How BetMGM Advertises on Meta

# Ad summary This BetMGM ad features a tennis ball and racket on a tennis court, promoting a deposit match for new users. # Brand positioning BetMGM is an online sports betting and casino platform looking to attract new users with promotional offers. The brand positions itself as a destination for sports enthusiasts to engage with their favorite sports through betting. They want to incentivize new customers to join the platform. # Product This ad promotes a deposit match, which is an offer where BetMGM matches the amount of a new user's initial deposit with bonus bets. The product targets individuals interested in online sports betting and casino games, enticing them to join the platform by increasing their initial betting funds. The asterisk next to "Deposit Match" indicates that the offer is subject to terms and conditions, and bonus bets expire in 7 days. Gambling problem? Call 1-800-GAMBLER. Terms and conditions apply to eligibility requirements. # Visual style The ad uses a clean, minimalist visual style with a focus on the tennis theme to promote the betting offer. The lighting is bright and even, highlighting the tennis equipment and the offer text. The composition is simple and direct, aiming for easy readability and a clear message. # Hooks Headline: Get Your Deposit Match* # Funnel stage Middle of funnel (Consideration) # Pain points Potential new users may hesitate to deposit their own money when first trying a betting platform. # Value propositions - The deposit match helps new users get started with extra funds. # Benefits - BONUS BETS # Features - Deposit Match # Call to action None used. # Social proof - None used. # Point of view - Brand: The BetMGM brand is communicating a promotional offer to potential new users. # Storyline - The ad captures attention with the offer of a deposit match, which immediately highlights a clear benefit for new users. The offer of a deposit match is being conveyed by the brand. - It leverages a tennis theme using a ball and racket on a tennis court, visually connecting the offer with a popular sport to attract sports enthusiasts. The ad is visually depicting the offer. - Finally, the fine print addresses responsible gambling and legal disclaimers, ensuring transparency and compliance. The legal disclaimers are being conveyed by the brand.

# Ad summary This BetMGM image ad, targeting Spanish speakers, offers new customers up to $250 back in bonus bets if their first bet loses. Featuring two women in basketball uniforms on a basketball court, the ad aims to leverage a sports theme to engage potential bettors. # Brand positioning BetMGM is presented as an established and reputable brand, leveraging a partnership with Casino del Mar at La Concha Resort to enhance its credibility and appeal. The brand is positioned to appeal to sports enthusiasts who are interested in betting, with the promotion tied to the excitement of sports. The brand attempts to align itself with a lifestyle of entertainment and potential financial gain. By emphasizing a bonus for first-time bets, BetMGM aims to lower the barrier to entry for new customers, inviting them to engage with the platform risk-free. # Product The ad promotes an offer for new BetMGM customers: a bonus where they can get up to $250 back in bonus bets if their initial bet loses. This promotion serves as an incentive for new users to try the platform with a safety net, mitigating the risk associated with sports betting. The offer is framed as a 'first bet offer,' specifically targeting individuals who are new to the BetMGM platform. This is intended to encourage trial and adoption by reducing the perceived risk of losing money. The product offering is a sports betting bonus, designed for those interested in sports and gambling, encouraging them to engage with BetMGM's platform. # Visual style The ad has a studio-shot, high-quality production aesthetic. The use of a dark background with a spotlight effect on the athletes and promotional text gives it a dramatic feel. The typography is clean and modern, and the image is treated with a slight color grade to enhance the contrast and make the colors pop. Overall, the visual style is designed to be eye-catching and professional. # Hooks Headline: Obtenga hasta $250 DE VUELTA # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the anxiety of losing money on a first bet by offering a bonus. If a customer's initial bet loses, they can get up to $250 back in bonus bets, reducing financial risk. # Value propositions - A risk-free first bet lowers the barrier to entry for new customers - Bonus bets provide a safety net # Benefits - Get up to $250 back - If you don't win # Features - Bonus bets - First bet offer # Call to action None used. # Point of view - Brand: This POV is consistent throughout the ad as it promotes BetMGM's offer, brand partnerships, and associated imagery. # Storyline - The ad starts by presenting BetMGM alongside Casino del Mar, establishing brand credibility. It indicates that the brand is associated with a physical casino, likely to promote trust and recognition in the target audience from the brand's perspective. - The ad highlights a limited-time promotion that gives new customers up to $250 back in bonus bets if their first bet loses. The brand uses the offer to remove barriers to entry. - Two female athletes are pictured on a basketball court, which associates the offer with sports in general. This aims to attract potential users who are sports enthusiasts, and it aims to show the brand's support of female athletes from the brand's perspective.

# Ad summary This static image ad promotes BetMGM and offers a 25% deposit match up to $2,500 for March Matchups. # Brand positioning BetMGM is presented as a premier online sports betting platform. The brand is positioned as an exciting way to engage with sports, particularly basketball, through the offer of a 25% deposit match, up to $2,500. This suggests a high-value, high-stakes environment designed for serious bettors. The overall tone is geared towards sports enthusiasts looking to elevate their game watching with financial incentives. # Product The advertised product is a promotional offer from BetMGM: a 25% deposit match up to $2,500. This means that for any deposit made into a BetMGM account, the platform will match 25% of that amount, up to a maximum of $2,500 in bonus funds. The offer is associated with 'March Matchups,' indicating that it is specifically tied to basketball events happening in March. This offer aims to lower the barrier to entry for new users and incentivize increased betting activity from existing users, by giving them more funds to play with. # Visual style The ad has a polished, studio-shot aesthetic with a dark, gradient background and crisp, clean typography. The visual motif revolves around basketball and betting, with a dimensional graphic and realistic basketball adding depth. The image treatment includes a gradient background, strategic lighting to highlight key text, and drop shadows to enhance the dimensionality of the text and graphics. The overall style feels native to a platform that caters to sports betting, with a focus on high-value offers and a sense of excitement. # Hooks Headline: 25% Deposit Match, up to $2,500 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Match your deposit by 25% up to $2,500 # Benefits - Increased betting funds - More opportunities to win - Enhanced sports betting experience # Features - 25% Deposit Match up to $2,500 # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, communicating the brand's offer and encouraging users to engage with the BetMGM platform. # Storyline - The ad starts by presenting the BetMGM logo and the headline "25% Deposit Match, up to $2,500", setting the stage to introduce a lucrative offer. This grabs the audience's attention by appealing to their interest in betting and financial incentives, from the brand's POV. - Next, the ad includes a stylized graphic that reads "MARCH MATCHUPS" along with a basketball, connecting the offer to a specific event and sport, March basketball tournaments. This provides context for the offer, clarifying its relevance to the audience and creating excitement around a major sporting event from the brand's POV. - Finally, the ad includes a responsible gambling disclaimer at the bottom. This acknowledges the risks associated with gambling, shows the brand's commitment to responsible gaming practices, and provides resources for those who may need help, from the brand's POV.

