How Briogeo Advertises on Meta

# Ad summary This ad features Briogeo's Curl Charisma leave-in defining creme. It also highlights an offer for 15% off plus free shipping. # Brand positioning Briogeo presents itself as a go-to brand for hair care essentials. The brand uses a minimalistic approach in its product design, emphasizing the effectiveness of its products. With the promotion of a specific product in their Curl Charisma line, Briogeo appeals to those seeking solutions for their unique hair needs, specifically curly hair, and positions itself as a provider of targeted, specialized hair care. # Product The advertised product is Briogeo's Curl Charisma rice amino + avocado leave-in defining crème, which is presented as a solution for enhancing and defining curls. This leave-in crème is formulated with rice amino acids and avocado, ingredients known for their nourishing and defining properties. The product is packaged in a white squeeze tube, and its unique selling point lies in its ability to define curls while providing essential nutrients. It intends to break down purchase barriers by offering 15% off plus free shipping, incentivizing customers to try or repurchase this curl-defining crème. # Visual style The ad has a polished, studio-shot production quality. The visual motif used is a flatlay with the main subject being the product. The image treatment includes background removal and drop shadows. The typography is large and bold, making it scannable in-feed. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - rice amino + avocado leave-in defining crème # Benefits - None used. # Features - rice amino + avocado leave-in defining crème # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, headline, and on-package label. The brand is clearly promoting its name, product, and discount. # Storyline - The ad opens by highlighting the brand's overall appeal, focusing on retaining brand affinity and awareness. The message suggests that the brand wants to assure its customers that they can always have their favorite products from Briogeo. - The advertisement highlights the product, Curl Charisma rice amino + avocado leave-in defining crème. This is intended to showcase the defining features of the specific hair product. - The ad closes by highlighting the offer of 15% off plus free shipping to incentivize purchases.

# Ad summary This ad for Briogeo's Destined for Density peptide density shampoo features a hand holding the product bottle. The ad highlights an offer of 15% off plus free shipping. # Brand positioning Briogeo presents itself as a modern hair care brand. The brand seemingly occupies a space in the consumer's mind that is effective yet minimal and clean with its design. The brand aims to deliver high-quality hair care solutions without unnecessary additives. The focus appears to be on hair health and restoration, rather than superficial styling or trends. The brand stands for simplicity and effectiveness, aligning with a lifestyle that values self-care and wellness. # Product The featured product is Briogeo's Destined for Density peptide density shampoo. This product is designed to support hair thickness and overall hair density. The shampoo contains caffeine and biotin, plus peptides. The product is designed for those seeking to improve the look and feel of thinning hair. The ad does not explicitly address purchase barriers beyond noting the 8 fl oz / 236 ml size. # Visual style The ad features a clean and minimalist aesthetic. The composition is simple, with a focus on the product and a single hand holding it. The color palette is soft and warm, contributing to a friendly and inviting feel. The overall style suggests a focus on natural beauty and simple luxury. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 15% off + free shipping* # Benefits - Destined for Density # Features - caffeine + biotin - peptide density shampoo # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with the brand showcasing its product and offer. # Storyline - The brand announces the product, which is designed to promote hair density. The intent is to introduce the product and its primary benefit from the brand's perspective. - The hand holds the product bottle, which is the brand displaying the product as if it is ready to use. - The turquoise badge announces the offer of 15% off plus free shipping, from the brand perspective, to encourage the user to purchase the product.

# Ad summary This ad for Briogeo features their Destined for Density shampoo. The ad's focal point is a simple product shot, emphasizing the product's branding and a limited-time discount. # Brand positioning Briogeo is presented as a provider of hair care solutions. The brand emphasizes the use of caffeine and biotin in their products, suggesting a focus on hair health and vitality. The brand positions itself with scientific formulations to promote hair density. The language and visuals evoke a sense of modern hair care and science-based solutions. # Product The featured product is Briogeo's Destined for Density shampoo. It is a shampoo containing caffeine and biotin, designed to promote hair density. The bottle is white with the brand's stylized 'B' logo. The ad emphasizes its use of caffeine and biotin, along with peptide density, to address concerns about thinning hair. The ad mentions the shampoo is free of sulfates, silicones, and parabens, highlighting its commitment to clean ingredients. The bottle shown is an 8 fl oz / 236 ml size. The brand is positioning the product as a key step in a hair care routine aimed at boosting hair thickness and overall hair health. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The shot is well-lit and the color palette is simple, highlighting the brand's visual elements. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Bottom of funnel (Conversion) # Pain points The advertisement appears to solve the problem of customers running out of their favorite Briogeo products, as highlighted by the phrase "Never Be Without Your Briogeo Favorites". # Value propositions - caffeine + biotin: Promotes hair density - sans sulfates, ni silicones, ni parabènes: A healthier hair care routine. # Benefits - Destined for Density # Features - caffeine + biotin peptide density shampoo - sans sulfates, ni silicones, ni parabènes # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand presents the product and promotional offer with the intention of encouraging purchase. # Storyline - The ad opens by presenting the Briogeo brand name, immediately identifying the brand as the focus. The brand is telling its audience that they are about to see a featured product from their line of offerings. - The text "Never Be Without Your Briogeo Favorites" is shown, the brand is telling its customers the importance of having their products. - The ad highlights the Briogeo Destined for Density shampoo bottle, showcasing the packaging and key ingredients. The brand is displaying its product in detail. - The ad includes a turquoise circle indicating "15% off + free shipping*", the brand encourages the customer to buy the product.

# Ad summary This ad for Briogeo features a stack of three jars of Scalp Revival shampoo against a light blue background, with a grey leaf placed in the top jar. The ad promotes the brand's products with an offer of 15% off and free shipping. # Brand positioning Briogeo is positioned as a go-to brand for hair care, focusing on creating products that customers "never be without." The brand is presented as a provider of essential haircare, with a focus on effective and natural ingredients. The ad conveys a sense of reliability and customer loyalty, highlighting the brand's ability to become a staple in daily routines. The emotional benefit of using Briogeo products is feeling well-cared-for and confident in one's hair health. The brand leans into a functional approach centered on quality and effectiveness. # Product The product featured is Briogeo Scalp Revival shampoo. The ad displays three white jars of the product stacked on top of one another. The visible label text mentions that the shampoo includes "charcoal + coconut oil" and is a "micro-exfoliating shampoo." The product appears to be designed for regular use, based on its packaging and implied integration into daily haircare routines. The presence of the shampoo and the discount offer suggest it is a worthwhile purchase for those seeking effective haircare solutions. # Visual style The ad has a clean, product-focused aesthetic. The high-quality product photography highlights the key components of the item for sale. The visual style includes the use of clear, legible typography, a light color palette, and product-centric imagery to draw the viewer's attention to the item for sale. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - charcoal - coconut oil - micro-exfoliating shampoo # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, product display, and offer details, because these elements are used to directly communicate the brand's message, showcase its products, and provide purchase incentives. # Storyline - The ad opens with a statement about the brand's products: "Never Be Without Your Briogeo Favorites," which highlights brand loyalty and the product's essential nature. The brand is speaking to its potential customers, promising them that their product will be a favorite, that they can't be without. - The ad transitions to showcasing the Scalp Revival shampoo, emphasizing its key ingredients and benefits through product display and label information. The ad is highlighting the product for the user, visually showing the shampoo's ingredients and purpose. - The ad introduces a promotional offer of "15% off + free shipping," to create a sense of urgency and value for the customer, incentivizing immediate purchase. The brand is speaking and enticing the viewer with a discount to encourage purchase.

