How Glow Recipe Advertises on Meta

# Ad summary This image ad is for the Glow Recipe x beautyblender limited-edition kit featuring Glow Recipe bestsellers + a NEW Watermelon Beautyblender # Brand positioning Glow Recipe is presented as a modern skincare brand that combines natural ingredients with innovative formulas to deliver effective and gentle products. Positioned in the realm of accessible luxury, the brand appeals to consumers seeking high-quality skincare without the premium price tag. The brand emphasizes hydration, radiance, and a sensorial experience, aiming to transform skincare into a joyful and efficacious ritual. They often partner with other popular brands that enhance the consumer experience. # Product The featured product is the "NEW WATERMELON GLOW BEST-SELLERS KIT," a limited-edition set that includes Glow Recipe's best-selling items along with a new Watermelon Beautyblender. The kit is designed to provide hydration, preparation, blending, and a glowing effect. This collection targets individuals seeking to improve their skin's radiance and achieve a flawless makeup application. The products promise to bounce, prep, and glow. The ad highlights the collaboration between Glow Recipe and beautyblender, indicating a combination of skincare and makeup application tools. # Visual style The ad employs a clean and polished studio shot. It features a pink gradient background that creates a soft, inviting aesthetic. The typography is modern and legible, and the product is well-lit and prominently displayed. The visual style is designed to capture attention and create a sense of quality and trustworthiness. The overall effect is eye-catching and optimized for platform scannability. # Hooks Headline: HYDRATE, PREP, BLEND, & GLOW # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The set is set-exclusive. # Benefits - HYDRATE - PREP - BLEND - GLOW # Features - limited-edition kit - NEW Watermelon Beautyblender # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall image showcases the product benefits and features, highlighting what the brand wants the audience to know about its product. # Storyline - The ad starts with the brand logos of Glow Recipe and beautyblender together, establishing the collaboration and instantly signaling the brands involved. This is from the brand's perspective to inform the viewers. - The next beat is a display of the key benefits: HYDRATE, PREP, BLEND, & GLOW, all written in bold, uppercase letters. This segment comes from the brand, highlighting the core value proposition. - The ad narrative then zooms in on the product, the "NEW WATERMELON GLOW BEST-SELLERS KIT", further detailing that it includes Glow Recipe bestsellers + a NEW Watermelon Beautyblender. This is told from the brand's perspective, presenting the main offering of the ad. - The ad concludes by showcasing the physical kit and its components, with a close up of the packaging that includes the product name, which reinforces the products key benefits. The visual narrative comes from the brand, focusing on the tactile and aesthetic appeal of the kit itself.

# Ad summary This ad showcases Glow Recipe's new Watermelon Glow Best-Sellers Kit, a limited-edition set featuring Glow Recipe bestsellers and a new Watermelon Beautyblender. The ad emphasizes the hydrating and glow-enhancing benefits of the products, targeting consumers interested in skincare and beauty. # Brand positioning Glow Recipe is presented as a brand focused on delivering glowing skin through fruit-forward, gentle, and effective skincare solutions. It aims to occupy a space in the consumer's mind as a fun, innovative, and approachable brand that combines natural ingredients with proven skincare science. The brand aligns with a lifestyle that emphasizes self-care and radiant skin, promoting a positive and accessible image for beauty enthusiasts. It ignores the norms of overly complicated skincare routines, focusing instead on simplicity and efficacy, with a functional approach to skincare using natural ingredients. # Product The featured product is the 'NEW WATERMELON GLOW BEST-SELLERS KIT,' a limited-edition set from Glow Recipe. The kit includes Glow Recipe's best-selling skincare products along with a new Watermelon Beautyblender. These products are intended to hydrate, prep, blend, and give the skin a healthy glow. Key features are implied through the name 'Watermelon Glow,' suggesting hydration and radiance. The kit is designed for individuals looking for an easy and effective way to achieve glowing, well-hydrated skin. A purchase barrier addressed is the desire for a complete skincare routine in one set. # Visual style The ad has a clean and bright aesthetic with a focus on pink tones. The products are displayed on a reflective white surface with a pink gradient background. The image is well-lit, with soft shadows that give the products a smooth, polished look. # Hooks Headline: HYDRATE, PREP, BLEND, & GLOW # Funnel stage Middle of funnel # Pain points None used. # Value propositions - A limited-edition kit featuring Glow Recipe bestsellers + a NEW Watermelon Beautyblender # Benefits - Hydrate - Prep - Blend - Glow # Features - Best-selling skincare products - New Watermelon Beautyblender # Call to action None used. # Point of view - Brand: The entire ad promotes the product and its benefits from the brand's perspective, aiming to highlight its value and appeal to potential customers. # Storyline - The ad starts by introducing the limited-edition 'NEW WATERMELON GLOW BEST-SELLERS KIT', indicating a special, time-sensitive offering. The brand is trying to capture immediate attention and convey exclusivity. - It highlights the kit's components, featuring Glow Recipe's bestsellers and a new Watermelon Beautyblender. The brand builds excitement by emphasizing the value of the curated kit. - The ad emphasizes the benefits of the kit, which is to 'HYDRATE, PREP, BLEND, & GLOW'. The brand showcases the key benefits and intended outcomes of using the products.

# Ad summary A UGC-style ad featuring a person describing the Glow Recipe Real Glass Skin Kit, as well as toner, serum, and moisturizer, with claims to making the skin smooth, hydrated, and de-congested, a facial in a bottle. # Brand positioning Glow Recipe positions itself as a brand that offers achievable skincare for everyone with realistic expectations. The brand aligns with a lifestyle that prioritizes healthy, smooth, and reflective skin, regardless of skin concerns. Glow Recipe redefines "glass skin" as your healthiest skin, emphasizing that all skin has pores and texture, countering the norm of photoshopped skin. # Product The Glow Recipe Real Glass Skin Kit includes a toner, serum, and moisturizer, each designed to provide smooth, hydrated, and decongested skin, offering a facial-in-a-bottle experience. The toner is inspired by the Korean Aqua Peel Facial and preps the skin for hydration. The serum is formulated to brighten skin over time, providing an instant dewy, reflective glow. The moisturizer locks in hydration to help one achieve their best skin with realistic expectations. This skincare routine promises achievable glass skin for everyone, regardless of their skin concerns. # Visual style The ad has a polished aesthetic with clear, studio-like lighting, and UGC-style production quality. The editing rhythm is quick with jump cuts, maintaining a consistent, fast pace. The visuals are synced with the voiceover. # Hooks Spoken: 00:00–00:04: You've probably heard of glass skin, that coveted complexion that's seemingly perfect and poreless, Text overlay: You've probably heard of glass skin, / that coveted complexion that's seemingly perfect and poreless Visual: 00:00–00:04: A split screen displays close-up shots of four diverse faces with radiant skin. Each face is positioned in one of the four quadrants of the screen. The first person, in the top left, is Black, has a pink hijab, and is wearing minimal makeup. The next person, in the top right, is fair-skinned, with dark hair, and heart earrings. The following person, in the bottom left, is fair-skinned and in an orange top. The final person, in the bottom right, is Black, with braids held back by two light pink clips. Superimposed over the split screen in white text: 'You've probably heard of glass skin, that coveted complexion that's seemingly perfect and poreless.' # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of unrealistic skin goals promoted by perfect and poreless complexions. # Value propositions - Toner is a facial in a bottle, inspired by the Korean Aqua Peel Facial. - Serum instantly gets a dewy reflective glow. # Benefits - Skin is smooth, hydrated, and decongested (toner). - A facial in a bottle (toner). - Instantly get that dewy reflective glow (serum). - Lock in all hydration (moisturizer). - Achieving your best skin. # Features - The toner is inspired by the Korean Aqua Peel Facial. - Serum is going to brighten your skin over time. - Routine is never complete without a moisturizer. # Call to action SHOP THE REAL GLASS SKIN KIT FROM GLOW RECIPE # Social proof - None used. # Point of view - Customer 100% – The ad is told from the customer point of view, and is a first-person review style, delivered by a single creator holding the products. # Storyline - 00:00–00:04 The ad opens with a voiceover, stating, 'You've probably heard of glass skin, that coveted complexion that's seemingly perfect and poreless,' setting the stage by introducing the concept of glass skin. - 00:04–00:06 The narrator continues, following up by stating, 'But here's the thing: Those are unrealistic skin goals,' challenging the unrealistic standards associated with perfect skin, in order to suggest a new, more inclusive, and achievable approach. - 00:06–00:11 The speaker lists realistic and relatable skin issues, claiming that, 'All skin has pores, texture, and we all experience different skin concerns day to day.' The purpose is to normalize skin imperfections and position the brand as understanding real skin challenges. - 00:11–00:18 The narrator transitions to introduce the brand's redefining of glass skin, stating, 'That's why we're redefining glass skin to be your healthiest, smoothest, most reflective skin, no matter what skin concerns you're experiencing,' creating an optimistic, attainable reframe to include everyone. - 00:18–00:22 The speaker shifts the focus to the products, stating, 'It's all about taking care of your skin barrier and flooding your skin with hydration,' introducing the key benefits of the brand's products in skincare. - 00:22–00:37 The ad dives into the specifics of the toner and serum: 'This toner was inspired by the Korean Aqua Peel Facial that leaves skin smooth, hydrated, and decongested, a facial in a bottle.' Then, 'This serum is going to brighten your skin over time, and the best part is that you instantly get that dewy reflective glow too.' The speaker highlights the key features and immediate benefits of the product combo. - 00:37–00:51 The ad concludes with the moisturizer and final words: 'A routine is never complete without a moisturizer, which is why I lock in all this hydration with pink juice. So here's to achieving your best skin, because with realistic expectations and the right skincare routine, glass skin is achievable for everyone.' The speaker wraps up the product demonstration, reinforcing the brand's message of achievable glass skin with the right skincare routine.