# Ad summary This BetMGM ad features a gold race car against a dark gray background. It promotes the brand's deposit match offer. # Brand positioning BetMGM is presented as a sports betting and online gaming brand that is associated with high-performance and luxury. The brand is positioned to appeal to fans of motorsports and high-stakes entertainment. The use of a gold-colored race car suggests a premium and exclusive experience, while the brand's association with MGM implies a connection to established casinos and resorts. # Product The advertised product is a deposit match offer from BetMGM, a sports betting and online gaming platform. By implication, users are encouraged to deposit funds into their BetMGM accounts to take advantage of the matching bonus. The promotional offer is presented in the context of motorsports, specifically Formula One racing. The ad provides contact information for problem gambling support. # Visual style The ad has a sleek, modern aesthetic with a focus on luxury and high performance. The color palette is limited to gold, black, and gray, which adds to the sophistication. The lighting and gradients contribute to a polished, professional look. # Hooks Headline: Claim Your Deposit Match # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Claim Your Deposit Match # Call to action None used. # Point of view - Brand: The brand promotes its deposit match offer by featuring a luxury race car, and providing gambling resources. # Storyline - The ad begins by grabbing attention with the BetMGM logo and the offer of a deposit match, immediately conveying the primary incentive to the audience. The brand is taking the lead here, presenting a clear and direct offer intended to encourage user engagement and deposits. - Next, the visual of a gold race car reinforces the connection to high-performance racing, adding a sense of luxury and excitement. The customer can see the offer is visually linked to an aspirational lifestyle and sporting event, making the offer more appealing. - Finally, the ad includes responsible gambling resources and legal disclaimers, ensuring transparency and promoting safe betting practices. The brand is showing it is committed to responsible gambling while ensuring the offer complies with legal regulations.

# Ad summary This image ad promotes BetMGM, offering a new player offer where they can bet $10 and get $150 in bonus bets if they win. # Brand positioning BetMGM is presented as a sports betting and online gaming platform. The brand appears to be targeting individuals interested in sports, specifically golf in this ad, and offers them an opportunity to engage with their favorite games through betting. It occupies the space of providing entertainment and potential financial gain through sports knowledge and luck. The ad aligns the brand with a lifestyle of sports enthusiasm and the excitement of betting, suggesting an alignment with current category norms. # Product The advertisement is centered around promoting BetMGM's platform for sports betting. Specifically, it highlights an offer where new players can bet $10 and receive $150 in bonus bets if their bet wins. This offer serves as an incentive for new users to join the platform and try their luck with minimal initial investment. The offer addresses the purchase barrier of potential loss by offering a substantial bonus even if the initial bet is successful, encouraging trial and engagement with the platform. The focus is on enticing new users to experience the excitement and potential rewards of betting on sports through BetMGM. # Visual style The ad has a lifestyle-focused aesthetic with a golf theme. It incorporates a golf bag, clubs, and shoes, suggesting an association with golf enthusiasts. The composition is clean and simple with a focus on the product and the offer. The muted color palette and ambient lighting create a premium feel. # Hooks Headline: Bet $10 Get $150 # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the risk of losing money when betting, by offering $150 in bonus bets if the player wins. # Value propositions - Bet $10 Get $150 # Benefits - Get $150 in bonus bets if you win # Features - Bonus bets # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is highlighted via the brand's name and logo, which are shown at the top and on the golf bag. - Customer: The customer is implicitly addressed by the offer of being able to "Bet $10 Get $150." # Storyline - The ad begins by highlighting a new player offer from BetMGM. The brand is communicating a welcome message to new users, enticing them with a special promotion to encourage sign-ups and initial bets. - The central message is conveyed that new players can bet $10 and get $150 in bonus bets if they win. The brand is presenting a compelling offer to increase the likelihood of users engaging with the platform. - The image of golf equipment and a picturesque golf course scene aims to create a lifestyle connection. The brand is aiming to associate the offer with leisure and lifestyle.

# Ad summary This BetMGM ad features Jon Hamm in a portrait style ad. The ad promotes a new player offer to get up to $1500 paid back in bonus bets if you don't win. # Brand positioning BetMGM is presented as an authorized gaming partner of the NBA. The brand occupies the online sports betting and casino space. It is positioned as a platform that offers new players an opportunity to receive bonus bets, which may appeal to new users who are hesitant to place bets using their own money. # Product The BetMGM product advertised in this ad is a new player offer. New users who sign up for the BetMGM platform are eligible to get up to $1500 paid back in bonus bets if they don't win. The ad addresses the potential purchase barrier for new users to place bets, by giving them bonus bets if they don't win. # Visual style The ad has a polished, commercial feel. The lighting is bright and the colors are saturated. The editing style is quick cuts, and the pacing is consistent. # Hooks Spoken: 00:00–00:04: Get up to $1500 paid back in bonus bets, if you don't win. Text overlay: 00:00–00:04: NBA / 00:00–00:04: BETMGM / 00:00–00:04: AUTHORIZED GAMING PARTNER OF THE NBA / 00:00–00:04: NEW PLAYER OFFER / 00:00–00:04: Get up to / 00:00–00:04: $1500 / 00:00–00:04: PAID BACK IN BONUS BETS*, / 00:00–00:04: IF YOU DON'T WIN Visual: 00:00–00:04: The screen is split in half by a semi-circular shape. The top half shows a portrait of Jon Hamm, a middle-aged white man. He is wearing a black suit jacket with a light blue button-down shirt. The background is a maroon colored curtain. The bottom half of the screen has the BetMGM logo, the NBA logo, and text that reads, "NEW PLAYER OFFER. Get up to $1500 PAID BACK IN BONUS BETS*, IF YOU DON'T WIN." # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the potential risk of losing money when placing bets. The ad alleviates this concern by offering bonus bets to new users if they don't win. # Value propositions - New users can get bonus bets even if they don't win. # Benefits - Get bonus bets if you don't win. # Features - New player offer - Up to $1500 paid back in bonus bets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented as the official promotion of the brand and its new player offer. # Storyline - 00:00–00:04 The BetMGM logo appears as the music drops and the ad starts to play. The ad is about a special offer for new players.

