How Lashify Advertises on Meta

# Ad summary This ad for Lashify features a close-up of a woman's face as on-screen text states how Lashify makes her feel. The text includes 'beautiful, confident, and feel lively' along with Lashify's brand names and product names. # Brand positioning Lashify is presented as a brand that empowers women to enhance their natural beauty and feel confident. The brand aligns with a lifestyle of self-expression and emphasizes the emotional benefits of using their products. Lashify aims to occupy a space in the consumer's mind as a brand that delivers beauty and confidence. The brand uses a functional and emotional approach by providing quality lash products that make the user feel more attractive. # Product Lashify is a brand of lash extensions and associated products designed for at-home application. The products help users enhance their natural lashes and achieve various desired looks. The products include "Lash Map," "Lash Vibe," and "Lashify." The Lash Map product helps users determine the ideal lash placement and style for their eye shape. The Lash Vibe product offers a range of lash styles, from natural to dramatic, allowing users to customize their look. Lashify extensions are designed to be lightweight and easy to apply, helping remove barriers for users looking for lash extensions. # Visual style The ad has a clean and polished aesthetic. The editing style involves static shots with smooth transitions achieved through looping. The production quality is high, resembling a commercial with soft lighting. The pacing is slow, and the audio-visual elements sync with the text overlays, which appear in time with the subtle background music. # Hooks Text overlay: LASHIFY MAKES ME: “BEAUTIFUL” / LASH MAP: / LASH VIBE: / LASHIFY Visual: 00:00–00:01: A close-up of a fair-skinned woman's face, shot from a low angle, focuses on her eye area and the false eyelashes she is wearing. The background is blurry and bright. The woman has brown hair and wears natural makeup. The text overlay “LASHIFY MAKES ME: 'BEAUTIFUL'" is displayed, along with smaller text that says, "LASH MAP:," "LASH VIBE:," and "LASHIFY." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Lashify makes you beautiful - Lashify makes you confident - Lashify makes you feel lively # Benefits - Beautiful - Confident - Feel Lively # Features - Lash Map - Lash Vibe - Lashify # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, emphasizing the emotional benefits of using their products. # Storyline - 00:00–00:01 A close-up of a woman's face is shown from the side. The text overlay "LASHIFY MAKES ME: 'BEAUTIFUL'" is on the screen. The message is that Lashify products can make users feel beautiful. The perspective is from the brand, highlighting the benefits of the product, creating a positive and aspirational tone. - 00:01–00:02 The text changes to "LASHIFY MAKES ME: 'CONFIDENT'." The message is that Lashify products can make users feel confident. The perspective is from the brand, highlighting the benefits of the product. - 00:02–00:03 The text changes to "LASHIFY MAKES ME: 'FEEL LIVELY'." The message is that Lashify products can make users feel lively. The perspective is from the brand, highlighting the benefits of the product. - 00:03–00:05 The text cycles back to "LASHIFY MAKES ME: 'BEAUTIFUL'" and the ad loops.

