How Nintendo of America Advertises on Meta

# Ad summary This ad promotes the Super Mario Bros. Wonder Nintendo Switch 2 Edition video game. It highlights the inclusion of Rosalina as a playable character, new ways to play together, and new courses. # Brand positioning Nintendo is presented as a well-established, family-friendly brand that aims to deliver fun and engaging gaming experiences for a broad audience. The ad promotes a sense of wonder and adventure, aligning with the brand's image of creating imaginative and immersive worlds. Nintendo is following category norms by releasing new iterations of its established IPs. The brand's positioning is both functional, with the focus on new game features and products, and emotional, evoking nostalgia and excitement through beloved characters and imaginative worlds. # Product The Super Mario Bros. Wonder Nintendo Switch 2 Edition is presented as an updated version of the popular video game, designed for the Nintendo Switch 2 console. The game features classic characters like Mario, Luigi, and Princess Peach, but now includes Rosalina as a playable character, all of whom adventure across the Flower Kingdom. The ad highlights that this version includes new ways to play together, suggesting multiplayer capabilities, and all-new boss courses for the Koopalings. Available now, the viewer can either get the complete adventure or expand their game with just the upgrade pack. # Visual style The ad features a colorful and playful aesthetic with a high-end production quality, combining vibrant game footage with clear, well-designed graphics. The editing style includes quick cuts to showcase different aspects of the game and its features, synced with the upbeat music. The production quality is polished, aiming to appeal to a broad audience and enhance the sense of wonder associated with the game. The pacing is fast, maintaining energy and excitement throughout the ad. # Hooks Spoken: 00:03–00:07: Experience more wonder in Super Mario Brothers Wonder Nintendo Switch 2 Edition, plus meetup in Bellabel Park. Text overlay: 00:03–00:07: Experience more Wonder Visual: 00:03–00:07: The frame showcases the Super Mario Bros. Wonder Nintendo Switch 2 Edition game cover set against a bright, colorful background featuring floating islands, a blue sky, and a body of water in the distance. The game cover features Mario and other characters in a cartoon style. Text on the cover reads, 'Super Mario Bros. Wonder' and 'Nintendo Switch 2 Edition'. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - New game edition - New ways to play - Game expansion capabilities # Benefits - Complete Adventure - Expand your game with the upgrade pack # Features - Nintendo Switch 2 Edition - New ways to play together - All new boss courses # Call to action Available now. # Social proof - None used. # Point of view - Brand 100% – This is communicated through a voiceover, visuals of the game, and on-screen text, all promoting the product from the brand's perspective. # Storyline - 00:00–00:01 The ad begins with the Nintendo Switch logo, indicating the brand being promoted. - 00:01–00:02 00:01–00:02: A pixelated Super Mario Bros. 40th anniversary logo appears, celebrating the franchise's milestone. The perspective is from the brand, aiming to evoke nostalgia and celebrate its history. - 00:02–00:07 00:02–00:07: The Nintendo Switch 2 Edition of Super Mario Bros. Wonder is showcased against a whimsical background. A voiceover introduces the game and its features. The perspective is from the brand, promoting the product and encouraging viewers to experience more wonder. The tonal cues are upbeat and enthusiastic, building excitement for the game. - 00:07–00:17 00:07–00:17: The ad presents gameplay footage featuring Rosalina joining Mario and friends. The perspective shifts to show the possibilities within the game, emphasizing the fun and new adventures available. The tonal cues are playful and exciting, highlighting the game's interactive and engaging aspects. - 00:17–00:22 00:17–00:22: The ad continues with gameplay footage, emphasizing new ways to play together. This builds on the previous moment, highlighting the social aspect of the game. The brand's perspective remains focused on showcasing the game's features and encouraging interaction. - 00:22–00:28 00:22–00:28: A call to action appears, inviting viewers to get the complete adventure or expand their game with just the upgrade pack. This is a direct response to the features showcased, now moving to conversion. The perspective is from the brand, prompting viewers to purchase the game or upgrade. The tonal cues are direct and persuasive. - 00:28–00:30 00:28–00:30: The ad concludes with the Nintendo logo, reinforcing brand recognition. This provides a final brand confirmation.

# Ad summary This ad promotes the game Super Mario Bros. Wonder for the Nintendo Switch 2 edition, featuring a meet up event in Bellabell Park. The ad showcases the gameplay and graphics and invites viewers to purchase the game either physically or digitally. # Brand positioning Nintendo positions itself as a family-friendly and nostalgic brand. With the Super Mario Bros. franchise, the brand continues to deliver fun and engaging games, evoking emotions of fun and community. Nintendo pushes against the norm of single-player gaming by promoting a multiplayer feature that allows players to meet up virtually in the Bellabell Park area, offering an experience that is both familiar and innovative. # Product The ad promotes Super Mario Bros. Wonder for the Nintendo Switch 2 edition. The game includes a multiplayer feature that allows players to meet up in Bellabell Park, enhancing the social aspect of the game. It is available both physically and digitally. This edition aims to provide an immersive experience with enhanced graphics and interactive environments. By offering a blend of familiar characters and innovative gameplay, Super Mario Bros. Wonder encourages both new and returning players to explore the wonder of the game, highlighting its accessibility and social appeal. # Visual style The ad combines polished 3D animation with gameplay footage to present a seamless visual experience. The editing style includes quick cuts to maintain an energetic pace. The production quality is high-end, resembling a polished commercial, aligning with the brand’s premium image. The pacing is consistent throughout, enhancing the ad's engaging nature. # Hooks Spoken: Female 1: Super Mario Brothers Wonder Nintendo Switch 2 edition, plus meet up in Bellabell Park. Visual: 00:00–00:01: A 3D animated scene shows Mario, Princess Peach, and another character running and jumping across a series of green pipes. The background is a blue, mountainous landscape with floating pink objects. Water splashes as the characters move. The Nintendo and game logos are visible in the upper left and right corners. / 00:01–00:02: The scene changes to the characters floating in a white sky surrounded by falling petals. The camera angle is low, looking up at the characters, with the same logos visible in the corners. / 00:02–00:03: Gameplay footage displays characters interacting on a colorful, floating platform. The names of other players (Polly, Andre) are visible, and the avatars are interacting with objects in the game. The camera shows an in-game perspective. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not highlight any specific pain points, but it implies that traditional single-player games can be isolating. The ad addresses this by emphasizing the multiplayer feature and the ability to meet up virtually. # Value propositions - Engage in a fun and interactive game with friends - Experience enhanced gameplay on the Nintendo Switch 2 - Enjoy the social aspects of gaming by meeting up in Bellabell Park # Benefits - Fun and engaging gameplay - Social interaction with other players - Immersive gaming experience # Features - Nintendo Switch 2 edition - Multiplayer feature - Meet up in Bellabell Park # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad conveys the brand's message through official visuals and text overlays, presenting the game's features and availability. # Storyline - 00:00–00:02 The ad opens with animated characters from the Super Mario Bros. franchise, including Mario, Princess Peach, and others, running and jumping through a vibrant, colorful landscape with various interactive elements. The scene captures the fun and immersive gameplay of the new Super Mario Bros. Wonder game. - 00:02–00:03 The scene transitions to show the characters flying through the air amidst falling flower petals, highlighting the game's whimsical and imaginative environments. The aerial view emphasizes the freedom and playful exploration the game offers. - 00:03–00:04 The perspective shifts to an in-game view where various players are shown interacting on a colorful platform. This demonstrates the multiplayer functionality, with players’ names and avatars visible. The scene underscores the social aspect of the game and the shared fun players can have together. - 00:04–00:05 The ad concludes by showcasing the game's packaging for both the standard edition and the upgrade pack for Nintendo Switch. The text overlay emphasizes that the game is 'AVAILABLE BOTH PHYSICALLY AND DIGITALLY,' providing viewers with options for how they can purchase and play the game.

