How Hourglass Cosmetics Advertises on Meta

# Ad summary This ad showcases Hourglass's Unreal Liquid Highlighter. The ad uses before and after shots on women with various skin tones to highlight how the highlighter provides a glow. It shows the various shades available. # Brand positioning Hourglass is presented as a high-end makeup brand focused on providing the consumer with products that give their skin a natural glow. The ad shows their products enhancing the natural beauty of women with different skin tones. The brand pushes against category norms by creating products that contain hydrating qualities. # Product The ad features Hourglass's Unreal Liquid Highlighter. It is a liquid product that is applied to the face to hydrate, lift, and firm the skin for a glowing finish. It is a product for consumers looking for an all-day glow, as it offers a 12-hour wear. The Unreal Liquid Highlighter comes in various shades including Mythic, Evoke, and Dream. # Visual style The ad is polished with smooth transitions. The shots are close-ups with a solid background in order to highlight the Unreal Liquid Highlighter. The cuts are timed with the music at around 60 BPM. # Hooks Spoken: 00:07–00:09 One Drop. Limitless Glow. Text overlay: One Drop. Limitless Glow. Visual: 00:07–00:08 A fair-skinned hand holds the bottle of Hourglass Unreal Liquid Highlighter. A drop of the product is shown coming out of the bottle onto the hand. / 00:08–00:09 A close-up shot of a pink circle of product on a black background, demonstrating the shimmer. # Funnel stage Consideration # Pain points Consumers want a natural and long-lasting glow without putting in a lot of effort. # Value propositions - Achieve a long-lasting glow without any effort, by using a product that also helps hydrate, lift, and firm the skin. # Benefits - Limitless Glow - Provides a shimmering appearance # Features - 12-hour wear - Melts effortlessly into skin - Hydrates, lifts and firms # Call to action None used. # Social proof - The ad displays before and after shots of women with different skin tones in order to demonstrate how the product looks on everyone. # Point of view - Brand 100% – The brand is promoting their new liquid highlighter and showcasing the results in the ad. # Storyline - 00:00–00:02 The ad opens with a shot of a woman's face highlighting her glowing skin. - 00:02–00:06 00:02–00:06 The ad cuts to before and after shots of women with different skin tones, demonstrating how the product appears once it has been applied. - 00:06–00:08 00:06–00:08 The ad shows a hand holding the Hourglass Unreal Liquid Highlighter and tilting it to show a drop coming out. - 00:08–00:14 00:08–00:14 The ad continues with shots of the highlighter being applied to the faces of women with different skin tones with a makeup brush. The shade name and attributes of the highlighter are highlighted. - 00:14–00:17 00:14–00:17 The ad closes by returning to shots of the women's faces with the glowing results of the highlighter application.

# Ad summary This ad showcases Hourglass's Unreal Liquid Highlighter with various models applying it using the No. 16 Highlighter Brush. The ad emphasizes the product's 12-hour wear, effortless blend, and hydrating, lifting, and firming properties. # Brand positioning Hourglass is presented as a luxury beauty brand focused on providing high-performance, innovative products. The ad positions the brand in the high-end market through its sleek, sophisticated packaging and the models chosen for the ad. The brand promotes a lifestyle of effortless beauty and radiant skin, appealing to consumers who value both efficacy and aesthetic appeal. Hourglass distinguishes itself by combining skincare benefits with makeup, offering products that not only enhance appearance but also improve skin health. # Product The Hourglass Unreal Liquid Highlighter is a liquid illuminator designed to provide a radiant, glowing complexion. The highlighter is available in multiple shades, including Dream, Mythic, and Evoke, each formulated to complement various skin tones. The product is designed for all who desire a radiant complexion and is applied to the face using the No. 16 Highlighter Brush. Key features include its 12-hour wear, ability to melt effortlessly into the skin, and hydrating, lifting, and firming properties. The highlighter is meant to be shaken, pressed, and blended for optimal application. The ad highlights the highlighter's ability to hydrate, lift, and firm the skin, making it a worthwhile addition to any skincare or makeup routine. # Visual style The ad has a polished aesthetic with a focus on close-up shots and smooth transitions. The production quality is high-end commercial, with a clean and sophisticated feel. The editing style is relatively quick, featuring mostly static shots with occasional zooms to highlight product details. The pacing is consistent, creating a smooth rhythm that emphasizes the product's application and effects. The cuts and text overlays are timed to the music, enhancing the overall visual appeal. # Hooks Spoken: 00:04–00:07: Shake. Press. Blend. Text overlay: Shake. Press. Blend. Visual: 00:04–00:05: A close-up shot of a model with short, curly black hair and a brown skin tone holding the Hourglass highlighter. Her eyes are downcast and her lips are glossy. / 00:05–00:06: A close-up of a model with blonde hair and light skin holding the Hourglass highlighter. Her eyes are blue and she has pink lipstick on. / 00:06–00:07: A close-up shot of the Hourglass highlighter being squeezed, dispensing a small amount of product onto a hand. # Funnel stage Consideration # Pain points The ad doesn't explicitly state any pain points, but the implied problem is the desire for a radiant, glowing complexion and makeup that offers skincare benefits. # Value propositions - Long-lasting wear for all-day radiance. - Hydrating, lifting, and firming formula that enhances skin while providing a luminous glow. - Effortless blending for a seamless, natural finish. # Benefits - Provides a radiant, glowing complexion - Melts effortlessly into skin - Hydrates, lifts and firms # Features - Liquid highlighter - Multiple shades - 12-hour wear - Hydrates, lifts and firms # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This is communicated through a polished commercial aesthetic, scripted text overlays, and clear product claims. # Storyline - 00:00–00:01 The brand name is introduced to the audience. - 00:01–00:03 00:01–00:03: The product name is introduced as the ad showcases the product itself. The message is meant to be clear as the ad showcases what it intends to be about. - 00:03–00:04 00:03–00:04: The ad introduces the brush intended to be used for the product as it showcases a model holding the brush. The message is meant to show the consumer what additional products can be used to make the overall application process easier. - 00:04–00:07 00:04–00:07: The audience is shown a step-by-step process for how the product is meant to be used, starting with shaking the product, pressing the product into the skin, and then blending the product with the brush. The message is intended to be clear for the consumer. - 00:07–00:08 00:07–00:08: The audience is shown a close-up of a circle of the product on what seems to be someone's arm. The ad intends to be showing the formula while also showing the audience that it provides 12-hour wear. - 00:08–00:12 00:08–00:12: The audience is shown what the product looks like when applied to the face with the shade name. The audience gets to see the before and after of the product. - 00:12–00:15 00:12–00:15: The audience is shown the product again as a model is holding the product in front of the camera.