# Ad summary This image ad promotes BetMGM, offering new players up to $1,500 paid back in bonus bets if they don't win. The ad features a tennis theme, with a tennis court background and tennis balls, connecting the offer to sports betting. # Brand positioning BetMGM is presented as a platform for sports betting, focusing on providing a safety net for new users. The brand aims to occupy a space in the consumer's mind as a reliable and user-friendly sports betting option, reducing the risk for newcomers. The brand aligns with the excitement of sports betting but cushions the potential financial blow, leaning towards a functional positioning by offering a financial incentive for new players. It offers an opportunity to explore sports betting with less risk, which might appeal to hesitant or novice bettors. # Product The product being advertised is a promotional offer from BetMGM for new players. The offer states that new players can get up to $1,500 paid back in bonus bets if they don't win. This acts as an incentive to try the platform with a reduced risk of financial loss. The offer aims to lower the barrier to entry for new users who might be hesitant to start betting due to the risk of losing money. The bonus bets act as a safety net, encouraging users to try the platform. # Visual style The ad employs a simple, clean design with a focus on the tennis theme to connect with sports enthusiasts. The production quality appears polished, suggesting a professionally designed image. The use of shadows adds depth and visual interest. The typography is clear and legible, designed for easy readability. The color scheme is dominated by green, aligning with the tennis court setting. # Hooks Headline: $1,500 PAID BACK # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the fear of losing money when starting sports betting, highlighted by the offer to pay back losses in bonus bets. # Value propositions - Reduced risk: Get up to $1,500 back if you don't win, making it less risky to try sports betting. - Incentive: Attracts new players by offering a substantial bonus bet refund. # Benefits - Get up to $1,500 paid back in bonus bets if you don't win # Features - Bonus bets - New player offer # Call to action None used. # Social proof - None used. # Point of view - Brand: The BetMGM logo and "NEW PLAYER OFFER" text position the brand as the presenter of this offer. - Customer: The message "Get up to $1,500 PAID BACK IN BONUS BETS, IF YOU DON'T WIN" speaks directly to the customer's potential benefit and reduces their risk. - External source: The gambling problem disclaimer with a helpline number provides resources from an external support system. # Storyline - The ad opens by presenting the BetMGM brand logo and highlighting a "NEW PLAYER OFFER." This is intended to grab the viewer's attention by immediately signaling a special deal for new users, setting the stage for an attractive proposition from the brand's perspective. - The central message promises "Get up to $1,500 PAID BACK IN BONUS BETS, IF YOU DON'T WIN." This aims to provide reassurance and reduce the fear of loss for new bettors. It frames the experience from the potential customer's viewpoint, addressing their primary concern about losing money. - The ad includes fine print detailing the terms and conditions, such as the bonus bets expiring in 7 days and the offer being for new players only. It also includes a gambling problem disclaimer and contact information. The brand provides transparency and ensures legal compliance from the brand's perspective.

# Ad summary This ad promotes BetMGM with an offer for new players to bet $10 and get $150 in bonus bets if they win. Two female basketball players, both wearing gear with the BetMGM logo, are prominently featured. # Brand positioning BetMGM is presented as a sports betting platform, offering new users an incentive to join. The presence of basketball players in branded gear positions BetMGM as a relevant and integrated brand within the sports world. The ad emphasizes accessibility for new players through a simple, easy-to-understand offer. # Product The ad promotes an offer from BetMGM, a sports betting platform, for new users. New players who bet $10 will receive $150 in bonus bets if they win. The bonus bets have an expiration of 7 days. The ad includes a responsible gambling message and a number to call for gambling problems. # Visual style The ad has a polished, studio-shot appearance with clear lighting and professional models. The color palette is primarily dark with white and gold accents. The overall style is clean and modern, with a focus on the product (the betting offer) and its association with sports. The typography is large and bold to draw attention to the offer. # Hooks Headline: Bet $10 Get $150 # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - New players bet $10, get $150 in bonus bets if you win. # Benefits - Get $150 in bonus bets if you win # Features - Bonus bets - Bet $10 # Call to action None used. # Social proof - None used. # Point of view - Brand: The BetMGM logo, offer details, and responsible gambling message are presented from the brand's point of view to promote the offer and ensure transparency. # Storyline - The ad starts with the BetMGM logo and a 'New Player Offer' announcement. This immediately identifies the brand and its goal, from the brand's perspective, of acquiring new customers by offering an appealing deal to users who are new to the platform or sports betting in general. - The focal point of the ad is the offer to 'Bet $10 Get $150 In Bonus Bets, If You Win.' This showcases the central value proposition, communicated by the brand, which is aimed at attracting new users with a potentially high-reward, low-risk incentive to place a bet with BetMGM. - Two basketball players wearing BetMGM-branded gear are shown. This visually aligns the brand with sports and athletes, presented from the brand's perspective. It aims to create a sense of credibility and association with sports culture, implying that BetMGM is a relevant and trustworthy platform for sports enthusiasts. - Disclaimer text at the bottom highlights that 'Bonus Bets Expire In 7 Days, Add'l Terms' and includes a responsible gambling message. This communicates crucial terms and responsible gaming information from the brand to ensure users are informed and aware of the conditions and potential risks associated with the offer.

# Ad summary This ad promotes BetMGM's Court of Legends, where viewers can bet on the Cavinder twins, Haley and Hanna, in a head-to-head basketball competition in Vegas. The ad features energetic visuals of the twins playing basketball and encourages viewers to pick which twin will win for a chance to win a share of $2 Million in Bonus Bets. It includes a new player offer to "Bet $10 Get $150 in Bonus Bets", emphasizing an enticing incentive. # Brand positioning BetMGM is positioned as a leading sports betting and online gambling platform that offers customers the opportunity to bet on sports events and participate in online casino games. BetMGM is presented as a fun platform that emphasizes excitement and the potential for substantial wins, as reinforced by featuring two well-known athletes and a $2 million bonus offer. The brand is also seen as forward-thinking, as it uses popular athletes to promote its brand. # Product The product being advertised is a betting opportunity called "Court of Legends" on the BetMGM sports betting platform, focusing on a head-to-head basketball competition in Vegas between the Cavinder twins, Haley and Hanna. The ad promotes the chance for users to engage by choosing which twin will win. New players are offered a bonus to “Bet $10 Get $150 in Bonus Bets” if they win, lowering the barrier to entry and increasing the incentive to participate. The product caters to sports betting enthusiasts, especially those interested in women's basketball or who follow the Cavinder twins. # Visual style The ad features a polished, commercial aesthetic with vibrant colors and a dynamic editing rhythm, with quick cuts and smooth transitions to maintain a high-energy feel. The production quality is high-end, lending credibility to the brand and its offer. The visual style incorporates clean text overlays and on-screen graphics that are timed to the music beats, enhancing the audiovisual sync. The pacing is fast, creating a sense of excitement and urgency to encourage immediate engagement. # Hooks Spoken: 00:07–00:09: Which twin will win? Text overlay: 00:07–00:09: Pick Which Twin Will Win Visual: 00:07–00:09: One of the twins stands in the middle of the court with her arms crossed. She is smiling and looking directly at the camera. She is wearing a black basketball jersey with BetMGM on the jersey. She also has black basketball shorts on. Her hair is pulled back in a ponytail. Text overlay says, "Pick Which Twin Will Win". # Funnel stage Bottom of funnel (Conversion): The ad includes a strong offer and a direct product push to drive immediate purchases. # Pain points The ad addresses the pain point of limited entertainment options and the desire for exciting betting opportunities. It capitalizes on the need to create a differentiated sports betting experience to encourage new customer adoption. # Value propositions - Unique sports betting event featuring popular athletes: By betting on the Cavinder twins in the Court of Legends, users can engage with a distinct sports competition that provides additional entertainment. - High potential payout with minimal initial investment: The new player offer of “Bet $10 Get $150 in Bonus Bets” lowers the risk and increases the reward for new users, making the experience more accessible. # Benefits - Excitement of betting on a sports competition. - Potential to win a share of $2 million in bonus bets. - Increased chances of winning with the new player offer. # Features - Head-to-head basketball competition between the Cavinder twins. - Chance to win bonus bets. - New player offer: "Bet $10 Get $150 in Bonus Bets". # Call to action None used. # Point of view - Brand 100% – The entire ad is presented from BetMGM's perspective, promoting its new offer and Court of Legends betting opportunity. # Storyline - 00:00–00:01 00:00–00:01: Two women in basketball gear dribble and defend on a basketball court, with the Bellagio fountains in the background. This sets a high-energy tone and hints at a competition taking place in Las Vegas. - 00:01–00:02 00:01–00:02: Close-up of one woman's face as she plays basketball. The quick cut creates an intense and personal perspective, drawing the viewer into the action. Practicing text overlay also appear on screen - 00:02–00:07 00:02–00:07: Shows a montage of basketball plays with text overlays adding context. This builds excitement around the twins’ skills and emphasizes the Vegas setting. - 00:07–00:09 00:07–00:09: One of the women stands confidently with her arms crossed. “Pick Which Twin Will Win” text overlay appears on screen This introduces the core betting proposition, challenging the viewer to choose between the twins. - 00:09–00:12 00:09–00:12: One of the women holds a gold-colored basketball and smiles. Text states “Win A Share of $2 Million In Bonus Bets” appears on screen. This highlights the prize and adds an incentive for viewer participation. - 00:12–00:16 00:12–00:16: Continues the basketball play montage. This shows the athletic performance of the Cavinder Twins. The words “Who Will Win?” text overlay appears on screen, leading the viewer into the offer - 00:16–00:20 00:16–00:20: End screen that presents an offer “Bet $10 Get $150 In Bonus Bets* If You Win”. This gives potential new customers a concrete reason to engage with BetMGM.

