattifying SPF 50 in her left hand and the hydrating SPF 50 in her right hand. Text overlay: "Brand New SPF" / 00:01–00:02 The woman continues looking into the camera as she covers her mouth with the SPF tubes. # Funnel stage Middle of funnel (Consideration) # Pain points Excess oil production that leads to clogged pores and unwanted shine. This is addressed by the Mattifying SPF formula that helps control excess oil and refine skin texture. Visually, this is addressed when the creator states that the SPF is good for blurring pores. # Value propositions - Lightweight daily SPF 50: Provides sun protection without feeling heavy or greasy. - Two formulas (mattifying and hydrating): Allows customers to choose the best option for their skin type. - Fragrance-free: Suitable for sensitive skin. - Layers perfectly under makeup: Convenient for daily use as part of a makeup routine. # Benefits - Boosts hydration - Leaves the skin beautifully glowy and plump - Helps control excess oil - Refines the skin texture - Softly blurs pores - Creates a beautiful satin finish on the skin - Quickly absorbs into the skin - Layers perfectly under makeup # Features - UV Solutions SPF 50 - Mattifying formula - Hydrating formula - Lightweight - Daily SPF 50 - 100% fragrance-free # Call to action None used. # Social proof - "First up, I'm applying the hydrating version to one side of my face. This boosts hydration and it leaves the skin beautifully glowy and plump" – Female 1 (Creator) - "And now onto applying the mattifying version on the other side of my face. This helps control excess oil and refines the skin texture. It's really softly blurred my pores. And I would describe it as being a beautiful satin finish on the skin." – Female 1 (Creator) # Point of view - Customer 100% – The ad is delivered by a skincare creator who is testing and describing the product from her own perspective as she applies it. # Storyline - 00:00–00:02 A creator introduces Clinique's new UV Solutions SPF 50. - 00:02–00:06 She notes that the SPF comes in two formulas: mattifying and hydrating. - 00:06–00:09 She describes the SPF as lightweight and appropriate for daily use. - 00:09–00:14 The creator applies the hydrating version to one side of her face, saying that it boosts hydration and leaves skin glowy and plump. - 00:15–00:24 She applies the mattifying version to the other side, noting that it controls excess oil and refines skin texture for a soft, blurred satin finish. - 00:24–00:30 The creator confirms that both versions are fragrance-free, quickly absorb into skin, and can be layered under makeup. - 00:30–00:31 The creator tells the audience that the product is now available at Look Fantastic.

# Ad summary This ad features a beauty influencer showing off the contents of a limited edition Moroccanoil hair product bundle. The ad follows the influencer as she uses the products in her shower and demonstrates how the products transform her hair. # Brand positioning Moroccanoil presents itself as a premium haircare brand that prioritizes high-quality ingredients and noticeable results. The brand aligns with a self-care lifestyle, suggesting that its products are a worthwhile investment for maintaining healthy and beautiful hair. The brand is presented as luxurious with product bundles being a treat for consumers. # Product The ad features the LookFantastic x Moroccanoil 'The Liquid Gold Edit' product bundle, which includes several Moroccanoil hair care products. The bundle includes Moisture Repair Shampoo, Moisture Repair Conditioner, High Shine Gloss Mask, and Luminous Hairspray. The Moisture Repair Shampoo and Conditioner are for weakened and damaged hair, working to cleanse and hydrate the hair. The High Shine Gloss Mask is for all hair types, giving reflective shine and intense softness. The Luminous Hairspray is a strong-hold hairspray. Also shown are the Shower Gel and Moroccanoil Treatment. # Visual style The ad has a clean and polished aesthetic, typical of beauty product commercials. It combines studio shots of the product with user-generated content (UGC) style shots of a woman using the product. The lighting is natural and the colors are bright and vibrant. The pacing is quick, with cuts synchronized to the music, maintaining a consistent rhythm throughout the ad. # Hooks Visual: 00:00–00:01 A studio shot of a product box on top of a white linen surface. The product box is white with black swirling lines on it. / 00:01–00:03 A studio shot of the inside of the product box, which contains several turquoise and white hair products. There is white crinkled paper filling in the space between the products. # Funnel stage Consideration # Pain points None used. # Value propositions - The limited edition Moroccanoil bundle is a simple way to get all of the products needed to hydrate and style hair. # Benefits - Moisture Repair Shampoo: Cleanses and hydrates hair - Moisture Repair Conditioner: Hydrates hair - High Shine Gloss Mask: Gives reflective shine and intense softness - Luminous Hairspray: Strong-hold # Features - Moisture Repair Shampoo: For weakened and damaged hair - Moisture Repair Conditioner: For weakened and damaged hair - High Shine Gloss Mask: For all hair types - Luminous Hairspray: Finish Strong # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer of Moroccanoil as she uses the products. # Storyline - 00:00–00:01 The ad opens with a product box. - 00:01–00:03 00:01–00:03 The ad shows the contents of the box, which includes several hair care products. This is intended to showcase the products included in the bundle. - 00:03–00:06 00:03–00:06 The ad shows the Moisture Repair Shampoo being applied to hair in the shower. This is to demonstrate how to use the product. - 00:06–00:11 00:06–00:11 The ad shows the Moisture Repair Conditioner being applied to hair in the shower. This is to demonstrate how to use the product. - 00:11–00:14 00:11–00:14 The ad shows the High Shine Gloss Mask being applied to a hand and rubbed in. - 00:14–00:19 00:14–00:19 The ad shows the Moroccanoil Shower Gel. This is to showcase the product and it's golden color. - 00:19–00:21 00:19–00:21 The ad shows a woman spraying Moroccanoil Treatment into her hair. This is to demonstrate how to use the product. - 00:21–00:24 00:21–00:24 The woman flips her hair to show the volume after the products have been used. - 00:24–00:27 00:24–00:27 The ad shows the woman spraying Luminous Hairspray into her hair. This is to demonstrate how to use the product. - 00:27–00:29 00:27–00:29 The woman is seen again and smiles at the camera.

