How Leesa Advertises on Meta

# Ad summary This ad features a testimonial from a customer, Naomi, who loves the Leesa mattress, as she is someone who tosses and turns while sleeping. # Brand positioning Leesa is a mattress brand, aiming to occupy the space in the consumer's mind as a quality mattress for people that have trouble sleeping, such as those who toss and turn. # Product The product is a Leesa mattress, which is presented as a solution for people who toss and turn while sleeping. The mattress has a light gray quilted top and a deep red base. # Visual style The ad has a clean and modern visual style. It is a studio shot with soft lighting. The color palette is muted and calming, with dark teal, light beige, gray, and red tones. # Hooks Headline: "As a sleeper who tosses and turns, I adore this mattress!" # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is tossing and turning while sleeping, which can lead to a poor night's sleep. The customer quote, "As a sleeper who tosses and turns..." clearly illustrates this. # Benefits - As a sleeper who tosses and turns, I adore this mattress! # Call to action None used. # Social proof - "As a sleeper who tosses and turns, I adore this mattress!" – NAOMI–VERIFIED REVIEW # Point of view - Customer: The testimonial from Naomi is the perspective of a customer, as she is sharing her positive experience with the mattress. # Storyline - The ad opens with a woman sitting on the mattress with a testimonial about the product. This is included to showcase that a real customer loves and uses the mattress. This is being told from the customer's perspective.

# Ad summary This Leesa ad uses a split-screen format to highlight testimonials from multiple people who rave about sleeping better on Leesa mattresses. Each person is shown comfortably in bed, emphasizing different sleep positions, while text overlays reinforce the message of a mattress that caters to individual sleep styles. # Brand positioning Leesa is presented as a brand focused on providing comfortable and supportive mattresses that cater to individual sleep preferences. The brand aims to occupy the space in the consumer's mind as a provider of high-quality sleep solutions tailored to various sleep styles. This is underscored by the split-screen format showcasing different people sleeping in different positions, the ad promotes a lifestyle of restful, personalized sleep that pushes against the one-size-fits-all category norm. The brand positioning is both functional, by highlighting comfort and support, and emotional, by evoking feelings of relaxation and personalization. # Product Leesa mattresses are designed to provide a comfortable and supportive sleep experience tailored to individual preferences. The ad features individuals sleeping in various positions (belly, back, freestyle), implying the mattress adapts to different sleep styles. The functional details like comfort and support are implicitly conveyed through the visuals of people sleeping soundly. A key USP is the mattress's ability to accommodate various sleep positions, offering a personalized sleep experience. The ad seeks to address the purchase barrier of finding a mattress that suits individual sleep needs by highlighting its adaptability. The ad is telling the viewer that this product is worth trying or buying because it solves the problem of not getting a good night's sleep by catering to one's personal sleep style. # Visual style The ad has a clean, polished aesthetic with soft, natural lighting, creating a comfortable and inviting mood. The editing style is smooth with simple transitions, focusing on the individuals speaking directly to the camera. The production quality feels like a hybrid between a UGC feel and a polished commercial, supporting the intended tone of authenticity and relatability. The pacing is steady, with cuts timed to the speakers' lines. # Hooks Spoken: 00:03–00:06: [Casual] The Leesa mattress really did change the way that I sleep. Text overlay: 00:03–00:06: None used Visual: 00:03–00:06: A woman with shoulder-length curly brown hair is speaking directly to the camera. She is wearing a brown sweater and smiling genuinely. The background is a simple bedroom setting with a bed and neutral-colored walls. The lighting is soft and natural. She appears to be lying on her side. # Funnel stage Middle of funnel (Consideration) # Pain points The ad subtly addresses the pain point of struggling to find a mattress that provides adequate comfort and support for one's specific sleep style. The ad implies that the individual may have struggled to find a mattress that supports different positions. 'The Leesa mattress really did change the way that I sleep' – Female 1 # Value propositions - The Leesa mattress improves sleep quality due to its comfort and support. - Designed to accommodate all sleep styles. # Benefits - Improved sleep quality - Support for side sleeping - Comfort for all sleep positions # Features - Comfortable mattress - Supportive mattress - Accommodates different sleep styles # Call to action None used. # Social proof - "The Leesa mattress really did change the way that I sleep." – Female 1 (Customer) - "I am a side sleeper and the Leesa mattress really supports that." – Male 1 (Customer) - "I sleep like a baby on my Leesa mattress." – Female 2 (Customer) - "Getting great sleep is so important and Leesa really helps me do that." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad features testimonials from customers, sharing their personal experiences and satisfaction with Leesa mattresses. # Storyline - 00:00–00:03 The ad opens with a split-screen showing three people sleeping comfortably on Leesa mattresses. The message is that Leesa mattresses are comfortable for all sleeping styles. - 00:03–00:06 The scene transitions to a woman speaking directly to the camera about how her Leesa mattress changed the way she sleeps. The intention is to provide a real-life testimonial from a satisfied customer. - 00:06–00:09 The scene shifts to a man discussing how his Leesa mattress supports his side sleeping style. This reinforces the idea that the mattresses are comfortable for all sleeping positions. - 00:09–00:12 The ad features another woman who says she sleeps like a baby on her Leesa mattress. This reiterates the message of comfort and good sleep. - 00:12–00:16 The ad returns to the woman from the first testimonial, who emphasizes the importance of sleep and how Leesa helps. This reinforces the idea that Leesa is a reliable solution for quality sleep. - 00:16–00:19 The ad transitions back to the split-screen with multiple people sleeping on Leesa mattresses, while the ad shows a promotional sale of 20% off. The intention is to show the brand for all sleep styles, and show that the product is at a good value.

