How Bonjour Advertises on Meta

# Ad summary This image ad promotes a pillow intended to help people sleep better. It features an image of a woman sleeping comfortably on the product, with a headline that suggests the pillow makes it easier to fall asleep and an offer for 45% off and a 60-day trial. # Brand positioning Based on the on-package label text “Saveur Camomille”, the brand positions itself within the sleep and relaxation market, offering products infused with chamomile. The brand aims to occupy a space of natural, gentle sleep aids, suggesting a preference for a more holistic and calming approach to sleep enhancement rather than medication or other interventions. The brand focuses on the emotional benefits of sleep, particularly around comfort and stress reduction. # Product The product featured is a pillow branded “BONJO Saveur Camomille”. It appears to be a pillow infused with chamomile, presented as a sleep aid. The ad implies the pillow can help users fall asleep more easily and avoid tossing and turning by "counting sheep". Key details are a discount offer of 45% off and a 60-day trial period. The pillow is likely targeted towards individuals who struggle with sleep or prefer natural sleep aids. The ad aims to overcome purchase barriers by offering a trial period, letting customers test the product risk-free and highlighting a significant discount. # Visual style The ad has a clean, bright, and cozy visual style. The bed with white sheets and a comfortable pillow create a serene and inviting atmosphere. The image is well-lit and focuses on the product in a lifestyle context. The design appears modern and inviting, emphasizing relaxation and quality sleep. # Hooks Headline: PLUS BESOIN DE COMPTER LES MOUTONS... # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of difficulty falling asleep. The headline “PLUS BESOIN DE COMPTER LES MOUTONS...” directly refers to the frustrating experience of lying awake and trying to fall asleep by counting sheep. # Value propositions - Chamomile-infused pillow for natural sleep enhancement. - Try risk-free with a 60 day trial. - Get 45% off. # Benefits - Avoid counting sheep to fall asleep. - 60 day trial # Features - Chamomile infusion # Call to action None used. # Social proof - None used. # Point of view - Brand: Headline and offer text; providing information about the product and a limited-time incentive. - Customer: The woman sleeping peacefully in the bed visually embodies the comfort and quality of sleep one can achieve with this product. # Storyline - The ad starts with a headline stating, “PLUS BESOIN DE COMPTER LES MOUTONS...”, suggesting that the product eliminates the need to count sheep to fall asleep. The brand is speaking, offering a solution to sleeplessness. - The image displays a woman sleeping peacefully on the featured pillow, visually reinforcing the benefit of restful sleep. The visual tells the story, showing the desired outcome of using the product. - The ad concludes with an offer stating “-45% et 60 jours pour essayer”, providing a discount and trial period to incentivize purchase and remove risk. The brand presents an offer to encourage trying the product.

# Ad summary This image ad features a woman holding a clear glass mug of a latte-colored liquid, likely a coffee beverage. The ad promotes energy that lasts, offers a discount, and includes a call to action to take advantage of the offer. # Brand positioning This ad promotes a brand that is positioned as providing energy-boosting beverages or supplements. The brand, though unnamed, presents itself as modern and wellness-focused, appealing to individuals who are active and health-conscious. The lifestyle imagery, featuring a woman in athletic wear, suggests the brand aligns with an active lifestyle, pushing against the norm of sugary, unhealthy energy drinks. The brand is functional by offering lasting energy. # Product The product is a beverage supplement, as implied by the ad copy mentioning 'energy'. The beverage has a tan, latte-like color, and looks creamy. It's served in a clear glass mug, showcasing its texture and color. The ad seems to target active individuals, possibly those who need a sustained energy boost for workouts or daily activities. The ad addresses a potential purchase barrier by offering a significant discount ('-55% + CADEAUX OFFERTS'), making the product more accessible and attractive to new customers. The ad aims to incentivize trying or buying the product by associating it with long-lasting energy and providing a substantial discount. # Visual style The ad uses a soft, warm aesthetic with natural lighting and shallow depth of field. The image features a blurred background. The overall style is modern and inviting, suitable for social media platforms where lifestyle and wellness content is common. # Hooks Headline: L'ÉNERGIE QUI dure DURE VRAIMENT # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point addressed is the need for sustained energy throughout the day, as opposed to energy that fades quickly. This is signaled through the emphasis on 'dure VRAIMENT,' suggesting that the product offers a longer-lasting energy boost. # Value propositions - Offers energy that lasts, suggested through the phrase 'L'ÉNERGIE QUI dure DURE VRAIMENT'. # Benefits - energy that lasts # Features - lasting energy # Call to action J'EN PROFITE ! # Social proof - None used. # Point of view - Brand: The point of view is consistent throughout the ad, with the brand showcasing its product and offering incentives to purchase. # Storyline - The ad begins with a shot of a woman holding a mug of latte colored liquid in a clear glass. The purpose of this is to draw the viewer in with an aesthetic image, while emphasizing the functional benefit. The brand is conveying this initial hook. - The focus then shifts to the text overlay that mentions 'L'ÉNERGIE QUI dure DURE VRAIMENT', highlighting the extended duration of the energy provided. The intention of this is to reinforce the product's primary selling point: long-lasting energy. The brand is telling this part of the story. - Finally, the ad includes an offer of '-55% + CADEAUX OFFERTS' and a CTA 'J'EN PROFITE !', designed to encourage immediate action. The brand wants the customer to convert by making the beverage more accessible.

# Ad summary This ad for Bonjour tea features a pair of cartoon figures holding their arms in a heart shape around a bag of tea in a pink and white background. The ad highlights the product's original flavor and a special discount. # Brand positioning Bonjour is positioned as a brand that promotes self-care through its tea products. The ad emphasizes the idea of tea as a gift to oneself. The brand seems to align with values of relaxation, health, and personal well-being, moving against the norm of quick fixes and instead promoting a daily ritual of self-care. # Product The ad features Bonjour tea, specifically the original flavor, presented in a yellow pouch with an image of a steaming cup sitting on a cloud below the sun. The product is marketed as a delightful beverage, targeting individuals who seek moments of self-care and relaxation. The ad addresses potential purchase barriers by offering a significant discount and a 60-day trial period. The packaging indicates that each pouch contains 30 portions. # Visual style The ad has a highly polished, studio-shot production quality with a cartoonish visual motif. The image treatment includes soft lighting effects and background bokeh to create a dreamy, romantic ambiance. Typography is large and bold, ensuring high scannability in-feed. The overall style is visually appealing and designed to capture attention. # Hooks Headline: LE CADEAU QUE TON CORPS MÉRITE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The product is being pitched as a 'gift' to your body. - The discount that is offered in the ad. # Benefits - The product is being pitched as a 'gift' to your body. The 'benefits' are implied through the ingredients, as well as the idea of tea as a treat. # Features - Saveur Originale - EXTRA BAIN - CITRON - GINGEMBRE # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking to the audience by telling them to treat themselves with Bonjour tea. # Storyline - The ad opens by declaring the product as 'THE GIFT THAT YOUR BODY DESERVES'. This statement emphasizes self-care and positions the tea as a reward for the body, which is delivered from the brand's perspective to grab the audience's attention. - Next, a pair of cartoon figures hold their arms in a heart shape around a bag of tea. This visual representation of love and care highlights the emotional connection the brand wants customers to associate with the product, shown from the brand's perspective. - Finally, the ad closes with '-55% ET 60 JOURS POUR ESSAYER' which is positioned as a value offer for the customer to purchase the tea to try it out. This is shown from the brand's perspective, as a means to attempt to convert the viewer into a customer.