# Ad summary This ad promotes a new player offer from BetMGM, where new users can bet $10 and get $150 in bonus bets if they win. # Brand positioning BetMGM is presented as an authorized gaming partner of the NBA, positioning it as a legitimate and credible platform for sports betting. The brand aims to occupy a space in the consumer's mind as a reliable and exciting option for sports enthusiasts looking to engage in betting activities. By associating with a major sports league like the NBA, BetMGM aligns with values of sportsmanship, competition, and entertainment. The brand follows category norms by offering promotional deals and incentives to attract new users, while also emphasizing responsible gambling practices. # Product The ad promotes a new player offer where users can bet $10 and get $150 in bonus bets if they win. This offer is designed for individuals interested in sports betting, particularly those who are new to the BetMGM platform. The offer addresses the purchase barrier of initial investment by providing a significant bonus for a relatively small initial bet. The ad emphasizes the potential for a high return on investment, making it an attractive proposition for those looking to try their luck with sports betting. # Visual style The ad features a clean and modern visual style with a focus on clear messaging and branding. The production quality appears to be highly polished, with professional photography and graphic design. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is large and bold, ensuring high scannability in the feed. The style contrasts with platform-native content by using a more refined and branded approach, aiming to capture attention through its professional appearance. # Hooks Headline: Bet $10 Get $150 IN BONUS BETS*, IF YOU WIN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the initial investment required to start sports betting, as well as the risk of losing that initial investment. The ad offers a way to mitigate this risk by providing a significant bonus if the user wins their first bet. "Bet $10 Get $150 IN BONUS BETS*, IF YOU WIN" # Value propositions - Bet $10, get $150 in bonus bets if you win # Benefits - Get $150 in bonus bets if you win # Features - Bonus bets # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the BetMGM platform and its new player offer. # Storyline - The ad opens with a visual of a person holding a phone displaying the BetMGM app, alongside a basketball, immediately establishing the context of sports betting. This is from the brand's perspective, setting the stage for the offer being presented. - The NBA and BetMGM logos are displayed, reinforcing the partnership and credibility of the platform. This is from the brand's perspective, building trust and legitimacy. - The main offer is presented: "Bet $10 Get $150 IN BONUS BETS*, IF YOU WIN". This is from the brand's perspective, highlighting the potential benefits for new users. - Disclaimer text is included, providing essential information about the offer's terms and conditions, as well as responsible gambling resources. This is from the brand's perspective, ensuring transparency and compliance.

# Ad summary The ad promotes BetMGM, an online gambling service. The ad features a golf club, golf balls, and a phone displaying the BetMGM app, set against a green golf course background, implying association of the brand with golf. The offer is a deposit match. # Brand positioning BetMGM positions itself as a premier online sports betting and gaming platform. The brand seeks to occupy the space of a high-end, reputable service in the online gambling market. By associating with sports like golf and featuring a sleek app interface, BetMGM aims to align with a lifestyle of leisure and excitement. It promotes a functional and entertaining brand experience that leverages a recognizable name to build trust and credibility. # Product The product advertised is the BetMGM online sports betting and gaming app. The app allows users to place bets on sports and play casino games. The ad promotes a "Deposit Match" offer, incentivizing new users to deposit funds into their account. The product is designed for adults of legal gambling age who are interested in sports betting and online gaming, and is available in states where online gambling is legal. The ad addresses potential purchase barriers by including responsible gambling resources, indicating a commitment to player safety and responsible practices. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motif includes a flatlay arrangement of golf-related items (club, balls, phone) on a green surface. The image has subtle color grading to enhance the greens, and likely uses background removal to isolate the elements. The typography is large, bold, and caption-style, aimed at capturing attention and improving scannability in-feed. # Hooks Headline: Get Your Deposit Match* # Funnel stage Bottom of funnel (Conversion) # Pain points The ad does not show a pain point. # Value propositions - Get Your Deposit Match* # Benefits - BONUS BETS # Features - Deposit Match # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is told from the brand's perspective, highlighting their product, value proposition, and commitment to responsible gambling. # Storyline - The ad opens with a golf club and golf balls on a putting green, immediately setting a scene of leisure and sport. The brand is establishing a connection between its product and an upscale recreational activity to target sports enthusiasts. - A smartphone displaying the BetMGM app is placed among the golf equipment, showing how the user can engage with sports betting on the go. From the brand's perspective, the focus is on highlighting the convenience and accessibility of their digital platform. - The phrase "Get Your Deposit Match" is prominently displayed, offering a financial incentive for users to join the platform. BetMGM is emphasizing a direct benefit to potential users, encouraging immediate action and investment in their platform. - At the bottom, the ad provides responsible gambling resources, showcasing the brand's commitment to safety and awareness. The brand is looking to show that they are a responsible gambling service.