# Ad summary string # Brand positioning NARS is presented as a high-end makeup brand that enhances natural beauty, offering products that are lightweight, easy to blend, and effective at blurring imperfections like pores. The ad focuses on achieving a 'skin-like' finish, promoting a look that is both flawless and natural. NARS positions itself as a go-to brand for those who want makeup that feels weightless and controls shine, particularly for individuals with oily T-zones. The brand's alignment with Cult Beauty also suggests it caters to a trend-conscious audience that values quality and effectiveness. # Product The product featured in the ad is the NARS Natural Matte Longwear Foundation, a liquid foundation designed to provide a natural matte finish with long-lasting wear. It is described as creamy yet lightweight, making it easy to blend into the skin. The foundation is targeted towards individuals seeking to blur their pores and control shine, especially those with oily T-zones. The foundation's USP is its ability to provide a matte finish while still allowing the skin to look like skin, rather than appearing overly made-up. The ad showcases how the foundation blends easily, feels weightless on the skin, and instantly blurs pores, making it a worthwhile product for achieving a flawless yet natural complexion. # Visual style The ad has a polished yet relatable visual style, employing a natural lighting setup to create an authentic feel. The editing consists of smooth transitions and static shots, contributing to a professional but not overly stylized look. The production quality gives off a hybrid vibe—polished commercial with a UGC feel—designed to appeal to viewers seeking honest reviews. The pacing is consistent, with cuts timed to voiceover lines to maintain engagement. # Hooks Spoken: Female 1: Okay, not to be dramatic, but this has completely changed my makeup routine. Visual: 00:00–00:04: A close-up shot of a fair-skinned woman with blonde hair pulled back, wearing a black top, gold hoop earrings, and a pendant necklace. She is holding a bottle of NARS foundation. The background is a neutral wall with white cabinets. The camera is selfie-style, held by the woman, focusing on her face and the product. She is smiling and speaking directly to the camera. The lighting is soft and natural. The NARS logo is clearly visible on the foundation bottle. # Funnel stage Middle of funnel (Consideration) # Pain points Pores and oily t-zone. # Value propositions - The foundation is creamy yet lightweight, blending easily into the skin. - It blurs pores while maintaining a natural, skin-like appearance, enhancing overall skin texture. - It has shine control to help with oily T-zones # Benefits - Blurs pores - Controls shine - Makes skin look like skin # Features - Creamy, lightweight texture - Longwear - Matte finish # Call to action None used. # Social proof - "That is the best foundation I have used in a very long time" – Female 1 (Customer) # Point of view - Customer 100% – All content is delivered from the perspective of a customer/user, creating a relatable demonstration. # Storyline - 00:00–00:04 The video opens with the creator holding the NARS Natural Matte Longwear Foundation and claiming that it has completely changed her makeup routine. This aims to immediately capture the audience's attention by highlighting a significant positive impact on the creator's beauty regimen. The perspective is from the creator's point of view, conveying excitement and enthusiasm. The tone is casual and relatable, designed to resonate with viewers. - 00:04–00:13 The creator then proceeds to demonstrate the product by applying it to one side of her face, highlighting its creamy and lightweight texture. This serves to visually introduce the product and its key attributes, setting up a comparison. The perspective shifts to a product demonstration, with a focus on practical application. The tone remains positive and informative. - 00:13–00:20 The creator provides her first impressions, emphasizing how easily the foundation blends and how weightless it feels on the skin, further reinforcing its benefits. The perspective remains with the creator, sharing her personal experience. The tone is enthusiastic and authentic, enhancing the product's appeal. - 00:20–00:24 She then points out how the foundation instantly blurs pores, demonstrating its effectiveness in creating a smooth skin texture. The perspective remains with the creator, providing a close-up visual of the product's blurring effect. The tone is impressed and satisfied. - 00:24–00:27 The creator uses a brush to blend the foundation more thoroughly, preparing to show the final comparison between the two sides of her face. This is a continuation of the product demonstration, emphasizing the ease of application. The perspective is educational, showcasing the proper technique. The tone is instructional and reassuring. - 00:27–00:33 The creator highlights the pore-blurring effect and the fact that her skin still looks like skin, indicating a natural finish, further emphasizing the key benefits of the foundation. The perspective remains with the creator, showcasing the visible results. The tone is confident and pleased. - 00:33–00:37 The creator notes the foundation's shine control, specifically mentioning its suitability for oily T-zones, highlighting a key functional benefit. The perspective is from an informed user, giving targeted advice. The tone is knowledgeable and helpful. - 00:37–00:38 The creator announces she will finish her makeup, showing enthusiasm for the product, implying the viewer should follow suit. The perspective is from a satisfied user. The tone is excited and encouraging. - 00:38–00:44 The creator expresses strong satisfaction with the NARS foundation, calling it the best she has used in a long time, offering a powerful endorsement. The perspective is from an enthusiastic reviewer. The tone is effusive and convincing. - 00:44–00:47 She elaborates that her other makeup products applied nicely on top of the foundation, indicating improved overall makeup application. The perspective is from an experienced makeup user. The tone is complimentary and assured. - 00:47–00:57 The creator informs viewers about a promotional offer: spending £65 or more on NARS products at Cult Beauty will result in a free gift, including 'The Multiple', a lip balm, and a mini primer, adding an incentive to purchase. The perspective shifts to a promotional announcement. The tone is informative and persuasive.

# Ad summary This ad for Prada Beauty showcases its new lip gloss products. The ad is visually driven, featuring a lineup of different colored lip glosses against a glossy pink backdrop. The 'Just Landed' headline and product-focused imagery suggest a new product announcement. # Brand positioning Prada Beauty is presented as a high-end luxury brand, with a focus on sophisticated aesthetics and quality. The brand's positioning revolves around elegance and innovation, blending high fashion with cosmetic products. The emphasis on 'just landed' suggests exclusivity and newness, targeting customers who value being on the cutting edge of beauty trends. Prada Beauty does not obviously push against norms; it follows category conventions while maintaining its unique brand identity, which is both functional and emotional. # Product The featured product is Prada Beauty lip gloss. The glosses come in a range of colors, from deep reds and browns to light pinks, yellows, and greens. The lip glosses are packaged in clear tubes with silver, rectangular caps that have the Prada logo printed on them (on-package label text). The product aims to add a touch of luxury and style to the user's beauty routine, while being accessible and easy to use for everyday occasions. The advertisement directly addresses purchase barriers by highlighting that the lip glosses are "just landed," and encourages viewers to check them out. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motifs include a product-focused arrangement and a minimalist background. The image treatment involves soft lighting, color grading to enhance the pink tones, and background removal to focus on the product. The typography is integrated cleanly, with a bold sans-serif font for the retailer name and a handwritten-style font for 'Just Landed.' # Hooks Headline: JUST LANDED # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New and exclusive product: emphasizes the 'Just Landed' aspect. # Benefits - Adds a touch of luxury to beauty routine - Easy to use - Follows trend # Features - Range of colors - Glossy finish - Luxury packaging # Call to action None used. # Social proof - None used. # Point of view - Brand, showcased throughout the image by presenting the product and retail availability # Storyline - The ad begins with a visual of the Prada Beauty lip glosses lined up. This is presented from the brand's perspective to showcase the different colors and sleek packaging. The intention is to draw the viewer's attention to the product range and emphasize the luxurious brand aesthetic. - The ad emphasizes the 'Just Landed' text in the upper right. The brand aims to convey that the product is new and exclusive, encouraging the audience to explore the latest addition to the Prada Beauty collection. - Finally, the ad concludes with the LOOKFANTASTIC logo, presented from the brand's perspective, indicating where the product is available for purchase. This is intended to guide potential customers to a trusted retailer, facilitating the path to purchase.