# Ad summary This ad showcases the Lashify DIY lash extension system. It highlights key benefits such as ease of application, customizable looks, and cost control through close-up visuals and text overlays. # Brand positioning Lashify is presented as an innovative beauty brand that empowers customers to achieve professional-looking lash extensions at home. The brand positions itself as "the inventors of DIY lash extensions," implying a pioneering role in the beauty market. Lashify offers a combination of functional and emotional benefits. It delivers professional quality lashes without the time or expense of salon visits, while also aligning with values of convenience, control, and customization, giving users the ability to tailor their lash looks to their individual preferences. The brand aligns with a modern, tech-forward approach to beauty, pushing against traditional norms of salon dependency and expensive beauty treatments. Its focus is on empowering women with accessible tools for enhancing their natural beauty. # Product The Lashify system is a DIY lash extension system. It includes Gossamer lashes, which come in a set. The application involves using a wand to apply the lashes underneath the natural lashes for a seamless application. This can be done at "your time, your place". The system offers control over the look and cost of lash extensions. It features customizable lashes that offer endless choices, providing a seamless application and long-lasting results. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product's features through extreme close-ups and slow-motion visuals. The white background enhances the modern feel of the ad. The editing style employs quick cuts between product application steps and visual elements to maintain a fast pace, though there is no clear sync between music and visuals. # Hooks Text overlay: 00:00–00:01: WHY LASHIFY? Visual: 00:00–00:01: Close-up of a black corrugated package on a white surface. The text "WHY LASHIFY?" is centered over the package. "LASHIFY" is vertically embossed on the left side of the package. A white card appears and covers half the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustrations of traditional lash extensions, which include the high cost, time commitment, and lack of control over the final look. This pain point is strongly implied through the ad's emphasis on "Your time, your place" and "Control your cost." # Value propositions - Your time, your place: Freedom to apply lashes when and where it suits you. - Control your look: Ability to customize lash style to your preference. - Control your cost: Implies more affordable than salon lash extensions. - Seamless Application: easy application for a natural appearance # Benefits - Seamless application - Control Your Look - Control Your Cost - Endless Choices - Your time, your place # Features - Gossamer Lash Set - DIY Lash Extensions - Customizable # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses close-up product demonstrations and claims to promote Lashify and its features from the brand's official perspective. # Storyline - 00:00–00:01 The ad opens with a graphic presentation of the brand and question ‘Why Lashify?’ setting up a sales pitch. - 00:01–00:02 The ad immediately transitions to an image of the product, the Gossamer Lash Set, with the text “Your time, Lashify.” suggesting flexibility and convenience for the consumer. - 00:02–00:04 The ad then continues with a step-by-step product demo with accompanying text: Your time, your place." - 00:04–00:07 The ad displays how to apply the lashes under the natural lash, the text “Control Your Look.” highlights customization. - 00:07–00:09 The ad provides another close-up visual of the product, with text showing “Control your cost” emphasizing the affordability aspect. - 00:09–00:11 The application is shown seamlessly using an applicator. - 00:11–00:13 A close-up shows an applicator removing the lashes for an easy clean up. - 00:13–00:16 The ad continues with a visual of seamless application. - 00:17–00:20 The ad continues showing the product seamlessly applied to the lash, with text showcasing the product is customizable. - 00:20–00:23 The ad transitions to an innovation component of the product. - 00:24–00:27 The ad transitions into endless choices of the product. - 00:28–00:31 The ad shows the final lashes applied. - 00:31–00:35 The ad ends with the brand logo and tagline: “The inventors of DIY lash extensions”.

# Ad summary This ad demonstrates how to apply Lashify's DIY lash extensions at home. The ad opens with a person tearing open the product packaging, followed by close-up shots of a woman applying a series of products to her natural lashes. A final, smiling shot shows the completed look. # Brand positioning Lashify is positioned as the inventor of DIY lash extensions. The brand aims to empower customers to achieve professional-looking lash extensions in the comfort of their own homes. By providing an accessible at-home solution, Lashify challenges the traditional salon experience, offering convenience and control over the lash extension process. The brand emphasizes innovation and expertise in the beauty industry, positioning itself as a leader in the DIY lash extension market. # Product Lashify offers DIY lash extensions, which allow users to apply lash extensions at home. The process involves using a small brush to apply a thin coat of product to the underside of the natural lashes, then using a tweezer-like tool to adhere false lash extensions. Lashify aims to address the common pain points associated with professional lash extensions, such as high costs and time commitment. The product is designed for individuals seeking convenience and control over their lash extension experience, enabling them to achieve a customized, salon-quality look without leaving their homes. # Visual style The ad features a clean and polished aesthetic with close-up shots that highlight the product and application process. The editing style includes a mix of quick cuts and static shots to maintain viewer engagement and showcase the product's effectiveness. The overall production quality is high-end commercial, which supports the brand's positioning as an innovator in the beauty industry. The pacing remains consistent throughout the ad, with product actions timed to the music beats. # Hooks Text overlay: LASHIFY Visual: 00:00–00:01: A person's hands are shown tearing open a black Lashify product package. The background is a plain white surface. / 00:01–00:02: A close-up of a woman's face, focusing on her eye and eyebrow. She has fair skin, brown hair, and light brown eyes. She is shown using a mascara brush to apply product to her top lashes. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - DIY lash extensions allow for salon-quality lashes at home. # Benefits - Achieve professional-looking lash extensions at home - Convenience and control over the lash extension process # Features - DIY lash extensions - Application process shown # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – POV is communicated through a shot of the woman smiling at the camera. - Brand 95% – POV is communicated through the brand showing the product application process. # Storyline - 00:00–00:01 A hand tears open Lashify product packaging. - 00:01–00:02 00:01–00:02: Close-up shot of a person applying mascara to their top lashes, presented from the brand's perspective to demonstrate preparation for the lash extension application. - 00:02–00:04 00:02–00:04: Close-up shot of a person applying a white product to the underside of their top lashes, presented from the brand's perspective to demonstrate the process of lash extension application. - 00:04–00:13 00:04–00:13: Close-up shot of a person using a tweezer-like tool to pinch the false lash extensions to the underside of their top lashes, presented from the brand's perspective to demonstrate the process of lash extension application. - 00:13–00:17 00:13–00:17: A smiling woman displays her finished lash extensions to the camera, showcasing the impact of the product from the customer's perspective and highlighting the desired outcome. - 00:17–00:18 00:17-00:18: The brand displays their logo and slogan.

