How July Advertises on Meta

# Ad summary The ad showcases July brand bags in various colors on a rotating pedestal. # Brand positioning July is a brand that designs and sells bags. The brand is presented as a seller of fashionable bags for consumers who wish to express themselves. The slogan is "Make your entrance in the color that's you." # Product The ad showcases different colors of July brand bags with short top handles and a structured, rectangular body. The bags appear to be made of crocodile embossed leather. They are shown in orange, green, and brown. # Visual style The ad's aesthetic is polished and high-end, with a focus on showcasing the product's design and colors. The editing style is smooth, with static shots and simple transitions. The pacing is consistent throughout the ad at around 150 BPM. The cuts are not timed to the music, but they are in rhythm with the movement of the bags. # Hooks Text overlay: Make your entrance in the colour that's you. Visual: 00:00–00:01 A cream-colored drawstring bag with the brand name "juliette" and the word "JULY" below it is shown on top of a brown cylindrical pedestal. The background is a silver metal wall. The shot is stationary and centered. / 00:01–00:02 An arm with a gold ring on one finger places a green bag onto the pedestal. The bag is made of crocodile embossed leather with a short top handle. The background is a silver metal wall. The shot is stationary and centered. / 00:02–00:03 An arm with a gold ring on one finger lifts a red bag off the pedestal and into the air. The bag is made of crocodile embossed leather with a short top handle. The background is a silver metal wall. The shot is stationary and centered. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish bags in a variety of colors. # Benefits - Make your entrance in the colour that's you. # Features - Crocodile embossed leather - Short top handles - Structured, rectangular body - Available in orange, green, and brown # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad shows the bags being put on a pedestal by an arm, indicating the point of view is the brand showing off the different bags. # Storyline - 00:00–00:01 The ad begins by showing a cream-colored bag with black drawstrings on top of a cylindrical, wood-paneled pedestal. - 00:01–00:02 00:01–00:02 An arm lifts a green bag with short handles out of the cream-colored drawstring bag and places it on the pedestal. This action showcases the product within its packaging. - 00:02–00:03 00:02–00:03 An arm lifts a red bag with short handles out of the cream-colored drawstring bag and places it on the pedestal. This action showcases another color option. - 00:03–00:04 00:03–00:04 The green bag is lifted and placed on the pedestal. - 00:04–00:05 00:04–00:05 The red bag is lifted and placed on the pedestal. - 00:05–00:06 00:05–00:06 The green bag is lifted and placed on the pedestal. - 00:06–00:07 00:06–00:07 A dark brown bag is lifted and placed on the pedestal. The rotation of the bags in different colors is meant to show the variety of styles and options available. - 00:07–00:08 00:07–00:08 The dark brown bag remains on the pedestal.

# Ad summary A woman unboxes and demos July luggage and the Juliette bag. # Brand positioning July is presented as a brand that wants to occupy the space of practical luxury, aligning with a lifestyle of seamless and stylish travel. The brand offers products that are both functional and fashionable, appealing to consumers who value convenience and aesthetics. By incorporating built-in tracking technology in their luggage, July pushes against the norm of needing separate tracking devices, aiming to provide a more integrated and user-friendly experience. The brand's positioning is both functional (offering practical features like tracking) and emotional (promoting a sense of security and style). # Product The July CaseSafe checked bag is a piece of luggage with built-in tracking. It has a sleek, all-black design. The Juliette bag is a large, black tote designed to hold everything needed for travel. Its features include being large enough to hold items such as laptops and clutches while maintaining a structured and cute appearance, making it a stylish yet practical choice for travelers. The ad addresses the purchase barriers of luggage security and overpacking by showcasing the bag's tracking capabilities and spaciousness, emphasizing that it looks structured even when full. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style features quick cuts to maintain a brisk pace. The production quality is high, giving a commercial feel while retaining a UGC vibe through the creator's presentation. The cuts and text overlays are timed to match the music. # Hooks Spoken: I didn't think luggage could excite me, Text overlay: I didn't think luggage could excite me Visual: 00:00–00:02: A woman kneels in front of two stacked, cardboard boxes. On the boxes are "juliette JULY" on the top box, and "JULY" on the bottom box. Behind her is a white wall, light wood colored cabinet, and a black door handle on a white door. There is a lit candle on the cabinet. She's wearing a black short-sleeve top and black pants, and her hair is tied back. She claps her hands together in front of her face. # Funnel stage Consideration # Pain points The ad addresses the frustration of luggage getting lost or misplaced while traveling, causing stress and inconvenience. The phrase "I can see where my suitcase is at all times, even if it's halfway across the world" highlights the peace of mind that comes with knowing the location of one's luggage. # Value propositions - Built-in tracking in the July CaseSafe checked bag saves you from needing to buy an AirTag. - The Juliette bag being able to fit everything means you don't have to feel bad about overpacking. # Benefits - Ability to see where your suitcase is at all times, even if it's halfway across the world - The Juliette bag fits everything - The bag looks structured and cute # Features - July CaseSafe checked bag with built-in tracking - Juliette bag # Call to action None used. # Social proof - "I didn't think luggage could excite me, but here we are, this is the July CaseSafe checked bag..." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer enthusiastically unboxing and reviewing the luggage and bag. # Storyline - 00:00–00:02 The creator stands in front of two July boxes and states she didn't think luggage could excite her but here we are. The intention is to express surprise and excitement about the brand's luggage. This sets a tone of discovery and intrigue. The audience is experiencing it from the creator's perspective, conveyed through her casual tone and setting. - 00:02–00:05 00:02–00:05: The creator opens a July box, revealing the July CaseSafe checked bag. On her phone, she opens the July app and shows a map with "Searching Items" and a connection option. This demonstrates the bag's built-in tracking feature and promotes peace of mind for travelers. The audience is experiencing it from the creator's perspective, conveyed through her tone and the clear demonstration of product features. - 00:05–00:08 00:05–00:08: The creator removes the bag from the box and states it has built-in tracking, no AirTag needed. She removes the bag and clothing protector to reveal the luggage. The message conveys the convenience of not needing extra accessories for tracking and highlights the bag's integrated technology. The audience is experiencing it from the creator's perspective, conveyed through her tone and the focus on user convenience. - 00:08–00:11 00:08–00:11: The creator states she can see where her suitcase is at all times, even if it's halfway across the world. She then pulls the Juliette bag from the box, which has a garment protector inside of it. The intention is to emphasize the global tracking capability and introduce the second product. The audience is experiencing it from the creator's perspective, conveyed through her confident tone and the clear benefit of worldwide tracking. - 00:12–00:18 00:12–00:18: The creator states that when she says it fits everything, she means everything, saying it's giving Mary Poppins energy. She proceeds to load the bag with a laptop, clutch, and smaller laptop. The message is that the Juliette bag is spacious, which lets consumers avoid overpacking guilt. The audience is experiencing it from the creator's perspective, conveyed through her enthusiasm and playful reference to Mary Poppins. - 00:18–00:26 00:18–00:26: The creator says the bag still somehow looks structured and cute. She then places it on top of the luggage, stating it's a combo and will be making her Cabo debut soon. The intention is to convey style and practical design by demonstrating how the bag fits onto the luggage handle, making it easy to transport. The audience is experiencing it from the creator's perspective, conveyed through her confidence and the visual demonstration of the bag's features.