# Ad summary The ad promotes Bonjour, a supplement to relieve symptoms of premenopause. It features a yellow packet of Bonjour next to a cold brew coffee. The ad includes text highlighting the benefits of the supplement as well as a testimonial from a customer. # Brand positioning Bonjour is presented as a wellness brand offering supplements designed to alleviate the uncomfortable symptoms associated with premenopause. The brand’s positioning blends natural health solutions with approachable branding and language. The brand’s packaging, with its pastel colors and sunny logo, aims to make hormonal health feel more approachable and less clinical. Bonjour presents a simplified and natural solution to hormone-related issues, cutting through the clutter of conventional or complex treatments. # Product Bonjour is a supplement designed to alleviate symptoms of premenopause, such as bloating, hot flashes, cravings, and hormonal imbalances. According to the testimonial, Bonjour can help to restore energy and ease bloating within a few days of use. The product comes in a yellow, sealed packet. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product and its branding. The use of pastel colors and simple imagery gives it a friendly and approachable feel. The image is well-lit and professionally shot, with a clear focus on the product and its key benefits. # Hooks Headline: Ventre gonflé Bouffées de chaleur fringales Hormones apaisées # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustrating and uncomfortable symptoms of premenopause, including bloating, hot flashes, cravings, and hormonal imbalances. The customer testimonial directly states, “Mon ventre est beaucoup moins gonflé…”, signaling a reduction in bloating. # Value propositions - 60 jours pour essayer the product. # Benefits - restore du punch - apaiser mon ventre - ressenti un regain d'énergie - Mon ventre est beaucoup moins gonflé # Features - Supplement # Call to action None used. # Social proof - "Je suis une femme de 52 ans en pleine préménopause, et j'ai essayé Bonjour pour retrouver du punch et apaiser mon ventre... Dès le 3ème jour, j'ai ressenti un regain d'énergie. Mon ventre est beaucoup moins gonflé..." -Céline # Point of view - Customer: The testimonial from a 52-year-old woman provides a firsthand account of her experience using the product. - Brand: The brand is communicating the premenopause symptoms as well as the discount. # Storyline - The ad begins by listing common symptoms of premenopause: bloating, hot flashes, cravings, and hormonal imbalance. This is intended to hook viewers experiencing these symptoms by immediately signaling that the ad is relevant to their needs. The brand is positioning itself as an expert in premenopausal health. - The ad presents an image of a yellow bag of Bonjour supplement next to a glass of iced coffee, implying that it can be easily mixed into the user's daily routine. The brand is showing how the product fits into a user's lifestyle. - The ad shares a testimonial from a 52-year-old woman going through premenopause, who says that Bonjour helped her to restore her energy and reduce bloating. This is intended to provide social proof and demonstrate that the product delivers the promised benefits. This testimonial is from the perspective of a customer. - The ad ends with an offer to try Bonjour for 45% off for 60 days. This is intended to create a sense of urgency and encourage viewers to try the product. This call to action is from the brand's perspective.

# Ad summary This ad for a supplement or beverage targets parents suffering from parental fatigue. The ad highlights the benefits of the product, including stable energy, improved focus, and increased patience, and offers a discount and trial period to encourage potential customers to try the product. # Brand positioning The brand is presented as a wellness-focused provider of supplements or beverages designed to support parents facing the challenges of raising children. It aims to occupy a space in the consumer's mind as a reliable ally against parental fatigue, offering solutions to improve energy, focus, and patience, positioning itself as an essential resource for maintaining well-being in the face of the demands of parenthood. It seems to align with a lifestyle of proactive self-care and prioritizes functional benefits to ease the daily struggles of parental life, eschewing aspirational imagery for grounded, relatable claims. # Product The featured product appears to be a supplement or beverage designed to combat parental fatigue. It works by providing stable energy throughout the day until bedtime, enhancing focus despite sleep deprivation from 'nuits hachées' (chopped up nights), and restoring patience with children. It's intended for parents struggling with the demands of raising children, particularly those suffering from fatigue, lack of focus, and decreased patience. The ad addresses potential purchase barriers by offering a special promotion: '-45% et 60 jours pour essayer' (-45% and 60 days to try), encouraging potential customers to try the product risk-free. The product's worth is conveyed through its functional benefits aimed at improving the daily lives of parents. # Visual style The ad employs a clean, minimalist visual style with a focus on the product and its immediate benefits. The production quality appears to be high, with smooth lighting and a soft color palette. The visual motif centers on the pouring liquid, emphasizing its role in combating fatigue. The image treatment includes subtle color grading to enhance the warm tones and maintain a consistent aesthetic. The typography is integrated cleanly, with clear sans-serif fonts that ensure scannability. The visual style leans towards a modern, understated aesthetic that prioritizes clarity and ease of understanding. # Hooks Headline: MON ALLIÉ CONTRE LA FATIGUE PARENTALE # Funnel stage Consideration # Pain points The ad directly addresses parental fatigue, a widespread issue characterized by lack of energy, diminished focus, and reduced patience. The ad mentions interrupted sleep with 'Focus malgré les nuits hachées'. # Value propositions - Stable energy until bedtime helps manage daily tasks effectively. - Regaining patience with children improves family interactions and reduces stress. - Enhanced focus despite sleep deprivation helps maintain productivity and mental clarity. # Benefits - Énergie stable jusqu'au coucher - Patience retrouvée avec les enfants - Focus malgré les nuits hachées # Features - Énergie stable jusqu'au coucher - Patience retrouvée avec les enfants - Focus malgré les nuits hachées # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is told from the brand's POV, as the brand highlights the product's ability to combat parental fatigue, improve focus, and restore patience. This POV is consistent throughout the image. # Storyline - The ad opens by declaring the product as an ally against parental fatigue, immediately setting the stage by identifying a common struggle among parents. This message aims to resonate with the audience's specific needs. The brand is presenting this information. - The product's benefits are then listed: stable energy until bedtime, enhanced focus despite interrupted sleep, and restored patience with children. This is intended to showcase the value of the product. The brand is presenting this information. - The storyline concludes with an offer of -45% and 60 days to try the product, aiming to encourage immediate purchase by reducing the risk. The brand is presenting this information.