# Ad summary This ad showcases the Lashify Trial Set, a system of at-home lash extensions. The video is presented by a beauty creator as a demo of how easy it is to apply the lashes yourself at home and save money. # Brand positioning Lashify is presented as an innovative beauty brand that challenges the need for salon appointments for lash extensions by offering a cost-effective, at-home solution. The brand's products include easy-to-use tools and lightweight Gossamer lashes that seamlessly bond to natural lashes. Lashify emphasizes convenience, customization, and professional-looking results without the need for professional assistance or harsh glues, positioning itself as a smart beauty choice that respects the customer's time and money. The brand promotes a lifestyle where high-quality beauty is accessible and achievable on one's own terms. # Product The Lashify Trial Set is a comprehensive kit designed for applying lash extensions at home. The set includes curated lash sets made from lightweight Gossamer material, along with a bonding system that allows the lashes to seamlessly adhere to the natural lashes without causing damage. The trial set also includes tools designed to make the application process intuitive, even for beginners. The bond is flexible and comfortable, ensuring the lashes move naturally with the eyes. The system eliminates the need for bulky bands, harsh glues, and salon appointments. The curated lash set, bonding system, and application tools provide a customizable lash experience that is long-wearing. # Visual style The ad has a UGC feel, with a beauty creator filming the ad selfie-style, up close. The lighting is natural, and the production quality is medium. The editing style is quick cuts, with visuals timed to match the script or the beat of the music. The pacing is quick. # Hooks Spoken: Who doesn't want to save money, okay? I know I do. Visual: 00:00–00:02: The shot shows the face and upper chest of a woman with curly hair, brown skin, and full makeup, including a bold lip. She has a sparkly ring in her nose piercing. She is wearing a black hoodie with the zipper down. The camera is at eye level, close up, selfie-style, and static. # Funnel stage Consideration # Pain points The primary pain point addressed in the ad is the inconvenience and expense of salon appointments for lash extensions. This is clearly implied in the ad's language: 'The look of lash extensions right at your fingertips for a fraction of the price' and 'No salon appointment.' # Value propositions - The look of lash extensions right at your fingertips for a fraction of the price. - Customizable, weightless, long-wearing lashes that look professionally done, but on your time. - Lashify gives you smart beauty. # Benefits - Creates a seamless extension-like finish that actually moves with your eyes - Flexible, comfortable, and designed to last without damaging your natural lashes - No bulky bands - No harsh glues - No salon appointment # Features - Lightweight Gossamer lashes - Patented underlash application - Bonding system - Curated lash set - Tools designed to make application intuitive # Call to action Shop Lashify.com and tell them Ashune to send you. # Point of view - Customer 100% – The entire video is told from the perspective of a Lashify customer reviewing the product and walking the viewer through her process of applying the lashes. # Storyline - 00:00–00:02 The presenter poses a question to the camera regarding saving money. - 00:03–00:06 The presenter introduces Lashify's trial kit. - 00:06–00:12 She mentions the kit giving the wearer the look of lash extensions at a fraction of the price. - 00:13–00:16 The presenter transitions to the next-level lash innovation. - 00:16–00:21 She introduces Lashify's trial set and mentions how it's changing the way people think about at-home lashes. - 00:21–00:24 She states this system is not a strip lash at all. - 00:24–00:33 The presenter mentions the Lashify system introducing a patented under-lash application using Gossamer lashes. - 00:37–00:59 The presenter introduces and lists the benefits of Lashify bonds and how to properly apply them. - 00:59–01:11 She walks the viewer through what the Lashify trial set includes. - 01:11–01:17 The presenter mentions the benefits of using the product. - 01:17–01:21 She states that once you try it, there's no going back. - 01:21–01:24 The presenter informs the viewer she will finish her makeup and show the finished look. - 01:25–01:35 She then shows off the finished look with the full face of makeup. - 01:35–01:37 She shares a final CTA to shop Lashify.com.

