How Goldbelly Advertises on Meta

# Ad summary This ad promotes pies from Kootee Brown's. It features a creator showing three pies from Kootee Brown's, including their famous Key Lime Pie, Raspberry Fusion Pie, and Southern Peach Pie. The creator states that the company ships nationwide. # Brand positioning Kootee Brown's is presented as a pie company that offers a range of pie flavors, including Key Lime Pie, Raspberry Fusion Pie, and Southern Peach Pie. The brand ships nationwide, making it accessible to customers across the country. Kootee Brown's seems to prioritize fun and tradition, with a balance of fruity and nostalgic flavors in its product line. The brand positions itself as a purveyor of pies that are both delicious and accessible. # Product Kootee Brown's pies are available in three featured flavors: Key Lime Pie, Raspberry Fusion Pie with a chocolate graham cracker crust, and Southern Peach Pie. Each pie is round and topped with dollops of frosting around the edge. A slice of each pie is shown. The Key Lime Pie has a light graham cracker crust and appears to have multiple layers of filling with different shades of light green and white. The Raspberry Fusion Pie features a chocolate graham cracker crust with a pink and light pink filling topped with a red, jelly-like glaze. The Southern Peach Pie has a standard pie crust, a white filling, and sliced peaches on top. # Visual style The ad has a bright, inviting aesthetic, utilizing close-up shots of the pies to highlight their textures, colors, and decorative elements. The editing is smooth, with a focus on showcasing the variety of flavors available. The production quality is high. The shots are timed to the narrator's speech. # Hooks Spoken: If you love pie, then you need to check out Kootee Brown's. Visual: 00:00–00:01 Close-up, slightly angled shot of a slice of raspberry pie being taken out of a pie. The pie has a bright red filling and is decorated with white frosting dollops around the edge. The pie is cut in a circular tin. / 00:01–00:03 Top-down shot of three pies sitting in circular tins on a blue and white floral tablecloth. A box is slightly visible in the background that reads "Kootee Brown's." # Funnel stage Awareness # Pain points None used. # Value propositions - Ships nationwide on Goldbelly # Benefits - Ships nationwide # Features - Key Lime Pie - Raspberry Fusion Pie with a chocolate graham cracker crust - Southern Peach Pie # Call to action None used. # Point of view - Customer 100% – The ad is delivered by a person who appears to be a customer of the brand. # Storyline - 00:00–00:01 The ad starts with a close-up of a slice of raspberry pie being lifted out of a larger pie. - 00:01–00:05 00:01–00:05 The camera pans to showcase three pies: raspberry, key lime, and peach. This sets up the ad by presenting the variety available from the brand, immediately conveying the brand’s appeal for customers who appreciate choice. - 00:05–00:07 00:05–00:07 The ad zooms in to showcase the peach pie, moving the storyline from a general overview to a specific example of the brand's offerings. - 00:07–00:09 00:07–00:09 The ad zooms in to showcase the key lime pie. The pie is a bright green color. - 00:09–00:15 00:09–00:15 The ad transitions to individual slices of the key lime, raspberry, and peach pies being placed on a plate, showcasing them in a serving style that emphasizes how the customer will actually enjoy them.

# Ad summary A creator promotes Leonard's Milk Dulce De Leche in a kitchen setting. She adds the milk to iced tea and chocolate chip cookies while describing the product's features and nationwide shipping. # Brand positioning Leonard's Milk is positioned as a premium, fresh, and flavorful milk brand, emphasizing its quality and taste. The brand is presented through its new Dulce De Leche flavor, showcasing an indulgence with dutch chocolate and caramel notes. The brand seems to push against norms in the milk industry by focusing on unique flavors, similar to the craft soda and beer space, with a focus on gourmet taste experiences. It leans towards emotional branding by creating an association with indulgence and freshness. # Product Leonard's Milk Dulce De Leche is a new flavor of milk from Leonard's. The milk is described as double rich dutch chocolate with a hint of caramel. According to the ad, the milk is so fresh you'd have to own a cow to get it fresher. The brand is shipped nationwide on Goldbelly, making it accessible across the country. The milk is shown being poured into a cup with ice, with the speaker noting the super-rich chocolate milk flavor and caramel notes. In addition, the milk is combined with vanilla rooibos tea. The product is paired with chocolate chip cookies for dipping. # Visual style The ad has a UGC feel, with a natural, bright kitchen setting and a focus on product interaction. The editing style includes quick cuts and static shots, providing a clear and concise presentation. The production quality is clean and polished, but still feels authentic due to the straightforward, conversational tone. The pacing is consistent, following the flow of the presenter's dialogue and actions. # Hooks Spoken: 00:00–00:01 Female 1: I just had to try. Text overlay: 00:00–00:02 i just had to try Visual: 00:00–00:01 A blonde woman with red lipstick, wearing a brown and white striped top, stands in a modern kitchen. She holds a glass bottle of Stew Leonard's Dulce De Leche milk in front of her face, showing the label to the camera. Her face is in soft focus. The background features white cabinets, a black marble backsplash, and an oven with gold detailing. She is in the center of the frame. The camera is stationary and slightly shaky. # Funnel stage Consideration # Pain points The pain point is a desire for a premium, indulgent milk experience that is both fresh and convenient. The presenter says, "I just had to try," signaling that the product is intriguing and desirable. # Value propositions - Dulce de leche flavored milk offers a new take on chocolate milk. - Double rich dutch chocolate with a hint of caramel delivers a premium, gourmet experience. - Freshness implied by claim "You'd have to own a cow to get it fresher." - Ships on Goldbelly nationwide, making the product accessible. # Benefits - Fresh taste - Convenient shipping # Features - Double rich dutch chocolate - Hint of caramel - Ships on Goldbelly nationwide # Call to action Okay, let me know what you think, bye. # Social proof - "It's really good. I like this a lot." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the presenter's perspective, who acts as a customer sharing her experience. # Storyline - 00:00–00:01 The video begins with a shot of the presenter holding a bottle of the product in front of her face. She says she just had to try it, setting the stage for a taste test and review of the product. - 00:01–00:03 00:01–00:03 The presenter, standing in her kitchen, holds up the bottle and jokes that the product almost fell off the counter. The purpose is to introduce the product in a lighthearted and relatable way. - 00:03–00:11 00:03–00:11 The presenter introduces the new flavor of Stew Leonard's Milk Dulce De Leche, which she describes as double rich dutch chocolate with a hint of caramel. This is the core product introduction, informing the audience of the flavor profile and brand. - 00:11–00:13 00:11–00:13 After a pause, the presenter comments, 'Yeah, that sounds good,' reiterating the appealing nature of the product and setting up the taste test to come. - 00:13–00:16 00:13–00:16 Building on the idea of freshness, the presenter jokes that you'd have to own a cow to get it fresher. The joke emphasizes the product's freshness and positions it as top-quality. - 00:16–00:19 00:16–00:19 The presenter notes, 'You already know this ships on Goldbelly nationwide,' adding a layer of convenience and accessibility to the product's appeal. - 00:19–00:21 00:19–00:21 The presenter pours the milk into a clear cup and remarks, 'That's a nice pour right there, yep.' This visually showcases the product's texture and appeal. - 00:21–00:24 00:21–00:24 After tasting the milk, the presenter says, 'Ooh, I don't know,' creating a moment of suspense and anticipation about her reaction. - 00:24–00:27 00:24–00:27 The presenter adds ice to the cup and says she likes her milk extra cold, adding that the ice was nice. This adds a layer of personalization, making her assessment more relatable. - 00:27–00:32 00:27–00:32 The presenter summarizes the flavor profile, 'Super rich chocolate milk and then just a little caramel to keep you going,' reiterating the product's key flavors and benefits. - 00:32–00:35 00:32–00:35 The presenter adds that the milk came with cookies, expanding the product offering and adding value for the consumer. - 00:35–00:38 00:35–00:38 The presenter opens the cookie tin and quips, 'I had a brief scuffle with the tape,' creating another moment of relatability and humor. - 00:38–00:42 00:38–00:42 The presenter dunks a cookie into the milk and states, 'Obviously had to dunk it just, you know, to test,' humorously justifying her indulgent behavior. - 00:42–00:50 00:42–00:50 The presenter notes, 'This was vanilla rooibos tea with the Dulce De Leche milk,' adding, 'I've never put chocolate milk in my tea,' and then declares that it 'passes the test.' This introduces a new use case and further validates the product. - 00:50–00:53 00:50–00:53 Finally, the presenter ends the video with a call to action, 'Okay, let me know what you think, bye,' encouraging viewer engagement and ending on a friendly note.

# Ad summary This ad for Goldbelly shows a stack of Passover crackers on a rotating cake stand. The ad highlights the different flavor options available. # Brand positioning Goldbelly is presented as a premium online marketplace specializing in gourmet foods, desserts, and regional specialties. The brand positions itself as a curator of unique culinary experiences, enabling customers to access artisanal products. Goldbelly caters to those seeking high-quality, novel food items, as well as those looking to find gifts. By offering shipping nationwide, Goldbelly makes otherwise inaccessible treats available to a broad audience. # Product The product is a gourmet Passover cracker, presented in various flavors. The crackers are square and stacked on top of each other. Each cracker appears to have a different topping, including toffee, coconut, sprinkles, and chocolate. Each cracker is made with a matzah base. These Passover crackers are sold and shipped nationwide via Goldbelly. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the product. The lighting is bright, highlighting the textures and colors of the crackers. The camera remains static, but the cake stand rotates for movement. # Hooks Text overlay: 00:00–00:08 Passover / 00:00–00:08 JUST GOT / 00:00–00:08 Tastier Visual: 00:00–00:08: The foreground features a tower of square Passover crackers stacked on a white cake stand. The crackers are topped with various toppings including coconut, chocolate, sprinkles, and toffee. Multi-colored candies are sprinkled around the base. The background is a light peach color. Text in blue overlay reads, "Passover JUST GOT Tastier." Below the cake stand reads, "Goldbelly SHIPPING NATIONWIDE." # Funnel stage Awareness # Pain points None used. # Value propositions - Passover crackers from Goldbelly offer a tastier alternative for the holiday, offering nationwide shipping. # Benefits - Tastier Passover crackers # Features - Various toppings (coconut, chocolate, sprinkles, toffee) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand's product through a clean, product-focused aesthetic, highlighting its premium qualities. # Storyline - 00:00–00:08 The screen shows a stack of Passover crackers on a rotating cake stand.

