How Lisa Eldridge Advertises on Meta

# Ad summary This ad features Isa Eldridge makeup products in a flatlay style, surrounded by props like a vintage camera, playing cards, and a plate of snacks. The overall aesthetic is vintage and glamorous, suggesting a connection between classic beauty and modern makeup. # Brand positioning Lisa Eldridge is presented as a luxury makeup brand that blends classic glamour with modern beauty. The brand is positioned for consumers who appreciate high-quality, sophisticated products. The vintage aesthetic, combined with the makeup items, suggests a timeless elegance and a nod to old Hollywood glamour. The brand aims to occupy a space in the consumer's mind that values both tradition and innovation in beauty, appealing to those who seek a touch of luxury and sophistication in their makeup routine. # Product The ad features three Lisa Eldridge makeup products. The first is a black eyeliner pen, designed for precise application and long-lasting wear. The second is a Kitten Lash Mascara in a gold tube, promising to enhance and define lashes. The third is a liquid eyeshadow in a clear tube with a gold cap, offering a shimmering, buildable color. These products are presented as essential tools for achieving a polished, glamorous look, suitable for both everyday wear and special occasions. The ad emphasizes the brand's commitment to quality and sophistication, positioning these products as must-haves for beauty enthusiasts. # Visual style The ad has a vintage and glamorous visual style, characterized by soft lighting, muted colors, and classic props. The production quality is high, suggesting a studio-shot image. The visual motifs include a flatlay arrangement, vintage photography, and a mix of textures (shiny fabric, matte makeup products). The image treatment includes subtle color grading to enhance the vintage feel. The typography is clean and legible, complementing the overall aesthetic. The style aims to create a sense of timeless elegance and sophistication, appealing to viewers who appreciate classic beauty. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality makeup products for a polished, glamorous look - Essential tools for both everyday wear and special occasions # Benefits - Precise eyeliner application - Enhanced and defined lashes - Shimmering, buildable eyeshadow color # Features - Eyeliner pen - Kitten Lash Mascara - Liquid eyeshadow # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the products in an aesthetically pleasing and aspirational manner. # Storyline - The ad opens with a flatlay arrangement of Lisa Eldridge makeup products, including eyeliner, mascara, and liquid eyeshadow. This is intended to showcase the brand's range and aesthetic, presented from the brand's perspective. - The scene includes vintage props such as a camera, playing cards, and a plate of olives and potato chips. This is intended to create a glamorous, vintage atmosphere, presented from the brand's perspective. - The overall composition suggests a blend of classic beauty and modern makeup, inviting the audience to associate the brand with timeless elegance, presented from the brand's perspective.

# Ad summary This ad promotes the Fawn Eyeshadow Palette from Lisa Eldridge. The ad features close-up shots of models of varying ages wearing the eyeshadow and displays customer testimonials through text overlays. # Brand positioning Lisa Eldridge is presented as a high-end, luxury beauty brand. The brand emphasizes sophistication and timelessness, with a focus on creating wearable, everyday makeup for all ages. The use of quotes and close-ups on the model's makeup highlights the quality and professional-grade nature of the products. The brand promotes the idea of effortless elegance and achieving a polished look with minimal effort. The ad avoids trendy or overly stylized presentations, opting instead for a classic, refined aesthetic. The brand positions itself as a provider of makeup that enhances natural beauty, rather than masking it. # Product The Fawn Eyeshadow Palette is presented as a collection of neutral, everyday wearable shades. The eyeshadows are highlighted for their amazing color payoff and smooth color. The palette is marketed for creating perfectly neutral, everyday looks. The product aims to be chic, sophisticated, and have a touch of glamor. The product is designed to provide long-lasting color without chalkiness, making it suitable for all ages. The palette is positioned as versatile for creating both subtle and enhanced looks. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style uses static shots and smooth transitions. The production quality is very high, with a focus on showcasing the product's colors and textures. The pacing is slow and consistent throughout the ad. The cuts and text overlays are timed to coincide with the voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: Amazing Colour Payoff, No Chalkiness, Just Blurred, Smooth Colour Text overlay: FAWN / EYESHADOW PALETTE / lisa eldridge / “Amazing / Colour Payoff, No / Chalkiness, Just Blurred, / Smooth Colour” Visual: 00:00–00:05: Extreme close-up of a light-skinned, approximately 20-year-old female's face. She has light brown eyes, full glossy pink lips, light skin with pink blush, and taupe eyeshadow. She is positioned to the side and her hair is out of frame. The background is a soft gradient of light colors. Text overlay to the left reads "FAWN EYESHADOW PALETTE". To the right is the text "lisa eldridge" stacked vertically. # Funnel stage Consideration # Pain points The pain point addressed is eyeshadow that is not long lasting, is chalky, or doesn't have good color payoff. This is highlighted in the text "Amazing Colour Payoff, No Chalkiness, Just Blurred, Smooth Colour." # Value propositions - The eyeshadow palette is versatile for creating both subtle and enhanced looks. - The palette provides long-lasting color without chalkiness. # Benefits - Perfectly Neutral Everyday Look - Chic - Sophisticated - A Touch Of Glam - Everyday Wearable Shades # Features - Amazing Colour Payoff - No Chalkiness - Blurred - Smooth Colour # Call to action None used. # Social proof - “I Always Reach For This Palette For A Perfectly Neutral Everyday Look” # Point of view - Brand 100% – The ad is told from the brand's perspective through product shots and on-screen quotes. # Storyline - 00:00–00:05 A close-up of a woman's face appears to showcase the makeup worn. - 00:00–00:05 Text appears that calls the eyeshadow "Amazing Colour Payoff, No Chalkiness, Just Blurred, Smooth Colour", conveying that the brand is communicating the product's quality. - 00:05–00:12 The camera moves to another model who is wearing similar eyeshadow, showing that this is a universal product. - 00:05–00:12 A quote appears over the shot of the model that reads "I Always Reach For This Palette For A Perfectly Neutral Everyday Look", further driving the universality and quality of the product. - 00:12–00:18 The camera moves to another woman with slightly different but similar eyeshadow on. - 00:12–00:18 Text reading "It's Chic, Sophisticated And A Touch Of Glam" appears over the shot, further driving home the feeling the brand hopes to inspire. - 00:18–00:24 The camera once again moves to another model with similar eyeshadow. - 00:18–00:24 Text appears that reads "Extraordinary, Everyday Wearable Shades", driving home the benefits and value of the product to the viewer.