# Ad summary This image ad by Briogeo features 4 different hair care products, highlighting a sale when you stock up. # Brand positioning Briogeo positions itself as a solution for various hair concerns. The brand places emphasis on specialized treatments, each targeting a specific hair need. The brand's appeal lies in its precision, offering tailored solutions rather than generic products. This allows consumers to address their hair issues directly, improving their hair health with a targeted approach. The ad aligns with the trend of personalized care, suggesting a modern and informed approach to beauty. # Product The ad showcases four distinct Briogeo hair care products, each designed for a specific hair concern. First, the Don't Despair, Repair! deep moisture shampoo, for dry and damaged hair. Second, the Farewell Frizz smoothing shampoo, for frizzy hair. Third, the Curl Charisma rice amino + avocado hydrating shampoo, for curly hair. Lastly, the Scalp Revival charcoal & coconut oil micro-exfoliating shampoo, for scalp health. Each product is designed to address a specific problem, and all the products are in white bottles with pumps, except for the Scalp Revival, which comes in a jar. # Visual style The ad uses a clean, minimalist aesthetic with a focus on product presentation. The backdrop is a soft gradient, shifting from light blue to white. The visual approach appears highly polished, with attention to lighting and composition to create a pleasing image. # Hooks Headline: Stock Up & Save Bigger # Funnel stage Bottom of funnel # Pain points The ad is implicitly addressing the frustration of dealing with various hair concerns, such as dry hair, frizz, lack of curl definition, and scalp issues. # Value propositions - Multiple options to address different hair concerns. # Benefits - revitalizing shampoo for dry, damaged hair - frizz-fighting shampoo infused with rosehip, argan, & coconut oils - ultra-hydrating shampoo for defined, bouncy curls # Features - deep moisture shampoo - smoothing shampoo - rice amino + avocado hydrating shampoo - charcoal & coconut oil micro-exfoliating shampoo # Call to action None used. # Social proof - None used. # Point of view - Brand: The text "Stock Up & Save Bigger" is intended to draw the viewers attention to the savings opportunity, speaking from the perspective of the brand. # Storyline - The ad begins with a top headline promoting a sale for those who stock up, as conveyed by the brand, with the purpose to encourage bulk purchases. - The brand then presents the product lineup in the center of the ad. This is designed to highlight the variety of hair care solutions available and showcase the range of Briogeo's offerings.

# Ad summary An image ad for Briogeo Curl Charisma hair product with an offer of 15% off plus free shipping. # Brand positioning Briogeo is presented as a brand focused on hair care, specifically for curly hair types, offering products like Curl Charisma to enhance natural curls. The brand positioning seems to focus on providing specialized solutions tailored to specific hair needs, steering away from generic hair care approaches. With a promotional offer of 15% off plus free shipping, the brand aims to make its products accessible, suggesting a value proposition that balances quality and affordability for its target audience. # Product The featured product is Briogeo Curl Charisma leave-in defining crème, designed to enhance and define natural curls. It contains rice amino and avocado. The cream is presented as a solution to perfect curls, addressing the need for a defining product that provides moisture without weighing the hair down. The ad targets individuals with curly hair seeking to improve their curl definition and maintain healthy-looking hair. The offer of 15% off plus free shipping addresses potential purchase barriers by providing cost savings and convenience to encourage trial or repurchase. # Visual style The ad features a clean and minimalist aesthetic with a focus on the product. The lighting is soft and diffused, emphasizing the texture of the product and the skin. The color palette is muted, dominated by whites, grays, and subtle purples, creating a serene and sophisticated feel. The composition is balanced and uncluttered, drawing the viewer's eye directly to the product and its application. The overall production quality is high, suggesting a premium or luxury brand. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 15% off + free shipping # Benefits - leave-in defining crème # Features - rice amino + avocado leave-in defining crème # Call to action None used. # Social proof - None used. # Point of view - Brand: Top headline, stating the brand name and the phrase, 'Never Be Without Your Briogeo Favorites'. This is the brand's positioning statement, presented in a way that emphasizes the product's value and necessity. - Brand: The circle with '15% off + free shipping'. This is a promotional announcement intended to attract customers and encourage them to purchase the product. # Storyline - The ad opens with the Briogeo brand name, followed by an assertion of 'Never Be Without Your Briogeo Favorites', positioning the product as essential and desirable, narrated from the brand's perspective to establish immediate recognition and value. - Next, a hand dispenses a small amount of white cream onto the palm of the other hand, visibly demonstrating the product's texture and usage, inviting the customer to imagine the product in use. - A discount of 15% off plus free shipping is presented, aiming to incentivize purchase by removing cost obstacles, narrated from the brand's perspective to directly appeal to the customer's desire for value.

# Ad summary This ad for Briogeo features the Scalp Revival product in a flatlay style with floral accents. The ad promotes a limited-time discount offer. # Brand positioning Briogeo is presented as a brand focused on hair and scalp care, particularly for addressing issues like dryness and irritation. The brand positions itself as a provider of specialized treatments, with the Scalp Revival product highlighting its commitment to scalp health. The use of botanical elements suggests a natural or plant-based approach to hair care, aligning with a lifestyle that values wellness and natural ingredients. # Product The featured product is Briogeo Scalp Revival, a scalp treatment intended to alleviate dryness and irritation. The product comes in a light blue bottle with a white applicator tip. It's marketed for scalp care and is available in a 5 fl oz / 150 ml size. The primary value lies in its ability to revitalize the scalp, addressing common concerns like dryness and irritation. The ad emphasizes using your Briogeo favorites, suggesting the brand offers a range of complementary products for comprehensive hair and scalp care. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural elements. The production quality appears to be studio-shot, with even lighting and a soft color palette. The flatlay arrangement of the product and botanical elements creates a visually appealing and scannable image. The typography is clean and legible, with a mix of sans-serif fonts. The visual style mimics platform-native trends, with a focus on showcasing the product in an aesthetically pleasing and approachable way. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of having a dry, itchy scalp, as highlighted by the "for dry, itchy scalp" text. # Value propositions - A scalp treatment that provides relief for dry and itchy scalps. # Benefits - For dry, itchy scalp # Features - Charcoal + tea tree scalp treatment # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its products and offers to the audience. # Storyline - The ad opens with the brand name and a headline inviting the viewer to always have their favorite Briogeo products. The intention is to create a sense of familiarity and desire around the product. The brand is telling the audience to consider buying more Briogeo products to meet their scalp care needs. - A product shot showcases the Scalp Revival product. The purpose is to highlight a specific product benefit. The brand is telling the audience to check out the Scalp Revival product. - A red circular badge highlights an offer for 15% off plus free shipping. The intention is to create a sense of urgency and encourage immediate purchase. The brand is creating an incentive for the audience to buy the product.