# Ad summary This ad promotes Bonjour Saveur Originale, a powder that combines five ingredients to give you energy, focus, and reduce stress. A cartoon powder character speaks and provides information about the ingredients and benefits of using Bonjour Saveur Originale. # Brand positioning Bonjour Saveur Originale is presented as a unique nutritional product. The brand positions itself as a convenient solution for individuals seeking multiple health benefits from a single source, such as energy, mental clarity, and digestive ease. It directly addresses the issue of consumers needing to buy each of the five ingredients individually, and highlights its ability to combine ingredients to save money and reduce the need to buy multiple products. # Product Bonjour Saveur Originale is presented as a powder, a blend of five ingredients, including Lion's Mane, Chaga, Cordyceps, Ginseng, and Malva. The product is designed for individuals who seek to improve their energy levels, focus, stress reduction, and digestive health. The main benefits of the product is its ability to deliver a combination of advantages in a single serving. Taking all five ingredients separate would be expensive and result in having partially used supplements. The ad states, "2700 mg of active ingredients, five ingredients, one sip". It also highlights a 60 day guarantee, as well as a 55% discount on your first order. If not satisfied with the product, you get a full refund. # Visual style The ad has a high-end, polished commercial aesthetic with cartoon characters set against relevant backgrounds. The editing is smooth with quick cuts timed to the voiceover and music. The pacing is consistent, with a fast tempo to keep the viewer engaged. # Hooks Spoken: 00:00–00:00 Soy malva. / 00:00–00:07 Cubro tu mucosa, calmo tu estómago y hago lo que tu café nunca logró: permitir que digieras en paz. Text overlay: 00:00–00:00 Soy malva. / 00:01–00:01 Cubro tu mucosa, / 00:02–00:02 calmo tu estómago y / 00:03–00:03 hago lo que tu café / 00:04–00:04 nunca logró: permitir / 00:06–00:06 que digieras en paz. Visual: 00:00–00:06 The background shows what looks like a pink and fleshy human intestine, with flames coming from the right side. In the foreground is a 3D animated cartoon flower that is pink and purple with green legs and arms. The character is smiling. # Funnel stage Consideration # Pain points One of the main pain points addressed in the ad is the inconvenience and cost associated with buying each of the five ingredients separately. "Tomarlo todo por separado, eso son treinta euros al día y un armario lleno de cápsulas a medio usar." This highlights the frustration of consumers who have to buy each ingredient individually. # Value propositions - Save money - Have 5 ingredients in one cup - convenience # Benefits - A quiet resistance that lasts all day - It reduces your stress - Gives energy - Keeps you on your feet when the day seems endless - Strengthens your defenses - Calms inflammation # Features - 2700 mg of active ingredients - Five ingredients - Lion's Mane - Chaga - Cordyceps - Ginseng - Malva # Call to action TU NUEVO RITUAL DE CADA MAÑANA # Social proof - "18000 personas me dieron 4.9/5" – Bonjour Saveur Originale cartoon package (Brand) # Point of view - Brand 100% – The ad showcases the brand's official voice through cartoon characters that are ingredients of the brand's product, who touts the product's claims and benefits. # Storyline - 00:00–00:06 00:00–00:06 A cartoon flower explains that she is Malva. She states she covers your mucosa, calms your stomach and allows digestion in peace, which your coffee never achieved. - 00:06–00:07 00:06–00:07 A cartoon Lion's Mane states that he last all day. - 00:07–00:14 00:07–00:14 The cartoon Lion's Mane mushroom stimulates your neurons, clears mental fog, and helps you stay concentrated from morning to night. - 00:15–00:22 00:15–00:22 The cartoon Cordyceps mushroom gives you energy without nervousness, no highs or lows. Just a quiet resistance that lasts all day. - 00:23–00:30 00:23–00:30 The cartoon Ginseng, a muscular man, mentions that humans have trusted him for 4,000 years. He reduces your stress, gives energy, and keeps you on your feet when the day seems endless. - 00:31–00:37 00:31–00:37 The cartoon Chaga, a stone man with a shield, states that he is your shield, and he strengthens your defenses, calms inflammation, and leaves your stomach in peace. - 00:37–00:50 00:37–00:50 The Bonjour Saveur Originale cartoon package states that taking all five ingredients separated will cost 30 euros a day and an armoire full of capsules half used. But he is the cup that brings everyone together. - 00:50–01:02 00:50–01:02 The Bonjour Saveur Originale cartoon package states that 18,000 people gave a 4.9/5 review. With a 55% discount on your first order and a full refund if you don't like it. A sip in the morning and the mental fog, the down, and the stress will disappear.

# Ad summary This image ad promotes Bonjour's Saveur Originale coffee blend, highlighting its anti-inflammatory benefits and unique ingredients such as Chaga, Cordyceps, and Lion's Mane. The ad features a promotional discount, a trial period, and social proof in the form of customer opinions. # Brand positioning Bonjour is presented as a modern and health-conscious brand that enhances the daily coffee ritual with added functional ingredients. The brand aims to occupy a space in the consumer's mind as an innovative, wellness-focused provider of coffee. By enriching their coffee with adaptogenic mushrooms, Bonjour aligns with a lifestyle of intentional well-being and seeks to improve not only the coffee experience but also the consumer's overall health. This brand pushes against traditional coffee norms by focusing on functional benefits such as digestion, energy, and mental clarity, appealing to those who seek more than just a caffeine boost from their coffee. # Product Bonjour Saveur Originale is a coffee blend enhanced with adaptogenic mushrooms, presented in a yellow, resealable bag. The blend aims to improve digestion with Chaga, provide constant energy with Cordyceps, and enhance mental clarity with Lion's Mane. The product addresses the purchase barrier by offering a -45% discount and a 60-day trial period, making it easy for customers to try the product risk-free. Each bag contains 30 portions. The packaging includes the brand name, product name, and lists the adaptogenic mushrooms inside: Lion's Mane, Chaga, and Cordyceps. The product is presented as a simple way to enjoy coffee while improving overall well-being. # Visual style The ad has a clean and informative visual style. The product is centrally displayed and brightly lit against a soft yellow background. The design includes product callouts with lines connecting the ingredients and the product's name. The typography is bold and clear. The inclusion of ratings and offers at the bottom adds a layer of credibility and incentive. # Hooks Headline: NO MÁS INFLAMACIÓN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inflammation, a common health concern among many people. # Value propositions - The product provides improved digestion through Chaga. - The product provides constant energy through Cordyceps. - The product provides mental clarity through Lion's Mane. # Benefits - Mejor digestión - Energía constante - Claridad mental # Features - CHAGA - CORDYCEPS - LION'S MANE # Call to action None used. # Social proof - 12,300+ OPINIONES | TRUSPILOT # Point of view - Brand: Everything is shown from the brand’s perspective, explaining the features and benefits of their product. # Storyline - The ad opens by highlighting the primary benefit of the Bonjour coffee: to eliminate inflammation, which the brand communicates through the headline "NO MÁS INFLAMACIÓN". This grabs attention by addressing a common health concern and establishing the product as a solution. The brand is positioning itself as a health-focused coffee provider. - The ad highlights the key ingredients: Chaga for improved digestion, Cordyceps for constant energy, and Lion's Mane for mental clarity. This is done to educate the viewer and emphasize the functional benefits of the coffee beyond just caffeine. The brand includes product and ingredient callouts with visuals that establish the value proposition, from the brand’s perspective. - Finally, the ad provides an offer of -45% off and a 60-day trial period to reduce purchase hesitation. The brand attempts to build trust by including user reviews and opinions. The brand aims to convert interest into sales by providing a risk-free opportunity to try the product.

# Ad summary This ad shows that most customers stop experiencing bloating after 10 days of switching to the advertised coffee. The ad includes a graphic showing that the number of customers with bloating decreases over a 10-day period. # Brand positioning This ad implies that the brand offers a coffee that resolves bloating issues and improves digestive health. It also positions the brand as being evidence-based because it makes a claim that is based on an analysis of over 18,000 Trustpilot reviews. This brand aims to occupy the space of a health and wellness product that supports healthy digestion. The language used is very matter-of-fact and functional, presenting the brand as a results-oriented solution. # Product The product is a coffee designed to reduce bloating and improve digestive health. According to the ad, 9 out of 10 customers no longer experience bloating after 10 days of switching to this coffee. The ad addresses the purchase barrier of uncertainty by offering a 60-day risk-free trial, suggesting confidence in the product's effectiveness. # Visual style The ad features a clean and minimalist design. The graphic elements are simple and modern. The overall style is focused on communicating the product's benefits and ease of use in a straightforward manner. # Hooks Headline: En 10 días, 9 de cada 10 clientes ya no tienen hinchazón.* # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is bloating, as highlighted by the phrase "ya no tienen hinchazón" (no longer have bloating). # Value propositions - Switch to this coffee to resolve bloating issues. - Get a risk-free trial for 60 days. # Benefits - ya no tienen hinchazón (no longer have bloating) - mejora digestiva (digestive improvement) # Features - Coffee - 60 días sin riesgo (60 day risk-free) # Call to action Prueba 60 días sin riesgo # Social proof - *Estimación basada en el análisis de +18 000 opiniones de Trustpilot que mencionan una mejora digestiva. (Estimate based on the analysis of +18,000 Trustpilot reviews that mention digestive improvement.) # Point of view - Brand: The statements regarding the product's efficacy and ease of use are presented from the brand's perspective to promote the coffee's benefits. - External source: The visual chart and the claim about customer results are presented from an external source to substantiate the brand's claims with data and evidence. # Storyline - The ad opens by stating, "En 10 días, 9 de cada 10 clientes ya no tienen hinchazón.*" This claim grabs the viewer's attention by highlighting the coffee's effectiveness in resolving bloating issues. The statement is told from the brand's perspective and is designed to showcase the product's effectiveness based on customer experience. - The ad follows up with, "Solo cambiaron una cosa: su café." This reinforces that the solution is simple and requires only a single change. The statement is also from the brand's perspective and highlights the ease and convenience of using their product to solve bloating. - The stacked coin visuals display the reduction in bloating over a 10 day period. The first stack represents "D1", the next "D3", then "D7", and finally, "D10." The perspective here is from an external source that is graphically displaying customer results. - Finally, the ad ends with a call to action: "Prueba 60 días sin riesgo." The brand is giving the consumer a risk-free trial for 60 days. This reduces any consumer reluctance and encourages purchase.