# Ad summary This ad features a creator discussing an exclusive new player offer for BetMGM's Court of Legends, where new users can bet $10 and get $150 in bonus bets if they win. # Brand positioning BetMGM is presented as a sports betting platform with an exclusive new player offer. The brand aims to occupy a space in the consumer's mind as a generous and innovative sports betting platform, as well as being a good choice for newcomers, providing an incentive to join the platform. The ad uses a casual, UGC-style approach. # Product The ad promotes BetMGM's Court of Legends and an exclusive new player offer. New users can bet $10 and get $150 in bonus bets if they win. This offer is presented as a way to encourage new users to join the platform and try sports betting with BetMGM. The product is for anyone looking to get a leg up on their sports betting, giving a bigger incentive to choose their platform, especially for newcomers. # Visual style The ad uses a casual, UGC-style aesthetic with handheld camera shots. The production quality is simple and the editing rhythm is quick, with fast cuts between shots. The pacing is consistent and aligns with the spoken content. # Hooks Spoken: Female 1: Open a BetMGM account this month and get an exclusive offer. Text overlay: 00:00–00:03: OPEN A / 00:00–00:03: GAMBLING PROBLEM? CALL 1-800-GAMBLER / 00:00–00:03: BETMGM ACCOUNT / 00:01–00:03: EXCLUSIVE / 00:02–00:03: OFFER. Visual: 00:00–00:03: A blonde female with light skin and brown eyes, wearing a white tank top and black puffy jacket, stands indoors with neutral wall color and black trim. She is center-framed and looks directly at the camera, gesturing with her hands as she speaks. The camera is stationary with slight movement due to being handheld. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the hesitation or risk associated with starting to bet on sports. The ad addresses this by offering an exclusive new player offer with bonus bets, making it more appealing to try out BetMGM. # Value propositions - Exclusive new player offer: Encourages users to open a BetMGM account for a limited-time bonus. - Bonus bets if you win: Provides a financial incentive to start betting with BetMGM. # Benefits - Exclusive offer for new BetMGM accounts - Opportunity to earn bonus bets # Features - New player offer - Bet $10 get $150 in bonus bets if you win # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a creator giving her personal recommendation. # Storyline - 00:00–00:03 A blonde female is discussing the BetMGM offer. - 00:03–00:05 The female asks how exclusive the offer is. - 00:06–00:09 The female is discussing the BetMGM offer again. - 00:09–00:13 The ad shows text for the BetMGM offer.

# Ad summary This ad promotes BetMGM, presenting sports betting as a way to make legendary plays with the app and be like Quinn, a basketball legend. # Brand positioning BetMGM is positioned as an app that allows users to bet on sports, providing a way to make legendary plays. The brand aligns with a lifestyle of excitement and being a legend through sports betting. The ad does not directly address competitor behaviors but focuses on its unique offering within the sports betting category. The brand positioning is emotional, associating sports betting with the idea of becoming legendary. BetMGM aims to occupy the space of making sports betting an aspirational activity. # Product BetMGM is an application for sports betting, designed for individuals who want to engage in sports wagering. The app enables users to make unforgettable plays through sports betting, and the ad highlights that by betting $10 you can get $150 in bonus bets, if you win, which addresses the potential financial risk. The advertisement uses the phrase 'Make It Legendary' to further entice potential customers to use the BetMGM app. # Visual style The ad has a casual, approachable aesthetic with natural lighting and a mix of close-up and medium shots. The editing style uses smooth transitions and static shots, creating a comfortable pace. The production quality leans towards a polished commercial feel, maintaining a balance between professionalism and relatability. The pacing is consistent, and the audio-visual sync is well-coordinated with voiceover lines. # Hooks Spoken: 00:02–00:04 This is Quinn. Text overlay: 00:02–00:05 GAMBLING PROBLEM? CALL 1-800-GAMBLER. / 00:02–00:05 THIS IS / 00:02–00:05 Quinn / 00:04–00:05 (a basketball legend) Visual: 00:01–00:01: A woman with dark skin, identified as Quinn, wearing a blue jacket and gold hoop earrings, bounces a basketball on a colorful patterned couch. The background includes a window with blinds and framed pictures on the wall. The camera framing is medium shot, and the camera movement is a slight zoom in. Text at the bottom says “GAMBLING PROBLEM? CALL 1-800-GAMBLER.” / 00:02–00:05: Close up of the woman identified as Quinn looking to her right. A text overlay appears indicating “THIS IS Quinn (a basketball legend)”. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly mention a pain point, but it implicitly touches on the desire for continued success and staying relevant, especially for someone who has achieved legendary status. # Value propositions - Opportunity to make unforgettable plays through sports betting - Potential for financial gain with bonus bets - Opportunity to 'Make It Legendary' with sports betting # Benefits - Can get $150 in bonus bets, if you win # Features - BetMGM app # Call to action Download the BetMGM app. # Point of view - Brand 100% – The brand voice narrates the ad and promotes its app. # Storyline - 00:01–00:04 The camera focuses on a woman, introduced as Quinn, a basketball legend. - 00:04–00:10 The woman, Quinn, is on a floral patterned couch in front of a window with tan blinds. The narrator highlights her buzzer-beating layup that secured the league championships, cementing her legendary status, conveying her basketball accomplishments. - 00:10–00:14 The narrator transitions to how Quinn stays legendary, shifting the focus to her present activities and interests. - 00:14–00:19 Quinn is seen using the BetMGM app on her phone, implying she continues to make unforgettable plays through sports betting. The focus shifts from her basketball achievements to her use of the BetMGM app. - 00:19–00:24 The ad encourages viewers to be like Quinn by downloading the BetMGM app, presenting the app as a tool for becoming legendary.

