How Figma Advertises on Meta

# Ad summary This image ad in Japanese promotes a report on how product builders are responding to AI in 2025. The ad features a geometric design and a call to action to find the report. # Brand positioning The brand is presented as forward-thinking and innovative, focusing on the future of product building in the context of artificial intelligence. The brand aims to occupy the space of thought leadership and expertise in the intersection of product development and emerging technologies. The brand aligns with values of innovation, adaptability, and strategic foresight, positioning itself as a resource for professionals navigating the evolving tech landscape. It pushes against the norm of focusing on current trends by looking ahead to future challenges and opportunities. # Product The product being advertised is a report that explores how product builders are responding to AI in 2025. The report is designed for individuals or organizations involved in product development, strategy, and technology planning. The ad addresses the potential purchase barrier of uncertainty about the future of AI and its impact on product building by offering insights and guidance. The report aims to provide valuable information and strategic direction for navigating the evolving landscape of AI and product development. # Visual style The ad has a modern and minimalist visual style with a flat design. The color palette is limited to light purple, white, dark red, and gradient circles. The geometric shapes and clean lines contribute to a contemporary aesthetic. The overall production quality appears to be highly polished. # Hooks Headline: プロダクトビルダー は2025年のAIにどう対応しているのでしょうか？ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the uncertainty and challenges that product builders face in adapting to the rapidly evolving landscape of artificial intelligence. "プロダクトビルダー は2025年のAIにどう対応しているのでしょうか？" # Value propositions - Understand how product builders are responding to AI in 2025 # Benefits - Insights into the future of product building and AI # Features - Report on how product builders are responding to AI in 2025 # Call to action レポートを探る # Social proof - None used. # Point of view - Brand: The brand is asking a question about the future of product building and AI, positioning itself as a thought leader in the space. - Brand: The brand is providing a call to action to find the report, encouraging the viewer to take the next step and learn more. # Storyline - The ad opens with a question about how product builders are responding to AI in 2025, immediately framing the topic and setting the stage for the report's focus. The brand is telling the audience that it is thinking about the future of product building and AI. - The ad includes a call to action to find the report, prompting the viewer to take the next step and learn more. The brand is telling the audience to seek out the report.

# Ad summary This ad promotes Figma's 2025 AI report and encourages users to download it. # Brand positioning Figma is presented as a forward-thinking and innovative brand, deeply invested in the future of design and technology. By focusing on AI and its implications for the year 2025, Figma positions itself as a thought leader, providing valuable insights and resources for its users. The brand aims to occupy the space of a reliable and insightful partner for designers and tech enthusiasts, helping them stay ahead of industry trends. This positioning is functional, offering practical knowledge and tools to navigate the evolving landscape of design. # Product The product being advertised is Figma's 2025 AI report, a resource that likely contains insights, predictions, and analyses regarding the impact of artificial intelligence on the design industry by the year 2025. The report is intended for designers, tech enthusiasts, and industry professionals who want to stay informed about future trends and technological advancements. The ad addresses the purchase barrier of uncertainty about the future of design by offering a comprehensive report that provides clarity and direction. The report is presented as a valuable tool for understanding and preparing for the changes that AI will bring to the design field. # Visual style The ad has a clean and modern visual style with a flat design aesthetic. The color palette is simple, using a light purple background with black, white, and red accents. The use of geometric shapes and gradient spheres gives the ad a tech-forward and contemporary feel. The overall production quality is high, suggesting a professionally designed ad. # Hooks Headline: Figmaの2025年 AIレポート # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - AI report # Call to action レポートをダウンロード # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it announces its report and encourages users to download it. # Storyline - The ad opens by announcing Figma's 2025 AI report, immediately capturing attention and setting the stage for the content being offered. The brand is telling the audience about a valuable resource they have created. - The ad then prompts the viewer to download the report, providing a clear call to action. The brand is guiding the audience towards the desired conversion. - The ad uses abstract visuals to create a modern and tech-forward aesthetic, reinforcing the theme of innovation and future trends. The brand is visually communicating its identity and the nature of the report.