# Ad summary This ad showcases the Leesa mattress and the fact that it has been Wirecutter's pick for best hybrid mattress for 8 years in a row. # Brand positioning Leesa is presented as a brand that is known for high-quality mattresses. Being Wirecutter's pick for best hybrid mattress positions Leesa as a leader in the mattress market and implies that customers can trust the brand for comfort, quality, and reliability. This builds trust and implies that customers can trust the brand for a comfortable and restful sleep. # Product The ad showcases the Leesa hybrid mattress, recognized as the "Best Hybrid Mattress" by Wirecutter for eight consecutive years. It is shown as a comfortable mattress with a quilted light blue cover. The mattress is positioned as a reliable choice for consumers seeking a quality sleep experience, as highlighted by the Wirecutter endorsement. The ad presents Leesa as a mattress worth buying because of its established reputation and recognition from a trusted review source. # Visual style The visual style of the ad is clean and well-lit with a focus on showcasing the product in a comfortable, lifestyle setting. The maroon and light blue color scheme, combined with the natural textures of the rug and plants, gives the ad a modern and inviting feel. The high-quality studio shot suggests a polished brand image. # Hooks Headline: OUR PICK # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Wirecutter's "OUR PICK" for Best Hybrid Mattress 8-Years in A Row # Benefits - Top rated mattress # Features - Best Hybrid Mattress # Call to action None used. # Social proof - "OUR PICK The New York Times Wirecutter 2026 Best Hybrid Mattress 8-Years in A Row" # Point of view - Brand: The badge from The New York Times Wirecutter conveys the brand's credibility and recognition for quality. - Brand: The copy highlighting "Best Hybrid Mattress 8-Years in A Row" reinforces the mattress's consistent recognition and quality. - External source: The "OUR PICK" badge from The New York Times Wirecutter presents an objective endorsement of the mattress. - Customer: The image of the couple lying on the mattress shows the comfort and inviting nature of the product. # Storyline - The ad begins with the "OUR PICK" badge from The New York Times Wirecutter, which builds credibility and highlights the mattress's high ranking by a reputable source. This is from the brand's POV, as it is touting its product's awards and accolades. - The endorsement of the mattress is further emphasized by the copy that states, "Best Hybrid Mattress 8-Years in A Row", reinforcing the mattress's consistent recognition. This is again from the brand's POV, but it is based on an external source. - The image of the couple lying on the mattress in a relaxed manner creates a relatable and aspirational moment, showing the comfortable and inviting nature of the product. The audience experiences the ad from an external observer's POV, looking at the couple as they interact with the product. - The inclusion of the brand name "Leesa" at the bottom of the ad reinforces brand recognition and serves as a clear identifier of the product being advertised. This is from the brand's POV, establishing its presence and identity in the consumer's mind.

# Ad summary This image ad for Leesa at Cardi's Furniture & Mattresses promotes same-day mattress delivery for in-stock Leesa mattresses purchased by 3 pm. # Brand positioning Leesa, in partnership with Cardi's Furniture & Mattresses, is presented as a convenient and accessible option for purchasing mattresses. The brand positions itself as accommodating to customers' immediate needs by offering same-day mattress delivery, specifically for in-stock mattresses purchased by 3 pm. This service aims to simplify and expedite the typically lengthy process of mattress acquisition, thereby addressing the customer's desire for quick and efficient solutions. By focusing on availability and timely delivery, Leesa and Cardi's cater to customers who value convenience and immediate gratification, distinguishing themselves from competitors who may offer longer delivery times. # Product The advertised product is a Leesa mattress, available for purchase at Cardi's Furniture & Mattresses. The mattress features a gray and white patterned cover with vertical indented lines. A fabric label with the brand name 'Leesa' is affixed to the side. The mattress is presented as being available for same-day delivery if the purchase of an in-stock mattress is made by 3 pm. This promotes the mattress as easily and quickly accessible, addressing potential customer hesitations related to long wait times for delivery. The mattress is presented on a bed frame with pillows, suggesting its use for sleeping and relaxation. A throw blanket is draped over the mattress, creating a cozy look. # Visual style The ad has a clean, modern aesthetic. The image is well-lit and features a soft color palette with neutral tones and muted colors. The composition is balanced, with the mattress as the central focus and the couple casually positioned around it. The overall impression is inviting and comfortable, suggesting a lifestyle of relaxation and convenience. # Hooks Headline: Same Day Mattress Delivery! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of long delivery times associated with purchasing a new mattress. The customer's frustration is the time and effort required to acquire a new mattress. # Value propositions - Same Day Mattress Delivery: Get your new mattress quickly and without delay. - Available at Cardi's: Easy access to Leesa mattresses through a trusted retailer. # Benefits - Fast mattress delivery - Convenient mattress purchasing # Features - Same Day Mattress Delivery - Available at Cardi's with in-stock Leesa mattresses purchased by 3pm # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, descriptive text, and visual elements are all controlled by the brand to promote its products and services. # Storyline - The ad opens by announcing 'Same Day Mattress Delivery!' This grabs attention with the promise of immediate gratification and addresses a potential pain point related to long delivery times. The brand tells this part of the story, highlighting its fast service as a key differentiator. - The ad specifies that same-day delivery is 'Available at Cardi's with in-stock Leesa mattresses purchased by 3 pm.' This clarifies the conditions for the offer and provides a clear timeframe. The brand is providing the details. - The ad shows an image of a mattress with a couple relaxing on and near the bed. The couple is presented as casually interacting with the mattress, reinforcing the idea of comfort and everyday use. This is shown from the brand's perspective.

# Ad summary The ad showcases Leesa mattresses in a clean, modern setting with a 20% off discount offer. The focus is on the mattresses themselves and the simplicity of the design, complemented by a neutral color palette to convey a sense of calm and quality. # Brand positioning Leesa is positioned as a provider of high-quality mattresses designed with a focus on simplicity and comfort. The brand aligns with a modern, minimalist lifestyle, emphasized through the clean design and neutral color palette of the ad. Leesa appears to ignore category norms that focus on aspirational living, rather choosing to portray a functional and aesthetically pleasing image. The brand's identity is rooted in providing a straightforward, premium sleep experience without unnecessary complexity. # Product The ad features multiple Leesa mattresses. The mattresses are presented as well-designed, comfortable sleeping solutions for any type of sleeper. The ad explicitly showcases the mattresses' construction and visual appeal with an emphasis on comfort. Each mattress is shown on a low platform bed with a minimalist aesthetic, designed for immediate use and relaxation. The mattresses address purchase barriers by offering a significant discount (20% off), making them more accessible to potential buyers. The ad aims to convey that Leesa mattresses are worth buying because of their combination of design, comfort, and value. # Visual style The ad features a highly polished, studio-shot production quality. The visual motifs include a clean and modern design with a neutral color palette. The image treatment involves soft lighting and subtle color grading to enhance the aesthetic appeal. The typography is large and bold, integrated seamlessly into the overall design. The style is intentionally high-design to enhance stop power in feed. # Hooks Headline: 20% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point is the high cost of quality mattresses. The "20% OFF" acts to overcome this. # Value propositions - High-quality mattresses at a discounted price. # Benefits - 20% Off # Features - Mattresses # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is present through the entire image. The brand is directing the narrative to highlight the features of the mattresses and the sales offer. # Storyline - The ad opens with a view of the mattresses, highlighting their appearance and design. The intention is to immediately showcase the product's aesthetic and quality, told from the brand's perspective, creating an inviting first impression. - The ad then features a large font showcasing the offer of "20% OFF MATTRESSES". The intention is to draw attention to the cost saving incentive. This is told from the brand's perspective, encouraging purchase consideration.

