How Beauty of Joseon : 조선미녀 Advertises on Meta

# Ad summary A woman shows how she uses Beauty of Joseon sunscreen and glow balm in her skincare routine. # Brand positioning Beauty of Joseon is presented as a skincare brand that combines traditional Korean beauty secrets with modern skincare science. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions that promote healthy, glowing skin. The brand aligns with values of natural beauty, simplicity, and self-care, and it pushes against the norm of harsh or overly complicated skincare routines. The brand positioning is both functional, focusing on the performance of its products, and emotional, emphasizing the confidence and radiance that comes with healthy skin. The ad features both the sunscreen and the glow balm, with the sunscreen providing essential sun protection and the glow balm enhancing the skin's natural radiance. # Product The ad features two Beauty of Joseon products: the sunscreen and the glow balm. The sunscreen is presented as an essential skincare step, even in colder months, to protect the skin from sun damage. The glow balm is highlighted as a product that enhances the skin's natural radiance, providing an extra glow. Both products are for anyone looking to maintain healthy, glowing skin. The ad emphasizes the importance of skincare and the benefits of using products that enhance the skin's natural beauty. The products are presented as easy to incorporate into a daily routine, addressing the purchase barrier of complicated skincare regimens. The ad tells the viewer that these products are worth trying because they provide essential sun protection and enhance the skin's natural radiance, leading to a healthy, glowing complexion. # Visual style The ad has a polished UGC feel, with bright lighting and a clean aesthetic. The editing style is simple, with static shots and smooth transitions. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with product actions timed to voiceover lines. # Hooks Spoken: 00:00–00:03 Female 1: Ladies, just because it's getting colder, does not mean we stop using our SPF. Text overlay: 00:00–00:03 A Warm Welcome / 00:00–00:03 With 20% OFF Your First Purchase. Visual: 00:00–00:03 The screen is split. On the left, two tubes of Beauty of Joseon sunscreen are displayed on a white, draped fabric. The lighting is soft and diffused, creating a clean and elegant look. The text overlay reads "A Warm Welcome With 20% OFF Your First Purchase" in a serif font. On the right, a woman with brown skin and dark hair is centered in the frame. She is wearing a pink and maroon robe and has hair clips in her hair. She is speaking directly to the camera with a friendly expression. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the misconception that sunscreen is not needed in colder months, implying that people may neglect their skin protection during this time. # Value propositions - The glow gap is gone. # Benefits - Our skin needs all the help it can get. - The glow gap is gone. # Features - SPF - Glow balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her skincare routine and experience with the products. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a split screen. On the left, there are two tubes of Beauty of Joseon sunscreen with the text overlay "A Warm Welcome With 20% OFF Your First Purchase." On the right, a woman is speaking to the camera, emphasizing that just because it's getting colder, it doesn't mean we stop using our SPF. This is intended to grab the viewer's attention by addressing a common misconception about sunscreen use in colder months. The perspective is from the woman, who is presented as a skincare enthusiast sharing her routine. The tone is casual and friendly. - 00:03–00:06 00:03–00:06 The woman applies the sunscreen to her face, demonstrating its use. This is intended to show the product in action and highlight its ease of application. The perspective is from the woman, who is demonstrating how to use the product. The tone is informative and practical. - 00:06–00:07 00:06–00:07 The woman holds up the sunscreen and glow balm, showcasing the products. This is intended to reinforce the brand and product names. The perspective is from the woman, who is presenting the products to the viewer. The tone is enthusiastic and positive. - 00:07–00:09 00:07–00:09 The woman applies the glow balm to her face, demonstrating its use. This is intended to show the product in action and highlight its ease of application. The perspective is from the woman, who is demonstrating how to use the product. The tone is informative and practical. - 00:09–00:10 00:09–00:10 The woman smiles and touches her face, showcasing the results of using the products. This is intended to highlight the positive outcome of using the products. The perspective is from the woman, who is expressing satisfaction with the results. The tone is happy and confident.

# Ad summary This ad showcases Beauty of Joseon's Glow Replenishing Rice Milk Toner. The ad highlights the toner's hydrating properties and availability at Sephora. # Brand positioning Beauty of Joseon is presented as a skincare brand that blends traditional Korean beauty secrets with modern skincare science. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions rooted in natural ingredients. The brand aligns with values of tradition, natural beauty, and gentle skincare. It promotes a lifestyle of self-care and wellness through its products. The brand's positioning is both functional, focusing on the efficacy of its ingredients, and emotional, appealing to consumers seeking a connection to traditional beauty practices. # Product The product featured is Beauty of Joseon's Glow Replenishing Rice Milk Toner, designed to intensely hydrate the skin. The toner is presented as a skincare product suitable for daily use to replenish moisture and promote a healthy glow. The ad emphasizes the toner's hydrating properties, suggesting it is formulated to combat dryness and improve skin texture. The toner is packaged in a clear bottle with a white cap, allowing the product's milky appearance to be visible. The ad aims to convey that this toner is a simple yet effective solution for achieving hydrated, radiant skin. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is highly polished, with studio-style lighting and a simple background. The image treatment includes soft lighting and subtle color grading to enhance the product's appearance. The typography is clean and legible, with a focus on clear communication. The overall style is designed to be scannable and appealing in a social media feed. # Hooks Headline: Glow Replenishing Rice Milk Toner # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Intensely hydrates # Benefits - Intensely hydrates # Features - Intensely hydrates # Call to action Only At Sephora > # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, from the product name and description to the call to action, as the ad promotes the product and directs viewers to purchase it. # Storyline - The ad opens by showcasing the brand name and product name, "BEAUTY OF JOSEON Glow Replenishing Rice Milk Toner," immediately establishing the product and brand being advertised. This is told from the brand's perspective to introduce the product to the audience. - Next, the ad highlights the key benefit of the toner, stating that it "Intensely hydrates." This is told from the brand's perspective to emphasize the product's primary function and appeal to consumers seeking hydration. - The ad visually reinforces the hydrating nature of the toner by showing the product being poured, creating a visual representation of its milky texture and moisturizing properties. This is told from the brand's perspective to further emphasize the product's hydrating qualities. - The ad concludes with a call to action, "Only At Sephora >", directing viewers to where they can purchase the product. This is told from the brand's perspective to drive sales and increase product accessibility.