# Ad summary This ad promotes the Middle Eastern Mezze Sampler Kit from Tanoreen in Brooklyn, available for nationwide shipping on Goldbelly. The ad features a variety of dishes, including hummus, cauliflower, salad, stuffed grape leaves, kebbeh, and spinach fatayer. It highlights that the sampler kit is perfect for parties and is absolutely delicious. # Brand positioning Tanoreen is presented as an authentic Middle Eastern restaurant based in Brooklyn, known for its high-quality cuisine. The brand aims to occupy the space of a trusted provider of traditional Middle Eastern flavors. The ad promotes values of community and celebration through its focus on sharing and party settings. Tanoreen pushes against the norm of local-only dining by offering nationwide shipping via Goldbelly, emphasizing accessibility and convenience. The brand positioning blends functional accessibility with the emotional appeal of authentic cultural cuisine. # Product The featured product is the Middle Eastern Mezze Sampler Kit from Tanoreen, a curated assortment of traditional Middle Eastern dishes. It includes hummus, which is presented as a smooth and creamy dip, and is perfect to eat with pita bread. It also includes cauliflower with a creamy sauce drizzled on top, a fresh salad consisting of parsley, tomatoes, and onions, and stuffed grape leaves. The Mezze Sampler Kit also contains kebbeh, a meat-filled croquette, and spinach fatayer, a savory pastry filled with spinach. The ad suggests the kit is perfect for parties and gatherings, addressing the purchase barrier of preparing diverse Middle Eastern cuisine at home. The ad emphasizes the variety and deliciousness of the kit, making it worth trying for those looking to enjoy a range of Middle Eastern flavors without the effort of individual preparation. # Visual style The ad features a bright, clean, and appetizing aesthetic. It appears to be a polished commercial with a focus on showcasing the food in an appealing manner. The editing style includes quick cuts to highlight different dishes and ingredients. The pacing is moderate, with cuts timed to emphasize key ingredients and dishes. # Hooks Spoken: This is the best of Tanoreen's Mezze sampler kit from Tanoreen in Brooklyn and it ships nationwide on Goldbelly. Visual: 00:00–00:01 Close-up shot of a round white plate filled with hummus. Around the plate are bowls of other dishes, including a green salad, stuffed grape leaves, and cauliflower. The background is a bright white surface with pieces of pita bread scattered around. A hand holding a spoon scoops up some hummus from the plate. / 00:01–00:02 The camera zooms out to show the arrangement of dishes from a higher angle. Visible dishes include salad, hummus, stuffed grape leaves, spinach fatayer, and fried cauliflower. A red box with white text on it that reads "BOUK" is slightly visible in the background, along with pita bread. / 00:02–00:03 A hand pours a creamy sauce over the fried cauliflower in a white bowl. / 00:03–00:05 A hand pours a yellow dressing over the salad in a white bowl and mixes the salad with golden serving forks. / 00:05–00:07 A hand with pink nail polish picks up a stuffed grape leaf from a white bowl and splits it open to show the contents. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of needing diverse dishes for parties and gatherings. # Value propositions - Authentic Middle Eastern cuisine available for nationwide shipping, offering convenience and accessibility. - A diverse assortment of traditional Middle Eastern dishes in one kit, simplifying meal preparation for parties and gatherings. # Benefits - Perfect for parties - Absolutely delicious # Features - Middle Eastern Mezze Sampler Kit - Includes hummus - Includes cauliflower - Includes salad - Includes stuffed grape leaves - Includes kebbeh - Includes spinach fatayer - Ships nationwide on Goldbelly # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is trying and reviewing the product, which is communicated through a casual tone and demonstration of the product. # Storyline - 00:00–00:02 The ad opens with an overview of the Tanoreen Mezze Sampler Kit, showcasing the variety of dishes included. - 00:00–00:07 The ad presenter states that this is "the best of Tanoreen's Mezze sampler kit from Tanoreen in Brooklyn and it ships nationwide on Goldbelly,", conveying that the product is high quality and easily accessible. - 00:02–00:12 The ad demonstrates each of the products included in the kit. - 00:07–00:12 The ad presenter then says, "This Middle Eastern mezze sampler is perfect for parties and it is absolutely delicious," emphasizing its suitability for social gatherings and appealing to the audience's desire for convenience and delicious food when hosting or attending parties.

# Ad summary This ad promotes Ben's Chili Bowl's chili and sausage sampler, which ships nationwide on Goldbelly. It also shows the brand's banana pudding dessert. # Brand positioning Ben's Chili Bowl is presented as a DC legend and one of the most famous restaurants in America. The brand is known for its delicious chili and sausage and ships its products nationwide on Goldbelly. The brand is an established restaurant with a reputation for great food, now delivering their offerings to people across the country. # Product The ad showcases the Ben's Chili Bowl chili and sausage sampler, emphasizing the brand's reputation. It presents various chili options including Hot Dog Chili Sauce, Turkey Chili with Beans, and Half Smokes Smoked Sausage. The ad also highlights the brand's banana pudding. The products are available for nationwide shipping via Goldbelly. # Visual style The ad has a simple, bright, and direct visual style. It uses close-up shots to highlight the chili, sausage, and banana pudding. The editing is smooth with static shots that emphasize the food's texture and presentation. The production quality is clean and commercial-like, which supports the brand's image. The pacing is moderate. # Hooks Spoken: This is the best of Ben's chili and sausage sampler from Ben's Chili Bowl. Visual: 00:00–00:02: Close-up of a hot dog in a white bun being topped with a generous amount of dark red chili, which is being applied via a metal serving spoon. The chili appears thick and meaty. More chili is off to the side on the white plate. The background is out of focus. / 00:02–00:03: The camera zooms out to show a plate with three chili dogs, with one being actively topped with chili. A white bowl of chili sits to the left, while three sausages are on a white plate in the background, along with pictures of the restaurant. / 00:03–00:04: A person with pink nails holds a container of Ben's Chili Bowl Hot Dog Chili Sauce, turning it to display the branding. The container has a red label with white text and an image of a bowl of chili. / 00:04–00:05: The person holds a white container of Ben's Chili Bowl Turkey Chili with Beans. The label is white with red text and an image of chili with beans. # Funnel stage Awareness # Pain points None used. # Value propositions - Ben's Chili Bowl is a DC legend and one of the most famous restaurants in America, providing a taste of an iconic eatery to customers nationwide. # Benefits - Delicious chili and sausage - Nationwide shipping # Features - Hot Dog Chili Sauce - Turkey Chili with Beans - Half Smokes Smoked Sausage - Banana pudding # Call to action None used. # Social proof - The ad references the brand as 'A DC legend and one of the most famous restaurants in America' - Implies longevity and brand recognition, thus acting as a sign of social proof. # Point of view - Brand 100% – The ad presents the brand's products and values directly through a narrator and visual demonstrations. # Storyline - 00:00–00:02 The ad begins by showing a close-up shot of a hot dog being topped with chili, implying the quality and deliciousness of the food. - 00:00–00:05 The speaker states that this is the best of Ben's chili and sausage sampler from Ben's Chili Bowl, immediately establishing the product and brand identity. - 00:05–00:08 The speaker identifies Ben's Chili Bowl as a DC legend and one of the most famous restaurants in America, building the brand's credibility and heritage. - 00:08–00:10 The ad highlights that Ben's Chili Bowl ships nationwide on Goldbelly, extending the accessibility and availability of the product to a broader audience. - 00:10–00:15 The narrator then indicates that in addition to the sausage and chili, you must end with their banana pudding.

# Ad summary The ad showcases a woman's excitement over a 15-pound chocolate dinosaur egg from Knipschildt, highlighting its unique appearance and the joy it brings to her children. She emphasizes the egg's size, weight, and splattered dark and white chocolate design. The ad ends with her enjoying a bite, emphasizing the chocolate’s quality and promising a long-lasting treat. # Brand positioning Knipschildt is presented as a provider of premium, over-the-top chocolate experiences. The brand appears to align with a lifestyle of indulgence and extravagance, pushing against typical portion sizes and designs. The positioning seems to be emotional, focusing on the joy and excitement that comes from a unique and decadent treat, rather than functional attributes like health or value. Their products, particularly this chocolate egg, are designed to be visually impressive and shareable, catering to consumers who enjoy luxury and novelty. # Product The featured product is a 15-pound dinosaur egg made of milk chocolate, splattered with dark and white chocolate for a Jackson Pollock-inspired design. It is available from Knipschildt and ships on Goldbelly. The egg is substantial in size—bigger than the presenter's head—and heavy. It is presented as a novelty item to share with her children, addressing the potential purchase barrier of the sheer volume of chocolate, implying it’s meant for sharing rather than individual consumption. The ad conveys that this is a unique, high-quality chocolate experience worth trying due to its size, design, and premium ingredients. # Visual style The ad has a polished UGC feel, filmed in a well-lit, modern kitchen. The editing style features mostly static shots with occasional quick cuts to emphasize reactions and product details. The production quality is high-end, giving it a commercial appeal while maintaining the authenticity of a user-generated video. The pacing is consistent throughout, with cuts timed to voiceover lines to maintain engagement. The overall aesthetic is clean and bright, emphasizing the luxury and indulgence associated with the product. # Hooks Spoken: 00:00–00:04 I just had to try, this is a 15 pound dinosaur egg made of chocolate. Text overlay: 00:01–00:04 this is a 15 pound Dinosaur egg made of chocolate Visual: 00:00–00:01 A woman stands in a bright, modern kitchen, facing the camera. She is holding a large, brown chocolate egg, obscuring her face. The egg is splattered with white lines. In the background is a white wall and a marble backsplash with decorations on the shelf. The camera is at eye level. / 00:01–00:04 The woman lowers the egg to reveal her face. She has blonde hair pulled back into pigtails, red lipstick, and a white ruffled blouse. She is holding the egg with both hands. The egg sits on a dark brown stand. The egg is decorated with a line of chocolate balls around the center. # Funnel stage Top of funnel (Awareness) # Pain points The egg is large and unwieldy, requiring some effort to cut and manage. # Value propositions - A novelty item perfect for sharing with family, especially children # Benefits - Unique design with a Jackson Pollock vibe - Can be shared with family. - The chocolate lasts a long time - Good Chocolate # Features - 15 pound dinosaur egg - Made of chocolate - Ships on Goldbelly # Call to action None used. # Social proof - "Mom can I eat it cuz I love it?" – Child 1 # Point of view - Customer 100% – All content is delivered by a woman in her home kitchen, casually reviewing the product with her kids. # Storyline - 00:00–00:04 The creator shows the dinosaur egg to the camera, obscuring her face with it as she walks towards the camera. - 00:00–00:04 The creator says she had to try the 15 pound dinosaur egg made of chocolate. - 00:05–00:06 The creator pretends she is going to take a bite of the egg, but stops herself. - 00:07–00:09 The creator states she has to show her kids first, and they will freak out. - 00:10–00:12 The creator identifies that this comes from Knipschildt and ships on Goldbelly. - 00:12–00:13 The creator asks if she mentioned it’s 15 pounds. - 00:13–00:15 The creator states that it has a Jackson Pollock vibe. - 00:15–00:18 The creator wiggles the egg back and forth on its stand, and the stand disconnects. - 00:18–00:21 The creator holds the egg over her head, stating that it's heavy and bigger than her head. - 00:23–00:25 The creator states she is going to put a towel over it so her kids don’t see it. - 00:26–00:33 The creator reveals the egg to her children, who scream with excitement. - 00:30–00:33 The creator cuts into the egg with a large knife while stating how excited the kids were. - 00:33–00:37 The creator struggles to cut into the egg, stating that you need to know what you’re doing with your knife to cut it. She compares herself to the sword in the stone. - 00:37–00:42 The creator shows the interior of the egg, stating it is milk chocolate, splattered with dark and white chocolate, and that it’s quite the reveal. - 00:42–00:47 The creator shows the egg with her child, and states that she did not let them eat the whole egg, they each just had a bite. - 00:47–00:54 The creator says they now have enough chocolate to last for a long time, that it’s really good chocolate, and attempts to take a bite of the egg. - 00:57–00:59 One of the kids asks “Mom, can I eat it cuz I love it?” - 01:00–01:03 The creator then rocks the egg, saying "Rockabye baby" before saying "OK, bye."

