How Larroude Advertises on Meta

# Ad summary This image ad showcases a colorful platform sandal against a bright blue sky backdrop. It urges viewers to secure their pair before anyone else and highlights a pre-order discount of 30%. The ad aims to create urgency and desire for early access to the product. # Brand positioning Larroude is presented as a brand focused on creating desirable, must-have footwear that encourages exclusivity and early adoption. The emphasis on pre-ordering and securing a pair before others suggests a limited-availability model, positioning the brand as trendy and in demand. The ad doesn't align with functional performance, instead aiming for emotional engagement and social cachet. Larroude seems to defy category norms that focus on comfort or utility and instead embraces the aspirational, fashion-forward aspect of footwear. # Product The advertised product is a platform sandal with a chunky silhouette, featuring a beige sole and two adjustable straps across the foot. The straps and sides of the platform are covered in a tightly woven multicolored checkered pattern with hues of pink, yellow, white, green, blue, and purple. Each strap is adorned with a silver embellishment on its outer side. The sandal has beige velcro closures. The ad suggests that the product is a desirable and exclusive item, encouraging viewers to pre-order to secure their pair and take advantage of a 30% discount. The ad addresses purchase barriers by offering an incentive and implying limited availability. # Visual style The ad has a polished, studio-shot aesthetic with a clean and bright appearance. The main visual motif is the product itself, prominently displayed against a visually striking gradient backdrop. The image treatment includes subtle background removal that makes the product pop. The typography is clean and legible, enhancing scannability in-feed. The overall visual style is attention-grabbing and modern, aiming to create a sense of aspiration and desire. # Hooks Headline: Secure yours before anyone else. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point in the ad is the fear of missing out on a desirable product. The phrase "Secure yours before anyone else" implies that the product is likely to sell out, potentially causing frustration for customers who don't act quickly. # Value propositions - Pre-order and save 30% # Benefits - Save 30% # Features - Platform sandal - Adjustable straps # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the ad is from the brand, as it is directly addressing the viewer and urging them to purchase the product, giving details of how to purchase the product. # Storyline - The ad opens by telling the viewer to "Secure yours before anyone else.", creating a sense of urgency and exclusivity around the product. The brand is speaking directly to the audience, suggesting that they are in danger of missing out on the sandals unless they act fast. - The ad offers a discount by including the text "Pre-order and save 30%." This incentivizes the customer by providing a limited-time offer, driving the viewer to place a pre-order on the product. - The brand name "Larroude" is shown, giving the product and the ad credibility. The brand name rounds out the story by giving the viewer the information needed to secure the pre-order for the advertised product.

# Ad summary This ad showcases two different styles of Larroude platform sandals on a colorful background. # Brand positioning Larroude is presented as a modern, stylish footwear brand that offers elevated designs with a focus on quality and trend-forward aesthetics. The brand aims to occupy a space in the consumer's mind as a go-to for fashionable and well-crafted shoes. The brand aligns with a lifestyle that values both comfort and style, offering versatile options that can be dressed up or down. Larroude appears to ignore the norm of fast fashion, instead focusing on creating timeless pieces that can be worn season after season. The brand positioning is both functional, in terms of providing comfortable and durable footwear, and emotional, in terms of empowering customers to express their personal style. # Product The ad features two distinct styles of Larroude platform sandals. The first style is a woven platform sandal with a chunky block heel, available in a neutral tan color. The upper is made of woven material, and the platform sole is also wrapped in the same woven texture. The second style is a smooth leather platform sandal with a chunky block heel, available in a rich brown color. Both styles feature a simple, open-toe design and a small Larroude logo on the upper. The sandals are presented as versatile footwear options that can be worn for various occasions, from casual outings to more dressed-up events. The ad highlights the stylish design and comfortable platform sole, suggesting that these sandals are worth trying for their combination of fashion and function. # Visual style The ad has a polished and clean aesthetic, with bright, even lighting and a focus on showcasing the product in detail. The editing style is simple and straightforward, with slow pans and close-up shots that allow the viewer to appreciate the design and texture of the sandals. The production quality is high-end, with a professional feel that suggests a luxury brand. The pacing is slow and deliberate, with static shots that emphasize the product's features. # Hooks Text overlay: Larroude Visual: 00:00–00:02: A close-up shot of two different styles of Larroude platform sandals. The sandals are arranged side-by-side on a surface with a purple and pink background. The camera slowly pans across the sandals, highlighting their different textures and colors. / 00:02–00:04: A close-up shot of the brown leather platform sandal. The camera focuses on the side profile of the sandal, showcasing the chunky block heel and platform sole. The Larroude logo is visible on the upper. / 00:04–00:06: A close-up shot of the woven platform sandal. The camera focuses on the front of the sandal, highlighting the woven texture of the upper and platform sole. The Larroude logo is visible on the upper. / 00:06–00:08: A shot of both styles of Larroude platform sandals arranged side-by-side on the colorful background. The brand name "Larroude" appears in white text overlayed on the image. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable and functional footwear - Elevated design with a focus on quality - Versatile options that can be dressed up or down # Benefits - Stylish design - Comfortable platform sole - Versatile footwear option # Features - Platform sole - Chunky block heel - Woven texture (on one style) - Smooth leather (on one style) - Open-toe design - Larroude logo # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product in a visually appealing way. # Storyline - 00:00–00:08 The video opens with a shot of two different styles of Larroude platform sandals against a colorful background.

