How Boy Smells Advertises on Meta

# Ad summary This ad features two lit candles on a reflective surface and promotes Boy Smells candles. # Brand positioning The Boy Smells brand positions itself in the candle market as unique and offers a range of scents for anyone. Their candles challenge traditional norms by offering scents that appeal to people of all genders. The brand seems to focus on scents that provide a specific sensory experience, whether it be more masculine or feminine. # Product The ad features two candles. The first candle shown is a Spa Smells candle that provides relaxing scentsations. The second candle is not fully visible, but it is presumed to be a Boy Smells candle. Both candles are in cylindrical containers, and they appear to be made of wax. # Visual style The ad has a low-light, intimate visual style that mimics a user-generated content post. The image is simply framed with the product taking up most of the shot. The typography is clean and modern, which makes it easy to read. # Hooks Headline: Spa Smells # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Spa Smells: Relaxing scentsations # Benefits - Relaxing scentsations # Features - Relaxing scents # Call to action None used. # Social proof - None used. # Point of view - Brand: The whole ad is viewed from the brand, promoting their product and its benefits. # Storyline - The ad starts with a view of the Boy Smells candle on a reflective surface, inviting the viewer into a dimly lit, relaxed setting to suggest the experience of using the candle, as told from the brand's perspective. - Next, the ad transitions to a shot of the Spa Smells candle that is also on a reflective surface. This shows a different experience that can be achieved with the candle, creating a relaxing environment as told from the brand's perspective.

# Ad summary This ad features two Boy Smells Hinoki Fantôme candles, one larger than the other, set on a sandy surface with palo santo sticks in the background. The ad announces the return of "BIG BOY SMELLS." # Brand positioning Boy Smells is presented as a brand that challenges traditional gender norms in the fragrance industry, offering scents that appeal to a broader audience. The brand positions itself as a provider of high-quality, unique fragrances, as indicated by the use of specific scent names like "Hinoki Fantôme." The brand's tone is sophisticated and slightly edgy, appealing to consumers who seek distinctive and unconventional scents. The brand aims to occupy a space in the consumer's mind as a provider of unique and high-quality fragrances that defy traditional gender norms. # Product The featured product is the Hinoki Fantôme candle by Boy Smells. It is available in two sizes, with the larger candle having three wicks and the smaller one having a single wick. The candles are housed in black cylindrical jars with a minimalist label featuring the product name and a description of the scent profile. The label reads "SMOKED HINOKI, RESINOUS ELEMI, VIRTUAL GHOST, AND EARTHY MOSS." The candles are designed to create a specific ambiance through their unique blend of scents. The ad highlights the return of "BIG BOY SMELLS," suggesting a popular or sought-after product line is back in stock, encouraging immediate purchase. # Visual style The ad features a studio-shot image with high production quality. The visual motifs include a minimalist aesthetic with a focus on natural elements like sand and palo santo. The image treatment involves color grading to enhance the dark green tones and create a moody atmosphere. The typography is clean and legible, and the overall style is sophisticated and slightly edgy, designed to capture attention and convey a sense of luxury and exclusivity. # Hooks Headline: BIG BOY SMELLS ARE BACK # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The return of "BIG BOY SMELLS" suggests a popular or sought-after product line is back in stock, encouraging immediate purchase. # Benefits - Unique scent profile - Creates a specific ambiance # Features - SMOKED HINOKI - RESINOUS ELEMI - VIRTUAL GHOST - EARTHY MOSS # Call to action None used. # Social proof - The phrase "BIG BOY SMELLS ARE BACK" implies that the product line is popular and has been requested by customers, suggesting that others have enjoyed and valued the product in the past. # Point of view - Brand: The brand is presenting its product and announcing its return, aiming to generate excitement and drive sales. # Storyline - The ad opens with the announcement "BIG BOY SMELLS ARE BACK," immediately capturing attention and creating a sense of excitement and urgency. The brand is telling the audience that a popular product line is returning, which is intended to draw in previous customers and attract new ones. - The focus shifts to the product display, showcasing the Hinoki Fantôme candles in two sizes. The brand is visually presenting the product, highlighting its design and available options. This is intended to give the audience a clear view of what is being offered and entice them with the product's aesthetic. - The candles are set on a sandy surface with palo santo sticks in the background, creating an atmospheric and sensory-rich environment. The brand is enhancing the product's appeal by associating it with natural and aromatic elements, suggesting a sophisticated and immersive experience. This is intended to evoke a sense of luxury and well-being.

# Ad summary This ad features a close-up shot of two shirtless men, one holding a bottle of Boy Smells Peachy Oud fragrance. The ad emphasizes the fragrance's unique combination of oud and peach, positioning it as a modern and appealing scent. # Brand positioning Boy Smells is presented as a modern and gender-neutral fragrance brand that challenges traditional norms. The brand aims to occupy a space in the consumer's mind as innovative and inclusive, appealing to individuals who appreciate unique and unconventional scents. The brand aligns with values of self-expression and individuality, pushing against traditional gender stereotypes in the fragrance industry. The brand positioning is both functional, offering unique scent combinations, and emotional, promoting self-expression and confidence. # Product The featured product is Boy Smells Peachy Oud fragrance. It is presented as a unique combination of oud and peach, described as "OUD, BUT MAKE IT JUICY." The fragrance is packaged in a square, peach-colored bottle with a spherical cap. The product is for individuals who appreciate unconventional and modern scents. The ad addresses the purchase barrier of oud being a traditionally strong and masculine scent by presenting it in a more approachable and juicy way. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a close-up shot of the product and the people. The image treatment includes color grading to enhance the peach tones. The typography is large and bold, making it easily scannable. # Hooks Headline: PEACHY OUDY # Funnel stage Top of funnel # Pain points The ad addresses the pain point of oud being a traditionally strong and masculine scent. # Value propositions - Unique combination of oud and peach - Modern and appealing scent # Benefits - Juicy scent # Features - Oud - Peach # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, showcasing the product and its unique features. - Customer: The ad is designed to appeal to the customer's desire for unique and modern scents. # Storyline - The ad opens with a close-up shot of two shirtless men, one holding the Boy Smells Peachy Oud fragrance. This is intended to capture the viewer's attention and introduce the product in a visually striking way. The perspective is from the brand, showcasing the product in an appealing context. - The text "PEACHY OUDY OUD, BUT MAKE IT JUICY" appears below the product. This is intended to highlight the unique combination of scents and position the fragrance as modern and appealing. The perspective is from the brand, emphasizing the product's key features.