# Ad summary This ad promotes Crust Club pies, which ship nationwide on Goldbelly. It features a variety of large pies like Chicken Pot Pie and BBQ Mac and Cheese Pot Pie, as well as savory and sweet hand pies with flavors like Pizza Pie, Cookies and Cream, and Brownie Batter. # Brand positioning Crust Club is presented as a modern pie company that offers a mix of traditional and innovative flavors in both large pie and hand pie formats. They are positioned in the market as an exciting, high-end brand that caters to consumers looking for gourmet food experiences. The brand aligns with a lifestyle that values indulgence, unique flavors, and the convenience of nationwide shipping. # Product Crust Club is advertising its wide range of pies available for nationwide shipping through Goldbelly. The ad highlights two large pot pie options: Chicken Pot Pie, and BBQ Mac and Cheese Pot Pie. Additionally, it showcases several savory and sweet hand pies with flavors like Pizza Pie, Cookies and Cream, and Brownie Batter. These pies are presented as unique, indulgent treats with a focus on non-traditional flavors. # Visual style The ad has a bright, mouthwatering aesthetic with a focus on showcasing the pies' textures and fillings. Editing is quick with jump cuts, and the high-quality production gives off a polished commercial feel. The cuts and product actions are timed to the music track. # Hooks Spoken: 00:00–00:02: Check out these delicious pies from the Crust Club. Visual: 00:00–00:02: Close up of a slice of BBQ Mac and Cheese Pot Pie being lifted from the full pie using tongs, revealing stringy cheese. The pie is displayed on a white surface, and the background includes a green "Crust Club" box and a red "Pie Pock" box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Convenient nationwide shipping - Unique flavor combinations - Both large and small pie options # Benefits - Delicious pies - Variety of options # Features - Nationwide shipping via Goldbelly - Large pot pie options: Chicken Pot Pie, BBQ Mac and Cheese Pot Pie - Savory and sweet hand pies: Pizza Pie, Cookies and Cream, Brownie Batter # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer reviewing the pies. # Storyline - 00:00–00:02 The speaker introduces and highlights Crust Club's wide assortment of pies. - 00:02–00:04 The ad clarifies that Crust Club pies ship nationwide via Goldbelly, emphasizing the brand's accessibility. - 00:04–00:11 The ad lists the two available large pie options: Chicken Pot Pie and BBQ Mac and Cheese Pot Pie. - 00:11–00:19 The ad lists the savory and sweet hand pie options, including Pizza Pie, Cookies and Cream, and Brownie Batter.

# Ad summary A woman reviews a rainbow panettone from Settepani. She cuts it open to reveal the colorful inside and eats a piece, describing the flavors and texture. # Brand positioning Settepani is presented as a bakery that specializes in Italian baked goods, specifically panettone. The brand is positioned as a provider of unique and visually appealing desserts, as highlighted by the rainbow panettone. The brand has locations in Brooklyn and Harlem and ships nationwide on Goldbelly, making it accessible to a wide audience. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, delicious, and visually stunning baked goods. # Product The product is a rainbow panettone from Settepani. It is a large, dome-shaped Italian sweet bread with a dark chocolate glaze and topped with rainbow cookies. The inside of the panettone is layered with red, yellow, and green cake, with a dark jam filling running through the center. The panettone is described as tasting like a rainbow cookie in panettone form, with flavors of raspberry, almond, and chocolate in every bite. It is available at Settepani locations in Brooklyn and Harlem and ships nationwide on Goldbelly. The ad highlights the panettone's unique appearance and delicious taste, making it worth trying or buying. # Visual style The ad has a polished, commercial feel with bright, natural lighting. The editing style is quick cuts, keeping the pace fast and engaging. The visuals are timed to the voiceover lines, creating a seamless audio-visual experience. # Hooks Spoken: 00:00–00:04 I just had to try the famous rainbow Panettone from Settepani Text overlay: 00:00–00:04 I just had to try the famous rainbow Panettone from Settepani Visual: 00:00–00:01 A woman with blonde hair and red lipstick holds a sliced rainbow panettone in front of her face. She is wearing a black top and silver bracelets. The background is a white kitchen with marble countertops and white cabinets. / 00:01–00:02 The woman stands in the kitchen and holds up a blue box with gold lettering that says "Settepani". / 00:02–00:04 The woman opens the box to reveal the panettone inside a clear plastic bag tied with a red ribbon. # Funnel stage Consideration # Pain points None used. # Value propositions - Rainbow panettone: A unique and visually appealing dessert that offers a delicious taste experience. - Rainbow cookie in panettone form: Combines the flavors of a rainbow cookie with the texture of a panettone. # Benefits - Unique and visually appealing dessert - Delicious taste - Something new in every bite # Features - Rainbow panettone - Dark chocolate glaze - Topped with rainbow cookies - Flavors of raspberry, almond, and chocolate # Call to action None used. # Social proof - "I just had to try the famous rainbow Panettone from Settepani" – Female 1 (Creator) - "I love a rainbow cookie I love a good rainbow cookie actually" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:04 The creator states she is trying the famous rainbow panettone from Settepani. - 00:05–00:09 She mentions she has never had a panettone before and was excited when this one arrived. - 00:09–00:13 She cuts into the panettone and expresses excitement at the reveal of the rainbow layers inside. - 00:13–00:22 She shows the inside of the panettone and comments on the colors, expressing surprise at what she found inside. - 00:22–00:27 She takes a bite and describes the taste as being like a cloud of the most delicious rainbow cookie ever. - 00:27–00:32 She mentions that Settepani has a Brooklyn location and one in Harlem, and that they ship nationwide on Goldbelly. - 00:32–00:42 She states her love for rainbow cookies and describes the panettone as a rainbow cookie in panettone form. - 00:42–00:55 She says it is topped with exceptionally good rainbow cookies and describes the flavors of raspberry, almond, and chocolate in every bite. - 00:56–01:00 She asks the viewer to repeat after her, saying "yes, very yes."

# Ad summary This ad features Martha Stewart promoting her banana pudding available on Goldbelly. She highlights its fresh, homemade, and delicious qualities, suggesting it's perfect for sharing with family and friends at brunch or any occasion. The ad emphasizes the pudding's exceptional taste and encourages viewers to consider trying it. # Brand positioning Martha Stewart's brand, as presented in this ad, occupies a space of culinary expertise and trusted quality. The brand aligns with values of tradition, home-style cooking, and entertaining with elegance. It promotes a lifestyle of sharing delicious, high-quality food with loved ones. The brand positioning is both functional (offering a delicious dessert) and emotional (evoking feelings of comfort, nostalgia, and connection). # Product The featured product is Martha Stewart's banana pudding, available for purchase on Goldbelly. It is described as fresh, homemade, and delicious. The pudding consists of layers of vanilla wafers, sliced bananas, creamy pudding, and whipped cream, served in individual clear plastic containers with a teal lid. The ad highlights that it is the most requested dessert from Martha Stewart on Goldbelly, suggesting its popularity and high demand. It is presented as a dessert suitable for sharing with family and friends, particularly for occasions like brunch. The ad addresses the purchase barrier of accessibility by offering it through Goldbelly, making it available for delivery. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high-end, supporting the brand's image of quality and sophistication. The cuts are timed to the music. # Hooks Spoken: This is the most asked for dessert of Martha Stewart on Goldbelly. Text overlay: 00:00–00:04 / dessert of Martha Stewart on / Goldbelly. Visual: 00:00–00:02: Martha Stewart, a blonde woman in her 70s wearing a bright pink button-down shirt and gold earrings, stands in a bright, modern kitchen. In front of her on a white countertop are various bowls, a mixer, and several clear plastic containers with teal lids. She holds up one of the containers, which is filled with layers of banana pudding. / 00:02–00:04: Close-up shot of hands adding slices of banana to the container of banana pudding. # Funnel stage Consideration # Pain points None used. # Value propositions - Most asked for dessert of Martha Stewart on Goldbelly - Fresh, homemade, delicious banana pudding - Perfect for sharing with family and friends # Benefits - A delicious dessert - Perfect for sharing with family and friends - The best banana pudding you've ever tasted # Features - Fresh - Homemade - Delicious # Call to action None used. # Social proof - "This is the most asked for dessert of Martha Stewart on Goldbelly" – Martha Stewart (Public Figure) # Point of view - Brand 90% – The majority of the video is told from the brand's perspective, with Martha Stewart promoting her product and highlighting its qualities. - Customer 10% – The final line is from the customer's perspective, encouraging the viewer to think about the product. # Storyline - 00:00–00:04 Martha Stewart stands in a kitchen setting, holding a clear plastic container filled with layers of banana pudding. She states that this is the most asked-for dessert of hers on Goldbelly, establishing the product's popularity and her association with it. - 00:04–00:08 The camera zooms in on a hand adding slices of banana to the container, followed by a scoop of white cream. Martha Stewart describes the pudding as fresh, homemade, and delicious, emphasizing its quality and appeal. - 00:08–00:09 A close-up shot shows a spoonful of the banana pudding being lifted, revealing its layered composition. This visual emphasizes the texture and ingredients of the dessert. - 00:09–00:13 Martha Stewart addresses the audience directly, suggesting that they will want to serve the banana pudding to their family and friends for brunch or any occasion. This frames the product as a crowd-pleasing option for social gatherings. - 00:13–00:16 The camera shows several containers of the banana pudding, packaged and ready to be served. Martha Stewart concludes by stating that it's the best banana pudding they've ever tasted, reinforcing its exceptional quality and taste. - 00:16–00:17 A close-up of the Martha Stewart logo on the lid of the container is shown. - 00:17–00:18 A man's voice speaks, encouraging the viewer to think about the product and take a second to consider it.

