How Feel Advertises on Meta

# Ad summary This ad for Feel Pro Collagen uses a side-by-side comparison to highlight the benefits of their product over fish collagen. The ad emphasizes the higher percentage of wrinkle reduction and the fact that Feel Pro Collagen is 100% identical to human collagen, unlike fish collagen. # Brand positioning Feel Pro Collagen is presented as a premium, science-backed solution for anti-aging. The brand positions itself as superior to traditional fish collagen by emphasizing its vegan formula, high effectiveness, and compatibility with human collagen. The brand aligns with values of health, beauty, and scientific advancement, pushing against the norms of using animal-derived products in the beauty industry. The brand positioning is both functional (effectiveness, identical to human collagen) and emotional (anti-aging, confidence). # Product The ad features Feel Pro Collagen, a vegan collagen supplement designed to reduce wrinkles. It is presented as an alternative to fish collagen, with the USP being that it is 100% identical to human collagen. The ad highlights that Feel Pro Collagen reduces wrinkles by 22.4% in 4 weeks and 32.9% in 8 weeks. It also emphasizes the fruity taste as a positive attribute, addressing the potential purchase barrier of unpleasant taste associated with collagen supplements. # Visual style The ad has a clean, modern visual style with a split-screen design. The production quality is highly polished, with studio-shot product photography and clear, legible typography. The image treatment includes background removal and color blocking to create a visually appealing and easily scannable layout. The style is designed to be eye-catching and informative, suitable for an in-feed ad. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of traditional collagen supplements having a fishy aftertaste, which can be unpleasant for consumers. The ad highlights the "Fishy aftertaste" of fish collagen and contrasts it with the "Fruity taste" of Feel Pro Collagen. # Value propositions - Higher percentage of wrinkle reduction compared to fish collagen - 100% identical to human collagen for better absorption and effectiveness - Fruity taste for a more enjoyable experience # Benefits - Reduces Wrinkles: - 100% Identical to Human Collagen - Fruity taste # Features - 22.4% in 4 weeks - 32.9% in 8 weeks - 100% Identical to Human Collagen - Fruity taste # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the benefits of their product compared to a competitor's product. # Storyline - The ad begins by showcasing the Feel Pro Collagen product alongside a visual representation of fish collagen, immediately setting up a comparison. This is intended to grab the viewer's attention and introduce the central theme of the ad from the brand's perspective. - Next, the ad presents data-driven comparisons of wrinkle reduction percentages over time for both Feel Pro Collagen and fish collagen. This is intended to build credibility and demonstrate the superior effectiveness of Feel Pro Collagen from the brand's perspective. - The ad highlights the fact that Feel Pro Collagen is 100% identical to human collagen, while fish collagen is not. This is intended to emphasize the unique selling proposition of Feel Pro Collagen and address concerns about compatibility and effectiveness from the brand's perspective. - Finally, the ad mentions the fruity taste of Feel Pro Collagen versus the fishy aftertaste of fish collagen. This is intended to address a potential purchase barrier related to taste and further differentiate Feel Pro Collagen from the brand's perspective.

# Ad summary The ad contrasts animal collagen with Feel Pro Collagen. It highlights the heavy metal contamination rates in animal collagen while showcasing the purity and vegan nature of Feel Pro Collagen, aiming to persuade viewers to choose a safer and more ethical collagen supplement. # Brand positioning Feel is positioned as a health-conscious and ethical brand, contrasting itself with standard collagen sources. The brand emphasizes purity and safety, directly addressing concerns about heavy metal contamination found in animal-derived collagens. Feel aligns with a modern, health-focused lifestyle, appealing to consumers who prioritize clean ingredients and vegan options. It challenges the industry norm by highlighting the potential risks associated with traditional collagen sources, positioning itself as a safe and transparent alternative. # Product Feel Pro Collagen is a collagen supplement presented as a pure and safe alternative to animal collagen. It is specifically marketed to address concerns about heavy metal contamination, guaranteeing a 0% heavy metal content. The product is highlighted as 100% vegan, meticulously tested, and made with pure ingredients. The ad emphasizes the safety and ethical aspects of the product, making it appealing to health-conscious consumers who want a clean and effective collagen supplement. # Visual style The ad uses a split-screen comparison format, with one side displaying a stark and negative image (a dead fish) and the other showcasing a clean and appealing product visual (Feel Pro Collagen jar). The color scheme is bright and contrasting, with the negative side using muted tones and the positive side employing vibrant pinks and yellows. The overall style is clean and modern, with clear typography and simple graphics, designed for easy comprehension and strong visual impact. # Hooks Headline: Collagen should build your beauty, not your metal intake # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights concerns about heavy metal contamination in animal collagen. A dead fish is shown next to a chart that says, "Heavy Metal Contamination Rates." # Value propositions - Feel Pro Collagen provides a safe and vegan alternative to animal collagen by being 0% Heavy Metal Free. - The purity of the ingredients ensures you're only getting the benefits of collagen without the contaminants. # Benefits - Heavy Metal Free - Vegan - Purity - Safety # Features - 0% Heavy Metal Free - 100% Vegan - Meticulously tested - Pure ingredients - Safe alternative # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's perspective by promoting its products, highlighting its values, and positioning it against the competition. # Storyline - The ad opens with a statement from the brand questioning the quality of traditional collagen sources, stating, “Collagen should build your beauty, not your metal intake,” immediately establishing the central problem it addresses: heavy metal contamination in standard collagen products. The intention is to grab the viewer's attention and make them question the source of their current collagen supplement. - The ad presents a visual comparison between 'Animal Collagen,' represented by an image of a dead fish, and 'Feel Pro Collagen,' shown as its product container held by a hand. The intention is to create a stark contrast, immediately associating animal collagen with an unpleasant image and Feel Pro Collagen with a clean, appealing visual. The audience experiences this from a third-party, objective perspective, seeing the comparison laid out visually. - The ad presents data on 'Heavy Metal Contamination Rates' in animal collagen, including specific percentages for Arsenic (64%), Lead (37%), Cadmium (17%), and Mercury (34%). These statistics aim to instill concern and urgency, using quantifiable data to support the claim that animal collagen can be harmful. The audience is presented with this information as an external, verifiable source. - The ad lists the benefits of Feel Pro Collagen, emphasizing that it is '0% Heavy Metal Free,' '100% Vegan,' 'Meticulously tested,' made with 'Pure ingredients,' and a 'Safe alternative.' The brand is telling the viewer about its product features and benefits, clearly presenting it as a superior and safer choice compared to animal collagen.