# Ad summary This ad features Prada beauty products, specifically a lip balm and a lipstick in a yellow shade, presented on a light yellow backdrop with the text "JUST LANDED" overlaid. # Brand positioning Prada is presented as a luxury beauty brand, positioned at the high end of the market with its minimalist and modern product design. The brand emphasizes sophistication and exclusivity, aligning with a high-fashion lifestyle through its sleek, architectural packaging and focus on a curated color palette. Prada pushes against typical beauty industry norms by focusing on refined simplicity and understated elegance rather than overt glamour or maximalism, appealing to consumers who value sophistication and quality. # Product The ad features two Prada beauty products: a lip balm and a lipstick. The lip balm appears to be a clear gloss with a slight yellow tint in a transparent tube. The lipstick is a solid yellow color with a matte finish, presented in a sleek, silver case. Both products share the same minimalist packaging, featuring a rectangular silver block near the base with the Prada logo engraved on it. The products are showcased on a reflective surface, emphasizing their high-end design and aesthetic appeal. The focus is on the visual presentation and the recent availability of the products, aiming to attract consumers interested in new and luxurious beauty items. # Visual style The ad has a highly polished, studio-shot aesthetic with a minimalist design. The visual motifs include a monochromatic color scheme, clean lines, and a focus on product presentation. The image treatment features soft, diffused lighting and a reflective surface, creating a luxurious and sophisticated feel. The typography is clean and legible, contributing to the overall minimalist style. The style aims to be disruptive by focusing on simplicity and elegance, contrasting with typical maximalist beauty ads, and enhancing scannability in the feed due to its clean layout and clear product focus. # Hooks Headline: JUST LANDED # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Lip balm - Lipstick # Call to action None used. # Social proof - None used. # Point of view - Brand: The main product display and the tagline "JUST LANDED" communicate the brand's message of luxury, newness, and exclusivity. - External source: The logo "LOOKFANTASTIC" at the bottom indicates the retail partner and provides a point of purchase for the viewer. # Storyline - The ad begins by showcasing two Prada beauty products—a lip balm and a lipstick—in a highly stylized, monochromatic setting. This opening scene conveys the brand's commitment to luxury and sophistication. The audience experiences it from the brand's perspective, highlighting product presentation and aesthetic appeal. - The text "JUST LANDED" is overlaid, emphasizing the newness and exclusivity of the products. This progresses the narrative by creating a sense of urgency and desire. The audience experiences this from the brand's perspective, aiming to generate immediate interest and drive potential purchases. - The brand name "LOOKFANTASTIC" is displayed at the bottom of the ad, indicating where the products can be purchased. This adds a layer of accessibility to the luxury products. The audience is seeing this from an external source, showing the retail partnership.

# Ad summary An ad promoting LookFantastic's selection of birthday gifts. The image features several beauty and cosmetic products arranged near a slice of birthday cake with a candle. The ad uses the playful tagline 'Gifts that leave no crumbs' to suggest that these beauty products are a desirable and guilt-free alternative to traditional birthday treats. The ad also includes a call to action directing users to 'Shop birthday gifts at LookFantastic.' # Brand positioning LookFantastic is positioned as an online retailer offering a curated selection of beauty and cosmetic products, making it a go-to destination for consumers seeking a diverse range of beauty solutions. The brand seems to focus on convenience and variety, providing a wide array of options that cater to different beauty needs and preferences. LookFantastic positions itself as a one-stop-shop for consumers seeking to discover new beauty products or stock up on their favorite brands. # Product The ad features a selection of beauty and cosmetic products. These include two tubes of lip gloss or similar cosmetic products in neutral shades, a black tube of lipstick with a visible peach shade, and a bottle of men's cologne. The products are portrayed as giftable items, suggesting they are desirable and suitable for special occasions like birthdays. The lip products are for adding color and shine to the lips, while the cologne is for men who want to wear a premium fragrance. The ad suggests these products are worth trying or buying for their aesthetic enhancement and sensory appeal, and as high-quality presents. # Visual style The ad has a polished, studio-shot aesthetic with a focus on carefully arranged product placement. The visual motif is centered around a birthday theme, combining beauty products with a slice of cake. The image treatment includes soft, diffused lighting and subtle color grading to create a warm, inviting atmosphere. The typography is clean and legible, integrated well with the overall design. The visual style mimics the high-end beauty and lifestyle content found on platforms like Instagram, aiming to capture attention through its curated and aesthetically pleasing presentation. # Hooks Headline: GIFTS THAT LEAVE NO CRUMBS # Funnel stage Consideration # Pain points Consumers may be seeking unique and memorable gift ideas for birthdays. "GIFTS THAT LEAVE NO CRUMBS" implies a desire to avoid the mess or typical associations of birthday celebrations (like cake crumbs) while still offering a special treat. # Value propositions - Beauty and cosmetic products: desirable and suitable for special occasions like birthdays - "GIFTS THAT LEAVE NO CRUMBS": Implies a guilt-free, desirable alternative to traditional birthday treats # Benefits - Giftable items # Features - Beauty and cosmetic products # Call to action SHOP BIRTHDAY GIFTS AT LOOKFANTASTIC # Social proof - None used. # Point of view - Brand: The ad promotes LookFantastic as a source for birthday gifts, using an arrangement of beauty products and a slice of cake. The text directly markets the items as ideal presents. - Customer: The customer is invited to shop for birthday gifts. # Storyline - The ad opens with a playful statement that these gifts will leave no crumbs, implying a comparison to cake, suggesting a clever alternative for birthday gifts. The brand is playfully grabbing attention to the ad by using a food pun related to the celebration theme. - The centerpiece is a photograph that includes a slice of cake along with a curated selection of beauty products, creating a visually appealing scenario. The brand is inviting viewers to shop for birthday gifts, showcasing how the products are fit for the occasion. - The ad concludes with a call to action that directs consumers to the LookFantastic website, streamlining the path to purchase. The brand is prompting viewers to shop for these products on their website.

# Ad summary The image ad for LOOKFANTASTIC showcases an assortment of wedding gifts including makeup, perfume, and shoes. # Brand positioning LOOKFANTASTIC is presented as a beauty and lifestyle curator, providing a selection of luxurious items that are suitable as wedding gifts. The ad emphasizes gifting, suggesting that LOOKFANTASTIC aims to be seen as a thoughtful source for special occasions. The brand aligns with values of elegance, sophistication, and curated luxury, offering a range of products that enhance personal style and beauty. # Product The ad features a curated assortment of luxury beauty and lifestyle products ideal for wedding gifts. These include designer perfume, high-end makeup, and stylish heels. Each product is individually packaged, brand-name, and selected to convey sophistication and elegance. The products are presented as high-quality options for those seeking to give memorable and luxurious presents. The ad showcases a cohesive collection that demonstrates the thoughtfulness behind each gift. # Visual style The ad uses a polished, studio-shot aesthetic to create a sense of luxury and refinement. The visual motif centers around a curated collection of items presented on a silver tray. The image treatment includes background removal, clean lighting, and color grading to enhance the visual appeal. The layout features a vertical format, which is well-suited for in-feed and Story placements. The typography is elegant and legible, contributing to the overall sophisticated tone. The style aims to convey a sense of high-end curation, enhancing scannability with its clear composition and stop power through its visual appeal. # Hooks Headline: THEY’LL LOVE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is present in the caption "THE GIFTS WE VOW THEY'LL LOVE," which positions the gifts as highly desirable and guaranteed to please. # Storyline - The image begins by introducing the theme: "THE GIFTS WE VOW THEY'LL LOVE." The ad's top caption suggests that the ad is about gifts. It assures the audience that these are items that recipients will appreciate. The brand is speaking directly to the audience, framing the selection as guaranteed to please. - The main section showcases a collection of luxury items displayed on a silver tray along with a piece of cake, emphasizing the wedding theme. From the brand's perspective, the gifts are presented in an elegant setting, highlighting their desirability and premium nature, reinforcing the idea that these products are perfect for special occasions. - The bottom text directs viewers to "SHOP WEDDING GIFTS AT LOOKFANTASTIC." The brand encourages immediate action by prompting viewers to explore their wedding gift selection directly on their website, turning interest into a potential purchase.

