How ClassPass Advertises on Meta

# Ad summary This ad promotes ClassPass by offering two weeks for £1. The ad features a woman doing pilates on a reformer. # Brand positioning ClassPass is presented as an accessible and affordable way to explore various fitness classes. The ad promotes a limited-time offer of two weeks for £1, suggesting that ClassPass aims to make fitness accessible to a broader audience. The brand aligns with a lifestyle that values variety and flexibility in fitness routines, pushing against the norm of committing to a single gym or studio. The brand positioning is functional, focusing on the simplicity and affordability of accessing multiple fitness options. # Product ClassPass is a fitness membership that allows users to access a variety of classes and gyms. The ad highlights a limited-time offer of two weeks for £1, making it an affordable way to try out different fitness activities. The product is for individuals interested in exploring various fitness options without committing to a single gym or studio. The ad addresses the purchase barrier of high membership costs by offering a trial period at a significantly reduced price. The ad encourages viewers to take advantage of the offer and experience the variety and flexibility that ClassPass provides. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the fitness activity. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, with a focus on highlighting the offer. # Hooks Text overlay: 00:00–00:09: hold onto your reformer bc ClassPass is offering two weeks for £1 Visual: 00:00–00:09: A woman with fair skin and brown hair is shown doing pilates on a reformer in a bright studio. She is wearing a black sports bra and black shorts with black and white socks. The camera is stationary and captures her movements from a side angle. # Funnel stage Top of funnel (Awareness) # Pain points The high cost of fitness memberships can be a barrier to trying new classes. # Value propositions - Try ClassPass for two weeks for only £1 # Benefits - Affordable way to try different fitness classes # Features - Two weeks for £1 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the offer and the activity. # Storyline - 00:00–00:09 The ad opens with a woman doing pilates on a reformer.

# Ad summary This ad promotes ClassPass to restaurants, encouraging them to list their business on the app to increase pickup orders. It features an image of a restaurant's menu listing within the ClassPass app. # Brand positioning ClassPass is presented as a platform that helps restaurants increase their pickup orders. The brand is positioned as a partner for restaurants, providing a way to connect with more customers and grow their business. The ad focuses on the functional benefit of increased orders, suggesting that ClassPass is a practical solution for restaurants looking to boost their revenue. # Product The product being advertised is the ClassPass platform for restaurants, specifically its ability to generate more pickup orders. The ad shows a restaurant's menu listing within the ClassPass app, featuring items like lunch, smoothies, sandwiches, and grain bowls. The ad highlights the restaurant's rating (5.0 stars) and location (Williamsburg), as well as the number of orders received that week (50+). The ad addresses the purchase barrier of visibility by showcasing how ClassPass can help restaurants reach more customers and increase their order volume. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the restaurant's menu listing within the ClassPass app. The use of a light blue background and simple typography creates a sense of clarity and ease of use. The image of the sandwiches adds a touch of visual appeal and reinforces the focus on food orders. # Hooks Headline: List your restaurant on ClassPass to get more pickup orders # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of restaurants struggling to attract enough customers and generate sufficient pickup orders. The ad aims to solve this by offering increased visibility and order volume through the ClassPass platform. # Value propositions - List your restaurant on ClassPass to get more pickup orders - 5. 0 ★ rating - 50+ orders this week - Pickup on arrival # Benefits - Increased pickup orders - Visibility to more customers - Convenient pickup experience # Features - Restaurant listing on ClassPass app - Menu categories (Lunch, Smoothie, Sandwiches, Grain Bowls) - Restaurant rating (5.0 stars) - Location (Williamsburg) - Order volume (50+ orders this week) - Pickup on arrival # Call to action None used. # Social proof - 5.0 ★ rating - 50+ orders this week # Point of view - Brand: The top caption, "List your restaurant on ClassPass to get more pickup orders," is from the brand's perspective, promoting the benefits of joining the platform. - Customer: The restaurant menu listing within the ClassPass app is presented from the customer's perspective, showcasing the variety of food options, positive rating, and order volume. - Customer: The "Pickup on arrival" text is from the customer's perspective, emphasizing the convenience and efficiency of using ClassPass for food orders. # Storyline - The ad starts by stating the benefit of listing a restaurant on ClassPass: to get more pickup orders. This is told from the brand's perspective, aiming to grab the attention of restaurant owners and managers by highlighting a key value proposition. - The ad then shows a screenshot of a restaurant's menu listing within the ClassPass app. This is presented from the customer's perspective, showcasing the variety of food options available and the restaurant's positive rating and order volume. This builds trust and credibility by demonstrating the app's functionality and popularity. - The ad concludes by highlighting the convenience of pickup on arrival. This is told from the customer's perspective, emphasizing the ease and efficiency of using ClassPass for food orders. This reinforces the value proposition of the platform and encourages restaurants to join.

# Ad summary This ad promotes ClassPass to restaurant owners, highlighting the benefits of listing their restaurant on the platform. It emphasizes reaching a new audience, attracting more customers, increasing pickup orders during slower hours, and generating more revenue. The ad uses a bright, clean visual style with text overlays and app interface shots to convey its message. # Brand positioning ClassPass is presented as a platform that helps restaurants increase their visibility and revenue. The brand aims to occupy the space of a business partner that provides solutions for attracting more customers and optimizing business during slower hours. The brand aligns with values of growth, efficiency, and accessibility, offering a free way for restaurants to join and benefit from the platform's reach. The brand positioning is functional, focusing on the tangible benefits of increased orders and revenue. # Product ClassPass is a platform that allows restaurants to list their business and reach a new audience of potential customers. The platform is designed for restaurant owners looking to increase their customer base and generate more revenue, especially during slower hours. By listing on ClassPass, restaurants can attract more customers, increase pickup orders, and reach a new audience. The platform addresses the purchase barrier of customer acquisition by providing a free way to join and benefit from its reach. The ad highlights the benefits of increased orders and revenue, making it a worthwhile option for restaurants to try. # Visual style The ad has a clean and modern aesthetic with bright colors and simple text overlays. The editing style is quick cuts, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:04: [Upbeat music] Hey restaurant owners, want more customers? Text overlay: 00:00–00:01: Hey restaurant owners 👋 / 00:01–00:04: Want more customers? Visual: 00:00–00:01: The screen is bright blue with the ClassPass logo at the top. The text "Hey restaurant owners 👋" is in the center, with floating white icons labeled "Lunch," "Salads," and "Smoothies." / 00:01–00:04: The screen is black with the ClassPass logo at the top. The text "Want more customers?" is in the center. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the challenge of attracting more customers and generating revenue, especially during slower hours. The ad directly addresses this with the question, "Want more customers?" # Value propositions - Reach a new audience: By listing on ClassPass, restaurants can tap into a new customer base. - Attract more customers: ClassPass helps restaurants increase their customer base. - Increase pickup orders during slower hours: ClassPass helps restaurants optimize business during off-peak times. - Generate more revenue: ClassPass helps restaurants increase their overall revenue. # Benefits - Reach a new audience - Attract more customers - Increase pickup orders during slower hours - Generate more revenue # Features - Platform for listing restaurants - App interface - Customer ratings and reviews # Call to action Join ClassPass for free today # Point of view - Brand 100% – The entire ad is presented from the official voice of ClassPass, using scripted lines and product claims to promote the platform's benefits. # Storyline - 00:00–00:01 The ad opens with a direct address to restaurant owners, using a waving hand emoji to create a friendly and approachable tone. - 00:01–00:04 The ad transitions to a question, asking if restaurant owners want more customers, creating curiosity and highlighting a common business goal. - 00:04–00:06 The ad presents the solution: listing the restaurant on ClassPass, emphasizing the platform as a way to achieve the desired outcome. - 00:07–00:08 The ad shows a mockup of the ClassPass app interface, demonstrating how restaurants are presented on the platform and highlighting positive ratings and reviews. - 00:08–00:12 The ad lists the benefits of joining ClassPass, including reaching a new audience, attracting more customers, increasing pickup orders during slower hours, and generating more revenue. - 00:12–00:17 The ad concludes with a call to action, inviting restaurant owners to join ClassPass for free today, creating a sense of urgency and accessibility.