# Ad summary This image ad from Leesa showcases a bed with a mattress and advertises a 20% discount on mattresses. # Brand positioning Leesa is presented as a modern brand focused on providing high-quality mattresses. The ad emphasizes comfort and style, positioning Leesa as a purveyor of sleep solutions that blend seamlessly into contemporary homes. The minimalist design, paired with a muted color palette, suggests a brand that values simplicity and sophistication, appealing to customers who prioritize both aesthetic appeal and restful sleep. The brand seems to ignore low cost or budget solutions, focusing instead on higher end product design. # Product The advertised product is a Leesa mattress, shown on a bed frame, both positioned in a home bedroom setting. The mattress appears to be a hybrid foam mattress, featuring a gray-blue tone with a geometric pattern. The bedframe is a low platform design, with a rounded headboard covered in what appears to be a reddish maroon fabric. The product is visually presented as a comfortable sleep solution designed for a modern, aesthetically conscious consumer. The ad is directly offering 20% off mattresses. # Visual style The ad has a clean and modern aesthetic. The image is professionally shot with soft, diffused lighting that highlights the textures and colors of the products. The color palette is muted and sophisticated, using a dark green-blue wall, tan colored rug, red bed frame, and light grey mattress. The overall impression is polished and inviting, designed to appeal to a style-conscious audience. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Save 20% on mattresses # Benefits - 20% Off # Features - Mattresses # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand showcasing its product and promotion. # Storyline - The ad begins with the Leesa logo positioned at the top, instantly introducing the brand and establishing its presence. This assures the viewer that the ad is a genuine offer from a known brand, building trust and credibility for what is about to be promoted from the brand's perspective. - Next, the focal point shifts to the mattress, immediately showcasing the product. This allows potential customers to visually assess the design and imagine it in their own homes. The mattress is the hero, front and center. - Finally, the ad concludes with the offer of 20% off mattresses, giving consumers a clear incentive to consider the product. This special pricing adds a sense of urgency and opportunity, encouraging viewers to take immediate action and consider upgrading their current mattress.

# Ad summary This ad features a customer review of a Leesa mattress. The ad shows a person lying on the mattress and includes a quote from a verified buyer. # Brand positioning Leesa is presented as a brand focused on providing comfortable and supportive mattresses. The ad highlights the benefit of waking up refreshed and without back pain, suggesting that Leesa mattresses prioritize sleep quality and physical well-being. The brand aims to occupy a space in the consumer's mind as a provider of mattresses that enhance overall sleep experience and reduce discomfort. # Product The featured product is a Leesa mattress, designed to provide a refreshed and pain-free waking experience. The ad emphasizes the mattress's ability to alleviate back pain and improve sleep quality. The mattress is shown in a clean, white setting, suggesting a focus on comfort and support. The ad aims to convey that the Leesa mattress is worth trying for those seeking a better night's sleep and relief from back pain. # Visual style The ad has a clean and polished aesthetic with bright lighting and a focus on the product. The editing style is static, with a single shot throughout the ad. The production quality is high, giving a commercial feel. The pacing is slow and consistent, allowing viewers to focus on the message and visuals. # Hooks Text overlay: 00:00–00:06: ⭐⭐⭐⭐⭐ / 00:00–00:06: “Waking up refreshed and without back pain is a game changer.” / 00:00–00:06: ALEXANDREA F. - VERIFIED BUYER Visual: 00:00–00:06: A person lies down on a white Leesa mattress in a brightly lit room. The bed is neatly made with white sheets and pillows. The camera is stationary, providing a medium shot of the bed. Text overlays the scene, displaying a quote from a verified buyer and five-star rating. The Leesa logo is subtly placed in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of waking up with back pain, as highlighted in the quote: “Waking up refreshed and without back pain is a game changer.” # Value propositions - The Leesa mattress provides a refreshed and pain-free waking experience, as highlighted by the verified buyer's quote. # Benefits - Waking up refreshed - Without back pain # Features - Supportive mattress # Call to action None used. # Social proof - "Waking up refreshed and without back pain is a game changer." – ALEXANDREA F. (VERIFIED BUYER) # Point of view - Customer 100% – The ad features a customer testimonial, indicating a customer's perspective. # Storyline - 00:00–00:06 00:00–00:06: A person lies down on a Leesa mattress. The ad displays a quote from a verified buyer, "Waking up refreshed and without back pain is a game changer." This conveys the message that the mattress provides a comfortable and supportive sleep experience, eliminating back pain. The perspective is from the brand, showcasing a positive customer experience.

# Ad summary This ad showcases Leesa mattresses and promotes a 20% off mattresses and + free shipping offer. # Brand positioning Leesa is presented as a modern, design-focused mattress company. The sleek product designs and contemporary staging suggest a brand that prioritizes both comfort and style. Leesa positions itself in the premium segment of the market. The emphasis on design and quality suggests that Leesa aims to appeal to consumers who are willing to invest in a better sleep experience and aesthetic. # Product This ad showcases the Leesa mattress, highlighting its design and available discount. The Leesa mattress is presented as a premium product. The ad does not explicitly state the mattress's features, it focuses on the visual appeal and the promotional offer of "20% Off Mattresses + Free Shipping". The ad suggests that the mattress is worth buying by highlighting its aesthetic appeal and the limited-time offer. # Visual style The ad has a polished, high-end commercial feel. The lighting is soft and diffused, creating a calm and inviting atmosphere. The editing is smooth with slow camera movements, emphasizing the product's design and quality. The color palette is muted and sophisticated, with dark greens and blues complementing the white and gray of the mattresses. # Hooks Text overlay: 00:00–00:14 Leesa / 00:00–00:14 20% / 00:00–00:14 OFF / 00:00–00:14 MATTRESSES / 00:00–00:14 + FREE SHIPPING Visual: 00:00–00:03 The shot begins with a close-up of a Leesa mattress on a blue upholstered base. The mattress has a white top with a gray pattern and a dark gray border. In the background, out of focus, are dark green architectural arches. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 20% off premium mattresses - Free shipping # Benefits - Savings - Free Shipping # Features - Premium mattress design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's point of view, showcasing the product. # Storyline - 00:00–00:14 00:00–00:14 The camera slowly pans and zooms across a collection of Leesa mattresses, highlighting their design and construction.