# Ad summary This ad showcases Glow Recipe's The Real Glass Skin Kit, highlighting the promise of a healthy glow and featuring a limited-time discount. # Brand positioning Glow Recipe is positioned as a skincare brand focused on achieving a healthy, radiant complexion, often referred to as "glass skin." The brand emphasizes natural ingredients and effective formulations to deliver visible results. The overall tone is optimistic, promoting the idea of revealing one's "healthiest glow." Glow Recipe sets itself apart by offering curated skincare kits designed to streamline the routine and deliver synergistic benefits, aligning with a lifestyle centered on self-care and achieving a natural, luminous complexion. # Product The advertised product is The Real Glass Skin Kit by Glow Recipe, consisting of three key skincare items designed to work together. These products are the Watermelon Glow PHA + BHA Pore-Tight Toner, the Watermelon Glow Pink Juice Moisturizer, and another product whose full name is not completely visible in the image. Each item is infused with watermelon extract, promising hydration and radiance. The kit is intended for anyone seeking to improve their skin's texture, minimize pores, and achieve a glowing, healthy-looking complexion. The ad highlights a limited-time offer, reducing the price from $57 to $48, addressing a potential purchase barrier by providing a discount. # Visual style The ad has a clean and minimalist visual style, with a monochromatic pink color scheme that reinforces the brand's association with gentle, hydrating, and glowing skin. The lighting is soft and diffused, creating a smooth and even tone that enhances the products' appeal. The composition is simple and product-focused, with a clear arrangement of the skincare bottles. The image quality is high, resulting in a polished and professional look. # Hooks Headline: the real glass skin kit # Funnel stage Middle of funnel (Consideration) # Pain points The products in this ad are intended to address concerns of dullness and pore visibility. # Value propositions - healthiest glow with this iconic trio # Benefits - Pore-tight # Features - PHA - BHA # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand is communicating its products and their associated benefits to the viewer. # Storyline - The ad opens by showcasing the brand name, Glow Recipe, to immediately establish brand context and recognition. - It then introduces the offering - The Real Glass Skin Kit - immediately conveying the benefit of the product which implies achieving clear, radiant skin. - The image follows up with the statement, “Reveal your healthiest glow with this iconic trio,” setting expectations and enticing the viewer to take action. - Finally, it closes with a visual of the 3 featured products and a discount from $57 to $48 to help encourage the viewer to take action.

# Ad summary This ad features a woman demonstrating how to make avocado toast, while highlighting the Glow Recipe toner pads she uses as part of her beauty routine. # Brand positioning Glow Recipe is presented as a brand specializing in Korean-inspired skincare products, particularly toner pads designed to soothe skin and reduce redness quickly. The brand embraces a playful, bright aesthetic through its pink packaging, and aims to align with a modern, beauty-conscious consumer looking for quick and effective skincare solutions. # Product The ad features Glow Recipe's PHA + BHA Watermelon Glow toner pads, designed to soothe the skin and provide redness relief. The toner pads are highlighted for their quick application, requiring only five minutes of wear. The ad presents the toner pads as a component of a Korean facial routine in a pad format, implying convenience and efficacy. The featured toner pads are presented as a quick solution for redness relief, making them ideal for those seeking a convenient skincare boost. # Visual style The ad has a polished UGC feel, with natural lighting and simple editing. The video features quick cuts and static shots, maintaining a consistent pace throughout. The production quality balances a casual, DIY aesthetic with a clean, modern look, suitable for a beauty and lifestyle audience. # Hooks Spoken: Female 1: This is one of my favorite ways to make toast. Text overlay: 5 minute avocado toast Visual: 00:00–00:02: A woman with long, straight black hair, wearing a pink tank top and jewelry, stands in a modern kitchen holding a plate of avocado toast. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that many people struggle with skin redness and irritation, creating a need for a quick and easy solution. – “This really helps soothe your skin and provide redness relief.” # Value propositions - Korean facial in a pad – A convenient, at-home skincare solution. # Benefits - Soothe your skin - Provide redness relief - Only need to wear for about five minutes. # Features - PHA + BHA Watermelon Glow toner pads # Call to action None used. # Social proof - “This is one of my favorite ways to make toast” – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from a customer’s point of view with casual, selfie-style delivery, as the creator shares her personal routine and preferences. # Storyline - 00:00–00:02 The creator begins by showcasing a beautifully crafted plate of avocado toast, emphasizing it as one of her favorite recipes. - 00:02–00:04 She introduces the Glow Recipe toner pads as a step in the toast-making process, humorously connecting skincare to her recipe. - 00:04–00:11 The creator explains the toner pads’ benefits, noting their soothing and redness-relieving properties, and emphasizing a short five-minute wear time. - 00:11–00:23 Transitioning to the avocado toast recipe, she shows how to prepare an egg salad mixture with mayo, salt, and pepper, along with homemade pickled onions. - 00:23–00:35 The creator layers the egg salad mixture and additional pickled onions atop the avocado toast, followed by a sprinkling of chili oil. - 00:39–00:42 She confirms that it’s been 5 minutes of pad wear and removes the toner pads from her face. - 00:42–00:45 The creator showcases her complexion in natural lighting to show the results of the facial pads. - 00:45–00:57 Ending the demonstration, she expresses enjoyment of her avocado toast and states that although the toast is slightly burnt, it's still very good.