# Ad summary This ad compares the environmental impact of traditional collagen sources with Feel Pro Collagen, highlighting the brand's commitment to sustainability and clinically proven results. # Brand positioning Feel is presented as a brand that prioritizes both efficacy and environmental responsibility. The brand positions itself as a provider of clinically proven collagen supplements that do not harm the planet, appealing to consumers who are conscious about sustainability and ethical sourcing. Feel aims to occupy a space in the market where health and environmental values intersect, pushing against the norms of traditional collagen production that may have negative environmental impacts. The brand positioning is both functional (clinically proven results) and emotional (peace of mind from making an environmentally conscious choice). # Product The ad features Feel Pro Collagen, a collagen supplement presented as an environmentally friendly alternative to traditional collagen sources. The product is packaged in a pink cylindrical container with the brand name "Feel" prominently displayed. The ad highlights that Feel Pro Collagen provides clinically proven results without harming the planet, appealing to consumers concerned about sustainability. The product is for individuals seeking collagen supplementation while minimizing their environmental footprint. The (on-package label text) includes "Feel PRO COLLAGEN REMAGINED Vegan Collagen with 10 Amino Acid Peptides boosted by Types I + III Human Collagen 30 Day Serving Strawberry Peach Flavor". # Visual style The ad employs a split-screen visual style, contrasting a raw, unfiltered image of a cow in a pen with a polished product shot. The left side uses a naturalistic, slightly desaturated color palette, while the right side features a bright pink background and studio lighting. The overall aesthetic is designed to be attention-grabbing and informative, balancing a serious environmental message with a clean, modern product presentation. # Hooks Headline: Is it worth it? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point that traditional collagen sources are harmful to the planet, causing environmental damage and ethical concerns. The text "Your current Collagen is hurting our planet💔" directly signals this frustration. # Value propositions - Clinically proven results without harming the planet: This connects the benefit of effective collagen supplementation with the feature of being environmentally friendly, offering a value proposition for conscious consumers. # Benefits - Clinically proven results - without harming the 🌎🐟🐮 # Features - Vegan Collagen - with 10 Amino Acid Peptides - boosted by Types I + III Human Collagen - Strawberry Peach Flavor # Call to action None used. # Point of view - Customer: The left side of the image shows a cow in a pen with the text "Is it worth it? Your current Collagen is hurting our planet", which suggests the customer is questioning the environmental impact of traditional collagen sources. - Brand: The right side of the image shows the product with the text "Feel Pro Collagen Clinically proven results without harming the", which is the brand communicating the benefits of their product. # Storyline - The ad begins by presenting a question about the worth of current collagen sources, accompanied by an image of a cow in a pen, implying that traditional collagen production is harmful to the planet. This is intended to make the audience question the environmental impact of their current collagen choices, from the customer's perspective and highlighting a potential problem. - The ad then introduces Feel Pro Collagen as a solution, stating that it provides clinically proven results without harming the planet. This is intended to position the brand as an environmentally conscious alternative, from the brand's perspective and offering a solution to the problem presented.

# Ad summary This ad promotes Feel Pro Collagen, a vegan collagen supplement. The ad features a woman explaining that she used to think vegan collagens didn't work until she found Feel Pro Collagen. She highlights that it matches all the amino acids of human type 1 collagen, is backed by four clinical trials, and outperforms animal-based collagens. She also mentions a study where Feel Pro Collagen came out on top, reducing wrinkles by 32.9% in only eight weeks. # Brand positioning Feel is presented as a science-backed brand that challenges the notion that vegan collagen is ineffective. The brand positions itself as a provider of high-quality, scientifically proven vegan collagen that matches the amino acids of human type 1 collagen. It emphasizes clinical trials and superior performance compared to animal-based collagens, appealing to health-conscious consumers who value evidence-based products and ethical choices. # Product Feel Pro Collagen is a vegan collagen supplement designed to match all the amino acids of human type 1 collagen. It is presented as a scientifically proven alternative to animal-based collagens, backed by four clinical trials. The product is highlighted for its effectiveness in reducing wrinkles, with a study showing a 32.9% reduction in only eight weeks. It is intended for individuals seeking a vegan-friendly collagen supplement with proven results. # Visual style The ad has a polished UGC feel, with natural lighting and static shots. The editing is simple, with smooth transitions. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to emphasize key points. # Hooks Spoken: 00:00–00:05: I'm vegan and I used to think that all vegan collagens didn't work Text overlay: I'm vegan and I used to think that / all vegan collagens didn't work Visual: 00:00–00:07: A woman with long blonde hair, wearing a white top and necklace, sits at a wooden desk in a room with neutral-colored walls. A door is visible in the background, along with a glimpse of a bed and pillows. She speaks directly to the camera, holding up a pink and orange container labeled "Feel Pro Collagen." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that many vegans believe vegan collagens are ineffective. The woman states, "I'm vegan and I used to think that all vegan collagens didn't work." # Value propositions - Vegan collagen that actually works - Scientifically proven to reduce wrinkles - Outperforms animal-based collagens # Benefits - Scientifically proven - Outperforms animal-based collagens - Reduces wrinkles by 32.9% in only 8 weeks # Features - Vegan Collagen - Matches all the amino acids of human type 1 collagen - Backed by 4 clinical trials - Scientifically proven # Call to action None used. # Social proof - "In a study with 13 leading collagen brands, Feel Pro Collagen came out on top, reducing wrinkles by 32.9% in only eight weeks." # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:05 00:00–00:05: A woman introduces herself as vegan and states that she used to think all vegan collagens didn't work. This is intended to grab the attention of vegan viewers who may have similar doubts. The perspective is from the woman, speaking directly to the camera in a casual, friendly tone. - 00:05–00:07 00:05–00:07: She reveals that she found Feel Pro Collagen, calling it "the real deal." This is meant to build anticipation and introduce the product as a solution. The perspective is from the woman, enthusiastically presenting the product. - 00:07–00:13 00:07–00:13: The ad shows a close-up of the product packaging, highlighting that it is a true vegan collagen that matches all the amino acids of human type 1 collagen. This is intended to provide scientific validation and build trust. The perspective shifts to a product-focused view, emphasizing the key features. - 00:13–00:16 00:13–00:16: The woman states, "This is science, not hype. It's backed by four clinical trials." This is meant to reinforce the product's credibility and differentiate it from other collagen supplements. The perspective returns to the woman, speaking confidently and authoritatively. - 00:17–00:19 00:17–00:19: She emphasizes that Feel Pro Collagen is scientifically proven and even outperforms animal-based collagens. This is intended to further build trust and highlight the product's superiority. The perspective is from the woman, reinforcing the product's benefits. - 00:19–00:34 00:19–00:34: The woman asks about results and shares that in a study with 13 leading collagen brands, Feel Pro Collagen came out on top, reducing wrinkles by 32.9% in only eight weeks. This is meant to provide concrete evidence of the product's effectiveness. The perspective is from the woman, presenting data and results. - 00:34–00:35 00:34–00:35: She concludes by saying, "I'm hooked." This is intended to leave the viewer with a positive impression and encourage them to try the product. The perspective is from the woman, expressing her personal satisfaction.