# Ad summary The ad promotes Super Mario Bros. Wonder Nintendo Switch 2 Edition, highlighting the ability to experience more wonder with a meetup at Bellabel Park. It offers the complete adventure or just the upgrade pack, available both physically and digitally. # Brand positioning Nintendo's Mario franchise is a cornerstone of family-friendly gaming. This ad positions the brand as ever-evolving, offering fresh experiences while remaining rooted in beloved characters and worlds. It aligns with a playful and imaginative lifestyle. Nintendo is not pushing against category norms but builds upon its established legacy, retaining a functional aspect through providing fun for consumers of all ages, alongside an emotional connection through nostalgia and joy. # Product The ad features Super Mario Bros. Wonder Nintendo Switch 2 Edition, along with the Meetup in Bellabel Park add-on, available as both the complete game or an upgrade pack for existing Nintendo Switch users. It's a family-friendly adventure game promising more wonder for players. It is available both physically and digitally. The ad emphasizes the game's accessibility and the option to expand the gaming experience with the upgrade pack. The product aims to provide new adventures for existing fans and newcomers alike. # Visual style The ad has a polished commercial feel with bright, vibrant colors and smooth transitions. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The ad is visually consistent with Nintendo's brand aesthetic. The pacing is upbeat, syncing well with the cheerful music. # Hooks Spoken: 00:00–00:04 Experience more wonder in Super Mario Brothers Wonder Nintendo Switch 2 Edition. Text overlay: 00:00–00:04 Nintendo / 00:00–00:04 SWITCH / 00:00–00:04 SUPER MARIO BROS. / 00:00–00:04 40 / 00:00–00:04 Experience more wonder / 00:00–00:04 In SUPER MARIO BROS. WONDER Nintendo Switch 2 Edition Visual: 00:00–00:03: A rotating shot of the Super Mario Bros. Wonder Nintendo Switch 2 Edition game case. The background features a bright blue sky, rolling green hills, and a whimsical castle. The game case is red with character art. The lighting is bright and cheerful. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Complete adventure or upgrade pack offers flexible purchasing options. - Available both physically and digitally # Benefits - Experience more wonder # Features - Nintendo Switch 2 Edition - Meetup in Bellabel Park # Call to action None used. # Social proof - 00:07–00:09: Gameplay footage of player interactions with comments and support each other, creating a sense of community. # Point of view - Brand 100% – The ad is delivered from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:03 The ad opens with a rotating display of the Super Mario Bros. Wonder Nintendo Switch 2 Edition game case against a colorful backdrop. - 00:00–00:04 The narrator encourages the viewer to experience more wonder with the game and its special edition, setting a tone of excitement and adventure. - 00:04–00:07 The scene shifts to gameplay footage featuring classic characters like Mario, Luigi, Peach, and Rosalina navigating a vibrant and whimsical level. - 00:07–00:09 Following this, the gameplay shows user interactions in the multiplayer mode, where characters leave comments and support each other in the game. - 00:09–00:09 The user then sees a rotating game play scene against a purple night sky. - 00:09–00:13 The narrator prompts the viewer to get the complete adventure or expand their game with just the upgrade pack, offering different options for purchase. - 00:13–00:15 The ad concludes by stating that the game is available now, reinforcing the message of immediate access and inviting the viewer to take action.

# Ad summary This image ad for Super Mario Bros. Wonder features Mario and other characters from the game and is meant to be played solo or with friends. It includes the tagline 'Share the Wonder'. # Brand positioning Nintendo is presented as a purveyor of joyful and imaginative entertainment experiences. This ad promotes an interactive experience aimed at bringing people together (or playing solo), while embracing a sense of wonder and playfulness. By focusing on characters and vibrant settings, Nintendo reinforces its position as a creator of accessible and engaging games that appeal to a wide audience. The brand leverages the power of its well-established characters and worlds to deliver familiar yet innovative gaming experiences, appealing to both nostalgic fans and new players. # Product Super Mario Bros. Wonder for the Nintendo Switch 2 Edition is a video game, in which players can 'Share the Wonder' while playing solo or with friends. The game features characters like Mario, Luigi, and Princess Peach as well as various others. Players can "Meetup in Bellabel Park." # Visual style The ad's visual style is highly polished and colorful, typical of Nintendo's branding. The cartoon characters are vibrant and three-dimensional. The composition is dynamic with characters jumping and objects floating. The background transitions from a grassy landscape to a patterned teal, offering visual depth. Overall, the aesthetic is playful and inviting, designed to capture attention and convey the fun of the game. # Hooks Headline: SHARE THE WONDER # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Enjoy the game on your own or connect with others for a shared experience. # Benefits - SHARE THE WONDER # Features - PLAY SOLO OR WITH FRIENDS # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, showcasing the game's key features, characters, and tagline, all serving to promote Super Mario Bros. Wonder. # Storyline - The ad opens with a dynamic, colorful scene showcasing the main characters of Super Mario Bros. Wonder set against a whimsical, animated landscape. This instantly conveys the vibrant and imaginative world of the game, capturing the audience's attention and setting a playful tone from the start. The brand is highlighting key characters, visually indicating the fun and adventure awaiting players. - The focal point shifts to the game's title and the Nintendo Switch logo, immediately informing the audience of the game's name and platform. This provides clear brand recognition and sets expectations for the type of gaming experience offered. The brand is clearly presenting the product name and availability. - Finally, the ad concludes with the tagline 'Share the Wonder, play solo or with friends,' reinforcing the game's accessibility and social play aspects. This encourages viewers to either enjoy the game on their own or connect with others for a shared experience. The brand is explicitly inviting viewers to embrace the social and individual aspects of the game.

