How HeyShape Advertises on Meta

# Ad summary A woman reviews the HeyShape Catfish Bra, which she says is like a boob job without the surgery. She says people keep asking her if she got work done, but it's just the bra. She says it has no underwire or painful straps, and it feels like a soft t-shirt. It gives lift like she paid for it, and it has full coverage in the back with no bulging or rolling. She says the change is real, and it comes in a bunch of different colors. She is wearing a size large and is normally a 36F, and it lifts so much it looks like she's wearing a whole cup size up. It's so comfy she actually forgot she had it on today. # Brand positioning HeyShape is presented as a brand that offers comfortable and confidence-boosting shapewear. The brand aims to occupy a space in the consumer's mind as a provider of solutions that enhance natural curves without the discomfort of traditional shapewear. The brand aligns with values of comfort, confidence, and body positivity, promoting a lifestyle where individuals can feel good about their appearance without sacrificing comfort. HeyShape pushes against the norms of uncomfortable and restrictive shapewear, offering a functional and emotional solution that empowers customers to feel confident and comfortable in their own skin. The brand positioning is both functional, providing lift and support, and emotional, boosting confidence and self-esteem. # Product The HeyShape Catfish Bra is a comfortable and supportive bra designed to enhance natural curves without the discomfort of traditional shapewear. It is for anyone who wants to boost their confidence and self-esteem. The bra has no underwire or painful straps, and it feels like a soft t-shirt. It gives lift like you paid for it, and it has full coverage in the back with no bulging or rolling. It comes in a bunch of different colors. The bra is designed to provide a natural-looking lift and support, making it a comfortable and confidence-boosting alternative to traditional bras. # Visual style The ad has a UGC feel, with a casual and relatable tone. The editing style is simple, with static shots and smooth transitions. The production quality is decent, with natural lighting and a focus on the product. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is good, with the text and product actions timed to the voiceover lines. # Hooks Spoken: Female 1: This is honestly like a boob job without the surgery. Text overlay: This is honestly like a boob job without the surgery. Visual: 00:03–00:05 The woman holds up a small, round insert. She is speaking to the camera. # Funnel stage Consideration # Pain points The ad addresses the pain point of uncomfortable bras with underwire and painful straps. The woman states that the bra has "no underwire, there's no painful straps." # Value propositions - Boob job without the surgery - So comfy I actually forgot I had it on today # Benefits - Feels like a soft T-shirt - Giving lift like I paid for it - Everything is smooth - Super wearable # Features - No underwire - No painful straps - Full coverage - No bulging - No rolling # Call to action SHOP NOW # Social proof - "This is honestly like a boob job without the surgery" – Female 1 (Customer) - "People keep asking if I got work done" – Female 1 (Customer) - "It lifts so much it looks like I'm wearing a whole cup size up" – Female 1 (Customer) - "It's so comfy I actually forgot I had it on today" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:02 The video opens with a woman standing in front of the camera, showing off her figure while wearing the HeyShape Catfish Bra. - 00:02–00:03 The woman holds up a small, round insert, which is presumably part of the bra's design. - 00:03–00:05 The woman states that the bra is like a boob job without the surgery, conveying the message that the bra provides a significant lift and enhancement to the wearer's figure. The perspective is from the woman, who is speaking directly to the audience in a casual and enthusiastic tone. - 00:06–00:09 The woman says that people keep asking her if she got work done, but it's just the bra, emphasizing the transformative effect of the bra. The perspective is from the woman, who is sharing her personal experience with the product in a relatable and humorous way. - 00:10–00:15 The woman states that the bra has no underwire or painful straps, and it feels like a soft t-shirt, highlighting the comfort and wearability of the bra. The perspective is from the woman, who is describing the features and benefits of the product in a straightforward and informative tone. - 00:15–00:17 The woman says that the bra gives lift like she paid for it, emphasizing the value and effectiveness of the product. The perspective is from the woman, who is expressing her satisfaction with the bra's performance in a confident and playful tone. - 00:17–00:19 The woman turns around to show the back of the bra, stating that it has full coverage with no bulging, conveying the message that the bra provides a smooth and flattering fit. The perspective is from the woman, who is demonstrating the bra's design and features in a practical and informative way. - 00:19–00:21 The woman says that the bra has no rolling and everything is smooth, reinforcing the comfort and fit of the product. The perspective is from the woman, who is providing additional details about the bra's features in a concise and reassuring tone. - 00:21–00:26 The woman jokingly warns viewers not to get the bra unless they're okay with people asking what they had done, highlighting the transformative effect of the bra and creating a sense of intrigue. The perspective is from the woman, who is using humor to engage the audience and emphasize the product's benefits. - 00:26–00:31 The woman states that the bra comes in a bunch of different colors, showing off the brown version she got, and says it's cute and super wearable, showcasing the variety and style of the product. The perspective is from the woman, who is providing additional information about the bra's options in an enthusiastic and appealing tone. - 00:31–00:37 The woman shares that she is wearing a size large and is normally a 36F, and it lifts so much it looks like she's wearing a whole cup size up, providing sizing information and emphasizing the bra's lifting effect. The perspective is from the woman, who is sharing her personal experience with the product in a relatable and informative way. - 00:37–00:40 The woman says that the bra is so comfy she actually forgot she had it on today, reinforcing the comfort and wearability of the product. The perspective is from the woman, who is expressing her satisfaction with the bra's comfort in a genuine and convincing tone. - 00:40–00:43 The video ends with a screen displaying the HeyShape logo and a "Shop Now" button, prompting viewers to purchase the product.

# Ad summary This ad features a woman reviewing the HeyShape shapewear crop top. She highlights its comfort, support, and versatility, showcasing it in different outfits and settings. She emphasizes the built-in shaping and the fact that it can be worn without a bra, making it a staple for any occasion. # Brand positioning HeyShape is presented as a brand focused on providing comfortable and versatile shapewear that enhances natural curves. The brand aims to occupy a space in the consumer's mind as a provider of everyday essentials that offer support and shaping without sacrificing comfort. The brand aligns with a lifestyle that values both comfort and style, promoting the idea that women can feel confident and supported in their clothing choices. HeyShape pushes against the norm of traditional shapewear, which is often associated with discomfort and restriction, by offering a product that is soft, stretchy, and easy to wear. The brand positioning is both functional (providing shaping and support) and emotional (boosting confidence and comfort). # Product The HeyShape shapewear crop top is a versatile and comfortable garment designed to provide shaping and support without the need for a bra. It is made from a soft and stretchy fabric that hugs the body in the right places, keeping everything in place all day. The crop top features built-in shaping that lifts and defines curves, offering a flattering silhouette. It is available in three colors (black, red, and seafoam green) to suit different vibes and occasions. The keyhole neckline adds a nice little touch, making it suitable for both casual lounging and nights out. The product addresses the purchase barriers of discomfort and lack of versatility often associated with shapewear, offering a comfortable and supportive option that can be worn for any occasion. The ad emphasizes that the fit makes the wearer confident enough to wear it all the time, highlighting its comfort and versatility. # Visual style The ad has a UGC feel with a mix of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and polished commercial, supporting a relatable and informative tone. The pacing is consistent, with cuts timed to the music and voiceover. # Hooks Spoken: 00:03–00:04 That's this shape me up crop top for me. Visual: 00:03–00:03 A woman with long curly brown hair, wearing a black crop top and denim shorts, stands in front of a mirror in a brightly lit room. There is a plant in the background. The camera is stationary and at eye level, capturing her upper body. She is gesturing with her hands as she speaks. # Funnel stage Consideration # Pain points The ad addresses the pain point of uncomfortable and restrictive shapewear. The woman states that the product is comfortable and supportive, contrasting with the typical discomfort associated with shapewear. # Value propositions - Shapewear that is comfortable and versatile - Built-in shaping for a flattering silhouette - No bra needed for convenience and comfort - Suitable for lounging and nights out # Benefits - Lifts and defines curves without a bra - Hugs you in just the right places - Keeps everything in place all day - Comfortable - Supportive - Versatile # Features - Built-in shaping - Soft and stretchy fabric - Keyhole neckline # Call to action SHOP NOW # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing and showcasing the product. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman standing in front of her closet, showcasing the HeyShape crop top she is wearing. The message is to introduce the brand and the product. The perspective is from the brand, showing the product in a lifestyle setting. The tone is casual and inviting. - 00:03–00:08 00:03–00:08 The woman is sitting on a couch, wearing the crop top and explaining its features, such as built-in shaping and the ability to lift and define curves without a bra. The message is to highlight the product's benefits and unique selling points. The perspective is from the customer, sharing her personal experience with the product. The tone is enthusiastic and informative. - 00:09–00:17 00:09–00:17 The woman is standing by her front door, wearing the crop top and discussing its versatility, comfort, and supportive qualities. The message is to emphasize the product's suitability for various occasions and its comfortable fit. The perspective is from the customer, sharing her experience of wearing the product all the time. The tone is casual and relatable. - 00:18–00:23 00:18–00:23 The woman is standing outside her front door at night, wearing the crop top and highlighting its suitability for nights out, emphasizing the keyhole neckline. The message is to showcase the product's versatility and stylish design. The perspective is from the customer, demonstrating how the product can be dressed up for different occasions. The tone is confident and stylish. - 00:24–00:27 00:24–00:27 The video shows the crop top in three different colors, emphasizing the variety available. The message is to showcase the product's availability in multiple colors to suit different preferences. The perspective is from the brand, highlighting the product range. The tone is informative and appealing. - 00:27–00:33 00:27–00:33 The woman is shown in various settings, wearing the crop top and summarizing its benefits, including shaping, comfort, and versatility. The message is to reinforce the product's key selling points and its ability to become a staple in the viewer's closet. The perspective is from the customer, sharing her overall satisfaction with the product. The tone is enthusiastic and persuasive.

