How Augustinus Bader Advertises on Meta

# Ad summary This ad showcases the Augustinus Bader The Elixir product with a before and after shot of a woman's face. The ad highlights the product's ability to reduce fine lines and wrinkles in 12 weeks, based on a consumer perception study. # Brand positioning Augustinus Bader is presented as a high-end skincare brand focused on clinically proven results. The brand emphasizes scientific backing, highlighting its use of Advanced TFC8 technology. The brand aims to occupy a space in the consumer's mind as a provider of effective anti-aging solutions, aligning with values of scientific innovation and visible results. The brand positioning is functional, focusing on performance and proven efficacy. # Product The product featured is Augustinus Bader The Elixir. It is presented as a skincare product designed to reduce fine lines and wrinkles. The ad highlights that 89% of users saw a visible reduction in fine lines and wrinkles in 12 weeks, based on a consumer perception study. The product is powered by Advanced TFC8 technology, emphasizing its clinically proven results. The ad addresses the purchase barrier of skepticism by showcasing a before-and-after transformation and citing a clinical study. # Visual style The ad has a polished, commercial aesthetic with a focus on clear visuals and scientific credibility. The editing style includes quick cuts and smooth transitions to showcase the before-and-after transformation. The production quality is high-end, supporting the intended tone of scientific efficacy. The pacing is consistent, with cuts timed to emphasize the visual contrast. The lighting is bright and even, highlighting the skin's texture and appearance. # Hooks Spoken: [No speech] Text overlay: 89% saw a visible reduction in fine lines and wrinkles in 12 weeks.* / Clinically proven results, powered by Advanced TFC8® technology. / *In an 12-week Consumer Perception Study of 107 m/f, ages 35+, 50% with self-perceived sensitive skin. / Before / After Visual: 00:00–00:02: A split-screen shows the side profile of a woman's face. On the left ('Before'), her skin shows visible wrinkles and fine lines. On the right ('After'), her skin appears smoother. Next to the split screen is a bottle of Augustinus Bader The Elixir. A text overlay states '89% saw a visible reduction in fine lines and wrinkles in 12 weeks.*' The background is a neutral, soft beige. The camera is stationary and provides a close-up view of the woman's face and the product. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the presence of visible fine lines and wrinkles, which are explicitly shown in the 'Before' side of the split-screen. The ad visually demonstrates the frustration of aging skin. # Value propositions - 89% saw a visible reduction in fine lines and wrinkles in 12 weeks: This connects the feature of the product to the benefit of reduced wrinkles, providing a clear value proposition. # Benefits - Visible reduction in fine lines and wrinkles in 12 weeks # Features - Powered by Advanced TFC8 technology - Clinically proven results # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a split-screen showing a woman's face in a before-and-after comparison. The 'Before' side shows visible wrinkles, while the 'After' side appears smoother. This is intended to immediately grab attention and highlight the product's potential. The perspective is from the brand, showcasing the product's effectiveness. The tone is clinical and results-oriented. - 00:02–00:09 00:02–00:09: The split-screen remains, emphasizing the contrast between the 'Before' and 'After' results. Text overlay highlights that '89% saw a visible reduction in fine lines and wrinkles in 12 weeks.' This reinforces the product's efficacy with a statistic. The perspective remains from the brand, providing evidence to support its claims. The tone is informative and persuasive.

# Ad summary This ad showcases the Augustinus Bader The Serum, highlighting its benefits through user testimonials, scientific backing, and its ability to reduce wrinkles and hyperpigmentation. # Brand positioning Augustinus Bader is presented as a science-backed, luxury skincare brand focused on total complexion correction. The brand aligns with a premium lifestyle through sleek, modern packaging and clinically-proven results, positioning it as a high-end, effective solution for skincare needs. It aims to occupy the space of advanced, results-oriented skincare, appealing to consumers who value scientific validation and visible improvements. # Product The advertised product is The Serum by Augustinus Bader, a clinically-proven skincare solution designed for total complexion correction. It promises to plump and hydrate the skin while visibly reducing pores, wrinkles, and hyperpigmentation. The serum is formulated with science-backed ingredients and is suitable for both women and men between the ages of 18-65. The product stands out due to its visible results and scientific validation, aiming to overcome skepticism about skincare effectiveness by showcasing clinical trial outcomes and user testimonials. The serum is presented as a luxury product with a sleek, modern design, delivered via a pump. # Visual style The ad features a polished aesthetic with a mix of natural light and studio lighting. The editing style includes quick cuts and smooth transitions. The production quality is high-end, giving a commercial feel, with a BPM of around 60-70, and cuts are timed to the music beats. # Hooks Spoken: 00:02–00:03 Female 1: I love the serum. It plumps and hydrates. Visual: 00:02–00:03 A product shot of the blue and gold The Serum bottle sitting on a clear, reflective surface against a gradient dark blue background. A white waveform graphic pulses above the bottle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of aging skin that presents visible wrinkles and hyperpigmentation. # Value propositions - Clinically-proven solutions that reduces the appearance of wrinkles by 85% - Clinically-proven solutions that reduces the appearance of hyperpigmentation by 80% # Benefits - Total complexion correction - Pores have been visibly reduced. - Plumps and hydrates - Reduces the appearance of wrinkles by 85% - Reduces the appearance of hyperpigmentation by 80% # Features - Clinically-proven solution - Science-backed skincare # Call to action SHOP NOW # Social proof - "I love the serum. It plumps and hydrates." – Female 1 (Customer) - "My pores have been visibly reduced." – Female 2 (Customer) - "I swear my skin looks so much better right now than it did two weeks ago." – Female 3 (Customer) # Point of view - Customer 25% – Multiple customers share their positive experiences with the serum in a testimonial format. - Brand 75% – The brand highlights the product and its features in a way to promote the product. # Storyline - 00:01–00:04 00:01–00:04 A woman holds and showcases the product. - 00:02–00:03 00:02–00:03 The woman speaks about how much she loves the serum because it plumps and hydrates the skin. This is to illustrate the positive impact of the product from a customer's perspective, reinforcing the brand's value proposition. - 00:04–00:06 00:04–00:06 A second woman speaks about how the serum has visibly reduced her pores. This acts as further social proof, reinforcing the brand's value proposition. - 00:06–00:08 00:06–00:08 A third woman talks about how much better her skin looks now than it did two weeks ago. This acts as more social proof, highlighting the benefit of faster acting complexion correction. - 00:09–00:11 00:09–00:11 The ad introduces the product as “The Serum.” This helps to highlight the main product. - 00:12–00:15 00:12–00:15 The text highlights that the product is a "clinically-proven solution for total complexion correction," underscoring the science-backed aspect of the serum. - 00:15–00:16 00:15–00:16 The ad shows a close up of the face of a woman. - 00:16–00:19 00:16–00:19 The ad highlights that the product reduces the appearance of wrinkles by 85%. The statistic aims to appeal to logic by using data to position the serum as effective. - 00:19–00:22 00:19–00:22 The ad highlights that the product reduces the appearance of hyperpigmentation by 80%. The statistic aims to appeal to logic by using data to position the serum as effective. - 00:22–00:27 00:22–00:27 The ad highlights that this is science-backed skincare from Augustinus Bader. The text serves to reinforce the credibility and positioning of the product. - 00:27–00:29 00:27–00:29 The ad displays the brand logo and “Shop Now” to get the customer to purchase the product.