# Ad summary A creator unboxes July brand luggage and tote bag. # Brand positioning July is presented as a brand that offers high-quality, durable, and stylish luggage for the modern traveler. The brand's focus on the carry-on lifestyle and functional design appeals to customers who prioritize convenience and aesthetics. July is positioned as a brand that understands the needs of frequent travelers, offering features such as smooth-rolling wheels, integrated chargers, and thoughtful interior organization. The brand aims to occupy a space in the consumer's mind as a provider of chic and functional travel solutions. # Product The ad features two main products from July: a carry-on suitcase and a tote bag. The carry-on suitcase comes in a vintage-inspired green color, with brown leather handles and accents. It features two TSA-approved locks, 360-degree spinning wheels, and a built-in charger. The suitcase opens with a clasp mechanism rather than a zipper, revealing a striped interior lining and a compression system. It also comes with a cleaning sponge. The tote bag is large, brown leather bag designed to fit on top of the suitcase. It comes in a brown leather material, with a zipper on the inside and a strap to attach to the suitcase. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product in a visually appealing way. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high-end, with clean lighting, sharp focus, and professional camera work. The visual motifs include close-ups of the product to highlight its features and details, as well as shots of the creator interacting with the product in a natural and authentic way. The pacing is consistent throughout the ad. # Hooks Spoken: Hello! No outfit is worth losing your luggage over, and that's why I'm a carry-on girly, much to most people's surprise, given my shopping problem. [FAST] Visual: 00:00–00:03 A woman with long brown hair, wearing a blue button-down shirt and black pants, stands in front of a white closet with a variety of bags and boxes on top. She is holding a large brown tote bag and a lime green suitcase. The camera is stationary and at eye level. / 00:03–00:07 A woman with long brown hair, wearing a blue button-down shirt and black pants, kneels in front of boxes with the brand name “july” on them. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The pain point addressed is the inconvenience and risk of losing checked luggage, which can ruin travel plans and outfits: "No outfit is worth losing your luggage over". # Value propositions - Convenient - Quality design - Secure - Travel in style # Benefits - Vintage-inspired aesthetic - Keeps clothing safe - Good size - Lightweight - Convenient - High-quality - Durable # Features - Smooth-moving wheels - TSA-approved locks - Built-in charger - Striped interior - Compression system - Leather handles - Clasp mechanism rather than zipper - A cleaning sponge - Strap to attach tote bag to suitcase # Call to action None used. # Social proof - "I have heard so much about July" – Female 1 (Creator) - "The wheels move so smoothly" – Female 1 (Creator) # Point of view - Customer 100% – The ad is presented from the perspective of a customer who is unboxing the product and sharing her first impressions. # Storyline - 00:00–00:04 The creator introduces the video. - 00:04–00:16 The creator reveals that she is unboxing July luggage for the first time. - 00:16–00:22 The creator reveals a green suitcase. - 00:22–00:27 The creator shows off the color and smooth-moving wheels. - 00:27–00:37 The creator shows that the suitcase has a vintage-inspired design. - 00:37–00:53 The creator opens the suitcase with clasps instead of a zipper and shows the inside with its straps and compartments. - 00:53–01:04 The creator emphasizes how the thin and structured design is important for saving space. - 01:04–01:08 The creator comments on the zipper-less design of the bag. - 01:08–01:14 The creator shows off the vintage design of the handle. - 01:14–01:17 The creator then begins unboxing a tote bag. - 01:17–01:24 The creator comments on its size and structured design. - 01:24–01:34 The creator shows off its shoulder strap and that it is made of leather. - 01:34–01:46 The creator shows that the tote bag connects to the handle of the suitcase and emphasizes the combination of the two. - 01:46–01:55 The creator finishes the video by complimenting the durability, quality and cuteness of the luggage.

# Ad summary This ad showcases the new arrival of the Juliette Collection from the brand July. The ad features a model holding a Juliette Collection bag. # Brand positioning July is positioned as a brand offering a curated collection of travel bags and accessories. The emphasis on a named collection, such as 'The Juliette Collection,' implies a focus on design and quality. The brand seems to target consumers who appreciate both functionality and aesthetic appeal in their travel essentials, suggesting a modern, sophisticated lifestyle. # Product The featured product is a black tote bag from The Juliette Collection by July. It appears to be made of textured leather, with a structured shape and long straps for shoulder carrying. The bag features a unique vertical seam detail on the front, which connects to a small, elongated diamond-shaped embellishment near the top. The ad highlights the bag's style and quality, aiming to show its worth and desirability to potential buyers. # Visual style The ad has a clean and modern aesthetic. The production quality appears high, with professional lighting and a clear focus on the product. The image treatment includes subtle color grading to enhance the sleekness and sophistication. The overall style is designed to capture attention in-feed with a high-design look. # Hooks Headline: The juliette collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - NEW ARRIVAL # Call to action None used. # Social proof - None used. # Point of view - Brand: The full image is from the brand's point of view, showcasing their new collection of bags. # Storyline - The ad opens with a close-up of the model holding the tote bag, showcasing the new Juliette Collection from July. The purpose is to draw immediate attention to the product and its design. The audience experiences this from the brand's perspective, aiming to create desire and interest. - The product is prominently displayed with the name of the collection overlaid on top of it, reinforcing the branding and the product's identity. This is from the brand's POV, emphasizing the launch of a new collection and generating brand awareness.