# Ad summary This ad showcases a variety of cakes and desserts available for nationwide shipping from Goldbelly. The ad features close-up shots of different desserts, highlighting their unique flavors and designs, and encourages viewers to order for birthdays. # Brand positioning Goldbelly is presented as a nationwide online marketplace that specializes in shipping gourmet foods and desserts from local restaurants and bakeries across the country. The brand aims to occupy the space of providing access to unique and high-quality regional specialties that customers might not otherwise be able to experience. Goldbelly aligns with a lifestyle of food exploration and celebration, particularly for special occasions like birthdays. The brand positions itself as a convenient solution for sending unique and delicious gifts, pushing against the norms of generic, mass-produced desserts. The brand positioning is both functional (nationwide shipping, curated selection) and emotional (joy of gifting, experiencing unique foods). # Product The ad features a variety of cakes and desserts available for nationwide shipping through Goldbelly. These include a rainbow layer cake, a tomahawk ribeye steak, classic cannolis, an iconic princess cake, a giant peanut butter cake, a passion fruit cake, and lemon vanilla cupcakes arranged in a bouquet. Each product is visually highlighted with close-up shots to showcase its unique design and flavors. The ad emphasizes the convenience of ordering these items for special occasions like birthdays, addressing the purchase barrier of geographical limitations by offering nationwide shipping. The ad tells the viewer that these products are worth trying or buying because they offer a unique and delicious way to celebrate and gift. # Visual style The ad has a polished and bright aesthetic, with a focus on showcasing the visual appeal of the desserts and food items. The editing style consists of quick cuts between different products, maintaining a consistent pacing. The production quality is high, resembling a professional commercial. The visual motif is overhead shots of beautifully arranged food items on a marble surface. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:02 BIRTHDAY / 00:00–00:02 GOALS / 00:00–00:02 FOR EVERY / 00:00–00:02 Taste Visual: 00:00–00:02: Overhead shot of a table with a rainbow sprinkle cake on a glass stand, a slice of the same cake on a yellow plate with a fork, a small pink gift box with a gold ribbon, and a napkin with "happy birthday" written on it. The background is a white marble surface. Text overlay reads "BIRTHDAY GOALS FOR EVERY Taste." Text at the bottom reads "OVER THE RAINBOW Miami Rainbow Layer Cake." # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of limited access to unique, regional desserts and food items due to geographical constraints. The ad visually shows a variety of desserts and states "Shipping Birthdays Nationwide," implying that the viewer can't get these items locally. # Value propositions - Nationwide shipping makes it easy to send unique birthday treats to anyone, anywhere. - A wide variety of desserts and food items ensures there's something for every taste. - High-quality regional specialties offer a unique and memorable gifting experience. # Benefits - Convenient gifting for special occasions - Access to unique and delicious foods from across the country - Celebratory and inviting atmosphere # Features - Nationwide shipping - Variety of desserts and food items - Unique and high-quality regional specialties # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its product offerings and services. # Storyline - 00:00–00:02 The ad opens with a vibrant display of various cakes and desserts. - 00:00–00:02 Text overlay appears, setting the theme as "Birthday Goals For Every Taste," suggesting a wide range of options for birthday celebrations. - 00:02–00:15 The ad transitions to showcasing different types of desserts and food items, including cakes, cannolis, and even a steak, each presented as a unique birthday treat. - 00:02–00:15 Each item is accompanied by text identifying the specific product and its origin, such as "Over the Rainbow Rainbow Layer Cake" and "Veniero's NYC Classic Cannolis." - 00:15–00:19 The ad concludes with a shot of a rainbow cake next to a Goldbelly box, reinforcing the brand and its nationwide shipping capability. - 00:15–00:19 Text overlay appears, stating "Shipping Birthdays Nationwide," emphasizing the convenience and reach of Goldbelly's service.

# Ad summary A woman reviews two flavors of gelato from Venchi that she ordered online from Goldbelly. She tries the olive oil gelato first, then the parmesan gelato, and expresses her surprise at how much she enjoys both. # Brand positioning Venchi is presented as a high-end gelato brand that offers unique and unexpected flavor combinations. The brand is positioned as a provider of gourmet experiences, delivering artisanal gelato directly to consumers' homes nationwide through Goldbelly. The brand pushes against the norms of traditional gelato flavors, offering savory options like parmesan and olive oil. The brand aligns with a lifestyle of culinary exploration and indulgence, appealing to consumers who are open to trying new and exciting flavors. The brand positioning is both functional, in terms of delivering frozen gelato nationwide, and emotional, in terms of providing a surprising and delightful taste experience. # Product The featured product is gelato from Venchi, specifically the olive oil and parmesan flavors. The gelato is shipped nationwide through Goldbelly, arriving frozen solid. The olive oil gelato is described as sweet, creamy, and delicious, with a distinct olive oil taste. The parmesan gelato is topped with tiny parmesan shavings and has a sweet and savory flavor profile. Both gelatos are presented as unexpected and unique flavor combinations that challenge traditional notions of what gelato should taste like. The ad addresses the potential purchase barrier of skepticism towards savory gelato flavors by emphasizing the reviewer's surprise and enjoyment of the products. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style is characterized by quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high-end, with natural lighting and a focus on showcasing the product in an appealing way. The ad's visual motifs include close-up shots of the gelato and the reviewer's reactions, creating a sense of intimacy and authenticity. # Hooks Spoken: 00:00–00:03 parmesan and olive oil gelato Text overlay: 00:00–00:03 parmesan and olive oil gelato Visual: 00:00–00:03 A fair-skinned woman with blonde hair in a braid and red lipstick stands in a kitchen with white cabinets and marble countertops. She is holding a cardboard container with two sections, one containing white gelato with parmesan shavings and the other containing white gelato with olive oil drizzled on top. The camera is selfie-style and slightly shaky. # Funnel stage Consideration # Pain points The ad addresses the potential skepticism towards savory gelato flavors, as the reviewer acknowledges that people might think cheese gelato is gross. # Value propositions - Gourmet gelato experience delivered to your home - Unexpected flavor combinations that challenge traditional notions of gelato - High-quality ingredients and artisanal craftsmanship # Benefits - Unique and unexpected flavor combinations - Sweet and creamy texture - Savory and delicious taste - Convenient delivery to your doorstep # Features - Olive oil gelato - Parmesan gelato - Ships nationwide on Goldbelly - Arrives frozen solid # Call to action None used. # Social proof - "I did not expect to love this but I loved it it was it did it tasted totally like Parmesan but again it was sweet and so savory it was incredible" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 00:00–00:03 The creator holds up a container of parmesan gelato and a container of olive oil gelato and states that she will be trying them. - 00:03–00:07 00:03–00:07 The creator shows a Goldbelly shipping box, then a Venchi gelato container, and states that she will try the olive oil gelato. - 00:07–00:13 00:07–00:13 The creator opens the olive oil gelato, comments on how amazing it looks, and states that it ships nationwide on Goldbelly. - 00:13–00:17 00:13–00:17 The creator tries the olive oil gelato and states that it tastes like an underrated hero. - 00:17–00:23 00:17–00:23 The creator states that the olive oil gelato tastes like olive oil but is sweet, creamy, and delicious. - 00:23–00:27 00:23–00:27 The creator states that she was shook by the olive oil gelato and that it is amazing. - 00:27–00:33 00:27–00:33 The creator states that she is excited to try the parmesan gelato and shows the parmesan shavings on top. - 00:33–00:41 00:33–00:41 The creator smells the parmesan gelato, acknowledges that people might think cheese gelato is gross, and encourages viewers to try it before knocking it. - 00:41–00:50 00:41–00:50 The creator tries the parmesan gelato and states that she did not expect to love it, but she does, and that it tastes like parmesan but is sweet and savory and incredible. - 00:50–00:55 00:50–00:55 The creator states that she cannot handle how good the parmesan gelato is and that she can't stop eating it. - 00:55–00:59 00:55–00:59 The creator points out the cheese chunks on top of the parmesan gelato and says "yeah". - 01:00–01:12 01:00–01:12 The creator states that the fact that the gelato arrives frozen solid is insane and that she had to let it thaw, and asks how they do that, stating that she is obsessed.

