How Coco & Eve Advertises on Meta

# Ad summary This ad shows a before and after of a woman's legs after using a tanning product. # Brand positioning There is no brand explicitly mentioned in the ad. The ad focuses on the transformation achieved through a tanning product, implying the brand offers a solution for achieving a sun-kissed look without the need for sun exposure. The brand positions itself as a provider of effective tanning solutions, catering to individuals who desire a bronzed appearance. The brand is focused on delivering a specific aesthetic outcome. # Product The product being advertised is a tanning product designed to darken the skin. The ad showcases the product's effectiveness through a before-and-after comparison of a woman's legs. The 'before' side shows the legs with a lighter skin tone, while the 'after' side displays a significantly darker, tanned appearance. The product is for anyone looking to achieve a tan without sun exposure. # Visual style The ad features a before-and-after comparison, presented in a straightforward, unedited style. The production quality appears to be UGC, with natural lighting and minimal staging. The visual motif is a direct side-by-side comparison, emphasizing the product's effect. The image treatment is minimal, with no obvious filters or color grading. The style is simple and direct, aiming for authenticity and clear demonstration of the product's results. # Hooks Headline: None used # Funnel stage Consideration # Pain points The ad addresses the desire for tanned skin. The visual comparison highlights the frustration of having pale skin and the appeal of achieving a darker, sun-kissed look. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used # Social proof - None used # Point of view - Brand: The entire image showcases the brand's product and its transformative effect, aiming to persuade viewers of its effectiveness. # Storyline - The ad presents a side-by-side comparison of a woman's legs, showing the before and after results of using a tanning product. This is intended to visually demonstrate the product's effectiveness in darkening the skin. The audience experiences this from the brand's perspective, showcasing the transformative power of their product.

# Ad summary A Coco & Eve image ad promoting the Sunny Honey Protect line of SPF products. The ad features three products, highlighting that the SPF smells like vacation and contains hydrating botanicals and sensorial textures. The Sunny Honey Protect line includes Tan Boosting Anti-Aging Body Oil SPF 30, Highlighter Body SPF 50, and Coconut Milk Body SPF 50. # Brand positioning Coco & Eve presents itself as a brand specializing in sun protection and tanning products, positioned within the beauty and skincare market, focusing on delivering a premium, sensorial experience with its sun care products. The brand offers multiple products within the tanning and sun protection category, emphasizing natural ingredients and a luxurious experience. # Product The ad features three products from the Coco & Eve Sunny Honey Protect line: Tan Boosting Anti-Aging Body Oil SPF 30, Highlighter Body SPF 50, and Coconut Milk Body SPF 50. The Tan Boosting Anti-Aging Body Oil SPF 30 is designed to boost tan while offering anti-aging benefits. The Highlighter Body SPF 50 is intended to highlight and protect the skin. The Coconut Milk Body SPF 50 is formulated as a lait corps (body lotion) to provide sun protection and hydration. All three products are part of a collection designed to make SPF application a luxurious and sensorial experience, diverging from typical sun protection products with their focus on fragrance and texture. # Visual style The ad utilizes a bright and vibrant aesthetic with a warm color palette to evoke a tropical, summery feel. The product bottles are displayed on a reflective surface to enhance their visual appeal. The inclusion of natural elements like mango adds to the organic and vacation-like theme. # Hooks Headline: SPF that smells like a vacation # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common pain point of SPF products often having unpleasant smells or textures, making them less appealing to use regularly. # Value propositions - Smelling like a vacation while using SPF - Hydrating and sensorial SPF # Benefits - SPF that smells like a vacation # Features - Hydrating botanicals - Sensorial textures # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad showcases the brand's products, benefits, and features. Every element, from the headline to the product displays, aims to promote and sell the Sunny Honey Protect line. # Storyline - The ad opens by introducing the Sunny Honey Protect line, signaling that the products are new additions to the brand's body SPF collection. The intent is to grab attention and communicate novelty, told from the brand's perspective. - The next beat promises an SPF that smells like a vacation, suggesting a unique and enjoyable user experience. The inclusion of claims like "Hydrating botanicals" and "Sensorial textures" further emphasizes the product's benefits. This part of the story is told from the brand's perspective, highlighting key selling points. - The focus shifts to the individual products, showcasing the Tan Boosting Anti-Aging Body Oil SPF 30, Highlighter Body SPF 50, and Coconut Milk Body SPF 50. The inclusion of product details such as the SPF level and primary function serves to inform the audience about the specific benefits of each product. This is presented from the brand's perspective, aiming to educate potential customers.

# Ad summary This ad is for Coco & Eve's Coconut Milk Body SPF 50, highlighting its weightless, water-based formula designed to layer over self-tan for dewy, glow-from-within skin. It is presented as a solution for those seeking sun protection that maintains their tan, emphasizing its production and application by a young female. # Brand positioning Coco & Eve is presented as a brand that listens to its customers' needs and delivers solutions in the form of innovative sun protection products. The brand aligns with a lifestyle that values both sun protection and maintaining a tan, suggesting a target audience that enjoys being outdoors and wants to maintain a healthy glow. Coco & Eve distinguishes itself by offering a product specifically designed to protect and enhance tanned skin, going against the norm of traditional sunscreens that may fade or alter a tan. The brand positioning is both functional, offering effective sun protection, and emotional, promoting a "glow-from-within" look and confidence in one's tan. # Product The advertised product is Coco & Eve's Coconut Milk Body SPF 50, a sunscreen designed for body use. It is described as a weightless, water-based formula that is specifically designed to layer over self-tan without affecting the tan. The SPF 50 provides high sun protection while ensuring a dewy, glow-from-within skin appearance. This product is targeted towards individuals who want to protect their skin from the sun while maintaining or enhancing their tan. The ad addresses the purchase barrier of traditional sunscreens that may alter or fade tans by offering a solution that preserves and enhances the tan. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing style is quick, with fast cuts between shots to maintain a dynamic pace. The production quality is high, giving a professional feel. The pacing is moderate, with cuts timed loosely to the music beats. The audio-visual sync is maintained with text overlays timed to emphasize product features. # Hooks Text overlay: 00:00–00:02 You asked for SPF that loves your tan Visual: 00:00–00:02 A close-up shot of pink bottles moving along a production line. The bottles are tightly packed, and the camera follows their movement. The background is a blurred factory setting with metal machinery and conveyor belts. The scene is well-lit with a focus on the bottles. A hand with a blue glove is visible. The text overlay says, "You asked for SPF that loves your tan". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that traditional sunscreens can alter or fade tans, diminishing the effort and appearance of self-tanning. # Value propositions - SPF that loves your tan - Weightless, water-based formula that layers over self-tan without affecting the tan - Provides dewy, glow-from-within skin # Benefits - Dewy, glow-from-within skin - Always protected - Always glow-y # Features - Coconut Milk Body SPF 50 - SPF 50 - Weightless - Water-based - Designed to layer over self-tan # Call to action None used. # Social proof - "You asked for SPF that loves your tan. So we made it" – Coco & Eve (Brand) # Point of view - Customer 50% – The customer POV is communicated through a model applying and demonstrating the product and its benefits. - Brand 50% – The brand POV is shown through the text overlays highlighting product features and the production shots, emphasizing the brand's responsiveness to customer requests. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of pink bottles moving along a production line, indicating the product is being manufactured. The text overlay, "You asked for SPF that loves your tan. So we made it," suggests the brand is directly responding to customer requests. The perspective is from the brand, showcasing its responsiveness and ability to deliver on consumer needs. The tone is enthusiastic. - 00:02–00:05 00:02–00:05 The bottles are placed onto a turntable by hands wearing blue gloves. The bottles continue to move through the manufacturing process. The perspective is from the brand, highlighting its ability to deliver on customer needs. - 00:05–00:09 00:05–00:09 The ad transitions to a model who is holding the pink bottle and applying the sunscreen to her body. The camera is close to the model, showing the sunscreen being applied to her body. The text overlays further describe the product and its features: SPF 50, weightless, water-based. The perspective shifts to a customer viewpoint, as the model demonstrates the product's benefits. The tone is informative and friendly. - 00:09–00:15 00:09–00:15 The model continues to demonstrate the sunscreen. The text overlays continue to describe the product: Designed to layer over self-tan, dewy, glow-from-within skin. The text overlay, "Always protected. Always glow-y" re-emphasizes the benefits. The tone is positive, friendly, and informative.