# Ad summary This ad features a woman reviewing a bra top from HeyShape. She highlights its comfort, support, and smooth design, showcasing its versatility for everyday wear. # Brand positioning HeyShape is presented as a brand that offers comfortable and supportive bra tops designed for everyday wear. The brand aims to occupy a space in the consumer's mind as a provider of practical and versatile clothing that addresses common fit issues like back bulge and lack of support. The brand aligns with a lifestyle of comfort and convenience, pushing against the norms of traditional bras with underwire and thick straps. The brand positioning is both functional (support, smoothness) and emotional (confidence, comfort). # Product The featured product is a ribbed bra top from HeyShape. It is described as a stretchy top with no underwire, no bra underneath, and no thick straps. The top offers full coverage in the back, providing a super smooth look with no weird lines or back bulge. It is designed to hold the wearer without squishing or sliding. The bra top comes in five colors, with the presenter owning three. It is suitable for everyday activities such as school pick-up, errands, and even going to bed. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, bright aesthetic. The editing style is simple with static shots and smooth transitions. The pacing is consistent, with a conversational rhythm that matches the presenter's speech. The overall production quality is high-end, supporting the intended tone of a relatable yet aspirational product review. # Hooks Spoken: We need to rename this the Catfish Bra because why do they look like this Text overlay: HEYSHAPE / We need to rename this the Catfish Bra Visual: 00:00–00:03: A woman stands in front of a closet, wearing a white ribbed bra top and blue jeans. She snaps her fingers three times. The camera is stationary and selfie-style, focusing on her upper body. The background includes a closet with clothes and a wall with a light fixture. Text overlay: "HEYSHAPE". # Funnel stage Consideration # Pain points The ad addresses the pain point of finding a comfortable and supportive bra top that provides a smooth, natural look without underwire or thick straps. The presenter highlights the issue of back bulge and weird lines that can be caused by traditional bras, stating, "Full coverage, super smooth, no weird lines, no back bulge." # Value propositions - Comfortable support: The bra top provides support without the discomfort of underwire or thick straps. - Flattering fit: The bra top offers full coverage and a smooth design, eliminating back bulge and weird lines. - Versatile wear: The bra top is suitable for everyday activities such as school pick-up, errands, and even going to bed. # Benefits - Full coverage, super smooth - Holds me without squishing or sliding # Features - No underwire - No bra underneath - No thick straps - Stretchy top - Full coverage - Super smooth - No weird lines - No back bulge # Call to action Shop Now # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 00:00–00:03: The video begins with the presenter snapping her fingers three times while wearing the bra top. This is intended to grab the viewer's attention and set a playful tone. The perspective is from the presenter, who is directly addressing the audience. - 00:03–00:15 00:03–00:15: The presenter states that the bra should be renamed the "Catfish Bra" because it makes her breasts look good despite having zero support. She emphasizes that it has no underwire, no bra underneath, and no thick straps. This is intended to highlight the product's comfort and natural look. The perspective is from the presenter, who is directly addressing the audience. - 00:15–00:21 00:15–00:21: The presenter turns to show the back of the bra top, highlighting its full coverage and smooth design, with no weird lines or back bulge. This is intended to showcase the product's flattering fit. The perspective is from the presenter, who is directly addressing the audience. - 00:21–00:27 00:21–00:27: The presenter mentions that she is wearing a small size and is actually a B size, emphasizing that the bra top still holds her without squishing or sliding. This is intended to address concerns about fit and support. The perspective is from the presenter, who is directly addressing the audience. - 00:27–00:33 00:27–00:33: The presenter shows three colors of the bra top and mentions that it comes in five colors, stating that she plans to buy the other two. This is intended to highlight the product's variety and her satisfaction with it. The perspective is from the presenter, who is directly addressing the audience. - 00:33–00:37 00:33–00:37: The presenter shares that she wears the bra top to school pick-up, errands, and even to bed, emphasizing its versatility. This is intended to showcase the product's suitability for everyday activities. The perspective is from the presenter, who is directly addressing the audience. - 00:37–00:41 00:37–00:41: The presenter concludes by expressing her love for the bra top. This is intended to reinforce the product's appeal and encourage viewers to purchase it. The perspective is from the presenter, who is directly addressing the audience.

# Ad summary This ad promotes the HEYSHAPE crop top, highlighting its affordability and availability in five different colors. The ad features a series of close-up shots showcasing the various colors of the crop top. # Brand positioning The brand HEYSHAPE is presented as an affordable option for trendy activewear. The ad focuses on the accessibility of the brand by highlighting the low price point and the variety of colors available. The brand aims to occupy a space in the consumer's mind as a budget-friendly option that doesn't compromise on style. The brand aligns with a lifestyle that values both fashion and practicality, suggesting that customers can stay on-trend without breaking the bank. The brand positioning is functional, emphasizing the simplicity and affordability of its products. # Product The product being advertised is the HEYSHAPE crop top. It is described as "so cheap" and available in five different colors. The crop top appears to be made of a ribbed material and has a racerback design. The ad emphasizes the affordability of the crop top and the variety of colors it comes in, suggesting that it is a versatile and budget-friendly addition to any wardrobe. The ad addresses the purchase barrier of cost by explicitly stating that the crop top is inexpensive. # Visual style The ad has a UGC feel with a casual, handheld camera style. The editing is simple with quick cuts to showcase the different colors of the crop top. The production quality is basic, giving it an authentic and relatable vibe. The pacing is fast, with cuts timed to the music beat, creating a sense of energy and excitement. # Hooks Spoken: [Singing] Hoy, tengo el pecho pelado, me di una mata. El corazón dándome pata. Dime, baby, dónde tú estás. Text overlay: POV: The viral HEYSHAPE crop top is so cheap. You got it in 5 different colors Visual: The shot shows a stack of two HEYSHAPE crop tops, one black and one white, lying on a wooden surface. The camera is positioned directly above, providing a top-down view. The lighting is bright and natural. The crop tops are neatly folded and arranged. The background is a simple wooden surface with a light brown color. The camera is stationary. / The shot shows a stack of three HEYSHAPE crop tops in peach, teal, and black, lying on a wooden surface. The camera is positioned directly above, providing a top-down view. The lighting is bright and natural. The crop tops are neatly folded and arranged. The background is a simple wooden surface with a light brown color. The camera is stationary. / The shot shows a close-up of a peach HEYSHAPE crop top on a mannequin. The camera is positioned close to the crop top, highlighting the ribbed texture and design. The lighting is bright and natural. The background is slightly blurred. The camera is stationary. / The shot shows a close-up of a teal HEYSHAPE crop top on a mannequin. The camera is positioned close to the crop top, highlighting the ribbed texture and design. The lighting is bright and natural. The background is slightly blurred. The camera is stationary. / The shot shows a close-up of a black HEYSHAPE crop top on a mannequin. The camera is positioned close to the crop top, highlighting the ribbed texture and design. The lighting is bright and natural. The background is slightly blurred. The camera is stationary. / The shot shows a close-up of a white HEYSHAPE crop top on a mannequin. The camera is positioned close to the crop top, highlighting the ribbed texture and design. The lighting is bright and natural. The background is slightly blurred. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding affordable and trendy activewear. The text overlay explicitly states that the HEYSHAPE crop top is "so cheap," suggesting that it is a solution for those who want to stay fashionable without breaking the bank. # Value propositions - Affordable: The crop top is "so cheap." - Variety: Available in 5 different colors. # Benefits - Affordable price - Available in 5 different colors # Features - Ribbed material - Racerback design # Call to action None used. # Social proof - "POV: The viral HEYSHAPE crop top is so cheap. You got it in 5 different colors" - Text Overlay # Point of view - Customer 100% – The entire video is shot from a first-person perspective, showcasing the product as if the viewer is experiencing it directly. # Storyline - 00:00–00:06 The video begins with a shot of multiple HEYSHAPE crop tops stacked on a wooden surface. The camera moves to showcase each color of the crop top. The message conveyed is that the crop top is available in multiple colors. The perspective is from a customer who is showing off the different colors of the crop top they own. The tone is casual and enthusiastic.