# Ad summary This ClassPass ad is designed to attract more customers by showcasing a local restaurant, Grab & Go, available on the platform. The ad features a visually appealing image of a sandwich and highlights the restaurant's high rating, location, menu options, and order volume. # Brand positioning ClassPass is presented as a platform that connects customers with local businesses, specifically focusing on restaurants in this ad. The brand aims to occupy a space in the consumer's mind as a convenient way to discover and access local dining options. The brand promotes a lifestyle of ease and accessibility, allowing customers to explore and support local businesses. ClassPass positions itself as a facilitator for both customers and businesses, helping restaurants attract more customers and increase order volume. The brand positioning is functional, emphasizing convenience and accessibility. # Product The featured product is the ClassPass platform, which allows users to discover and order from local restaurants. The ad showcases a specific restaurant, Grab & Go, highlighting its availability on the platform. The restaurant is described as having a 5.0 rating in Williamsburg, offering lunch options such as smoothies, sandwiches, and grain bowls. The ad also mentions that the restaurant has received 50+ orders this week, indicating its popularity. The ad addresses the purchase barrier of discovering local dining options by providing a platform that centralizes information and facilitates ordering. The ad aims to convince viewers that ClassPass is a worthwhile platform for discovering and supporting local restaurants. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product (ClassPass) and the featured restaurant in an appealing way. The production quality is high, with a well-lit and appetizing image of the sandwich. The use of a solid blue background and white text creates a sense of clarity and simplicity. The ad mimics a platform-native style, resembling a screenshot of the ClassPass app interface. # Hooks Headline: Attract more customers with ClassPass # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of restaurants needing to attract more customers. The ad states "Attract more customers with ClassPass", which directly signals this frustration. # Value propositions - ClassPass helps restaurants attract more customers by providing a platform for discovery and ordering. - ClassPass offers a convenient way for customers to discover and support local restaurants. - The platform provides a high-quality dining experience, as evidenced by the restaurant's 5.0 rating and high order volume. # Benefits - Attract more customers (for businesses) - Discover local dining options (for customers) - Convenient ordering and pickup # Features - Platform for discovering local restaurants - Restaurant rating (5.0) - Restaurant location (Williamsburg) - Menu options (Lunch, Smoothie, Sandwiches, Grain Bowls) - Order volume (50+ orders this week) - Pickup on arrival # Call to action None used. # Social proof - The restaurant's 5.0 rating and "50+ orders this week" serve as social proof, indicating that other customers have had positive experiences with the restaurant. # Point of view - Brand: The top caption, "Attract more customers with ClassPass", is from the brand's perspective, aiming to attract businesses to join the platform. - Customer: The restaurant information, including the rating, location, menu options, and order volume, is presented from the customer's perspective, providing information to help them make a decision. - External source: The restaurant's 5.0 rating and 50+ orders this week are presented as external validation, building trust and credibility. # Storyline - The ad starts by stating the intention to "Attract more customers with ClassPass", which is told from the brand's perspective. This is included to immediately convey the value proposition of the platform to potential business partners. - The ad then showcases a specific restaurant, "Grab & Go", available on ClassPass, which is told from the customer's perspective. This is included to demonstrate the platform's functionality and the types of businesses it features. - The ad highlights the restaurant's positive attributes, such as its 5.0 rating, location in Williamsburg, menu options, and order volume, which is told from an external source. This is included to build trust and credibility in the platform and the featured restaurant. - The ad concludes by mentioning "Pickup on arrival", which is told from the customer's perspective. This is included to emphasize the convenience and ease of using the platform for ordering and pickup.

# Ad summary This ad is for ClassPass, encouraging restaurants to list their business on the app to gain more pickup orders. The ad features a simple design with a light blue background and bold blue text. # Brand positioning ClassPass is presented as a platform that connects customers with fitness and wellness experiences, and in this ad, it extends its reach to include restaurants offering pickup orders. The brand aims to occupy a space in the consumer's mind as a versatile lifestyle app that caters to both fitness and dining needs. By listing on ClassPass, restaurants can tap into a new customer base and increase their order volume. The brand aligns with a modern, convenient lifestyle, promoting accessibility and ease of use. It positions itself as a partner for businesses looking to expand their reach and grow their revenue. # Product The ad promotes the opportunity for restaurants to list their business on the ClassPass app to increase pickup orders. ClassPass is presented as a platform that can help restaurants reach a wider audience and boost their sales. The ad highlights the benefit of gaining more pickup orders by partnering with ClassPass. It is aimed at restaurant owners and managers looking for ways to grow their business and attract new customers. The ad addresses the potential barrier of limited customer reach by offering ClassPass as a solution to connect restaurants with a larger user base. # Visual style The ad has a clean and minimalist visual style. It features a simple color palette of light blue and blue, with clear and bold typography. The use of emojis adds a touch of playfulness and visual interest. The overall aesthetic is modern and approachable. # Hooks Headline: Get more pickup orders # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of restaurants struggling to attract enough pickup orders. The ad implies that restaurants may be experiencing difficulty in reaching a wider customer base and increasing their sales. # Value propositions - Listing your restaurant on ClassPass to increase pickup orders # Benefits - Get more pickup orders # Features - List your restaurant on ClassPass # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting the benefits of listing a restaurant on ClassPass. # Storyline - The ad opens with a clear and direct message: "Get more pickup orders." This is intended to immediately grab the attention of restaurant owners and managers who are looking to increase their sales. The brand is speaking directly to the viewer, highlighting a key benefit of partnering with ClassPass. - The ad concludes with a call to action: "List your restaurant on ClassPass." This is a clear and concise instruction, telling the viewer exactly what to do to take advantage of the opportunity. The brand is guiding the viewer towards the next step in the process.

