How Bloom & Wild Advertises on Meta

# Ad summary This ad features a woman unboxing Bloom & Wild flowers. She emphasizes the fact that they are grown in the UK, offers tips for keeping them looking lovely, and includes bulbs still attached to grow more at home. The ad concludes with a call to action to follow the link to get £10 off. # Brand positioning Bloom & Wild is presented as a thoughtful and sustainable flower delivery service. The ad highlights their UK-grown flowers and commitment to providing tips for long-lasting beauty. By including bulbs for home growing, Bloom & Wild positions itself as offering an extended floral experience, promoting sustainability and customer engagement. The brand appeals to those who value locally sourced products and enjoy nurturing their own gardens, blending functional beauty with a touch of nature. # Product The featured product is a bouquet of tulips and mixed flowers from Bloom & Wild. The bouquet includes tulips in various colors, yellow Billy Buttons (Craspedia), and eucalyptus, delivered in a box with care tips and bulbs still attached. The flowers are grown in the UK, ensuring freshness and reducing environmental impact. The bouquet is sent with its bulbs still attached, allowing customers to grow more flowers at home. It comes with tips to keep the flowers looking lovely for longer, addressing the purchase barrier of flowers fading quickly and providing a value-added experience. # Visual style The ad has a bright, clean, and inviting aesthetic, using natural lighting and soft backgrounds to highlight the colors and textures of the flowers. The editing style is simple, with static shots and smooth transitions, maintaining a consistent, relaxed pace. The production quality is polished, giving it a UGC feel that supports the friendly and informative tone. The visuals focus on the product and its features, enhancing the sense of authenticity and accessibility. # Hooks Spoken: PSA / tulips are back in season Text overlay: 00:00–00:01 / 00:01–00:03 tulips are back in season Visual: 00:00–00:02 A hand with a silver ring holds a yellow Billy Button flower from a brightly colored bouquet with purple and orange tulips, green eucalyptus, and yellow foliage, set against a soft white background. The camera is static and close-up, focusing on the textures and colors of the flowers. # Funnel stage Bottom of funnel (Conversion) # Pain points The flowers are sent with their bulbs still attached, so you can grow more at home. # Value propositions - UK-grown flowers to ensure freshness and reduce environmental impact - Includes tips to keep the flowers looking lovely for longer - Sent with their bulbs still attached, allowing you to grow more at home - Follow the link now for £10 off # Benefits - Locally sourced flowers - Long-lasting beauty - Ability to grow more flowers at home # Features - Flowers grown in the UK - Tips to keep them looking lovely for longer - Bulbs still attached so you can grow more at home # Call to action follow the link now for £10 off # Social proof - None used. # Point of view - Brand 100% – The ad uses a voiceover and visuals from the brand to highlight product features, benefits, and a call to action. # Storyline - 00:00–00:01 A hand is holding a yellow Billy Button flower within a vibrant bouquet. - 00:01–00:02 The voiceover states that tulips are back in season, setting the context for the ad's focus on tulips and seasonal flowers. The perspective is from the brand, informing the audience about the availability of a seasonal product. - 00:02–00:03 A Bloom & Wild box is opened, revealing flowers, a care guide, and tied flower bulbs. - 00:03–00:05 The voiceover emphasizes that these flowers are grown in the UK, reinforcing the brand's local sourcing and quality. The perspective is from the brand, highlighting a key product feature. - 00:05–00:09 A flower card and care guide are displayed, showcasing the tips provided for maintaining the flowers. - 00:07–00:09 The voiceover notes the inclusion of tips to keep the flowers looking lovely for longer, adding value by helping customers maintain their purchase. The perspective is from the brand, focusing on customer satisfaction. - 00:09–00:11 A close-up view shows the flower bulbs that accompany the bouquet. - 00:11–00:14 The voiceover highlights that the flowers are sent with their bulbs still attached, allowing customers to grow more at home, offering an additional benefit. The perspective is from the brand, promoting a unique product feature and extended use. - 00:14–00:17 A bouquet of the flowers is displayed. - 00:14–00:18 The voiceover asks if the viewer knows someone who would love a bunch and directs them to follow the link for £10 off, driving immediate action. The perspective is from the brand, aiming to convert viewers into customers with an offer. - 00:17–00:19 The full arrangement of the flowers is showcased in a vase on a yellow gingham background.

# Ad summary This image ad promotes the brand, &Breathe, with a shot of the candles in a staged setting with other products to show a scene of brunch. The main message is the £10 off of your first order, plus free next day delivery. # Brand positioning &Breathe presents itself as a lifestyle brand centered around creating moments of calm and balance in everyday life. The brand is positioned in the market as a provider of self-care products, specifically candles, designed to enhance well-being and create a soothing atmosphere. This aligns with a tone of mindfulness and relaxation. The brand differentiates itself by focusing on the emotional benefits of its products, like promoting moments of peace, rather than just the functional aspect of providing scented candles. # Product &Breathe promotes their line of candles, called The Warm Balance Candle Trio. The set includes three distinct scents: a white candle, a purple candle, and an orange candle. Each candle is housed in a small, cylindrical glass container labeled with the brand's ampersand logo. The candles are positioned as a way to create moments of calm and relaxation during daily routines such as brunch, emphasizing their value in enhancing self-care practices. The advertised offer addresses a potential purchase barrier by providing a discount and free delivery, encouraging first-time buyers to try the product with reduced risk. # Visual style The ad features a lifestyle image with a polished, studio-shot quality. The visual motif emphasizes a staged brunch setting. The image treatment includes soft lighting and warm color grading to enhance the cozy atmosphere. The typography is clean and legible, contributing to the overall sense of calm and sophistication. The visual style is intended to be scannable in-feed, with a focus on a serene domestic scene. # Hooks Headline: £10 off your first order # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - £10 off your first order - FREE NEXT DAY DELIVERY # Benefits - Creating moments of calm - Enhancing well-being - Creating a soothing atmosphere # Features - Candle Trio - Three distinct scents # Call to action None used. # Social proof - None used. # Point of view - Brand: The offer of £10 off your first order + free next day delivery is presented as a direct incentive to the audience, providing information about the deal. # Storyline - The image ad begins with a warm tone, achieved through the staging and color palette. This sets the stage for the featured offer of £10 off the first order and free next-day delivery. The brand is attempting to make the offer stand out to the viewer, by showing the products in context. - Next, the ad transitions into showcasing the product within a cozy setting that is meant to show a brunch scene with the &Breathe candles on display. The candles are next to a vase of flowers and a breakfast plate, which is intended to show their ability to enhance everyday life.