# Ad summary This ad promotes BetMGM, highlighting a new player offer where users can bet $10 and get $150 in bonus bets if they win. # Brand positioning BetMGM is presented as a premier online sports betting platform, officially partnered with the NBA. The brand aims to occupy a space of trust and authority within the sports betting market, leveraging its partnership with a major sports league to enhance its credibility. The brand's tone is professional and reliable, appealing to both casual and serious sports fans. By aligning with the NBA, BetMGM positions itself as a legitimate and regulated platform, differentiating itself from less reputable or unregulated competitors. The brand positioning is both functional, offering a platform for sports betting, and emotional, tapping into the excitement and engagement of sports fandom. # Product The product being advertised is BetMGM's online sports betting platform, specifically highlighting a new player offer. New users are incentivized to bet $10 and receive $150 in bonus bets if their initial bet wins. This offer is designed to attract new users by reducing the risk associated with their first bet and increasing the potential reward. The ad addresses the purchase barrier of initial investment and risk by providing a substantial bonus. The offer is framed as a limited-time opportunity, as the bonus bets expire in 7 days. The product is for individuals who are at least 21 years old and located in eligible states (NJ, PA, and ON) and new players only. # Visual style The ad has a clean and modern visual style with a focus on clear messaging and branding. The production quality is high, with professional typography and a well-composed image. The color palette is neutral, with beige and white tones dominating the background and clothing, while the logos and text provide pops of color. The image treatment is minimal, with no obvious filters or effects. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Bet $10 Get $150 IN BONUS BETS*, IF YOU WIN # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Bet $10, get $150 in bonus bets if you win # Benefits - Get $150 in bonus bets if you win # Features - New player offer - Bonus bets # Call to action None used. # Social proof - AUTHORIZED GAMING PARTNER OF THE NBA # Point of view - Brand: The brand's point of view is present throughout the ad, as it promotes its platform and offers incentives to new users. The brand is communicating its value proposition and establishing its credibility. - Customer: The customer's point of view is represented by the visual of a person holding a phone with the BetMGM app, suggesting ease of use and accessibility. The customer is being shown how they can engage with the platform. # Storyline - The ad starts by showcasing the BetMGM brand alongside the NBA logo, immediately establishing credibility and partnership. This is intended to build trust and signal that BetMGM is an authorized and reputable platform. The brand is telling the audience that it is a legitimate and trustworthy option for sports betting. - The ad then highlights a new player offer: "Bet $10 Get $150 IN BONUS BETS*, IF YOU WIN." This is the core value proposition, designed to entice new users to sign up and place their first bet. The brand is telling the audience about the potential reward and minimizing the initial risk. - The ad includes fine print stating "*BONUS BETS EXPIRE IN 7 DAYS. ONE NEW PLAYER OFFER ONLY. ADD'L TERMS." and "GAMBLING PROBLEM? CALL 1-800-GAMBLER." This is to ensure transparency and responsible gambling. The brand is telling the audience about the terms and conditions and providing resources for problem gambling. - The ad concludes with a visual of a person holding a phone displaying the BetMGM app while holding a basketball. This reinforces the connection to sports and showcases the user-friendly mobile platform. The brand is showing the audience how they can easily access and use the platform.

# Ad summary This ad promotes BetMGM's new player offer, where new users can get up to $1,500 paid back in bonus bets if they don't win. The ad features a golf bag and driving range in the background, appealing to golf enthusiasts. # Brand positioning BetMGM is positioned as a leading online sports betting and gaming platform. The brand offers users the opportunity to engage in sports betting. The brand aims to occupy the space of a premium, trustworthy, and exciting sports betting provider. BetMGM promotes a lifestyle of excitement and engagement with sports culture. By associating with golf and offering substantial bonus bets, the brand implies a high-value and potentially rewarding experience, standing out from competitors by mitigating risk for new users. # Product The product advertised is a new player offer from BetMGM, providing new users with a safety net for their initial bets. The offer allows new players to get up to $1,500 paid back in bonus bets if they don't win. This promotion aims to reduce the risk associated with sports betting, encouraging new users to try the platform without the fear of losing their initial investment. The offer addresses the common barrier of entry to sports betting by providing a potential refund in the form of bonus bets, incentivizing new users to join BetMGM. The ad language focuses on the potential reward while mitigating the risk, highlighting the value proposition for new players. # Visual style The ad uses a realistic, high-quality visual style with soft natural lighting. The image is well-composed, featuring a golf bag and driving range, creating a clear association with the sport. The typography is clean and legible, with a clear hierarchy of information. The overall aesthetic is professional and inviting, aiming to appeal to golf enthusiasts and potential sports bettors. # Hooks Headline: $1,500 PAID BACK # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the risk of losing money when starting to bet on sports, which can deter potential new users from trying a platform like BetMGM. This risk is signaled in the phrase "IF YOU DON'T WIN." # Value propositions - Mitigate risk by receiving bonus bets back if initial bets lose. - Opportunity to try BetMGM with less financial risk. # Benefits - Get up to $1,500 paid back if you don't win # Features - Bonus bets # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad uses the BetMGM logo and promotional messaging to convey its brand identity and current new player offer. # Storyline - The ad starts with the BetMGM logo to establish the brand and its identity. This communicates brand recognition and assures the viewer of the ad's legitimacy from the brand's perspective. - The ad continues by highlighting a 'New Player Offer' and stating 'Get up to $1,500 Paid Back in Bonus Bets, If You Don't Win.' This immediately grabs the viewer's attention by offering a valuable incentive and clearly communicating the main benefit from BetMGM's perspective. - The ad finishes with the image of a golf bag on a driving range, visually associating the offer with the sport of golf and its lifestyle. This reinforces the target audience and context from an external source.

# Ad summary This ad promotes the BetMGM app by featuring Quinn, a basketball legend. The ad shows how Quinn stays legendary by using the BetMGM app to make bets, highlighting a new player offer for up to $1500 paid back in bonus bets if you don't win. The ad encourages viewers to "Be like Quinn" and "Make it legendary" by downloading the app. # Brand positioning BetMGM is presented as an innovative and accessible platform that enables users to maintain their edge and achieve legendary status. The brand seeks to occupy the space of an empowering tool that helps individuals make smart, strategic plays in sports betting. BetMGM aligns with a lifestyle of ambition, skill, and staying ahead of the game. Rather than following the outdated perception of gambling, the brand positions itself as a modern means of enhancing engagement with sports. Its positioning is both functional, offering a platform for betting, and emotional, promising an opportunity to achieve legendary moments. # Product The BetMGM app is a mobile platform that enables users to place bets on sports. The app offers a new player offer of up to $1500 paid back in bonus bets if the user doesn't win, addressing a potential barrier to entry by reducing the risk for new users. The product is for people interested in sports betting and who want to make strategic plays. The app aims to enhance engagement with sports and offers users the opportunity to achieve legendary moments, encouraging viewers to download the BetMGM app. # Visual style The ad has a bright, clean aesthetic with a mix of static and dynamic shots. The editing style incorporates smooth transitions and some jump cuts, giving it a modern feel. The production quality appears to be a hybrid between a polished commercial and UGC, creating a relatable tone. The pacing is consistent, with the visuals and on-screen text timed well with the voiceover. The ad maintains a consistent visual theme with bright lighting and a playful font. # Hooks Spoken: 00:02–00:05 Female 1: This is Quinn, a basketball legend. Text overlay: 00:03–00:05 / THIS IS Quinn / (a basketball legend) Visual: 00:01–00:03 A medium shot shows an African-American woman sitting on a floral patterned sofa with a basketball in her hands. She is wearing a blue jacket, a white t-shirt with an orange neckline, and light blue jeans. The background includes a window with blinds, framed pictures on the wall, and a radiator. The camera is stationary, focusing on her upper body as she looks slightly upward and smiles. / 00:03–00:05 A close-up shot focuses on the African-American woman as she looks off-camera with a slight smile. She is holding a basketball, and the background includes a floral sofa and a window with blinds. The text "THIS IS Quinn (a basketball legend)" is overlaid on the image in a playful sans-serif font. The lighting is bright, and the camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that staying relevant and "legendary" requires continuous action and engagement, which can be a challenge for some people. It doesn't directly state a frustration, but it sets up the idea that maintaining a certain status or level of excitement requires effort. # Value propositions - Download the BetMGM app and potentially get up to $1500 back in bonus bets if you don't win # Benefits - Opportunity to stay legendary - Chance to make unforgettable plays - Get up to $1500 paid back in bonus bets if you don't win # Features - BetMGM app - New Player Offer # Call to action Download the BetMGM app # Social proof - This is Quinn, a basketball legend. - "Be like Quinn." # Point of view - Customer 100% – The entire ad features a customer of BetMGM explaining how a famous person uses the app. # Storyline - 00:01–00:03 A basketball is tossed to a seated woman. - 00:02–00:05 A woman sitting on a sofa with a basketball is introduced as Quinn, "a basketball legend." - 00:05–00:07 Quinn tosses a basketball up in the air. - 00:06–00:11 The woman on the sofa is talking about how Quinn's "legendary moment was cemented." - 00:11–00:15 The woman is now laying back on the sofa as she asks, "How does a legend stay legendary?" - 00:15–00:18 The woman, shown to be Quinn, is holding her phone, which displays the BetMGM app. - 00:15–00:19 The voiceover continues, stating, "Well, she's got the BetMGM app and is on her way to making another unforgettable play." - 00:19–00:20 Quinn is now lying down on the floral patterned sofa, looking at her phone. - 00:19–00:24 Text states, "Be like Quinn," and the ad highlights a "New Player Offer" to "Get up to $1500 paid back in bonus bets, if you don't win." - 00:24–00:25 The ad ends with text stating, "Make it legendary," along with the BetMGM logo and gambling problem disclaimers.