# Ad summary This ad showcases a woman unboxing and wearing a black bodysuit from HeyShape. The video highlights the product's ability to enhance the wearer's figure, particularly the bust, and emphasizes its stylish design. # Brand positioning HeyShape is presented as a brand focused on enhancing a woman's natural figure through its shapewear. The brand aims to occupy a space in the consumer's mind that values both style and functionality, offering products that not only shape the body but also look fashionable. The brand aligns with a lifestyle that promotes confidence and self-expression through clothing. It appears to push against the norm of traditional, less visible shapewear by offering pieces that can be worn as outerwear. The brand positioning is both functional, providing shaping and support, and emotional, boosting confidence and style. # Product The featured product is a black bodysuit from HeyShape. It is designed to be worn as outerwear, functioning as both shapewear and a stylish top. The bodysuit has a sweetheart neckline and thin straps, providing support and enhancing the bust. It is shown being unboxed and worn, highlighting its ability to create a flattering silhouette. The ad implies that the bodysuit addresses the purchase barrier of traditional shapewear being uncomfortable or unappealing by showcasing its fashionable design and comfortable fit. # Visual style The ad has a casual, UGC feel with natural lighting and a handheld camera. The editing style is simple, with cuts between shots to showcase the product. The production quality is decent, giving it a polished yet relatable vibe. The pacing is moderate, with cuts timed to the music beats. The overall aesthetic is bright and sunny, contributing to a positive and confident tone. # Hooks Spoken: 00:01–00:03: [Singing in Spanish] Text overlay: I AM HAPPY TO SEE YOU, TOO. Visual: 00:00–00:01: A woman stands outside a building with a stucco wall and a glass door. She is holding a white package with black text that reads, "I AM HAPPY TO SEE YOU, TOO." She is wearing a gray tank top and a colorful tie-dye skirt. The camera is selfie-style, handheld, and slightly shaky. The lighting is bright and natural. / 00:01–00:03: The woman opens the package and pulls out a black bodysuit. She holds it up to the camera, showing its design. The camera is still handheld and selfie-style. The lighting remains bright and natural. # Funnel stage Consideration # Pain points The ad implies that traditional shapewear is often uncomfortable or unappealing, as it showcases a stylish bodysuit that can be worn as outerwear, addressing the frustration of shapewear being hidden and unfashionable. # Value propositions - Stylish shapewear: The bodysuit combines the functionality of shapewear with a fashionable design, offering a product that enhances the figure while looking trendy. - Enhanced bust: The bodysuit is designed to enhance the bust, providing a flattering silhouette. # Benefits - Enhances the bust - Stylish design # Features - Black bodysuit - Sweetheart neckline - Thin straps - Shapewear design # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer unboxing and trying on the product. # Storyline - 00:00–00:01 00:00–00:01: The video begins with a woman standing outside, holding a package that reads, "I AM HAPPY TO SEE YOU, TOO." She appears excited to open it. This moment is intended to create anticipation and curiosity about the product inside. The perspective is from the customer, conveyed through a casual, selfie-style camera angle. The tone is playful and inviting. - 00:01–00:03 00:01–00:03: The woman opens the package and pulls out a black bodysuit. She holds it up to the camera, showing its design. This moment is intended to reveal the product and highlight its features. The perspective remains from the customer, with a focus on showcasing the product's appearance. The tone is informative and enthusiastic. - 00:03–00:10 00:03–00:10: The woman is now wearing the bodysuit and models it for the camera. She turns around to show the fit from different angles. This moment is intended to demonstrate the product's effect on the wearer's figure and its overall style. The perspective is from the customer, showcasing the product in use. The tone is confident and stylish.

# Ad summary This ad promotes a ribbed, padded top that can be worn without a bra. The ad features a woman showing off the top and highlighting its features, such as the thick ribbed material, removable pads, and smoothing effect. She also mentions that it's on sale for $7.50. # Brand positioning This ad presents a brand that offers comfortable and supportive tops designed to be worn without a bra. The brand aims to occupy a space in the consumer's mind as a provider of convenient and confidence-boosting apparel. The brand aligns with values of comfort, support, and body positivity, promoting a lifestyle where women can feel confident and comfortable without the need for traditional bras. The brand pushes against the norm of wearing bras for support and instead offers a functional alternative that provides lift, support, and smoothing. The brand positioning is both functional (providing support and smoothing) and emotional (boosting confidence and comfort). # Product The product is a ribbed top with a V-neckline and removable pads. It is made of a thick ribbed material that provides support and smoothing. The top is designed to be worn without a bra and provides lift and support in all the right places. It is available in multiple colors and is currently on sale for $7.50. The top is for anyone who wants a comfortable and supportive top that can be worn without a bra, even if you are itty bitty or very large chested. The ad addresses the purchase barrier of needing a bra for support by highlighting that the top provides enough support on its own. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is decent, but not overly polished, which supports the intended tone of a relatable customer review. The pacing is consistent, with static shots and smooth transitions. # Hooks Spoken: 00:00–00:03: So I don't have to wear a bra, I won't, so I will be absolutely living in these all summer. Visual: 00:00–00:03: A close-up shot of three ribbed tops in different colors (red, orange, and teal) on a gray surface. The tops are neatly folded and arranged in a pile. The lighting is bright and natural, with some shadows. The camera is stationary and the shot is well-composed. # Funnel stage Consideration # Pain points The central frustration is the discomfort and inconvenience of wearing a bra. "So I don't have to wear a bra, I won't." # Value propositions - Comfort and convenience: The top can be worn without a bra, providing a comfortable and convenient alternative. - Support and lift: The top provides push-up, lift, and support in all the right places. - Smoothing effect: The back of the top comes up high and smooths everything out, so there are no lumps or bumps to worry about. - Customization: The top has removable pads, allowing the wearer to customize the level of support. - Affordability: The top is on sale for $7.50, making it an affordable option. # Benefits - Convenience - Comfort - Support - Smoothing effect - Customization options # Features - Thick ribbed material - Removable pads - No bra inside - Summer sale # Call to action Check the link. # Social proof - "So I don't have to wear a bra, I won't, so I will be absolutely living in these all summer" – Female 1 (Customer) - "The fact that I get this much push up and lift and support in all the right places without there being a bra inside is absolutely mind blowing" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 The ad begins with a shot of three ribbed tops in different colors (red, orange, and teal) on a gray surface. The speaker states that she will be living in these all summer because she doesn't have to wear a bra. This is intended to grab the viewer's attention by highlighting the convenience and comfort of the product. The perspective is from the customer, who is expressing her excitement about the product. The tone is enthusiastic and relatable. - 00:03–00:12 The speaker is now wearing the orange top and adjusts it to show the fit. She says that she gets push-up, lift, and support in all the right places without a bra. This is intended to demonstrate the product's functionality and benefits. The perspective is from the customer, who is showing off the product's features. The tone is confident and informative. - 00:12–00:15 The speaker turns around to show the back of the top and puts her hair up in a ponytail. She says that the back comes up high and smooths everything out, so there are no lumps or bumps to worry about. This is intended to highlight the product's smoothing effect and address concerns about fit and appearance. The perspective is from the customer, who is demonstrating the product's features. The tone is reassuring and practical. - 00:15–00:18 The speaker's hand touches the red top to show the material. She says that it's made of a nice thick ribbed material and has removable pads. This is intended to highlight the product's quality and customization options. The perspective is from the customer, who is providing details about the product's construction. The tone is informative and descriptive. - 00:18–00:24 The speaker is now wearing the orange top again and adjusts it to show the fit. She says that there is no bra inside and that it's a good quality top that will give you whatever level of support you need. This is intended to reinforce the product's key benefits and address concerns about support. The perspective is from the customer, who is emphasizing the product's functionality. The tone is confident and reassuring. - 00:24–00:32 The speaker is now wearing the orange top again and adjusts it to show the fit. She says that they're on a summer sale right now for about $7.50 per top, so check the link. This is intended to create a sense of urgency and encourage viewers to purchase the product. The perspective is from the customer, who is providing information about the sale. The tone is enthusiastic and promotional.