# Ad summary An image ad for a flower delivery service. The ad features a bouquet of flowers in a pink glass vase set on a table with an open notebook that has a light sketch of flowers on it and a pen. An offer for £10 off a first order and free next day delivery is shown in the center of the image. # Brand positioning The brand is positioned as a provider of fresh, colorful bouquets that can brighten up any space and add a touch of beauty to everyday life. The brand promotes the value of self-expression through the imagery of the notebook and pens, suggesting the flowers can inspire creativity or be a form of self-care. The brand also pushes against the norm of traditional flower arrangements by showcasing a modern and vibrant mix of blooms. The brand aims to occupy a space in the consumer's mind as a source of joy and inspiration, offering a functional product (flower delivery) with emotional resonance. # Product The product featured is a vibrant bouquet of assorted flowers delivered in a clear pink glass vase. The bouquet includes roses, chrysanthemums, lilies, and other flowers in shades of red, orange, and purple, with touches of green foliage. The flowers are arranged in a way that feels abundant and fresh. The ad does not explicitly mention specific product details such as flower types, but it clearly shows the variety and color palette available. The ad addresses purchase barriers by offering a discount on the first order and free next day delivery. # Visual style The ad has a highly polished, studio-shot production quality with a lifestyle aesthetic. The visual motifs include a flatlay arrangement and a warm color palette. The image treatment features soft, natural lighting. The overall visual style aims to create a sense of comfort and inspiration, making it scannable and appealing in a social media feed. # Hooks Headline: £10 off your first order # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - £10 off your first order + FREE NEXT DAY DELIVERY # Benefits - £10 off your first order # Features - FREE NEXT DAY DELIVERY # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad presents the bouquet of flowers in a vibrant and visually appealing manner, showcasing the brand's offering and aesthetic. - Customer: The ad includes elements like an open notebook and pens, suggesting that the product is meant to be a part of the customer's lifestyle, integrating with their personal activities. # Storyline - The brand presents a visually appealing bouquet of flowers, intending to capture the viewer's attention and showcase the product's beauty. The perspective is from the brand, highlighting the aesthetic appeal of the floral arrangement. - The ad showcases the flowers in a casual, lifestyle setting, alongside artistic tools like a notebook, pens, and sketches, suggesting that the flowers are a part of a creative or calming environment. The perspective is from the customer, implying the product's use in enhancing personal moments and activities. - The ad offers a discount and free delivery to prompt immediate action, making it easier for viewers to try the service. This offer is presented from the brand's perspective, incentivizing the customer to make a purchase.

# Ad summary This ad showcases Bloom & Wild's letterbox flower delivery service, emphasizing convenience and the joy of receiving flowers even when no one is home. It highlights a discount for viewers who follow the provided link. # Brand positioning Bloom & Wild positions itself as a convenient and thoughtful flower delivery service, differentiating itself by offering letterbox-friendly packaging that ensures flowers can be received even when the recipient is not at home. The brand aligns with the values of convenience and thoughtfulness, offering a functional solution (easy delivery) with an emotional touch (the joy of receiving flowers). They ignore the norm of traditional flower delivery, providing an alternative that fits modern lifestyles. # Product The advertised product is Bloom & Wild's letterbox flower delivery service, offering a curated collection of fresh flowers packaged to fit through a standard letterbox. The flowers are designed to arrive in perfect condition even when the recipient is not home. The product is for anyone who wants to send or receive flowers conveniently, regardless of their availability to receive deliveries. The ad highlights the variety of flowers available and offers a discount for those who follow the provided link. By shipping the flowers flat, they are able to fit through a standard-sized letterbox without damage, removing the worry of missed deliveries or needing someone to be home to accept the flowers. # Visual style The ad has a bright, clean aesthetic, with natural lighting and a polished look. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a professional commercial feel. # Hooks Spoken: 00:00–00:02: Fitting an entire bouquet through the letterbox? Text overlay: 00:00–00:02: Fitting an entire bouquet through the letterbox? Visual: 00:00–00:02: A bouquet of colorful flowers is being pushed through a gold letterbox on a green front door with stained glass windows. The camera is positioned low, looking up at the door. The floor is covered in a black and white tiled pattern. A hand wearing a black jacket is visible holding the flowers. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of receiving flower deliveries when the recipient is not at home. "They have a whole collection of flowers you can send, even when no one's in." # Value propositions - Convenient flower delivery that fits through the letterbox - A wide variety of flowers can be sent without anyone needing to be home # Benefits - Convenient delivery even when no one is home - Ability to send flowers easily # Features - Letterbox delivery - Wide variety of flowers # Call to action Get money off the collection today when you follow the link. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented as an official product showcase from Bloom & Wild, with a voiceover and visuals highlighting their unique delivery method. # Storyline - 00:00–00:02 00:00–00:02: A bouquet of flowers is shown being pushed through a letterbox in a front door. - 00:02–00:04 00:02–00:04: A Bloom & Wild box is shown leaning against the front door. - 00:04–00:08 00:04–00:08: A hand opens the Bloom & Wild box, revealing the flowers wrapped in floral paper. - 00:08–00:12 00:08–00:12: A bouquet of flowers is shown sitting on a table in a vase, ready to be enjoyed.

# Ad summary This ad promotes Bloom & Wild's letterbox flowers, emphasizing their convenience for surprising someone, even when they're not home. The ad features a woman struggling to fit a bouquet through a letterbox, transitioning to an elegant Bloom & Wild box and its contents. It concludes with a vibrant arrangement and a discount offer for their spring collection when following the link. # Brand positioning Bloom & Wild is presented as a modern, convenient floral delivery service that solves the common problem of sending flowers to recipients who may not be home. The brand emphasizes ease and surprise, positioning itself as a thoughtful option for gifting that fits into busy lifestyles. It contrasts with traditional floral delivery methods that require someone to be present, offering a more practical and flexible solution. The brand aligns with values of thoughtfulness, convenience, and modern gifting, and promotes an accessible tone, making it easy to send flowers and surprise someone. # Product Bloom & Wild's letterbox flowers are a floral delivery service designed to fit through a standard letterbox, ensuring they can be delivered even when the recipient isn't home. The service is aimed at people looking to surprise someone with flowers without the hassle of traditional delivery methods. The product is packaged in an elegantly designed box that not only protects the flowers but also enhances the gifting experience. The flowers are freshly cut and arranged to maximize their lifespan and beauty. The USPs include convenience, surprise, and the assurance that the flowers will be delivered regardless of the recipient's availability. The service addresses the purchase barrier of missed deliveries associated with traditional floral services, making it easier and more reliable to send flowers as a gift. The ad emphasizes the flowers' suitability for surprising someone and highlights a spring collection discount. # Visual style The ad features a bright and polished aesthetic with a clean, modern feel. Editing includes quick cuts, smooth transitions, and close-up shots to highlight product details and create visual interest. The production quality is relatively high, suggesting a commercial feel but retaining an accessible, UGC-like tone. The pacing is moderate, with visual and spoken elements in sync. Colors are vibrant, particularly in floral displays. # Hooks Spoken: Female 1: [Friendly tone] Sending flowers in the post shouldn't be this hard. Text overlay: Sending flowers in the post shouldn't be this hard. Visual: 00:00–00:02 A first-person perspective shot shows a woman attempting to push a large bouquet of flowers through a letterbox in a green front door. The background includes a tiled floor with a geometric pattern. The lighting is bright, highlighting the struggle to fit the flowers through the narrow slot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the common frustration of sending flowers via traditional delivery, where the recipient needs to be home to receive them. This is visually represented by the struggle to fit a bouquet through a letterbox: "Sending flowers in the post shouldn't be this hard." # Value propositions - Letterbox flowers are easy to deliver since they fit through the letterbox. - Money off on Spring collection. # Benefits - Perfect way to surprise someone, even if they aren't in. # Features - Letterbox flowers - Stunning spring collection # Call to action Follow the link # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the perspective of the brand, showcasing their product's benefits and ease of use. # Storyline - 00:00–00:02 A hand tries to force a large, traditional bouquet through a letterbox. - 00:00–00:02 The speaker poses the idea that sending flowers shouldn't be this hard, establishing the problem the brand will solve. - 00:02–00:03 As a result, the shot transitions to a long, flat Bloom & Wild box leaning against a door. - 00:02–00:05 The narrator explains that this is where Bloom & Wild letterbox flowers come in, providing a solution to the problem from the opening shot. - 00:03–00:07 The box is opened to reveal flowers inside, demonstrating the ease of receiving the product. - 00:05–00:08 The speaker adds to the benefit by saying they are the perfect way to surprise someone, even if they aren't in. - 00:08–00:13 Finally, a vivid flower arrangement is displayed. - 00:09–00:13 This transitions into a money off offer when you follow the link.