# Ad summary This ad showcases the Lisa Eldridge Rouge Experience Refillable Lipstick. The ad features close-up shots of the lipstick's design and packaging. # Brand positioning Lisa Eldridge is presented as a luxury beauty brand, focusing on high-quality, refillable lipsticks. The brand emphasizes iconic and undupable products, positioning itself as a premium choice in the beauty market. The design of the lipstick packaging is ornate and detailed, suggesting a blend of classic elegance and modern sustainability. The brand aims to occupy a space in the consumer's mind as a provider of timeless beauty with a focus on sustainability. # Product The Lisa Eldridge Rouge Experience Refillable Lipstick is a luxury lipstick designed with a focus on sustainability. The lipstick features a refillable component, allowing users to replace the color bullet while keeping the original packaging. The packaging is ornate, featuring a ridged, gold-tone design with the brand name subtly engraved. The lipstick is available in multiple shades, as shown in the ad. The product is presented as an iconic and undupable item, emphasizing its unique design and eco-friendly approach. The ad highlights the lipstick's luxurious feel and the brand's commitment to sustainability, making it a desirable purchase for those seeking both quality and environmental responsibility. # Visual style The ad has a polished and luxurious aesthetic, with a focus on showcasing the product's design and quality. The editing style is smooth, with slow zooms and rotations that highlight the lipstick's details. The production quality is high-end, with dramatic lighting and a clean, minimalist background. The pacing is slow and deliberate, creating a sense of elegance and sophistication. # Hooks Text overlay: lisa eldridge Visual: 00:00–00:01: Close-up shot of a dark brown lipstick cap with the Lisa Eldridge logo embossed on top. The cap has a ridged design around the edges. The background is a gradient of dark gray to black, providing a soft, diffused light that highlights the logo's details. The camera slowly zooms in, emphasizing the texture and design of the cap. / 00:01–00:03: The scene transitions to a gold lipstick tube with the cap being removed to reveal a pink lipstick bullet. The tube has a ridged design and the brand name 'lisa eldridge' engraved around the center. The background is a bright white, creating a stark contrast that accentuates the lipstick's details. The camera angle is slightly tilted upwards, giving a sense of luxury and sophistication. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Refillable: Eco-friendly and sustainable - Iconic: Timeless beauty and luxury - Undupable: Unique design and quality # Benefits - Iconic design - Undupable quality # Features - Refillable lipstick # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's design and features. # Storyline - 00:00–00:01 The video opens with a close-up of the Lisa Eldridge logo on the lipstick cap. - 00:01–00:03 The camera focuses on the lipstick tube as the cap is removed, revealing the lipstick bullet. - 00:03–00:04 The camera shows a close-up of the lipstick bullet. - 00:04–00:06 The camera shows multiple lipsticks arranged in a circular pattern. - 00:06–00:08 The camera focuses on the lipstick tube, highlighting the brand name. - 00:08–00:14 The camera shows the lipstick being assembled. - 00:14–00:17 The video ends with a shot of the lipstick and the brand name.

# Ad summary Lisa Eldridge promotes the Lisa Eldridge Liquid Silk Liquid Eyeshadows as an all in one eyeshadow that is easy to apply and good for the skin. # Brand positioning The Lisa Eldridge brand presents itself as a high-end luxury makeup brand with a focus on skin-loving and smoothing ingredients. The brand positions itself as a brand that offers products that are easy to use and good for the skin. The tone of the brand is elevated, luxurious, and focused on providing high-end, user-friendly products. # Product The Lisa Eldridge Liquid Silk Liquid Eyeshadow is presented as an all-in-one eyeshadow that is soft focus, long-wearing, lid-smoothing, and skin-firming. The eyeshadow is close to the user's skin tone and is easy to use with fingers. It is described as being incredible as an eye base. # Visual style The ad has a polished and professional aesthetic, aligning with a high-end beauty brand. The lighting is soft and flattering, creating a smooth texture. The camera is static. The editing style is simple and direct. The pacing is medium, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 These are the dream. Text overlay: 00:00-00:02 / LIQUID SILK / LIQUID EYESHADOW / lisa eldridge Visual: 00:00–00:02 A close-up shot of Lisa Eldridge's face. She has fair skin, light brown hair, and light brown eyes. She is wearing natural makeup and a beige jacket with silver buttons. The background is white. # Funnel stage Consideration # Pain points The product aims to solve the frustration of finding an eyeshadow that is easy to use and good for the skin. “So they are fantastic if you just want a one and done eyeshadow that's close to your skin tone.” # Value propositions - All in one eyeshadow that is soft focus and good for the skin - Easy to use eyeshadow that can be applied with fingers # Benefits - One and done eyeshadow - Close to your skin tone - Easy to use - Incredible as an eye base # Features - Soft focus - Long-wearing - Lid smoothing - Skin firming - Easy to use - Apply with fingers # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is communicated from the brand's point of view through Lisa Eldridge, the founder, as she promotes the product and shares its benefits. # Storyline - 00:00–00:02 The ad begins with Lisa Eldridge speaking directly to the camera about the Liquid Silk Liquid Eyeshadows. - 00:02–00:12 She states that the eyeshadows are soft focus, long-wearing, lid smoothing, and skin firming, highlighting their benefits and skin-loving properties. - 00:12–00:15 She emphasizes that they are fantastic as a one-and-done eyeshadow. - 00:15–00:20 Lisa continues to describe the eyeshadows as easy to use and apply with fingers, emphasizing their convenience. - 00:20–00:24 Eldridge concludes by stating that the eyeshadows are incredible as an eye base, reiterating their versatility.

# Ad summary Lisa Eldridge demonstrates the use of her Kitten Lash Mascara on her own face and shares the fanned-out effect achieved. # Brand positioning Lisa Eldridge presents her brand as a high-end, luxury cosmetics brand. The brand aligns with values of sophistication and expertise, seemingly pushing against the trend of overly dramatic or artificial makeup looks, instead promoting natural, enhanced beauty. The brand is positioned as functional, emphasizing the quality and performance of the products. The Kitten Lash Mascara is highlighted for its ability to separate lashes while providing depth and a fanned-out effect. # Product The Kitten Lash Mascara is designed to enhance and separate lashes, creating a 'fanned out kitten effect.' It is designed for anyone looking to add depth and definition to their lashes without clumping. The mascara is highlighted for its ability to separate lashes and provide depth at the roots. The advertised benefits focus on achieving a natural yet enhanced look, suggesting it addresses the common issue of mascara clumping or creating an unnatural appearance. # Visual style The ad has a polished commercial aesthetic, with a clean and professional look. The editing style features static shots with smooth transitions, creating a seamless viewing experience. The pacing is moderate and consistent throughout the ad, maintaining a steady rhythm. The audio and visual elements are synchronized, enhancing the overall impact and clarity of the message. # Hooks Spoken: 00:00–00:02 So, I'm gonna go in now with the mascara, Text overlay: 00:00–00:02 KITTEN LASH MASCARA / 00:00–00:02 lisa eldridge Visual: 00:00–00:02 Close up shot of Lisa Eldridge. She is fair skinned and has dark hair that is parted to one side. Her hair is wavy and reaches her shoulders. She is wearing a colorful floral top. On the right side of the screen there is a text overlay reading Lisa Eldridge. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Provides depth at the roots # Benefits - Creates depth - Creates a fanned-out kitten effect # Features - Separating mascara # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's point of view by the owner. # Storyline - 00:00–00:02 00:00–00:02 Lisa Eldridge explains she will go in now with the mascara. - 00:02–00:19 00:02–00:19 She demonstrates how to apply the mascara right down to the roots to get all the depth at the roots. Lisa explains the product gives a really beautiful fanned-out kitten effect. She finishes by saying the mascara is really great for separating lashes. - 00:21–00:24 00:21–00:24 She finishes the tutorial by saying she’s putting a touch of lip and that is the finished look.