# Ad summary This ad features a peach-colored ribbed tank top with a keyhole neckline. The ad uses a customer quote to highlight the top's popularity and comfort. # Brand positioning HEISHAPE is presented as a brand that offers comfortable and stylish basics. The brand positions itself as a provider of everyday essentials that are well-loved and frequently worn, as implied by the customer testimonial. The brand focuses on creating pieces that seamlessly integrate into the customer's wardrobe, becoming go-to items for daily wear. The brand positioning is emotional, emphasizing comfort and satisfaction. # Product The product is a peach-colored ribbed tank top. It features a keyhole neckline. The top is designed for everyday wear, as suggested by the quote "I've worn this top all summer..." The ad highlights the top's comfort and versatility, implying it's a staple piece. The ad addresses the purchase barrier of uncertainty by showcasing its popularity and frequent use. # Visual style The ad has a clean and minimalist visual aesthetic. The production quality is highly polished with a studio shot. The image treatment includes background removal. The typography integration is simple and legible. The style is clean and scannable. # Hooks Headline: "I've worn this top all summer..." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding comfortable and versatile clothing items that can be worn frequently. # Value propositions - Comfort and versatility: The top is presented as a comfortable and versatile wardrobe staple. # Benefits - Comfort - Versatility # Features - Ribbed fabric - Keyhole neckline # Call to action None used. # Social proof - "I've worn this top all summer..." # Point of view - Customer: The quote at the top of the image provides a customer's perspective on the product. - Brand: The brand name at the bottom of the image represents the brand's perspective. # Storyline - The ad begins with a customer testimonial, "I've worn this top all summer...", which conveys the message that the product is well-loved and frequently worn. The audience experiences this from the customer's perspective, building trust and credibility. - The ad then displays the product, a peach-colored ribbed tank top, to visually showcase the item being praised. The brand is telling the audience what the product looks like. - The ad concludes with the brand name, HEISHAPE, reinforcing brand recognition. The brand is telling the audience who makes the product.

# Ad summary This ad features a woman reviewing a HeyShape top. She compares it to a regular bra, highlighting the comfort, support, and flattering fit of the HeyShape top. # Brand positioning HeyShape is presented as a brand that offers comfortable and supportive alternatives to traditional bras. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, flattering, and confidence-boosting apparel. The brand aligns with values of comfort, support, and body positivity. HeyShape pushes against the norm of uncomfortable and expensive traditional bras, offering a functional and emotional solution for women seeking comfortable and supportive clothing. # Product The HeyShape top is a comfortable and supportive alternative to traditional bras. It is made of a stretchy, soft material that moves with the body instead of fighting it. The top provides lift and support, ensuring everything sits where it's supposed to instead of migrating south throughout the day. It lays flat on the back without weird lumps or rolling, providing a smooth and flattering fit. The top is available in various colors, including light blue and red. The reviewer wears a size large and is normally a D size. # Visual style The ad has a UGC feel with a mix of static shots and smooth transitions. The production quality is polished, giving it a commercial feel while maintaining a relatable tone. The pacing is consistent, with cuts timed to the music beats and voiceover lines. The overall aesthetic is bright and inviting, with natural lighting and a focus on showcasing the product's features and benefits. # Hooks Spoken: 00:03–00:05: Girl, sit down. We need to talk about this bra situation. Text overlay: 00:03–00:05: Girl, sit down. / 00:03–00:05: we need to talk about this bra situation. Visual: 00:00–00:02: A woman with tan skin and long brown hair stands in front of a closet, wearing a white ribbed tank top and jeans. She is smiling and adjusting the top. The camera is stationary and close-up, focusing on her upper body. The lighting is bright and natural. / 00:03–00:05: A woman with tan skin and long dark hair sits on a couch, wearing a black tank top. She is speaking directly to the camera. The camera is stationary and close-up, focusing on her face. The lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the discomfort and lack of support provided by traditional bras. "You know, the one that's supposed to be 'supportive' and cost more than my grocery budget." # Value propositions - The HeyShape top is a comfortable and supportive alternative to traditional bras. - The top is made of a stretchy, soft material that moves with the body instead of fighting it. - The top provides lift and support, ensuring everything sits where it's supposed to instead of migrating south throughout the day. # Benefits - Comfortable fit - Supportive - Flattering fit - Smooth back - No rolling - Stretchy fabric - Moves with you - Lift situation is real - Everything's sitting where it's supposed to # Features - Stretchy fabric - Soft material - Moves with you # Call to action Shop now # Social proof - "Girl, sit down. We need to talk about this bra situation." – Female 1 (Customer) - "And this is me in this top that literally feels like I'm wearing a soft T-shirt." – Female 1 (Customer) - "The lift situation is real. I look bigger, but it's because everything's sitting where it's supposed to instead of migrating south throughout the day." – Female 1 (Customer) - "Now this is one of those purchases where you immediately wonder why you waited so long to try it." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product. # Storyline - 00:03–00:05 00:03–00:05: The creator introduces the topic of the video, which is a bra situation. The message is to set the stage for a discussion about bras and support. The perspective is from the creator, speaking directly to the audience in a casual tone. - 00:06–00:11 00:06–00:11: The creator shows herself wearing a regular bra, describing it as one that's supposed to be supportive and costs more than her grocery budget. The message is to highlight the shortcomings of traditional bras. The perspective is from the creator, comparing her experience with regular bras to the advertised product. - 00:12–00:16 00:12–00:16: The creator shows herself wearing the HeyShape top, describing it as feeling like a soft T-shirt. The message is to emphasize the comfort of the HeyShape top. The perspective is from the creator, highlighting the positive aspects of the advertised product. - 00:17–00:24 00:17–00:24: The creator points out the difference between the regular bra and the HeyShape top, noting how the back lays flat without lumps or rolling. The message is to showcase the smooth and flattering fit of the HeyShape top. The perspective is from the creator, providing a detailed comparison of the two products. - 00:25–00:29 00:25–00:29: The creator highlights how the front of the HeyShape top makes an appearance, joking that her coffee barista definitely noticed. The message is to emphasize the flattering and confidence-boosting effect of the top. The perspective is from the creator, using humor to connect with the audience. - 00:30–00:34 00:30–00:34: The creator describes the fabric of the HeyShape top as stretchy and soft, emphasizing that it moves with the body instead of fighting it. The message is to highlight the comfort and flexibility of the top. The perspective is from the creator, providing a detailed description of the product's material. - 00:35–00:40 00:35–00:40: The creator shares that she is wearing a size large and is normally a D size, noting that the lift situation is real and she looks bigger. The message is to demonstrate the supportive and flattering fit of the top. The perspective is from the creator, providing sizing information and personal experience. - 00:41–00:45 00:41–00:45: The creator explains that she looks bigger because everything is sitting where it's supposed to instead of migrating south throughout the day. The message is to emphasize the supportive and uplifting effect of the top. The perspective is from the creator, providing a detailed explanation of the product's benefits. - 00:46–00:50 00:46–00:50: The creator concludes by saying that the HeyShape top is one of those purchases where you immediately wonder why you waited so long to try it. The message is to encourage viewers to try the product and experience its benefits. The perspective is from the creator, providing a final endorsement of the product.