# Ad summary This ad promotes Augustinus Bader's The Skin Infusion product as a four-week intensive skin reset. It highlights the product's ingredients, user-proven results, and its effectiveness in transforming and strengthening skin. # Brand positioning Augustinus Bader is presented as a high-end skincare brand focused on delivering transformative results through advanced scientific formulations. The brand emphasizes innovation and luxury, using sophisticated visuals and clinical data to build trust and credibility. It positions itself in the premium skincare market by focusing on advanced technology and a scientific approach to skincare. # Product The Skin Infusion by Augustinus Bader is presented as a four-week intensive skin reset treatment. The product contains Advanced TFC8 and Vitamin D Activator, designed to renew and strengthen the skin. It is preservative-free and produced in small batches for optimal efficacy. User-proven results show that 91% of users agree their skin appears transformed, and 81% agree the appearance of fine lines and wrinkles is dramatically reduced, based on a two-week consumer perception study of 110 women and men aged 18-70. It's described as the ultimate four-week calming treatment to reset stressed-out skin, addressing the need for effective skincare solutions with visible and measurable results. # Visual style The ad uses a polished and clean aesthetic, emphasizing the high quality and scientific nature of the brand. The editing style includes quick cuts and static shots. The production quality is high-end, reinforcing the luxury positioning of the product. The pacing is moderate, with cuts timed to music and voiceover lines. # Hooks Text overlay: INTRODUCING / The Skin Infusion Visual: 00:00–00:01 Close-up of a woman’s face with tan skin. The background is white and the woman’s face is centered in the frame. / 00:01–00:02 A close-up shot of Augustinus Bader's The Skin Infusion product in a blue container. The background is light gray. There are light rays pointing up at the product and two reflective surfaces on either side of the product. # Funnel stage Consideration # Pain points The ad highlights the pain point of stressed-out skin that needs renewal and strengthening. "The ultimate four-week calming treatment to reset stressed-out skin" – The Telegraph # Value propositions - The ultimate four-week calming treatment to reset stressed-out skin - User-proven results # Benefits - Renew & Strengthen in a 4-week intensive skin reset - Skin appears transformed - Appearance of fine lines and wrinkles is dramatically reduced - Optimal efficacy # Features - Advanced TFC8 - Vitamin D Activator - Preservative free - Produced in small batches # Call to action SHOP NOW # Social proof - “The ultimate four-week calming treatment to reset stressed-out skin” – The Telegraph - 91% agree skin appears transformed - 81% agree the appearance of fine lines and wrinkles is dramatically reduced # Point of view - Brand 100% – The entire ad is told from the perspective of the brand. # Storyline - 00:00–00:02 The ad opens by introducing the product, creating intrigue and anticipation. - 00:02–00:07 The ad then shifts to show the product’s key ingredients, highlighting the science and care that goes into the product’s formulation. - 00:07–00:15 The ad showcases the results that consumers can expect, showing the difference in skin health and appearance. - 00:15–00:24 The ad reiterates the key components of the product while continuing to show the product on the model’s skin. - 00:24–00:29 The ad provides user proof through the testimonial of The Telegraph, solidifying the credibility and reliability of the product. - 00:29–00:32 The ad ends with a final shot of the model using the product followed by the brand reveal and a call to action.

# Ad summary This ad features a woman on an airplane who shares her skincare routine using the Augustinus Bader Ultimate Travel Edit kit. She demonstrates the application of the serum, rich cream, eye patches, and lip balm, emphasizing the importance of in-flight skincare. # Brand positioning Augustinus Bader is presented as a luxury skincare brand offering high-end solutions for travel. The brand is positioned as essential for maintaining skin health and radiance, even in harsh environments like airplane cabins. The brand aligns with a lifestyle of luxury, self-care, and attention to detail, pushing against the norm of neglecting skincare while traveling. The brand positioning is both functional, providing hydration and support for the skin barrier, and emotional, offering a luxurious and pampering experience. # Product The Augustinus Bader Ultimate Travel Edit is a skincare kit designed for in-flight use. It includes four products: The Serum, The Rich Cream, The Eye Patches, and The Lip Balm. The Serum supports the skin barrier with much-needed hydration, combating the dry and dirty air of airplanes. The Rich Cream is a deeply nourishing moisturizer that feels thick enough to fill the skin with hydration without feeling heavy or sticky. The Eye Patches depuff and soothe the under-eyes, targeting the first signs of flight fatigue. The Lip Balm has a silky, buttery texture, making lips feel soft and cushiony. The kit addresses the purchase barrier of dry, tired skin during travel, offering a complete solution for maintaining a healthy, radiant complexion while flying. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The production quality is high, giving it a commercial aesthetic while maintaining a personal touch. The pacing is consistent, with cuts timed to voiceover lines, creating a seamless audio-visual sync. # Hooks Spoken: 00:00–00:05 If you want to give yourself a luxury facial on the plane, then everything you need is in this ultimate travel edit from Augustinus Bader. Text overlay: 00:00–00:44 my emergency glow kit✨ / 00:03–00:05 Augustinus Bader The Ultimate Travel Edit Visual: 00:00–00:01 The shot is inside an airplane cabin. A young woman with short brown hair is lying in her seat, covered with a blanket. She raises her arms above her head and smiles. The camera is stationary and at eye level. Text overlay: "my emergency glow kit✨" / 00:01–00:02 The woman sits up and holds a bronze-colored pouch towards the camera. The camera is stationary and at eye level. / 00:02–00:03 The woman opens the pouch and reaches inside. The camera is stationary and at eye level. / 00:03–00:05 The woman pulls out a gold tube and holds it up. She then holds up the pouch, the gold tube, and a blue bottle. Text overlay: "Augustinus Bader The Ultimate Travel Edit" # Funnel stage Consideration # Pain points The central pain point is the dry and dirty air on airplanes that can dehydrate and damage the skin. This is signaled by the line: "Plane air is so dry and dirty." # Value propositions - Luxury facial on the plane - Everything you need is in this ultimate travel edit - In-flight skincare is a non-negotiable # Benefits - Supports the skin barrier with much needed hydration - Deeply nourishing moisturizer - Feels thick enough to fill my skin with hydration, but still doesn't feel heavy or sticky - Depuff and soothe the under eyes - Silky, buttery texture - Makes my lips feel so soft and cushiony # Features - The Serum - The Rich Cream - The Eye Patches - The Lip Balm - Ultimate travel edit # Call to action SHOP NOW # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating her personal skincare routine. # Storyline - 00:00–00:05 00:00–00:05 The creator introduces her "emergency glow kit" from Augustinus Bader, highlighting it as the ultimate travel edit for a luxurious facial on the plane. - 00:05–00:12 00:05–00:12 She begins her skincare routine with "Step 1: The Serum," explaining that plane air is dry and dirty, and the serum will support the skin barrier with much-needed hydration. She applies the serum to her face. - 00:12–00:23 00:12–00:23 She moves on to "Step 2: The Rich Cream," emphasizing that a deeply nourishing moisturizer is the most important step. She applies the cream, noting that it feels thick enough to hydrate her skin without feeling heavy or sticky, which is why she uses it on her 14-hour flight. - 00:23–00:34 00:23–00:34 She introduces "Step 3: The Eye Patches," explaining that her eyes are the first sign of flight fatigue. She applies the eye patches to depuff and soothe her under-eyes, targeting hydration to every part of her face. - 00:34–00:40 00:34–00:40 She concludes with "Step 4: The Lip Balm," describing its silky, buttery texture that makes her lips feel soft and cushiony. She applies the lip balm. - 00:40–00:42 00:40–00:42 She finishes by stating that in-flight skincare is a non-negotiable.