# Ad summary This ad showcases the Bloom & Wild flower delivery service, emphasizing the joy and convenience of receiving fresh flowers through the letterbox, highlighting their newest collection and a discount offer. # Brand positioning Bloom & Wild is presented as a brand focused on delivering joy and convenience through letterbox flower deliveries. The brand aims to occupy a space in the consumer's mind as a provider of easily accessible, mood-boosting floral arrangements. The brand promotes a lifestyle of simple pleasures and self-care. Bloom & Wild distinguishes itself by offering flowers that fit through the letterbox, a functional benefit aimed at simplifying flower delivery. The brand positioning is both functional (convenient delivery) and emotional (providing joy and brightening one's day). # Product Bloom & Wild offers fresh flower delivery services directly to customers' letterboxes. The ad emphasizes the convenience of receiving flowers through the letterbox, a unique selling point that eliminates the need for someone to be home to receive the delivery. The featured product is the brand's newest collection, described as "packed full of day-brightening blooms." A complete guide to flower care is included. The ad subtly addresses purchase barriers by highlighting the convenience of the letterbox delivery, and by the end of the ad providing an offer for money off a surprise delivery. # Visual style The ad has a bright and cheerful aesthetic, using natural light and close-up shots to highlight the flowers and unboxing experience. The editing style is smooth with static shots, creating a polished commercial feel. The pacing is moderate, maintaining a consistent rhythm throughout the ad. # Hooks Spoken: 00:00-00:02: The one thing that can turn a rubbish week around? Text overlay: 00:00-00:02: The one thing that can turn a rubbish week around? Visual: 00:00–00:02: A long, flat cardboard box with a large black "&" logo and floral design is pushed through a gold letterbox on a dark green front door. The interior side of the door features a black and white checkered tile floor and a brown doormat. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having a "rubbish week" and needing something to brighten it. It also addresses the issue of flowers being delivered when no one is home. # Value propositions - Convenient letterbox delivery: Simplifies receiving flowers, removing the need to be home. - Day-brightening blooms: Provides a mood-boosting experience with vibrant flowers. # Benefits - Brightens your day with beautiful blooms - Convenient delivery through the letterbox - Money off when you send a surprise # Features - Letterbox delivery - Newest collection of flowers - Includes a complete guide to flower care # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a person receiving and enjoying the Bloom & Wild flower delivery, with a focus on personal experience and unboxing. # Storyline - 00:00–00:02 A box is delivered through the letterbox, landing on a mat inside. - 00:02–00:08 A hand pulls the box inside and opens it to reveal the flower contents. - 00:08–00:11 The ad shows a vibrant flower arrangement in a green pitcher in a home setting.

# Ad summary This image ad features a vibrant bouquet of yellow and white flowers in a green vase, accompanied by a greeting card. It highlights a discount on the first order and free next-day delivery to encourage immediate purchase. # Brand positioning This brand positions itself as a provider of fresh, beautiful floral arrangements suitable for gifting or personal enjoyment. The overall aesthetic is cheerful and inviting, emphasizing the emotional connection flowers can create. The brand seems to be targeting customers who appreciate the beauty of fresh flowers and seek convenient delivery options, possibly those who value personal connections and thoughtful gestures. The brand may be competing with traditional florists and online delivery services, offering a blend of quality and convenience. # Product The advertised product is a fresh bouquet of yellow and white flowers, including yellow tulips. The flowers are arranged in a sea green glass vase. The bouquet is accompanied by a greeting card featuring an orange heart and the words "Wonderful friend." The advertised benefits include the beauty and emotional connection that flowers can provide. The offer of a discount on the first order and free next-day delivery address purchase barriers by making the product more affordable and accessible. # Visual style The ad has a soft, inviting visual style, with warm lighting and a focus on natural elements like flowers and wood. The production quality appears high, with attention to detail in the arrangement and styling. The image treatment involves soft lighting, a slightly blurred background, and vibrant colors. The typography is clean and legible, integrated seamlessly into the overall design to enhance scannability in-feed. # Hooks Headline: £10 off your first order # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of finding a thoughtful and convenient gift for friends or loved ones. # Value propositions - £10 off your first order - FREE NEXT DAY DELIVERY # Benefits - Beautiful floral arrangement - Expresses friendship and affection - Convenient delivery # Features - Fresh bouquet of flowers - Greeting card # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall image showcases the brand’s products, offers, and aesthetic, presenting the brand's identity and value proposition. - Customer: The inclusion of a greeting card suggests a potential gifting scenario, resonating with the customer's desire to express friendship and affection. # Storyline - The image opens with a beautifully arranged bouquet of flowers, immediately capturing attention with its vibrant colors. This is from the brand's perspective, showcasing their product's visual appeal and quality to entice viewers. - The presence of a greeting card alongside the flowers suggests a message of friendship, subtly encouraging the idea of gifting the flowers to someone special. This is from the customer's perspective, showing a possible use case and prompting an emotional connection to the product. - The text overlay at the bottom highlights a discount and free delivery, providing a tangible incentive for customers to make their first purchase. This is from the brand's perspective, providing a clear call to action and encouraging immediate conversion.