# Ad summary This image ad for Beauty of Joseon promotes their Daily Tinted Fluid Sunscreen. The ad highlights the product's ability to provide coverage without the need for heavy foundation, offering a clean and even skin tone. It also includes a limited-time offer of 20% off on the brand's veil cover product. # Brand positioning Beauty of Joseon is presented as a brand that combines traditional Korean beauty secrets with modern skincare. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions. The brand aligns with values of natural beauty, simplicity, and cultural heritage. It pushes against the norm of heavy makeup by offering a product that provides coverage while maintaining a lightweight feel. The brand positioning is both functional, offering sun protection and coverage, and emotional, promoting confidence and natural beauty. # Product The featured product is Beauty of Joseon's Daily Tinted Fluid Sunscreen, a sunscreen that provides SPF50+ PA++++ protection while also offering light coverage. It is designed for individuals seeking a natural, even skin tone without the need for heavy foundation. The product is presented as a solution for those who want a 'clean tone-up' effect without the 'heavy skin' feel. The sunscreen comes in a white bottle with a beige cap and features the brand's logo and product name on the label. The ad addresses the purchase barrier of heavy, uncomfortable makeup by offering a lightweight alternative. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is highly polished, with studio-shot product images and a simple background. The image treatment includes background removal and color grading to create a cohesive aesthetic. The typography is large and bold, making it easily scannable. The overall style is modern and appealing, designed to capture attention in a social media feed. # Hooks Headline: 선세럼 커버업과 파데프리 시작할 결심 🙏 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of heavy, uncomfortable makeup. The phrase '텁텁한 피부 NO!' (Heavy skin NO!) directly signals this frustration. # Value propositions - Achieve coverage with sunscreen, eliminating the need for foundation. - Get a clean tone-up effect without the heavy skin feel. # Benefits - Clean tone-up - No heavy skin feel # Features - SPF50+ PA++++ # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and promotional offer. # Storyline - The ad starts by introducing the concept of achieving coverage with sunscreen, eliminating the need for foundation. This is conveyed from the brand's perspective, aiming to capture attention with a promise of simplified beauty routines. - The ad highlights the product's benefits, emphasizing a 'clean tone-up' effect without the 'heavy skin' feel. This is presented from the brand's perspective, showcasing the product's unique selling points. - The ad concludes with a promotional offer, encouraging viewers to take advantage of a 20% discount on the brand's veil cover product. This is a direct call to action from the brand, aiming to drive immediate sales.

# Ad summary This ad for Beauty of Joseon Retinal Eye Cream features a woman applying the product to her undereye area. The ad uses a split screen, with the left side showing the woman demonstrating the product and the right side showing a static image of the product against a wintery background. The ad highlights the product's ability to improve the appearance of wrinkles. # Brand positioning Beauty of Joseon is presented as a skincare brand that combines traditional Korean beauty secrets with modern formulations. The brand is positioned as accessible through its partnership with Sephora. The ad highlights the brand's focus on gentle yet effective ingredients, particularly in its Retinal Eye Cream, suggesting a blend of traditional wisdom and contemporary skincare science. # Product The Beauty of Joseon Retinal Eye Cream is presented as a solution for improving the appearance of wrinkles around the eyes. The product is packaged in a white tube with a pump dispenser. The cream contains retinal and ginseng extract. The ad shows the product being applied directly to the undereye area, suggesting ease of use and targeted treatment. The ad emphasizes its suitability for a "winter skin ritual," implying it addresses seasonal dryness or sensitivity. # Visual style The ad has a split-screen format with a UGC feel on one side and a polished product shot on the other. The editing is simple with static shots and minimal transitions. The pacing is slow and deliberate, allowing viewers to focus on the product application and details. # Hooks Text overlay: Your Winter Skin Ritual / BEAUTY OF JOSEON / x / SEPHORA Visual: 00:00–00:01: A split screen shows a woman on the left and a product image on the right. The woman has fair skin and blonde hair and is wearing a white sweatshirt. She is applying eye cream to her undereye area. The background is a plain white wall. The right side of the screen shows a white tube of Beauty of Joseon Retinal Eye Cream against a blue background with snowflakes. / 00:01–00:02: The woman rubs her hands together. / 00:02–00:03: The woman holds the product up to the camera. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Suitable for a "winter skin ritual" # Benefits - Improves the appearance of wrinkles # Features - Retinal - Ginseng extract # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 A woman applies eye cream to her undereye area. - 00:01–00:02 The woman rubs her hands together. - 00:02–00:03 The woman holds the product up to the camera. - 00:03–00:04 The camera zooms in on the woman's eye. - 00:04–00:06 The woman applies the eye cream to her undereye area. - 00:06–00:07 The woman dispenses the product onto her finger. - 00:07–00:08 The woman applies the product to her cheek. - 00:08–00:09 The woman holds the product up to the camera. - 00:09–00:12 The woman holds the product and its packaging up to the camera.

# Ad summary This image ad for Beauty of Joseon promotes their serum with a special offer. The ad features the product prominently, alongside a quote about its effectiveness and a discount on the price. # Brand positioning Beauty of Joseon is presented as a skincare brand rooted in Korean beauty traditions, offering modern solutions. The brand name itself connects to historical elegance and beauty secrets. The ad focuses on delivering effective skincare, specifically targeting concerns like dryness and achieving a radiant complexion. The brand positions itself as a provider of solutions that are both effective and rooted in traditional beauty practices. # Product The product featured is the Beauty of Joseon serum, specifically designed to combat inner skin dryness and promote a plump, radiant complexion. The serum comes in a clear glass bottle with a white dropper applicator. The ad highlights the serum's ability to address dryness and provide a glowing complexion. The ad also features a mini version of the product as a bonus. The serum is presented as a solution for achieving healthy, hydrated skin. # Visual style The ad has a polished, studio-shot aesthetic with a warm color palette. The layout is clean and organized, with clear typography and visual elements. The use of a gradient background and soft lighting creates a welcoming and inviting feel. The overall style is modern and sophisticated, with a focus on showcasing the product and its benefits. # Hooks Headline: 속건조 잡는 쫀쫀 세럼 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inner skin dryness, which can lead to a dull and uncomfortable complexion. The phrase "속건조 잡는" (addresses inner dryness) directly targets this concern. # Value propositions - Achieve radiant, glowing skin overnight by using the serum before bed. - Addresses inner skin dryness for a plump and hydrated complexion. # Benefits - 꿀광 피부는 무조건 예약! - 쫀쫀 세럼 # Features - 속건조 잡는 # Call to action None used. # Social proof - 듬뿍 바르고 자면 다음 날 꿀광 피부는 무조건 예약! (Apply generously and sleep, and radiant skin is guaranteed the next day!) # Point of view - Brand: The brand's POV is present throughout the ad, showcasing the product, its benefits, and the special offer. # Storyline - The ad begins by showcasing the Beauty of Joseon brand and the serum, establishing the product being advertised. This is told from the brand's perspective to introduce the product to the audience. - A quote highlights the serum's effectiveness in delivering a radiant complexion overnight, building trust and credibility. This is told from the customer's perspective, sharing their positive experience with the product. - The ad emphasizes the serum's key benefits, such as combating inner skin dryness and promoting a plump complexion, reinforcing the product's value proposition. This is told from the brand's perspective to highlight the product's features and benefits. - The ad presents a limited-time offer with a discounted price, creating a sense of urgency and encouraging immediate purchase. This is told from the brand's perspective to incentivize the audience to take advantage of the offer.