# Ad summary This ad showcases the Augustinus Bader Eyebrow and Lash Enhancing Serum. It features testimonials from multiple women who have used the product and seen significant growth in their lashes and eyebrows. The ad highlights the serum's clean formula and TFC8® technology, emphasizing its ability to support natural growth and thickness. # Brand positioning Augustinus Bader is presented as a luxury skincare brand focused on innovative, science-backed solutions. The brand emphasizes clean formulas and advanced technology, specifically TFC8®, to deliver effective results. It positions itself as a premium option for consumers seeking high-quality products that support natural beauty enhancement without harmful ingredients. The brand aligns with a lifestyle of sophistication and self-care, appealing to those who value both efficacy and safety in their beauty regimen. # Product The Augustinus Bader Eyebrow and Lash Enhancing Serum is a product designed to promote natural growth and thickness of eyelashes and eyebrows. It features a clean formula powered by TFC8® technology and is formulated without harmful prostaglandins. The serum is applied directly to the lash line and eyebrows using a small applicator brush. The ad highlights that users have experienced significant growth, increased density, and improved definition in their lashes and brows after using the serum for a month or more. The product addresses the desire for fuller, darker, and more defined eyebrows and lashes without the need for fake eyelashes or heavy makeup. # Visual style The ad has a polished and luxurious aesthetic, with clean visuals and soft lighting. The editing style combines quick cuts with static shots to maintain a consistent pace. The production quality is high-end, giving the ad a commercial feel. The visual motifs include close-ups of eyes and eyebrows to showcase the product's effects, as well as product shots against simple backgrounds. The pacing is consistent, with cuts timed to the music and voiceover. # Hooks Spoken: My eyelashes have grown significantly. [enthusiastic] Text overlay: THE EYEBROW AND LASH ENHANCING SERUM WITH TFC8® Visual: 00:00–00:07 A close-up shot of the Augustinus Bader Eyebrow and Lash Enhancing Serum against a dark blue background. The product is centered and vertically oriented. The bottle is a metallic copper color with the brand's logo and product name in gold lettering. White sound wave graphics pulse around the product. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having tiny, sparse eyelashes and eyebrows, as explicitly stated by one of the women in the ad: "You can see just how tiny my eyelashes are and how sparse my eyebrows are." # Value propositions - Clean formula powered by TFC8® technology: Provides effective results without harmful ingredients. - Supports natural growth and thickness: Enhances your natural lashes and brows for a more defined look. - Increased lash length and density: Achieve longer, fuller lashes without the need for extensions or falsies. # Benefits - Significantly grown eyelashes - Darker and more defined eyebrows - No need for fake eyelashes - Increased lash length - Increased lash density - Increased brow thickness # Features - Clean formula - Powered by TFC8® technology - Formulated without harmful prostaglandins - Supports natural growth - Supports thickness # Call to action SHOP NOW # Social proof - "My eyelashes have grown significantly" – Female 1 (Customer) - "I'm really loving how dark and defined my eyebrows look too" – Female 2 (Customer) - "I stopped wearing fake eyelashes thanks to this" – Female 3 (Customer) - "I have been using this lash and brow serum for a little bit over a month and the results have been incredible" – Female 4 (Customer) - "What I love more than the longer length, it's the density of lashes" – Female 2 (Customer) - "In this first picture you can see just how tiny my eyelashes are and how sparse my eyebrows are. And then slowly they just start growing and filling in and the end result is literally so beautiful" – Female 3 (Customer) - "Okay, these are my lashes before, not much volume... My lashes now, a lot more volume. My eyelashes are literally almost touching my eyebrows, as well as a new growth right here" – Female 4 (Customer) # Point of view - Customer 80% – The ad primarily uses customer testimonials and before-and-after visuals to showcase the product's effectiveness. - Brand 20% – The brand's official voice is used to introduce the product, highlight its features, and provide clinical trial data. # Storyline - 00:00–00:07 The ad opens with a close-up of the Augustinus Bader Eyebrow and Lash Enhancing Serum, immediately introducing the product. - 00:07–00:13 00:07–00:13 A split-screen shows before-and-after photos of a woman's eye, demonstrating the results of using the lash and brow serum. This visually supports the product's effectiveness. - 00:13–00:17 00:13–00:17 The ad transitions to a close-up of a woman's face, with the product positioned next to her eye. Text overlays introduce the Eyebrow and Lash Enhancing Serum, emphasizing its purpose. - 00:17–00:25 00:17–00:25 The ad highlights the serum's key features, such as its groundbreaking clean formula and its ability to support natural growth and thickness. It also mentions that the product is powered by TFC8® technology and formulated without harmful prostaglandins. - 00:25–00:31 00:25–00:31 The ad returns to before-and-after visuals, showing the increased density of lashes and highlighting that lash length increased by 34%. This reinforces the product's benefits with quantifiable results. - 00:31–00:44 00:31–00:44 The ad continues to showcase before-and-after transformations, with a woman describing how tiny and sparse her eyelashes and eyebrows were before using the serum. She notes the growth and filling-in that occurred after using the product. - 00:44–00:55 00:44–00:55 The ad features another woman showing her lashes before and after using the serum, pointing out the increased volume and new growth. This provides additional social proof and reinforces the product's effectiveness. - 00:55–00:57 00:55–00:57 The ad concludes with the Augustinus Bader logo and a "Shop Now" call to action, encouraging viewers to purchase the product.

# Ad summary This ad showcases the effectiveness of the Au Natural Skinfood product with before and after images and states that 88% of users have seen a reduction in dark spots and pigmentation. # Brand positioning Au Natural Skinfood is presented as a brand focused on natural skincare solutions, emphasizing visible results. The brand positions itself in the market by focusing on ingredients that address common skin concerns like dark spots and pigmentation. This is conveyed through a focus on visible results and natural ingredients. The brand's visual aesthetic uses natural lighting, with a focus on skin close-ups to build trust and demonstrate product effectiveness. # Product The ad showcases the Au Natural Skinfood product, which aims to reduce dark spots and pigmentation, with 88% of people noticing a visible reduction. The product is targeted towards individuals concerned about skin discoloration and uneven skin tone. The advertised value proposition is that it visibly reduces dark spots and pigmentation. # Visual style The ad features a polished commercial aesthetic with natural lighting and a focus on close-ups. The editing includes quick cuts between the before, application, and after shots. The overall tone is clean and trustworthy, emphasizing the product's visible results. # Hooks Spoken: 00:00–00:03 Female 1: I have something to share with you guys, I’ve been using this product from Au Natural Skinfood, and I have been loving it! Text overlay: 00:00–00:03 88% / 00:00–00:03 noticed a visible reduction in dark spots and pigmentation Visual: 00:00–00:03 Close up shot of a shiny gold Au Natural Skinfood bottle against a tan blurred background. The bottle has the brand name printed on it. Text overlay: "88% noticed a visible reduction in dark spots and pigmentation." # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses concerns about skin pigmentation and dark spots. The speaker shares "I've noticed it gets rid of pigmentation," signaling that she previously struggled with this issue. # Value propositions - The Au Natural Skinfood product visibly reduces dark spots and pigmentation, as confirmed by 88% of users. - It gets rid of pigmentation, and makes my skin have a nice glow! # Benefits - I've noticed it gets rid of pigmentation. - I have a nice glow now! # Features - Reduces dark spots - Reduces pigmentation # Call to action None used. # Social proof - "I have something to share with you guys, I’ve been using this product from Au Natural Skinfood, and I have been loving it!" – Female 1 (Customer) - "I've noticed it gets rid of pigmentation" – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating and showcasing the product. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a close-up of the gold Au Natural Skinfood bottle. A text overlay states, "88% noticed a visible reduction in dark spots and pigmentation." This establishes the product's key benefit and provides a statistic to support its effectiveness. - 00:03–00:06 00:03–00:06 The scene transitions to a woman showing her face without makeup. The text overlay says, "Before." This sets up a comparison to highlight the product's transformative effect on her skin. - 00:06–00:13 00:06–00:13 The woman applies the Au Natural Skinfood product to her face, rubbing it into her skin. This demonstrates the product in use and emphasizes the ease of application. - 00:13–00:16 00:13–00:16 The scene transitions to the woman smiling and showing her face again. The text overlay now says, "After," indicating the result of using the product. The transition from "Before" to "After" intends to showcase the visible improvement in her skin.