# Ad summary This ad showcases Lashify's Doe Eye Lash Bundle, emphasizing its natural thickness, subtle yet noticeable impact, and ease of use through a tutorial. The ad targets individuals seeking to enhance their eyes with DIY lash extensions, highlighting Lashify as the inventor of this technique. # Brand positioning Lashify is presented as a beauty innovator, specifically 'the inventor of DIY lash extensions,' positioning itself as a leader in accessible, at-home lash enhancement solutions. The brand emphasizes ease of use and professional-looking results without the need for salon visits. It promotes the idea of empowering customers to customize their lash looks, offering a range of lash styles to suit personal preferences and enhancing their natural beauty. Lashify aims to occupy a space in the consumer's mind as a brand that combines innovation with convenience, offering high-quality, user-friendly products that defy the norms of traditional salon-based lash extensions. # Product The featured product is Lashify's '#1 Best-Selling Doe Eye Lash Bundle,' consisting of multiple lash styles including Curl Plus C+10, Curl C-12, Curl C-14, Stardust SD-16, and Stardust SD-18. These DIY lash extensions are designed for easy at-home application. The lashes offer 'natural thickness' and provide a 'subtle, yet noticeable' enhancement to the eyes. The kit targets individuals looking to achieve a 'perfect' lash look that is both flirty and playful, enhancing their natural beauty with lashes that are easy to apply and customize. Lashify addresses the common barrier of needing professional salon services by offering a convenient and affordable alternative for achieving salon-quality results at home. # Visual style The ad has a polished UGC feel with a focus on showcasing the product's effects through close-up shots and before-and-after comparisons. The editing style employs quick cuts to maintain a fast pace, while the transitions are smooth to highlight the transformation process. The production quality is high, with clear lighting and sharp focus on the product and model. The visual motif is centered around the model's eyes, emphasizing the impact of the lash extensions. The pacing is consistent and upbeat, supported by the background music, with cuts timed to align with the music beats and voiceover. # Hooks Spoken: Female 1: It's time to let your lashes run wild with our most flirty and our most playful the #1 best selling Doe-Eye lash bundle. Text overlay: IT'S TIME / TO LET YOUR LASHES / RUN WILD / WITH OUR MOST / FLIRTY / AND OUR MOST / PLAYFUL / THE #1 BEST SELLING / DOE-EYE / LASH BUNDLE Visual: 00:00–00:01 A close-up shot of a young woman with fair skin, curly blonde hair, and light-colored eyes. She wears a black tank top and is positioned against a plain white background. She looks directly at the camera, smiling slightly. / 00:01–00:03 Same as above, but the woman runs her fingers through her curly hair while smiling. / 00:03–00:06 Same as above. The woman looks side to side, smirks, and smiles. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of needing professional salon services for lash extensions, which can be time-consuming and expensive. It aims to solve this by offering a DIY solution that is easy to apply at home. # Value propositions - Achieve a perfect lash look with natural thickness - Enhance your eyes subtly yet noticeably - Get flirty and playful lashes easily at home # Benefits - Natural thickness - Subtle, yet noticeable enhancement - Perfect lash look - Flirty and playful # Features - #1 Best-Selling Doe Eye Lash Bundle - Multiple lash styles - DIY lash extensions - At-home application # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a product user, showcasing the transformation and enhancement achieved through Lashify's products. # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's face, showcasing her natural features and existing lashes. - 00:01–00:03 Text overlays appear, stating 'It's TIME TO LET YOUR LASHES RUN WILD', encouraging viewers to embrace bolder lash styles. - 00:03–00:06 