How frank green Advertises on Meta

# Ad summary This ad showcases Frank Green's leak-proof bottles, emphasizing their quality and design. The ad uses a playful visual of the bottle in a shopping bag to highlight the brand's appeal. # Brand positioning Frank Green is presented as a brand that prioritizes both functionality and style in its products. The brand is positioned as a provider of high-quality, leak-proof bottles, emphasizing reliability and design. The brand's logo, a simple green circle with the brand name, reinforces a commitment to eco-friendliness and modern aesthetics. The brand aims to occupy a space in the consumer's mind as a go-to for sustainable, stylish hydration solutions, appealing to those who value both form and function. # Product The featured product is a Frank Green leak-proof bottle, presented in a vibrant orange color. The bottle has a cylindrical shape with a matching orange lid and a small, flexible strap. The bottle is designed for everyday use, ensuring no leaks and maintaining beverage quality. The bottle's design is sleek and modern, appealing to style-conscious consumers. The ad highlights the bottle's leak-proof feature, addressing a common pain point for those who carry beverages on the go. The bottle is shown in a way that emphasizes its portability and aesthetic appeal, making it a desirable accessory for daily hydration. # Visual style The ad features a clean, modern visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a simple background. The visual motifs include geometric shapes and bold colors. The image treatment involves background removal and color grading to enhance the product's vibrancy. The typography is large and bold, ensuring scannability. The style is designed to be eye-catching and align with the brand's aesthetic. # Hooks Headline: OUR LEAK-PROOF BOTTLES GIVE US # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of dealing with leaky bottles, which can cause messes and inconvenience. # Value propositions - Leak-proof bottles: Provides reliability and convenience for on-the-go use. # Benefits - None used. # Features - Leak-proof bottles # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of their leak-proof bottles. # Storyline - The ad opens with the text "OUR LEAK-PROOF BOTTLES GIVE US," immediately highlighting the key feature of the product from the brand's perspective. This sets the stage for emphasizing the reliability and quality of Frank Green bottles. - The visual of the orange Frank Green bottle placed inside a stylized shopping bag reinforces the idea of the bottle being a desirable and essential item, from the brand's perspective. This imagery connects the product with everyday convenience and style. - The ad concludes with the text "BAGGING RIGHTS," playfully suggesting that owning a Frank Green bottle is a status symbol or a smart choice, from the brand's perspective. This reinforces the idea that the product is not only functional but also adds value to the user's lifestyle.

# Ad summary This ad showcases the Frank Green water bottle and its customization options. The ad features a colorful background and upbeat music, highlighting the various colors, lids, and monogram options available for the bottle. # Brand positioning Frank Green is presented as a brand focused on sustainability and personalization. The ad emphasizes the ability to customize water bottles, suggesting a focus on individual style and preferences. The brand aligns with a lifestyle that values both environmental consciousness and self-expression. By offering customizable products, Frank Green pushes against the norm of generic, mass-produced items, positioning itself as a brand that values individuality and sustainability. The brand positioning is both functional (offering customizable and reusable products) and emotional (allowing customers to express their personal style and contribute to a more sustainable future). # Product The Frank Green water bottle is a reusable bottle that can be customized with different colors, lid types, and monograms. The bottle is designed for individuals who want to express their personal style while also making an environmentally conscious choice. The ad highlights the various customization options available, including different base colors, lid types, and lid colors. The bottle can also be personalized with a monogram. The USPs include its customizability and reusable nature. The ad addresses the purchase barrier of generic, uninspired water bottles by offering a product that can be tailored to individual preferences. The ad tells the viewer that this product is worth trying or buying because it allows them to create a unique and sustainable water bottle that reflects their personal style. # Visual style The ad has a polished and vibrant aesthetic with a focus on showcasing the product's customization options. The editing style involves quick cuts to display the different color and lid combinations. The production quality is high, with clean visuals and a consistent color palette. The pacing is fast, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Text overlay: 00:00–00:03 Swipe to style your perfect water bottle Visual: 00:00–00:03: A yellow Frank Green water bottle with a pink lid is centered against a gradient background of purple, green, and orange. A white dot pulses below the bottle. Text overlay: "Swipe to style your perfect water bottle". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of generic, uninspired water bottles by offering a product that can be tailored to individual preferences. The ad visually demonstrates the lack of personalization in standard water bottles and offers a solution through customization. # Value propositions - Create a unique and sustainable water bottle that reflects your personal style. - Express your individuality while making an environmentally conscious choice. # Benefits - Personalized style - Environmentally conscious choice - Unique water bottle design # Features - Customizable base colors - Different lid types - Various lid colors - Monogram option # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:03 The ad begins by showcasing a Frank Green water bottle against a colorful background. - 00:00–00:03 The text overlay prompts viewers to swipe to style their perfect water bottle, conveying the message that the product is customizable and tailored to individual preferences. The perspective is from the brand, inviting the audience to engage with the product and explore its features. The tone is playful and inviting, encouraging viewers to participate in the customization process. - 00:03–00:07 The ad transitions to showcasing different base colors for the water bottle, highlighting the variety of options available. The perspective is from the brand, showcasing the product's features and options. The tone is informative and visually appealing, demonstrating the range of choices available to the customer. - 00:07–00:11 The ad then displays different lid types that can be added to the water bottle, further emphasizing the customization options. The perspective is from the brand, continuing to showcase the product's features and options. The tone remains informative and visually appealing, demonstrating the range of choices available to the customer. - 00:11–00:15 The ad showcases different lid colors that can be selected, adding another layer of customization. The perspective is from the brand, continuing to showcase the product's features and options. The tone remains informative and visually appealing, demonstrating the range of choices available to the customer. - 00:15–00:18 The ad concludes by showing the option to add a monogram to the water bottle, providing a final touch of personalization. The perspective is from the brand, completing the showcase of the product's features and options. The tone remains informative and visually appealing, demonstrating the range of choices available to the customer.