# Ad summary This ad showcases the Coco & Eve Sunny Honey SPF 50 line, highlighting three products with different finishes: Tan Boosting Anti-Aging Body Oil, Highlighter Body, and Coconut Milk. The ad emphasizes the products' sensorial textures, hydrating botanicals, and appealing scent while promoting a vaca-level glow. It is set to a pop music track. # Brand positioning Coco & Eve presents itself as a self-tan expert, offering products that enhance a natural glow while providing high SPF protection. The brand emphasizes sensory appeal, botanical ingredients, and products designed to make the user feel and look vacation-ready. Positioned as a premium suncare brand, Coco & Eve breaks from the mold of traditional sunscreens by delivering SPF in luxurious, sensorial formats like oils and milk, and promoting the aesthetic benefits of tanning alongside protection. # Product The ad promotes three products from the Coco & Eve Sunny Honey SPF 50 line. First is the Tan Boosting Anti-Aging Body Oil, which aims to provide sun protection while also enhancing the user's tan. The second is the Highlighter Body SPF 50, designed to give a shimmery glow. The third is the Coconut Milk Body SPF 50, offering a naturally dewy finish. The ad highlights the products' high SPF 50 protection, sensorial textures, and hydrating botanicals. All products are designed to smell as good as they look and provide a "vaca-level glow." # Visual style The ad has a polished, commercial aesthetic with bright, tropical colors and a vibrant feel. The editing style uses quick cuts and transitions, timed to the music beat, creating a fast-paced rhythm. The production quality is high-end, supporting the brand's premium positioning. Visual motifs include close-ups of textures and product application, set against colorful backgrounds with tropical fruit props. The pacing is consistent, with frequent cuts, emphasizing the energetic and aspirational tone. # Hooks Spoken: 00:13–00:15: When I walk in the room, eyes on me. Text overlay: Sensorial textures Visual: 00:13–00:15: A macro shot shows the pink Coco & Eve Sunny Honey Coconut Milk Body SPF 50 product being dispensed onto a finger against a pink background. This shot is closely followed by the Coco & Eve Sunny Honey Highlighter Body SPF 50 product being dispensed against a yellow background. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for sun protection without sacrificing a desirable tan or skin glow. # Value propositions - High SPF protection designed around the finish you love. - Smells as good as it looks. # Benefits - Glow-y SPF - High protection SPF designed around the finish you love - Vacay-level glow # Features - SPF 50 protection - Tan Boosting Anti-Aging Body Oil - Highlighter Body - Coconut Milk - Hydrating botanicals - Sensorial textures # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing its products and their benefits in a stylized and visually appealing manner. # Storyline - 00:00–00:02 The ad opens with models applying the Coco & Eve Sunny Honey SPF 50 products. This aims to showcase the products' immediate visual impact and position them as essential for achieving a sun-kissed look. The audience experiences the scene from an observer's perspective, capturing the lifestyle association. - 00:02–00:04 The ad then transitions to displaying the three different products. This aims to highlight the variety of finishes available in the line, while also emphasizing the high SPF protection that the products offer. The audience continues to experience this section from an observer's perspective. - 00:04–00:06 The ad then shifts to a split-screen demonstration of the products being applied and used. This aims to visually differentiate each product’s benefits and sensory experience, providing clear use cases. The perspective remains observational, emphasizing the ease and aesthetic results of application. - 00:06–00:08 Next, the ad presents close-up shots of the different product textures on hands. This aims to emphasize their luxurious sensorial feel and visual differences to meet diverse preferences. The audience’s perspective is still observational, focused on product attributes. - 00:08–00:11 Following this, the ad features product shots interspersed with tropical fruits. This aims to underscore the natural, hydrating botanical ingredients in each product. The audience continues to experience this from an observer's perspective. - 00:11–00:12 Then, the ad displays the three products again, highlighting the claim that they smell as good as they look. This aims to reinforce the products' sensory appeal and holistic user experience. The perspective is observational, emphasizing the brand's promise. - 00:13–00:19 Finally, the ad shows close-ups of the product textures and finishes. This aims to highlight the textures of the products and emphasize their luxurious feel. The ad concludes with models posing to demonstrate the "vaca-level glow," reinforcing the aspirational lifestyle association. The ad’s perspective remains observational.

# Ad summary This ad promotes Coco & Eve self-tan sets with a limited-time offer of 20% off. The visual focuses on the product set against a pink gradient background, highlighting the tanning mitt, brush, and tanning foam, accompanied by the offer details. # Brand positioning Coco & Eve presents itself as a modern, luxury tanning and body care brand. The use of bright colors and minimalist product design suggests a brand that values both aesthetic appeal and high-quality formulations. Coco & Eve clearly positions itself within the premium beauty market, offering products that enhance the user's natural glow. By focusing on self-tanning sets, the brand implies a solution for achieving a sun-kissed look without the harmful effects of UV exposure, which appeals to health and beauty-conscious consumers. # Product The featured product is a Coco & Eve self-tan set, which includes a tanning mitt, a tanning brush, and a bottle of Sunny Honey Bali Bronzing Foam. The tanning mitt is a bright pink color with the brand name printed at the base. The tanning brush has a short handle and dense bristles. The Sunny Honey Bali Bronzing Foam comes in a tall, cylindrical bottle with a pink cap; (on-package label text) reads "COCO&EVE SUNNY HONEY". The products are intended for achieving a sun-kissed glow at home. The ad implies an easy and effective self-tanning process, addressing the common purchase barrier of application difficulty. # Visual style The ad has a clean and modern visual style, characterized by a gradient background, carefully arranged product placement, and bright colors. The composition appears to be studio-shot, with a focus on high-quality product presentation. The overall style is polished and visually appealing, designed to quickly capture attention and communicate the essence of the Coco & Eve brand. # Hooks Headline: Save 20% # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Achieve a sun-kissed glow at home with a self-tan set, while saving 20% with this limited-time offer. # Benefits - Save 20% # Features - Self-tan sets # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad presents a brand's direct promotional message. # Storyline - The ad opens with a clear announcement of a limited-time offer, immediately capturing attention and establishing the urgency to act. The brand is telling the audience that there is a specific window of opportunity to save on Coco & Eve self-tan sets, which draws the viewer in with a sense of exclusivity. - The main focus shifts to a visually appealing arrangement of the self-tan set components: tanning mitt, brush, and bronzing foam. The brand showcases the hero products from the set in an aspirational, eye-catching way. - The product set is arranged artfully on top of several slices of fresh oranges to add a touch of freshness and visual appeal. The brand is highlighting the set contents and providing a simple, yet elegant presentation of the product and its immediate benefits.