# Ad summary This ad uses a collage of product visuals and text overlay to encourage viewers to pre-order from the Early Favorites collection to get their items in two weeks. # Brand positioning This Coach ad is positioning itself as an aspirational brand that offers a collection of fashion apparel. The products are presented as classic and wearable, while also fun and colorful. Coach separates itself from brands with longer lead times and presents the collection as being available sooner than expected. It aims to occupy the space of reliable fashion with quick access to luxury. # Product This ad promotes the Coach Early Favorites collection, which features a variety of footwear. The products consist of sandals with heels, flats, sneakers, and clogs with a vintage-inspired design. The products are for people who like to express themselves through classic, reliable styles with a unique flair. The ad addresses the purchase barrier of long wait times by noting that you can "Pre-order now" and the items will "Ship in 2 weeks". # Visual style This ad has a clean and simple aesthetic, primarily using white backgrounds with text overlays and product images. The editing is straightforward with static shots and transitions between text and a product collage. The ad appears polished. The pacing is moderate, driven by the music. The audio-visual elements are synced to the beat, with transitions and product highlights timed to the music. # Hooks Text overlay: 00:00–00:12 No need to wait that long. / 00:01–00:12 Pre-order now / 00:01–00:12 Ships in 2 weeks / 00:02–00:12 Offer valid on Early Favorites collection items. Visual: 00:00–00:03 A static shot on a white background. In the center, there is black text. # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point addressed in the ad is the long wait times. “No need to wait that long.” # Value propositions - Pre-order now and ships in 2 weeks. # Benefits - No need to wait that long. # Features - Ships in 2 weeks - Offer valid on Early Favorites collection items # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is shot from the brand's perspective to promote the offer. # Storyline - 00:00–00:02 The ad opens with text on a white background, emphasizing that there is no need to wait a long time. - 00:02–00:03 The text is followed by an offer for the Early Favorites collection, noting the products ship in two weeks. - 00:03–00:12 The background transitions into a grid of different feet wearing Coach shoes. - 00:12–00:14 The ad ends with a Coach logo on a white background.

# Ad summary A creator unboxes a pair of La Roudé cowboy boots, which were sent to her as part of a brand program. # Brand positioning La Roudé is presented as a brand with a subscription-based service where every month you receive a new pair of shoes, with the option to opt in or opt out. The brand seems to be lifestyle-based and targets consumers who want to stay on trend with footwear. # Product The product is a pair of navy-blue cowboy boots with red roses, green stems, and white stitching. The boot has an approximately 2-inch heel. The design of the boot is a modern take on the traditional cowboy boot. According to the creator, she received them as part of La Roudé's monthly shoe program. # Visual style The ad has a natural and unedited feel. The video is shot selfie-style with medium-quality lighting. The editing style is raw with static shots and jump cuts. The pacing is moderate and consistent. # Hooks Spoken: 00:00–00:01 Look what just arrived. Visual: 00:00–00:01 Close-up, eye-level, selfie-style framing of a woman with long brown hair, fair skin, and burgundy glasses standing in front of a white wall. She is wearing a black blouse with glittery dots and a silver necklace. In the foreground, there is a white box. In the background, there is a cream wall, a cream-colored dresser with a vase of white orchids, and a framed picture. The woman opens the white box. # Funnel stage Middle of funnel (Consideration) # Pain points The central problem is the desire to save money while also staying on trend with footwear. # Value propositions - Subscription service makes it easy to stay on trend with footwear. - New shoes delivered monthly. # Benefits - Staying on trend with footwear # Features - Subscription-based service - New pair of shoes every month - Option to opt in or opt out # Call to action None used. # Social proof - I'm probably going to wear them tonight – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the customer's perspective. # Storyline - 00:00–00:02 00:00–00:02 The creator opens a La Roudé package and announces she will be doing a no-buy until Black Friday. - 00:02–00:08 00:02–00:08 She explains that she is doing a no-buy until Black Friday because she has a problem and needs to save money. - 00:09–00:12 00:09–00:12 The creator backtracks on her no-buy because she was gifted a La Roudé package. - 00:12–00:19 00:12–00:19 The creator shows the La Roudé box and explains that she is a part of their program, which sends her a new pair of shoes every month, with the option to opt in or opt out. - 00:19–00:25 00:19–00:25 She clarifies that these were part of the September box, but were backordered so they just arrived today. - 00:25–00:36 00:25–00:36 The creator opens the box and shows the shoes. - 00:36–00:41 00:36–00:41 The creator expresses gratitude and excitement for her new La Roudé cowboy boots and shares her intent to wear them that night.

# Ad summary This ad showcases various styles and colors of Larroude shoes. The shots feature close-ups of the shoes on different backgrounds and being worn. # Brand positioning Larroude is presented as a modern and stylish footwear brand with a focus on fashionable designs. The ad showcases various colors and styles of their shoes, implying versatility and trendiness. The brand seems to position itself as a go-to for consumers seeking eye-catching and contemporary shoe designs, promoting a fun and expressive lifestyle through its diverse product offerings. # Product The ad showcases Larroude's Mary Jane style shoes, presented in various colors and materials. The shoes feature a distinctive woven design, a strap across the foot with a unique buckle, and the Larroude logo inside. These shoes are designed for individuals seeking fashionable, contemporary footwear with an eye-catching aesthetic. The ad suggests that the brand's shoes offer versatile style and are worth buying for their unique design and trendy appeal. # Visual style The ad has a clean and polished aesthetic, with bright, even lighting and a focus on showcasing the product clearly. The editing style uses quick cuts to transition between different shoe styles and settings, maintaining a consistent pace. The visual motifs include top-down shots of the shoes and hands interacting with the product, reinforcing the brand's attention to detail and design. # Hooks Text overlay: 00:00-00:09 Larroude Visual: 00:00–00:01: A single blue woven Mary Jane shoe is centered on a light tan background. Shoe-making tools are around the shoe. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Shoes for individuals seeking fashionable, contemporary footwear with an eye-catching aesthetic. # Benefits - Fashionable and contemporary footwear - Versatile style - Unique design # Features - Woven design - Mary Jane style - Buckle strap # Call to action None used. # Point of view - Brand 100% – The entire ad is from the brand's perspective, showcasing their product and its design process in a visually appealing way. # Storyline - 00:00–00:01 The ad begins with a close-up of a blue woven shoe on a light tan background, immediately showcasing the product's unique design. - 00:01–00:01 The background changes to include shoe-making tools and patterns, suggesting the craftsmanship and design process behind the shoes. This gives a glimpse into the shoe's creation. - 00:01–00:02 The shot transitions to a pair of beige woven shoes on a red background, highlighting a different color option and maintaining focus on the shoe design. - 00:02–00:04 Next, the ad shows a grid of legs wearing the beige shoes, with each foot performing a small dance move on a blue background. This provides a dynamic view of the shoes in motion and suggests a fun, playful lifestyle associated with the brand. - 00:05–00:06 The ad shifts to hands placing silver woven shoes on a grid cutting board, alongside shoe-making tools. This continues to emphasize the shoe's construction and design elements. - 00:07–00:09 The final shot features a pair of light blue woven shoes with matching tools, further showcasing the variety of colors and the shoe-making process.