# Ad summary This ad promotes Bonjourdrink, a coffee alternative made with adaptogenic mushrooms and plants, as a solution for people who experience digestive issues from coffee but don't want to give up their morning ritual. # Brand positioning Bonjourdrink is presented as a solution for people who love their morning coffee ritual but experience digestive issues as a result. The brand positions itself as a healthy alternative that allows people to maintain their routine without the negative side effects. The ad highlights the functional benefits of Bonjourdrink with its blend of adaptogenic mushrooms and plants, along with the emotional benefit of being able to enjoy a delicious morning drink without discomfort. Bonjourdrink sets itself apart from traditional coffee brands by offering a healthier option that caters to those with digestive sensitivities, while still providing a similar experience. # Product Bonjourdrink is presented as a coffee alternative made with adaptogenic mushrooms and plants, designed for people who experience digestive issues from coffee but don't want to give up their morning ritual. The drink contains three adaptogenic mushrooms: cordyceps, chaga, and lion's mane, as well as plants like malva and ginseng. The ad states that Bonjourdrink allows users to maintain their morning ritual without digestive discomfort. It emphasizes that Bonjourdrink is delicious, making it an easy and enjoyable alternative to coffee. The ad addresses the purchase barrier of skepticism by showing that thousands of people have already made the switch and that the product has a 4.9/5 star rating, suggesting it is a trustworthy and effective solution. # Visual style The ad has a casual, UGC-feel with static shots and quick cuts. The production quality is relatively polished, giving it a commercial feel while still maintaining a relatable tone. The editing is timed to the voiceover. The ad mixes scenes of the man speaking to the camera with b-roll footage of coffee being made, a woman lying on a couch in discomfort, and a woman relaxing in a backyard. # Hooks Spoken: 00:00–00:07: Estuve inflamado todas las mañanas durante como seis años y durante mucho tiempo no entendía por qué. Text overlay: 00:00–00:04: ESTUVE INFLAMADO / 00:01–00:04: TODAS LAS MAÑANAS / 00:02–00:04: DURANTE SEIS AÑOS / 00:00–00:07: Dejé el café y mi intestino me lo agradeció en una semana / 00:04–00:07: y durante mucho tiempo / 00:06–00:07: no entendía por qué. Visual: 00:00–00:07: A man with short brown hair and wearing a light blue patterned button-down shirt sits in front of a shelving unit with light brown shelves and a light orange backing. On the shelf behind him is a white Smeg coffee pot and a yellow bag with a cartoon drawing. He gestures with his hands as he speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of experiencing digestive issues from drinking coffee, but not wanting to give up the morning ritual: “A veces incluso un segundo o un tercer café en la mañana y tenía problemas digestivos todo el día, por supuesto.” # Value propositions - Alternative to coffee made with three adaptogenic mushrooms - Maintain my ritual, because besides is delicious # Benefits - Helps with digestion. - Maintains your morning ritual. - Delicious. # Features - Made with three adaptogenic mushrooms: cordyceps, chaga, and lion's mane. - Contains plants like malva and ginseng. # Call to action PROBARLO AHORA # Social proof - “Entré a Trustpilot y vi que miles de personas ya habían hecho el cambio por razones lógicas y ahora lo entiendo.” – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a man explaining his experience with the product, presented in a casual and relatable tone. # Storyline - 00:00–00:07 A man shares that he experienced inflammation every morning for six years and didn't understand why. - 00:07–00:20 He explains that the first thing he did every morning was drink black coffee, even having two or three cups, which caused digestive issues all day. - 00:20–00:37 He then shares that he read an article connecting coffee with digestive problems, which made him realize his intestine didn't tolerate coffee, but he didn't want to change his routine because he enjoys it. - 00:37–00:48 The man continues that he was at a friend's house who had Bonjour, and after trying it, he understood why his friend liked it so much. - 00:48–01:00 He explains that Bonjour is an alternative to coffee made with three adaptogenic mushrooms: cordyceps, chaga, and lion's mane, as well as plants like malva and ginseng. - 01:00–01:14 The man states that Bonjour has helped him, his digestion is finally calm, his intestine is at peace, and he can maintain his ritual because it's delicious. - 01:14–01:29 The man then shares that he initially thought it might only work for him and his friend, so he checked Trustpilot and saw thousands of people had made the switch for logical reasons, and now he understands. - 01:29–01:36 The man concludes that everyone should try and test Bonjour. - 01:36–01:39 The man encourages the viewer to give Bonjour a chance.

# Ad summary Single image ad for Bonjour brand. The ad features a bag of Bonjour Saveur Originale surrounded by cordyceps, chaga, and lion's mane mushrooms and a customer testimonial. # Brand positioning Bonjour is presented as a modern wellness brand offering functional mushroom blends. The brand is positioned as offering a natural solution to support everyday well-being. The ad's soft, muted color palette, simple layout, and natural ingredients give the brand a grounded and approachable feel. The brand stands out by focusing on natural ingredients and a customer-centric approach. # Product The featured product is Bonjour Saveur Originale, a powdered mushroom blend designed to be mixed into beverages or foods. The packaging indicates that it contains adaptogens. It comes in a yellow pouch containing 30 servings. The product is intended for individuals seeking a convenient and natural way to incorporate functional mushrooms into their daily routine. The ad addresses the purchase barrier by offering a discount and extended trial period, as highlighted by the text "-45% ET 60 JOURS POUR ESSAYER". # Visual style The ad features a clean, minimalist aesthetic with a focus on natural elements. The production quality appears to be studio-shot, with soft lighting and a flatlay arrangement. The image treatment includes subtle color grading to create a warm, inviting tone. The typography is large and bold, enhancing scannability. The overall style blends a modern, wellness-focused aesthetic with a clean and approachable layout. # Hooks Headline: JE ME SENS CALÉE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of mid-morning cravings. The quote, "Je n'avais plus de fringales en milieu de matinée," highlights the frustration of experiencing cravings and the relief of finding a solution. # Value propositions - The product gives the customer a sense of feeling 'calée' which appears to mean 'stable' or 'secure'. # Benefits - No more cravings in the middle of the morning # Features - Adaptogenic mushroom blend # Call to action None used. # Social proof - "Je n'avais plus de fringales en milieu de matinée" # Point of view - Customer: The testimonial "Je n'avais plus de fringales en milieu de matinée" shares the customer’s personal experience with the product. # Storyline - The ad starts with the text "JE ME SENS CALÉE" introducing how the product makes the customer feel. This is included to grab the viewer’s attention with a relatable benefit, told from the customer's POV. - A customer quote appears below the headline, stating, "Je n'avais plus de fringales en milieu de matinée" (I no longer had cravings in the middle of the morning). This is included to give social proof by highlighting a key benefit the customer is experiencing, told from the customer's POV. - The product itself is prominently displayed in the center of the image, highlighting the product and its packaging. This is included to showcase the brand's offering, told from the brand's POV. - The bottom of the image features an offer, "-45% ET 60 JOURS POUR ESSAYER", to address purchase hesitation by showcasing a limited time discount and extended trial period. This is included to incentivize immediate action, told from the brand's POV.