# Ad summary This ad showcases Coco & Eve products, emphasizing a 25% discount and the option to pay with Afterpay. The visual elements convey a tropical, summery vibe. # Brand positioning Coco & Eve positions itself as a fun, tropical-inspired beauty brand. It aims to provide effective self-tanning and hair care solutions that evoke the feeling of being on a luxurious vacation. The brand uses bright colors and summery imagery, suggesting a playful and indulgent experience. Coco & Eve likely targets consumers who enjoy self-care rituals and are drawn to vibrant, visually appealing products that promise a touch of tropical escape. # Product The ad features several Coco & Eve self-tanning and application products. There is a Self Tan Brush for applying product to the face. There is also a pink mitt applicator and a pink drawstring bag. Finally, there are two self-tanning mousse products, one with a white bottle and pink cap/labeling, and one with pink bottle and white labeling. All products share the same branding, suggesting they are part of a cohesive line designed to work together for a seamless self-tanning experience. The offer of 25% off and the availability of Afterpay aim to reduce purchase barriers by making the products more accessible and affordable. # Visual style The ad has a bright and vibrant visual style. It features a summery, tropical aesthetic conveyed through the pool background and tropical flowers. The image quality is polished, suggesting a professional studio shot. The overall design is clean and well-composed, making it scannable and visually appealing. # Hooks Headline: 25% OFF # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Coco & Eve tanning products now available for 25% off - Enjoy now, pay later with Afterpay # Benefits - Easy payment with Afterpay # Features - Self Tan Brush - Mitt applicator - Self-tanning mousse # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the products and offer, inviting the audience to make a purchase. # Storyline - The ad starts by presenting a 25% discount, catching the viewer's attention with an immediate incentive. This messaging, presented from the brand's perspective, is designed to draw in potential customers by highlighting a deal and payment option. - The brand then showcases a range of their self-tanning products, set against a backdrop that evokes a tropical, summery vibe. This is designed to visually communicate the essence of the Coco & Eve brand and the experience of using their products. - The ad concludes by emphasizing the availability of Afterpay, which further reduces purchase friction. The brand promotes an easier, more accessible way to shop.

# Ad summary This ad is for Coco & Eve's Sunny Honey SPF 50 Coconut Milk Body SPF 50. The ad opens with a shot of the product being produced in a factory. The ad showcases a woman applying SPF to her legs while sitting poolside. The ad highlights the product’s features, like being lightweight and water-based. The ad also says the product is designed to layer over self-tan. The ad states it comes from the “Self-Tan Experts” and is “Glow-y SPF”. # Brand positioning Coco & Eve positions itself as a leader in the self-tan and sun protection market, offering innovative solutions for achieving a natural glow with added sun protection. Their products align with a lifestyle focused on beauty and sun-kissed skin. The brand seems to be following category norms by providing solutions for self-tanning and sun protection, but it differentiates itself by focusing on the combination of both, along with skincare benefits. Their brand positioning blends both functional and emotional, providing practical products for self-tanning and sun protection while also evoking feelings of confidence, radiance, and beauty. # Product Coco & Eve’s Sunny Honey Coconut Milk Body SPF 50 is a sunscreen designed to provide sun protection while enhancing the skin's natural glow. Marketed to individuals who want to maintain their sun-kissed look while prioritizing sun safety, this lightweight, water-based formula offers SPF 50 protection. Its unique selling points include its ability to layer over self-tan without streaking or transferring, giving a dewy, glow-from-within skin appearance. Designed to be applied while lounging poolside, the product aims to address purchase barriers by providing a non-greasy, comfortable texture and easy application. It is promoted as part of a self-tan routine, perfect for layering over existing self-tan for added protection and a radiant finish. # Visual style The ad has a polished, commercial aesthetic with bright lighting and smooth transitions. The production quality is high-end, creating an aspirational tone. The pacing is consistent, with quick cuts that highlight the product's features. Audio and visual elements are synced, with text overlays timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 [Singing] Baby, all I need is you. Text overlay: 00:00–00:01 Protection made by the Self-Tan Experts Visual: 00:00–00:01 A close-up shot shows pink Coco & Eve bottles moving along a conveyor belt in a brightly lit factory. The machinery is visible in the background, and the bottles are the main focus. # Funnel stage Consideration # Pain points The ad addresses the concern of maintaining sun protection while still achieving a desired tanned look, which can be challenging without the right products. # Value propositions - The ad highlights SPF 50, lightweight and water-based protection, delivering a dewy, glow-from-within skin. - Designed to layer over self-tan # Benefits - Dewy, glow-from-within skin # Features - SPF 50 - Lightweight - Water-based - Designed to layer over self-tan # Call to action None used. # Social proof - None used. # Point of view - Customer 60% – Communicated through visuals of product application and desired results, showcasing the end-user experience. - Brand 40% – Communicated through product shots, text overlays, and factory scenes emphasizing quality and expertise. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of pink bottles moving along a conveyor belt in a factory setting. The message being conveyed is about the product's production, showcasing its journey from manufacturing to the consumer. The perspective is from the brand, highlighting their manufacturing process. The tone is informative and promotional, aiming to build trust by showing the product's creation. - 00:01–00:03 00:01–00:03 The scene transitions to a shot of a woman's tanned legs by a pool. The message being conveyed is about achieving a perfect self-tan glow, setting the stage for the need for sun protection to maintain that glow. The perspective is from the consumer's point of view, showing the desired result of mastering self-tan. The tone is aspirational and relatable, aiming to connect with viewers who desire a sun-kissed look. - 00:03–00:05 00:03–00:05 The ad transitions to a product shot of the Coco & Eve Sunny Honey SPF 50 bottle splashing in white liquid. The message here is about the significance of launching SPF, indicating a serious approach to sun protection. The perspective shifts back to the brand, showcasing the product in an appealing way. The tone is confident and impactful, emphasizing the brand's commitment to sun care. - 00:05–00:07 00:05–00:07 The scene shows gloved hands placing the pink SPF bottles on a factory assembly line. The message being conveyed is about the product's development and innovation. The perspective is from the brand's point of view, emphasizing the effort and time invested in creating the product. The tone is informative and reassuring, highlighting the brand's dedication to quality. - 00:07–00:10 00:07–00:10 Following the production scene, the ad returns to the poolside shot of the woman applying the SPF to her legs. The message here is about the product's practical use and features like SPF 50, being lightweight, and water-based. The perspective is from the consumer's point of view, demonstrating the product in action. The tone is informative and appealing, showcasing the benefits of using the SPF. - 00:10–00:14 00:10–00:14 Continuing the poolside scene, the ad highlights the result of using the product: dewy, glow-from-within skin, and its design to layer over self-tan. The message being conveyed is about the product's aesthetic benefits and compatibility with self-tanning routines. The perspective is from the consumer's point of view, showing the desired outcome. The tone is aspirational and informative, aiming to convince viewers of the product's value. - 00:15–00:17 00:15–00:17 The ad concludes with a product shot of the Coco & Eve Sunny Honey SPF 50 bottle against a blue sky with coconuts and flowers. The message is a final statement of expertise and the product's glow-enhancing properties. The perspective shifts back to the brand, reinforcing their authority in self-tan and sun protection. The tone is confident and enticing, leaving the viewer with a positive impression of the brand and product.