# Ad summary The ad highlights the advantages of Feel Pro Collagen, focusing on its cruelty-free and clinically proven results, contrasting it with conventional beauty ingredients. # Brand positioning Feel is positioned as a modern brand challenging conventional beauty standards by offering cruelty-free, clinically proven collagen supplements. The brand appeals to consumers who want effective beauty solutions that are ethically produced, making Feel a choice for conscious consumers seeking real results without compromising their values. # Product The ad promotes Feel Pro Collagen, a collagen supplement designed for beauty enhancement. It is presented as an alternative to traditional beauty products made with animal cruelty. The product boasts clinically proven results and is likely aimed at individuals seeking ethical and effective beauty solutions. It is packaged in a pink and orange jar, emphasizing its appeal to modern consumers. The unique selling proposition is its commitment to animal welfare combined with scientifically validated benefits. # Visual style The ad employs a split-screen design that juxtaposes a potentially off-putting image with a clean product display. This creates a strong visual contrast that aims to disrupt conventional beauty standards. The production quality appears polished, utilizing bright lighting and clear product photography. The typography is clean and modern, complementing the brand's contemporary positioning. # Hooks Headline: Is this what beauty looks like? # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point being addressed is the ethical concern of animal cruelty in traditional beauty products. "Is this what beauty looks like?" challenges the conventional use of animal-derived ingredients. # Value propositions - Cruelty free: Made with no animal cruelty - Proven results: Clinically proven results # Benefits - Cruelty free collagen - Clinically proven results # Features - Made with no animal cruelty - Clinically proven results # Call to action None used. # Social proof - Clinically proven results # Point of view - Brand: Shown with the statements '+Made with no animal cruelty' and '+ Clinically proven results', highlighting the positive qualities and ethical standards of the brand. # Storyline - The ad opens with a question about the conventional image of beauty. This intro is intended to challenge and disrupt the audience's preconceived notions of the beauty industry, inviting them to consider alternatives to traditional beauty ingredients. The brand introduces this thought. - The ad then presents the product benefits in a positive light, highlighting that it's made with no animal cruelty and has clinically proven results. This contrast positions the product as both ethical and effective, appealing to consumers seeking responsible beauty solutions. This part of the story is told from the brand’s perspective, emphasizing the product's unique qualities.

# Ad summary This ad compares Feel Pro Metabolic with Skinny Pens, emphasizing the benefits of the former, such as natural stimulation of GLP-1 production, no side effects, daily drink mix, safe and sustainable long-term use, and support for gut health, while highlighting the drawbacks of Skinny Pens, including synthetic GLP-1 analog, nausea, muscle loss, skin sagging, daily injection, risk of dependency for long-term use, and lack of support for gut health. # Brand positioning Feel is presented as a health-conscious brand offering a natural and sustainable approach to appetite control. The brand positions itself as a safe alternative to traditional methods, emphasizing the absence of side effects and the support for gut health. Feel aligns with a lifestyle that values long-term well-being and natural solutions, pushing against the norms of synthetic alternatives and focusing on a holistic approach to health. The brand positioning is both functional, highlighting the product's benefits, and emotional, appealing to consumers seeking a safe and sustainable solution. # Product Feel Pro Metabolic is a daily drink mix designed to naturally stimulate GLP-1 production for appetite control. It is presented as a safe and sustainable alternative to other methods, with key features including no side effects and support for gut health. The product is for individuals seeking a long-term, natural solution for managing their appetite without the risks associated with synthetic alternatives. The ad addresses purchase barriers by emphasizing the safety and sustainability of the product, highlighting its benefits over potential drawbacks of other options. # Visual style The ad features a clean, minimalist design with a side-by-side comparison layout. The production quality is highly polished, with clear product shots and simple graphics. The image treatment includes background removal and color grading to create a consistent aesthetic. The typography is large and bold, making it easy to read. The visual style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Smarter Appetite Control Without # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of appetite control methods that come with negative side effects, dependency risks, and synthetic ingredients. "Nausea, muscle loss, skin sagging" highlights the potential negative consequences of using Skinny Pens. # Value propositions - Natural appetite control without the risks and side effects of synthetic alternatives. # Benefits - Smarter appetite control - Avoid synthetic GLP-1 analog - Avoid nausea, muscle loss, skin sagging - Avoid daily injection - Avoid risk of dependency for long-term use - Support gut health # Features - Naturally stimulates GLP-1 production - No side effects - Daily drink mix - Safe and sustainable long-term use - Supports gut health # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of Feel Pro Metabolic while highlighting the drawbacks of Skinny Pens. # Storyline - The ad opens by stating "Smarter Appetite Control Without" followed by a syringe emoji, immediately setting the stage for a comparison between a smart, presumably natural, appetite control method versus one that involves injections. This is told from the brand's perspective, aiming to capture attention by highlighting a key benefit: appetite control without injections. - The ad introduces Feel Pro Metabolic on the left side, showcasing the product packaging and listing its benefits with checkmarks. This section is presented from the brand's perspective, emphasizing the positive attributes of their product, such as naturally stimulating GLP-1 production, no side effects, daily drink mix, safe and sustainable long-term use, and support for gut health. - On the right side, the ad presents Skinny Pens, listing its drawbacks with 'X' marks. This is told from the brand's perspective, highlighting the negative aspects of the alternative product, such as being a synthetic GLP-1 analog, causing nausea, muscle loss, skin sagging, requiring daily injections, posing a risk of dependency for long-term use, and not supporting gut health.

# Ad summary This ad highlights the potential side effects of Mounjaro, specifically saggy skin, and positions Feel Pro Collagen as the solution to restore skin elasticity, offering a 20% discount to encourage purchase. # Brand positioning Feel is presented as a solution-oriented brand focused on addressing specific beauty concerns, particularly those related to skin elasticity. The brand positions itself as a provider of products that help restore and maintain youthful skin, especially in response to potential side effects from other treatments. The brand's tone is reassuring and solution-focused, aiming to provide customers with effective products to counteract unwanted skin changes. The brand appears to be targeting a market segment concerned with maintaining skin health and appearance, particularly in the context of medical treatments or lifestyle changes that may affect skin elasticity. # Product The featured product is Feel Pro Collagen, a supplement designed to restore skin elasticity. It is presented as a solution for saggy skin, particularly after treatments like Mounjaro. The product is packaged in a cylindrical container with the brand name "Feel" prominently displayed. The ad emphasizes the product's ability to help customers regain their skin's elasticity. The product is available in two color variations: one with an orange lid and pink accents, and another with a pink lid and yellow accents. The ad addresses the purchase barrier of skin sagging by offering a solution with a 20% discount, making it more accessible to potential customers. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility. The production quality is high, with studio-shot lighting and a visually appealing checkered background. The image treatment includes soft lighting and color grading to enhance the product's appearance. The typography is large and bold, making the text easily scannable. The overall style is modern and approachable, designed to capture attention in a social media feed. # Hooks Headline: Mounjaro left your skin saggy? # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the potential side effect of Mounjaro, which is saggy skin. "Mounjaro left your skin saggy?" # Value propositions - Addresses skin sagging concerns - Restores skin elasticity # Benefits - Get your skin elasticity back # Features - Pro Collagen # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it highlights a problem, offers a solution with its product, and provides an incentive to purchase. # Storyline - The ad opens by posing a question about whether Mounjaro has left the viewer's skin saggy, immediately addressing a potential concern related to a specific treatment. This is told from the perspective of the brand, aiming to capture the attention of individuals who may have experienced this side effect. - The ad transitions to offering a solution by stating, "Get your skin elasticity back," positioning the featured product as the answer to the problem. This is told from the perspective of the brand, promising a tangible benefit to those experiencing skin sagging. - The ad concludes by offering a "SAVE 20%" discount, incentivizing viewers to purchase the product and take action to address their skin concerns. This is told from the perspective of the brand, providing a direct call to action to encourage immediate purchase.