# Ad summary This ad showcases a variety of Bloom & Wild's products, from floral arrangements to gift sets and add-ons, emphasizing a discount and free delivery for new customers. # Brand positioning Bloom & Wild is positioned as a purveyor of fresh floral arrangements, gift sets, and artisanal food items, designed to elevate everyday moments and special occasions. The brand values convenience, as seen in the mention of free next day delivery, and aims to be the go-to choice for those seeking to send thoughtful, aesthetically pleasing gifts. The brand appears to ignore category norms around formal flower-giving, by opting for a more casual, lifestyle-oriented presentation of the gifts. Bloom & Wild is geared towards providing simple luxuries that feel elevated and personal. # Product The ad highlights a diverse range of products available from Bloom & Wild. Floral arrangements are featured prominently, showcasing various color palettes and floral combinations, each presented in a clear glass vase that accentuates the blooms. In addition, the ad features a Bloom & Wild gift box containing a box of Bloom & Wild cookies and brownie, as well as a sample pack of tea, along with other gourmet food items such as pesto chips, basil olive oil, pesto sauce, and marinated olives. Another product is a cosmetic pouch, adorned with a floral design. Together, these products are presented as components of a comprehensive gifting solution suitable for various occasions. # Visual style The ad has a bright, clean aesthetic with a grid layout featuring individual product shots. The production quality appears high with studio-style lighting. The image treatment enhances the colors, making them more vibrant. The typography is integrated smoothly, with a balance between legibility and visual appeal. The style aims to be eye-catching within a social feed, with a clean and modern look. # Hooks Headline: £10 off your first order # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a thoughtful, convenient, and aesthetically pleasing gift quickly and affordably. # Value propositions - £10 off your first order + FREE NEXT DAY DELIVERY: This offers immediate savings and convenience, making the product more appealing and accessible. # Benefits - Discounted first purchase - Convenient delivery - Variety of gifting options # Features - Floral arrangements - Gift sets - Gourmet food items - Cosmetic pouch # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is consistent throughout the image, highlighting the variety of products available, from floral arrangements to gift sets and gourmet foods. The brand is showcasing its offerings and incentives for new customers to make a purchase. # Storyline - The ad opens with a collage of Bloom & Wild products, from floral bouquets to food and gift sets, to show the breadth of their offerings and grab the viewer's attention. This is from the brand's perspective, communicating the variety of products available. - The central green banner emphasizes the key incentive of "£10 off your first order + FREE NEXT DAY DELIVERY," from the brand's perspective, aims to convert new customers. - The montage continues, showcasing additional product options. From the brand's POV, highlighting the brand's ability to meet a variety of gifting needs.

# Ad summary An advertisement for Bloom & Wild's afternoon tea for two. The ad features an offer of £10 off the first order along with free next day delivery. The ad also highlights that Bloom & Wild is a certified B Corporation. # Brand positioning Bloom & Wild is positioned as a modern gifting company focused on delivering beautiful floral arrangements and afternoon tea packages. The brand emphasizes thoughtfulness, convenience, and sustainability, appealing to customers who value ethical and environmentally responsible practices. As a certified B Corporation, Bloom & Wild demonstrates a commitment to social and environmental performance, distinguishing it from competitors who may prioritize profit over purpose. The brand aims to occupy a space in the consumer's mind as a go-to choice for curated and thoughtful gifts that are both beautiful and sustainable. # Product The Bloom & Wild afternoon tea for two is a curated gift set designed for a shared tea experience. It includes a selection of baked goods, such as shortbread cookies and brownies, along with two tea bags from Good & Proper Tea. The set comes in a decorative floral box, enhancing its appeal as a gift. The ad directly addresses a potential purchase barrier by offering £10 off the first order and free next day delivery, making it more attractive for new customers. The ad highlights the afternoon tea for two as a convenient and delightful way to enjoy a special moment, perfect for sharing or as a thoughtful gift. # Visual style The ad features a bright, inviting, and natural aesthetic. The shot appears to be a product shot with natural lighting and earthy tones, designed to appeal to a modern, eco-conscious consumer. The style aims to balance the brand's positioning of thoughtful luxury with an emphasis on sustainability. # Hooks Headline: £10 off your first order # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the cost of the product along with the delay in waiting for the product to arrive. The £10 off and the free next day delivery, respectively, address these problems. # Value propositions - £10 off your first order + FREE NEXT DAY DELIVERY # Benefits - £10 off your first order # Features - Afternoon tea for two - Free next day delivery # Call to action None used. # Social proof - Certified B Corporation # Point of view - Brand: The majority of the ad promotes Bloom & Wild's product and values through visual presentation, text, and the offer. The brand is directly communicating its value proposition. # Storyline - The ad opens with a visually appealing display of the Bloom & Wild afternoon tea set, presented in an inviting setting. This is designed to immediately capture attention and create a positive first impression of the product, showcasing the beautiful packaging and the delicious treats included. The brand is telling this part of the story, and the intention is to create a sense of desire and visual appeal. - Next, the ad highlights the £10 off your first order and free next day delivery offer. This communicates a clear incentive to purchase, reducing hesitation by addressing potential concerns about price and shipping time. The brand is presenting this information to encourage immediate action, emphasizing the value proposition for new customers. - The inclusion of the Certified B Corporation logo reinforces Bloom & Wild's commitment to social and environmental responsibility. This builds trust and appeals to consumers who prioritize ethical and sustainable brands. An external source provides this, positioning Bloom & Wild as a socially conscious choice. - The ad concludes with a close-up view of the tea bags and baked goods arranged on a wooden board, inviting the viewer to imagine enjoying the afternoon tea experience. This aims to create a sense of indulgence and pleasure, further motivating the viewer to make a purchase. The brand is evoking a feeling of warmth and satisfaction, highlighting the sensory appeal of the product.

# Ad summary This image ad for Bloom & Wild uses a flatlay shot of a bouquet of flowers, potted plant, and other desktop accessories to create a cozy, homey vibe. Below is a color block with the offer to 'Send some unexpected joy' by purchasing gifts that will 'lift their entire week'. # Brand positioning Bloom & Wild is positioned as a purveyor of gifts that bring joy, with a particular focus on floral arrangements. The brand emphasizes the ability to lift someone's spirits and enhance their week, aligning with the values of thoughtfulness and emotional connection. Bloom & Wild is focused on providing a positive experience and caters to those who value simple gestures of kindness. # Product The ad features a fresh flower bouquet consisting of orange, red, and pink flowers arranged in a clear, pink glass vase. There is also a small potted pink rose plant, complete with a ceramic pot featuring a scalloped design. The bouquet is a diverse mix of flower varieties and colors. The products are presented as gifts that bring joy and can lift the recipient's spirits. The ad aims to overcome the barrier of finding a thoughtful and impactful gift by offering guaranteed joy and a week-long uplift. # Visual style The ad has a highly polished, studio-shot production quality with a flatlay visual motif. The image treatment uses warm lighting and careful color grading to enhance the vibrancy of the flowers and create a cozy atmosphere. The typography is large and bold, placed within a color block to ensure scannability. The style is platform-native, resembling an aspirational lifestyle post, designed to catch the eye in-feed. # Hooks Headline: Send some unexpected joy # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding a gift that is guaranteed to bring joy and positively impact the recipient's week, as visualized by the text stating that the gifts will 'lift their entire week'. # Value propositions - Guaranteed gifts that will lift their entire week. # Benefits - You'll find gifts that are guaranteed to lift their entire week # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the image, the brand is communicating its value proposition, emphasizing that its gifts are guaranteed to bring joy and uplift the recipient's week. # Storyline - The image captures a cozy and inviting flatlay scene with flowers and desk accessories. The intention is to create a warm, welcoming aesthetic that draws the viewer in. The perspective is from an observer setting the scene. - The ad features a call to action to 'Send some unexpected joy,' encouraging viewers to consider gifting as a means of brightening someone's week. The perspective is from the brand, positioning itself as a provider of gifts that create positive experiences. - The text promises that viewers will find gifts at Bloom & Wild that are guaranteed to 'lift their entire week'. This message aims to assure potential customers of the value and impact of the brand's offerings. The perspective is from Bloom & Wild, highlighting the guaranteed positive impact of their gifts.