# Ad summary The ad features Coco & Eve's Antioxidant Face Tanning Micromist product and highlights the benefits of instant results and 24-hour moisturization. It also showcases a limited-time offer of 20% off. # Brand positioning Coco & Eve is presented as a purveyor of sunless tanning solutions that aim to deliver radiant, sun-kissed skin without the harmful effects of the sun. The brand emphasizes a blend of beauty and skincare, offering a product that not only tans but also hydrates. This positions the brand as a provider of a luxurious tanning experience that prioritizes skin health. They want to occupy the space of premium self-tanning for the consumer that wants the effect of tanned skin while also caring for their skin's health. # Product The featured product is the Antioxidant Face Tanning Micromist by Coco & Eve, presented as a tanning product for the face. It is described as providing instant results along with 24-hour moisturization. The product is packaged in a pink bottle with a spray nozzle. The bottle indicates that it contains 75ml/e 2.54 fl oz of product. The primary selling points are the convenience of a mist application, the promise of instant tanning results, and the added benefit of moisturizing the skin for a full day. The product aims to address the barrier of time and effort often associated with traditional self-tanners. # Visual style The ad has a highly polished, studio-shot appearance with a focus on product presentation. The visual motif includes a bright, monochromatic color scheme dominated by shades of pink. There are no obvious filters or image treatments, but the lighting is carefully controlled to create soft shadows and highlights. The typography is integrated cleanly, with bold sans-serif fonts used for key messaging. Overall, the style is designed to be scannable and eye-catching in the feed, leveraging the visual appeal of the product and the brand's color palette. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for a tan without the harmful effects of the sun. It aims to solve the problem of time consumption with the promise of 'Instant results'. # Value propositions - Instant results with 24-hour moisturisation - 20% off the Antioxidant Face Tanning Micromist # Benefits - Instant results - 24-hour moisturisation # Features - Antioxidant Face Tanning Micromist # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is consistently present throughout the ad, as they present the product, its benefits, and the special offer to the audience. # Storyline - The ad opens by introducing a limited-time offer of 20% off, creating a sense of urgency and incentivizing immediate purchase. This part of the story is being told by the brand, aiming to catch the viewer's attention right away and push them to consider the product due to the discount. - Next, the ad highlights the product name: Antioxidant Face Tanning Micromist. This part of the story is being told by the brand to inform the viewer of what the product is and begin to generate awareness of the product. - The ad then mentions 'Instant results with 24-hour moisturization', which is a claim the brand is making, emphasizing the key benefits of the product and addressing potential customer needs for quick and hydrating tanning solutions.

# Ad summary This ad shows a woman applying Coco and Eve tanning products to her face and body. The ad is designed to showcase the brand and encourage viewers to achieve a long-lasting, even tan. # Brand positioning Coco & Eve is presented as a luxury tanning and skincare brand that offers high-quality, island-inspired products for achieving a natural, long-lasting tan. The brand aligns with a lifestyle of self-care, beauty, and indulgence, promoting the feeling of being on a tropical island. It emphasizes the importance of protecting skin from sun damage, suggesting a focus on both aesthetic and health-conscious values. The brand’s positioning is emotional, creating a connection to relaxation and beauty, while also remaining functional by providing effective tanning solutions. # Product The ad features several Coco & Eve tanning and skincare products. The main product is the Coco & Eve Sunny Honey Bali Bronzing Foam, in the shade Dark, a self-tanner that delivers a bronzy, golden undertone for a natural-looking tan. It's designed for individuals who want to achieve a tan without the harmful effects of the sun and avoid blotchy skin from sun burns. The product is applied with the Coco & Eve Bronzing Mitt which helps to seamlessly blend the tanning foam. Additionally, the Coco & Eve Face Tanning Micromist is introduced, which is used to help provide the face with color. The ad addresses the barrier of sun damage by promoting the Coco & Eve Coconut Milk Body SPF 50, a coconut milk-based sunscreen that protects against UVA and UVB rays while moisturizing the skin. Together, these products create a comprehensive tanning routine that provides a beautiful tan and keeps skin protected. # Visual style The ad has a polished, UGC feel with bright, natural lighting. The editing style consists of quick cuts between shots of the woman speaking and demonstrating the products. The production quality is high, suggesting a well-planned and executed commercial with the intention of emulating an authentic UGC feel. The pacing is moderate, with cuts timed to coincide with voiceover lines to maintain engagement. # Hooks Spoken: 00:00–00:01 Look how insane this is. Text overlay: 00:00–00:02 / SECRET TO MY LONG-LASTING / ✨TAN GLOW✨ Visual: 00:00–00:02 Close-up shot of a fair-skinned young woman with her hair pulled back in a low ponytail, wearing a light yellow tube top and gold cross necklace. She stands outdoors against a glass door with a blurry natural background. She is holding a pink spray bottle and speaking with a slight smile, showing off the tan on her face and shoulders. The lighting is bright and natural. # Funnel stage Consideration # Pain points The ad addresses the pain point of sunburns ruining a tan and leading to blotchy skin. # Value propositions - The Coco & Eve Sunny Honey Bali Bronzing Foam provides the perfect bronzy, golden undertone for a natural looking tan. - Coco & Eve Coconut Milk Body SPF 50 provides protection from UVA and UVB rays. # Benefits - Beautiful, even tan - Glowing from within - Moisturized and protected from the sun # Features - Bronzy, golden undertone - 50 SPF - Protects you from UVA and UVB # Call to action None used. # Social proof - “I’m literally glowing” – Female 1 (Creator) - “I can already tell that this one is so much more bronzy than the other one” – Female 1 (Creator) - “I am literally a glowing goddess” – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal tanning routine and experiences. # Storyline - 00:00–00:02 00:00–00:02 The creator introduces her long-lasting tan glow, showing off her tan and saying she is literally glowing, enticing viewers to learn her secret. - 00:02–00:07 00:02–00:07 The creator explains her tanning routine and how she makes it last since tanning season is coming up, framing the product as a solution for achieving a natural tan without the negative effects of sunburn. - 00:07–00:15 00:07–00:15 The creator describes how sunburns can ruin a tan and introduces Coco & Eve self-tanner as the solution, framing a key pain point that leads to the value proposition of the product. - 00:15–00:23 00:15–00:23 The creator highlights specific features of the Coco & Eve tanning foam, such as its bronzy, golden undertone, selling the product as a way to obtain the perfect bronzy tan. - 00:23–00:29 00:23–00:29 The creator praises the Coco & Eve tanning mitt and tanning foam, and highlights the undertone and island scent, emphasizing the sensory experience and high quality of the tanning products. - 00:29–00:33 00:29–00:33 The creator shares how much more bronzy she thinks that the Coco & Eve self-tanner is. - 00:33–00:47 00:33–00:47 The creator introduces a Face Tanning Micromist, explaining its purpose for getting a little sun on the face without the sun damage, while also explaining how to apply it to the face. She also states she will let it sit for 6 hours to provide transparency and build trust. - 00:47–00:51 00:47–00:51 The creator quickly transitions to her final result, talking about the tan that she is talking about. - 00:51–01:13 00:51–01:13 The creator introduces the Coco & Eve Coconut Milk Body SPF 50, explaining that moisturizing and protection from the sun is the most important step to help your tan last longer. The creator highlights that she is literally a glowing goddess, with her tanning routine never missing.