# Ad summary This ad features Molly-Mae reviewing Kérastase hair products. She describes how luxurious the brand makes her feel and how she has incorporated their products into her routine. She highlights the Absolu Glaze Drops Hair Oil and the Absolu Masque Crème. # Brand positioning Kérastase is presented as a luxury hair care brand that offers a salon-like experience at home. The brand emphasizes feelings of luxury and indulgence, positioning itself as a premium option. It aligns with a lifestyle of self-care and pampering, focusing on high-quality ingredients and advanced formulations for effective hair treatment. The brand does not directly compare with other brands in the ad. # Product The ad showcases two products from Kérastase: the Gloss Absolu Glaze Drops Hair Oil with Wild Rose 45ml and the Gloss Absolu Masque Crème Hydra-Glaze for Thick Frizzy Hair 200ml. The hair oil promises a glossy finish and is infused with wild rose, while the hair mask is specifically formulated for thick, frizzy hair, providing intense hydration. The ad highlights the luxurious feel of the products and implies that they provide a salon-quality treatment in the comfort of one's home. The products are presented as essential components of a hair care routine, worth buying for their high-quality ingredients and transformative results. # Visual style The ad has a polished commercial feel with clean lighting and a consistent aesthetic. The editing is smooth, with static shots that focus on the product and the speaker. The pacing is moderate. The setting is stylized with a 'Beauty Investigator' theme, using props like mood boards and reports to enhance the narrative. # Hooks Spoken: 00:01–00:04 Molly-Mae: I've really been obsessed with the Kérastase products. I've really started to incorporate them into my routine. Text overlay: NEW SEASON (Upper Left) / MOLLY-MAE (Upper Right) / KÉRASTASE / Gloss Absolu Glaze / Drops Hair Oil with Wild / Rose 45ml / MOLLY-MAE / BEAUTY INVESTIGATOR Visual: 00:01–00:04 Molly-Mae is sitting at a desk with a nameplate that reads 'MOLLY-MAE BEAUTY INVESTIGATOR.' She is holding the Kérastase Gloss Absolu Glaze Drops Hair Oil with Wild Rose 45ml. She is wearing a maroon button-down shirt. Her hair is long and blonde. # Funnel stage Consideration # Pain points The ad implicitly addresses the desire for salon-quality hair treatment at home, eliminating the need for expensive and time-consuming salon visits. "It makes you feel like you've kind of had like a hairdresser's trip but at home." # Value propositions - Luxurious feel - Salon-quality treatment at home # Benefits - Makes you feel like you’ve kind of had like a hairdresser's trip but at home. # Features - Gloss Absolu Glaze Drops Hair Oil with Wild Rose 45ml - Gloss Absolu Masque Crème Hydra-Glaze for Thick Frizzy Hair 200ml - Wild rose infusion (hair oil) - Hydra-glaze formula (hair mask) # Call to action None used. # Social proof - “I've really been obsessed with the Kérastase products. I've really started to incorporate them into my routine" – Molly-Mae (Beauty Investigator) # Point of view - Customer 100% – Molly-Mae is sharing her personal experience and enthusiasm for Kérastase products. # Storyline - 00:00–00:01 Molly-Mae is shown in front of a mood board with images of Kérastase products. - 00:01–00:04 00:01–00:04 Molly-Mae, labeled as a 'Beauty Investigator,' expresses her obsession with Kérastase products and how she has started incorporating them into her routine. This is from the customer's POV. - 00:04–00:09 00:04–00:09 Molly-Mae describes how luxurious the Kérastase products are and how they make her feel like she has had a hairdresser trip at home, from the customer's POV and expressing positive feelings.

# Ad summary A still-life studio shot features five different bottles of perfume on a light beige surface. A dark blue ribbon and white risers elevate the products, while a black badge in the top right highlights a 20% off discount. The brand logo appears near the bottom of the frame. # Brand positioning LOOKFANTASTIC is presented as a beauty and fragrance retailer that is offering a selection of perfumes at discounted prices. The brand aims to occupy the space of a curator of well known beauty and fragrance brands. The brand itself aims to align itself with the values of providing access to popular perfumes. By offering discounts, the brand positions itself against the norm of selling prestige fragrances at full price, highlighting a value-driven approach for consumers seeking high-end products without the premium price tag. # Product The advertisement showcases a curated selection of five different perfume bottles from different brands. The perfumes are displayed to highlight their unique packaging designs, including a clear rectangular bottle with a crystal-like topper and peach ribbon, a spherical bottle with a light pink cap, a pink octagonal bottle with a gold cap featuring a floral design, a square bottle with a pink tinted perfume, and a rounded bottle with daisy decorations attached to the top. The variety suggests that the ad is aimed at promoting a wide range of fragrances available through LOOKFANTASTIC. # Visual style The ad has a highly polished, studio-shot aesthetic. The products are arranged in a visually appealing, still-life composition. Soft, diffused lighting and pastel colors create a clean and inviting atmosphere. The typography is simple and legible, ensuring clear communication of the offer and brand. The style is platform-native, with a clean, bright aesthetic that is easily scannable in-feed. # Hooks Headline: 20% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, as the brand is showcasing its offerings and promotions. # Storyline - The image opens with a variety of perfume bottles displayed in a visually pleasing arrangement. This is designed to draw the viewer's attention and showcase the range of products available; The ad is presented from a brand perspective. - The '20% off' badge is prominently displayed in the top right. This incentivizes the viewer to consider purchasing, as the brand highlights a direct offer to convert awareness into sales. - The brand's logo is placed near the bottom, reinforcing brand recognition. It serves to remind the viewer where these products can be found, as the brand puts its name on the product it is promoting.