# Ad summary This ad features Lisa Eldridge's Liquid Silk Liquid Eyeshadow. The ad showcases the product being applied and blended on a woman's eye. The ad uses close up shots to show the application and end results. # Brand positioning Lisa Eldridge is presented as a high-end makeup brand, focusing on luxury and high-quality formulations that deliver a flawless and sophisticated look. The brand aligns with a lifestyle of elegance and attention to detail, promoting values of expert artistry and professional results in everyday makeup application. Eschewing overly trendy or mass-market approaches, the brand prioritizes classic beauty and premium ingredients, aiming to occupy a space in the consumer's mind as a go-to for reliable, sophisticated, and luxurious beauty products. The focus is more emotional than functional, emphasizing the feelings of confidence and polish that come from using high-quality makeup. # Product The Lisa Eldridge Liquid Silk Liquid Eyeshadow is a liquid eyeshadow designed to provide a silky, smooth application and a sophisticated finish. The product is applied directly to the eyelid using the applicator and then blended out with a brush. The ad highlights the easy application and blendability of the eyeshadow, suggesting it is suitable for users who desire a quick and effortless makeup routine without compromising on quality or appearance. The featured product is shown to be versatile and easy to use, with the ad focusing on its application and the resulting refined look. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the product's application and the resulting look. The editing style is static shots with slow zooms that highlight the application and end results. The production quality is high-end, giving it a commercial feel. The pacing is slow and deliberate, allowing viewers to fully appreciate the makeup application process. # Hooks Text overlay: 00:00–00:03 LIQUID SILK / 00:00–00:03 LIQUID EYESHADOW / 00:00–00:03 lisa eldridge Visual: 00:00–00:02 Extreme close-up of a fair-skinned woman's face as a hand applies light pink eyeshadow to her right eyelid using a gold-handled applicator. The woman has fair skin, blonde wavy hair, light blue eyes, and pink lips. A makeup brush is visible near her eyebrow. The background is a bright white studio space. Text overlay reads 'LIQUID SILK LIQUID EYESHADOW' vertically. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Liquid Silk Liquid Eyeshadow for a smooth, sophisticated look. # Benefits - Silky, smooth application - Sophisticated finish # Features - Liquid eyeshadow # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is entirely a brand-led demonstration of product use and results. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up of a woman's face as the Lisa Eldridge Liquid Silk Liquid Eyeshadow is applied to her eyelid, the goal is to immediately showcase the product and its ease of application. The brand's perspective is presented through a demonstration of its product. - 00:02–00:09 00:02–00:09 A makeup brush is used to blend the eyeshadow, emphasizing the product's smooth texture and blendability. The intention is to highlight the product's user-friendly nature and the professional results that can be achieved with minimal effort. The brand's perspective is again presented to demonstrate the best practices for using the product and the quality of the finish. - 00:09–00:14 00:09–00:14 The camera zooms out slightly to show the completed eyeshadow look, highlighting the final effect on the model's face. This intends to visually reinforce the product's quality and the polished look it provides. The perspective shifts slightly to show the overall aesthetic achieved, still driven by the brand's demonstration of the product's capability. - 00:14–00:15 00:14–00:15 The ad ends with the product being held up, showing the packaging and branding. The intent is to reinforce brand recognition and give the viewer a clear view of the product itself. The brand's perspective closes the ad by ensuring the product is front and center, ready for purchase consideration.

# Ad summary This image ad features eyeshadow palettes from Lisa Eldridge. The ad promotes the 'Fawn' eyeshadow palette, showcasing the arrangement of colors. The overall layout presents the brand's aesthetic through a clean and minimalist product focus. # Brand positioning Lisa Eldridge is presented as a luxury cosmetics brand, characterized by its elegant aesthetic and curated color palettes. The brand emphasizes sophistication and artistry, aligning with a customer who appreciates high-quality makeup with a focus on color harmony and timeless style. Its minimalist presentation pushes against the trends of heavily branded and visually cluttered cosmetics, positioning itself as a refined choice for those seeking subtle beauty. # Product The featured product is the 'Fawn' eyeshadow palette by Lisa Eldridge, which consists of five coordinated color blocks. Each color block is a different shade and finish, intended to be used in combination to create a variety of eye looks. The finishes include 'Seamless Matte,' 'Luminous,' 'Velvet,' and 'Satin Duo,' as indicated next to each shade name, such as 'Burnt Clove Seamless Matte,' 'White Tie Luminous,' 'Upper West Side Velvet,' and 'Debutante Satin Duo.' The palette aims to provide a curated selection of versatile colors that work together harmoniously, simplifying the makeup application process and making it accessible for users seeking a polished, professional result. Each color is paired with a descriptive name and finish type, allowing for personalization and creativity. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. It features studio-shot quality with uniform lighting and a plain white background, emphasizing the color palette and brand logo. The overall aesthetic feels high-end and precise, with a platform-native style that is simple and aesthetically pleasing. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Seamless Matte - Luminous - Velvet - Satin Duo # Call to action None used. # Social proof - None used # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its various features in a visually organized way. # Storyline - The image presents a series of eyeshadow color blocks that are arranged from top to bottom. The intention is to showcase the variety of shades available within the 'Fawn' palette, as seen from a brand perspective. - Each eyeshadow shade is accompanied by its individual name and finish (e.g., 'Burnt Clove Seamless Matte'). The brand is communicating the range of options and textures within the palette. This helps the audience appreciate the detailed curation of colors. - At the bottom, the text 'FAWN EYESHADOW PALETTE' explicitly identifies the product. The brand aims to reinforce the overall collection and type of product.