# Ad summary This ad promotes ClassPass to businesses, specifically restaurants and cafes, by highlighting the benefits of joining the platform. It uses a visual of a mobile app interface to show how a customer might order from a local juice bar through ClassPass. # Brand positioning ClassPass is presented as a platform that connects customers with local businesses, particularly in the wellness and food service industries. The brand aims to occupy a space in the consumer's mind as a convenient way to discover and access local services. The brand promotes a lifestyle of convenience and accessibility, allowing customers to easily find and order from local businesses. ClassPass positions itself as a tool for businesses to increase their visibility and revenue by tapping into the platform's user base. # Product The product being advertised is the ClassPass platform for businesses, specifically for restaurants and cafes offering pickup orders. The ad highlights how businesses can benefit from joining ClassPass by gaining access to new customers, increasing exposure, and generating more revenue through to-go orders. The ad addresses the potential purchase barrier of customer acquisition by showcasing how ClassPass can help businesses reach a wider audience and increase their order volume. # Visual style The ad has a clean and modern visual style with a split-screen layout. The left side features bold text and a list of benefits against a black background, while the right side showcases a mobile app interface with a real-life image of a product. The use of blue as an accent color adds a pop of vibrancy. The overall production quality is polished, with a focus on clear messaging and visual appeal. The ad mimics a platform-native style by showcasing a mobile app interface, which enhances its scannability and stop power in the feed. # Hooks Headline: Receive more pickup orders with ClassPass # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses struggling to attract new customers and increase their order volume, as signaled by the promise to "Receive more pickup orders with ClassPass." # Value propositions - ClassPass helps businesses receive more pickup orders by providing a platform to reach new customers and gain exposure. # Benefits - Receive more pickup orders # Features - Join for free - Reach new customers - Gain exposure - Increase to-go orders - Generate revenue # Call to action None used. # Social proof - The app interface shows "Juice Time" with a 5.0-star rating and "50+ orders this week," indicating positive customer feedback and popularity. # Point of view - Brand: The brand's POV is present in the headline and the list of benefits, as it promotes the advantages of joining ClassPass for businesses. - Customer: The customer's POV is shown through the mobile app interface, which demonstrates how users can discover and order from local businesses like "Juice Time". # Storyline - The ad starts by highlighting the core value proposition for businesses: to "Receive more pickup orders with ClassPass." This message is from the brand's perspective, aiming to immediately capture the attention of business owners by promising increased order volume through the platform. - The ad then lists several benefits of joining ClassPass, including "Join for free," "Reach new customers," "Gain exposure," "Increase to-go orders," and "Generate revenue." This section is from the brand's perspective, detailing the advantages of using ClassPass to attract businesses. - The ad shows a mobile app interface featuring a juice bar called "Juice Time" with a 5.0-star rating and the detail that there have been "50+ orders this week." This is from the customer's perspective, demonstrating how ClassPass integrates local businesses into its platform and provides a seamless ordering experience.

# Ad summary This ad is for ClassPass and is targeted towards businesses. It highlights the benefits of joining ClassPass, such as reaching new customers, gaining exposure, and generating revenue. The ad also features a local juice shop, Juice Time, as an example of a business that could benefit from ClassPass. # Brand positioning ClassPass is presented as a platform that helps businesses attract new customers and increase revenue. The brand positions itself as a partner for businesses looking to expand their reach and gain exposure. The brand promotes a functional positioning by highlighting the tangible benefits of joining ClassPass, such as increased pickup orders and revenue generation. ClassPass aims to occupy the space of a growth partner for businesses, offering a simple and effective way to attract new customers and boost their bottom line. # Product The product being advertised is ClassPass, a platform designed to help businesses attract new customers and increase revenue. It works by allowing businesses to join for free and reach new audiences, gain exposure, increase pickup orders, and generate revenue. The platform is for businesses looking to expand their reach and attract new customers. The ad highlights the tangible benefits of joining ClassPass, such as increased pickup orders and revenue generation. The ad addresses the purchase barrier of cost by stating that businesses can "Join for free." # Visual style The ad has a clean and modern visual style. The use of a black background with white and blue text creates a high contrast and makes the text easy to read. The image of the juice shop screenshot adds a touch of realism and helps to illustrate the benefits of using ClassPass. The overall style is professional and trustworthy. # Hooks Headline: Attract new customers with ClassPass # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses struggling to attract new customers and increase revenue. The ad offers ClassPass as a solution to this problem, stating that businesses can "Attract new customers with ClassPass." # Value propositions - Join for free to reach new audiences and generate revenue # Benefits - Attract new customers - Increase pickup orders - Generate revenue # Features - Join for free - Reach new audiences - Gain exposure - Increase pickup orders - Generate revenue # Call to action None used. # Social proof - The ad features a local juice shop, "Juice Time," as an example of a business that could benefit from ClassPass. This serves as social proof by showcasing a real-world example of how ClassPass can help businesses. # Point of view - Brand: The brand's POV is present in the headline and the list of benefits, highlighting the advantages of using ClassPass. - External source: The external source POV is present in the feature of the local juice shop, showcasing a real-world example of how ClassPass can help businesses. # Storyline - The ad starts by stating the main value proposition: "Attract new customers with ClassPass." This is told from the brand's perspective, setting the stage for the benefits of using the platform. - The ad then lists several benefits of joining ClassPass, including "Join for free," "Reach new audiences," "Gain exposure," "Increase pickup orders," and "Generate revenue." This is told from the brand's perspective, highlighting the advantages of using the platform. - The ad features a local juice shop, "Juice Time," as an example of a business that could benefit from ClassPass. This is told from an external source, showcasing a real-world example of how ClassPass can help businesses.