# Ad summary This ad showcases a variety of ribbed tank tops in different colors. The tank tops are displayed in a visually appealing manner, highlighting their texture and design. # Brand positioning The brand is presented as offering a diverse range of stylish and comfortable ribbed tank tops. The variety of colors suggests the brand aims to cater to different personal styles and preferences. The brand positions itself as a provider of versatile wardrobe staples that are both fashionable and practical. # Product The product featured is a ribbed tank top with a racerback design and a small V-shaped notch at the neckline. The tank tops come in multiple colors, including yellow, maroon, teal, black, white, and orange. The ribbed texture is emphasized, suggesting a comfortable and flexible fit. The tank tops are presented as versatile pieces suitable for various occasions. # Visual style The ad has a clean and minimalist aesthetic, with a focus on showcasing the product in a visually appealing way. The lighting is bright and even, highlighting the colors and textures of the tank tops. The camera work is simple and straightforward, with static shots and smooth transitions. The overall production quality is polished, creating a professional and appealing look. # Hooks Spoken: [Inaudible] Text overlay: ❤️ Visual: A top-down shot shows a stack of ribbed tank tops in various colors (yellow and maroon) on a white, textured surface. A floral arrangement with purple and blue flowers is placed at the top of the frame. The camera is stationary, and the lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish and comfortable ribbed tank tops in various colors # Benefits - Versatile wardrobe staple - Comfortable fit - Stylish design # Features - Ribbed texture - Racerback design - V-shaped notch at the neckline - Multiple colors # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product range and features. # Storyline - 00:00–00:02 The ad begins with a stack of ribbed tank tops in various colors being arranged on a white surface. - 00:02–00:04 The hands pick up an orange tank top and show the texture of the material. - 00:04–00:07 The hands pick up a white tank top and show the texture of the material. - 00:07–00:09 The hands pick up a teal tank top and show the texture of the material. - 00:09–00:10 The ad ends.

# Ad summary This ad showcases a collection of ribbed tank tops with a keyhole design, emphasizing their versatility and comfort. The ad uses a lighthearted tone to appeal to viewers who seek both style and ease in their wardrobe choices. # Brand positioning The brand is presented as relatable and understanding of everyday fashion dilemmas. It positions itself as a provider of comfortable and versatile clothing options that cater to individuals who want to look stylish without sacrificing comfort. The brand aligns with values of practicality and self-acceptance, pushing against the norm of needing to be overly glamorous or perfect. The brand positioning is functional, focusing on providing easy-to-wear pieces that fit into a casual lifestyle. # Product The product featured is a ribbed tank top with a keyhole design at the neckline. The tank tops come in multiple colors, including black, brown, orange, red, light blue, and yellow. The fabric appears to be soft and stretchy, designed for comfort and ease of wear. The keyhole detail adds a touch of style, making it a versatile piece that can be dressed up or down. The ad implies that these tank tops are for anyone who wants a comfortable and stylish option for everyday wear, addressing the purchase barrier of finding clothes that are both fashionable and easy to wear. # Visual style The ad has a casual, UGC feel with a bright and airy aesthetic. The editing style is simple with static shots and minimal transitions. The production quality is clean but not overly polished, giving it a relatable and authentic vibe. The pacing is moderate, with cuts timed to the music. The overall visual style supports the intended tone of being approachable and easygoing. # Hooks Spoken: 00:00–00:05: I'm supposed to look pretty and girly, which is completely impossible because I'm gross and I have nothing to wear. Visual: 00:00–00:05: A top-down shot shows a pair of hands stacking several ribbed tank tops on a gray blanket with a butterfly pattern. The tank tops are in various colors, including black, brown, orange, red, light blue, and yellow. A book titled "Lifescape" with a pink cover and a small decorative flower are visible in the background. The lighting is bright and even, highlighting the textures of the blanket and clothing. The camera is stationary, providing a clear view of the products being displayed. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is not having the right clothes to feel good about oneself. "I'm supposed to look pretty and girly, which is completely impossible because I'm gross and I have nothing to wear." # Call to action None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing and reviewing the product. # Storyline - 00:00–00:05 00:00–00:05: The video begins with a person stacking several ribbed tank tops on a gray blanket. The person is speaking about how she is supposed to look pretty and girly, which is impossible because she feels gross and has nothing to wear. This sets up the problem of not having the right clothes to feel good about oneself. The perspective is from someone who feels they don't have the right clothes to meet certain expectations, conveyed through a casual and self-deprecating tone. The moment is intended to be relatable and humorous, highlighting a common frustration. - 00:05–00:06 00:05–00:06: The person holds up a light-colored tank top. This continues the narrative of showcasing the product as a solution to the problem of not having anything to wear. The perspective remains from the customer, showing the product as a potential solution to their fashion dilemma. The tone is casual and relatable.

# Ad summary This ad showcases a variety of ribbed tank tops in different colors. The video highlights the tank tops' features, such as their stretchy material and removable pads. # Brand positioning This ad presents a brand that focuses on providing comfortable and versatile clothing options. The brand aims to occupy a space in the consumer's mind as a provider of everyday essentials that are both functional and stylish. The brand aligns with values of comfort and practicality, offering clothing that fits seamlessly into a modern lifestyle. The brand positioning is functional, emphasizing the comfort and versatility of its products. # Product The product featured in this ad is a ribbed tank top with a V-neck design. The tank top is made from a stretchy material, as demonstrated by the hands pulling and stretching the fabric. It comes in multiple colors, including teal, white, black, yellow, red, and brown. The tank top also features removable pads, providing customizable support and coverage. The ad highlights the tank top's versatility and comfort, suggesting it is suitable for everyday wear. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the product. The editing is straightforward, with static shots and minimal transitions. The production quality appears polished, with good lighting and clear visuals. The pacing is moderate, allowing viewers to see the product features clearly. # Hooks Spoken: 00:00–00:03: I see it, I like it, I want it, I got it. Text overlay: 00:00–00:03: Super stretchy Visual: 00:00–00:02: A stack of ribbed tank tops in various colors (brown, red, yellow, black, white, and teal) is arranged on a fluffy gray surface. A pair of light-skinned hands picks up the teal tank top. The camera is positioned directly overhead, providing a clear view of the products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding comfortable and versatile clothing that can be customized to individual preferences. The stretchy material and removable pads offer solutions for those seeking both support and flexibility in their everyday wear. # Value propositions - Comfortable and versatile: The stretchy material and ribbed fabric provide a comfortable fit suitable for various activities. - Customizable support: Removable pads allow the wearer to adjust the level of support and coverage as needed. - Multiple color options: Available in a variety of colors to match different styles and preferences. # Benefits - Stretchy material for comfort and flexibility - Removable pads for customizable support # Features - Ribbed fabric - V-neck design - Stretchy material - Removable pads - Multiple colors # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:02 The video begins with a stack of ribbed tank tops in various colors on a fluffy gray surface. A pair of hands picks up the teal tank top to demonstrate its stretchiness. - 00:02–00:06 The hands stretch the teal tank top, showing how the material expands and recovers. This demonstrates the flexibility and comfort of the fabric. - 00:06–00:08 The hands display the removable pads from the teal tank top, highlighting the customizable support feature. - 00:08–00:10 The hands remove the teal tank top from the stack, followed by the white, black, and yellow tank tops, showcasing the variety of colors available.

# Ad summary This ad showcases a variety of ribbed, sleeveless tops in different colors. The tops have a unique design with a small cutout at the neckline and removable pads. The ad emphasizes the product's features through visual demonstrations. # Brand positioning The brand is presented as offering stylish and versatile basics. The focus is on providing comfortable and fashionable clothing items that can be easily incorporated into everyday wear. The brand aligns with a lifestyle that values simplicity and practicality, offering functional pieces that are also aesthetically pleasing. The brand positioning is functional, emphasizing the design and features of the product. # Product The product being advertised is a ribbed, sleeveless top with a unique design featuring a small cutout at the neckline. The tops come in various colors, including black, brown, red, orange, and blue. The tops are made from a stretchy, ribbed material that appears soft and comfortable. A key feature highlighted is the removable pads, which provide customizable support and coverage. The ad focuses on the product's versatility and stylish design, making it a desirable addition to any wardrobe. # Visual style The ad has a clean and simple aesthetic with a focus on showcasing the product. The lighting is bright and even, highlighting the colors and textures of the tops. The camera work is steady and precise, with close-up shots to emphasize the product's features. The overall feel is polished and professional, aiming to convey quality and style. # Hooks Spoken: 00:00–00:01 Te necesito. Visual: 00:00–00:02 A hand moves across a stack of ribbed, sleeveless tops in various colors (black, brown, red, orange, blue). The tops are arranged on a gray surface with a magazine and flowers in the background. The camera is stationary and provides a close-up view of the tops. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Features - Ribbed material - Sleeveless design - Small cutout at the neckline - Removable pads - Various colors # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product's features and design. # Storyline - 00:00–00:02 The video begins with a hand displaying a stack of ribbed, sleeveless tops in various colors. The hand moves across the tops, highlighting their texture and design. This is intended to capture the viewer's attention and showcase the variety of colors available. - 00:02–00:03 The hand picks up a blue top and stretches the fabric, demonstrating its elasticity and softness. This aims to convey the comfort and quality of the material. - 00:03–00:06 The hand removes a pad from an orange top, showing how the pads can be easily inserted and removed. This highlights the customizable support feature of the top. - 00:06–00:08 The hand displays the red and brown tops, further showcasing the range of colors available. This reinforces the product's versatility and stylish design.