# Ad summary This ad showcases the Lisa Eldridge Fawn Eyeshadow Palette. It features visuals that focus on its color palette and luxurious formula. # Brand positioning Lisa Eldridge is presented as a luxury brand, offering high-end makeup products crafted with high-quality ingredients and a focus on flattering a wide range of skin tones. The brand positions itself as a provider of makeup that enhances natural beauty with modern and sophisticated formulas. The brand prioritizes high-quality ingredients and elegant formulas, positioning itself away from more trendy, fast-fashion brands. # Product The advertised product is the Lisa Eldridge Fawn Eyeshadow Palette, featuring five neutral eyeshadow colors in cool and warm tones: 'Burnt Clove' (seamless matte), 'Supernaturally' (seamless matte), 'White Tie' (luminous), 'Upper West Side' (velvet), 'Debutante' (satin duo), and 'Dorian' (lustre). The product is intended for everyday use, offering shades suitable for various skin tones and allowing for a range of looks. The eyeshadows are presented as having a luxurious formula and flattering colors that will look good on many people. # Visual style The ad features a minimalist and polished visual style, with a clean white background that emphasizes the product. Editing consists of static shots, with text appearing in a simple and elegant manner. The production quality is high-end, reflecting the brand's luxurious positioning. The pacing is slow and deliberate, allowing viewers to fully appreciate the color options and product details. # Hooks Text overlay: 00:00–00:03 lisa eldridge / 00:00–00:03 FAWN / 00:00–00:03 EYESHADOW PALETTE / 00:00–00:03 Burnt Clove / 00:00–00:03 SEAMLESS MATTE / 00:01–00:03 Supernaturally Visual: 00:00–00:03 The shot is a static, vertically oriented product shot against a plain white background. The Fawn Eyeshadow Palette is positioned vertically on the left side of the frame, with a label displaying 'FAWN EYESHADOW PALETTE' below it. To the right of the top eyeshadow shade, the individual color names and finish types appear in a minimalist font, such as 'Burnt Clove' (seamless matte). The product remains static throughout the video. To the right is the logo for 'Lisa Eldridge'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Luxurious formula - Range of looks possible with one palette # Benefits - High-quality ingredients - Flattering shades for various skin tones - Versatile shades suitable for everyday wear # Features - Five neutral eyeshadow colors - Color names: Burnt Clove, Supernaturally, White Tie, Upper West Side, Debutante, Dorian - Color finishes: seamless matte, luminous, velvet, satin duo, lustre # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's official point of view, showcasing the product and its features. # Storyline - 00:00–00:25 00:00–00:25 This ad focuses entirely on showcasing the Lisa Eldridge Fawn Eyeshadow Palette. The camera showcases the colors available in the palette, along with their names and finishes. The message conveyed is to highlight the available shades in the palette. The audience experiences the visuals from the brand's perspective.

# Ad summary This image ad showcases Lisa Eldridge's Seamless Skin Enhancing Tint, emphasizing its ability to perfect undertones beyond just matching shades. The product is displayed against a backdrop of various foundation shades, highlighting its focus on achieving the perfect undertone. # Brand positioning Lisa Eldridge is presented as a luxury beauty brand focused on seamless skin enhancement. The brand positions itself as going beyond simple shade matching, emphasizing the importance of perfecting undertones for a flawless complexion. The visuals and language of the ad exude sophistication and a commitment to high-quality formulations. The brand seems to ignore basic category norms by prioritizing undertones in foundation and aiming for enhanced natural skin. # Product The featured product is Lisa Eldridge's Seamless Skin Enhancing Tint, a foundation product designed to perfect skin undertones. The product comes in a white, oval-shaped bottle. The ad emphasizes that the product is not just about matching shades but perfecting undertones for a seamless skin look. The Seamless Skin Enhancing Tint is likely suitable for daily use, designed to enhance the skin's natural tone rather than mask it. The ad addresses the common purchase barrier of finding the right foundation shade by highlighting the importance of undertones. The product seems like it is worth buying due to its ability to deliver perfected undertones. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The production quality appears highly polished, suggesting a studio-shot image. The use of foundation pools in different shades creates a visual motif that reinforces the product's focus on undertones. The image treatment includes background removal and soft lighting. The typography integration is clean and legible, which enhances scannability. The style mimics high-design, enhancing stop power in the feed. # Hooks Headline: Not Just Shades... Undertones, Perfected # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to find the perfect foundation shade, focusing on perfecting "Undertones." # Value propositions - Goes beyond just matching shades to perfect undertones # Benefits - Undertones, Perfected # Features - ENHANCING TINT # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is consistently from the brand, showcasing the product and emphasizing its unique value proposition related to undertones. # Storyline - The ad opens with a product shot, setting the stage for the brand's offering. The focus is on showcasing the Seamless Skin Enhancing Tint against a backdrop of various foundation shades. This aims to immediately introduce the product and highlight its unique selling point: perfected undertones from the brand's POV. - The ad's messaging reinforces the concept of matching undertones. By explicitly stating "Not Just Shades... Undertones, Perfected," the brand underscores its commitment to providing a solution that goes beyond mere color matching. This message is from the brand's POV, aimed at capturing the attention of those who struggle to find the right foundation. - The ad ends by reiterating the product name, "ENHANCING TINT", acting as a final reminder from the brand about the product being showcased.

# Ad summary This ad showcases a close up of a lipstick tube, and its velvety color. # Brand positioning Lisa Eldridge is presented as a luxury cosmetics brand, focusing on high-quality lip products. The brand aims to occupy the space of high-end beauty, associating with sophistication and elegance. Its association with the celebrity makeup artist gives it an aspirational but accessible tone. The brand pushes against the norms of mass-produced makeup, instead focusing on the artful application and high-quality result. This positions the brand as emotional, connecting makeup to a sensory experience of color and texture. # Product The product being advertised is the True Velvet Lip Colour lipstick by Lisa Eldridge. It is a lipstick with a unique, velvet-like texture and finish, designed to create a smooth and rich color on the lips. The ad highlights the product's luxurious feel and high-pigment color. The lipstick is for anyone who wants a premium makeup experience and a sophisticated look. There are multiple colors of the lipstick available. # Visual style The ad has a polished, high-end aesthetic with a focus on showcasing the texture and color of the lipstick. The editing style consists of static shots and smooth transitions to maintain a luxurious feel. The ad appears to be a polished commercial. The pacing is slow and steady, allowing viewers to take in the visual details. The cuts are timed to highlight different lipstick shades. Overall, the visual style emphasizes elegance and sophistication. # Hooks Text overlay: 00:00–00:03 / TRUE VELVET LIP COLOUR Visual: 00:00–00:00 Against a black background, a bronze circle appears with the brand logo embossed into the surface. To the right, "lisa eldridge" is displayed in a vertical stack. Underneath the logo is the text overlay "TRUE VELVET LIP COLOUR". / 00:01–00:01 Against a black background, the lipstick rises up from a black and gold tube. To the right, "lisa eldridge" is displayed in a vertical stack. Underneath the logo is the text overlay "TRUE VELVET LIP COLOUR". / 00:02–00:02 Against a black background, the lipstick rises up from a black and gold tube. To the right, "lisa eldridge" is displayed in a vertical stack. Underneath the logo is the text overlay "TRUE VELVET LIP COLOUR". / 00:03–00:03 A very close up of a lipstick tip that is a deep red color is shown against a black background. To the right, "lisa eldridge" is displayed in a vertical stack. Underneath the logo is the text overlay "TRUE VELVET LIP COLOUR". # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality lip product for a luxurious makeup experience - Unique velvet texture for a sophisticated look # Benefits - Smooth and rich color # Features - Velvet-like texture and finish # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing product visuals and branding elements. # Storyline - 00:00–00:00 The Lisa Eldridge brand logo appears on the screen. - 00:01–00:02 00:01–00:02 The lipstick rises up from the tube. - 00:03–00:17 00:03–00:17 The camera focuses on the velvety texture of the lipstick. - 00:18–00:21 00:18–00:21 Multiple shades of the lipstick colors are shown.

