How BIOSSANCE Advertises on Meta

# Ad summary The ad showcases Biossance's Squalane + Growth Factor Firming Moisturizer, highlighting its cushiony texture, skin-bouncing effect, and collagen-boosting properties. It features close-up shots of the product, application on skin, and scientific-style visuals to emphasize its innovative formula. # Brand positioning Biossance is presented as a skincare brand that combines scientific innovation with natural ingredients. The brand emphasizes its use of squalane and growth factors to create effective and visibly improving skincare products. The brand aligns with values of modern skincare, promoting a lifestyle of informed beauty choices and visible results. Biossance positions itself as a brand that pushes against traditional skincare norms by focusing on scientific formulations and visible improvements in skin elasticity and collagen. # Product The featured product is Biossance Squalane + Growth Factor Firming Moisturizer, a cushion cream designed to visibly improve skin elasticity. The moisturizer is for individuals looking to biohack their collagen and achieve a bouncing, firm complexion. The product contains squalane and growth factors, offering a unique formulation that targets skin firmness and elasticity. The ad highlights the product's texture, showing its cushiony feel and how it makes the skin bounce. The ad addresses the barrier of aging skin by promoting collagen boosting. # Visual style The ad has a polished and clean aesthetic, with soft lighting and a focus on textures. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, supporting the brand's positioning as a premium skincare provider. The pacing is consistent, with cuts timed to the music beats, enhancing the overall rhythm of the ad. # Hooks Text overlay: 00:00–00:01 NEW / 00:00–00:01 BIOSSANCE:: Visual: 00:00–00:01: A close-up shot of the Biossance Squalane + Growth Factor Firming Moisturizer jar, with a dollop of white cream on top. The jar sits on a clear glass plate, with laboratory glassware and a green leaf in the background. The lighting is soft and diffused, highlighting the product's texture. A circular "NEW" sticker is visible on the right side of the frame. # Funnel stage Consideration # Pain points The ad addresses the pain point of aging skin and the desire to maintain or improve skin elasticity and collagen. # Value propositions - The Squalane + Growth Factor Firming Moisturizer offers a unique formulation that targets skin firmness and elasticity. - The cushion cream texture provides a luxurious and effective skincare experience. # Benefits - Visibly Improves Elasticity - Biohack Your Collagen # Features - Squalane - Growth Factor - Cushion Cream # Call to action SHOP NOW AT BIOSSANCE.COM # Social proof - None used. # Point of view - Customer 35% – The customer POV is communicated through close-ups of product application and skin results. - Brand 65% – The brand POV is communicated through product displays, text overlays, and scientific-style visuals. # Storyline - 00:00–00:01 The ad opens with a close-up of the Biossance Squalane + Growth Factor Firming Moisturizer, emphasizing its newness and luxurious texture. - 00:01–00:02 A hand scoops out a generous amount of the moisturizer, showcasing its creamy consistency. - 00:02–00:03 The moisturizer is applied to the face, with the text overlay "FEEL THE CUSHION" highlighting the product's texture. - 00:03–00:06 The ad transitions to a macro shot of a leaf, then to laboratory glassware containing plant extracts, emphasizing the natural and scientific aspects of the product. - 00:06–00:07 The moisturizer is applied again, this time with the text overlay "SEE THE BOUNCE," demonstrating the product's firming effect. - 00:07–00:08 A close-up of the moisturizer's texture is shown, further emphasizing its creamy consistency. - 00:08–00:09 The product is displayed in a visually appealing arrangement, highlighting its packaging and texture. - 00:09–00:11 A woman with clear skin is shown, with the text overlay "BIOHACK YOUR COLLAGEN," suggesting the product's collagen-boosting benefits. - 00:11–00:12 The ad returns to macro shots of plant extracts, reinforcing the natural and scientific aspects. - 00:12–00:14 The ad concludes with a product display and a call to action to shop at biossance.com.

# Ad summary This ad showcases Biossance's Squalane + Growth Factor Firming Moisturizer. It highlights the product's texture, application, and benefits through close-up shots and visual demonstrations of its effects on the skin. # Brand positioning Biossance is presented as a skincare brand that combines scientific innovation with natural ingredients. The brand emphasizes its commitment to creating effective and sustainable skincare solutions. The ad highlights the brand's focus on advanced formulations and visible results, positioning it as a leader in the skincare industry. # Product The featured product is Biossance's Squalane + Growth Factor Firming Moisturizer. It is a skincare product designed to improve skin elasticity and firmness. The moisturizer contains squalane and growth factors, which work together to visibly improve skin texture and reduce the appearance of fine lines and wrinkles. The ad emphasizes the product's cushiony texture and its ability to deliver a bouncy, youthful complexion. It is suitable for individuals looking to enhance their skin's firmness and overall appearance. # Visual style The ad features a polished and clean aesthetic, with soft lighting and a focus on natural elements. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, with a focus on showcasing the product's texture and the model's radiant skin. The pacing is consistent, with cuts timed to the music beats, enhancing the overall rhythm of the ad. # Hooks Spoken: 00:15–00:16: Feel the cushion Text overlay: 00:15–00:16: FEEL THE CUSHION Visual: 00:15–00:16: Close-up of the woman's face as she applies the white cream to her cheek. Her fingers are visible, and the cream appears smooth and rich. Text overlay: "FEEL THE CUSHION". The brand name "BIOSSANCE::" is displayed at the bottom of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is loss of skin elasticity and firmness, leading to a less youthful appearance. This is signaled by the focus on collagen and the product's firming properties. # Value propositions - Biohack your collagen - Feel the cushion - See the bounce # Benefits - Improves elasticity - Visibly improves elasticity - Firming # Features - Squalane - Growth Factor - Firming Moisturizer # Call to action SHOP NOW AT BIOSSANCE.COM # Social proof - None used. # Point of view - Customer 50% – The ad shows a woman applying the product and demonstrating its benefits, creating a sense of relatability and trust. - Brand 50% – The ad presents the product's features and scientific background, reinforcing the brand's expertise and credibility. # Storyline - 00:00–00:01 The ad opens with a close-up of hands interacting with a clear, viscous liquid, creating a sense of purity and hydration. - 00:01–00:02 The scene transitions to abstract visuals of golden spheres, symbolizing the product's key ingredients and their potential to enhance collagen production. - 00:02–00:03 A close-up shot reveals the creamy texture of the moisturizer inside its container, inviting the viewer to imagine the luxurious feel of the product. - 00:03–00:04 The product is displayed on a pedestal, surrounded by scientific glassware and botanical elements, reinforcing the brand's blend of science and nature. - 00:04–00:06 The camera zooms in on the moisturizer's surface, showcasing its smooth and rich consistency. - 00:06–00:07 A vibrant green leaf is shown, emphasizing the natural and plant-based components of the product. - 00:07–00:09 A woman with clear, radiant skin smiles at the camera, suggesting the positive results of using the moisturizer. - 00:09–00:10 An overlay of a leaf's intricate vein structure appears on the woman's face, visually connecting the natural ingredients to the skin's health. - 00:10–00:11 The ad returns to the leaf motif, reinforcing the product's natural origins. - 00:11–00:15 Various laboratory dishes containing plant extracts and scientific compounds are displayed, highlighting the scientific formulation of the product. - 00:15–00:16 The woman applies the moisturizer to her face, demonstrating its smooth application and luxurious feel. - 00:16–00:19 An animated diagram illustrates how the product penetrates the skin, enhancing collagen and improving skin structure. - 00:19–00:21 The woman continues to apply the moisturizer, showcasing its ability to create a bouncy and youthful complexion. - 00:21–00:23 Multiple jars of the moisturizer are displayed, emphasizing its availability and desirability. - 00:23–00:24 The woman reapplies the moisturizer, reinforcing its ease of use and effectiveness. - 00:24–00:25 The ad returns to the opening visual of hands interacting with a clear liquid, creating a sense of closure and continuity. - 00:25–00:26 The woman smiles at the camera, showcasing her radiant and healthy skin. - 00:26–00:29 The ad concludes with a final shot of the product, accompanied by a call to action to shop now at Biossance.com.