# Ad summary This ad features three women promoting Feel Pro Collagen. They highlight that it is the world's first vegan collagen, reduces fine lines and wrinkles by 32% in 28 days, and helps with hair and nails. They also mention that it is more effective in reducing wrinkles compared to 13 leading marine and bovine collagens and that it makes their skin feel more hydrated. # Brand positioning Feel is presented as a brand that is innovative and health-conscious, offering the world's first vegan collagen. The brand positions itself as a provider of superior effectiveness in reducing wrinkles compared to marine and bovine collagens. It aligns with values of health, beauty, and ethical consumption, appealing to consumers who are interested in vegan products and anti-aging solutions. The brand pushes against the norm of using animal-derived ingredients in collagen supplements, offering a plant-based alternative. The brand positioning is both functional, highlighting the product's effectiveness, and emotional, focusing on the desired outcome of youthful skin and improved hair and nails. # Product Feel Pro Collagen is presented as the world's first vegan collagen supplement. It is designed to reduce fine lines and wrinkles by 32% in 28 days. The product is for individuals who are interested in anti-aging solutions and improving the health of their hair and nails. It is shown to have superior effectiveness in reducing wrinkles compared to 13 leading marine and bovine collagens. The product is consumed by mixing it into a drink. The ad addresses the purchase barrier of skepticism by providing statistics and testimonials to prove its effectiveness. # Visual style The ad has a polished UGC feel, with natural lighting and static shots. The editing style is smooth with cuts between different speakers. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts every few seconds to maintain viewer engagement. The cuts are timed to coincide with the voiceover lines, creating a seamless audio-visual sync. # Hooks Spoken: Female 1: If there was just one collagen, I would recommend, it would be this one. Text overlay: If there was just one collagen, / I would recommend, / it would be this one. Visual: 00:00–00:04 Female 1 is centered in the frame, holding a pink and orange container of Feel Pro Collagen. She is in a kitchen with white cabinets in the background. The camera is stationary and at eye level. The lighting is natural. She is smiling and looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central frustration or problem is the desire to reduce wrinkles and improve skin health. "And it's shown to reduce fine lines and wrinkles by 32% in 28 days." # Value propositions - World's first vegan collagen: Appeals to health-conscious and ethical consumers. - Reduces fine lines and wrinkles by 32% in 28 days: Provides a tangible benefit with a specific timeframe. - Superior effectiveness in reducing wrinkles compared to 13 leading marine and bovine collagen: Highlights the product's competitive advantage. # Benefits - Reduces fine lines and wrinkles by 32% in 28 days - Helps with hair and nails - Skin feels so much more hydrated # Features - Vegan collagen # Call to action None used. # Social proof - "If there was just one collagen, I would recommend, it would be this one" – Female 1 (Customer) - "My skin feels so much more hydrated" – Female 2 (Customer) - "Really, really effective, and you're going to see the results within 28 days" – Female 3 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of customers or influencers who are sharing their experiences and opinions about the product. # Storyline - 00:00–00:04 00:00–00:04 If there was just one collagen, I would recommend, it would be this one. Feel's Pro Collagen. - 00:04–00:13 00:04–00:13 Feel's Pro Collagen. It's the world's first vegan collagen. And it's shown to reduce fine lines and wrinkles by 32% in 28 days. - 00:13–00:19 00:13–00:19 Not only does it obviously help prevent wrinkles, but for me, it's all about the hair and nails. - 00:19–00:26 00:19–00:26 And shown superior effectiveness in reducing wrinkles compared to 13 leading marine and bovine collagen. - 00:26–00:29 00:26–00:29 My skin feels so much more hydrated. - 00:29–00:35 00:29–00:35 Really, really effective, and you're going to see the results within 28 days.

# Ad summary This ad compares Feel Pro Collagen to fish collagen, highlighting the smaller molecular size of Feel Pro Collagen for better absorption. # Brand positioning Feel aims to occupy the space of a modern, science-backed wellness brand, offering collagen supplements that are more effective due to their smaller molecular size. The brand emphasizes functional benefits, such as better absorption, and positions itself as a premium choice in the collagen supplement market. The brand pushes against the norm of using fish collagen, offering a different source of collagen. # Product The ad features Feel Pro Collagen, a collagen supplement designed for better absorption due to its smaller molecular size of 112 Dalton, which is stated to be 50x smaller than fish collagen. The product comes in a cylindrical container, split into pink and teal colors, with the brand name and product details printed on the label. The ad highlights the product's unique selling point (USP) of superior absorption compared to traditional fish collagen, which has a larger molecular size of 5,000+ Dalton. The product is for individuals seeking effective collagen supplementation. # Visual style The ad has a clean, modern visual style with a split-screen design to compare two products. The color palette is soft and pastel, with pink and teal as the primary colors. The product is well-lit and professionally presented. The molecular graphics are simple and easy to understand. The overall aesthetic is minimalist and scientific. # Hooks Headline: Smaller molecular size for better absorption # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional collagen supplements, such as fish collagen, have a larger molecular size, which may hinder absorption and reduce effectiveness. The visual comparison of molecular sizes highlights this issue. # Value propositions - Smaller molecular size for better absorption - 50x smaller # Benefits - Better absorption # Features - Smaller molecular size - Vegan with added Vitamin C & Biotin # Call to action None used. # Social proof - goodfood 2023 # Point of view - Brand: The brand is presenting its product as superior due to its smaller molecular size and better absorption. - Customer: The customer is being shown the benefits of Feel Pro Collagen compared to fish collagen, with a focus on better absorption. # Storyline - The ad starts by highlighting the key benefit of smaller molecular size for better absorption, setting the stage for comparing Feel Pro Collagen with fish collagen. The brand is telling the audience why its product is superior. - The ad then introduces the Feel Pro Collagen product, showcasing its packaging and awards, and visually contrasting it with fish collagen. The brand is presenting its product as a better alternative. - The ad provides a visual comparison of the molecular size of Feel Pro Collagen (112 Dalton) versus fish collagen (5,000+ Dalton), emphasizing the smaller size and better absorption of Feel Pro Collagen. The brand is using a scientific comparison to persuade the audience.