# Ad summary This ad for Beauty of Joseon Day Dew Sunscreen features a collage of images showcasing the product in various settings, including a woman applying the sunscreen and product shots on a pink towel. The ad emphasizes the product's availability at Sephora. # Brand positioning Beauty of Joseon is presented as a skincare brand that blends traditional Korean beauty secrets with modern skincare science. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions. The brand aligns with values of natural beauty, simplicity, and self-care, promoting a lifestyle of mindful skincare. The brand seems to ignore the category norms of harsh chemicals and complex routines, instead focusing on gentle, natural ingredients. The brand positioning is both functional, with its focus on effective skincare, and emotional, with its emphasis on natural beauty and self-care. # Product The product featured is Beauty of Joseon Day Dew Sunscreen, a skincare product designed to protect the skin from sun damage. It is packaged in a white tube with a pink cap. The sunscreen is likely intended for daily use, as suggested by the name 'Day Dew.' The ad addresses the purchase barrier of accessibility by highlighting that the product is available at Sephora. The ad aims to convey that this sunscreen is worth trying or buying because it is a convenient and accessible option for daily sun protection. # Visual style The ad has a polished, studio-shot production quality with a collage-style layout. The visual motifs include soft lighting, pastel colors, and a focus on natural beauty. The image treatment includes subtle color grading to enhance the pink tones. The typography is clean and legible, integrated seamlessly into the design. The visual style is designed to be scannable and eye-catching in the feed, with a focus on aesthetic appeal and product visibility. # Hooks Headline: BEAUTY OF JOSEON Day Dew Sunscreen # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Available at Sephora # Benefits - Sun protection # Features - SPF 50+ PA++++ - Broad Spectrum - Chemical Sunscreen # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman holding the product and the woman with sunscreen on her face represent the customer's perspective, showcasing the product's use and positive effects. - Brand: The product shots and the 'Only At Sephora' callout represent the brand's perspective, highlighting the product's features and availability. # Storyline - The ad opens with a shot of a woman holding the Beauty of Joseon Day Dew Sunscreen, showcasing the product in a real-life context. This is included to introduce the product and demonstrate its use in a skincare routine, from the customer's perspective. - Next, the ad transitions to a product shot of the sunscreen placed on a pink towel, emphasizing the product's texture and packaging. This is included to highlight the product's aesthetic appeal and design, from the brand's perspective. - The ad then features a close-up of a woman smiling with a small amount of the product on her face, suggesting the positive effects of using the sunscreen. This is included to demonstrate the desired outcome of using the product, from the customer's perspective. - Finally, the ad includes a callout that the product is 'Only At Sephora,' emphasizing its accessibility and availability. This is included to encourage immediate purchase and address potential barriers to acquisition, from the brand's perspective.

# Ad summary This ad for Beauty of Joseon promotes their products as the perfect holiday gift. The ad features a variety of products from the brand, including a bottle of Ginseng Essence Water, a tube of Day Dew Sunscreen, and a jar of Reviving Ginseng Mask. The ad encourages viewers to shop now at Sephora. # Brand positioning Beauty of Joseon is presented as a timeless K-beauty brand, blending traditional Korean beauty secrets with modern skincare needs. The brand emphasizes natural ingredients and gentle formulations, positioning itself as a provider of effective yet skin-friendly products. The brand aligns with values of self-care and holistic beauty, promoting a lifestyle that integrates skincare into daily wellness routines. Beauty of Joseon stands out by focusing on time-tested ingredients and formulations, offering a unique approach to skincare that resonates with consumers seeking both tradition and innovation. # Product The ad features several Beauty of Joseon products, each designed to enhance the skin's natural radiance. The Ginseng Essence Water is a hydrating toner that nourishes and revitalizes the skin. The Day Dew Sunscreen is a lightweight, non-greasy sunscreen that protects the skin from harmful UV rays while providing a dewy finish. The Reviving Ginseng Mask is a nourishing mask that revitalizes and rejuvenates the skin. These products are presented as essential components of a skincare routine, offering hydration, protection, and rejuvenation. The ad highlights the brand's commitment to using natural ingredients and gentle formulations, making these products suitable for all skin types. The products are worth trying because they offer a blend of traditional Korean beauty secrets and modern skincare technology, promising effective results without harsh chemicals. # Visual style The ad has a polished and clean aesthetic, typical of commercial beauty product promotions. The editing style is static, with a single, prolonged shot that allows viewers to fully appreciate the product arrangement and text overlays. The production quality is high-end, with professional lighting and crisp visuals that enhance the products' appeal. The visual motif of a snowy backdrop and pine branches reinforces the holiday theme, creating a festive and inviting atmosphere. The pacing is slow and deliberate, allowing viewers to absorb the information presented on screen. # Hooks Text overlay: 00:00–00:12 Holiday Gifting With BOJ / 00:00–00:12 TIMELESS K-BEAUTY / 00:00–00:12 Shop Now at SEPHORA Visual: 00:00–00:12: A high-angle shot displays four Beauty of Joseon products arranged on a white, snow-like surface. The products include a bottle of Ginseng Essence Water, a tube of Day Dew Sunscreen with a pink cap, a smaller tube of another product, and a jar of Reviving Ginseng Mask. The products are surrounded by faux pine branches, enhancing the winter holiday theme. The lighting is bright and even, highlighting the products' packaging and textures. Text overlays appear on the screen, including "Holiday Gifting With BOJ," "TIMELESS K-BEAUTY," and "Shop Now at SEPHORA." The Beauty of Joseon logo is visible at the bottom of the frame. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Timeless K-beauty - Perfect for holiday gifting - Available at Sephora # Benefits - Hydration - UV protection - Skin revitalization # Features - Ginseng Essence Water - Day Dew Sunscreen - Reviving Ginseng Mask # Call to action Shop Now at SEPHORA # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and promoting them as ideal holiday gifts. # Storyline - 00:00–00:12 The ad opens with a visually appealing arrangement of Beauty of Joseon products set against a snowy backdrop, creating a festive holiday atmosphere. This sets the stage for the ad's theme of holiday gifting and timeless K-beauty.