# Ad summary This lifestyle image ad promotes the brand as a gifting solution for special occasions. It presents a range of artisanal food and home products like pesto, olive oil, olives, truffle products, and candles. The ad incentivizes initial purchases with a discount and free shipping. # Brand positioning The brand is presented as a purveyor of artisanal and gourmet food items, along with complementary home goods like candles, emphasizing a lifestyle of refined taste and sensory experiences. The brand aligns with values of indulgence, quality, and gifting, positioning itself in the premium sector of the market. It defies the norm of everyday grocery brands by focusing on specialty items sourced for unique flavors. The brand positioning is emotional, creating a narrative around treating oneself or others to luxurious, aesthetically pleasing goods. # Product The ad showcases a curated selection of artisanal products ideal for gifting or personal enjoyment. Bloom Cookies are presented in a floral-themed box alongside treats displayed on a wooden board with a cup of tea. The Warm Radiance Candelio candles are featured in a red box with lit candles in small ceramic vessels. Other food products shown include TartufLanghe Pesto Chips in a white bag, a jar of Pesto with a wooden spoon, Olives-Et-Al Truffle olives in a clear jar, a bottle of Basil Olive Oil, Simply Brilliant Nocellara Olives in a clear jar, and a bowl of mixed nuts. The ad emphasizes the premium quality of these items, which are designed to enhance moments of relaxation or social gatherings. # Visual style The ad has a studio-shot, highly polished look with a focus on showcasing the products in a lifestyle setting. The visual motif is a curated flatlay, blending elements of food photography with lifestyle staging. The image has a warm color grade, enhancing the inviting feel. The design is carefully composed to create a sense of abundance and artisanal quality, likely aimed at appealing to a visually discerning audience. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Warm Radiance Candelio creates a warm ambiance. - The artisanal food products offer unique flavor profiles. # Benefits - Enhanced culinary experiences - Luxurious gifting options - Unique flavor profiles - Sensory ambiance # Features - Artisanal pesto chips - Basil olive oil - Nocellara olives - Truffle olives - Bloom Cookies - The Warm Radiance Candelio # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, showcasing various products to highlight their gourmet appeal and incentivizing purchase with a promotional message. # Storyline - The ad first showcases a selection of artisanal food products and candles arranged on a table, suggesting a lifestyle of indulgence and refined taste. The intention is to immediately capture attention with visually appealing items that evoke luxury and sensory delight. This part of the story is told from the brand's perspective, highlighting the breadth and quality of its product offerings. - Next, it focuses on individual items such as pesto chips, truffle olives, basil olive oil, and candles, each strategically placed to emphasize their gourmet appeal and premium packaging. This is included to draw the viewer's eye to the unique attributes of each product. This part of the narrative is also told from the brand’s perspective, emphasizing the specialized selection and artisanal nature of its products. - Lastly, the image includes a promotional message at the bottom, offering a discount and free next-day delivery. This is included to convert interest into action by lowering the barrier to purchase and creating a sense of urgency. This is told from the brand's perspective, incentivizing immediate engagement.

# Ad summary This ad promotes a collection of premium chocolate Easter eggs. The ad features an individual unboxing and showcasing a pistachio and raspberry flavored chocolate egg. # Brand positioning Chococo is presented as a brand offering deliciously premium chocolate treats, focusing on indulgence and high-quality ingredients. The brand differentiates itself by offering unique and elevated Easter egg flavors, such as pistachio and raspberry, moving away from standard chocolate offerings. The brand's packaging and product design are modern, colorful, and eye-catching, suggesting a playful yet sophisticated approach to chocolate. # Product The advertised product is a pistachio and raspberry flavored chocolate Easter egg. It is made with 47% Colombia origin milk chocolate and contains roasted pistachios and tangy dried raspberries. The egg features a geometric, faceted shape and is decorated with colorful splatters, giving it a modern and artisanal look. The ad shows the egg being unboxed from a brightly colored box with geometric designs. The egg is presented as a premium treat, perfect for upgrading your Easter. # Visual style The ad has a bright and inviting aesthetic. It features close-up shots and natural lighting, creating an intimate and accessible feel. The editing style is simple with static shots, emphasizing the visual appeal of the product and unboxing experience. The pacing is steady and consistent. # Hooks Spoken: Think it's time to upgrade your Easter eggs? Text overlay: Think it's time to upgrade your Easter eggs? Visual: 00:00–00:01 On a white table, a dark chocolate egg with a bite taken out of it sits next to a broken white chocolate egg. The background is out of focus, showing white kitchen cabinets, a small appliance, and a vase of yellow flowers. The camera is static and at eye level. / 00:01–00:02 A pair of tan-skinned hands with manicured nails opens a turquoise and kraft paper box. Inside is a card that reads “I’M SO HAPPY YOU EXIST” in pastel colors. The box is filled with crinkle paper, and the hands remove a sheet of kraft paper. Above the box is a vase of yellow flowers. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that ordinary Easter eggs are boring and underwhelming, suggesting a need for something more exciting and premium: "Think it's time to upgrade your Easter eggs?" # Value propositions - Premium ingredients combined with unique flavors makes this a high quality, elevated Easter egg. - The product is ready to gift, as hinted by the "I'm so happy you exist" card. # Benefits - Deliciously premium treats - Upgrade your Easter eggs - Take money off your shop # Features - Pistachio & Raspberry Egg - 47% Colombia origin milk chocolate - Roasted pistachios - Tangy dried raspberries # Call to action Shop via the link. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer unboxing and showcasing the product. # Storyline - 00:00–00:01 The ad begins by contrasting a basic chocolate egg with the idea of upgrading to something better, introducing the core concept of the ad. - 00:01–00:03 00:01–00:03 The scene transitions to an individual unboxing a Chococo package, showing a card with the message 'I'm so happy you exist,' and the narrator affirms that the viewer is in the right place for upgraded Easter eggs. This moment builds anticipation and positions Chococo as the solution. - 00:03–00:07 00:03–00:07 The narrator introduces Chococo's whole collection of premium treats, revealing the Pistachio & Raspberry Egg and further highlighting its artisanal design. This part encourages the viewer to consider the range of options available. - 00:07–00:11 00:07–00:11 The individual holds the egg, breaks it open to reveal its interior, and encourages viewers to get their hands on their favorite one and shop via the link, thus concluding the narrative with a clear call to action.