# Ad summary A woman in her bathroom shares her love for Biossance products, specifically the Squalane + Lift Dual Serum and the Squalane + Growth Factor Firming Moisturizer. She shows that she is on her fifth serum and has already finished a full jar of the moisturizer. She loves how these products support the strength of her skin. # Brand positioning Biossance is presented as a premium skincare brand focused on visibly lifting and tightening skin for increased firmness and elasticity. The ad aligns Biossance with a tone of reliability, demonstrated by the user's frequent repurchasing and recommendations. The brand directly addresses functional skincare needs (lifting, tightening) rather than emotional benefits, emphasizing results-driven formulations that support healthy collagen production for stronger skin. # Product The ad features two Biossance products. The first is the Squalane + Lift Dual Serum, which focuses on visibly lifting and tightening skin. The second is the Squalane + Growth Factor Firming Moisturizer. The moisturizer is a silky, growth-factor product that supports healthy collagen production for firmer, more resilient, more elastic-looking skin. Both products can be used on the face and neck, and pair well together. The Growth Factor moisturizer is designed for use under makeup. Purchase barriers are addressed by demonstrating the user's frequent repurchasing, implying high satisfaction and reliability. # Visual style The ad has a polished, UGC feel. It uses quick cuts and static shots. The production quality is high and mimics content made for Reels or TikTok. The cuts are timed to the spoken words. # Hooks Spoken: Female 1: Okay, if this isn't going to convince you to try this serum, I don't know what will. Visual: 00:00–00:02 A woman with long, curly brown hair stands in a bathroom with neutral-colored walls, a white towel rack, and a white shower curtain. She wears a gray t-shirt. She holds a small, transparent bottle with a white cap, and points to it while speaking directly into the camera. # Funnel stage Consideration # Pain points The ad alludes to the pain point of sagging or aging skin that lacks firmness and elasticity. It offers the Biossance serum and moisturizer as a solution: "If your goal is firmness, elasticity, skin that looks stronger over time..." # Value propositions - The serum focuses on lift, and the moisturizer reinforces recovery and collagen support. - The Growth Factor moisturizer goes great under makeup. # Benefits - Visibly lifting and tightening skin - Supports healthy collagen production - Firmer skin - More resilient skin - More elastic-looking skin # Features - Firm and lift dual serum - Squalane + Growth Factor Firming Moisturizer - Growth factors - Silky # Call to action None used. # Social proof - "I was going through my empties, and I have gone through, no joke, four of these serums. I just opened my fifth" - Female 1 (Customer) - "I have recommended this to everyone, and I keep using it in my routine because I love how my skin looks" - Female 1 (Customer) - "This just launched not too long ago, and I've already finished a whole jar. So that's saying a lot" - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by an apparent customer reviewing the product. # Storyline - 00:00–00:02 The creator begins by claiming that if the viewer is not convinced to try the serum, they will be soon. - 00:02–00:15 The creator shares that she has used four of the serums, is currently using her fifth, and has been recommending the product to everyone. - 00:15–00:25 The creator presents the Squalane + Lift Dual Serum and explains that the serum focuses on lifting and tightening skin, especially on the face and neck, and that it is useful for tech neck lines. - 00:25–00:36 The creator also shares the Squalane + Growth Factor Firming Moisturizer and shows that she has already finished a full jar of it. - 00:36–00:47 The creator details that the moisturizer is silky, goes well under makeup, and includes growth factors to support healthy collagen production, making the skin firmer, more resilient, and more elastic. - 00:47–01:00 The creator reiterates that the serum focuses on lifting and the moisturizer reinforces recovery and collagen support, and that both should be in the viewer's routine for firmness, elasticity, and stronger-looking skin.

# Ad summary This ad showcases Biossance's Growth Factor Firming Moisturizer. It highlights the product's ability to biohack collagen for visibly improved elasticity. # Brand positioning Biossance positions itself as a pioneer in sustainable skincare, emphasizing innovation and science-backed ingredients. The brand appeals to consumers who value effective skincare solutions that are also environmentally conscious. By incorporating biotechnology and squalane in its formulations, Biossance differentiates itself from traditional skincare brands, promising visible results while aligning with values of sustainability and ethical sourcing. # Product The advertised product is Biossance's Squalane + Growth Factor Firming Moisturizer. It is described as a cushion cream that visibly improves elasticity. The moisturizer comes in a jar, as demonstrated by the open jar with a thick, white cream on the lid. It contains squalane and growth factors to firm the skin. # Visual style The ad features a clean, product-focused studio shot with a soft, diffused lighting that highlights the texture of the cream. The composition uses depth of field to draw attention to the product. The color palette is muted and monochromatic, adding to the premium feel. # Hooks Headline: BIOHACK YOUR COLLAGEN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about collagen loss. The ad promises to "BIOHACK YOUR COLLAGEN," # Value propositions - Biohacking collagen for improved skin elasticity. # Benefits - Visibly Improves Elasticity # Features - Growth Factor # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is positioned to introduce a revolutionary skin care product. # Storyline - The ad opens with the text "BIOHACK YOUR COLLAGEN," a hook that grabs the audience's attention with the promise of a revolutionary skincare solution. The brand is speaking directly to the consumer. - The ad then transitions to introducing "NEW! GROWTH FACTOR FIRMING MOISTURIZER", building excitement and announcing the latest addition to the product line. The brand is presenting the launch. - The final narrative beat focuses on showcasing the product itself: an open jar of moisturizer with its creamy texture, emphasizing its visible effect on elasticity, as seen on the product's label. The brand is showing a product demo.

# Ad summary This ad promotes Biossance's Squalane + Growth Factor Firming Moisturizer. The ad showcases the texture and application of the product, emphasizing its skin-plumping and collagen-boosting benefits. # Brand positioning Biossance positions itself as a modern, science-backed skincare brand focused on effective and sustainable solutions. The brand aligns with values of transparency and innovation, featuring its commitment to squalane and growth factor technology. Biossance promotes a functional approach by focusing on improving skin health, texture and collagen production. The brand appears to ignore traditional skincare norms by emphasizing scientific ingredients and skin ‘biohacking’ instead of generic beauty ideals. # Product The Biossance Squalane + Growth Factor Firming Moisturizer is a skincare product designed to visibly improve elasticity and support healthy collagen for bouncy, resilient skin. The moisturizer features a cushion cream texture that can be felt on application. The intended user is seeking to biohack their collagen for a more youthful complexion. This firming moisturizer is worth trying because it improves elasticity and helps to achieve bouncy, resilient skin. # Visual style The ad has a clean and bright aesthetic with a focus on product texture and scientific imagery. Editing style is quick cuts. The production quality is high end, featuring professional lighting and crisp visuals. The ad seems to maintain a pace of approximately 150 BPM. The text and visuals are timed to the music. # Hooks Spoken: 00:03–00:04 Female 1: Feel the cushion Text overlay: 00:03–00:04 FEEL THE CUSHION Visual: 00:03–00:04 A close up selfie style shot of a light brown skinned person applying the cream to their face. They have pink polished nails. The text overlay reads “FEEL THE CUSHION” in white. "BIOSSONCE::" is at the bottom of the screen in bold. # Funnel stage Consideration # Pain points The ad subtly addresses the pain point of losing skin elasticity and collagen as one ages. This is implied in the text that prompts the viewer to “Biohack your collagen.” # Value propositions - Feel the cushion of the cream as you apply it. - See the bounce in your skin after application. # Benefits - Visibly Improves Elasticity - Supports Healthy Collagen - Bouncy, Resilient Skin # Features - Cushion Cream # Call to action SHOP NOW AT BIOSSANCE.COM # Social proof - None used. # Point of view - Customer 85% – Communicated through a close up demonstration of the products usage and benefits. - Brand 15% – Communicated via product shots, website address, and claim about being a 'NEW' product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of the Biossance moisturizer jar with the lid off. It's topped with a dollop of the white cream. This serves to highlight the newness of the product. - 00:02–00:03 00:02–00:03 A hand dips into the jar to scoop some of the cream out to show the product texture. This conveys the texture and scoopability of the product. - 00:03–00:04 00:03–00:04 The woman applies the cream to her face, highlighting the cushion-like feeling of the cream on the skin. The text overlay “Feel the cushion” reinforces the sensory experience of using the product. - 00:04–00:06 00:04–00:06 A close-up of a leaf transitions to various laboratory beakers and petri dishes with plant material in them. This is showing the natural and scientific elements of the ingredients. - 00:06–00:07 00:06–00:07 The woman continues to apply the cream to her face, emphasizing the bounce effect. The text overlay, “See the bounce,” reinforces the firming and elasticity benefits. - 00:07–00:09 00:07–00:09 The camera zooms into the product. The texture and smoothness of the cream is highlighted. - 00:09–00:10 00:09–00:10 The product is shown flying through the air, emphasizing the skin's increased collagen levels and its resulting youthful appearance. The text overlay “Biohack your collagen” reinforces the product's collagen-boosting benefits. - 00:10–00:12 00:10–00:12 A close up of a leaf with text overlay “Biohack your collagen” is shown to reinforce the natural elements of the ingredients. - 00:12–00:14 00:12–00:14 The ad ends with the product container flying through the air. The text overlay “Shop now at biossance.com” is shown to encourage purchase.