# Ad summary An influencer promotes Hourglass makeup products, particularly the Unreal Liquid Highlighter, now available on the brand's Australian and New Zealand websites. # Brand positioning Hourglass is presented as a luxury makeup brand that provides a 'glowy complexion'. It positions itself as a high-end beauty provider that caters to customers who value premium quality and aesthetic results. By offering direct shopping on their website, Hourglass is streamlining the purchase process for their loyal customers, enhancing convenience and exclusivity. The brand stands for complexion perfection and is known to not contain any animal products. # Product The ad features several Hourglass complexion products. First, foundation is applied in strokes, followed by powder using a brush. Next, a concealer in stick form is dotted under the eye. The ad then highlights the Unreal Liquid Highlighter, a global exclusive launch available only on the Australia/New Zealand website. It comes in five shades, including Mythic and Infinite, the latter of which the influencer uses. It contains a lifting complex with hyaluronic acid. The #16 highlighter brush is recommended for application. Finally, Hourglass Ambient Blush is used to complement the highlighter. Products are presented as premium, high-performing makeup with a focus on complexion. # Visual style The ad features a bright, clean aesthetic with natural lighting. The editing style includes quick cuts between product demonstrations and close-ups of the influencer's face. The overall production quality is polished, with a focus on showcasing the makeup's texture and finish. The pacing is consistent, creating a dynamic and engaging feel. The influencer is always center-framed. # Hooks Spoken: Female 1: To all my beauty lovers, I have the most exciting news. Visual: 00:00–00:03 A fair-skinned woman with dark eyebrows, green eyes, and slicked-back hair wearing a black tank top smiles at the camera while holding an Hourglass shopping bag. The background is a plain white wall. # Funnel stage Consideration # Pain points Inconvenience in purchasing favorite Hourglass products, resolved by Hourglass now being available directly from their website. # Value propositions - The Unreal Liquid Highlighter contains hyaluronic acid for incredible-looking skin. # Benefits - Glowy complexion - Looks incredible on the skin # Features - Unreal Liquid Highlighter: Comes in five shades. - Unreal Liquid Highlighter: Contains a lifting complex with hyaluronic acid. # Call to action None used. # Social proof - "Hourglass products are truly second to none, especially if you're after that glowy complexion" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the POV of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:03 The influencer begins the video by expressing excitement over Hourglass products now being directly available on their website. - 00:03–00:08 She touts the brand's ability to create a 'glowy complexion'. - 00:08–00:28 The influencer introduces the new Unreal Liquid Highlighter, a global exclusive available only on the Australia/New Zealand websites and paired with the #16 highlighter brush. - 00:28–00:34 She states that the product comes in five shades, shows the shades Mythic and Infinite, and says she will use Infinite. - 00:34–00:46 The influencer explains that the highlighter contains a lifting complex with hyaluronic acid to be incredible on the skin and applies it to the high points of her face for a beautiful glow. - 00:47–00:52 She uses Ambient Blush to complement the highlighter. - 00:52–00:57 The influencer shows the final look and shares her excitement about placing her next order.

# Ad summary This ad showcases Hourglass's best-selling concealer formula, now available in 32 travel sizes. The ad features a visually appealing arrangement of the concealers in various shades, emphasizing the product's availability in multiple sizes. # Brand positioning Hourglass is presented as a luxury cosmetics brand, emphasizing high-quality formulas and a wide range of shades to cater to diverse skin tones. The brand positions itself as innovative by offering its best-selling concealer in 32 travel sizes, catering to customers who value convenience and portability without compromising on quality. The brand aligns with a lifestyle of sophistication and practicality, appealing to consumers who seek premium beauty products that fit their on-the-go lifestyles. Hourglass appears to ignore category norms by focusing on travel sizes, potentially pushing against the standard sizes typically offered by competitors. # Product The product featured is Hourglass's best-selling concealer formula, now available in 32 travel sizes. The concealer is presented in sleek, cylindrical tubes with a white base and a dark brown top, bearing the brand name 'HOURGLASS' on the side. The ad emphasizes the availability of the concealer in a wide range of shades, catering to various skin tones. The USP is the availability in travel sizes, addressing the need for convenient and portable makeup options. The ad does not explicitly mention use occasions but implies suitability for travel and on-the-go touch-ups. The ad addresses the purchase barrier of limited size options by highlighting the availability in 32 travel sizes, making it easier for customers to try the product or carry it while traveling. # Visual style The ad has a polished and clean aesthetic, typical of luxury cosmetic brands. The editing style consists of static shots with smooth transitions. The production quality is high-end, with attention to detail in lighting and composition. The visual motif is the arrangement of the product in an aesthetically pleasing manner. The pacing is slow and consistent, with cuts timed to the appearance of text overlays and sound effects. # Hooks Text overlay: OUR BESTSELLING FORMULA Visual: 00:00–00:02: A top-down shot shows seven Hourglass concealer tubes arranged vertically on a light gray surface. Each tube has a swatch of the corresponding shade of concealer beneath it. The tubes are white at the base and dark brown at the top, with the brand name 'HOURGLASS' printed on the side. The lighting is soft and diffused, creating a smooth texture. The camera is stationary, providing a clear and stable view of the product arrangement. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited size options for concealers, particularly for travel or on-the-go use. This is implied by the text 'NOW IN 32 TRAVEL SIZES,' suggesting that the brand is solving the frustration of not having a convenient size option. # Value propositions - Best-selling formula now in 32 travel sizes: This connects the product's popularity with its new convenient size, offering both quality and portability. # Benefits - Convenience - Portability - Wide range of shades # Features - Best-selling formula - Available in 32 travel sizes - Wide range of shades # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a top-down shot of multiple Hourglass concealer tubes arranged vertically, each with a swatch of the corresponding shade beneath it. The intention is to showcase the product and its range of shades. The perspective is from the brand, presenting the product in an aesthetically pleasing manner. The tone is clean and polished, reflecting the brand's luxury positioning. This moment introduces the product and its variety. - 00:02–00:06 00:02–00:06: The text overlay 'NOW IN 32 TRAVEL SIZES' appears on the screen. This builds on the previous shot by highlighting a key feature of the product. The perspective remains from the brand, emphasizing the product's availability in multiple sizes. The tone is informative and promotional, aiming to attract customers with the new size option. This moment progresses the narrative by adding a key selling point.

# Ad summary This ad features a woman in an airport setting holding Hourglass products, specifically the Veil Hydrating Skin Tint and concealer. She is also holding a dog. The image is styled to highlight the brand's association with luxury and travel. # Brand positioning Hourglass is positioned as a luxury cosmetics brand that caters to a sophisticated consumer. The brand aligns with values of elegance, travel, and beauty, creating a lifestyle aspiration for its customers. The brand likely ignores norms around heavy makeup and instead focuses on a minimalist, high-end approach to beauty. # Product The featured product is Hourglass' Veil Hydrating Skin Tint and a concealer product. The Skin Tint promises hydration and a natural finish. These products are designed for individuals who value luxury and convenience in their beauty routine. The ad subtly addresses the barrier of dull skin while traveling, suggesting these products can maintain a polished look during travel. # Visual style The visual style is clean and polished, with a focus on natural lighting and a soft color palette. The setting suggests an aspirational travel lifestyle. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the concern of dull skin while traveling, which implies the product is positioned as a solution to maintain a polished look on the go. # Value propositions - Luxurious and convenient beauty routine while traveling # Benefits - Maintains a polished look during travel # Features - Hydrating Skin Tint # Call to action None used. # Social proof - None used. # Point of view - Customer: The image captures a woman on the go, holding Hourglass products, presenting the products as travel-friendly and part of a luxurious, mobile lifestyle. # Storyline - The ad opens with a shot of a woman at an airport, shielding her eyes from the sun, while also holding her dog and Hourglass products. This creates a sense of luxury lifestyle and portability, from the customer's POV.