# Ad summary This Bloom & Wild ad uses a flow chart to guide viewers who are looking for thoughtful gifts that can be sent in the post to their company as the solution. # Brand positioning Bloom & Wild positions itself as a provider of thoughtful gifts. They offer a convenient solution for those looking to send gifts through the post. The brand aligns with values of thoughtfulness and convenience, suggesting that sending gifts should be easy and meaningful. By focusing on postal delivery, they address the need for remote gifting, catering to a modern lifestyle where recipients may not be nearby. # Product Bloom & Wild is presented as a thoughtful gift provider, specializing in gifts that can be conveniently sent in the post. The product caters to individuals seeking meaningful and easily deliverable presents. The advertisement directly addresses the need for accessible and deliverable gifts, suggesting that recipients may not be nearby or that the sender wants to provide a gift without having to hand deliver it. Bloom & Wild's unique selling proposition lies in their ability to provide thoughtful gifts that can be sent through the post, making gifting easy and convenient. # Visual style The ad features a simple, clean design with a flat illustration of a flow chart. The color palette is limited to green and white, giving it a minimalist and straightforward feel. # Hooks Headline: Do you know where to find thoughtful gifts? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing where to find thoughtful gifts, as highlighted in the question 'Do you know where to find thoughtful gifts?' # Value propositions - Thoughtful gifts that are easy to send in the post - A solution for finding and sending thoughtful gifts # Benefits - Find thoughtful gifts easily - Convenient delivery # Features - Thoughtful gifts - Can send them in the post # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, guiding the customer through a decision-making process that ultimately leads to Bloom & Wild as the solution for finding thoughtful gifts that can be sent in the post. # Storyline - The ad starts by posing the question, 'Do you know where to find thoughtful gifts?' from the brand's perspective. This is included to engage the viewer and highlight the problem the brand aims to solve. - Next, the ad presents the viewer with a choice: 'Yes' or 'No.' This is included to guide the viewer through the decision-making process, and invites the viewer to participate in the question being asked. - If the answer is 'Yes,' the ad asks, 'Can you send them in the post?' This is presented from the brand's perspective to narrow down the viewer's needs to gifts that are deliverable. - Again, the viewer is presented with the choice of 'Yes' or 'No.' This continues to guide the viewer based on their needs and criteria for finding the perfect gift. - If the viewer answers 'Yes' to both questions, the ad states, 'We have a feeling you're talking about us ;)' from the brand's perspective. This is included to suggest that Bloom & Wild is the ideal solution for those who know where to find thoughtful gifts and need to send them in the post. - If the viewer answers 'No' to either question, the ad concludes, 'Sounds like you need Bloom & Wild' from the brand's perspective. This serves as the final resolution, offering Bloom & Wild as the go-to option for thoughtful, deliverable gifts.

# Ad summary This image ad for Bloom & Wild promotes their Warm Radiance Candle Trio with an offer of £10 off the first order and free next-day delivery. It features a close-up of the candle set, with one candle being lit. # Brand positioning Bloom & Wild is presented as a modern and luxurious brand that focuses on providing customers with high-quality candles. The brand aims to occupy a space in the consumer's mind that associates it with warmth, radiance, and high quality. The values associated with the brand are relaxation, warmth, and a sense of luxury. The brand ignores category norms, focusing on natural looking product imagery. The brand positioning is emotional, evoking feelings of warmth, radiance, and relaxation. # Product The product featured is The Warm Radiance Candle Trio, a set of three candles from Bloom & Wild. The candles are presented in a variety of pastel colors in small glass containers with a modern design. The product offers a sensory experience through fragrance, creating a warm and radiant ambiance. The candles are suitable for anyone looking to enhance their living space with soothing scents. The ad presents the candles as a way to bring a touch of warmth and radiance into one's home, implying that they're worth trying or buying for their calming and sensory benefits. # Visual style The ad uses a natural and inviting visual style. The production quality appears to be high, with soft lighting that highlights the textures of the candles and wooden surface. The image treatment includes a subtle color grade to enhance the warmth and radiance of the scene. The typography integration is clean and legible, complementing the brand's modern aesthetic. The visual style aims to create a sense of coziness and relaxation, inviting the viewer to imagine the product in their own home. # Hooks Headline: £10 off your first order # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - £10 off your first order # Benefits - Free next day delivery # Features - Candle Trio # Call to action None used. # Social proof - None used. # Point of view - Brand: Shown through the text and imagery promoting Bloom & Wild's candle trio. # Storyline - The ad opens with the offer of £10 off the first order and free next-day delivery. This is included to immediately grab the viewer's attention with a financial incentive. This is told from the brand's POV. - The ad showcases The Warm Radiance Candle Trio. This is to highlight the product's name and offer. This is from the brand's POV. - The ad displays the candles, with one being lit, and showcases the Bloom & Wild logo. This is to highlight the visual appeal of the product and reinforce brand recognition. This is told from the brand's POV.

# Ad summary This ad features a collage of six different images showcasing various flower bouquets in different vases, placed in different rooms of a house. The images create a warm and inviting ambiance, highlighting the beauty and versatility of the featured flower bouquets. # Brand positioning The brand aims to occupy a space in the consumer's mind as a provider of high-quality, aesthetically pleasing floral arrangements that enhance the beauty and comfort of the home. Positioning is emotional, aligning with values of beauty, home decor, and thoughtfulness. The brand promotes a lifestyle of refined taste and attention to detail, offering a simple way to elevate everyday living spaces. It likely ignores the category norm of quick, generic flower purchases and instead focuses on the artistry and emotional impact of the flowers. # Product The product being advertised is a flower bouquet, available in a variety of colors and floral combinations. The bouquets are pre-arranged and delivered ready to be placed in a vase. Each bouquet features a unique mix of fresh flowers, with attention to color coordination and visual appeal. The ad showcases multiple bouquets in different vases and settings, highlighting the versatility of the product for various home decor styles and occasions. The variety of flower types, colors, and arrangements suggests a focus on aesthetic preferences and seasonal offerings, providing the customer with options to suit their taste. # Visual style The visual style is bright, clean, and lifestyle-oriented, with a focus on natural light and cozy home settings. The production quality appears highly polished, with attention to detail in styling and composition. The image treatment is soft and inviting, with warm tones that enhance the natural beauty of the flowers. The collage-style format is well-suited for in-feed placement, as it captures attention with a variety of visually appealing scenes. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of finding the perfect floral arrangement to enhance home decor, implicitly solving the problem of generic or uninspired flower choices. # Value propositions - Conveniently delivered to home - Aesthetically pleasing # Benefits - Adds beauty to home - Suitable for various decor styles and occasions # Features - Flowers - Pre-arranged bouquet - Vase # Call to action None used. # Social proof - None used. # Point of view - Brand: Every image features flowers in a home setting, from the brand's perspective. # Storyline - The ad showcases six different bouquets in various vases, all in cozy and well-lit home settings. The intention is to show the variety and aesthetic appeal of the flowers from the brand's perspective.