# Ad summary This ad promotes Beauty of Joseon's retinal eye serum and eye patches. The ad features a woman who applies the serum and then the eye patches to her undereye area. She then shows the products to the camera. # Brand positioning Beauty of Joseon is presented as a skincare brand that combines traditional Korean beauty secrets with modern ingredients. The brand aims to occupy a space in the consumer's mind as a provider of effective and gentle skincare solutions. The brand aligns with values of natural beauty, self-care, and cultural heritage. The brand positioning is functional, focusing on improving skin health and appearance. # Product The ad features Beauty of Joseon's retinal eye serum and retinal eye patches. The retinal eye serum is a lightweight formula designed to be applied to the undereye area to improve its appearance. The retinal eye patches are designed to be placed on top of the serum for enhanced results. The ad highlights that the combination of the serum and patches is clinically proven to improve the undereyes. The ad suggests that the serum can be used on its own, but the duo together provides even better results. # Visual style The ad has a natural, UGC feel with bright lighting and close-up shots. The editing style is simple with smooth transitions. The pacing is moderate, allowing viewers to see the product application process clearly. # Hooks Spoken: 00:10–00:13 I thought the serum was enough on its own, but then I tried this duo together... Text overlay: I thought the serum was enough on its own, but then I tried this duo together... Visual: 00:10–00:11: A close-up shot of the jar of retinal eye patches. / 00:11–00:15: The woman is shown removing the retinal eye patches from her undereye area. # Funnel stage Consideration # Pain points The ad addresses the pain point of having visible undereye bags and redness, as shown in the 'before' shot. # Value propositions - The combination of the serum and patches is clinically proven to improve the undereyes. - The serum can be used on its own, but the duo together provides even better results. # Benefits - Improved undereye appearance - Smoother, brighter undereye area # Features - Retinal eye serum - Retinal eye patches - Clinically proven to improve your undereyes # Call to action None used. # Social proof - It's clinically proven to improve your undereyes # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product. # Storyline - 00:00–00:01 The ad opens with a split-screen showing the woman's undereye area before and after using the product. - 00:01–00:04 The woman applies the retinal eye serum to her undereye area. - 00:05–00:10 The woman then puts the retinal eye patches on top of the serum. - 00:19–00:21 The woman shows the products to the camera.

# Ad summary This ad features a customer testimonial for Beauty of Joseon's Day Dew Sunscreen. The ad highlights the sunscreen's lightweight feel and invisible finish, emphasizing its suitability for daily use. The ad aims to build trust through social proof and drive sales through an exclusive Sephora partnership. # Brand positioning Beauty of Joseon is presented as a brand that blends traditional Korean skincare secrets with modern cosmetic science. The brand emphasizes gentle, effective formulations suitable for everyday use. The brand aims to occupy a space in the consumer's mind as a provider of skincare that is both luxurious and practical, rooted in natural ingredients and time-honored beauty rituals. The brand's positioning is both functional (lightweight, invisible sunscreen) and emotional (evoking a sense of natural beauty and skincare tradition). # Product The featured product is Beauty of Joseon's Day Dew Sunscreen, a lightweight sunscreen designed for daily use. The ad highlights that it leaves absolutely no white cast and is absolutely invisible on the skin. The sunscreen is presented as a solution for those seeking sun protection without the heavy feel or visible residue often associated with traditional sunscreens. The product is suitable for all skin types and is designed to be worn every day. The ad addresses the common purchase barrier of sunscreens leaving a white cast, emphasizing that this product is different. # Visual style The ad has a clean and polished aesthetic, with a focus on natural beauty and simplicity. The production quality is high, with professional lighting and retouching. The visual motif is a close-up portrait, emphasizing the product's effect on the skin. The image treatment includes soft lighting and subtle color grading, creating a fresh and inviting look. The typography is clean and legible, with a focus on readability. The overall style is modern and approachable, designed to appeal to a broad audience. # Hooks Headline: Talk about a light weight sunscreen with absolutely no white cast. Absolutely invisible. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of sunscreens leaving a white cast on the skin. "Talk about a light weight sunscreen with absolutely no white cast." # Value propositions - light weight sunscreen with absolutely no white cast. Absolutely invisible. # Benefits - light weight sunscreen - no white cast - Absolutely invisible # Features - light weight sunscreen - no white cast - Absolutely invisible # Call to action Only At Sephora > # Social proof - "Talk about a light weight sunscreen with absolutely no white cast. Absolutely invisible." - Verified Customer # Point of view - Customer: The five-star rating and quote from a verified customer provide a firsthand account of the product's benefits, building trust and credibility. - Brand: The product shot and call to action direct viewers to purchase the product, promoting the brand and driving sales. # Storyline - The ad opens with a close-up of a woman's face with a visible application of the sunscreen, demonstrating its clear, non-greasy finish. This is intended to visually showcase the product's key benefit: its invisibility on the skin. The audience experiences this from the brand's perspective, highlighting the product's effectiveness. - The ad includes a five-star rating and a quote from a verified customer, reinforcing the product's quality and effectiveness. The customer testimonial emphasizes the lightweight feel and lack of white cast, further building trust and credibility. The audience experiences this from the customer's perspective, providing social proof of the product's benefits. - The ad concludes with a call to action, directing viewers to purchase the product exclusively at Sephora. This is intended to drive sales and leverage the retailer's reputation to further enhance the product's appeal. The audience experiences this from the brand's perspective, guiding them towards making a purchase.

# Ad summary This ad promotes Beauty of Joseon's Revive Eye Serum, highlighting its ability to target fine lines and wrinkles. The ad features a minimalist design with a focus on the product and its key benefits, along with a call to action to purchase at Sephora. # Brand positioning Beauty of Joseon is presented as a skincare brand that blends traditional Korean beauty secrets with modern skincare science. The brand aims to occupy a space in the consumer's mind as a provider of effective skincare solutions rooted in natural ingredients and time-honored practices. The brand aligns with values of gentle yet effective skincare, promoting a lifestyle of self-care and well-being. It differentiates itself by incorporating traditional Korean herbal ingredients into its formulations, offering a unique approach to skincare. The brand positioning is both functional, focusing on the efficacy of its products, and emotional, appealing to consumers seeking a connection to Korean beauty traditions. # Product The product featured is the Revive Eye Serum by Beauty of Joseon, designed to target fine lines and wrinkles around the eyes. It is a serum formulated with ginseng and retinol. The product comes in a light beige tube with a white pump dispenser. The serum is intended for individuals looking to address signs of aging and improve the appearance of the skin around their eyes. The ad emphasizes the serum's ability to target fine lines and wrinkles, suggesting it is an effective solution for these concerns. The ad addresses the purchase barrier by providing a direct call to action to 'SHOP NOW AT SEPHORA'. # Visual style The ad features a minimalist and clean visual style with a focus on the product. The production quality appears to be highly polished, with studio-style lighting and a neutral color palette. The image treatment includes background removal and subtle color grading to enhance the product's appearance. The typography is clean and legible, with a focus on readability. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Revive Eye Serum # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of visible signs of aging, specifically fine lines and wrinkles around the eyes. The phrase 'Targets fine lines and wrinkles' directly signals this concern. # Value propositions - Targets fine lines and wrinkles # Benefits - Targets fine lines and wrinkles # Features - Targets fine lines and wrinkles # Call to action SHOP NOW AT SEPHORA > # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a call to action to purchase. # Storyline - The ad opens by showcasing the Beauty of Joseon brand name, immediately establishing the product's origin and brand identity. This is told from the brand's perspective to build brand recognition and trust. - Next, the ad highlights the product name, 'Revive Eye Serum', and its primary benefit: 'Targets fine lines and wrinkles'. This is told from the brand's perspective to clearly communicate the product's purpose and key selling point. - The ad then features a visual of the product itself, positioned against a backdrop of the serum. This is told from the brand's perspective to showcase the product's packaging and texture. - Finally, the ad concludes with a call to action, 'SHOP NOW AT SEPHORA', directing viewers to purchase the product. This is told from the brand's perspective to drive immediate sales and conversions.