# Ad summary The ad showcases Hourglass makeup products and announces their direct shipping to Australia and New Zealand. # Brand positioning Hourglass is positioned as a luxury makeup brand focused on creating radiant, second-to-none products that enhance natural beauty without emphasizing skin texture. The brand aligns with a sophisticated, high-end lifestyle, offering exclusive and innovative products. Hourglass distinguishes itself by prioritizing formulas that provide a glossy skin-like glow, avoiding any emphasis on skin imperfections and promoting a radiant complexion. # Product The Hourglass ad showcases several products: the Illusion foundation is a product for smoothing and perfecting the skin. The product is designed to be used with a makeup brush. The Unreal Liquid Highlighter, is available in multiple shades and provides a silky, serum-like texture for a glossy skin glow. The ad also displays Radiant Bronze Light, designed for radiant, bronzed eyelids. Additionally, the ad touches on Hourglass lipsticks to round out a makeup look. The ad emphasizes the Australian and New Zealand exclusive access to these products via direct shopping from the local website. # Visual style The ad has a polished, clean aesthetic with natural lighting, giving it a UGC feel with high-end production. The editing style includes quick cuts that align with the speaker's talking points. The pacing is consistent, providing an ASMR feel. # Hooks Spoken: Female 1: Australian and New Zealand beauty lovers, I have some huge news for you. From today, we can now finally shop Hourglass direct from their local Australian and New Zealand website. Visual: 00:00–00:02: A close-up of a fair-skinned woman with long blonde hair and light makeup, wearing a brown lace camisole. She is smiling as she applies foundation to her cheek with a makeup brush in her left hand and displays a tube of Hourglass foundation in her right hand. The background is a plain, light beige wall. / 00:02–00:05: A close-up shot of the same woman as she applies dots of concealer under her eye with a wand. She is holding the tube of Hourglass concealer in her left hand, smiling and speaking to the camera. The background remains a plain, light beige wall. / 00:05–00:10: A close-up shot of the woman as she applies concealer to her eye with a brush. She is holding the tube of Hourglass concealer in her left hand, smiling and speaking to the camera. The background remains a plain, light beige wall. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Australian and New Zealand exclusive access to Hourglass products - A silky serum-like texture # Benefits - Shop Hourglass direct from their local Australian and New Zealand website - Glossy skin glow - Radiant bronze # Features - Illusion foundation - Unreal Liquid Highlighter - Radiant Bronze Light # Call to action Now's your chance to shop direct # Social proof - "That news has quite literally made my 2026" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a beauty creator, using a casual, testimonial style to showcase her experience with the products. # Storyline - 00:00–00:08 The creator announces that Hourglass makeup products can now be purchased directly from the local Australian and New Zealand website. - 00:08–00:24 The creator expresses her enthusiasm about the direct shopping access, emphasizing the exclusivity and how rare it is for Australia to receive something first. - 00:24–00:27 The creator applies some of the highlighter to the back of her hand to prepare to use a makeup brush and apply the product to her face. - 00:27–00:41 The creator applies Unreal Liquid Highlighter to her face with a brush, praising its serum-like texture and ability to create a glossy glow without accentuating skin texture. - 00:41–00:46 The creator brushes Radiant Bronze Light onto her eyelids. - 00:46–00:51 The creator applies lipstick. She urges viewers to take advantage of the opportunity to shop directly and achieve an exclusive glow.

# Ad summary This ad features Hourglass Veil Hydrating Skin Tint. The ad uses a testimonial to highlight the product's quality and position it as the best skin tint available. # Brand positioning Hourglass is presented as a luxury beauty brand, focusing on high-quality skin products. The brand emphasizes sophistication and efficacy, positioning itself as a top-tier choice for consumers seeking premium skin tints. The brand aligns with a lifestyle of elegance and self-care, suggesting that its products are worth the investment for achieving a flawless complexion. Hourglass likely pushes against the norm of more accessible or mass-market brands, focusing on a more exclusive and high-end market segment. The brand positioning is both functional (hydration) and emotional (achieving a flawless look). # Product The featured product is Hourglass Veil Hydrating Skin Tint, a hydrating skin tint designed to provide moisture and coverage. The product is packaged in a white tube with a gold cap. The product is for individuals seeking a high-quality skin tint that offers hydration and a flawless finish. The ad highlights the product's hydrating properties and positions it as the best skin tint available, suggesting it addresses the purchase barrier of finding a reliable and effective skin tint. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is clean and minimalist, with a focus on the product and its packaging. The image treatment includes soft lighting and subtle color grading to enhance the product's appearance. The typography is integrated in a clean and legible manner. The style contrasts with lo-fi or disruptive aesthetics, aiming for a high-design, sophisticated look that enhances scannability and stop power in the feed. # Hooks Headline: "THE BEST SKIN TINT I'VE EVER TRIED" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of finding a reliable and effective skin tint, as highlighted by the testimonial "THE BEST SKIN TINT I'VE EVER TRIED". # Value propositions - The product is the "best skin tint", implying superior quality and performance compared to other options. # Benefits - Best skin tint # Features - Hydrating # Call to action None used. # Social proof - "THE BEST SKIN TINT I'VE EVER TRIED" # Point of view - Customer: The testimonial at the top of the image represents the customer's point of view, as it is a direct quote expressing satisfaction with the product. # Storyline - The ad begins with a customer testimonial stating, "THE BEST SKIN TINT I'VE EVER TRIED", which aims to immediately capture the viewer's attention and establish the product's high quality from a customer's perspective. This is intended to build trust and credibility by showcasing a positive user experience. - The ad then showcases the Hourglass Veil Hydrating Skin Tint product, emphasizing its packaging and branding. This is intended to reinforce brand recognition and visually present the product as a premium offering from the brand's perspective.