# Ad summary This ad for Feel promotes a 20% off sale on all collagen lines. The ad features a pink color scheme and several images of Feel collagen products. # Brand positioning Feel is presented as a modern wellness brand focused on beauty supplements, specifically collagen products. The brand uses a minimalist aesthetic with clean packaging and a soft color palette. Feel aims to occupy a space in the consumer's mind as a premium, accessible, and effective beauty supplement brand. The brand aligns with values of self-care and beauty enhancement, promoting a lifestyle of wellness and sophistication. Feel ignores the category norms of clinical or overly scientific presentation, opting for a more visually appealing and lifestyle-oriented approach. The brand positioning is both functional (offering collagen supplements) and emotional (enhancing beauty and self-care). # Product The ad features Feel collagen products, which are beauty supplements designed to enhance skin health and overall wellness. The products are packaged in minimalist, pastel-colored containers with the Feel logo prominently displayed. The ad showcases various product formats, including tubs of collagen powder, individual collagen supplement packs, and boxes of collagen supplements. The USPs are implied through the visual presentation of the products as part of a modern, self-care routine. The ad addresses purchase barriers by offering a 20% discount on all collagen lines, making the products more accessible. The ad aims to convey that Feel collagen products are worth trying or buying because they are part of a sophisticated and effective beauty regimen. # Visual style The ad has a highly polished, studio-shot production quality with a clean and minimalist aesthetic. The visual motifs include a grid layout with product images arranged around the central text. The image treatment features soft lighting, pastel color grading, and background removal to create a cohesive and visually appealing presentation. The typography is large and bold, making the offer easily scannable. The style contrasts with platform-native content by being highly designed, aiming to stand out in the feed with its professional and visually pleasing appearance. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% off all collagen lines: This connects the offer directly to the product, making it more appealing to potential customers. # Benefits - Enhance skin health - Overall wellness # Features - Collagen supplements - Various product formats (tubs, packs, boxes) # Call to action None used. # Point of view - Brand: The POV is consistent throughout the ad, showcasing the product and offer from the brand's perspective. # Storyline - The ad opens with a clear offer of 20% off all collagen lines, immediately grabbing the viewer's attention with a potential discount. This is told from the brand's perspective to incentivize immediate action and draw in potential customers. - The ad then transitions to showcasing various Feel collagen products in different settings, highlighting their aesthetic appeal and integration into a lifestyle of self-care. This is told from the brand's perspective to demonstrate the product's versatility and desirability. - The ad includes an image of a woman holding a Feel collagen product, creating a personal connection and implying the product's benefits through her appearance. This is told from the brand's perspective to build trust and credibility. - The ad concludes with a visually appealing arrangement of Feel products alongside a cocktail, reinforcing the idea of collagen supplements as part of a sophisticated and enjoyable routine. This is told from the brand's perspective to further enhance the product's desirability and lifestyle integration.

# Ad summary This ad compares the cost and lasting results of Feel Pro Collagen to anti-aging facials, anti-aging skincare, and Botox. It positions Feel Pro Collagen as a cost-effective solution with lasting results. # Brand positioning Feel is presented as a modern beauty and wellness brand focused on collagen products. The brand positions itself as a provider of lasting beauty solutions, contrasting itself with temporary fixes like anti-aging facials and skincare. The brand emphasizes the value of investing in beauty, suggesting a premium positioning. Feel aims to occupy the space of effective and sustainable beauty solutions, appealing to consumers who seek long-term results over short-term treatments. # Product The product featured is Feel Pro Collagen, presented in a pink cylindrical container with abstract orange and white shapes. (on-package label text) The label reads, "Feel PRO COLLAGEN. REIMAGINED Vegan Collagen with upcycled Amino Acid Peptides. Optimized in Type I + III Bovine Collagen. Food Supplement. 300g / 30 servings. Strawberry flavour Powder". The product is positioned as a vegan collagen supplement with added peptides, optimized in Type I + III Bovine Collagen, and comes in a strawberry flavor powder form. The ad highlights that it provides lasting results, addressing the purchase barrier of temporary solutions offered by other anti-aging treatments. # Visual style The ad has a clean and modern visual style with a pink and white color scheme. The product is well-lit and prominently displayed on a white surface, creating a studio-shot feel. The comparison table is neatly organized with clear typography. The overall aesthetic is polished and professional, suggesting a high-quality product. The visual style is designed to be scannable and informative, with a focus on presenting key information in a clear and accessible manner. # Hooks Headline: Considering Collagen? Your beauty investment # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of temporary beauty solutions by highlighting the lasting results of Feel Pro Collagen. The comparison table emphasizes that anti-aging facials and skincare do not provide lasting results, signaling the frustration of investing in treatments that don't offer long-term benefits. # Value propositions - Feel Pro Collagen offers lasting results compared to anti-aging facials and skincare. - Feel Pro Collagen is a cost-effective solution with a monthly cost of £39 compared to other treatments. # Benefits - Lasting Results (Feel Pro Collagen) # Features - Vegan Collagen - upcycled Amino Acid Peptides - Optimized in Type I + III Bovine Collagen - Strawberry flavour Powder # Call to action None used. # Point of view - Brand: The ad presents a comparison table and product display, indicating the brand's perspective on the value and benefits of its collagen product. # Storyline - The ad starts by asking, "Considering Collagen?" and framing it as "Your beauty investment", which is intended to grab the viewer's attention and position collagen as a valuable investment. This is from the brand's perspective, aiming to engage the audience with a question and a value proposition to consider collagen as part of their beauty routine. - A comparison table is presented, showing the monthly cost and lasting results of Feel Pro Collagen versus anti-aging facials, anti-aging skincare, and Botox. This is from the brand's perspective, aiming to demonstrate the cost-effectiveness and lasting benefits of Feel Pro Collagen compared to other beauty treatments. - The Feel Pro Collagen product is displayed prominently, reinforcing the brand's offering and visually showcasing the product. This is from the brand's perspective, highlighting the product as a solution to the initial question and comparison.

# Ad summary This ad promotes Feel Hair Support supplements, highlighting a study that showed 91% of users saw a reduction in hair loss after 12 weeks. The ad features a product shot with a pink background and lifestyle props. # Brand positioning Feel is presented as a brand focused on providing effective hair support solutions. The brand emphasizes scientific backing, as highlighted by the "12 weeks assessment results," suggesting a commitment to research and tangible outcomes. The brand positions itself as a reliable option for those seeking to address hair loss concerns with a focus on visible results. # Product The product being advertised is Feel Hair Support, presented in a cylindrical purple container. The packaging indicates that it is a food supplement containing 30 capsules. The ad highlights that 91% of users saw a reduction in hair loss after 12 weeks, based on assessment results. This statistic serves as a key selling point, addressing the purchase barrier of skepticism by providing quantifiable evidence of the product's effectiveness. # Visual style The ad features a clean, studio-shot aesthetic with a focus on the product. The background is a soft pink gradient, creating a calming and inviting atmosphere. The product is well-lit and positioned centrally, drawing the viewer's eye. The overall style is polished and professional, conveying a sense of trust and reliability. # Hooks Headline: 91% # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair loss, as highlighted by the text "SAW A REDUCTION IN HAIR LOSS". This suggests that the product is designed to combat hair loss and promote hair health. # Value propositions - 91% SAW A REDUCTION IN HAIR LOSS (after) 12 weeks assessment results # Benefits - SAW A REDUCTION IN HAIR LOSS # Features - Food supplement - 30 capsules # Call to action None used. # Social proof - "91% SAW A REDUCTION IN HAIR LOSS" – 12 weeks assessment results # Point of view - Brand: The brand is presenting the product and its benefits, using statistics to support its claims. # Storyline - The ad begins by stating that "91% SAW A REDUCTION IN HAIR LOSS", immediately grabbing attention with a compelling statistic. This is from the brand's perspective, aiming to showcase the product's effectiveness and build trust. - The ad then provides context by mentioning "12 weeks assessment results", adding credibility to the claim. This is also from the brand's perspective, reinforcing the scientific backing of the product. - The ad concludes with a product shot of Feel Hair Support, visually reinforcing the product being promoted. This is from the brand's perspective, aiming to familiarize the audience with the product and its packaging.