# Ad summary An ad showing a young woman using Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner. She describes how the toner pads smooth texture and hydrate her skin, and how it is a good makeup prep step. # Brand positioning Glow Recipe is presented as a brand that makes skincare products for people who desire smooth and hydrated skin that looks great under makeup. The brand aligns with a beauty-conscious lifestyle. The brand positions their product as something for someone who wants to enhance their skin and makeup, rather than covering up with makeup to solve skin issues. # Product Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner are exfoliating toner pads that instantly smooth out any texture and hydrate the skin. The pads can be applied to areas where there is the most texture or dryness. It is presented as a good skin prep step so that makeup goes on smooth and has that glowy skin-like finish. The product promises to give the user smooth and hydrated skin and to enhance their overall makeup look. # Visual style The ad's aesthetic is casual and bright with natural lighting. The editing style is quick cuts between the woman talking to the camera and showing the product. The production quality is a hybrid of UGC and polished commercial. The pacing is moderately quick, with cuts synced to the voiceover. # Hooks Spoken: Female 1: I do not play about my makeup looking like skin. Just look at my credentials. Visual: 00:00–00:03 A medium close-up shot shows a young, dark-skinned woman with long, straight black hair wearing a cream-colored long-sleeved shirt and gold necklaces. She is indoors with white walls in the background. The camera is selfie-style and slightly shaky. She looks into the camera and touches her hair. # Funnel stage Consideration # Pain points Uneven skin texture and dryness, making it difficult for makeup to look smooth and natural. # Value propositions - The toner pads hydrate and smooth skin, providing a good canvas for makeup that leads to a glowy, natural-looking finish. - Good skin prep step # Benefits - Instantly smooths out any texture - Hydrates skin - Good skin prep step so that makeup goes on smooth - Glowy skin-like finish # Features - Exfoliating toner pads # Call to action None used. # Social proof - "These new exfoliating toner pads from Glow Recipe have been my best friend lately" – Female 1 (Customer) # Point of view - Customer 100% – The POV is communicated by a woman who appears to be a customer using the product. # Storyline - 00:00–00:03 The ad starts with a woman with her makeup done, talking about her love for makeup that makes her skin look good. - 00:03–00:09 The woman then begins her skincare routine using Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner, which she calls her best friend. She notes that the pads instantly smooth texture and hydrate her skin. - 00:09–00:17 She applies the product to areas where she has the most texture or dryness, leaves it on for 5 minutes, and then sweeps it all over her face. - 00:17–00:23 She concludes by noting that it's such a good skin prep step so that makeup goes on smooth and has a glowy, skin-like finish.

# Ad summary In this ad, a woman showcases the Glow Recipe LHA+AHA Exfoliating Toner Pads. She shares that the pads claim to offer Korean facial results in five minutes. She tests the pads on her face, following the instructions on the product label, and shares that her skin feels smoother and has an overall glow. # Brand positioning Glow Recipe is presented as a skincare brand focused on delivering glowing, smooth skin. The brand is centered around the concept of easy, at-home skincare that brings Korean facial results in just five minutes, and targets consumers who value efficiency and immediate results. The use of the pink packaging across the products suggests an appeal to a youthful, feminine demographic, while the brand leans into the trend of glass skin as a beauty standard. # Product The ad features Glow Recipe LHA+AHA Exfoliating Toner Pads, designed to provide Korean facial results in just five minutes. These pads are advertised as gentle enough for daily use, either in the morning or at night. They are described as thin, ensuring they stay comfortably on the skin without sliding around. The primary function highlighted is exfoliation, which is key to smoothing the skin and achieving a radiant glow. The pads specifically aim to improve skin texture and overall glow, making the skin appear smoother and more luminous. The ad emphasizes the ease and speed of use, appealing to those seeking quick and effective skincare solutions. Overall, the product is positioned as a convenient way to achieve smoother, glowing skin through gentle daily exfoliation. # Visual style The ad features a casual, UGC-style aesthetic, with natural lighting and simple background settings that give it an authentic feel. The video is shot in selfie-style, which is a common practice on platforms like Instagram and TikTok. The editing consists of simple cuts between shots and minimal transitions, contributing to the raw, unfiltered presentation. The pacing is moderate, with cuts timed to coincide with the speaker’s pauses and product actions, aligning the audio and visual elements effectively. The visual motifs, such as close-ups of the product, focus viewers on the skincare pad’s features and benefits, while the general aesthetic positions the ad as honest and relatable to its target audience. # Hooks Spoken: 00:00–00:04 Glow Recipe just launched three toner pads that claim Korean facial results in five minutes, so obviously we're going to try them. Text overlay: 00:00–00:05 NEW Glow Recipe toner pads Visual: 00:00–00:02 The camera is positioned in selfie-style, showing a woman holding three pink Glow Recipe toner pad containers in front of her face. She has long, straight, dark brown hair, light skin, and is wearing a white, off-the-shoulder top. The background is a lightly colored wall with a dark ceiling fan. / 00:02–00:05 The camera focuses on the woman’s face, still in selfie-style, as she gestures and speaks. Her hair moves as she gestures with her hands. She is wearing light makeup. The background remains the same. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad implies the pain point of wanting smooth and glowing skin quickly and easily by stating, "Glow Recipe just launched three toner pads that claim Korean facial results in five minutes." # Value propositions - Offers Korean facial results in just five minutes, catering to a desire for quick and effective skincare solutions. - The toner pads are easy to use # Benefits - Smooth skin - Glowy skin - Gentle enough for daily use # Features - Toner pads that claim Korean facial results - Contains LHA and AHA # Call to action None used. # Social proof - "First impression, I really like these so far" – Female 1 (Creator) - "Anything that can make my skin look this glowy and smooth, especially when it's this quick and easy to use, is a yes for me. Glowy approved by me." – Female 1 (Creator) # Point of view - Customer 100% – The ad is entirely communicated from the perspective of a user of the product, sharing her experience and results with the Glow Recipe toner pads. # Storyline - 00:00–00:04 00:00–00:04 Glow Recipe launched three toner pads that claim Korean facial results in five minutes. The presenter introduces the new toner pads by Glow Recipe, emphasizing their claim to deliver Korean facial results in just five minutes. This sets the stage for a quick and effective skincare solution, piquing viewer interest from the get-go. The presenter's enthusiastic tone, combined with her visual excitement in holding the product, conveys anticipation and an eagerness to test the claims. The perspective is from the influencer introducing the brand. - 00:04–00:09 00:04–00:09 The presenter expresses interest in the LHA+AHA pads. The presenter specifies which of the pads she will use, highlighting that they contain LHA and AHA for exfoliating properties, which aligns with her skincare goals. The perspective is still from the content creator sharing her intention and her skincare philosophy, and the tone is enthusiastic and informative. - 00:09–00:16 00:09–00:16 The presenter demonstrates how to use the toner pads. The presenter shows the application of the pad to her skin, emphasizing its gentle nature for daily use. The tone remains positive and instructive, aimed at showcasing the product’s ease of use and comfort, reinforcing the brand’s promise of convenience. The perspective remains from the user, providing a real-time demonstration of the product in action. - 00:16–00:17 00:16–00:17 The presenter specifies how long to leave the pads on the skin. The presenter explains the next step in the process: waiting five minutes for the pads to work. This reinforces the claim that the pads give Korean facial results in only five minutes, driving home the speed and convenience of the product. The perspective remains from the user, and the tone is practical and direct. - 00:17–00:21 00:17–00:21 After the removal of the pads, the presenter showcases the smoothness and glow of the skin. The presenter removes the pads and comments on the visible smoothness and glow of her skin, backing up the product’s benefit claim with a visible result. The perspective shifts to the user highlighting the immediate impact of the product. The tone is observational and positive, enhancing the product’s appeal. - 00:21–00:26 00:21–00:26 The presenter further comments on how the pads make the skin feel. The presenter mentions that her skin feels smoother and has an overall glow, reinforcing the tactile experience and visual result of using the product. The perspective is from the user describing the direct benefits experienced. The tone is descriptive and affirmative, adding depth to the review. - 00:27–00:34 00:27–00:34 The presenter ends the video with their overall impression of the toner pads. The presenter expresses overall satisfaction with the product, highlighting its effectiveness in making her skin look glowing and smooth, as well as how quick and easy the product is to use. This final testimonial reinforces the initial claim and offers a conclusive endorsement. The perspective remains from the user, solidifying the review’s credibility. The tone is enthusiastic and concluding, leaving a positive impression of the product.