# Ad summary This ad showcases Boy Smells' Red Hot fragrance. The ad features a close-up of the perfume bottle alongside elements that evoke the scent's profile, such as a red rose, raspberries, and a piece of wood that could be incense. The ad highlights the key notes of the fragrance: incense, raspberry, and rose. # Brand positioning Boy Smells is presented as a modern fragrance brand that defies traditional gender norms, as implied by the brand name. The brand is positioned as a creator of unique and bold scents, blending traditionally masculine and feminine notes. The brand aims to occupy a space in the consumer's mind as a non-conformist, innovative, and high-quality fragrance maker. The brand aligns with values of self-expression, individuality, and modern luxury. The brand pushes against traditional fragrance category norms by creating scents that appeal to a broader audience, regardless of gender. # Product The product featured is the "Red Hot" fragrance by Boy Smells. It is a perfume presented in a rectangular glass bottle with a red cap and a two-toned color scheme: red on the top half and a gradient orange-red on the bottom half. The bottle has the brand name "Boy Smells" embossed in the center, above the name of the fragrance, "Red Hot". The fragrance is designed for anyone who enjoys a blend of incense, raspberry, and rose notes. The ad highlights these key ingredients, suggesting a unique and bold scent profile. The product is presented as a luxury item, with high-quality ingredients and a sophisticated design. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation and visual appeal. The visual motifs include a balanced composition, color coordination, and natural elements. The image treatment involves soft lighting, color grading, and background removal to create a clean and professional look. The typography is integrated seamlessly, with clear and legible text labels. The style contrasts with platform-native content, opting for a high-design approach that aims to capture attention through visual sophistication. # Hooks Headline: RED HOT # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Incense - Raspberry - Rose # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its key features in an appealing and informative way. # Storyline - The ad opens with a visually striking arrangement of the perfume bottle, a red rose, raspberries, and a piece of wood, immediately capturing the viewer's attention. This is from the brand's perspective, aiming to create an alluring and intriguing image that piques the viewer's curiosity. - The ad then highlights the key notes of the fragrance—incense, raspberry, and rose—through text labels, providing the viewer with a clear understanding of the scent profile. This is from the brand's perspective, informing the viewer about the unique blend of ingredients that make up the fragrance. - The ad concludes with a focus on the product itself, showcasing the design and branding of the "Red Hot" fragrance. This is from the brand's perspective, reinforcing the brand's identity and positioning the product as a desirable luxury item.

# Ad summary This ad features Boy Smells' Peachy Oud fragrance, showcased by BB Trickz. The image highlights the product's packaging and the model wearing the fragrance. # Brand positioning Boy Smells is presented as a modern fragrance brand that challenges traditional gender norms in the fragrance industry. The brand is positioned as youthful and edgy, appealing to a demographic that values individuality and self-expression. The brand's tone is playful and confident, aligning with a lifestyle that embraces experimentation and breaking boundaries. Boy Smells pushes against the conventional norms of heavily gendered fragrances, offering scents that are more fluid and open to interpretation. The brand positioning is both functional, offering unique scent combinations, and emotional, promoting self-expression and confidence. # Product The featured product is Boy Smells' Peachy Oud fragrance. It is presented in a glass bottle with a round, peach-colored cap and a clear body showcasing the light orange liquid inside. The fragrance is endorsed by BB Trickz, who is shown wearing the scent. The ad does not explicitly state the fragrance's notes or ingredients, but the name implies a blend of peach and oud. The ad aims to convey that this fragrance is a modern, unique scent suitable for anyone, as highlighted by its association with a contemporary personality like BB Trickz. The ad addresses the purchase barrier of uncertainty by showcasing the product on a model, suggesting its appeal and wearability. # Visual style The ad features a high-quality studio shot with a focus on the product and models. The visual motif is clean and modern, with a minimalist background to emphasize the subjects. The image treatment includes soft lighting and subtle color grading to enhance the overall aesthetic. The typography is integrated seamlessly, with text placed strategically to complement the visuals. The style is disruptive, contrasting with typical fragrance ads by featuring diverse models and a contemporary aesthetic, designed to capture attention in a fast-scrolling feed. # Hooks Headline: Boy Smells # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Peachy Oud fragrance # Call to action None used. # Social proof - BB Trickz wears Peachy Oudy # Point of view - Brand: The overall image and text placement showcase the brand and product in a visually appealing way, emphasizing the brand's aesthetic and endorsement by BB Trickz. - Customer: The image presents the product in a way that allows potential customers to see how it looks and is worn, creating a sense of aspiration and desire. # Storyline - The ad opens with a close-up shot of two models, one male and one female, partially dressed, with the Boy Smells fragrance bottle prominently displayed. This is intended to capture attention and introduce the product in a visually striking manner, told from the brand's perspective to showcase the product's aesthetic and appeal. - The female model, BB Trickz, is identified as wearing the Peachy Oud fragrance. This is meant to associate the product with a specific personality and style, told from the brand's perspective to highlight the fragrance's modern and edgy appeal.