# Ad summary This ad showcases the Augustinus Bader 12 Days of Bader advent calendar. The video features close-up shots of the packaging and the skincare products inside, emphasizing the luxurious and indulgent nature of the set. # Brand positioning Augustinus Bader is presented as a luxury skincare brand, emphasizing indulgence and high-end quality. The brand aligns with a lifestyle of sophistication and self-care, positioning itself in the premium segment of the skincare market. The brand pushes against the norm of basic skincare by offering advanced, science-backed formulations. The brand positioning is both functional, highlighting the efficacy of its TFC8 technology, and emotional, appealing to the desire for luxury and indulgence. # Product The featured product is the Augustinus Bader 12 Days of Bader advent calendar, an exclusive set containing 12 of the brand's cult-favorite skincare icons. The set includes products like The Rich Cream, The Essence, and The Hand Treatment. The products are packaged in blue and copper containers, reflecting the brand's luxurious aesthetic. The calendar is designed to offer an ultimate skincare indulgence, providing a curated selection of high-end skincare products. The ad addresses the purchase barrier of high cost by presenting the set as a comprehensive collection of the brand's best products, offering value and variety. # Visual style The ad has a polished and luxurious aesthetic, with soft lighting and smooth transitions. The production quality is high-end, creating a sophisticated and aspirational tone. The visual motifs include the consistent use of blue and copper colors, reflecting the brand's identity. The pacing is slow and deliberate, allowing viewers to appreciate the product's details. The audio-visual sync is smooth, with the music complementing the visuals. # Hooks Text overlay: 00:00–00:04: UNWRAP THE / 00:00–00:04: Ultimate SKINCARE Indulgence Visual: 00:00–00:04: A blue Augustinus Bader advent calendar box rotates slowly against a dark blue background. The box is decorated with a geometric pattern and gold accents. Inside, copper-colored skincare products are visible. The lighting is soft and diffused, creating a luxurious feel. The camera framing is close-up, focusing on the box and its contents. The camera movement is a slow rotation, highlighting the product's design. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not knowing which Augustinus Bader products to try, which is solved by offering a curated selection of the brand's best products in one exclusive set. # Value propositions - The advent calendar format offers a curated selection of the brand's best products, providing value and variety. # Benefits - Ultimate skincare indulgence # Features - 12 cult-favorite icons - Exclusive set # Call to action SHOP NOW # Social proof - The ad mentions '12 cult-favorite icons,' implying that these products are highly regarded and popular among skincare enthusiasts. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing the product and its features in a polished and aspirational manner. # Storyline - 00:00–00:04 00:00–00:04: The video opens with a close-up shot of the Augustinus Bader advent calendar box, slowly rotating to showcase its design. The message conveyed is to highlight the luxurious and visually appealing packaging, setting a tone of indulgence and exclusivity. The perspective is from the brand, presenting the product in an aspirational manner. The tone is elegant and sophisticated, aiming to capture the viewer's attention with the product's aesthetic. - 00:04–00:06 00:04–00:06: The camera zooms out to reveal the full advent calendar box with a blue ribbon. The message is to introduce the product as 'The 12 Days of Bader,' framing it as a special and festive offering. The perspective is from the brand, officially announcing the product. The tone is celebratory and inviting, encouraging viewers to consider the product as a holiday gift or personal treat. - 00:06–00:07 00:06–00:07: The shot transitions to a display of various Augustinus Bader skincare products, including The Essence and The Hand Treatment. The message is to showcase the range of products included in the set, emphasizing the variety and comprehensive nature of the offering. The perspective is from the brand, highlighting the product's contents. The tone is informative and enticing, aiming to demonstrate the value of the set. - 00:07–00:11 00:07–00:11: The video returns to the advent calendar box, now open to reveal the individual compartments containing the skincare products. The message is to reinforce the exclusivity and curated nature of the set, describing it as '12 Cult-Favorite Icons, One Exclusive Set.' The perspective is from the brand, emphasizing the product's unique selling points. The tone is luxurious and desirable, aiming to create a sense of FOMO (fear of missing out). - 00:11–00:14 00:11–00:14: A close-up shot of The Rich Cream is shown, highlighting the product's name and the brand's TFC8 technology. The message is to showcase a specific product from the set, emphasizing its key features and benefits. The perspective is from the brand, providing detailed product information. The tone is informative and sophisticated, aiming to educate viewers about the product's unique selling points. - 00:14–00:18 00:14–00:18: The video concludes with a shot of the advent calendar box and the Augustinus Bader logo, accompanied by a 'SHOP NOW' call to action. The message is to prompt immediate purchase, capitalizing on the viewer's interest and desire. The perspective is from the brand, directly encouraging sales. The tone is urgent and decisive, aiming to convert viewers into customers.

# Ad summary This ad showcases a collection of Augustinus Bader products, including face masks, a cream, and a serum, presented as an exclusive gift. # Brand positioning Augustinus Bader is presented as a luxury skincare brand, emphasizing exclusivity and high-end value. The brand aims to occupy a space in the consumer's mind as a provider of premium skincare solutions, aligning with a lifestyle of sophistication and self-care. The brand positioning is emotional, focusing on the desire for exclusive and high-quality skincare experiences. # Product The ad features a collection of Augustinus Bader skincare products. The collection includes two face masks in individual tan-colored packets, a small blue tube of cream, and a taller gold bottle of serum. The products are presented as an exclusive gift, suggesting a special offering from the brand. The ad focuses on the premium nature of the products and their availability as a limited-time or special promotion. # Visual style The ad has a clean and polished visual aesthetic, typical of luxury skincare brands. The production quality is high, with studio-shot lighting and a gradient background. The visual motif is a product showcase, with the items neatly arranged to highlight their features. The image treatment includes soft lighting and color grading to enhance the premium feel. The typography is integrated cleanly, with a focus on legibility and brand consistency. The style aims to be native to platforms like Instagram, with a focus on scannability and stop power in the feed. # Hooks Headline: Votre cadeau exclusif # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - The ad communicates value by presenting a collection of premium skincare products as an exclusive gift, enhancing the perceived value of the offering. # Benefits - Exclusive gift # Features - Face masks - Cream - Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the Augustinus Bader logo, products, and promotional message to highlight the brand's offerings and exclusive gift. # Storyline - The ad opens by showcasing the Augustinus Bader brand logo and the phrase "Votre cadeau exclusif," immediately establishing the brand and the offer of an exclusive gift. This is told from the brand's perspective, aiming to capture attention and communicate the value of the promotion. - The ad then presents a collection of Augustinus Bader skincare products, including face masks, cream, and serum, arranged neatly in front of a blue mesh bag. This is from the brand's perspective, highlighting the specific items included in the exclusive gift and emphasizing the variety and quality of the products.