# Ad summary This ad features a man reviewing a Frank Green water bottle that he received as a gift. He highlights its ability to keep water cold for a long time and its ceramic lining that prevents a metallic taste. He also mentions the brand's commitment to sustainability and ending single-use plastic. # Brand positioning Frank Green is presented as a sustainable brand committed to ending single-use plastic waste. The brand aims to occupy a space in the consumer's mind as an eco-conscious choice, aligning with values of sustainability and environmental responsibility. The brand pushes against the norm of disposable plastic products by offering reusable, beautifully designed alternatives. The brand positioning is both functional, providing high-quality reusable products, and emotional, appealing to consumers who care about the environment. # Product The Frank Green water bottle is a reusable bottle designed to keep water cold for extended periods without imparting a metallic taste. It features a ceramic lining that prevents the metallic taste often associated with reusable bottles. The bottle is for anyone looking for a sustainable alternative to single-use plastic bottles. The bottle is made from recycled materials, contributing to the brand's mission to reduce plastic waste. The bottle is presented as a thoughtful gift option. The ad addresses the purchase barriers of metallic taste and concerns about leaking, highlighting the bottle's ceramic lining and leak-proof design. # Visual style The ad has a UGC feel, with a mix of casual outdoor shots and close-ups of the product. The editing style includes quick cuts to maintain a fast pace. The production quality is a hybrid of polished commercial and user-generated content, which supports the tone of an authentic review. The pacing is relatively consistent, with cuts timed to the voiceover. The overall aesthetic is bright and natural, with a focus on showcasing the product in everyday settings. # Hooks Spoken: Never heard of Frank Green? Text overlay: How did I not know THIS??? 🤯 / Never heard of / frank green? Visual: 00:00–00:02: A hand places a blue Frank Green water bottle on a wooden table. The background is a blurred living room with a stone wall and a glimpse of a couch. The bottle is the main focus, with the brand name visible at the bottom. # Funnel stage Consideration # Pain points The pain point is the metallic taste that can occur when using reusable water bottles. The ad addresses this by highlighting the ceramic lining of the Frank Green bottle, which prevents the metallic taste: "ceramic lining apparently means zero metal taste." # Value propositions - Ceramic lining apparently means zero metal taste. - Made from recycled materials, saves a bowling balls worth of plastic every year. # Benefits - Keeps water cold for a long time - Zero metal taste - Never once worried about it leaking - Saves a bowling balls worth of plastic every year # Features - Ceramic lining - Made from recycled materials # Call to action None used. # Social proof - "Australians swear by these things and now I get why" – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product based on his personal experience. # Storyline - 00:00–00:02 The ad begins by questioning if the viewer has heard of Frank Green. - 00:02–00:05 The speaker admits he hadn't heard of Frank Green until he received a Frank Green water bottle as a gift, personalized with his name. - 00:05–00:09 The speaker shares his experience using the bottle, noting that it keeps water cold for a long time. - 00:09–00:16 The speaker emphasizes that the water in the bottle still tastes clean, even after being left in the car for two days, which usually results in a metallic taste. - 00:16–00:19 The speaker highlights the ceramic lining of the bottle, which prevents the metallic taste. - 00:19–00:21 The speaker mentions that he has never worried about the bottle leaking. - 00:21–00:27 The speaker shows the Frank Green website on his phone, highlighting the brand's commitment to sustainability and the use of recycled materials. - 00:27–00:31 The speaker notes that Frank Green's mission is to end single-use plastic by making stuff you'll use instead. - 00:31–00:35 The speaker says that Frank Green appeals to his values and that Australians swear by the brand. - 00:35–00:37 The speaker concludes by suggesting the Frank Green bottle as a thoughtful gift.

# Ad summary This ad demonstrates how to attach a Frank Green lip gloss holder to a Frank Green reusable bottle using a lid strap. The ad features step-by-step visual instructions with text overlays to guide the viewer. # Brand positioning Frank Green is presented as a brand that offers stylish and functional reusable products, specifically targeting environmentally conscious consumers. The brand aims to occupy a space in the consumer's mind as a provider of eco-friendly, design-forward hydration and lifestyle accessories. The brand aligns with values of sustainability, convenience, and contemporary aesthetics. The brand positions itself as a stylish alternative to generic, disposable products, emphasizing both practicality and visual appeal. The ad showcases the brand's commitment to providing solutions that integrate seamlessly into a modern, on-the-go lifestyle. # Product The featured product is a lilac-colored Frank Green Lip Gloss Holder designed to attach to Frank Green reusable bottles. It is made to hold a standard-size lip gloss or similar small cosmetic product. It works by attaching to the lid strap of a Frank Green reusable bottle, allowing users to conveniently carry their lip gloss alongside their water bottle. The Lip Gloss Holder is designed to integrate seamlessly with Frank Green bottles, providing an accessible and fashionable way to keep lip gloss handy. The product addresses the need for convenience and organization for individuals who want to carry their lip gloss with them without needing to carry another bag. The ad shows how this product is worth trying or buying for its practicality and design. # Visual style The ad has a clean and polished aesthetic, employing natural lighting and direct camera angles. The editing style is straightforward, with static shots and clear transitions that emphasize the step-by-step process. The production quality feels refined, indicative of a brand-produced commercial. The visual motif centers on showcasing the product and its functionality in a bright, neutral setting. The pacing is moderate, allowing viewers to easily follow each step without feeling rushed, maintaining consistency throughout the ad. Actions are clearly timed to the on-screen text. # Hooks Text overlay: 00:00–00:02 How to attach / 00:00–00:02 your frank green Lip Gloss Holder Visual: 00:00–00:02: A person's hands hold a beige Frank Green water bottle with a lilac-colored lip gloss holder attached. The lip gloss holder contains a yellow lip gloss tube. The background is a light gray surface with natural lighting and shadows. Text overlay: "How to attach your frank green Lip Gloss Holder" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to carry a lip gloss tube along with a water bottle. # Value propositions - Conveniently carry your lip gloss alongside your water bottle (through the Lip Gloss Holder + Lid Strap) # Benefits - Conveniently carry your lip gloss alongside your water bottle # Features - Lip Gloss Holder - Lid Strap # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is demonstrated from a customer point of view, showing how to attach the product. # Storyline - 00:00–00:02 The ad opens by showcasing the complete setup of a Frank Green water bottle with a lip gloss holder attached, immediately presenting the product's intended use. - 00:02–00:11 Step 1, as indicated by the text overlay, demonstrates the initial action of removing the lid strap from the Frank Green bottle lid. This step prepares the bottle for attaching the lip gloss holder. - 00:11–00:25 Step 2 shows the presenter sliding the lid strap loop through the hole on the front side of the lip gloss holder. The presenter holds the lip gloss holder and lid strap so that the viewer can clearly see how the pieces are being connected. - 00:25–00:37 Step 3 demonstrates sliding the lid strap loop back through the lid, then through the small loop in the lid strap. This step attaches the lip gloss holder to the bottle. - 00:37–00:45 The final step shows pulling the lid strap all the way through and then inserting the lip gloss into the holder. The final product is then held up in the frame, signaling the end of the how-to process.