# Ad summary This ad showcases Boy Smells' Red Hot fragrance, emphasizing its scent profile and the emotions it evokes through a visually rich and sensory-focused presentation. # Brand positioning Boy Smells is presented as a brand that defies traditional fragrance norms by blending traditionally masculine and feminine scents. The brand aims to occupy a space in the consumer's mind that is both edgy and sophisticated, appealing to those who appreciate complex and unconventional fragrances. The brand aligns with values of self-expression and individuality, pushing against the norms of gendered scents and promoting a lifestyle of embracing unique sensory experiences. The brand positioning is emotional, focusing on the feelings and desires the fragrances evoke, rather than purely functional benefits. # Product The featured product is Boy Smells' Red Hot fragrance, presented in a clear glass bottle with a red cap and label. The fragrance is described through sensory language, highlighting its scent profile as a blend of incense, raspberry, and roses, and its emotional effect as evoking a burning desire. The product is for individuals who are drawn to intense, evocative scents that create a strong emotional connection. The ad addresses the purchase barrier of uncertainty by providing a vivid sensory description, inviting the viewer to imagine the experience of wearing the fragrance. The ad emphasizes the unique combination of scents and the intense emotional response it elicits, making it worth trying for those seeking a bold and unconventional fragrance experience. # Visual style The ad features a highly polished, studio-shot aesthetic with a strong emphasis on the color red. The visual motifs include a curated arrangement of objects, creating a visually striking and cohesive composition. The image treatment includes color grading to enhance the red tones and create a sense of warmth and intensity. The typography is integrated seamlessly into the image, with clean and legible fonts that complement the overall aesthetic. The visual style is disruptive, contrasting with typical fragrance ads that often focus on glamour and luxury, instead opting for a more edgy and unconventional approach. This style is designed to grab attention and create a memorable impression. # Hooks Headline: Boy Smells # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The fragrance combines incense, raspberry, and roses to create a unique and intense sensory experience. - The fragrance evokes a feeling of burning desire, appealing to those seeking a bold and passionate scent. # Benefits - Feels like a burning desire # Features - Incense - Raspberry - Roses # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the image, showcasing the product and its attributes through carefully curated visuals and descriptive text. # Storyline - The ad opens with a visually striking arrangement of objects, all in shades of red, including a vintage telephone, a bottle of Boy Smells Red Hot fragrance, a rose, a pair of gloves, and raspberries on a skewer. This is intended to create a strong visual impact and introduce the theme of the ad, which is centered around the color red and its associated emotions. The brand is telling this part of the story, setting the stage for the sensory experience to come. - The ad then uses text overlays to describe the fragrance in sensory terms, stating that it "SMELLS LIKE INCENSE, RASPBERRY AND ROSES" and "FEELS LIKE A BURNING DESIRE." This is intended to engage the viewer's senses and create a strong emotional connection to the product. The brand is telling this part of the story, highlighting the unique scent profile and emotional effect of the fragrance. - The ad concludes with a close-up of the Boy Smells Red Hot fragrance bottle, reinforcing the brand and product name. This is intended to leave a lasting impression on the viewer and encourage them to seek out the product. The brand is telling this part of the story, driving home the key message and call to action.

# Ad summary This ad showcases Boy Smells' WOODPHORIA fragrance, emphasizing its unique blend of scents and the feeling it evokes. The ad uses evocative language and a visually rich setting to appeal to consumers seeking a distinctive sensory experience. # Brand positioning Boy Smells is presented as a fragrance brand that defies traditional norms by blending traditionally masculine and feminine scents. The brand aims to occupy a space in the consumer's mind as a purveyor of unique, gender-neutral fragrances that evoke specific moods and experiences. The brand aligns with values of self-expression and individuality, pushing against conventional fragrance categories. The brand positioning is emotional, focusing on the sensory experience and the feelings the fragrances evoke. # Product The featured product is Boy Smells' WOODPHORIA fragrance. The ad describes the scent as smelling like "COCONUT WATER, FIG LEAVES, AND SANDALWOOD," suggesting a blend of fresh, fruity, and woody notes. The fragrance is presented as evoking a specific feeling, described as "FEELS LIKE HOT FAIRY CORE," which implies a warm, magical, and sensual experience. The product is packaged in a translucent bottle with a dark purple cap, allowing the color of the fragrance to be visible. The ad aims to convey that this fragrance is worth trying for its unique scent profile and the distinctive emotional experience it offers. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a natural setting with moss and wood, contrasting with the modern fragrance bottle. The image treatment includes color grading to enhance the warm tones and lighting effects to create a magical atmosphere. The typography is integrated with a clean and legible font. The style contrasts with platform norms, aiming for a high-design aesthetic to capture attention in the feed. # Hooks Headline: WOODPHORIA # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The fragrance offers a unique sensory experience by blending coconut water, fig leaves, and sandalwood, creating a warm, magical, and sensual feeling. # Benefits - FEELS LIKE HOT FAIRY CORE # Features - SMELLS LIKE COCONUT WATER, FIG LEAVES, AND SANDALWOOD # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the product and describing its scent and the feeling it evokes. # Storyline - The ad opens by introducing the fragrance name, WOODPHORIA, setting the stage for a sensory experience. The brand is telling the audience what the name of the fragrance is. - The ad describes the scent profile of the fragrance, stating that it "SMELLS LIKE COCONUT WATER, FIG LEAVES, AND SANDALWOOD." The brand is telling the audience what the fragrance smells like. - The ad concludes by describing the feeling the fragrance evokes, stating that it "FEELS LIKE HOT FAIRY CORE." The brand is telling the audience what the fragrance feels like.

# Ad summary This ad features a shirtless man holding a bottle of Boy Smells Peachy Oud fragrance. The ad copy describes the scent as "Oud, but make it juicy." # Brand positioning Boy Smells is presented as a modern fragrance brand that challenges traditional gender norms in the fragrance industry. The brand is positioned as playful and sensual, with a focus on unique and unexpected scent combinations. The brand aims to occupy a space in the consumer's mind as a brand that is not afraid to push boundaries and experiment with new ideas. The brand aligns with values of self-expression, individuality, and confidence. The brand pushes against traditional fragrance norms by creating scents that are not explicitly masculine or feminine, but rather gender-neutral and appealing to a wide range of people. The brand positioning is both functional (unique scent combinations) and emotional (self-expression, confidence). # Product The product featured is Boy Smells Peachy Oud fragrance. It is a gender-neutral fragrance that combines the scents of peach and oud. The fragrance is packaged in a clear, square-shaped bottle with a round, peach-colored cap. The bottle is held by a shirtless man, suggesting that the fragrance is for anyone who wants to smell good. The ad copy describes the scent as "Oud, but make it juicy," highlighting the unique and unexpected combination of scents. The ad addresses the purchase barrier of oud fragrances being too heavy or masculine by presenting a lighter, more playful version. # Visual style The ad has a modern, minimalist aesthetic. The lighting is soft and diffused, and the colors are muted. The overall effect is clean and sophisticated. The ad is likely studio-shot with high production quality. The typography is clean and legible, and the layout is simple and uncluttered. # Hooks Headline: PEACHY OUDY # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the perception that oud fragrances are too heavy or masculine, offering a lighter, more playful alternative. # Value propositions - Oud, but make it juicy # Benefits - A unique and unexpected scent combination - A lighter, more playful version of oud # Features - Peachy Oud scent # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its unique qualities. # Storyline - The ad opens with a close-up shot of a shirtless man holding a bottle of Boy Smells Peachy Oud fragrance. This is intended to capture the viewer's attention and introduce the product. The audience is experiencing it from the brand's perspective. - The ad copy describes the scent as "Oud, but make it juicy." This is intended to highlight the unique and unexpected combination of scents. The audience is experiencing it from the brand's perspective. - The overall message is that Boy Smells Peachy Oud is a modern, gender-neutral fragrance that is perfect for anyone who wants to smell good. The audience is experiencing it from the brand's perspective.