# Ad summary This ad showcases a gift set from Augustinus Bader. The ad features the brand logo and the text "Your Exclusive Gift". The gift set includes a blue mesh bag, two sheet masks, a small blue tube, and a brown tube. # Brand positioning Augustinus Bader is presented as a luxury skincare brand, emphasizing exclusivity and high-end beauty solutions. The brand aims to occupy a space in the consumer's mind as a provider of premium skincare experiences, aligning with values of sophistication and self-care. The brand positioning is emotional, focusing on the feeling of receiving an exclusive gift and indulging in luxurious skincare. # Product The featured product is an exclusive gift set from Augustinus Bader, comprising a curated selection of skincare items. The set includes two sheet masks, one designed for the face and another for the eye area, packaged in individual sachets. Additionally, there is a small blue tube of The Cream Cleansing Gel and a brown tube of The Serum. The products are presented as a complete skincare regimen, offering a luxurious and comprehensive approach to beauty. The ad highlights the exclusivity of the gift set, suggesting it is a special offering worth trying or buying. # Visual style The ad features a clean and polished studio shot with a gradient background. The visual motif is a product showcase, highlighting the gift set in a visually appealing manner. The image treatment includes background removal and soft lighting to enhance the products' appearance. The typography is integrated cleanly, with the brand logo and text presented in a legible and elegant style. The overall style is high-design, aiming to capture attention and convey a sense of luxury. # Hooks Headline: Your Exclusive Gift # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Exclusive gift set: Offers a curated selection of skincare items for a comprehensive beauty experience. # Benefits - Exclusive gift set - Luxurious skincare regimen # Features - Sheet masks - The Cream Cleansing Gel - The Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its logo, products, and the offer of an exclusive gift. # Storyline - The ad opens by presenting the Augustinus Bader brand and highlighting the offer of an exclusive gift. This is intended to immediately capture the viewer's attention and create a sense of anticipation from the brand's perspective. - The ad then showcases the gift set, including the blue mesh bag, two sheet masks, a small blue tube of The Cream Cleansing Gel, and a brown tube of The Serum. This provides a visual representation of the products included in the offer, allowing the viewer to see the value and variety of the gift from the brand's perspective.

# Ad summary This ad features a collection of Augustinus Bader skincare products, including face masks, eye patches, face cream, and lip serum, presented as an exclusive gift. The products are arranged against a gradient blue background, emphasizing the brand's luxury and skincare benefits. # Brand positioning Augustinus Bader is presented as a luxury skincare brand, positioned at the high end of the market. The brand emphasizes exclusivity and premium quality, aligning with a sophisticated and discerning consumer. The brand's positioning is both functional, promising advanced skincare benefits, and emotional, offering a sense of luxury and self-care. The brand ignores category norms by focusing on scientific backing and exclusivity rather than mass-market appeal or trend-driven marketing. # Product The ad features a collection of Augustinus Bader skincare products. The products include: The Eye Patch, presented in individual tan-colored packets with a visual of the eye patch on the front; The Hydrogel Face Mask, also in tan packaging with a face outline on the front; The Rich Cream, in a small blue tube; and The Lip Serum, in a tall, slender, bronze-colored tube. The products are presented as an 'exclusive gift,' suggesting a value-added offering. The ad aims to entice viewers to try or buy these products by showcasing them as a luxurious and comprehensive skincare set. # Visual style The ad features a clean, polished, studio-shot aesthetic. The visual motifs include a gradient background and product flatlay. The image treatment involves background removal and color grading to enhance the blue tones. The typography is integrated cleanly, with a focus on legibility. The style contrasts with platform-native content, aiming for a high-design, premium feel that enhances stop power in the feed. # Hooks Headline: Ihr exklusives Geschenk # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Exclusive gift: A collection of premium skincare products from Augustinus Bader, offering a comprehensive skincare routine. # Benefits - Exclusive gift # Features - The Eye Patch - The Hydrogel Face Mask - The Rich Cream - The Lip Balm # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its products and promoting an exclusive gift offer. # Storyline - The ad opens with the Augustinus Bader logo and brand name, immediately establishing the brand's identity and luxury positioning. This is told from the brand's perspective to set the stage for what's to come. - The ad then highlights the phrase 'Ihr exklusives Geschenk,' which translates to 'Your exclusive gift,' emphasizing the special offer and creating a sense of exclusivity. This is told from the brand's perspective to entice the viewer with a valuable offer. - The ad showcases the various skincare products included in the gift set, such as face masks, eye patches, face cream, and lip serum, visually demonstrating the range and value of the offering. This is told from the brand's perspective to highlight the product benefits and encourage purchase.

# Ad summary This ad promotes an exclusive pre-sale event for double loyalty points. The ad features close-up shots of the product packaging and a text overlay with the offer details and a call to action. # Brand positioning The brand is presented as a luxury beauty brand, focusing on exclusivity and rewarding customer loyalty. The ad emphasizes a premium feel through its close-up shots of the product packaging, elegant design, and the offer of double loyalty points, suggesting a high-value reward for repeat customers. The brand aims to occupy a space in the consumer's mind as a provider of high-end beauty products that values and rewards its customers. # Product The product is a beauty product contained in a jar with a copper-colored lid and a blue base. The packaging features a circular design on the lid. The ad focuses on the product's availability during an exclusive pre-sale event, offering double loyalty points for purchases made between November 20th and 24th. The product is presented as a premium item, emphasizing its exclusivity and the benefits of purchasing during the promotional period. # Visual style The ad has a polished and luxurious aesthetic, with close-up shots and smooth camera movements. The production quality is high-end, emphasizing the premium nature of the product. The pacing is slow and deliberate, allowing viewers to appreciate the product's design and the promotional offer. # Hooks Text overlay: 00:00–00:05: Exklusiver Vorverkauf / 00:00–00:05: 20. bis 24. November / 00:00–00:05: DOPPELTE TREUEPUNKTE / 00:00–00:05: JETZT KAUFEN Visual: 00:00–00:05: Close-up shot of the product packaging. The jar has a copper-colored lid with a circular design and a blue base. The camera slowly rotates around the product, highlighting its design. The background is dark with subtle lighting effects that accentuate the product's textures and colors. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Double loyalty points: Rewards customers with increased value for their purchases during the pre-sale event. # Benefits - Opportunity to earn double loyalty points - Access to product during exclusive pre-sale # Features - Exclusive pre-sale event - Double loyalty points # Call to action JETZT KAUFEN # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product and promotional offer. # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a close-up shot of the product packaging, focusing on the copper-colored lid and blue base. The camera slowly rotates around the product, highlighting its design. A text overlay appears, announcing an exclusive pre-sale event with double loyalty points. This moment aims to capture the viewer's attention with the product's luxurious appearance and the attractive offer. The perspective is from the brand, showcasing the product and its promotion.