# Ad summary The ad showcases the July Carry All Tote Bag. The bag is displayed with its features and spacious storage. It positions the bag as both functional and fashionable. # Brand positioning July is presented as a brand focused on creating functional yet stylish products. The ad emphasizes that their products don't sacrifice aesthetics for practicality. The brand's positioning is both functional and emotional, appealing to consumers who seek a balance between utility and aesthetic appeal. # Product The featured product is the July Carry All Tote Bag, specifically in a dark brown faux crocodile skin material. It's designed to be both functional and fashionable, offering ample space for daily essentials. The bag is large enough to carry items like a laptop, lunch box, cosmetics bag, and other items. Its primary USP is its combination of functionality and style, appealing to users who want a bag that is both practical and aesthetically pleasing. # Visual style The ad features a clean and polished aesthetic with a focus on product presentation. The editing is minimal, with slow zooms and static shots. The production quality is high, resembling a professional commercial. The ad features a neutral color palette, clean lighting, and minimal movement, providing a sophisticated and refined tone. The cuts are timed to the beat of the music. # Hooks Text overlay: 00:00–00:08 Functional never looked this good. Visual: 00:00–00:01 The camera is stationary and centered on a July brand tote bag. The bag is dark brown with a faux crocodile texture and a small gold brand logo. It sits on a gray surface that reflects light. To the left of the bag, there's a notebook, a small bottle with a black cap, and a tube of cream. To the right of the bag, there is a silver laptop and a clear, hard-sided cosmetic case. The background is plain black. The lighting is soft and studio-style, creating a subtle reflection on the bag and desk. / 00:01–00:02 The camera zooms out slightly, showing more of the bag and the surrounding items. The bag remains the focus, centered in the frame. / 00:02–00:05 A pale hand with a gold ring enters the frame from the left. The hand lifts the bag slightly to show its weight. / 00:05–00:07 The same hand opens the bag and places a silver laptop inside. Next, a black lunchbox is placed into the bag. / 00:07–00:08 The camera zooms in again on the bag, which now contains the laptop and lunchbox, back to the original framing in the first few seconds. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common frustration of having to sacrifice style for functionality when choosing a bag. # Value propositions - The bag is both functional and fashionable. - Offers ample space for daily essentials. # Benefits - Stylish design - Combines utility and aesthetic appeal # Features - Functional - Spacious storage # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product's features and aesthetic appeal. # Storyline - 00:00–00:08 00:00–00:08 The ad begins with a close-up of the July Carry All Tote Bag on a platform with several other smaller items arranged around it. A hand reaches in, picks up the bag, and then begins to place items into the bag, including a laptop, lunchbox, and make-up bag. The message is to highlight how much the bag is able to store without being bulky. The perspective is from the brand to highlight the bag's features. The tone is relaxed and refined.

# Ad summary This ad showcases the Juliette Collection bag from the brand JULY, emphasizing the bag's arrival as a new product. # Brand positioning JULY is presented as a modern and stylish brand, offering fashionable bags. The brand aligns with a contemporary aesthetic, focusing on new arrivals and on-trend designs. It appears to position itself in the luxury market segment, with its sleek handbag design and sophisticated styling. # Product The featured product is a light pink handbag from the Juliette Collection. The bag has a structured, dome-like shape with dual top handles. It is made from a textured material, possibly faux leather, with a crocodile-like pattern. The front of the bag features a subtle metal logo. The product is being marketed as a "NEW ARRIVAL," highlighting its newness and freshness. The handbag is being presented as a fashion statement with functional design, something worth trying or buying for style-conscious consumers. # Visual style The ad has a high-fashion aesthetic with a studio-shot quality. It uses a clean, modern typeface for the text. The image has been edited with a shallow depth of field. The lighting is dramatic, with a spotlight effect on the model and bag. The overall style is sophisticated and polished, aiming for a high-end brand image. # Hooks Headline: the juliette collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - NEW ARRIVAL # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad promotes the brand and its new bag collection. The visual style and text are designed to communicate the brand's aesthetic and new product arrival. # Storyline - The ad opens with a woman dressed in a stylish, plaid dress holding the pink handbag. This is meant to capture attention with a high-fashion look and to visually link the bag with a particular aesthetic. The audience experiences this moment from the perspective of a brand presenting an aspirational lifestyle image. - The text overlay introduces the product as part of the "the juliette collection" and a "NEW ARRIVAL", along with the brand name JULY. The intention is to clearly brand the product and communicate its launch to the audience. The brand is telling this part of the story.

# Ad summary This ad showcases the new silhouettes in the Juliette Collection of bags by the brand July. The ad copy focuses on the luxurious feel and familiar design of the collection. # Brand positioning July is presented as a brand that offers familiar designs with a focus on luxury. By emphasizing the "familiar collection" and "more luxurious feel," July positions itself as a provider of updated classics in the luxury market. This positioning could be intended to appeal to consumers who appreciate timeless aesthetics but also seek enhanced quality and materials. The brand's focus is on accessible luxury, providing an elevated experience without straying too far from familiar styles. # Product The ad features handbags from the Juliette Collection. They have a distinctive croc-like texture on the exterior, with structured top handles. The bags appear to be made from a supple material. Design details include a small brand logo, "JULY" on the bottom corner of the bag. The main selling points of these bags are their luxurious feel and familiar designs. # Visual style The ad features a clean and polished studio shot. The composition is simple with a dark background, allowing the product to stand out. The image treatment includes subtle color grading to enhance the colors of the bags and a shallow depth of field to keep the focus on the products. The typography is integrated cleanly, using a sans-serif font to complement the modern aesthetic of the brand. Overall, the visual style conveys sophistication and attention to detail. # Hooks Headline: A familiar collection. A more luxurious feel. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A familiar collection. - A more luxurious feel. # Benefits - Luxurious feel # Features - New silhouettes # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's point of view, showcasing the features and luxury of their new collection. # Storyline - The ad opens by highlighting the familiar nature of the collection, setting the stage for the introduction of new, luxurious elements. The intention here is to reassure customers of the brand's continued commitment to designs that they know and trust. This part of the story is told from the brand's point of view. - The ad pivots to focus on the enhanced luxurious feel of the bags. The brand is communicating the improved quality and materials used in the collection. This evolution of the familiar offering is positioned as a key reason to purchase. The shift is coming from the brand's POV. - The ad concludes by mentioning new silhouettes in the Juliette Collection, introducing the product line. This reinforces the freshness of the product line while still promising a feeling of familiarity. The brand is informing the audience about an expanded product line with improved luxury. The view is from the brand's perspective.