# Ad summary This ad promotes Figma's 2025 AI report. The ad features a geometric design with a download button. # Brand positioning Figma is presented as a forward-thinking and innovative brand, particularly in the realm of design and technology. The brand is positioning itself as a thought leader by providing insights into the future of AI in design through its 2025 AI report. This suggests that Figma is not only a design tool but also a source of knowledge and expertise for its users. The brand aligns with values of innovation, progress, and staying ahead of industry trends. By focusing on AI, Figma is pushing against the norms of traditional design tools and positioning itself at the forefront of technological advancements in the field. The brand positioning is both functional, by providing valuable insights, and emotional, by appealing to the user's desire to be informed and prepared for the future. # Product The product being advertised is Figma's 2025 AI report, which is a resource providing insights into the future of artificial intelligence in the design industry. The report is for designers, technologists, and anyone interested in understanding how AI will shape the future of design. The ad addresses the purchase barrier of uncertainty about the future of AI in design by offering a report that provides clarity and insights. The ad conveys that this report is worth downloading to stay informed and ahead of the curve in the rapidly evolving field of design and technology. # Visual style The ad has a modern and minimalist visual style. It features a clean layout with geometric shapes and a limited color palette. The use of gradients and a solid background color gives it a contemporary feel. The overall production quality is highly polished, suggesting a professional and sophisticated brand image. # Hooks Headline: Figmaの2025年 AI レポート # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - 2025 AI report # Call to action レポートをダウンロード # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes Figma's AI report and encourages viewers to download it. # Storyline - The ad begins by announcing Figma's 2025 AI report, immediately establishing the subject matter and the brand's involvement. This is told from the brand's perspective, aiming to capture the audience's attention with a forward-looking topic. - Next, the ad prompts the viewer to download the report, providing a clear call to action. This is from the brand's perspective, guiding the audience towards engaging with their content. - Finally, the ad uses a geometric design with gradient orbs to create a visually appealing backdrop, reinforcing the theme of innovation and technology. This is presented from the brand's perspective, enhancing the overall aesthetic and reinforcing the brand's modern image.

# Ad summary This image ad promotes a report on AI in 2025 from product builders. The ad features a geometric design with a call to action to download the report. # Brand positioning The brand is presented as forward-thinking and innovative, focusing on the future of AI and product development. It positions itself as a source of valuable insights for product builders, suggesting expertise and authority in the field. The brand aims to occupy the space of a thought leader, providing actionable information and resources. The tone is professional and informative, aligning with a lifestyle of continuous learning and staying ahead in the tech industry. The brand pushes against the norm of keeping AI insights exclusive, instead offering a downloadable report to the public. The brand positioning is functional, emphasizing the practical value of the report for product builders. # Product The product being advertised is a report on AI in 2025, aimed at product builders. The ad promotes the report as a resource to download, providing insights into the future of artificial intelligence. The report is positioned as a valuable tool for those involved in product development, offering knowledge and foresight. The ad addresses the potential purchase barrier of uncertainty about future AI trends by offering a report that provides clarity and direction. The ad conveys that this report is worth downloading because it equips product builders with the information they need to stay competitive and informed. # Visual style The ad features a modern and minimalist visual style with a clean layout and geometric elements. The production quality appears to be highly polished, with smooth gradients and sharp lines. The visual motifs include geometric shapes and gradient colors. The image treatment involves background removal and color grading to create a cohesive aesthetic. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming for a high-design look that stands out in the feed. # Hooks Headline: プロダクトビルダーが語る2025年のAI # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action レポートをダウンロード # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting its report and encouraging viewers to download it. # Storyline - The ad opens with a headline that introduces the topic of the report: AI in 2025 from the perspective of product builders. This is included to immediately grab the attention of the target audience and set the context for the ad. The brand is telling this part of the story. - Next, a call to action prompts the viewer to download the report. This is included to encourage immediate engagement and provide a clear next step for interested viewers. The brand is telling this part of the story. - Finally, a geometric design with gradient hearts adds a visual element to the ad. This is included to create a modern and appealing aesthetic, reinforcing the brand's innovative image. The brand is telling this part of the story.

# Ad summary This image ad promotes a report on AI in 2025, featuring a geometric design and a call to action to find the report. # Brand positioning The brand is presented as forward-thinking and innovative, focusing on future trends in AI. The brand's logo is abstract and modern, suggesting a company that values creativity and cutting-edge technology. The brand aims to occupy the space of a thought leader in the tech industry, providing insights and reports on emerging trends. The brand aligns with values of innovation, expertise, and a focus on the future, positioning itself as a valuable resource for those interested in AI and technology. # Product The product being advertised is a report on AI in 2025. The ad encourages viewers to "find the report," suggesting it is available for access or download. The report is targeted towards designers and developers, as indicated by the text "Designer and Developer Talk About AI in 2025." The ad does not explicitly state the report's features or contents, but implies it contains valuable insights from industry professionals. The ad addresses the purchase barrier of uncertainty by offering a report that provides clarity on future AI trends, making it worth trying for those seeking to stay informed and competitive in the field. # Visual style The ad has a modern and minimalist visual style. It features a clean layout with geometric shapes and a limited color palette. The production quality appears to be highly polished, with smooth gradients and sharp lines. The visual motifs include geometric patterns and abstract shapes, creating a contemporary aesthetic. The image treatment involves background removal and color grading to achieve a cohesive look. The typography is large and bold, ensuring readability and impact. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design approach. # Hooks Headline: デザイナーと開発者が語る 2025年のAI # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about future trends in AI. The ad copy states "Designer and Developer Talk About AI in 2025," suggesting that the report will provide clarity and insights from industry professionals. # Value propositions - Gain insights from designers and developers about AI in 2025. # Benefits - Insights from designers and developers # Features - Report on AI in 2025 # Call to action レポートを探る # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its report and encouraging viewers to engage with its content. # Storyline - The ad starts by highlighting that designers and developers are discussing AI in 2025, which is intended to grab the attention of those in the tech industry. This is told from the brand's perspective, setting the stage for the report being offered. - The ad then prompts the viewer to "find the report," which is a call to action to learn more about the insights being offered. This is told from the brand's perspective, encouraging the viewer to take the next step.