# Ad summary This ad showcases a variety of beauty and skincare products from different brands available at LookFantastic, emphasizing the idea of 'Beauty in Good Gifting.' The arrangement of products, combined with the elegant ribbon and sophisticated color scheme, creates a visually appealing and luxurious presentation aimed at inspiring viewers to consider these items as gifts. # Brand positioning LookFantastic is presented as a purveyor of high-end beauty and skincare products, curating a selection from various premium brands. The brand positions itself as a destination for luxurious and giftable beauty items, emphasizing quality and variety. By featuring a range of well-known brands, LookFantastic aims to occupy a space in the consumer's mind as a trusted source for premium beauty products, aligning with a lifestyle of self-care and indulgence. The brand ignores the norm of focusing on a single brand and instead promotes a wide selection of brands. # Product The ad features a curated collection of beauty and skincare products from various brands, each offering unique benefits and features. These include skincare sets from ELEMIS and Estee Lauder, a NuFace facial toning device, fragrances from Chloe and Jo Malone, and hair care products from Kerastase. The products are presented as luxurious and giftable items, emphasizing their premium quality and appeal. Each product is designed for personal care and enhancement, catering to individuals seeking high-end beauty solutions. The ad addresses the purchase barrier of indecision by showcasing a variety of options, suggesting that LookFantastic offers something for everyone. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on creating a luxurious and visually appealing product arrangement. The visual motif is a curated collection of beauty and skincare products, tied together with an elegant ribbon. The image treatment includes careful lighting and color grading to enhance the premium feel. The typography is clean and legible, integrated seamlessly into the overall design. The style contrasts with platform-native content, aiming to capture attention with its high-design and sophisticated presentation. # Hooks Headline: There's Beauty in Good Gifting... # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the indecision and difficulty in finding the perfect gift by showcasing a variety of options, suggesting that LookFantastic offers something for everyone. "There's Beauty in Good Gifting..." # Value propositions - Premium quality and appeal - Trusted source for premium beauty products - Something for everyone # Benefits - High-end beauty solutions - Personal care and enhancement - Thoughtful and luxurious gifts # Features - Curated collection of beauty and skincare products - Products from various premium brands - Luxurious and giftable items # Call to action None used. # Social proof - Inclusion of well-known and respected brands like Estee Lauder, Chloe, and Kerastase adds credibility and reinforces the perception of LookFantastic as a trusted source for premium beauty products. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing a curated collection of beauty and skincare products available at LookFantastic and emphasizing the idea of 'Beauty in Good Gifting...' # Storyline - The ad opens with a visually appealing arrangement of various beauty and skincare products, immediately capturing the viewer's attention with a sense of luxury and abundance. This is from the brand's perspective, aiming to showcase the variety and premium nature of the products available at LookFantastic. - The headline 'There's Beauty in Good Gifting...' is presented, framing the products as ideal gifts and tapping into the emotional connection associated with giving and receiving presents. This is from the brand's perspective, suggesting that LookFantastic is the perfect destination for finding thoughtful and luxurious gifts. - The arrangement of products from different brands, tied together with an elegant ribbon, reinforces the idea of a curated collection, highlighting the variety and quality offered by LookFantastic. This is from the brand's perspective, emphasizing the breadth of their product range and their ability to cater to diverse beauty needs. - The inclusion of well-known and respected brands like Estee Lauder, Chloe, and Kerastase adds credibility and reinforces the perception of LookFantastic as a trusted source for premium beauty products. This is from the brand's perspective, leveraging the reputation of established brands to enhance their own brand image and appeal.

# Ad summary This ad features Pureology's Color Fanatic multi-tasking leave-in spray. The ad highlights the product's 21 essential benefits for color-treated hair, emphasizing its vegan ingredients and anti-fade complex. # Brand positioning Pureology is presented as a professional color care brand, emphasizing its commitment to color-treated hair. The brand positions itself as a provider of high-quality, vegan hair care products. The brand aims to occupy the space of professional-grade hair care that is also environmentally conscious and safe for color-treated hair. The brand aligns with values of sustainability and hair health, pushing against norms of using harsh chemicals in hair products. The brand positioning is both functional (providing specific benefits for color-treated hair) and emotional (promoting confidence in maintaining vibrant hair color). # Product The featured product is Pureology's Color Fanatic multi-tasking leave-in spray, designed for color-treated hair. It is advertised as having 21 essential benefits. The product is a leave-in spray that aims to protect and enhance color-treated hair. It contains 100% vegan ingredients and an anti-fade complex. The ad addresses the purchase barrier of maintaining color vibrancy and hair health after coloring treatments, highlighting the product's multi-functional benefits. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product. The image treatment includes background blurring and soft lighting effects. The typography is clean and legible. The style is high-design, aiming to capture attention with a professional and sophisticated look. # Hooks Headline: LOOKFANTASTIC # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of maintaining color vibrancy and overall hair health after color treatments. # Value propositions - 21 essential benefits for color-treated hair - Vegan ingredients for a healthier hair care routine - Anti-fade complex to maintain vibrant color # Benefits - For color treated hair - Pour cheveux colores # Features - 21 essential benefits - Multi-tasking leave-in spray - 100% vegan ingredients - ANTIFADECOMPLEX # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits to the audience. # Storyline - The ad starts by showcasing the Pureology Color Fanatic product, immediately establishing what is being advertised. This is from the brand's perspective, aiming to capture attention and introduce the product. - The ad highlights the key features and benefits of the product, such as its 21 essential benefits, vegan ingredients, and anti-fade complex. This is from the brand's perspective, aiming to educate the viewer about the product's value and unique selling points. - The ad concludes by reinforcing the brand name and product category, ensuring the viewer remembers the brand and its focus on professional color care. This is from the brand's perspective, aiming to solidify brand recognition and association with color-treated hair care.

# Ad summary This ad features three Pureology hair care products: shampoo, conditioner, and serum. The products are displayed on a white surface against a light blue background. The ad promotes the brand's professional color care line. # Brand positioning Pureology is presented as a professional color care brand, emphasizing its dedication to hair products specifically designed for color-treated hair. The brand positions itself as a provider of high-quality, vegan ingredients, and concentrated formulas. This positioning suggests that Pureology aims to occupy the space of a premium, health-conscious brand that caters to consumers who want to maintain and protect their hair color while using environmentally friendly and effective products. The brand's focus on professional-grade care implies a commitment to salon-quality results at home, appealing to those who value expertise and specialized solutions. # Product The ad features three products from Pureology's Strength Cure line. The first product is Strength Cure Shampoo, designed for damaged, color-treated hair. It contains vegan ingredients and a concentrated formula. The second product is Strength Cure Conditioner, also for damaged, color-treated hair, and features vegan ingredients. The third product is Strength Cure Dream Healer Serum, which comes in a pump bottle. All three products are presented as solutions for maintaining and protecting color-treated hair, addressing the need for specialized care to prevent damage and preserve color vibrancy. The products are designed for individuals who want to maintain the health and appearance of their color-treated hair with professional-grade, vegan-friendly formulas. # Visual style The ad has a clean and polished studio shot aesthetic. The visual motif is minimalist, with a focus on product presentation against a simple gradient background. The image treatment includes soft lighting and color grading to enhance the product's colors. The typography is integrated cleanly, with clear and legible fonts. The style is high-design, aiming for a premium and professional look that enhances scannability in the feed. # Hooks Headline: LOOKFANTASTIC # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of damaged, color-treated hair, which requires specialized care to maintain its health and color vibrancy. The ad copy states the products are "For damaged, color-treated hair." # Value propositions - Professional color care with vegan ingredients - Concentrated formula for effective results # Benefits - Professional color care - Maintains and protects color-treated hair # Features - Vegan ingredients - Concentrated formula - For damaged, color-treated hair # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the brand's products and messaging, presenting Pureology as a professional color care provider. # Storyline - The ad begins by showcasing three Pureology products, immediately establishing the focus on hair care. This is from the brand's perspective, aiming to capture attention with its product range. - Next, the ad highlights the Pureology brand name and its positioning as professional color care, reinforcing the brand's expertise and target audience. This is told from the brand's perspective, emphasizing its identity and specialization. - Finally, the ad presents the specific product lines (Strength Cure Shampoo, Conditioner, and Serum), detailing their benefits for damaged, color-treated hair. This is from the brand's perspective, informing the audience about the product's features and intended use.