The ad continues with more text overlays reading, 'WITH OUR MOST FLIRTY AND OUR MOST PLAYFUL THE #1 BEST SELLING DOE-EYE LASH BUNDLE'. - 00:06–00:07 The camera zooms in on the woman's eye as she applies mascara to her natural lashes, preparing them for the lash extensions. - 00:07–00:09 A hand carefully applies one of the Lashify lash extensions to her upper lash line. This is accompanied by text overlay which reads “NATURAL THICKNESS”. - 00:09–00:10 The application of the lash extension is shown in detail, emphasizing its precision and ease. - 00:10–00:12 More lash extensions are applied, with on-screen text that reads '“SUBTLE, YET NOTICEABLE”', showcasing the product's ability to enhance without being overly dramatic. - 00:13–00:16 More lash extensions are applied, with on-screen text that reads “THIS SET IS PERFECT”. - 00:17–00:20 The screen splits to show a 'BEFORE' and 'AFTER' comparison of the woman's eyes with and without the Lashify extensions. - 00:21–00:23 Visuals of the lash bundle products are displayed on a white background, highlighting the various styles available within the Doe Eye Lash Bundle. - 00:23–00:26 The ad concludes with a final close-up of the woman's face, now fully enhanced with the Lashify extensions, as she smiles and looks directly at the camera, conveying satisfaction with the product. - 00:26–00:28 The Lashify logo appears on a black background along with the text 'THE INVENTOR OF DIY LASH EXTENSIONS'.

# Ad summary This ad showcases Lashify's I-Line Gossamer Lashes through a collage of eye closeups featuring the product, followed by customer testimonials in text overlay format. # Brand positioning Lashify is presented as a brand focused on providing innovative lash solutions that deliver professional-quality results at home. The brand is positioned as a provider of high-quality, easy-to-use lash products, specifically highlighting the I-Line Gossamer Lashes for achieving a natural, enhanced look. Lashify aims to empower customers by giving them the ability to achieve long-lasting, beautiful lashes without the need for salon visits, offering a convenient and customizable beauty experience. # Product The ad promotes Lashify's I-Line Gossamer Lashes, designed to provide a natural, enhanced lash look. These lashes are presented as an alternative to mascara, offering a perfect no-makeup look with great longevity. The lashes are designed to complement various eye shapes, including monolid eyes, and are understated and classy. The ad addresses the pain point of mascara use. The unique selling point is its ability to offer professional-quality results at home. # Visual style The ad features a polished, clean aesthetic with a focus on showcasing the product's benefits through customer testimonials and diverse representation. The editing style involves quick cuts during the eye closeup collage to maintain engagement, followed by static shots of text overlays for readability. The production quality is high-end commercial, with a modern and professional look. # Hooks Text overlay: 00:00–00:05: LASHIFY / 00:00–00:05: I-LINE™ / 00:00–00:05: GOSSAMER® LASHES Visual: 00:00–00:05: A dynamic collage of eye closeups fills the screen, showcasing different individuals with and without the I-Line Gossamer Lashes applied. Each shot focuses on the eyes, highlighting the lashes' effect on various eye shapes and skin tones. The individuals' faces are partially visible, with different makeup styles and expressions, ensuring diverse representation. The background is blurred. Text overlays indicate the brand and product name. # Funnel stage Middle of funnel (Consideration) # Pain points The ad solves the customer pain point of mascara use, offering the lashes as a mascara replacement: “BYE BYE MASCARA!” # Value propositions - Achieve a perfect no-makeup look without the need for mascara. # Benefits - Just perfect no makeup look - Great longevity - Understated and classy - Complemented my monolid eyes like it’s designed for me # Features - I-Line Gossamer Lashes # Call to action None used. # Social proof - “I