# Ad summary This ad promotes a report on AI in 2025, presented from the perspective of developers. It uses a minimalist design with geometric shapes and a call to action to read the report. # Brand positioning The brand is presented as forward-thinking and innovative, focusing on the future of AI technology. It positions itself as a source of expert insights, specifically from developers, suggesting a deep understanding of the field. The brand aims to occupy a space of authority and knowledge in the AI sector, appealing to those interested in cutting-edge technology and future trends. The brand's visual identity is clean and modern, aligning with a tech-savvy audience. # Product The product being advertised is a report on the state of AI in 2025, presented from the perspective of developers. The report aims to provide insights and analysis on the future of AI technology. The ad encourages viewers to "Read the report," suggesting that it contains valuable information for those interested in the field. The report is positioned as a resource for understanding future trends in AI, appealing to professionals, researchers, and enthusiasts. The ad addresses the potential purchase barrier of uncertainty by offering expert perspectives on a complex topic. # Visual style The ad features a minimalist and modern visual style with a clean layout and geometric shapes. The production quality appears to be highly polished, with smooth gradients and sharp lines. The image treatment includes background removal and color grading to create a cohesive aesthetic. The typography is large and bold, enhancing scannability. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design approach. # Hooks Headline: 開発者が語る 2025年のAI # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Call to action レポートを読む # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its report and expertise in the field of AI. # Storyline - The ad opens with the title "Developers Talk About AI in 2025," immediately establishing the subject matter and the source of information. This is told from the brand's perspective, setting the stage for expert insights into the future of AI. - The ad includes a call to action, "Read the report," prompting the viewer to take the next step and engage with the content. This is from the brand's perspective, guiding the audience towards accessing the advertised report. - The ad uses abstract geometric shapes and a minimalist design to create a modern and tech-forward aesthetic. This is from the brand's perspective, visually reinforcing the innovative nature of the AI topic.

# Ad summary This ad promotes a report on AI in 2025 from the perspective of designers, using a modern and abstract visual style. # Brand positioning The brand is presented as forward-thinking and innovative, focusing on the intersection of design and artificial intelligence. It positions itself as a thought leader by offering insights into the future of AI from a designer's perspective. The brand's visual identity, with its abstract geometric shapes and modern color palette, suggests a focus on creativity and cutting-edge technology. The brand aims to occupy the space of a visionary resource for professionals interested in the future of design and technology. # Product The product being advertised is a report on the state of AI in 2025, as seen through the eyes of designers. The report is positioned as a source of valuable insights for those interested in the future of AI and its impact on design. The ad encourages viewers to read the report, suggesting it contains unique perspectives and valuable information. The report addresses the potential purchase barrier of uncertainty about the future of AI by offering expert analysis and insights. # Visual style The ad has a modern and abstract visual style, using geometric shapes, a clean layout, and a contemporary color palette. The production quality appears to be highly polished, with smooth gradients and sharp lines. The visual motifs include geometric shapes and a minimalist design. The image treatment includes background removal and color grading. The typography is large and bold, and the overall style is disruptive and high-design, aiming to capture attention in the feed. # Hooks Headline: デザイナーが語る 2025年のAI # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action レポートを読む # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its report and positioning itself as a thought leader in the field of AI and design. # Storyline - The ad opens with a statement about designers discussing AI in 2025, immediately establishing the theme and timeframe. This is intended to capture the audience's attention by highlighting a relevant and future-oriented topic, told from the brand's perspective. - The ad then prompts the viewer to read the report, providing a clear call to action. This encourages immediate engagement and offers a solution to the audience's potential curiosity about the topic, told from the brand's perspective. - The ad uses abstract geometric shapes and a modern color palette to create a visually appealing and futuristic aesthetic. This reinforces the theme of innovation and forward-thinking, told from the brand's perspective.