# Ad summary This ad for Frank Green focuses on the NASA-grade insulation of their bottles, emphasizing their ability to keep drinks cold for a week. The ad uses a space-themed background to highlight the advanced technology. # Brand positioning Frank Green is presented as a brand that prioritizes advanced technology and high-performance functionality in its products. The brand aligns with a lifestyle that values innovation and superior quality, positioning itself as a provider of premium, technologically advanced drinkware. By referencing NASA-grade technology, Frank Green aims to occupy a space in the consumer's mind as a leader in product excellence, pushing against the norms of standard, less technologically focused competitors. The brand positioning is functional, emphasizing performance and advanced features. # Product The featured product is a Frank Green stainless steel bottle with a black lid and a straw. The bottle is designed to keep drinks cold for an extended period, specifically "for a week," due to its "triple-vacuum tech as spacecraft." The bottle is for anyone who values high-performance insulation and wants to keep their drinks cold for a long time. The USP is its NASA-grade insulation technology, which addresses the purchase barrier of drinks not staying cold enough for extended periods. The ad highlights the bottle's advanced insulation capabilities, emphasizing its ability to maintain cold temperatures for a week, making it worth trying or buying for those who need long-lasting cold beverages. # Visual style The ad has a highly polished, studio-shot production quality with a clean and modern aesthetic. The visual motifs include a gradient background, a focus on product presentation, and a futuristic theme. The image treatment involves background removal, soft lighting, and color grading to enhance the product's appeal. The typography is large and bold, ensuring scannability in the feed. The style contrasts with typical platform content by using a high-design approach, aiming to capture attention through its sophisticated and clean presentation. # Hooks Headline: NASA-GRADE insulation # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of drinks not staying cold for extended periods, particularly for those who need long-lasting cold beverages. The ad states, "OUR BOTTLES USE THE SAME TRIPLE-VACUUM TECH AS SPACECRAFT TO KEEP YOUR DRINK COLD FOR A WEEK." # Value propositions - OUR BOTTLES USE THE SAME TRIPLE-VACUUM TECH AS SPACECRAFT TO KEEP YOUR DRINK COLD FOR A WEEK. # Benefits - keep your drink cold for a week # Features - triple-vacuum tech as spacecraft # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product's features and benefits with the intention of persuading the viewer to purchase. # Storyline - The ad opens by highlighting the brand logo, Frank Green, to establish brand recognition. This is from the brand's perspective to ensure the audience knows who is advertising. - The ad then emphasizes the bottle's "NASA-GRADE insulation" to immediately convey the product's advanced technology and superior performance. This is from the brand's perspective, showcasing a key feature. - The ad concludes by stating, "OUR BOTTLES USE THE SAME TRIPLE-VACUUM TECH AS SPACECRAFT TO KEEP YOUR DRINK COLD FOR A WEEK," reinforcing the bottle's unique selling proposition and long-lasting cold retention. This is from the brand's perspective, providing a clear benefit and reason to purchase.

# Ad summary This ad showcases a sleek, silver, reusable water bottle. The ad emphasizes the bottle's stylish design and portability, positioning it as a fashionable accessory for everyday use. # Brand positioning rūs sits in the market as a brand that values both style and sustainability. The brand aims to occupy a space in the consumer's mind as a provider of fashionable, reusable water bottles that align with a modern, eco-conscious lifestyle. The brand promotes values of elegance and environmental responsibility, pushing against the norm of disposable plastic bottles. The brand positioning is emotional, focusing on the aesthetic appeal and lifestyle integration of its products. # Product The featured product is a sleek, silver, reusable water bottle. It is designed for individuals who value both style and sustainability. The bottle has a shiny, reflective silver exterior and a white cap with a loop for easy carrying. The bottle is portrayed as a fashionable accessory, suitable for everyday use and on-the-go hydration. The ad highlights the bottle's design and portability, emphasizing its ability to complement a stylish lifestyle. The bottle is presented as a worth trying or buying because it combines functionality with aesthetic appeal, making it a desirable accessory for those who want to stay hydrated in style. # Visual style The ad has a polished and elegant aesthetic, with a focus on clean lines and reflective surfaces. The editing style is smooth, with static shots that allow the viewer to appreciate the product's design. The production quality is high-end, giving the ad a commercial feel. The pacing is slow and deliberate, with cuts timed to the music. The overall effect is to create a sense of luxury and sophistication. # Hooks Text overlay: 00:00–00:07 Unlimited Edition, / 00:00–00:07 Unlimited Shine Visual: 00:00–00:02: A hand with light skin and manicured nails holds a shiny, silver water bottle by its white loop against a blurred background of white and black fabric. The bottle is the main focus, reflecting light and showing off its sleek design. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The water bottle combines functionality with aesthetic appeal, making it a desirable accessory for those who want to stay hydrated in style. - The bottle's design and portability make it a stylish and practical accessory for on-the-go use. # Benefits - Stylish design - Portability - Fashionable accessory # Features - Reusable water bottle - Shiny, silver exterior - White cap with loop # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and aesthetic appeal. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a silver water bottle being held by its white loop. - 00:00–00:02 The perspective is from a third-person view, showcasing the bottle's design and reflective surface. The message conveyed is one of elegance and style, highlighting the bottle as a fashionable accessory. - 00:02–00:03 The shot transitions to a woman walking while holding the water bottle by its loop. - 00:02–00:03 The perspective remains third-person, focusing on how the bottle complements her outfit and lifestyle. The message is that the bottle is a stylish and practical accessory for on-the-go use. - 00:03–00:07 The ad then shows a close-up of the water bottle being held in a different setting, with a white sweater in the background. - 00:03–00:07 The perspective is again third-person, emphasizing the bottle's design and reflective qualities. The message is that the bottle is versatile and fits into various settings and styles.

# Ad summary This ad highlights Frank Green's new bottle with a grip finish and lid. It showcases a variety of outdoor activities such as rock climbing, ocean swimming, and pool swimming to promote how convenient it is to stay hydrated with Frank Green products. # Brand positioning Frank Green is a lifestyle brand promoting reusable, sustainable, and stylish alternatives to single-use plastic water bottles and coffee cups. The brand values the idea of enjoying a healthy and active lifestyle. Their products are designed to be both functional and aesthetically pleasing, aligning with both performance and design. The brand positions itself as a solution for consumers to contribute to a greener planet without sacrificing convenience or style. The brand ignores category norms, setting trends rather than following them. # Product The advertised product is a Frank Green reusable water bottle, specifically the new bottle with grip finish and grip lid. The bottles come in a variety of colors. It is designed for both men and women who live an active lifestyle such as rock climbing or swimming. It is implied that the bottle will help keep consumers hydrated and ready to take on any adventure. # Visual style The ad has a bright, natural aesthetic. The editing style is quick cuts and smooth transitions. The production quality is polished. This supports the intended tone of showing high-quality products that are sleek and stylish. The BPM is relatively fast and consistent throughout the ad. The cuts are timed with the music. # Hooks Spoken: 00:05–00:07 [Singing] Times are getting crazy. Everything seems hazy. Text overlay: 00:08–00:11 Fill the thrill Visual: 00:05–00:06 An out-of-focus shot shows the distorted view of a swimming pool from underwater. / 00:06–00:07 An underwater shot shows the lower torso of a man swimming in black swim trunks. The water is clear blue, and the background is the light blue tiled pool floor. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product promotes how convenient it is to stay hydrated. # Benefits - Stay hydrated # Features - New bottle (grip finish) - Grip lid # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot with customer perspective as the water bottle is shown with various activities that active customers engage in. # Storyline - 00:00–00:01 The ad opens with an array of Frank Green bottles beside a pool to set up that the product is intended for active use. - 00:01–00:02 00:01–00:02 The ad transitions to a man putting climbing chalk on his hands. The man is preparing to partake in the rock climbing activity. This conveys the active nature of the product. - 00:02–00:04 00:02–00:04 The ad then transitions to two men in wetsuits entering the ocean. One man carries an orange Frank Green bottle. This is meant to convey how hydration can be brought on a beach trip. - 00:04–00:08 00:04–00:08 Following this, a man is swimming in a pool, seen through various above and below water shots. This is meant to demonstrate the convenience of the bottle after swimming. - 00:08–00:11 00:08–00:11 A variety of shots show the man rock climbing. These shots are meant to show how the water bottle complements the activity. - 00:11–00:13 00:11–00:13 Next, a man in athletic wear walks across a wooden deck while holding a green Frank Green water bottle. This is to further drive the point that the bottle is good to bring along for any physical activity. - 00:13–00:16 00:13–00:16 A man exercises using resistance bands, then jogs while barefoot. This demonstrates that the product is for the active consumer. - 00:16–00:22 00:16–00:22 The man who was swimming now opens the water bottle after his workout. This shot is meant to convey his satisfaction. - 00:22–00:27 00:22–00:27 The water bottle is shown again while swimming. This time the swimmer is smiling. - 00:27–00:31 00:27–00:31 The ad concludes by showing the Frank Green bottles in the different colors that they are sold in. This is a demonstration of the product.