# Ad summary This ad for ClassPass is designed to attract new business partners to the platform. It features a simple design with a blue background and white text, emphasizing the benefit of gaining more customers. # Brand positioning ClassPass is presented as a platform that helps businesses, particularly in the fitness and wellness sectors, increase their customer base. The brand positions itself as a partner for these businesses, offering a way to get more customers through their doors. The brand aims to occupy the space of a growth enabler, aligning with values of accessibility and mutual benefit. It ignores the traditional competitive dynamics of individual businesses, instead fostering a collaborative ecosystem. # Product ClassPass is a platform that allows businesses to list their services and gain exposure to a wider audience of potential customers. The ad highlights the core function of the platform: driving more customers to businesses. It is designed for business owners or managers looking to increase foot traffic and revenue. The ad addresses the potential barrier of customer acquisition by offering a solution through its platform. The product is presented as a straightforward way to boost business by leveraging ClassPass's existing user base. # Visual style The ad has a clean and minimalist visual style. It features a solid color background with clear, legible text. The design is simple and direct, focusing on the core message without any distracting elements. The production quality appears highly polished, with a focus on clarity and readability. # Hooks Headline: Get more customers through your doors # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of businesses needing more customers to increase revenue and sustain growth. The phrase 'Get more customers through your doors' directly acknowledges this need. # Value propositions - Listing your business on ClassPass to get more customers # Benefits - Get more customers through your doors # Features - Platform to list your business # Call to action List your business on ClassPass # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, promoting the benefits of joining ClassPass for business owners. # Storyline - The ad starts by stating the core benefit: 'Get more customers through your doors.' This message is from the brand's perspective, aiming to immediately grab the attention of business owners by promising increased customer traffic. - The ad concludes with a call to action: 'List your business on ClassPass.' This is a direct prompt from the brand, encouraging businesses to take the next step and join the platform to realize the promised benefits.

# Ad summary This ad promotes ClassPass to restaurant owners, highlighting the benefits of listing their restaurant on the platform. It emphasizes reaching a new audience, attracting more customers, increasing pickup orders during slower hours, and generating more revenue. The ad concludes with a call to action to join ClassPass for free today. # Brand positioning ClassPass is presented as a platform that connects restaurants with a broader customer base, particularly those seeking convenient pickup options. The brand aims to occupy the space of a growth partner for restaurants, offering a way to increase visibility and revenue without significant upfront investment. The brand aligns with a functional approach, focusing on tangible benefits like increased orders and revenue generation. It positions itself as a solution to common restaurant challenges, such as attracting new customers and filling slow hours. # Product ClassPass is a platform that allows restaurants to list their business and connect with new customers. It works by enabling restaurants to reach a new audience, attract more customers, increase pickup orders during slower hours, and generate more revenue. The platform is designed for restaurants looking to expand their reach and optimize their operations. The ad addresses the purchase barrier of cost by highlighting that joining ClassPass is free. The platform is presented as a way to increase visibility and revenue without significant upfront investment. # Visual style The ad has a clean and modern aesthetic with a focus on clear text overlays and simple graphics. The editing style is quick and direct, with static shots and smooth transitions. The production quality is polished, giving it a professional commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: Hey restaurant owners, want more customers? Text overlay: 00:00–00:01: Hey restaurant owners 👋 / 00:01–00:04: Want more customers? Visual: 00:00–00:01: A bright blue screen with the ClassPass logo at the top. The text "Hey restaurant owners" is displayed in large white font, surrounded by white speech bubbles with food emojis (lunch, salads, smoothies) and a waving hand emoji. / 00:01–00:04: The screen transitions to black with the ClassPass logo at the top. The text "Want more customers?" is displayed in large white font. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the challenge of attracting new customers and generating revenue, particularly during slower hours. The ad directly asks, "Want more customers?", signaling this pain point. # Value propositions - Reach a new audience: Expand your customer base and increase visibility. - Attract more customers: Bring in new business and fill empty tables. - Increase pickup orders during slower hours: Optimize your operations and maximize revenue. - Generate more revenue: Boost your bottom line and grow your business. - Join ClassPass for free: Start benefiting from the platform without any upfront investment. # Benefits - Reach a new audience - Attract more customers - Increase pickup orders during slower hours - Generate more revenue - Join ClassPass for free # Features - Platform to list your restaurant - Connect with new customers - Reach a new audience - Increase pickup orders during slower hours - Generate more revenue # Call to action Join ClassPass for free today # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of ClassPass, promoting its benefits and features. # Storyline - 00:00–00:01 The ad opens with a direct address to restaurant owners, immediately establishing the target audience. - 00:01–00:04 Following the opening, the ad poses a question to the restaurant owners, asking if they want more customers. This serves to engage the audience and highlight a common pain point. - 00:04–00:07 The ad then transitions to promoting ClassPass as a solution, encouraging restaurant owners to list their restaurant on the platform. This introduces the product and its core function. - 00:07–00:08 The ad shows a mobile phone screen displaying a restaurant listed on ClassPass, providing a visual example of how the platform works. - 00:08–00:12 The ad lists the benefits of joining ClassPass, including reaching a new audience, attracting more customers, increasing pickup orders during slower hours, and generating more revenue. This reinforces the value proposition of the platform. - 00:12–00:17 The ad concludes with a call to action, inviting restaurant owners to join ClassPass for free today. This creates a sense of urgency and encourages immediate action.

# Ad summary This ad features a testimonial from Karen Abouzeid, Co-founder at MIYU Beauty and Well-Being, who shares how ClassPass has helped her reach clients who might not have heard of her business otherwise. The ad uses a simple, authentic visual of two women in a casual setting, reinforcing the message of accessibility and business growth through ClassPass. # Brand positioning ClassPass is presented as a platform that helps businesses, particularly in the beauty and wellness sector, expand their reach to new clients. The brand positions itself as a tool for growth and increased visibility, suggesting that businesses can benefit from its extensive network. The brand aligns with values of accessibility and business development, pushing against the norm of relying solely on traditional marketing methods. The positioning is functional, focusing on the practical benefits of increased client reach and business growth. # Product ClassPass is a platform designed to connect businesses in the beauty and wellness industry with a broader audience of potential clients. It works by allowing these businesses to list their services and reach customers who may not have otherwise discovered them. The ad highlights the USP of expanding client reach, addressing the potential purchase barrier of limited visibility. The product is for businesses looking to grow their customer base and increase awareness of their services. The ad conveys that ClassPass is a valuable tool for businesses aiming to tap into a wider market and connect with new customers. # Visual style The ad has a natural, authentic visual style with a focus on simplicity and relatability. The production quality appears to be high, with a well-lit and composed shot. The image treatment is minimal, with a focus on natural colors and lighting. The typography is clean and legible, integrated seamlessly into the overall design. The style aims to convey a sense of trust and credibility, aligning with the testimonial format. # Hooks Headline: "With ClassPass, we're able to reach clients who might not have heard of us." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited client reach for businesses, particularly in the beauty and wellness industry. The quote from Karen Abouzeid, "With ClassPass, we're able to reach clients who might not have heard of us," signals the frustration of not being able to connect with a wider audience. # Value propositions - Reaching new clients through ClassPass # Benefits - able to reach clients who might not have heard of us # Call to action None used. # Social proof - "With ClassPass, we're able to reach clients who might not have heard of us." – KAREN ABOUZEID, Co-founder at MIYU Beauty and Well-Being # Point of view - Customer: The testimonial quote from Karen Abouzeid provides a firsthand account of how ClassPass has benefited her business, offering a customer's perspective on the platform's value. - Brand: The ClassPass logo and overall presentation of the ad convey the brand's message of helping businesses grow and reach new clients, representing the brand's perspective on its services. # Storyline - The ad opens with a quote from Karen Abouzeid, Co-founder at MIYU Beauty and Well-Being, who shares her positive experience with ClassPass. This is included to provide social proof and establish credibility, showing how ClassPass has helped her business reach new clients. The audience experiences this from the perspective of a satisfied customer. - The ad features a visual of two women in a casual setting, one of whom is presumably Karen Abouzeid. This is included to create a relatable and authentic image, reinforcing the message of accessibility and business growth through ClassPass. The audience experiences this from the brand's perspective, showcasing a real-life success story.