# Ad summary This ad promotes the video game Mario Tennis Fever for Nintendo Switch 2. It features a diverse family enjoying the game together while an upbeat voiceover introduces the game's unique rules and features. The visuals alternate between real-life family gameplay and in-game footage, emphasizing the fun and engaging experience of playing Mario Tennis Fever. # Brand positioning Nintendo is portrayed as a family-friendly entertainment brand that encourages interactive experiences. The brand's positioning is casual and fun, suggesting that its games are meant for everyone, as evidenced by the range of ages and personalities shown in the family playing the game. The brand also presents itself as innovative, offering unique gaming experiences that defy conventional norms, as highlighted by the game's unexpected rule-bending features. The brand focuses on accessibility and enjoyment for all. # Product Mario Tennis Fever is a video game for the Nintendo Switch 2. It is presented as a unique tennis experience with unconventional rules and features that enhance the fun and excitement of traditional tennis games. The game includes elements such as 'Inky Shots' that obscure the opponent's vision, 'Lightning Shots' that add a shock element, and 'a stroke of wonder' that can transform the match with unexpected twists. These features are designed to add variety and surprise to the gameplay, making each match a potentially unpredictable event. The ad emphasizes the accessibility and fun of the game, suggesting it can be enjoyed by players of all ages and skill levels, making it suitable for family entertainment. # Visual style The ad has a clean and bright aesthetic. It blends high-definition game footage with natural, family-style scenes. The editing uses quick cuts to intersperse the game and real-life shots, timed to the upbeat music, creating a fast-paced rhythm. The overall production quality is polished, giving the impression of a professional commercial, but the family scenes are relatable and authentic, aligning with a UGC feel. The pacing is consistent, with cuts happening approximately every 2-3 seconds. # Hooks Spoken: Mario Tennis Fever plays by its own rules. Text overlay: EVERYONE / E / ESRB Visual: 00:03–00:04: A split screen shows the upper half of a young woman with curly brown hair, light skin, wearing a beige t-shirt with a horse design, smiling faintly in a bright, naturally lit living room. The bottom half of the split screen shows a young boy with brown hair, light skin, and glasses, wearing a red and blue striped t-shirt, also in a brightly lit living room with artwork on the wall. The camera angle is head-on and stationary for both. / 00:04–00:07: Close up of Mario character in a tennis outfit serving a tennis ball on a green tennis court. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Unpredictable matches - Family-friendly fun # Benefits - unique tennis experience - unconventional rules - enhance the fun and excitement # Features - Inky Shots - Lightning Shots - a stroke of wonder can transform the match # Call to action None used. # Social proof - None used. # Point of view - Customer 60% – Shows a diverse family enjoying the game, implying the fun and engaging user experience. - Brand 40% – Presents official game footage and a voiceover that highlights the game’s key features and rules. # Storyline - 00:00–00:03 The ad opens with the Nintendo Switch logo and animated Mario characters to build brand recognition and set a playful tone. - 00:03–00:07 00:03–00:07: A split-screen shows a young girl and boy looking and reacting to something outside the frame. This establishes the setting as a real family environment and creates a sense of anticipation and engagement before the game footage is introduced. - 00:07–00:13 00:07–00:13: Game footage shows characters using an 'Inky Shot' that obscures the opponent's vision with black ink. This is paired with the voiceover explaining 'Rule one, sometimes you can play dirty,' setting a tone of playful mischief and non-traditional gameplay. - 00:13–00:18 00:13–00:18: The scene cuts to a family playing the game, followed by footage of a 'Lightning Shot' being used in the game, accompanied by the voiceover stating, 'Rule two, don't be afraid to shock your opponents.' This emphasizes the interactive and exciting elements of the game, as well as its family-friendly appeal. - 00:18–00:24 00:18–00:24: The ad shows more family gameplay with an emphasis on surprise and laughter, followed by in-game footage where a 'stroke of wonder can transform the match,' reinforcing the element of unexpected twists that keep the game exciting and unpredictable. - 00:24–00:29 00:24–00:29: Final shots display the game interface, characters, console, and available platforms, along with the text 'Available Now', completing the product showcase and purchase information.

# Ad summary This ad promotes the new Mario Tennis Fever video game, available only on Nintendo Switch 2. The ad showcases a family playing the game together, enjoying the fun and exciting features of the game. # Brand positioning Nintendo Switch 2 is presented as a modern and innovative gaming system designed for family entertainment and interactive experiences. It aims to occupy a space in the consumer's mind as a fun, engaging, and versatile gaming console that can be enjoyed by players of all ages and skill levels. The brand promotes values of togetherness, laughter, and friendly competition, aligning with a family-oriented lifestyle. Nintendo Switch 2 enhances a functional benefit by providing a wide variety of games, as well as an emotional benefit by bringing friends and family together. # Product Mario Tennis Fever is a new video game available exclusively on Nintendo Switch 2. It features characters from the Mario universe competing in tennis matches with unique and exciting gameplay mechanics, such as the "Stroke of Wonder" and "Fever Shot", which can transform the match. It is designed for players of all ages and skill levels, promoting a fun and engaging experience for both casual and competitive gamers. The game's unique selling points include its vibrant graphics, familiar characters, and exciting special moves, which can transform the match. Mario Tennis Fever is for use anytime, and with friends and family. The ad addresses purchase barriers by demonstrating the enjoyment and interactive fun the game provides, showcasing a family playing and laughing together. # Visual style The ad has a polished and vibrant aesthetic, combining gameplay footage with real-life shots of a family enjoying the game. The editing style features quick cuts between gameplay and user reactions, enhancing the energy and excitement. The production quality is high-end, typical of a commercial, which supports a tone of fun and family entertainment. The pacing is fast, with a cut approximately every 1-2 seconds, which keeps the viewer engaged. # Hooks Spoken: 00:01–00:05 In Mario Tennis Fever, a stroke of wonder can transform the match. Visual: 00:01–00:02 Close-up of Mario in a red tennis outfit swinging at a tennis ball on a green tennis court. The Nintendo and Super Mario 40th anniversary logos are in the top left and right corners of the screen, respectively. The E for Everyone ESRB rating is in the bottom left. / 00:02–00:05 Wider shot of the Mario Tennis Fever video game screen, featuring Mario and Rosalina playing tennis against Bowser and another character. The Nintendo and Super Mario 40th anniversary logos are in the top left and right corners of the screen, respectively. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A stroke of wonder can transform the match # Benefits - Can transform the match # Features - Stroke of Wonder - Fever Shot # Call to action None used. # Point of view - Customer 50% – The customer POV is communicated through the depiction of a family enjoying the game together, showcasing their excitement and engagement. - Brand 50% – The brand POV is communicated through gameplay footage and on-screen text that highlights the game's features and availability. # Storyline - 00:00–00:01 The ad opens with a close-up shot of a pair of hands picking up two Nintendo Switch controllers and starting to play a game. - 00:01–00:05 00:01–00:05 The perspective shifts to gameplay footage from Mario Tennis Fever, highlighting Mario in a tennis match where special moves can transform the game. This is presented from a third-person perspective. - 00:05–00:08 00:05–00:08 A woman looks shocked while playing the game on the Nintendo Switch. The screen shows a Fever Shot and other players in the game. - 00:08–00:10 00:08–00:10 The perspective widens to a family enjoying the game together on a couch, laughing, and engaging with the Nintendo Switch controllers. This continues the previous beat, showing an example of how people engage with the game. - 00:10–00:14 00:10–00:14 The ad shows the complete setup on-screen, including the TV with characters on the screen, the game, and the Nintendo Switch 2 console. It then states the game is "available now."