# Ad summary This ad showcases the Hourglass Vanish Airbrush Concealer. The ad features a woman applying the concealer and highlighting its lightweight formula and ability to brighten the under-eye area. # Brand positioning Hourglass is presented as a luxury cosmetics brand focused on high-performance formulas and a flawless finish. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated, high-quality makeup that delivers an airbrushed effect. The brand aligns with values of elegance and advanced beauty technology, pushing against the norm of heavy, cakey concealers by promoting a lightweight, natural look. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promising confidence through a perfected complexion. # Product The Hourglass Vanish Airbrush Concealer is a lightweight concealer designed to brighten the under-eye area and provide a flawless, airbrushed finish. The product is for anyone looking to conceal imperfections and achieve a natural, radiant look. The ad highlights that 96% of users found the formula lightweight on the skin. It is shown being applied under the eyes to brighten and conceal dark circles. The concealer aims to address the purchase barrier of heavy, cakey concealers by offering a lightweight alternative that blends seamlessly into the skin. # Visual style The ad has a polished and clean aesthetic, typical of high-end beauty commercials. The editing style is smooth with static shots and subtle zooms. The production quality is high, with soft, even lighting and a focus on showcasing the product and the model's skin. The pacing is moderate, with cuts timed to highlight key product features and benefits. The audio-visual sync is smooth, with text overlays timed to emphasize the visuals. # Hooks Text overlay: 00:00–00:02 / 96% found the formula lightweight on the skin Visual: 00:00–00:02 Close-up shot of a woman with fair skin, light brown hair pulled back, and light blue eyes. She is wearing a white top and silver hoop earrings. She is holding the Hourglass Vanish Airbrush Concealer in her right hand, with the product label visible. The background is a soft, light gray. The camera is stationary and focused on her face and the product. The lighting is soft and even, highlighting her skin and the product's packaging. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that some concealers can be heavy or cakey, which is a common frustration for makeup users. The ad addresses this by highlighting the lightweight formula of the Hourglass concealer. # Value propositions - 96% found the formula lightweight on the skin # Benefits - Brightens under eyes - Instantly conceals # Features - Lightweight formula # Call to action None used. # Social proof - "96% found the formula lightweight on the skin" # Point of view - Customer 5% – The customer POV is communicated through the woman's satisfaction with the product. - Brand 95% – The brand POV is communicated through product claims, demonstrations, and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a woman holding the Hourglass Vanish Airbrush Concealer. The text overlay states, "96% found the formula lightweight on the skin." This is intended to convey that the product is well-received and has a lightweight feel. The perspective is from the brand, highlighting a key statistic about the product. The tone is informative and confident. - 00:02–00:05 00:02–00:05 The product name, "VANISH AIRBRUSH CONCEALER," appears on screen. This reinforces the product's name and its key benefit of providing an airbrushed finish. The perspective is from the brand, directly identifying the product. The tone is straightforward and informative. - 00:05–00:08 00:05–00:08 The woman applies the concealer under her eye. This demonstrates the product in use and shows how it is applied. The perspective is from the brand, showcasing the product's application. The tone is practical and demonstrative. - 00:08–00:11 00:08–00:11 The text overlay states, "Brightens under eyes." This highlights a key benefit of the concealer. The perspective is from the brand, emphasizing a specific product outcome. The tone is direct and benefit-oriented. - 00:11–00:14 00:11–00:14 The woman continues to blend the concealer under her eye. This shows the blending process and how seamlessly it integrates into the skin. The perspective is from the brand, demonstrating the product's ease of use. The tone is practical and demonstrative. - 00:14–00:17 00:14–00:17 The text overlay states, "Instantly conceals." This reinforces the product's ability to provide immediate coverage. The perspective is from the brand, highlighting a key product feature. The tone is direct and benefit-oriented. - 00:17–00:20 00:17–00:20 The woman smiles, showcasing the final result of the concealer application. This conveys satisfaction and the positive outcome of using the product. The perspective is from the customer, showing their satisfaction with the product. The tone is positive and aspirational. - 00:20–00:23 00:20–00:23 The text overlay states, "HOURGLASS." This reinforces the brand name. The perspective is from the brand, solidifying brand recognition. The tone is simple and brand-focused.

# Ad summary This image ad showcases Hourglass Cosmetics' award-winning essentials. The ad features a collection of Hourglass products, emphasizing the brand's commitment to luxury and high-quality beauty products. # Brand positioning Hourglass is presented as a luxury cosmetics brand, emphasizing high-quality, award-winning products. The brand aims to occupy a space in the consumer's mind as a provider of essential, high-end beauty items. The brand aligns with a lifestyle of sophistication and elegance, promoting values of quality and luxury. Hourglass positions itself as a premium brand, focusing on delivering exceptional products that stand out in the crowded beauty market. The brand positioning is both functional, highlighting the effectiveness of its products, and emotional, appealing to consumers who seek a luxurious beauty experience. # Product The ad features several Hourglass cosmetic products. The first product is a lipstick with a gold tube and a visible lipstick bullet. The second product is a foundation with a brown cap and a clear container. The third product is a white tube of Veil Hydrating Skin Tint Foundation. (on-package label text) The fourth product is Unreal High Shine Volumizing Lip Gloss. (on-package label text) These products are presented as award-winning essentials, suggesting they are must-have items for a complete beauty routine. The ad aims to convey that these products are worth trying or buying due to their high quality and award-winning status. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and reflective surfaces. The visual motifs include a gradient background and a flatlay-style product arrangement. The image treatment involves soft lighting and color grading to enhance the luxurious feel. The typography is clean and modern, contributing to the overall sophisticated look. The style aims to convey a sense of luxury and quality, enhancing scannability and stop power in the feed. # Hooks Headline: DISCOVER OUR AWARD-WINNING ESSENTIALS # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Award-winning essentials: This phrase communicates value by highlighting that the products are recognized for their quality and effectiveness, making them essential for a beauty routine. # Benefits - Award-winning products - Essential beauty items # Features - Veil Hydrating Skin Tint Foundation - Unreal High Shine Volumizing Lip Gloss # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message that it offers award-winning essential products. # Storyline - The ad begins by highlighting the brand's award-winning status, aiming to immediately capture the viewer's attention and establish credibility. The brand is telling the audience that its products are recognized for their quality and effectiveness. - The ad then showcases a selection of Hourglass products, visually presenting them as essential components of a beauty routine. The brand is showing the audience the range and quality of its offerings, reinforcing its position as a provider of high-end beauty products. - The ad concludes with the brand name prominently displayed, reinforcing brand recognition and recall. The brand is reminding the audience of its identity and solidifying its presence in the viewer's mind.

# Ad summary This ad showcases Hourglass's Ambient Lighting Powder in a new travel size. The ad focuses on the product's portability and convenience for on-the-go use. # Brand positioning Hourglass is presented as a luxury cosmetics brand, focusing on high-quality, aesthetically pleasing products. The brand emphasizes sophistication and convenience, as highlighted by the new travel size of their Ambient Lighting Powder. Hourglass positions itself as a premium brand that caters to customers who value both efficacy and elegance in their beauty routine. The brand ignores category norms of bright, colorful packaging, instead opting for a sleek, minimalist design. # Product The ad features Hourglass's Ambient Lighting Powder in a new travel size. The product is a pressed powder designed to set makeup, blur imperfections, and provide a soft, diffused glow. The powder comes in a compact with a mirror and includes a small applicator sponge. The travel size emphasizes portability and convenience, making it easy to take on the go. The product aims to address the need for touch-ups and maintaining a polished look while traveling or outside the home. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The production quality is high, with studio-style lighting and a neutral color palette. The image treatment includes soft lighting and subtle color grading to enhance the product's appearance. The typography is clean and legible, complementing the overall sophisticated look. The visual style aims to convey luxury and elegance, aligning with the brand's positioning. # Hooks Headline: New Travel Size SET. BLUR. GO. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to touch up makeup while traveling or outside the home. The travel size offers a convenient solution for maintaining a polished look on the go. # Value propositions - Travel size for on-the-go convenience - Compact design for easy portability # Benefits - Portability - Convenience # Features - Travel size - Compact with mirror - Applicator sponge # Call to action None used. # Point of view - Brand: The brand is presenting its product and highlighting its features and benefits. # Storyline - The ad opens with a shot of the Hourglass Ambient Lighting Powder compacts, highlighting the new travel size. This is intended to immediately capture attention and introduce the product's key feature from the brand's perspective. - The ad then shows the product in a neutral, well-lit setting, emphasizing its sleek design and portability. This is from the brand's perspective, showcasing the product's aesthetic appeal and convenience. - The ad concludes with the brand name, reinforcing brand recognition and association with luxury and quality. This is from the brand's perspective, solidifying its identity and positioning.