# Ad summary This ad promotes BetMGM, highlighting a new player offer where users can get up to $1,500 paid back in bonus bets if they don't win. # Brand positioning BetMGM is presented as a premier sports betting platform, officially partnered with the NBA. The brand aims to occupy the space of a trusted and authorized gaming partner, offering a legitimate and regulated betting experience. By aligning with a major sports league like the NBA, BetMGM seeks to enhance its credibility and appeal to sports enthusiasts. The brand's positioning is both functional, providing a platform for sports betting, and emotional, tapping into the excitement and potential rewards of sports wagering. BetMGM follows category norms by offering bonuses and promotions to attract new users, while also emphasizing responsible gambling. # Product The product being advertised is BetMGM's sports betting platform, which allows users to place bets on various sporting events. The ad is targeted towards new players, enticing them with a special offer. The key feature highlighted is the "New Player Offer," where users can get up to $1,500 paid back in bonus bets if they don't win. This offer addresses the purchase barrier of potential losses, providing a safety net for new users. The ad emphasizes that this is a limited-time offer with specific terms and conditions, including that the bonus bets expire in 7 days and are subject to eligibility requirements. The platform is presented as a way to engage with sports in a more exciting and potentially rewarding way. # Visual style The ad has a clean and straightforward visual style, with a focus on clear messaging and branding. The production quality appears to be studio-shot, with well-lit and professionally composed elements. The visual motifs include the use of sports-related imagery (basketball, sneakers) to connect with the target audience. The image treatment is minimal, with a focus on natural colors and lighting. The typography is large and bold, ensuring that the key message is easily scannable. The overall style is designed to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: Get up to $1,500 PAID BACK IN BONUS BETS*, IF YOU DON'T WIN # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the fear of losing money when trying a new sports betting platform. "IF YOU DON'T WIN" directly acknowledges the risk involved in betting. # Value propositions - Get up to $1,500 paid back in bonus bets if you don't win, making it a low-risk way to try the platform. # Benefits - Reduced risk for new users - Opportunity to win without losing initial investment # Features - New Player Offer - Up to $1,500 paid back in bonus bets # Call to action None used. # Social proof - The ad features the NBA logo and states "AUTHORIZED GAMING PARTNER OF THE NBA", leveraging the credibility and recognition of the NBA to build trust in BetMGM. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes its platform and offers incentives to new users. The brand is communicating its value proposition and establishing its credibility through the NBA partnership. # Storyline - The ad starts by establishing credibility through the NBA partnership, signaling to the audience that BetMGM is a legitimate and authorized platform. This is told from the brand's perspective to build trust and recognition. - Next, the ad introduces a "New Player Offer" to grab the audience's attention and incentivize them to try the platform. This is told from the brand's perspective, highlighting the benefits of joining BetMGM. - The ad then details the offer, stating that new players can get up to $1,500 paid back in bonus bets if they don't win. This is told from the brand's perspective, emphasizing the value proposition and reducing the risk for new users. - Finally, the ad includes a disclaimer about responsible gambling and the terms and conditions of the offer. This is told from the brand's perspective, ensuring transparency and promoting responsible behavior.

# Ad summary This image ad promotes BetMGM, highlighting a special offer for first-time bets. It features a basketball, sneakers, and a phone displaying the BetMGM app, targeting sports enthusiasts and potential new users in Puerto Rico. # Brand positioning BetMGM is presented as a modern and accessible platform for sports betting, particularly associated with the NBA. The brand aims to occupy the space of a reliable and authorized gaming partner, offering a user-friendly experience through its app. The brand aligns with the excitement and engagement of sports culture, positioning itself as a legitimate and trustworthy option for fans looking to enhance their experience through betting. It emphasizes its official partnership with the NBA, reinforcing its credibility and appeal to sports enthusiasts. # Product The product being advertised is the BetMGM sports betting platform, accessible via a mobile app. It is targeted towards individuals interested in sports, particularly basketball, and who are of legal gambling age (18+ for retail betting and 21+ for online sports betting). The ad highlights a special offer for first-time users, providing up to $250 back in bonus bets if their initial wager doesn't win. This offer aims to lower the barrier to entry for new customers, addressing the risk associated with betting. The ad also mentions that the offer is exclusively for new clients and subject to eligibility requirements, creating a sense of exclusivity and urgency. # Visual style The ad features a clean and modern design with a focus on visual clarity. The production quality appears to be studio-shot, with professional lighting and composition. The visual motifs include a combination of sports-related imagery (basketball, sneakers) and digital elements (smartphone, app logo). The image treatment involves color grading to create a cohesive and appealing aesthetic. The typography is large and bold, ensuring readability and impact. The overall style is designed to be eye-catching and informative, aiming to capture attention and convey the key message quickly. # Hooks Headline: Obtenga hasta $250 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the risk and hesitation associated with placing an initial bet on a sports betting platform. "DE VUELTA EN APUESTAS DE BONIFICACION*, SI NO GANA" (Back in Bonus Bets if you don't win) directly counters the fear of losing money on the first try. # Value propositions - First bet offer: Get up to $250 back in bonus bets if your first bet loses, reducing the risk of trying the platform. # Benefits - Opportunity to bet on sports - Potential to receive bonus bets if the first bet loses - Access to a reputable and authorized gaming platform # Features - Mobile app for sports betting - Partnership with the NBA - Offer valid for new clients only - Offer available to residents of Puerto Rico # Call to action None used. # Social proof - AUTHORIZED GAMING PARTNER OF THE NBA # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its services and special offers. # Storyline - The ad opens by showcasing a basketball, sneakers, and a phone displaying the BetMGM app. This is intended to visually connect the brand with sports culture and a modern, mobile-first approach to betting. The brand is telling the story. - The ad then highlights the "OFERTA DE PRIMERA APUESTA" (First Bet Offer), promising up to $250 back in bonus bets if the first bet loses. This is intended to incentivize new users to try the platform by reducing the risk associated with their initial wager. The brand is telling the story. - The ad includes the logos of the NBA, BetMGM, and Casino del Mar at La Concha Resort, reinforcing the brand's credibility through partnerships and associations with established entities. The brand is telling the story. - The ad concludes with legal disclaimers and responsible gaming information, ensuring transparency and promoting responsible betting practices. The brand is telling the story.