# Ad summary This ad promotes a product that helps with inflammation and has several mushroom ingredients, including Lion's Mane, Cordyceps, and Chaga. # Brand positioning This ad focuses on functional ingredients, listing Lion's Mane, Cordyceps and Chaga and the ways in which they promote health. The brand leans into scientific and functional benefits of superfood ingredients, and positions itself as a wellness beverage that could be an alternative to pharmaceutical interventions for inflammation. The brand offers functional health solutions without being prescriptive or clinical. # Product The ad promotes a beverage containing Lion's Mane, Cordyceps, and Chaga. The product includes the ingredient Lion's Mane, which supports concentration and mental clarity, supports memory, and promotes brain health. It also includes Cordyceps, which increases energy and endurance, supports body oxygenation, and helps combat fatigue. Lastly, it includes Chaga, which supports the immune system, is rich in antioxidants, can help reduce inflammation, and promotes digestive health. # Visual style The ad features a clean, informative, lifestyle-focused design. The overall aesthetic is modern and approachable. The ad leverages a high-quality studio shot of a refreshing drink to capture attention. # Hooks Headline: ADIÓS A LA INFLAMACION # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights inflammation as a central problem, with the headline "ADIÓS A LA INFLAMACION" directly addressing the customer's frustration and desire for relief from inflammation. # Value propositions - 60 días para probarlo - 4,9/5 Trustpilot (8000+ Opiniones) # Benefits - Mejora la concentración y la claridad mental - Apoya la memoria - Favorece la salud del cerebro - Aumenta la energía y la resistencia - Apoya la oxigenación del cuerpo - Ayuda a combatir la fatiga - Apoya el sistema inmunológico - Rico en antioxidantes - Puede ayudar a reducir la inflamación - Favorece la salud digestiva # Features - Lion's Mane - Cordyceps - Chaga # Call to action None used. # Social proof - 4,9/5 Trustpilot (8000+ Opiniones) # Point of view - Brand: The brand's POV is present in the ad copy at the top of the image, the image of the beverage, and highlighting the ingredients and their benefits, all highlighting the reasons why the beverage is special and what benefits it provides. - External source: The external source is present in the form of customer review data, validating the efficacy and customer satisfaction with the product. # Storyline - The ad copy at the top of the image introduces a core benefit of the product—inflammation relief. From the brand's POV, this serves as a headline and establishes the primary reason a customer might be interested in the product. - The image then showcases the beverage, which is identified as a carrier for the three main ingredients. Shown from the brand's POV, the iced beverage is presented in a lifestyle-focused way—suggesting that it can be easily integrated into the customer's daily routine. - The ad then highlights three ingredients and the benefits of each: Lion's Mane, Cordyceps, and Chaga. The brand is highlighting the reasons why the beverage is special and what benefits it provides. - The bottom of the image promotes a discount and 60-day trial. From the brand's POV, the discount makes the product more accessible, and the trial reduces the risk for potential customers. - The ad concludes with customer review data. Viewed from an external source POV, this validates the efficacy and customer satisfaction with the product.

# Ad summary This ad features a pouch of Bonjour Saveur Originale drink mix, and is focused on ending inflammation. # Brand positioning Bonjour is presented as a brand focused on health and wellness, specifically targeting inflammation through its mushroom-infused drink mixes. The brand highlights its adaptogenic qualities, emphasizing natural solutions for health concerns. Its positioning seems to lean toward a health-conscious consumer looking for functional benefits in their beverages, offering a unique blend of flavor and wellness in a convenient format. # Product The featured product is Bonjour Saveur Originale, a drink mix containing mushroom adaptogens, including Lion's Mane, Chaga, and Cordyceps. It comes in a yellow pouch with a cartoon-like illustration of a cup of coffee/tea beneath a bright sun. The drink mix is designed to offer health benefits from adaptogenic mushrooms in a convenient powder form. The packaging specifies it contains 30 servings and promotes its ability to address inflammation. # Visual style The ad has a clean and vibrant visual style. It features a combination of product shots and ingredient displays, all set against a bright background. The production quality appears polished, with carefully arranged elements and dynamic visual effects. The typography is modern and bold, contributing to the ad's overall scannability and stop power in-feed. # Hooks Headline: SCHLUSS MIT ENTZÜNDUNGEN # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of inflammation, which is signaled through the phrase "SCHLUSS MIT ENTZÜNDUNGEN" (End Inflammation). # Value propositions - ENRICHI EN CHAMPIGNONS ADAPTOGÈNES (enriched with adaptogenic mushrooms) # Benefits - None used. # Features - LIONS MANE - CHAGA - CORDYCEPS - 30 Portions # Call to action JETZT ZUSCHLAGEN # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's perspective, showcasing the product's benefits and ingredients while driving potential customers toward purchase. # Storyline - The ad opens with the phrase, "Schluss Mit Entzundungen" (End Inflammation) positioned at the top of the image. This grabs the viewer's attention by addressing a common health concern. The intention is to immediately resonate with those seeking anti-inflammatory solutions from the brand's perspective. - The central image features the Bonjour Saveur Originale pouch surrounded by imagery suggestive of the product’s ingredients and final form. The intent is to visually link the product with its natural components and prepared state, further associating the product with its benefits from a brand point of view. - The ad ends with "JETZT ZUSCHLAGEN" (ACT NOW) at the bottom, a clear call to action. This urges viewers to make a purchase, completing the narrative arc by guiding viewers toward conversion from a brand perspective.

# Ad summary This ad promotes Bonjour Saveur Café, emphasizing the benefits of a flat stomach and preserved pleasure through a ritual that respects digestion. It features a split image of a digestive system, a product shot of the coffee, and an offer of 55% off with 60 days to try. # Brand positioning Bonjour Saveur Café is presented as a wellness-focused brand that aligns with digestive health. The brand positions itself as a provider of products that integrate seamlessly into daily routines, emphasizing gentle effectiveness. By highlighting the concept of respecting digestion, the brand suggests a mindful approach to well-being, moving away from harsh or disruptive solutions. # Product The featured product is Bonjour Saveur Café, a coffee product presented in a yellow pouch. The packaging highlights the brand name and product name, Saveur Café, along with a quantity of 30 portions per package. The ad presents the coffee as part of a digestion-respecting ritual that contributes to a flat stomach and preserved pleasure, making it desirable for individuals seeking wellness and digestive health. # Visual style The ad uses a split-screen visual motif, contrasting the digestive system filled with dark and clear liquid to represent the before-and-after effects of the product. Pastel colors and simple graphics on the product packaging give a friendly and approachable feel. The overall visual style aims to be informative and visually appealing, highlighting the product's health benefits. # Hooks Headline: VENTRE PLAT. PLAISIR INTACT. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about digestive discomfort and the desire for a flat stomach without sacrificing enjoyment or well-being. The visual of a digestive system with a contrast between dark and clear contents may signal these issues. # Value propositions - The coffee is part of a digestion-respecting ritual. - The offer of 55% off and 60 days to try the coffee. # Benefits - Flat stomach - Pleasure intact - Respects your digestion # Features - Saveur Café # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is told from the brand's perspective, showcasing the product and its benefits with an emphasis on digestive health and customer satisfaction. # Storyline - The ad starts with a focus on consumer desires: a flat stomach and preserved pleasure, framing the product as a solution that allows consumers to achieve these goals without compromising their well-being. This message is presented from the brand's perspective. - The ad transitions to how the product works to achieve this result: by respecting digestion, positioning the product as a gentle yet effective means to a flat stomach, and the message is told from the brand's perspective. - The offer of 55% off and 60 days to try, incentivizes the audience to purchase the product to try, and the message is told from the brand's perspective.