# Ad summary This ad promotes Leesa mattresses at Cardi's Furniture, highlighting their award-winning cooling and durability. The ad features diverse people enjoying the mattress, emphasizing comfort and availability in-store at Cardi's. # Brand positioning Leesa, available at Cardi's Furniture, positions itself as a provider of high-quality, award-winning mattresses designed for better and long-lasting sleep. The brand emphasizes functional benefits like cooling technology and durability, appealing to consumers who prioritize performance and longevity in their sleep products. The ad showcases diverse individuals and lifestyles, suggesting a broad appeal while maintaining a focus on quality and customer satisfaction. Leesa aims to occupy a premium space in the market by offering mattresses engineered to outlast the rest, combining functional and emotional benefits for its customers. # Product The advertised product is the Leesa mattress, available at Cardi's Furniture, designed with cooling technology and high-quality materials for a comfortable and durable sleep experience. The mattress is built for years of better sleep and engineered to outlast the rest. The product is for anyone seeking improved sleep quality and longevity from their mattress. The ad highlights the mattress's cooling properties and its ability to provide restful sleep. It addresses potential purchase barriers by showcasing the product's durability, quality materials, and availability for trial and purchase in-store at Cardi's Furniture. # Visual style The ad has a clean and modern aesthetic, with bright lighting and a focus on showcasing the mattress in a positive light. The editing style includes static shots and smooth transitions. The production quality is polished, aiming to convey professionalism and quality. The pacing is consistent with soft background music, creating a soothing and inviting atmosphere. # Hooks Text overlay: Award-winning / Cooling Mattresses / Built for years and years of better sleep Visual: 00:00–00:03: A man with short brown hair and a green pajama-style outfit is lying on his side on the white Leesa mattress. The background is a plain white wall. The camera is stationary, providing a close-up shot of the mattress and the man’s relaxed posture. # Funnel stage Consideration # Pain points The ad implies that the central pain point is discomfort and short lifespan with lower-quality mattresses. "Engineered to outlast the rest" indicates dissatisfaction with mattress durability. # Value propositions - Built for years and years of better sleep: Implies long-term value and quality. - With high-quality, cooling materials: Connects material quality with a specific functional benefit. # Benefits - Better sleep - Engineered to outlast the rest # Features - Cooling materials - High-quality materials # Call to action Available to try and buy in store today at # Social proof - "Loved by 20,000+ happy sleepers" - ⭐⭐⭐⭐⭐ # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting the features and benefits of the Leesa mattress and its availability at Cardi's Furniture. # Storyline - 00:00–00:03 The ad opens with a man resting comfortably on the Leesa mattress. - 00:03–00:06 The camera zooms in on a hand pressing the mattress to showcase its quality and texture, while text emphasizes its durability and cooling materials. - 00:06–00:08 A smiling woman is shown lying on the mattress, accompanied by five-star ratings and text highlighting the positive feedback from numerous satisfied customers. - 00:08–00:11 A man joyfully dances on the mattress, expressing his enthusiasm and enjoyment, reinforcing the idea of customer satisfaction. - 00:11–00:15 The ad concludes with a man relaxing on the mattress, emphasizing its availability for trial and purchase in-store at Cardi's Furniture, encouraging immediate action from the viewer.

# Ad summary This ad showcases the Leesa Sapira Chill Hybrid mattress, recognized as the 'Best Overall' by Forbes Vetted after retesting 24 beds. The ad emphasizes the mattress's high rating of 4.8 stars. # Brand positioning Leesa is presented as a brand that prioritizes quality and comfort in sleep solutions. The brand aligns with a lifestyle of relaxation and well-being, positioning itself as a provider of premium mattresses. By showcasing the Forbes Vetted endorsement, Leesa emphasizes its commitment to excellence and positions itself against competitors by highlighting its superior performance in rigorous testing. The brand positioning is both functional (hybrid mattress) and emotional (chill, comfort). # Product The Leesa Sapira Chill Hybrid is a mattress designed for optimal comfort and sleep quality. It is presented as the 'Best Hybrid Mattress' after being retested against 24 other beds, implying superior performance and quality. The mattress is endorsed by Forbes Vetted, adding credibility to its claims. The product is highlighted with a 4.8-star rating, indicating high customer satisfaction. The name 'Chill Hybrid' suggests a focus on cooling technology and hybrid construction for enhanced comfort. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation and credibility. The production quality is highly polished, with studio-shot images of the mattress. The visual motif includes a framed layout with a white background, emphasizing the product and its endorsement. The image treatment includes background removal and subtle lighting effects to highlight the mattress's features. The typography is large and bold, ensuring scannability and stop power in the feed. The style contrasts with platform-native content, aiming to stand out through its professional and trustworthy appearance. # Hooks Headline: The Best Hybrid Mattress, After Retesting 24 Beds # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of uncertainty and difficulty in choosing a mattress due to the overwhelming number of options available. The Forbes Vetted endorsement signals that the mattress has been rigorously tested and found to be superior, alleviating the customer's decision fatigue. # Value propositions - The Forbes Vetted endorsement provides value by assuring customers of the mattress's quality and performance. - The 4.8-star rating provides value by indicating high customer satisfaction and positive experiences. # Benefits - Best Overall # Features - Hybrid Mattress # Call to action None used. # Social proof - Forbes Vetted - 4.8 ★★★★★ # Point of view - External source: The top caption features a quote from Forbes Vetted, lending credibility and authority to the product. - Brand: The product name and rating are displayed, showcasing the brand's confidence in its product. - Customer: The 4.8-star rating suggests a customer perspective, indicating satisfaction and positive experiences. # Storyline - The ad begins by highlighting the mattress as 'The Best Hybrid Mattress, After Retesting 24 Beds,' immediately establishing its superior quality through expert evaluation. This is told from the perspective of Forbes Vetted, lending credibility and authority to the claim and setting the stage for the product's value proposition. - The ad then reinforces the endorsement by displaying the 'Forbes VETTED' logo, further solidifying the product's credibility and trustworthiness. This is from the brand's perspective, emphasizing the value of the endorsement. - The ad showcases the 'LEESA SAPIRA CHILL HYBRID' mattress, identifying the specific product being promoted. This is from the brand's perspective, highlighting the product's name and positioning it as a premium offering. - The ad concludes by displaying a '4.8' rating with five stars, indicating high customer satisfaction and positive reviews. This is from the customer's perspective, providing social proof and reinforcing the product's value.