# Ad summary This ad features a creator demonstrating the use of BOJ Revive eye serum and eye patches to reduce smile lines and wrinkles. # Brand positioning Beauty of Joseon (BOJ) is presented as a brand that understands the desire to maintain youthful skin while still enjoying life's expressions, like smiling. The brand offers solutions that address the downsides of smiling, such as wrinkles and smile lines, allowing customers to confidently express themselves. BOJ positions itself as a provider of preventative skincare, encouraging users to proactively care for their skin. The brand aligns with a lifestyle that values both beauty and joyful expression, pushing against the norm that aging is something to be feared or avoided. # Product The ad features two products from Beauty of Joseon: the Revive eye serum and the Revive eye patches. The Revive eye serum is a retinal eye serum designed to target wrinkles and smile lines. The serum is applied generously around the eyes and smile lines to combat creases. The Revive eye patches are used in conjunction with the serum, applied over the areas where the serum was applied. The eye patches are left on for 30 minutes to an hour. The combination of the serum and patches is presented as a stronger prevention step against wrinkles and smile lines, promising smoother and glowier under-eyes and less apparent smile lines. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is decent, with clear shots and minimal effects. The pacing is consistent, with quick cuts between shots. The audio and visual elements are synced, with text overlays timed to the music and voiceover. # Hooks Spoken: 00:23–00:29: You guys know how much I love to smile, but the downside to smiling a lot is also getting wrinkles and smile lines. Text overlay: 00:00–00:03: pov: you love to smile but you're getting wrinkles 😭 Visual: 00:00–00:01: A medium shot of an Asian man with dark hair wearing a white long-sleeve shirt and white gloves. He is smiling and looking at the camera while tending to someone's hands. The background includes salon equipment and wooden cabinets. / 00:01–00:02: A medium shot of the same man, now wearing a black t-shirt and black gloves, smiling and looking at the camera while working on someone's leg. The background is a white wall. / 00:02–00:03: A close-up shot of the same man lying on a white pillow with a cartoon face, smiling and looking at the camera. The background is a white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The downside to smiling a lot is also getting wrinkles and smile lines. # Value propositions - Pair the serum with the eye patches for a stronger prevention step - Now you can keep smiling confidently # Benefits - Smoother under eyes - Glowier under eyes - Less apparent smile lines - Stronger prevention step # Features - Retinal eye serum - Retinal eye serum patches # Call to action Make sure you don't just use revive serum, but pair it with revive eye patches # Social proof - You guys know how much I love the BOJ Revive eye serum – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer/creator who is sharing their personal experience with the product. # Storyline - 00:00–00:03 The ad opens with the text overlay "pov: you love to smile but you're getting wrinkles 😭" to establish the problem. - 00:03–00:08 The text overlay changes to "especially smile lines.. and eye smile creases.." to emphasize the specific concern. - 00:08–00:09 The text overlay changes to "but all of that changed with.." to introduce the solution. - 00:11–00:17 The text overlay changes to "my retinal eye serum and retinal eye serum patches 🥺" to reveal the product. - 00:23–00:29 The creator begins speaking, stating, "You guys know how much I love to smile, but the downside to smiling a lot is also getting wrinkles and smile lines." This reinforces the problem from the creator's perspective. - 00:30–00:35 The creator continues, "And you guys know how much I love the BOJ Revive eye serum. But now BOJ has released the Revive eye patches." This introduces the brand and the new product. - 00:35–00:51 The creator then demonstrates the application of the products, saying, "So before the eye patches, I like to apply the eye serum first. So I just rub it in generously around where I get a lot of smile line creases. Then I apply the eye patches over the areas I put the eye serum on, under my eyes as well as on my smile lines especially." - 00:51–00:55 The creator explains the usage, stating, "And then I'm gonna go about my day and maybe after 30 minutes to an hour I'll take it off." - 00:55–01:05 The ad shows the creator going about his day with the eye patches on, including eating ramen and shopping at a grocery store. - 01:06–01:21 The creator returns to the camera, stating, "Alright guys, I am back from all the shenanigans. And obviously with retinal it's never overnight results, but you could tell instantaneously though. It has made my under eyes so much more smoother and just glowier overall. And on top of that my smile lines are like way less apparent." - 01:21–01:35 The creator concludes with a call to action, saying, "So if you guys are like me and you smile and use your face a lot, make sure you don't just use revive serum, but pair it with revive eye patches and it will be so much of a stronger prevention step. So now you can keep smiling confidently ❤️."

# Ad summary This ad for Beauty of Joseon's Ground Rice and Honey Glow Mask features a jar of the product on a white background with a smear of the mask and text highlighting the product's benefits and availability at Sephora. # Brand positioning Beauty of Joseon is presented as a brand that blends traditional Korean beauty secrets with modern skincare. The brand name itself evokes a sense of historical beauty practices, positioning it as a custodian of time-honored skincare rituals. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions rooted in natural ingredients and ancient wisdom. The brand aligns with values of simplicity, authenticity, and holistic well-being, promoting a lifestyle that embraces natural beauty and self-care. By incorporating traditional ingredients like rice and honey, the brand pushes against the trend of harsh chemicals and synthetic additives, offering a gentler alternative for achieving radiant skin. The brand positioning is both functional, highlighting the product's ability to brighten, hydrate, and exfoliate, and emotional, appealing to consumers seeking a connection to tradition and natural beauty. # Product The Ground Rice and Honey Glow Mask is a skincare product designed to brighten, hydrate, and exfoliate the skin in one step. The mask is presented as a convenient and effective solution for achieving radiant skin. The product is likely intended for individuals seeking a gentle yet effective skincare treatment that combines the benefits of rice and honey. The mask's key selling points include its ability to brighten, hydrate, and exfoliate the skin, offering a multi-functional approach to skincare. The use occasion is not explicitly shown, but it is implied that the mask can be incorporated into a regular skincare routine for maintaining healthy, glowing skin. The ad addresses the purchase barrier of time constraints by highlighting the mask's ability to deliver multiple benefits in a single step, making it a convenient option for busy individuals. # Visual style The ad features a clean and minimalist visual style, with a focus on showcasing the product and its key benefits. The use of a white background and soft lighting creates a sense of purity and simplicity, while the textured smear of the mask adds a touch of visual interest. The overall aesthetic is modern and sophisticated, appealing to consumers seeking high-quality skincare products. # Hooks Headline: Ground Rice and Honey Glow Mask # Funnel stage Consideration # Pain points The ad addresses the pain point of needing multiple products and steps to achieve bright, hydrated, and exfoliated skin. The ad copy states "Brighten, hydrate and exfoliate skin in one step" to highlight the product's ability to simplify the skincare routine. # Value propositions - Brighten, hydrate and exfoliate skin in one step # Benefits - Brighten skin - Hydrate skin - Exfoliate skin # Features - Brighten - Hydrate - Exfoliate skin in one step # Call to action Only At Sephora > # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, as it promotes its product and highlights its benefits. # Storyline - The ad begins by showcasing the brand name, BEAUTY OF JOSEON, to establish brand recognition and introduce the product within the context of the brand's identity. The brand is telling the audience what brand is being advertised. - Next, the ad highlights the product name, Ground Rice and Honey Glow Mask, to clearly identify the specific product being promoted. The brand is telling the audience what product is being advertised. - The ad then emphasizes the key benefits of the mask, stating that it can "Brighten, hydrate and exfoliate skin in one step," to convey the product's multi-functional capabilities and convenience. The brand is telling the audience the benefits of the product. - Finally, the ad includes a call to action, directing viewers to purchase the product exclusively at Sephora, to drive sales and increase brand awareness. The brand is telling the audience where to purchase the product.