# Ad summary An ad for Briogeo hair products, specifically the Scalp Revival and Don't Despair, Repair lines, emphasizing savings through stocking up. # Brand positioning Briogeo positions itself as a brand offering high-quality hair care solutions. The presence of both the Scalp Revival and Don't Despair, Repair lines suggests a comprehensive approach to hair health, addressing different needs from scalp care to deep conditioning. The brand's functional positioning centers around effective formulations. The natural ingredients, implied by the placement of mint leaves, also speak to a health-conscious consumer who prioritizes natural elements in their beauty routine. # Product The ad features two Briogeo hair care products: Scalp Revival and Don't Despair, Repair deep conditioning mask. Scalp Revival is designed to address scalp health, implied by the name, while Don't Despair, Repair is a deep conditioning mask intended to repair and nourish hair. Both products are housed in white, cylindrical bottles with pump dispensers, suggesting ease of use and a focus on dispensing the correct amount of product. The generous 52 fl oz / 1535 ml sizing addresses purchase barriers related to value and product longevity, implying that these larger sizes offer a cost-effective solution. The products are for people looking to invest in long-term hair and scalp health. # Visual style The ad features a clean and polished studio shot with bright lighting. The visual motif is product-focused, highlighting the large size of the bottles. The image treatment includes background removal and subtle color grading to enhance the product's visual appeal. The typography integration is simple and legible, contributing to the overall clean aesthetic. The style is designed for in-feed scannability, with clear product placement and concise messaging. # Hooks Headline: Stock Up & Save Bigger # Funnel stage Middle of funnel (Consideration) # Pain points Unstated, but implied that the products aim to improve overall hair health and condition. # Value propositions - Stocking up provides a better value. - Comprehensive hair care with two product lines. # Benefits - Save Bigger by stocking up on larger sizes. - Comprehensive hair care solutions for scalp health and deep conditioning. # Features - Scalp Revival - Don't Despair, Repair - deep conditioning mask - 52 fl oz / 1535 ml sizing # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, aiming to promote their products and highlight the benefits of stocking up on larger sizes. # Storyline - The ad starts with a message about saving money when stocking up, immediately capturing the audience's attention with a promotional offer. This is conveyed from the brand's perspective. - Then, the ad showcases the Briogeo Scalp Revival and Don't Despair, Repair products, highlighting their availability in larger sizes. The brand presents these products as solutions for comprehensive hair care, catering to consumers interested in both scalp health and deep conditioning. - Lastly, the ad subtly alludes to the natural and effective ingredients through the inclusion of mint leaves and what appears to be hair mask, reinforcing the brand's commitment to quality and hair health. This reinforces the brand's positioning to the consumer.

# Ad summary This ad promotes Briogeo's Scalp Revival charcoal + coconut oil micro-exfoliating shampoo. It features a visually appealing display of the product with an open jar showing the shampoo's texture, along with a discount offer to encourage purchase. # Brand positioning Briogeo is presented as a brand focused on hair and scalp health, particularly for those seeking solutions for scalp issues. The ad emphasizes the brand's commitment to using natural ingredients like charcoal and coconut oil to provide a micro-exfoliating shampoo experience. Briogeo aims to occupy a space in the consumer's mind as a provider of effective, nature-inspired hair care, moving against norms that might rely on harsh chemicals or synthetic solutions. # Product The featured product is Briogeo's Scalp Revival charcoal + coconut oil micro-exfoliating shampoo. It is a shampoo designed to gently exfoliate the scalp. The product is formulated with charcoal and coconut oil. This shampoo is packaged in a white jar with a screw-on lid. The advertised benefits and ingredients suggest it is intended to remove impurities and nourish the scalp simultaneously. A potential purchase barrier is addressed with the offer of 15% off + free shipping. # Visual style The ad has a polished, studio-shot quality with a focus on showcasing the product's texture and packaging. The visual motifs include a clean and minimalist design, with soft lighting and a neutral color palette. The image treatment involves subtle color grading to enhance the product's appearance, and the typography is integrated in a modern and legible manner. The overall style is platform-native, fitting well within typical social media ad aesthetics, and aims to be easily scannable and attention-grabbing in-feed. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing a product that exfoliates the scalp, removing impurities and build-up. The ad implies some consumers may struggle with a flaky, irritated scalp. The phrase 'Scalp Revival' on the product suggests a solution for a troubled scalp. # Value propositions - The shampoo features natural ingredients, charcoal and coconut oil, which provides a micro-exfoliating shampoo. # Benefits - shampooing micro-exfoliant # Features - charcoal + coconut oil micro-exfoliating shampoo # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad conveys the brand's point of view, promoting its product and brand messaging with a focus on its product's features and current discount offer. # Storyline - The ad opens with a visual of the Briogeo product, showcasing its open jar to highlight the texture of the shampoo. This is intended to draw the viewer's eye and showcase the product. The perspective is from the brand, presenting its product in an appealing manner. - The ad displays the text “Never Be Without Your Briogeo Favorites” in a stylish font, communicating the message that Briogeo products are essential and desirable. The perspective is from the brand, suggesting their products are favorites and should always be stocked. - The ad also mentions an offer of “15% off + free shipping”, which serves as an incentive to purchase the product. The perspective is from the brand, trying to entice customers with a limited-time deal.

# Ad summary The ad features Briogeo's Scalp Revival product against a glossy, minimalist background. The offer of 15% off plus free shipping (with active subscriptions) is designed to entice viewers. # Brand positioning Briogeo is presented as a premium hair care brand focused on effective solutions for scalp and hair health. The ad emphasizes the brand's commitment to providing 'favorites,' positioning Briogeo as a go-to choice for maintaining hair and scalp care routines. The visuals and clean design suggest a brand that values simplicity and efficacy, appealing to consumers looking for reliable and trustworthy hair care products. By featuring a specific product from the Scalp Revival line, Briogeo highlights its expertise in addressing specific hair concerns, reinforcing a functional brand positioning within the beauty market. # Product The featured product is Briogeo's Scalp Revival rosemary pre-wash oil for dry and itchy scalp. It is packaged in a cylindrical, light blue bottle with a white applicator tip. The product is designed to soothe and nourish the scalp before washing hair. The on-package label text mentions 'rosemary pre-wash oil for dry and itchy scalp', clarifying its purpose. The ad positions the product as a solution for scalp discomfort, emphasizing its ability to revitalize and soothe, making it appealing to those seeking relief from scalp irritation. The offer of 15% off plus free shipping acts as an incentive to try the product. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation and clarity. The production quality appears highly polished, resembling a studio shot with controlled lighting and a glossy background. The image treatment includes subtle color grading to maintain a consistent light blue tone and background removal to isolate the product. Typography is integrated cleanly, with simple fonts used for headlines and product information. The overall style feels modern and designed to be easily scannable in-feed, leveraging a clean design to draw attention to the product. # Hooks Headline: Never Be Without Your Briogeo Favorites # Funnel stage Middle of funnel (Consideration) # Pain points Dry and itchy scalp: "Scalp Revival rosemary pre-wash oil for dry and itchy scalp" aims to solve this problem. # Value propositions - 15% off + free shipping* with all active subscriptions # Benefits - For dry and itchy scalp # Features - Rosemary pre-wash oil # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image represents the brand's point of view, highlighting its products, value proposition, and promotional offers in a visually appealing manner. # Storyline - The ad opens by presenting the Briogeo brand name, immediately establishing the source of the message. This is from the brand's perspective, designed to create initial brand recognition and set the context for the rest of the visual. - The ad then states, "Never Be Without Your Briogeo Favorites", conveying a message that encourages the audience to ensure they are always stocked up with the brand's products. The brand is speaking directly to the audience, promoting a sense of loyalty and continued use. - The focal point of the image is the product itself, showcasing the Scalp Revival rosemary pre-wash oil in its packaging. The brand uses this visual to highlight the product and its features, providing a clear view of what is being offered. - A circular badge highlights a promotional offer of "15% off + free shipping*", enticing potential customers to make a purchase. The brand is seeking to provide an immediate incentive for buying the product. - At the bottom right, small text clarifies "*with all active subscriptions", providing the audience with additional details about the offer. The brand uses this text to ensure transparency and inform potential customers about the terms of the promotion.