# Ad summary Image ad for Coco & Eve self-tanner showing a before and after comparison with an offer for 20% off. # Brand positioning Coco & Eve is presented as a brand focused on natural self-tanning solutions, highlighted by the claim of "All Natural DHA." The brand aligns with a lifestyle that values sun-kissed skin without the harmful effects of the sun, promoting a beauty routine that is both safe and effective. The tone is playful, as seen in the product name Sunny Honey Bali Bronzing Foam. It positions itself as a modern, conscious choice in the self-tanning market. # Product The featured product is Coco & Eve's Sunny Honey Bali Bronzing Foam, an all-natural DHA self-tanner. It is presented as a safe alternative to sun tanning, offering a way to achieve a bronzed look without the risks associated with sun exposure. The product is likely targeted towards individuals seeking a natural-looking tan with the convenience of a foam application. The ad addresses purchase barriers by highlighting its natural ingredients, suggesting a healthier option. The before and after shot shows how the product transforms the skin, promising a Bali-worthy tan. # Visual style The ad has a clean, polished look with a focus on showcasing the product's effect. The composition is simple with the before-and-after shot being the central focus. The tropical element adds to the brand's association with a Bali-inspired tan. # Hooks Headline: All Natural DHA Self Tanner Bali Bronzing Foam # Funnel stage Consideration # Pain points The ad implies the pain point of wanting a tan without the harmful effects of sun exposure or harsh chemicals, as it promotes "All Natural DHA Self Tanner." # Value propositions - All Natural DHA Self Tanner Bali Bronzing Foam # Benefits - Self Tanner - Bali Bronzing Foam # Features - All Natural DHA # Call to action None used. # Point of view - Brand: top caption, promoting the benefits of the product (All Natural DHA Self Tanner Bali Bronzing Foam). # Storyline - The ad starts with the product name and benefit: "All Natural DHA Self Tanner Bali Bronzing Foam". The brand is telling the audience what the product is, and why they should use it; it's a natural self-tanner for a Bali-worthy bronze without the sun exposure risks. - Then, the ad visually demonstrates the product's effectiveness with a before-and-after comparison of a leg. From the customer's POV, they see a clear difference in skin tone, emphasizing the product's transformative power. - Finally, a limited-time offer of "20% OFF" is shown to create a sense of urgency and incentivize immediate purchase. This is from the brand's POV, seeking to convert interest into sales by providing a compelling discount.

# Ad summary This image ad promotes Bali Bronzing Foam by Coco & Eve, highlighting its status as a best-selling tan and offering a limited-time 20% discount. The ad features the product alongside beach-themed accessories and lemon slices, creating a summer-inspired, visually appealing composition. # Brand positioning Coco & Eve presents itself as a premium, solution-oriented brand within the self-tanning market. The brand aims to occupy the space of providing luxurious, effective self-tanning solutions. The brand aligns with a lifestyle of beauty and self-care, positioning itself as the go-to for achieving a sun-kissed glow. Rather than leaning into the harmful effects of sunbathing, Coco & Eve provides a safe alternative. # Product The product being advertised is Coco & Eve's Bali Bronzing Foam in Sunny Honey shade. This is a self-tanning product designed to provide a natural-looking tan. It is packaged in a tall, cylindrical bottle with a pink cap and a label displaying the brand and product name. The product is explicitly called out as 'the best selling tan in the market!' Purchase barriers are addressed with a limited time offer of '20% Off'. # Visual style The ad uses a bright, summery aesthetic with pastel colors and natural elements to create a beachy vibe. The production quality appears to be studio-shot with controlled lighting and a focus on product presentation. The visual motifs include beach-themed accessories and citrus, reinforcing the tanning theme. The image has been color-graded with warm tones to enhance the sun-kissed effect. The typography is clean and legible, ensuring the message is easily scannable. # Hooks Headline: Bali Bronzing Foam # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The ad combines the 'best selling' claim with a '20% OFF' offer, providing both a quality assurance and a cost savings to encourage immediate purchase. # Benefits - Achieve a tan # Features - Best selling tan in the market # Call to action None used. # Social proof - The best selling tan in the market! # Point of view - Brand: All of the text and visuals showcase the product, its benefits, and the offer, indicating a brand-centric point of view focused on promoting the product. # Storyline - From the brand's perspective, the opening text highlights the 'Bali Bronzing Foam' to immediately identify the product being promoted. This introduces the product to viewers and sets the stage for what follows, establishing brand recognition and product awareness. - From the brand's perspective, the text 'The best selling tan in the market!' builds trust and credibility with the viewer. This assures viewers that the product is popular and effective, encouraging them to consider it. - From the brand's perspective, the '20% OFF' callout generates excitement and urgency, compelling viewers to make a purchase decision within the limited time frame.

# Ad summary The ad promotes Coco & Eve Bronzing Face Drops as the perfect face tanner for a hydrating and buildable glow. The ad features a single bottle of the product surrounded by fruit on a sandy surface to give a beachy aesthetic. A circular badge announces a limited-time offer of 20% off. # Brand positioning Coco & Eve is presented as a brand focused on achieving a natural sun-kissed glow through their tanning products. They align with a lifestyle that values convenience, hydration, and customization, as highlighted by the mention of a hydrating and buildable glow. The brand avoids harsh or artificial tanning methods, opting for a formulation that is gentle and nourishing to the skin. Coco & Eve aims to occupy a space in the consumer's mind as a provider of safe and effective tanning solutions that enhance natural beauty. # Product The product featured is Coco & Eve Bronzing Face Drops, a serum tanner designed for the face. It promises a perfect face tan with a hydrating and buildable glow. The product contains HA (Hyaluronic Acid) and fruit extracts, emphasizing its hydrating and skin-nourishing properties. It is packaged in a small bottle with a dropper for easy and precise application, allowing users to customize their tan intensity. The product is for those seeking a natural-looking tan and a radiant complexion. # Visual style The ad has a bright and summery visual style, enhanced by the use of natural light and beach-themed elements. The background features a gradient of light blue, reminiscent of a clear sky. The overall production quality is high, suggesting a professional studio shot. The image is designed to be visually appealing and quickly scannable, making it effective for attracting attention in a social media feed. # Hooks Headline: Bronzing Face Drops Perfect face tanner for a hydrating buildable glow # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Perfect face tan for a hydrating buildable glow: Links the product's function with the desired outcome of a natural, radiant complexion. # Benefits - Perfect face tan - Hydrating glow - Buildable glow # Features - Face tanner - Hydrating - Buildable glow # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the image. The brand is the source of the headline, offer, and product placement, communicating the product’s features, benefits, and availability. # Storyline - The ad opens by presenting the Coco & Eve Bronzing Face Drops and its benefits of providing a perfect face tan for a hydrating and buildable glow. The intention is to introduce the product and immediately highlight its key advantages. The audience is experiencing this from the brand's perspective, which is promoting the product's features. - Next, the ad emphasizes the limited-time offer of 20% off to create a sense of urgency and encourage immediate purchase. The intention is to incentivize viewers to take action and capitalize on the discount. The brand is conveying this message to drive sales and conversions. - The ad shows a bottle of the Coco & Eve bronzing face drops, positioned among beachy items, with fruit and sand to further emphasize the association between the product and achieving a sun-kissed look. The audience is viewing this from the brand's perspective, which aims to create a desirable image.

# Ad summary Ad for Coco & Eve self-tan sets. The ad features the brand's products in a kit against a light blue background with flowers and a save 20% offer. # Brand positioning Coco & Eve is presented as a provider of high-quality self-tanning products. The brand aims to occupy a space in the consumer's mind as a solution for achieving a tan without the harmful effects of the sun. The brand promotes a beauty and self-care lifestyle. This brand does not follow the behavior of traditional tanning products that can have undesirable smells or can stain clothing. Coco & Eve focuses on ease of use and natural-looking results. # Product The advertised product is a Coco & Eve Self-Tan Set. The set includes a self-tanning foam, a kabuki brush for application, and a mister. The self-tanning foam is designed to provide a natural-looking tan. The kabuki brush is for even application. All of these products are packaged inside of a pink Coco & Eve drawstring bag. The key selling point is the complete set for a full tanning experience at home. # Visual style The ad has a clean and vibrant visual style. The production quality is high, with professional studio lighting and a focus on showcasing the products. The floating effect of the products adds a dynamic and playful element to the ad. # Hooks Headline: Save 20% # Funnel stage Bottom of funnel # Pain points None used. # Value propositions - Coco & Eve Self-Tan Sets are on sale for a limited time. # Benefits - Save 20% # Features - Self-Tan Sets # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand highlights the value of the self-tan set and emphasizes the savings, showing the benefits of purchasing their product. # Storyline - The ad opens with the offer to save 20% on Coco & Eve Self-Tan Sets. This is intended to immediately capture the viewer's attention and communicate the value of the product from the brand's perspective. - The ad showcases the self-tan set, including the tanning foam, kabuki brush, and drawstring bag, arranged in a visually appealing manner, implying a complete and convenient tanning solution for the customer. - The combination of the offer and the product showcase aims to encourage viewers to consider purchasing the self-tan set as a convenient and cost-effective way to achieve a tan from the brand's perspective.