# Ad summary This ad features a woman using the Glow Recipe LHA + AHA Exfoliating Toner Pads to complete a simple makeup look. The ad showcases the toner pads and makeup products as must-haves for achieving glowy skin. # Brand positioning Glow Recipe is presented as a brand focused on achieving glowy skin. The brand aligns with values of self-care and beauty routines, promoting the idea that skincare can be a fun and essential part of daily life. Glow Recipe pushes against the norm of complex, multi-step skincare routines by offering products that simplify the process. The brand positioning is both functional, providing exfoliating and glow-enhancing benefits, and emotional, aligning with the desire for radiant and healthy-looking skin. # Product The Glow Recipe LHA + AHA Exfoliating Toner Pads are advertised as a skincare product designed to exfoliate and enhance the skin's glow. The product comes in a pink container with white pads soaked in toner. Each pad is used to sweep over the face for added exfoliation, helping to achieve a radiant complexion. The ad implies that the toner pads are a must-have for glowy skin, indicating that they are worth trying for those seeking a simple and effective exfoliating solution. The pads are implied to be easy to use and can be incorporated into a daily beauty routine. # Visual style The ad features a polished, UGC-style aesthetic with natural lighting and a clean background. The editing style includes static shots and smooth transitions, providing a clear view of the product and its application. The production quality suggests a hybrid approach, combining elements of a casual, user-generated video with the polished look of a professional commercial. The pacing is consistent, maintaining a steady rhythm that matches the application steps. Cuts are timed to align with actions, enhancing the visual appeal and maintaining viewer engagement. # Hooks Text overlay: Glow Recipe LHA + AHA Exfoliating Toner Pads Visual: 00:00–00:02: Close-up shot of a young woman with fair skin, dark hair, and defined eyebrows. She is wearing a white shirt and light makeup, including blush and lip gloss. The background is a neutral wall with soft, natural lighting. The camera is stationary, focusing on her face as she looks directly at the camera. The text overlay reads: "Glow Recipe LHA + AHA Exfoliating Toner Pads". # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a desire for achieving glowy skin with minimal effort. This pain point is visually addressed through the demonstration of easy product application and the promise of a radiant complexion, creating the need for the featured product. # Value propositions - Easy to use toner pads for added exfoliation, resulting in glowy skin # Benefits - Added exfoliation - Glowy skin # Features - LHA + AHA Exfoliating Toner Pads # Call to action None used. # Social proof - The ad uses a customer testimonial, referring to Glow Recipe LHA + AHA Exfoliating Toner Pads as a "must-have for glowy skin!" # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating her use of the products. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up of a woman with glowy skin, showcasing her fresh makeup and natural look. The intention is to immediately capture the viewer's attention by displaying the desired outcome of using the advertised products. This moment sets the tone for a beauty and self-care ad, viewed from the perspective of someone who has achieved the look. - 00:02–00:08 00:02–00:08: The woman opens a container of Glow Recipe LHA + AHA Exfoliating Toner Pads and applies one to her face, demonstrating the product's use. The message is that these toner pads are easy to incorporate into a beauty routine. The perspective is from the woman demonstrating the product. - 00:08–00:09 00:08–00:09: Text overlay says, "leave on for 5 minutes." - 00:09–00:17 00:09–00:17: After using the toner pad, the woman proceeds to apply makeup, including brow gel, sweeping over with the toner pad again. This conveys that the toner pads can be easily incorporated into a makeup routine for extra exfoliation. The perspective is from the woman demonstrating the makeup application process. - 00:17–00:29 00:17–00:29: The woman completes her makeup look by applying concealer, blush, and lip balm. The intention is to show the final, polished result of the makeup routine. The perspective is from the woman showcasing her makeup look. - 00:29–00:32 00:29–00:32: The woman smiles and presents the container of Glow Recipe LHA + AHA Exfoliating Toner Pads to the camera, emphasizing the must-have aspect of the product. This creates a sense of personal endorsement. The perspective is from the woman recommending the product.

# Ad summary This ad showcases Glow Recipe's Glass Balm Lip Treatment. The ad features a top-down view of a mirror surrounded by the different shades of the lip balm. A hand is shown applying the different lip balms and spreading them on the mirror. # Brand positioning Glow Recipe presents itself as a skincare brand focused on achieving a radiant glow through fruit-powered formulas. The brand aligns with a lifestyle that values simplicity, hydration, and clinically proven results, positioning itself as a provider of skincare essentials that deliver instant and visible results. # Product The Glass Balm Lip Treatment is a clinically hydrating and instantly glossy lip balm by Glow Recipe. The ad emphasizes the product's hydrating qualities and glossy finish. It comes in a variety of shades. The lip balm is presented as a solution for achieving hydrated and glossy lips. # Visual style The ad features a clean, polished aesthetic with bright, even lighting. The editing is static, with no camera movements or cuts. The production quality is high-end, resembling a professional commercial. The visual motif is the arrangement of products around a reflective surface. # Hooks Text overlay: 00:00–00:06: GLOW RECIPE / 00:00–00:06: glass balm / 00:00–00:06: lip treatment / 00:00–00:06: Clinically hydrating, instantly glossy Visual: 00:00–00:06: A top-down shot shows a round mirror on a white surface. Around the mirror are tubes of Glow Recipe Glass Balm Lip Treatment in various shades of pink, red, and brown. A hand with long nails is shown using the applicator of each lip balm to squeeze out the product and spread it on the mirror's surface. The lighting is bright and even, minimizing shadows. The product packaging is clean and modern. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Clinically hydrating, instantly glossy: Highlights the product's ability to provide both hydration and a glossy finish. # Benefits - Hydrated lips - Glossy lips # Features - Clinically hydrating - Instantly glossy # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:06 00:00–00:06: The ad opens with a display of Glow Recipe's Glass Balm Lip Treatment shades arranged around a mirror, creating a visually appealing arrangement. A hand is shown applying and spreading the lip balm on the mirror. This is intended to showcase the product’s texture and color payoff in a visually engaging way. The audience experiences the product's application from a close-up, top-down perspective. The tone is bright and inviting.

# Ad summary This ad is for Glow Recipe's AHA + LHA exfoliating toner pads. The ad shows the product being used as part of a skincare routine. # Brand positioning Glow Recipe is presented as a brand focused on gentle yet effective skincare, blending natural ingredients like watermelon with proven actives like AHAs and LHAs. The brand aligns with a lifestyle that prioritizes skincare as a form of self-care, emphasizing achieving smooth and refined skin. The brand differentiates itself by offering a Korean facial experience in the form of easy-to-use toner pads, suggesting convenience and accessibility in achieving high-quality skincare results. The brand positioning is functional (smooth texture and refine pores) and emotional (transform your skin in just 5 minutes). # Product The featured product is Glow Recipe's AHA + LHA Exfoliating Toner Pads, designed to smooth texture and refine pores in just 5 minutes. These pads contain 5 gentle acids and watermelon enzymes to gently exfoliate the skin. The product is portrayed as a Korean facial in a toner pad, suggesting a quick and easy way to achieve professional-level skincare results at home. The pads are for anyone looking to improve their skin texture and minimize pores with a gentle yet effective formula. # Visual style The ad has a polished, commercial feel with natural lighting. The editing is smooth with static shots that showcase the product and its application. The pacing is moderate, allowing viewers to follow each step of the skincare routine. # Hooks Text overlay: 00:00–00:03 TRANSFORM YOUR SKIN IN JUST 5 MINUTES Visual: 00:00–00:02: Close-up of a light pink jar with a white label that reads "GLOW RECIPE AHA + LHA EXFOLIATING TONER PADS". The jar is held up against a white background, slightly out of focus. A person wearing a white robe and visible at the bottom of the shot. / 00:02–00:03: Medium close-up of an Asian woman wearing hair rollers, gold earrings, and a light pink satin robe. She is standing against a white backdrop with window light creating shadows. She holds the pink jar and uses a white pad from the jar on her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting smoother skin texture and refined pores. # Value propositions - Transform your skin in just 5 minutes: Highlights speed and visible results. # Benefits - Smooth texture - Refine pores - Korean facial in a toner pad # Features - 5 gentle acids - Watermelon enzymes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is entirely from the perspective of a customer demonstrating the product use and benefits. # Storyline - 00:00–00:02 The ad begins with a close-up of the Glow Recipe AHA + LHA Exfoliating Toner Pads. - 00:02–00:06 A woman is shown removing a pad from the jar and applying it to her face. - 00:06–00:11 The woman continues to apply the toner pad all over her face. - 00:11–00:14 The product is showcased as the on-screen text states "New LHA + AHA Exfoliating Toner Pads." - 00:14–00:17 The ad concludes by saying the product can achieve a Korean facial in a toner pad.