# Ad summary This ad promotes a collaboration between Leesa and West Elm, featuring a woman sitting on a bed. # Brand positioning Leesa is presented as a modern, design-conscious brand focused on providing high-quality sleep solutions. The collaboration with West Elm, a well-known furniture and home decor brand, suggests a focus on style and aesthetics in addition to comfort. The brand aims to occupy a space in the consumer's mind that values both functionality and design, appealing to those who seek a curated and comfortable living space. This positioning pushes against the purely functional or clinical approach of some mattress brands, instead aligning with a lifestyle that prioritizes both comfort and visual appeal. # Product The featured product is a Leesa mattress, shown on a West Elm bed frame. The mattress appears to be a standard size, with a light-colored cover. The bed frame is made of light wood, featuring a simple, modern design. The ad highlights the collaboration between the two brands, suggesting a combination of comfort and style. The mattress is presented as an integral part of a well-designed bedroom, emphasizing the importance of both sleep quality and aesthetic appeal. The ad addresses the purchase barrier of choosing between comfort and style by showcasing a product that offers both. # Visual style The ad features a clean, minimalist aesthetic with a focus on natural light and neutral tones. The production quality appears to be high, with a well-composed shot and attention to detail. The visual style aligns with a modern, lifestyle-oriented approach, emphasizing comfort and style. The image treatment includes subtle color grading to enhance the warm tones and create a cohesive look. The typography is clean and legible, complementing the overall minimalist design. # Hooks Headline: Leesa + west elm # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Customer: The woman tying her shoe on the bed provides a relatable, everyday perspective, suggesting the product is part of a comfortable, lived-in space. - Brand: The text overlay highlighting the Leesa and West Elm collaboration showcases the partnership and emphasizes the combination of comfort and style. # Storyline - The ad opens with a woman sitting on a bed, tying her shoe. This sets a casual, relatable scene, suggesting a moment of everyday life. The intention is to create a sense of familiarity and comfort, drawing the viewer into the scene from the customer's perspective. - The focus shifts to the collaboration between Leesa and West Elm, visually highlighted by the text overlay. This emphasizes the partnership between the two brands, showcasing the combination of comfort and style from the brand's perspective. - The scene concludes with a view of the bed and surrounding decor, reinforcing the overall aesthetic and lifestyle. This aims to leave the viewer with a lasting impression of the product's visual appeal and integration into a stylish living space from the brand's perspective.

# Ad summary This ad features a testimonial from Wirecutter, highlighting the Leesa Sapira Hybrid mattress as a top pick that has consistently won over more testers than competing hybrid mattresses. # Brand positioning Leesa is presented as a brand that prioritizes quality and customer satisfaction, as evidenced by the Wirecutter's endorsement. The brand positions itself as a provider of mattresses that consistently outperform competitors in rigorous testing. This suggests a focus on functional benefits, specifically superior comfort and support, rather than purely emotional appeals. The brand aims to occupy a space in the consumer's mind as a reliable and high-performing option in the crowded mattress market. # Product The Leesa Sapira Hybrid mattress is advertised as a high-quality mattress that has consistently won over more testers during group tests than competing hybrid mattresses. The mattress is shown in a bedroom setting with a teal tufted headboard and white pillows. The ad emphasizes the mattress's superior performance and comfort, as validated by the Wirecutter's endorsement. The ad addresses potential purchase barriers by highlighting the mattress's proven track record and positive reviews, suggesting that it is a worthwhile investment for a better night's sleep. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product in a realistic and inviting setting. The use of soft lighting and neutral colors creates a sense of comfort and relaxation. The overall production quality is high, suggesting a professional and trustworthy brand. The ad incorporates platform-native elements, such as the testimonial quote and badge, to enhance scannability and stop power in the feed. # Hooks Headline: Over the past several years, the Leesa Sapira Hybrid has consistently won over more testers during our group tests than competing hybrid mattresses # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Leesa Sapira Hybrid mattress is a top pick, consistently outperforming competitors in tester evaluations. # Benefits - consistently won over more testers during our group tests than competing hybrid mattresses # Features - Leesa Sapira Hybrid # Call to action None used. # Social proof - "Over the past several years, the Leesa Sapira Hybrid has consistently won over more testers during our group tests than competing hybrid mattresses" – Wirecutter # Point of view - External source: The "TOP PICK" badge and Wirecutter logo at the top left of the image establish the credibility of the endorsement. - External source: The Wirecutter quote in the center of the image provides concrete evidence of the product's superior performance. - Brand: The visual of the mattress in a bedroom setting at the top of the image invites the viewer to imagine themselves experiencing the comfort and quality that the product promises. # Storyline - The ad begins by highlighting the Wirecutter's "TOP PICK" endorsement, immediately establishing credibility and signaling the product's high quality from an external source. - The ad then presents a quote from Wirecutter, stating that "Over the past several years, the Leesa Sapira Hybrid has consistently won over more testers during our group tests than competing hybrid mattresses." This reinforces the product's superior performance and provides concrete evidence of its value from an external source. - The ad concludes with a visual of the mattress in a bedroom setting, inviting the viewer to imagine themselves experiencing the comfort and quality that the product promises from the brand's perspective.

# Ad summary This ad announces a partnership between Leesa and West Elm. It features a woman smiling while lying on a Leesa mattress with a West Elm pillow. # Brand positioning Leesa is presented as a modern, comfort-focused brand in the sleep and home space. The brand is partnering with West Elm, a modern furniture and home decor company, to provide customers with a complete and stylish bedroom solution. The brand aims to occupy a space in the consumer's mind as a provider of high-quality sleep products that are also aesthetically pleasing and align with modern design trends. The brand promotes a lifestyle of comfort, relaxation, and stylish living. By partnering with West Elm, Leesa is pushing against the norm of focusing solely on the functional aspects of sleep products and instead emphasizing the emotional and aesthetic benefits of a well-designed bedroom. The brand positioning is both functional (providing comfortable sleep) and emotional (enhancing the overall bedroom experience). # Product The featured product is a Leesa mattress, which appears to be a high-quality mattress with a tufted top and a gray border. The mattress is shown in a bedroom setting, suggesting it is designed for everyday use in a home. The ad also features a West Elm pillow, which is white and rectangular. The pillow is positioned near the woman's head, implying it is designed for comfortable sleep. The ad does not explicitly state any product details or USPs, but the visual presentation suggests that the mattress and pillow are both comfortable and stylish. The use occasion is clearly for sleeping, and the ad addresses the purchase barrier of not knowing how the mattress and pillow will look in a real bedroom setting by showing them in a visually appealing context. The ad tells the viewer that these products are worth trying or buying because they offer both comfort and style. # Visual style The ad has a clean and modern visual aesthetic. The production quality appears to be high, with professional lighting and composition. The image treatment includes soft lighting and a slightly desaturated color palette. The typography is simple and legible. The overall style is designed to be visually appealing and to convey a sense of comfort and relaxation. # Hooks Headline: Leesa + west elm # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman smiling and lying on the mattress and pillow shows the comfort and relaxation that the products provide. - Brand: The text "Leesa + west elm" announces the partnership between the two brands. # Storyline - The ad opens with a woman smiling and lying on a mattress with a pillow, conveying a sense of comfort and relaxation. This is from the customer's perspective, showing the positive experience of using the products. - The text "Leesa + west elm" is displayed, announcing the partnership between the two brands. This is from the brand's perspective, informing the audience of the collaboration.