# Ad summary The ad features a woman in an apartment showing off a new carry-on travel set comprised of a roller bag and duffel bag. The woman describes how the set is unique, chic, and high-quality. # Brand positioning Based on the context of the ad, the brand appears to be a high-end luggage company that values uniqueness and style. The ad emphasizes the brand's ability to deliver chic products and help people stand out. Rather than fitting in, the brand aims to allow customers to find luggage that represents their personal taste, which also makes the luggage more practical by being easy to identify. This brand values self-expression and aims to defy the norm by offering stylish luggage options. The brand positioning is both functional and emotional; the products offer both practicality as well as an element of fun, uniqueness and self-expression. # Product The products featured in this ad are a carry-on travel set, including a personal item duffel bag and roller suitcase. The personal item duffel bag is blue with a leather top half and denim bottom half. The bottom half of the bag has pockets around, as well as a back strap for luggage. It also has a strap that can be worn around the body. The carry-on roller bag is a very dark green color with brighter green corners and a lock system on top. It is described as sturdy and lightweight. The combination of the roller bag and duffel bag is seen as “unique and chic”. # Visual style The visual style is casual and unpolished. The creator appears to be filming in her home, giving off a UGC feel. The editing style is static, with only a few cuts when the creator changes which luggage she is showcasing. There are approximately 14 CPM. There is no audio-visual sync. # Hooks Spoken: Female 1: Welcome back to upgrading the everyday items. Today we're talking about luggage. Visual: 00:00–00:03 The shot is a medium shot of a fair-skinned young woman with her hair pulled back standing in a room with hardwood floors and white walls, presenting a carry-on roller bag and a duffel bag that is sitting on top. The woman is wearing a graphic long-sleeve shirt and loose-fitting olive green pants. Behind the woman is a black piano with yellow flowers on top. # Funnel stage Consideration # Pain points The central pain point is luggage looking the same for everyone, which is boring and also makes your life harder when you're trying to find your suitcase. # Value propositions - Unique and chic luggage combination. - The personal item bag contains useful straps for luggage and the body. - The roller bag is both sturdy and lightweight. # Benefits - The combination is unique and chic # Features - Personal item bag - Leather top half and denim bottom half with pockets all around - Back strap for luggage - Strap to wear it around the body - Carry-on roller bag - Dark green color with brighter green corners - Lock system on top - Sturdy and lightweight # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – This ad is communicated from the perspective of a customer showcasing items. # Storyline - 00:00–00:03 The creator introduces an “upgrading everyday items” series, with this video focusing on luggage. - 00:03–00:05 The creator states that she wanted to upgrade her carry-on travel set. - 00:05–00:12 The creator states the motivation for upgrading her luggage was to obtain a unique carry-on travel set, as everyone has the exact same luggage which is boring and makes it harder to find one’s luggage. This moment clarifies the creator's personal reason for the product. - 00:12–00:14 The creator then presents the personal item bag, highlighting that she is “most excited” about this item. - 00:14–00:23 The creator describes the bag as having a leather top half and denim bottom half with pockets all around, and that it has a strap for luggage. - 00:23–00:26 The creator also highlights the bag has a strap to wear it around the body. - 00:26–00:35 The creator presents the carry-on roller bag, describing it as a very dark green color with brighter green corners and a lock system on the top. - 00:35–00:39 The creator highlights that the roller bag is sturdy and lightweight. - 00:39–00:43 The creator concludes that the combination of the products is unique and chic.

# Ad summary This image ad promotes the Juliette Collection from the brand July. It features a model with a black bag atop a black suitcase, with the headline text: The Juliette Collection. Text near the bag reads: New Arrival and the brand July. # Brand positioning July positions itself as a brand that sells premium travel bags and accessories. The overall aesthetic of the brand, as portrayed in the ad, is one of stylish functionality, catering to those who value both aesthetics and practicality in their travel gear. The ad avoids overt displays of luxury, yet the quality of materials and construction is implied through the clean design and the model's upscale attire. The brand does not explicitly align with any particular lifestyle, but the overall impression suggests a focus on the needs of frequent travelers who appreciate quality and style. # Product The ad features two products from July: The Juliette Bag and a suitcase. The Juliette Bag is a black, structured tote bag with two top handles. It is shown resting on top of a black suitcase. The suitcase appears to be a hard-shell roller, also in black. It is partially visible at the bottom of the image, supporting the bag. The bag and suitcase are clearly part of July's product line. Both products are advertised as being part of the New Arrival collection. The ad highlights that these items are designed for travel. # Visual style The ad has a highly polished, studio-shot aesthetic with professional lighting and a focus on clean lines and high-quality materials. The visual motifs include a muted color palette, a clean and modern typography integration, and a minimalist composition that emphasizes the product. The image treatment includes subtle color grading, which enhances the richness of the materials and adds a touch of sophistication. This visual style aims to create a sense of luxury and exclusivity, positioning the brand as a premium choice for discerning travelers. # Hooks Headline: The juliette collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting its product in a high-fashion and travel-ready context. # Storyline - The ad starts by presenting a stylish individual carrying a sleek bag and suitcase, immediately setting a tone of high fashion and travel readiness. The message is to capture the viewer's attention with a visually appealing scene, delivered from the brand's perspective to associate its products with sophistication. - The ad introduces the Juliette Collection, positioning it as a must-have for discerning travelers. The message is to clearly label the collection being advertised. The brand's perspective is to make an announcement about the collection. - The ad focuses on a specific bag and suitcase, highlighting them as "New Arrivals" to create a sense of urgency and exclusivity. The message is to directly introduce the new products, with the brand's POV aiming to attract customers interested in the latest offerings.

# Ad summary This ad features a new arrival announcement for the juliette collection. A model is shown in the image partially obscured by a handbag. # Brand positioning This ad is for a luxury handbag brand that values exclusivity and high-fashion aesthetics. The brand is positioned in the high-end market, focusing on an elevated and sophisticated aesthetic that appeals to customers seeking luxury accessories. The brand's promotion of new arrivals and collections suggests it prioritizes staying current with fashion trends, indicating a commitment to providing customers with the latest styles. # Product The ad features a handbag from “The juliette collection”. The handbag appears to be a dark color with a reptile-like texture, possibly made of leather or a similar material. The design features a structured shape with a handle that curves around the model’s face. The bag seems to be of high-quality construction. The ad highlights the new arrival of this collection, implying that this product is a recent addition to the brand's offerings and emphasizes its trendiness and exclusivity. # Visual style The ad has a high-fashion editorial aesthetic, with a focus on sleek and modern visuals. The production quality is highly polished, resembling a studio shoot with professional lighting and styling. The image treatment includes color grading that gives a luxurious and sophisticated feel. The typography is integrated seamlessly, with clean and elegant fonts that complement the overall aesthetic. The style mimics the refined and curated look often seen in high-end fashion magazines and online editorials, aiming for a disruptive yet sophisticated feel to capture attention in the feed. # Hooks Headline: The juliette collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is evident in the presentation of its new Juliette collection, highlighting the arrival of the new collection. # Storyline - The ad opens by presenting the brand's new product line, "The juliette collection", introducing it to the audience in a stylized manner. This aims to immediately capture attention with the launch of something new, speaking from the brand's perspective. - The ad highlights the arrival of the new collection in July, providing a timely update and creating a sense of urgency and relevance. This information helps the audience know when the collection is available, told from the brand's perspective.