# Ad summary An advertisement for Briogeo hair products, specifically their shampoo and conditioner. The ad showcases the product packaging and promotes savings on stocking up. # Brand positioning Briogeo is presented as a brand focused on hair repair and moisture. The product names, such as 'Don't Despair, Repair!' and 'super moisture,' imply a focus on restoring and hydrating hair. The brand aims to occupy a space in the consumer's mind as a solution for dry or damaged hair, offering products designed to improve hair health and appearance. The brand's positioning is functional, focusing on performance and visible results. # Product The ad features Briogeo's 'Don't Despair, Repair!' super moisture shampoo and super moisture conditioner. Both products are packaged in white bottles with a minimalist design featuring a pink and black leaf pattern and the Briogeo logo. The shampoo is described as 'shampooing super hydratant sans sulfates, no silicones, no phtalates.' The conditioner is described as 'revitalisant super hydratant sans sulfates, no silicones, ni parabènes.' The USP appears to be their moisturizing and repairing properties, along with the absence of sulfates, silicones, and phtalates/parabens, appealing to those seeking cleaner haircare options. The ad encourages viewers to try or buy these products by highlighting their hydrating and restorative benefits, as well as the opportunity to 'Stock Up & Save Bigger'. # Visual style The ad has a clean and minimalist aesthetic, with a focus on the product packaging. The production quality is highly polished, with studio-shot lighting and a simple background. The image treatment includes a reflective surface that mirrors the product, enhancing the visual appeal. The typography integration is clean and legible, with clear product labeling. The style aims for a native look, suitable for in-feed display. # Hooks Headline: Stock Up & Save Bigger # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The products are moisturizing and repairing, as well as free of sulfates, silicones, and phthalates/parabens, offering a cleaner haircare option. # Benefits - hydratant - revitalisant # Features - super moisture shampoo - super moisture conditioner - shampooing super hydratant sans sulfates, no silicones, no phtalates - revitalisant super hydratant sans sulfates, no silicones, ni parabènes # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption. The text 'Stock Up & Save Bigger' is an invitation to the customer from the brand's perspective. - Brand: Product display. The product bottles are presented directly to the viewer from the brand, showcasing key product details and benefits. # Storyline - The ad begins with a headline stating, 'Stock Up & Save Bigger,' aiming to grab the viewer's attention with the prospect of savings on the brand's products. The brand is conveying the idea of an opportunity and encouraging people to buy its products, from the brand's perspective. - The ad then presents two bottles of Briogeo hair products: 'Don't Despair, Repair!' super moisture shampoo and super moisture conditioner. This showcases the products and reinforces the brand's name and the products' key benefits (repair and moisture). The perspective is from the brand, highlighting its product offerings. - The arrangement of the products, and the presence of bubbles near the shampoo bottle, provide a visual element and imply the products' use in a haircare routine. This is from an external perspective, depicting a potential moment of product use.

# Ad summary An ad for Briogeo's Don't Despair, Repair! Deep Conditioning Mask, showcasing its transformative effects on hair. The ad features a customer testimonial highlighting how the product improved her hair's health and manageability, providing a luxurious, salon-quality result at home. # Brand positioning Briogeo positions itself as a provider of luxurious and effective hair care solutions that deliver salon-quality results at home. The brand aligns with values of healthy hair, ease of styling, and convenience, offering customers a way to improve their hair's condition without the need for frequent salon visits or keratin treatments. It pushes against the norm of relying solely on professional salon treatments for achieving luxurious hair, providing a functional yet pampering approach to hair care. # Product Briogeo's Don't Despair, Repair! Deep Conditioning Mask is a hair treatment designed to transform hair from frizzy, damaged, and prone to breakage into luxurious and healthy locks. The mask, when combined with other Briogeo products, reduces drying and styling time, offering the convenience of salon-quality results at home. It eliminates the need for keratin treatments, addressing the barrier of time-consuming and expensive salon appointments. The mask revitalizes hair, leaving it looking better than after salon treatments, emphasizing the product's ability to deliver superior results and healthier, more manageable hair. # Visual style The ad features a UGC-style aesthetic, with a focus on authenticity and real results. The editing is simple with static shots and smooth transitions, emphasizing the natural look of the presenter. The production quality feels accessible, creating a relatable experience for viewers. The pacing is moderate, with cuts timed to key points in the voiceover, maintaining a consistent flow throughout the ad. # Hooks Spoken: 00:00–00:02: Don't Despair, Fall in Love with your hair! Visual: 00:00–00:02: A woman's hand holds a white jar of Briogeo Don't Despair, Repair! deep conditioning mask in front of a neutral wall. A white box with a five-star review and text about the product hovers behind the jar. In the background, the woman’s face is shown smiling in front of outdoor greenery. # Funnel stage Consideration # Pain points The ad highlights the frustration of frizzy hair, breakage, and split ends, which can be time-consuming and costly to manage, often requiring frequent salon visits and keratin treatments. The ad highlights that hair looks worse after going to the salon. # Value propositions - The hair mask gives your hair salon-quality results without needing to go to the salon. - You can stop getting keratin treatments and just use this mask. # Benefits - Hair is luxurious and healthy - Hair takes less time to dry and style - Hair looks better when I wash it at home than when I go to the salon - No longer receive keratin treatments # Features - Deep conditioning mask # Call to action None used. # Social proof - "This mask, in combination with other Briogeo products, has completely changed my hair from frizzy with breakage and split ends to luxurious and healthy hair. My hair takes less time to dry and style since I discovered this brand. In fact, my hair looks better when I wash it at home than when I go to the salon. I no longer receive keratin treatments and my hair is luxurious." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the customer's point of view, sharing their experience and results using the product. # Storyline - 00:00–00:02 The ad starts with an on-screen review of Briogeo's deep conditioning mask, highlighting its positive reception from customers. - 00:02–00:06 A woman says that the mask, in combination with other Briogeo products, has completely changed her hair. - 00:06–00:09 She says that her hair has transformed from frizzy with breakage and split ends to luxurious and healthy. - 00:10–00:12 She states that her hair takes less time to dry and style since she discovered the brand. - 00:13–00:16 Continuing her testimonial, she says that her hair looks better when she washes it at home than when she goes to the salon. - 00:17–00:20 She concludes by saying that she no longer receives keratin treatments and her hair is luxurious.