# Ad summary This image ad promotes an exclusive pre-sale event for double loyalty points, encouraging viewers to shop now. # Brand positioning The brand is presented as a luxury beauty brand, focusing on high-end skincare. The ad emphasizes exclusivity and rewards customer loyalty through its loyalty program. The brand aims to occupy a space in the consumer's mind as a premium choice, offering special benefits to its loyal customers. The brand aligns with values of exclusivity and rewarding its customers. The brand ignores category norms by focusing on loyalty rewards rather than product-specific benefits in this ad. # Product The ad promotes an exclusive pre-sale event where customers can earn double loyalty points. This is for existing customers who are part of the brand's loyalty program. The ad highlights the opportunity to earn double points, incentivizing purchases during the pre-sale period. The ad addresses the purchase barrier of needing an incentive to buy now by offering double loyalty points. # Visual style The ad has a modern and luxurious visual style. The use of abstract shapes and glossy textures creates a sense of sophistication. The color palette is dark and muted, adding to the premium feel. # Hooks Headline: DOPPELTE TREUEPUNKTE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Earn double loyalty points during the exclusive pre-sale event. # Benefits - Opportunity to earn more loyalty points - Exclusive access to pre-sale event # Features - Exclusive pre-sale - Double loyalty points # Call to action JETZT KAUFEN # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, promoting its pre-sale event and loyalty program. # Storyline - The ad opens with a pre-sale announcement, creating a sense of urgency and exclusivity. The brand is telling the audience that this is a limited-time opportunity for loyal customers. This is included to grab the viewer's attention and encourage immediate action. - The ad highlights the chance to earn double loyalty points, emphasizing the value of being a loyal customer. The brand is telling the audience that they will be rewarded for their loyalty. This is included to incentivize purchases during the pre-sale period. - The ad ends with a call to action to shop now, prompting immediate engagement. The brand is telling the audience to take advantage of the offer. This is included to drive conversions and sales.

# Ad summary This image ad promotes double loyalty points for a limited time. # Brand positioning The brand is not explicitly mentioned in the ad, but the focus on loyalty points suggests a rewards program aimed at retaining existing customers and encouraging repeat purchases. The brand is positioned as one that values its customers and offers exclusive benefits to its loyal members. The use of elegant typography and a sophisticated color palette implies a premium or luxury brand. # Product The ad promotes double loyalty points for purchases made between November 20-24. The product itself is not shown, but the ad implies that customers can earn twice the usual amount of loyalty points on any purchase during the promotional period. The offer is designed to incentivize immediate purchases and reward customer loyalty. # Visual style The ad has a polished, high-end visual style with a focus on abstract shapes and elegant typography. The color palette is sophisticated, with a mix of metallic tones and dark neutrals. The overall aesthetic is clean and modern, conveying a sense of luxury and exclusivity. # Hooks Headline: POINTS DE FIDELITE DOUBLES # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Accès exclusif en avant-première 20 - 24 novembre # Benefits - POINTS DE FIDELITE DOUBLES # Call to action ACHETER MAINTENANT # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to inform customers about a special offer and encourage them to make a purchase. # Storyline - The ad opens with a visually striking abstract background, creating an atmosphere of exclusivity and sophistication. This is from the brand's perspective, aiming to capture attention and convey a sense of luxury. - A dark brown rectangular block appears in the center of the frame, displaying the core message: "Accès exclusif en avant-première 20 - 24 novembre" and "POINTS DE FIDELITE DOUBLES". This is from the brand's perspective, informing the viewer about the exclusive offer and its limited-time availability. - Below the main message, a button prompts the viewer to "ACHETER MAINTENANT". This is from the brand's perspective, directly encouraging the viewer to take immediate action and make a purchase.

# Ad summary This ad promotes a limited-time offer for double loyalty points from November 21st to 24th. The ad features a visually abstract background with a central block highlighting the offer and a call to action to shop now. # Brand positioning The brand is presented as a luxury provider of beauty products, implied through the high-end visual style and abstract product imagery. The brand aims to occupy a space of exclusivity and sophistication, appealing to customers who value premium quality and are part of a loyalty program. The brand positioning is emotional, focusing on rewarding its loyal customers with added value. # Product The ad features a beauty product, specifically a cream, though the exact type is not fully visible. The product is presented in an abstract, visually appealing manner, emphasizing its luxurious nature. The ad focuses on the brand's loyalty program, offering double points for purchases made between November 21st and 24th. This promotion aims to incentivize current loyalty members to make purchases and reinforces the value of being a loyal customer. The ad addresses the purchase barrier of perceived cost by offering increased rewards, making the purchase more appealing. # Visual style The ad has a polished, high-end visual style with abstract product imagery. The color palette is dark and luxurious, using deep browns, blues, and copper tones. The typography is clean and modern, contributing to the sophisticated aesthetic. The overall design is minimalist, focusing on the offer and call to action. # Hooks Headline: DOUBLE LOYALTY POINTS # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Double loyalty points between November 21st and 24th # Benefits - Double loyalty points # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's perspective, communicating an offer and encouraging customers to shop. # Storyline - The ad opens by announcing a limited-time offer of double loyalty points, setting the stage for an exclusive shopping opportunity. The brand is communicating this offer to incentivize immediate action from its loyalty program members. - The ad then prompts viewers to 'Shop Now,' providing a direct call to action. The brand is guiding the audience towards making a purchase during the promotional period.

# Ad summary This ad promotes double loyalty points from 21-24th November. # Brand positioning The brand is presented as a luxury brand, offering high-quality products. The brand aims to occupy a space in the consumer's mind as a provider of premium, indulgent experiences. The brand aligns with values of sophistication and exclusivity. The brand positioning is emotional, focusing on the pleasure and reward associated with its products. # Product The product being advertised is a loyalty program that offers double points to its members. The ad highlights a limited-time promotion from November 21st to 24th, encouraging customers to take advantage of the offer. The product is for existing customers of the brand who are part of the loyalty program. The ad aims to incentivize repeat purchases by offering increased rewards during the promotional period. # Visual style The ad has a polished and high-end aesthetic, with a focus on showcasing the brand's luxurious image. The editing style is smooth, with slow camera movements and transitions that emphasize the product's details. The production quality is high, with professional lighting and visual effects that create a sense of sophistication. The pacing is slow and deliberate, allowing viewers to fully appreciate the visual elements. # Hooks Text overlay: 00:00-00:05 21-24th November / 00:00-00:05 DOUBLE LOYALTY POINTS / 00:00-00:05 SHOP NOW Visual: 00:00–00:05: The shot features a close-up, abstract view of the brand's product packaging. The background is dark, with dynamic lighting that highlights the metallic textures and intricate designs of the packaging. The camera slowly rotates around the product, creating a sense of depth and luxury. A dark brown square with the text "21-24th November DOUBLE LOYALTY POINTS SHOP NOW" is centered on the screen. # Funnel stage Bottom of funnel # Pain points None used. # Value propositions - Double Loyalty Points from 21-24th November # Benefits - Earn more rewards on purchases - Limited-time promotion # Features - Double Loyalty Points # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and promotional offers. # Storyline - 00:00–00:05 The ad opens with a visually striking display of the brand's product packaging, emphasizing its luxurious and premium nature. - 00:00–00:05 A text overlay appears, announcing the "Double Loyalty Points" promotion and specifying the dates, creating a sense of urgency and exclusivity. - 00:00–00:05 The ad concludes with a clear call to action, prompting viewers to "Shop Now" and take advantage of the limited-time offer.