# Ad summary This ad showcases black and white sneakers with the headline, "Your new favorite sneaker." It uses a collage-like layout of sneaker imagery paired with an in-use shot of a woman lacing the shoe. # Brand positioning This brand positions itself as a modern shoe company with a focus on stylish yet practical footwear. The overall design aesthetic is clean and contemporary, with a neutral color palette. There is an implied emphasis on accessible luxury, suggesting high-quality materials and craftsmanship without being overly exclusive. The brand aims to occupy a space in the consumer's mind as a provider of everyday staples with a touch of sophistication. The brand avoids overtly trendy or loud designs in favor of timeless pieces. With its use of soft, natural lighting and an overall muted color palette, the brand presents an image of effortless style. # Product The product being advertised is a black and white low-top sneaker. It features a white body with black trim around the toe and heel, as well as a black side accent. The sole is white, and it comes with white laces or an alternative green lace option. The sneaker is being marketed as a go-to footwear option, as it is described in the ad as, “Your new favorite sneaker.” It is shown being worn casually with socks and in different angles to showcase its design. # Visual style The ad has a clean, contemporary visual style. It features a collage-like layout with multiple product shots against a neutral background. The image treatment includes soft, natural lighting and a muted color palette, creating a sense of understated elegance. The typography is simple and modern, blending seamlessly with the overall aesthetic. The production quality appears to be high, with attention to detail in the styling and composition. This clean and simple layout likely helps with scannability in a busy feed. # Hooks Headline: Your new favorite sneaker. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Presents the sneaker as an instant favorite, ideal for becoming an everyday staple. # Benefits - New favorite # Features - Sneaker # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears in the headline, asserting that the sneakers are poised to become a personal favorite. - Customer: This POV is reflected in the action of tying the shoes, as the ad shows the product being used in real time. # Storyline - The ad opens with a collage-like presentation, showcasing the sneaker from different angles to highlight its design and features, letting the audience experience a detailed look at the product from the brand's perspective. This is included to immediately capture attention and introduce the product. - The ad then transitions to a close-up shot of someone tying the laces of the sneaker, which offers a practical, in-use perspective. This is included to demonstrate the product in a real-life context. - The narrative concludes with the core message, “Your new favorite sneaker.” which emphasizes the versatility and must-have nature of the product, encouraging the viewer to see it as an essential part of their wardrobe, told from the brand's perspective.

# Ad summary This ad highlights the Larroude brand's unique design details, specifically the decorative knotted laces, and showcases a range of styles and colorways. # Brand positioning Larroude is presented as a modern, design-forward footwear brand focused on making everyday fashion more interesting through unique details. The brand aligns with a contemporary and playful lifestyle, emphasizing individuality and a touch of whimsy. Its approach breaks from category norms by highlighting a distinctive decorative element, the knotted laces, to make a statement. # Product The product featured is Larroude sneakers, distinguished by their signature knotted laces, which come in various colors and styles. The sneakers come in a variety of colorways and are meant to be an elevated addition to a casual outfit. The focus of the ad is on the unique decorative knotted laces of the sneakers. # Visual style The ad has a polished commercial aesthetic with a clean background. The editing style incorporates quick cuts and split screens, enhancing the visual appeal. The pacing is consistent with the rhythm of the music track. The visuals are timed to the music beat. # Hooks Visual: 00:00–00:01: Medium shot of a person with light skin, wearing light blue jeans, a light tan sweater, and white socks, shown from the knees down. They are tying the laces of glittery silver Larroude sneakers with a light tan rubber sole. The laces are knotted with a gold decorative lace. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Offers a touch of whimsy and uniqueness to everyday fashion through distinctive lace details # Benefits - Elevated addition to a casual outfit - Express individuality and style # Features - Unique knotted laces - Available in various styles and colorways # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases various Larroude sneaker styles and product features in a visually engaging way. # Storyline - 00:00–00:01 A person is tying the laces on a pair of glittery silver Larroude sneakers. - 00:01–00:12 00:01–00:12 Montage: Various shots showcase different styles and colorways of the Larroude sneakers. - 00:12–00:15 00:12-00:15 The silver glittery sneakers are shown again, a person adjusts the knotted laces. - 00:15–00:19 00:15–00:19: Montage: The brand name "Larroude" appears next to a red white and blue pair of sneakers, and the screen shows additional shots of the different styles and colorways of the Larroude sneakers.