# Ad summary This ad promotes Beauty of Joseon's Day Dew Sunscreen. The ad features a model in a pink and blue outfit with a horse in a pink-tinted landscape. The ad highlights the product's light and dewy texture. # Brand positioning Beauty of Joseon is presented as a brand that blends traditional Korean beauty secrets with modern skincare. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare rooted in historical practices. The brand aligns with values of natural beauty, simplicity, and cultural heritage. The brand's positioning is both functional, offering effective skincare solutions, and emotional, connecting with consumers through a sense of tradition and natural beauty. # Product The ad features Beauty of Joseon's Day Dew Sunscreen, a light and dewy Korean SPF. The product is for anyone looking for sun protection with a lightweight feel. The ad highlights that it is a cult-favorite. The ad shows the product in a pink-tinted landscape. # Visual style The ad has a soft, dreamy aesthetic with a pink color palette. The editing style includes smooth transitions and slow-motion shots. The production quality is polished, giving it a commercial feel. The pacing is slow and consistent, creating a calming effect. # Hooks Spoken: 00:00–00:01 Not our first rodeo. Text overlay: 00:00–00:01 NOT OUR FIRST RODEO Visual: 00:00–00:01 A medium shot of a model with fair skin, dark hair pulled back, wearing a light pink floral corset top and a silver necklace. She has tattoos on her arms and chest. The background is a soft pink gradient. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Light & Dewy Cult-favorite Korean SPF # Benefits - Sunscreen # Features - Light & Dewy # Call to action None used. # Social proof - Cult-favorite Korean SPF # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 00:00–00:01 A model looks directly at the camera with a serious expression. - 00:01–00:02 00:01–00:02 The screen transitions to a pink sky with the brand name, Beauty of Joseon, displayed. - 00:02–00:08 00:02–00:08 The model is shown with a white horse in a pink landscape. She poses and walks with the horse. - 00:08–00:12 00:08–00:12 The model looks down at the camera as a water droplet falls towards the lens. - 00:12–00:14 00:12–00:14 The brand name, Beauty of Joseon, is displayed on a white cloth. - 00:14–00:16 00:14–00:16 A close-up of the model's face is shown with a soft, pink filter. - 00:16–00:19 00:16–00:19 The model walks towards the camera in the pink landscape. - 00:19–00:22 00:19–00:22 The Beauty of Joseon Day Dew Sunscreen is displayed with text overlay. - 00:22–00:24 00:22–00:24 The brand name, Beauty of Joseon, is displayed on a white background.

# Ad summary A woman demonstrates the Beauty of Joseon Dynasty Cream as part of her base makeup routine. She applies the cream to half of her face and points out the difference in glow between the side with the cream and the side without. She then applies the cream to the rest of her face and shows her finished makeup look. # Brand positioning Beauty of Joseon is presented as a brand that values a flawless makeup base. The brand aligns with a lifestyle that prioritizes skincare as a foundation for makeup. The brand pushes against the norm of neglecting skincare in favor of makeup. The brand positioning is functional, focusing on the performance of the cream as a makeup base. # Product The Beauty of Joseon Dynasty Cream is a skincare product used as part of a base makeup routine. It is described as super hydrating and lightweight. The cream is said to be the perfect makeup magnet cream that applies easily and smoothly on the skin. The cream is packaged in a frosted glass jar with a white lid. # Visual style The ad has a UGC feel with natural lighting. The editing style is simple with static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 The secret to flawless makeup is a flawless base. Text overlay: 00:00–00:02 Beauty of Joseon Dynasty Cream Visual: 00:00–00:02 A woman with dark skin, wearing a white tank top and gold hoop earrings, is centered in the frame. She is holding a jar of Beauty of Joseon Dynasty Cream. Text overlay: Beauty of Joseon Dynasty Cream. # Funnel stage Consideration # Pain points The ad implies the pain point of not having a flawless makeup look due to an inadequate base. The woman states, "The secret to flawless makeup is a flawless base," suggesting that without the right base, makeup will not look its best. # Value propositions - The secret to flawless makeup is a flawless base # Benefits - Perfect makeup magnet cream - Flawless makeup # Features - Super hydrating - Lightweight - Applies easily - Smooth on my skin # Call to action None used. # Social proof - "That's why I'm using the Beauty of Joseon Dynasty Cream as part of my base routine" – Female 1 (Customer) - "It applies easily, it's so smooth on my skin" – Female 1 (Customer) - "This is why I include this in my base" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The woman states that the secret to flawless makeup is a flawless base. - 00:02–00:06 00:02–00:06 She introduces the Beauty of Joseon Dynasty Cream as part of her base routine, conveying that this is the product that will help achieve a flawless base. - 00:06–00:14 00:06–00:14 She applies the cream to half of her face, describing it as super hydrating, lightweight, the perfect makeup magnet cream, and easy to apply. This highlights the product's benefits and ease of use. - 00:14–00:17 00:14–00:17 She points to the side of her face with the cream and the side without, asking if the viewer can tell the difference. This is meant to visually demonstrate the cream's effectiveness. - 00:17–00:20 00:17–00:20 She applies the cream to the rest of her face, continuing to demonstrate its use. - 00:20–00:23 00:20–00:23 She shows her finished makeup look, asking the viewer what they think. This is meant to showcase the final result achieved with the cream. - 00:23–00:28 00:23–00:28 She holds up the cream again, stating that this is why she includes it in her base, and points out how flawless her makeup came out. This reinforces the product's value and its role in achieving a flawless makeup look.