# Ad summary This ad features Boy Smells' Red Hot fragrance and other red-themed products in a stylish, lifestyle-focused image. # Brand positioning Boy Smells is presented as a brand that offers unique and bold fragrances. The brand is positioned as modern and edgy, appealing to consumers who want to express their individuality through scent. The focus on the 'Red Hot' scent suggests a brand that isn't afraid to be daring and sensual, pushing against traditional fragrance norms by offering spicy and fruity notes. The brand aligns with a lifestyle that embraces confidence and self-expression. # Product The featured product is Boy Smells' Red Hot fragrance, described as 'a fruity, spicy scent that's red hot.' The fragrance is packaged in a clear glass bottle with a red cap and the brand name 'Boy Smells' printed on the front. The ad also showcases other red-themed products, including a red lip product labeled 'CORNER' and a red tube also labeled 'Boy Smells'. The ad emphasizes the bold and sensual nature of the fragrance, suggesting it's for individuals who want to make a statement with their scent. The ad addresses the barrier of uncertainty by presenting the fragrance as a unique and exciting option. # Visual style The ad has a lifestyle aesthetic with a focus on curated product placement. The production quality appears to be high, with attention to detail in the arrangement and lighting of the products. The visual motif is a collection of red-themed items, creating a cohesive and stylish image. The image treatment includes subtle color grading to enhance the red tones and create a warm, inviting atmosphere. The typography is integrated seamlessly into the image, with clean and legible fonts that complement the overall design. The style is disruptive, contrasting with typical fragrance ads by presenting a more edgy and modern aesthetic. # Hooks Headline: RED HOT # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A fruity, spicy scent that's red hot. # Benefits - red hot # Features - fruity, spicy scent # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its aesthetic in a curated and visually appealing manner. # Storyline - The ad opens with a lifestyle shot of the Boy Smells Red Hot fragrance and other red-themed products, immediately establishing the visual theme and brand aesthetic. This is from the brand's perspective, aiming to capture attention and set the tone for the ad. - The ad highlights the 'Red Hot' fragrance and describes it as 'a fruity, spicy scent that's red hot,' conveying the product's unique characteristics and sensory experience. This is from the brand's perspective, informing the audience about the product's key features and benefits. - The ad presents a curated collection of red-themed products alongside the fragrance, reinforcing the brand's aesthetic and lifestyle association. This is from the brand's perspective, showcasing the product within a broader context of style and self-expression.

# Ad summary This ad showcases the Roasted candle from Boy Smells, highlighting its key scent notes and availability at boysmells.com and Anthropologie. # Brand positioning Boy Smells is presented as a brand that offers unique and sophisticated scents, moving away from traditional fragrance categories. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, artisanal candles with complex and intriguing scent profiles. The brand aligns with a modern, design-conscious lifestyle, appealing to those who appreciate nuanced and unconventional fragrances. Boy Smells pushes against the norms of typical candle brands by offering scents that are both familiar and unexpected, creating an experience that is both comforting and intriguing. The brand positioning is both functional, in terms of the quality and craftsmanship of the candles, and emotional, in terms of the sensory experience and the unique identity it offers. # Product The featured product is the Roasted candle from Boy Smells, a scented candle designed to create a unique olfactory experience. The candle is housed in a black glass container with a rust-colored label that clearly displays the name "ROASTED". The candle's scent profile includes black currant, coffee absolute, and leather, creating a complex and intriguing aroma. The ad highlights the candle's availability at boysmells.com and Anthropologie, making it easily accessible to consumers. The candle is presented as a way to elevate the ambiance of any space, offering a sophisticated and comforting sensory experience. The ad addresses the purchase barrier of uncertainty by clearly stating the key scent notes, allowing potential buyers to understand the fragrance profile before purchasing. # Visual style The ad features a clean and sophisticated visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a minimalist aesthetic. The visual motifs include a focus on texture and natural elements, such as the leather and currants. The image treatment includes subtle color grading to enhance the warmth of the candle label and coffee beans. The typography is clean and legible, with a focus on clear communication. The style contrasts with platform norms by presenting a polished and curated image, designed to capture attention through its simplicity and elegance. # Hooks Headline: MEET ROASTED # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique scent combination of black currant, coffee absolute, and leather. # Benefits - Not applicable # Features - Scent notes: Black Currant - Scent notes: Coffee Absolute - Scent notes: Leather # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its key features while directing the audience to where they can purchase it. # Storyline - The ad opens by introducing the brand, Boy Smells, setting the stage for a sophisticated and unconventional fragrance experience. This is told from the brand's perspective to establish brand recognition and hint at the unique nature of their products. - The ad then highlights the name of the candle, "MEET ROASTED", inviting the audience to discover a new and intriguing scent. This is told from the brand's perspective to pique the viewer's curiosity and draw them into the product. - The ad showcases the key scent notes of the candle—black currant, coffee absolute, and leather—providing a clear understanding of the fragrance profile. This is told from the brand's perspective to inform the audience about the candle's composition and appeal to their specific scent preferences. - The ad concludes by mentioning the availability of the candle at boysmells.com and Anthropologie, making it easy for interested viewers to purchase. This is told from the brand's perspective to drive sales and provide a clear path to purchase.