# Ad summary A woman showcases her new Labucq Firenze shoes, expressing her love for them in front of her house. She highlights the details of the shoe and shares that she owns four to five pairs of Labucq shoes, declaring that these are her new favorites. # Brand positioning Labucq is positioned as a high-end brand that creates unique, stylish shoes with a focus on design details and quality materials. The brand aims to occupy the space of sophisticated and fashion-forward footwear. The brand aligns with values of individuality and attention to detail, which is conveyed through the focus on the shoe's details. The brand promotes self-expression. The brand avoids functional brand positioning, instead favoring emotional and lifestyle positioning by associating the shoe with style and status. # Product The product featured is the Labucq Firenze shoe, a brown suede loafer with a low heel. The shoe features decorative shoelaces with decorative embellishments, which are displayed close-up to showcase the product's unique design. The ad highlights the quality of the materials, including the sole, suede, and rope detailing, indicating a focus on craftsmanship. The product is intended for those who appreciate high-end footwear and unique design details. The Firenze shoe offers a stylish and comfortable footwear option for fashion-conscious individuals, which enhances their overall style. # Visual style The ad has a natural, UGC feel with handheld camera work and outdoor lighting. Editing consists of quick cuts between different perspectives of the product being showcased. The ad uses a mix of close-up detail shots and medium shots to highlight both the individual features of the product and the overall look. The ad has a casual vibe due to the choice of setting and style of delivery. # Hooks Spoken: 00:00–00:06: I might you guys like because I just found the most perfect pair of shoes I've ever, ever put on my feet my entire life the second I put these things on I was like, oh my god. Text overlay: 00:00–00:07: I just found the shoe that will be my most worn shoe ever Visual: 00:00–00:07: A medium close-up selfie-style shot of a fair-skinned young woman with long light brown hair, styled with half pulled back. She is wearing a brown and white striped sweater and gold hoop earrings. She stands outside on a porch in front of a white door. The camera is slightly shaky and handheld. # Funnel stage Consideration # Pain points None used. # Value propositions - High-end materials - Unique style and design # Benefits - Style - Quality materials # Features - Suede material - Decorative laces - Decorative embellishments # Call to action None used. # Social proof - "Hands down my new favorite shoes that have ever existed and I own about four to five pairs of Labucq shoes and these I think are my new favorites." – Female 1 # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:06 00:00–00:06: A woman expresses her excitement about finding the perfect pair of shoes, building anticipation for the reveal of the product. - 00:06–00:14 00:06–00:14: The video cuts to the woman standing on the porch of a brick house, with the camera angled downward to showcase the featured shoes. She walks and poses, drawing the viewer's attention to the look of the shoe and the way it pairs with her outfit. The shift in perspective invites the viewer to appreciate the shoe's aesthetic value and visual impact. - 00:14–00:21 00:14–00:21: The video cuts to an extreme close-up of the woman's hand interacting with the shoe, running her fingers over the different materials that make up the shoe. The detail shot conveys a sense of exclusivity by highlighting the quality of the construction. - 00:21–00:27 00:21–00:27: The woman reappears in the frame in a medium shot as she confirms that the shoe is her new favorite, despite owning multiple pairs of Labucq shoes. This final segment serves as a personal endorsement, solidifying the shoe’s position as a standout product within the brand's offerings.

# Ad summary This ad showcases two colors of the Larroude Verona Macrame Ballet Flat, highlighting the brand's innovative and stylish designs. # Brand positioning Larroude is presented as a brand that values both its history and future innovation. The brand is positioned as one that creates products that are both original and head-turning, suggesting a focus on unique and stylish designs that set trends. The brand is focused on fashion, specifically shoes, and implies a sense of high-quality craftsmanship and attention to detail, focusing on aesthetic appeal and brand recognition. # Product The product being advertised is the New Verona Macrame Ballet Flat from Larroude. It is shown in two colors, a dark brown and a cream. The shoes feature a woven macrame design and a gold buckle detail. The ad emphasizes the innovative design and stylish appearance, suggesting that the product is a fresh take on a classic ballet flat. It is implied that the target customer is someone who appreciates unique, high-quality footwear and wants to stay ahead of fashion trends. # Visual style The ad has a clean and elegant visual style. The production quality is high, suggesting a professional studio shoot. The color palette is neutral and soft, with a focus on beige and earth tones. The image is well-lit, highlighting the texture and details of the shoes. The typography is simple and modern, contributing to the overall sophisticated aesthetic. The style is designed to capture attention and convey a sense of luxury and innovation, aligning with the brand's positioning. # Hooks Headline: The original turned heads. This is what's next. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The shoes have turned heads in the past, so will these. # Benefits - None used # Features - Macrame Ballet Flat # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand showcasing its product and highlighting its features. # Storyline - The ad opens by referencing Larroude's original designs, establishing a history of creating head-turning products. The intention is to leverage the brand's reputation and hint at a legacy of fashionable items. The POV is from the brand, reminding customers of its past successes. - The ad pivots to showcasing 'what's next' from Larroude, immediately positioning the new product as the latest innovation. This creates anticipation and excitement by suggesting the brand continues to evolve and set trends. The POV is from the brand, showcasing its forward-thinking approach. - The ad concludes by directly naming the featured product as 'The New Verona Macrame Ballet Flat'. This provides a clear and concise product introduction, highlighting its key design elements (macrame) and style (ballet flat). The POV is from the brand, clearly identifying the product being presented.

# Ad summary This ad features a creator discussing a new pair of Larroude sneakers for work-from-home outfits. She describes the sneakers as a comfortable way to spice up an outfit without being too athletic. # Brand positioning Larroude is presented as a stylish footwear brand that bridges the gap between comfort and sophistication. The brand seemingly pushes against the norm of athletic sneakers being the go-to casual option, instead offering 'elevated' sneakers that work for professional settings and can 'spice up' an outfit with a little bit of color. # Product The Larroude sneakers are a pair of 'cute and elevated, but not super athletic' sneakers. They are described as 'bowler shoe[s]' that can 'spice up an outfit with a little bit of color.' The specific pair featured is dark green with white accents, including a large white 'V' on the side and white laces. The bottoms are a gum color, and the creator notes that they have other colors as well. # Visual style The ad has a natural, UGC feel. It appears to be filmed on a smartphone in a home setting. The editing consists of static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: Looking up my work from home wardrobe in the winter is full of matching sets. Text overlay: wfh outfits & larroude sneakers Visual: 00:00–00:03: A woman with blonde hair and pink blush holds up two dark green sneakers. She wears a white sweater and scarf. The background includes a beige couch and a white cabinet. # Funnel stage Consideration # Pain points Needing footwear that works for the office but is comfortable and stylish. # Value propositions - Elevated sneakers appropriate for the office # Benefits - Spices up an outfit with a little bit of color - More appropriate for the office # Features - Elevated sneakers # Call to action None used. # Social proof - "I know a lot of people have them and they're huge fans" - Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer of the brand. # Storyline - 00:00–00:02 The creator introduces the topic: work-from-home outfits and Larroude sneakers. - 00:02–00:05 The creator explains her outfits are full of matching sets and the Gap is mentioned as an example. - 00:05–00:12 She describes the Larroude sneakers as cute and elevated without being too athletic. - 00:12–00:17 She shares that she goes through a lot of pairs of sneakers and that these are her newest find. - 00:17–00:26 The creator believes they are more of a bowler shoe and a fun way to spice up an outfit with a little bit of color. - 00:26–00:32 She highlights that these are very elevated sneakers that would not be worn at the gym. - 00:32–00:41 She loves her Salomon sneakers, but needs a pair that she can pair more for the office. - 00:41–00:46 She needs a pair that won't 'bring the whole style of the outfit down'. - 00:46–00:54 She shares that these are her newest find and she is going to wear them for the first time today, predicting they will be a big hit and she knows a lot of people have them and are huge fans. - 00:54–00:59 She mentions the sneakers come in a few different colors, but this dark green was calling her.