# Ad summary This image ad showcases the Lisa Eldridge BETTY Eyeshadow Palette, highlighting the different shades it contains. It serves as a simple presentation of the product, focusing on its color range and branding. # Brand positioning Lisa Eldridge is positioned as a high-end makeup brand. The brand's positioning is conveyed through the emphasis on quality formulations and a luxurious feel. The brand's positioning appears emotional and functional in that it delivers quality makeup that enhances the user's beauty, while also promoting a sense of luxury and sophistication. By focusing on quality and a curated collection of shades, Lisa Eldridge aligns itself with a customer base that appreciates high-end beauty products. # Product The featured product is the BETTY Eyeshadow Palette by Lisa Eldridge, showcasing a range of eyeshadow colors. Each shade appears to be individually pressed. The ad displays five different color combinations, each featuring two shades. The eyeshadows come in various finishes, including Luminous, Metallic, Luminous Duo, Satin/Metallic and Lustre. The palette is shown to offer a variety of colors, ranging from neutral browns and golds to purples and silvers, catering to different makeup looks and preferences. Each shade is labeled with a unique name such as 'Posh,' 'Prima Donna,' 'Talk To The Paw,' 'High Maintenance,' 'Lavender Queen,' and 'Starlet'. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The production quality appears to be high, with clear product shots against a plain background. The image treatment is simple, with natural lighting. The overall visual style is designed to be scannable and showcase the range of shades in the palette. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Palette offers a variety of colors for different makeup looks # Benefits - Range of finishes, including Luminous, Metallic, Luminous Duo, Satin/Metallic, and Lustre. # Features - Eyeshadow palette with various shades # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the product and its features from the brand's perspective. This is evident through the product display, shade names, and overall presentation, which are all controlled by the brand to promote the product. # Storyline - The ad opens with a display of several different colorways of eyeshadows. This sets the stage for the rest of the ad, as the customer experiences the presentation of all available eyeshadow colors and is meant to capture interest through visual variety. - The ad then transitions to displaying the names of each eyeshadow shade and its finish. This part of the ad is told from the brand's perspective and aims to inform the viewer about the specific color options. - The ad concludes with the product name to clarify exactly what is being advertised. This ensures the viewer is clear on the product being presented.

# Ad summary This ad promotes the Betty Eyeshadow Palette by Lisa Eldridge. The ad presents the Betty Eyeshadow Palette by listing out the different eyeshadows available in the palette. # Brand positioning Lisa Eldridge is presented as a high-end luxury makeup brand, with a focus on eyeshadow palettes. The brand's visual presentation is sleek and minimalist, with neutral colors, clean lines, and a modern aesthetic. The brand appeals to consumers who value sophistication, quality, and luxury in their beauty products. # Product The featured product is the Betty Eyeshadow Palette by Lisa Eldridge, which includes 5 eyeshadow colors. The individual colors are named High Maintenance (lustre), Posh (luminous), Lavender Queen (satin/metallic), Starlet (luminous duo), and Talk To The Paw (lustre). # Visual style The ad has a clean, minimalist aesthetic with a focus on product showcase. The colors are vibrant and well-lit. The production quality is high-end, resembling a polished commercial. # Hooks Text overlay: lisa eldridge / BETTY EYESHADOW PALETTE / High Maintenance LUSTRE Visual: 00:00–00:03 The ad shows a vertical shot of the Betty Eyeshadow Palette by Lisa Eldridge against a white background. The palette consists of five eyeshadow colors: High Maintenance, Posh, Lavender Queen, Starlet, and Talk To The Paw. To the right of the eyeshadow palettes is the name of the brand "lisa eldridge" in a vertical orientation. At the bottom left corner is "BETTY EYESHADOW PALETTE". Each eyeshadow appears to have had eyeshadow powder brushed to the left side of each color. # Funnel stage Top of funnel # Pain points None used. # Value propositions - None used # Benefits - None used # Features - High Maintenance (lustre) - Posh (luminous) - Lavender Queen (satin/metallic) - Starlet (luminous duo) - Talk To The Paw (lustre) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the brand from a straightforward, product-focused perspective. # Storyline - 00:00–00:25 The ad shows the Betty Eyeshadow Palette by listing out the different eyeshadows available in the palette.

# Ad summary This ad for Lisa Eldridge's Betty Eyeshadow Palette showcases various shades and textures of the product, while highlighting testimonials. # Brand positioning Lisa Eldridge is presented as a luxury brand focused on high-quality cosmetic products. The brand aims to occupy the space of high-end, professional-grade makeup. The brand aligns with values of sophistication and expertise, seemingly pushing against the norms of mass-market makeup brands. The brand positioning is functional, emphasizing the performance and quality of the products, as well as emotional, by offering makeup that makes the wearer feel confident and polished. # Product The Betty Eyeshadow Palette by Lisa Eldridge is a collection of eyeshadows designed for creating various eye looks. The palette features a range of shades and textures, including mattes and metallics. The palette is for anyone looking to create a multitude of looks, from day to night. The product's USPs, as conveyed in the ad, include its amazing colors, fantastic pigmentation, and smooth texture that blends like a dream. The product is suitable for any occasion. The ad addresses the purchase barrier of quality and performance by highlighting the pigmentation and blendability of the eyeshadows, conveying that this product is worth trying or buying due to its superior formulation and versatile color range. # Visual style The ad's aesthetic is polished, with a focus on clean beauty and high production quality. The editing style involves static shots with smooth transitions between segments. The production quality is high-end commercial, aiming to convey sophistication and luxury. The pacing is consistent, with a moderate tempo that allows viewers to focus on the visual details of the makeup and models. No audio-visual sync to music is present. # Hooks Spoken: 00:00–00:05 “The Colour Story Is One Of A Kind!” Text overlay: 00:00–00:05 “The Colour Story Is One Of A Kind!” / 00:00–00:05 BETTY / 00:00–00:05 EYESHADOW PALETTE / 00:00–00:05 lisa eldridge Visual: 00:00–00:05 Close-up shot of a light-skinned woman's face focusing on her eyes, nose and lips. She has light brown eyes and is wearing purple eyeshadow. The Lisa Eldridge Betty Eyeshadow Palette is at the bottom left corner of the frame. Text is overlayed on the video. The camera is static. The lighting is soft and diffused, highlighting the texture of her skin and makeup. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not state any pain points. # Value propositions - The color story is one of a kind, implying a unique and versatile selection of eyeshadows. - The texture is smooth and blends like a dream, suggesting ease of application and a professional finish. - The pigmentation is fantastic, indicating high color payoff and long-lasting wear. # Benefits - Gives you so many looks - Smooth & blends like a dream - The Colour Story Is One Of A Kind! # Features - Amazing colours - Fantastic pigmentation - Smooth texture that blends like a dream # Call to action None used. # Social proof - “The Colour Story Is One Of A Kind!” - “The Texture Is Smooth & Blends Like A Dream” - “The Pigmentation Is Fantastic” - “Amazing Colours, Gives You So Many Looks” # Point of view - Brand 100% – The entire video showcases the brand's perspective through polished visuals, product claims, and on-screen quotes, promoting the eyeshadow palette's features and benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a close-up of a woman's face, showcasing her eye makeup done with Lisa Eldridge eyeshadow. The intent is to immediately display the product's aesthetic appeal and potential outcome. The brand voice presents visuals to immediately communicate its focus on makeup quality. - 00:05–00:10 00:05–00:10 The ad zooms in slightly on the model and moves up the face towards the brow. The intention is to showcase more detail and highlight the product's quality. The brand is showing the fine details achieved with its product, continuing to build on its core messaging. - 00:10–00:19 00:10–00:19 The frame zooms out to another model with darker skin tone and a different style of eyeshadow that was achieved with the palette. The intent is to broaden the product's appeal by showing it works on different skin tones and makeup styles. This continues to be told from the brand's perspective.