# Ad summary This ad features a female presenter discussing various flower bouquets from The Bloom & Wild, suggesting viewers send flowers to friends with specific names, as each bouquet is named after a common name. # Brand positioning Bloom & Wild positions itself as a convenient and personalized online flower delivery service. The brand promotes the idea that sending flowers doesn't require a specific occasion, encouraging spontaneous acts of kindness and connection. The brand aligns with a modern, friendly tone and emphasizes personal touches like naming bouquets after people. It differentiates itself by offering letterbox-friendly delivery, ensuring flowers arrive safely and conveniently, thus challenging the traditional norms of flower delivery services. The brand aims to occupy a space in the consumer's mind as a go-to for thoughtful, personalized gifts. # Product The ad showcases various flower bouquets from Bloom & Wild, each named after a popular name such as Charlotte, Victoria, Hallie, Molly, Nyla, Evie and Pia. The bouquets are presented in different styles and color schemes, each featuring specific types of flowers like roses, irises, clematis, tulips, and more. Each bouquet is available for purchase through the website at differing prices. The ad highlights that Bloom & Wild offers convenient letterbox delivery, ensuring flowers arrive safely through the recipient's letterbox, emphasizing ease and convenience. The ad encourages spontaneous gifting, suggesting that if a viewer has a friend with a specific name, they should send them the corresponding bouquet. # Visual style The ad has a split-screen format with a clean, modern aesthetic. The top half features professional shots of floral bouquets from Bloom & Wild's website, displayed in bright, natural lighting. The bottom half presents the presenter in a casual, UGC-style setting, likely her home, with soft lighting and a relaxed tone. The editing style is quick, with cuts between different bouquets timed to match her dialogue, creating a dynamic rhythm. The production quality is a hybrid, blending polished commercial visuals with a personal, authentic feel from the presenter. The pacing is fast, with cuts occurring every few seconds, maintaining a consistent, engaging rhythm. The transitions are smooth, enhancing the overall seamless flow of the ad. # Hooks Spoken: 00:00–00:06 I'm a firm believer that you don't need a reason to send flowers, especially over spring, Visual: 00:00–00:06 The screen is split into two. On the top half, we see the Bloom & Wild website featuring a hand holding a colorful bouquet. The bottom half shows a woman with light skin and auburn hair, wearing a light purple sweater. She points to the camera. # Funnel stage Consideration # Pain points Viewers are unsure when to send flowers to friends or do not think to send flowers on a regular basis. # Value propositions - Convenient: Letterbox delivery makes sending flowers easy and hassle-free - Personalized: Bouquets are named after popular names, making them an ideal gift for friends with those names - Joyful: Gifting a bouquet can make someone's day # Benefits - No need for a reason to send flowers - Makes their day # Features - Flower bouquet - Bouquets are named after popular names such as Charlotte, Victoria, Hallie, Molly, Nyla, Evie and Pia. - Letterbox delivery # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The presenter shares her opinion about the product. # Storyline - 00:00–00:06 00:00–00:06 The presenter states that you do not need a reason to send flowers, especially over spring. - 00:06–00:07 00:06–00:07 The presenter states this is your sign to send flowers to your friends. - 00:07–00:13 00:07–00:13 The presenter shows the Charlotte bouquet and states, if you have a bestie named Charlotte, then send it their way. - 00:13–00:21 00:13–00:21 The presenter shows The Victoria bouquet, saying anyone in the group chat called Victoria will love this bouquet. - 00:21–00:26 00:21–00:26 The presenter then shows the Hallie bouquet and states it screams spring. - 00:26–00:32 00:26–00:32 The presenter then shows The Molly bouquet and states if you have a friend called Molly, they'll love it. - 00:33–00:39 00:33–00:39 The presenter shows the Nyla bouquet and states that if you have a friend called Nyla, you should send this to their doorstep like now. - 00:40–00:44 00:40–00:44 The presenter shows the Evie bouquet, and states that if you have a friend called Evie, this will slip through their letterbox and make their day. - 00:45–00:50 00:45–00:50 The presenter shows The Pia bouquet, stating that who doesn't love receiving something with their name on it and you got to send this to Pia.

# Ad summary This ad is a UGC-style testimonial for Bloom & Wild. The person in the video loves sending Bloom & Wild bouquets to her friends because she gets videos of the bouquets from them. She asks if the viewer wants to send one themselves and directs them to follow the link for a discount. # Brand positioning Bloom & Wild is a flower delivery service that sends bouquets directly to customers. The brand is positioned as a convenient way to send flowers to loved ones, as the person in the video loves sending them to her friends. The brand relies on customer satisfaction and aims to occupy the space in the consumer's mind as being the perfect gift. # Product Bloom & Wild sends bouquets of flowers to customers. The bouquets come in a box and are wrapped in floral-patterned paper. They come with a card that says, "I'M SO HAPPY YOU EXIST." The product is for anyone who wants to send flowers to a loved one. Sending flowers from Bloom & Wild is a convenient way to show someone you care, as they come directly to the recipient, and you may get a video of them in return. # Visual style The ad has a UGC feel, as it is shot in selfie-style. The editing style is quick cuts, and the pacing is fast. The visuals are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:01 Female 1: Confession time. Text overlay: 00:00–00:01 Confession time. Visual: 00:00–00:01: The shot is medium close-up, selfie-style, and shows a fair-skinned woman with light brown hair pulled back. She is wearing a light pink cardigan. Behind her is a colorful bouquet of flowers in a pink vase. # Funnel stage Consideration # Pain points The ad acknowledges that it can be a hassle to send flowers to loved ones. # Value propositions - Bloom & Wild is a convenient way to send flowers to loved ones. - Flowers come directly to the recipient, and you may get a video of them in return. # Benefits - You can get gorgeous videos of the bouquet from your friends. # Features - Bouquets come in a box. - Wrapped in floral-patterned paper. - Comes with a card that says, "I'M SO HAPPY YOU EXIST." - They come directly to the recipient. # Call to action Just follow the link. # Social proof - "But I absolutely love sending them, because it means I get gorgeous videos like these from my friends." – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who loves sending Bloom & Wild bouquets. # Storyline - 00:00–00:01 The person in the video begins by saying, "Confession time." - 00:01–00:03 She confesses that she has never seen a Bloom & Wild bouquet in person. - 00:03–00:06 She says she loves sending them, because she gets videos like these from her friends. - 00:06–00:08 She asks the viewer if they fancy sending a bunch themselves. - 00:08–00:10 She instructs the viewer to follow the link, because there is a cheeky little discount.