# Ad summary This ad showcases various colors of the figreen water bottle with a silicone sleeve to hold lip balm. The ad demonstrates how to store and access lip balm on the go. # Brand positioning The figreen brand is presented as a provider of functional and aesthetically pleasing water bottles. The brand emphasizes convenience by designing products that integrate seamlessly into an active lifestyle. The brand appears to be targeting a demographic that values both functionality and style. figreen stands out by addressing the problem of easily misplacing lip balm by incorporating a designated storage spot into their water bottle design, promoting organization and accessibility. # Product The figreen water bottle features a sleek, cylindrical design, available in a range of pastel colors, including lavender, light green, and light pink. It comes with a matching silicone sleeve that has a built-in holder specifically designed to hold a tube of lip balm or lipstick. This allows users to keep their lip care products readily accessible and prevents them from getting lost. The bottle is designed for individuals who want to stay hydrated while also having their lip care products conveniently on hand. # Visual style The ad has a clean, polished aesthetic with soft, pastel colors that create a calming and visually appealing presentation. The editing style features quick cuts between different product variations to showcase the range of colors and lip balm options. The production quality is high, giving the ad a professional, commercial feel. The consistent grid layout provides a structured and organized view of the products. The pacing is moderate with consistent cuts that match the rhythm of the background music, enhancing the overall viewing experience. # Hooks Visual: 00:00–00:01: The screen is divided into a grid of nine squares. Each square features a different figreen water bottle with a silicone sleeve in various colors, set against a pastel-colored tile background. A hand inserts a lip balm tube into the silicone sleeve. / 00:01–00:02: The scene continues with hands placing different lip balm tubes into the silicone sleeves of figreen water bottles. The colors of the water bottles and sleeves vary across the grid. / 00:02–00:03: More lip balms are inserted into the sleeves. The grid arrangement continues to showcase different water bottle and sleeve color combinations. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common frustration of losing lip balm or having it be inaccessible when needed. # Value propositions - All-in-one hydration and lip care # Benefits - Conveniently store lip balm - Keep lip balm accessible - Prevent losing lip balm # Features - Water bottle - Silicone sleeve - Lip balm holder # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot as a close-up demonstration, simulating a customer showing how the product is used. # Storyline - 00:00–00:04 A sequence of hands showcasing and inserting different lip balms into the silicone sleeves attached to various colors of figreen water bottles.

# Ad summary This ad showcases the Frank Green water bottle, emphasizing its durability, lightweight design, and suitability for an active lifestyle. The ad uses a clean, minimalist aesthetic to highlight the product's features and appeal to health-conscious and environmentally aware consumers. # Brand positioning Frank Green is presented as a brand that champions sustainability and active lifestyles through its innovative, reusable products. The brand positions itself as a provider of durable, lightweight, and stylish alternatives to single-use plastics, appealing to environmentally conscious consumers who value both functionality and aesthetics. The brand aligns with values of health, wellness, and environmental responsibility, pushing against the norms of disposable culture and promoting a more sustainable way of living. # Product The featured product is a clear, rectangular water bottle with a beige lid and handle. The bottle is designed with a built-in handle for easy carrying and is shown filled with water to demonstrate its use. The bottle is described as durable and lightweight, making it suitable for movement and an active lifestyle. The design includes a circular detail on the lid with the brand name, reinforcing brand recognition. The clear material allows users to see the contents and monitor their hydration levels, while the durable construction addresses concerns about breakage and longevity. # Visual style The ad features a clean and minimalist visual style with a focus on product clarity and functionality. The production quality is high, suggesting a studio shot with controlled lighting. The image treatment includes a soft gradient background and subtle color grading to enhance the product's appeal. The typography is simple and legible, integrated seamlessly into the design. The overall style is modern and sophisticated, designed to capture attention in a subtle and effective manner. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a reliable and portable hydration solution that can withstand an active lifestyle. # Value propositions - The bottle's durability and lightweight design make it ideal for an active lifestyle. # Benefits - Built for movement # Features - Durable - Lightweight # Call to action None used. # Social proof - None used. # Point of view - Customer: The hand holding the bottle suggests a user's perspective, showing how the bottle is held and used in real life. - Brand: The text highlighting the bottle's features (durable, lightweight, built for movement) represents the brand's perspective, emphasizing the product's key selling points. # Storyline - The ad begins by showcasing the Frank Green water bottle, filled with water, being held by a hand. This immediately introduces the product and its primary use, from the perspective of a potential customer who is considering purchasing the bottle for hydration purposes. - The ad then highlights the key features of the bottle: durability and lightweight design. This is communicated from the brand's perspective, emphasizing the product's functional benefits and addressing potential customer concerns about the bottle's usability and longevity. - The ad concludes by emphasizing the bottle's suitability for an active lifestyle, stating that it is "Built for movement." This reinforces the brand's positioning and appeals to customers who value health, wellness, and convenience, from the brand's perspective.

# Ad summary This ad showcases Frank Green reusable bottles in a variety of colors. The bottles are displayed on a concrete block and rotated to show off the different color options. # Brand positioning Frank Green is presented as a brand that offers stylish and reusable bottles. The brand is positioned as environmentally conscious, offering an alternative to single-use plastics. The focus on design and color options suggests a brand that values aesthetics and personalization, appealing to consumers who want functional and visually appealing products. The brand aims to occupy a space in the consumer's mind as a provider of sustainable and fashionable hydration solutions. # Product The product featured is a reusable bottle from Frank Green. The bottle is made of stainless steel and comes in various colors, including silver and iridescent blue/purple. It has a white lid with a flip-top opening. The bottle is designed for everyday use, providing a sustainable alternative to single-use plastic bottles. The Frank Green logo is prominently displayed on the side of the bottle. The bottles are presented as stylish and functional, appealing to consumers looking for eco-friendly hydration solutions. # Visual style The ad has a clean and minimalist aesthetic. The focus is on showcasing the product in a simple and visually appealing way. The editing is smooth with slow zooms. The production quality is polished, giving the ad a professional feel. The pacing is slow and consistent. # Hooks Visual: 00:00–00:02: A silver Frank Green bottle is centered on a gray concrete block against a white wall. The bottle is metallic and reflects light. The camera slowly zooms in. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of using single-use plastic bottles, which contribute to environmental waste. # Value propositions - Eco-friendly hydration solution - Fashionable and functional # Benefits - Sustainable alternative to single-use plastic bottles - Stylish design - Functional for everyday use # Features - Reusable - Stainless steel - Various colors - Flip-top lid # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and design. # Storyline - 00:00–00:02 A silver Frank Green bottle is shown on a concrete block. - 00:02–00:03 The camera zooms in to show the Frank Green logo on the bottle. - 00:03–00:09 The camera zooms out to show two Frank Green bottles, one silver and one iridescent blue/purple, on the concrete block.