# Ad summary The ad features an aesthetician promoting Biossance Squalane + Growth Factor Firming Moisturizer. She talks about how growth factors work by signaling skin to look firmer and more resilient over time. She says that many formulas lose effectiveness fast but that the Biossance product uses bioidentical growth factor technology and is designed to mimic younger-looking skin. She says that the goal is visible regeneration, not just surface hydration. She notes that users will see immediate smoothness and long-term improvements in firmness, elasticity, and barrier support, so skin looks hydrated and feels stronger. She recommends the moisturizer for customers whose fine lines feel stubborn, skin feels less bouncy, or skin has stopped delivering true hydration. She concludes by sharing that she reaches for the product when her skin needs visible improvement and that she loves how seamlessly it fits into her routine. # Brand positioning Biossance is presented as a brand with advanced scientific solutions for healthy and youthful skin. The ad features an aesthetician who positions Biossance's Squalane + Growth Factor Firming Moisturizer as a product using bioidentical growth factor technology. The brand seems to align itself with skincare that targets visible regeneration, not just surface hydration. It pushes against brands that offer products with unstable formulas. # Product Biossance Squalane + Growth Factor Firming Moisturizer uses bioidentical growth factor technology. It is a cushion cream designed to mimic younger-looking skin. It is intended for customers whose fine lines feel stubborn, skin feels less bouncy, or skin has stopped delivering true hydration. The product aims to provide immediate smoothness and long-term improvements in firmness, elasticity, and barrier support, so skin looks hydrated and feels stronger. # Visual style The ad is bright and polished, with direct camera address from the aesthetician. It features quick cuts, product close-ups, and before/after shots to illustrate the value proposition. The editing rhythm and pacing are consistent, supporting the straightforward and informative tone. # Hooks Spoken: I'm an aesthetician. Let's talk growth factors. Visual: 00:00–00:01 A medium shot shows a woman with long, wavy, auburn hair standing in front of a bookshelf and looking directly at the camera. She is wearing a short-sleeved tan t-shirt and a necklace. She is smiling and holding her hands in front of her. / 00:01–00:02 A close-up shot shows the same woman holding up a jar of Biossance Squalane + Growth Factor Firming Moisturizer. # Funnel stage Middle of funnel (Consideration) # Pain points Fine lines feel stubborn, skin feels less bouncy, or skin has stopped delivering true hydration. # Value propositions - The Biossance Squalane + Growth Factor Firming Moisturizer is designed to mimic younger-looking skin. - Users will see immediate smoothness and long-term improvements in firmness, elasticity, and barrier support, so skin looks hydrated and feels stronger. # Benefits - Skin looks firmer and more resilient over time - Immediate smoothness - Long-term improvements in firmness - Long-term improvements in elasticity - Long-term improvements in barrier support - Skin looks hydrated - Skin feels stronger # Features - Bioidentical growth factor technology # Call to action None used. # Social proof - 00:21–00:23 90% NOTICED A HEALTHY BOUNCE AND SMOOTHER, MORE REFINED SKIN! # Point of view - Expert 100% – The entire ad is told from the perspective of an aesthetician who speaks directly to the camera. # Storyline - 00:00–00:02 The aesthetician introduces herself and the topic. - 00:02–00:06 00:02–00:06 The aesthetician explains how growth factors work. - 00:06–00:11 00:06–00:11 The aesthetician shares that her issue with growth factors is stability because many formulas lose effectiveness fast. - 00:11–00:20 00:11–00:20 The aesthetician states that Biossance Squalane + Growth Factor Firming Moisturizer uses bioidentical growth factor technology designed to mimic younger-looking skin. - 00:20–00:23 00:20–00:23 The aesthetician states that the goal is visible regeneration, not just surface hydration. - 00:23–00:33 00:23–00:33 The aesthetician states that users will see immediate smoothness and long-term improvements in firmness, elasticity, and barrier support, so skin looks hydrated and feels stronger. - 00:33–00:39 00:33–00:39 The aesthetician recommends the moisturizer for customers whose fine lines feel stubborn, skin feels less bouncy, or skin has stopped delivering true hydration. - 00:39–00:44 00:39–00:44 The aesthetician concludes by sharing that she reaches for the product when her skin needs visible improvement and that she loves how seamlessly it fits into her routine.

# Ad summary This ad promotes Biossance's Squalane + Growth Factor Firming Moisturizer. An aesthetician explains how growth factors signal skin to look firmer and more resilient, but many formulas lose effectiveness fast. She says Biossance uses bioidentical growth factor technology that's designed to mimic younger-looking skin. She points out before-and-after photos and says that 90% noticed a healthy bounce and smoother, more refined skin. She applies the cream to her face and says it makes her skin look hydrated and feel stronger and is for those whose fine lines feel stubborn or skin feels less bouncy. # Brand positioning Biossance is presented as a science-backed skincare brand focused on delivering visible improvements in skin health and appearance. The brand aims to occupy a space in the market that merges scientific innovation with natural ingredients, prioritizing stability and long-term efficacy. By highlighting the use of bioidentical growth factor technology, Biossance aligns with a functional approach, offering products that mimic younger-looking skin. The brand positions itself as a solution for those seeking visible regeneration rather than just surface hydration, appealing to customers who want clinically proven results and high-performance skincare. # Product The Biossance Squalane + Growth Factor Firming Moisturizer is a cushion cream designed to visibly improve skin elasticity. It uses bioidentical growth factor technology, designed to mimic younger-looking skin, to signal skin to look firmer and more resilient over time. The moisturizer promises immediate smoothness and long-term improvements in firmness, elasticity, and barrier support. It's targeted toward individuals experiencing stubborn fine lines, reduced skin bounce, or inadequate hydration from other products. The ad addresses the purchase barrier of growth factor formulas losing effectiveness quickly, emphasizing that Biossance's formula maintains stability. It claims to provide not just surface hydration but visible regeneration, leaving skin looking hydrated and feeling stronger. # Visual style The ad has a polished UGC feel with a clean, bright aesthetic. It uses natural lighting and static shots, giving it a friendly and accessible vibe. The editing rhythm is smooth with occasional cuts to product close-ups or diagrams that visually support the claims being made. The pacing is consistent throughout, creating a balanced and engaging viewing experience. The audio-visual sync is well-executed, with text overlays and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 I’m an aesthetician, let’s talk growth factors. Visual: 00:00–00:02 A woman with long, wavy brown hair wearing a beige t-shirt is centered in the frame from the chest up. She has her hands clasped together near her face and looks directly into the camera. Behind her is a black metal bookshelf with books and plants. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights that many growth factor formulas lose effectiveness fast, creating a problem of instability. # Value propositions - The Biossance Squalane + Growth Factor Firming Moisturizer uses bioidentical growth factor technology that is designed to mimic younger looking skin. # Benefits - Skin looks firmer and more resilient over time - Visible regeneration, not just surface hydration - Immediate smoothness - Long-term improvements in firmness, elasticity, and barrier support - Skin looks hydrated - Skin feels stronger # Features - Uses bioidentical growth factor technology # Call to action None used. # Social proof - "90% NOTICED A HEALTHY BOUNCE AND SMOOTHER, MORE REFINED SKIN*" - On-screen text overlay from Biossance study # Point of view - Expert 100% – The aesthetician shares her professional perspective and expertise on the product and its benefits. # Storyline - 00:00–00:07 00:00–00:07 I’m an aesthetician, let’s talk growth factors. Growth factors work by signaling skin to look firmer and more resilient over time. - 00:07–00:11 00:07–00:11 My issue is stability. Many formulas lose effectiveness fast. - 00:11–00:16 00:11–00:16 But the Biossance Squalane + Growth Factor Firming Moisturizer uses bioidentical growth factor technology. - 00:16–00:20 00:16–00:20 It's designed to mimic younger looking skin. The goal is visible regeneration, not just surface hydration. - 00:20–00:30 00:20–00:30 You’re gonna see immediate smoothness and long-term improvements in firmness, elasticity, and barrier support. - 00:30–00:33 00:30–00:33 Your skin looks hydrated and it feels stronger. - 00:33–00:44 00:33–00:44 This is for you if fine lines feel stubborn, your skin feels less bouncy, or your skin stopped delivering true hydration. I reach for this when my skin needs visible improvement. And I love how seamlessly it fits into my routine.