# Ad summary This ad for Glow Recipe's Watermelon Glow PHA + BHA Pore-Tight Toner features a woman applying the product to her face, while showcasing the product packaging and highlighting that 97% of users saw glowier skin. # Brand positioning Glow Recipe presents itself as a skincare brand focused on achieving radiant, glowing skin through fruit-powered formulas. The brand emphasizes gentle exfoliation and hydration, promoting a youthful and healthy complexion. Glow Recipe positions itself as a brand that combines natural ingredients with effective skincare technology to deliver visible results. # Product Glow Recipe's Watermelon Glow PHA + BHA Pore-Tight Toner is a hydrating and exfoliating toner designed to minimize pores and enhance skin radiance. It contains PHA and BHA, which work to gently exfoliate the skin, removing dead cells and unclogging pores. The toner is also infused with watermelon extract for hydration and antioxidants. Its non-irritating formula makes it suitable for daily use, promoting smoother, clearer, and more radiant skin. # Visual style The ad has a natural, bright, and clean aesthetic, reflecting a UGC feel. The lighting is natural, enhancing the dewy, glowing effect of the product on the skin. The editing style involves quick cuts to maintain a fast pace. The overall production quality suggests a hybrid approach, blending a UGC feel with polished visuals. # Hooks Text overlay: 00:00–00:05 GLOW RECIPE / 00:00–00:05 97% SAW / 00:00–00:05 GLOWIER SKIN / 00:00–00:05 *Based on a consumer study Visual: 00:00–00:02 The shot focuses on a fair-skinned young woman with long brown hair, wearing a pink top. She is standing outdoors, surrounded by greenery and pink roses. She holds a pink and white bottle of Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner in front of her face. The camera is close-up, selfie-style, and slightly shaky. She sprays the toner on her face and begins to rub it in. # Funnel stage Consideration # Pain points The ad implies that viewers may struggle with enlarged pores and dull skin, creating a desire for a more radiant and refined complexion. # Value propositions - Achieve pore-tightened and glowier skin with a blend of PHA, BHA, and hydrating watermelon extract. # Benefits - Pore-tightening - Glowier skin - Hydrating - Exfoliating # Features - PHA - BHA - Watermelon extract # Call to action None used. # Social proof - 97% of consumers saw glowier skin, based on a consumer study. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product's use and benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a woman holding the Glow Recipe toner. She proceeds to apply the toner to her face, massaging it into her skin to show its texture. This moment is designed to showcase the product and its immediate effect on the skin, highlighting its hydrating properties and ease of application.

# Ad summary This ad for Glow Recipe's Watermelon Glow PHA + BHA Pore-Tight Toner highlights the product's effectiveness in keeping pores clean and clear, supported by a consumer survey result. The ad features a close-up shot of the product and its texture, set against a pink background. # Brand positioning Glow Recipe is presented as a skincare brand focused on achieving a radiant complexion through the use of fruit-powered ingredients. The brand emphasizes a blend of natural elements and effective skincare solutions, positioning itself as a provider of gentle yet potent products. The brand aligns with a lifestyle that values healthy, glowing skin achieved through innovative and enjoyable skincare routines. Glow Recipe appears to ignore category norms that focus on harsh chemicals, instead promoting a gentler, fruit-infused approach. The brand positioning is both functional, with its focus on pore-tightening and hydration, and emotional, with its promise of a 'glow'. # Product The product featured is Glow Recipe's Watermelon Glow PHA + BHA Pore-Tight Toner, designed to hydrate and refine pores. It is formulated with PHA and BHA, ingredients known for their pore-tightening properties. The toner is presented as a solution for keeping pores clean and clear. The ad addresses the purchase barrier of product effectiveness by highlighting that 96% of consumers agreed that the toner helps keep their pores clean and clear, based on a consumer survey after two weeks. The product is shown being dispensed, emphasizing its texture and ease of use. The ad aims to convince viewers that this toner is worth trying for its pore-tightening and skin-clearing benefits. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motif is clean and minimalist, with a soft color palette and gradient background. The image treatment includes background removal and color grading to enhance the product's visual appeal. The typography is clean and legible, integrated seamlessly into the overall design. The style aims to be visually appealing and scannable in-feed, with a focus on showcasing the product's texture and benefits. # Hooks Headline: 96% AGREED THIS TONER HELPS KEEP THEIR PORES CLEAN AND CLEAR* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of clogged and unclean pores, which can lead to skin issues and a less radiant complexion. The ad highlights that '96% agreed this toner helps keep their pores clean and clear,' indicating that many users struggle with maintaining clear pores. # Value propositions - 96% agreed this toner helps keep their pores clean and clear, based on a consumer survey after 2 weeks. # Benefits - HELPS KEEP THEIR PORES CLEAN AND CLEAR # Features - PHA - BHA - PORE-TIGHT TONER # Call to action None used. # Social proof - 96% AGREED THIS TONER HELPS KEEP THEIR PORES CLEAN AND CLEAR* # Point of view - Brand: The brand's POV is present through the product display and the visual demonstration of the toner being dispensed, showcasing the product's features and texture. - External source: The external source POV is present through the statistic '96% agreed this toner helps keep their pores clean and clear,' which is based on a consumer survey and provides social proof. # Storyline - The ad opens with a close-up shot of the Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner, immediately drawing attention to the product itself. This is from the brand's perspective, aiming to showcase the product's visual appeal and texture. - The ad then highlights the claim that '96% agreed this toner helps keep their pores clean and clear,' which is presented from the perspective of past customers. This is included to build trust and credibility by showing positive feedback from other users. - The ad concludes with a visual demonstration of the toner being dispensed, reinforcing its texture and ease of use. This is from the brand's perspective, aiming to further entice the viewer with the product's tangible qualities.