# Ad summary This ad promotes Goldbelly, a service that ships food from famous bakeries and chefs nationwide. The ad features a creator couple celebrating a birthday with a Lady Wong strawberry guava entremet cake, highlighting the convenience and 'wow' factor of sending unique food experiences as gifts. # Brand positioning Goldbelly is presented as a nationwide shipping service that specializes in delivering food from famous bakeries and chefs. The brand aims to occupy the space of a convenient and unique gifting solution, particularly for birthdays. It aligns with a lifestyle of celebrating with high-quality, gourmet food experiences. Goldbelly pushes against the norm of generic, impersonal gifts by offering access to dishes and baked goods from renowned establishments. The brand positioning is both functional (nationwide shipping, convenience) and emotional (creating a 'wow' factor, delivering an experience). # Product The featured product is Goldbelly's nationwide shipping service, which allows customers to send food from famous bakeries and chefs as gifts. The ad specifically highlights a strawberry guava entremet cake from Lady Wong, featuring four layers: cream cheese mousse, guava marmalade, strawberry compote, and almond sponge cake. The product is for anyone looking for a unique and impressive birthday gift. The USPs include the ability to send something from a famous bakery or a dish from a chef they've always wanted to try, delivered right to their door. The ad addresses the purchase barrier of not knowing what to get someone for their birthday by positioning Goldbelly as a fun and easy solution. The ad emphasizes that Goldbelly offers not just food, but an experience. # Visual style The ad has a bright and cheerful aesthetic, with a focus on showcasing the food in an appealing way. The editing style is a mix of quick cuts and static shots, with smooth transitions. The production quality is a hybrid of UGC feel and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:03 I have the perfect gift idea that will be a huge surprise Text overlay: 00:00–00:03 I have the perfect gift idea that will be a huge surprise Visual: 00:00–00:03 In a bright, white kitchen, a Black woman with long dark hair, wearing an orange sweater and a birthday tiara, holds a plate with a slice of pink cake. A bald white man in a black and white floral shirt kisses her cheek. A pink cake sits on a white stand on the granite countertop. A glass cake dome and a 'happy birthday' sign are also on the counter. Behind them, a 'HAPPY BIRTHDAY' banner hangs on the cabinets. The camera is stationary and at eye level, capturing a medium shot of the couple. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of being stuck on what to get someone for their birthday, as explicitly stated in the line: 'if you're ever stuck on what to get someone for their birthday'. # Value propositions - Goldbelly is a fun idea for a birthday gift - Goldbelly offers not just food, it's an experience - Your loved one will be thanking you big time # Benefits - Unique and surprising gift idea - Convenient delivery right to their door - Access to food they've always wanted to try - WOW factor # Features - Nationwide shipping - Food from famous bakeries and chefs - Strawberry guava entremet cake from Lady Wong - Four yummy layers of cream cheese mousse, guava marmalade, strawberry compote, and an almond sponge cake on the bottom # Call to action None used. # Social proof - The ad features a creator couple who are enthusiastic about the product and sharing their experience. The woman states, 'All of their yummy offerings are such a WOW factor because it's not just food, it's an experience' – Female 1 (Creator) # Point of view - Customer 100% – The ad is told from the perspective of a customer who is enthusiastic about the product and sharing her experience. # Storyline - 00:00–00:03 00:00–00:03 A woman stands in a kitchen with a cake, while a man kisses her cheek. She says she has the perfect gift idea that will be a huge surprise. This sets up the ad by introducing the concept of a unique gift and creating anticipation. - 00:03–00:06 00:03–00:06 A Goldbelly box is shown on a doorstep, followed by the woman saying that Goldbelly is shipping birthdays nationwide. This reveals the brand being promoted and its key offering. - 00:06–00:10 00:06–00:10 The woman says that if you're ever stuck on what to get someone for their birthday, Goldbelly is such a fun idea. This directly addresses a common gifting problem and positions Goldbelly as the solution. - 00:10–00:12 00:10–00:12 The woman says you can send them something from a famous bakery or even a dish from a chef. This highlights the variety and quality of food options available through Goldbelly. - 00:12–00:16 00:12–00:16 The woman says they've always wanted to try, delivered right to their door. This emphasizes the convenience and aspirational aspect of the service. - 00:16–00:20 00:16–00:20 The woman says, like this strawberry guava entremet cake from Lady Wong's. This introduces a specific example of a product available through Goldbelly. - 00:20–00:26 00:20–00:26 The woman describes the cake's layers: cream cheese mousse, guava marmalade, strawberry compote, and an almond sponge cake on the bottom. This provides detailed information about the product's features and ingredients. - 00:27–00:32 00:27–00:32 The woman says all of their yummy offerings are such a WOW factor because it's not just food, it's an experience. The man says it's an experience. This reinforces the emotional value and unique selling proposition of Goldbelly. - 00:33–00:38 00:33–00:38 The woman says your loved one will be thanking you big time and maybe they'll share a slice of the deliciousness with you too. This concludes the ad by highlighting the positive outcome of using Goldbelly and encouraging sharing.

# Ad summary A man reviews Not Fried Chicken Ice Cream from Life Raft Treats. # Brand positioning Life Raft Treats is presented as a brand that creates unique and unexpected ice cream treats. The brand aims to occupy a space in the consumer's mind as innovative and fun, aligning with a playful and adventurous lifestyle. The brand pushes against category norms by creating ice cream that mimics other foods, like fried chicken. The brand positioning is both functional, with its unique ingredients, and emotional, with its emphasis on joy and surprise. # Product The product is Not Fried Chicken Ice Cream from Life Raft Treats. It is waffle ice cream with a chocolate cookie bone inside, wrapped in caramelized white chocolate and corn flakes to resemble a fried chicken drumstick. It comes in a bucket similar to those used for fried chicken. The USPs are its unique flavor combination and its novelty presentation. The ad shows the product being eaten and enjoyed. The ad addresses the potential purchase barrier of the unusual combination by showing the reviewer enjoying it. # Visual style The ad has a casual, UGC feel with natural lighting and a stationary camera. The editing is minimal, with mostly static shots and a few smooth transitions. The production quality is simple, supporting the intended tone of a casual review. The pacing is consistent, with a conversational rhythm. # Hooks Spoken: 00:00–00:08 Hi. So, um, I'm not a food influencer, but as many of you may know, uh, I take photographs of almost every meal obsessively. Visual: 00:00–00:08 Close-up shot of a man with a mustache, wearing a striped shirt, standing indoors. Behind him is a window with blinds, and some greenery is visible outside. The camera is stationary and at eye level. The lighting is natural but slightly dim. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential purchase barrier of the unusual combination of flavors by showing the reviewer enjoying it. # Value propositions - Unique flavor combination: Waffle ice cream, chocolate cookie bone, caramelized white chocolate, and corn flakes create a surprising and delicious taste experience. - Novelty presentation: The ice cream is shaped like a fried chicken drumstick and comes in a chicken bucket, making it a fun and memorable treat. # Benefits - Unique flavor combination - Novelty presentation # Features - Waffle ice cream - Chocolate cookie bone - Caramelized white chocolate - Corn flakes # Call to action None used. # Social proof - "Cynthia Wong, who's a six-time James Beard semifinalist." # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:10 00:00–00:10 The man introduces himself as not a food influencer but someone who takes photos of meals obsessively, which weirds people out. - 00:10–00:17 00:10–00:17 He mentions that his friend David got him a generous gift, to the point where it will be annoying to get him a gift in return. This is from the man's perspective, with a casual and humorous tone. - 00:17–00:26 00:17–00:26 He reveals the gift to be Not Fried Chicken Ice Cream, showing the bucket and the drumstick-shaped ice cream. This is from the man's perspective, with a tone of surprise and amusement. - 00:26–00:33 00:26–00:33 He explains that it's drumsticks with no chicken, just ice cream, which seems unpalatable. This is from the man's perspective, with a skeptical tone. - 00:33–00:45 00:33–00:45 He tries the ice cream and is surprised that it's really good. This is from the man's perspective, with a tone of genuine surprise and enjoyment. - 00:45–00:56 00:45–00:56 He continues to eat the ice cream, marveling at how well it works and noting the chocolate cookie bone inside. This is from the man's perspective, with a tone of continued surprise and enjoyment. - 00:56–01:07 00:56–01:07 He reads the ingredients from the label: waffle ice cream, chocolate cookie bone, corn flakes, and caramelized white chocolate. This is from the man's perspective, with a tone of explanation and appreciation. - 01:07–01:12 01:07–01:12 He expresses his love for white chocolate, acknowledging that it's divisive. This is from the man's perspective, with a personal and opinionated tone. - 01:12–01:27 01:12–01:27 He reiterates that it's delicious and wonders how food influencers don't embarrass themselves. He asks for feedback on his presentation. This is from the man's perspective, with a self-deprecating and humorous tone. - 01:27–01:34 01:27–01:34 He acknowledges the bad lighting but maintains that the ice cream is fantastic. This is from the man's perspective, with a casual and humorous tone. - 01:34–01:49 01:34–01:49 He reveals that the ice cream is from Life Raft Treats in Charleston, mentioning Cynthia Wong, a six-time James Beard semifinalist. This is from the man's perspective, with a tone of promotion and respect. - 01:49–02:05 01:49–02:05 He jokes about being a food influencer now and getting free meals for life, promising his next post in 7 to 10 months. This is from the man's perspective, with a sarcastic and humorous tone. - 02:05–02:05 02:05–02:05 He concludes by saying that's good engagement. This is from the man's perspective, with a sarcastic and humorous tone.