# Ad summary This ad showcases a high-fashion model walking on the streets of Rio de Janeiro. The ad highlights the beauty of the city along with the beauty of the model. # Brand positioning The brand is presented as exclusive and high-fashion, designed for individuals who are confident, bold, and unafraid to stand out. The brand embraces a sense of empowerment and luxury, positioning itself as a statement of self-expression. It pushes against norms of subtlety by embracing extravagance and attention-grabbing designs. The brand's positioning leans heavily into the emotional realm, focusing on the feelings of confidence and allure that its products evoke, rather than purely functional attributes. The brand aims to occupy a space in the consumer's mind as daring and confident. # Product The product appears to be high fashion attire with silver and dark designs. The model is wearing a corset-style strapless top paired with matching high-waisted bottoms, both featuring intricate detailing and shimmering accents. The jewelry, including large hoop earrings, bangles, and a statement choker with the word "BOSS", enhances the look. The product is aimed at someone who is confident and wants to make a statement. The visual presentation of the product highlights its unique design and luxurious feel, indicating it's a high-end, eye-catching piece. The ad showcases the outfit being worn in an urban, nightlife setting, suggesting it's ideal for evenings out. The ad focuses on the product's ability to make the wearer stand out and command attention. # Visual style The ad's overall aesthetic is high-end and polished, resembling a professional commercial with a nightlife feel. The editing style is fast-paced, with quick cuts to maintain viewer engagement. The production quality is high, with smooth transitions and consistent lighting. The pacing is quick, with cuts synchronized to the music beats, enhancing the ad's rhythm and energy. # Hooks Spoken: 00:00–00:03 [Singing] Vontade já bateu. Visual: 00:00–00:03 A woman walks away from the camera on a paved road. The background includes palm trees, street lights, and buildings in the distance. The lighting is dark with the only light coming from the street lights. The woman has brown skin and is wearing a silver/gray outfit. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique design and luxurious feel make it a high-end, eye-catching piece. # Benefits - Confidence - Empowerment - Luxury - Self-expression - Eye-catching look # Features - Silver/gray outfit - Corset-style top - High-waisted bottoms - Intricate detailing - Shimmering accents - Statement jewelry # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – Not applicable. - Brand 100% – The brand is presenting the model and outfits. - Expert 0% – Not applicable. - External source 0% – Not applicable. # Storyline - 00:00–00:03 00:00–00:03 The video opens with a shot of a model walking down the street at night. The message is to get the viewers attention by showing the model and the background. - 00:03–00:04 00:03–00:04 The model poses against a storefront and this is designed to show the model in a more formal way to show off her attire. - 00:04–00:11 00:04–00:11 The model is seen walking towards the camera while looking directly at it. This helps to show off her whole attire while also maintaining eye contact with the viewers. - 00:11–00:14 00:11–00:14 The model's silver platform heels are featured as she walks. This helps to highlight the shoes and their style. - 00:14–00:17 00:14–00:17 The model is seen posing against a storefront again as she adjusts her hair and this provides a more formal shot of her outfit. - 00:17–00:24 00:17–00:24 The model is shown walking and posing on the side of the street. This shows off the model and her attire.

# Ad summary This ad features the Larroude brand, displaying brown sneakers in different angles to highlight the shoe's features. # Brand positioning Larroude is presented as a modern footwear brand that offers comfortable yet stylish sneakers. The focus is on the shoe's unique design elements, with the ad emphasizing the high-quality material of the product, and showing the details and color palettes. The brand is positioned to appeal to consumers who are looking for sneakers that stand out. # Product The advertised product is a brown sneaker with a white sole. The shoe has a suede texture. It comes with two different laces: a white and a brown and white patterned option. The sneakers are shown being worn with white socks. The ad focuses on how stylish and versatile the sneakers are. # Visual style The ad has a clean and simple aesthetic, with a white background. The close-up shots and smooth camera movements highlight the materials. The pace is slow and steady. # Hooks Visual: 00:00–00:01 A white Larroude box with the brand's logo in black letters and a pink heart in place of the dot on the letter "i" is presented on a white background with transparent, cloth-like material underneath. / 00:01–00:02 A pair of brown suede sneakers with white soles is displayed on a white background. The sneakers are worn with white socks and styled with two different shoelace options. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The sneakers have a great design, perfect for a casual yet stylish everyday look. - The two shoelace options allow the customer to customize the shoe to their style. # Benefits - Stylish - Versatile # Features - Suede material - White sole - Two different shoelace options # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented as if it were user-generated content, showing the sneakers from different angles. # Storyline - 00:00–00:01 A white Larroude box is presented against a white surface. - 00:01–00:09 00:01–00:09 The camera focuses on the brown sneakers. It shows the shoe from different angles. Two different shoelaces are highlighted, while the shoes are being worn with white socks. - 00:09–00:11 00:09–00:11 The sneakers are presented against a white background.