# Ad summary This ad showcases a variety of ribbed, sleeveless crop tops with a V-neck design and removable padding. The tops are displayed in multiple colors, highlighting their versatility and comfort. # Brand positioning This brand is presented as a provider of comfortable and stylish everyday wear, focusing on functional design and a variety of color options. The brand aims to occupy a space in the consumer's mind as a go-to for versatile basics that offer both comfort and a touch of style. The brand aligns with a lifestyle that values simplicity and practicality, offering products that are easy to incorporate into daily routines. The brand positioning is functional, emphasizing the comfort and versatility of its products. # Product The product featured is a ribbed, sleeveless crop top designed with a V-neck and removable padding. The tops come in a variety of colors, including white, orange, black, green, red, and tan. The ribbed texture adds a subtle design element, while the V-neck provides a modern touch. The removable padding allows for customizable support and coverage. The product is presented as a comfortable and versatile option for everyday wear, suitable for various activities and occasions. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the product in a simple and appealing way. The editing style is straightforward, with static shots and minimal transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, enhancing the overall viewing experience. # Hooks Spoken: 00:00–00:06: You got me misunderstood but at least I look this good Text overlay: 00:06: We can't be friends Visual: 00:00–00:05: A close-up, overhead shot shows a stack of ribbed, sleeveless crop tops in various colors (white, orange, black, green, red, and tan) on a white quilted surface. A hand with manicured nails and silver bracelets picks up the white top, stretches it, and removes the padding. The background includes a newspaper, a white plate with a teacup, and artificial flowers. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of finding comfortable and versatile clothing that still looks stylish. The ad shows the product is comfortable and versatile. # Value propositions - Comfortable and stylish everyday wear - Versatile design suitable for various occasions - Customizable support with removable padding # Benefits - Comfortable fit - Versatile style - Customizable support with removable padding # Features - Ribbed texture - Sleeveless design - V-neck cut - Removable padding - Variety of colors # Call to action None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone handling and showcasing the product, giving it a user-generated content feel. # Storyline - 00:00–00:05 00:00–00:05: A hand picks up a white ribbed crop top from a stack of various colors. The top is stretched to demonstrate its elasticity. The removable padding is then taken out and squeezed to show its softness. - 00:05–00:09 00:05–00:09: The hand then picks up the remaining crop tops, showing the variety of colors available. The tops are stacked and then fanned out to display each color individually.

# Ad summary This ad showcases a collection of ribbed tank tops in various colors, emphasizing their versatility and appeal. # Brand positioning The brand is presented as offering stylish and versatile ribbed tank tops that cater to a trendy and fashion-conscious audience. The variety of colors suggests the brand aims to provide options for different personal styles, positioning itself as a go-to for everyday wardrobe staples. The brand aligns with a lifestyle that values comfort and style, pushing against the norm of sacrificing comfort for fashion. The brand positioning is both functional (providing versatile clothing) and emotional (offering a sense of style and confidence). # Product The product featured is a ribbed tank top with a V-neck design, available in multiple colors including orange, yellow, red, brown, blue, white, and black. The tank tops are made from a ribbed material, providing a textured look and comfortable fit. The V-neck design adds a stylish touch, making it suitable for various occasions. The ad highlights the versatility of the tank tops, suggesting they can be worn as everyday essentials. The variety of colors addresses the purchase barrier of limited options, encouraging viewers to find their perfect match. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style features static shots and smooth transitions, creating a clean and professional look. The production quality is high, supporting the intended tone of showcasing a desirable product. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:01: Look at this! Visual: 00:00–00:01: A close-up shot shows a stack of ribbed tank tops in various colors (orange, yellow, red, brown, blue, white, and black) arranged on a white satin sheet. The camera is stationary, providing a clear view of the products. The lighting is bright and natural, emphasizing the product's details. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Features - Ribbed material - V-neck design - Multiple colors # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 00:00–00:02: The video opens with a close-up shot of a stack of ribbed tank tops in various colors on a white satin sheet. The presenter says, "Look at this!" with excitement, conveying a sense of discovery and appeal. The perspective is from the brand, showcasing the product range and variety. The tone is enthusiastic and inviting, aiming to capture the viewer's attention. - 00:02–00:03 00:02–00:03: The presenter exclaims, "Perfect!" after touching one of the tank tops, reinforcing the product's quality and desirability. The perspective remains from the brand, emphasizing the product's appeal. The tone is approving and confident, further enticing the viewer. - 00:03–00:06 00:03–00:06: The presenter laughs and says, "Oh my god!" while continuing to touch and rearrange the tank tops, conveying a sense of delight and satisfaction with the product. The perspective is still from the brand, highlighting the product's attractiveness. The tone is joyful and enthusiastic, encouraging the viewer to share the same positive sentiment.

# Ad summary This ad showcases a variety of ribbed, v-neck crop tops in different colors. The ad highlights the product's features, such as removable pads and stretchy material. # Brand positioning The brand is presented as a provider of comfortable and stylish basics, specifically ribbed crop tops. The brand aims to occupy a space in the consumer's mind as a go-to for everyday wear that is both functional and fashionable. The brand aligns with a casual, youthful lifestyle, emphasizing comfort and versatility. The brand positioning is functional, focusing on the product's features like removable pads and stretchy material, while also appealing to emotional needs by offering a variety of colors to suit individual preferences. # Product The product is a ribbed crop top with a v-neck design and a small notch at the center. It is available in multiple colors, including teal, beige, black, brown, red, orange, and white. The crop top features removable pads for customizable support and is made of a stretchy material for comfort and flexibility. The ad emphasizes the product's versatility and comfort, highlighting its suitability for everyday wear. The product is presented as a stylish and functional basic that addresses the need for comfortable and supportive tops. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and a white background. The editing style is simple and straightforward, with static shots and minimal transitions. The production quality is high, giving the ad a professional and commercial feel. The pacing is moderate, with cuts timed to the music beats. The overall visual style supports the intended tone of showcasing a stylish and functional product in a visually appealing manner. # Hooks Spoken: [Singing] Think I'm gonna call it off, even if you call me love. I'm the last someone you want to call me baby. Text overlay: Removable pads Visual: The shot is an overhead view of a white surface. In the foreground, there are multiple ribbed crop tops in various colors, including teal, beige, black, brown, red, orange, and white. The crop tops are neatly arranged, showcasing the variety of colors available. In the background, there are two framed pictures and a pink neon sign that says "GIRLS GIRLS GIRLS". There is also a small ukulele. The lighting is bright and even, creating a clean and polished look. The camera is stationary, providing a clear and stable view of the products. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a comfortable and supportive top that is also stylish and versatile. The ad visually demonstrates the product's features, such as the stretchy material and removable pads, to show how it solves this problem. # Value propositions - The crop top offers customizable support due to the removable pads. - The crop top is comfortable and flexible due to the stretchy material. # Benefits - The crop top is comfortable. - The crop top is flexible. - The crop top has customizable support. # Features - Removable pads - Stretchy material # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:03 The ad begins with a display of multiple ribbed crop tops in various colors, arranged on a white surface. The intention is to showcase the variety of colors available and the overall style of the product. The perspective is from an overhead shot, providing a clear view of all the crop tops. The tone is upbeat and visually appealing, aiming to capture the viewer's attention with the colorful display. - 00:03–00:06 A hand removes some of the crop tops from the display, reducing the number to four. This action is intended to focus the viewer's attention on a smaller selection of colors. The perspective remains overhead, maintaining a clear view of the remaining crop tops. The tone is still upbeat and visually appealing, guiding the viewer's focus. - 00:06–00:08 A hand picks up a red crop top and stretches it to demonstrate the material's elasticity. This is intended to highlight the product's comfort and flexibility. The perspective remains overhead, providing a clear view of the stretching action. The tone is informative and practical, showcasing a key feature of the product. - 00:08–00:11 A hand removes the pads from a beige crop top to show that they are removable. This is intended to highlight the customizable support offered by the product. The perspective remains overhead, providing a clear view of the pad removal. The tone is informative and practical, showcasing another key feature of the product. - 00:11–00:13 A hand stretches a black crop top to further demonstrate the material's elasticity. This reinforces the product's comfort and flexibility. The perspective remains overhead, maintaining a clear view of the stretching action. The tone is informative and practical, reiterating a key feature of the product.