# Ad summary This ad promotes an exclusive early access offer for double loyalty points from November 20-24. # Brand positioning The brand is presented as a provider of luxury beauty products, implied through the high-end visual style and focus on exclusive loyalty rewards. The brand aims to occupy a space in the consumer's mind as a premium choice, rewarding customer loyalty with special access and enhanced benefits. The brand aligns with values of exclusivity and appreciation, positioning itself against more mass-market brands by offering a more personalized and rewarding experience. The brand positioning is both functional, through the loyalty program, and emotional, by making customers feel valued and exclusive. # Product The ad promotes an offer of double loyalty points for an unspecified product. The offer is available during an exclusive early access period from November 20-24. The product is not explicitly shown, but the ad implies it is a beauty product through the brand's overall aesthetic and previous marketing efforts. The ad aims to incentivize purchases by offering enhanced loyalty rewards during a limited-time early access period, addressing the purchase barrier of delayed gratification by providing immediate and increased value to loyal customers. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on abstract, luxurious visuals. The visual motifs include glossy, metallic textures and dynamic, swirling shapes. The image treatment involves color grading to enhance the copper and blue tones, creating a sense of depth and sophistication. The typography is clean and legible, integrated seamlessly into the design. The style aims to be disruptive and eye-catching in-feed, using high-design elements to capture attention. # Hooks Headline: DOUBLE LOYALTY POINTS # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Exclusive Early Access to Double Loyalty Points # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting an exclusive offer and encouraging customers to shop now. # Storyline - The ad opens by announcing an exclusive early access period, setting the stage for a limited-time offer. This is told from the brand's perspective, creating a sense of urgency and exclusivity. - The ad highlights the offer of double loyalty points, emphasizing the benefit for loyal customers. This is told from the brand's perspective, showcasing the value proposition of the promotion. - The ad concludes with a call to action to shop now, prompting immediate engagement. This is told from the brand's perspective, driving conversion and capitalizing on the limited-time offer.

# Ad summary This ad promotes an exclusive early access event for double loyalty points from 20-24th November. # Brand positioning The brand is presented as a luxury beauty and skincare company, focusing on high-end ingredients and exclusive offers for loyal customers. The brand aims to occupy a space of sophistication and premium quality, aligning with values of exclusivity and rewarding customer loyalty. It likely follows category norms by emphasizing product benefits and ingredients, but pushes against typical promotional tactics by offering loyalty points rather than direct discounts, reinforcing long-term engagement. The brand positioning is both functional (offering loyalty points) and emotional (making customers feel valued and exclusive). # Product The ad promotes an exclusive early access event for double loyalty points. This event is designed for existing customers who are part of the brand's loyalty program, offering them the chance to earn twice the usual points on purchases made between November 20th and 24th. The product being advertised is the opportunity to accumulate loyalty points, which can likely be redeemed for future purchases, exclusive products, or other rewards. The USP is the limited-time nature of the offer and its exclusivity to loyalty program members. The ad addresses the purchase barrier of perceived value by enhancing the rewards for loyal customers, making it more appealing to shop during the promotional period. # Visual style The ad has a polished and sophisticated aesthetic, with a focus on clean graphics and subtle product placement. The editing style is static, with a single shot that emphasizes the promotional message. The production quality is high-end, creating a luxurious feel that aligns with the brand's image. The pacing is slow and deliberate, allowing viewers to fully absorb the information presented. # Hooks Text overlay: 00:00–00:05: Exclusive Early Access / 00:00–00:05: 20-24th November / 00:00–00:05: DOUBLE LOYALTY POINTS / 00:00–00:05: SHOP NOW Visual: 00:00–00:05: The shot features a blurred background of what appears to be the brand's product packaging, with circular containers in copper and blue tones. In the foreground, a dark brown square graphic displays the text "Exclusive Early Access 20-24th November" and "Double Loyalty Points" in white, sans-serif font. Below the text, there is a "SHOP NOW" button. The camera is stationary, providing a clear and direct view of the promotional message. The lighting is soft and diffused, creating a luxurious and sophisticated feel. The product packaging is subtly visible, hinting at the brand's aesthetic and product line. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of not feeling adequately rewarded for brand loyalty, as implied by the offer of double loyalty points. # Value propositions - Double loyalty points: Enhances the value of each purchase for loyalty program members. - Exclusive early access: Provides a sense of privilege and priority for loyal customers. # Benefits - Opportunity to earn twice the usual loyalty points - Exclusive access to a promotional event - Potential to redeem loyalty points for future rewards # Features - Exclusive early access - Double loyalty points - Limited time offer (20-24th November) # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, promoting an exclusive offer and highlighting the benefits of their loyalty program. # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a blurred view of the product packaging and a central graphic promoting "Exclusive Early Access 20-24th November" and "Double Loyalty Points." The message is to inform viewers about an upcoming promotion and encourage them to take advantage of the early access offer. The perspective is from the brand, using a direct and informative tone to highlight the benefits of the promotion. The tone is promotional and exciting, aiming to create a sense of urgency and exclusivity.

# Ad summary This ad showcases the Augustinus Bader Supreme Collection with TFC8. The ad features a blue box with gold accents that opens to reveal the collection of products inside. The products are displayed with a blue ribbon with the brand name on it. # Brand positioning Augustinus Bader is presented as a luxury skincare brand rooted in revolutionary science and biological wisdom. The brand aims to occupy the high-end skincare market, emphasizing advanced technology and exclusive ingredients like TFC8. The brand aligns with values of innovation, efficacy, and premium quality, positioning itself as a leader in scientific skincare. It pushes against the norms of basic skincare by focusing on advanced formulations and visible results, appealing to consumers who seek high-performance products. # Product The ad features the Augustinus Bader Supreme Collection with TFC8, a set of luxury skincare products designed to rejuvenate and enhance the skin. The collection includes The Essence, The Retinol Serum, The Rich Eye Cream, The Body Cream, and The Cream. Each product is packaged in a blue container with copper accents and features the brand's logo. The products are formulated with TFC8, a key ingredient that supports skin renewal and overall skin health. The ad highlights the collection as an exclusive offering, emphasizing its advanced scientific formulation and comprehensive approach to skincare. The products are presented as a premium solution for those seeking visible improvements in their skin's appearance and health. # Visual style The ad has a polished and luxurious aesthetic, with a focus on product presentation. The editing style is smooth, with slow pans and zooms to highlight the products. The production quality is high-end, with professional lighting and a consistent color scheme of blue and copper. The pacing is slow and deliberate, creating a sense of elegance and sophistication. # Hooks Text overlay: 00:00–00:03 THE SUPREME COLLECTION WITH TFC8 Visual: 00:00–00:01 Close-up shot of a blue box with gold geometric patterns and the Augustinus Bader logo. The text "THE SUPREME COLLECTION WITH TFC8" is visible. The background is a dark blue gradient. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Exclusive collection with advanced scientific formulation - Comprehensive approach to skincare - Premium solution for visible skin improvements # Benefits - Skin rejuvenation - Enhanced skin health - Visible improvements in skin appearance # Features - TFC8 (Trigger Factor Complex 8) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a blue box with gold accents, showcasing the Augustinus Bader logo and the words "The Supreme Collection with TFC8." The box is then opened to reveal the products inside. - 00:02–00:06 00:02–00:06 The camera focuses on the inside of the box, which is lined with a gold pattern and the words "Revolutionary Science Biological Wisdom." The camera then pans over the products, highlighting The Essence and The Retinol Serum. - 00:06–00:11 00:06–00:11 The camera continues to showcase the products, including The Rich Eye Cream, The Body Cream, and The Cream. A blue ribbon with the brand name on it is draped around the products. - 00:11–00:16 00:11–00:16 The ad concludes with a shot of the entire collection inside the box, emphasizing the completeness and luxury of the set.