# Ad summary This ad introduces The Book of Glow, a skincare set from Glow Recipe. The ad showcases the product in various aesthetically pleasing settings, emphasizing its ability to enhance both skin and living spaces. # Brand positioning Glow Recipe is presented as a brand that merges skincare with lifestyle aesthetics. The brand aims to occupy a space in the consumer's mind where skincare is not just a routine but an integral part of creating a visually pleasing and harmonious living environment. The brand aligns with values of self-care, beauty, and a curated lifestyle, promoting a tone of sophistication and elegance. Glow Recipe pushes against the norm of purely functional skincare marketing by emphasizing the aesthetic appeal of its products and their ability to complement home decor. The brand positioning is both functional, offering skincare benefits, and emotional, enhancing the user's sense of well-being and aesthetic satisfaction. # Product The featured product is The Book of Glow, a skincare set by Glow Recipe. The set is presented as a collection that enhances both skin and living spaces. The ad showcases the product's packaging, designed to resemble a book, emphasizing its aesthetic appeal. The product is for individuals who appreciate beauty, self-care, and a curated lifestyle. The ad highlights the product's ability to improve skin radiance and complement home decor. The USPs include its dual functionality (skincare and aesthetic enhancement) and its unique, book-like packaging. The ad implies that the product is worth buying because it offers a holistic approach to beauty and lifestyle, addressing the desire for both self-care and aesthetic satisfaction. # Visual style The ad has a polished and aesthetically pleasing visual style, resembling a high-end commercial. The editing style consists of static shots with smooth transitions. The production quality is high, creating a sophisticated and elegant tone. The visual motif is the consistent placement of the 'Book of Glow' set in various visually appealing settings. The pacing is slow and deliberate, with approximately 10 cuts per minute, maintaining a consistent rhythm throughout the ad. The audio-visual sync is smooth, with text overlays timed to complement the visuals. # Hooks Text overlay: 00:00–00:03 / introducing / THE BOOK OF GLOW / a story for your skin & your space Visual: 00:00–00:01 A stack of books, including the 'Book of Glow' skincare set, is displayed on a shelf against a dark background. A small, decorative glass cup sits on top of the books. To the right, a beaded decorative element hangs down. The lighting is soft, highlighting the textures of the books and the decorative items. / 00:01–00:02 A silver tray holding various Glow Recipe skincare products (tubes and bottles) is placed on a gray cabinet. The 'Book of Glow' set is positioned next to the tray. The background is a blurred white wall. The lighting is bright and even, emphasizing the product's packaging. / 00:02–00:03 The 'Book of Glow' set is placed on a small, round table with a light-colored, patterned rug underneath. A wooden bowl with decorative items is visible in the background, along with a blurred blue headboard. The lighting is soft and natural, creating a cozy atmosphere. / 00:03–00:03 A shelf displays various Glow Recipe skincare products, including tubes and bottles, placed on and around the 'Book of Glow' set. A silver lamp is positioned to the left. The background is a white wall. The lighting is bright and even, highlighting the product's packaging and arrangement. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product offers a dual benefit of enhancing both skin and living spaces, providing a holistic approach to beauty and lifestyle. - The unique book-like packaging adds aesthetic value, making it a visually appealing addition to any space. # Benefits - Enhances skin - Enhances living spaces # Features - Skincare set - Book-like packaging # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product and its aesthetic appeal. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a series of visually appealing shots showcasing the Glow Recipe skincare set, packaged to resemble a book, placed in various aesthetically pleasing settings. The message conveyed is that the product enhances both skin and living spaces. The perspective is from the brand, presenting the product as a lifestyle item. The tone is sophisticated and elegant, aiming to capture the viewer's attention with its visual appeal.

# Ad summary This ad showcases the Watermelon Glow Niacinamide Dew Drops by Glow Recipe. It features a before and after shot of a woman's face, highlighting the product's ability to give the skin a dewy glow. The ad emphasizes that it is Sephora's #1 Niacinamide Serum. # Brand positioning Glow Recipe is presented as a brand focused on achieving a dewy, glowing complexion. The brand aligns with a skincare-focused lifestyle, emphasizing the use of ingredients like watermelon and niacinamide. The brand positions itself as a leader in the niacinamide serum category, as indicated by the "Sephora's #1 Niacinamide Serum" claim. The brand positioning is both functional, highlighting the product's ability to improve skin texture and appearance, and emotional, promising a radiant and healthy glow. # Product The product featured is the Watermelon Glow Niacinamide Dew Drops by Glow Recipe, a niacinamide serum designed to give the skin a dewy glow. It is intended for individuals looking to improve their skin's radiance and texture. The product is highlighted as Sephora's #1 Niacinamide Serum, suggesting its popularity and effectiveness. The serum aims to address the purchase barrier of dull or uneven skin, promising a radiant and healthy complexion. The ad showcases the product's ability to transform the skin, providing a visible difference in the before and after shots. # Visual style The ad has a highly polished, studio-shot production quality. It uses a split-screen visual motif to showcase the before-and-after transformation. The image treatment includes color grading to enhance the pink tones and create a dewy effect on the skin. The typography is clean and legible, integrated seamlessly into the design. The visual style is platform-native, resembling a typical beauty ad seen on Instagram or other social media platforms. # Hooks Headline: SEPHORA'S #1 NIACINAMIDE SERUM # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dull or uneven skin, as visually demonstrated in the "before" shot. The "before" shot shows a woman with skin that lacks radiance, implying that the product aims to solve this issue. # Value propositions - Achieve a radiant and healthy complexion with Sephora's #1 Niacinamide Serum. # Benefits - Gives skin a dewy glow # Features - Niacinamide serum # Call to action None used. # Social proof - The ad uses the claim "SEPHORA'S #1 NIACINAMIDE SERUM" as social proof, indicating that the product is popular and well-regarded by customers at Sephora. # Point of view - Brand: The product and claim at the top of the image are from the brand's perspective, introducing the product and highlighting its key selling point. - Customer: The before-and-after shots of the woman's face are from the customer's perspective, demonstrating the visible results of using the product. # Storyline - The ad opens by showcasing the Watermelon Glow Niacinamide Dew Drops product, establishing the focus on this specific skincare item. The brand is telling the audience what product is being advertised. - The ad then transitions to a before-and-after comparison of a woman's face, demonstrating the product's visible effects on the skin. The customer is showing the audience the difference in their skin before and after using the product. - The ad highlights the product's key benefit of achieving a dewy glow, reinforcing the desired outcome for potential customers. The brand is telling the audience the benefit of using the product. - The ad emphasizes the product's popularity and effectiveness by stating that it is Sephora's #1 Niacinamide Serum, building trust and credibility. The brand is telling the audience that the product is a best seller.

# Ad summary The ad features a woman highlighting the Glow Recipe Mini-Sized Glowy Skincare Routine Kit. She showcases each of the products from the kit and her skincare routine, stating that the kit is just as effective on the go as it is at home. # Brand positioning Glow Recipe is presented as a brand focusing on Korean skincare routines, specifically for achieving glowing skin. The brand’s products are offered in smaller sizes which are ideal for travel. The brand seems to align with those with an active lifestyle who are on the go. # Product The ad features the Glow Recipe Mini-Sized Glowy Skincare Routine Kit. The kit is intended to be a full routine in travel-friendly sizes. Products included are Watermelon Glow PHA + BHA Pore-Tight Toner, Prickly Pear Peptide Mucin Serum, Watermelon Glow Niacinamide Dew Drops, and Avocado Ceramide Recovery Moisture Barrier Cream. # Visual style The ad has a polished commercial feel. It features static shots with a standard editing style. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: If you're anything like me and never check a bag but always pack way too much skincare, this Glow Recipe Kit is a full routine in travel-friendly sizes. Text overlay: Find it at SEPHORA / If you're anything like me and never check a bag but always pack way too much skincare, this Glow Recipe Kit is a full routine in travel-friendly sizes. Visual: 00:00–00:01: The shot shows a woman with curly hair, light brown skin, and a gray headband up close, holding a collection of skincare product tubes in pink, light green, and light pink. She is wearing a long-sleeved gray shirt and is positioned in front of a white door. The camera is stationary. A white circle with the text “Find it at SEPHORA” is in the upper left corner. / 00:01–00:02: The shot shows a box displaying the Glow Recipe Mini-Sized Glowy Skincare Routine Kit with bottles of skincare products falling into a cocktail glass with a pink liquid. The woman is holding the box, wearing a teal nail polish. The camera is stationary and a white circle with the text “Find it at SEPHORA” is in the upper left corner. / 00:02–00:03: The shot shows a woman holding a small, clear Glow Recipe bottle with a pink cap and white product label. Her teal nail polish is visible. The camera is stationary and a white circle with the text “Find it at SEPHORA” is in the upper left corner. / 00:03–00:04: The shot shows a woman holding a small, solid pink Glow Recipe bottle with a white product label. Her teal nail polish is visible. The camera is stationary and a white circle with the text “Find it at SEPHORA” is in the upper left corner. / 00:04–00:05: The shot shows a woman holding a small, clear Glow Recipe bottle with a light pink cap and white product label. Her teal nail polish is visible. The camera is stationary and a white circle with the text “Find it at SEPHORA” is in the upper left corner. / 00:05–00:06: The shot shows a woman holding a light green Glow Recipe bottle with a white product label. Her teal nail polish is visible. The camera is stationary and a white circle with the text “Find it at SEPHORA” is in the upper left corner. / 00:06–00:07: The shot shows a woman squeezing a clear gel-like substance onto her index finger from a light green Glow Recipe bottle. Her teal nail polish is visible. The camera is stationary. # Funnel stage Consideration # Pain points For those who pack too much skincare. # Value propositions - The Glow Recipe Kit is a full routine in travel-friendly sizes. # Benefits - Full skincare routine - Effective on the go as it is at home # Features - Watermelon Glow PHA + BHA Pore-Tight Toner - Prickly Pear Peptide Mucin Serum - Watermelon Glow Niacinamide Dew Drops - Avocado Ceramide Recovery Moisture Barrier Cream - Travel-friendly sizes # Call to action None used. # Social proof - “I always start by cleansing and toning my skin to create a fresh, clean base” - Female 1 (Customer) - “This step alone makes such a difference in how everything else applies” - Female 1 (Customer) - “And what I love most is that this kit was created to be just as effective on the go as it is at home.” - Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the point of view of a skincare user. # Storyline - 00:00–00:05 A woman displays a handful of Glow Recipe products and introduces the brand for people who never check bags but always pack too much skincare. - 00:05–00:07 She presents the Glow Recipe kit and states that it is a full routine in travel friendly sizes. - 00:07–00:11 The woman starts off by cleansing and toning her skin to create a fresh, clean base. - 00:11–00:13 She shares that this step makes a difference in how everything else applies. - 00:13–00:20 Depending on how her skin is feeling, she'll use either the Peptide Mucin Serum or the Watermelon Dew Drops, which she uses today. - 00:20–00:23 To finish up, she uses the moisturizer and the glow mist. - 00:23–00:28 She states that the kit was created to be just as effective on the go as it is at home.