# Ad summary This ad showcases a variety of beauty products from LookFantastic, emphasizing the ease and elegance of gifting. Through a visually appealing unboxing aesthetic, the ad promotes the idea that LookFantastic can help viewers "win gifting season, every time." # Brand positioning LookFantastic is presented as a go-to online retailer for high-end beauty and self-care products, focusing on gifting. The brand aligns with values of elegance, sophistication, and thoughtfulness, offering curated selections that make gift-giving effortless and impressive. LookFantastic distinguishes itself by providing a wide array of well-known beauty brands. The brand's positioning is both functional (providing access to numerous brands) and emotional (helping customers feel confident and appreciated through thoughtful gifts). # Product The ad features a range of high-end beauty and self-care products available from LookFantastic. These include makeup items like lipstick and eyeliner, skincare products like serums and creams, fragrances, and home items like candles. The products are presented as luxurious and desirable, suitable for gifting. The ad suggests that LookFantastic offers a curated selection, making it easy to find the perfect gift. The products are shown arranged attractively, emphasizing their aesthetic appeal. The ad implies that by purchasing from LookFantastic, customers are investing in quality and thoughtfulness, making the gifting experience both successful and enjoyable. # Visual style The ad has a polished and luxurious aesthetic, using a split screen and dark maroon backdrops, which are used to evoke elegance and sophistication. The editing style involves quick cuts and smooth transitions. The pacing is consistent, creating a steady rhythm that emphasizes the brand's message. The production quality is high, giving off a commercial feel. # Hooks Spoken: [Music] Text overlay: Part One / There's Beauty in Good Gifting / LOOKFANTASTIC Visual: 00:00–00:01: A flat lay of several LookFantastic products in front of a grey background with the brand's logo printed several times. A title card appears in the center of the screen, which reads "Part One There's Beauty in Good Gifting." The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the difficulty of finding the perfect gift. This is conveyed through the emphasis on curated selections and effortless gift-giving. # Value propositions - By purchasing from LookFantastic, customers are investing in quality and thoughtfulness # Benefits - Effortless gift-giving - Thoughtfulness - Investing in quality and thoughtfulness - Successful gifting experience - Enjoyable gifting experience # Features - Wide array of high-end beauty and self-care products - Curated selection - Aesthetic appeal # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's official voice is conveyed through a combination of product displays, text overlays, and visuals, highlighting the brand's aesthetic and value proposition. # Storyline - 00:00–00:01 The ad begins with a flat lay of several LookFantastic products in front of a grey background with the brand's logo. A title card appears in the center of the screen, which reads "Part One There's Beauty in Good Gifting." The scene emphasizes the brand's focus on gifting and the aesthetic appeal of its products. It sets a tone of luxury and curation. - 00:01–00:02 A split screen is shown. The top half of the screen shows a person taking a white candle out of a LookFantastic bag, and the bottom half of the screen shows the same candle in the center of several other LookFantastic products that are on display. - 00:02–00:03 The split screen transitions to show a "Just a little Something" tag at the top half of the screen. The bottom screen remains the same. - 00:03–00:03 The top half of the screen shows a close up view of a person's hands taking a white candle out of the LookFantastic bag. - 00:03–00:04 A person in a gray top and black bottoms walks in front of a maroon backdrop, carrying a LookFantastic bag. - 00:04–00:05 The camera pans past several beauty products that are on display on top of a table. - 00:05–00:07 The split screen returns, with the top screen showing a person taking a white candle out of a LookFantastic bag, and the bottom screen showing the person's hands opening the candle. - 00:07–00:09 The screen shows several beauty products on display on top of a table. A white text overlay appears, which reads "Win Gifting Season, Every Time." At the bottom of the screen, the LookFantastic logo is displayed.

# Ad summary This ad showcases several beauty and wellness products from Lookfantastic, styled as perfect gifts. The ad uses a split-screen effect with black and white and colored clips to show off the products. # Brand positioning Lookfantastic is presented as a one-stop shop for all beauty and wellness gifts. The brand aligns with the value of thoughtful gifting, focusing on high-quality beauty and wellness products that would be well-received by those who value self-care and beauty. The brand positioning seems to be functional, as it highlights the products, but it also has emotional appeal because it suggests that the products are perfect gifts for loved ones. # Product The ad features a variety of beauty and wellness products curated as gift options. These include skincare sets, makeup items, fragrances, and wellness devices. Featured brands include Estee Lauder, Kerastase, Chloe, and Jo Malone. The products are showcased in luxurious packaging, emphasizing their premium quality. The ad does not go into specific product details but rather focuses on the overall presentation and appeal as desirable gifts. The products are presented as being worthy of gifting to someone you know too well. # Visual style The ad has a polished and modern aesthetic with a split-screen effect that alternates between black and white and colored shots. The editing style includes quick cuts and smooth transitions. The production quality is high, giving off a commercial feel. The pacing is consistent and upbeat, with cuts timed to the background music. The visual motifs include the use of split screens and a color palette of pink and maroon. # Hooks Text overlay: 00:00-00:01 PART TWO / 00:00-00:01 For The One / 00:00-00:01 You Know / 00:00-00:01 Too Well. / 00:00-00:09 LOOKFANTASTIC Visual: 00:00–00:00 A split-screen is shown with a dark maroon rectangle with white text that reads "Part Two. For The One You Know Too Well". Below that, the brand name is listed as LOOKFANTASTIC. The bottom of the split screen shows a collection of beauty and wellness products, including boxes and bottles, wrapped in a pink bow. The background is a textured surface with faint "LF" logos repeating across it. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding the perfect gift for someone you know well. # Value propositions - Gifting made easy for that person you know well. - A way to win gifting season # Call to action None used. # Social proof - "Saw this and knew you'd love x" – Tag on a string # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing their curated selection of beauty and wellness gifts. # Storyline - 00:00–00:01 The ad opens with a split-screen effect, one side showing a stylized graphic with the text "Part Two. For The One You Know Too Well" and the other side displaying a variety of beautifully packaged beauty products. - 00:01–00:02 Quick cuts in a split-screen showing products being thrown into a pink gift bag and a tag saying: "Saw this and knew you'd love x". - 00:02–00:04 A close-up shot of a pink and gold-colored product, followed by a shot of a pink gift bag being handed from one person to another. - 00:04–00:07 A shot of a white ceramic container. This is followed by another split screen showing products with grey and pink tones. - 00:07–00:09 The ad ends with a final shot of products and text overlay: "Win Gifting Season, Every Time".