# Ad summary This ad shows a person packing their Juna carry-on luggage and tote bag, highlighting how much fits in each. # Brand positioning Juna offers travel bags and accessories designed for organization. The brand is presented as stylish and practical, ideal for the modern traveler who values both aesthetics and functionality. The emphasis on multiple compartments and thoughtful design suggests Juna aims to occupy the space of high-end, functional travel gear, differentiating itself by offering solutions for organized packing. The brand promotes a lifestyle of efficient and elegant travel, positioning its products as essential for those who want to stay organized on the go. # Product The ad features the Juna Juliet Work Tote, an espresso-colored tote bag designed as a carry-on bag with multiple compartments and organized areas, including a bottle holder section and a zipper compartment. The ad also features the Juna Carry-On Essential Hard Case in forest green, highlighting its TSA lock, telescoping handle, built-in power bank and shoe bag. The carry-on also features a compression panel to maximize space. The primary USP is the organization features, making it an OCD girl's dream. The tote is presented as spacious enough to hold a laptop, travel mug, and other essential items. The carry-on is presented as a tech storage case. # Visual style The ad has a casual, UGC-style aesthetic. The video is shot indoors with natural lighting and features jump cuts. The camera remains mostly steady, maintaining a mid-level quality. The pacing is moderate and shifts slightly based on the action. # Hooks Spoken: 00:00–00:05 I'm sorry. Who's that chick at the airport? That looks like a vibe. Visual: 00:00–00:04 Indoors in a living room/kitchen area. In the foreground is a woman with long brown hair, wearing a white long-sleeve shirt and patterned pants. She stands in front of two dark green suitcases and to the side of a large tote bag. She gestures and speaks to the camera. # Funnel stage Consideration # Pain points Disorganized packing is frustrating, making it difficult to locate items quickly and efficiently while traveling. Quote: "She's got so many compartments, organized areas. Even has a bottle holder section. This is an OCD girl's dream." # Value propositions - The Juliet Work Tote has an array of pockets to maximize internal organization - Spacious and stylish travel essentials - Tech packing list to have the best travel experience # Benefits - The Tote bag is spacious enough to hold a laptop, travel mug, and other essential items - Organization of items. - Tech storage. - A Compression panel feature that compresses everything, so you don't have to break or bend anything. # Features - Multiple compartments and organized areas, including a bottle holder section - TSA lock - Telescoping handle - Built-in power bank - Shoe bag - Compression panel # Call to action None used. # Social proof - "Riley, this is why she loves me" # Point of view - Customer 100% – The entire ad is told from the perspective of a real customer demonstrating the product's features. # Storyline - 00:00–00:10 00:00–00:10 The video begins with the creator walking towards the camera with Juna luggage. She expresses that she wants to show what she packs with the luggage. - 00:10–00:15 00:10–00:15 The creator introduces the Juna Juliet Work Tote and explains that it will be her carry-on bag. The perspective is from the creator, who seems excited to share what fits inside. - 00:15–00:25 00:15–00:25 The creator shows the compartments of the bag. She says it is an OCD girl's dream, appealing to a need for organization. - 00:25–00:48 00:25–00:48 The creator proceeds to fill the tote bag with a passport, wipes, cash, a Kindle, and a travel mug. She emphasizes that the mug fits perfectly, reinforcing the product's spaciousness and organization. - 00:48–00:50 00:48–00:50 An overhead shot shows how the travel mug and Kindle fit into the tote. - 00:50–00:58 00:50–00:58 The creator puts a laptop into the tote. She explains why she puts the laptop in the tote, appealing to a need for travel efficiency. - 00:58–01:20 00:58–01:20 The creator continues to fill the tote with more items, including more wipes, hand sanitizer, deodorant, chewing gum, and earplugs. This demonstrates how much the product can hold and appeals to consumer habits. - 01:20–01:30 01:20–01:30 The creator adds sunglasses and jelly beans to the tote. She explains that the jelly beans are there in case someone is going to pass out, using humor to reinforce the need for carrying essentials. - 01:30–01:42 01:30–01:42 The creator puts her camera into the tote. - 01:42–01:55 01:42–01:55 The creator introduces the Juna Carry-On Essential Hard Case and explains that it contains her tech and has a TSA lock. She shows how the power bank fits inside the handle area of the carry-on. - 01:55–02:10 01:55–02:10 The creator shows the inside of the hard case, which includes a shoe bag. The creator tells viewers that she cannot stand having items that have been on the floor in her luggage, appealing to a sense of hygiene. - 02:10–02:40 02:10–02:40 The creator shows the tech she packs in the luggage including a drone, mini mics, camera stick and charger. The video encourages viewers to bring tech to have the best experience. - 02:40–03:00 02:40–03:00 The creator packs some clothes on the other side of the luggage as a precaution.

# Ad summary A grid of images showing the same handbag design in different colors in use with models. # Brand positioning The brand appears to position itself within the luxury handbag market. This is conveyed through the brand’s visual style, including the models featured, neutral backgrounds, and high-quality images. The brand presents an elevated look through a high-fashion editorial style, which is shown through the brand’s selection of models, poses, and clothing. The customer should care about this brand if they are looking for a luxury item that conveys sophistication. # Product The ad features a handbag with a rectangular shape and short handles. The bag appears to be made from high-quality leather with an embossed crocodile pattern. It has a structured shape with a top zip closure and a small, subtle brand logo on the front. The bag is shown in multiple colors and sizes throughout the ad. The bag is being advertised as part of the brand's new collection update. # Visual style The ad has a high-fashion editorial style, with carefully posed models, neutral backgrounds, and professional lighting. The image treatment includes color grading to create a cohesive look across all the images. The typography is clean and modern, and the overall design feels elevated. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Multiple colors to choose from - Multiple sizes to choose from # Benefits - Versatility - Sophistication # Features - Leather finish - Short handles # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the central image with the brand name, which is used to emphasize brand awareness. # Storyline - The image opens with a grid of nine images, each featuring a model carrying the brand's handbag in different colors. The inclusion of multiple images serves to showcase the variety of the bag and highlights that the handbag is versatile and can be styled in many different ways. The audience is seeing the bag as a luxury item to enhance their existing wardrobe. - The central image features the brand name, "The juliette collection UPDATED", further emphasizing the brand and product line. This is included to bring awareness to the new collection. The viewer experiences this from the brand's perspective.