# Ad summary This ad promotes Feel Pro Collagen Peptides, claiming to provide 2X collagen in 2 days. It features a woman holding the product and looking off to the side with a questioning expression. # Brand positioning Feel is presented as a brand focused on delivering noticeable results quickly, specifically in the realm of collagen supplementation. The claim of '2X collagen in 2 days' suggests a focus on efficacy and speed, appealing to consumers seeking rapid and visible improvements. The brand positions itself as a provider of advanced, fast-acting collagen solutions, potentially targeting those who are impatient with traditional beauty routines or supplements. # Product The product is Feel Pro Collagen Peptides, presented in a cylindrical container with a pink lid and a gradient design on the body. The packaging features the brand name 'Feel' prominently. The ad highlights the claim of '2X collagen in 2 days,' suggesting a fast-acting and effective collagen supplement. The product aims to provide a quick boost in collagen levels, addressing the desire for rapid results in skin health and appearance. # Visual style The ad has a clean and modern visual style with a light pink background. The lighting is soft and even, creating a bright and inviting atmosphere. The image is well-composed, with the product and the woman being the main focus. The overall aesthetic is polished and professional, suggesting a high-quality product. # Hooks Headline: 2X COLLAGEN IN 2 DAYS # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of slow or ineffective collagen supplements, suggesting that the product solves the frustration of waiting for results. # Value propositions - 2X collagen in 2 days # Benefits - 2X collagen in 2 days # Features - Pro Collagen Peptides # Call to action None used. # Point of view - Customer: The woman in the ad is holding the product and looking off to the side, which suggests that the audience is experiencing the ad from the customer's point of view. # Storyline - The ad opens with the claim '2X COLLAGEN IN 2 DAYS,' immediately grabbing attention with a bold promise of rapid results. This is told from the brand's perspective to highlight the product's key benefit and set the stage for the rest of the ad. - A woman is shown holding the product, looking off to the side with a slightly questioning expression. This is from the customer's perspective, creating a relatable moment of consideration and curiosity about the product's effectiveness.

# Ad summary This ad compares Feel Pro Collagen to fish collagen, highlighting the benefits of Feel Pro Collagen such as wrinkle reduction, identicality to human collagen, and fruity taste. # Brand positioning Feel Pro Collagen is presented as a premium, science-backed brand focused on providing effective and high-quality collagen supplements. The brand emphasizes its commitment to creating a product that is 100% identical to human collagen, ensuring optimal absorption and results. By highlighting the fruity taste and contrasting it with the fishy aftertaste of traditional fish collagen, Feel Pro Collagen positions itself as a more palatable and enjoyable option. The brand aims to occupy the space of a superior, more effective, and pleasant-tasting collagen supplement, appealing to health-conscious consumers who seek tangible results and a better overall experience. # Product The ad features Feel Pro Collagen, a collagen supplement designed to reduce wrinkles and improve skin health. It is presented as a superior alternative to traditional fish collagen. Key features include a formula that is "100% Identical to Human Collagen", ensuring better absorption and effectiveness. The ad highlights that Feel Pro Collagen reduces wrinkles by 22.4% in 4 weeks and 32.9% in 8 weeks. A key selling point is its "Fruity taste", addressing the common barrier of unpleasant taste associated with collagen supplements. The product is for individuals seeking an effective and palatable collagen supplement to combat wrinkles and improve skin health. # Visual style The ad features a clean and modern visual style with a split-screen design to highlight the comparison between Feel Pro Collagen and fish collagen. The production quality is highly polished, with studio-shot product photography and clear, legible text. The image treatment includes bright, contrasting colors (pink and teal) to differentiate the two products. The layout is simple and organized, with a clear hierarchy of information. The overall aesthetic is designed to be visually appealing and easy to scan, making it effective for capturing attention in a social media feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of unpleasant taste associated with traditional collagen supplements, specifically fish collagen, which is described as having a "Fishy aftertaste." # Value propositions - Superior Wrinkle Reduction: Feel Pro Collagen reduces wrinkles more effectively than fish collagen, as shown by the data points (22.4% vs 6.5% in 4 weeks). - Better Absorption: Being "100% Identical to Human Collagen" ensures better absorption and effectiveness compared to fish collagen. - Pleasant Taste: The "Fruity taste" offers a more enjoyable experience compared to the "Fishy aftertaste" of fish collagen. # Benefits - Reduces Wrinkles: - 100% Identical to Human Collagen - Fruity taste # Features - Reduces Wrinkles: - 100% Identical to Human Collagen - Fruity taste # Call to action None used. # Social proof - TASTE TESTED goodfood RECOMMENDED 2023 - POLIN Winner Quality Wellness Awards 2023 - GLOBAL BEAUTY & WELLNESS AWARDS GBWA No. 1 # Point of view - Brand: The brand is presenting a direct comparison between its product, Feel Pro Collagen, and fish collagen, highlighting the superior benefits of its product. # Storyline - The ad begins by showcasing the Feel Pro Collagen product alongside a visual representation of fish collagen, immediately setting up a comparison. This is intended to grab the viewer's attention and introduce the central theme of the ad from the brand's perspective. - The ad then presents specific data points comparing the wrinkle reduction effectiveness of Feel Pro Collagen versus fish collagen over 4 and 8 weeks. This is intended to provide concrete evidence of the product's superior performance from the brand's perspective. - The ad highlights that Feel Pro Collagen is "100% Identical to Human Collagen" and has a "Fruity taste", while fish collagen is "Not Identical to Human Collagen, only 77%" and has a "Fishy aftertaste". This is intended to emphasize the unique benefits and advantages of Feel Pro Collagen from the brand's perspective.