# Ad summary This ad for Biossance advertises a new customer offer of $20 off the first purchase and shows various Biossance products in an eye-catching layout. # Brand positioning Biossance is presented as a skincare brand focused on visibly brightening and firming the skin. The brand positions itself as a provider of high-quality skincare products, highlighting ingredients like squalane, Vitamin C, and marine algae. The brand emphasizes effectiveness and targets consumers looking for skincare solutions that deliver visible results, aligning with values of scientific innovation, sustainable practices, and environmental consciousness. # Product The ad features a range of Biossance skincare products, including Squalane + Vitamin C Rose Oil, designed to visibly brighten and firm the skin. Additionally, it highlights the Squalane + Copper Peptide Rapid Plumping Serum, formulated with hyaluronic acid for intense hydration. Also featured is the Squalane + Marine Algae Eye Cream, aimed at reducing the appearance of fine lines and wrinkles around the eyes, and the Squalane + Omega Repair Cream, a face cream designed to deeply moisturize the skin. Each product is presented as part of a comprehensive skincare routine, offering solutions for various skin concerns, from hydration to anti-aging. The ad directly addresses purchase barriers by offering a new customer discount, encouraging first-time buyers to try the products. # Visual style The ad features a highly polished, studio-shot image. The visual motif includes floating product shots. The image treatment involves background removal and soft lighting. Typography is large and bold for the offer. The style aims for a clean and modern look, suitable for in-feed viewing and designed to capture attention through its aesthetic appeal. # Hooks Headline: $20 OFF # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New customer offer: $20 off your first purchase # Benefits - Visibly brighten & firm - Intense hydration - Deeply moisturizes skin # Features - Squalane - Vitamin C - Copper Peptide - Hyaluronic Acid - Marine Algae - Omega Repair # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, showcasing its products and promotional offer to attract new customers. # Storyline - The ad opens by showcasing various Biossance skincare products, arranged in an aesthetically pleasing manner. The intention is to immediately capture the viewer's attention with the brand's product range, presented from the brand's perspective. - Next, the ad highlights a new customer offer, providing a direct incentive to potential buyers. This is presented from the brand's perspective, emphasizing the value proposition of a $20 discount on the first purchase. - The storyline concludes by inviting viewers to take advantage of the offer, prompting them to make their first purchase. This is presented from the brand's perspective, encouraging immediate action and conversion.

# Ad summary A product shot promoting Biossance's new Squalane + Growth Factor Firming Moisturizer. # Brand positioning Biossance is presented as a skincare brand focused on effective formulas. Their products appear to offer clinically proven results, suggested by phrases such as "Visibly Improves Elasticity." The brand utilizes natural ingredients like squalane, and emphasizes science through the use of "growth factor," presenting itself as a leader in innovative skincare. The brand aims to occupy a space in the consumer's mind that aligns with advanced, science-backed skincare while also incorporating natural elements. # Product The advertised product is the Biossance Squalane + Growth Factor Firming Moisturizer. It is a cream-based product aimed at improving skin elasticity and providing a firming effect. It is packaged in a clear jar with a golden lid, allowing visibility of the white cream inside. The product contains squalane and growth factor, both highlighted for their beneficial properties. The moisturizer is presented as a cushion cream that visibly improves elasticity and provides advanced skincare benefits. The language and presentation suggest it is a premium product for those seeking effective anti-aging solutions. # Visual style The ad has a clean and polished studio shot with high production quality. The image uses a soft, warm color palette with emphasis on the product, set against a swirling cream background. The typography is integrated cleanly, enhancing scannability. The overall style contrasts platform norms, giving the ad a high-design feel that draws the eye in-feed. # Hooks Headline: SQUALANE + GROWTH FACTOR FIRMING MOISTURIZER # Funnel stage Middle of funnel (Consideration) # Pain points The ad is targeting the pain point of needing to improve the elasticity of skin. Visibly Improves Elasticity. # Value propositions - Squalane + Growth Factor Firming Moisturizer for visibly improved elasticity - New formulation for enhanced results # Benefits - Visibly Improves Elasticity # Features - Squalane - Growth Factor - Cushion Cream # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, Biossance, showcasing its new product and highlighting its benefits. # Storyline - The ad opens with a clear presentation of the product, Biossance Squalane + Growth Factor Firming Moisturizer, immediately conveying its presence as the focal point and its key benefits for the user. The audience experiences it from the brand's perspective, which emphasizes the innovative qualities of their new moisturizer. - Next, the ad highlights the newness of the product, drawing attention to its updated or latest formulation. This information is delivered from the brand’s perspective to encourage viewers to consider it over older versions. The audience is invited to see the product as a fresh solution to their skincare needs. - Lastly, the storyline presents the specific benefit of the moisturizer, its ability to visibly improve elasticity. This is delivered from the brand’s perspective, indicating a guaranteed enhancement in skin quality, thus making it more desirable for potential customers.