# Ad summary This ad showcases the July Checked 80/20 suitcase with CaseSafe feature. The video highlights its size, interior compartments, nylon stain-proof laundry bag, and color options. The ad demonstrates packing and organization, positioning the suitcase as ideal for 1-2 week trips. # Brand positioning July is presented as a brand that offers stylish and functional luggage solutions. Their products aim to occupy a space in the consumer's mind that values both design and practicality, aligning with a lifestyle of organized and efficient travel. The brand promotes the idea that travel can be both aesthetically pleasing and hassle-free, emphasizing functional design and high-quality materials. July distinguishes itself by focusing on innovative features like the 80/20 packing system and stain-proof laundry bags, while delivering a premium feel. # Product The July Checked 80/20 with CaseSafe suitcase is a luggage designed for organized packing and trips between 1-2 weeks. It features an 80/20 packing system, which allows users to pack more efficiently. The suitcase includes interior compartments, mesh dividers, and a nylon stain-proof laundry bag. The CaseSafe feature is implied to be a secure and protective element of the design. The suitcase is available in five core colors. The product addresses the common pain points of disorganized packing and laundry management during travel. # Visual style The ad has a polished commercial aesthetic with clean visuals and smooth transitions. The production quality is high-end, with consistent lighting and color grading. The editing style uses quick cuts to showcase different features and colors of the suitcase. The pacing is moderate, maintaining a steady rhythm throughout the ad. Visual elements are timed to the music beats. # Hooks Spoken: 00:15–00:18: I go hard but I make it look effortless. Text overlay: 80/20 packing like the trunk, but with a zip. Visual: 00:00–00:04: A close-up shot shows the exterior of several dark brown July Checked 80/20 suitcases in a neutral setting. The camera slowly pans across the suitcases, highlighting their handles, combination locks, and the overall design. Text overlay: "80/20 packing like the trunk, but with a zip." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disorganized packing: "80/20 packing like the trunk, but with a zip." # Value propositions - The 80/20 packing system provides more efficient packing. - The 90L size makes the suitcase suitable for trips between 1-2 weeks. - Nylon stain-proof laundry bag offers convenience # Benefits - Efficient packing - Perfect for trips between 1-2 weeks - Stain-proof laundry bag # Features - 80/20 packing system - CaseSafe - 90L size - Nylon stain-proof laundry bag - 5 core colours # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad demonstrates features and benefits from the perspective of a user organizing and packing the suitcase. # Storyline - 00:00–00:04 The ad shows a close-up of several July suitcases, highlighting their design and color. The text overlay introduces the suitcase. - 00:04–00:15 The ad opens the suitcase to reveal the interior, showing mesh compartments and a nylon stain-proof laundry bag. - 00:15–00:18 The ad transitions to display the July Checked 80/20 suitcase in multiple colors, showcasing its availability. It promotes the suitcases as stylish and versatile.

# Ad summary This ad showcases the July Carry All Weekender bag and how it can be paired with a July suitcase for easier traveling. The ad shows the bag being filled with items and then stacked on top of the suitcase. The model is then shown maneuvering the luggage set on the street and in a hotel. # Brand positioning July is a travel brand offering premium luggage and accessories designed for modern travelers. They prioritize functionality, durability, and style in their products, aiming to provide a seamless and elevated travel experience. Positioning themselves as a brand that understands the needs of contemporary adventurers, they cater to those who value both practicality and aesthetics in their travel gear. July distinguishes itself by offering high-quality materials and thoughtful design, ensuring travelers can journey with confidence and sophistication. In this ad, they specifically promote a stylish leather weekender bag that coordinates seamlessly with their luggage line. # Product The July Carry All Weekender bag is a leather travel bag designed to hold personal items or act as a smaller carry-on. It's spacious enough to fit a soft pillow and various travel essentials. The bag is styled in a dark brown color with gold hardware. One of its USPs is that it is designed to stack securely on top of July's roller luggage, offering convenience and ease of transport for travelers. The ad suggests this bag is ideal for weekend getaways or as an addition to longer trips, helping to keep essentials organized and accessible while on the move. # Visual style The ad has a polished, commercial aesthetic with a focus on natural light and smooth transitions. The editing style is clean with static shots that emphasize the product and its functionality. The production quality is high-end, creating a sense of luxury and sophistication that aligns with the brand's image. The pacing is moderate, with cuts timed to the music. The visual motifs include showcasing the product in real-world travel scenarios and highlighting its design and ease of use. # Hooks Spoken: Female 1: I know myself Visual: 00:10–00:12 The woman stands on the sidewalk with the July suitcase beside her and the brown leather bag across her body. The camera is stationary, showing her from the waist up. The lighting is natural, highlighting the colors of the clothing and luggage. # Funnel stage Consideration # Pain points The ad doesn't address any specific pain points. However, it implies that managing luggage can be cumbersome. It alleviates this point by showing the model stacking the bag on top of her suitcase, meaning that the user can carry the bag and suitcase together. # Value propositions - The July Carry All Weekender bag is made of leather and is stylish. - The July Carry All Weekender bag pairs with July luggage, making travel easier. # Benefits - Convenient travel - Ease of transport - Stylish # Features - Leather bag - Pairs with July luggage # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a stylish traveler demonstrating how the brand's weekender bag seamlessly integrates with their luggage for convenient and fashionable travel. # Storyline - 00:00–00:00 The ad opens with an interior view of a suitcase, focusing on the July brand label, indicating that this is where the products will be associated. - 00:00–00:02 00:00–00:02. A series of close-up shots show various clothing items, accessories, and personal care products being placed inside the suitcase, visually illustrating the packing process and the suitcase's capacity. The intention is to portray an organized packing routine, creating a sense of anticipation for travel. - 00:02–00:03 00:02–00:03. The shot transitions to a dark brown leather bag, followed by a hand placing a small white pillow into it. This introduces the weekender bag and suggests that it can hold softer, bulkier items. The perspective is from an observer showing the process of packing the bag. - 00:03–00:04 00:03–00:04. The model is shown on a city sidewalk pulling a brown July suitcase and carrying the matching weekender bag. This shot establishes the product's use in a travel context and shows how it complements the suitcase. The perspective is from an observer, showing the model confidently navigating the urban landscape with her luggage. - 00:04–00:05 00:04–00:05. The model is shown putting the weekender bag on top of the suitcase. This shows the ease with which the products can be paired together for travel. - 00:05–00:07 00:05–00:07. The model is shown with the weekender bag stacked on top of the suitcase. This reinforces the functionality of the product, by showing how it attaches to the suitcase. - 00:07–00:08 00:07–00:08. The model is shown taking something out of the weekender bag on top of the suitcase. This reinforces the idea that the product keeps personal items close at hand while traveling. - 00:08–00:09 00:08–00:09. The model is shown rolling her suitcase with the weekender bag on top of it. This shows how easy the product is to travel with. - 00:09–00:12 00:09–00:12. The model shows off the bag on her shoulder and carrying the suitcase. This provides the user with some different styling options for the product. - 00:12–00:13 00:12–00:13. The model is shown rolling her suitcase with the weekender bag on top of it. This shows how easy the product is to travel with. - 00:13–00:14 00:13–00:14. The model is shown approaching and walking into a hotel with her luggage. The goal here is to demonstrate that this product is being used for a specific purpose. - 00:14–00:18 00:14–00:18. The model is shown stacking the weekender bag on the suitcase, and then rolling it into the hotel. The message being conveyed is that this product is convenient and easy to use.