# Ad summary This ad for Nintendo Music promotes a 7-day free trial to listen to music from the new Super Mario Bros. Wonder game. The ad features gameplay alongside the cover art for the game. # Brand positioning Nintendo Music is presented as a service that provides access to Nintendo's game music catalog. It positions itself in the market as a subscription-based platform where users can listen to their favorite Nintendo tunes on the go, emphasizing convenience and accessibility. The brand's values align with entertainment and nostalgia, appealing to gamers who have grown up with Nintendo's iconic soundtracks. Nintendo Music's positioning is functional, offering a practical way to enjoy the music from Nintendo games anywhere, anytime. # Product Nintendo Music is an online music streaming service focused on music from Nintendo games. The product is for Nintendo fans who enjoy the music from games and want to listen to it outside of gameplay. The service is offering a 7-day free trial to let users listen to music from "Super Mario Bros. Wonder." # Visual style The ad has a simple aesthetic with a red background and direct display of the product and gameplay footage. The editing style includes static shots and looped gameplay. The production quality appears polished. # Hooks Text overlay: 00:00–00:02 Nintendo Music™ / 00:00–00:02 「スーパーマリオブラザーズ ワンダー」の音楽をいつでもどこでも Visual: 00:00–00:02 On a solid red background, a music note graphic appears next to the words "Nintendo Music." To the left is a mock-up of the Nintendo Music app showing the Super Mario Bros. Wonder soundtrack. To the right of the app is the cover art for Super Mario Bros. Wonder. At the bottom of the frame is text that reads "'Super Mario Bros. Wonder' music anytime, anywhere." # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Listen to Nintendo game music anytime, anywhere with a 7-day free trial. # Benefits - 任天堂のゲーム音楽をいつでもどこでも # Features - 7日間無料体験で聴けます # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting its features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an image of the Nintendo Music app next to the cover art for Super Mario Bros. Wonder. - 00:03–00:18 00:03–00:18 Gameplay of a level from Super Mario Bros. Wonder is shown next to the game's cover art as the track "Grassland Theme" plays. - 00:19–00:33 00:19–00:33 Gameplay of a level from Super Mario Bros. Wonder is shown next to the game's cover art as the track "Pakkun March" plays. - 00:34–00:48 00:34–00:48 Gameplay of a level from Super Mario Bros. Wonder is shown next to the game's cover art as the track "Attraction Area" plays. - 00:49–01:03 00:49–01:03 Gameplay of a level from Super Mario Bros. Wonder is shown next to the game's cover art as the track "Koopa 7 Appears" plays. - 01:04–01:08 01:04–01:08 The ad ends with a screen that shows a variety of Nintendo characters along with the Nintendo Music logo and links to the app store.

# Ad summary This ad for Nintendo Music showcases the ability to listen to the music from "Super Mario Bros. Wonder" anytime, anywhere. The ad uses gameplay and music clips to highlight the available tracks and the overall value proposition of the service. # Brand positioning Nintendo is presented as a heritage gaming brand that evokes a sense of nostalgia and fun. The ad highlights Nintendo Music, which allows access to its extensive library of music from various gaming titles. The brand embraces a playful and family-friendly tone, aligning with the lighthearted and adventurous nature of its gaming content. # Product Nintendo Music is presented as a digital subscription service that offers users access to the entire music library of Nintendo games. The ad emphasizes the ability to listen to the music from "Super Mario Bros. Wonder" at any time and from any location, using a smartphone. The service is promoted as an additional benefit for Nintendo Switch Online subscribers, available at no extra charge. The ad aims to attract both nostalgic fans and new gamers interested in experiencing the music from Nintendo's games in a convenient, accessible format. # Visual style The ad features a clean and colorful aesthetic, with a vibrant red background that highlights the various elements. The editing style is smooth and consistent, with transitions between gameplay and promotional screens. The production quality is high, aligning with Nintendo's brand image. The pacing is moderate, with cuts timed to the music, maintaining viewer engagement. # Hooks Text overlay: 00:00–00:03: 🎵 Nintendo Music / 00:02–00:03: 「スーパーマリオブラザーズ ワンダー」の 音楽をいつでもどこでも Visual: 00:00–00:03: A phone displaying the Nintendo Music app is shown next to the "Super Mario Bros. Wonder" game cover on a red background. The Nintendo Music logo with a musical note is displayed at the top. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire to enjoy and access game music outside of the game itself. This pain point is addressed by showcasing the ability to listen to game music anytime, anywhere with Nintendo Music, as shown by the text: 「スーパーマリオブラザーズ ワンダー」の 音楽をいつでもどこでも. # Value propositions - Access to game music anytime, anywhere offers convenience and enjoyment beyond gameplay. - Free access for existing Nintendo Switch Online subscribers provides added value and encourages subscription. # Benefits - Listen to the music from “Super Mario Bros. Wonder” anytime, anywhere. - No additional charge for Nintendo Switch Online subscribers. # Features - Nintendo Music - 「スーパーマリオブラザーズ ワンダー」の音楽をいつでもどこでも - ONLINE 加入者なら 追加料金なしで聴けます # Call to action None used. # Point of view - Brand 100% – This ad uses the official Nintendo brand voice, showcasing their product and services, and highlighting game music to its consumers. # Storyline - 00:00–00:03 The ad begins with a static shot of a phone displaying the Nintendo Music app, accompanied by the "Super Mario Bros. Wonder" game cover. - 00:00–00:03 This introduces the Nintendo Music app and its focus on the music from the featured game. The audience experiences the interface from a user perspective, setting the stage for easy access to game music. - 00:04–00:17 The scene transitions to gameplay footage from "Super Mario Bros. Wonder", where Mario is seen navigating a vibrant, colorful level. - 00:04–00:17 The gameplay footage showcases the game's environment, emphasizing the game's adventurous nature. The perspective aligns with the player, immersing them in the game experience while highlighting the available music. - 00:18–00:59 More gameplay footage is displayed, showing different game elements and characters while various music tracks play in the background. - 00:18–00:59 The continued gameplay footage and background music reinforce the variety of the game and the music available through the app. The audience is kept engaged with the game visuals while being enticed by the music. - 01:00–01:07 The ad concludes with a display of various Nintendo characters and logos for the App Store and Google Play, signaling where to download the app. - 01:00–01:07 This final scene encourages users to download the app, reinforcing the accessibility and brand identity of Nintendo Music.

# Ad summary This ad promotes the Nintendo Switch Online + Expansion Pack, encouraging users to reconnect with classic games. The ad features imagery from classic Nintendo games and highlights the Nintendo Switch Online service. # Brand positioning Nintendo is presented as a provider of both current and classic gaming experiences. The brand is positioned as a leader in the gaming industry, offering a way to revisit beloved games through its Nintendo Switch Online service. The brand aligns with a sense of nostalgia and fun, appealing to gamers who grew up with classic Nintendo titles. Nintendo continues to innovate while also honoring its history, providing a blend of modern and retro gaming experiences. # Product The Nintendo Switch Online + Expansion Pack is a service that allows Nintendo Switch users to access a library of classic games. It is designed for gamers who want to revisit or experience classic Nintendo titles on their Switch console. The service requires a Nintendo Switch Online membership, which is sold separately, and a Nintendo Account. The membership auto-renews after the initial term at the then-current price unless canceled. The service provides access to online features and classic games, offering a blend of nostalgia and modern gaming convenience. # Visual style The ad has a clean and straightforward visual style, combining imagery from classic Nintendo games with clear text and branding. The production quality appears to be polished, using official game assets and a simple layout. The visual motifs include a split-screen design and the use of red and white color blocks for branding. The image treatment includes background removal and color grading to make the game imagery pop. The typography is large and bold, ensuring scannability in the feed. # Hooks Headline: Reconnect with classic games # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Access to classic games through Nintendo Switch Online membership # Benefits - Reconnect with classic games # Features - Nintendo Switch Online membership (sold separately) - Nintendo Account required for online features - Membership auto-renews after initial term at the then-current price unless canceled - Internet access required for online features # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Nintendo Switch Online + Expansion Pack and its benefits. # Storyline - The ad opens with the message to "Reconnect with classic games", which is told from the brand's perspective, setting the stage for nostalgia and a return to familiar gaming experiences. This is intended to immediately grab the attention of gamers who have fond memories of classic Nintendo titles. - The ad then highlights the "ONLINE + Expansion Pack" for Nintendo Switch Online, which is told from the brand's perspective, showcasing the specific product being advertised. This is intended to inform the audience about the service that provides access to classic games. - The ad features imagery from classic Nintendo games, such as Super Mario 64, which is told from the brand's perspective, visually reinforcing the idea of reconnecting with beloved games. This is intended to evoke positive memories and emotions associated with these games. - The ad includes legal disclaimers about the Nintendo Switch Online membership and auto-renewal terms, which is told from the brand's perspective, ensuring transparency and compliance. This is intended to provide necessary information to potential subscribers.