# Ad summary This Meta image ad for Feel Pro Metabolic features a customer testimonial claiming weight loss and increased energy, along with a 20% off offer. The product is presented in its packaging on a matching teal background. # Brand positioning Feel is presented as a provider of wellness products that offer noticeable results, as highlighted by the customer's testimonial about weight loss and increased energy. The brand focuses on tangible benefits that can improve the customer's daily life. The overall feel is modern and straightforward, emphasizing the effectiveness of its product to enhance the user's well-being. # Product Feel Pro Metabolic is a food supplement designed to support weight loss and increase energy levels. The ad specifies that the pictured product has a "Berry Flavour", and the packaging indicates that it contains 30 capsules. The advertised product aims to address the need for a metabolic boost, helping users feel more energetic and potentially lose weight. This product aims to solve the need for an easy way to feel more energetic. # Visual style The ad has a clean and modern aesthetic with a focus on simplicity and clarity. The production quality appears to be studio-shot with soft lighting and minimal distractions. The teal color palette is consistent throughout, providing a cohesive look. Typography is clean and legible, which enhances scannability. The overall style is optimized for in-feed viewing, with a clear message and focus on the product. # Hooks Headline: "In 3 months I've lost 7kg and feel more energetic" # Funnel stage Consideration # Pain points The ad addresses the frustration of low energy and difficulty in losing weight. The customer testimonial directly states, "In 3 months I've lost 7kg and feel more energetic,", highlighting a clear before-and-after improvement in both physical appearance and energy levels. # Value propositions - The food supplement offers a way to lose weight and feel more energetic. # Benefits - lost 7kg - feel more energetic # Features - Food Supplement - Berry Flavour - 30 Capsules 45g # Call to action None used. # Social proof - "In 3 months I've lost 7kg and feel more energetic" – Alix # Point of view - Customer: The testimonial at the top of the ad (“In 3 months I've lost 7kg and feel more energetic”) shows the product's impact through the voice of a satisfied user. - Brand: The product display and "20% OFF" badge highlight the product's availability, features, and promotional offer. # Storyline - The ad begins with a testimonial from a customer, “Alix,” who reports having lost 7kg and feeling more energetic in three months, which conveys the product's effectiveness from a customer's perspective. - The product itself, Feel Pro Metabolic, is displayed in its packaging, reinforcing brand recognition and associating it with the positive testimonial. This section comes from the brand's perspective. - The visual of a "20% OFF" badge is shown to incentivize purchase, directly promoting the brand’s current promotion. This is told from the brand’s perspective.

# Ad summary This ad for Feel Pro Collagen Reimagined highlights the product's ability to improve skin, citing clinical trial results. It also includes a limited-time discount to encourage purchase. # Brand positioning Feel is presented as a brand focused on science-backed beauty and wellness solutions. The ad emphasizes clinical trial results, suggesting a commitment to efficacy and tangible results. The brand aligns with a modern, health-conscious lifestyle, positioning itself as a provider of premium, effective supplements. It appears to push against the norms of purely cosmetic beauty brands by highlighting scientific validation and a focus on internal health. # Product The ad features Feel Pro Collagen Reimagined, a supplement designed to improve skin. The product is packaged in a pink cylindrical container with the brand name and product details on the label. It is shown being mixed into a drink, suggesting it is a powdered supplement. The ad highlights that 80% of users saw an improvement in their skin based on 8 weeks clinical trial results. The ad aims to overcome purchase barriers by showcasing the product's effectiveness and offering a 20% discount. # Visual style The ad features a clean, modern aesthetic with a focus on product presentation. The color palette is soft and inviting, with pink and peach tones dominating the scene. The product is well-lit and positioned on a white surface, creating a sense of purity and sophistication. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: 80% SAW AN IMPROVEMENT IN THEIR SKIN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to improve skin health and appearance. The frustration is signaled by the desire for effective skincare solutions, as highlighted by the claim that "80% SAW AN IMPROVEMENT IN THEIR SKIN." # Value propositions - 80% SAW AN IMPROVEMENT IN THEIR SKIN (Value: Demonstrates the product's effectiveness in improving skin health.) # Benefits - SAW AN IMPROVEMENT IN THEIR SKIN # Features - Pro Collagen # Call to action None used. # Social proof - 80% SAW AN IMPROVEMENT IN THEIR SKIN # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad begins by highlighting that 80% of users saw an improvement in their skin, aiming to immediately capture attention and establish the product's effectiveness. This is presented from the brand's perspective to showcase the product's proven results. - The ad then mentions "8 weeks clinical trial results", reinforcing the scientific backing of the product's claims. This is presented from the brand's perspective to build trust and credibility. - The ad showcases the product, Feel Pro Collagen Reimagined, alongside a prepared drink, demonstrating how the supplement can be easily incorporated into a daily routine. This is presented from the brand's perspective to show the product in use and highlight its convenience. - The ad includes a "20% OFF" offer, creating a sense of urgency and incentivizing immediate purchase. This is presented from the brand's perspective to drive sales.

# Ad summary This ad uses a split-screen format to compare nostalgic trends with the need for a multivitamin, suggesting that if you remember these trends, it's time to consider taking a multivitamin. # Brand positioning Feel is presented as a modern, health-conscious brand offering a multivitamin supplement. The brand is positioned for individuals who are aware of their health and wellness needs, particularly as they age or reflect on past trends. The brand's clean packaging and modern aesthetic suggest a focus on simplicity and effectiveness, appealing to consumers who want a straightforward approach to their health. # Product The Feel multivitamin is presented in a cylindrical, purple container with the brand name "Feel" displayed in a holographic font. The product is labeled as "MULTIVITAMIN" (on-package label text). The ad implies that the multivitamin is for individuals who are aging or reflecting on past trends, suggesting it's time to consider their health and wellness needs. The product is held by a hand with manicured nails, indicating it is for those who value self-care and personal appearance. # Visual style The ad features a split-screen design with a clean and modern aesthetic. The left side showcases nostalgic trends with a white background, while the right side presents the product against a gradient background of light blue and purple. The product is well-lit and professionally photographed, emphasizing its sleek packaging. The overall style is visually appealing and designed to capture attention in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that as people age and reflect on past trends, they may start to feel the effects of time and neglect their health. The ad suggests that the viewer may be feeling the effects of aging or neglecting their health, prompting them to consider taking a multivitamin. # Value propositions - If you remember these trends, it's time to consider a multivitamin for your health. # Benefits - It's probably time for a good Multivitamin # Features - MULTIVITAMIN # Call to action None used. # Point of view - Brand: The right side of the image features the Feel multivitamin product, held by a hand with manicured nails, presenting the product in a lifestyle context. - Customer: The left side of the image shows nostalgic trends, prompting the viewer to reflect on their own experiences and potentially relate to the need for a multivitamin. # Storyline - The ad starts by presenting a question: "Rocked at least 2 trends?" (Brand). This is intended to grab the viewer's attention by referencing nostalgic trends and prompting them to reflect on their past experiences. This is from the brand's perspective, posing a question to the viewer to engage them with the content and make them think about their own experiences with past trends, setting the stage for the product introduction. - The ad then transitions to the message: "It's probably time for a good Multivitamin" (Brand). This is intended to suggest that if the viewer remembers or participated in the mentioned trends, they might need to consider taking a multivitamin to support their health. This is from the brand's perspective, offering a solution to the implied need for health support as one ages, directly linking the nostalgic reflection to the product being advertised.