# Ad summary This image ad features Lisa Eldridge beauty products, specifically the Betty Eyeshadow Palette. It highlights the brand's aesthetic and product range. # Brand positioning Lisa Eldridge is presented as a sophisticated and curated beauty brand, focusing on high-quality makeup products. The brand aligns with a modern, elegant lifestyle, emphasizing the creation of timeless beauty looks. Positioning itself as a luxury brand, it differentiates itself from mass-market competitors. The brand aims to occupy a space in the consumer's mind that values quality, elegance, and classic beauty. # Product The ad features the Betty Eyeshadow Palette, along with a lipstick, mascara, and eyeliner. The eyeshadow palette is a compact with six different eyeshadow shades including glittery blue, purple and bronze. All products are packaged in gold containers. These items allow the user to create a full makeup look. The eyeshadow palette is designed for creating a variety of eye looks, from natural to dramatic. The ad conveys that these products are worth trying because they are high-quality and luxurious, promising to elevate the user's makeup routine. # Visual style The ad has a clean and luxurious aesthetic with a focus on the product presentation. The production quality appears to be high, with a studio-shot feel. There's a flatlay arrangement of the products, creating a visually appealing and organized layout. The image uses a consistent color palette of purple and gold, enhancing the brand's sophisticated image. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality, luxurious makeup products - Complete collection for creating various eye looks # Benefits - Create a full makeup look - Achieve a sophisticated and elegant appearance # Features - Eyeshadow palette - Lipstick - Mascara - Eyeliner # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the Lisa Eldridge product range and aesthetic. # Storyline - The image opens with an overhead shot of Lisa Eldridge beauty products, positioned to showcase the range of products available. This is from the brand's perspective, aiming to highlight the completeness of their collection for a full makeup look. - A picture of Lisa Eldridge holding a cat, as well as an eyeshadow palette, lipstick, eyeliner, and mascara are arranged to showcase the brand's curated aesthetic. This is from the brand's point of view, emphasizing their aesthetic and range of makeup. - The products are arranged neatly to appeal to the customer's desire for elegance and sophistication. This is from the brand's perspective, highlighting the luxurious feel of the products.

# Ad summary This ad showcases the Betty Eyeshadow Palette by Lisa Eldridge. It features a close-up view of the palette's packaging and the various eyeshadow shades, presented against a clean white background. # Brand positioning Lisa Eldridge presents itself as a luxury beauty brand, emphasizing sophistication and elegance through its product presentation. The brand is positioned in the high-end market with a focus on quality and artistry, aligning with a customer base that values premium cosmetics and a refined aesthetic. The brand offers high-quality cosmetics that appeal to people looking for a makeup experience. # Product The ad features the Betty Eyeshadow Palette by Lisa Eldridge. The palette consists of multiple powder eyeshadow shades, each appearing in a pressed square pan. The shades include a variety of colors such as lilac, silver, bronze, and various neutral browns. Each shadow appears next to a scattering of the product in a fine, glittery powder. The packaging is a sleek, gold metallic compact with a ribbed texture and the brand's "Le" logo embossed on the front. The palette aims to offer a selection of curated colors for creating diverse eye looks, with a focus on both shimmer and neutral tones. The product is designed for makeup enthusiasts seeking high-quality eyeshadows in a luxurious format. # Visual style The ad has a clean, minimalist visual style. The high-quality studio shot features a flat lay arrangement against a bright white background, which makes the product the main focus. The lighting is soft and diffused to highlight the shimmer and textures of the eyeshadows and the metallic finish of the palette. The typography is simple and modern. Overall, the ad feels polished and elegant, emphasizing the luxury aspect of the brand. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality eyeshadows in a luxurious format # Benefits - Provides a range of colors for creating diverse eye looks # Features - Eyeshadow palette with multiple shades # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand aims to showcase its luxurious eyeshadow palette, highlighting the product's sophisticated packaging and diverse color range. # Storyline - The ad opens with a luxurious gold makeup palette, signaling a high-end makeup experience. The brand is presenting a premium product to capture the viewer's attention with its visual appeal. - The ad displays a sequence of eyeshadow pans, each with a distinct color and finish, accompanied by a trail of shimmering powder. The brand is showing the range and quality of the eyeshadows to highlight their versatility. - The ad concludes with the product name, "BETTY EYESHADOW PALETTE," reinforcing the product identity. The brand is clearly labeling the product to ensure the audience knows what is being advertised.

# Ad summary Lisa Eldridge announces that the Betty Eyeshadow Palette is back after going viral. She describes the shades in the palette and the textures ranging from luminous lusters to satin metallics and duochromes. # Brand positioning Lisa Eldridge is presented as a luxury makeup brand. The Betty Eyeshadow Palette is presented as so popular, and so in demand, that the brand decided to bring it back even after it was intended to be a limited edition product. The brand is positioned as attuned to its customer base and willing to prioritize customer desire. # Product The product featured is the Lisa Eldridge Betty Eyeshadow Palette. The palette is gold with six colors in the following shades: peach, brown, sparkly brown, sparkly purple, light purple, and light sparkly teal. The colors represent the personality traits and the shades in her fur, with textures ranging from luminous lusters to satin metallics and duochromes. The palette is portrayed as beautiful and gorgeous for spring/summer. # Visual style The ad has a clean, professional aesthetic. It features a beauty influencer in a well-lit setting. The editing style is smooth. The ad contains a mix of shots. There are static shots when swatching the eyeshadow colors, and there is movement when Lisa Eldridge is presenting. There is a consistent pacing throughout the ad. The audio and visual elements are in sync. # Hooks Spoken: 00:00–00:03 She was only supposed to be limited edition, but she went viral. Text overlay: 00:00–00:03 lisa eldridge / 00:00–00:03 BETTY / 00:00–00:03 EYESHADOW PALETTE Visual: 00:00–00:03 A close up shot of Lisa Eldridge, a fair-skinned woman, with long brown hair. She is wearing a light purple sweater, gold hoop earrings, and holiday-themed earrings. She is wearing light purple eyeshadow. The background is blurred and features white vases and lilac-colored products. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Betty eyeshadow palette: a beautiful palette that is gorgeous for spring/summer. # Benefits - Beautiful palette - Gorgeous for spring summer # Features - Betty Eyeshadow Palette # Call to action None used. # Social proof - "She was only supposed to be limited edition, but she went viral... So, much requested, Betty is back." # Point of view - Brand 100% – The ad is delivered by the official voice of the brand, Lisa Eldridge. # Storyline - 00:00–00:07 The Lisa Eldridge brand introduces the Betty Eyeshadow Palette and states that, due to popular demand after it went viral, it is back on the market. - 00:07–00:14 The ad pivots to swatches of the eyeshadow, as Lisa Eldridge describes the shadows. - 00:14–00:18 The ad returns to Lisa Eldridge, who says that the colors in the palette represent the personality traits and the shades in her fur. - 00:18–00:28 Lisa Eldridge then describes the textures of the shadows and calls the palette beautiful and gorgeous for spring/summer.