# Ad summary The ad displays shoes being made in a factory, with a focus on the handcrafted manufacturing process. # Brand positioning The brand is presented as a high-quality manufacturer of handcrafted shoes, emphasizing the artisanal nature of their production. The brand aims to occupy a space of luxury and tradition, aligning with values of quality, craftsmanship, and attention to detail. The ad ignores mass-market trends by focusing on the unique, handmade aspect of the shoes. The positioning is both functional, highlighting the quality of the materials and construction, and emotional, appealing to consumers who value tradition and craftsmanship. # Product The product is a pair of leather boat shoes with a shearling lining and decorative laces. The shoes are presented as handcrafted, implying a higher level of quality and attention to detail. The ad showcases the manufacturing process to emphasize the artisanal nature of the product. The product is presented as a premium option, likely targeting consumers who value traditional craftsmanship and are willing to invest in high-quality footwear. The shoes appear durable and well-made, suggesting they are worth the investment. # Visual style The ad has a polished, commercial aesthetic with clean, bright lighting and a focus on detail. The editing is static with smooth transitions, emphasizing the brand's commitment to quality and craftsmanship. The pacing is slow and deliberate, creating a sense of luxury and exclusivity. # Hooks Visual: 00:00–00:05: A medium shot shows a row of dark brown leather boat shoes with shearling lining and burgundy/white laces on a metal rack. Behind the rack, a woman wearing a white lab coat, glasses, and yellow earplugs is focused on inspecting and preparing another shoe with a white cloth. The setting is a clean, brightly lit factory with white walls and overhead lighting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Handcrafted quality # Benefits - High-quality materials - Attention to detail - Artisanal craftsmanship # Features - Handcrafted - Leather - Shearling lining - Decorative laces # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the manufacturing process and emphasizing product quality and craftsmanship. # Storyline - 00:00–00:05 00:00–00:05: A worker in a white coat is carefully examining and preparing a shearling-lined boat shoe in a brightly lit factory. The scene highlights the meticulous handcrafting process, emphasizing the brand's commitment to quality and detail. - 00:05–00:10 00:05–00:10: The brand's white logo briefly appears over the factory scene, reinforcing the brand's identity and connection to the handcrafted shoe-making process.

# Ad summary This ad showcases Larroude shoes with a dance rhythm. It shows someone sitting in a chair while showcasing different shoes that they wear with different outfits, then ending with the brand name. # Brand positioning Larroude shoes are presented as versatile and stylish, seamlessly integrating into various outfits and personal styles. The brand emphasizes ease of combination, with the ad stating that "George combina com tudo" (George combines with everything). By showcasing a range of outfits paired with their shoes, Larroude aims to position itself as a go-to brand for fashionable individuals who value adaptability and style. The brand ignores norms and focuses on creating a dynamic visual experience through a fast-paced rhythm and a diverse set of looks that highlight the shoe’s versatility. The brand’s positioning is emotional through its focus on style and personal expression. # Product The ad highlights Larroude's “George” shoe collection. The product is depicted as a low top sneaker. The shoe comes in a range of colorways and materials. It is designed for anyone who wants to easily combine their shoes with all their outfits. Each shoe shown has a white sole and a unique lace pattern. The ad emphasizes that the shoes are available for pre-sale at 40% off. # Visual style The ad has a polished aesthetic with a focus on showcasing the product in a simple environment. The editing style is quick, with cuts timed to the music beat. The overall production quality is high, lending a commercial feel. The visual motif consists of a beige backdrop and the silver chair that provides a cohesive theme throughout the ad. The pacing is fast, with the cuts being at a rate of approximately 60 BPM. There is a sync between the cuts, text, and actions timed to the beat of the music. # Hooks Text overlay: Troque o look (text overlay) / George combina com tudo. (text overlay) / 40% off na pré-venda (text overlay) Visual: 00:02–00:03: A blonde woman with fair skin in her early 20s sits in a silver metal chair, centered against a plain beige background. She wears a vintage-style blue and white striped shirt and white socks with red trim, and navy and white Larroude shoes with pink laces. She looks directly at the camera, and her right leg is crossed over her left. White text in the upper right says, “Troque o look. George combina com tudo. 40% off na pré-venda”. # Funnel stage Bottom of funnel (Conversion): Strong offer, CTA, urgency, or direct product push designed to drive purchase now # Pain points None used. # Value propositions - Shoes are 40% off at pre-sale # Benefits - George combina com tudo - 40% off na pré-venda # Features - Comes in a range of colorways - Low top sneaker # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented as the voice of the brand, showcasing their product in an appealing way. # Storyline - 00:00–00:01 The ad opens with a spinning view of a single shoe in a neutral setting. - 00:01–00:02 00:01–00:02: This is followed by several shoes flashing across the screen. - 00:02–00:03 00:02–00:03: A silver chair is shown, followed by a blonde woman sitting in the chair wearing a blue and white striped shirt, white socks, and Larroude shoes. - 00:03–00:04 00:03–00:04: The woman’s lower half is shown in front of a beige background. She is wearing yellow shorts and a white long sleeve shirt, holding one shoe in the air by the heel. - 00:04–00:05 00:04–00:05: A close up view shows two pairs of Larroude shoes next to each other while the model is wearing white socks. - 00:05–00:06 00:05–00:06: The woman is hugging her knees to her chest and wearing white, blue, and red Larroude shoes with red socks. - 00:06–00:07 00:06–00:07: The woman is wearing a pink striped shirt and holding a pair of Larroude shoes. - 00:07–00:08 00:07–00:08: The same shot as 00:06–00:07. - 00:08–00:09 00:08–00:09: The woman is shown wearing a white button up and yellow shorts with the red socks and Larroude shoes. - 00:09–00:12 00:09–00:12: The Larroude logo is shown on the screen with the silver chair.