# Ad summary This ad promotes the Briogeo Don't Despair, Repair! Deep Conditioning Mask. It features an influencer asking if the product can repair hair in 10 minutes, followed by product endorsements from other women, press mentions, and ingredient highlights. # Brand positioning Briogeo is presented as a brand that creates high-performing haircare products. The brand seems to occupy a space in the market that values both effectiveness and ethical formulations, as evidenced by the highlights of natural ingredients. The brand pushes against the norm of hair products using harsh chemicals, instead focusing on the use of natural ingredients. The brand positions itself as a high-quality, reputable brand. # Product The Briogeo Don't Despair, Repair! Deep Conditioning Mask is a hair product designed to repair and nourish hair in just minutes. It is intended for women who want to improve the health and appearance of their hair quickly. The product contains almond oil to combat frizz, rosehip oil for maximum hydration, and algae extract for fortified repair. The mask is designed to nourish hair in minutes, making it a convenient option for those seeking quick results. The ad addresses the need for a fast and effective hair repair treatment. # Visual style The ad has a bright and clean aesthetic, combining UGC-style shots with polished product close-ups. The editing style involves quick cuts to maintain a fast pace. The production quality is a blend of UGC and commercial, giving it an authentic yet professional feel. The pacing is fast, with approximately 12 cuts per minute. The quick cuts sync with the voiceover and text overlays. # Hooks Spoken: 00:00–00:02 Can this conditioning mask actually repair my hair in ten minutes?? Text overlay: 00:00–00:02 Can this conditioning mask actually repair my hair in ten minutes?? Visual: 00:00–00:02 A fair-skinned hand with a gold ring holds a white jar of Briogeo Don't Despair, Repair! deep conditioning mask in front of a gray furry surface. The label is visible, featuring the product name and a pink and green leaf pattern. The lighting is soft, and the shot is stable and close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that hair damage or lack of nourishment is a common concern. The opening question suggests skepticism about whether a product can deliver on its promise of quick repair: "Can this conditioning mask actually repair my hair in ten minutes??" # Value propositions - Deep conditioning mask women everywhere are using to nourish their hair in minutes. # Benefits - Nourish their hair in minutes # Features - Almond oil for combatting frizz - Rosehip oil for maximum hydration - Algae extract for fortified repair # Call to action Shop Don't Despair, Repair!™ # Social proof - "You don't have to take our word for it." # Point of view - Customer 25% – The customers deliver testimonials and product endorsements based on their own positive experiences. - Brand 75% – The brand provides product details, ingredients, and reinforces the product's effectiveness. # Storyline - 00:00–00:02 A hand holds the Briogeo Don't Despair, Repair! Deep Conditioning Mask, questioning its ability to repair hair in ten minutes. This opens the ad with a problem: can this product deliver on its promise of quick repair? - 00:02–00:04 A woman affirms the product's effectiveness, suggesting that the audience doesn't need to take the brand's word for it. This introduces social proof as a key element. - 00:04–00:08 The ad transitions to displaying text overlays highlighting the awards and positive press the product has received. This continues building credibility and trust in the product's quality and reputation. - 00:08–00:12 A close-up of the product's texture and key ingredients—almond oil, rosehip oil, and algae extract—is shown, with text overlays describing each ingredient's benefits. This provides functional information and differentiates the product. - 00:12–00:16 The ad shows a woman with long, healthy-looking hair, reinforcing the product's value proposition. The text overlay invites viewers to try the deep conditioning mask used by women everywhere to nourish their hair in minutes, further building trust through the 'women everywhere' claim. - 00:16–00:17 The ad concludes by reiterating the product's name and the brand. This reinforces the product and brand for increased recall.

# Ad summary A UGC-style demo ad showcasing Briogeo's Scalp Revival Rosemary Pre-Wash Oil. The ad opens by introducing the product and then demonstrates its application to the scalp. Throughout the video, text overlays highlight the key ingredients and benefits of the oil. # Brand positioning Briogeo is presented as a brand focused on scalp health and hair strengthening through natural ingredients. The ad highlights the moisturizing and soothing properties of their Scalp Revival Rosemary Pre-Wash Oil, which aligns with a wellness and self-care lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of effective, nature-based hair care solutions, emphasizing both functional benefits (soothed scalp, stronger strands) and ingredient transparency (rosemary, vitamins, lipids, Binchotan charcoal). # Product Briogeo's Scalp Revival Rosemary Pre-Wash Oil is a hair care product designed to soothe the scalp and strengthen hair strands. The product is applied directly to the scalp before washing hair. It is fortified with vitamins and lipids to promote a soothed scalp and stronger hair. The oil is formulated with Binchotan charcoal, which helps to cleanse and purify the scalp. The ad showcases how the product is used to prep the hair before washing, implying it is suitable for anyone seeking to improve their scalp health and hair strength. # Visual style The ad has a polished UGC feel with a focus on demonstrating the product's use and benefits. The editing is smooth, with static shots and simple transitions, maintaining a consistent pace. The lighting is natural, enhancing the product's appeal and creating a clean aesthetic. # Hooks Text overlay: 00:00–00:03 Soothe your scalp with our moisturizing Scalp Revival™ Rosemary Pre-Wash Oil Visual: 00:00–00:03 A hand holds a light blue bottle of Briogeo Scalp Revival Rosemary Pre-Wash Oil in front of a blurred background with a decorative woven wall hanging. The camera is stationary with a close-up shot of the bottle. The bottle is tilted, and a clear oil is squeezed onto the back of a hand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of an irritated, unhealthy scalp, as implied by the language 'Soothe your scalp'. # Value propositions - Soothe your scalp with our moisturizing Scalp Revival Rosemary Pre-Wash Oil: This highlights the product's immediate benefit of soothing the scalp while emphasizing its natural ingredients. - Fortified with vitamins and lipids for a soothed scalp and stronger strands: Connects the product's ingredients directly to the benefits of scalp soothing and hair strengthening. # Benefits - Soothe your scalp - Soothed scalp - Stronger strands # Features - Moisturizing Scalp Revival Rosemary Pre-Wash Oil - Fortified with vitamins and lipids - Formulated with Binchotan Charcoal # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating and explaining the benefits of the product. # Storyline - 00:00–00:03 The ad starts by showcasing the product, the Scalp Revival Rosemary Pre-Wash Oil, immediately introducing the product that the ad is promoting. - 00:03–00:07 00:03–00:07 The ad shows the product being applied directly to the scalp. This demonstrates the product's intended use, showcasing its texture and application method, and emphasizing its targeted benefits. - 00:07–00:11 00:07–00:11 The ad provides a closer look at the scalp after the oil application, reinforcing the product's benefits by visually highlighting its potential effects on scalp health. This reinforces a key ingredient. - 00:11–00:13 00:11–00:13 The ad concludes with a front-facing shot of the person, reinforcing the results of a healthy scalp.