# Ad summary This ad promotes Goldbelly as a way to ship birthday dishes nationwide. It features a montage of various food items, such as rainbow cakes, Nashville buttermilk biscuits, award-winning cinnamon rolls, and Maryland crab cakes, followed by a woman holding a tower of cannolis with a sparkler, emphasizing the ability to ship birthday dishes nationwide. # Brand positioning Goldbelly is presented as a premium online marketplace that specializes in shipping iconic and regional foods nationwide. The brand aims to occupy a space in the consumer's mind as the go-to source for unique and high-quality food experiences that are typically only available locally. Goldbelly aligns with a lifestyle of celebration, gifting, and culinary exploration, offering a way to enjoy or share special dishes regardless of location. The brand positions itself as a solution to geographical limitations, enabling customers to access and send memorable food items for special occasions, pushing against the norm of limited local options. The brand positioning is both functional (nationwide shipping) and emotional (celebration, connection through food). # Product Goldbelly is an online platform that allows users to order and ship food items from restaurants and chefs across the country. The product is for anyone who wants to enjoy or send unique, regional dishes that are not available in their local area. The ad highlights several specific food items available through Goldbelly, including iconic rainbow cakes, Nashville buttermilk biscuits, award-winning cinnamon rolls, and Maryland crab cakes. The USP is the ability to ship these dishes nationwide, making them accessible for birthdays and other celebrations. The ad addresses the purchase barrier of geographical limitations by showcasing the convenience and reach of the Goldbelly platform. The ad tells the viewer that Goldbelly is worth trying because it offers a way to access and share special, high-quality food experiences that would otherwise be unavailable. # Visual style The ad has a polished commercial aesthetic with bright lighting and clear shots of the food items. The editing style uses quick cuts to transition between different food items, creating a sense of variety and excitement. The production quality is high, with professional-looking shots and smooth transitions. The pacing is fast, with cuts occurring approximately every 1-2 seconds, keeping the viewer engaged. The cuts are timed to the music beats, creating a rhythmic and engaging experience. # Hooks Spoken: 00:11–00:14 Female 1: Shipping birthdays nationwide! Text overlay: 00:12–00:14 SHIPPING / 00:12–00:14 Birthdays / 00:12–00:14 NATIONWIDE Visual: 00:11–00:14 A woman with long dark hair is holding a tower of cannolis with a sparkler. She is smiling and looking at the camera. She is wearing a red top. A Goldbelly box appears next to her. The background is blurred, and the lighting is bright. The camera is stationary and focuses on the woman and the cannolis. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the inability to access or share regional food specialties due to geographical limitations. This is signaled by the ad's focus on shipping dishes nationwide, implying that these items are not readily available locally. # Value propositions - Enjoy iconic and regional foods from anywhere in the country. - Ship birthday dishes nationwide for a unique and memorable celebration. # Benefits - Delivered birthday dish wishes - Access to regional specialties - Convenient nationwide shipping # Features - Iconic rainbow cakes - Nashville buttermilk biscuits - Award-winning cinnamon rolls - Maryland crab cakes - Nationwide shipping # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its services and product offerings. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a birthday cake with lit candles, surrounded by people singing "Happy Birthday." - 00:02–00:03 00:02–00:03 The scene transitions to a rainbow cake with the text overlay "From ICONIC RAINBOW CAKES," highlighting a specific type of food available on Goldbelly. This is intended to showcase the variety and specialty items offered. - 00:03–00:05 00:03–00:05 The scene changes to Nashville buttermilk biscuits with the text overlay "To NASHVILLE BUTTERMILK BISCUITS," continuing to showcase different regional specialties available on Goldbelly. This builds on the previous moment by expanding the range of offerings. - 00:05–00:07 00:05–00:07 The scene transitions to award-winning cinnamon rolls with the text overlay "& AWARD-WINNING CINNAMON ROLLS," emphasizing the quality and recognition of the food items. This builds on the previous moments by adding a layer of credibility. - 00:07–00:09 00:07–00:09 The scene changes to Maryland crab cakes with the text overlay "& MARYLAND CRABCAKES," further showcasing the variety of regional specialties available on Goldbelly. This continues the pattern of highlighting different food items. - 00:09–00:14 00:09–00:14 The scene transitions to a woman holding a tower of cannolis with a sparkler, with the text overlay "YOUR BIRTHDAY DISH WISH, Delivered. SHIPPING Birthdays NATIONWIDE." She points to a Goldbelly box, emphasizing the delivery aspect and the ability to ship birthday dishes nationwide. This is the culmination of the previous moments, tying together the variety of food items with the convenience of nationwide shipping.

# Ad summary This ad promotes Roscoe's House of Chicken and Waffles, which ships nationwide on Goldbelly. The ad shows the chicken and waffles, sides, and sauces that come with the meal. # Brand positioning Roscoe's House of Chicken and Waffles is presented as a beloved restaurant that offers a unique and comforting combination of Southern soul food staples. The brand is positioned as a provider of a complete meal experience, including chicken, waffles, sides, and sauces, all conveniently shipped nationwide through Goldbelly. The brand aims to occupy a space in the consumer's mind as a go-to for satisfying cravings with a taste of home, regardless of location. The brand aligns with values of comfort, indulgence, and convenience, offering a taste of Southern hospitality delivered directly to the customer's doorstep. The brand ignores the trend of healthy eating and instead focuses on providing a classic, indulgent meal experience. # Product Roscoe's House of Chicken and Waffles is a meal kit that includes everything needed to enjoy the restaurant's signature dish. The kit includes chicken, waffles, sides, and sauces. The ad highlights that the kit ships nationwide on Goldbelly, making it accessible to anyone in the country. The product is for anyone who loves chicken and waffles and wants to enjoy the meal at home. The ad addresses the purchase barrier of location by offering nationwide shipping, making it easy for anyone to enjoy Roscoe's, regardless of where they live. The ad tells the viewer that this product is worth trying because it offers a complete and convenient meal experience, bringing the taste of Roscoe's to their home. # Visual style The ad has a polished commercial aesthetic with bright lighting and clear shots of the food. The editing style is quick cuts, with each shot lasting only a few seconds. The pacing is fast, with approximately 15 cuts per minute. The audio-visual sync is timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 If you love chicken and waffles, check out Roscoe's House of Chicken and Waffles that ships nationwide on Goldbelly. Text overlay: If you love chicken and / waffles, check out Roscoe's / House of Chicken and Waffles / that ships nationwide on Visual: 00:00–00:01 Close-up shot of chicken and waffles on a white plate. Syrup is being drizzled over the chicken and waffles. The background is a red and white checkered tablecloth with various bottles and containers of sauces and sides. The text overlay reads, "If you love chicken and". / 00:01–00:02 Wide shot of the chicken and waffles, sides, and sauces on a red and white checkered tablecloth. The background is a red box with the words "GOLD BELLY" in large white letters. The text overlay reads, "waffles, check out Roscoe's". / 00:02–00:03 A hand holds up a jar of Roscoe's Good Herb Syrup. The background is the same as the previous shot. The text overlay reads, "waffles, check out Roscoe's". / 00:03–00:04 A hand holds up a bottle of Roscoe's Louisiana-Style Hot Sauce. The background is the same as the previous shot. The text overlay reads, "House of Chicken and Waffles". / 00:04–00:05 A hand places a container of Roscoe's Mac & Cheese on the red box with the words "GOLD BELLY". The text overlay reads, "that ships nationwide on". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not being able to enjoy Roscoe's House of Chicken and Waffles if you don't live near one of their restaurants. The ad solves this problem by offering nationwide shipping on Goldbelly. # Value propositions - Convenience: Ships nationwide on Goldbelly - Completeness: Comes with everything you need from the chicken and the waffles to the sides and the sauces. # Benefits - Ships nationwide on Goldbelly - Comes with everything you need # Features - Chicken - Waffles - Sides - Sauces # Call to action Head to Goldbelly now. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is enthusiastic about the product. # Storyline - 00:00–00:01 The video opens with a close-up shot of chicken and waffles being drizzled with syrup. - 00:00–00:05 The narrator introduces Roscoe's House of Chicken and Waffles as a meal that ships nationwide on Goldbelly. - 00:05–00:07 The video shows the various components of the meal, including mac and cheese and red beans. - 00:07–00:10 The narrator emphasizes that the meal comes with everything you need, from the chicken and waffles to the sides and sauces. - 00:10–00:12 The video ends with a call to action to head to Goldbelly now.