# Ad summary This ad features a variety of Frank Green products in different colors and sizes. The ad emphasizes the brand's commitment to providing a color for every taste. # Brand positioning Frank Green is presented as a brand that offers a wide range of reusable products, emphasizing personalization through a variety of colors. The brand positions itself as catering to individual tastes and preferences, suggesting a focus on both functionality and aesthetic appeal. The brand aligns with values of sustainability and style, offering eco-friendly products that don't compromise on design. Frank Green appears to ignore category norms that prioritize generic or limited color options, instead pushing for a vibrant and diverse product line. The brand positioning is both functional, providing reusable containers, and emotional, allowing customers to express their personality through color. # Product The ad features a variety of Frank Green reusable containers, including water bottles and coffee cups, in multiple sizes and colors. These products are designed for individuals looking to reduce waste while maintaining a sense of personal style. The containers are shown in various cylindrical and rectangular shapes, each with a distinct color scheme. The products feature the "frank green" logo (on-package label text). The ad highlights the availability of a wide range of colors, suggesting that there is a product to suit every individual's taste. The ad addresses the purchase barrier of limited aesthetic options in reusable containers by offering a diverse and visually appealing product line. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a product-focused display with a gradient background. The image treatment includes color grading to enhance the vibrancy of the products. The typography is clean and legible. The style is designed to be visually appealing and scannable in-feed. # Hooks Headline: A colour for every taste # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A colour for every taste # Benefits - Personalization - Eco-friendly # Features - Reusable containers - Variety of colors # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's products and messaging, emphasizing its commitment to variety and personalization. # Storyline - The ad opens with a display of various Frank Green products in different colors and sizes. This is intended to showcase the brand's wide range of options and variety. The audience experiences this from the brand's perspective, highlighting its product offerings. - The text "A colour for every taste" is displayed above the products. This reinforces the message that Frank Green offers a product to suit every individual's preference. The audience experiences this from the brand's perspective, emphasizing its commitment to personalization.

# Ad summary This ad for Frank Green features a bright pink water bottle and a quote from The Standard calling it "Best for style on the treadmill." The ad aims to highlight the product's stylish design and suitability for active lifestyles. # Brand positioning Frank Green is presented as a brand that values both style and functionality, particularly for individuals with active lifestyles. The brand is positioned as a stylish choice, even during activities like working out. The brand seems to push against the norm of purely functional fitness accessories, instead offering products that are both practical and aesthetically pleasing. The brand positioning is both functional (providing a reusable water bottle) and emotional (offering a stylish accessory). # Product The product featured is a bright pink Frank Green reusable water bottle. It has a cylindrical shape with a matching pink lid and a flexible pink strap attached to the lid. The bottle is designed for carrying liquids and is suitable for use during activities like running on a treadmill. The bottle's USP is its stylish design, making it a fashionable accessory for fitness enthusiasts. The ad addresses the purchase barrier of wanting to look good while working out by highlighting the bottle's aesthetic appeal. # Visual style The ad has a clean and minimalist visual style with a focus on bright colors and simple shapes. The production quality appears to be highly polished, with a studio-shot image of the product. The visual motifs include the use of bold typography and geometric shapes. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: THE STANDARD CALLED US: # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to look good while working out. The quote "Best for style on the treadmill" signals that the product is a stylish choice for fitness enthusiasts. # Value propositions - Stylish design for active lifestyles # Benefits - Best for style on the treadmill # Features - Reusable water bottle - Stylish design # Call to action None used. # Social proof - "Best for style on the treadmill" – The Standard # Point of view - External source: The top of the image features the text "THE STANDARD CALLED US:", indicating that the following quote is from an external media source. - Brand: The image prominently features the Frank Green water bottle, showcasing the product from the brand's perspective. - External source: The bottom of the image features the quote "Best for style on the treadmill", attributed to The Standard, reinforcing the external endorsement. # Storyline - The ad starts by highlighting a quote from "The Standard" (a media outlet) that praises Frank Green. This is included to build credibility and showcase the product's appeal from an external source. - The ad then features the Frank Green water bottle in a bright pink color. This is included to visually showcase the product and its stylish design from the brand's perspective. - The ad concludes with the quote "Best for style on the treadmill", reinforcing the product's USP and target audience from the media outlet's perspective.

# Ad summary This ad showcases a chrome silver Frank Green reusable bottle against a black background with bright white lights. The ad emphasizes the bottle's sleek design and encourages viewers to 'reflect your style' with this color. # Brand positioning Frank Green is presented as a brand that values both style and sustainability. The focus on a sleek, chrome silver bottle suggests a modern, design-conscious aesthetic. The brand positions itself as a provider of reusable products that allow consumers to express their personal style while making environmentally responsible choices. The brand seems to ignore category norms that focus on purely functional aspects, instead emphasizing the emotional connection to personal style. # Product The product featured is a reusable bottle from Frank Green, specifically in the Chrome Silver color. It appears to be made of stainless steel with a shiny, reflective finish and a white lid. The bottle is designed for holding liquids, promoting sustainability by reducing the need for single-use plastic bottles. The ad highlights the aesthetic appeal of the bottle, suggesting it's a stylish accessory that complements the user's personal style. The ad addresses the purchase barrier of reusable products being unfashionable or generic by presenting a visually appealing and modern design. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is minimalist, with a focus on clean lines and high contrast. The image treatment includes strong lighting effects to emphasize the bottle's reflective surface. The typography is clean and modern, complementing the overall aesthetic. The style is disruptive in that it elevates a reusable product to a luxury item. # Hooks Headline: Reflect your style with Chrome Silver # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point that reusable products are often seen as unfashionable or generic. The sleek design and emphasis on style suggest a solution to this problem. # Value propositions - Reflect your style with Chrome Silver: Connects the aesthetic feature (Chrome Silver color) with the benefit of expressing personal style. # Benefits - Express personal style - Sustainable choice # Features - Reusable bottle - Chrome Silver color # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the product from the brand's perspective, highlighting its design and encouraging viewers to see it as a reflection of their personal style. # Storyline - The ad opens with a close-up shot of the Frank Green Chrome Silver bottle, emphasizing its sleek design and reflective surface. This is intended to immediately capture the viewer's attention and showcase the product's aesthetic appeal from the brand's perspective. - The ad includes the tagline 'Reflect your style with Chrome Silver,' which directly connects the product to the viewer's personal identity and fashion sense. This is from the brand's perspective, aiming to position the bottle as a stylish accessory that enhances self-expression.