# Ad summary A fair-skinned man in his early 30s with short brown hair and a white bathrobe, stands in front of a gray wall and industrial ceiling elements, holding a bottle of Boy Smells Solar Drip perfume. He promotes the scent as summery, citrusy, and breezy, ideal for vacation. # Brand positioning Boy Smells positions itself as a fragrance brand that blends traditionally masculine and feminine scents and aesthetics. The brand occupies a playful space, ignoring traditional gender norms in the fragrance industry. They promote self-expression and individuality, encouraging consumers to experiment with scents regardless of gender. # Product Boy Smells Solar Drip is a summery fragrance with notes of orange blooms, worn linen, and solar musks, available at boysmells.com and Sephora. The scent is described as citrusy and breezy, making it suitable for vacations. The bottle has a pale yellow cap and a transparent pink base that shows the liquid inside. The label has the brand and scent name in white font. # Visual style The ad has a casual, UGC-style aesthetic, suggesting it was filmed with a smartphone. The production quality is simple, with natural lighting and minimal editing. The editing style consists of static shots with simple text overlays. The pacing is moderate, aligning with the speaker's tempo. The audio and visuals sync well, emphasizing key product features and information. # Hooks Spoken: 00:00–00:04 I have the new Boy Smells fragrance on hand. It's called Solar Drip. Text overlay: 00:02–00:04 Solar Drip Visual: 00:00–00:02: A fair-skinned man in his early 30s with short brown hair and a white bathrobe holds a bottle of Boy Smells Solar Drip perfume in both hands. He is smiling and looking directly at the camera. The background includes a gray wall and some industrial ceiling elements with visible pipes and light fixtures. The camera is handheld and close to the man's face, creating a personal and casual feel. The lighting is bright and somewhat diffuse. / 00:02–00:04: The man continues to hold the perfume bottle, with the text overlay "Solar Drip" appearing in the center of the frame. The camera remains steady, focused on the man and the product. The lighting and background stay consistent. # Funnel stage Consideration # Pain points None used. # Value propositions - The product format is a fragrance, conveniently offered via website or Sephora - The fragrance is ideal for vacation - The scent is summery, citrusy, and breezy. # Benefits - Nice, summery, citrusy, breezy fragrance # Features - Notes of orange blooms - Worn linen - Solar musks # Call to action Available now on boysmells.com and Sephora # Point of view - Customer 100% – The ad is delivered in selfie-style by a presenter in a bathrobe, suggesting a casual, at-home user perspective. # Storyline - 00:00–00:03 The ad begins with a man holding a bottle of Boy Smells Solar Drip fragrance. - 00:03–00:08 He introduces the fragrance, describing it as nice, summery, citrusy, and breezy. The intention is to highlight the product's key features and appeal to viewers looking for a refreshing summer scent. The man speaks directly to the camera, creating a personal and casual atmosphere. - 00:08–00:10 He states the notes of the fragrance and then sniffs the bottle. - 00:10–00:13 Continuing, the man suggests the perfume is great for vacation and sprays it on his wrist. This is intended to position the fragrance as ideal for travel and leisure. His tone is friendly and inviting, aimed at encouraging viewers to consider purchasing the perfume. The camera stays focused on him as he interacts with the product, reinforcing its appeal. - 00:13–00:16 He closes by saying that the viewers are going to love this new fragrance from Boy Smells. This is a direct recommendation to purchase the fragrance, with the ad ending on a positive note.

# Ad summary This image ad showcases Boy Smells' Peachy Oud fragrance. The ad features a bottle of the perfume in a decorative bowl filled with peaches and daisies, alongside a knife. The text emphasizes the unique combination of oud with a juicy, fruity twist. # Brand positioning Boy Smells is presented as a fragrance brand that challenges traditional scent categories by blending masculine and feminine notes. The brand aims to occupy a space in the consumer's mind that values individuality and self-expression through scent. The brand aligns with a modern, gender-neutral lifestyle, pushing against conventional fragrance norms that rigidly define scents by gender. The brand positioning is both functional, offering unique scent combinations, and emotional, encouraging customers to explore their personal identity through fragrance. # Product The featured product is Boy Smells' Peachy Oud fragrance. It is a perfume that combines the traditionally heavy and smoky scent of oud with the sweet and juicy aroma of peach. The fragrance is packaged in a rectangular glass bottle with a peach-colored cap and a label that clearly displays the brand and product name. The product is for anyone who enjoys unique and unconventional scent combinations. The ad addresses the potential purchase barrier of oud being too overpowering by presenting it in a more approachable, fruity form. # Visual style The ad features a highly polished, studio-shot image with a focus on product presentation and aesthetic appeal. The visual motif is a flatlay arrangement, showcasing the product and complementary elements in a visually pleasing composition. The image treatment includes soft, diffused lighting and subtle color grading to enhance the overall warmth and richness of the colors. The typography is integrated in a clean and legible manner, complementing the overall design. The style contrasts with platform-native content, aiming for a high-design look that captures attention in the feed. # Hooks Headline: PEACHY OUD # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential concern that oud fragrances can be too heavy or overpowering by presenting a lighter, more approachable version with a fruity twist. # Value propositions - The fragrance offers a unique and modern twist on the traditional oud scent by blending it with the sweet and juicy aroma of peach. # Benefits - Oud, but make it juicy # Features - Peachy Oud fragrance # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product in an appealing and artistic way to highlight its unique qualities and attract potential customers. # Storyline - The ad opens with a visually appealing arrangement of the Peachy Oud fragrance bottle surrounded by fresh peaches and daisies in a decorative bowl. This is intended to create an immediate sense of luxury and freshness, told from the brand's perspective. - The inclusion of a knife suggests the idea of 'cutting into' the traditional oud scent, implying a fresh and modern twist. This is from the brand's perspective, highlighting the innovative approach to fragrance. - The text 'PEACHY OUD. OUD, BUT MAKE IT JUICY' reinforces the unique selling proposition of the fragrance, emphasizing the blend of oud with a fruity element. This is from the brand's perspective, directly communicating the product's key attributes.