# Ad summary This ad showcases a variety of Lookfantastic products, emphasizing their appeal as gifts, with a focus on the Estee Lauder Advanced Night Repair Serum. The ad uses dynamic visuals and a fast-paced edit to capture attention and highlight the premium nature of the products. # Brand positioning Lookfantastic is presented as a curator of high-end beauty and skincare products, offering a range of items perfect for gifting. The brand aligns with values of luxury, self-care, and sophistication. It positions itself as a go-to destination for finding the perfect gifts, emphasizing the quality and desirability of its curated selection. The brand aims to occupy the space of a premium beauty retailer that offers a wide variety of products. This brand follows category norms by showing desirable beauty products, but also pushes against the norm by curating a selection of brands in one place, appealing to those looking for easy gift solutions. # Product The ad features a variety of beauty and skincare products, with a notable emphasis on the Estee Lauder Advanced Night Repair serum. This serum is highlighted for its anti-aging and skin-rejuvenating properties. It is showcased through close-up shots of application and packaging, emphasizing its luxurious presentation. The product is presented as a valuable addition to any skincare routine, particularly for those seeking to improve their skin's appearance overnight. The ad also features other luxury beauty products such as Chloe perfume and Kerastase hair products, reinforcing Lookfantastic's positioning as a seller of premium beauty products. # Visual style The ad features a polished, high-end aesthetic with quick cuts and dynamic transitions to maintain a fast pace. The use of split screens and alternating between grayscale and color shots adds visual interest. The production quality is high, giving off a luxurious, commercial feel. The pacing is quick, with cuts happening approximately every 1-2 seconds, synced with the background music. # Hooks Text overlay: 00:00–00:02 / PART THREE / For The One You Still Take Notes From. / LOOKFANTASTIC Visual: 00:00–00:02 The shot features a dark background with the letters "LF" repeating in a pattern. In the center, there is a black rectangle with the text "PART THREE For The One You Still Take Notes From." in white and a smaller line of text that reads "LOOKFANTASTIC" below it. Below this is a collection of different beauty and skincare products tied together with a pink ribbon. # Funnel stage Consideration # Pain points The ad implies the pain point of finding the perfect gift during the gifting season. # Value propositions - Curated selection of high-end beauty products in one place - Convenient and luxurious gift options # Benefits - Perfect for gifting - High-quality, premium beauty items # Features - Wide selection of beauty and skincare products - Luxurious packaging and presentation # Call to action SHOP GIFTING AT LOOKFANTASTIC # Social proof - The box has the text "ONLY £69 WORTH £111" on it. This implies that the products are high value. - The text on the tag reads "I know this is your favorite x", implying the product is well known and desirable. # Point of view - Brand 100% – The ad is delivered in a highly stylized, branded presentation, showcasing the product range and the brand's gifting options. # Storyline - 00:00–00:02 The ad opens with a black screen with white text that reads “For the One You Still Take Notes From.” This opening sets a tone of admiration and aspiration, suggesting that the gift is for someone who is looked up to. - 00:00–00:02 A split-screen transition shows various gift sets and individual products available at Lookfantastic. The visuals alternate between grayscale, black, and white and colorful, high-definition shots, creating a dynamic and visually appealing contrast. - 00:02–00:03 Focus shifts to hands holding and interacting with the Estee Lauder Advanced Night Repair serum and its packaging. This close-up showcases the product's luxurious feel and implies its effectiveness. - 00:03–00:04 The split-screen shows a Lookfantastic shopping bag being exchanged between hands, symbolizing the act of gifting. - 00:04–00:06 Quick cuts highlight different products in visually appealing arrangements, reinforcing the wide range of gift options available. - 00:06–00:07 The ad returns to the Estee Lauder serum, demonstrating its application on the skin and highlighting its texture and absorption. This reinforces the product's usability and value. - 00:07–00:09 The ad concludes with a shot of various packaged beauty products. This final shot leaves the viewer with a sense of the brand's wide selection of high-end items available for gifting.

# Ad summary This ad showcases two Armani Beauty fragrances, Stronger With You Intensely and Stronger With You Absolutely, against a dark blue background with the LookFantastic logo in the upper right corner and the Armani Beauty logo in the lower center. # Brand positioning Armani Beauty is presented as a luxury brand, focusing on high-end fragrances. The brand aims to occupy a space of sophistication and elegance in the consumer's mind, aligning with values of style and prestige. The brand positioning is emotional, appealing to consumers who seek to enhance their personal image and express their individuality through premium scents. The brand ignores category norms by focusing on a simple, elegant presentation rather than flashy or trendy marketing tactics. # Product The ad features two Armani Beauty fragrances from the Stronger With You line: Stronger With You Intensely and Stronger With You Absolutely. Both fragrances are housed in clear, square glass bottles with silver spherical caps. Stronger With You Intensely has a warm, amber-toned liquid, while Stronger With You Absolutely has a deeper, reddish-brown hue. The bottles are presented to highlight their luxurious design and the rich colors of the fragrances. The ad aims to convey that these fragrances are worth trying or buying due to their association with the Armani Beauty brand and the promise of enhancing one's personal style and confidence. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on luxury and elegance. The visual motifs include a clean, minimalist layout and a dark, moody color palette. The image treatment involves subtle lighting effects and color grading to enhance the richness of the fragrance bottles. The typography is clean and legible, contributing to the overall sophisticated feel. The style aims to be high-design and disruptive, standing out in the feed with its premium look. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Fragrance - Emporio Armani # Call to action Shop ARMANI beauty # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and encouraging purchase. # Storyline - The ad opens with a visually striking presentation of two Armani Beauty fragrances, immediately capturing attention with their luxurious design and rich colors. The brand is telling the audience that these are high-end products worth considering. - The ad highlights the brand name LookFantastic and Armani Beauty, reinforcing brand recognition and associating the products with quality and prestige. The brand is telling the audience that these products are available through a trusted retailer. - The ad concludes with a call to action to 'Shop Armani beauty,' prompting viewers to explore and purchase the featured fragrances. The brand is directly encouraging the audience to take the next step and engage with the product.