# Ad summary This ad promotes ClassPass as a way for businesses to fill empty spots and increase revenue. The ad features a screen recording of the ClassPass platform, highlighting the availability of various wellness services and the potential for businesses to maximize their earnings by listing their empty spots on the platform. # Brand positioning ClassPass is presented as a platform that helps wellness businesses, such as spas and fitness studios, maximize their revenue by filling empty appointment slots. The brand positions itself as a solution for businesses to increase their earnings by listing available spots on the platform. The brand aligns with values of efficiency, revenue optimization, and accessibility in the wellness industry. It aims to occupy the space of a business partner that helps wellness providers thrive by connecting them with customers seeking various services. # Product ClassPass is a platform designed to help wellness businesses fill empty appointment slots and increase revenue. It allows businesses to list available spots for services like massages, facials, manicures, and other wellness treatments. The platform is for businesses in the wellness industry that have unused capacity and are looking to maximize their earnings. The ad highlights the platform's ability to help businesses increase revenue by listing their empty spots. It addresses the purchase barrier of underutilized appointment slots by providing a solution to fill them and generate income. The ad focuses on the value of ClassPass as a tool for businesses to optimize their revenue and attract more customers. # Visual style The ad has a clean and professional aesthetic with a focus on clarity and information. The editing style is static, with no transitions or cuts. The production quality is polished, resembling a screen recording of a professional platform. The pacing is slow and deliberate, allowing viewers to easily read the text and understand the information presented. # Hooks Text overlay: 00:00–00:01 Empty spots? Visual: 00:00–00:01: The screen displays a light blue background with the ClassPass logo at the top. The text "Empty spots?" appears in blue. Below the text, there is a grid of service options such as "Deep Tissue Massage," "Mini Facial," "Sound Meditation," "Acupuncture," "Gel manicure," and "Cryotherapy," each with a small image and a label indicating whether spots are "AVAILABLE" or "FULLY BOOKED." The camera is static, providing a clear view of the screen recording. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wellness businesses having empty appointment slots, which leads to lost revenue. # Value propositions - List empty spots on ClassPass to increase your revenue. # Benefits - Increase revenue - Fill empty spots # Features - Platform for listing wellness services - Availability indicators (spots available/fully booked) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the platform's features and benefits for businesses. # Storyline - 00:00–00:01 The ad opens with the question "Empty spots?" displayed on screen, immediately grabbing the viewer's attention and highlighting a common problem for wellness businesses. - 00:01–00:06 The ad continues by stating, "List them on ClassPass to increase your revenue," offering a direct solution to the problem posed in the opening question. - 00:00–00:07 The ad shows a screen recording of the ClassPass platform, highlighting various wellness services such as massages, facials, manicures, and cryotherapy, with indicators showing which spots are available or fully booked.

# Ad summary This ad promotes ClassPass, a platform that helps fill empty spots in fitness classes and appointments. The ad uses a visual demonstration of how the platform works, highlighting its ability to increase revenue for businesses by filling those empty slots. # Brand positioning ClassPass is presented as a solution for fitness and wellness businesses to maximize their revenue by filling empty appointment slots. The brand positions itself as a tool that seamlessly integrates with existing scheduling systems, making it easy for businesses to attract more customers and increase their earnings. The brand aligns with a functional approach, focusing on simplicity and performance, and aims to occupy the space of an efficient revenue-generating tool for businesses in the fitness and wellness industry. # Product ClassPass is a platform designed to help fitness and wellness businesses fill empty appointment slots, thereby increasing their revenue. The platform integrates with existing scheduling systems, allowing businesses to list available slots that can be booked by ClassPass users. The ad highlights the platform's ability to fill these spots for free, suggesting that businesses can increase their revenue without additional marketing costs. The product is for fitness and wellness businesses looking to optimize their scheduling and revenue streams. The ad addresses the purchase barrier of marketing costs by emphasizing the free aspect of filling empty spots. # Visual style The ad has a clean and minimalist aesthetic, with a focus on clear visuals and text overlays. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, with a steady rhythm that matches the background music. # Hooks Text overlay: 00:00–00:01 Empty spots? Visual: 00:00–00:01: A black screen with the ClassPass logo in the top left corner and the text "Empty spots?" in the center. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the loss of potential revenue due to empty appointment slots in fitness and wellness businesses. "Empty spots?" # Value propositions - Fill empty spots for free and increase your revenue. # Benefits - Increase your revenue - Fill them for free # Features - Fills empty spots - Integrates with existing scheduling systems # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of ClassPass, showcasing its features and benefits. # Storyline - 00:00–00:01 The ad opens with the question "Empty spots?" to grab attention. - 00:01–00:07 The ad transitions to a visual demonstration of how ClassPass can fill those empty spots. - 00:01–00:07 The ad shows a calendar filling up with ClassPass bookings, illustrating how the platform can increase revenue for businesses.