# Ad summary Ad for Nintendo Switch Online + Expansion Pack. The ad shows a Nintendo Switch console displaying an image of Animal Crossing. It encourages users to play online, explore classic games, and more. # Brand positioning Nintendo Switch is presented as a leading brand in the gaming industry, offering innovative consoles and online services. The brand aims to occupy a central space in the consumer's mind by providing access to a wide range of games and online features, enhancing the gaming experience. Nintendo Switch aligns with the values of fun, community, and technological advancement, promoting a lifestyle of interactive entertainment. The brand may subtly push against the norm of single-player gaming by emphasizing the online multiplayer experience, and potentially ignoring the behaviors of other brands that do not provide online subscriptions. # Product The Nintendo Switch Online + Expansion Pack is a service that enhances the Nintendo Switch gaming experience by providing online play, access to classic games, and additional features. This product is targeted towards Nintendo Switch owners who want to expand their gaming options and connect with other players online. The primary focus is on offering 'Online play, classic games and more'. A key detail is that the 'Nintendo Switch 2 Edition or full version of the game plus upgrade pack (sold separately) required for content shown'. The ad is designed to highlight why current users should continue or new users should consider this. # Visual style The ad features a highly polished, studio-shot image with a focus on clean product presentation. The visual motif centers around a product focus, set against a solid color background. The image treatment includes background removal to isolate the console, and the typography is integrated with a large and bold style. The ad aims to be attention-grabbing in feed with its bright and high-contrast aesthetic. # Hooks Headline: ONLINE + Expansion Pack # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for gamers to expand their gaming options and connect with other players online, particularly for users who want to unlock more features and content within the Nintendo Switch ecosystem. The pain point can be summarized as the desire for more content, more games and the ability to play online with other players. # Value propositions - Online play, classic games and more. # Benefits - Online play - Access to classic games - More features # Features - Online play - Classic games - Expansion Pack # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating about its product, Nintendo Switch Online + Expansion Pack and its features and requirements. - External source: The Nintendo Switch console is shown displaying an image of Animal Crossing. This shows what the user experience is like. # Storyline - The ad opens by presenting the Nintendo Switch brand and product (Online + Expansion Pack) to orient the audience with the brand. This is told from the brand's perspective to initially create product awareness. - It then transitions to showcasing the Nintendo Switch console displaying an image of Animal Crossing. This is presented from an external view so potential customers can see the console and its graphics. - The storyline progresses to highlighting the benefits of the Online + Expansion Pack, emphasizing 'Online play, classic games and more', as told from the brand's perspective. This motivates consumers to purchase the item. - The ad concludes with legal disclaimers and purchase-related information. The information is being presented from the brand to establish the terms of purchase and requirements.

# Ad summary The ad promotes Nintendo Switch Online and offers a free 7-day trial, even if the user has tried it before. It highlights access to over 150 classic games, visually represented by various game cartridges and consoles. # Brand positioning Nintendo is positioned as a provider of classic and modern gaming experiences through its Nintendo Switch Online service. The brand leans into nostalgia, offering access to a vast library of retro games, reinforcing its legacy in the gaming industry and providing a cost-effective way to revisit or discover these titles. The brand aims to occupy the space of affordable gaming entertainment, aligning with a playful and accessible tone. It pushes against the norm of expensive individual game purchases by offering a subscription-based access model. # Product Nintendo Switch Online is a subscription service that grants users access to over 150 classic games. The service is for gamers looking to revisit retro titles or discover them for the first time. The ad highlights a free 7-day trial, even if the user has tried it before, removing the barrier of initial commitment. It offers a convenient way to enjoy a library of classic games without individual purchases, addressing the need for affordable gaming entertainment. # Visual style The ad has a clean and nostalgic aesthetic, combining the modern branding of Nintendo Switch Online with retro game visuals. The layout is simple, with text at the top and a grid-like collage of game cartridges and consoles below. The image treatment involves bright, saturated colors for the game covers against a consistent red background, creating a cohesive and eye-catching design. # Hooks Headline: Unlock 150+ classic games with a free 7-day trial # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the cost or effort associated with individually purchasing or accessing classic games. "Unlock 150+ classic games with a free 7-day trial" addresses the frustration of having to pay for individual retro games. # Value propositions - Unlock 150+ classic games with a free 7-day trial # Benefits - free 7-day trial - even if you've tried it before! # Features - Unlock 150+ classic games # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presented through the Nintendo Switch Online logo and the offer of a free trial, establishing the ad's promotional intent. - Customer: The customer's perspective is shown through the visual references to retro games and consoles, triggering nostalgia and recognition of familiar titles. # Storyline - From the brand’s perspective, the Nintendo Switch Online logo appears at the top of the image. The Nintendo brand tells the viewer what service this ad is for and clearly labels the brand for the consumer. - From the brand’s perspective, the advertisement states that the viewer can unlock 150+ classic games with a free 7-day trial, even if they've tried it before. The Nintendo brand is telling the viewer how many games there are and that there is a trial to access these games. - From the customer's perspective, a collage of various retro game cartridges and consoles fill the bottom half of the frame. The image tells the viewer what games are available and reminds them of past gaming experiences. - From the Nintendo perspective, fine print at the bottom of the ad states 'Terms apply. nintendo.com/purchase-terms/.' The Nintendo brand provides the location where the user can find the fine print and stipulations of the offer.

# Ad summary This ad promotes Nintendo Switch Online + Expansion Pack by showcasing its features. The ad uses clips of gameplay in a variety of video games on the Nintendo Switch Online platform. # Brand positioning Nintendo Switch Online offers an array of popular video games on their platform and is presented in the ad as an experience to discover more fun with the Nintendo Switch Online + Expansion Pack. The company also seems to highlight Game Chat features. # Product The Nintendo Switch Online + Expansion Pack offers an array of video games and experiences. The product is for gamers who enjoy playing a variety of different games. # Visual style The ad uses fast cuts of different scenes and is filmed with a polished commercial feel. The pacing is fast with quick cuts. # Hooks Spoken: 00:00–00:01 Discover more fun. Text overlay: 00:00–00:01 Discover GameChat Visual: 00:00–00:01 A Nintendo Switch console is displayed against a red background. The video game Mario Kart is displayed on the screen of the console. The bottom of the screen shows the other players in the game with the console angled toward the viewer. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Nintendo Switch Online + Expansion Pack allows gamers to discover more fun. # Benefits - Discover more fun # Features - Nintendo Switch Online + Expansion Pack # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the official brand voice and highlights product claims. # Storyline - 00:00–00:00 The ad displays the Nintendo Switch logo on a red background. - 00:00–00:05 00:00–00:05 The ad features clips of gameplay on the Nintendo Switch with the following text: Discover Game Chat, Discover Upgrade Packs, Nintendo Switch Online + Expansion Pack.