# Ad summary This ad demonstrates Redken's Acidic Bonding Concentrate. The ad shows a woman using the product on her wet hair and then styling it with various hair tools. The end result is voluminous and wavy hair. # Brand positioning Redken is presented as a hair care brand that specializes in repairing and strengthening damaged hair through its Acidic Bonding Concentrate line. The brand focuses on achieving salon-quality results at home by utilizing advanced scientific formulations, suggesting a blend of functional effectiveness and professional expertise. Redken positions itself as a solution for individuals seeking to restore their hair's health and vitality, particularly those dealing with the effects of heat styling and other treatments, appealing to a consumer base that values both efficacy and the convenience of DIY hair care. # Product Redken's Acidic Bonding Concentrate is a hair treatment designed to repair and protect damaged hair. It works to provide heat protection for all hair types and textures. The concentrate contains a 5% citric acid which is the key ingredient to help restore and protect hair. # Visual style This ad has a UGC feel. It is shot in a modern home and is well-lit. The editing style features quick cuts to keep the momentum going. The production quality seems high with smooth transitions, giving the ad a polished, yet relatable, quality. The cuts are timed to match the music beats, creating an engaging audio-visual sync. # Hooks Visual: 00:00–00:02 A woman wearing coffee-themed pajamas is in bed. She gets up and spins around to reveal her long brunette hair. / 00:02–00:03 She is now standing in the shower and turns around. Her back faces the camera, showing her long hair. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product contains citric acid to help restore and protect hair # Benefits - Protection for damaged hair - Protection for all hair types and textures # Features - Heat protection # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad uses a first-person perspective to show a hair care routine. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a woman waking up in the morning and heading to the shower. The intention is to show the start of her daily routine. - 00:05–00:07 00:05–00:07 The scene shifts to Redken's Acidic Bonding Concentrate products sitting on a vanity. This provides the viewer with a first look at the product and its packaging. - 00:07–00:11 00:07–00:11 Next, the woman is shown with wet hair, applying and working the Redken product into her hair. This shows the product being used. - 00:11–00:21 00:11–00:21 The woman brushes, blow dries, and curls her hair with a heated curling iron. This shows a typical hair styling routine. - 00:21–00:27 00:21–00:27 The woman flips her now styled hair. This illustrates the end result.

# Ad summary This ad features a beauty creator demonstrating the products included in the January Beauty Box. She starts off by introducing the beauty box and explaining that she will use the contents of the box in her routine. She then uses the products from the beauty box and reviews them as she uses them. # Brand positioning Lookfantastic is a beauty brand that offers a curated subscription-based beauty box. The brand positions itself as a provider of high-value beauty products at an accessible price. The brand seeks to occupy the space in the customer's mind of providing access to a range of premium brands and products that the customer might not otherwise try or purchase. Lookfantastic aligns with the values of discovery and self-care. The brand pushes against the norm of purchasing individual beauty products by offering a subscription box. # Product The Lookfantastic Beauty Box is a monthly subscription box of assorted beauty products. It includes a variety of hair care, skin care, and makeup products. The advertised January Beauty Box contains Molton Brown Heavenly Gingerlily Bath & Shower Gel, Philip Kingsley Moisture Balancing Combination Shampoo & Conditioner, Laneige Water Bank Blue Hyaluronic Cream Moisturizer, Neutrogena Hydro Boost Water Gel Moisturizer, Look Fantastic Eyelash Curler, and Iconic London Triple Threat Mascara. This beauty box allows customers to try new products without investing in the full size and is accessible to people of all ages. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is clean, and the ad feels made for Reels or TikTok. The lighting appears to be natural. The pacing is relatively consistent at about 160 bpm. # Hooks Spoken: 00:00–00:07 Hey, skincare obsession for a better time. I'm about to start getting ready and make look fantastic January beauty box has just shown up at my door. Visual: 00:00–00:07 The shot is chest-up on a fair-skinned woman, 25-35, with dark hair pulled back in a ponytail. She is holding up a Lookfantastic Beauty Box in front of her. She is wearing a long-sleeved gray shirt with gold necklaces and a gold bracelet. She is smiling and talking to the camera. In the background is a white cabinet filled with various beauty products and handbags. The camera is stationary at eye level. # Funnel stage Consideration # Pain points Customers may be hesitant to try new products without investing in the full size. # Value propositions - Subscription service # Benefits - You can get a free welcome box when you subscribe this month - Get over £55 worth of goodies for £13 when you subscribe # Features - Molton Brown Heavenly Gingerlily Bath & Shower Gel - Philip Kingsley Moisture Balancing Combination Shampoo & Conditioner - Laneige Water Bank Blue Hyaluronic Cream Moisturizer - Neutrogena Hydro Boost Water Gel Moisturizer - Look Fantastic Eyelash Curler - Iconic London Triple Threat Mascara # Call to action When you subscribe. # Social proof - "I am so impressed with this month's beauty box." – Female 1 (Creator) - "This is my favorite thing about a beauty box." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is delivered from the first-person perspective of a creator, and uses a casual tone. # Storyline - 00:00–00:07 00:00–00:07 The creator introduces a Lookfantastic Beauty Box and states that she will be using all of the products from the box in her routine. This is conveyed from her perspective and sets up the premise of the video. - 00:07–00:09 00:07–00:09 The camera provides a top-down view of the contents of the January Lookfantastic Beauty Box. This shows the audience all of the different beauty products that will be reviewed. - 00:09–00:14 00:09–00:14 The creator washes her hair and body in the shower, first using the Molton Brown Heavenly Gingerlily Bath & Shower Gel on her body, explaining that it smells unreal. This shows the product in action and provides an initial reaction from the perspective of a product user. - 00:14–00:22 00:14–00:22 The creator uses the Philip Kingsley Moisture Balancing Combination Shampoo and Conditioner in her hair, then she gushes about the full-size version of these products which she plans to purchase. This is from her perspective, and builds trust by sharing the intent to purchase. - 00:22–00:27 00:22–00:27 The creator applies the Laneige Water Bank Blue Hyaluronic Cream Moisturizer to her face. This shows her using a skincare product from the beauty box. - 00:27–00:31 00:27–00:31 The creator applies the Neutrogena Hydro Boost Water Gel Moisturizer to her face. This shows another skincare product that she is excited to try, after already trying other ones from the box. - 00:31–00:36 00:31–00:36 The creator is shown using the Look Fantastic Eyelash Curler. She emphasizes the impact, showing a side-by-side comparison of one eye with curled lashes next to the other with uncurled lashes. This is designed to showcase the functionality of the eyelash curler by demonstrating the difference it makes. - 00:36–00:46 00:36–00:46 The creator shares that she cannot believe that the Iconic London Triple Threat Mascara is included in the box, and applies it to her lashes. This is intended to build excitement for the product. - 00:46–00:52 00:46–00:52 The creator removes the curlers from her hair, and states the offer that when people subscribe this month they can get a free welcome box and over £55 worth of goodies for £13. This serves as a direct call to action.