# Ad summary This ad for Coco & Eve bronzing face drops uses a before-and-after format to show how a young woman's skin is enhanced by the product. The ad highlights the product's key features and benefits through a combination of visuals and on-screen text. # Brand positioning Coco & Eve presents itself as a modern beauty brand that focuses on delivering natural and effective skincare and tanning solutions. The brand is clearly aligned with a lifestyle that values self-care and a healthy glow. Instead of pushing against the beauty category, it embraces the desire for enhanced appearance, offering products that promise customization and visible results. The brand emphasizes functional benefits with a touch of emotional appeal, as seen in its focus on a customizable glow. # Product The ad promotes Coco & Eve Bronzing Face Drops, a serum designed to impart a tanned glow to the face. The product contains 5x Hyaluronic Acid for an even finish and is infused with skincare. The key selling points emphasized in the ad are that the drops can be mixed into any moisturizer, allowing for a customized glow. The number of drops determines the glow intensity. The product is highlighted as non-drying and alcohol-free, addressing potential purchase barriers related to skin dryness and irritation. # Visual style The ad uses a clean and bright aesthetic with a polished commercial feel. The editing includes quick cuts to maintain a brisk pace, with product actions timed to the music's beat. The visual style aims to convey a sense of accessible luxury and effectiveness, appealing to a beauty-conscious audience. # Hooks Spoken: 00:00–00:01 [Singing] Give me vibrations Text overlay: 00:00–00:01 Before / 00:01–00:01 After Visual: 00:00–00:01 Close-up shot of a young, light-skinned woman with blonde wavy hair, wearing a white top. The background is a plain white wall. The camera is stationary at eye level. The woman holds a bottle of Coco & Eve Bronzing Face Drops in front of her face. Text overlay reads 'Before' and quickly transitions to 'After', showing a visibly bronzed complexion. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of wanting a sun-kissed glow without the harmful effects of sun exposure. This is visibly implied by the user's skin tone in the 'before' shot. # Value propositions - Customizable glow: By mixing the product with any moisturizer, the user can control the intensity of their tan. - Skin benefits: Infused with skincare (HA), so you're tanning and hydrating at the same time. - Gentle formula: Non-drying and alcohol-free, making it suitable for sensitive skin. # Benefits - Customize your glow - More drops = more glow - Infused with skincare (HA) # Features - 5x Hyaluronic Acid for the most even finish - Non-drying - Alcohol-free # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The entire ad is presented from the perspective of a presumed customer using the product to achieve a desired bronzed effect. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a quick before-and-after transformation of the user's face. The 'before' shows less tanned skin and the 'after' shows a bronzed complexion. The transformation is meant to hook viewers by showcasing the immediate visual impact of the product. - 00:02–00:03 00:02–00:03 The ad introduces the 'Bronzing Face Drops' product with the bottle centered in the frame. This allows the viewer to understand the product being featured. This introduces what product is being demoed. - 00:04–00:08 00:04–00:08 The woman adds a few drops of the product into the moisturizer and applies it to her face. Text overlays highlight key features like 'mix into your moisturizer - customize your glow', 'more drops = more glow', 'infused with skincare (HA)', and 'non-drying, alcohol-free'. This communicates the ease of use and highlights the product's features. - 00:09–00:12 00:09–00:12 The model smiles as the ad highlights the product's most important feature, which is '5x Hyaluronic Acid for the most even finish'. It shows off the model's bronzed skin and the result of using the product. - 00:13–00:16 00:13–00:16 The product is shown again with a 'Bronzing Face Drops' text overlay. The model is shown holding the product with bronzed skin. This reinforces the product name and overall impact.

# Ad summary The ad features a split screen of a woman without makeup and with light makeup. The woman demonstrates COCO & EVE Sunny Honey Bronzing Face Drops on her face. # Brand positioning COCO & EVE is presented as a brand that promotes a natural glow without the need for heavy makeup or foundation. The ad showcases a product that allows users to embrace their natural skin while enhancing it with a sun-kissed tan. The brand positions itself as a solution to ditch heavy foundations and embrace a more radiant, natural look. The brand aligns with a lifestyle that values simplicity, confidence, and effortless beauty. It challenges the norm of covering up imperfections and encourages customers to glow up with a healthy, natural tan. # Product COCO & EVE Sunny Honey Bronzing Face Drops are presented as a tanning solution that is so good that it can replace foundation. The product is applied by dispensing a few drops onto the hand and then gently massaging it onto the face. It is designed for individuals who want to achieve a tan without the need for heavy coverage. The USPs include providing a natural-looking tan that eliminates the need for foundation, giving a radiant glow, and enhancing the skin's appearance. The product is used in a daily beauty routine, and the ad addresses the barrier of needing foundation to cover imperfections by offering a tanning alternative. # Visual style The ad has a polished commercial aesthetic. The editing style features quick cuts to showcase different stages of the makeup application process. The visual motifs include close-ups of the model's face and the product being used. The pacing is quick, with cuts timed to the music beats. # Hooks Spoken: 00:00-00:13 [singing] Out with all my fans, fire dripping down my dress. Make you wanna look again. But you good, oh. Text overlay: 00:00–00:02 Why cover up when you can glow up? Visual: 00:00–00:01: A split screen shows the model's face in the upper half without makeup and in the lower half with light makeup. She is wearing a light pink headband and tank top. The background is a white tiled bathroom wall. # Funnel stage Consideration # Pain points The ad addresses the need to cover up imperfections with heavy foundation by offering a tanning alternative. # Value propositions - Achieve a sun-kissed glow without heavy foundation - Get a glamorous look easily # Benefits - A tan so good, you'll ditch your foundation - Glamorous straight off the screen # Features - COCO & EVE Sunny Honey Bronzing Face Drops # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shown through the perspective of a satisfied customer of the product. # Storyline - 00:00–00:01 The ad starts with a split screen showcasing the model with and without makeup. She holds the COCO & EVE product in her hand. - 00:02–00:02 The model dispenses a few drops of the tanning solution onto her hand. - 00:03–00:05 She applies the tanning solution to her face, gently massaging it in. - 00:06–00:08 The model holds up the COCO & EVE bottle, displaying the product. - 00:09–00:13 The model applies concealer, blush, and lip liner after applying the tanning product, showcasing a finished makeup look.