# Ad summary This ad demonstrates the heatproof capabilities of a Frank Green water bottle. The video shows the bottle being filled with ice water, taken to the beach on a hot day, and then, six hours later, the water is poured out with ice cubes still intact. # Brand positioning Frank Green is presented as a brand that offers high-quality, reusable drinkware designed for everyday use. The brand emphasizes functionality and durability, as demonstrated by the bottle's ability to keep drinks cold for extended periods, even in hot conditions. The brand aligns with a lifestyle of sustainability and convenience, appealing to consumers who value eco-friendly products that perform well in various environments. The brand positioning is both functional (performance, durability) and lifestyle-based (convenience, sustainability). # Product The featured product is a Frank Green reusable water bottle, specifically highlighted for its heatproof capabilities. The bottle is shown being filled with ice and water, and then tested in a hot beach environment. The ad emphasizes that the bottle can keep drinks ice-cold for up to six hours, even in high temperatures. The bottle is designed with a sleek, modern aesthetic, featuring a two-tone color scheme (light blue and pink). The bottle is for anyone who wants to keep their drinks cold for extended periods, especially during outdoor activities or in hot weather. The ad addresses the purchase barrier of whether a reusable bottle can maintain cold temperatures effectively. # Visual style The ad has a bright, summery aesthetic with natural lighting and a UGC feel. The editing style is quick cuts, keeping the pace lively and engaging. The production quality is a hybrid of polished commercial and UGC, lending authenticity to the product demonstration. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of a fun, relatable product demonstration. # Hooks Spoken: Testing how heatproof my frank green is.. Text overlay: 00:00–00:02 Testing how heatproof my frank green is.. Visual: 00:00–00:02: A light blue and pink Frank Green water bottle floats in a pool with rippling water. The camera is positioned directly above the bottle, providing a clear view of the product against the turquoise water. The lighting is bright and natural, with sunlight reflecting off the water's surface. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of drinks getting warm quickly in hot weather, especially during outdoor activities like beach days. The ad addresses this by demonstrating that the Frank Green bottle can keep drinks ice-cold for up to six hours, even in high temperatures. # Value propositions - The Frank Green bottle offers the value of keeping drinks cold for extended periods, making it ideal for hot weather and outdoor activities. - The bottle's heatproof capabilities ensure that ice cubes remain intact for up to six hours, providing a refreshing and enjoyable drinking experience. # Benefits - Keeps drinks ice-cold for up to six hours - Suitable for hot weather and outdoor activities # Features - Heatproof capabilities - Reusable water bottle # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer testing and using the product in a real-life scenario. # Storyline - 00:00–00:02 The video opens with a Frank Green water bottle floating in a pool, immediately establishing a summery, relaxed tone. - 00:02–00:03 The scene transitions to a phone displaying the weather in Noosa Heads as 26 degrees Celsius, setting the context for a hot day and the need for a heatproof bottle. This is from the perspective of someone planning their day. - 00:03–00:05 The bottle is filled with water from a tap, followed by ice cubes, showing the preparation for the test. This is from the perspective of the person preparing the bottle. - 00:05–00:06 The bottle is placed in a beach bag, and the person heads to the beach, indicating the start of the test in a real-world scenario. This is from the perspective of the person going to the beach. - 00:06–00:09 The scene shows the beach setup with a towel and umbrella, emphasizing the sunny and hot conditions. This is from the perspective of someone setting up at the beach. - 00:09–00:11 The bottle is shown on the beach, reinforcing the setting and the challenge it faces. This is from the perspective of someone at the beach. - 00:12–00:18 After six hours, the bottle is retrieved, and the water is poured out, revealing that ice cubes are still present, demonstrating the bottle's heatproof capability. This is from the perspective of the person testing the bottle. - 00:18–00:21 The video concludes with the Frank Green logo and the tagline "Summer. Proof.", summarizing the product's key benefit. This is from the brand's perspective.

# Ad summary This ad showcases the Frank Green Chrome Rainbow reusable bottle. The ad uses a simple product shot with a dark background and bright lighting to highlight the bottle's unique color. # Brand positioning Frank Green is presented as a brand focused on sustainability and style. The brand aims to occupy the space of eco-conscious, design-forward products that appeal to consumers who want to reduce waste without sacrificing aesthetics. The brand aligns with values of environmental responsibility and personal expression, offering reusable products that are both functional and visually appealing. Frank Green pushes against the norm of disposable culture by providing durable, reusable alternatives, and it ignores the trend of minimalist, utilitarian designs by embracing bold colors and finishes. # Product The product featured is a reusable bottle from Frank Green, specifically the Chrome Rainbow edition. It is a cylindrical bottle with a white lid and a body that displays a vibrant, iridescent rainbow chrome finish. The bottle is designed for everyday use, promoting sustainability by reducing the need for single-use plastic bottles. The unique selling point is its eye-catching color and sleek design, making it a stylish accessory for hydration. The ad addresses the purchase barrier of aesthetic appeal by showcasing a visually striking product that stands out from typical reusable bottles. The bottle is for anyone who wants to stay hydrated in an environmentally friendly way, while also expressing their personal style. # Visual style The ad has a sleek, modern visual style with a focus on product presentation. The use of dark backgrounds and bright lighting creates a dramatic effect, highlighting the bottle's unique color and finish. The overall aesthetic is clean and polished, suggesting a high-quality product. # Hooks Headline: Show your true colours with Chrome Rainbow # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Chrome Rainbow finish allows you to express your individuality and style while using a sustainable product. # Benefits - Show your true colours # Features - Chrome Rainbow # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is showcasing its product and highlighting its unique features and benefits. # Storyline - The ad opens with a product shot of the Frank Green Chrome Rainbow bottle, centered against a dark background with bright, vertical lights. The intention is to immediately capture attention with the bottle's unique, iridescent finish. The brand is presenting the product as the focal point, emphasizing its visual appeal. - The ad concludes with the tagline "Show your true colours with Chrome Rainbow" placed below the bottle. This message aims to connect the product with personal expression and individuality, suggesting that the bottle is not just a functional item but a statement of one's personality. The brand is speaking directly to the audience, inviting them to embrace their unique identity through the product.