# Ad summary This ad showcases a collaboration between Levain Bakery and Caffe Panna, featuring ice cream and cookies. The ad features a woman in her kitchen trying the different ice cream flavors and cookie flavors, and then making an ice cream sandwich with the products. # Brand positioning Levain Bakery is presented as a high-end bakery known for its cookies and now its collaboration with Caffe Panna for ice cream. The brand aligns with a lifestyle of indulgence and enjoyment of high-quality treats. The brand pushes against the norm of typical grocery store ice cream and cookies by offering unique flavor combinations and premium ingredients. The brand positioning is emotional, focusing on the pleasure and satisfaction derived from consuming their products. # Product The ad features a collaboration between Levain Bakery and Caffe Panna, showcasing a range of ice cream flavors and cookies. The ice cream flavors include Buttered Baguette and Jam, Caffe Panna, Banana Bread, Black and White Pint, Coffee Cake, Chocolate Chip Walnut, and Oatmeal Raisin. Each ice cream flavor contains chunks or swirls of the corresponding baked good. The cookies are described as better warm and even better with ice cream. The collaboration is exclusively available on Goldbelly. The ad emphasizes the unique flavor combinations and the high quality of the ingredients, making the products worth trying or buying for a premium dessert experience. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high-end, supporting the intended tone of luxury and indulgence. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 Female 1: Buttered baguette and jam ice cream. Okay, don't tempt me with a good time. Text overlay: 00:00–00:04 buttered baguette and jam ice cream (Text overlay) Visual: 00:00–00:02 The shot is a close-up of a woman in a red sweater holding up a container of ice cream. The background is a kitchen with white cabinets and marble countertops. The woman has blonde hair in braids and is wearing red lipstick. Text overlay reads, "buttered baguette and jam ice cream." / 00:02–00:04 The shot is a medium shot of the woman in the kitchen. She is holding the ice cream container and looking at the camera. She is wearing a red sweater and has blonde hair in braids. She is wearing red lipstick. # Funnel stage Consideration # Pain points None used. # Value propositions - The collaboration is crazy because the cookies are even better with ice cream - The collaboration ships only on Goldbelly, making it exclusive and convenient # Benefits - Enjoy unique flavor combinations - Experience high-quality ingredients - Indulge in a premium dessert experience # Features - Buttered Baguette and Jam ice cream - Caffe Panna ice cream - Levain ice cream and cookie collection - Cookies are better warm - Cookies are even better with ice cream - Banana bread ice cream has a huge chunk of banana bread in it - Black and white pint ice cream has cookie chunks - Coffee cake pint has sour cream ice cream and Levain's legendary coffee cake - Chocolate chip walnut ice cream has brown sugar vanilla bean ice cream layered with Levain's classic chocolate chip walnut cookies - Oatmeal raisin ice cream has cinnamon sweet cream ice cream with Levain's oatmeal raisin cookie # Call to action None used. # Social proof - "That's really good" – Female 1 (Customer) - "I have no words for how good this ice cream sandwich was" – Female 1 (Customer) - "It was delicious" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and enjoying the products. # Storyline - 00:00–00:04 00:00–00:04 The woman holds up a container of Buttered Baguette and Jam ice cream and says, "Buttered baguette and jam ice cream. Okay, don't tempt me with a good time." This introduces one of the featured ice cream flavors and sets a playful, anticipatory tone. - 00:04–00:08 00:04–00:08 The woman holds up a box of Levain Bakery and Caffe Panna products and says, "I just had to try the Caffe Panna and Levain ice cream and cookie collection." This introduces the collaboration and the variety of products available. - 00:08–00:15 00:08–00:15 The woman holds up a stack of cookies and says, "They're better warm, they're even better with ice cream, which is why this collaboration is crazy, and it ships only on Goldbelly." This highlights the ideal way to enjoy the cookies and emphasizes the exclusivity of the collaboration. - 00:15–00:21 00:15–00:21 The woman holds up the Buttered Baguette and Jam ice cream and says, "We have to try this bread ice cream. This blew my mind, those are crumbs, those are baguette crumbs in the ice cream." This emphasizes the unique ingredients in the ice cream. - 00:21–00:26 00:21–00:26 The woman takes a bite of the Buttered Baguette and Jam ice cream and the text overlay reads, "toasted buttered Levain baguette infused ice cream swirled with strawberry jam and baguette crunch." This describes the flavor profile of the ice cream. - 00:26–00:31 00:26–00:31 The woman holds up the Banana Bread ice cream and says, "Banana bread has a huge chunk of banana bread in it. Look at this ice cream." This highlights the substantial amount of banana bread in the ice cream. - 00:31–00:35 00:31–00:35 The woman holds up the Black and White Pint ice cream and says, "Look at this ice cream, we've got the black and white pint. Look at this cookie chunk in there." This showcases the cookie chunks in the ice cream. - 00:35–00:40 00:35–00:40 The woman holds up the Coffee Cake ice cream and says, "The coffee cake pint has sour cream ice cream and Levain's legendary coffee cake in there." This highlights the unique ingredients in the ice cream. - 00:40–00:47 00:40–00:47 The woman holds up the Chocolate Chip Walnut ice cream and says, "Chocolate chip walnut has brown sugar vanilla bean ice cream layered with Levain's classic chocolate chip walnut cookies." This describes the flavor profile of the ice cream. - 00:47–00:53 00:47–00:53 The woman holds up the Oatmeal Raisin ice cream and says, "Oatmeal raisin has cinnamon sweet cream ice cream with Levain's oatmeal raisin cookie. It was delicious." This highlights the flavor profile of the ice cream. - 00:53–01:06 00:53–01:06 The woman holds up a chocolate chip walnut cookie and says, "We're gonna make this into an ice cream sandwich. Let's cut it up, chocolate chip walnut cookie. Add some buttered baguette and jam ice cream. That's really good. I have no words for how good this ice cream sandwich was. Also, you can heat up the Levain cookies." This demonstrates how to make an ice cream sandwich with the products. - 01:06–01:13 01:06–01:13 The woman dips a cookie into a pint of ice cream and says, "Just give it a little extra touch, then dip it in a pint, any pint, and you're good to go. This is a good collab." This suggests another way to enjoy the products and reinforces the collaboration.

# Ad summary A woman reviews the passion fruit crepe cake from Lady M. She raves about the flavor and the craftsmanship of the cake. # Brand positioning Lady M is presented as a high-end bakery specializing in crepe cakes. The brand is positioned as a purveyor of luxurious desserts, with the ad highlighting the craftsmanship and quality of ingredients. The brand aligns with a lifestyle of indulgence and appreciation for fine foods. The ad pushes against the norm of everyday cakes, instead offering a unique and sophisticated dessert experience. The brand positioning is both functional (high-quality ingredients, delicate layers) and emotional (satisfaction, indulgence). # Product The Lady M passion fruit crepe cake is a layered crepe cake with a passion fruit topping. The cake consists of over 20 thin crepes layered with cream. The top of the cake is covered in a passion fruit glaze with passion fruit seeds. The cake is described as creamy, delicate, not too sweet, and delicious. The ad highlights the craftsmanship of the cake, emphasizing the numerous layers of crepes. The cake is shipped via Goldbelly, addressing the purchase barrier of location by offering nationwide delivery. The ad tells the viewer that this product is worth trying because of its unique flavor profile, delicate texture, and high-quality craftsmanship. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is a mix of static shots and quick cuts, with smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is good, with the cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 I just had to try the passion fruit crepe cake from Lady M. Text overlay: 00:00–00:04 I just had to try the passion fruit crepe cake from Lady M Visual: 00:00–00:02 A fair-skinned woman with blonde hair and red lipstick stands in a kitchen, holding a slice of cake in her right hand and the rest of the cake on a cake stand in front of her. She is wearing a black and white gingham dress. The kitchen has white cabinets, marble countertops, and a gray oven with gold accents. The camera is stationary and at eye level. / 00:02–00:04 The woman holds the cake up to the camera, showing the top of the cake. The cake has a yellow passion fruit glaze with passion fruit seeds on top. The camera zooms in slightly. # Funnel stage Consideration # Pain points None used. # Value propositions - The passion fruit crepe cake offers a unique and delicious flavor experience. - The cake's creamy and delicate texture provides a satisfying indulgence. - The high-quality craftsmanship of the cake justifies its value. # Benefits - Delicious - Unique flavor - High-quality craftsmanship # Features - Passion fruit flavor - Crepe cake - Shipped from Goldbelly - Creamy - Delicate - Not too sweet - 20 crepes or more # Call to action None used. # Social proof - I posted a video about a strawberry crepe cake from Lady M a few weeks ago and y'all went crazy for it. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, using a casual tone and personal experience. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the Lady M passion fruit crepe cake, stating she had to try it. This is intended to grab the viewer's attention and introduce the product. The perspective is from the creator, conveyed through her casual tone and direct address to the camera. The tone is enthusiastic and anticipatory. - 00:04–00:10 00:04–00:10 The creator references a previous video about a strawberry crepe cake from Lady M that viewers loved. This is intended to build credibility and create a sense of FOMO. The perspective is from the creator, conveyed through her conversational tone and reference to past viewer engagement. The tone is friendly and engaging. - 00:10–00:12 00:10–00:12 The creator states she knew she had to try the passion fruit cake as well. This is a continuation of the previous point, reinforcing her enthusiasm for the brand. The perspective is from the creator, conveyed through her personal endorsement. The tone is casual and relatable. - 00:12–00:17 00:12–00:17 The creator expresses her love for passion fruit and crepes, stating that the cake will be a smash. This is intended to build excitement and anticipation for the product. The perspective is from the creator, conveyed through her personal preferences and positive prediction. The tone is enthusiastic and confident. - 00:17–00:23 00:17–00:23 The creator mentions she shipped the cake from Goldbelly and was not disappointed. This is intended to address potential purchase barriers and build trust. The perspective is from the creator, conveyed through her personal experience and satisfaction. The tone is reassuring and positive. - 00:24–00:32 00:24–00:32 The creator describes the cake's flavor profile as having a nice punch from the passion fruit, being creamy, delicate, and not too sweet. This is intended to highlight the product's key features and benefits. The perspective is from the creator, conveyed through her sensory descriptions and personal enjoyment. The tone is descriptive and appreciative. - 00:33–00:45 00:33–00:45 The creator emphasizes the craftsmanship of the cake, highlighting the numerous layers of crepes. This is intended to showcase the product's unique selling point and justify its value. The perspective is from the creator, conveyed through her detailed observation and admiration. The tone is impressed and appreciative. - 00:46–00:51 00:46–00:51 The creator reiterates the cake's flavor profile as being a little sweet and a little sour, stating that people will want a piece of it. This is intended to reinforce the product's appeal and create a sense of desire. The perspective is from the creator, conveyed through her sensory descriptions and confident assertion. The tone is persuasive and inviting. - 00:52–00:59 00:52–00:59 The creator asks viewers if they have tried a crepe cake and which flavor she should try next. This is intended to encourage engagement and build a community around the brand. The perspective is from the creator, conveyed through her direct address and open-ended question. The tone is conversational and friendly.

# Ad summary This ad promotes Get Maine Lobster's classic Maine lobster roll kit and lobster tails, which ship nationwide on Goldbelly. It targets lobster lovers and suggests the kit would make a great gift. # Brand positioning Get Maine Lobster is presented as a purveyor of high-quality, classic Maine lobster roll kits and lobster tails. The brand is positioned as a convenient option for lobster lovers nationwide, offering nationwide shipping through Goldbelly. The brand aims to occupy the space of providing authentic Maine lobster experiences to customers regardless of their location. The brand aligns with values of convenience and accessibility, making gourmet seafood available to a wider audience. The brand pushes against the norm of needing to be in Maine to enjoy fresh lobster, offering a solution for those who crave it elsewhere. The brand positioning is both functional (nationwide shipping, convenient kits) and emotional (satisfying cravings, gifting a gourmet experience). # Product The ad features Get Maine Lobster's classic Maine lobster roll kit and lobster tails. The lobster roll kit includes all the necessary ingredients to make authentic Maine lobster rolls at home. The lobster tails are presented as a standalone product, also available for nationwide shipping. The ad highlights the convenience of having fresh Maine lobster delivered directly to your door, regardless of your location. The products are for lobster lovers or those looking for a unique gift. The ad addresses the purchase barrier of geographical limitations by offering nationwide shipping through Goldbelly. The ad emphasizes the ease of enjoying high-quality lobster without needing to travel to Maine. # Visual style The ad has a bright and appetizing aesthetic, with close-up shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to highlight key moments. The audio and visual elements are synced to create a cohesive and engaging experience. # Hooks Spoken: Female 1: [Enthusiastic] Calling all lobster lovers, Text overlay: 00:00–00:02 / Calling all lobster lovers, Visual: 00:00–00:01: Close-up shot of a lobster roll held by a person with manicured nails. The background is blurred, focusing on the lobster roll. The lighting is bright and highlights the textures of the lobster and bun. / 00:01–00:02: A table with a lobster roll, a bowl of lobster meat, a bowl of melted butter, lemon wedges, and buns. A black box with red accents is in the background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of not being able to easily access fresh Maine lobster if you don't live in Maine. The ad states, "that ships nationwide on Goldbelly." # Value propositions - Enjoy authentic Maine lobster rolls and tails without needing to travel to Maine - Convenient kit makes it easy to prepare lobster rolls at home - Nationwide shipping ensures fresh lobster delivery anywhere in the country # Benefits - Convenient way to enjoy Maine lobster - Great gift option - Fresh lobster delivered to your door # Features - Classic Maine lobster roll kit - Lobster tails - Nationwide shipping on Goldbelly # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their product and its benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of a lobster roll being held, immediately grabbing the viewer's attention with an appealing visual. The message is to showcase the product and entice lobster lovers. - 00:01–00:05 The ad transitions to a wider shot showcasing the lobster roll kit and lobster tails, emphasizing the variety and abundance of lobster. The message is to highlight the product offerings and their availability. - 00:05–00:07 The ad shows melted butter being poured over lobster meat, creating a mouthwatering visual. The message is to emphasize the deliciousness and quality of the lobster. - 00:07–00:09 The ad shows a close-up of lobster claws and meat in a bowl, further emphasizing the freshness and abundance of the lobster. The message is to reinforce the quality and quantity of the product. - 00:09–00:11 The ad shows a lobster roll being assembled, highlighting the ease of preparation. The message is to demonstrate the convenience of the lobster roll kit. - 00:11–00:13 The ad concludes with a shot of a lobster roll being drizzled with sauce, reinforcing the deliciousness and suggesting it as a great gift. The message is to encourage purchase and position the product as a desirable gift option.