# Ad summary This ad is promoting a free 7-day trial of Nintendo Switch Online. # Brand positioning The Nintendo Switch Online brand is presented as a gaming service that provides access to online multiplayer gaming, a library of classic games, cloud saves, and exclusive deals. The brand aims to occupy the space of a comprehensive gaming service that enhances the Nintendo Switch experience. The brand emphasizes accessibility and value, presenting itself as a must-have addition for Switch owners. # Product The advertised product is a free 7-day trial of the Nintendo Switch Online service. Nintendo Switch Online is a service that provides access to online multiplayer gaming, a library of classic games, cloud saves, and exclusive deals. This free trial allows users to try the service for a week without any cost. The ad addresses the potential purchase barrier of uncertainty by allowing users to experience the service before committing to a subscription. # Visual style The ad has a retro, pop-art visual style with its halftone background, bold colors, and geometric shapes. The production quality is clean and polished. The typography is large and bold, designed to be easily scannable. The color grading is high-contrast. # Hooks Headline: Try or retry with a FREE 7-DAY TRIAL! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about the value of a Nintendo Switch Online subscription. By offering a free 7-day trial, users can 'Try or retry' the service. # Value propositions - The value of getting a free trial to try or retry the service. # Benefits - Try or retry # Features - FREE 7-DAY TRIAL # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, as it promotes its service and offers a free trial. # Storyline - The ad announces a promotional offer. The brand is conveying that users can 'Try or retry with a FREE 7-DAY TRIAL!' of Nintendo Switch Online. This is meant to grab the user's attention and entice them to try out the service risk-free. - The ad then provides a legal disclaimer. The brand notes that "Terms apply" and directs the user to nintendo.com/purchase-terms/ for more information. This assures users that they are a trusted, legitimate brand.

# Ad summary This ad promotes Nintendo Switch Online + Expansion Pack. It shows in-game footage from Animal Crossing, Super Mario 64, and Legend of Zelda games. # Brand positioning Nintendo aims to create a space for everyone to game together. Nintendo Switch is a gaming console that is presented as fun and colorful, but it also includes classic games. The brand focuses on community by allowing friends and family to create islands together. # Product The Nintendo Switch Online + Expansion Pack is a collection of games and content that are compatible with the Nintendo Switch console. The expansion pack features over 300 games, classic games, and upgrade packs. It also allows users to create islands together with friends and family, and experience The Legend of Zelda games like never before. All of this makes the product worth buying for both returning Nintendo fans and new customers. # Visual style This ad has a polished, high-end production quality. It has quick cuts and smooth transitions. The visual motif is the Nintendo Switch on a red background. The pacing is quick, with many cuts happening per minute. # Hooks Spoken: Discover more with Nintendo Switch Online. Text overlay: Discover more with Nintendo Switch Online Visual: 00:01–00:03: The Nintendo Switch console is displayed on a red background. The screen shows Animal Crossing characters. # Funnel stage Consideration # Pain points None used. # Value propositions - The product allows you to rediscover some of your favorite classic games or experience some of the Legend of Zelda games like never before. # Benefits - Rediscover some of your favorite classic games. - Experience some of The Legend of Zelda games like never before. # Features - 300+ games - Classic Games - Upgrade Packs - GameChat - Online Play # Call to action None used. # Point of view - Brand 100% – The ad promotes the product with the official voice of the brand and through product claims. # Storyline - 00:01–00:03 Ad intro. - 00:03–00:08 The ad shows Animal Crossing characters playing together on an island. This is supposed to encourage players to invite friends and family to create islands together. - 00:08–00:15 The ad shows some Nintendo games that the Nintendo Switch Online + Expansion Pack is compatible with. - 00:15–00:24 The ad continues to feature Nintendo games available through the Nintendo Switch Online + Expansion Pack. - 00:24–00:29 The ad shows the Nintendo Switch Online + Expansion Pack product.

# Ad summary This ad promotes the Nintendo Switch 2, highlighting new features and ways to play. The ad uses a fast-paced editing style and upbeat music to create excitement around the new console. # Brand positioning Nintendo is presented as a leading innovator in the gaming industry, consistently pushing boundaries with its hardware and software. The brand aligns with values of fun, family-friendly entertainment, and technological advancement. Nintendo aims to occupy a space in the consumer's mind as a provider of unique and engaging gaming experiences for all ages. The brand pushes against the norm of hyper-realistic graphics and instead focuses on gameplay and accessibility. The brand positioning is both functional (new features, enhanced performance) and emotional (fun, excitement). # Product The Nintendo Switch 2 is the next iteration of the popular Nintendo Switch console. It features enhanced graphics, new ways to play, and a sleek design. The product is for gamers of all ages who enjoy both handheld and docked gaming experiences. The ad highlights the console's ability to connect to a USB camera for video features, including GameChat. The console is presented as a versatile gaming device that offers both traditional and innovative gameplay options. The ad addresses the purchase barrier of needing additional accessories by showcasing the built-in features and compatibility with existing Nintendo Switch Online services. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product. The editing style is fast-paced with quick cuts to maintain viewer engagement. The production quality is high-end, with clean graphics and a consistent color scheme. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02 [Sound effect] Text overlay: 00:02–00:04 NEW / 00:02–00:04 FEATURES Visual: 00:00–00:01: The Nintendo Switch logo appears on a red background. The logo is white and features the iconic Joy-Con shape with the words "NINTENDO SWITCH" below. / 00:01–00:02: The logo transforms into the Nintendo Switch 2 logo, maintaining the red background. The "2" is integrated into the Joy-Con shape. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Nintendo Switch 2 offers a versatile gaming experience with enhanced graphics and new ways to play. - The console's USB camera compatibility allows for video features, including GameChat, enhancing the social gaming experience. # Benefits - Versatile gaming experience - Innovative gameplay options - Compatibility with existing Nintendo Switch Online services # Features - Enhanced graphics - New ways to play - USB camera compatibility for video features, including GameChat # Call to action LEARN MORE # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing product features and availability. # Storyline - 00:00–00:01 The Nintendo Switch logo appears on a red background, followed by a sound effect. - 00:01–00:02 The logo morphs into the Nintendo Switch 2 logo, accompanied by a sound effect. - 00:02–00:04 The Nintendo Switch 2 console is displayed with the text "NEW FEATURES" overlaid on the screen. - 00:04–00:06 The console is shown with a USB camera connected, with the text "NEW WAYS TO PLAY" overlaid on the screen. - 00:08–00:12 The Nintendo Switch 2 logo reappears with the text "AVAILABLE NOW" and a "LEARN MORE" button. - 00:13–00:14 The Nintendo logo appears on a red background.