# Ad summary This ad features a product review from Wirecutter for the Leesa Sapira Hybrid mattress. The ad highlights the mattress's cradling foam, great bounce, and thicker, softer cover. # Brand positioning Leesa is presented as a brand that prioritizes comfort and quality in its mattresses. The brand is positioned as combining the best features of memory foam and spring mattresses, suggesting a focus on innovation and customer satisfaction. The mention of a thicker, softer cover implies a commitment to providing a luxurious and comfortable sleep experience. The brand is also associated with quality and reliability through the Wirecutter endorsement. # Product The Leesa Sapira Hybrid mattress is advertised as a hybrid mattress that combines the best parts of memory foam and spring mattresses. It is highlighted for its cradling foam, great bounce, and a thicker, softer cover than the competition. The mattress is shown in a bedroom setting with a woman relaxing on it, suggesting a comfortable and inviting sleep experience. The ad emphasizes the mattress's ability to provide both support and comfort, addressing potential purchase barriers related to mattress firmness and quality. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product and its features. The use of a product review from a reputable source adds credibility and builds trust with potential customers. The image of the woman relaxing on the mattress creates a sense of comfort and relaxation. The overall style is professional and informative, with a focus on conveying the key benefits of the product. # Hooks Headline: Cradling foam with great bounce # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Combines the best parts of memory-foam and spring mattresses - Thicker, softer cover than the competition # Benefits - Combines the best parts of memory-foam and spring mattresses - Thicker, softer cover than the competition # Features - Cradling foam - Great bounce - Combines the best parts of memory-foam and spring mattresses - Thicker, softer cover than the competition # Call to action None used. # Social proof - The Leesa Sapira Hybrid combines the best parts of memory-foam and spring mattresses. It also has a thicker, softer cover than the competition. – Wirecutter # Point of view - External source: The top portion of the ad features a quote from Wirecutter, a product review website, which serves as an endorsement of the Leesa Sapira Hybrid mattress. # Storyline - The ad opens with a quote from Wirecutter, a product review website, praising the Leesa Sapira Hybrid mattress for its cradling foam and great bounce. This is included to establish credibility and build trust with potential customers, as it comes from an external source. - The ad continues by highlighting the mattress's key features, such as combining the best parts of memory foam and spring mattresses, and having a thicker, softer cover than the competition. This is included to inform the audience about the product's unique selling points and differentiate it from other mattresses on the market. - The ad concludes with a visual of the mattress in a bedroom setting, with a woman relaxing on it. This is included to create a sense of comfort and relaxation, and to show the audience how the mattress can be used in a real-life setting.

# Ad summary This ad showcases the Leesa Legend Chill Hybrid mattress, highlighting its recognition as the 'Best Hybrid Mattress' by Wirecutter. The ad features a screen capture of the Wirecutter website, including a photo of the mattress and quotes from testers who describe it as feeling like 'royalty' and 'fluffy and luxurious.' # Brand positioning Leesa is presented as a brand focused on providing high-quality mattresses, specifically the Legend Chill Hybrid model. The brand aims to occupy a space in the consumer's mind as a provider of luxurious and comfortable sleep experiences. By featuring a Wirecutter endorsement, Leesa aligns itself with credibility and quality, suggesting that its products are rigorously tested and highly rated. The brand's positioning is both functional, emphasizing the hybrid design and chill technology, and emotional, focusing on the feeling of 'royalty' and 'fluffy and luxurious' comfort. # Product The Leesa Legend Chill Hybrid mattress is advertised as a premium sleep solution designed for ultimate comfort and support. The ad highlights its hybrid construction, combining different materials to provide a balance of support and cushioning. The mattress is targeted towards individuals seeking a luxurious sleep experience, as indicated by the quotes describing it as feeling like 'royalty' and 'fluffy and luxurious.' The ad addresses the purchase barrier of uncertainty by showcasing a trusted endorsement from Wirecutter, which positions the mattress as a top-rated choice. The 'Chill Hybrid' aspect suggests a focus on temperature regulation for a comfortable sleep environment. # Visual style The ad features a clean and minimalist visual style, using a screen capture of a reputable source to convey credibility. The production quality is high, with clear and well-lit images. The visual motif is a grid layout, mimicking the structure of a website. The image treatment includes background removal and color grading to ensure a cohesive look. The typography is integrated in a caption-style, making it easy to scan and read. The ad contrasts with platform norms by using a static image with a formal, journalistic feel, which may help it stand out in a busy feed. # Hooks Headline: Our Pick for Best Hybrid Mattress # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty when purchasing a mattress online, as customers cannot physically test the product before buying. The Wirecutter endorsement serves as a trusted source of validation, reducing the risk of buyer's remorse. # Value propositions - Best Hybrid Mattress: Endorsed by Wirecutter - Luxurious Comfort: Testers describe it as feeling like 'royalty' and 'fluffy and luxurious.' # Benefits - felt like royalty - fluffy and luxurious # Features - Hybrid Mattress - Chill Hybrid # Call to action None used. # Social proof - One tester said they "felt like royalty" on Leesa's Legend Chill Hybrid. - Another said that it felt "fluffy and luxurious." # Point of view - Brand: The ad uses the Wirecutter endorsement to promote the Leesa mattress, highlighting its quality and design. - External source: The Wirecutter logo and 'Our Pick' badge serve as an endorsement, lending credibility to the product. - Customer: The quotes from testers provide firsthand accounts of the mattress's comfort and luxury. # Storyline - The ad opens with a screen capture of the Wirecutter website, immediately establishing credibility and authority. The message is that Wirecutter, a trusted product review source, has recognized the Leesa mattress. This is told from the perspective of the brand, leveraging an external source to build trust. - The ad highlights Wirecutter's 'Our Pick for Best Hybrid Mattress,' emphasizing the mattress's superior quality and design. The message is that the Leesa mattress is not just good, but the best in its category, according to a reputable source. This is told from the perspective of Wirecutter, reinforcing their endorsement. - The ad includes quotes from testers who describe the mattress as feeling like 'royalty' and 'fluffy and luxurious,' providing firsthand accounts of the sleep experience. The message is that the mattress offers exceptional comfort and a premium feel, based on user experiences. This is told from the perspective of customers, adding a personal touch and emotional appeal.