# Ad summary This ad showcases Boy Smells Lychiberious Mists fragrance alongside a cocktail and lychee fruit, emphasizing the product's newness and availability at select retailers. # Brand positioning Boy Smells is presented as a modern fragrance brand that defies traditional gender norms, offering unique and sophisticated scents. The brand is positioned in the luxury market, emphasizing quality and exclusivity, as indicated by the product's availability at upscale retailers like Anthropologie. The brand aligns with a lifestyle that appreciates refined tastes and unconventional aesthetics, appealing to consumers who seek distinctive and high-end fragrance experiences. # Product The featured product is Boy Smells Lychiberious Mists, a fragrance presented in a sleek, rectangular bottle with a bright pink cap. The bottle is primarily clear, allowing the light peach-colored liquid inside to be visible. The product is described (on-package label text) as "LYCHIBERIOUS MIST 3.3 FL OZ/100ML". The ad highlights the product's newness with a "NEW!" badge, suggesting it is a recent addition to the Boy Smells fragrance line. The product is available at boysmells.com and Anthropologie, indicating accessibility through both the brand's direct channels and a major retail partner. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and modern design. The visual motifs include a lifestyle setting with a cocktail and floral arrangement, creating a sense of luxury and sophistication. The image treatment includes soft lighting and a gradient background, enhancing the product's appeal. The typography is clean and legible, complementing the overall aesthetic. The style is disruptive in that it is a fragrance ad that is styled like a cocktail ad. # Hooks Headline: None used # Funnel stage Top of funnel # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - LYCHIBERIOUS MIST 3.3 FL OZ/100ML # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product in an appealing lifestyle setting and providing information about its newness and availability. # Storyline - The ad opens by showcasing the Boy Smells Lychiberious Mists fragrance alongside a cocktail and lychee fruit, creating a lifestyle image that associates the product with sophistication and sensory pleasure. This is from the brand's perspective, aiming to position the fragrance as part of a luxurious and enjoyable experience. - The ad highlights the product's newness with a "NEW!" badge, signaling to potential customers that this is a fresh offering from Boy Smells. This is from the brand's perspective, informing the audience about the latest addition to their product line. - The ad concludes by stating the product is "AVAILABLE AT BOYSMELLS.COM AND ANTHROPOLOGIE", providing clear purchasing options for interested customers. This is from the brand's perspective, directing the audience on where to buy the product.

# Ad summary This ad for Solar Drip fragrance features a man and a woman in a staged indoor beach scene. The woman performs suggestive poses on a table while holding a champagne bottle. The man sprays himself with Solar Drip. On-screen text reads, "Solar Drip: The Feel Good Fragrance." # Brand positioning The Solar Drip brand presents itself as a playful and sensual fragrance option. It is implied that the fragrance will make the wearer feel good. The brand aligns with a lifestyle of leisure and indulgence, as seen through the suggestive poses, beach scene, and champagne. Solar Drip seems to push against the norms of high-end perfumery by creating a more relaxed and less exclusive brand identity. # Product The product being advertised is Solar Drip, "The Feel Good Fragrance." The ad features a clear bottle, with a black cap. The bottle is shown being sprayed on a man and woman, implying that it can be used by anyone. The ad shows the product being used in a staged beach scene with champagne, implying it is for moments of leisure and luxury. # Visual style The ad has a retro aesthetic with vibrant colors and a kitschy beach theme. The production quality appears high-end. The cuts are timed to the music. The ad has a polished commercial feel with carefully staged visuals. # Hooks Text overlay: 00:00–00:03: None used Visual: 00:00–00:02: A man sits at a yellow and white table in a white mesh tank top and red shorts, holding a wine glass. A woman in a red bikini pours champagne into the glass from a black bottle. The background is a blue wall. There is sand on the floor around the table. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product is advertised as “The Feel Good Fragrance,” suggesting that using this fragrance will result in the wearer feeling good. # Benefits - "The Feel Good Fragrance" # Features - Clear bottle - Black cap # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the brand and product through controlled studio visuals and text overlays. # Storyline - 00:00–00:04 00:00–00:04: A woman pours champagne and makes suggestive poses while leaning against a table. - 00:04–00:07 00:04–00:07: A man sprays himself with Solar Drip fragrance.

# Ad summary This ad showcases the Boy Smells and Bratz collaboration, highlighting the Doll Mist scent. The ad uses a playful and surreal composition with the product bottles surrounded by doll-like accessories and flowers, creating a whimsical and eye-catching presentation. # Brand positioning Boy Smells is presented as a brand that defies traditional gender norms in the fragrance industry, offering unique and unexpected scent combinations. The collaboration with Bratz, known for its bold and fashionable dolls, reinforces the brand's commitment to individuality and self-expression. This partnership suggests that Boy Smells aims to appeal to consumers who appreciate playful, unconventional, and trend-setting products that challenge traditional beauty standards. # Product The featured product is the Doll Mist scent, a collaboration between Boy Smells and Bratz. The product is packaged in a rectangular bottle with a rounded cap, resembling a pill or capsule. One bottle is light pink with a lavender cap and the Boy Smells logo, while the other is light pink with a lavender cap and the Bratz logo. The Doll Mist scent is presented as a playful and fashionable fragrance, aligning with the Bratz brand's aesthetic. The ad emphasizes the collaboration between the two brands, suggesting a unique and collectible product. # Visual style The ad has a highly polished, studio-shot production quality with a surreal and whimsical visual motif. The image treatment includes color grading and background removal, creating a clean and eye-catching presentation. The typography is large and bold, adding to the overall visual impact. The ad's visual style is disruptive and high-design, contrasting with typical norms in the fragrance industry. # Hooks Headline: PLASTIQUE CHIC INTRODUCING THE DOLL MIST SCENT # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is introducing a new product and showcasing it in a visually appealing way. # Storyline - The ad opens with the text "PLASTIQUE CHIC INTRODUCING THE DOLL MIST SCENT", which is told from the brand's perspective. This sets the stage for a playful and fashionable product launch. - The product bottles are displayed in a surreal composition with doll-like accessories and flowers, which is told from the brand's perspective. This creates a whimsical and eye-catching presentation.