# Ad summary This ad features a testimonial from Laura Early, Co-founder at Aura Sauna Studio, who states that ClassPass helped increase visits to her studio by 26% last month. # Brand positioning ClassPass is presented as a business solution for fitness studios. The brand is positioned as a tool that can drive increased traffic and revenue for its partners. The ad highlights the tangible benefits of partnering with ClassPass, focusing on functional outcomes like increased visits. The brand aims to occupy the space of a reliable and effective partner for fitness studios looking to grow their business. # Product ClassPass is a platform that helps fitness studios increase their visits. The ad features a testimonial from Laura Early, Co-founder at Aura Sauna Studio, who states that ClassPass helped increase visits to her studio by 26% last month. This suggests that ClassPass is a valuable tool for fitness studios looking to attract more customers and grow their business. The ad addresses the purchase barrier of uncertainty by providing concrete evidence of the platform's effectiveness. # Visual style The ad has a clean and professional visual style. The image is well-lit and the colors are muted. The overall aesthetic is modern and minimalist. The production quality appears to be high, suggesting a studio-shot image. The typography is clean and legible, and the layout is simple and easy to understand. # Hooks Headline: "Last month we increased visits by 26% thanks to ClassPass" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that fitness studios may struggle to attract enough customers and increase their visits. # Value propositions - ClassPass helps increase visits to Aura Sauna Studio by 26%. # Benefits - increased visits by 26% # Call to action None used. # Social proof - "Last month we increased visits by 26% thanks to ClassPass" – LAURA EARLY, Co-founder at Aura Sauna Studio # Point of view - Customer: The quote from Laura Early, Co-founder at Aura Sauna Studio, provides a firsthand account of the benefits of using ClassPass. - External source: The ad presents the testimonial and identifies Laura Early, adding credibility to the message. # Storyline - The ad opens with a shot of two women looking at a laptop screen. This sets the scene and introduces the testimonial that follows. The intention is to create a sense of authenticity and relatability, as if the viewer is overhearing a conversation between business partners. The audience is experiencing it from an external source. - The ad then presents a quote from Laura Early, Co-founder at Aura Sauna Studio, stating that ClassPass helped increase visits to her studio by 26% last month. This provides concrete evidence of the platform's effectiveness and builds trust with the viewer. The audience is experiencing it from the customer's point of view. - The ad concludes by identifying Laura Early as the Co-founder at Aura Sauna Studio. This adds credibility to the testimonial and reinforces the message that ClassPass is a valuable tool for fitness studios. The audience is experiencing it from an external source.

# Ad summary This ad is for restaurant owners to join ClassPass. The ad highlights the benefits of joining ClassPass, including reaching new customers, increasing pickup orders during slower hours, and generating more revenue. The ad also includes a call to action to join ClassPass for free today. # Brand positioning ClassPass is presented as a platform that helps restaurants increase their revenue and reach new customers. The brand is positioned as a solution for restaurants that are looking to increase pickup orders during slower hours. The brand's tone is functional and straightforward, focusing on the practical benefits of joining the platform. The brand aims to occupy the space of a business partner that helps restaurants grow and succeed. # Product ClassPass is a platform that allows restaurants to list their business and reach new customers. The platform helps restaurants increase pickup orders during slower hours and generate more revenue. The ad highlights the benefits of joining ClassPass, including reaching new customers, increasing pickup orders during slower hours, and generating more revenue. The ad also includes a call to action to join ClassPass for free today. The product is for restaurant owners looking to increase their revenue and reach new customers. # Visual style The ad has a clean and modern aesthetic with bright colors and simple text overlays. The editing style is quick cuts, with each screen lasting only a few seconds. The production quality is polished and professional. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:01 Hey restaurant owners Text overlay: 00:00–00:01 Hey restaurant owners 👋 Visual: 00:00–00:01 The screen is bright blue with the ClassPass logo at the top. The text "Hey restaurant owners" is in the center of the screen. There are four white chat bubbles with emojis of food items and a waving hand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that restaurant owners may be struggling to attract new customers and increase revenue, especially during slower hours. # Value propositions - Join ClassPass for free today # Benefits - Reach new customers - Increase pickup orders during slower hours - Generate more revenue # Features - Platform to list your restaurant - Reach new customers - Increase pickup orders during slower hours - Generate more revenue # Call to action Join ClassPass for free today # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the ClassPass brand, using scripted lines and product claims. # Storyline - 00:00–00:01 The ad opens with a question directed at restaurant owners. - 00:01–00:04 The ad then asks if restaurant owners want more pickup orders. - 00:04–00:07 The ad then encourages restaurant owners to list their restaurant on ClassPass. - 00:07–00:08 The ad then shows a screenshot of a restaurant listed on ClassPass. - 00:08–00:12 The ad then lists the benefits of joining ClassPass, including reaching new customers, increasing pickup orders during slower hours, and generating more revenue. - 00:12–00:17 The ad ends with a call to action to join ClassPass for free today.

# Ad summary This is a brand ad that introduces the brand ClassPass, and informs businesses that they can get discovered by new customers on ClassPass. # Brand positioning ClassPass is presented as a platform where customers can discover and book various wellness and beauty services. The ad focuses on the benefit for businesses, positioning ClassPass as a tool to gain visibility and attract new customers. The brand appears to occupy a space in the market that facilitates connections between service providers and potential clients, acting as a discovery engine for local experiences. The ad does not push against any category norms and does not specifically highlight emotional benefits, instead focusing on the functional advantage of customer acquisition. # Product The advertised product is ClassPass, a platform for wellness and beauty service providers to connect with new customers. It allows businesses offering services such as spa manicures, men's clipper haircuts, infrared saunas, facials, and nail services to increase their visibility and attract a broader clientele. The platform addresses the challenge of customer discovery for these businesses, offering a solution to get noticed by potential clients. The ad implies that ClassPass is a place for service providers to gain exposure, highlighting the value of being 'discovered by new customers.' The product is targeted towards businesses looking to expand their reach and customer base. # Visual style The ad has a clean, modern visual aesthetic. It uses a grid layout to present a variety of images showcasing the different services that are available on ClassPass. The image treatment uses natural lighting and the typography is large and bold. # Hooks Headline: Get discovered by new customers on ClassPass # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that businesses may struggle to gain visibility and attract new customers. "Get discovered by new customers on ClassPass" # Value propositions - Platform helps businesses get discovered by new customers # Benefits - Get discovered by new customers # Features - Platform to be discovered by new customers # Call to action None used. # Social proof - 4.7⭐(5000+) - 4.8⭐(1000+) - 4.7⭐(5000+) # Point of view - Brand: The copy and overall message highlight the platform's ability to connect businesses with new customers. # Storyline - The ad begins by showcasing several different services that are available on ClassPass, including spa manicures, men's clipper haircuts, and infrared saunas. This aims to communicate to the viewer the diverse range of wellness and beauty services offered on the platform, told from ClassPass's perspective. - The ad then introduces ClassPass and states that businesses can get discovered by new customers on ClassPass. This tells the viewer about the product's function and benefit, told from ClassPass's perspective. - The ad then includes more images of the different services available on the platform, including a facial and nail services. This reinforces the platform's wide variety of services, told from ClassPass's perspective.