# Ad summary This ad demonstrates the effectiveness of Hourglass Vanish Airbrush Concealer through before and after shots of the undereye area of three different women with varying skin tones. # Brand positioning Hourglass is presented as a luxury cosmetics brand focused on delivering high-performance products that create a flawless, airbrushed finish. The brand emphasizes visible results and caters to consumers seeking premium quality and effective solutions for their beauty concerns. The ad showcases the brand's commitment to inclusivity by featuring diverse skin tones and demonstrating the product's versatility. # Product The Hourglass Vanish Airbrush Concealer is a cosmetic product designed to conceal imperfections and create a smooth, airbrushed finish, particularly in the undereye area. The concealer is available in multiple shades, including Bisque, Suede, and Valley, to cater to a variety of skin tones. The product aims to address concerns such as dark circles and uneven skin tone, providing a solution for those seeking a flawless complexion. The ad highlights the visible difference the concealer makes, emphasizing its ability to transform the undereye area from 'before' to 'after'. # Visual style The ad has a clean and minimalist aesthetic, focusing on showcasing the product's effects through clear before-and-after visuals. The editing style consists of quick cuts between the 'before' and 'after' shots, emphasizing the transformation. The production quality is polished, with well-lit and high-resolution images. The pacing is fast, with each shot lasting only a second, creating a sense of immediate impact. # Hooks Text overlay: VANISH AIRBRUSH CONCEALER / Bisque / BEFORE / HOURGLASS Visual: 00:00–00:01: Close-up shot of a woman's left eye. The undereye area shows visible dark circles and fine lines. The skin is fair, and the eyebrow is neatly shaped. Above the eye, the text 'VANISH AIRBRUSH CONCEALER' and the shade name 'Bisque' are displayed, along with a swatch of the concealer. Below the eye, the word 'BEFORE' is centered. The brand name 'HOURGLASS' is at the bottom. / 00:01–00:02: Close-up shot of the same woman's left eye as in the previous shot. The undereye area now appears brighter and more even-toned, with reduced visibility of dark circles and fine lines. Above the eye, the text 'VANISH AIRBRUSH CONCEALER' and the shade name 'Bisque' are displayed, along with a swatch of the concealer. Below the eye, the word 'AFTER' is centered. The brand name 'HOURGLASS' is at the bottom. / 00:02–00:03: Close-up shot of a woman's left eye. The undereye area shows visible dark circles and some freckles. The skin is light-medium, and the eyebrow is neatly shaped. Above the eye, the text 'VANISH AIRBRUSH CONCEALER' and the shade name 'Suede' are displayed, along with a swatch of the concealer. Below the eye, the word 'BEFORE' is centered. The brand name 'HOURGLASS' is at the bottom. # Funnel stage Consideration # Pain points The ad addresses the pain point of visible dark circles and uneven skin tone in the undereye area. The 'BEFORE' shots clearly show the presence of these imperfections, highlighting the desire for a solution. # Value propositions - Achieve a flawless complexion with a concealer that effectively addresses dark circles and uneven skin tone. - Experience a visible transformation in the undereye area, resulting in a brighter and more even-toned appearance. # Benefits - Brightens undereye area - Evens skin tone - Reduces visibility of dark circles and fine lines - Creates a smooth, airbrushed finish # Features - Concealer - Available in multiple shades (Bisque, Suede, Valley) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's capabilities and results. # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's eye with visible undereye circles, labeled 'BEFORE'. - 00:01–00:02 The shot transitions to an 'AFTER' image of the same eye, now showing a brightened and even-toned undereye area, demonstrating the concealer's effectiveness. - 00:02–00:03 The ad repeats the before-and-after sequence with a woman with a different skin tone, showcasing the 'BEFORE' undereye area with dark circles. - 00:03–00:04 The shot transitions to an 'AFTER' image of the same eye, now showing a brightened and even-toned undereye area, demonstrating the concealer's effectiveness. - 00:04–00:05 The ad repeats the before-and-after sequence with a woman with a different skin tone, showcasing the 'BEFORE' undereye area with dark circles. - 00:05–00:06 The shot transitions to an 'AFTER' image of the same eye, now showing a brightened and even-toned undereye area, demonstrating the concealer's effectiveness.

# Ad summary This ad showcases the Herman Miller gaming chair, highlighting its design and features through a series of dynamic visuals and text overlays. The ad emphasizes the chair's role in enhancing the gaming experience, portraying it as a tool for achieving victory and maintaining control. # Brand positioning Herman Miller Gaming is presented as a brand that values design, performance, and the pursuit of victory. The brand aligns with a lifestyle of gaming and competition, positioning itself as a provider of high-quality, meticulously designed chairs that enhance the gaming experience. The brand pushes against the norm of generic gaming chairs by emphasizing ergonomic design and attention to detail, aiming to occupy the space of premium, performance-driven gaming furniture. The brand positioning is both functional (performance, ergonomic design) and emotional (empowerment, control). # Product The Herman Miller gaming chair is presented as a high-quality, ergonomically designed chair intended to enhance the gaming experience. The chair is shown in various colors and configurations, highlighting its design and attention to detail. The ad emphasizes the chair's role in helping gamers maintain control and achieve victory. The chair is for gamers who value performance, comfort, and design. The ad addresses the purchase barrier of cost by emphasizing the chair's value in enhancing the gaming experience and providing ergonomic support. # Visual style The ad has a polished, high-end production quality with quick cuts and smooth transitions. The visual motifs include close-ups of the chair's components, gameplay footage, and shots of gamers celebrating. The pacing is fast and consistent, with cuts timed to the music beats. The overall aesthetic is modern and sleek, reflecting the brand's focus on design and performance. # Hooks Spoken: 00:01–00:02 Top three boys, get in there! Text overlay: 00:02–00:04 GAGNER EST À LA PORTÉE DE TOUS Visual: 00:00–00:01 A black background with a white technical drawing of a chair. The drawing is repeated multiple times, creating a pattern. / 00:01–00:02 A first-person view of a video game, with blue and yellow energy waves on either side of a narrow corridor. The corridor leads to an outdoor area with buildings and greenery. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that gamers may experience discomfort, lack of control, and reduced performance due to inadequate seating. # Value propositions - The chair's ergonomic design and high-quality construction enhance the gaming experience, providing improved comfort and increased control. # Benefits - Enhanced gaming experience - Improved comfort - Increased control # Features - Ergonomic design - High-quality construction - Attention to detail # Call to action None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing the product and its benefits through a combination of visuals and text overlays. # Storyline - 00:00–00:01 The ad opens with a series of technical drawings and close-up shots of the chair's components, emphasizing its design and construction. - 00:01–00:02 The scene transitions to gameplay footage from the game Valorant, showing intense action and competition. - 00:02–00:04 The ad cuts to a scene of gamers celebrating a victory, emphasizing the emotional payoff of winning. - 00:04–00:17 The ad returns to gameplay footage, interspersed with text overlays that highlight the chair's role in achieving victory. - 00:17–00:21 The ad shows a gamer adjusting their headset and focusing on the game, emphasizing the chair's role in maintaining concentration. - 00:21–00:24 The ad transitions to a series of shots showing the chair's construction and design process, emphasizing its attention to detail. - 00:24–00:26 The ad returns to gameplay footage, interspersed with text overlays that highlight the chair's role in maintaining control. - 00:26–00:38 The ad shows a series of different Herman Miller gaming chairs, emphasizing the brand's range of products.