# Ad summary This ad promotes the free content update in the Animal Crossing New Horizons game. It shows all the new possible things that players can do in the game. It targets players who have already played and enjoyed this game and are thinking about coming back. # Brand positioning Animal Crossing is a simulation game that allows players to create and customize their own island. The game emphasizes creativity, social interaction, and relaxation, offering a virtual escape where players can design their homes, interact with anthropomorphic animals, and engage in various activities like fishing, crafting, and exploring. It's positioned as a calming and imaginative world where users can express themselves and connect with others. # Product Animal Crossing: New Horizons is a simulation game where players develop their own island, customize their homes, and interact with villagers. The free content update Ver. 3.0 provides new features like designing themed rooms at a resort hotel, earning tickets for rewards, collaborating with friends on Slumber Island, and tapping amiibo figures to get items from The Legend of Zelda and Splatoon series. If the player has not used the game in a while, they can ask Resetty to clean up the island. The update emphasizes creativity, social interaction, and nostalgia through retro Nintendo items. # Visual style The ad maintains a bright, upbeat aesthetic throughout, utilizing the cartoonish, colorful graphics of Animal Crossing. Editing includes quick cuts to highlight the variety of features in the update, and smooth transitions between different in-game scenes. The production quality appears polished, typical of Nintendo’s official marketing, blending gameplay footage with clear text overlays to communicate key features. The pacing is moderate, with cuts timed to the upbeat background music and voiceover, creating a sense of excitement and invitation. # Hooks Spoken: 00:01–00:06 Return to paradise with a free content update in the Animal Crossing New Horizons game. Text overlay: 00:01–00:06 Welcome to Animal Crossing New Horizons / 00:01–00:06 Free update Ver.3.0 / 00:01–00:06 Available Now Visual: 00:00–00:01 The Nintendo Switch logo in white on a red background appears, followed by a quick transition. / 00:01–00:06 A third-person view shows an Animal Crossing character with blue hair, wearing a white top and yellow skirt, walking on a wooden dock towards an island. In the background, the Animal Crossing: New Horizons logo is displayed along with text that says, “Free update Ver.3.0. Available Now.” The character is walking towards a yellow flower decoration. # Funnel stage Middle of funnel (Consideration) # Pain points Players may feel their island has become messy or cluttered. # Value propositions - Free content update - Additional items from the Legend of Zelda and Splatoon series # Benefits - Players can enhance their gameplay experience with additional content. - Players can interact and collaborate with friends in the game. - Players can unlock exclusive rewards and items. - Players can improve the appearance of their island. # Features - Design themed rooms at a resort hotel - Earn tickets for rewards - Invite friends to create together on Slumber Island - Tap select amiibo figures to get items from the Legend of Zelda and Splatoon series - Ask Resetty to help clean up your island # Call to action None used. # Point of view - Brand 100% – The ad uses the official voice of the brand to highlight the new features of the new game version. # Storyline - 00:00–00:01 The ad starts with the sound of the Nintendo Switch turning on to set the stage. - 00:01–00:06 00:01–00:06 The narrator invites players to return to paradise with a free content update in Animal Crossing New Horizons. - 00:06–00:09 00:06–00:09 The ad shows an example of being able to design themed rooms. - 00:09–00:11 00:09–00:11 The ad shows the player being able to get exclusive rewards with the new update. - 00:11–00:14 00:11–00:14 The ad shows an example of being able to invite friends to create together on Slumber Island. - 00:14–00:19 00:14–00:19 The ad shows tapping select Amiibo figures to get items from the Legend of Zelda. - 00:19–00:20 00:19–00:20 The ad shows getting items from the Splatoon series. - 00:20–00:24 00:20–00:24 The ad shows how it has been a while since the player has been on, asking Resetty to help clean up their island. - 00:25–00:28 00:25–00:28 The ad concludes by telling players that the free update for Animal Crossing New Horizons is available now.

# Ad summary This ad promotes the free update Ver.3.0 for Animal Crossing: New Horizons. The ad showcases features like designing themed rooms, accessing items from the Legend of Zelda and Splatoon series with amiibo, and collaborating with friends on Slumber Island. The free update is available now. # Brand positioning Nintendo presents itself as a family-friendly brand that provides fun and interactive experiences through its gaming consoles and software. Animal Crossing, as featured in the ad, aligns with the brand's values of creativity and social interaction. The brand appears to ignore the category norms of competitive or high-pressure gameplay, instead focusing on collaborative and creative gameplay. This is functional, emphasizing fun, creativity, and social interaction. # Product The ad promotes the free update Ver.3.0 for Animal Crossing: New Horizons, a game available on Nintendo Switch. This update is for players who enjoy creative and social gameplay. It includes features like designing themed rooms in a resort hotel, using select amiibo to get items from The Legend of Zelda and Splatoon series, and collaborating with friends on Slumber Island. The update aims to enhance the player's creative control and social interaction within the game. # Visual style The ad features a polished and vibrant aesthetic, typical of Nintendo's branding. The editing style includes quick cuts to showcase various game features. The overall production quality is high, aligning with a polished commercial feel. The visuals are timed with the music. The aesthetic is colorful and playful, fitting with the game's lighthearted tone. # Hooks Spoken: 00:01–00:03 Design rooms at a resort hotel, Text overlay: 00:01 Visual: 00:01–00:03 A third-person view of an Animal Crossing character with blue hair and a white dress walks through a room with a checkered tile floor. Two turtle characters are standing in the back, wearing matching blue shirts and white pants. There is also a dog character standing on the left in a white outfit. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly mention a pain point. # Value propositions - The free update offers players a range of new features and customization options, expanding their gameplay experience. # Benefits - Enhanced creative control through room design. - Customization options via amiibo items from other Nintendo franchises. - Collaborative gameplay with friends on Slumber Island. # Features - Design themed rooms at a resort hotel - Tap select amiibo to get items from the Legend of Zelda and Splatoon series - Invite friends to create together on Slumber Island # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the features and benefits of the game update. # Storyline - 00:00–00:01 The ad opens with a shot of the Nintendo Switch logo, immediately establishing the platform on which the game is played. This aims to ground the viewer from the beginning. - 00:01–00:05 00:01–00:05 The ad showcases the ability to design themed rooms, specifically in a resort hotel, showing characters interacting and decorating. The intention is to highlight the creative aspects of the game and the new features available. The perspective is from the player, showing them the possibilities within the game, creating a sense of inspiration and personalization. The tone is playful and inviting. - 00:05–00:07 00:05–00:07 The ad transitions to demonstrate the function of tapping amiibo to get items from the Legend of Zelda and Splatoon series. This is intended to showcase the crossover content and unique customization options that the new update allows. It gives the viewer context for the possibilities that this update provides. - 00:07–00:11 00:07–00:11 The ad showcases the feature to invite friends to create together on Slumber Island. This illustrates the collaborative aspect of the update. The tone is friendly and social. - 00:11–00:14 00:11–00:14 The ad concludes by stating that the free update is available now. This is a clear call to action, encouraging viewers to download the update and start playing. The brand is highlighted with the Nintendo logo.

# Ad summary This ad promotes Animal Crossing New Horizons Nintendo Switch 2 Edition. It highlights exploring, creating, and sharing your island paradise. # Brand positioning The brand being promoted is Nintendo, specifically highlighting the Animal Crossing: New Horizons game. Nintendo aims to occupy a space in the consumer's mind as a purveyor of fun, family-friendly entertainment and adventure. The game promotes values of creativity, exploration, and community engagement. Nintendo follows category norms by offering a variety of games across different genres, and the brand positioning is both functional (providing entertainment) and emotional (offering relaxation, community, and creativity). # Product The featured product is the Animal Crossing: New Horizons Nintendo Switch 2 Edition game. It allows players to explore, create, and share their island paradise with friends. The game is for players of all ages who enjoy simulation, exploration, and creative design. The USPs include the ability to customize your island, interact with other players, and create unique environments. It is used during leisure time, for relaxation, social interaction, and creative expression. Purchase barriers are addressed by highlighting the game's accessibility and ease of use. # Visual style The ad's overall aesthetic is bright, colorful, and cartoonish, aligning with the game's visual style. The editing style includes quick cuts to showcase different aspects of the game. The production quality is polished, suitable for a commercial. The pacing is consistent, keeping a lively and engaging rhythm. The audio-visual sync is timed to emphasize key actions and information. # Hooks Spoken: Female 1: Explore, Visual: 00:01–00:02 A character wearing a yellow dress and blue hair is shown walking across the bridge near a door. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ability to explore, create, and share your island paradise offers a fun and engaging gaming experience. # Benefits - Ability to customize your island - Interact with other players - Create unique environments # Features - Explore - Create - Share your island paradise # Call to action Available now # Social proof - None used. # Point of view - Brand 100% – The official voice of the brand is communicated through scripted voiceover and product claims. # Storyline - 00:00–00:01 The ad starts with the Nintendo Switch logo. - 00:01–00:02 00:01–00:02 The camera shows a scene from the Animal Crossing game, introducing the island. - 00:02–00:03 00:02–00:03 The narrator emphasizes the explore aspect of the game by showing the character digging up the island. - 00:03–00:05 00:03–00:05 A scene changes showing a player customizing the interior of their home. This reinforces the create portion of the storyline. - 00:05–00:07 00:05–00:07 A scene of the characters fishing in groups with other players online reinforces the share element of the game. - 00:07–00:10 00:07–00:10 A scene of characters eating together is shown followed by characters meeting on the beach. This emphasizes the ability to share the island paradise in the game. - 00:10–00:13 00:10–00:13 The final frames show the packaging of the game, highlighting that the game is available now in both physical and digital format. - 00:13–00:14 00:13–00:14 The ad ends with the Nintendo logo.