# Ad summary This image ad showcases Boy Smells' Cowboy Kush fragrance. The ad uses a combination of sensory language and visual cues to evoke a feeling of luxury and intrigue. The ad aims to capture the attention of individuals who appreciate unique and unconventional scents. # Brand positioning Boy Smells is presented as a brand that defies traditional fragrance norms by creating scents that are both familiar and unexpected. The brand aims to occupy a space in the consumer's mind as a purveyor of unique, gender-neutral fragrances that evoke specific moods and experiences. The brand aligns with values of self-expression and individuality, promoting a lifestyle that embraces the unconventional. Boy Smells pushes against traditional fragrance categories by creating scents that blend traditionally masculine and feminine notes, appealing to a broader audience. The brand positioning is both functional, in terms of providing high-quality fragrances, and emotional, in terms of evoking specific feelings and memories. # Product The featured product is Boy Smells' Cowboy Kush fragrance, available in two formats: a standard-sized bottle and a smaller travel-sized tube. The fragrance is described as smelling like "suede, pot, and patchouli," suggesting a blend of rugged, earthy, and sophisticated notes. The fragrance is for individuals who appreciate unique and unconventional scents that evoke specific moods and experiences. The ad addresses the purchase barrier of uncertainty by providing a sensory description of the fragrance, allowing potential customers to imagine the scent before buying. The ad aims to convey that this product is worth trying or buying because it offers a unique and intriguing sensory experience. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a flatlay arrangement of the products and props. The image treatment includes warm color grading and diffused lighting. The typography is large and bold, integrated seamlessly into the visual composition. The style is disruptive, contrasting traditional fragrance advertising with its unconventional imagery and sensory language. This style likely impacts scannability by drawing the viewer's eye to the key elements of the ad. # Hooks Headline: COWBOY KUSH # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The fragrance offers a unique and unconventional sensory experience, blending rugged, earthy, and sophisticated notes to evoke a feeling of adventurous luxury. # Benefits - FEELS LIKE RIDING A MECHANICAL BULL. # Features - SMELLS LIKE SUEDE, POT, AND PATCHOULLI. # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its unique qualities. # Storyline - The ad opens by introducing the name of the fragrance, "Cowboy Kush," which immediately sets a tone of intrigue and unconventionality. This is told from the brand's perspective, aiming to capture the audience's attention with a bold and unexpected name. - The ad then describes the scent as smelling like "suede, pot, and patchouli," providing a sensory description that evokes a feeling of rugged luxury and intrigue. This is told from the brand's perspective, aiming to create a specific sensory experience in the viewer's mind. - The ad concludes by stating that the fragrance "feels like riding a mechanical bull," further enhancing the unconventional and adventurous tone. This is told from the brand's perspective, aiming to create a memorable and evocative association with the fragrance.

# Ad summary This ad features Boy Smells' Cream Dream Body Mist alongside an ice cream cone, suggesting a sweet and refreshing scent. The ad emphasizes the product's availability at both the brand's website and Anthropologie, aiming to reach a broad audience interested in unique fragrances. # Brand positioning Boy Smells is presented as a brand that offers unique and unconventional fragrances, pushing against traditional norms in the fragrance industry. The brand aligns with a lifestyle that values individuality and sensory experiences, positioning itself as a provider of products that evoke specific moods and memories. The brand aims to occupy a space in the consumer's mind as a purveyor of niche, high-quality scents that are both playful and sophisticated, appealing to those who seek to express themselves through fragrance. # Product The featured product is Boy Smells' Cream Dream Body Mist. The product is a body mist, designed to be sprayed on the body for a refreshing scent. The ad highlights that it is a new product. The bottle is clear with a tan cap and the brand name vertically printed on the bottle. The ad addresses the purchase barrier by highlighting its availability at boysmells.com and Anthropologie. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a clean, minimalist aesthetic with a focus on product presentation. The image treatment includes soft lighting and background removal, creating a visually appealing and professional look. The typography is clean and legible, with a modern sans-serif font. The style contrasts with platform-native content, aiming to stand out in the feed with its high-design aesthetic. # Hooks Headline: NEW! (in a white circle to the right of the ice cream) # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Sweet scent # Features - Body mist # Call to action None used. # Point of view - Brand: The brand is presenting its new product, Cream Dream Body Mist, and highlighting its availability at boysmells.com and Anthropologie. # Storyline - The ad opens with the brand logo and product name, "mists by Boy Smells", immediately establishing the brand and product being advertised. This is from the brand's perspective, introducing the product to the audience. - The ad then showcases the Cream Dream Body Mist alongside an ice cream cone, visually associating the fragrance with a sweet, creamy scent. This is from the brand's perspective, aiming to evoke a sensory experience and highlight the product's unique fragrance profile. - The ad concludes with the text "AVAILABLE AT BOYSMELLS.COM AND ANTHROPOLOGIE", informing the audience where they can purchase the product. This is from the brand's perspective, providing a clear call to action and purchase options.

# Ad summary This image ad promotes Boy Smells' Poppers fragrance in body mist form. The ad features the product surrounded by ice cubes containing ingredients associated with the fragrance, such as pomelo, black pepper, and ripe musk. # Brand positioning Boy Smells is presented as a fragrance brand that is known for its unique and viral Poppers fragrance. The brand is positioned as innovative and trendy, appealing to consumers who are looking for something different and exciting in the fragrance market. The brand is not afraid to push boundaries and experiment with unconventional scents, as evidenced by the Poppers fragrance and its body mist form. The brand aims to occupy a space in the consumer's mind as a bold and daring fragrance brand that is not afraid to challenge traditional norms. # Product The product being advertised is Boy Smells' Poppers fragrance, now available in body mist form. The body mist is packaged in a clear bottle with a yellow cap and features the brand name "Boy Smells" printed on the bottle. The ad highlights the fragrance's unique blend of scents, including pomelo, black pepper, and ripe musk. The ad emphasizes that the Poppers fragrance is a viral product, suggesting that it is popular and highly sought after. The body mist format offers a lighter and more refreshing way to experience the fragrance, making it suitable for everyday use. The ad aims to persuade viewers to try or buy the product by highlighting its unique scent profile and its popularity. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The production quality is high, with studio-style lighting and crisp imagery. The use of ice cubes as a visual motif adds a refreshing and unique element to the ad. The typography is simple and legible, with a focus on clear communication. The overall aesthetic is designed to be visually appealing and informative, highlighting the key features and benefits of the product. # Hooks Headline: THE VIRAL POPPERS FRAGRANCE IS BACK # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The viral Poppers fragrance is now available in a body mist form. # Benefits - Viral fragrance # Features - Body mist form # Call to action None used. # Social proof - "THE VIRAL POPPERS FRAGRANCE IS BACK" # Point of view - Brand: The brand is communicating the return of a popular fragrance in a new format. # Storyline - The ad opens by announcing that "THE VIRAL POPPERS FRAGRANCE IS BACK," immediately grabbing attention by referencing a popular product. The brand is telling the audience that a well-known and loved product is returning. - The ad then specifies that the fragrance is "NOW IN BODY MIST FORM," informing the audience of the new product format. The brand is telling the audience about the new product format. - The ad showcases the product surrounded by ice cubes containing ingredients associated with the fragrance, such as pomelo, black pepper, and ripe musk. The brand is visually reinforcing the key scent notes of the fragrance.