# Ad summary This ad features a young woman wearing a striped polo shirt with two blue shoes hanging around her neck like a necklace. The headline states, "Main character energy.", and there is a promotion of 40% off for the George brand. The ad is designed to evoke a sense of fun and confidence, targeting young people who want to express their individuality and stand out from the crowd. # Brand positioning George is presented as a brand that encourages individuality and confidence through its footwear. The brand aims to capture the attention of consumers who want to express their unique personality and stand out from the crowd. The brand aligns with a lifestyle of fun, self-expression, and being the "main character" in one's own life. Rather than adhering to traditional fashion norms, George positions itself as a brand that celebrates uniqueness and encourages people to embrace their individuality. # Product The ad features George brand shoes. There are two styles of shoes shown; one is a high top, and the other is a low top. The shoe has a blue exterior with silver details on the side and a white sole. Both shoes appear to have pink laces. The shoes are styled unconventionally, worn around the neck like a necklace, suggesting they are a statement piece. The ad highlights the current promotion of 40% off during the pre-sale, making the shoes more accessible and attractive to potential buyers. # Visual style The ad has a clean, modern visual style with a focus on the product and the model. The color palette is soft and inviting, with pastel tones that create a youthful and trendy vibe. The image has a studio-shot quality, with even lighting and a shallow depth of field that keeps the focus on the subject. The ad is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Main character energy. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - 40% off # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is telling the audience that these shoes embody ‘main character energy’ and are currently being offered at a discount. - Customer: A young woman with a stylish outfit showcases the shoes being worn as a necklace. # Storyline - The ad opens with the headline "Main character energy.", immediately setting the tone and positioning the shoes as a symbol of confidence and individuality. The brand is telling this part of the story. - The young woman is styled wearing the shoes around her neck. This styling conveys a sense of playfulness and uniqueness, reinforcing the idea that the shoes are not just footwear but a statement piece. This part of the story is being told through the perspective of the model. - The ad includes the text "George · 40% off na pré-venda," highlighting the pre-sale promotion. This incentive is intended to encourage viewers to purchase the shoes by offering a discount. The brand is telling this part of the story.

# Ad summary This ad showcases a pair of George brand sneakers, offering 40% off. The ad features a woman wearing the brand's shoes and red socks in front of a tan background. The text overlay reads "In my sporty era" along with the brand name and the discount offer. # Brand positioning George is presented as a modern brand offering fashionable sneakers. The brand is subtly positioned as stylish and trendy, aligning with a lifestyle that values comfort and sporty aesthetics. By showcasing the shoes on a young, fashionable woman, the brand implies it is current and relevant. The positioning focuses on simple, versatile designs suitable for everyday wear, emphasizing accessibility and style. There are no overt claims of superior performance or exclusivity. Instead, the brand appears to promote the idea that style and comfort can be effortlessly combined. # Product The featured product is a pair of George brand sneakers. The sneakers have a white base with navy blue accents on the toe and sides, and a red accent along the side. The sneakers feature white laces. The sneakers are styled with red socks, creating a casual, sporty look. The sneakers appear to be designed for everyday wear. The key selling point highlighted is a limited-time offer of "40% off na pré-venda," indicating a pre-sale discount. The advertisement promotes the sneakers as a stylish and accessible footwear option suitable for casual wear. # Visual style The ad has a clean, minimalist aesthetic with a warm color palette. The photography is professional, with soft lighting and a focus on the product. The composition is simple, with the subject centered and the background uncluttered. The overall effect is modern and approachable. # Hooks Headline: In my sporty era. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 40% off on pre-sale # Benefits - None used # Features - 40% off na pré-venda # Call to action None used. # Social proof - None used. # Point of view - Customer, in the phrase “In my sporty era,” which directly references a first person experience with the product. - Brand, in the text "George • 40% off na pré-venda," which announces the brand and product name along with a limited time offer. # Storyline - The ad opens with an image of a young woman wearing sneakers, conveying a sense of modern style and self-expression. This visual establishes an aspirational element, showing how the product fits into a desired lifestyle. - The text "In my sporty era" suggests the brand is in sync with current trends and the customer is embracing a sporty identity. This is presented from the customer's perspective, indicating how the sneakers help them to personify their new sporty style. - Finally, the text "George • 40% off na pré-venda" is from the brand. It transitions from lifestyle to sales pitch, directly stating the offer and urging the audience to purchase. This message is aimed at converting interest into action.

# Ad summary This ad presents a variety of sneakers in a visually engaging grid format, highlighting the brand's logo and the concept of finding a new favorite sneaker. # Brand positioning This brand presents itself as stylish and modern, offering a curated selection of sneakers designed to become a wardrobe staple. The brand's visual language uses a minimalist aesthetic with clean lines, solid blocks of color, and lifestyle imagery that suggests ease and versatility. The brand emphasizes the idea of finding one's 'favorite sneaker,' positioning itself as a provider of footwear that resonates on a personal level, implying quality and lasting appeal over fleeting trends. # Product The featured products are a variety of sneakers, each with distinct designs. The sneakers include a navy blue sneaker with a white side detail and gray sock, a white and black sneaker paired with a green sneaker, and a silver sneaker with a ribbed white sock. Each sneaker appears to be made with quality materials, offering style and comfort. The ad highlights that the consumer can find their 'favorite sneaker' with this brand. # Visual style The ad uses a clean and minimalist aesthetic with solid blocks of color. The color scheme is a combination of tan, purple, white, silver, black, navy blue, and green. The layout is a grid. # Hooks Headline: Your new # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The text is clearly branded. # Storyline - The ad opens with a series of grid squares featuring the brand's text, and an image of someone's hand and lower arm angled upwards while holding a sneaker with a sock on their foot. This is intended to highlight the variety of sneakers available from the brand. The presentation is from the brand's point of view. - In the second square, legs and feet wearing a pair of white socks, and two different sneakers are on display. This showcases the brand's variety in style and color. This part of the story is presented from the customer's point of view, showing the sneakers being worn in a casual setting. - The final square contains the brand logo and an image of a leg and foot angled upwards while wearing a silver sneaker with a white sock. This showcases another option in the brand's collection. This section is presented from the brand's perspective, creating a sense of style.