# Ad summary A dietician explains how she cut back on caffeine and replaced it with Bonjour blend. # Brand positioning Bonjour is presented as a brand offering a balanced way to get energy, with the benefits of coffee without the side effects. The dietician talks about managing energy instead of getting an immediate high, suggesting a health-conscious, long-term approach. # Product The product is a coffee replacement that provides a balanced way to get energy. It gives the user the taste of coffee with less caffeine and more regularity. This product is best for those who are used to a cup or two of coffee in the morning but no longer like the idea of caffeine dependence or the feelings of stress from caffeine. # Visual style The ad has an office setting with bright lighting. The office appears chic and well organized. The editing style uses quick cuts to keep the ad engaging. This hybrid supports the intended tone of the ad. # Hooks Spoken: 00:00–00:11: si vous prenez par exemple un cheval fatigué, à qui vous allez donner un coup de fouet, bah il va démarrer comme ça au au quart de tour, mais on voit bien que en fait, c'est une énergie qui est un peu contre-productive qui est pas naturelle. Text overlay: 00:00–00:11: Les effets de la caféine Visual: 00:00–00:03: A medium shot shows a woman sitting at a desk. In front of her is a horse lying down. Text overlay: Les effets de la caféine. / 00:03–00:06: A black horse rears up. / 00:06–00:11: The same shot as 00:00–00:03. # Funnel stage Consideration # Pain points The video addresses the problem of stress and dependence from caffeine, as expressed by the line: si vous prenez par exemple un cheval fatigué, à qui vous allez donner un coup de fouet, bah il va démarrer comme ça au au quart de tour, mais on voit bien que en fait, c'est une énergie qui est un peu contre-productive qui est pas naturelle. # Value propositions - Taste of coffee without all of the side effects # Benefits - You have energy - You’re not dependent on caffeine - You don’t feel stress from caffeine # Features - Balanced way to get energy - Taste of coffee - Less caffeine - More regularity # Call to action Essayez maintenant # Point of view - Expert 100% – The video is told entirely from the perspective of a dietician. # Storyline - 00:00–00:11 00:00–00:11: A horse is whipped and then runs but, the dietician says it’s an unproductive energy that is not natural. - 00:11–00:19 00:11–00:19: The dietician introduces herself and tells the audience that she is also an author. - 00:20–00:41 00:20–00:41: She says that she used to have the idea that she wouldn’t be able to function without two or three cups of coffee in the morning, but now she knows it's unproductive. - 00:41–00:57 00:41–00:57: She reverts back to the metaphor of a tired horse. - 00:57–01:07 00:57–01:07: She says she wondered what she could replace the coffee with since she doesn’t like chicory. - 01:07–01:10 01:07–01:10: The dietician says she discovered that decaf coffee has the same benefits. - 01:10–01:18 01:10–01:18: She realized she didn’t need caffeine at all and that she had that energy inside of her. - 01:19–01:28 01:19–01:28: She says she discovered Bonjour and then had less caffeine, but more regularity. - 01:28–01:40 01:28–01:40: The dietician says she is realizing that she has to spare herself to manage her energy. - 01:40–01:56 01:40–01:56: She tells the audience that too much caffeine is experienced by the body as stress. - 01:57–02:01 01:57–02:01: A final shot shows the product packaging.

# Ad summary This ad highlights the anti-inflammation benefits of a tea product with adaptogens such as cordyceps, lion's mane, and chaga. # Brand positioning The brand Bonjour is presented as a provider of adaptogen-infused beverages that prioritize taste and wellness. The brand uses the tagline “Saveur Originale” and markets the beverages as a way to solve everyday wellness problems. # Product The advertised product is a tea that contains adaptogens. The ad spotlights three ingredients: Cordyceps for constant energy, Lion’s Mane for mental clarity, and Chaga for improved digestion. The product comes in a yellow pouch and each pouch contains 30 servings. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product and its ingredients. The color palette is warm and inviting, with a tan background, yellow pouch, and brown mug. The lighting is soft and diffused, creating a natural and inviting feel. The image quality is high, giving the ad a professional and polished look. # Hooks Headline: NO MAS INFLAMACION # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem of inflammation and its related discomforts. # Value propositions - The tea promotes well-being through its adaptogen ingredients. - 30 servings per pouch offer an ample supply. # Benefits - Energía constante - Claridad mental - Mejor digestión # Features - Cordyceps - Lion's Mane - Chaga - 30 Portions # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, product block, and feature/benefit callouts — The brand is advertising the product benefits to the viewer. # Storyline - From a brand POV, the ad opens with the message that inflammation is over (“Se terminó, punto final.”). The intention is to grab the viewer's attention by promising a solution to a common health concern. - Speaking directly to the viewer, the ad introduces the product as a way to end inflammation (“No más inflamación”). The intention is to present the product as a direct solution to the problem introduced in the opening. - The ad spotlights three key adaptogens in the product: Cordyceps, Lion’s Mane, and Chaga. Each is described with a specific health benefit (constant energy, mental clarity, and improved digestion, respectively), all from a brand POV. The intention is to educate the viewer about the product's ingredients and their specific benefits.