# Ad summary This ad showcases the Augustinus Bader brand and its various skincare products. The ad features a blue box with gold accents that opens to reveal the products inside. The products are displayed in a visually appealing way, with a blue ribbon and background. # Brand positioning Augustinus Bader is presented as a luxury skincare brand, emphasizing high-end packaging and a sophisticated aesthetic. The brand aims to occupy a space of premium quality and exclusivity in the consumer's mind. The brand aligns with values of scientific innovation and luxury, promoting a lifestyle of refined self-care. The brand positioning is both functional, highlighting the advanced TFC8 technology, and emotional, appealing to consumers seeking a luxurious and effective skincare experience. The brand pushes against the norm of minimalist or clinical skincare branding, opting for a more opulent and visually rich presentation. # Product The ad features a range of Augustinus Bader skincare products, including The Rich Cream, The Essence, and The Hand Treatment. The Rich Cream is highlighted as a key product, formulated with TFC8 technology. The products are packaged in cobalt blue containers with copper accents, conveying a sense of luxury and scientific innovation. The products are for individuals seeking high-end skincare solutions with advanced technology. The ad emphasizes the brand's commitment to quality and efficacy, positioning the products as a worthwhile investment for achieving radiant and healthy skin. The products are presented as part of a comprehensive skincare routine, suitable for daily use and targeting various skin concerns. # Visual style The ad has a polished and luxurious aesthetic, with a focus on high-end production quality. The editing style is smooth, with slow camera movements and transitions. The visual motifs include the use of the brand's signature blue and copper color scheme, as well as the geometric patterns on the packaging. The pacing is consistent, creating a sense of calm and sophistication. The audio-visual sync is seamless, with the music complementing the visuals. # Hooks Visual: 00:00–00:02: A blue box with gold accents and the Augustinus Bader logo is centered in the frame, surrounded by a blue ribbon. The background is a dark blue gradient. The camera slowly rotates around the box, highlighting its design. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Advanced TFC8 technology for effective skincare - Luxurious packaging that enhances the skincare experience - Comprehensive set for a complete skincare routine # Benefits - Radiant and healthy skin - High-end skincare solutions - Complete skincare routine # Features - TFC8 technology - Luxurious packaging - Comprehensive skincare set # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its packaging in a visually appealing way. # Storyline - 00:00–00:02 The ad opens with a close-up of a blue and gold Augustinus Bader box, wrapped with a blue ribbon. - 00:02–00:04 The camera zooms in to showcase the brand's logo and the intricate design of the box. - 00:04–00:07 The box is opened, revealing a multi-tiered structure with various compartments. - 00:07–00:08 The camera focuses on The Rich Cream, highlighting its packaging and branding. - 00:08–00:10 The ad showcases The Rich Cream alongside other products, such as The Essence, arranged against a blue background. - 00:10–00:13 The products are shown falling into the box, emphasizing the collection's completeness. - 00:13–00:14 A close-up of the copper cap of one of the products highlights the brand's attention to detail. - 00:14–00:15 The ad displays a range of products, including The Essence and The Hand Treatment, arranged with the blue ribbon. - 00:15–00:18 The box is shown fully stocked with the brand's products, reinforcing the idea of a comprehensive skincare set. - 00:18–00:21 The ad concludes with a final shot of the closed box and ribbon, emphasizing the brand's luxury aesthetic.

# Ad summary This ad showcases the Augustinus Bader brand and its range of skincare products. The ad features a woman in a lab-like setting, surrounded by beakers and scientific equipment, to emphasize the brand's focus on science-backed skincare. She demonstrates the use of various products, including eye patches, serums, and hand creams, highlighting their benefits. The ad also includes a quote from Professor Augustinus Bader, reinforcing the brand's scientific approach. # Brand positioning Augustinus Bader is presented as a luxury skincare brand rooted in scientific research and innovation. The brand aims to occupy a space in the consumer's mind as a provider of high-end, science-backed skincare solutions. The brand aligns with values of sophistication, efficacy, and cutting-edge technology. It pushes against the norms of purely cosmetic or trend-driven skincare, emphasizing a functional approach based on scientific principles. The brand positioning is both functional (performance-driven) and emotional (confidence-boosting through proven results). # Product The ad features a range of Augustinus Bader skincare products, including The Retinol Serum, The Hand Treatment, and eye patches. The Retinol Serum is presented as a solution for skin rejuvenation, while The Hand Treatment is for moisturizing and revitalizing hands. The eye patches are designed to address under-eye concerns. All products are presented with a focus on their scientifically-backed formulations and high-quality ingredients. The ad highlights the brand's commitment to efficacy and tangible results, emphasizing that these products are worth trying for their advanced formulations and visible benefits. # Visual style The ad has a polished, high-end commercial aesthetic with a clean and bright visual style. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with attention to detail in the set design and product presentation. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03: [Calm, confident] People say it's magic, but it's not. It's science. Text overlay: 00:00–00:03: “People say it’s magic, but it’s not. It’s science” / 00:00–00:03: PROFESSOR AUGUSTINUS BADER MD, PHD Visual: 00:00–00:01: A woman with long dark hair, wearing a white suit, stands behind a metal table in front of a white curtain. The table is covered with beakers, test tubes, and Augustinus Bader products. She is holding a dropper and a small beaker. / 00:01–00:02: Close-up of the table with Augustinus Bader products, beakers, and a blue box with the brand logo. A wooden chair is positioned to the right of the table. / 00:02–00:04: Close-up of the woman's hands using a dropper to add liquid to a beaker with a flower in it. A molecular model is in the foreground. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Advanced formulations for tangible results - Scientifically-backed skincare solutions # Benefits - Skin rejuvenation - Moisturizing and revitalizing hands - Addressing under-eye concerns # Features - Scientifically-backed formulations - High-quality ingredients # Call to action SHOP NOW # Social proof - “People say it’s magic, but it’s not. It’s science” – Professor Augustinus Bader MD, PHD # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and scientific approach. # Storyline - 00:00–00:04 The ad opens with a woman in a white suit in a lab-like setting, using scientific equipment to handle skincare products. - 00:04–00:07 The camera zooms in on various Augustinus Bader products, showcasing their packaging and design. - 00:07–00:09 The woman applies the product to her face, demonstrating its use and texture. - 00:09–00:10 A quote from Professor Augustinus Bader appears on screen, reinforcing the brand's scientific approach. - 00:09–00:10 The ad shows a blue box with numbered compartments, hinting at a skincare advent calendar or collection. - 00:10–00:15 The ad cuts to a Newton's cradle and a beaker with metal beads, visually reinforcing the science theme. - 00:15–00:19 The woman opens a package of eye patches and applies them under her eyes. - 00:19–00:23 The ad shows the woman mixing liquids in beakers, further emphasizing the lab setting. - 00:23–00:24 The woman applies hand cream, demonstrating its use. - 00:24–00:26 The ad replays the quote from Professor Augustinus Bader. - 00:26–00:30 The ad shows a domino effect, visually connecting the products and their effects. - 00:30–00:34 The ad ends with the brand logo and a call to action to shop now.