# Ad summary The ad promotes the Betty Kitten plush velvet pouch as a gift with purchase to celebrate the return of the Betty Palette from Lisa Eldridge. The ad highlights that the pouch holds a lot of makeup and has a washable interior. # Brand positioning Lisa Eldridge is presented as a high-end makeup and beauty brand, positioned in the luxury market. It aligns with a sophisticated, elegant, and aesthetically pleasing lifestyle. The brand is known for quality formulations and refined branding. This positioning emphasizes both functional quality and emotional appeal, promising not just beauty products but also a luxurious experience. # Product The featured product is the Betty Kitten Plush Velvet Pouch. It is a soft velvet makeup pouch designed in the likeness of the Betty Kitten character associated with Lisa Eldridge's product line. The pouch is described as spacious enough to hold a lot of makeup and features a washable interior. It's presented as a gift with purchase to celebrate the return of the Betty Palette, incentivizing customers to make a purchase to receive this exclusive item. # Visual style The ad has a polished and professional aesthetic, resembling a high-quality commercial. It features soft, natural-looking lighting, enhancing the textures and colors of the product. The editing consists of static shots with smooth transitions, giving a steady, focused viewing experience. The pacing is consistent at around 20 cuts per minute. The cuts, text overlays, and product actions are timed to coincide with the voiceover, creating good audio-visual synchronization. # Hooks Spoken: To celebrate the Betty Palette return, I have a beautiful gift with purchase. Text overlay: 00:00–00:05 / PLUSH VELVET POUCH / 00:00–00:05 / lisa eldridge Visual: 00:00–00:02: The shot features Lisa Eldridge, a woman with fair skin, long wavy brown hair, wearing a lavender sweater and matching makeup. She is centered in the frame and speaking directly to the camera, showcasing a purple plush velvet makeup pouch shaped like a cat. The background is blurred but shows various makeup bottles and jars, suggesting a professional setting. Text overlay reads 'BETTY KITTEN POUCH PLUSH VELVET POUCH'. / 00:02–00:05: Lisa Eldridge holds the purple cat-shaped makeup pouch closer to the camera. The pouch has embroidered details for the cat's face. She continues to speak directly to the camera, maintaining a friendly and engaging expression. The text overlay 'BETTY KITTEN POUCH PLUSH VELVET POUCH' remains visible. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of needing a stylish and functional makeup bag that is easy to clean and can hold a lot of products. "It holds quite a lot of makeup, it has a washable interior." # Value propositions - Gift with purchase: Receive this pouch as a special bonus when purchasing the Betty Palette - Functional and stylish: Combines practicality with a unique cat-shaped design # Benefits - Soft and luxurious feel - Convenient for storing makeup - Can hold a lot of makeup - Easy to clean - Aesthetically pleasing design # Features - Plush velvet material - Makeup pouch design - Spacious interior - Washable interior - Cat-shaped design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, delivered by the founder and face of the brand. # Storyline - 00:00–00:05 The creator announces the return of the Betty Palette and introduces the Betty Kitten Plush Velvet Pouch as a gift with purchase, setting a celebratory tone. - 00:05–00:11 The creator describes the pouch as a soft velvet makeup pouch, emphasizing its connection to the Betty Kitten character. This highlights the pouch's material and design, linking it to the brand's aesthetic. - 00:11–00:16 The creator explains that the pouch is spacious, holding a lot of makeup, and has a washable interior. This addresses practical aspects of the pouch and ensures the audience of its benefits. - 00:16–00:22 The creator concludes by reiterating that the pouch is a gift with purchase, encouraging customers to get the Betty Kitten Velvet Pouch with makeup bag.

# Ad summary This image ad for Lisa Eldridge Enhancing Tint showcases the product through stacked bottles. It features a 4.9-star rating based on over 700 reviews. The ad includes customer testimonials describing the product as 'the only base I've ever truly loved wearing,' 'the easiest, most beautiful complexion product on the market,' and 'a unicorn.' # Brand positioning Lisa Eldridge is positioned as a brand that offers high-quality, effective complexion products. The language emphasizes simplicity and beauty, suggesting the brand aligns with a sophisticated and effortless aesthetic. The brand seems to push against the norm of overly complex beauty routines, promoting a product that is easy to use yet delivers exceptional results. The positioning is both functional, highlighting the product's efficacy, and emotional, emphasizing the love and satisfaction users experience. # Product The advertised product is Lisa Eldridge Enhancing Tint, a complexion product designed to enhance the skin's natural beauty. It aims to be an easy-to-use base that provides a beautiful complexion. The product is presented as a top-rated item, evidenced by a 4.9-star rating from over 700 reviews. It is described as the "easiest, most beautiful complexion product on the market" and is even referred to as "a Unicorn," suggesting its unique and exceptional qualities. The ad addresses purchase barriers by showcasing high user satisfaction and emphasizing the product's ease of use and remarkable results. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation and clear messaging. The production quality appears highly polished, suggesting a studio-shot image with professional lighting and background removal. The visual motifs include a simple stack arrangement. The image treatment involves background removal and subtle drop shadows for depth. Typography is clean and legible, enhancing scannability and stop power in feed. # Hooks Headline: 4.9 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of finding a complexion product that is easy to use and provides beautiful results, which is signaled by the customer quote: "The easiest, most beautiful complexion product on the market." # Value propositions - High rating and volume of reviews: The 4.9-star rating and 700+ reviews serve as a quantitative measure of the product's quality and user satisfaction. - The product is the only base they have ever truly loved wearing. - The product is the easiest, most beautiful complexion product on the market. - The product is 'A Unicorn' which implies that the product is special and extremely rare. # Benefits - "The only base I've ever truly loved wearing." - "The easiest, most beautiful complexion product on the market." - "A Unicorn." # Features - Enhancing Tint # Call to action None used. # Social proof - "The only base I've ever truly loved wearing." - "The easiest, most beautiful complexion product on the market." - "A Unicorn." # Point of view - External source: The 4.9-star rating and 700+ reviews build trust by showing overall customer satisfaction with the product. - Customer: The quotes such as 'The only base I've ever truly loved wearing,' 'The easiest, most beautiful complexion product on the market,' and 'A Unicorn' represent the positive experiences and opinions of users. - Brand: The 'Enhancing Tint' text displays the product name at the bottom and serves to identify the product being advertised. # Storyline - The ad begins by presenting a high rating (4.9 stars) and the volume of reviews (700+), which intends to establish credibility and trustworthiness. The ad shows this information from the perspective of an external source which is to instill confidence in the viewer. - The storyline continues by including positive customer reviews to show the product's effectiveness and user satisfaction. The ad shows these quotes from the customer's perspective which is to give an emotional experience of the product. - The bottom section highlights the product name, 'Enhancing Tint', to clearly identify what is being advertised. The ad is from the brand's perspective which clearly states the product is named 'Enhancing Tint'.