# Ad summary This image ad for Herman Miller Gaming features a gamer sitting at a desk with two monitors, a keyboard, and a mouse. The ad highlights the difference between success and victory, suggesting that Herman Miller Gaming products can help gamers achieve victory. # Brand positioning Herman Miller Gaming is presented as a premium brand that caters to serious gamers who want to elevate their performance. The brand positions itself as providing the tools necessary to achieve not just success, but ultimate victory in the gaming world. This is achieved through high-quality, ergonomic gaming furniture and accessories. The brand aligns with a lifestyle of competitive gaming and dedication to improvement, pushing against the norm of standard, less optimized gaming setups. The brand positioning is both functional, focusing on performance enhancement, and emotional, appealing to the desire for victory and achievement. # Product The ad features a range of Herman Miller Gaming products designed to enhance the gaming experience. The primary product is a gaming chair, ergonomically designed for comfort and support during long gaming sessions. The chair is black with a high back and adjustable features. Also featured is a large gaming desk with a smooth, dark surface, providing ample space for multiple monitors and peripherals. A gaming keyboard with customizable lighting and a high-precision gaming mouse are also visible, suggesting responsiveness and control. The ad implies that these products work together to create an optimized gaming setup, addressing the purchase barrier of investing in individual components by showcasing a complete, high-performance ecosystem. The ad tells the viewer that these products are worth trying or buying because they provide a competitive edge and enhance overall gaming performance. # Visual style The ad has a modern and sleek visual style, with a focus on showcasing the high-quality design of the Herman Miller Gaming products. The production quality is high, with studio-style lighting and a clean, uncluttered composition. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is clean and legible, and the layout is simple and easy to understand. The visual style is designed to convey a sense of professionalism and sophistication, appealing to serious gamers who value performance and quality. # Hooks Headline: LA DIFFÉRENCE ENTRE RÉUSSITE ET VICTOIRE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of discomfort and lack of support during long gaming sessions, as well as the need for responsiveness and control in competitive gaming. The ad implies that standard gaming setups are not optimized for performance and can lead to discomfort and fatigue. "LA DIFFÉRENCE ENTRE RÉUSSITE ET VICTOIRE" suggests that Herman Miller Gaming products can help gamers overcome these challenges and achieve ultimate success. # Value propositions - Ergonomic design for comfort and support during long gaming sessions - High-precision gaming mouse for responsiveness and control # Benefits - Comfort during long gaming sessions - Support during long gaming sessions - Responsiveness - Control # Features - Ergonomic design - Adjustable features - Customizable lighting - High-precision # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and highlighting their benefits for gamers. # Storyline - The ad opens with a wide shot of a gamer at their desk, surrounded by high-end gaming equipment. This establishes the setting and introduces the viewer to the world of competitive gaming, from the brand's perspective. - The focus shifts to the Herman Miller Gaming logo and tagline, "LA DIFFÉRENCE ENTRE RÉUSSITE ET VICTOIRE" (The difference between success and victory). This highlights the brand's core message and positions its products as essential for achieving ultimate success in gaming, from the brand's perspective. - The ad concludes with a view of the gamer's setup, emphasizing the ergonomic design and high-performance features of the Herman Miller Gaming products. This reinforces the idea that these products can help gamers achieve victory, from the brand's perspective.

# Ad summary This ad showcases Hourglass's Illusion Luminous Glow Foundation SPF 30, now available in 32 shades. The ad uses a visually appealing arrangement of foundation swatches in various shades to emphasize the product's range and quality. # Brand positioning Hourglass is presented as a luxury beauty brand that focuses on combining science and beauty. The brand aims to occupy the space of high-end cosmetics, emphasizing innovation and efficacy. By offering a wide range of shades (now 32), Hourglass positions itself as inclusive and attuned to diverse skin tones. The brand aligns with values of sophistication and beauty, pushing against the norm of limited shade ranges often found in lower-end brands. The positioning appears to be a blend of functional (SPF protection, luminous glow) and emotional (achieving flawless, radiant skin). # Product The featured product is Hourglass's Illusion Luminous Glow Foundation SPF 30, designed to provide a radiant finish while protecting the skin from sun damage. This foundation is for individuals seeking a high-end makeup product that offers both cosmetic enhancement and skincare benefits. The foundation aims to address the barrier of finding the perfect shade by offering an extensive range of 32 shades. It provides a luminous glow, enhancing the skin's natural radiance. The language and visuals suggest that this product is worth trying for its promise of a flawless, protected complexion. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on luxurious simplicity. The visual motif revolves around the elegant arrangement of product swatches and clean typography. The image treatment involves subtle color grading to enhance the golden tones and soft lighting to create a smooth, flawless appearance. The typography is integrated in a clean, legible style, contributing to the overall sophistication. The style contrasts with platform-native trends by opting for a high-design approach, potentially increasing stop power in feed through its polished look. # Hooks Headline: Now in 32 shades # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration implied is the difficulty of finding a foundation that perfectly matches one's skin tone. This pain point is addressed by showcasing the expanded shade range. # Value propositions - Now in 32 shades # Benefits - Luminous Glow # Features - SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image serves as a brand-driven presentation of the Hourglass foundation, emphasizing its quality, range, and benefits through visuals and text. # Storyline - The ad begins by announcing the availability of the Hourglass foundation in an expanded range of 32 shades. This is included to grab attention and emphasize inclusivity, from the brand's perspective. - The focal point then shifts to a creatively arranged stack of foundation swatches that serve as a visual demonstration of the product's range and texture. This presentation aims to highlight the quality and diversity of the foundation from the brand's perspective. - The ad concludes by stating the product name, "ILLUSION LUMINOUS GLOW FOUNDATION SPF 30" to clearly identify the product being showcased and to reinforce its benefits from the brand's perspective.

# Ad summary This ad for Herman Miller Gaming features quick cuts of gamers and gaming events, interspersed with text overlays and shots of the brand's gaming chairs. The ad emphasizes the brand's commitment to quality and performance in the gaming world. # Brand positioning Herman Miller Gaming is presented as a premium brand in the gaming industry, offering high-quality, ergonomic chairs designed for gamers. The brand aligns with values of performance, comfort, and style, positioning itself as a leader in gaming furniture. It emphasizes the importance of having the right equipment for optimal gaming performance and comfort, suggesting that their chairs are an essential investment for serious gamers. The brand pushes against the norm of standard, less ergonomic gaming chairs, offering a functional and emotional benefit by providing comfort and support during long gaming sessions. # Product The Herman Miller Gaming chairs are ergonomic chairs designed specifically for gamers. The chairs are presented as high-quality, comfortable, and stylish, with a focus on providing support during long gaming sessions. The ad showcases different models of the chairs, highlighting their design and functionality. The chairs are for gamers who value comfort, performance, and style. The ad addresses the purchase barrier of investing in a high-end gaming chair by emphasizing the long-term benefits of comfort and support, suggesting that it is a worthwhile investment for serious gamers. # Visual style The ad has a fast-paced, energetic visual style with quick cuts and dynamic transitions. The production quality is high, with polished visuals and professional editing. The visual motifs include close-ups, dynamic shots of gaming events, and product showcases. The pacing is quick, with cuts timed to the music beats, creating a sense of excitement and urgency. # Hooks Spoken: 00:00–00:02: [Upbeat music] On me. Visual: 00:00–00:01: A close-up shot of the back of a person's head with short, dyed blonde hair, under green lighting. The person is wearing a white shirt. The camera is stationary. / 00:01–00:02: A person's arm reaches out to turn on a gaming setup. The setup includes a monitor, a small pink speaker, and a red storage container. The room is lit with green lighting. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is discomfort and lack of support during long gaming sessions, which can negatively impact performance and enjoyment. # Value propositions - Invest in a high-quality gaming chair for long-term comfort and performance. # Benefits - Comfort during long gaming sessions - Support for optimal performance - Enhanced gaming experience # Features - Ergonomic design - High-quality materials - Stylish appearance # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its products and values. # Storyline - 00:00–00:02 The ad opens with a close-up of a person's head, followed by a hand reaching for a gaming setup. - 00:02–00:11 The ad then cuts to a series of quick shots featuring the text overlays "DIFFÉRENCE ENTRE UN GAGNANT" which translates to "Difference between a winner." - 00:11–00:14 The ad concludes with a shot of Herman Miller Gaming chairs.