# Ad summary This ad promotes Biossance's Squalane + Growth Factor Firming Moisturizer. The ad showcases the product's texture, application, and benefits, emphasizing its ability to biohack collagen for firmer skin. It targets consumers looking for effective skincare solutions. # Brand positioning Biossance is presented as a skincare brand that combines science and nature to create effective and sustainable products. The brand emphasizes innovation and advanced formulations, as seen with the Squalane + Growth Factor Firming Moisturizer. Biossance aims to occupy a space in the consumer's mind as a brand that delivers visible results through cutting-edge ingredients and eco-friendly practices. The brand aligns with values of sustainability and efficacy, pushing against the norm of solely relying on traditional skincare ingredients. The brand positioning is both functional, highlighting performance, and emotional, promising confidence through improved skin. # Product The Biossance Squalane + Growth Factor Firming Moisturizer is a cushion cream designed to visibly improve elasticity. The product is for individuals seeking to firm and rejuvenate their skin. The moisturizer contains squalane and growth factors, which work together to enhance skin firmness. The ad highlights the unique selling proposition of biohacking collagen, suggesting an innovative approach to skincare. The use occasion is for daily skincare routines, as demonstrated by the application on the face. The ad addresses the purchase barrier of skepticism by visually showcasing the product's texture and application, emphasizing its cushion-like feel and bounce. The ad tells the viewer that this product is worth trying because it offers a scientifically advanced solution for firmer, more elastic skin. # Visual style The ad has a polished and clean aesthetic, with bright lighting and soft beige tones. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a commercial feel. The visual motifs include close-ups of the product, natural elements like leaves, and a woman's face. The pacing is consistent, with approximately 100 BPM. The cuts and text overlays are timed to the music beats, creating a synchronized audio-visual experience. # Hooks Text overlay: 00:00–00:03 BIOSSANCE:: / 00:00–00:01 NEW Visual: 00:00–00:01 Close-up shot of the Biossance Squalane + Growth Factor Firming Moisturizer jar, with a dollop of cream on top, sitting on its lid on a clear glass plate. The background features laboratory glassware with green leaves inside, set against a soft beige backdrop. The lighting is bright and diffused, highlighting the product's texture. The camera is stationary, providing a clear view of the product. The text "NEW" is overlaid in the upper right corner in a circular badge. The brand name "BIOSSANCE::" is displayed at the bottom. / 00:01–00:03 A person with manicured nails scoops out a generous amount of the white cream from the Biossance jar. The background is blurred, focusing on the product and the hand. The lighting is bright, emphasizing the creamy texture. The camera zooms in slightly to highlight the product interaction. The brand name "BIOSSANCE::" is displayed at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the desire for firmer, more elastic skin, which can be addressed by biohacking collagen. # Value propositions - The Squalane + Growth Factor Firming Moisturizer offers a scientifically advanced solution for firmer, more elastic skin. # Benefits - Visibly Improves Elasticity - Biohack Your Collagen # Features - Squalane - Growth Factor - Cushion Cream # Call to action None used. # Social proof - None used. # Point of view - Customer 35% – The ad shows a woman applying the product to her face, giving the perspective of a customer. - Brand 65% – The ad shows the product and its ingredients, giving the perspective of the brand. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of the Biossance Squalane + Growth Factor Firming Moisturizer, highlighting its texture and packaging. The message is to introduce the product and its newness. The perspective is from the brand, showcasing the product in a visually appealing manner. The tone is luxurious and scientific. - 00:02–00:03 00:02–00:03 A hand scoops out a generous amount of the moisturizer, emphasizing its creamy texture. The message is to showcase the product's consistency and richness. The perspective is from a user, demonstrating how the product feels. The tone is tactile and inviting. - 00:03–00:04 00:03–00:04 The moisturizer is applied to the face, with the text overlay "FEEL THE CUSHION." The message is to highlight the sensory experience of using the product. The perspective is from the user, focusing on the immediate sensation. The tone is comforting and sensorial. - 00:04–00:05 00:04–00:05 A close-up of a green leaf is shown, emphasizing the natural ingredients. The message is to highlight the natural and sustainable aspects of the brand. The perspective is from the brand, reinforcing its commitment to natural ingredients. The tone is organic and eco-friendly. - 00:05–00:07 00:05–00:07 The moisturizer is applied to the face, with the text overlay "SEE THE BOUNCE." The message is to showcase the visible results of using the product. The perspective is from the user, focusing on the immediate sensation. The tone is comforting and sensorial. - 00:07–00:09 00:07–00:09 The ad shows the texture of the cream. The message is to highlight the sensory experience of using the product. The perspective is from the brand, focusing on the immediate sensation. The tone is comforting and sensorial. - 00:09–00:11 00:09–00:11 A woman looks at the camera with the text overlay "BIOHACK YOUR COLLAGEN." The message is to highlight the visible results of using the product. The perspective is from the user, focusing on the immediate sensation. The tone is comforting and sensorial. - 00:11–00:14 00:11–00:14 The ad shows the product with the text overlay "EXCLUSIVELY AT SEPHORA." The message is to highlight the visible results of using the product. The perspective is from the brand, focusing on the immediate sensation. The tone is comforting and sensorial.

# Ad summary This ad features a woman applying Biossance Growth Factor Firming Moisturizer. The ad highlights the product's ability to biohack collagen and promote firmer skin. # Brand positioning Biossance is presented as a brand focused on innovative skincare solutions, particularly those that leverage scientific advancements to enhance skin health. The brand positions itself as a leader in biohacking collagen, suggesting a forward-thinking approach to anti-aging and skin firming. The brand aligns with values of scientific efficacy and modern skincare, pushing against traditional or less technologically advanced skincare options. The brand positioning is both functional, emphasizing the performance of its products, and emotional, promising enhanced confidence through improved skin appearance. # Product The featured product is Biossance's Growth Factor Firming Moisturizer, designed to biohack collagen and firm the skin. The product is presented as a technologically advanced solution for anti-aging, targeting individuals looking to improve their skin's firmness and overall health. The moisturizer comes in a clear jar with a light tan lid, showcasing a creamy white formula. The ad highlights the product's ability to enhance collagen production, addressing concerns about skin aging and loss of firmness. The product is applied directly to the face, demonstrating its ease of use and immediate integration into a skincare routine. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and natural lighting. The visual motif is a close-up portrait, emphasizing the model's skin and the product's application. The image treatment includes subtle color grading to enhance skin tones and create a warm, inviting feel. The typography is large and bold, ensuring scannability in-feed. The style contrasts with platform-native content, aiming to disrupt the feed with a high-design look. # Hooks Headline: BIOHACK YOUR COLLAGEN # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a concern about collagen loss and skin aging, suggesting that viewers may be frustrated with the appearance of their skin and seeking solutions to maintain a youthful look. # Value propositions - New growth factor firming moisturizer to biohack your collagen. # Benefits - BIOHACK YOUR COLLAGEN # Features - GROWTH FACTOR - FIRMING MOISTURIZER # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and the desired outcome of firmer skin. # Storyline - The ad opens with a close-up of a woman with moisturizer applied to her face, immediately showcasing the product in use. This is intended to grab the viewer's attention and highlight the product's visible effects, told from the brand's perspective. - The ad then transitions to the woman holding the product, emphasizing its packaging and branding. This reinforces brand recognition and provides a tangible connection to the product, told from the brand's perspective. - The ad concludes with the brand name and a visual element that directs the viewer's attention, encouraging further engagement. This serves as a call to action, prompting the viewer to learn more or make a purchase, told from the brand's perspective.