# Ad summary This ad highlights the benefits of Briogeo's Don't Despair, Repair! deep conditioning mask. It opens by explaining that it helps repair and strengthen damaged hair in 10 minutes. It then transitions into testimonials from customers, press mentions and descriptions of the active ingredients. # Brand positioning Briogeo is presented as a solution for repairing and strengthening damaged hair. The brand is associated with the benefits of natural ingredients. It is positioned as a trusted and award-winning brand with positive reviews from women everywhere. The ad highlights Briogeo's commitment to revitalizing hair without harsh sulfates, silicones, or parabens, appealing to health-conscious consumers seeking effective and clean hair care. # Product The featured product is Briogeo's Don't Despair, Repair! deep conditioning mask, designed to repair and strengthen damaged hair in just ten minutes. This mask is formulated with key ingredients like almond oil for combating frizz, rosehip oil for maximum hydration, and algae extract for fortified repair. The ad is aimed at women looking to nourish their hair quickly and effectively, highlighting its suitability for achieving revitalized and healthy-looking hair without the use of harsh sulfates, silicones, or parabens. Briogeo's deep conditioning mask aims to address common hair concerns by offering a solution that is both convenient and beneficial, making it a worthwhile addition to hair care routines. # Visual style The ad has a UGC feel due to the natural lighting, handheld shots, and integration of customer testimonials and product demonstrations. The quick cuts help maintain a brisk pace. The integration of text overlays, product shots, and customer visuals contributes to an informative and engaging presentation, typical of social media product demos. # Hooks Spoken: 00:00–00:01 This hair mask helps repair and strengthen damaged hair in ten minutes. Text overlay: 00:00–00:03 / You don't have to take our word for it. Visual: 00:00–00:01 A hand holds a white tub of "Briogeo Don't Despair, Repair! deep conditioning mask" up against a textured gray background. The lighting creates highlights and shadows on the product and hand. # Funnel stage Consideration # Pain points Damaged, frizzy, and unhealthy-looking hair that requires intensive repair and nourishment. The ad highlights the need for a quick and effective solution to revitalize and strengthen hair. # Value propositions - Repairs and strengthens damaged hair in ten minutes # Benefits - Repair and strengthen damaged hair # Features - No harsh sulfates - No silicones - No parabens - Almond oil for combatting frizz - Rosehip oil for maximum hydration - Algae extract for fortified repair # Call to action Shop Don't Despair, Repair!™ # Social proof - People can't stop talking about The Don't Despair, Repair!™ Deep Conditioning Mask. - The Best Hair Masks of 2025 (from reviewed.com) - The 2025 100 Greatest Hair Products of All Time (from wwd.com) - All-Star Beauty Awards: The 50 Best Products of All Time (from glamour.com) - 6x Allure Reader's Choice Award - Hall of Fame - NewBeauty 2023 Beauty Awards - Cosmopolitan's Reader's Choice Awards 2022, 2024 - +3500 ⭐⭐⭐⭐⭐ star reviews - "You don't have to take our word for it." # Point of view - Customer 20% – The perspective of a user of the product who states you don't have to take their word for the product. - Brand 80% – The brand voice presents information about the product and press reviews. # Storyline - 00:00–00:01 The ad introduces the Briogeo hair mask and its benefits for repairing and strengthening damaged hair. - 00:01–00:03 00:01–00:03 The ad transitions to a woman who says that you don't have to take their word for it. - 00:03–00:07 00:03–00:07 Next, the ad highlights positive press mentions and reviews, reinforcing the product's popularity and effectiveness. - 00:07–00:12 00:07–00:12 The ad spotlights the active ingredients, such as almond oil, rosehip oil, and algae extract, detailing each one's specific benefits for hair health and repair. - 00:13–00:15 00:13–00:15 The ad shifts to showcasing the visible results of using the deep conditioning mask. The ad states it can nourish hair in minutes, which encourages viewers to try the product themselves for quick and effective hair revitalization. - 00:16–00:18 00:16–00:18 The ad concludes with a call to action, prompting viewers to shop for the Don't Despair, Repair! deep conditioning mask and reinforcing the Briogeo brand name.

# Ad summary This ad showcases Briogeo's Yuzu + Plum Oil Sleek Stick for achieving 24-hour frizz-free hair. The ad begins with a woman applying the product to her hair, demonstrating its use and effectiveness. Close-ups highlight the sleek finish and ease of application. The ad also features text overlays that emphasize the product's benefits, such as frizz control, glossy finish, and lack of residue. It concludes with a polished look, reinforcing the convenience and quality of the sleek stick. # Brand positioning Briogeo presents itself as a brand that provides simple and effective hair solutions with a focus on natural ingredients and ease of use. The brand is positioned as offering high-quality hair care for everyday use, emphasizing convenience and sleek results. It appears to defy complicated hair care routines with its functional product offerings, promoting a lifestyle where polished hair is easily attainable on the go. # Product The Briogeo Yuzu + Plum Oil Sleek Stick is a hair styling product designed to smooth, condition, and style hair. It comes in a solid stick form, packaged in a bright pink container, for easy and direct application. It claims to provide 24-hour frizz control, a sleek and glossy finish, and leaves no residue. The product is marketed as being perfect for slick-back buns or mid-day touchups, making it ideal for keeping hair polished on the go. The sleek stick contains yuzu and plum oil. # Visual style The ad has a polished yet accessible visual style, reminiscent of UGC content. It features clean shots with natural lighting and a bright color palette, emphasizing the ease of use of the product. The editing style combines quick cuts with static shots. The pace is consistent, and the transitions are smooth. Visuals are synced to the music at times. # Hooks Text overlay: 00:00–00:03 Want 24-hour frizz-free hold? / 00:00–00:03 Meet the / 00:00–00:03 Briogeo / 00:00–00:03 Yuzu + Plum Oil / 00:00–00:03 Sleek Stick. Visual: 00:00–00:03: A split-screen. On the left, a young woman with fair skin and dark hair, wearing a light gray sweatshirt, is shown applying a pink hair product stick to her hairline. She looks directly at the camera with a neutral expression. The background is a blurred light gray. The camera is stationary. On the right side of the screen, there is white text that says, "Want 24-hour frizz-free hold? Meet the Briogeo Yuzu + Plum Oil Sleek Stick." Next to the text is a picture of the pink Briogeo Sleek Stick. # Funnel stage Consideration # Pain points The ad implies the pain point of dealing with frizzy hair and the difficulty of maintaining a sleek hairstyle, especially on the go. "Want 24-hour frizz-free hold?" # Value propositions - 24-hour frizz control: Offers all-day hold and manages frizz for a polished look. - Sleek and glossy finish: Provides a smooth and shiny appearance, enhancing hair's aesthetic. - Perfect for slick-back buns or mid-day touchups: Highlights convenience and versatility for various styling needs. - Keep your hair polished on the go: Emphasizes the product's portability and ease of use for maintaining style throughout the day. # Benefits - 24-hour frizz control - Sleek and glossy finish - No residue - No pulling - Smooths, conditions, and styles # Features - Yuzu + Plum Oil - Stick Form # Call to action None used. # Social proof - "Briogeo's award-winning Sleek Stick that smooths, conditions, and styles." - "Featured in: Allure Elle Glamour Who What Wear Women's Health" # Point of view - Customer 70% – The ad shows a customer applying the product and demonstrating its use. - Brand 30% – The ad features text overlays promoting the product's benefits and features, reflecting the official brand messaging. # Storyline - 00:00–00:03 The ad opens with a woman applying the Briogeo Sleek Stick to her hair. - 00:00–00:03 Text overlay introduces the product and its benefit of 24-hour frizz-free hold. This is from the brand's perspective, highlighting a key selling point. - 00:03–00:07 Close-up shots of the product, along with text overlays highlighting its features and mentions in publications like Allure and Glamour, build credibility and detail the product. - 00:07–00:10 Text overlays list benefits such as 24-hour frizz control, sleek finish, no residue, and no pulling, all from the brand's official messaging. - 00:10–00:14 The woman continues to demonstrate the product's use, emphasizing its suitability for slick-back buns and mid-day touch-ups. - 00:14–00:18 The ad concludes with a shot of the finished hairstyle, emphasizing the outcome: polished hair on the go. This reinforces the product's value proposition.