# Ad summary This ad showcases the before and after results of using the Hourglass Veil Hydrating Skin Tint. The ad features a woman with a close-up of her face before and after using the product. # Brand positioning Hourglass is presented as a luxury beauty brand focused on creating high-performance products that enhance natural beauty. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated, high-quality cosmetics that deliver visible results. The brand aligns with values of elegance, efficacy, and a refined lifestyle. Hourglass pushes against the norm of heavy, full-coverage makeup by offering a skin tint that provides hydration and a natural finish. The brand positioning is both functional, emphasizing performance and hydration, and emotional, promoting confidence and enhanced natural beauty. # Product The Hourglass Veil Hydrating Skin Tint is a lightweight complexion product designed to hydrate and enhance the skin's natural appearance. It is intended for anyone looking for a minimal makeup routine that provides light coverage and a radiant finish. The product is explicitly stated to hydrate the skin while providing a veil-like tint that evens out skin tone. The USP is its ability to offer both hydration and light coverage in one product, addressing the purchase barrier of traditional foundations that can feel heavy or drying. The ad shows the product being used to create a natural, polished look for everyday wear. # Visual style The ad has a polished, high-end commercial aesthetic with a clean and minimalist visual style. The editing style consists of quick cuts between the before and after shots to emphasize the transformation. The production quality is high, with professional lighting and clear focus on the subject's face. The pacing is quick, with cuts timed to emphasize the visual contrast. The audio-visual sync is simple, with the cuts highlighting the before and after transformation. # Hooks Text overlay: BEFORE / VEIL HYDRATING SKIN TINT / HOURGLASS Visual: 00:00–00:01: Close-up shot of a woman's face with fair skin, light eyes, and dark hair pulled back. She is wearing a white top. The background is a plain white. Text overlay reads 'BEFORE' at the top and 'VEIL HYDRATING SKIN TINT HOURGLASS' at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of uneven skin tone and the desire for a natural, radiant complexion. # Value propositions - Hydrating skin tint for a natural, radiant complexion # Benefits - Evens out skin tone - Provides a radiant finish # Features - Hydrating skin tint # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its benefits through before-and-after visuals. # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's face, showing her skin before using the product. The message is to highlight the initial state of the skin, setting the stage for the transformation. - 00:01–00:02 The scene transitions to a close-up of the same woman's face after using the Hourglass Veil Hydrating Skin Tint. The message is to showcase the improved appearance of the skin, emphasizing the product's effectiveness. - 00:02–00:03 The ad returns to the before image of the woman's face, reinforcing the contrast and setting up the final reveal. - 00:03–00:05 The scene transitions back to the after image of the woman's face, highlighting the final result and leaving a lasting impression of the product's benefits.

# Ad summary This ad showcases Hourglass Vanish Airbrush Concealer, highlighting its availability in 32 shades. The ad features a visually appealing arrangement of the concealer tubes and swatches, emphasizing the product's range and quality. # Brand positioning Hourglass is presented as a luxury cosmetics brand, focusing on high-quality, innovative products. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated, high-performance makeup. The sleek packaging and focus on a wide range of shades suggest a commitment to inclusivity and catering to diverse skin tones. The brand aligns with values of elegance and advanced beauty solutions, pushing against the norm of basic, limited-shade-range concealers. The brand positioning is both functional (providing a flawless finish) and emotional (enhancing confidence through beauty). # Product The Hourglass Vanish Airbrush Concealer is a full-coverage concealer designed to provide a flawless, airbrushed finish. It is available in 32 shades, catering to a wide range of skin tones. The product comes in a sleek, rectangular tube with a clear body to showcase the concealer shade and a dark brown cap. The concealer is presented as a solution for achieving a smooth, even complexion, addressing the need for a versatile concealer that can match various skin tones and provide high coverage. The ad emphasizes the product's ability to deliver a professional-quality finish. # Visual style The ad has a polished and clean aesthetic, typical of luxury cosmetic brands. The editing style is static, with no cuts or transitions, allowing the viewer to focus on the product and its presentation. The production quality is high-end, with even lighting and a focus on showcasing the product's textures and colors. The pacing is slow and deliberate, emphasizing the product's elegance and sophistication. # Hooks Text overlay: 00:00–00:05 VANISH Airbrush CONCEALER Visual: 00:00–00:02: A top-down shot displays seven Hourglass Vanish Airbrush Concealer tubes arranged vertically on a light gray surface. Each tube is positioned on top of a corresponding concealer swatch, ranging from dark brown at the top to light beige at the bottom. The tubes have clear bodies with dark brown caps, showcasing the concealer shade inside. The background is a textured light gray, providing a clean and elegant backdrop. The lighting is bright and even, highlighting the product's colors and textures. The text "VANISH Airbrush CONCEALER" is displayed at the bottom of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the frustration of not finding a concealer that perfectly matches one's skin tone or provides adequate coverage. This is signaled by the emphasis on the availability of 32 shades. # Value propositions - Wide shade range ensures a perfect match for diverse skin tones - Full coverage provides a flawless, professional-quality finish # Benefits - Provides a flawless, airbrushed finish - Caters to a wide range of skin tones # Features - Full-coverage concealer - Available in 32 shades # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad begins with a visually appealing arrangement of Hourglass Vanish Airbrush Concealer tubes and swatches. - 00:00–00:02 The message conveyed is to showcase the product's range and quality. The perspective is from the brand, highlighting the product's aesthetic appeal and variety. - 00:02–00:05 The ad transitions to emphasize the availability of the concealer in 32 shades. - 00:02–00:05 This reinforces the brand's commitment to inclusivity and catering to diverse skin tones. The perspective remains from the brand, focusing on the product's key feature.