# Ad summary This ad is for Classpass and attempts to convey to users that they can transform unused bookings into money with the app. # Brand positioning Classpass is presented as a tool that helps users earn money from unused bookings. The brand is positioned as a solution for appointment-based businesses to optimize their schedules. The visual of an appointment calendar implies a functional and practical brand. # Product Classpass is presented as an app that turns unused bookings into money. The ad shows a calendar with appointment times and amounts that can be earned. The calendar shows that bookings through Classpass, or "Réservation sur ClassPass" can earn +30€, +48€ or +53€ for each booking. # Visual style The ad has a clean, digital aesthetic using flat design elements. The color palette is limited to blues and white, giving it a modern, minimalist look. The screenshot element adds a layer of platform-native feel, resembling a user interface. The overall style is highly polished, suggesting a tech-focused brand. # Hooks Headline: Transformez vos rendez-vous non pris en €€€ # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is empty appointment slots that generate no revenue. This is signaled through the ad's focus on transforming "rendez-vous non pris" (unfulfilled appointments) into money. # Value propositions - Transformez vos rendez-vous non pris en €€€ # Benefits - +48 € - +30 € - +53 € # Features - Réservation directe - Réservation sur ClassPass # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is from the perspective of the Classpass brand, showcasing the product's features and benefits, with visual and textual elements to promote its value. # Storyline - The ad opens with a bold headline, "Transformez vos rendez-vous non pris en €€€", which translates to "Transform your unfulfilled appointments into €€€." This immediately grabs attention by promising a financial benefit. The ad is told from the brand's perspective, highlighting the value Classpass brings to businesses. - The focal point is a calendar displaying potential earnings, labeled "Calendrier des réservations" (Booking Calendar). The visual shows how different time slots, when booked through Classpass, can generate revenue. This is told from the brand's perspective and gives the user a concrete way to visualize potential income. - In the calendar view, certain slots are highlighted, showing amounts such as "+30 €," "+48 €," and "+53 €." These are overlaid on specific time slots when booked via Classpass. The perspective remains with the brand, showing a clear illustration of the financial advantages of the platform.

# Ad summary This ad promotes ClassPass to fitness studios, gyms, salons, and spas. It highlights how partnering with ClassPass can help these businesses reach thousands of potential clients without spending extra time and money on marketing. The ad mentions that ClassPass also allows partners to run promotions and access real-time data to optimize schedules and maximize revenue. # Brand positioning ClassPass is presented as a growth partner for fitness and wellness businesses. The brand aims to position itself as a marketing solution and a tool for revenue maximization within the fitness and wellness industry. ClassPass promotes a data-driven approach to optimizing business operations, allowing businesses to focus on their core services while ClassPass handles client acquisition and scheduling optimization. This brand positioning is functional, focusing on simplicity and performance for business owners. # Product ClassPass is described as a platform designed to help fitness studios, gyms, salons, and spas grow their business by listing their services on the app. The app allows businesses to reach thousands of potential clients without spending extra time and money on marketing. It provides tools to run promotions, access real-time data to optimize schedules, and maximize revenue. The ad addresses the pain points of marketing overhead and inefficient scheduling, offering a solution to help businesses manage their operations more effectively and increase their visibility to potential customers. The product offers functional benefits such as increased client reach, data-driven scheduling optimization, and revenue maximization. # Visual style The ad uses a mix of professional and UGC-style footage. The editing style involves quick cuts and smooth transitions between various scenes of fitness and wellness activities. The production quality is polished, giving it a commercial feel. The pacing is fast, with frequent cuts that align with the upbeat music, creating an energetic and engaging viewing experience. # Hooks Spoken: 00:01-00:02 [Friendly] The best way to grow your business? Text overlay: 00:00–00:02 Visual: 00:00–00:02 A woman with shoulder-length brown hair, wearing a black long-sleeved shirt, sits at a light wood desk with a silver MacBook and a black iPad. She has a watch on her left wrist and is resting her chin on her hand, smiling and looking at the computer. The background is a solid beige wall. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the challenge that fitness studios, gyms, salons, and spas face in reaching a broader audience and maximizing their revenue without incurring extra marketing expenses. The ad copy says, "sans consacrer plus de temps ou d’argent au marketing” (without spending extra time or money on marketing). # Value propositions - Reach thousands of potential clients without spending extra time or money on marketing. - Run promotions and access real-time data # Benefits - Reach thousands of potential clients - Optimize your schedule - Maximize your revenue # Features - List your fitness studio, gym, salon, or spa on the app # Call to action Partner with ClassPass today. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, highlighting the benefits and features of ClassPass for business owners. # Storyline - 00:00–00:02 A woman sits at a desk with a laptop and iPad, pondering how to grow her business. - 00:02–00:03 A shot of hands typing on a smartphone is shown, with text overlay presenting ClassPass as a solution. - 00:03–00:11 A montage of diverse individuals participating in various fitness and wellness activities in different settings is shown. - 00:11–00:16 The montage continues, emphasizing the diversity of activities available through ClassPass and the potential reach for businesses that partner with the platform. - 00:16–00:19 More scenes of fitness activities, highlighting the benefits of using ClassPass for both businesses and customers. - 00:19–00:23 Ending shot of two women at a gym, reinforcing the call to action to become a partner with ClassPass.

# Ad summary This ad promotes ClassPass, highlighting how yoga studios can benefit from listing available spots on the platform. The ad shows various yoga poses and studio environments, emphasizing the potential to increase revenue and attract new customers by leveraging ClassPass's flexible and easy-to-use system. # Brand positioning ClassPass is presented as a platform that helps fitness studios, particularly yoga studios, increase their revenue and attract a larger customer base. The brand positions itself as a flexible and easy-to-use solution for studios to fill open spots, suggesting a functional approach to business growth. It aligns with a modern, health-conscious lifestyle by promoting fitness and accessibility to new clients, pushing against the potential norm of studios struggling to reach a wider audience. # Product ClassPass is a platform that allows fitness studios to list available spots, helping them to increase their revenue and attract new customers. The ad targets yoga studios and fitness spaces, emphasizing that they can use ClassPass in an easy, quick, and flexible way. By listing their space on ClassPass, studios can avoid losing money and reach thousands of new clients. The ad highlights the platform's user-friendliness and its potential to solve the problem of underutilized space in fitness studios, making it a valuable tool for business growth. # Visual style The ad has a clean, bright aesthetic with natural lighting and high production quality. The editing style features smooth transitions between shots of yoga studios and poses. The pacing is moderate, with cuts timed to the music to maintain an upbeat feel. The visuals are professional, giving off a commercial vibe. # Hooks Text overlay: 00:00–00:13: O que acontece quando um estúdio de yoga lista as vagas em aberto na ClassPass? Aumenta as suas receitas ao alcançar milhares de novos clientes. Melhor ainda, os espaços de yoga conseguem utilizar a ClassPass de forma fácil, rápida e flexível. Liste o seu espaço de fitness hoje mesmo e deixe de perder dinheiro! Visual: 00:00–00:02: Inside a bright yoga studio, several people are seated on yoga mats, preparing for a class. The room features large windows, light-colored walls, and a minimalist decor with hanging lights. The camera angle is slightly elevated, capturing the scene from a static position. A text overlay is centered on the screen. # Funnel stage Consideration # Pain points The ad addresses the pain point of yoga studios potentially losing money due to unfilled class spots. The text overlay asks, "O que acontece quando um estúdio de yoga lista as vagas em aberto na ClassPass? ... Liste o seu espaço de fitness hoje mesmo e deixe de perder dinheiro!" This implies the frustration of studios missing out on potential revenue by not utilizing ClassPass to fill those spots. # Value propositions - By listing your yoga studio's open spots on ClassPass, you can increase revenue by reaching thousands of new clients. - ClassPass is an easy, quick, and flexible way for yoga studios to manage their bookings and attract more customers. - Listing your fitness space on ClassPass helps you avoid losing money by filling empty spots with new clients. # Benefits - Increase your revenue - Reach thousands of new clients - Avoid losing money # Features - List your fitness space on ClassPass - Easy, quick, and flexible to use # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the benefits and features of ClassPass for fitness studios. # Storyline - 00:00–00:13 The ad opens with scenes of people doing yoga in various studio settings. - 00:00–00:13 Text overlay appears on the screen to promote the benefits of listing yoga studio spots on ClassPass. - 00:14–00:16 The ad concludes with the ClassPass logo.