# Ad summary A woman uses a hair stick to slick back her baby hairs and keep her hair polished and frizz-free. # Brand positioning Briogeo is presented as a brand focused on providing hair care solutions that are both effective and convenient. The brand aims to occupy a space in the consumer's mind as a go-to for achieving sleek and polished hairstyles with ease. Briogeo aligns with values of simplicity and efficiency, as demonstrated by the sleek stick's easy application for controlling frizz and flyaways. The brand pushes against the notion that achieving a polished look requires complex routines, offering a functional product designed for quick touch-ups and on-the-go styling. Its sleek stick is a convenient and accessible product for achieving sleek styles. # Product The Briogeo Yuzu + Plum Oil Sleek Stick is a hair product designed to smooth, condition, and style hair, keeping every single strand in place. It is an award-winning product that offers 24-hour frizz control, delivering a sleek and glossy finish without leaving any residue or causing pulling. This sleek stick is perfect for slick-back buns or mid-day touch-ups, ensuring hair stays polished on the go. The product comes in a bright pink, cylindrical container, resembling a deodorant stick, and is designed for easy and precise application. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clear visuals. The editing style includes quick cuts between product shots and application scenes to maintain a dynamic pace. The overall production quality suggests a hybrid approach, blending UGC-style application with polished product presentations. The pacing is consistent at around 15 cuts per minute. Cuts, text, and product actions are timed to the music beats. # Hooks Text overlay: 00:00–00:03 The Briogeo Yuzu + Plum Oil Sleek Stick keeps every single strand in place. Visual: 00:00–00:03 A woman with fair skin and dark hair is shown from the shoulders up, wearing a gray sweatshirt. She is in a bathroom setting with neutral lighting. She holds a bright pink Briogeo Sleek Stick in her right hand and applies it to her baby hairs along her hairline. Her expression is focused. To the right of the frame, on a white background, is a static image of the Briogeo Sleek Stick product. The camera is stationary and provides a close-up view. # Funnel stage Consideration # Pain points The ad addresses the pain point of frizzy, unruly hair that is difficult to keep in place. This frustration is signaled by the woman using the sleek stick to smooth down baby hairs and flyaways, visually demonstrating the need for a product that can control frizz. # Value propositions - 24-hour frizz control: Provides extended frizz protection - Sleek and glossy finish: Achieves a polished hairstyle - No residue: Maintains clean look - No pulling: Gentle on hair # Benefits - Keeps every single strand in place - Smooths, conditions, and styles - 24-hour frizz control - Sleek and glossy finish - No residue - No pulling # Features - Yuzu + Plum Oil Sleek Stick # Call to action None used. # Social proof - Featured in: Allure, Elle, Glamour, Who What Wear, Women's Health # Point of view - Customer 100% – The ad is presented entirely from the customer's point of view, showing how the product is used and the results it delivers. # Storyline - 00:00–00:03 00:00–00:03 A woman applies the Briogeo Sleek Stick to her baby hairs to smooth them down. This is intended to showcase the product in action. - 00:03–00:10 00:03–00:10 The ad transitions to a close-up shot of the product, emphasizing its award-winning status and highlighting features such as smoothing, conditioning, and styling. This aims to inform the audience about the product's benefits. - 00:10–00:14 00:10–00:14 The woman applies the stick to her hair, styling it into a slick-back bun. The message is to highlight the stick's suitability for specific styles and quick touch-ups. - 00:14–00:18 00:14–00:18 The final scene shows the woman with a polished ponytail, reinforcing the product's ability to keep hair polished on the go. This aims to show the final result and encourage viewers to purchase the product.

# Ad summary A UGC-style ad features a woman demonstrating the benefits of Briogeo Rosemary Prewash Oil. She highlights its lightweight texture, natural ingredients, and ability to soothe the scalp, nourish hair, boost shine, and resolve itchy scalp issues, leaving her hair feeling replenished and moisturized. The ad concludes with a call to shop at Briogeo.com. # Brand positioning Briogeo is presented as a brand that focuses on hair products with naturally derived ingredients. The brand promotes confidence and a sense of well-being associated with clean, healthy hair. It positions itself as a solution for common hair and scalp concerns, such as itchiness, aiming to provide products that leave users feeling confident and ready to tackle their daily lives with replenished and moisturized hair. # Product The featured product is Briogeo Rosemary Prewash Oil, a hair product designed to soothe the scalp, nourish hair, and boost shine. It is formulated with naturally derived ingredients and has a lightweight texture that makes it easy to wash out. The product is applied by parting hair into sections and leaving it in for at least 15 minutes before washing. It provides relief for an itchy scalp and overall leaves hair feeling replenished and moisturized. # Visual style The ad has a polished UGC feel with clean, bright lighting and simple backgrounds, creating a natural and relatable environment. The editing is smooth with quick cuts to highlight product application and results. The pacing is consistent and moderate, synchronized with the voiceover to emphasize key product benefits. # Hooks Spoken: Female 1: I'm a huge fan of all Briogeo products, but this Rosemary Scalp Oil is exactly what I was missing. Text overlay: 00:00–00:02: I'm a huge fan of all Briogeo products, / 00:01–00:04: but this Rosemary Prewash Oil is exactly what I was missing. Visual: 00:00–00:01: A woman with long, wavy brown hair and fair skin looks directly at the camera with a smile, wearing a white shirt, in front of a plain white wall. / 00:01–00:03: The camera focuses on a bottle of "Briogeo Scalp Revival Rosemary Prewash Oil" being held in front of a white tiled bathroom wall with a glass shower door visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Itchy scalp: “I finally found relief for my itchy scalp.” # Value propositions - Total hair hack that'll take your wash day to the next level - Easy to wash out # Benefits - Soothe your scalp - Nourishing your hair - Boosting shine - Relief for my itchy scalp - Replenished and moisturized hair # Features - Rosemary Prewash Oil - Naturally derived ingredients - Lightweight texture # Call to action Shop now Briogeo.com. # Social proof - “I'm a huge fan of all Briogeo products” – Female 1 (Customer) - “this Rosemary Scalp Oil is exactly what I was missing.” – Female 1 (Customer) - “I finally found relief for my itchy scalp.” – Female 1 (Customer) - “My hair has seriously never looked or felt better.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their positive experience and demonstrating the product. # Storyline - 00:00–00:03 The ad begins with the creator expressing her affinity for Briogeo products and introducing the Rosemary Scalp Oil as exactly what she was missing for her hair care routine. - 00:03–00:05 00:03–00:05: She calls the oil a total "hair hack" that elevates wash day to the next level, setting up the demonstration of how to use the product. - 00:05–00:09 00:05–00:09: She demonstrates applying the oil by parting her hair into sections, showing the application process directly on her scalp. She points out the oil's super lightweight texture and its easy wash-out feature, emphasizing the product's convenience and user-friendliness. - 00:09–00:12 00:09–00:12: The narrative flows into a time-saving tip, as she notes that the oil should sit for at least 15 minutes before washing, providing a practical usage detail to the viewer. - 00:12–00:17 00:12–00:17: She emphasizes the benefits of the product's natural ingredients, highlighting their role in soothing the scalp, nourishing the hair, and boosting shine, connecting product features to desired hair health outcomes. - 00:17–00:23 00:17–00:23: She states that she found relief for her itchy scalp, and that her hair has never looked or felt better, emphasizing how her hair feels overall replenished and moisturized. - 00:23–00:27 00:23–00:27: She closes by posing a rhetorical question about who doesn't love a product that makes them feel confident, clean, and ready to conquer the week, framing the product as an essential component for overall well-being and confidence. - 00:27–00:28 00:27–00:28: The ad concludes with a direct call to action to shop now at Briogeo.com, driving immediate engagement and sales.