# Ad summary This ad for BetMGM promotes an offer for new players. The offer is to get up to $1,500 paid back in bonus bets if the player doesn't win. The ad features a basketball and the words "March Matchups." # Brand positioning BetMGM is presented as a sports betting platform looking to acquire new players with an enticing offer. The brand wants to position itself as a go-to choice for sports betting enthusiasts, especially during major sporting events like the "March Matchups." By offering a safety net for new users (up to $1,500 paid back in bonus bets if they don't win), the brand attempts to lower the risk associated with online betting and encourages potential customers to try their platform. This approach promotes a functional benefit (reduced risk) combined with the excitement of sports betting. # Product The ad promotes BetMGM's online sports betting platform, focusing on a special offer for new players. Specifically, new players can receive up to $1,500 paid back in bonus bets if they don't win. This promotion is explicitly tied to "March Matchups," indicating it is related to basketball games occurring in March. The offer aims to reduce the risk for new bettors, encouraging them to try the platform without the fear of immediate financial loss. The ad addresses the purchase barrier of potential losses by providing a safety net. # Visual style The ad uses a combination of bold text, a gradient background, and a basketball image to attract attention. The design is sleek and modern, with a focus on highlighting the offer. The use of contrasting colors (black, white, and gold) creates visual interest. The production quality appears highly polished. # Hooks Headline: Get up to $1,500 PAID BACK IN BONUS BETS*, IF YOU DON'T WIN # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the risk of losing money when betting on sports. "IF YOU DON'T WIN" clearly implies this potential loss, which can deter new users from trying the platform. # Value propositions - The offer to get up to $1,500 paid back in bonus bets lowers the initial risk for new players, making it easier to try out the platform. # Benefits - Opportunity to win money betting on sports - Risk mitigation for new users # Features - Bonus bets - New player offer # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the offer of \"Get up to $1,500 PAID BACK IN BONUS BETS*, IF YOU DON'T WIN.\" This message is coming directly from the brand to entice the viewer to engage with their product. - External source: The bottom text presents resources for gambling problems, which is an external responsibility for any gambling company to include. # Storyline - The ad starts by introducing the BetMGM brand and highlighting a new player offer, immediately grabbing attention with the promise of a valuable benefit. This is told from the brand's perspective, aiming to entice new users to join their platform. - The core message is centered around the offer: "Get up to $1,500 PAID BACK IN BONUS BETS*, IF YOU DON'T WIN." This is presented from the brand's perspective, emphasizing the reduced risk associated with trying their platform. - The promotion is linked to "MARCH MATCHUPS," creating a timely and relevant context for sports betting enthusiasts. This part of the story is delivered from the brand's angle, aligning the offer with a popular sporting event to increase engagement. - The ad concludes by including disclaimers about gambling problems and the expiration of bonus bets, adding a layer of responsibility and transparency. This information is provided from an external source/regulatory standpoint, ensuring compliance and consumer awareness.

# Ad summary The advertisement promotes BetMGM, highlighting their live tracking feature for March Matchups. It includes a new player offer of Bet $10 Get $150 in bonus bets if you win. # Brand positioning The BetMGM brand is presented as a modern and user-friendly platform for sports betting. It occupies the space of a reliable and engaging sports betting experience, particularly during key events like March Matchups. The brand aligns with values of real-time engagement and ease of use. The brand is functional, emphasizing real-time tracking and promotional offers. # Product The featured product is the BetMGM mobile app, designed for sports betting, specifically during the March Matchups. The app includes a live tracking feature to keep users engaged with real-time updates and betting options. A prominent feature highlighted is a new player offer where users can bet $10 and get $150 in bonus bets if they win. The product addresses the barrier of entry for new users by offering an enticing welcome bonus. The app includes a user-friendly interface with real-time data and simple cash-out options. # Visual style The ad has a polished, commercial aesthetic. The editing style includes smooth transitions and static shots. The pacing is moderate. The cuts are timed to voiceover lines. # Hooks Spoken: 00:01-00:06: Male 1: March Matchups is here, and BetMGM has live tracking to keep you locked in. Text overlay: 00:00–00:06: GAMBLING PROBLEM? CALL 1-800-GAMBLER. / 00:01–00:06: MARCH MATCHUPS / 00:02–00:06: BETMGM HAS LIVE TRACKING TO KEEP / 00:05–00:06: YOU LOCKED IN. Visual: 00:00–00:06: A man in a black suit and white shirt is sitting cross-legged in a lime green velvet chair. He is positioned in the center of the frame, looking directly at the camera and speaking. Behind him is a golden, draped curtain. He holds up a phone displaying the BetMGM app. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that sports fans want to stay engaged with their favorite events but may find it hard to keep up with real-time updates. The 'locked in' line signals the app provides constant engagement. # Value propositions - Real-time engagement via live tracking keeps you connected to the game. - Risk-free entry for new players with the chance to win bonus bets. # Benefits - Stay locked in with real-time sports updates. - Get bonus bets as a new player. # Features - Live tracking - New player offer: Bet $10 Get $150 in bonus bets if you win # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered in the official voice of the brand, with a focus on product claims and promotional offers. # Storyline - 00:00–00:06 The ad begins with a man in a suit sitting in a chair, introducing the topic of March Matchups and BetMGM’s live tracking feature. - 00:06–00:07 The camera zooms in to show the BetMGM app’s interface on a phone screen, featuring the live tracking and cash-out options. - 00:07–00:11 The app displays the new player offer: Bet $10 Get $150 in bonus bets if you win. - 00:11–00:13 The offer is displayed in full screen and the ad ends with the BetMGM logo.