# Ad summary This ad showcases Biossance's Squalane + Growth Factor Firming Moisturizer. The ad highlights the product's ability to biohack collagen, provide a cushiony feel, and deliver visible bounce to the skin. It emphasizes the product's squalane and growth factor ingredients, and its exclusive availability at Sephora. # Brand positioning Biossance is presented as a skincare brand focused on innovative and effective solutions, particularly in the anti-aging category. The brand emphasizes scientific advancement and natural ingredients, positioning itself as a modern, science-backed skincare solution. The brand aligns with values of efficacy and visible results, pushing against traditional skincare norms by focusing on biohacking collagen and delivering a cushiony feel. The brand positioning is both functional (firming, moisturizing) and emotional (feeling confident in your skin). # Product The featured product is Biossance's Squalane + Growth Factor Firming Moisturizer. It is designed to "biohack your collagen" and improve skin elasticity. The moisturizer contains squalane and growth factors, promising visible improvements in skin firmness. The product is presented as having a cushiony texture that provides a bouncy feel to the skin. It is exclusively available at Sephora, adding to its perceived value and desirability. The ad highlights the product's ability to penetrate the skin's surface, promoting a youthful and revitalized appearance. # Visual style The ad has a polished, clean aesthetic with bright, natural lighting. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging feel. The production quality is high-end, giving the ad a commercial feel. Visual motifs include close-ups of skin texture, water, and plant leaves, emphasizing the product's natural and hydrating qualities. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:15–00:16 FEEL THE CUSHION Text overlay: 00:15–00:16 FEEL THE CUSHION Visual: 00:15–00:16 Close-up of the woman applying the white cream to her face with her fingers. The text overlay reads "FEEL THE CUSHION." The Biossance logo is in the lower left corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a desire for youthful, firm skin and addresses the frustration of collagen loss. The cracked texture overlay on the woman's face (00:09–00:10) visually represents this concern. # Value propositions - Biohacking collagen for improved skin elasticity - Cushiony texture for a luxurious feel - Visible bounce for a youthful appearance # Benefits - Biohack your collagen - Feel the cushion - See the bounce # Features - Squalane - Growth Factor - Firming Moisturizer # Call to action None used. # Point of view - Customer 50% – The ad shows a woman applying the product and demonstrating its effects, implying a user's perspective. - Brand 50% – The ad uses product shots, text overlays, and scientific visuals to communicate the brand's message and product benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with hands splashing water, followed by a close-up of cellular structures. This creates a sense of hydration and scientific innovation, setting the stage for a skincare product. - 00:01–00:02 00:01–00:02 A jar of Biossance moisturizer is shown, with the text overlay "BIOHACK YOUR COLLAGEN." This introduces the product and its core benefit: improving collagen production. - 00:02–00:04 00:02–00:04 The product is displayed on a reflective surface, surrounded by laboratory glassware and plant leaves. This reinforces the brand's blend of science and nature. - 00:04–00:07 00:04–00:07 Close-up shots of the moisturizer's texture and a vibrant green leaf are shown. This emphasizes the product's smooth consistency and natural ingredients. - 00:07–00:09 00:07–00:09 A woman with clear, glowing skin smiles at the camera. This visually demonstrates the desired outcome of using the product. - 00:09–00:15 00:09–00:15 The ad transitions to abstract visuals of plant cells and laboratory setups. This reinforces the scientific and natural aspects of the brand. - 00:15–00:16 00:15–00:16 The woman applies the moisturizer to her face. The text overlay reads, "FEEL THE CUSHION." This highlights the product's texture and sensory experience. - 00:16–00:19 00:16–00:19 An animated diagram shows the product penetrating the skin's layers. This visually explains how the moisturizer works at a cellular level. - 00:19–00:21 00:19–00:21 The woman continues to apply the moisturizer, and the text overlay reads, "SEE THE BOUNCE." This emphasizes the visible results of using the product. - 00:21–00:23 00:21–00:23 Multiple jars of the moisturizer are displayed, reinforcing the product's availability and desirability. - 00:23–00:29 00:23–00:29 The ad returns to close-ups of the woman applying the moisturizer, interspersed with shots of water, leaves, and the product packaging. The final shot highlights that the product is exclusively available at Sephora.

# Ad summary This ad is for Biossance Squalane + Growth Factor Firming Moisturizer. The ad visually lists three stacked jars of the moisturizer on a yellow background. The headline focuses on the benefits of the biohacking moisturizer. # Brand positioning Biossance positions itself as a modern and scientifically advanced skincare brand, as illustrated by the use of the term "biohacking." This term suggests that the brand utilizes cutting-edge research and biotechnological advancements to optimize skin health. The brand places a strong emphasis on squalane, highlighting its importance in their formulations. The brand promotes its products as being innovative and advanced. # Product The product featured in this ad is the Biossance Squalane + Growth Factor Firming Moisturizer. The ad does not explicitly state what the product is, but its name clearly implies that the product is a moisturizer used to firm skin. The ad also hints that the moisturizer contains squalane and growth factors. The ad does not describe who the product is for, nor does it describe USPs, use occasions, or purchase barriers addressed. This product is presented as a high-tech solution for skin firming. # Visual style The ad features a clean, modern, and product-focused aesthetic. The production quality appears high, with studio-style lighting and clear product shots. The visual motif is simple, with a focus on the product and minimal background distractions. The image treatment includes soft lighting and background defocus. Typography integration is clean and legible. # Hooks Headline: 3 REASONS TO TRY THE BIOHACKING MOISTURIZER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The Biohacking Moisturizer # Benefits - Firming Moisturizer - Visibly Improves Elasticity # Features - Squalane - Growth Factor # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the main message to try the product. - Brand: The brand focuses the viewer's attention on the physical product. # Storyline - The ad intends to grab attention with its headline and convey the key message that the product offers tangible benefits. The brand is telling the audience to consider the product's advantages, namely 3 reasons to try it. - The image then spotlights the advertised product, the Biossance Squalane + Growth Factor Firming Moisturizer, to create visual interest and reinforce brand recognition. The brand provides a direct visual representation of the product to associate the product with the advertised benefits.

# Ad summary This ad showcases Biossance's Squalane + Growth Factor Firming Moisturizer. The ad features a close-up of the product, emphasizing its newness and key ingredients. It uses a clean, minimalist aesthetic with a focus on the product's texture and packaging. # Brand positioning Biossance is presented as a modern, science-backed skincare brand focused on biohacking collagen. The brand aligns with values of innovation and advanced skincare solutions. It positions itself as a brand that pushes against traditional skincare norms by leveraging scientific advancements like growth factors. The brand positioning is functional, emphasizing performance and effectiveness. # Product The featured product is Biossance's Squalane + Growth Factor Firming Moisturizer. It is a moisturizer designed to firm the skin. The product contains squalane and growth factors. The ad highlights that it is a new product. The ad aims to convey that this moisturizer is worth trying for its advanced formula and firming benefits. # Visual style The ad has a polished, commercial aesthetic with clean visuals and even lighting. The editing style consists of static shots. The production quality is high-end, supporting the brand's premium positioning. The pacing is slow and deliberate, allowing viewers to focus on the product details. # Hooks Text overlay: 00:00–00:07 BIOHACK YOUR COLLAGEN / 00:00–00:07 NEW / 00:00–00:07 GROWTH FACTOR FIRMING MOISTURIZER / 00:00–00:07 BIOSSANCE:: Visual: 00:00–00:07: The shot features two stacked jars of Biossance Squalane + Growth Factor Firming Moisturizer against a light yellow background. The top jar is open, revealing the white cream inside. A circular "NEW" badge is visible. The camera is stationary, providing a clear view of the product. The lighting is bright and even, highlighting the product's texture and packaging. The brand name "BIOSSANCE::" is displayed at the bottom of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Biohacking collagen with growth factors for a firming effect # Benefits - Biohack your collagen - Firming # Features - Squalane - Growth Factor - Firming Moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the product and its features. # Storyline - 00:00–00:07 The ad opens with a close-up of the Biossance Squalane + Growth Factor Firming Moisturizer, emphasizing its packaging and texture.

# Ad summary This ad showcases Biossance's Squalane + Growth Factor Firming Moisturizer. The ad highlights the product's ability to improve elasticity and biohack collagen. # Brand positioning Biossance is presented as a skincare brand focused on innovative and effective solutions, particularly in the anti-aging category. The brand emphasizes scientific advancements by highlighting ingredients like squalane and growth factors. The brand positions itself as a modern, science-backed skincare solution, appealing to consumers who seek advanced and effective skincare. # Product The product featured is Biossance's Squalane + Growth Factor Firming Moisturizer, a cream designed to improve skin elasticity. The moisturizer is presented as a "Cushion Cream" that visibly improves elasticity. The product is for individuals looking to enhance their skin's firmness and overall appearance. The key ingredients highlighted are squalane and growth factors, suggesting a focus on hydration and anti-aging benefits. The ad addresses the desire for firmer, more elastic skin. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The lighting is soft and diffused, highlighting the texture of the cream. The color palette is neutral, with light tan and white tones. The overall style is modern and sophisticated. # Hooks Headline: BIOHACK YOUR COLLAGEN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of losing skin elasticity and collagen as people age. # Value propositions - Biohacking collagen with growth factor and squalane to improve elasticity. # Benefits - Visibly Improves Elasticity # Features - Growth Factor - Squalane - Cushion Cream # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting its product and its benefits to the audience. # Storyline - The ad opens with the phrase "BIOHACK YOUR COLLAGEN," immediately grabbing the viewer's attention and suggesting an innovative approach to skincare. The brand is speaking directly to the viewer, promising a modern solution to collagen enhancement. - The ad introduces the "NEW! GROWTH FACTOR FIRMING MOISTURIZER," highlighting the product's newness and key benefits. The brand is presenting the product as a cutting-edge solution for firming skin. - The ad showcases the product itself, with a close-up view of the cream and its texture. The brand is visually demonstrating the product's quality and appeal. - The ad includes the statement "Cushion Cream Visibly Improves Elasticity," reinforcing the product's primary benefit. The brand is emphasizing the visible results of using the moisturizer.