# Ad summary This ad showcases the Hey Shape Sculpting Bodysuit. The ad features a woman unboxing the product, putting it on, and showing how it smooths her figure under jeans. # Brand positioning Hey Shape is presented as a brand focused on providing shapewear that enhances a woman's natural figure. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and effective shapewear that can be worn under everyday clothing. The brand aligns with values of body positivity and confidence, promoting a lifestyle where women feel good about their appearance. The brand positioning is functional, focusing on the performance and simplicity of its shapewear. # Product The Hey Shape Sculpting Bodysuit is a black shapewear garment designed to smooth and sculpt the wearer's figure. It features a built-in bra with adjustable straps, a low back, and a thong bottom with snap closures. The bodysuit is made from a stretchy, compressive fabric that provides support and shaping. It is intended to be worn under clothing to create a smoother silhouette. The ad highlights how the bodysuit can help clothes fit better and provide a more flattering look. # Visual style The ad has a casual, UGC feel with natural lighting and a simple background. The editing style is straightforward with static shots and minimal transitions. The production quality is decent, giving it a polished yet relatable vibe. The pacing is consistent with the music, creating a rhythmic flow. The audio-visual sync is well-coordinated, with the music and sound effects timed to the visuals. # Hooks Spoken: [Singing] I am happy to see you, too. Text overlay: I AM HAPPY TO SEE YOU, TOO. Visual: 00:00–00:01: A woman with fair skin, long dark hair, and wearing a pink tank top and jeans stands in front of a beige wall with two gold geometric decorations and a mirror. She is holding a white Hey Shape branded shipping bag with the text "I AM HAPPY TO SEE YOU, TOO." The camera is stationary and at eye level, providing a clear view of the woman and the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central frustration or problem the product is solving is the desire to have a smoother figure and better-fitting clothes. This is signaled visually by the woman smoothing her stomach area with her hands and then buttoning her jeans over the bodysuit. # Value propositions - The Hey Shape Sculpting Bodysuit provides a simple and effective solution to smooth your figure and improve the fit of your clothes. # Benefits - Smooths figure - Clothes fit better # Features - Sculpting Bodysuit - Built-in bra with adjustable straps - Low back - Thong bottom with snap closures - Stretchy, compressive fabric # Call to action None used. # Social proof - "I AM HAPPY TO SEE YOU, TOO." # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing the product. # Storyline - 00:00–00:01 00:00–00:01: A woman holds up a Hey Shape branded shipping bag with the text "I AM HAPPY TO SEE YOU, TOO." This is the start of the ad, introducing the brand and hinting at a positive experience with the product. The perspective is from the customer, creating a friendly and relatable tone. - 00:01–00:04 00:01–00:04: The woman holds up the black Hey Shape Sculpting Bodysuit, showing the tag and design. This is a product reveal, showcasing the item being advertised. The perspective is from the customer, highlighting the product's features and design. - 00:04–00:07 00:04–00:07: The woman is shown wearing the bodysuit with her jeans unbuttoned. She smooths her stomach area with her hands. This demonstrates the product in use and its potential to smooth the figure. The perspective is from the customer, showing how the product can be incorporated into everyday wear. - 00:07–00:12 00:07–00:12: The woman buttons her jeans over the bodysuit, showing how the clothes fit better. She poses and smiles, indicating satisfaction with the product. This is a demonstration of the product's effectiveness and the positive outcome of wearing it. The perspective is from the customer, reinforcing the product's benefits and creating a sense of desire. - 00:12–00:14 00:12–00:14: The woman adjusts her hair and smiles at the camera. This is a final shot of the woman looking confident and happy, reinforcing the positive emotional outcome of using the product. The perspective is from the customer, leaving the viewer with a positive impression.

# Ad summary This ad features a woman taking a selfie in a mirror while a voiceover discusses what fashion means to them. # Brand positioning This ad does not explicitly mention a brand. However, the ad implies that fashion is a way to express yourself and boost your confidence. # Product This ad does not explicitly mention a product. However, the ad implies that fashion is a way to express yourself and boost your confidence. # Visual style The ad has a casual and natural aesthetic. The editing style is simple, with static shots and smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is slow and steady. The audio and visual elements are well-synced. # Hooks Spoken: Female 1: What does fashion mean to you? Text overlay: What does fashion mean to you? Visual: 00:00–00:02: Female 1 is taking a selfie in a mirror. She is standing in a kitchen with white cabinets and stainless steel appliances. There is a wooden table and chairs in the background. She is wearing a black bodysuit, light wash jeans, and several gold bracelets. She is holding a cell phone in her right hand and a cow print purse with fringe in her left hand. She is smiling slightly. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is not being able to express yourself. # Value propositions - Fashion can be your confidence boost - Fashion can be your way to express what you can't say - Fashion can be your calm - Fashion can be your superpower # Benefits - Fashion can be your confidence boost - Fashion can be your way to express what you can't say - Fashion can be your calm - Fashion can be your superpower # Features - Fashion # Call to action None used. # Social proof - "When you use fashion properly, it can be your confidence boost, your way to express what you can't say, your calm, and in a lot of ways for me, it's been my superpower." – Male 1 # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing their thoughts on fashion. # Storyline - 00:00–00:02 The woman in the video is taking a selfie in a mirror. She is smiling slightly. The message being conveyed is that she is confident and happy with her outfit. The perspective is from the woman in the video. The tone is casual and friendly. This moment sets the stage for the rest of the video. - 00:02–00:14 A voiceover begins to discuss what fashion means to them. The message being conveyed is that fashion can be a way to express yourself and boost your confidence. The perspective is from the person speaking in the voiceover. The tone is thoughtful and reflective. This moment provides insight into the meaning of fashion.

# Ad summary This ad features a woman in a bodysuit taking a mirror selfie in a bathroom with a round mirror. The ad is likely for the bodysuit or a similar product. # Brand positioning The brand is presented as modern and stylish, focusing on body-positive imagery. It aligns with a lifestyle that values self-confidence and comfort. The brand seems to ignore traditional norms by showcasing a simple, unedited image, focusing on the product's fit and the wearer's natural appearance. The brand positioning is emotional, aiming to empower the wearer and promote a sense of self-love. # Product The product is a bodysuit, a one-piece garment that fits snugly to the body. It has thin straps and a sweetheart neckline. The bodysuit appears to be made of a smooth, stretchy material. The ad showcases the bodysuit being worn in a casual, everyday setting, suggesting it is comfortable and versatile. The ad addresses the purchase barrier of fit by showing how the bodysuit looks on a real person. # Visual style The ad has a minimalist and modern visual style. The production quality appears to be UGC, resembling a casual selfie taken with a smartphone. The image treatment is black and white, with natural lighting. The typography integration is absent, as there is no text in the image. The style contrasts with highly polished ads, aiming for authenticity and relatability, which could increase scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Consideration # Pain points None used. # Benefits - Comfort - Versatility - Body-positive imagery # Features - Thin straps - Sweetheart neckline - Smooth, stretchy material # Call to action None used. # Point of view - Customer: The point of view is from the customer taking a selfie, showing how the product looks when worn in a real-life setting. # Storyline - The woman is taking a mirror selfie in a bathroom. This is included to show the product in a real-life setting from the customer's perspective, demonstrating how it looks when worn. The audience experiences it from the customer's POV.