# Ad summary This ad promotes Frank Green's Grip & Sip Lid, highlighting its features such as a fast-flow spout, hygienic flip cover, and leak-proof lock. The ad targets active individuals, including gym-goers, commuters, and multitaskers, emphasizing the lid's convenience and functionality for on-the-go use. # Brand positioning Frank Green is presented as a brand that listens to its customers and designs products to meet their needs. The brand is positioned as innovative and focused on creating functional, stylish, and convenient solutions for active lifestyles. The brand aligns with values of convenience, hygiene, and reliability, pushing against the norm of unreliable lids that don't keep up with busy lifestyles. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promoting a sense of ease and confidence for users on the move. # Product The featured product is the Frank Green Grip & Sip Lid, designed as an upgrade for existing Frank Green bottles. It is a chug-style lid without a straw, catering to those who prefer a fast-flow spout for smooth sipping. The lid features a hinge that flicks back and stays back, preventing it from hitting the user's face while drinking. It also includes a hygienic flip cover to keep the spout clean and a leak-proof lock to prevent spills in bags. The Grip & Sip Lid is presented as a solution for active individuals who need a reliable and convenient way to stay hydrated on the go, addressing the common frustration of leaky or unhygienic water bottle lids. # Visual style The ad has a polished, commercial aesthetic with bright, pastel colors and a clean, modern look. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, with clear lighting and sharp focus. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02: Tired of lids that just don't keep up? Text overlay: Tired of / Tired of lids that just don't keep up? Visual: 00:00–00:01: Close-up shot of various Frank Green bottles with different colored lids against a blurred white background. The camera is handheld and shaky, focusing on the lids. / 00:01–00:02: Close-up shot of a Frank Green bottle with a gray lid against a blurred white background. The camera is handheld and shaky, focusing on the lid. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of unreliable lids that don't keep up with active lifestyles. "Tired of lids that just don't keep up?" # Value propositions - The Grip & Sip Lid offers a convenient and hygienic solution for active individuals who want to stay hydrated on the go. - The lid's features, such as the fast-flow spout and leak-proof lock, provide a superior drinking experience compared to traditional water bottle lids. # Benefits - Convenient hydration on the go - Easy to drink from - Hygienic and clean - Prevents spills and leaks # Features - Chug-style lid without the straw - Fast-flow spout for smooth sipping - Hinge that flicks back and stays back - Hygienic flip cover to keep it clean - Leak-proof lock that won't spill in your bag # Call to action Get a grip and sip smarter today. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing the product features and benefits. # Storyline - 00:00–00:01 The ad opens by addressing the common frustration of unreliable lids that don't keep up with active lifestyles, setting the stage for the introduction of a solution. - 00:02–00:07 The ad introduces the Frank Green Grip & Sip Lid as a solution designed for movers, gym-goers, commuters, and multitaskers, highlighting its broad appeal to active individuals. - 00:07–00:10 The ad acknowledges customer feedback and the desire for a chug-style lid without a straw, emphasizing the brand's responsiveness to customer needs. - 00:11–00:19 The ad showcases the key features of the Grip & Sip Lid, including a fast-flow spout, a hinge that stays back, a hygienic flip cover, and a leak-proof lock, highlighting its functionality and convenience. - 00:20–00:22 The ad reinforces the lid's suitability for on-the-go use, emphasizing its ability to keep up with active lifestyles and prevent spills. - 00:23–00:25 The ad concludes with a call to action, encouraging viewers to get a grip and sip smarter today, reinforcing the product's value proposition.

# Ad summary This ad features a person holding a Frank Green water bottle. The ad highlights the product's ease of use with the tagline, "Grip it, flip it, sip it!". # Brand positioning Frank Green is presented as a brand focused on sustainability and convenience. The brand's logo, a simple green circle with the brand name in lowercase, suggests an eco-friendly approach. The use of bright, modern colors in the product design implies a brand that values both functionality and aesthetic appeal. The tagline "Grip it, flip it, sip it!" suggests the brand prioritizes ease of use and a seamless user experience, positioning it as a solution for those seeking sustainable hydration without compromising on convenience or style. # Product The product featured is a Frank Green water bottle, designed for easy use and portability. It has a cylindrical body with a light blue exterior and a pink lid. The lid features a flip-top mechanism for easy opening and closing. The bottle also has a light blue base. The phrase "Grip it, flip it, sip it!" suggests the bottle is designed for one-handed operation, making it convenient for on-the-go use. The bottle is shown being held by a person, indicating it is designed for personal use and portability. # Visual style The ad has a clean, modern aesthetic with a focus on product visibility. The shot is well-lit and the colors are vibrant. The background is blurred to keep the focus on the product. The overall style is simple and straightforward, emphasizing the product's design and ease of use. # Hooks Headline: Grip it, flip it, sip it! # Funnel stage Top of funnel # Pain points None used. # Value propositions - The bottle's design allows for easy, one-handed use, making it convenient for on-the-go hydration. # Benefits - Easy to grip - Easy to flip open - Easy to sip from # Features - Flip-top lid # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the image, showcasing the product and its features with the intention of highlighting its ease of use and aesthetic appeal. # Storyline - The ad opens with a close-up shot of a person holding a Frank Green water bottle. This is intended to immediately showcase the product and its design. The perspective is from the brand, highlighting the product's features and aesthetic appeal. - The tagline "Grip it, flip it, sip it!" is displayed near the bottle. This is intended to communicate the product's ease of use and convenience. The perspective is from the brand, emphasizing the product's key benefits.

# Ad summary This ad showcases a blue Frank Green bowl filled with fruit and yogurt. The ad highlights the bowl's portability and aesthetic appeal. # Brand positioning Frank Green is presented as a brand that values both functionality and style, offering products that are designed for an active lifestyle while also being aesthetically pleasing. The brand aims to occupy a space in the consumer's mind as a provider of eco-friendly, reusable products that don't compromise on design. The brand aligns with values of sustainability and convenience, promoting a lifestyle that is both environmentally conscious and effortlessly chic. Frank Green pushes against the norm of disposable containers and unappealing reusable options, offering a stylish alternative that customers can feel good about using. # Product The featured product is a light blue Frank Green bowl with a stainless steel rim, filled with yogurt and various fruits including kiwi, strawberries, blueberries, and passionfruit. The bowl is designed for portability, making it easy to take meals on the go. It is presented as an attractive and functional container for enjoying healthy snacks or meals. The ad emphasizes the bowl's aesthetic appeal, suggesting it's not just a practical item but also a stylish accessory. The bowl addresses the purchase barrier of sacrificing style for sustainability, offering a product that is both eco-friendly and visually pleasing. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product in an appealing and appetizing way. The production quality is high, with well-lit and professionally shot imagery. The image treatment includes background blurring to draw attention to the product. The typography is simple and legible, complementing the overall aesthetic. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Built to move, made to impress. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Built to move, made to impress. # Benefits - Aesthetically pleasing # Features - Portable bowl # Call to action None used. # Social proof - None used. # Point of view - Brand: The tagline "Built to move, made to impress" and the prominent display of the Frank Green logo communicate the brand's message and identity. - Customer: The close-up shot of the bowl filled with fruit and yogurt, held by a person with manicured nails, offers a user's perspective of enjoying the product. # Storyline - The ad opens with a close-up shot of the Frank Green bowl filled with fruit and yogurt, held by a person with manicured nails. This is intended to showcase the product in an appealing and appetizing way, highlighting its use for enjoying a healthy meal. The audience experiences this from the perspective of someone who is about to enjoy the bowl's contents. - The person holding the bowl is shown with a spoon, ready to eat the contents. This reinforces the product's functionality and ease of use, demonstrating how it can be used for enjoying a meal on the go. The audience experiences this from the perspective of someone who is about to use the product. - The ad features the tagline "Built to move, made to impress," which emphasizes the bowl's portability and aesthetic appeal. This is intended to communicate the product's key benefits and value proposition, highlighting its suitability for an active lifestyle while also being visually pleasing. The audience experiences this from the brand's perspective. - The Frank Green logo is prominently displayed in the bottom left corner, reinforcing brand recognition and association with the product. This is intended to create a lasting impression of the brand and its values. The audience experiences this from the brand's perspective.