# Ad summary An advertisement for Animal Crossing: New Horizons featuring a beach scene. # Brand positioning The Animal Crossing brand is positioned as a relaxing, life-simulation video game series for all ages, as suggested by the 'E' for Everyone rating in the lower right. It emphasizes themes of community, creativity, and escapism. The brand fosters a world free from the typical constraints, norms, or pressures of modern society, where players can unwind, socialize, and express themselves. The game is emotional in its effect, offering a sense of comfort, creativity, and calm. # Product Animal Crossing: New Horizons is a life simulation video game available on the Nintendo Switch. The game enables players to create their own character and live in a customizable village populated by anthropomorphic animals. Players can build their homes, collect resources, craft items, socialize with other villagers, and participate in seasonal events. The ad alludes to a 'Free update available now', indicating the addition of new features or content to enrich the gameplay experience and potentially re-engage existing players. # Visual style The ad has a bright and cheerful aesthetic. It has soft lighting and focuses on a single frame. It has a cartoonish visual style and mimics an in-game screenshot. The use of familiar characters and environments establishes a connection with existing players, enhancing stop power in the feed. The layout is clean and simple, which increases scannability. # Hooks Headline: Free update available now # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Free update for current players. # Benefits - Added value - Fresh content # Features - Free update available now # Call to action None used. # Social proof - None used. # Point of view - Brand: The Nintendo and Animal Crossing logos at the top left position the ad as a promotional message from the companies. - Customer: The imagery of in-game characters, props, and activities invite the viewer to imagine experiencing this world from the player's perspective. # Storyline - The ad opens with a wide shot of the Animal Crossing: New Horizons world, set on a vibrant beach, introducing the setting of the game. This sets the stage for relaxation and escapism, inviting viewers to immerse themselves in a virtual paradise from the perspective of the brand. - Several characters are shown interacting with their environment, and are engaging in everyday activities, like fishing. This builds the core gameplay loop. It highlights the social elements of the game, showing the potential for player interaction, shared adventures and shared fun from the perspective of the player. - The ad promotes the availability of a free update, reinforcing that the game is continually evolving, and offering fresh content. This update increases the ongoing value, and provides incentive for existing players to return, from the brand's perspective.

# Ad summary This ad showcases the Nintendo Switch OLED Model, highlighting its enhanced features such as sharper aiming with Joy-Con 2 mouse controls and 120 fps capability. The ad features a young man playing a first-person shooter game on his TV, emphasizing the immersive gaming experience. # Brand positioning Nintendo is presented as a leading innovator in the gaming industry, offering cutting-edge technology and immersive experiences. The brand aligns with values of fun, entertainment, and high-performance gaming. Nintendo pushes against the limitations of traditional console gaming by offering a versatile, hybrid console that can be played on the go or at home. The brand positioning is both functional, emphasizing performance and visual quality, and emotional, focusing on the enjoyment and engagement of gaming. # Product The Nintendo Switch OLED Model is a hybrid gaming console designed for both home and portable use. It features enhanced graphics and performance, including 120 fps capability in supported games, requiring a compatible display. The console supports sharper aiming with Joy-Con 2 mouse controls, enhancing the gaming experience. The product is for gamers who seek high-quality graphics, smooth gameplay, and versatile gaming options. The ad addresses potential purchase barriers by showcasing the console's advanced features and immersive gaming experience, emphasizing its value for both casual and serious gamers. # Visual style The ad has a polished, commercial aesthetic with a mix of close-up shots and gameplay footage. The editing style includes quick cuts to maintain a fast pace. The production quality is high, creating an immersive and engaging experience. The pacing is consistent, with cuts timed to the music and action on screen. # Hooks Spoken: 00:00–00:14: [Upbeat music] Text overlay: 00:00–00:03: None used Visual: 00:00–00:01: A medium shot of a young man sitting cross-legged on a brown couch in a dimly lit room. He is wearing a light purple sweater and light blue pants. He is holding a Nintendo Switch controller and looking intently at the TV. The background includes a teal wall with two framed abstract paintings. / 00:01–00:02: A close-up shot of a TV screen displaying a first-person shooter game. The game features a character in a red suit with green shoulder pads, navigating a rocky, fiery landscape. The TV is placed on a white shelf with a green dinosaur toy and colorful blocks visible below. / 00:02–00:03: A close-up of the young man's face, showing his focused expression as he plays the game. He has short black hair and is wearing a silver necklace. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited precision and control in traditional console gaming, which can hinder the gaming experience. The visual of the man intensely focusing on the game and the text overlay "SHARPER AIMING WITH JOY-CON 2 MOUSE CONTROLS" signal this frustration. # Value propositions - High-quality graphics and smooth gameplay with 120 fps capability - Enhanced precision and control with Joy-Con 2 mouse controls - Versatile gaming experience for both casual and serious gamers # Benefits - Enhanced graphics - Smooth gameplay - Versatile gaming options - Immersive gaming experience # Features - 120 fps in supported games - Compatible display required - Frame rates capped at 60 fps for 4K output - Sharper aiming with Joy-Con 2 mouse controls # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad is primarily from the perspective of a customer enjoying the gaming experience. - Brand 20% – The brand's official voice is used to highlight product features and benefits. # Storyline - 00:00–00:04 A young man is sitting on a couch, intently playing a video game on his TV using a Nintendo Switch controller. - 00:01–00:02 The camera zooms in on the TV screen, showing intense first-person shooter gameplay with fast-paced action and detailed graphics. - 00:02–00:03 The camera focuses on the man's face, showing his focused expression as he plays the game. - 00:03–00:04 A close-up shot of the man's hand using the controller, emphasizing the precision and control. - 00:04–00:06 The gameplay footage is shown again, highlighting the smooth graphics and fast-paced action. - 00:06–00:07 The camera returns to the man's face, showing his excitement and engagement with the game. - 00:07–00:10 Text overlay appears on the screen, emphasizing the sharper aiming capabilities with Joy-Con 2 mouse controls, while gameplay footage continues. - 00:10–00:14 The ad concludes with a product shot of the Nintendo Switch OLED Model and the tagline "Power Up Your Play."