# Ad summary This ad showcases a woman getting dressed for dinner, highlighting a shapewear bodysuit from SKIMS as the base layer for her outfit. # Brand positioning SKIMS is presented as a brand that offers foundational shapewear designed to enhance and smooth the body's natural silhouette. The brand aims to occupy a space in the consumer's mind as a provider of comfortable and confidence-boosting undergarments that seamlessly integrate into everyday outfits. The brand aligns with values of body positivity and self-expression, promoting a lifestyle where individuals feel empowered to showcase their figures. SKIMS pushes against the norm of restrictive or uncomfortable shapewear, instead focusing on providing solutions that are both functional and fashionable. The brand positioning is both functional (smoothing, shaping) and emotional (confidence, feeling good in one's skin). # Product The featured product is a SKIMS shapewear bodysuit in a light beige color. It is designed to be worn as a foundational layer under clothing, providing a smoothing and shaping effect. The bodysuit has thin straps and a low-cut neckline, making it versatile for various outfit combinations. The ad implies that the bodysuit enhances the wearer's natural curves and provides a seamless look under clothing. The ad addresses the purchase barrier of shapewear being uncomfortable by showcasing the bodysuit as a comfortable and stylish option for everyday wear. # Visual style The ad has a casual, UGC feel with a polished touch. The editing style is smooth with static shots and minimal transitions. The production quality is a hybrid of UGC and commercial, supporting a relatable yet stylish tone. The pacing is consistent with the music, creating a rhythmic flow. The audio-visual sync is well-timed, with product actions and poses aligning with the music beats. # Hooks Spoken: [Singing] Oh my baby, your love is foreign. Text overlay: 00:00–00:03: Get dressed with me for dinner Visual: 00:00–00:03: The shot is a medium shot of a young woman standing in her closet. The closet is filled with clothes, shoes, and accessories. The woman is holding up a beige bodysuit and a pair of ripped jeans. The camera is stationary and at eye level. The lighting is natural, and the textures are soft. The woman is smiling slightly. # Funnel stage Consideration # Pain points The ad implicitly addresses the pain point of shapewear being uncomfortable or restrictive by showcasing the SKIMS bodysuit as a comfortable and stylish option for everyday wear. # Value propositions - The SKIMS shapewear bodysuit provides a comfortable and stylish way to enhance your natural curves and create a seamless look under clothing. # Benefits - The bodysuit enhances the wearer's natural curves - Provides a seamless look under clothing - Comfortable and stylish option for everyday wear # Features - Shapewear bodysuit - Thin straps - Low-cut neckline - Smoothing effect - Shaping effect # Call to action None used. # Social proof - The entire ad functions as social proof, as it shows a real person using and styling the SKIMS bodysuit. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer showcasing how she incorporates the product into her daily routine. # Storyline - 00:00–00:02 00:00–00:02: The video begins with a woman standing in her closet, holding up a beige bodysuit. The message is to show the first step in getting dressed. The perspective is from the woman herself, as she is the one showcasing the product. The tone is casual and relatable. - 00:02–00:07 00:02–00:07: The woman puts on the bodysuit. The message is to show how the product looks on the body. The perspective is from an observer, watching the woman get dressed. The tone is confident and self-assured. - 00:07–00:14 00:07–00:14: The woman holds up a pair of ripped jeans. The message is to show the next layer of the outfit. The perspective is from the woman herself, as she is the one showcasing the product. The tone is casual and stylish. - 00:14–00:25 00:14–00:25: The woman puts on the jeans and then holds up a blue furry purse. The message is to show the completed outfit. The perspective is from an observer, watching the woman get dressed. The tone is confident and fashionable. - 00:25–00:33 00:25–00:33: The woman poses with the purse. The message is to show the final look and how it all comes together. The perspective is from an observer, admiring the woman's style. The tone is playful and confident. - 00:33–00:41 00:33–00:41: The woman walks away, showing off the outfit. The message is to show the outfit in motion and how it looks from different angles. The perspective is from an observer, following the woman as she moves. The tone is stylish and confident.

# Ad summary This ad promotes the Hey Shape strapless supportive shapewear bodysuit. The ad features a woman showing the bodysuit and how it snatches her waist and gives her girls a natural lift. # Brand positioning Hey Shape is presented as a brand that offers shapewear bodysuits. The brand aims to occupy a space in the consumer's mind as a provider of shapewear that enhances the wearer's figure, particularly by snatching the waist and providing a natural lift to the bust. The brand aligns with a lifestyle that values body enhancement and confidence. The brand positioning is functional, focusing on performance and simplicity by providing shapewear that is easy to wear and effective in achieving the desired figure. # Product The product is a strapless supportive shapewear bodysuit in black. It is designed to snatch the waist and provide a natural lift to the bust. The bodysuit has easy-to-remove and adjustable straps, allowing the wearer to customize it to their preference. It also features a clasp at the bottom for easy bathroom access. The built-in cups give a natural lift. # Visual style The ad has a UGC feel, with a casual and relatable aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is decent, with natural lighting and clear visuals. The pacing is consistent, with a moderate tempo that keeps the viewer engaged. # Hooks Spoken: Everyone I know is wearing this bodysuit from Hey Shape, so I had to try it. Text overlay: Strapless Supportive Shapewear Bodysuit Visual: 00:00–00:03 The shot is a close-up of a woman in a bathroom. She is wearing a white t-shirt with a colorful graphic on it. She is standing in front of a mirror with a gold frame. The background is a beige wall. The camera is stationary and selfie-style. The lighting is natural. # Funnel stage Consideration # Pain points The central frustration or problem the product is solving is the desire for a more defined waistline and a natural lift to the bust. "It usually takes some effort to close these jeans, but now I even have room in here." # Value propositions - The strapless supportive shapewear bodysuit snatches the waist and provides a natural lift to the bust. - The adjustable and easy-to-remove straps allow for customization and versatility. - The clasp at the bottom allows for easy bathroom access. # Benefits - Automatically snatched my waist - Now I even have room in here - Built-in cups give my girls a natural lift # Features - Strapless - Supportive - Shapewear - Adjustable straps - Easy to remove straps - Clasp at the bottom - Built-in cups # Call to action Shop now at heyshape.com before they sell out. # Social proof - "Everyone I know is wearing this bodysuit from Hey Shape" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 00:00–00:03 The woman introduces the Hey Shape bodysuit, mentioning that everyone she knows is wearing it and that she had to try it. The message is to convey the product's popularity and create a sense of FOMO. The perspective is from the woman, who is enthusiastic and relatable. The tone is casual and inviting. - 00:03–00:06 00:03–00:06 The woman shows the strapless supportive shapewear bodysuit in black. The message is to showcase the product's design and features. The perspective is from the woman, who is presenting the product. The tone is informative and descriptive. - 00:06–00:09 00:06–00:09 The woman puts on the bodysuit and says that it automatically snatched her waist. The message is to demonstrate the product's effectiveness in shaping the body. The perspective is from the woman, who is experiencing the product's benefits. The tone is excited and impressed. - 00:09–00:13 00:09–00:13 The woman buttons her shorts and says that it usually takes some effort to close these jeans, but now she even has room in here. The message is to highlight the product's ability to make clothes fit better. The perspective is from the woman, who is experiencing the product's benefits. The tone is surprised and pleased. - 00:13–00:15 00:13–00:15 The woman shows the clasp at the bottom of the bodysuit, explaining that it allows you to go to the bathroom. The message is to address a common concern about wearing bodysuits. The perspective is from the woman, who is providing practical information. The tone is helpful and reassuring. - 00:15–00:19 00:15–00:19 The woman shows the easy-to-remove and adjustable straps, explaining that you can wear it to your preference. The message is to highlight the product's versatility and customization options. The perspective is from the woman, who is providing practical information. The tone is informative and descriptive. - 00:19–00:23 00:19–00:23 The woman shows the built-in cups, saying that they give her girls a natural lift that she usually doesn't have. The message is to demonstrate the product's ability to enhance the bust. The perspective is from the woman, who is experiencing the product's benefits. The tone is excited and impressed. - 00:23–00:28 00:23–00:28 The woman encourages viewers to shop now at heyshape.com before they sell out. The message is to create a sense of urgency and encourage immediate purchase. The perspective is from the woman, who is recommending the product. The tone is enthusiastic and persuasive.