# Ad summary A woman demonstrates how to use Briogeo Scalp Revival Rosemary Pre-Wash Oil to hydrate the scalp and nourish hair. # Brand positioning Briogeo is presented as a haircare brand focused on scalp health using natural ingredients. The brand aligns with those who prioritize hair health through high-quality ingredients like rosemary, castor oil, biotin, and ceramides. The brand positions itself as a solution for dryness caused by hair coloring, offering a functional approach to haircare. # Product Briogeo Scalp Revival Rosemary Pre-Wash Oil is a hair product designed to hydrate and nourish the scalp and hair strands. It contains a blend of rosemary and castor oil, as well as biotin and ceramides, which are intended to nourish the strands and promote healthy-looking hair. The product is for individuals experiencing dryness caused by consistent coloring and can be used 10–15 minutes before a shower or left in overnight. A USP is that it provides essential nutrients to both the scalp and strands. # Visual style The ad features a natural, bright aesthetic with an emphasis on showcasing the product and its application. The editing style includes quick cuts to maintain a brisk pace. The overall production quality appears polished, with a hybrid feel that blends UGC with commercial elements. The pacing is moderate, with cuts timed loosely to the voiceover, creating a smooth flow that keeps the viewer engaged. # Hooks Spoken: 00:00–00:02 We’re prioritizing haircare with Briogeo Scalp Revival Rosemary Pre-wash oil. Text overlay: 00:00–00:03 We’re prioritizing haircare with / 00:01–00:03 Briogeo Scalp Revival™ Rosemary Pre-wash Oil. Visual: 00:00–00:01 A fair-skinned woman with long, dark hair, wearing a white shirt and red nail polish, stands indoors. She holds a light blue bottle of Briogeo Scalp Revival Rosemary Pre-Wash Oil in her right hand and touches her hair with her left hand. The camera is stationary, medium close-up, and positioned at eye level. The background is a blurred white wall. / 00:01–00:02 A hand with red nail polish holds a light blue bottle of Briogeo Scalp Revival Rosemary Pre-Wash Oil against a blurred background of light-colored wooden floorboards. The camera zooms in slightly on the product label, which shows the brand and product name. # Funnel stage Consideration # Pain points Consistent coloring was making my scalp and my hair really dry. # Value propositions - The blend of rosemary and castor oil, biotin, and ceramides nourish the strands, promoting healthy-looking hair - Use it for 10–15 minutes or leave it in overnight # Benefits - Nourish the strands - Promote healthy looking hair # Features - Blend of rosemary and castor oil - Biotin - Ceramides # Call to action You can find it at Briogeo.com. # Social proof - This product has been a staple in my routine for the last two years – Female 1 (Customer) # Point of view - Customer 70% – The ad is presented through the voice of a user who has been using the product for two years, lending authenticity to the claims. - Brand 30% – Product details and CTAs are delivered as the voice of the brand, providing information and direction for purchase. # Storyline - 00:00–00:02 00:00–00:02 The ad opens by introducing the Briogeo Scalp Revival Rosemary Pre-Wash Oil, immediately establishing the brand and product as a priority for hair care. The perspective is from the brand, setting a tone of endorsement and product focus. - 00:03–00:06 00:03–00:06 The presenter explains that the product has been a staple in her routine for two years due to dryness caused by consistent hair coloring, establishing the value proposition for the audience. This statement is from the perspective of a long-term customer. - 00:06–00:09 00:06–00:09 A close-up of the presenter's scalp emphasizes the problem of dryness, reinforcing the necessity of the product. The customer perspective is used to build empathy and show the personal impact of the dryness. - 00:10–00:12 00:10–00:12 The presenter states, "Here is my routine," transitioning to a product demonstration by applying pre-wash oil to her scalp. The demonstration presents the product as a practical solution. - 00:12–00:18 00:12–00:18 The presenter lists the ingredients, noting the blend of rosemary and castor oil, biotin, and ceramides that nourish the strands. The brand perspective highlights functional benefits and ingredients. - 00:18–00:24 00:18–00:24 The presenter explains how to use the oil by leaving it in for 10–15 minutes before showering, or overnight. From the customer’s perspective, the instructions provide practical value and flexibility. - 00:24–00:27 00:24–00:27 The presenter directs viewers to the Briogeo website to purchase the product. The brand voice concludes with a direct CTA and closing remark.

# Ad summary This ad features a creator showcasing Briogeo's Scalp Revival Rosemary Pre-Wash Oil. She highlights its moisturizing benefits for dry and itchy scalps, its lightweight texture, and its suitability for all hair types. # Brand positioning Briogeo positions itself as a solution for common hair and scalp concerns, particularly dryness and itchiness. The brand emphasizes a soothing and balancing effect. The ad leans into functional benefits, highlighting the moisturizing and lightweight texture of its products. By catering to all hair types and textures, Briogeo aims to be inclusive and accessible, standing out from brands that target specific demographics. # Product The featured product is Briogeo's Scalp Revival Rosemary Pre-Wash Oil. It's designed to provide soothing moisture to dry and itchy scalps, helping to balance and hydrate both the scalp and hair. The product is a pre-wash treatment, applied at least 15 minutes before shampooing. It has a smooth and lightweight texture that rinses out cleanly, leaving no greasy residue. It is marketed as suitable for all hair types and textures, offering a universal solution for scalp hydration and balance. # Visual style The ad has a casual, UGC-style aesthetic with a bright, natural lighting. The editing style is quick cuts, with a consistent pace throughout. The production quality has a polished commercial feel, aiming to appear relatable and authentic. There are no apparent visual motifs or audio-visual sync elements. # Hooks Spoken: 00:00–00:02 Just take a moment and look at that shine. Text overlay: 00:00–00:02 Just take a moment and look at that shine. Visual: 00:00–00:02 The shot is taken in a bathroom. A brunette woman in a white long-sleeved shirt tilts her head back to display her shiny hair while holding a grey bottle. She looks into the camera and smiles. # Funnel stage Consideration # Pain points The central problem is a dry and itchy scalp. "Honestly, my scalp often feels dry and itchy." # Value propositions - Provides soothing moisture to dry and itchy scalps - Helps both scalp and hair to feel more balanced and hydrated - Smooth and lightweight texture that rinses out clean with no greasy residue # Benefits - Provides soothing moisture - Helps scalp feel balanced - Helps hair feel hydrated - Perfect for all hair types and textures # Features - Pre-wash oil - Rosemary - Smooth texture - Lightweight texture - Rinses out clean - No greasy residue # Call to action Rosemary Pre-wash Oil at Briogeo.com # Social proof - “I don't know how I ever lived without Briogeo's Scalp Revival Rosemary Pre-wash Oil” – Female 1 (Customer) - “Honestly, my scalp often feels dry and itchy, and this pre-wash oil provides such a soothing moisture” – Female 1 (Customer) - “It's like a drink of water for my dry scalp” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer sharing their personal experience and results with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator tilts her head back, displaying her shiny hair while holding the product. She expresses her love for the product. - 00:02–00:06 00:02–00:06 She expresses that she doesn't know how she lived without the product. The product name appears on screen. - 00:06–00:12 00:06–00:12 The creator removes the product's cap and begins to apply the oil to her scalp, emphasizing that her scalp often feels dry and itchy. She states that this pre-wash oil provides a soothing moisture. - 00:12–00:14 00:12–00:14 She notes that the product helps both her scalp and hair to feel more balanced and hydrated. - 00:14–00:18 00:14–00:18 The creator demonstrates how to apply the product and notes that it can be applied 15 minutes before washing hair. - 00:19–00:24 00:19–00:24 She highlights that the product has a smooth and lightweight texture, and rinses out clean without any greasy residue. - 00:25–00:28 00:25–00:28 The creator states that the product is perfect for all hair types and textures. - 00:28–00:35 00:28–00:35 The creator describes the product as a drink of water for her dry scalp and encourages viewers to try Briogeo's Scalp Revival Rosemary Pre-wash Oil, directing them to Briogeo.com.