# Ad summary This ad highlights the negative effects of coffee and introduces Bonjour as an alternative. The ad suggests coffee gives an energy boost followed by a crash. It promotes Bonjour Original Mushroom as a new ritual with the same flavor as coffee but with no crash or jitters and all-natural ingredients. # Brand positioning Bonjour positions itself as a healthy alternative to coffee, maintaining the comforting ritual of a morning beverage while providing stable energy and mental clarity through its blend of vital mushrooms. It aims to be an upgrade to the normal consumer packaged good morning drink, offering the same familiarity without the negative side effects of coffee. The brand seems to align with health-conscious consumers who seek natural solutions and are willing to deviate from traditional norms for enhanced well-being. # Product Bonjour is being advertised as a morning beverage with vital mushrooms as an alternative to coffee. It promises the same flavor as coffee, but with multiple benefits such as consistent and peaceful energy without the jitters and brain fog. Bonjour states that they include lion's mane, cordyceps and chaga in the product which are three adaptogenic mushrooms for energy and focus, as well as ingredients that are 100% natural. The ad seeks to address purchase barriers by stating it provides the same enjoyment as coffee and offers a 60-day guarantee to try it out. # Visual style The ad uses a blend of styles, combining animated and CGI elements to create a surreal and slightly unsettling atmosphere. The editing is quick with rapid cuts to match the fast pace of the message. The production quality is high-end, blending realism with cartoonish characters. The use of audio-visual sync, such as transitions timed to the beat of the music, also contributes to the overall engagement and memorability of the ad. # Hooks Spoken: 00:00–00:02 Soy tu café de cada mañana Text overlay: 00:00–00:02 Soy tu café / 00:01–00:02 de cada mañana Visual: 00:00–00:05 Against a black-tiled backsplash and countertops, a personified steaming cup of black coffee stands. The cup of coffee has a handle and little metal legs and arms. It has an angry expression with glowing yellow eyes and sharp teeth. Behind the cup of coffee is a black-framed window with rain and lightning visible in the background. The camera is stationary, filming at eye level, with a slight zoom in. The scene is shadowy. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point highlighted in the ad is the negative side effects associated with coffee consumption. This is signaled visually through the rollercoaster animation and the crack on the cup, and emphasized through dialogue: "Tú crees que te despierto, que te ayudo a empezar el día, pero la verdad es que te quito la energía desde el primer día." # Value propositions - Mismo sabor, pero con muchos más beneficios # Benefits - Your morning ritual remains intact - Mismo sabor - Consistent and calm energy - Sin bajones - Sin palpitaciones - Sin brain fog - Energy and concentration # Features - Vital mushrooms - Lion's Mane - Cordyceps - CHAGA - Three adaptogenic mushrooms - 100% natural ingredients # Call to action Probarlo ahora # Point of view - Brand 100% – The ad is presented from the perspective of the brand, with the product itself being personified to speak directly to the viewer and share its benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a steaming, anthropomorphic cup of coffee standing against a backdrop of a stormy night. The cup of coffee speaks, claiming to be the customer's daily coffee and that it has been doing something to them day after day. This moment is designed to establish an ominous, antagonistic tone. - 00:05–00:13 00:05–00:13 The perspective shifts to an office where a woman works at her desk. The cup of coffee, now with a more mischievous expression, claims that the customer thinks it helps them wake up and start the day. It quickly turns to admitting it actually takes away their energy from the first day. The purpose here is to subvert expectations by revealing the coffee's true nature and negative impact. - 00:13–00:21 00:13–00:21 The visual changes to the cup of coffee on an old rollercoaster and continues to say that it is an energy boost. It then goes on to say that two hours later they will crash and that they will return for another cup. The aim is to visually represent the energy highs and lows associated with coffee consumption, creating a sense of a vicious cycle. - 00:21–00:28 00:21–00:28 A distorted cup of coffee says that it raises the customer's stress and makes them tense and irritable even if everything is fine. The message being conveyed is that coffee can negatively affect mood and stress levels. - 00:28–00:38 00:28–00:38 The camera transitions to a serene forest scene before introducing the Bonjour mushroom beverage as an alternative with vital mushrooms, stating that the morning ritual will remain intact. This transition serves to offer a solution to the problems caused by coffee, presenting Bonjour as a natural and beneficial replacement. - 00:38–00:45 00:38–00:45 The Bonjour product states that there will be consistent and calm energy without palpitations or brain fog. It is made with 100% natural ingredients. The intention here is to highlight the positive benefits of the alternative product, contrasting it with the negative effects of coffee. - 00:45–00:54 00:45–00:54 Bonjour shares that they have lions mane, cordyceps, and chaga in the product; three adaptogenic mushrooms for energy and concentration. The purpose is to show that they offer you to say goodbye to coffee and hello to a new ritual, with your energy restored. The ad provides reassurance to consumers about the natural composition and health benefits of the beverage. - 00:54–01:03 00:54–01:03 The ad shares that the product is 55% off your first order and that you have 60 days to try it, with a button that reads "Probarlo ahora." The ad ends on an informational slide sharing benefits of the product. The intention here is to encourage immediate action with a limited-time offer and a risk-free trial period.

# Ad summary Image ad for BonJour Adaptogens. The ad features the brand's powder blend in a yellow pouch with illustrations, along with a cup of the prepared drink. Callouts identify the ingredients and their benefits to position the brand as a solution for inflammation. # Brand positioning BonJour is presented as a brand that blends ancient wellness practices with modern lifestyles through its line of adaptogenic blends. The brand uses natural ingredients and positions itself in the health and wellness category, specifically targeting consumers interested in managing inflammation and improving their overall well-being through natural supplements. The brand aims to occupy a space in the consumer's mind as a purveyor of wellness, self-care, and holistic health. # Product BonJour Adaptogens is a powder blend designed to combat inflammation and provide various health benefits. The product is packaged in a yellow pouch containing 30 servings. Key ingredients highlighted include Cordyceps for constant energy, Lion's Mane for mental clarity, and Chaga for improved digestion. These ingredients work together to provide a comprehensive approach to wellness, focusing on energy, cognitive function, and digestive health. The blend can be mixed into a drink, as demonstrated by the cup of prepared beverage. # Visual style The ad employs a bright, clean visual style with a focus on product clarity and ingredient transparency. The production quality appears to be studio-shot with professional lighting and crisp focus. Visual motifs include clean product shots, isolated ingredients, and flatlay-style presentation. Image treatment involves background removal and color grading to enhance vibrancy. The typography is clean and legible, contributing to a modern aesthetic. The overall style is designed to be visually appealing and informative, enhancing scannability in-feed. # Hooks Headline: ADIOS A LA INFLAMACION # Funnel stage Middle of funnel (Consideration) # Pain points The ad directly addresses the pain point of inflammation by stating, "ADIOS A LA INFLAMACION", indicating that the product offers a solution to this problem. # Value propositions - The blend of Cordyceps, Lion's Mane, and Chaga offers a holistic approach to wellness by addressing energy, mental clarity, and digestion. # Benefits - Energía constante - Claridad mental - Mejor digestión # Features - Cordyceps - Lion's Mane - Chaga # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, ingredient callouts, and product display are all from the brand's perspective, highlighting the product's features and benefits to persuade the viewer. - Customer: The image of the prepared drink allows the customer to visualize the end result and imagine themselves enjoying the product. # Storyline - The ad opens with the declaration "SE TERMINÓ, PUNTO FINAL. ADIOS A LA INFLAMACION" to immediately address the problem of inflammation. This statement is made from the brand's perspective, framing inflammation as an issue that can be definitively resolved with their product. - The ad then focuses on the product and its ingredients. The brand visually highlights three key ingredients—Cordyceps, Lion's Mane, and Chaga—each paired with a specific benefit. This educates the audience about the functional benefits of the product from the brand's point of view. - The image then features the product being prepared, and shows the final prepared beverage, suggesting an easy and enjoyable way to incorporate the blend into one's daily routine. This is presented from the customer's perspective, allowing them to visualize how they might use the product.

# Ad summary This ad features a person preparing a mushroom beverage. The ad highlights the benefits of drinking mushroom beverages, such as digestion, energy, and mental clarity. # Brand positioning Bonjour is presented as a wellness-focused brand that offers functional mushroom-based beverages to enhance overall well-being. The brand positions itself as a provider of natural health solutions by incorporating ingredients like Lion's Mane, Chaga, and Cordyceps in its products. The brand seems to appeal to consumers who are interested in functional nutrition and natural health solutions. The emphasis on mental clarity, gentle energy, and healthy digestion suggests a focus on holistic wellness that supports daily vitality. Bonjour does not make any claims against competitors but occupies a natural health space. # Product Bonjour mushroom beverage, featuring Lion's Mane, Chaga, and Cordyceps, is presented as a natural health supplement designed to promote healthy digestion, gentle energy, and mental clarity. It's prepared by mixing powder into a beverage with milk. The beverage targets individuals seeking natural ways to improve their well-being through functional nutrition. The product is presented as an easy and accessible way to incorporate beneficial mushrooms into one's daily routine. # Visual style The ad features a bright, natural, and casual aesthetic, consistent with user-generated content (UGC). The editing style includes static shots and smooth transitions, with a pace that matches the relaxed tone. The production quality is simple, resembling a casual, at-home recording. # Hooks Spoken: 00:00-00:01 Pourquoi je bois des champignons? Visual: 00:00–00:01: A close-up shot shows a kitchen counter with various items. On the left, a glass mug filled with a white liquid. In the background, a green coffee machine. Behind the mug stands a yellow bag with the brand name 'BONJOUR' printed on it, alongside a colorful illustration of a cup within an arch. To the right, a blue and white patterned bowl contains a brown powdery substance. The camera is static, and the lighting is bright and natural. In the background there is a coffee machine. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the problem of finding a natural, convenient way to support digestion, energy, and mental clarity in a daily routine. # Value propositions - This product can help improve digestion, energy, and mental clarity through Lion's Mane, Chaga, and Cordyceps mushrooms. # Benefits - Digestion saine - Énergie douce - Clarté mentale # Features - Lion's Mane - Chaga - Cordyceps # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The ad is presented from the POV of a customer creating the beverage. # Storyline - 00:00–00:01 The ad begins with the question of why someone would drink mushrooms, immediately grabbing the viewer's attention and setting the stage for an explanation. - 00:01–00:07 The ad then transitions to showing the preparation of the beverage by mixing a powder into a cup of foamy milk. It implies the drink is easy to make, and normalizes drinking a mushroom beverage.