# Ad summary This ad promotes Biossance's Squalane + Growth Factor Firming Moisturizer by showcasing a woman applying it to her face. The ad focuses on the product's texture and the clinical results of using it. # Brand positioning Biossance presents itself as a brand focused on effective skincare through science-backed ingredients. It aligns with a clean beauty and eco-conscious lifestyle. The brand uses squalane and growth factors to create skincare products that visibly improve skin elasticity. Biossance aims to be a leader in sustainable and effective skincare, prioritizing functional benefits like firmer, smoother, and more refined skin. # Product The featured product is Biossance's Squalane + Growth Factor Firming Moisturizer. It is designed to improve skin elasticity and reduce signs of collagen loss. Key features include its cushion cream texture, which provides a noticeable bounce. The moisturizer is intended for daily use and clinical studies show that 87% of users felt firmer skin with visible improvement to signs of collagen loss and 90% noticed a healthy bounce and smoother, more refined skin after four weeks of twice-daily use. # Visual style The ad has a polished, clean aesthetic with a focus on product close-ups and clear visuals. The editing uses quick cuts to maintain a brisk pace. The production quality is high-end, with bright lighting and smooth transitions. The overall style is consistent with skincare commercials, emphasizing the product’s texture and the model's clear skin. # Hooks Spoken: 00:02–00:06 Female 1: Feel the cushion, see the bounce. Text overlay: FEEL THE CUSHION / SEE THE BOUNCE Visual: 00:02–00:07: Close-up shot of a light-skinned woman's face as she applies a white cream to her cheek with her fingers. She is wearing minimal makeup. The background is blurred and bright. # Funnel stage Consideration # Pain points This ad addresses the pain point of losing elasticity and collagen as well as visible signs of aging. # Value propositions - Feel the cushion, see the bounce. # Benefits - Visibly improves elasticity # Features - Cushion cream # Call to action SHOP NOW AT BIOSSANCE.COM # Social proof - "87% FELT FIRMER SKIN WITH VISIBLE IMPROVEMENT TO SIGNS OF COLLAGEN LOSS* *Based on participant questionnaires from a clinical study on 31 women, administered after 4 weeks of twice-daily use" - "90% NOTICED A HEALTHY BOUNCE AND SMOOTHER, MORE REFINED SKIN* *Based on participant questionnaires from a clinical study on 31 women, administered after 4 weeks of twice-daily use" # Point of view - Customer 100% – The ad shows a customer using the product, implying that the audience is viewing the demonstration from her perspective. # Storyline - 00:00–00:02 Close up of a person's fingers taking product out of a jar. - 00:02–00:06 Close up of a person's face while applying cream to their face. The intention is to demonstrate the texture and feel of the cream. - 00:06–00:14 Showing results by including statistics. - 00:14–00:17 End screen showing someone holding the product with a call to action to shop now.

# Ad summary This ad showcases the Biossance Squalane + Growth Factor Firming Moisturizer. The ad features close-up shots of the product, emphasizing its texture and packaging. Text overlays highlight key features like 'cushion' and 'bounce,' and the ad concludes with a shot of the product. # Brand positioning Biossance is presented as a skincare brand focused on delivering effective and innovative products. The brand emphasizes scientific formulations, as suggested by the mention of 'growth factor' in the product name. The brand aligns with a modern, minimalist aesthetic, using clean visuals and simple text overlays. Biossance positions itself as a brand that combines scientific innovation with skincare, appealing to consumers who seek advanced and effective solutions. # Product The featured product is the Biossance Squalane + Growth Factor Firming Moisturizer. It is designed to improve elasticity and visibly minimize the appearance of wrinkles. The moisturizer is packaged in a round, amber-tinted jar with a white cream inside. The product is highlighted for its 'cushion' and 'bounce,' suggesting a rich, luxurious texture. The ad focuses on the product's ability to firm the skin and reduce the appearance of wrinkles, making it suitable for individuals looking to address signs of aging. # Visual style The ad has a polished and clean aesthetic, with soft lighting and a focus on product texture and packaging. The editing style is smooth, with slow camera movements and dissolves. The production quality is high-end, giving the ad a luxurious feel. The pacing is slow and deliberate, emphasizing the product's key features and benefits. # Hooks Text overlay: BIOOSSANCE:: / FEEL THE / CUSHION Visual: 00:00–00:02: Close-up shot of multiple Biossance Squalane + Growth Factor Firming Moisturizer jars arranged on a reflective surface. The background is a soft, peach color. A green stem is visible, adding a natural element. The camera moves slightly, focusing on the product labels and the creamy texture of the moisturizer. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the target audience is concerned about aging and the appearance of wrinkles. # Value propositions - The Growth Factor Firming Moisturizer is a new product designed to improve skin elasticity and reduce the appearance of wrinkles. # Benefits - Improves Elasticity - Minimizes the appearance of wrinkles # Features - Growth Factor - Firming Moisturizer # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features through professional visuals and text overlays. # Storyline - 00:00–00:02 The ad opens with a close-up shot of multiple Biossance Squalane + Growth Factor Firming Moisturizer jars, arranged to showcase the product's packaging and texture. - 00:02–00:04 Text overlays appear, emphasizing the product's key attributes: 'FEEL THE CUSHION SEE THE BOUNCE.' - 00:04–00:06 The camera focuses on a stack of Biossance moisturizer jars, highlighting the product's label and design. - 00:06–00:10 The ad concludes with a close-up of a single jar, accompanied by text that reads 'NEW! GROWTH FACTOR FIRMING MOISTURIZER.'

# Ad summary This ad showcases the Biossance Squalane + Growth Factor Firming Moisturizer. It emphasizes the product's key ingredients and benefits. # Brand positioning Biossance is presented as a science-backed skincare brand focused on biohacking collagen. The brand promotes innovation in skincare through advanced ingredients like squalane and growth factors, aligning with a consumer interested in proactive skincare solutions and high-performance results. The brand carves a niche positioning itself as a forward-thinking provider of high-performance skincare solutions. # Product The featured product is Biossance Squalane + Growth Factor Firming Moisturizer. It is a cushion cream formulated to visibly improve elasticity and firmness. The moisturizer is designed to 'biohack' collagen, leveraging squalane and growth factors to enhance skin resilience. It is suitable for anyone looking to improve their skin's firmness and elasticity, and is presented as a technologically advanced approach to anti-aging skincare. # Visual style The ad has a polished, product-focused aesthetic. The editing consists of static shots that allow focus on product detail. The production quality is high-end commercial, with emphasis on clean lines, soft lighting, and elegant design. The pacing is slow, emphasizing the product's premium positioning. # Hooks Text overlay: 00:00–00:07 BIOHACK YOUR COLLAGEN / 00:00–00:07 NEW / 00:00–00:07 BIOSSANCE:: / 00:00–00:07 SQUALANE + GROWTH FACTOR / 00:00–00:07 FIRMING MOISTURIZER / 00:00–00:07 GROWTH FACTOR / 00:00–00:07 FIRMING MOISTURIZER / 00:00–00:07 BIOSSANCE:: Visual: 00:00–00:07: The shot features the Biossance Squalane + Growth Factor Firming Moisturizer floating against a tan gradient background. The jar, with a beige lid and translucent base, is positioned slightly above its lid. A thin, curved green blade of grass weaves behind and around the jar. Water droplets cover the lid, which reflects on the surface below. Text overlay reads 'BIOHACK YOUR COLLAGEN', 'NEW' within a tan circle, 'BIOSSANCE:: SQUALANE + GROWTH FACTOR FIRMING MOISTURIZER', 'GROWTH FACTOR FIRMING MOISTURIZER', and 'BIOSSANCE::'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Squalane + Growth Factor Firming Moisturizer combines advanced ingredients with a cushion cream texture for improved elasticity and firmness. # Benefits - Visibly Improves Elasticity - Visibly Improves Firmness # Features - Squalane - Growth Factor - Cushion Cream # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:07 The ad opens with an image of the Biossance Squalane + Growth Factor Firming Moisturizer jar with its lid slightly elevated, hovering in a visually striking manner.