# Ad summary This ad features a grid of images with people and handbag products from the brand, July. The central text promotes the 'Juliette Collection'. # Brand positioning The July brand, as portrayed in this ad, positions itself within the luxury fashion market, specifically targeting consumers who appreciate modern aesthetics and high-quality design in their accessories. The brand focuses on offering handbags that are not only functional but also make a statement with their unique shapes and refined textures. July appeals to individuals who seek to express their personality through carefully selected, stylish items. The brand emphasizes elegance and contemporary style, aiming to occupy a space in the consumer's mind as a provider of sophisticated, well-crafted handbags that stand out for their innovative designs and attention to detail. # Product The ad showcases the 'Juliette Collection' of handbags, featuring a range of different shapes, colors, and textures. The collection appears to include structured top-handle bags as well as larger tote-style bags, each made from premium materials and featuring subtle branding. The bags are displayed in various settings, either held by models in stylish outfits or presented in a product-focused shot, highlighting the design and craftsmanship. Each bag in the collection appears to offer a unique USP, emphasizing different aspects of style and functionality to appeal to a wide range of customers with varying needs and preferences. The presentation highlights the bags as essential fashion items that elevate any look, suitable for both everyday use and special occasions. # Visual style The ad has a highly polished, studio-shot aesthetic with a grid layout. The image treatment includes background removal to focus on the products and models. The typography is clean and legible, with a modern touch. The overall style is high-design, aiming for a sophisticated and visually appealing look that would stand out in a feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand showcases its products and promotes the 'Juliette Collection', highlighting the aesthetic and design. # Storyline - The ad opens with a collage-style layout showcasing various models holding different handbags from the Juliette Collection, conveying the collection's diverse range and fashionable appeal. This provides a quick overview of the collection and grabs the viewer's attention with visually engaging content from the brand's perspective. - The central focus on the 'Juliette Collection' text emphasizes the collection as the core message, creating brand awareness and highlighting the unique product line from the brand's perspective. - The ad concludes with more images of models holding and wearing the bags in different settings, reinforcing the versatility and style of the collection from the customer's perspective, showing how the handbags integrate into different lifestyles and outfits.

# Ad summary An ad for the Juliette collection. # Brand positioning The brand aims to occupy a space in the consumer's mind as one for high-end bags and luggage, due to the model, color palette, and styling used in the ad. The brand promotes elegance, class, and a jet-setter lifestyle, with the styling and background of the ad appearing to mimic the inside of a private jet or upscale lounge. The brand appears to be ignoring trends, and establishing itself in the luxury lifestyle category. # Product The featured product is a brown tote bag with a crocodile skin texture. The bag is large, with two short handles for carrying. The bag is part of a new arrival, the "Juliette Collection". The bag is being advertised alongside a dark blue hard sided suitcase. The bag is for those who want to travel in style. # Visual style The ad has a high-end and luxurious visual style, with a focus on elegance and sophistication. The production quality is highly polished, resembling a professional studio shot. The image treatment includes color grading to enhance the rich tones, with subtle lighting effects to highlight the textures of the bag and model's attire. The typography is integrated smoothly, using elegant fonts that complement the overall aesthetic. The style contrasts with typical platform norms, opting for a high-design approach that enhances stop power in the feed. # Hooks Headline: The juliette collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the new arrival of their product by showing the collection. # Storyline - The ad opens by showcasing a model wearing a dark-colored sleeveless dress with matching arm-length gloves, while posing with one hand on her hip and the other holding a brown tote bag. This draws the viewer's attention to the bag and the overall collection it belongs to. - The camera pans down to show the tote bag more clearly, with the text “NEW ARRIVAL” and “JULY” appearing near it. This informs the viewer that the bag and collection are recent additions, enticing them to explore the new offerings. - The scene includes a glimpse of a dark blue suitcase at the bottom, subtly suggesting that the Juliette collection is related to travel and adventure, enhancing the lifestyle element associated with the brand.

# Ad summary The ad showcases the "Juliette Bowler" bag from the brand July, emphasizing its stylish design and spacious interior. The camera focuses on the bag's various colors and demonstrates how it can hold everyday essential items like a laptop, skincare products, and lunch containers. # Brand positioning July is a brand focused on providing stylish and functional travel solutions, specifically bags in this ad. The brand positions itself as modern and sophisticated with a focus on design and practicality. The brand's tone is minimalist and product-focused, emphasizing the clean lines and quality of its products. July appears to be an aspirational brand that aligns with a lifestyle that values both aesthetics and efficiency, offering practical items that are also considered stylish. # Product The "Juliette Bowler" bag by July is presented as a stylish and spacious handbag suitable for carrying everyday essentials. The bag comes in several colors, including pink, beige, brown, black, and more. The ad emphasizes its roomy interior, showing how it can easily accommodate a laptop, a lunch container, skincare products, water bottle, notebook, and other personal items. The bag is highlighted for its practicality and is designed for individuals who need to carry multiple items without sacrificing style. # Visual style The ad has a polished commercial aesthetic with clean, static shots and smooth transitions. The production quality is high-end, with a minimalist style that focuses on the product. The pacing is consistent at around 20 BPM, and the audio-visual sync is well-coordinated, with cuts timed to the music beats. # Hooks Text overlay: Meet the Juliette Bowler. Visual: 00:00–00:00 A hand holds up a burgundy bag over a gray platform against a solid black background. / 00:01–00:01 A hand holds up a white bag over a gray platform against a solid black background. / 00:01–00:02 A hand holds up a brown bag over a gray platform against a solid black background. / 00:02–00:03 A hand holds up a burgundy bag over a gray platform against a solid black background. / 00:03–00:04 A hand holds up a black bag over a gray platform against a solid black background. / 00:04–00:06 A black "Juliette Bowler" bag sits on a gray platform against a solid black background. Next to the bag, there is a clear water bottle, a perfume bottle, a small stack of sticky notes, and a black and silver lunch container. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point implied is the need for a stylish yet functional bag that can carry all everyday essentials, including a laptop and personal items, without being too bulky or disorganized. # Value propositions - Stylish and functional bag for carrying everyday items - Spacious interior to accommodate larger items like laptops # Benefits - Fits a laptop - Holds everyday essentials - Provides organization # Features - Spacious interior - Internal pockets and compartments - Multiple colors available # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad presents a product-focused demonstration from the brand's official perspective. # Storyline - 00:00–00:05 The ad opens by presenting the "Juliette Bowler" bag in different colors against a plain black background, showcasing the brand's versatility. This introduces the product and sets a clean and modern tone. - 00:05–00:06 The bag is placed on a gray platform, and a hand reaches into the frame to place various items around it, including a notebook, a water bottle, perfume, and a lunch container. This sets up the demonstration of the bag's spaciousness. - 00:06–00:07 A hand places a laptop inside the bag, showcasing its size and ability to carry larger items. The perspective is from the side, allowing viewers to see the contents being added. - 00:07–00:09 The hand continues to place items into the bag, including a small skincare product and a notebook, further illustrating its capacity. The perspective remains focused on the bag's ability to hold various items. - 00:09–00:12 The hand reaches inside the bag to show its internal pockets and compartments, emphasizing its organizational features. This provides an insider's view, highlighting the thoughtful design for practical use.