# Ad summary This ad features the Lisa Eldridge Betty Eyeshadow Palette. The ad contains product stills against a clean white backdrop. The palette is shown in two views to see the closed, sleek metallic packaging and the inside with a selection of six eyeshadow shades. # Brand positioning Lisa Eldridge is presented as a luxury cosmetics brand, specializing in high-end eyeshadow palettes. The brand emphasizes sophistication and elegance, with a focus on meticulously curated eyeshadow shades and sleek, luxurious packaging, as implied by the gold component. This positions the brand within the premium beauty market, appealing to customers who value quality and refined aesthetics in their makeup products. Lisa Eldridge distinguishes itself by focusing on eyeshadow palettes that offer a balanced selection of colors, catering to both everyday looks and special occasions. # Product The featured product is the Lisa Eldridge Betty Eyeshadow Palette, which includes six distinct eyeshadow shades. The palette is encased in a sleek, metallic gold compact with a hinged lid and rounded edges. The palette features six eyeshadow colors: a shimmery bronze, a glittery burgundy, a shimmery pale pink, a shimmery lavender, a shimmery silver, and a shimmery taupe. The overall design aims to convey a sense of luxury and sophistication, positioning the product as a premium offering within the eyeshadow category. The eyeshadow palette is presented as a must-have for creating a variety of eye looks, from subtle daytime enhancements to more dramatic evening styles. The product is likely marketed towards beauty enthusiasts who appreciate high-quality formulations and elegant packaging. # Visual style The ad has a clean, minimalist visual style with a focus on showcasing the product in a luxurious manner. The production quality appears highly polished, with studio-shot lighting and a clean white background. The image treatment includes careful color grading to enhance the product's colors and textures. The visual motifs include a focus on symmetry and balance, with the product displayed in a straightforward, uncluttered manner. The typography is simple and elegant, complementing the overall aesthetic. This style likely aims to convey a sense of high-end sophistication and quality, making the product visually appealing and scannable in-feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Six eyeshadow shades in one palette allows for the creation of a range of eye looks. # Benefits - None used # Features - Six eyeshadow shades # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the point of view is consistently from the brand, showcasing the product's features, packaging, and name in a clean, direct manner to promote its value and appeal. # Storyline - The ad displays a product shot of the open eyeshadow palette, showcasing the curated selection of shades available. This is done to immediately capture the viewer's attention with the product and highlight its features from the brand's perspective. - The ad transitions to displaying the closed palette, showcasing the luxurious gold packaging. This is intended to highlight the high-end quality and design of the product from the brand's perspective. - The ad concludes with the product name, BETTY EYESHADOW PALETTE, presented to reinforce product recognition and brand association. This is a straightforward informational message from the brand.

# Ad summary This ad features the Lisa Eldridge 'Betty' Eyeshadow Palette. The ad uses close up shots of a makeup artist applying the eyeshadow to show the rich pigment and color payoff. # Brand positioning Lisa Eldridge is presented as a luxury cosmetics brand. The brand appears to focus on providing high-quality makeup products, with a focus on color payoff and rich pigment. This is communicated through the visuals that focus on the product and how it looks when it is applied on different skin tones. # Product The featured product is the 'Betty' Eyeshadow Palette by Lisa Eldridge. The palette is a 6 pan eyeshadow palette with various neutral and lavender shades. The palette has high pigment and good color payoff. The ad emphasizes its use on various skin tones and age groups. # Visual style The ad has a polished and professional aesthetic. The lighting is bright and diffused, creating a soft and flattering look. The camera work consists of close-up shots with smooth transitions and zooms to show details. The editing rhythm is moderate, with each shot held long enough to appreciate the makeup application and results. The overall production quality is high, suggesting a professional commercial intended to showcase the product and its application techniques. # Hooks Text overlay: BETTY / EYESHADOW PALETTE / lisa eldridge Visual: 00:00–00:01: Close up shot of a makeup artist's hands and the Lisa Eldridge 'Betty' Eyeshadow Palette. The palette is gold with six different eyeshadow shades (light brown, dark brown, silver, purple, light purple, and dark purple). The background is a neutral color. The makeup artist's hand is fair skin tone and they are wearing a gold ring with different colored stones. Text overlay: 'BETTY EYESHADOW PALETTE', 'lisa eldridge' / 00:01–00:02: Close up shot of a fair skin model. The makeup artist's hand is blending light purple eyeshadow on the model's eye. The model has light skin, brown eyes, and light pink lipstick. Text overlay: 'BETTY EYESHADOW PALETTE', 'lisa eldridge' / 00:02–00:03: Close up shot of a medium skin model. The makeup artist's hand is blending light purple eyeshadow on the model's eye. The model has medium skin, brown eyes, and light pink lipstick. Text overlay: 'BETTY EYESHADOW PALETTE', 'lisa eldridge' # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 6 pan eyeshadow palette with high pigment and good color payoff. This allows the consumer to create a multitude of looks with just one palette, making it very versatile. # Benefits - High pigment - Good color payoff - Versatile shades that can be used on various skin tones and age groups # Features - 6 pan eyeshadow palette # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is shot and edited in the style of a brand produced advertisement. # Storyline - 00:00–00:01 The ad opens with a close-up of the Lisa Eldridge 'Betty' Eyeshadow Palette and a makeup brush. - 00:01–00:02 The makeup artist applies a light purple color from the palette to the inner corner of the eye of a model with fair skin. - 00:02–00:03 The makeup artist applies a light purple color from the palette to the inner corner of the eye of a model with medium skin. - 00:03–00:04 The makeup artist applies a light purple color from the palette to the inner corner of the eye of a model with dark skin. - 00:04–00:05 The makeup artist applies a light purple color from the palette to the inner corner of the eye of a mature model with fair skin. - 00:05–00:06 The makeup artist applies a brown eyeliner to the bottom lash line of the model with fair skin. - 00:06–00:07 The makeup artist applies a light purple color from the palette to the inner corner of the eye of a mature model with fair skin. - 00:07–00:08 The makeup artist applies a light purple color from the palette to the inner corner of the eye of a model with dark skin. - 00:08–00:09 The makeup artist applies a light purple color from the palette to the inner corner of the eye of a mature model with fair skin. - 00:09–00:10 The makeup artist applies a light brown color from the palette to the outer corner of the eye of the model with fair skin. - 00:10–00:11 The makeup artist blends a light purple color from the palette to the inner corner of the eye of a model with fair skin. - 00:11–00:12 The camera zooms out to showcase the model's complete eye look. - 00:12–00:13 The camera zooms out to showcase the mature model's complete eye look. - 00:13–00:14 The camera zooms out to showcase the mature model's complete eye look. - 00:14–00:15 The camera zooms out to showcase the dark skin model's complete eye look. The model looks at the camera and smiles. - 00:15–00:16 The camera zooms in on the dark skin model's face, focusing on the eye look. The model looks at the camera and smiles. - 00:16–00:17 The camera zooms in on the dark skin model's face, focusing on the eye look. The model looks at the camera and smiles.