THINK THE I-LINE MIGHT BE MY FOREVER LASH.” – CRYSTAL C. (VERIFIED CUSTOMER) - “SO UNDERSTATED AND CLASSY. GREAT LONGEVITY, AS WELL!” – CAMILLE F. (VERIFIED CUSTOMER) - “JUST PERFECT NO MAKEUP LOOK. BYE BYE MASCARA!” – IRENE L. (VERIFIED CUSTOMER) - “IT COMPLEMENTED MY MONOLID EYES LIKE IT’S DESIGNED FOR ME!” – ANITA H. (VERIFIED CUSTOMER) # Point of view - Customer 70% – Customer testimonials are conveyed through on-screen text overlays. - Brand 30% – Brand is communicated through product visuals, tagline, and product presentation. # Storyline - 00:00–00:05 A collage of eye closeups, with and without lashes, shows the product in action. - 00:05–00:15 00:05–00:15: The ad transitions to text overlays of customer testimonials with five-star ratings, reinforcing the product's popularity and satisfaction among users. The customer quotes emphasize key benefits like the natural look, great longevity, and mascara replacement. - 00:15–00:18 00:15–00:18: The ad concludes with a product shot, showcasing the I-Line Gossamer Lashes packaging and design, reinforcing the brand and product identity. This visual reinforces the product's presence and allows the viewer to register what the lashes look like in their packaging.

# Ad summary This ad for Lashify features the Velvet lash product and highlights its softness and high-demand popularity. # Brand positioning Lashify is presented as the inventor of DIY lash extensions, positioning itself as an innovative beauty brand that puts professional-quality lash enhancement within easy reach for individual consumers. The brand focuses on advanced product design with proprietary Griptex technology for comfortable and longer wear, and claims to offer the finest lash fibers available. The focus is on functional product superiority and high customer demand, implying a trustworthy and trendy brand. # Product The Velvet lash by Lashify is a strip lash designed for DIY application of eyelash extensions. It features soft, silky, and mega-pigmented fibers. The lash band is created with Griptex technology for longer and more comfortable wear. The product is highlighted as the brand's newest best-seller, in high demand among fans. # Visual style The ad features a polished commercial aesthetic with a focus on close-up shots of the product in use and clean product displays. The editing is relatively static, with smooth transitions between shots and text overlays. The pacing is slow, creating a luxurious feel. The contrast between black text and the white background creates a minimalist style. # Hooks Text overlay: "THIS IS MY FOREVER LASH." / - TAMEEKA C. Visual: 00:00–00:01 A close-up shot of a person's eye blinking, showing long eyelashes. The eye is blue-green. The background is blurred and dark. / 00:01–00:03 A black screen with a white text overlay. Above the text are five white stars. Below the text is the name Tameeka C. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point. # Value propositions - Finest lash ever created - Newest best-seller - A fan favorite, always in high-demand # Benefits - Longer wear - More comfortable wear # Features - Soft, silky, mega pigmented fibers - Griptex™ Technology # Call to action AVAILABLE NOW # Social proof - "THIS IS MY FOREVER LASH." – TAMEEKA C. - "SOFT, RESILIENT, AND GORGEOUS!" – JENNIFER L. # Point of view - Customer 40% – Testimonials provide the customer perspective. - Brand 60% – Claims about product design and best-selling status deliver the brand's official voice. # Storyline - 00:00–00:01 The ad opens with a close-up of an eye with lashes. - 00:01–00:03 A review quote is displayed on a black screen. - 00:03–00:05 The ad reverts back to the close-up of an eye with lashes. - 00:05–00:07 Another review quote is displayed on a black screen. - 00:07–00:09 The ad reverts back to the close-up of an eye with lashes. - 00:10–00:17 The ad shows information about the product on a white background. - 00:17–00:24 The ad reverts back to the close-up of an eye with lashes and promotes the product as a bestseller. - 00:24–00:27 The brand logo and slogan appear.