# Ad summary This ad features a pair of white wedge sandals and promotes a 40% off sale on pre-order styles. # Brand positioning Larroude is presented as a modern, high-fashion brand, offering stylish and design-focused footwear. The clean, minimalist aesthetic and focus on pre-order styles suggest exclusivity and forward-thinking fashion. By offering a discount on pre-orders, the brand encourages early adoption and creates a sense of anticipation for upcoming collections. The brand emphasizes providing fashionable items to its consumer base. # Product The ad features a pair of white wedge sandals, constructed with a patent leather-like upper and a low wedge heel with a wood-tone accent on the sole. The sandals have a thong-style toe post and feature a small gold-colored logo on the side. These are designed for women and suitable for casual or dressy occasions, given the clean design and neutral color. The ad emphasizes an offer of '40% off pre-order styles,' which addresses a potential purchase barrier by providing a financial incentive to buy early. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation. The production quality is high, suggesting a studio-shot image. The image treatment includes even lighting and a solid color background, enhancing the product's visibility. The typography is simple and legible, maintaining a modern aesthetic. The overall style is high-design, aiming to create a sense of sophistication and premium quality, which enhances stop power in the feed. # Hooks Headline: 40% off # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the cost barrier by offering a 40% discount, which is directly stated in the text: "40% off". # Value propositions - 40% off pre-order styles for brighter days ahead: Offers a tangible discount on new styles, encouraging early purchases and tying the product to the promise of better days in the future. # Benefits - 40% off pre-order styles - brighter days ahead. # Features - Wedge heel - Thong-style toe post # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is present throughout the ad, showcasing the product, offering a discount, and associating it with a positive future. # Storyline - The ad opens with a close-up shot of a pair of white wedge sandals, immediately showcasing the product's design and material. The intention is to draw the viewer's eye to the product's aesthetics from the brand's perspective. - The ad presents an offer of '40% off pre-order styles,' enticing the viewer with a discount. This is from the brand's perspective, aiming to incentivize immediate action and early adoption of new styles. - The phrase 'brighter days ahead' is included, associating the product with a positive outlook and a future season. This is from the brand's perspective, aiming to create a sense of optimism and desire for the product.

# Ad summary This image ad promotes Larroude brand shoes. The ad uses a scarcity prompt and an image of the brand's colorful platform sandals. # Brand positioning Larroude is presented as a modern footwear brand, offering shoes with a unique design and vibrant aesthetic. The brand is positioned for consumers who are looking for stylish, eye-catching footwear that stands out from the mainstream. The ad doesn't explicitly mention competitor comparisons, but it emphasizes Larroude's distinctive style, suggesting it appeals to individuals who value unique and colorful fashion statements. # Product The featured product is a pair of Larroude platform sandals, showcasing a vibrant, multi-colored striped design. The sandals feature a thick, woven platform sole with layers of pink, orange, yellow, green, and blue. The upper part of the sandal has a matching striped pattern, with adjustable straps and silver buckle closures. The interior of the sandal is lined with a light tan material, providing comfort and support. These sandals are designed for individuals seeking a fashionable and comfortable footwear option, ideal for casual outings and making a bold style statement. The USP highlights the unique, eye-catching design and platform style, which sets them apart from typical sandals. # Visual style The ad has a clean, studio-shot aesthetic with a focus on product presentation. The lighting is soft and even, highlighting the colors and textures of the sandals. The composition is simple, with the sandals as the central focus against a neutral background. The overall style is polished and professional, aiming to showcase the brand's attention to detail and quality. # Hooks Headline: Get your pair before we sell out. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad highlights the pain point of missing out on a desired product due to limited availability. The phrase "before we sell out" explicitly addresses the customer's fear of scarcity and the frustration of not being able to purchase the product. # Value propositions - Unique design and platform style # Benefits - Fashionable and comfortable footwear - Unique, eye-catching design - Platform style # Features - Platform sandals - Multi-colored striped design - Adjustable straps with silver buckle closures # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption; to generate demand by inducing FOMO. - Brand: Product shot; to highlight the craftsmanship and design of the shoe. - External source: Brand logo at the bottom to signal the brand name. # Storyline - The ad opens with the text, “Get your pair before we sell out.” The brand uses this to instill a sense of urgency. The audience experiences this beat from the brand's perspective. - Next, the brand features its product. The shoes are front and center, positioned to showcase the design and quality of the shoes. The audience experiences the shoes from the brand's perspective, intended to create desire and prompt purchase. - The ad concludes with the brand's logo "Larroude" at the bottom. The brand reaffirms its brand identity. The audience views the brand from an external POV.

# Ad summary This ad by Paloma Wool features a young woman in front of a large platform shoe. The ad promotes a sale for a limited time. # Brand positioning Paloma Wool is presented as a trendy and fashionable brand that caters to young women. The brand is positioned as modern, stylish, and offering a unique aesthetic. The focus is on current fashion and appealing to individuals who want to stand out. The brand aligns with a lifestyle centered around fashion-forward choices and confidence. The brand ignores conventional fashion norms by showcasing edgy and modern styles. Paloma Wool's brand positioning is emotional, appealing to the desire for self-expression and individuality through fashion. # Product The product featured is a platform sandal with a high heel and colorful, rainbow-striped woven design. The heel is light brown. The sandal has a round toe and is secured with a white ankle strap featuring a floral design and a gold buckle. It is being advertised as part of a limited-time pre-order sale, with a 40% discount. The shoe is intended for women who want to make a statement. The USP is the combination of a fashionable platform design with unique colors and a discount offer. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the product. Editing is static with no transitions. The production quality is high-end with bright, even lighting. The pacing is slow, with one static shot throughout the ad. # Hooks Text overlay: 00:00–00:11: Hot girls shop smart. / 00:00–00:11: Pre-Order 40% Off Visual: 00:00–00:11: A young woman stands facing forward, wearing a lime green sleeveless top and black shorts, paired with the advertised rainbow platform sandals. She has long blonde hair and a neutral expression. Behind her and slightly to her right is a much larger version of the same platform sandal. The background is a bright, seamless white. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Stylish and trendy footwear at a discounted price # Benefits - Fashionable design - Unique colors - 40% discount # Features - Platform sandal - High heel - Rainbow-striped woven design - White ankle strap with floral design and gold buckle # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and promotional offer. # Storyline - 00:00–00:11 The ad opens with a woman standing in front of a large platform sandal. - 00:00–00:11 The ad promotes a pre-order sale for a limited time.