# Ad summary This ad features a mattress that is reviewed by Wirecutter. The ad shows a couple relaxing on the mattress and a close up of the mattress texture. # Brand positioning The brand is presented as a high-quality mattress company that is recognized by Wirecutter. The brand aims to occupy the space of a comfortable and reliable mattress option in the consumer's mind. The brand aligns with values of quality and comfort, and it positions itself as a superior choice compared to competitors by emphasizing better cooling and a thicker cover. The brand positioning is functional, focusing on the performance and quality of the mattress. # Product The product being advertised is the Leesa Sapira Hybrid mattress, which combines the best elements of memory foam and spring mattresses. It is designed to provide a cradling foam-on-coil combo with mellow bounce. The mattress is for anyone looking for better cooling and a thicker cover than the competition, all at a great price for a hybrid. The ad highlights the mattress's superior cooling capabilities and thicker cover as key selling points. The ad aims to convince viewers that this mattress is worth trying or buying due to its combination of memory foam and spring elements, along with its enhanced features. # Visual style The ad has a clean and modern visual style. The production quality is high, with professional photography and clear typography. The image treatment includes color grading to create a warm and inviting atmosphere. The ad mimics a platform-native style, resembling a news article or editorial review. # Hooks Headline: A cradling foam-on-coil combo with mellow bounce # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking a comfortable and high-quality mattress that offers better cooling and a thicker cover compared to competitors. The ad states, "It has better cooling and a thicker cover than the competition." # Value propositions - The Leesa Sapira Hybrid combines the best elements of memory-foam and spring mattresses. - It has better cooling and a thicker cover than the competition, all at a great price for a hybrid. # Benefits - better cooling - thicker cover than the competition - great price for a hybrid # Features - cradling foam-on-coil combo - mellow bounce - combines the best elements of memory-foam and spring mattresses - better cooling - thicker cover # Call to action None used. # Social proof - OUR PICK The New York Times Wirecutter 2025 # Point of view - Brand: The top caption and product description highlight the features and benefits of the mattress, positioning it as a superior choice. - Customer: The image of a couple relaxing on the mattress shows the product in use and creates a sense of desire. # Storyline - The ad opens with the Wirecutter logo and headline, establishing credibility and introducing the product as a top pick. This is told from the brand's perspective to immediately build trust. - The ad continues by highlighting the key features and benefits of the Leesa Sapira Hybrid mattress, emphasizing its combination of memory foam and spring mattresses, better cooling, and thicker cover. This is told from the brand's perspective to inform the audience about the product's unique selling points. - The ad concludes with a visual of a couple relaxing on the mattress and a close-up of the mattress texture, reinforcing the message of comfort and quality. This is told from the customer's perspective to show the product in use and create a sense of desire.

# Ad summary This ad showcases the Leesa mattress in a bedroom setting, emphasizing the brand's commitment to better sleep and a better world. # Brand positioning Leesa is presented as a brand that cares about both the quality of sleep its customers get and the broader world. The brand aims to occupy a space in the consumer's mind as a provider of high-quality sleep products that are also ethically and environmentally conscious. The brand aligns with values of sustainability and well-being, suggesting a lifestyle of comfort and responsibility. The brand pushes against the norm of purely profit-driven companies by incorporating a mission for a 'better world' into its brand identity. The brand positioning is both functional (providing better sleep) and emotional (contributing to a better world). # Product The product featured is a Leesa mattress, designed to provide better sleep. The mattress is shown on a wooden bed frame with neutral-colored bedding. A small, dark blue tag is attached to the side of the mattress. The mattress appears to be a hybrid model, with a plush top layer and a supportive base. The ad does not explicitly state who the product is for, but the clean and simple aesthetic suggests it is for anyone seeking a comfortable and sustainable sleep solution. The ad addresses the purchase barrier of environmental impact by implying that purchasing this mattress contributes to a 'better world.' # Visual style The ad has a clean and minimalist visual style with a focus on natural light and neutral colors. The production quality is high, suggesting a studio-shot image. The visual motifs include a focus on natural materials and a simple, uncluttered aesthetic. The image treatment includes soft lighting and subtle color grading to create a sense of calm and comfort. The typography is clean and legible, integrated seamlessly into the overall design. The style is designed to be scannable and appealing in a social media feed. # Hooks Headline: BETTER SLEEP Leesa BETTER WORLD # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The mattress provides better sleep and contributes to a better world. # Benefits - Better sleep - Better world # Features - Mattress # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases the Leesa mattress and brand messaging, presenting the product in a positive and aspirational light. # Storyline - The ad begins with a visually appealing bedroom setup, showcasing the Leesa mattress in a serene environment. The intention is to create a sense of calm and comfort, inviting the audience to imagine themselves experiencing the same. The audience experiences this from the brand's perspective, highlighting the product in an aspirational setting. - The focus then shifts to the brand's logo and tagline, 'Better Sleep, Better World,' emphasizing the dual benefits of the product. This is told from the brand's perspective, communicating its commitment to both customer well-being and environmental responsibility. - The ad concludes with a clear view of the mattress and its design, reinforcing the product's quality and aesthetic appeal. This is presented from the brand's perspective, showcasing the product as a desirable and sustainable choice.