# Ad summary This ad showcases multiple pairs of eyes wearing different styles of Lashify's lash extensions. # Brand positioning Lashify is presented as a premium brand offering a high-end solution for lash enhancement. The brand is focused on empowering customers to achieve professional-quality lash extensions at home. Its product variety and visual presentation suggests it positions itself as an innovative brand that pushes against the norms of traditional lash application, providing a customizable and high-quality experience for beauty enthusiasts. # Product The ad features Lashify's lash extension system. Each individual product is designed to be applied at home. The product is designed for at-home use. The ad showcases how the lash extensions enhance natural beauty by adding length, volume, and definition to the eyes. The ad focuses on the transformation and enhancement achieved through Lashify's lash extension system. It emphasizes the quality and variety of looks achievable with the product, suggesting a premium solution for lash enhancement. # Visual style The ad features a clean, close-up studio shot with a focus on the product's visual impact. The high-quality image and consistent lighting create a polished and professional look. The layout is simple and direct, designed to maximize scannability and stop power in-feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The variety of looks achievable with lash extensions # Benefits - Enhanced natural beauty - Added length - Added volume - Added definition to the eyes # Features - Lash extensions # Call to action None used. # Social proof - None used. # Point of view - Brand: The Lashify logo is displayed at the bottom center of the ad, identifying and reinforcing the brand's presence. # Storyline - The ad presents a collage of close-up eye shots, each featuring different styles of lash extensions. This is used to visually demonstrate the variety and range of looks achievable with the product, immediately showcasing the product's impact. - The final frame displays the brand's logo at the bottom center, reinforcing brand recognition and providing a clear identifier for the product being showcased. This reinforces the brand identity after the visual demonstration of its product.

# Ad summary This ad showcases the Lashify system, emphasizing its ability to enhance natural beauty. The ad features a product demonstration on a woman applying the lashes, highlighting ease of use and natural appearance. The ad combines a product demo with ASMR sounds to enhance the viewer experience. The ad ends with a shot of the woman with the finished lashes and Lashify product packaging. # Brand positioning Lashify is presented as a modern, innovative beauty brand that specializes in DIY lash extensions. They are positioned as the 'inventor' in this space, suggesting they are pioneers of the at-home lash extension trend. The brand aims to empower users to achieve professional-quality lash extensions from the comfort of their homes, without the need for salon visits or professional assistance. The tone of the brand is modern and sophisticated, focusing on enhancing natural beauty through simple, effective, and high-quality products. They push against the traditional salon model. # Product The advertised product is the Lashify DIY Lash Extension system, designed for at-home application. The system enables users to achieve professional-looking lash extensions without needing to visit a salon. The lash extensions are applied underneath the natural lash line, creating a seamless and natural look, appearing as if the lashes are growing from the lashline. The product emphasizes easy application and high-quality results. Lashify differentiates itself by focusing on a natural look and ease of use, addressing the need for convenient and professional-quality lash extensions that can be done at home. # Visual style The ad features a polished and clean aesthetic, typical of beauty product commercials. The lighting is bright and even, highlighting the product and the model's features. The editing style is smooth, with seamless transitions between shots, emphasizing the ease and effectiveness of the Lashify system. The cuts per minute are moderate, allowing viewers to see the application process clearly. The ASMR-like sounds are synched to product actions, enhancing the viewing experience. # Hooks Text overlay: 00:00–00:06 / 00:00–00:06 / 00:00–00:03 / 00:03–00:06 Visual: 00:00–00:03: Close-up shot of a woman’s face with bare lashes, red lipstick. The background is a gradient from white to light pink. Text overlay appears: 'LASHIFY THE INVENTOR OF DIY LASH EXTENSIONS THESE ARE YOUR EYES'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for professional-looking lash extensions and the need for a convenient at-home solution that avoids the time, cost, and potential inconvenience of salon visits. # Value propositions - Achieve professional-quality lash extensions without salon visits # Benefits - Professional-looking lash extensions at home - Seamless and natural appearance - Easy and precise application # Features - DIY lash extension system - Lash extensions are applied underneath the natural lashes - Tweezer-like application tool # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses the brand's official voice to present its product and benefits through demonstrations and visuals. # Storyline - 00:00–00:03 The ad opens with a close-up of a woman's face, highlighting her bare lashes and bright red lipstick. - 00:00–00:03 The text overlay presents the brand name and tagline, indicating the brand is Lashify and they are known as the 'inventor of DIY lash extensions'. - 00:03–00:06 Her appearance is enhanced with subtle lash extensions, showcasing how Lashify can enhance one’s natural beauty. - 00:03–00:06 Text emphasizes 'These are your eyes ON LASHIFY'. - 00:06–00:16 The scene transitions to a demonstration, where the woman applies the lash extensions using a tweezer-like tool. - 00:06–00:16 The ASMR-like sounds of the lashes clicking into place with the tool, which enhances the viewing experience. - 00:16–00:19 The ad shows the finished result, showcasing the natural and enhanced lashes after the Lashify application. - 00:19–00:23 A close-up shot presents the Lashify product packaging.