# Ad summary The ad features Hourglass's Illusion Luminous Glow Foundation, showing the product and highlighting customer feedback. # Brand positioning Hourglass is presented as a luxury brand in the beauty space, focusing on high-quality foundations. The ad aligns with a sophisticated and high-end lifestyle, emphasizing the brand's commitment to creating premium products. Hourglass aims to occupy a space in the consumer's mind that associates it with prestige and quality, evidenced by the sleek product design and positive user reviews. The brand does not explicitly push against any category norms or competitor behaviors, but rather focuses on promoting its own high standards and luxurious appeal. The brand positioning is both functional, in terms of providing a luminous glow, and emotional, in terms of aligning with a desire for sophistication and luxury. # Product The product is Hourglass Illusion Luminous Glow Foundation SPF 30, designed to provide a luminous glow to the skin. It is presented for individuals looking for high-end makeup with SPF protection. The advertisement highlights its ability to provide a radiant finish. The ad addresses purchase barriers by showcasing customer satisfaction through a five-star review, emphasizing that it is the 'Best Foundation I've Ever Used.' The foundation is intended to make the user look polished and refined. # Visual style The ad features a polished and high-end aesthetic, suitable for a luxury product. The editing style includes static shots with smooth transitions between the product display and text overlays. The production quality is high, presenting a clean and professional commercial feel. The pacing is consistent and moderate. The cuts are timed to coincide with the transitions between product showcases and text displays, maintaining a clear and steady rhythm. # Hooks Text overlay: 00:00–00:02 “Best Foundation I’ve Ever Used” / 00:00–00:06 ★★★★★ / 00:00–00:08 HOURGLASS Visual: 00:00–00:02 A tube of Hourglass Illusion Luminous Glow Foundation sits centered on a dark brown background with streaks of lighter brown, resembling the texture of swirling makeup. The product is gold with a white label and black 'H' logo. The camera is stationary and zoomed in on the product. Text overlays show five stars and the quote 'Best Foundation I've Ever Used' above the product, and 'HOURGLASS' below the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a foundation that delivers a desirable luminous glow and adequate sun protection, implied through the offer of 'SPF 30' and a customer quote 'Best Foundation I've Ever Used.' # Value propositions - High-end foundation that provides a luminous glow and SPF 30 protection, backed by a customer review indicating it is the 'Best Foundation I've Ever Used.' # Benefits - Best Foundation # Features - Luminous Glow Foundation - SPF 30 # Call to action None used. # Social proof - “Best Foundation I’ve Ever Used” – Customer (Review) # Point of view - Brand 100% – The ad communicates solely from the official brand perspective through product displays and text overlays. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of the Hourglass Illusion Luminous Glow Foundation set against a background that resembles swirling makeup. The intent is to immediately showcase the product and its luxurious presentation. - 00:02–00:08 00:02–00:08 The frame alternates between showcasing the product and its name, aiming to reinforce brand recognition and key product details.

# Ad summary This ad features Hourglass's Illusion Luminous Glow Foundation SPF 30. It shows the product packaging, then transitions to a woman applying the foundation and highlighting the benefits of using it, such as not needing a filter, while showcasing the foundation's natural, glowing finish. # Brand positioning Hourglass is presented as a luxury makeup brand that focuses on delivering a flawless and natural finish. The brand emphasizes the product's ability to enhance natural beauty without needing additional enhancements like filters. The brand aims to occupy a space in the consumer's mind as a high-end, reliable choice for achieving a luminous and radiant complexion, positioning itself as a go-to for those who value quality and natural-looking results. This positioning is both functional (high-quality, SPF protection) and emotional (confidence, natural beauty). # Product The product featured is the Hourglass Illusion Luminous Glow Foundation SPF 30. It is designed to provide a radiant, natural-looking finish while also offering sun protection with SPF 30. The foundation aims to make the skin appear flawless without the need for filters, enhancing natural beauty. It is portrayed as suitable for everyday use, providing enough coverage and luminosity to perfect the skin while still looking natural. The product is worth trying because it offers both cosmetic and protective benefits, making it an essential addition to any makeup routine. # Visual style The ad has a polished and clean aesthetic, characteristic of high-end makeup brands. The editing style includes smooth transitions and close-up shots to highlight the product’s application and finish. The production quality is high, with professional lighting and clear visuals that support a tone of luxury and efficacy. The pacing is consistent. # Hooks Spoken: 00:09–00:11: I don't use filters. Text overlay: Illusion Luminous Glow Foundation SPF 30 Visual: 00:09–00:11: The woman faces the camera directly, smiling and looking confident. The lighting is soft and flattering, showcasing her radiant skin. The background is a clean, blurred bathroom setting. # Funnel stage Consideration # Pain points The central frustration or problem the product solves is the desire for flawless, natural-looking skin without the need for filters, as explicitly conveyed through the speaker's statement: "I don't use filters." # Value propositions - Achieve a natural, radiant complexion without needing filters, thanks to the foundation's luminous glow and skin-perfecting properties. - Sun protection with SPF 30 helps protect your skin while enhancing its natural beauty # Benefits - Achieve a radiant and natural complexion - No need to use filters # Features - Luminous Glow Foundation - SPF 30 # Call to action None used. # Social proof - "Best Foundation I've Ever Used" - Customer (on-screen quote) # Point of view - Customer 100% – The ad is entirely from the perspective of a product user, demonstrating and endorsing the foundation's quality and effects. # Storyline - 00:00–00:02 The ad opens with a static shot of the Hourglass Illusion Luminous Glow Foundation tube against a chocolate-colored, swirling background. The intention is to showcase the product and its luxury appeal, emphasized by the five-star rating and customer quote. - 00:02–00:06 The ad shifts focus to a woman applying the foundation to her face with a makeup brush. The intention is to demonstrate the product in use, showing how it blends into the skin. - 00:06–00:09 The woman continues to blend the foundation, emphasizing its ease of application and the smooth finish it provides. The intention is to visually showcase the product's effectiveness and highlight its luminous glow. - 00:09–00:11 The woman is now shown with the foundation fully applied. She is talking directly to the camera. She states that she doesn't use filters, emphasizing that the skin's natural radiance is achieved with the foundation alone.

# Ad summary This ad features a before and after of a woman applying the Illusion Luminous Glow Foundation SPF 30, highlighting the product's coverage and luminous finish. The ad is minimalistic and focuses solely on the transformation achieved with the foundation. # Brand positioning The brand is presented as sophisticated and focused on enhancing natural beauty through simple yet effective products. The visuals and minimalist aesthetic suggest a brand that values a clean, modern approach to beauty, prioritizing a radiant and healthy complexion. The brand positions itself as providing high-quality products that deliver visible results without overwhelming the user with complexity or heavy makeup looks. The positioning is functional, emphasizing the product's ability to create a luminous glow and provide SPF 30 protection. # Product The product being advertised is the Illusion Luminous Glow Foundation SPF 30. It's designed to provide coverage while imparting a luminous, glowing finish to the skin. The foundation includes SPF 30, indicating sun protection benefits. The ad implies the product is for those seeking a natural yet enhanced look, addressing concerns such as dullness or uneven skin tone. The product aims to offer a balance between makeup and skincare by combining coverage with sun protection. # Visual style The ad has a clean and minimalistic aesthetic, with a focus on high-quality visuals. The editing is simple and consists of quick cuts between the "before" and "after" shots to highlight the product's effect. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: AFTER / ILLUSION LUMINOUS GLOW FOUNDATION SPF 30 Visual: 00:00–00:01: Close-up shot of a woman with fair skin, blonde wavy hair, and wearing a white blazer. She is facing the camera directly with a neutral expression. Her face is made up with the advertised foundation, and there are gold hoop earrings in each ear. The background is a plain white surface. The camera is static with medium lighting. # Funnel stage Middle of funnel (Consideration) # Pain points Uneven skin tone, dullness # Value propositions - The product gives your skin a luminous glow while protecting it from the sun with SPF 30, which allows your skin to look better while staying healthy. # Benefits - Provides coverage - Sun protection # Features - Luminous glow - SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented through the brand's official perspective, focusing on showcasing the product and its effects. # Storyline - 00:00–00:01 The ad starts with a close-up of a woman's face after applying the foundation. - 00:01–00:02 The shot transitions to a "before" shot of the same woman's face without the foundation. - 00:02–00:08 The ad alternates between the "after" and "before" shots of the woman's face to emphasize the difference made by the foundation.