# Ad summary This ad showcases the Juliette Collection handbag from JULY, highlighting its design and new arrival status. # Brand positioning JULY is presented as a brand focused on fashionable travel and everyday bags. The brand seems to occupy a space in the market where style meets functionality. The brand's positioning is primarily emotional, aligning with a lifestyle that values aesthetics and design. JULY seems to focus on creating desirable and visually appealing bags that resonate with customers who want to express their style. # Product The featured product is the Juliette Collection handbag. It's a stylish bag designed for daily use. The bag is made from a crocodile-embossed material. Its key feature is its aesthetic design, showcasing a blend of functionality and fashion. The bag seems designed to be an everyday essential, focusing on style and visual appeal. Its USP lies in its visually striking design and material choice, making it a fashionable choice for individuals who want a bag that complements their style. # Visual style The ad employs a clean and polished studio shot. The image treatment involves background removal. The typography is large and bold. The overall style is high-design, aiming for stop power in the feed. # Hooks Headline: The juliette collection # Funnel stage Top of funnel # Pain points None used. # Value propositions - None used # Benefits - None used # Features - crocodile-embossed material # Call to action None used. # Social proof - None used. # Point of view - Brand: Everything in the image is from the brand's point of view, presenting the brand and its products in an appealing manner. # Storyline - The ad opens by showcasing the product, a Juliette Collection handbag, being held by a model; this instantly conveys the product's aesthetic appeal and positioning within the fashion market from the brand's perspective. - The phrase "NEW ARRIVAL" is displayed, signaling the product's freshness and encouraging the viewer to consider a new purchase, told from the brand's perspective. - The ad concludes with the brand logo, reinforcing brand awareness and identity, told from the brand's perspective.

# Ad summary This ad showcases the July trunk-style luggage that opens with a zipper. The ad responds to a social media comment and shows the luggage in different colors and scenarios. # Brand positioning July is presented as a luggage brand that listens to its customers. The ad features trunk-style luggage in various colors, suggesting a focus on style and customer feedback. The ad acknowledges customer requests, implying a commitment to customer satisfaction and product innovation. The tone is responsive and accommodating. # Product The ad features a trunk-style luggage that opens with a zipper. It is available in multiple colors, including brown, pink, black, green, and blue. The luggage is designed with a top handle, side handle, and extendable handle, and it features a combination lock for security. The ad directly responds to a customer request for a trunk-style luggage with a zipper, addressing a potential purchase barrier by demonstrating that the product meets specific customer needs. The luggage is also showcased in various settings, implying its versatility for different travel scenarios. # Visual style The ad has a polished, studio-lit aesthetic with smooth transitions and quick cuts. The production quality is high-end commercial, which supports the intended tone of showcasing a premium luggage brand. The pacing is consistent, with cuts timed to the music beats. The text overlay is synced with the visuals. # Hooks Spoken: 00:00–00:12 [Singing] On the highway and I'm thinking that I love her. Text overlay: 00:00–00:02 Reply to @Scottsinclair12's comment / 00:00–00:02 Please make the trunk style but with a zipper instead 🙏 / 00:00–00:12 As requested. Visual: 00:00–00:02 A light-skinned woman stands in front of a gray background wearing a burgundy suit. A brown trunk-style luggage is positioned in front of her. In the upper left corner, a white box with a gray border displays a comment from @Scottsinclair12 requesting a trunk-style suitcase with a zipper. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the potential desire for a trunk-style luggage but with the added convenience of a zipper closure, as expressed in the comment: "Please make the trunk style but with a zipper instead 🙏" # Value propositions - Trunk-style luggage with zipper closure: Provides the convenience of a zipper with the aesthetic of a trunk. - Multiple color options: Offers a range of choices to match personal style preferences. - Direct response to customer feedback: Demonstrates the brand's commitment to customer satisfaction and product development. # Benefits - Convenience - Style options - Customer satisfaction # Features - Trunk-style luggage - Zipper closure - Multiple colors # Call to action None used. # Social proof - "Please make the trunk style but with a zipper instead 🙏" – @Scottsinclair12 (Customer) # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product features and responding to customer requests. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a comment displayed on screen asking for a trunk-style luggage with a zipper. This sets up the premise of the ad as a direct response to customer feedback and sets the tone for the rest of the video. - 00:02–00:05 00:02–00:05 The ad shows the luggage in various settings, such as being wheeled along a smooth surface and opened by a woman in an elevator. This visually confirms that the brand addressed the comment as prompted in the beginning of the ad. - 00:05–00:07 00:05–00:07 The luggage is then opened up and the zipper closing system is shown. This highlights the functionality of the zipper, which fulfills the customer's request from the comment. - 00:07–00:12 00:07–00:12 The ad shows a stack of luggage in different colors and a woman sitting on two pieces of luggage. This showcases the variety of options available and reinforces the brand's responsiveness to customer preferences.

# Ad summary This image ad promotes the Juliette collection of bags from the brand July. A model wearing a red dress holds three different colored bags from the new collection. The words "The Juliette collection" and "New Arrival" are written in white above the bags. # Brand positioning July positions itself as a contemporary, luxury brand offering fashionable handbags. The brand's sleek logo, minimalist designs, and curated color palettes suggest it focuses on modern aesthetics and understated elegance. The brand emphasizes exclusivity with its new collection release, creating a sense of urgency and desirability. July aims to cater to consumers who value sophisticated and timeless style, avoiding trendy or flashy designs. # Product The advertised product is the Juliette collection of handbags from July. The bags come in various colors and appear to be made from a textured, possibly faux leather material. Each bag features a structured shape with top handles and a subtle brand logo on the lower front. The bags appear functional and stylish for everyday use. The ad highlights the collection as a new arrival, suggesting it is a limited or special release to entice purchase. # Visual style The ad has a sleek and polished look, reminiscent of high-fashion editorial photography. The use of a glossy red dress against a dark background creates a dramatic contrast, drawing attention to the model and the bags. The image treatment includes soft lighting and subtle color grading to enhance the luxurious feel. The typography is elegant and modern, complementing the overall aesthetic. The image is designed to be eye-catching and sophisticated, likely intended to stand out in a social media feed. # Hooks Headline: The Juliette collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - NEW ARRIVAL # Call to action None used. # Social proof - None used. # Point of view - Brand: All text and the overall visual presentation are carefully designed and controlled to promote the brand’s identity and products. # Storyline - The ad opens with an image of a model holding the bags from the Juliette collection. This serves to introduce the product and showcase its visual appeal. The audience experiences this from the brand's perspective, as they are presenting their product in an aspirational way. - The text overlay reinforces the product's name and highlights that it is a new arrival. This part of the story is from the brand, telling the audience that this is a fresh product that is new to the market.