# Ad summary This ad shows a person adding a strawberry to a Frank Green container filled with berries. There is another Frank Green container on the table next to it. # Brand positioning Frank Green is presented as a brand that offers stylish and reusable food containers. The brand is positioned as a sustainable alternative to single-use plastics, appealing to environmentally conscious consumers. The sleek design and focus on reusability suggest a modern, eco-friendly lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, aesthetically pleasing, and sustainable food storage solutions. # Product The featured product is a Frank Green reusable food container. It is a round, dark brown container with a silver rim and the brand name "frank green" printed in white on the side. The container is shown filled with blackberries and strawberries. Another container is shown on the table with a clear lid and appears to contain nuts. The ad highlights the container's reusability and stylish design, suggesting it is a practical and fashionable choice for carrying food. The product is for individuals who value sustainability and want to reduce their reliance on single-use plastics. # Visual style The ad has a clean and modern aesthetic with a focus on natural lighting. The color palette is warm, with browns, reds, and greens dominating the scene. The production quality is high, suggesting a studio-shot image. The visual style aims to convey a sense of health, sustainability, and modern living. # Hooks Headline: Ready when you are. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of reliance on single-use plastics for food storage, as implied by the focus on reusability and sustainability. # Value propositions - Stylish and reusable food container for a sustainable lifestyle - Convenient and eco-friendly food storage solution # Benefits - Convenient food storage - Sustainable alternative to single-use plastics # Features - Reusable food container # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows a person adding a strawberry to a container, suggesting a user's perspective of preparing a snack. - Brand: The ad showcases the Frank Green container and its design, representing the brand's perspective on its product. # Storyline - The ad opens with a close-up shot of a person adding a strawberry to a Frank Green container filled with blackberries and strawberries. This is intended to showcase the product in use and highlight its appeal for storing fresh food. The audience experiences this from the perspective of someone observing the preparation of a healthy snack. - The camera focuses on the filled container, emphasizing its design and the freshness of the contents. This aims to create a desire for the product by associating it with a healthy and convenient lifestyle. The audience experiences this from the brand's perspective, showcasing the product's aesthetic and functional qualities. - The ad includes a view of another Frank Green container on the table, suggesting the brand offers a range of food storage solutions. This is intended to broaden the product appeal and encourage viewers to explore other offerings from the brand. The audience experiences this from the brand's perspective, highlighting the variety of products available.

# Ad summary This ad promotes Frank Green's new lunch range. It features a creator who shows how she uses the lunchbox to pack a chicken salad and banana bread for work. She highlights the sleek design and how it makes meal prepping feel tidy and put together. # Brand positioning Frank Green is presented as a brand that offers sleek and stylish solutions for everyday needs, specifically focusing on meal prepping and organization. The brand aims to occupy a space in the consumer's mind as a provider of aesthetically pleasing and functional products that simplify daily routines. The brand aligns with values of organization, tidiness, and a put-together lifestyle. It pushes against the norm of traditional, less visually appealing lunch containers by offering a sleek and modern design. The brand positioning is both functional, providing practical solutions for meal prepping, and emotional, promoting a sense of tidiness and organization. # Product The Frank Green lunch range includes a lunchbox with two compartments: a larger compartment for main dishes and a smaller container for snacks. The lunchbox is designed to make meal prepping feel tidy and put together. The larger compartment is suitable for items like chicken salad, while the smaller container is ideal for snacks like banana bread. The lunchbox is sleek and stylish, making it a desirable accessory for work lunches. The product addresses the pain point of disorganized and unappealing meal prepping by offering a visually appealing and functional solution. The ad highlights the convenience and aesthetic appeal of the lunch range, encouraging viewers to try it for easier and more organized work lunches. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The editing style includes quick cuts to show the different steps of meal prepping and using the lunchbox. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. The overall aesthetic is clean and modern, reflecting the brand's image. # Hooks Spoken: if you're after some easy lunch inspiration / then this is such a simple one to prep Text overlay: if you're after some easy lunch inspiration / then this is such a simple one to prep Visual: 00:00–00:03 A pair of hands with red nail polish holds a light pink Frank Green lunchbox on top of a green table. The background is a white wall. The hands open the lunchbox to reveal two containers inside. # Funnel stage Consideration # Pain points The ad addresses the pain point of disorganized and unappealing meal prepping. The creator states, "I love feeling organised with my meals and it is even easier now with frank green's new lunch range." # Value propositions - The lunchbox's two compartments allow for easy organization of meals and snacks. - The sleek design makes meal prepping feel more appealing and put-together. - The lunchbox keeps food fresh, ensuring a satisfying meal at work. # Benefits - Makes meal prepping feel tidy and put together - Keeps food fresh and ready for work - Ideal size for snacks - Convenient for work lunches # Features - Lunchbox with two compartments - Larger compartment for main dishes - Smaller container for snacks - Sleek and stylish design # Call to action check out the new lunch range from frank green # Social proof - "I love feeling organised with my meals and it is even easier now with frank green's new lunch range." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is demonstrating how she uses the product in her daily routine. # Storyline - 00:00–00:03 The creator opens a pink Frank Green lunchbox on a green table. - 00:00–00:03 The creator states that if you're after some easy lunch inspiration, then this is such a simple one to prep. - 00:03–00:07 The creator is in her kitchen and states that she loves feeling organized with her meals, and it is even easier now with Frank Green's new lunch range. - 00:07–00:09 The creator states that today she is making a chicken salad. - 00:09–00:15 The creator states that she loves that she can load up everything into the large compartments and keep it all fresh and ready for work. - 00:15–00:21 The creator states that all this salad is is poached chicken, lettuce, spring onions, green apple, cucumber, walnuts, Parmesan, and a nice dressing. - 00:21–00:25 The creator states that the small container is the ideal size for snacks, and it's perfect for a little sweet treat. - 00:25–00:26 The creator states that she has packed some banana bread in mine. - 00:27–00:30 The creator states that the whole range is so sleek, it makes meal prepping feel so tidy and put together. - 00:30–00:34 The creator states that when she goes to work, her lunch is already sorted for her, which is the best win. - 00:34–00:38 The creator states that if you want to make work lunches easier, check out the new lunch range from Frank Green.