# Ad summary This ad showcases Boy Smells' Poppers fragrance in body mist form. The ad highlights the return of the viral fragrance and features a visually appealing arrangement of the product with citrus fruits. # Brand positioning Boy Smells is presented as a brand that creates unique and viral fragrances. The brand is positioned as trendy and desirable, as indicated by the phrase "THE VIRAL POPPERS FRAGRANCE IS BACK." The brand seems to push against traditional fragrance norms by offering unconventional scents and formats, appealing to consumers who seek novelty and are influenced by social media trends. The brand's positioning is both emotional (desirability, trendiness) and functional (offering a fragrance in a body mist form). # Product The product being advertised is Boy Smells' Poppers fragrance, now available in body mist form. The ad emphasizes that this fragrance was previously "viral," suggesting it is a popular and sought-after scent. The body mist comes in a rectangular transparent bottle with a yellow cap. The bottle contains a light orange liquid. The product is for individuals who are interested in trendy and popular fragrances, particularly those who may have missed out on the original release. The ad addresses the purchase barrier of accessibility by highlighting the return of the fragrance and its availability in a new format. # Visual style The ad features a clean and bright studio shot with a focus on product presentation. The visual motifs include the use of fresh citrus fruits to complement the fragrance. The image treatment involves soft lighting and color grading to enhance the product's appeal. The typography is integrated with a large and bold font for the headline. The overall style is high-design and aims to create a visually appealing and scannable ad. # Hooks Headline: THE VIRAL POPPERS FRAGRANCE IS BACK # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential disappointment of customers who missed out on the original viral Poppers fragrance. # Value propositions - The return of a popular fragrance in a convenient body mist format. # Benefits - Viral fragrance is back # Features - Body mist form # Call to action None used. # Social proof - The phrase "THE VIRAL POPPERS FRAGRANCE IS BACK" implies that the fragrance has been popular and well-received in the past, building trust and credibility. # Point of view - Brand: The brand is communicating the return of a popular fragrance and its availability in a new format, aiming to generate excitement and drive sales. - Customer: The customer is being informed about the return of a viral fragrance and its new body mist form, potentially sparking interest and a desire to purchase. # Storyline - The ad starts by announcing the return of Boy Smells' viral Poppers fragrance, immediately grabbing attention by leveraging the product's existing popularity. The brand is telling the audience that a previously successful product is back, creating excitement and a sense of urgency. - The ad then showcases the product in a visually appealing setting with citrus fruits, emphasizing the fresh and vibrant nature of the fragrance. The brand is showing the audience the product in an appealing context, suggesting a sensory experience and reinforcing the product's desirability. - Finally, the ad highlights that the fragrance is now available in body mist form, expanding its accessibility and use cases. The brand is informing the audience of a new format, making the product more versatile and appealing to a wider range of consumers.

# Ad summary This ad for Boy Smells features their Cream Dream Body Mist alongside an offer for 15% off the viewer's first order. The product is displayed next to a stack of ice cream scoops and a waffle, visually connecting the scent to a sweet treat. # Brand positioning Boy Smells is presented as a fragrance brand that defies traditional gender norms, offering scents that appeal to a broader audience. The brand embraces a playful and indulgent tone, as seen in the product name "Cream Dream" and the accompanying imagery of ice cream. This positioning suggests that Boy Smells aims to occupy a space in the consumer's mind as a modern, inclusive, and fun fragrance option, pushing against the conventional, gendered marketing of perfumes and colognes. # Product The featured product is Boy Smells Cream Dream Body Mist, a fragrance designed to be light and refreshing. The product is packaged in a clear bottle with a light yellow cap, allowing the pale pink liquid to be visible. The bottle features the brand name embossed on the front. The scent is visually associated with a stack of vanilla ice cream scoops and a waffle, suggesting a sweet, creamy, and gourmand fragrance profile. The ad addresses the purchase barrier of initial cost by offering 15% off the first order, incentivizing potential customers to try the product. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a polished finish. The visual motif is a simple product showcase paired with a complementary element (ice cream) to suggest the scent profile. The image treatment includes subtle color grading to enhance the pastel tones and a reflective surface to add depth. The typography is clean and legible, integrated seamlessly into the overall design. # Hooks Headline: 15% OFF YOUR FIRST ORDER* # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential hesitation of trying a new fragrance by offering a discount on the first order, reducing the financial risk for the customer. # Value propositions - 15% OFF YOUR FIRST ORDER* # Benefits - None used # Features - Body mist - 8.4FL OZ. 250ML # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and offering an incentive to purchase. # Storyline - The ad opens with a clear display of the Boy Smells brand name, immediately establishing the source of the message. This serves to create brand recognition and set the stage for the product being advertised. - Next, the ad presents an offer of "15% OFF YOUR FIRST ORDER," which is intended to grab the viewer's attention and incentivize them to make a purchase. This is told from the brand's perspective, as they are the ones providing the discount. - The ad then showcases the Cream Dream Body Mist alongside a stack of ice cream scoops and a waffle. This is intended to visually communicate the scent profile of the body mist, suggesting a sweet and creamy fragrance. This is shown from the brand's perspective, highlighting the product and its appealing qualities.