# Ad summary This ad promotes Goldbelly, a company that ships food nationwide. The ad features a woman unboxing a Martha Stewart salted caramel chocolate cake that she ordered from Goldbelly for her daughter's birthday. She highlights the convenience of ordering online and having the cake delivered right to her door. The ad also shows the cake being decorated, cut, and enjoyed by the family. # Brand positioning Goldbelly is presented as a convenient and reliable service for ordering and shipping food nationwide. The brand aims to occupy the space of a trusted source for sending high-quality, tested food gifts, even if the sender isn't a food expert themselves. Goldbelly aligns with values of convenience, quality, and the ability to share special moments with loved ones, regardless of distance. The brand pushes against the norm of local-only food options, offering a nationwide delivery service. The brand positioning is both functional (convenient delivery) and emotional (sending something truly special). # Product The featured product is the Martha Stewart Salted Caramel Chocolate Cake, available through Goldbelly's nationwide shipping service. The cake is a multi-layered chocolate cake with salted caramel accents, designed for special occasions like birthdays. The ad highlights that everything on Goldbelly's website is tested for taste and delivery experience, ensuring that even if you don't know food, you know you're sending something truly special. The cake arrives in perfect condition, ready to be decorated and enjoyed. The ad addresses the purchase barrier of distance by emphasizing Goldbelly's nationwide shipping capability and the convenience of online ordering. # Visual style The ad has a bright and cheerful aesthetic, with a focus on natural lighting and a homey kitchen setting. The editing style is smooth with static shots. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03 A birthday cake delivered right to my door thanks to Goldbelly! Text overlay: 00:00–00:03 A birthday cake delivered right to my door thanks to Goldbelly! Visual: 00:00–00:03 A woman with long brown hair holds a toddler in her arms in a brightly lit kitchen. The woman is wearing a black top, and the toddler is wearing a white and black baseball tee. Behind them is a table decorated with a chocolate cake, a slice of cake on a plate, and birthday decorations. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty of sending high-quality food gifts to loved ones who live far away. "Goldbelly was such a convenient option for me because I just had to go online pick what date I wanted it to be delivered and it came right to my door" # Value propositions - Convenience: Goldbelly was such a convenient option for me because I just had to go online pick what date I wanted it to be delivered and it came right to my door - Quality: Even if you don't know food you know you're sending something truly special # Benefits - Convenient option - Sending something truly special # Features - Nationwide shipping - Tested for taste and delivery experience # Call to action None used. # Social proof - "A birthday cake delivered right to my door thanks to Goldbelly!" – Female 1 (Customer) - "Goldbelly was such a convenient option for me because I just had to go online pick what date I wanted it to be delivered and it came right to my door" – Female 1 (Customer) - "Even my little grandson loved the birthday cake as he kept begging for more!" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her positive experience with Goldbelly. # Storyline - 00:00–00:03 A woman holds her toddler in front of a decorated birthday table, expressing gratitude for the birthday cake delivered by Goldbelly. - 00:03–00:08 The scene transitions to the woman unboxing a Goldbelly package, emphasizing the perfect condition of the delivered cake. - 00:08–00:13 The woman showcases the Martha Stewart Salted Caramel Chocolate Cake, highlighting the variety of cakes available on Goldbelly. - 00:13–00:22 She emphasizes Goldbelly's nationwide shipping and the rigorous testing for taste and delivery experience. - 00:22–00:33 The woman lights the candles and blows them out, then cuts a slice of cake. - 00:33–00:41 The woman shares the cake with her daughter and grandson, reinforcing the convenience and enjoyment of Goldbelly's service.

# Ad summary This ad promotes Goldbelly, a service that delivers famous foods to your loved ones. The ad features a woman unboxing and presenting a cake from Miette Patisserie, which was sent to her by Goldbelly for her birthday. She highlights the convenience and deliciousness of the service, recommending it for gifting something special to friends and family. # Brand positioning Goldbelly is presented as a convenient service that allows customers to gift famous foods from around the country to their loved ones. The brand positions itself as a solution for sending special and delicious treats directly to someone's door, emphasizing ease and convenience. The brand aligns with a lifestyle of gifting and celebrating special occasions with unique and high-quality food items. Goldbelly pushes against the norm of local or generic gifts by offering access to a wide range of famous foods from various regions. The brand positioning is both functional (convenient delivery) and emotional (making someone feel special). # Product The featured product is Goldbelly's service for delivering famous foods, specifically highlighting a signature cake by Miette Patisserie. The service is for anyone who wants to send a special and delicious gift to friends, family, or loved ones. The ad emphasizes the convenience of having delicious and beautiful cakes delivered right to your door. The cake itself is described as a beautiful signature cake by Miette Patisserie, implying high quality and unique design. The ad addresses the purchase barrier of accessibility to regional specialties by offering delivery of famous foods from around the country. The ad tells the viewer that this product is worth trying because it provides a convenient and special way to show someone you care by sending them a delicious and unique food gift. # Visual style The ad has a polished, bright, and cheerful aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is high, giving it a commercial feel. The visual motifs include the consistent use of light blue and white colors, birthday decorations, and close-ups of the cake. The pacing is moderate, with cuts timed to some of the voiceover lines. # Hooks Spoken: 00:00–00:04 Do you know how easy it is to gift famous foods to your loved ones? Text overlay: Do you know how (easy BELLY gift) / famous foods (to your loved) Visual: 00:00–00:01 A woman with long, wavy brown hair, wearing a white hat and denim overalls, stands behind a table decorated for a birthday. The table is covered with a light blue cloth and features a small green cake with a pink flower on top, surrounded by white gift bags with blue ribbons, disco balls, and a "Happy Birthday" sign. The background shows a sunny outdoor patio with white pillars and string lights. / 00:01–00:02 The same woman, now wearing white heart-shaped sunglasses, kneels in front of a light blue door with a colorful wreath. She is holding two cardboard boxes labeled "GOLD BELLY." The camera is stationary and shows a close-up of the woman and the boxes. / 00:02–00:03 The woman stands behind the birthday table, opening one of the Goldbelly boxes. The camera zooms in slightly as she lifts the lid. The table is decorated with a light blue cloth, white gift bags with blue ribbons, disco balls, and a "Happy Birthday" sign. The background shows a sunny outdoor patio with white pillars and string lights. / 00:03–00:04 Close-up of a white box with a green sticker labeled "Miette Patisserie Confectionery." The box is held in the woman's hands against the backdrop of the birthday table with blue decorations and a "Happy Birthday" sign. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding a special and convenient gift for loved ones. The frustration is implied through the question, "Do you know how easy it is to gift famous foods to your loved ones?", suggesting that finding such a gift can be challenging. # Value propositions - Convenient delivery of delicious and beautiful cakes: This combines the functional feature of delivery with the emotional benefit of receiving a special and high-quality gift. - Perfect for gifting: This highlights the product's suitability for special occasions and celebrations. # Benefits - Perfect for gifting to your friends and family - A special gift # Features - Delicious and beautiful cakes - Delivered right to your door # Call to action Check out Goldbelly # Social proof - "It's my birthday so Goldbelly shipped me this beautiful signature cake by Miette Patisserie, and it is so delicious." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who received a cake from Goldbelly and is sharing her positive experience. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a woman kneeling in front of her door, picking up two Goldbelly boxes. She asks, "Do you know how easy it is to gift famous foods to your loved ones?" This is intended to grab the viewer's attention by posing a question and introducing the concept of gifting famous foods. - 00:04–00:11 00:04–00:11 The woman is now at a table with birthday decorations. She opens a Goldbelly box to reveal a cake from Miette Patisserie. She states, "Goldbelly is special because you can have delicious and beautiful cakes delivered right to your door." This highlights the brand's unique selling proposition and the convenience of the service. - 00:11–00:15 00:11–00:15 She removes the cake from its packaging and places it on a cake stand. She says, "This is perfect for gifting to your friends and family. It would definitely be a special gift." This emphasizes the suitability of the product as a gift and its ability to make the recipient feel special. - 00:15–00:22 00:15–00:22 The woman lights birthday candles on the cake and says, "It's my birthday so Goldbelly shipped me this beautiful signature cake by Miette Patisserie, and it is so delicious." This provides a personal testimonial and reinforces the quality and taste of the product. - 00:22–00:32 00:22–00:32 The woman takes a bite of the cake and says, "So check out Goldbelly the next time you want to gift something special to your loved one or a friend or family member. I think you guys will absolutely love it like I did." This is a call to action, encouraging viewers to consider Goldbelly for their next gifting occasion and reiterating her positive experience.