# Ad summary This image ad for Glow Recipe promotes their PDRN+ Repair + Soothe Toner Pads as a new Korean facial in a toner pad that transforms your skin in 5 minutes. # Brand positioning Glow Recipe is positioned as an innovative skincare brand inspired by Korean beauty trends, offering a new way to achieve a facial-like treatment in the convenience of a toner pad. The brand seemingly aims to occupy a space in the consumer's mind as a provider of quick, effective, and trendy skincare solutions. The brand's alignment with Korean beauty aligns with the values of innovation, quality, and gentleness. Glow Recipe may push against the norms of traditional, time-consuming facial routines by providing a simplified and efficient alternative. # Product The advertised product is Glow Recipe's PDRN+ Repair + Soothe Toner Pads, presented as a Korean facial treatment in a toner pad format. Designed for anyone seeking a quick skincare routine, the toner pads promise to transform the skin in just 5 minutes. Each pad is infused with PDRN to repair and soothe the skin. The unique selling proposition lies in its convenience, effectiveness, and alignment with K-beauty trends, offering an accessible way to achieve facial-like results. The ad emphasizes its quick and transformative effects, making it appealing for those with busy lifestyles or anyone seeking an easy way to maintain healthy skin. # Visual style The ad features a highly polished studio shot with a focus on product presentation. The visual motif is clean and minimalist, using a soft pink color palette. The image treatment includes background blurring and even lighting to highlight the product. The typography is integrated in a clean and legible style. The ad contrasts native platform styles with its high-design aesthetic, aiming to capture attention through visual quality. # Hooks Headline: KOREAN FACIAL IN A TONER PAD # Funnel stage Middle of funnel (Consideration) # Pain points The ad taps into the pain point of time-consuming skincare routines, suggesting that traditional facials require too much effort and time. The promise to "transform your skin in just 5 minutes" offers a solution for those seeking efficiency. # Value propositions - Get a KOREAN FACIAL IN A TONER PAD # Benefits - transform your skin in just 5 minutes - REPAIR - SOOTHE # Features - PDRN+ # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears throughout the entire ad, presenting the product and its benefits with a focus on brand messaging and product details. # Storyline - The ad opens by declaring 'new KOREAN FACIAL IN A TONER PAD' in a bold font, immediately grabbing attention. The message promises innovation, convenience, and alignment with a popular beauty trend. This originates from the brand to showcase a new product. - The ad clarifies that the pads can 'transform your skin in just 5 minutes', which makes the product convenient for the customer. This comes from the brand, and enhances the value of convenience and time-saving benefits. - The ad showcases the stacked product container, revealing 'GLOW RECIPE PDRN+ REPAIR + SOOTHE TONER PADS' on the label. This beat highlights the brand and the key benefits. This is coming from the brand to show the consumer the product.

# Ad summary This ad showcases the Recoup Aesthetics Resurfacing Toner. The ad features a woman applying the toner to her face and highlighting that 100% of users saw reduced pore size after using the product for two weeks. # Brand positioning Recoup Aesthetics is presented as a brand focused on skincare solutions that deliver visible results. The brand emphasizes scientific validation and consumer satisfaction, as highlighted by the claim that 100% of users saw reduced pore size after two weeks. This positions the brand as a reliable and effective choice for those seeking tangible improvements in their skin's appearance. The brand aligns with a functional approach, focusing on performance and proven results rather than emotional appeals or lifestyle associations. # Product The featured product is the Recoup Aesthetics Resurfacing Toner, designed to reduce pore size. The ad highlights that 100% of users saw reduced pore size after using the product for two weeks, based on a consumer survey. The toner is applied directly to the face, suggesting it is part of a daily skincare routine. The ad addresses the purchase barrier of product efficacy by showcasing a high percentage of positive results, making it appealing to those seeking a reliable solution for pore reduction. The ad focuses on the toner's ability to deliver visible improvements, making it a worthwhile product to try. # Visual style The ad has a clean, bright aesthetic with natural lighting. The production quality is polished, giving it a professional commercial feel. The editing style is simple with static shots and smooth transitions. The pacing is consistent, with a focus on showcasing the product and its application. # Hooks Spoken: 00:00–00:07 [Enthusiastic] 100% saw reduced pore size. Text overlay: 00:00–00:07 100% SAW REDUCED PORE SIZE / 00:00–00:07 *Based on a consumer survey after 2 weeks Visual: 00:00–00:02 A woman with fair skin, light brown hair, and a white top pours a pink liquid from a white bottle labeled "RECOUP AESTHETICS" into her hand. The background is a plain white wall. The camera is close-up and slightly angled downward, focusing on the product and her hand. Text overlay: "100% SAW REDUCED PORE SIZE" and "*Based on a consumer survey after 2 weeks". / 00:02–00:07 The same woman applies the pink liquid to her face, rubbing it in with both hands. She smiles as she massages the product into her skin. The camera remains close-up, focusing on her face and hands. The background remains a plain white wall. Text overlay: "100% SAW REDUCED PORE SIZE" and "*Based on a consumer survey after 2 weeks". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of enlarged pores and the desire for smoother skin. # Value propositions - The toner provides a solution for reducing pore size, supported by a consumer survey indicating high effectiveness. # Benefits - 100% saw reduced pore size # Features - Resurfacing Toner - Reduces pore size # Call to action None used. # Social proof - "100% saw reduced pore size" – Based on a consumer survey after 2 weeks # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and endorsing the product. # Storyline - 00:00–00:02 00:00–00:02 A woman pours a pink liquid from a white bottle into her hand. - 00:02–00:07 00:02–00:07 The woman applies the liquid to her face, rubbing it in with a smile.