# Ad summary This ad for Feel Multivitamin highlights the product's 32 ingredients and benefits such as energy, immune health support, and sleep. # Brand positioning Feel is presented as a modern, science-backed wellness brand focused on providing high-quality multivitamin supplements. The brand emphasizes the comprehensive nature of its product, highlighting the 32 ingredients included in its multivitamin. The brand aligns with a health-conscious lifestyle, promoting energy, immune support, and sleep. Feel positions itself as a premium brand in the supplement market, focusing on a holistic approach to well-being. # Product The product is Feel Multivitamin, a dietary supplement designed to provide energy, immune health support, and sleep benefits. It comes in a cylindrical purple container with the brand logo and product name printed on it. The container states that it is a "food supplement | 60 capsules". The ad highlights that the multivitamin contains 32 ingredients. # Visual style The ad features a clean, modern visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a gradient background. The visual motifs include a minimalist design, with clear typography and a focus on the product's packaging. The image treatment includes soft lighting and color grading to create a calming and trustworthy feel. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: the Magic of 32 INGREDIENTS # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of lacking energy, having a weak immune system, and struggling with sleep. # Value propositions - 32 ingredients for comprehensive health support - Energy, immune health support, and sleep benefits in one product # Benefits - ENERGY - IMMUNE HEALTH SUPPORT - SLEEP # Features - 32 ingredients - Food supplement - 60 capsules # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens by introducing the Feel Multivitamin and highlighting that it contains 32 ingredients. This is intended to immediately capture the viewer's attention and convey the comprehensive nature of the product. The brand is telling this part of the story to emphasize the product's key selling point: its extensive ingredient list. - The ad then showcases the product itself, a purple cylindrical container, to provide a visual representation of what the customer will receive. The brand is showing the product to build familiarity and trust. - Finally, the ad lists the key benefits of the multivitamin: energy, immune health support, and sleep. This is intended to persuade the viewer by highlighting the positive outcomes they can expect from using the product. The brand is telling this part of the story to directly address the customer's needs and desires.

# Ad summary This Meta ad promotes Feel Pro Metabolic as a needle-free alternative to metabolic support, emphasizing real results. # Brand positioning Feel positions itself as a modern wellness and supplement brand, offering innovative solutions that align with a health-conscious lifestyle. The brand focuses on providing effective metabolic support without the need for injections, appealing to consumers who prefer non-invasive methods. Feel emphasizes convenience and tangible results, aiming to simplify wellness routines and integrate seamlessly into busy lifestyles. The brand's aesthetic is clean and contemporary, reflecting a commitment to quality and a forward-thinking approach to health. # Product Feel Pro Metabolic is a dietary supplement designed to provide metabolic support. The product is packaged in a two-piece, square, turquoise box with the brand name 'Feel' printed on the top half and 'PRO METABOLIC' printed on the bottom half. The product claims to offer a needle-free solution for metabolic support, addressing a common barrier associated with traditional injections. Marketed towards individuals seeking real results, Feel Pro Metabolic is presented as a convenient and effective way to support metabolic function without invasive procedures. The box indicates that the product is berry flavored. # Visual style The ad features a clean, modern visual style with a focus on minimalism and clarity. The production quality is high, with professional lighting and sharp focus on the product. A soft gradient background adds depth without being distracting. Typography is clean and legible, enhancing scannability. The overall aesthetic is designed to convey trustworthiness and simplicity. # Hooks Headline: Needles? No thanks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common discomfort and inconvenience associated with injections as a method for metabolic support. The question 'Needles?' targets the reluctance many people feel towards injections, directly acknowledging this barrier to wellness. # Value propositions - The text combination of "Metabolic support without injections" communicates the value of achieving metabolic support without the need for needles, which speaks to ease of use and convenience. # Benefits - REAL RESULTS - Metabolic support without injections # Features - Metabolic support without injections # Call to action None used. # Point of view - Brand: The brand's point of view appears in the top of the image, introducing the product and its key selling points. - Customer: The customer's point of view is in the bottom of the image, showcasing the product and highlighting the real results and needle-free aspect. # Storyline - The ad begins by highlighting the problem of metabolic support often requiring injections, immediately grabbing attention by posing the question, 'Needles?' in order to address a common concern and open the door for its solution. The brand is telling this part of the story. - The ad presents Feel Pro Metabolic as a solution by stating 'No thanks' to needles and 'Metabolic support without injections,' with a syringe crossed out conveying the intended message. The brand is telling this part of the story. - The ad then introduces and displays the Feel Pro Metabolic supplement box, emphasizing the product's key selling points: 'REAL RESULTS' and 'NO INJECTIONS', which aims to reassure potential customers of the product's efficacy and ease of use. The customer is telling this part of the story by showing the product in their hand.

# Ad summary This ad promotes Feel Menopause supplements. The ad suggests that in 4 weeks, the supplement can help users say goodbye to low energy, hormonal balance issues, and feeling unlike themselves. The ad includes a 20% off offer. # Brand positioning Feel is presented as a supplement brand focused on women's health, particularly in addressing challenges associated with menopause. It aims to provide solutions for issues like low energy and hormonal imbalance, positioning itself as a supporter of women's well-being during this life stage. The brand adopts a straightforward and empathetic approach, using simple language and visuals to connect with its audience. This positions the brand as a provider of accessible, effective support for women navigating menopause, pushing against any norms of avoidance or shame around the topic. # Product The featured product is Feel Menopause, a food supplement in capsule form designed to address symptoms associated with menopause. The packaging indicates that it contains 60 capsules. The ad suggests that the product helps combat low energy and hormonal imbalance, as well as helping consumers feel like themselves again. The product is presented as a straightforward solution to improve well-being during menopause, addressing the purchase barrier of uncertainty by promising results in 4 weeks. # Visual style The ad features a clean, product-focused aesthetic. It includes soft lighting to minimize harsh shadows. It uses a pink color scheme. # Hooks Headline: Say Goodbye to: # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain points of low energy, lack of hormonal balance, and feeling unlike oneself, all associated with menopause. The ad directly calls out and uses imagery to signal the customer frustrations of “Low Energy”, “Lack Of Hormonal Balance” and “Not Feeling Like Yourself”. # Value propositions - The ad aims to alleviate menopause symptoms in 4 weeks. # Benefits - The ad suggests that in 4 weeks, the supplement can help users say goodbye to low energy, hormonal balance issues, and feeling unlike themselves. # Features - Food Supplement | 60 capsules (on-package label text) # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the "In 4 Weeks" claim, as they are the ones promising results and leading the narrative of improvement. - Customer: The customer's perspective is represented by the list of symptoms ("Low Energy," "Lack Of Hormonal Balance," "Not Feeling Like Yourself"), which are common pain points experienced during menopause. - Brand: The brand is also present beside the product, promoting the 20% off offer, which adds an incentive to purchase the product. # Storyline - The ad begins by promising results within a specific timeframe (4 weeks), which aims to immediately capture the audience's attention and establish a sense of urgency and potential relief. This part of the story is told from the brand's perspective, setting the stage for the product's benefits. - The ad proceeds to list common issues associated with menopause – low energy, hormonal imbalance, and feeling unlike oneself. This creates a sense of recognition and empathy with the target audience, as the brand highlights the problems it intends to solve from the potential customer's perspective. - The ad showcases the Feel Menopause supplement as the solution. This placement reinforces the product's intended benefits, shifting the narrative toward resolution and relief, as the brand directly presents its offering as the answer to the problems previously identified. - The ad emphasizes a limited-time offer of 20% off. This aims to create a sense of urgency and incentivizes immediate purchase, as the brand seeks to convert interest into action.