# Ad summary A woman with celiac disease shares her enthusiasm for Bonjour coffee, which is made with different mushrooms and delicious ingredients. She shares that she wanted to find a coffee alternative that tastes good, because she does not want to go without her morning coffee. She recommends mixing the original Bonjour coffee with the chocolate flavor. # Brand positioning Bonjour Kaffe is a brand of mushroom-based coffee alternative that provides a daily routine for relaxation. Their products provide energy and focus, inner peace and clarity, and relaxed digestion. The brand pushes against coffee category norms, offering alternatives for those who want to enjoy coffee but may have aversions or digestive issues. # Product Bonjour Kaffe is a coffee alternative made with different mushrooms and delicious ingredients that provides energy and focus, inner peace and clarity, and relaxed digestion. It is intended for coffee drinkers who are seeking a healthier alternative or can't tolerate the side effects of regular coffee. The company offers a 60-day trial, indicating that it is so confident in its product that it will give consumers a full two months to decide if they like it or not. The woman in the video states that she needs to ensure that her coffee is gluten-free due to her celiac disease and that the brand is an absolute plus for her. # Visual style The ad uses a simple, UGC-style aesthetic, with natural lighting and minimal editing. The production quality has a casual feel that supports the intended tone of a relatable, everyday user sharing their genuine experience. The editing style consists of jump cuts between medium close-up shots of the speaker. The pacing is consistent at an estimated 30 CPM. # Hooks Spoken: 00:00–00:09: Ich musste auch drauf, oder ich muss drauf achten, weil ich Zöliakie habe, dass es glutenfrei ist und ja, das ist der Bonjour Kaffee auch für mich ein absolutes Plus. Text overlay: 00:00–00:09: Mein Morgenkaffee / 00:00–00:09: trotz Zöliakie Visual: 00:00–00:05: A split-screen shows a hand holding a gingerbread mug on the top and a woman in her 40s on the bottom. The mug is being held in front of a wood-paneled deck with snowy mountains in the background. The woman is wearing a light blue corduroy shirt and white blouse. She is in front of a white refrigerator with an illustration on it and a light wood door. The mug has a red and white striped handle, a green scarf around the neck, and two red candy buttons. / 00:05–00:09: The woman is smiling. The mug is still being held in front of the deck and mountains. # Funnel stage Consideration # Pain points The pain point is the inability to enjoy coffee without side effects for those with celiac disease. The woman states that she wants to find a coffee alternative that tastes good because she does not want to go without her morning coffee. # Value propositions - A coffee alternative that is safe for those with celiac disease. - A coffee alternative that is made with mushrooms and is delicious - A coffee alternative that provides energy and focus, inner peace and clarity, and relaxed digestion # Benefits - Provides energy and focus - Inner peace and clarity - Relaxed digestion - Delicious ingredients # Features - Coffee alternative made with different mushrooms and delicious ingredients. - Gluten-free - Offers original and chocolate flavors # Call to action Jetzt testen # Social proof - "Das ist der Bonjour Kaffee auch für mich ein absolutes Plus" – Female 1 (Customer) - "Ich habe verschiedene Produkte ausprobiert und aber am leckersten und ich wollte nicht mehr aus dem verzichten ist dieser Bonjour Kaffee" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her personal experience with the product and why she likes it. # Storyline - 00:00–00:09 00:00–00:09: A split-screen shows a hand holding a gingerbread mug filled with coffee on the top and a woman who appears to be in her 40s on the bottom. Text overlay states that this is her morning coffee in spite of her celiac disease. She states that the coffee is an absolute plus for her. - 00:10–00:11 00:10–00:11: The woman asks what she drinks every morning. - 00:12–00:20 00:12–00:20: She answers her own question and holds up a Bonjour Kaffee package. She states that it is a coffee substitute made with various mushrooms and delicious ingredients. - 00:21–00:28 00:21–00:28: The woman shares that she was looking for something that tastes good because she did not want to go without coffee in the mornings. - 00:29–00:37 00:29–00:37: She holds up the bag again, explaining that she tried various products. She then claims that Bonjour Kaffee is the most delicious and the one that she does not want to go without. - 00:38–00:47 00:38–00:47: The video repeats the woman sharing that she has celiac disease and needs to ensure that the coffee is gluten-free. She repeats that it is an absolute plus for her. - 00:48–00:56 00:48–00:56: The woman states that she has a secret tip to share. She says that she mixes the original coffee with the chocolate flavored coffee. - 00:57–01:01 00:57–01:01: The woman ends the video stating that the combined coffee is an absolute highlight in the mornings. - 01:02–01:06 01:02–01:06: An end screen states, "Your daily routine for relaxation" with the benefits of energy and focus, inner peace and clarity, and relaxed digestion. The text also states, "60-day test" with a button to test it now. It is rated a 4.9 out of 5 on Trustpilot.

# Ad summary This image ad promotes Bonjour, a mushroom beverage marketed as a stress-free alternative to coffee. The ad shows a hand holding a glass of the beverage, with text highlighting its energy-boosting and stress-reducing properties, as well as an offer for 55% off with a 60-day trial. # Brand positioning Bonjour is positioned as a provider of a stress-free energy alternative to coffee, offering a beverage made from mushrooms. This positions the brand as health-conscious, modern, and innovative, appealing to consumers seeking ways to improve their well-being without the negative side effects associated with traditional caffeinated drinks. The brand aligns with values of natural health, stress reduction, and mindful consumption, differentiating itself by offering a mushroom-based coffee alternative. # Product The product is a mushroom-based beverage designed to replace coffee, offering energy without stress. It is presented in a clear, fluted glass, showcasing a dark liquid mixed with lighter creamer. The ad emphasizes the beverage's ability to provide energy, but without the stress, making it an ideal choice for those seeking a balanced and healthy lifestyle. The ad addresses the purchase barrier by offering an "EXCLUSIF: -55% 60 JOURS POUR ESSAYER" which encourages trial by reducing the cost and risk associated with trying a new product. # Visual style The ad features a clean, modern visual style with bright, contrasting colors. The product is the central focus, with simple text blocks and badges used to highlight key information and offers. The production quality appears polished, with attention to lighting and composition to make the beverage look appealing. The overall design aims to be eye-catching and easy to scan, fitting well within the visual norms of social media platforms. # Hooks Headline: ÉNERGIE SANS STRESS # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of coffee causing stress. The text “ÉNERGIE SANS STRESS” is intended to contrast the jitters and anxiety often associated with coffee consumption. # Value propositions - Energy without the stress # Benefits - ÉNERGIE SANS STRESS # Features - La boisson aux champignons qui remplace votre café # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, showcasing the product, highlighting its benefits, and providing an offer. # Storyline - The ad begins by highlighting the beverage's main benefits: energy without stress. This sets the stage by immediately addressing a common consumer need (energy) while also offering a unique selling point (stress-free). The brand tells this part of the story to draw in viewers who are actively seeking these benefits. - Next, the ad introduces the product as a mushroom-based drink that replaces coffee. This message aims to clarify what the product is and how it differentiates itself from traditional caffeinated beverages. The brand tells this part of the story. - The ad then features an exclusive offer of 55% off and a 60-day trial period, making the product more accessible and encouraging consumers to try it. The brand tells this part of the story to incentivize purchase.