# Ad summary This ad for Glow Recipe's Prickly Pear Peptide Mucin highlights the product's ability to improve hydration and skin barrier strength after just one use. # Brand positioning Glow Recipe is presented as a skincare brand focused on delivering effective and hydrating solutions. The brand emphasizes the use of natural ingredients like prickly pear, combined with scientific advancements such as peptides, to enhance skin health. The brand positions itself as a provider of products that offer quick and noticeable results, such as improved hydration and skin barrier strength after just one use. This positioning suggests a focus on functional benefits, appealing to consumers who seek efficient and reliable skincare solutions. # Product The product featured is Glow Recipe's Prickly Pear Peptide Mucin, a skincare serum designed to improve skin hydration and strengthen the skin barrier. The ad highlights that 100% of users showed improved hydration and skin barrier strength after just one use, based on a clinical study. The product is packaged in a clear, rounded bottle with a pump dispenser, allowing the pink-tinted serum to be visible. The mucin formulation suggests a hydrating and slightly viscous texture, aimed at providing deep moisturization and supporting the skin's natural protective functions. The inclusion of peptides indicates an emphasis on advanced skincare technology to enhance the product's efficacy. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and minimalist design. The visual motif is a gradient background that complements the product's color. The image treatment includes soft lighting and background removal to highlight the product. The typography is clean and legible, integrated seamlessly into the overall design. The style is platform-native, resembling high-quality in-feed content designed to capture attention with its simplicity and elegance. # Hooks Headline: 100% SHOWED IMPROVED HYDRATION AND SKIN BARRIER STRENGTH AFTER JUST 1 USE* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inadequate skin hydration and a weakened skin barrier, which can lead to dryness, irritation, and overall poor skin health. The claim "100% SHOWED IMPROVED HYDRATION AND SKIN BARRIER STRENGTH AFTER JUST 1 USE*" directly counters this frustration by promising quick and effective results. # Value propositions - 100% showed improved hydration and skin barrier strength after just 1 use* # Benefits - Improved hydration - Skin barrier strength # Features - Peptide Mucin # Call to action None used. # Social proof - *Based on a clinical study. # Point of view - Brand: The brand name "GLOW RECIPE" is prominently displayed at the top, establishing brand recognition and association with the product. - External source: The claim "100% SHOWED IMPROVED HYDRATION AND SKIN BARRIER STRENGTH AFTER JUST 1 USE*" is presented as a data-backed statement, suggesting an external study or clinical trial supports the product's efficacy. - Brand: The product name "Prickly Pear PEPTIDE MUCIN" is highlighted, emphasizing the key ingredients and formulation of the product. # Storyline - The ad opens by showcasing the Glow Recipe brand and the specific product, Prickly Pear Peptide Mucin, immediately establishing the focus on a particular skincare solution. This is from the brand's perspective, setting the stage for what they want the audience to know about their product. - Next, the ad highlights a key benefit: "100% showed improved hydration and skin barrier strength after just 1 use." This is presented from the perspective of clinical study results, aiming to build trust and demonstrate the product's effectiveness through data. - The ad concludes with a visual of the product itself, emphasizing its texture and form, reinforcing the brand's offering and inviting the audience to consider its potential benefits. This is from the brand's perspective, showcasing the product in a visually appealing manner.

# Ad summary This ad showcases the Glow Recipe Experience Kit, highlighting its value and the promise of glowing skin. It uses a clean, visually appealing layout to attract skincare enthusiasts. # Brand positioning Glow Recipe is presented as a brand focused on achieving glowing skin through effective skincare routines. The brand aligns with a lifestyle centered around self-care and beauty, emphasizing simplicity and efficacy. It positions itself as a provider of comprehensive skincare solutions, offering a complete 7-piece routine kit. The brand's positioning is both functional, promising glowing skin, and emotional, aligning with the desire for self-care and enhanced beauty. # Product The Glow Recipe Experience Kit is a 7-piece routine kit designed to deliver glowing skin. The kit includes a variety of skincare products, each packaged in distinct pastel-colored containers. The products range from cleansers to serums, providing a complete skincare regimen. The ad highlights the kit's value by stating that it is worth $277 but is being offered for $178. The kit is for individuals seeking a comprehensive skincare routine to achieve a radiant complexion. The ad addresses the purchase barrier of cost by emphasizing the discounted price and the overall value of the kit. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The use of pastel colors and a simple background creates a visually appealing and calming aesthetic. The production quality is high, with well-lit and professionally shot product images. The typography is clean and legible, contributing to the overall polished look. The style is platform-native, fitting well within the aesthetic norms of beauty and skincare content on social media. # Hooks Headline: the glow recipe experience kit # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - $178 ($277 VALUE) # Benefits - FOR GLOWING SKIN # Features - 7-piece routine kit # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and its value proposition. # Storyline - The ad opens by introducing 'the glow recipe experience kit,' immediately setting the focus on a comprehensive skincare solution. This is told from the brand's perspective, aiming to capture attention and convey the core offering. - The ad highlights that the kit is 'A 7-PIECE ROUTINE KIT FOR GLOWING SKIN,' emphasizing the completeness of the set and the desired outcome. This is told from the brand's perspective, reinforcing the product's benefits and intended results. - The ad showcases the individual products within the kit, visually presenting the variety and range of the skincare routine. This is told from the brand's perspective, providing a detailed look at what the customer will receive. - The ad emphasizes the value of the kit by stating its price of '$178' compared to its '$277 VALUE,' creating a sense of savings and incentive to purchase. This is told from the brand's perspective, highlighting the economic benefit of buying the kit.

# Ad summary This ad showcases the Glow Recipe Prickly Pear Peptide Mucun serum, highlighting its benefits for redness, dryness, fine lines, sensitive skin, and hydration. # Brand positioning Glow Recipe is presented as a skincare brand focused on creating solutions for common skin concerns, particularly for those with sensitive skin. The brand appears to align with values of gentle and effective skincare, positioning itself as a go-to for consumers seeking products that soothe and repair. Its acceptance by the National Eczema Association further supports this functional positioning and reinforces the brand's commitment to addressing specific skin issues and prioritizing skin health. # Product The featured product is the Glow Recipe Prickly Pear Peptide Mucin serum, formulated to target redness, dryness, and fine lines. It is specifically designed to soothe and repair sensitive skin, leaving it bouncy and hydrated. The serum appears to be lightweight and easily absorbed, and it's accepted by the National Eczema Association. # Visual style The ad has a clean and bright aesthetic, typical of skincare commercials. It uses close-up shots to highlight the product's texture and effects. The editing is quick and seamless, focusing on delivering information efficiently. # Hooks Text overlay: 00:00–00:03 GLOW RECIPE / 00:00–00:03 Accepted National Eczema Association / 00:00–00:03 ✅ TARGETS REDNESS, DRYNESS, & FINE LINES Visual: 00:00–00:03 Close-up shot of a fair-skinned woman's face. She has long brown hair and is wearing a gold earring. Her face has some redness and she is smiling. She applies a clear serum to her face. Camera is still. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having redness, dryness, and fine lines, indicating a desire for clear, hydrated, and healthy skin. # Value propositions - The product is accepted by the National Eczema Association, providing assurance of its suitability for sensitive skin. - The serum contains peptides, known for their skin-repairing properties. # Benefits - Reduces redness - Alleviates dryness - Minimizes fine lines - Soothes sensitive skin - Repairs skin - Enhances skin bounce - Hydrates skin # Features - Targets redness, dryness, & fine lines - Soothes and repairs sensitive skin - Leaves skin bouncy and hydrated # Call to action SHOP NOW # Social proof - Accepted National Eczema Association # Point of view - Customer 100% – The ad is presented from the point of view of a potential customer using the product. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a close-up of a woman's face, showing redness and dryness. She then applies the Glow Recipe serum to her face. - 00:03–00:07 00:03–00:07 The next shot shows the serum being dispensed from the bottle onto a hand, highlighting its clear and viscous texture. The product is then rubbed between the fingers. - 00:07–00:10 00:07–00:10 A drop of serum falling from the bottle is shown to emphasize its texture and hydrating qualities. - 00:10–00:12 00:10–00:12 The ad concludes with a shot of the product label, followed by a close-up of the serum with bubbles in it. The text "Shop now" is displayed, encouraging viewers to purchase the product.