# Ad summary This ClassPass ad uses a green-colored background to display its text, "Votre chiffre d'affaires pourrait grimper de (followed by different amounts in Euros)." At the bottom of the screen it states, "Evaluez vos gains potentiels avec le calculateur ClassPass." # Brand positioning ClassPass is an app-based subscription service that provides access to a variety of fitness and wellness experiences, from gym workouts to spa treatments, all in one membership. The brand targets consumers who value flexibility and variety in their fitness and wellness routines, aiming to occupy the space of a convenient, all-in-one solution for exploring different activities. With an emphasis on accessibility and choice, ClassPass differentiates itself from traditional gym memberships by offering a diverse range of options, catering to those who want to mix up their routines and discover new ways to stay active and take care of themselves. # Product ClassPass is a subscription service that provides access to a wide range of fitness and wellness activities, including gym workouts, fitness classes, spa treatments, and beauty appointments. It targets individuals who are interested in flexible fitness and wellness options. Users can book classes and appointments through the ClassPass app, and the service promotes the opportunity to discover new activities and studios. The app addresses the barrier of long-term gym contracts by providing access to diverse fitness experiences without the commitment. It presents itself as a comprehensive solution for users seeking variety and convenience in their fitness and wellness routines. # Visual style The ad has a polished aesthetic with text shown over a colorful background. The use of a calculator visual element is incorporated. The ad uses smooth transitions. # Hooks Text overlay: 00:00–00:10 Votre chiffre d'affaires / 00:00–00:10 pourrait grimper de Visual: 00:00–00:02 The background is a gradient of green, purple, and white that is blurred in the beginning of the ad. As the ad progresses, it slowly becomes more clear. The foreground displays the text, "Votre chiffre d'affaires pourrait grimper de..." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central problem its product is solving is a potential lack of income or business for fitness professionals or studios. The ad is showing the viewer that by using the ClassPass calculator, the business can increase its revenue. # Value propositions - Assess your potential profit. # Benefits - The potential to increase turnover. # Features - Calculator for assessing potential profit. # Call to action Evaluate your potential gains with the ClassPass calculator. # Social proof - None used. # Point of view - Brand 100% – This ad comes directly from the brand promoting its product. # Storyline - 00:00–00:02 The ad opens with a blurred background, transitioning to the main text overlay. - 00:02–00:07 00:02–00:07 The text on screen features a calculator, which displays an increasing numerical value. - 00:07–00:10 00:07–00:10 The calculator values change to euro symbols.

# Ad summary This ad for ClassPass aims to attract new business partners by showcasing a variety of fitness classes that ClassPass offers via a tile display layout. The ad highlights the potential for fitness studios to gain exposure to new customers through the ClassPass platform. # Brand positioning ClassPass is presented as a platform designed to connect fitness enthusiasts with diverse workout experiences. The brand aims to occupy the space of convenience and variety in the fitness market, offering access to a wide range of classes and studios through a single membership. This positioning pushes against the norms of being tied to a single gym or studio, promoting flexibility and exploration in fitness routines. ClassPass aligns with a lifestyle that values both physical wellness and the freedom to choose from different activities, creating an emotional appeal for those seeking novelty and convenience in their fitness journey. # Product The ClassPass product being advertised is a fitness membership platform that offers access to a variety of classes and studios. The ad highlights different types of workout experiences, including full body sculpt, strength training, cycling, barre, open gym, and swimming. Each class type is displayed within a tile, featuring a real-life visual of the class in action. The platform is designed for individuals seeking variety and flexibility in their fitness routine. The ad addresses potential purchase barriers by showcasing the breadth of options available through ClassPass, implying that there's something for everyone, regardless of fitness preference or level. # Visual style The ad has a clean and organized visual style, utilizing a grid layout to showcase different fitness classes. The use of real-life photography adds authenticity, while the rounded corners of the tiles create a modern feel. The color palette is soft and inviting, which enhances the overall accessibility and appeal of the ad. # Hooks Headline: Seja descoberto por novos clientes na ClassPass # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - ClassPass provides a platform for fitness studios to get discovered by new customers. # Benefits - Broad range of fitness options available to end users # Features - Full Body Sculpt - Treino de força - Ride45 - Crossfit - Barre 60 - Ginásio abert... - Natação - Yoga # Call to action None used. # Social proof - Each class tile includes a rating out of 5 stars, along with the amount of reviews from ClassPass users: "4.6 ⭐ (500+)", "4.9 ⭐ (500+)", "4.5 ⭐ (500+)", etc. # Point of view - Brand: The message in the image is to encourage studios to be discovered on ClassPass. - Customer: Each listed class displays a review score from ClassPass users. The customer would find this information helpful when choosing a class. # Storyline - The ad opens with a clear statement directed to potential business partners by stating "Seja descoberto por novos clientes na ClassPass", indicating that the brand aims to increase studios' visibility and attract new clients through its platform. The brand delivers this message. - The narrative progresses with the presentation of several classes within the ClassPass platform, allowing fitness studios to visually demonstrate the diversity of experiences available through ClassPass. The brand aims to convey the variety available to consumers. - Each class is presented with its name, a photo, and a rating that includes the amount of reviews from ClassPass users, which suggests that fitness studios are vetted and highly reviewed by ClassPass users. The customer is seeing the value in the product's reliability and user satisfaction.