# Ad summary This Biossance ad highlights three reasons to try their biohacking moisturizer, focusing on its ability to mimic younger skin, deliver visible lift and bounce, and provide firmer skin with improvement to signs of collagen loss. It uses text overlays, close-up shots of the product and application, and study results to convey the product's benefits and features. # Brand positioning Biossance positions itself as a brand focused on biohacking skincare through scientific innovation, offering advanced solutions for youthful skin. It values clinical results and emphasizes its products' ability to deliver visible, tangible benefits. The brand uses language that suggests it pushes against typical anti-aging norms, aligning with a lifestyle focused on scientifically backed, high-performance skincare. With emphasis on ingredients like squalane and growth factors, Biossance aims to occupy the space of a premium, technologically advanced skincare brand focused on performance and visible results. # Product The advertised product is Biossance's Squalane + Growth Factor Firming Moisturizer, a cushion cream designed to improve skin elasticity and firmness. It's for those looking to address signs of collagen loss and achieve a visible lift and bounce. The moisturizer mimics younger skin, encouraging cells to act younger, boosting collagen, and enhancing elasticity. Its plush, cushiony texture can be felt and seen, and is clinically proven to visibly firm skin. Key ingredients highlighted are squalane and growth factors. The product is exclusively available at Sephora, suggesting a focus on accessibility through established retail channels. # Visual style The ad features a polished, clean aesthetic with a focus on product visibility and scientific validation. The editing style includes quick cuts to highlight key features and benefits, creating a fast-paced rhythm. The production quality appears high-end, supporting the brand's premium positioning. Visual motifs include soft, gradient backgrounds, close-ups of the product and its texture, and clinical or scientific elements to reinforce credibility. The pacing is consistent, with cuts timed to coincide with text overlays and shifts in messaging. Overall, the audio-visual sync is well-executed, contributing to a cohesive and informative viewing experience. # Hooks Spoken: 00:03-00:05 It mimics your younger skin, encouraging cells to act younger, boost collagen and enhance elasticity. Text overlay: REASON 1 / IT MIMICS YOUR YOUNGER SKIN, ENCOURAGING / CELLS TO ACT YOUNGER, BOOST COLLAGEN / AND ENHANCE ELASTICITY Visual: 00:03–00:05 A close-up shot of a woman's face as she applies white cream to her cheek with her fingers. The woman is fair-skinned and has dark hair and eyebrows. Her skin is dewy. The background is a soft peach color. A text overlay in the upper left corner reads “REASON 1” above the product benefit which states, “IT MIMICS YOUR YOUNGER SKIN, ENCOURAGING CELLS TO ACT YOUNGER, BOOST COLLAGEN AND ENHANCE ELASTICITY”. A Sephora bag is visible in the lower right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of aging skin and collagen loss, targeting those seeking to restore a youthful appearance. # Value propositions - Mimics younger skin by encouraging cells to act younger, boosting collagen, and enhancing elasticity. - Delivers visible lift + bounce with a clinically proven plush, cushiony texture you can feel and bounce you can see. - A cushion cream that improves skin firmness, with 87% reporting firmer skin and 90% agreeing skin felt cushioned and bouncy throughout the day. # Benefits - Mimics your younger skin - Encouraging cells to act younger - Boost collagen - Enhance elasticity - Delivers visible lift + bounce - Clinically proven to visibly firm skin with a plush, cushiony texture you can feel and bounce you can see - Skin felt cushioned and bouncy throughout the day # Features - Squalane - Growth Factor - Cushion Cream # Call to action None used. # Social proof - 87% felt firmer skin with visible improvement to signs of collagen loss. - 90% agree skin felt cushioned and bouncy throughout the day. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, using product demonstrations and text overlays to highlight features and benefits. # Storyline - 00:00–00:02 The ad opens with three floating jars of Biossance's Squalane + Growth Factor Firming Moisturizer product to grab immediate attention and introduce the product, highlighting the main title. - 00:03–00:05 The ad transitions to show a woman applying the moisturizer, listing the first reason to try the biohacking moisturizer, which is that “it mimics your younger skin, encouraging cells to act younger, boost collagen and enhance elasticity”, thereby emphasizing the products anti-aging qualities. - 00:06–00:08 The ad transitions to a close up shot of the product’s texture, as reason number two is revealed which highlights that the moisturizer “delivers visible lift + bounce, is clinically proven to visibly firm skin with a plush, cushiony texture you can feel and bounce you can see”. The visuals are intended to emphasize the products texture and clinically-proven claims. - 00:09–00:11 The ad presents the third reason, supported by statistics, with 87% reporting firmer skin and 90% agreeing skin felt cushioned and bouncy throughout the day. This is reinforced with a visual display of scientific equipment, emphasizing the clinical data. - 00:12–00:14 The ad concludes with an overhead shot of the product jar, as the words “exclusively at Sephora” is revealed, thereby, indicating where to purchase the product.

# Ad summary This image ad is promoting Biossance skincare, highlighting a new customer offer of 20% off their first purchase. It features several Biossance products, including Squalane + Vitamin C Rose Oil, Squalane + Copper Peptide Rapid Plumping Serum, Squalane + Marine Algae Eye Cream, and Squalane + Omega Repair Cream. # Brand positioning Biossance is positioned as a skincare brand that combines squalane with other beneficial ingredients to visibly brighten, firm, and moisturize skin. The brand emphasizes clean beauty and sustainable practices, as suggested by the natural elements in the visuals, such as the cork tops on the dropper bottles. By featuring multiple products targeting different skincare needs, Biossance is establishing itself as a comprehensive skincare solution for customers seeking effective and eco-conscious products. The overall tone is scientific yet approachable, highlighting both the efficacy and environmental responsibility of the brand. # Product The ad features four distinct Biossance products. The Squalane + Vitamin C Rose Oil is designed to visibly brighten and firm the skin. The Squalane + Copper Peptide Rapid Plumping Serum aims to plump skin with hyaluronic acid. The Squalane + Marine Algae Eye Cream targets the eye area for visible results. Finally, the Squalane + Omega Repair Cream serves as a face cream to deeply moisturize skin. Each product combines squalane with other key ingredients to address specific skin concerns. The packaging across all products has a consistent aesthetic, featuring teal glass and minimalist labels, reinforcing a unified brand identity. The focus is on showcasing a range of skincare solutions that cater to different needs, encouraging trial through a new customer offer. # Visual style The ad has a clean, modern, and minimalist aesthetic. The production quality appears to be high, with well-lit studio shots of the products. The visual motif is an organized product showcase against a pastel background. The image treatment includes background removal and subtle color grading to enhance the overall brightness and appeal. The typography is large and bold, making it easy to read. The style feels platform-native and is designed to be visually appealing and scannable in-feed. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New customer offer of 20% off your first purchase encourages trial. # Benefits - Visibly Brighten & Firm - Facial Oil to Visibly Brighten & Firm - Enriched with Hyaluronic - Face Cream Deeply Moisturizes Skin # Features - Squalane - Vitamin C - Rose Oil - Copper Peptide - Hyaluronic Acid - Marine Algae - Omega # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is presented entirely from the brand's perspective, with the focus on showcasing its products and promotional offer. There are no customer testimonials or external endorsements present. # Storyline - The ad opens with an array of Biossance products floating against a light green backdrop. This is to capture attention and showcases the variety of products offered by the brand. The brand is presenting the products. - The focal point of the ad then shifts to the center, where a large text overlay announces a new customer offer of 20% off the first purchase. The brand is communicating an incentive to try the products. - The composition leads the eye downward, allowing the products to act as a backdrop to the promotional offer, reinforcing the brand's core message that customers can experience the benefits of Biossance skincare at a reduced price. The brand is reinforcing the value proposition.