# Ad summary This image ad for Beauty of Joseon Revive Under Eye Patch highlights the product's key ingredients (ginseng and retinal) and benefits (dark circle reduction and firming). It features a 20% off discount to incentivize purchase. # Brand positioning Beauty of Joseon is presented as a brand that combines traditional Korean beauty secrets with modern ingredients like ginseng and retinal. The brand aims to offer effective skincare solutions rooted in historical practices, positioning itself as a blend of heritage and innovation. The brand's name and product descriptions are written in both Korean and English, suggesting a global appeal while maintaining its cultural identity. The brand seems to push against the trend of overly complex skincare routines by focusing on key ingredients and their benefits. # Product The product being advertised is the Beauty of Joseon Revive Under Eye Patch, formulated with ginseng and retinal. These eye patches are designed to target dark circles and provide a firming effect to the under-eye area. The ad highlights the combination of ginseng and retinal as an optimal pairing for skincare. The patches are presented as a solution for reducing the appearance of wrinkles around the eyes, with a 20% discount offered to overcome purchase barriers. The product is for anyone looking to improve the appearance of their under-eye area by addressing dark circles and wrinkles. # Visual style The ad features a clean, product-focused aesthetic with a split-background design. The production quality is highly polished, with studio-style lighting and clear product photography. The visual motifs include color blocking and simple typography. The image treatment involves background removal and color grading to create a cohesive look. The overall style is modern and minimalist, designed to be easily scannable in a social media feed. # Hooks Headline: 인삼 레티날 탄력 아이패치 # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of dark circles and wrinkles around the eyes. "눈가 주름 -20%" (Eye wrinkles -20%) directly targets the frustration of aging skin. # Value propositions - Ginseng + Retinal: optimal combination - 20% off: discount on eye wrinkles # Benefits - 다크서클 집중케어 - 초밀착 하이드로겔 - 눈가 주름 -20% # Features - Ginseng - Retinal # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and an offer to encourage purchase. # Storyline - The ad opens with a visual of the product packaging, immediately establishing what is being advertised. This is told from the brand's perspective to showcase the product. - The ad highlights the key ingredients (ginseng and retinal) and their benefits (dark circle reduction and firming). This is told from the brand's perspective to inform the viewer about the product's efficacy. - The ad presents a 20% off discount to incentivize purchase. This is told from the brand's perspective to create a sense of urgency and encourage immediate action.

# Ad summary This ad features a woman in a bathroom demonstrating a full face of makeup using a variety of products. # Brand positioning This ad features a variety of makeup and skincare brands. The ad does not explicitly state the brand's positioning, values, or lifestyle. However, the ad implies that the brands are high-end and luxurious, as they are used by a woman who appears to be well-groomed and stylish. The ad also implies that the brands are effective, as the woman's skin looks flawless after she applies the makeup. # Product This ad features a variety of makeup and skincare products. The products include eye patches, lip balm, tinted sunscreen, foundation, concealer, bronzer, blush, highlighter, lip liner, lipstick, eyebrow pencil, eyebrow gel, and setting powder. The ad does not explicitly state the features or benefits of each product. However, the ad implies that the products are high-quality and effective, as they are used by a woman who appears to be well-groomed and stylish. The ad also implies that the products are easy to use, as the woman applies them quickly and easily. # Visual style The ad has a clean and polished aesthetic. The lighting is natural and the colors are muted. The editing is quick and the transitions are smooth. The overall effect is one of effortless beauty. # Hooks Visual: 00:00–00:01 Close-up shot of a woman with her hair pulled back, wearing a white robe, and standing in a bathroom with white tiled walls. She is applying eye patches to her under-eye area. / 00:01–00:02 Close-up shot of the woman applying lip balm to her lips. / 00:02–00:03 Close-up shot of the woman spraying face mist onto her face. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality makeup and skincare products - Easy-to-use products - Effective products # Benefits - Improved skin - Enhanced features - Polished look # Features - Eye patches - Lip balm - Face mist - Tinted sunscreen - Foundation - Concealer - Bronzer - Blush - Highlighter - Lip liner - Lipstick - Eyebrow pencil - Eyebrow gel - Setting powder # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating a makeup routine. # Storyline - 00:00–00:02 00:00–00:02 The woman applies eye patches, lip balm, and a spritz of face mist. - 00:03–00:06 00:03–00:06 The woman opens a box of tinted sunscreen and applies it to her face. - 00:06–00:16 00:06–00:16 The woman applies foundation, concealer, and bronzer to her face. - 00:17–00:23 00:17–00:23 The woman applies blush to her face. - 00:24–00:27 00:24–00:27 The woman applies highlighter to her face. - 00:28–00:30 00:28–00:30 The woman applies more highlighter to her face. - 00:31–00:36 00:31–00:36 The woman applies lip liner and lipstick to her lips. - 00:37–00:41 00:37–00:41 The woman applies eyebrow pencil and eyebrow gel to her eyebrows. - 00:42–00:44 00:42–00:44 The woman applies setting powder to her face. - 00:45–00:46 00:45–00:46 The woman smiles and shows off her finished makeup look.