# Ad summary This ad for Leesa mattresses features a couple sitting on a bed with a 25% off offer and a New York Times Wirecutter endorsement. # Brand positioning Leesa is presented as a modern and reputable brand in the mattress industry. The brand is positioned as a provider of high-quality mattresses, as indicated by the endorsement from The New York Times Wirecutter. The brand aligns with a lifestyle of comfort and quality, suggesting that customers should care because Leesa offers a superior sleep experience. The brand follows category norms by offering discounts and showcasing its products in a lifestyle setting, but it pushes against competitor behaviors by highlighting its endorsement from a trusted source. # Product The product featured is a Leesa mattress, presented as a high-quality sleeping solution. The mattress is shown on a bed frame with a headboard. The ad highlights a 25% off discount on mattresses, aiming to address the purchase barrier of cost. The product is for anyone looking for a comfortable and endorsed mattress. # Visual style The ad has a polished, studio-shot production quality. The visual motifs include a clean and modern design with a focus on the product and the people using it. The image treatment includes color grading to create a warm and inviting atmosphere. The typography is large and bold, making it easy to read and scannable in-feed. # Hooks Headline: 25% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of quality mattresses, as explicitly shown by the 25% off offer. # Value propositions - High-quality mattresses at a discounted price (25% off) - Endorsed by The New York Times Wirecutter # Benefits - 25% off mattresses # Features - Mattresses # Call to action None used. # Social proof - OUR PICK The New York Times Wirecutter 2025 # Point of view - Brand: The brand is presenting its product and offer. - External source: The New York Times Wirecutter endorsement provides an external validation of the product's quality. # Storyline - The ad opens with the Leesa brand name, establishing the brand identity and setting the stage for the product being advertised. The brand is telling the story from its perspective to introduce itself to the audience. - The ad then highlights the offer of "25% OFF MATTRESSES", which is intended to grab the viewer's attention and create a sense of urgency. The brand is telling the story from its perspective to promote a sale. - The ad includes an endorsement from The New York Times Wirecutter, which is intended to build trust and credibility. An external source is telling the story to validate the product's quality.

# Ad summary The Leesa + West Elm Reserve mattress ad features a woman making her bed with the product and then sleeping on it. The ad focuses on the fine craftsmanship and premium design of the mattress. # Brand positioning Leesa is presented as a mattress brand that emphasizes premium design and attention to detail through its collaboration with West Elm on the Reserve mattress. The branding implies a focus on quality materials, fine craftsmanship, and an elevated aesthetic. This positions the brand as a luxury option for consumers who value both comfort and sophisticated design in their sleep experience, moving away from purely functional mattress advertising. # Product The advertised product is the Leesa + West Elm Reserve mattress. It is shown as a premium mattress designed with fine craftsmanship and attention to detail. The mattress features a distinct houndstooth patterned cover and leather handles, emphasizing its high-end design. The mattress is shown being made with luxury bedding, suggesting a comfortable and stylish sleep experience. The ad focuses on conveying the mattress's superior quality and aesthetic appeal rather than specific technical features or materials. # Visual style The ad has a polished and sophisticated aesthetic, resembling a high-end commercial. The editing style includes smooth transitions and static shots. The production quality is high, with even lighting and clear focus, creating a clean and luxurious feel. The pacing is slow and deliberate, emphasizing the craftsmanship and design details of the mattress. There are no cuts or actions are timed to music beats or voiceover lines. The overall impression is one of understated elegance. # Hooks Visual: 00:00–00:02: Static, medium shot of a fully made bed. The bed has a light gray curved headboard, white pillows, a brown patterned pillow, and a brown fur blanket. A bedside table with books and greenery is visible in the background. The wall is plain white, and the room is well-lit. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad shows the product and acts as a mattress showcase. # Storyline - 00:00–00:04 The camera pans across a fully made bed, focusing on the houndstooth design of the mattress. - 00:04–00:04 The camera zooms in to show the "Leesa + West Elm RESERVE" label on the mattress. - 00:05–00:06 The camera angle focuses on the top surface of the mattress, showcasing the intricate quilted pattern. - 00:07–00:11 The camera circles the perimeter of the mattress, emphasizing the houndstooth design and piped trim. - 00:12–00:13 A hand pulls on one of the mattress's leather handles, highlighting a design detail. - 00:14–00:15 A woman carefully arranges pillows on the mattress. - 00:16–00:18 A hand presses down on the mattress, demonstrating its softness. - 00:19–00:20 The woman makes the bed with a white sheet. - 00:21–00:23 The woman puts a brown furry blanket on the bed. - 00:24–00:27 The woman lays down on the made bed.

# Ad summary This ad promotes Leesa mattresses in Cardi's Furniture + Mattresses stores. It features a couple relaxing on a Leesa mattress in a bedroom setting and encourages viewers to find a showroom. # Brand positioning Leesa is presented as a brand focused on providing better quality sleep through its mattresses. The ad highlights the mattresses as award-winning, suggesting a reputation for excellence and innovation in the sleep industry. By partnering with Cardi's Furniture + Mattresses, Leesa aims to be accessible and available in physical stores, allowing customers to experience the mattresses firsthand. The brand positions itself as a provider of high-quality sleep solutions, emphasizing comfort and craftsmanship. # Product The featured product is a Leesa mattress, designed to provide better quality sleep. The ad mentions that the mattresses are award-winning and crafted head-to-toe. The mattress is shown in a bedroom setting, with a couple relaxing on it, implying it is for anyone seeking a comfortable and restful sleep experience. The ad addresses the purchase barrier of not being able to test the mattress before buying by encouraging viewers to find a showroom to try the mattresses in-store. # Visual style The ad features a lifestyle shot with a clean and inviting aesthetic. The production quality is high, with professional lighting and staging. The color palette is warm and muted, with earth tones and soft lighting creating a cozy atmosphere. The typography is clean and modern, integrated seamlessly into the design. The overall style is designed to be visually appealing and scannable, suitable for in-feed placement. # Hooks Headline: Try award-winning mattresses in-store # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation of buying a mattress without trying it first. # Value propositions - Award-winning mattresses crafted head-to-toe to provide you with better quality sleep # Benefits - Provide you with better quality sleep # Features - Award-winning mattresses - Crafted head-to-toe # Call to action Find a showroom now # Point of view - Brand: The brand is communicating the quality and availability of its mattresses, encouraging customers to visit a showroom to experience them firsthand. # Storyline - The ad opens by inviting viewers to try award-winning Leesa mattresses in-store, immediately conveying the product's quality and availability. The brand is telling the audience that their mattresses are recognized for excellence and can be tested in person. - The ad continues by stating that the mattresses are crafted head-to-toe to provide better quality sleep, emphasizing the product's design and benefit. The brand is highlighting the craftsmanship and the promise of improved sleep. - The ad concludes with a call to action to find a showroom now, prompting viewers to take the next step and experience the mattresses firsthand. The brand is encouraging immediate action to address any hesitation about purchasing a mattress without trying it.