# Ad summary This ad uses abstract graphics and text to promote a report about how developers are responding to AI in 2025. # Brand positioning The brand is presented as forward-thinking and innovative, focusing on the future of technology and its impact on developers. The brand aims to occupy the space of a thought leader in the tech industry, providing valuable insights and resources for developers navigating the evolving landscape of AI. The brand aligns with values of progress, knowledge, and community, positioning itself as a reliable source of information and support for developers. It pushes against the norm of simply reacting to technological advancements by proactively addressing future challenges and opportunities. The brand positioning is both functional, by providing practical guidance, and emotional, by fostering a sense of preparedness and confidence in the face of change. # Product The product being advertised is a report that provides insights into how developers are responding to AI in 2025. The report is intended for developers who want to stay ahead of the curve and understand the future of AI and its impact on their work. The ad highlights the report's ability to provide valuable information and guidance for developers navigating the evolving landscape of AI. The report addresses the purchase barrier of uncertainty and lack of information by offering a comprehensive overview of the topic. The ad aims to convince viewers that the report is worth reading by positioning it as a valuable resource for developers who want to be prepared for the future. # Visual style The ad has a modern and minimalist visual style, with a clean layout and bold typography. The use of abstract graphics and a limited color palette creates a sense of sophistication and innovation. The overall effect is visually appealing and engaging, designed to capture the viewer's attention and communicate the brand's message effectively. # Hooks Headline: 開発者は2025年のAIにどう対応しているのでしょうか? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of uncertainty and lack of information about the future of AI and its impact on developers. The question "開発者は2025年のAIにどう対応しているのでしょうか?" signals this frustration. # Value propositions - Stay ahead of the curve and understand the future of AI and its impact on your work # Benefits - Provides insights into how developers are responding to AI in 2025 # Features - Report about how developers are responding to AI in 2025 # Call to action レポートを読む # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as they are the ones asking the question, providing the call to action, and showcasing their brand through the visuals. # Storyline - The ad opens with a question about how developers are responding to AI in 2025, immediately grabbing the viewer's attention and sparking curiosity. This is told from the brand's perspective, positioning them as a thought leader in the tech industry. - The ad then presents a call to action to read the report, providing a clear and direct way for the viewer to learn more. This is told from the brand's perspective, encouraging the viewer to engage with their content. - The ad uses abstract graphics and a modern design to create a visually appealing and engaging experience. This is told from the brand's perspective, showcasing their creativity and innovation.

# Ad summary This ad asks the question of how designers are responding to the changing AI environment and prompts the user to read a report. # Brand positioning The brand is presented as a source of information and insights for designers navigating the evolving landscape of AI. The brand positions itself as a thought leader and resource for professionals seeking to understand and adapt to the changes brought about by artificial intelligence. The brand aims to occupy the space of a knowledgeable and forward-thinking entity, providing valuable content to help designers stay informed and competitive in their field. The brand aligns with values of innovation, education, and professional development, promoting a tone of expertise and authority. The brand ignores category norms by focusing on providing information rather than selling a product or service. # Product The product being advertised is a report that addresses the question of how designers are responding to the changing AI environment. The report is intended for designers and other professionals who are interested in understanding the impact of AI on their field. The ad does not explicitly state any specific details about the report's content, features, or length. The ad's main purpose is to generate interest in the report and encourage viewers to read it. The ad addresses the purchase barrier of uncertainty by offering valuable insights and information to help designers navigate the complexities of AI. # Visual style The ad has a clean and modern visual style. The use of a solid background color and simple geometric shapes gives the ad a minimalist look. The use of gradients and bright colors adds a touch of visual interest. The overall effect is one of professionalism and sophistication. # Hooks Headline: デザイナーは変化するAIの環境にどう対応しているのでしょうか? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the uncertainty and confusion that designers may be experiencing as they try to adapt to the changing AI environment. The question "デザイナーは変化するAIの環境にどう対応しているのでしょうか?" (How are designers responding to the changing AI environment?) signals this frustration. # Value propositions - The report provides valuable insights and information to help designers navigate the complexities of AI. # Benefits - Learn how designers are responding to the changing AI environment # Features - Report # Call to action レポートを読む (Read the report) # Social proof - None used. # Point of view - Brand: The brand is asking a question and prompting the viewer to read a report. # Storyline - The ad opens with a question that is posed to the audience: "デザイナーは変化するAIの環境にどう対応しているのでしょうか?" (How are designers responding to the changing AI environment?). This is intended to grab the attention of designers and other professionals who are interested in understanding the impact of AI on their field. The brand is asking the question. - The ad then prompts the viewer to "レポートを読む" (Read the report). This is intended to encourage viewers to learn more about the topic and to position the brand as a source of valuable information. The brand is telling the viewer to read the report.