# Ad summary This ad for Lashify's Smelly Bond uses humor and a relatable visual to grab attention. It directly addresses a common concern with lash glues (their strong smell) and positions Smelly Bond as a solution that prioritizes performance over fragrance. The ad uses a playful and slightly absurd approach to stand out and make the product memorable. # Brand positioning Lashify presents itself as a beauty innovator focused on reimagining lash application with user experience and aesthetics in mind. The brand positions itself as a solution to common problems experienced in the lash category. The ad copy describes the Smelly Bond product as a "one-time Whisper Light bond mishap turned cult favorite, now back by demand", suggesting the brand is responsive to customer feedback and embraces unexpected product outcomes. By focusing on functional benefits like "lightweight, buildable, waterproof," Lashify appeals to consumers who prioritize performance and ease of use. The quirky product name ("Smelly Bond") signals a brand willing to challenge traditional beauty norms and embrace a playful approach to self-care. # Product The product advertised is Lashify's Smelly Bond. The ad copy explains that it is a lash adhesive that prioritizes performance over fragrance. The product is marketed as a solution to the strong odors commonly associated with lash glues, offering a "Whisper Light" bond that's both lightweight, buildable, and waterproof. It's designed to securely lock in Gossamer Lashes, providing such a strong hold that wearers will forget they can smell it until opening the product. The ad copy attempts to address concerns about the adhesive's scent by humorously acknowledging its "mishap" origin while highlighting its effectiveness. # Visual style The ad has a clean and polished, studio-shot aesthetic. The image treatment includes background removal, color grading, and sharp lighting to emphasize the products and the model. The background is a blurred-out bathroom setting. The visual style is designed to be attention-grabbing, with a slightly absurd and humorous tone that contrasts with typical beauty ads. # Hooks Headline: A BOND SO STRONG, YOU MIGHT WANT TO HOLD OFF ON SNEEZING. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration addressed is the unpleasant smell associated with lash adhesives. The ad shows a woman with household items stuck to her face, illustrating how overpowering and distracting the odor of typical lash glues can be. This is underscored by the headline “A BOND SO STRONG, YOU MIGHT WANT TO HOLD OFF ON SNEEZING.” # Value propositions - Whisper Light bond: Lightweight, buildable, and waterproof for comfortable, long-lasting wear. # Benefits - Proof that performance beats perfume - Forget it smells... until you open it # Features - Lightweight - Buildable - Waterproof - Designed to lock in your Gossamer Lashes # Call to action Get a whiff while supplies last. # Social proof - "A one-time Whisper Light bond mishap turned cult favorite, now back by demand." # Point of view - Customer: Shown via the woman with random items glued around her eye - Brand: Shown in the product shot and ad copy, which highlight features and benefits of Smelly Bond. # Storyline - The ad grabs attention with an image of a woman with various household and personal care items seemingly glued around her eye, presenting a relatable but exaggerated visual. This sets up a narrative around the irritation of strong odors often associated with lash glue, experienced from the customer's POV. - The image introduces Lashify's 'Smelly Bond' as the solution. A product shot of the adhesive is placed in the lower left, positioning it as the answer to the initial problem, from the brand's POV. - The ad copy reinforces the product's benefits, highlighting its high performance as a lash adhesive. This communicates the product's features and intended consumer outcome, from the brand's POV. - The ad copy ends with a playful call to action. The text encourages the viewer to purchase it while supplies last due to the limited-edition nature of the product, from the brand's POV.