# Ad summary This image promotes Coco & Eve's Sunny Honey Protect Highlighter Body SPF 50, emphasizing both sun protection and a shimmering effect. The product is highlighted through visual demonstration and textual callouts, targeting consumers who value sun protection with an added aesthetic appeal. # Brand positioning Coco & Eve presents itself as a luxury skincare brand, positioning itself in the market as the go-to for effective sun protection without compromising on aesthetics. The brand is modern and trendy, offering unique, innovative skincare products that deliver both health and beauty benefits. Coco & Eve defies the category norm of purely functional suncare by adding a shimmering effect to their SPF, appealing to customers who want sun protection with an added touch of glamour. The brand aligns with a lifestyle that values both skin health and visual appeal, making it a must-have for the modern, beauty-conscious consumer. # Product Coco & Eve Sunny Honey Protect Highlighter Body SPF 50 is a dual-action product that combines sun protection with a shimmering highlighter effect. This product is designed for individuals who want to protect their skin from the sun while enhancing their natural glow. It features SPF 50, providing high protection against UVA and UVB rays. The product also contains Vitamin E and Cocoa Extract. The USP is its ability to highlight the skin with a light-catching glow while providing broad-spectrum sun protection, addressing the need for suncare with a cosmetic enhancement. The ad showcases the product's shimmering effect through a visual demonstration of the liquid formula, indicating that it can be used for occasions when one desires both sun protection and an enhanced aesthetic appearance. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation and visual appeal. The overall style is clean and modern, with a warm color palette and a focus on highlighting the product's shimmer and glow. The typography is integrated clearly and legibly, with a combination of bold and standard fonts to emphasize key messages. The visual style mimics a platform-native aesthetic, likely tailored for in-feed placement on social media platforms, with a blend of high-design elements and clear messaging for scannability. # Hooks Headline: SPF, but make it shimmery # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the feeling that sunscreen products can feel boring or purely functional. Many people want sun protection but would prefer not to sacrifice the opportunity to enhance their appearance with a shimmering effect. # Value propositions - SPF 50 that highlights skin with a light-catching glow # Benefits - Highlights skin with a light-catching glow - High Protection - Water Resistant # Features - SPF 50 - High Protection UVA + UVB | Broad Spectrum SPF 50 - Water Resistant (40 minutes) - Vitamin E + Cocoa Extract # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand's perspective is present in the text, visuals, and product presentation to convey its value proposition. The copy such as, "SPF, but make it shimmery" represents the brand's voice in communicating the product's benefits. # Storyline - The ad opens with a shot of Coco & Eve's Sunny Honey Protect product line, immediately establishing a visual focus on the brand and its product offering. This is the brand introducing itself and its latest offering to capture attention. - The central message highlights the dual function of the product, 'SPF, but make it shimmery,' which explains the brand's unique product proposition. This comes from the brand, aiming to resonate with consumers looking for sun protection with an added beauty benefit. - The ad elaborates on the visual benefits of the product, stating that it 'Highlights skin with a light-catching glow,' emphasizing its cosmetic appeal. This is from the brand's POV, highlighting the product's capacity to enhance the skin's natural radiance.

# Ad summary This is a video ad for Coco & Eve bronzing face drops. A young woman with long hair and red nail polish demonstrates the product application and displays before and after results. She applies a few drops of tanning serum and lets it set for 6 hours, after which her skin looks tan and glowy. # Brand positioning Coco & Eve is a brand that specializes in beauty and self-tanning products with ingredients like HA and fruit extracts. The brand values a natural-looking glow for the skin. Coco & Eve positions itself as a solution to provide a beautiful glow and natural-looking tan with its products. # Product The featured product is Coco & Eve Bronzing Face Drops in dark tan shade, a self-tanning serum for the face. The product contains HA and fruit extracts. The serum is applied directly to the face using a dropper and left on for 6 hours. After 6 hours, the serum creates a 'gorgeous, natural-looking tan' and leaves you 'with such a beautiful glow.' # Visual style The ad has a UGC feel, likely created with a phone camera and natural light. The editing includes quick cuts to show product application and before/after results. The pacing is moderate, with some static shots and selfie-style framing. The overall tone is casual and conversational. # Hooks Spoken: I found out a new product that I'm obsessed with. Text overlay: COCO & EVE Visual: 00:00–00:02 The video shows a person holding a white bottle with a pink cap and red nails. The bottle is labeled “COCO & EVE BRONZING FACE DROPS.” The person is wearing a white shirt and a white headband. # Funnel stage Consideration # Pain points The ad shows the desire for a natural-looking tan and a beautiful glow. This is shown by the woman describing the final results after using the face drops. The woman states, "gorgeous, natural-looking tan" and "It leaves you with such a beautiful glow." # Value propositions - Face tanning drops that contain HA and fruit extracts resulting in a gorgeous, natural-looking tan and leaves you with such a beautiful glow. # Benefits - gorgeous, natural-looking tan - It leaves you with such a beautiful glow # Features - HA + fruit extracts - Face tanning drops # Call to action None used. # Social proof - “I found out a new product that I'm obsessed with.” – Female 1 (Customer) # Point of view - Customer 100% – The ad is delivered by an apparent customer of the brand who demonstrates product use. # Storyline - 00:00–00:02 The video begins with a woman holding a bottle of Coco & Eve bronzing face drops. She shares that she has found a new product that she is obsessed with. The intention is to grab the viewer's attention by introducing a new and exciting beauty product. The audience experiences the story from the perspective of a creator sharing her excitement about the product. The tone is enthusiastic. - 00:02–00:07 The woman applies a few drops of the bronzing serum on her hands and then massages it into her face. This shows the usage and application of the product. The perspective is still of the creator demonstrating the product. The tone is informative and helpful. - 00:07–00:09 The video displays a split-screen of before and after results of the woman using the product. This gives visual proof of the product's effectiveness. The audience experiences the story from the perspective of the creator showing off the result. The tone is persuasive. - 00:09–00:18 The woman, now with a tan, tells the audience to wait about 6 hours. The woman shares that after 6 hours, it turns into a gorgeous, natural-looking tan that leaves you with such a beautiful glow. The creator is sharing the long-term benefits of the product. The tone is testimonial and persuasive.

# Ad summary This ad promotes Coco & Eve's tan-boosting anti-aging body oil with SPF 30. The ad features a woman applying the product on a beach and highlights its protective, tan-boosting, and anti-aging properties, along with its luminous, non-greasy finish. # Brand positioning Coco & Eve is presented as a provider of high-quality suncare products that offer more than just basic SPF protection. The brand aims to occupy a space in the consumer's mind as a provider of products that not only protect the skin from the sun but also enhance tanning and combat aging. It is positioning itself as a brand that combines functional sun protection with cosmetic benefits, appealing to consumers who want to maintain youthful, glowing skin. The brand does not explicitly push against category norms but focuses on elevating its products by offering multiple benefits in one. # Product The product being advertised is Coco & Eve's Tan Boosting Anti-Aging Body Oil SPF 30. This body oil protects, boosts tans, and fights aging. It promises a luminous finish without being greasy. The product is designed for individuals who want to achieve a tanned look while also protecting their skin from the sun's harmful rays and aging effects. It's presented as a triple-threat SPF that offers more than just sun protection, also boosting tan and acting as an anti-aging oil, making it a valuable addition to a skincare routine. # Visual style The ad features a bright, beachy aesthetic with natural lighting and clear shots. The editing includes quick cuts between product application, results, and close-ups of the product bottle. The production quality is polished, aiming for a commercial feel that highlights the luxurious aspect of the body oil. The pacing is moderate, with cuts that synchronize with the music beats. # Hooks Spoken: 00:00–00:02 [Singing] Come on, come here, come a little closer. Text overlay: 00:00–00:01 POV: / 00:00–00:01 Your SPF does one thing / 00:00–00:01 Mine does three Visual: 00:00–00:01 A person's hands hold a bottle of Coco & Eve Sunny Honey tan boosting anti-aging body oil SPF 30 on a tan-colored linen cloth. The lighting is bright. The shot is close up with a POV angle. / 00:01–00:02 A person is shown lying on a blue and tan beach towel on a beach, as another person sprays and rubs the body oil on their legs. In the background is the ocean, a large rock in the water, and a hillside. # Funnel stage Consideration # Pain points The ad addresses the need for sunscreen that is not only protective but also enhances one's tan and combats aging. The implication is that traditional sunscreens may not offer these additional benefits. # Value propositions - Provides sun protection, enhances tan, and combats aging in one product. - SPF 30 offering protection, luminous finish that is not greasy # Benefits - Protects - Boosts tans - Fights aging - Triple threat SPF # Features - SPF 30 - Luminous finish - Non-greasy # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of the customer, showing the product on their body. # Storyline - 00:00–00:01 The Coco & Eve Sunny Honey SPF 30 body oil is presented by a person holding it on a light colored towel, with text saying it does three things. - 00:01–00:02 00:01–00:02 The body oil is sprayed and rubbed on the legs of a person lying on a beach towel. The message is that this is what the product looks like in use. - 00:02–00:05 00:02–00:05 The body oil is applied on a person's arm on the beach with the overlay text that it protects, boosts tans, and fights aging. - 00:06–00:07 00:06–00:07 A person is lying on the beach, with the product on their legs, with the overlay text that it has SPF 30, luminous finish, and is non-greasy. This shows what the result of the product is. - 00:08–00:09 00:08–00:09 A person is lying on the beach, smiling, with the overlay text that it is a triple-threat SPF. - 00:09–00:11 00:09–00:11 The bottle is held up with the overlay text that it is a tan-boosting, anti-aging body oil SPF 30.