# Ad summary This ad for Bloom & Wild uses a flow chart to lead the customer to the conclusion that they should use Bloom & Wild for thoughtful gifts that can be sent in the post. # Brand positioning Bloom & Wild is presented as a thoughtful option for gifting flowers that can be sent in the post. This positions them as a modern alternative to traditional florists, appealing to customers who want a convenient and reliable way to send gifts. The brand emphasizes ease and thoughtfulness, making it ideal for those seeking a hassle-free way to show they care, regardless of location. # Product Bloom & Wild are being promoted as a suitable option for people looking for a thoughtful gift. The ad suggests that Bloom & Wild are a good option if the gifts can be sent in the post, appealing to the idea that they are easily delivered. It highlights the convenience and thoughtfulness associated with the product, implying they are perfect for any gifting occasion. # Visual style The ad has a clean and simple visual style, resembling an infographic or flowchart. The use of a solid dark-red background and white text creates a strong contrast. The design is minimalist, with no additional graphics or embellishments, focusing solely on the text and flowchart elements. This straightforward approach lends a sense of clarity and directness, making the message easily scannable and understandable. # Hooks Headline: Do you know where to find thoughtful gifts? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty of finding thoughtful gifts, directly asking the viewer "Do you know where to find thoughtful gifts?", implying many people struggle with this. # Value propositions - Bloom & Wild offer thoughtful gifts that can be sent in the post. # Benefits - Thoughtful gifts # Features - Can be sent in the post # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad uses a question-based approach at the beginning, presenting questions like "Do you know where to find thoughtful gifts?" and "Can you send them in the post?", encouraging the viewer to reflect on their own experiences. - Brand: The ad shifts to the brand's perspective at the end, with lines like "We have a feeling you're talking about us ;)" and "Sounds like you need Bloom & Wild," directly promoting the brand as the solution to the viewer's gifting needs. # Storyline - The ad starts by asking 'Do you know where to find thoughtful gifts?' This question hooks the viewer and introduces the core theme of the ad. The viewer is experiencing it from a customer POV, to consider whether they struggle with finding thoughtful gifts. - The viewer is prompted to answer 'Yes' or 'No'. This presents the audience with the choice of whether they know where to find thoughtful gifts. - If 'Yes', the flow chart asks 'Can you send them in the post?'. This adds a layer of specificity, focusing on convenience and accessibility. The audience is then prompted to answer either yes or no. - If both answers are 'Yes', the brand chimes in by stating, 'We have a feeling you're talking about us ;)', positioning Bloom & Wild as the solution. This reinforces the brand's relevance and subtly integrates it into the viewer's thought process, with the brand communicating that they are a suitable option for thoughtful gifts that can be sent in the post. - If the answer to either question is 'No', the ad concludes 'Sounds like you need Bloom & Wild', directly advocating for the brand as the solution to the viewer's gifting needs. This serves as a clear call to action, prompting the viewer to consider Bloom & Wild as a viable option.

# Ad summary The ad shows a series of still life images with flowers, a notebook, and a striped tulip bag. The ad promotes an offer of £10 off your first order and free next day delivery. # Brand positioning The brand presents itself as a company that cares about the environment and sustainability, as evidenced by the Certified B Corporation logo on the shipping box. The ad also evokes a sense of care and consideration with a focus on gifts and expressions of love. The brand aligns with a thoughtful and artistic lifestyle, ideal for customers who value beauty, creativity, and ethical consumption. It occupies a space in the market that combines aesthetic appeal with a commitment to social and environmental responsibility. # Product The ad features a bouquet of flowers in a pink glass vase. The flowers are a mix of colors, including red, orange, and pink. The ad also showcases a striped pouch with a tulip design on it. The pouch appears to be a cosmetic or travel bag, ideal for carrying small items like pens and pencils. The ad emphasizes the thoughtful and beautiful nature of the featured items, highlighting their aesthetic appeal and potential as gifts or personal indulgences. The products are positioned as items that can be used in moments of creativity or relaxation, such as writing in a notebook or enjoying a refreshing drink. # Visual style The ad features a bright, inviting aesthetic with a focus on natural light and warm colors. The production quality is high, with a lifestyle-shot feel. The visual motifs include a grid-like tablecloth pattern and a flatlay arrangement of objects. The image treatment includes background blurring. The overall style is cheerful and aesthetically pleasing, suggesting a brand that values beauty and quality. # Hooks Headline: £10 off your first order # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Discounted first purchase paired with fast shipping # Benefits - £10 off your first order - FREE NEXT DAY DELIVERY # Call to action None used. # Point of view - Brand: The ad showcases a 'Certified B Corporation' shipping box, signaling the brand's commitment to ethical and sustainable practices. - Customer: The ad displays a curated still life of flowers, a notebook, and a striped tulip bag, creating a sense of beauty, creativity, and relaxation. - Brand: The ad offers '£10 off your first order + FREE NEXT DAY DELIVERY', prompting viewers to make a purchase. # Storyline - The ad starts with a peek into the brand's commitment to sustainability, with a glimpse of a shipping box featuring the 'Certified B Corporation' logo. This signals that the brand is environmentally conscious, appealing to consumers who value ethical practices from the brand's perspective. - The ad transitions to a cozy, curated scene with a vase of flowers, a notebook, and a striped tulip bag set on a patterned tablecloth. It evokes a sense of creativity, relaxation, and aesthetic enjoyment from a customer's perspective. - The ad concludes with a promotional offer, '£10 off your first order + FREE NEXT DAY DELIVERY'. This encourages immediate action, emphasizing affordability and convenience from the brand's perspective.

# Ad summary A grid of six different flower bouquets in glass vases, with a green banner at the bottom advertising a discount and free delivery. # Brand positioning This brand aims to occupy the space of a premium, convenient flower delivery service, providing fresh and beautiful bouquets for various occasions. It aligns with values of quality, beauty, and ease, promoting the idea of gifting or enjoying flowers without the hassle. The brand is positioning itself as a modern, accessible option that caters to customers who appreciate aesthetically pleasing arrangements and hassle-free delivery, while possibly pushing against traditional florists with its online ordering and next-day delivery service. The brand positioning appears both functional, emphasizing convenience and speed, and emotional, focusing on the joy and beauty that flowers bring. # Product The product being advertised is a variety of fresh flower bouquets arranged in clear glass vases. Each bouquet features a different combination of flowers, colors, and styles, ranging from soft pastel arrangements to vibrant, colorful displays. The bouquets appear lush and full, suggesting high-quality blooms and expert arrangement. The ad highlights the variety of options available, catering to different tastes and occasions. The flowers are presented as a way to bring beauty and joy into one's life or to express sentiments to others. The ad addresses purchase barriers by offering a discount on the first order and free next-day delivery. # Visual style The visual aesthetic is clean, bright, and polished, with a focus on showcasing the beauty and variety of the floral arrangements. The grid layout provides a structured and organized presentation of the different bouquets. The image treatment includes bright lighting and color grading to enhance the vibrancy of the flowers. The typography is simple and legible, placed on a solid color background for emphasis. The visual style is designed to be scannable and attention-grabbing in-feed, with a clear focus on the product and promotional offer. # Hooks Headline: £10 off your first order # Funnel stage Middle of funnel (Consideration) # Pain points The potential high cost and inconvenience often associated with purchasing and receiving fresh flower arrangements. Highlighted through the visual of luxury bouquets and the offer of a discount and free delivery. # Value propositions - £10 off your first order - Free next day delivery # Benefits - Bringing beauty and joy into one's life - Expressing sentiments to others - Convenient and hassle-free delivery # Features - Fresh flower bouquets - Arranged in clear glass vases - Different combinations of flowers, colors, and styles - Free next day delivery # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing their product range and promotional offers to attract customers. # Storyline - The image opens with a grid showcasing six different bouquets in glass vases. This is from the brand's perspective, highlighting the variety and aesthetic appeal of their floral arrangements to entice the viewer with the options available. - The ad then presents a promotional banner at the bottom offering a discount on the first order along with free next-day delivery. This is from the brand's perspective, incentivizing first-time purchases by addressing potential cost concerns and emphasizing convenience.