# Ad summary This ad features a man in a bathroom setting who is demonstrating the benefits of using cooled eye patches and eye cream to depuff and hydrate the under eye area. He explains that using ice cubes can damage the skin under the eyes, and that cooled eye patches are a more gentle alternative. He also recommends using an eye cream before applying the eye patches to smooth fine lines and prevent wrinkles long-term. # Brand positioning Beauty of Joseon is presented as a brand that offers gentle and effective skincare solutions for sensitive skin. The brand is positioned as an alternative to harsh or damaging skincare practices, such as using ice cubes on the delicate under-eye area. The brand aligns with values of skin health, hydration, and long-term wrinkle prevention. The brand pushes against the norm of using ice cubes for depuffing, instead offering a more gentle and effective solution with cooled eye patches and eye cream. The brand positioning is both functional (depuffing, hydrating, smoothing fine lines) and emotional (caring for sensitive skin, preventing wrinkles). # Product The ad features Beauty of Joseon Revive Under Eye Patches and Beauty of Joseon Revive Eye Serum. The Revive Under Eye Patches are presented as a gentle alternative to using ice cubes for depuffing and hydrating the under-eye area. They are designed to depuff and hydrate the area without damaging the skin barrier. The Revive Eye Serum is a ginseng retinal eye cream that is used before applying the eye patches to smooth fine lines and help prevent wrinkles long-term. The ad emphasizes that the under-eye area is super sensitive, so it's important to be careful what products you use. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style is quick cuts, with smooth transitions. The production quality is high-end, with natural lighting. The pacing is consistent, with around 10 cuts per minute. The cuts are timed to the voiceover lines. # Hooks Spoken: 00:00–00:01: Stop doing this if you have eye bags or dark circles. Text overlay: 00:00–00:01: Stop doing this 🧊❌ / 00:00–00:01: Stop doing this / 00:01–00:02: dark circles Visual: 00:00–00:01: A man with dark curly hair, fair skin, and a silver hoop earring is shirtless in a bathroom with white tiled walls. He is holding an ice cube to his under-eye area. The camera is selfie-style, close-up on his face. Text overlay: "Stop doing this" with an ice cube emoji and a red X. / 00:01–00:02: The camera zooms in on the man's eye, which has dark circles underneath. A white square appears around his eye to highlight the area. The background is a white tiled wall and a shower with a glass door. # Funnel stage Middle of funnel (Consideration) # Pain points Using ice cubes on the delicate under-eye area can irritate or even damage the skin. # Value propositions - Cooled eye patches are a gentle alternative to using ice cubes, which can damage the skin. - Using an eye cream before applying eye patches can smooth fine lines even more and help prevent wrinkles long-term. - The ginseng retinal eye cream is effective and gentle on sensitive skin. # Benefits - Depuff and hydrate the under-eye area - Smooth fine lines - Help prevent wrinkles long-term - Gentle on sensitive skin # Features - Cooled eye patches - Ginseng retinal eye cream # Call to action None used. # Social proof - "This is a ginseng retinal eye cream for example, which I recently really like." – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his skincare routine and product recommendations. # Storyline - 00:00–00:01 The ad opens with a man applying an ice cube to his under-eye area, with text overlay saying "Stop doing this". - 00:01–00:06 The man warns against using ice cubes if you have eye bags or dark circles, as it can actually make things worse. - 00:06–00:12 He explains that the skin under your eyes is the thinnest on your entire body, and direct ice contact can irritate or even damage the skin. - 00:12–00:19 He recommends using cooled eye patches instead, as they help to depuff and hydrate the area without damaging your skin barrier. - 00:19–00:23 He emphasizes that eye patches are way more gentle, but still give that same fresh and depuffing effect. - 00:23–00:30 He shares that he likes to use an eye cream before applying the eye patches to smooth fine lines even more and help prevent wrinkles long-term. - 00:30–00:38 He specifies that he uses a ginseng retinal eye cream, and since the under-eye area is super sensitive, you need to be really careful what products you use.

# Ad summary This ad for Beauty of Joseon promotes their skincare products and offers 20% off the first purchase. # Brand positioning Beauty of Joseon is presented as a skincare brand that blends traditional Korean beauty secrets with modern skincare science. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions rooted in natural ingredients and time-honored practices. The brand aligns with values of tradition, natural beauty, and gentle care. The brand seems to ignore the trend of harsh chemicals and aggressive treatments, instead focusing on gentle and nourishing ingredients. The brand positioning is both functional, with its focus on effective skincare, and emotional, with its emphasis on natural beauty and tradition. # Product The ad features a range of Beauty of Joseon skincare products. These include a bar soap, cleansing balm, serum, toner, and cream. The products are packaged in white containers with the brand name and product information printed in Korean and English. The products are designed for individuals seeking gentle and effective skincare solutions rooted in natural ingredients and traditional Korean beauty practices. The ad highlights the brand's essence and offers a 20% discount, enticing viewers to try the products. The ad addresses the purchase barrier of initial cost by offering a discount on the first purchase. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot images and soft lighting. The visual motif is a product flatlay, arranged neatly against a solid background. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is integrated seamlessly, with elegant fonts and clear messaging. The style contrasts with platform norms, opting for a high-design approach that aims to capture attention through sophistication and simplicity. # Hooks Headline: Bienvenue chaleureuse # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 20% off your first purchase - Discover the essence of Beauty of Joseon # Benefits - 20% de réduction sur votre premier achat. - Découvrez l'essence de Beauty of Joseon - offre exceptionnelle de 20% Rabatt. # Features - Skincare products # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and values while promoting a special offer. # Storyline - The ad opens with a warm welcome message, setting a friendly and inviting tone. The brand is telling the audience that they are valued and appreciated. - Next, the ad highlights a special offer of 20% off the first purchase, creating a sense of urgency and incentive. The brand is telling the audience about the offer. - The ad introduces the essence of Beauty of Joseon, emphasizing the brand's core values and unique selling proposition. The brand is telling the audience what they are about. - The ad reiterates the exceptional offer of 20% off, reinforcing the value proposition and encouraging immediate action. The brand is telling the audience to take advantage of the offer.

# Ad summary This ad for Beauty of Joseon offers 20% off the first purchase. The ad features multiple skincare products from the brand. # Brand positioning Beauty of Joseon is presented as a skincare brand rooted in Korean beauty traditions, offering a blend of traditional ingredients and modern formulations. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective skincare solutions. The brand aligns with values of natural beauty, wellness, and cultural heritage. The brand's positioning is both functional, providing effective skincare, and emotional, connecting with consumers seeking a sense of tradition and natural beauty. # Product The ad features a range of Beauty of Joseon skincare products. These include a cleansing balm in a jar, a cleansing bar, a serum in a dropper bottle, a toner in a bottle, and two different creams in tubes. The products are packaged in white and clear containers with minimal branding. The products are for individuals seeking gentle and effective skincare solutions rooted in Korean beauty traditions. The ad highlights the brand's commitment to natural ingredients and traditional formulations. The ad addresses the purchase barrier of initial cost by offering a 20% discount on the first purchase, making the products more accessible to new customers. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a neutral color palette. The visual motif is a product flatlay, showcasing the range of Beauty of Joseon skincare items. The image treatment includes subtle color grading to enhance the products' natural tones. The typography is clean and legible, integrated seamlessly into the overall design. The style contrasts with typical platform norms, offering a high-design aesthetic that aims to capture attention in the feed. # Hooks Headline: Herzlich willkommen # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 20% off your first purchase to discover the essence of Beauty of Joseon # Benefits - 20% Rabatt auf Ihren ersten Einkauf - Entdecken Sie das Wesen von Beauty of Joseon # Features - Cleansing balm - Cleansing bar - Serum - Toner - Cream # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and offering incentives to attract new customers. # Storyline - The ad opens with a welcome message and an offer of 20% off the first purchase, immediately grabbing the viewer's attention and incentivizing them to explore the brand. This is told from the brand's perspective to draw in new customers with a direct offer. - The ad transitions to showcasing the essence of Beauty of Joseon with an exclusive offer of 20% off, reinforcing the brand's identity and value proposition. This is told from the brand's perspective to highlight the brand's unique qualities and benefits. - The ad concludes with a display of various Beauty of Joseon skincare products, visually presenting the range of options available to the customer. This is told from the brand's perspective to showcase the product line and encourage purchase.