# Ad summary This ad showcases Coco & Eve Bronzing Face Drops with Hyaluronic Acid, emphasizing the product's ability to provide a customizable and hydrating glow. The ad features a fair-skinned woman applying the product to her face to demonstrate the ease of use and natural-looking results. # Brand positioning Coco & Eve is presented as a brand that offers skincare-infused tanning solutions for a customizable and natural-looking glow. The brand positions itself in the beauty market by providing products that are easy to use and cater to those who seek a non-drying and alcohol-free tanning experience. It emphasizes the functional aspects of its products, such as providing customization and skincare benefits, rather than focusing on purely emotional benefits like empowerment or luxury. The brand ignores the norm of harsh or overly intense self-tanners, instead promoting a balanced and skin-friendly approach to tanning. # Product The featured product is Coco & Eve Bronzing Face Drops with Hyaluronic Acid, a serum designed to provide a customizable and natural-looking tan. The product is for individuals seeking a controlled tanning experience that can be tailored to their desired level of glow. It works by mixing drops into a moisturizer and applying to the face, allowing users to customize their tan intensity. Explicit details include being infused with skincare ingredients like Hyaluronic Acid, which offers the benefit of 5x Hyaluronic Acid for an even finish, being non-drying, and alcohol-free. The USPs highlighted are its ability to customize the glow intensity, its hydrating properties, and its gentle formulation. This product is worth trying for those who want to avoid intense self-tanners and achieve a natural, hydrated, and customizable tan. # Visual style The ad has a clean and polished aesthetic, typical of UGC-style beauty content. The editing is smooth with static shots and simple transitions. The production quality is high, giving it a commercial feel despite the UGC format. There are no recurring visual motifs besides the consistent use of a light gray background. The pacing is moderate, with a shift to faster cuts as product benefits are highlighted, enhancing the audio-visual sync. There are about 20 cuts per minute. # Hooks Spoken: 00:00–00:01: Self-tan too intense? Text overlay: 00:00–00:01: Self-tan too intense? / 00:01–00:01: Try this instead Visual: 00:00–00:01: A fair-skinned woman with wavy blonde hair and wearing a white top holds up a bottle of Coco & Eve product, blurring it slightly. The background is a plain, light gray wall. She looks directly at the camera with a neutral expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common issue of self-tanners being too intense. The ad copy highlights: 'Self-tan too intense?' # Value propositions - Customize your glow: by mixing drops into your moisturizer - Skincare-infused: With hyaluronic acid for a hydrating effect # Benefits - customize your glow - more drops = more glow # Features - Infused with skincare (HA) - non-drying, alcohol-free - 5x Hyaluronic Acid for the most even finish # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a user demonstrating the product. # Storyline - 00:00–00:01 The ad begins by posing a question about the intensity of self-tanners, suggesting a need for an alternative. - 00:01–00:03 The ad then introduces Coco & Eve Bronzing Face Drops as the solution. This serves to transition from the problem to the proposed product. - 00:03–00:09 The ad provides instructions on how to use the product, emphasizing its customizability and hydrating properties. This reinforces the product's unique selling points and appeals to the customer's desire for control and skincare benefits. - 00:09–00:12 The ad reinforces product benefit of the Hyaluronic acid and provides a visual showcase of the finished look of the product - 00:12–00:16 The ad finishes by showing the bottle of the product and reinforcing the product name.

# Ad summary A young woman with fair skin uses Coco & Eve tanning mist and then shares the results six hours later. # Brand positioning Coco & Eve is presented as a brand focused on delivering effective and convenient tanning solutions. The brand is positioned as being trendy and "going viral", suggesting it is popular and trusted by consumers. The focus on achieving a bronzed, hydrated, and streak-free tan promotes the brand's commitment to providing a high-quality, fuss-free tanning experience. The brand appears to be functional, focusing on the clear results and efficiency of the product. # Product Coco & Eve’s Antioxidant Face Tanning Micromist is a tanning product designed for the face that claims to provide a bronzed, hydrated, and streak-free tan. It comes in a bright pink spray bottle and can be applied to the face, neck, and chest. The tanning mist is intended for anyone who wants a convenient and effective tanning solution for their face. The product is described as going viral, implying it has gained popularity and positive attention. The ad addresses purchase barriers by showcasing the results within six hours and emphasizing the product's streak-free finish. # Visual style The ad has a polished UGC feel, using natural lighting and a close-up selfie-style camera. The editing style includes quick cuts to emphasize the before-and-after transformation. The pacing is consistent, with about one to two cuts per second, creating a sense of urgency and excitement. The overall aesthetic is bright and clean, appealing to a younger audience interested in skincare and beauty. # Hooks Spoken: Female 1: Are you seeing this color? Text overlay: Are you seeing this color? Visual: 00:00–00:01: Close-up shot of a woman’s face with fair skin, blonde hair, and light blue eyes. She is wearing a white and pink patterned pajama top. The background is a blurry interior, possibly a bedroom or living room. The lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point is having pale skin and wanting to achieve a natural-looking tan without streaks or dryness. "This was my skin literally just six hours ago" visually highlights the dramatic difference the product makes. # Value propositions - Coco & Eve’s Antioxidant Face Tanning Micromist provides bronzed, hydrated, and streak-free skin within six hours. # Benefits - bronzed - hydrated - streak-free # Features - Antioxidant Face Tanning Micromist # Call to action None used. # Social proof - "This tanning mist from Coco & Eve keeps going viral, so I needed to try it." - The fact that the tanning mist is described as “going viral” implies social proof through popularity and positive attention. # Point of view - Customer 100% – The entire video is presented from the perspective of a user of the product, showcasing her personal experience and results. # Storyline - 00:00–00:01 A woman with fair skin and blonde hair asks, "Are you seeing this color?" - 00:01–00:05 The woman states, "This was my skin literally just six hours ago," showing a before-and-after comparison. - 00:05–00:08 The woman holds up the Coco & Eve tanning mist, mentioning, "This tanning mist from Coco & Eve keeps going viral, so I needed to try it." - 00:08–00:10 The woman sprays the tanning mist on her face, neck, and chest, saying, "Just did five to six sprays on my face, neck, and chest." - 00:10–00:14 The woman adds, "In six hours, my skin is going to be... bronzed, hydrated, streak-free," listing the benefits of the product.